CN104794634A - Directional advertisement push method for mobile terminals - Google Patents
Directional advertisement push method for mobile terminals Download PDFInfo
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- CN104794634A CN104794634A CN201510180664.5A CN201510180664A CN104794634A CN 104794634 A CN104794634 A CN 104794634A CN 201510180664 A CN201510180664 A CN 201510180664A CN 104794634 A CN104794634 A CN 104794634A
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Abstract
The invention provides a directional advertisement push method for mobile terminals. The method includes real-time steps: a provider or a third-party advertisement marketer sends a request and provides specific advertisement contents; a user can select the advertisement contents on a client; the client downloads audio, video or picture data from a server according to the advertisement content the user selects; the server charges benefit created by the user accepting the advertisements, and charge can be withdrawn in real time by the user; the client is connectable to a product or a service provider, and the user is enabled to trade directly with the service provider. The method has the advantages that the process of the advertisement from preparation to implementation is changed from directional promotion to complete end-user orientation, and great convenience is brought to the conversion of the enterprise-oriented mode of the advertisement in the industrial age into a service-oriented mode in the information age.
Description
Technical field
The present invention relates to the directed method for pushing of a kind of mobile terminal advertisement, belong to advertisement promotion technical field.
Background technology
In the evolution of commodity economy, advertisement plays very important role, but all the time, as the audient of advertisement---consumer, advertisement for businessman lacks initiative, once once reelecting the leeway of selecting all not have, can only passively accept, and along with the development of internet, consumer has had certain right to choose, can to the channel of advertisement, kind carries out selection to a certain degree, but even so, advertisement is from preparing in the middle of the final whole process implemented, still only between the supplier and third party's advertisement promotion business of product or service, there are direct interest relations, terminal user as audient does not have direct Relationship of Economic Benifit all the time to advertisement, therefore as vacant from main separation to advertisement of the terminal user of audient, do not form autonomous management, the pattern of autonomous decision, the whole front backward integration of advertising does not complete, do not meet service-oriented theory modern society cybertimes.
Summary of the invention
For solving the problems of the technologies described above, the invention provides the directed method for pushing of a kind of mobile terminal advertisement, the directed method for pushing of this mobile terminal advertisement is also supported to withdraw deposit in real time by providing the income accepting advertisement to terminal user, and to before and after supplier, third party's advertisement promotion business, user to integration, make advertisement intended for end consumers completely, thus ensure that the development of advertising meets service-oriented theory modern society cybertimes.
The present invention is achieved by the following technical programs.
The directed method for pushing of a kind of mobile terminal advertisement provided by the invention, comprises the following steps of carrying out in real time:
1. supplier or third party's advertisement promotion business send request to service end, and propose concrete ad content;
2. user can select ad content on the client, and then client downloads audio frequency, video or image data according to user-selected ad content from service end;
3. service end accepts the situation of advertisement according to client, carries out charging in real time to the income that user accepts advertisement.
User can be withdrawn deposit by one of following three kinds of modes in real time:
A. directly being sent request by client withdraws deposit to the account of user to Third-party payment platform;
B. by client terminal start-up Third-party payment platform, client login account are withdrawn deposit;
C. send to service end the request of withdrawing deposit by client, service end is by Third-party payment platform Zhi Fuzhi user destiny account.
4. client is when user accepts advertisement or after accepting advertisement, can be connected to product or service supplier makes user and supplier directly enter bargain link via the click of user.
Step 3. in, described service end is real-time supplier or third party's advertisement promotion business advertisement promotion situation being supplied to corresponding product or service also.
Step 4. in, described in be connected to product or service supplier, refer to software download interface or supplier products transaction interface that portal website of supplier or supplier recommend or start transaction interface corresponding on third party transaction platform.
Step 3. in, described user accepts advertisement, refer to user by the machine incoming call or remove electric bell sound, send a telegram here or go electricity to Show Picture, send a telegram here or go electricity to play video, Show Picture after end of conversation, play after end of conversation any one or multiple combination in video be set to step 2. in the audio frequency of client downloads, video or image data, and click after end of conversation and enter supplier or third party's advertisement promotion business given content.
Step 4. in, described in be connected to product or service supplier, also can detect networking state by client, from being dynamically connected under the networking state not consuming flow.
Described client is install software on mobile terminals.
Beneficial effect of the present invention is: provide the income accepting advertisement also to support to withdraw deposit in real time to terminal user, ensure that the terminal user as audient has autonomous management, the autonomous complete initiative determined to accepting advertisement, and front and back make the process closed loop of advertisement → consumption to integration, thus make whole advertisement change complete intended for end consumers from preparing the final process implemented into by unidirectional popularization, be conducive to the service-oriented pattern that advertisement is the information age from the To enterprises Mode change of industrial age greatly.
Accompanying drawing explanation
Fig. 1 is schematic flow sheet of the present invention;
Fig. 2 is the composition schematic diagram of service end in Fig. 1;
Fig. 3 is the composition schematic diagram of client in Fig. 1.
Embodiment
Further describe technical scheme of the present invention below, but described in claimed scope is not limited to.
The directed method for pushing of a kind of mobile terminal advertisement as shown in Figure 1, comprises the following steps of carrying out in real time:
1. supplier or third party's advertisement promotion business send request to service end, and propose concrete ad content;
2. user can select ad content on the client, and then client downloads audio frequency, video or image data according to user-selected ad content from service end;
3. service end accepts the situation of advertisement according to client, carries out charging in real time to the income that user accepts advertisement.
User can be withdrawn deposit by one of following three kinds of modes in real time:
A. directly being sent request by client withdraws deposit to the account of user to Third-party payment platform;
B. by client terminal start-up Third-party payment platform, client login account are withdrawn deposit;
C. send to service end the request of withdrawing deposit by client, service end is by Third-party payment platform Zhi Fuzhi user destiny account.
4. client is when user accepts advertisement or after accepting advertisement, can be connected to product or service supplier makes user and supplier directly enter bargain link via the click of user.
Step 3. in, described service end is real-time supplier or third party's advertisement promotion business advertisement promotion situation being supplied to corresponding product or service also.
Step 4. in, described in be connected to product or service supplier, refer to software download interface or supplier products transaction interface that portal website of supplier or supplier recommend or start transaction interface corresponding on third party transaction platform.
Step 3. in, described user accepts advertisement, refer to user by the machine incoming call or remove electric bell sound, send a telegram here or go electricity to Show Picture, send a telegram here or go electricity to play video, Show Picture after end of conversation, play after end of conversation any one or multiple combination in video be set to step 2. in the audio frequency of client downloads, video or image data, and click after end of conversation and enter supplier or third party's advertisement promotion business given content.
Step 4. in, described in be connected to product or service supplier, also can detect networking state by client, from being dynamically connected under the networking state not consuming flow.
Described client is install software on mobile terminals.
Thus, based on modern network technology, the present invention can make advertisement thoroughly from third party's advertisement promotion business, the Mode change that supplier both sides are benefited is for promoting business, supplier, the pattern that consumer tripartite is benefited, client software is installed and the consumer carrying out arranging only needs as usual to answer or call, income can be obtained, client is selected according to user, call advertisement the tinkle of bells, picture or video, the product of supplier or service are promoted, also user is made can to recognize oneself interested information, and the product of supplier or service just required for user when, user also can enter to the bargain link with supplier via the connection of client, complete transaction rapidly, preparation → planning → popularization → the process of consumption of whole advertisement forms good closed loop.
As embodying before and after the present invention to integration, complete face to the specific implementation of service mode, as shown in Figure 2, in service end, corresponding third party's advertisement promotion business, supplier, client and Third-party payment platform are respectively arranged with corresponding third party's advertisement promotion business interface, supplier interface, mobile terminal interface and payment interface, ensure that the service of whole service end is easily connected, easily expands by application programming interface.
As the present invention for the important supplement of conventional ads pattern in consumer stage's omission, as shown in Figure 3, client arranged communication interface, upload download module, system setup module, account assets management module, payment platform interface and software administration backstage, wherein: communication interface is used for login account, obtain the communication of income etc. and server; Upload download module for the classified ad content that the User Defineds such as upload user preference are arranged and download user is selected; System setup module is used for arranging the system of client place terminal, on the contrary with the former setting content of ad content replacement system or; Account assets management module is used for the acquired income of user and obtainable situation of Profit can carries out data preparation, calculating, analysis showing, and carries out managing and determining for user; Payment platform interface be used for and Third-party payment Platform communication or the payment client terminal starting Third-party payment platform, with ensure user obtain income real-time, carry out smoothly, raising Consumer's Experience; Software administration backstage is used for overall above-mentioned module or the direct logical and of interface calls and provides operation interface to user.Ensure that user well manages independently for accepted ad content and corresponding income, independently determines, ensures good Consumer's Experience greatly thus.
Claims (7)
1. the directed method for pushing of mobile terminal advertisement, is characterized in that: comprise the following steps of carrying out in real time:
1. supplier or third party's advertisement promotion business send request to service end, and propose concrete ad content;
2. user can select ad content on the client, and then client downloads audio frequency, video or image data according to user-selected ad content from service end;
3. service end accepts the situation of advertisement according to client, carries out charging in real time to the income that user accepts advertisement.
User can be withdrawn deposit by one of following three kinds of modes in real time:
A. directly being sent request by client withdraws deposit to the account of user to Third-party payment platform;
B. by client terminal start-up Third-party payment platform, client login account are withdrawn deposit;
C. send to service end the request of withdrawing deposit by client, service end is by Third-party payment platform Zhi Fuzhi user destiny account.
4. client is when user's display advertisement or after display advertisement, can be connected to product or service supplier via the click of user, and user and supplier can be made directly to enter bargain link.
2. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, is characterized in that: step 3. in, described service end is also real-time is supplied to corresponding supplier or third party's advertisement promotion business by advertisement promotion situation.
3. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, it is characterized in that: step 4. in, describedly be connected to product or service supplier, refer to software download interface or supplier products transaction interface that portal website of supplier or supplier recommend or start transaction interface corresponding on third party transaction platform.
4. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, it is characterized in that: step 3. in, described user accepts advertisement, refer to user by the machine incoming call or remove electric bell sound, send a telegram here or go electricity to Show Picture, send a telegram here or go electricity to play video, Show Picture after end of conversation, play after end of conversation any one or multiple combination in video be set to step 2. in the audio frequency of client downloads, video or image data, and click after end of conversation and enter supplier or third party's advertisement promotion business given content.
5. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, is characterized in that: step 4. in, described in be connected to product or service supplier, also can detect networking state by client, from being dynamically connected under the networking state not consuming flow.
6. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, is characterized in that: described client is install software on mobile terminals.
7. the directed method for pushing of mobile terminal advertisement as claimed in claim 1, is characterized in that: described third party's advertisement promotion business is other advertisement promotion business except service end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510180664.5A CN104794634A (en) | 2015-04-16 | 2015-04-16 | Directional advertisement push method for mobile terminals |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510180664.5A CN104794634A (en) | 2015-04-16 | 2015-04-16 | Directional advertisement push method for mobile terminals |
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| CN104794634A true CN104794634A (en) | 2015-07-22 |
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| CN201510180664.5A Pending CN104794634A (en) | 2015-04-16 | 2015-04-16 | Directional advertisement push method for mobile terminals |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105718564A (en) * | 2016-01-20 | 2016-06-29 | 清华大学 | Promotion behavior detection method and apparatus |
| CN106355430A (en) * | 2016-08-17 | 2017-01-25 | 北京奇虎科技有限公司 | Promotion processing method, device and system for promoted content delivery platform |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN107993094A (en) * | 2017-12-12 | 2018-05-04 | 杭州蜜迩科技有限公司 | The system and method that advertisement pushing and viewing benefit are carried out in limited area |
| CN110366013A (en) * | 2018-04-10 | 2019-10-22 | 腾讯科技（深圳）有限公司 | Promotional content method for pushing, device and storage medium |
| CN111512598A (en) * | 2017-10-16 | 2020-08-07 | 斯蒂芬·肯达尔-莱恩 | System and method for providing video messaging service |
| CN112769757A (en) * | 2020-12-21 | 2021-05-07 | 长沙树根互联技术有限公司 | Data pushing method, device and system |
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| CN1848168A (en) * | 2006-03-27 | 2006-10-18 | 杨智晟 | Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number |
| CN101018364A (en) * | 2007-03-15 | 2007-08-15 | 北京网秦天下科技有限公司 | A method and system for publishing the advertisement at the mobile terminal |
| CN101263519A (en) * | 2005-08-19 | 2008-09-10 | 声音讯号技术公司 | A system for displaying advertisements on a mobile phone |
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| CN101263519A (en) * | 2005-08-19 | 2008-09-10 | 声音讯号技术公司 | A system for displaying advertisements on a mobile phone |
| CN1848168A (en) * | 2006-03-27 | 2006-10-18 | 杨智晟 | Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number |
| CN101018364A (en) * | 2007-03-15 | 2007-08-15 | 北京网秦天下科技有限公司 | A method and system for publishing the advertisement at the mobile terminal |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105718564A (en) * | 2016-01-20 | 2016-06-29 | 清华大学 | Promotion behavior detection method and apparatus |
| CN106355430A (en) * | 2016-08-17 | 2017-01-25 | 北京奇虎科技有限公司 | Promotion processing method, device and system for promoted content delivery platform |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN111512598A (en) * | 2017-10-16 | 2020-08-07 | 斯蒂芬·肯达尔-莱恩 | System and method for providing video messaging service |
| CN107993094A (en) * | 2017-12-12 | 2018-05-04 | 杭州蜜迩科技有限公司 | The system and method that advertisement pushing and viewing benefit are carried out in limited area |
| CN110366013A (en) * | 2018-04-10 | 2019-10-22 | 腾讯科技（深圳）有限公司 | Promotional content method for pushing, device and storage medium |
| CN110366013B (en) * | 2018-04-10 | 2021-10-19 | 腾讯科技（深圳）有限公司 | Promotion content pushing method and device and storage medium |
| CN112769757A (en) * | 2020-12-21 | 2021-05-07 | 长沙树根互联技术有限公司 | Data pushing method, device and system |
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Application publication date: 20150722 |
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| RJ01 | Rejection of invention patent application after publication |