KR101018311B1 - Viral marketing system using social network service and the method thereof - Google Patents

Abstract

PURPOSE: A viral marketing system using a social network service and a method thereof are provided to efficiently retweet viral information to other users by enabling a following operation through one time input of a viral ID. CONSTITUTION: A viral ID DB(201) stores at least one kind of viral ID information followed by a user. An authentication unit(204) inputs at least one viral ID which is to be followed, and stores the inputted viral ID to the viral ID database. An input unit(205) inputs the viral information on the viral marketing target and the tag information for classifying the viral information. A register unit(206) registers the viral ID and the viral information to a social network service providing server.

Description

Viral marketing system and method using social network service {VIRAL MARKETING SYSTEM USING SOCIAL NETWORK SERVICE AND THE METHOD THEREOF}

The present invention relates to a viral marketing system and a method using a social network service, and more particularly, to viral marketing using a social network service such as Twitter, users input a single viral ID and subscribe, That is, the following art relates to a technology that can retweet or send a direct message to a plurality of users of viral information such as product reviews inputted by one user by following on Twitter.

The present invention relates to a viral marketing system and a method using a social network service (SNS).

Recently, due to the rapid development of information and communication, mobile devices, in particular, mobile phones such as smart phones, have been transformed into devices that perform multi-media functions beyond simple functions of simply making a phone call. In addition, applications are being developed to perform various functions in mobile devices.

In addition, with the development of communication technology, individuals play a role of solving the conventional place and time constraints simultaneously by forming a network on the Internet using Internet technology through a PC. In addition, a service that allows individuals to establish a relationship with others in their own virtual space on the Internet, that is, to provide communication and share various information, has emerged. SNS). The most typical forms of social network services were Cyworld, Naver, Daum, Mini Homepage, Blog, Cafe, etc. Recently, the forms such as Twitter, Me2day, and Facebook are newly evolving.

Virus marketing, also known as viral marketing, is a marketing technique that makes it possible for netizens to voluntarily promote a company or its products through email or other disseminating media. It spreads like a computer virus. As it spread from the end of 2000, it began to attract attention as a new Internet advertising technique, which is different from the existing advertising in that the company does not directly promote the advertisement and is delivered from mouth to mouth through e-mail.

However, due to the development of smart phones, the activation of social network services, and the like, changes in existing viral marketing methods are required. That is, in recent years, many users are using smartphones to enjoy various activities in addition to telephony communication, and in addition, the necessity of marketing using social network services is increasing in the reality that community formation through social network services is being activated. However, in the case of social network services such as Twitter, it is only retweeted to users who have subscribed to one user (eg. To this end, many users have a inconvenience in that they must follow each other.

An object of the present invention devised to solve the above-mentioned problems is that users input any one of the viral IDs generated on a variety of criteria such as region, store, anniversary, and customer base only once and then follow the subscription, The purpose of the present invention is to provide a viral marketing system and a method using a social network service capable of effectively retweeting viral information such as product reviews inputted by users who have subscribed to a viral ID to other users.

 In addition, another object of the present invention is to generate viral information on a viral marketing target, ie, product reviews, recent issues, and the like, and to directly transmit the information to users through social network services. This is to provide viral marketing system and method using social network service that can secure customer enthusiasts by forming various communities such as region, store, and customer base as well as advertising effect on marketing target.

In addition, another object of the present invention is a social network service that enables users to easily search for viral information on a desired topic by inputting tag information generated based on various criteria such as product or service name, price, location, etc. when the user inputs viral information. In order to provide a viral marketing system and its method.

In addition, another object of the present invention is to create and store a variety of statistical information, such as recent issues, propagation paths for viral marketing targets, such as products or services, based on the viral information input by the user affiliates, etc. Affiliates can maximize the marketing effect by providing the analysis report, etc., and the system provider of the present invention provides a viral marketing system and a method using the social network service that can obtain a new profit generation effect through the system provider. To do this.

In addition, another object of the present invention is to provide an interface means to easily link to the online shopping mall or product manufacturers or service providers who want to use the viral information or statistical information input by the user, so that the online shopping mall or manufacturer, etc. To provide a viral marketing system and a method using a social network service that can be easily utilized as a means for promoting new product development or sales using information.

According to a feature of the present invention for achieving the above object, the present invention, in a viral marketing system including a viral marketing server, the viral marketing server, the user is a subscription (Following) A viral ID database storing the viral ID information; A viral information database storing viral information; Viral ID is inputted from the user terminal by inputting one or more viral IDs to follow from among at least one or more viral IDs generated in advance according to various criteria including the location of the store, the main customer base, and the anniversary on the server for providing the social network service. An authentication unit for storing in a database; An input unit for receiving viral information on a viral marketing target and tag information for classifying the viral information from a user terminal; A registration unit that registers the social network service providing server as a viral ID generated by the user who subscribed to the viral information has generated the viral information; And requesting the social network service providing server to propagate the registered viral information to other users who have subscribed to the viral ID or to send a direct message. And a propagation unit configured to copy the viral information and store it in a viral information database.

The tag information may include a star rating, a product or service name, a price, a location tag, and the viral information may be evaluation information of a product purchased by a user or a used service.

The viral marketing server may further include a statistical database that stores statistical information about the viral marketing target; A statistics generation unit for generating various statistical information including a propagation path of viral information and recent issue information of a viral marketing target based on the viral information stored in the viral information database and storing the generated statistical information in a statistical database; And a statistics providing unit for searching the statistical information stored in the statistical database and transmitting the statistical information to the affiliated terminal requesting to provide the statistical information.

The viral marketing server may further include an external interlocking unit that provides an interface means for interworking with affiliates or user terminals who want to use the viral information stored in the viral information database or the statistical information stored in the statistical database.

In addition, when the social network service providing server receives a request for propagation of the viral information or a request for direct message transmission from the propagation unit, the social network service providing server propagates a direct message or a direct message to users who have subscribed to the viral ID that generated the viral information. Characterized in that the transmission.

According to another aspect of the present invention for achieving the above object, the present invention, in the viral marketing method using a viral marketing server, wherein the viral marketing server, (a) a social network service from a user terminal Receiving any one or more viral IDs to follow from among at least one or more viral IDs pre-generated according to various criteria, including a region where the store is located, a main customer base, and an anniversary, in a providing server and storing the received viral IDs in a viral ID database; (b) receiving viral information on a viral marketing target and tag information for classifying the viral information from a user terminal; (c) registering with the social network service providing server as a viral ID generated by the user who subscribed to the viral information has generated the viral information; (d) Providing a social network service to propagate registered viral information generated by the viral ID in step (c) to other users who have subscribed to the viral ID or to send a direct message. Requesting the server; And (e) replicating the viral information registered by the step (c) and storing it in the viral information database.

In addition, the viral information is characterized in that the evaluation information of the goods or services used by the user, the tag information is characterized in that it includes a star rating, product or service name, price, location tag.

In addition, (f) generating a variety of statistical information, including the propagation path of the viral information, the latest issue information of the viral marketing target based on the viral information stored in the viral information database and storing in the statistical database; And (g) retrieving statistical information stored in the statistical database and transmitting the retrieved statistical information to an affiliate terminal requesting to provide the statistical information.

According to the present invention as described above, the user inputs any one of the viral IDs generated on a variety of criteria such as region, store, anniversary, and customer base only once and subscribes (following), thereby applying for the viral ID A viral marketing system and a method using a social network service capable of effectively retweeting viral information such as product reviews input by one user to other users can be provided.

 In addition, according to the present invention, users can directly generate viral information on a viral marketing target such as a product or a service, that is, a product review or a recent issue, and the user directly propagates the information through a social network service. In addition to advertising effects on viral marketing targets such as stores, it is possible to provide a viral marketing system and a method using a social network service that can secure customer enthusiasts by forming various communities such as regions, stores, and customer groups. .

Also, according to the present invention, when the user inputs the viral information, the user inputs tag information generated based on various criteria such as a product or service name, a price, a location, and the like. A viral marketing system and method can be provided.

In addition, according to the present invention, based on the viral information input by the user to generate and store a variety of statistical information, such as recent issues, propagation paths for the viral marketing target, such as products or services to the affiliates, etc. to request the statistical information By providing a report and the like, the affiliate can maximize the marketing effect by using the same, and the system provider of the present invention can provide a viral marketing system and a method using the social network service that can obtain new profit generation effect through the system provider. have.

In addition, according to the present invention by providing an interface means to be easily linked to the online shopping mall, product manufacturers or service providers that want to use the viral information or statistical information input by the user, the online shopping mall or manufacturer, etc. The present invention can provide a viral marketing system and a method using a social network service that can be easily utilized as a means for promoting new product development or sales.

1 is a block diagram of a viral marketing system using a social network service according to a preferred embodiment of the present invention.
2 is a flowchart of a viral marketing method using a social network service according to a preferred embodiment of the present invention.

Specific details of other embodiments are included in the detailed description and the drawings.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Hereinafter, the present invention will be described with reference to the accompanying drawings illustrating a viral marketing system and a method using a social network service according to embodiments of the present invention.

1 is a block diagram of a viral marketing system using a social network service according to a preferred embodiment of the present invention.

1, a viral marketing system using a social network service of the present invention includes a viral marketing server 200.

The viral marketing server 200 includes a viral ID database 201, a viral information database 202, a statistical database 203, an authentication unit 204, an input unit 205, a registration unit 206, and a propagation unit 207. , Statistics generating unit 208, statistics providing unit 209 and the external linking unit (210).

First, the authenticator 201 receives from the user terminal 100 any one or more viral IDs to be followed (following) among at least one or more viral IDs previously generated in the social network service providing server.

Meanwhile, the viral ID database 201 stores one or more viral ID information subscribed to by the user, and the authentication unit 2014 stores one or more viral ID information received from the user terminal 100. Stored in the database 201.

Here, at least one viral ID is generated according to various criteria including a region where a store is located, a main customer base, and an anniversary.

That is, for example, a user can create and subscribe to a viral ID based on a region such as a sales store affiliated with a social network service such as Twitter, a customer base such as a work mom, a student, a housewife, an anniversary, or various other criteria. By inputting the viral ID to apply (following on Twitter) once, you can subscribe and spread various information such as product reviews, store reviews, service evaluations, and recent issues entered by other users. Retweet from).

Using Twitter as an example, until now, in order to subscribe to review information about products or services that are targeted for viral marketing on Twitter, many users who follow such information apply to following Twitter accounts. It was true that viral marketing had its limitations because it had to be done individually. However, in the present invention, Twitter users who want to obtain such information follow only related viral IDs only once, and follow all the viral IDs without knowing the accounts of users who enter information such as product reviews. Users can subscribe and disseminate the information they enter, which can be an excellent effect on viral marketing.

Next, the input unit 205 receives the viral information on the viral marketing target from the user terminal 100.

Here, the viral marketing target may be a target of viral marketing such as a product, a service, a store selling a product or a service provider.

In addition, the viral information includes not only evaluation information of a product or a service used by a user, but also various information such as evaluation of a sales store, evaluation of a service provider, recent consumer issues such as a product or service, and improvements. This may be the case.

In this case, the input unit 205 may further receive tag information for classifying the received viral information. Here, the tag information preferably includes a star rating, a product or service name, a price, and a location tag.

For example, on Twitter, you can attach a hash tag, which is a Twitter-specific tag that makes it easy to search when talking about a topic. It's a concept similar to a tag in a blog that allows you to designate subjects for the same interests. Therefore, by attaching hashtags on Twitter, search as well as retweets can be done effectively, and the hashtag itself can cause questions like other people. It becomes possible.

The registration unit 206 registers with the social network service providing server that the viral ID generated by the user who followed the viral information has generated the viral information.

Then, the propagation unit 207 propagates the registered viral information to other users who have subscribed to the viral ID as the viral ID generated by the registration unit 206 or sends a direct message. Request to the social network service providing server.

That is, when a user accesses a social network service providing server with a social network service account such as Twitter and inputs viral information, the register 206 of the viral marketing server 200 registers a user's subscription (Twitter's Followinig). The viral ID generates the viral information and registers with the social network service providing server.

Then, the propagation unit 207 propagates the registered viral information to all other users who subscribed the viral ID to the social network service providing server (Retweet of Twitter) or a message (Direct message of Twitter) Message)) will be sent.

Then, when the social network service providing server receives the viral information propagation request or direct message transmission request from the propagation unit 207, the social network service providing server propagates to the users who subscribed to the viral ID that generated the viral information (Followinig of Twitter). Retweet) or send a direct message.

In this way, as described above, users do not have to find a lot of users who enter their desired information and subscribe to Twitter (Following on Twitter). By following, the desired information can be easily obtained, and the user using the system of the present invention can obtain the best propagation effect.

Also, the propagation unit 207 duplicates the viral information registered by the registration unit 206 and stores the viral information in the viral information database that stores the viral information.

In addition, the statistics generator 208 generates various statistical information including a propagation path of the viral information and recent issue information of the viral marketing target based on the viral information stored in the viral information database and stores the statistical information in the statistical database.

The statistics provider 209 retrieves the statistical information stored in the statistical database and transmits the statistical information to the affiliated terminal requesting to provide the statistical information.

That is, by providing shopping analysis information to terminals of affiliated companies such as an online shopping mall, a sales store, or a service provider, it may be used for future marketing or product development.

In addition, the external linking unit 210 provides an interface means to be able to work with affiliates or user terminals who want to use the viral information stored in the viral information database 202 or the statistical information stored in the statistical database 203.

That is, by providing an interface for interworking with companies that want to link with smartphone applications or web portal services that provide various services to users based on evaluation information such as product review information and services, and evaluation information about stores. It can be used as a profit generation model by maximizing the propagation effect of viral information, that is, viral marketing effect and receiving a certain fee.

Here, the interface may be provided in the same manner as the Open-API (Application Programming Interface).

2 is a flowchart of a viral marketing method using a social network service according to a preferred embodiment of the present invention.

2, the viral marketing method using the social network service of the present invention,

First, the viral marketing server 200 receives, from the user terminal 100, any one or more viral IDs to be followed (following) among at least one or more viral IDs previously generated in the social network service providing server (step S100). .

The viral marketing server 200 stores one or more viral ID information received from the user terminal 100 in the viral ID database 201 storing the viral ID information.

Next, the viral marketing server 200 receives the viral information on the viral marketing target from the user terminal 100 (step S200).

In this case, it is preferable to further receive tag information for classifying the input viral information. Here, the tag information includes a star rating, a product or service name, a price, and a location tag.

The viral information includes evaluation information on a product purchased by a user targeted for viral marketing, a used service or a sales promotion product, evaluation information on a store, and recent issues.

Next, the viral marketing server 200 registers with the social network service providing server assuming that the viral ID that the user who inputs the viral information has subscribed to has generated the viral information (step S300).

The viral marketing server 200 then propagates the registered viral information to other users who have subscribed to the viral ID and sends a direct message as the viral ID is generated in step S300. Request to the social network service providing server (step S400).

The viral marketing server 200 then duplicates the viral information registered by step S300 and stores it in the viral information database 202 (step S500).

Subsequently, the viral marketing server 200 generates various statistical information including the propagation path of the viral information and the latest issue information of the viral marketing target based on the viral information stored in the viral information database 202 and the statistical database 203. Save (step S600).

Finally, the viral marketing server 200 retrieves the statistical information stored in the statistical database 203 and transmits the statistical information to the affiliated terminal requesting to provide the statistical information (step S700).

Those skilled in the art will appreciate that the present invention can be embodied in other specific forms without changing the technical spirit or essential features of the present invention. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is indicated by the scope of the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalent concept are included in the scope of the present invention. Should be interpreted.

100: user terminal 200: viral marketing server
201: Viral ID DB 202: Viral Information DB
203: Statistics DB 204: authentication unit
205: input unit 206: register
207: radio wave unit 208: statistics generating unit
209: Statistics provider 210: External linkage

Claims (13)

In a viral marketing system including a viral marketing server, the viral marketing server,
A viral ID database that stores one or more viral ID information subscribed to by a user;
A viral information database storing viral information;
Viral ID is inputted from the user terminal by inputting one or more viral IDs to follow from among at least one or more viral IDs generated in advance according to various criteria including the location of the store, the main customer base, and the anniversary on the server for providing the social network service. An authentication unit for storing in a database;
An input unit for receiving viral information on a viral marketing target and tag information for classifying the viral information from a user terminal;
A registration unit that registers the social network service providing server as a viral ID generated by the user who subscribed to the viral information has generated the viral information; And
Request the social network service providing server to propagate the registered viral information to other users who subscribed to the viral ID or to send a direct message by generating the viral ID by the registration unit, Viral marketing system using a social network service including a; propagation unit for replicating the viral information to store in the viral information database.
delete delete The method of claim 1, wherein the tag information,
Including a star rating, a product or service name, a price, a location tag,
The viral information,
Viral marketing system using a social network service, characterized in that the evaluation information of the goods or services used by the user.
delete The method of claim 1, wherein the viral marketing server,
A statistics database for storing statistical information on viral marketing targets;
A statistics generation unit for generating various statistical information including a propagation path of viral information and recent issue information of a viral marketing target based on the viral information stored in the viral information database and storing the generated statistical information in a statistical database; And
Viral marketing system using a social network service further comprises; statistics providing unit for retrieving the statistical information stored in the statistical database to transmit to the affiliate terminal requesting to provide the statistical information.
The method of claim 6, wherein the viral marketing server,
Viral marketing system using a social network service further comprises an external linking unit to provide an interface means to be linked to the affiliated or user terminal to use the viral information stored in the viral information database or the statistical information stored in the statistical database.
The method of claim 1, wherein the social network service providing server,
When receiving a request for propagation of the viral information or a request for direct message transmission from the propagation unit, a social network service comprising propagating a viral ID that has generated the viral information to users who have subscribed (followinig) or transmitting a direct message. Viral marketing system used.
In the viral marketing method using a viral marketing server, the viral marketing server,
(a) Input one or more viral IDs to follow from among the at least one or more viral IDs created in advance according to various criteria including the location of the store, the main customer base, and the anniversary from the user terminal. Receiving and storing in the viral ID database;
(b) receiving viral information on a viral marketing target and tag information for classifying the viral information from a user terminal;
(c) registering with the social network service providing server as a viral ID generated by the user who subscribed to the viral information has generated the viral information;
(d) Providing a social network service to propagate registered viral information generated by the viral ID in step (c) to other users who have subscribed to the viral ID or to send a direct message. Requesting the server; And
and (e) replicating the viral information registered by the step (c) and storing the viral information in a viral information database.
delete The method of claim 9, wherein the viral information,
Characterized in that the evaluation information of the goods or services used by the user,
The tag information,
Viral marketing method using a social network service, including the name of the star, product or service, price, location tag.
delete 10. The method of claim 9,
(f) generating various statistical information including a propagation path of viral information and recent issue information of a viral marketing target based on the viral information stored in the viral information database and storing the generated statistical information in a statistical database; And
(g) searching for the statistical information stored in the statistical database and transmitting the statistical information to the affiliated terminal requesting to provide the statistical information; viral marketing method using a social network service further comprising.

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