CN101018364A - A method and system for publishing the advertisement at the mobile terminal - Google Patents
A method and system for publishing the advertisement at the mobile terminal Download PDFInfo
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- CN101018364A CN101018364A CNA2007100644371A CN200710064437A CN101018364A CN 101018364 A CN101018364 A CN 101018364A CN A2007100644371 A CNA2007100644371 A CN A2007100644371A CN 200710064437 A CN200710064437 A CN 200710064437A CN 101018364 A CN101018364 A CN 101018364A
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Abstract
The ad-releasing method on mobile terminal comprises: (1) user installs a client ad receiving module in mobile terminal; (2) user initiates the module; (3) the receiving module interacts with the provider's platform periodically to receive ad; and (4) once calling or called, the client module displays ad on terminal. This invention is simple by just adding client ad receiving module on the terminal and connecting platform in Internet, and can satisfy user individual demand, while rewording scores for displaying ad.
Description
Technical field
The present invention relates to a kind of method and system at the portable terminal promulgating advertisement, exactly, relate to a kind ofly be used to, go to call out/message event trigger and on portable terminal the additional method and system of playing advertisement, belong to the technical field of mobile communication and ad distribution.
Background technology
At present, China's economic society that come into the market, the propaganda of varied, riot of color, promote extensive stock and be full of on streets and lanes, newpapers and periodicals, books and even broadcasting, TV, film, stage and various different occasion, make the people too plenty for the eye to take it all in the commercial advertisement and the public service ads of service content or entertainment sports cast; Simultaneously, many advertisements have also reached propaganda of estimating and the good result of promoting the sale of products.
Now, the social occupancy volume of portable terminal (mainly being mobile phone) of China has become the world's strongest nation, reaches 400,000,000 multi-sections; And, also increasing rapidly with considerable speed.The highest as people's frequency of utilization, and at any time, everywhere, the means of communication carried, become a kind of advertising carrier or media that the advertising business merchants pay special attention to naturally.Therefore, many those skilled in the art all research how to utilize mobile phone to come releasing advertisements.For example: application for a patent for invention " by the multimedia advertising service of mobile communications network and content of multimedia control appliance and the method for supporting the portable terminal of described service " (Chinese patent notification number: CN1669016A) disclose in the article in the multimedia advertising method of servicing of mobile phone and to adopt note and radio communication protocol (WAP) push technology to come releasing advertisements as communication mode.But this mode user can only passive reception advertisement, be unfavorable for user individual customized advertising content, and implementation is too numerous and diverse, does not almost have actual application value.
Summary of the invention
In view of this, the purpose of this invention is to provide a kind of method and system at the portable terminal promulgating advertisement, a kind of method and system that are used to, go call/message event to trigger and add the broadcast advertisement on portable terminal promptly are provided, the present invention makes full use of the slack resources on the very huge portable terminal of on-hand quantity, display screen and sound when comprising, going call/information are showed advertisement with the form of picture or video to the user; Can also carry out the location of advertisement accurately according to user's personal settings and different portable terminals, show personalized advertisement to mobile phone users; While is carried out reward on total mark for the number of times (or duration) that the user plays advertisement, increasing mobile phone users uses the present invention to receive the enthusiasm of advertisement, improve the arrival rate and the hit rate of advertisement, realize the situation of user, telecom operators, goods producer and the how tame win-win of advertising business merchant.
In order to achieve the above object, the invention provides a kind of method at the portable terminal promulgating advertisement, it is characterized in that: this method is used to, goes call/message event to trigger and additional broadcast advertisement on portable terminal, comprises following operating procedure:
(1) user is with the client-side ad receiver module portable terminal of packing into: described client-side ad receiver module is installed behind the software by downloading, is obtained it by the prepackage of portable terminal manufacturer or other approach by the user;
(2) user customer advertisement receiver module carries out personalized initialization setting, content is set comprises: VIP tabulation, interested types of adverstising, advertisement update frequency; Wherein the VIP tabulation is this user's important relation people, and the user does not play advertisement when communicating by letter with VIP;
(3) the client-side ad receiver module regularly and the advertisement operation platform carry out alternately the reception advertisement;
(4) triggering of call/information is waited for, gone to the client-side ad receiver module; In case these incidents take place, the client-side ad receiver module is just showed advertisement on portable terminal.
Described step (3) further comprises the following content of operation of regularly being initiated automatically by portable terminal:
(31) the client-side ad receiver module is connected to the advertisement operation platform by network;
(32) the client-side ad receiver module sends " user profile+statistics " renewal support subsystem in the advertisement operation platform; Wherein user profile comprises the customized information that user ID, terminal models and relevant information, user are provided with, and described user ID is made of jointly mobile phone string IMEI and SIM card IMSI, is used for identifying uniquely each mobile phone users; Statistics comprises the broadcasting time or the duration of each advertisement;
(33) the renewal support subsystem of advertisement operation platform is submitted to database and data statistics subsystem respectively with " user profile " and " statistics " simultaneously, so that increase integration for corresponding user, this integration is as feedback user's foundation, so that other services that this advertisement operation platform of the free or preferential use of this user provides;
(34) upgrade support subsystem and from database, choose the correspondent advertisement file, send to the client-side ad receiver module again according to customized information and information of mobile terminal that the user is provided with;
(35) after the client-side ad receiver module is received promotional literature, hand to submodule-configuring maintenance module and carry out storage system maintenance.
In the described step (34), information of mobile terminal is used on physical equipment the advertisement form that this client-side ad receiver module of decision can receive and show, the customized information of user's setting then is used to select it to be ready advertisement classification and time of accepting.
In the described step (4), portable terminal further comprises following content of operation when receiving new calling/information:
(401) obtain incoming call or come the number of information by the client-side ad receiver module earlier, judge then whether this telephone number is positioned at the VIP tabulation; If be positioned at the VIP tabulation, then finish this operating process, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation;
(402) client-side ad receiver module customized information according to user's setting on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the existing information of mobile terminal system, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that the statistics ad data.
In the described step (4), portable terminal is making a call, is further comprising when sending information following content of operation:
(411) obtain the destination number that makes a call or send information by the client-side ad receiver module earlier, judge then whether this destination number is arranged in the VIP tabulation; If be positioned at the VIP tabulation, then finish this operating process, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation;
(412) in waiting for the process that the other side's call establishment or information send, the customized information that the client-side ad receiver module is provided with according to the user on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the original information of portable terminal, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that the statistics ad data;
(413) when the other side connected this calling or information and is sent completely, the client-side ad receiver module finished advertisement and plays.
Described method further comprises following content of operation:
(5) advertisement agency/client and advertisement operation platform carry out alternately; Or
(6) system manager and advertisement operation platform carry out alternately.
Described step (5) further comprises following content of operation:
(51) advertisement agency/client logins the advertising management subsystem in the advertisement operation platform;
(52) advertisement agency/client inquires about this advertisement agency/client's advertistics data;
(53) advertisement agency/client carries out the regular maintenance operation to the information in the advertising management subsystem, comprises the operation of old promotional literature being deleted or revised, adds new promotional literature or other relevant advertisement;
Described step (6) further comprises following content of operation:
(61) system manager logins the user management subsystem in the advertisement operation platform, and this user management subsystem comprises two class users: a class is the audient-terminal use of advertisement, and another kind of is advertisement agency/client;
(62) system manager carries out the associative operation of user management, comprises inquiry, statistics, interpolation, deletion or modification.
In order to achieve the above object, the present invention also provides a kind of network system at the portable terminal promulgating advertisement, comprising: the Internet, portable terminal and radio communication base station; It is characterized in that: this system also comprise the client-side ad receiver module that is arranged in the portable terminal and all the time with the advertisement operation platform of Internet connection, wherein:
The client-side ad receiver module is provided with four function sub-modules: advertisement display module, online updating module, configuring maintenance module and data statistics module, and by portable terminal with wireless access way by internet access advertisement operation platform, thereby constitute user terminal/server framework with the advertisement operation platform, to realize communication interaction, obtain the various promotional literatures of advertisement operation platform issue and submit statistics to;
The advertisement operation platform is provided with database and four functional subsystems: advertising management subsystem, renewal support subsystem, data statistics subsystem and user management subsystem, be used to receive the advertisement of advertisement agency/client's issue, and when connecting the client-side ad receiver module of portable terminal, issue correspondent advertisement, also be in charge of information with the maintenance customer.
The function of each submodule in the described client-side ad receiver module is respectively:
The advertisement display module is used for receiving promotional literature from the configuring maintenance module, and carries out advertisement and show when coming, going phone/message;
The online updating module is used for communicating alternately with the advertisement operation platform: submit the statistical information of model, configuration information, user ID and the advertisement broadcast of portable terminal to, and after downloading new promotional literature, send the configuring maintenance module to;
The configuring maintenance module is responsible for providing User Interface, comprises the personal settings of interested ad classification and other relevant information for the user, and the promotional literature after will downloading simultaneously is stored in portable terminal, and it is safeguarded;
Data statistics module is responsible for advertisement is play on the statistics portable terminal number of times or duration, and statistical information is stored on the portable terminal, and sends to the advertisement operation platform by the online updating module;
The database in the described advertisement operation platform and the function of each subsystem are respectively:
The advertising management subsystem is used to the interactive interface that provides external, comprises that for advertisement agency/client releasing advertisements content, queries ad throw in the associative operation of situation;
Upgrade support subsystem, be responsible for portable terminal in the client-side ad receiver module communicate alternately: send advertising message, the information of mobile terminal that reception client-side ad receiver module returns is or/and the statistics of advertisement;
The data statistics subsystem, from upgrading the statistics that support subsystem receives the relevant advertisement broadcast of returning, and these data and user behavior are carried out statistics and analysis handle, how result is deposited in database or feeds back to advertisement agency/client by the advertising management subsystem;
User management subsystem is in charge of comprising portable terminal model, sign, integration, disposing, watch the various information and the data of case of advertisements of user terminal, and provides raw information for the data statistics subsystem;
Database is used for the various information and the statistics of stores advertisements file and user terminal.
Described portable terminal comprises regular handset and smart mobile phone, and this portable terminal has the telephone directory function, and the user can divide into groups to the clauses and subclauses in the telephone directory, wherein is provided with a VIP group, and quantity of these group clauses and subclauses can be 0; Described call comprises voice call and video calling; Described information comprises note, multimedia message or Email; Described advertisement operation platform is made up of one or more servers.
The present invention is a kind of network method and system at the portable terminal promulgating advertisement, its advantage and effect are: system architecture is formed simple, only needing increases the client-side ad receiver module on existing portable terminal, and articulating the advertisement operation platform on the internet, system deployment and realization are very easy to.And this advertisement operation platform can also make full use of telecom operators or ICP's existing server or server group, sets corresponding software subsystem and database again, to save the hardware investment expense.In addition, the ad content that the present invention issued carries out personal settings by user oneself, again by the relevant information of advertisement operation platform according to user's setting and the portable terminal that gets access to thereof, advertisement is sent to segmentation user to it more accurately, show personalized advertisement to mobile phone users, thereby can improve the hit rate and the effect of advertisement significantly.Simultaneously, the present invention can also carry out reward on total mark to the number of times (or duration) that the user plays advertisement, use the present invention to receive the enthusiasm of advertisement to increase mobile phone users, improve the arrival rate and the hit rate of advertisement, realize the situation of user, telecom operators, goods producer and the how tame win-win of advertising business merchant.
Description of drawings
Fig. 1 is that the present invention constitutes schematic diagram in the structure of the network system of portable terminal promulgating advertisement.
Fig. 2 is that software function module and the functional subsystem in the advertisement operation platform in the client-side ad receiver module in the network system of the present invention formed schematic diagram.
Fig. 3 is the operating procedure flow chart of the present invention in the method for portable terminal promulgating advertisement.
Fig. 4 is an interactive operation flow chart between client-side ad receiver module among Fig. 3 and the advertisement operation platform.
Fig. 5 is that flow chart is showed in incoming call among Fig. 3 or the advertisement when coming information.
Flow chart is showed in advertisement when Fig. 6 is removing electricity or sending information among Fig. 3.
Fig. 7 is that advertiser/agency carries out mutual flow chart with the advertisement operation platform in the inventive method.
Fig. 8 is the bookkeeping flow chart of system manager in the inventive method.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in further detail below in conjunction with accompanying drawing.
Referring to Fig. 1 and Fig. 2, introduce a kind of network system architecture at the portable terminal promulgating advertisement of the present invention, it is by the Internet, portable terminal and radio communication base station and be arranged on the client-side ad receiver module in the portable terminal and formed with the advertisement operation platform of Internet connection all the time.Fig. 1 is an embodiment of system of the present invention, the client-side ad receiver module moves on portable terminal, portable terminal provides certain wireless access way (such as GPRS) to be linked into the Internet, and the advertisement operation platform then constantly is connected on the Internet, and the two communicates by the Internet alternately.
Referring to Fig. 2, specify two main devices of this system: the client-side ad receiver module is (by third party software developer or cell phone manufacturer's exploitation, development language is not limit) be provided with four function sub-modules: be used for receiving promotional literature from the configuring maintenance module, and coming, carry out the advertisement display module that advertisement is showed when removing phone/message, be used for communicating alternately: the model of submitting portable terminal to the advertisement operation platform, configuration information, the statistical information that user ID and advertisement are play, and after downloading new promotional literature, send the online updating module of configuring maintenance module to, be responsible for providing User Interface, carry out personalized advertisement classification (comprise like ad classification etc.) or other relevant information is set for the user, and promotional literature is stored in portable terminal, and it is made amendment, the configuring maintenance module of safeguarding, and number of times or the duration of being responsible for advertisement broadcast on the statistics portable terminal, and statistical information is stored on the portable terminal, and send to the data statistics module of advertisement operation platform by the online updating module; And constitute user terminal/server framework with wireless access way by the Internet and advertisement operation platform by portable terminal and visit the advertisement operation platform, realize communication interaction, obtain the various promotional literatures of advertisement operation platform issue and submit statistics to.
The advertisement operation platform is provided with the various information of stores advertisements file and user terminal and database and four functional subsystems of statistics: be used to the interactive interface that provides external, comprise the releasing advertisements content for advertisement agency/client, queries ad is thrown in the advertising management subsystem of the associative operation of situation, be responsible for portable terminal in the client-side ad receiver module communicate alternately: the transmission advertising message, the information of mobile terminal that reception client-side ad receiver module returns is or/and the renewal support subsystem of the statistics of advertisement, from upgrading the statistics that support subsystem receives the relevant advertisement broadcast of returning, and these data and user behavior are carried out statistics and analysis handle, how deposit result in database or feed back to advertisement agency/client's data statistics subsystem by the advertising management subsystem, and be in charge of user terminal comprise the portable terminal model, sign, integration, configuration, watch the various information and the data of case of advertisements, and the user management subsystem of raw information is provided for the data statistics subsystem.The advertisement operation platform is used to receive the advertisement of advertisement agency/client's issue, and issues correspondent advertisement when connecting the client-side ad receiver module of portable terminal, also is in charge of the information with the maintenance customer.
Portable terminal among the present invention comprises regular handset, smart mobile phone etc.; Calling comprises voice call and video calling; Information comprises note, multimedia message and mail.And think that portable terminal has the telephone directory function, and by the user clauses and subclauses in the telephone directory are divided into groups, a VIP group is wherein arranged, the quantity of these group clauses and subclauses can be 0.
Referring to Fig. 3, the overall work flow process of the present invention in the method for portable terminal promulgating advertisement is described, comprise following operating procedure:
(1) user is with the client-side ad receiver module portable terminal of packing into: the client-side ad receiver module is to be installed behind the software by downloading, obtained it by the prepackage of portable terminal manufacturer or other approach by the user.
(2) user customer advertisement receiver module carries out personalized initialization setting, content is set comprises: VIP tabulation, interested types of adverstising, advertisement update frequency; Wherein the VIP tabulation is this user's important relation people, and the user does not play advertisement when communicating by letter with VIP.
(3) the client-side ad receiver module regularly and the advertisement operation platform carry out alternately the reception advertisement; The detailed interaction flow of this step (referring to Fig. 4) as mentioned below:
(31) the client-side ad receiver module is connected to the advertisement operation platform by network.
(32) the client-side ad receiver module sends " user profile+statistics " renewal support subsystem in the advertisement operation platform; Wherein user profile comprises the customized information that user ID, terminal models and relevant information, user are provided with, and described user ID is made of jointly mobile phone string IMEI and SIM card IMSI, is used for identifying uniquely each mobile phone users; Statistics comprises the broadcasting time or the duration of each advertisement.
(33) the renewal support subsystem of advertisement operation platform is submitted to database and data statistics system respectively with " user profile " and " statistics " simultaneously, so that increase integration for corresponding user, this integration is as feedback user's foundation, so that other services that this advertisement operation platform of the free or preferential use of this user provides.
(34) upgrade support subsystem and from database, choose the correspondent advertisement file, send to the client-side ad receiver module again according to customized information and information of mobile terminal that the user is provided with; The information of mobile terminal advertisement form that can receive and show from this client-side ad receiver module of physical equipment decision institute wherein, the customized information of user's setting then are used to select it to be ready advertisement classification and time of accepting.
(35) after the client-side ad receiver module is received promotional literature, hand to submodule-configuring maintenance module and carry out storage system maintenance.
(4) triggering of call/information is waited for, gone to the client-side ad receiver module; In case these incidents take place, the client-side ad receiver module is just showed advertisement on portable terminal.The operating process of this step is divided into two parts, specifies it below respectively:
Earlier referring to Fig. 5, flow process is showed in the advertisement when introducing the present invention and receiving new calling or information:
(401) obtain incoming call or come the number of information by the client-side ad receiver module earlier, judge then whether this telephone number is positioned at the VIP tabulation; If be positioned at the VIP tabulation, then finish operating process of the present invention, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation.
(402) client-side ad receiver module customized information according to user's setting on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the existing information of mobile terminal system, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that the statistics ad data.
Again referring to Fig. 6, introduce portable terminal of the present invention in the handling process that makes a call, advertisement is showed when sending information:
(411) obtain the destination number that makes a call or send information by the client-side ad receiver module earlier, judge then whether this destination number is arranged in the VIP tabulation; If be positioned at the VIP tabulation, then finish this operating process, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation;
(412) in waiting for the process that the other side's call establishment or information send, the customized information that the client-side ad receiver module is provided with according to the user on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the original information of portable terminal, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that statistics advertisement played data;
(413) when the other side connected this calling or information and is sent completely, the client-side ad receiver module finished advertisement and plays.
Step 603: when the other side connected this calling/information and is sent completely, the advertisement of client-side ad receiver module was play and is finished.
The present invention is except four main operational steps of above-mentioned broadcast advertisement, and in the management of professional and network system, also comprise following two operating procedures: (5) advertisement agency/client and advertisement operation platform carry out alternately; (6) system manager and advertisement operation platform carry out alternately.It is described respectively below:
Referring to Fig. 7, the interaction flow of advertisement agency/client and network system of the present invention is described.
(51) advertisement agency/client logins the advertising management subsystem in the advertisement operation platform;
(52) advertisement agency/client inquires about this advertisement agency/client's advertistics data;
(53) advertisement agency/client carries out the regular maintenance operation to the information in the advertising management subsystem, comprises the operation of old promotional literature being deleted or revised, adds new promotional literature or other relevant advertisement.
Referring to Fig. 8, illustrate that network system administrator safeguards the operating process of system of the present invention:
(61) system manager logins the user management subsystem in the advertisement operation platform, and this user management subsystem comprises two class users: a class is the audient-terminal use of advertisement, and another kind of is advertisement agency/client;
(62) system manager carries out the associative operation of user management, comprises inquiry, statistics, interpolation, deletion or modification.
Claims (10)
1, a kind of method at the portable terminal promulgating advertisement is characterized in that: this method is used to, goes call/message event to trigger and additional broadcast advertisement on portable terminal, comprises following operating procedure:
(1) user is with the client-side ad receiver module portable terminal of packing into: described client-side ad receiver module is installed behind the software by downloading, is obtained it by the prepackage of portable terminal manufacturer or other approach by the user;
(2) user customer advertisement receiver module carries out personalized initialization setting, content is set comprises: VIP tabulation, interested types of adverstising, advertisement update frequency; Wherein the VIP tabulation is this user's important relation people, and the user does not play advertisement when communicating by letter with VIP;
(3) the client-side ad receiver module regularly and the advertisement operation platform carry out alternately the reception advertisement;
(4) triggering of call/information is waited for, gone to the client-side ad receiver module; In case these incidents take place, the client-side ad receiver module is just showed advertisement on portable terminal.
2, the method at the portable terminal promulgating advertisement according to claim 1 is characterized in that: described step (3) further comprises the following content of operation of regularly being initiated automatically by portable terminal:
(31) the client-side ad receiver module is connected to the advertisement operation platform by network;
(32) the client-side ad receiver module sends " user profile+statistics " renewal support subsystem in the advertisement operation platform; Wherein user profile comprises the customized information that user ID, terminal models and relevant information, user are provided with, and described user ID is made of jointly mobile phone string IMEI and SIM card IMSI, is used for identifying uniquely each mobile phone users; Statistics comprises the broadcasting time or the duration of each advertisement;
(33) the renewal support subsystem of advertisement operation platform is submitted to database and data statistics subsystem respectively with " user profile " and " statistics " simultaneously, so that increase integration for corresponding user, this integration is as feedback user's foundation, so that other services that this advertisement operation platform of the free or preferential use of this user provides;
(34) upgrade support subsystem and from database, choose the correspondent advertisement file, send to the client-side ad receiver module again according to customized information and information of mobile terminal that the user is provided with;
(35) after the client-side ad receiver module is received promotional literature, hand to submodule-configuring maintenance module and carry out storage system maintenance.
3, the method at the portable terminal promulgating advertisement according to claim 2, it is characterized in that: in the described step (34), information of mobile terminal is used on physical equipment the advertisement form that this client-side ad receiver module of decision can receive and show, the customized information of user's setting then is used to select it to be ready advertisement classification and time of accepting.
4, the method at the portable terminal promulgating advertisement according to claim 1 is characterized in that: in the described step (4), portable terminal further comprises following content of operation when receiving new calling/information:
(401) obtain incoming call or come the number of information by the client-side ad receiver module earlier, judge then whether this telephone number is positioned at the VIP tabulation; If be positioned at the VIP tabulation, then finish this operating process, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation;
(402) client-side ad receiver module customized information according to user's setting on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the existing information of mobile terminal system, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that the statistics ad data.
5, the method at the portable terminal promulgating advertisement according to claim 1 is characterized in that: in the described step (4), portable terminal is making a call, is further comprising when sending information following content of operation:
(411) obtain the destination number that makes a call or send information by the client-side ad receiver module earlier, judge then whether this destination number is arranged in the VIP tabulation; If be positioned at the VIP tabulation, then finish this operating process, enter the normal flow of portable terminal; Otherwise order is carried out subsequent operation;
(412) in waiting for the process that the other side's call establishment or information send, the customized information that the client-side ad receiver module is provided with according to the user on portable terminal selects certain promotional literature to play from the local storage of portable terminal, the advertisement of this broadcast is superimposed upon on the original information of portable terminal, promptly utilizes the remaining space of existing information to show; Simultaneously, write down time and number of times that this advertisement is play, so that statistics advertisement played data;
(413) when the other side connected this calling or information and is sent completely, the client-side ad receiver module finished advertisement and plays.
6, the method at the portable terminal promulgating advertisement according to claim 1, it is characterized in that: described method further comprises following content of operation:
(5) advertisement agency/client and advertisement operation platform carry out alternately; Or
(6) system manager and advertisement operation platform carry out alternately.
7, the method at the portable terminal promulgating advertisement according to claim 6 is characterized in that: described step (5) further comprises following content of operation:
(51) advertisement agency/client logins the advertising management subsystem in the advertisement operation platform;
(52) advertisement agency/client inquires about this advertisement agency/client's advertistics data;
(53) advertisement agency/client carries out the regular maintenance operation to the information in the advertising management subsystem, comprises the operation of old promotional literature being deleted or revised, adds new promotional literature or other relevant advertisement;
Described step (6) further comprises following content of operation:
(61) system manager logins the user management subsystem in the advertisement operation platform, and this user management subsystem comprises two class users: a class is the audient-terminal use of advertisement, and another kind of is advertisement agency/client;
(62) system manager carries out the associative operation of user management, comprises inquiry, statistics, interpolation, deletion or modification.
8, a kind of network system at the portable terminal promulgating advertisement comprises: the Internet, portable terminal and radio communication base station; It is characterized in that: this system also comprise the client-side ad receiver module that is arranged in the portable terminal and all the time with the advertisement operation platform of Internet connection, wherein:
The client-side ad receiver module is provided with four function sub-modules: advertisement display module, online updating module, configuring maintenance module and data statistics module, and by portable terminal with wireless access way by internet access advertisement operation platform, thereby constitute user terminal/server framework with the advertisement operation platform, to realize communication interaction, obtain the various promotional literatures of advertisement operation platform issue and submit statistics to;
The advertisement operation platform is provided with database and four functional subsystems: advertising management subsystem, renewal support subsystem, data statistics subsystem and user management subsystem, be used to receive the advertisement of advertisement agency/client's issue, and when connecting the client-side ad receiver module of portable terminal, issue correspondent advertisement, also be in charge of information with the maintenance customer.
9, the network system at the portable terminal promulgating advertisement according to claim 8 is characterized in that: the function of each submodule in the described client-side ad receiver module is respectively:
The advertisement display module is used for receiving promotional literature from the configuring maintenance module, and carries out advertisement and show when coming, going phone/message;
The online updating module is used for communicating alternately with the advertisement operation platform: submit the statistical information of model, configuration information, user ID and the advertisement broadcast of portable terminal to, and after downloading new promotional literature, send the configuring maintenance module to;
The configuring maintenance module is responsible for providing User Interface, comprises the personal settings of interested ad classification and other relevant information for the user, and the promotional literature after will downloading simultaneously is stored in portable terminal, and it is safeguarded;
Data statistics module is responsible for advertisement is play on the statistics portable terminal number of times or duration, and statistical information is stored on the portable terminal, and sends to the advertisement operation platform by the online updating module;
The database in the described advertisement operation platform and the function of each subsystem are respectively:
The advertising management subsystem is used to the interactive interface that provides external, comprises that for advertisement agency/client releasing advertisements content, queries ad throw in the associative operation of situation;
Upgrade support subsystem, be responsible for portable terminal in the client-side ad receiver module communicate alternately: send advertising message, the information of mobile terminal that reception client-side ad receiver module returns is or/and the statistics of advertisement;
The data statistics subsystem, from upgrading the statistics that support subsystem receives the relevant advertisement broadcast of returning, and these data and user behavior are carried out statistics and analysis handle, how result is deposited in database or feeds back to advertisement agency/client by the advertising management subsystem;
User management subsystem is in charge of comprising portable terminal model, sign, integration, disposing, watch the various information and the data of case of advertisements of user terminal, and provides raw information for the data statistics subsystem;
Database is used for the various information and the statistics of stores advertisements file and user terminal.
10, the network system at the portable terminal promulgating advertisement according to claim 8, it is characterized in that: described portable terminal comprises regular handset and smart mobile phone, and this portable terminal has the telephone directory function, the user can divide into groups to the clauses and subclauses in the telephone directory, wherein be provided with a VIP group, the quantity of these group clauses and subclauses can be 0; Described call comprises voice call and video calling; Described information comprises note, multimedia message or Email; Described advertisement operation platform is made up of one or more servers.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100644371A CN101018364A (en) | 2007-03-15 | 2007-03-15 | A method and system for publishing the advertisement at the mobile terminal |
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| CNA2007100644371A CN101018364A (en) | 2007-03-15 | 2007-03-15 | A method and system for publishing the advertisement at the mobile terminal |
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| CN101018364A true CN101018364A (en) | 2007-08-15 |
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| CN102497595A (en) * | 2011-12-06 | 2012-06-13 | 鄂文轩 | Method and device for carrying out advertisement publishing in fixed terminal |
| CN102542479A (en) * | 2010-12-31 | 2012-07-04 | 上海博泰悦臻电子设备制造有限公司 | Method and device for displaying advertisings on electronic equipment |
| CN102572737A (en) * | 2012-01-07 | 2012-07-11 | 辜进荣 | Cellphone advertisement interaction system |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| CN102667747A (en) * | 2009-08-13 | 2012-09-12 | Ad巨人有限责任公司 | Web-based marketing management system |
| CN102859546A (en) * | 2010-03-31 | 2013-01-02 | 乐天株式会社 | Information processing device, information processing method, information processing program, and storage medium |
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| CN103188627A (en) * | 2011-12-28 | 2013-07-03 | 三星电子（中国）研发中心 | Method and device for sending messages in mobile communication terminals for free |
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| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
| CN103327456A (en) * | 2012-03-19 | 2013-09-25 | 蓝燕君 | Micro advertisement playing method and system based on phone incoming call |
| CN101958979B (en) * | 2009-07-17 | 2013-11-13 | 林有健 | Method for playing information by utilizing waiting time for call communication |
| CN103401923A (en) * | 2013-07-31 | 2013-11-20 | 张先锋 | Intelligent terminal for intelligent push of advertisements and buying and selling comments |
| WO2013185685A1 (en) * | 2012-07-31 | 2013-12-19 | 中兴通讯股份有限公司 | Method and system for playing set-top box startup advertisement, and set-top box |
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| CN104463636A (en) * | 2014-12-23 | 2015-03-25 | 天津市一度广告传媒有限公司 | Wireless advertisement service system |
| CN104537549A (en) * | 2014-12-17 | 2015-04-22 | 广州酷狗计算机科技有限公司 | Presentation method and device for virtual currency |
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| CN105427135A (en) * | 2015-12-16 | 2016-03-23 | 华侨大学 | Interactive internet advertisement putting method and system |
| CN105574736A (en) * | 2015-12-15 | 2016-05-11 | 黄理贤 | Phone information receiving and setting apparatus and method and data platform adopting method |
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| WO2009127083A1 (en) * | 2008-04-17 | 2009-10-22 | Wang Wen-Tzu | A system for transmitting advertising information of a phone |
| WO2009135394A1 (en) * | 2008-05-08 | 2009-11-12 | 华为技术有限公司 | Telecom advertisement service realizing method, system and device |
| CN101631282B (en) * | 2008-07-15 | 2012-06-06 | 中兴通讯股份有限公司 | Method for realizing dynamic advertisement |
| CN101662647A (en) * | 2008-08-26 | 2010-03-03 | 松下电器产业株式会社 | Terminal equipment, audio/video system and method thereof |
| CN101662647B (en) * | 2008-08-26 | 2014-02-12 | 松下电器产业株式会社 | Terminal equipment, audio/video system and method thereof |
| WO2010060332A1 (en) * | 2008-11-27 | 2010-06-03 | 华为技术有限公司 | Method, device and system for forwarding advertisements |
| CN101754097A (en) * | 2008-11-27 | 2010-06-23 | 华为技术有限公司 | Advertisement forwarding method, device and system |
| CN101754120A (en) * | 2008-12-12 | 2010-06-23 | 康佳集团股份有限公司 | Method for realizing advertising publishing in mobile terminal desktop, system and mobile terminal |
| CN101784011A (en) * | 2009-01-20 | 2010-07-21 | 上海亿动信息技术有限公司 | Control device and method for releasing advertisements in mobile terminal according to triggering information |
| CN101945348A (en) * | 2009-02-27 | 2011-01-12 | 捷讯研究有限公司 | The communication system and the correlation technique that provide personalized mobile radio communication apparatus to notify |
| CN101958979B (en) * | 2009-07-17 | 2013-11-13 | 林有健 | Method for playing information by utilizing waiting time for call communication |
| CN102667747A (en) * | 2009-08-13 | 2012-09-12 | Ad巨人有限责任公司 | Web-based marketing management system |
| CN102045641A (en) * | 2009-10-14 | 2011-05-04 | 巴泽尔·纳斯里·穆什塔哈 | Method and system for advertising on main screen of mobile phone |
| US9736432B2 (en) | 2009-11-30 | 2017-08-15 | International Business Machines Corporation | Identifying popular network video segments |
| US10397522B2 (en) | 2009-11-30 | 2019-08-27 | International Business Machines Corporation | Identifying popular network video segments |
| CN102859546A (en) * | 2010-03-31 | 2013-01-02 | 乐天株式会社 | Information processing device, information processing method, information processing program, and storage medium |
| CN102339436A (en) * | 2010-07-21 | 2012-02-01 | 上海亿动信息技术有限公司 | Control method and device for passively releasing advertisement according to arrival record |
| CN103109301A (en) * | 2010-08-16 | 2013-05-15 | 崔在盛 | Pager system including advertisement function and control method thereof |
| CN103109301B (en) * | 2010-08-16 | 2016-08-31 | 崔在盛 | There is paging system and the control method thereof of advertising function |
| CN102572538A (en) * | 2010-12-30 | 2012-07-11 | 扬智科技股份有限公司 | Advertisement playing method of on-demand video system |
| CN102542479A (en) * | 2010-12-31 | 2012-07-04 | 上海博泰悦臻电子设备制造有限公司 | Method and device for displaying advertisings on electronic equipment |
| CN102542479B (en) * | 2010-12-31 | 2016-06-15 | 上海博泰悦臻电子设备制造有限公司 | Show method and the device of advertisement on an electronic device |
| CN103562956A (en) * | 2011-03-29 | 2014-02-05 | Ti广场技术株式会社 | System for providing information to client terminal when conducting communication service |
| CN102170445A (en) * | 2011-04-29 | 2011-08-31 | 广州市水晶球信息技术有限公司 | Interactive digital multi-media management system |
| CN102411501A (en) * | 2011-08-12 | 2012-04-11 | 马涛 | Browser/server (B/S)-structure-software-system-based flexible communication customization system and method |
| WO2013071714A1 (en) * | 2011-11-14 | 2013-05-23 | 中兴通讯股份有限公司 | Service providing method for card inserted terminal, card inserted terminal and service providing system |
| CN102395116A (en) * | 2011-11-14 | 2012-03-28 | 中兴通讯股份有限公司 | Method and system for providing business to card inserted terminal as well as card inserted terminal |
| CN102497595A (en) * | 2011-12-06 | 2012-06-13 | 鄂文轩 | Method and device for carrying out advertisement publishing in fixed terminal |
| CN103188627B (en) * | 2011-12-28 | 2016-06-01 | 三星电子（中国）研发中心 | The method and apparatus of free dispach (FD) message in mobile communication terminals |
| CN103188627A (en) * | 2011-12-28 | 2013-07-03 | 三星电子（中国）研发中心 | Method and device for sending messages in mobile communication terminals for free |
| CN102572737A (en) * | 2012-01-07 | 2012-07-11 | 辜进荣 | Cellphone advertisement interaction system |
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN103327456A (en) * | 2012-03-19 | 2013-09-25 | 蓝燕君 | Micro advertisement playing method and system based on phone incoming call |
| CN103491493A (en) * | 2012-06-08 | 2014-01-01 | 北京千橡网景科技发展有限公司 | Method used for advertising in mobile phone and mobile phone used for advertising |
| WO2013185685A1 (en) * | 2012-07-31 | 2013-12-19 | 中兴通讯股份有限公司 | Method and system for playing set-top box startup advertisement, and set-top box |
| CN103581708A (en) * | 2012-07-31 | 2014-02-12 | 中兴通讯股份有限公司 | Method and system for playing boot advertisements of set top box |
| US9380352B2 (en) | 2012-07-31 | 2016-06-28 | Zte Corporation | Method and system for playing set-top box startup advertisement, and set-top box |
| CN102932760A (en) * | 2012-10-29 | 2013-02-13 | 北京小米科技有限责任公司 | Method, device and equipment for establishing conversation |
| CN103888489A (en) * | 2012-12-20 | 2014-06-25 | 阿里巴巴集团控股有限公司 | Popularization information providing method, collection method, device, terminal equipment and server |
| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
| CN103401923A (en) * | 2013-07-31 | 2013-11-20 | 张先锋 | Intelligent terminal for intelligent push of advertisements and buying and selling comments |
| CN103401923B (en) * | 2013-07-31 | 2016-08-10 | 张先锋 | The smart terminal of intelligently pushing is evaluated in advertisement and dealing |
| CN104580271A (en) * | 2013-10-10 | 2015-04-29 | 宁夏先锋软件有限公司 | Information release system for providing interesting content for user |
| CN104636941A (en) * | 2013-11-08 | 2015-05-20 | 壹源泉（福建）传媒有限公司 | Method of adding service ad to display picture on intelligent mobile phone |
| CN103679503A (en) * | 2013-11-13 | 2014-03-26 | 厦门盛华电子科技有限公司 | Mobile terminal interactive advertising message communication method |
| CN105592446A (en) * | 2014-11-17 | 2016-05-18 | 深圳市腾讯计算机系统有限公司 | Information interaction method and platform |
| CN104469015A (en) * | 2014-12-12 | 2015-03-25 | 郑明� | Method and device for showing service information on mobile terminal |
| CN104537549A (en) * | 2014-12-17 | 2015-04-22 | 广州酷狗计算机科技有限公司 | Presentation method and device for virtual currency |
| CN104463636A (en) * | 2014-12-23 | 2015-03-25 | 天津市一度广告传媒有限公司 | Wireless advertisement service system |
| CN104794634A (en) * | 2015-04-16 | 2015-07-22 | 刘生攀 | Directional advertisement push method for mobile terminals |
| CN105574736A (en) * | 2015-12-15 | 2016-05-11 | 黄理贤 | Phone information receiving and setting apparatus and method and data platform adopting method |
| CN105427135A (en) * | 2015-12-16 | 2016-03-23 | 华侨大学 | Interactive internet advertisement putting method and system |
| CN107343089A (en) * | 2017-06-20 | 2017-11-10 | 广东欧珀移动通信有限公司 | Information-pushing method and Related product |
| CN109120662A (en) * | 2018-05-28 | 2019-01-01 | 马鞍山马文化传媒有限公司 | A kind of mobile phone advertisement supplying system based on voice control |
| CN110519615A (en) * | 2019-09-06 | 2019-11-29 | 深圳市瑞云科技有限公司 | A kind of video terminal advertisement update jettison system and method based on cloud desktop |
| CN110769119A (en) * | 2019-09-29 | 2020-02-07 | 北京淇瑀信息科技有限公司 | Application popup window display method and device and electronic equipment |
| CN110769119B (en) * | 2019-09-29 | 2021-07-02 | 北京淇瑀信息科技有限公司 | Application popup window display method and device and electronic equipment |
| CN113407274A (en) * | 2021-06-09 | 2021-09-17 | 安徽召禾自动化科技有限公司 | Time post office operation system and use method thereof |
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