KR20120082316A - Web messaging system and method based on context awareness for broadening marketing campaign channel - Google Patents

Abstract

PURPOSE: A context-aware based web messaging system and a method thereof expanding a marketing campaign channel are provided to enable a small business or enterprise to perform active marketing campaign by using a user terminal, through expanded various channels. CONSTITUTION: A campaign relay server(400) relays marketing information of a member store to a user terminal through network. The core module of the relay server constitutions the marketing campaign pages corresponding to member store codes on the basis of inputted member store information. The first database of the campaign relay server stores the marketing campaign pages corresponding to each member code.

Description

Web Messaging System and Method Based on Context Awareness for Broadening Marketing Campaign Channel}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a web messaging system and method. In particular, the present invention relates to various messaging channels delivered to a user terminal such as a smart phone or a web browsing channel from a user terminal rather than a simple passive marketing campaign channel. The marketing campaigns of companies (merchants) can be easily accessed from the user's device, and it can be easily combined with the messaging where transactions occur such as promotional messages, 114 guide messages, card company approval history messages, etc. A web messaging system and method capable of relaying to a user terminal for delivery.

1 is a view for explaining a conventional merchant marketing method. As shown in FIG. 1, merchants such as small businesses and companies have merely performed marketing campaigns using simple passive marketing campaign channels. For example, a user may receive a text message such as SMS, MMS, or receive an email or direct message (DM) through a mobile terminal or a PC, and the affiliate store may be sold through a callback URL or a campaign page included in the message. I can recognize the product to say. This allows the user to browse more information about the product, such as promotions or discounts, on pages accessed through a callback URL, or on a page linked to a campaign page or any text list or image on the campaign page. do.

In addition, in the case of a callback URL that is provided through a text message to a mobile terminal, since the page connecting to the callback URL is provided through a swap server, it is more expensive than the method of accessing a web server through the wireless Internet such as WiFi and WiBro recently. There is a required disadvantage, and the amount of information provided through the swap page has a limitation in communication speed, there is a difficulty in providing a campaign page of the merchant in this way.

As such, in the past, merchants, such as small businesses and businesses, can use the Internet or mobile communication technology to campaign simply and passively.As a result, a variety of messages are available from smartphones anytime, anywhere through wireless Internet such as WiFi and WiBro. This paper proposes a method of actively marketing various messaging channels and web browsing channels according to the environment in which web browsing is possible.

Accordingly, the present invention is to solve the above-described problems, the object of the present invention is to expand to a variety of channels, such as a variety of messaging channels delivered to the user terminal, such as a smartphone or a web browsing channel from the user terminal to The present invention provides a web messaging system and a method for enabling an active marketing campaign by making a marketing campaign easily accessible to a user terminal.

In addition, the present invention provides a web messaging system and method that can be easily combined with a transactional messaging such as a promotional message, a 114 guide message, a card company approval history message, and the like, so as to relay context-based merchant marketing campaigns such as neighboring merchant information to a user terminal. To provide.

First, to summarize the features of the present invention, in accordance with an aspect of the present invention, includes a campaign relay server for relaying the marketing information of the merchant to the user terminal over the network, the campaign relay server, based on the merchant information input A core module constituting a marketing campaign page corresponding to the affiliated store code; And a first database storing a marketing campaign page corresponding to each affiliate code, wherein the core module extracts a marketing campaign page corresponding to the corresponding affiliate code from the first database according to a request of the user terminal. Characterized in that provided to the terminal.

The user terminal selects an abbreviated URL or callback URL for the mobile web included in a text message, an email, a direct message, a push notification or an instant message, or a message for a social network (including Twitter or Facebook). Method of transmitting information, Method of transmitting information about URL obtained by scanning QR code off-line with camera, Method of transmitting information about URL obtained from NFC tag by short-range wireless communication using NFC module, or web The request for receiving the marketing campaign page may be performed by transmitting information on a URL linked to a text or an image on a page.

The marketing campaign page may generate promotional information about an affiliate store corresponding to the affiliate store code, merchant review information including a customer evaluation using the affiliate store corresponding to the affiliate store code, and a messaging transaction displayed in each area of the user terminal screen. Interest-inducing information including a window for attracting a discount coupon or gift of a company or an interest in participating in an event, basic promotional information, or a discount coupon, for at least one or more merchants near the merchant corresponding to the merchant code; Real-time location-based surrounding information, including windows for receiving gifts or attending events, windows for inducing participation in customer satisfaction surveys for merchants corresponding to the merchant code, or merchants corresponding to the merchant code Or at least one affiliated store in or around it It may include a free call window to derive a free call.

The web messaging system includes: an affiliated store manager configured to receive affiliated store information including a registered target store code, a location, or promotional information; And a second database for storing affiliate store information corresponding to each affiliate store code, and the core module may configure a marketing campaign page including corresponding affiliate store information based on the second database.

The web messaging system further includes a merchant code extracting unit, the second database further includes address information of a marketing campaign page corresponding to each merchant code, and the merchant code extracting unit is included in the request from a user terminal. A corresponding merchant code for address information of a marketing campaign page may be extracted.

The affiliated store code extracting unit may include information about a shortened URL for a mobile web transmitted by a user terminal, a callback URL, a URL obtained by scanning a QR code, a URL obtained from an NFC tag, or a URL linked to a text or an image on a web page. The address information of the marketing campaign page can be extracted.

In response to a request from an affiliated store terminal through a network, the core module retrieves affiliated store information corresponding to the affiliated store code from the first database and provides the acquired store information to the affiliated store terminal, and transmits the edited information of the affiliated store information from the affiliated store terminal. If so, the core module may update and store the affiliate store information in the first database.

The web messaging system further includes an interworking gateway for communicating with an external open API providing server, and the core module requests a request to the open API providing server through the interworking gateway to use a merchant corresponding to the corresponding affiliate store code. Collecting information about the evaluation of the may be included in the marketing campaign page as the merchant review information.

The web messaging system further includes an interworking gateway for communication with an external location-based service server, and the core module requests a location-based service server through the interworking gateway to a predetermined radius at an affiliate store corresponding to the corresponding affiliate store code. Merchant information corresponding to the extracted merchant code by extracting a merchant code corresponding to the information about the merchant collected by collecting information about at least one merchant in the second database storing the merchant information corresponding to each merchant code May be included in the marketing campaign page as real-time location-based peripheral information.

The web messaging system may further include an interworking gateway for communication with an external transaction generating server, and the core module may include a discount coupon or a gift to be executed by a corresponding company generating a messaging transaction from the transaction generating server through the interworking gateway A window for collecting information on reception or event participation and inducing the interest can be included in the marketing campaign page as interest inducing information.

The transaction generation server includes a credit card company server, and when the credit card company server notifies the user terminal of the approval details after the payment is made through the merchant terminal, a text message including the abbreviated URL for the mobile web is notified, and the user terminal. When the shortened URL for the mobile web is selected and transmitted with the corresponding information included in the request, the core module may extract the address information of the marketing campaign page from the request and provide the corresponding marketing campaign page to the user terminal.

The transaction generation server includes a phone number guide server, and in response to a phone number inquiry through a user terminal, when the phone number guide server notifies the user terminal of the corresponding phone number entered by a receptionist for a text message for the mobile web. If the notification includes the shortened URL, and the user terminal selects the shortened URL for the mobile web and transmits the corresponding information in the request, the core module extracts the address information of the marketing campaign page from the request, thereby extracting the corresponding marketing campaign. The page may be provided to the user terminal.

When the core module receives the text message, the core module refers to a second database that stores address information of a marketing campaign page corresponding to each affiliate name, and determines the name of the affiliate store included in the received text message or the received text message. Generate a shortened URL for mobile web corresponding to the calling party number, notify the user terminal of a new text message generated by including the shortened URL for mobile web in the contents of the received text message, and abbreviate the mobile web for the user terminal. When the URL is selected and transmitted with the corresponding information included in the request, the core module may extract the address information of the marketing campaign page from the request and provide the corresponding marketing campaign page to the user terminal.

The core module may generate the new text message for a text message received from a transaction generation server or a text message received from an affiliated store terminal through an interworking gateway for communication with an external transaction generation server.

The core module may notify the new text message such that the caller number of the received text message is the caller number of the new text message.

The web messaging system further includes an additional service processing unit, wherein the marketing campaign page includes a window for inducing participation in a customer satisfaction survey for an affiliate store corresponding to the affiliate store code, which is displayed in a predetermined area of a user terminal screen. If the user terminal selects the window, the additional service processor interactively provides a research page to the user terminal to receive the corresponding response and store the response in the first database, and the core module stores the first database. The response stored at may be used as affiliate store review information to be included in the marketing campaign page.

When the core module receives the text message, the core module manages a redirect URL (URL-r) including a URL (URL-O) corresponding to a merchant code of a server or a terminal that transmits the text message and a shortened URL for a mobile web. 1 Referring to the database, a new text message generated by including the shortened URL for the mobile web in the contents of the received text message is notified to the user terminal, and the shortened URL for the mobile web is selected from the user terminal to request a marketing campaign page. If so, the core module may authenticate the redirect information token (RIT) included in the URL-r and redirect the URL-r to control the server to provide a page for the corresponding URL-O to the user terminal. Here, the RIT includes a validity period of a shortened URL for a mobile web, a server name for performing a redirect, or a validation key.

The core module generates the new text message for a text message received from a transaction generation server or a text message received from an affiliated store terminal through an interworking gateway for communication with an external transaction generation server.

The web messaging system further includes an additional service processor, wherein the marketing campaign page displays a free telephone call to an affiliate store corresponding to the affiliate store code, or at least one or more affiliate stores thereof, displayed in a predetermined area of a user terminal screen. And a free call window for deriving, and when the user terminal selects the window, the additional service processor interactively requests a call to the affiliated store and changes the user terminal to the calling terminal when a ring tone occurs at the exchange. The terminal and the call of the affiliated store may be made to each other.

In addition, the web messaging method for relaying marketing information of an affiliated store to a user terminal through a network in a campaign relay server according to another aspect of the present invention comprises: configuring a marketing campaign page corresponding to an affiliated store code based on the inputted affiliated store information; ; A database step of storing a marketing campaign page corresponding to each merchant code; And extracting a marketing campaign page corresponding to a corresponding affiliate store code from the database according to a request of the user terminal and providing the same to the user terminal.

According to the web messaging system and method according to the present invention, by providing an environment in which small businesses and businesses around you can actively conduct marketing campaigns to the user terminal through various channels such as various messaging channels or web browsing channels, the user campaigns Can easily advertise and recognize advertising products, thereby contributing to increased sales of merchants.

In addition, by utilizing existing messaging channels such as promotional text messages, 114 guide messages, and card company approval history messages, transactional marketing campaigns based on context awareness such as affiliate-related information and neighboring merchant information can be combined to activate the messaging channel. Mobile carriers can expect revenue from service delivery.

1 is a view for explaining a conventional merchant marketing method.
2 is a view for explaining various marketing campaign channels of the present invention.
3 is a view for explaining the configuration of a marketing campaign page according to an embodiment of the present invention.
4 is a diagram illustrating a web messaging system for providing a marketing campaign page according to an embodiment of the present invention.
5 is a diagram illustrating a concept of web messaging provided by a campaign relay server according to an embodiment of the present invention.
6 is a block diagram of a campaign relay server according to an embodiment of the present invention.
7 is a flowchart illustrating an operation of a web messaging system according to an embodiment of the present invention.
8 is a diagram illustrating a process of mapping a mobile web URL to a text message in a campaign relay server according to an embodiment of the present invention.
9 is a view for explaining a marketing campaign method for inducing a secondary connection by combining the mobile web URL of the present invention to the approval history message of the card company.
10 is a view for explaining the location-based real-time marketing campaign method through the combination of the mobile web URL of the present invention to the approval history message of the card company.
FIG. 11 is a diagram illustrating a process of receiving a mobile discount coupon by a user terminal in a location-based real-time marketing campaign.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

2 is a view for explaining various marketing campaign channels of the present invention.

As shown in FIG. 2, the present invention has been intended to provide an environment in which small businesses or businesses around them can actively carry out a marketing campaign through a variety of channels, such as various messaging channels or web browsing channels.

For example, a user receives a text message such as a Short Message Service (SMS) or a Long Message Service / Multimedia Message Service (LMS / MMS) through a user terminal, or receives an email or direct message (DM) or push notification. Or instant messages (such as messages sent and received through a messenger), and the like, through the callback URL (Uniform Resource Locator) or the campaign page included in the message, it is possible to recognize the products sold by the merchant. This allows the user to browse more information about the product, such as promotions or discounts, on pages accessed through a callback URL, or on a page linked to a campaign page or any text list or image on the campaign page. do.

In addition to such callback URLs, the present invention provides a shortened URL for the mobile web in a text message, an email, a direct message or an instant message, or a message for a social network (including Twitter, Facebook, YouTube, blog, etc.) through a user terminal. (S-URL: Shorten-URL) is included and when the user terminal selects this and transmits the information, the relay server can provide the marketing campaign page for the address information. Here, the shortened URL for the mobile web may be provided by an existing callback URL or a web page of a browser, for example, "http: // kbcard.kt.geodelic.ws/ kbcard / index.jsp? CEL = C7C191B1- 2AE7-5DAD- Long address information such as ADC6-4331D070A3 FC & PN = 00000000000 & MO = IP3 & ST = KB & RU .......... "is suitable for processing traffic generated on the communication of the mobile terminal, for example," goo.gl / ABCDE ", such as simply abbreviated form of address information, the relay server of the present invention can analyze this to provide a marketing campaign page for the merchant code.

Marketing campaign page 300 provided by the relay server of the present invention can be displayed in each area of the user terminal screen, as shown in Figure 3, the merchant corresponding to the corresponding merchant code (required as a short URL for the mobile web in the user terminal, etc.) Basic promotional information 310 for the affiliated merchant, merchant review information including the evaluation of the customer using the merchant corresponding to the merchant code (320), discount coupons of companies (card companies, financial institutions, etc.) that generate messaging transactions or Interest-inducing information 330 including a window for receiving a gift or inducing interest in participation in an event, basic promotional information, or a discount coupon, a gift for at least one or more merchants around the merchant corresponding to the merchant code Real-time location-based peripheral information 340 including a window for inducing interest in the event participation, etc. A free call window (360 in FIG. 5) for inducing a free telephone call to a merchant corresponding to the merchant code may be displayed within 310 or in a separate area, and the corresponding merchant (abbreviated URL for mobile web in the user terminal). In addition, a free call window (360 of FIG. 5) for inducing a free call inquiry to at least one or more other affiliated stores may be displayed within 340 or in a separate area. In addition, the marketing campaign page 300 may include a window (350 of FIG. 5) for encouraging participation in a customer satisfaction index (CSI) survey for the affiliate store corresponding to the affiliate store code.

In addition to providing such a marketing campaign page 300 by diversifying marketing channels, in the present invention, a URL obtained by scanning a QR (Quick Response) code in the form of an offline two-dimensional image with a camera of a user terminal (for mobile web) Information about the shortened URL or general URL, and a URL obtained by short-range wireless communication with an offline electronic tag (RFID, etc.) using a NFC (Near Field Communication) module installed in a user terminal (abbreviated URL for mobile web or general URL). ), Or information about URLs (abbreviated URLs for mobile web or general URLs) linked to text or images on web pages provided to the user terminal, etc., to be address information for requesting and receiving marketing campaign page 300. can do. For example, a user terminal including a mobile terminal, a smart TV such as an IPTV, or the like may execute a widget, run a smartphone application, enter an IP address, or select from a bookmark, such as a search site or a social network service (SNS). Visit our online ads by visiting pages for (including Twitter, Facebook, YouTube, blogs, etc.), Rich Site Summary / Really Simple Syndication (RSS), User Created Contents (UCC), PodCasting, and other homepages. The marketing channel can be diversified by making information about URLs (abbreviated URLs or general URLs for mobile web) linked to text or images in the web page provided to the terminal to be address information for requesting and receiving the marketing campaign page 300. have.

4 is a diagram illustrating a web messaging system for providing a marketing campaign page 300 according to an embodiment of the present invention.

4, a web messaging system according to an embodiment of the present invention includes a user terminal or a merchant terminal (such as a payment terminal or a web browsing terminal) through a network such as a mobile communication network such as wired / wireless internet, WCDMA, WiFi, and WiBro. Transaction generation server 300 for managing communication and interworking with each other (Location Based System / Server: location-based service server (LBS) 100, open API (Application Program Interface) providing server 200, merchant management database 310) ), A campaign relay server 400, a terminal model database 500, etc. for sharing the models for subscription terminals of mobile carriers.

In particular, the campaign relay server 400 for relaying the marketing information of the affiliated store to the user terminal through the network according to the present invention configures the marketing campaign page 300 corresponding to the affiliated store code based on the prestored merchant information. The marketing campaign page corresponding to the merchant code is stored and managed in a database, and as shown in FIG. 5, a shortened URL, a QR code, and an NFC tag for mobile through various channels are used for short-range wireless communication using the NFC module mounted on the terminal. An electronic tag such as RFID for reading information included in a tag), or a marketing campaign page 300 corresponding to a corresponding merchant code from a database according to a request of a user terminal through a URL linked to text or an image in a web page, etc. By extracting and providing to the user terminal, the user terminal in the corresponding merchant code Basic promotion information 310 corresponding to the merchant (response requested as a shortened URL for the mobile web from the user terminal), merchant review information 320 including the customer evaluation using the merchant corresponding to the merchant code, messaging transaction Interest-inducing information 330 including a window for inducing interest in receiving a coupon or gift or event participation of a company (card company, financial institution, etc.) that occurs, at least one or more merchants around the merchant corresponding to the merchant code With respect to the basic promotional information, or discount coupons, gift receiving or participating in the event through the real-time location-based peripheral information 340 including a window for inducing interest in participation in the event, it is possible to search for the merchant's products. In addition, the marketing campaign page 300 may display a free call window 360 for inducing a free telephone call to an affiliate corresponding to a corresponding affiliate code within 310 or in a separate area. A free call window 360 for inducing a free phone call to at least one or more other merchants around the mobile web) may also be displayed within 340 or in a separate area. In addition, the marketing campaign page 300 may include a window 350 for encouraging participation in a customer satisfaction index (CSI) survey for the affiliate store corresponding to the affiliate store code.

The user terminal or merchant terminal (payment terminal or web browsing terminal, etc.) mentioned in the present invention may be a smartphone, but is not limited thereto, and may be a notebook PC, a desktop PC, or a palm PC (Palm PC) capable of communicating through a network. Personal Computer, etc., cellular phone, PCS phone (Personal Communications Services phone), synchronous / asynchronous IMT-2000 (International Mobile Telecommunication-2000) capable of wireless communication, personal digital assistant (PDA) Can be a portable or mobile terminal with a Digital Assistant, a WAP phone (Wireless application protocol phone), a mobile play-station, other portable multimedia player (PMP), and can communicate with other electronic devices. Or it may include a variety of electronic devices or devices throughout the enterprise society.

Hereinafter, the operation of the campaign relay server 400 according to an embodiment of the present invention will be described in more detail with reference to FIGS. 6 and 7.

6 is a block diagram of a campaign relay server 400 according to an embodiment of the present invention.

Referring to FIG. 6, the campaign relay server 400 according to an embodiment of the present invention includes an affiliated store manager 410, an affiliated store database 411, an affiliated store code extractor 420, a core module 430, and a marketing database ( 431, a page provider 440, an additional service processor 450, and an interworking gateway 460. The above components of the campaign relay server 400 according to an embodiment of the present invention may be implemented in hardware, software, or a combination thereof.

First, the operation of each part of the campaign relay server 400 will be described briefly as follows.

Merchant management unit 410 may be registered merchant code, merchant name, location (address, etc.), merchant phone number, merchant terminal information (mobile terminal phone number, etc.), or promotional information (merchant summary information, geographic information, such as promotional content, or Receive merchant information including discount coupons, discount coupons, windows for receiving gifts or attending events, or free call windows, and the like, and receive merchant information corresponding to each merchant code from the merchant database ( 411). Merchant information can be registered by being provided from the merchant and open in the merchant as described below may enable the merchant to directly edit.

When the merchant information is registered in the merchant database 411 as described above, the core module 430 configures a marketing campaign page 300 including the configurations 310 to 360 corresponding to each merchant code based on this. May be stored in the marketing database 431. Accordingly, in accordance with the request of the user terminal through a URL linked to a text or an image in a mobile URL, QR code, NFC tag, or web page through various channels as shown in FIG. The corresponding marketing campaign page 300 may be extracted from the marketing database 431 and provided to the user terminal. In this case, the page provider 440 may process and transmit the marketing campaign page 300 in a form suitable for display on the screen of the corresponding user terminal by referring to the terminal model database 500 through network communication through the interworking gateway 460. have.

The user terminal may use the short URL or callback URL for the mobile web contained in text messages, emails, direct messages, push notifications or instant messages, or messages for social networks (including Twitter, Facebook, YouTube, blogs, etc.). Select the method to transmit the information, Scan the offline QR code with the camera to send the information about the acquired URL, Method of transmitting the information about the URL obtained from the NFC tag by the near field communication using the NFC module Alternatively, the request for receiving the marketing campaign page 300 may be performed by transmitting information on a URL linked to a text or an image from a web page.

As described above, the marketing campaign page 300 includes basic promotion information 310 for a merchant corresponding to the corresponding merchant code displayed on each area of the user terminal screen as shown in FIG. 3 or 5, and corresponding merchant code. Merchant review information 320 including a customer's evaluation using a corresponding merchant, interest induction information 330 including a window for inducing interest in receiving a coupon or gift or participating in an event of a company generating a messaging transaction, Real-time location-based surrounding information 340 including basic promotional information about the at least one merchant around the merchant corresponding to the merchant code, or a window for inducing interest in receiving a discount coupon, gift or event participation, Window 350 for inducing participation in the customer satisfaction survey for the merchant corresponding to the merchant code, or the merchant It may include a free call window 360 for inducing a free telephone inquiry to the affiliated store corresponding to the code, or at least one or more affiliated stores.

In addition, the merchant database 411 stores address information (URL, etc.) of a marketing campaign page corresponding to each merchant code, and, for example, provides a marketing campaign page 300 through various channels as described above from a user terminal. When there is a request to receive, the merchant code extracting unit 420 scans the address information (abbreviated URL for mobile web, callback URL, QR code, NFC tag, etc.) of the marketing campaign page 300 included in the request. You can extract the merchant code for,, or information about URLs linked to text or images from web pages. Accordingly, the core module 430 may extract the marketing campaign page 300 corresponding to the affiliate store code from the marketing database 431 and provide the same to the user terminal.

In addition, the affiliated store may also edit the affiliated store information registered in the affiliate store database 411. For example, in response to a request from an affiliated store terminal through a network, the core module 430 retrieves affiliated store information corresponding to the corresponding affiliated store code from the affiliated store database 411 and provides the acquired store information to the affiliated store terminal. When transmitting the edited information of the affiliated store information, the core module 430 may update and store the corresponding affiliated store information in the affiliated store database 411. For example, the merchant's owner is the merchant's name, merchant location (address, etc.), merchant phone number, merchant terminal information (phone number, etc.) or promotional information (merchant summary information, geographic information, etc.), or discount coupons, discount coupons. , A window for inducing interest in receiving a gift or participating in an event, or information about a free call window) may be edited and updated.

The interworking gateway 460 enables communication with an external LBS 100, an open API providing server 200, a transaction generation server 300, a terminal type database 500, and the like through a network.

Using this, the core module 430 requests the open API providing server 200 through the interworking gateway 460 to collect information on the evaluation of the customer using the affiliate store corresponding to the affiliate store code, thereby marketing campaign page 300. May be included as the merchant review information (320 of FIG. 3 / FIG. 5). For example, a customer using an affiliated store may leave an evaluation of the affiliated store through a blog, a cafe, a bulletin board on a website, for example, a sentence type review, a comment, a video, an image, and manage such information. The open API providing server 200 may be provided in the form of an open API to be used by other servers, the core module 430 collects information on the evaluation of the customer as described above using a predetermined search means marketing campaign page (300) ) May be included as affiliate store review information (320 of FIG. 3 / FIG. 5) corresponding to the affiliate store code.

In addition, the core module 430 requests the LBS 100 to collect information on at least one affiliate store within a predetermined radius from the affiliate store corresponding to the affiliate store code, and stores the affiliate store code corresponding to the collected store information. Merchant information (such as basic promotional information, or a discount coupon, a window for receiving gifts or participating in an event) from the merchant database 411 is extracted from the merchant code corresponding to the merchant code extracted from the merchant code 411 and the marketing campaign. The page 300 may be included as the real-time location-based peripheral information 340. For example, the LBS 100 is equipped with a geographic information system to perform a search for location information such as an address, a business name, a local name, and the like to obtain information about affiliated stores, business names, building names, dongs, and district names around the location. As a result, the core module 430 may transmit the location information of the affiliate store corresponding to the affiliate store code to the LBS 100 to request peripheral information about at least one affiliate store within a predetermined radius. The affiliated store code may be extracted from the affiliated store database 411 by collecting information (name, location, etc.) about the affiliated store that the search and response are performed. Each affiliate store code may be managed in the affiliate store database 411 corresponding to the corresponding affiliate store name, location information, telephone number, and the like.

In addition, the core module 430 is a corresponding company that generates a messaging transaction (SMS, LMS, MMS, etc.) from the transaction generation server 300 through the interworking gateway 460 (financial institutions such as credit card companies, 114 guide mobile carriers, etc.) Receiving discount coupons or gifts or to participate in the event to collect the information to participate in the marketing campaign page 300 may include a window for inducing interest to the interest information 330.

For example, when the transaction generation server 300 is a credit card company server, when the credit card company server notifies the user terminal of the authorization details after payment is made through a merchant terminal (payment terminal), a text message (SMS, LMS, MMS, etc.) can be notified by including a shortened URL for the mobile web, accordingly, the user terminal receiving this can select the shortened URL for the mobile web in the text message and send a request containing the information, the core module ( 430 may extract address information (URL, etc.) of the marketing campaign page 300 from the request and provide the marketing campaign page 300 including the interest-induced information 330 to the user terminal.

For example, when the transaction generation server 300 is the 114 telephone number guide server of the mobile carrier, the telephone number guide server responds to the telephone number inquiry through the user terminal, and corresponds to the corresponding telephone number input by the guide. When notifying the user terminal, the short message for the mobile web may be included in the text message. Accordingly, the user terminal may select and select a shortened URL for the mobile web to transmit a request including the corresponding information, and the core module 430 extracts the address information (URL, etc.) of the marketing campaign page from the request, and then inquires the corresponding query. The marketing campaign page 300 of the affiliate store associated with the phone number may be provided to the user terminal.

In addition, when a telephone call is received from a user terminal subscribed to a caller ID display service to a member's landline telephone, the caller's number may be displayed on the member's landline telephone, so that the merchant may later use the merchant terminal as a text message through the merchant terminal. Promote messages can be notified by including shortened URLs. Accordingly, the user terminal may select and select a shortened URL for the mobile web to transmit a request including the corresponding information, and the core module 430 extracts the address information (URL, etc.) of the marketing campaign page from the request to the corresponding affiliate store. Marketing campaign page 300 for may be provided to the user terminal.

On the other hand, the additional service processor 450 may process necessary additional services such as processing for customer satisfaction survey and processing for free call service.

For example, as illustrated in FIG. 5, the marketing campaign page 300 may include a window 350 for inducing participation in a customer satisfaction survey for an affiliate store corresponding to the affiliate store code, which is displayed in a certain area of a user terminal screen. If the user terminal selects the window, the additional service processor 450 interactively selects a survey page (or window) (page or window for selecting satisfaction, dissatisfaction, normal, etc.) from the user terminal. If the corresponding response (information about satisfaction, dissatisfaction, normal, etc.) is received, it may be stored in the merchant database 411. Accordingly, the core module 430 may use the corresponding response stored in the affiliate database 411 as the affiliate store review information 320 to be included in the marketing campaign page 300.

Alternatively, as shown in FIG. 5, the marketing campaign page 300 may display a free call window for inducing a free telephone inquiry to an affiliate corresponding to a corresponding affiliate code, or at least one or more affiliate stores nearby, displayed in a predetermined area of a user terminal screen. 360, and may request a call by selecting a corresponding window in the user terminal. Accordingly, the additional service processor 450 interactively requests a call to the affiliated store (based on the phone number of the merchant information) and generates a ring back tone at an exchange (for example, a mobile operator's exchange) according to the corresponding session. When the user terminal requesting the call can be changed to the calling terminal so that free calls can be made between the terminal of the affiliated store and the user terminal.

7 is a flowchart illustrating an operation of a web messaging system according to an embodiment of the present invention.

First, in the transaction generation server 300 for generating a messaging transaction (SMS, LMS, MMS, etc.) such as a credit card company server, a 114 telephone number guide server of a mobile carrier, a shortened URL for a mobile web for a managed merchant or other QR code , An NFC tag, or a URL that can be linked from a web page, etc. may be managed in the affiliated store management database 310, and, if necessary, receives the affiliated store information of the affiliated store database 411 according to the processing of the core module 430. The database may be shared by storing in the affiliated store management database 310.

Accordingly, for example, when the transaction generation server 300 is a credit card company server, when the credit card company server notifies the user terminal of the approval details after the payment is made through the merchant terminal (payment terminal), the text message. (SMS, LMS, MMS, etc.) is configured to include a shortened URL for the mobile web (S20), it is possible to notify the user terminal a text message containing the shortened URL for the mobile web associated with the approval details and the merchant (S21).

For example, when the transaction generation server 300 is the 114 telephone number guide server of the mobile carrier, the telephone number guide server responds to the telephone number inquiry through the user terminal, and corresponds to the corresponding telephone number input by the guide. When notifying the user terminal, the text message may be configured to include an abbreviated URL for the mobile web associated with the affiliate of the contact phone number in the text message (S30), so that the text message including the inquired phone number and the abbreviated URL for the mobile web may be notified to the user terminal. There is (S31).

In addition, when a telephone inquiry is received from a user terminal subscribed to a caller ID display service to a member's landline telephone, the caller's number may be displayed on the member's landline telephone, so that the merchant may later send a text message through the merchant terminal. The promotion information (such as the merchant name) may be notified by including a shortened URL for the mobile web associated with the merchant.

As described above, the transaction generation server 300 is configured to include a shortened URL for the mobile web associated with the merchant in the text message to notify the user terminal, or configured to include a shortened URL for the mobile web associated with the merchant in the text message from the merchant terminal It can be notified to the user terminal, but in addition to the core module 430 from the transaction generation server 300 or the merchant terminal to receive a text message with only the content (for example, "~ ~ guide") without a shortened URL for the mobile web. By receiving and generating the mapped shortened URL for the mobile web, it may be included in a text message to notify the user terminal.

For example, as shown in 810 of FIG. 8, the core module 430 may receive a text message including details of approval, inquiry telephone number response, and merchant promotion information, from the transaction generation server 300 or the merchant terminal. Can be. As shown in 810 of FIG. 8, a text message such as an SMS includes an affiliate store name (such as an affiliate store / promotional affiliate store having a phone number of an affiliate store / inquiry), and the core module 430 provides a corresponding text message according to a caller display service. It is possible to obtain information about the telephone number of the caller (card company (server) / 114 guide communication company (server) / merchant terminal, etc.) that sent the.

In the merchant database 411, each merchant code is managed corresponding to the corresponding merchant name, location information, phone number, etc., and the address information (abbreviated URL, general URL, etc.) of the marketing campaign page corresponding to each merchant code is managed. The core module 430 may refer to a key value KEY1 of a merchant name included in a text message or a key value KEY2 corresponding to a telephone number of a caller (card company (server) / 114 guide communication company (server) / merchant terminal, etc.). The corresponding shortened URL for the mobile web may be generated, and a new text message 820 including the generated shortened URL for the mobile web may be generated and notified to the user terminal. At this time, the sender may be a relay server 400, but it is preferable to display the sender (card company (server) / 114 information carrier (server) / merchant terminal, etc.) that sent the original text message as a sender on the user terminal. . As shown in 820 of FIG. 8, the shortened URL for the mobile web occupies about 10 bytes in the text message, and in the case of SMS, the remaining 80 bytes are the original text message contents (approval details, inquiry number response details, and merchant promotion information). Etc. may include a guide letter and merchant name). In the above, when the original caller is a card company (server) / 114 guide communication company (server), the core module 430 may generate a shortened URL for the mobile web corresponding to the key value KEY1 of the affiliate store name. If the caller is a merchant terminal, the mobile web for which the key value (KEY1) of the merchant name and the key value (KEY2) corresponding to the telephone number of the caller (card company (server) / 114 guide communication company (server) / merchant terminal, etc.) all match. You can create short URLs.

On the other hand, the core module 430 when the merchant information is registered in the merchant database 411 as described above based on this marketing campaign page 300 including the configuration (310 ~ 360) shown in Figure 5 corresponding to each merchant code It is configured and stored in the marketing database 431. For this purpose, the core module 430 generates a messaging transaction (SMS, LMS, MMS, etc.) from the transaction generation server 300 through the interworking gateway 460 (credit). Collecting information about discount coupons or gifts received from participating financial institutions, such as credit card companies, 114 mobile carriers, etc., or participation in events, a window for inducing relevant interests may be used as interest-inducing information 330 on the marketing campaign page 300. It may be included (S40).

In addition, the core module 430 requests the open API providing server 200 through the interworking gateway 460 to collect information on the evaluation of the customer using the affiliate store corresponding to the affiliate store code to the marketing campaign page 300. It may be included as merchant review information (320 of FIG. 3 / FIG. 5). For example, a customer using an affiliated store may leave an evaluation of the affiliated store through a blog, a cafe, a bulletin board on a website, for example, a sentence type review, a comment, a video, an image, and manage such information. In the open API providing server 200 can be provided in the form of an open API to be used in other servers (S50), the core module 430 by using a predetermined search means to collect information on the evaluation of the customer as described above marketing campaign The page 300 may be included as affiliate store review information (320 of FIG. 3 / FIG. 5) corresponding to the affiliate store code (S51).

In addition, the core module 430 requests the LBS 100 to collect information on at least one affiliate store within a predetermined radius from the affiliate store corresponding to the affiliate store code, and stores the affiliate store code corresponding to the collected store information. Merchant information (such as basic promotional information, or a discount coupon, a window for receiving gifts or participating in an event) from the merchant database 411 is extracted from the merchant code corresponding to the merchant code extracted from the merchant code 411 and the marketing campaign. The page 300 may be included as real-time location based surrounding information. For example, the LBS 100 is equipped with a geographic information system to perform a search for location information such as an address, a business name, a local name, and the like to obtain information about affiliated stores, business names, building names, dongs, and district names around the location. As a result, the core module 430 may transmit the location information of the affiliate store corresponding to the affiliate store code to the LBS 100 to request peripheral information about at least one affiliate store within a predetermined radius. The affiliated store code may be extracted from the affiliated store database 411 by collecting information (name, location, etc.) about the affiliated store that the search and response are performed. Each affiliate store code may be managed in the affiliate store database 411 corresponding to the corresponding affiliate store name, location information, telephone number, and the like.

In addition, the affiliated store management unit 410 may be registered merchant code, merchant name, location (address, etc.), merchant phone number, merchant terminal information (phone number, etc.), or promotional information (merchant summary information, geographic information, such as promotional content, or Receive merchant information including discount coupons, discount coupons, windows for receiving gifts or attending events, or free call windows, and the like, and receive merchant information corresponding to each merchant code from the merchant database ( 411) (S60). Accordingly, the core module 430 includes promotion information and the like on the marketing campaign page 300 as the promotion information 310 for the merchant corresponding to the corresponding merchant code on the basis of the merchant information registered in the merchant database 411 as described above. You can.

Merchant information can be registered and provided from the merchant and open in the merchant can enable the merchant to edit directly. That is, for example, the affiliated store terminal may authenticate by selecting or clicking a predetermined window displayed by the browser in order to edit the affiliated store information managed in the affiliate store database 411. The authentication method is a method of inputting an ID / password, a method of inputting a phone number, or a method of inputting authentication information such as a social security number or a phone number according to voice guidance through an ARS (Auto Response Service) when the merchant terminal is a mobile terminal. The core module 430 may receive a request for editing the merchant information through the authentication from the merchant terminal, and according to the request, the core module 430 receives the corresponding merchant code from the merchant database 411. Search for the merchant information corresponding to the provided to the merchant terminal, accordingly, if the merchant terminal transmits the edited information of the merchant information, the core module 430 updates and stores the corresponding merchant information in the merchant database 411 Can be. For example, a merchant's owner may be interested in participating in an event such as the merchant's name, merchant location (address, etc.), telephone number, or promotional information (such as merchant summary information or geographic information) or discount coupons, discount coupons, gifts, or interest in participating in events. Information about the promotion window, or information on a free call window, etc.) may be edited and updated.

In addition, the core module 430 is a window 350 for inducing participation in the customer satisfaction survey for the merchant corresponding to the merchant code on the marketing campaign page 300, the merchant corresponding to the merchant code, or the surroundings thereof. A free call window 360 may be included to direct free toll calls to at least one of the merchants.

As described above, after constructing the marketing campaign page 300 including the configurations 310 to 360 corresponding to each affiliated code, and storing the marketing campaign page 300 in the marketing database 431 (S70), the user terminal from above generates a transaction server. (300) Or, when receiving a text message containing the shortened URL for mobile web from the merchant terminal (S32), the user terminal receiving the selected can send a request containing the information by selecting the shortened URL for the mobile web in the text message. There is (S80). The core module 430 extracts the address information (URL, etc.) of the marketing campaign page 300 from the request, and extracts the corresponding merchant code by referring to the merchant database 411 (S81). In operation 431, the corresponding marketing campaign page 300 may be extracted and provided to the user terminal (S82). In this case, the page providing unit 440 refers to the terminal model database 500 through network communication through the interworking gateway 460 and forms a marketing campaign page from the core module 430 in a form suitable for display on the screen of the corresponding user terminal. 300) can be processed and sent.

Accordingly, as shown in FIG. 9 displayed on the user terminal receiving the marketing campaign page 300, the affiliate store information 310, the affiliate store review information 320, the interest guide information 330, and the real-time location-based surrounding information 340 may be used. Attention may be directed to the user to induce a secondary connection. For example, as shown in FIG. 10, a user can receive a coupon or a gift from various pieces of information displayed on the terminal and can search for reservations or various affiliate-related information according to the information of the corresponding page (S90). For example, when the user terminal selects and issues a discount coupon, as shown in FIG. 11, a text message sending window is popped up, the merchant code is input in advance, and the discount coupon can be immediately applied by selecting a shipping key. Accordingly, the financial institution terminal or merchant terminal such as the card company may approve the application and transmit the electronic discount coupon to the user terminal.

In addition, for example, when the user selects the window 350 for inducing participation in the customer satisfaction survey for the merchant corresponding to the corresponding merchant code displayed on a certain area of the user terminal screen on the marketing campaign page 300. The additional service processor 450 interactively provides a survey page (or window) (a page or window for selecting satisfaction, dissatisfaction, normal, etc.) to the corresponding user terminal to respond to the corresponding response (satisfaction, dissatisfaction, normal, etc.). Information) can be stored in the merchant database 411. Accordingly, the core module 430 may use the corresponding response stored in the affiliate database 411 as the affiliate store review information 320 to be included in the marketing campaign page 300 (S91).

Alternatively, a free call window 360 for inducing a user to inquire a free telephone call to an affiliate store corresponding to the affiliate store code, or at least one affiliate store that is displayed on a certain area of the user terminal screen on the marketing campaign page 300, 360 You can request a call by selecting). Accordingly, the additional service processor 450 interactively requests a call to the affiliated store (based on the phone number of the merchant information) and generates a ring back tone at an exchange (for example, a mobile operator's exchange) according to the corresponding session. When the user terminal requesting the call is changed to the calling terminal, the call can be made between the terminal of the affiliated store and the user terminal (S92).

On the other hand, as in the step S21 and S31, etc., the core module 430 is a text message with only the content (for example, "~ ~ guide") without the shortened URL for the mobile web from the transaction generation server 300 or the merchant terminal. When receiving and generating a mapped shortened URL for the mobile web to include in a text message to notify the user terminal, corresponding to the affiliated server (code) of the server 300 or the merchant terminal that transmits the text message In the URL (hereinafter referred to as 'URL-O'), which is address information of a web page such as basic promotion information 310 or interest-inducing information 330 managed directly by a transaction originating server 300 or a merchant (server). The shortened URL for the mobile web (including the contents of the received text message) can be notified to the user terminal. For example, if the URL-O is http://kbcard.kbstar.com/shop/01234, the marketing database 431 may include "http://kt.kr/Ab123" as a shortened URL for the mobile web. The core module 430 may notify the user terminal of the shortened URL for the mobile web. However, in the present invention, as a redirect URL (hereinafter referred to as 'URL-r') corresponding to the shortened URL for the mobile web in the marketing database 431, "http://kbcard.kbstar.com/shop/01234?" It is possible to further manage information in which a Redirect Information Token (RIT) is added to the URL-O, such as ktValidThrough = 20111231235959 & ktValidServer = aaa & ktValidKey = abcd1234 ".

The redirect information token (RIT) includes a validity period (for example, a number representing a certain period from November 23, 2011, such as ktValidThrough = 20111231235959 in the above example), and the name of the server performing the redirect (for example, In this example, the name of the relay server as ktValidServer = aaa), the validation key (for example, a code for certain validation as ktValidKey = abcd1234 in the above example), and the like.

The core module 430 generates a shortened URL for the mobile web of URL-O for a web page of a number of clients, that is, a transaction generating server 300 or a merchant (server), which are managed in the marketing database 431, and can be managed for a long time. Since, since a certain period of time must be discarded, the previous URL-O may be duplicated and stored in the storage means of the marketing database 431 for the same shortened URL for the mobile web. Thus, the expiration date is managed in the RIT as described above. Needs to be. In addition, the customer may know what type of terminal the user terminal is requesting through the corresponding URL (URL-O), but may not be able to distinguish which server was redirected from, but in some cases it may be necessary to distinguish it. To this end, the server name performing the redirect may be inserted in the RIT. In addition, the validation key inserted into the RIT may indicate whether the page is necessary for a marketing campaign, not an error page or a harmful spam page, and may be utilized when necessary.

As such, the marketing database 431 manages URL-O and URL-r corresponding to the shortened URL for the mobile web, and when the user terminal receives a text message including the shortened URL for the mobile web from the core module 430, The user terminal receiving the message may request the corresponding marketing campaign page 300 by selecting the shortened URL for the mobile web in the text message. In this case, the core module 430 first checks the URL-r corresponding to the shortened URL for the mobile web of the request, and when authenticated, redirects the URL-r to the basic PR information 310 or the interest induction information ( The marketing campaign page 300 including 330 may be provided to the user terminal. The core module 430 may determine whether it is within an expiration date by referring to the expiration date information of the RIT, and determine whether it is a necessary page instead of an error page or a harmful spam page by referring to the validation key of the RIT. If it is within the validity period and the page is required, it can be redirected to URL-r upon successful authentication. The message at the time of redirecting to URL-r includes URL-r information and user terminal information (information of terminal number, model, etc.).

Transaction generation server 300 or affiliated server (server), if necessary, refers to the RIT of URL-r and authenticates the page of the corresponding URL-O by validating it with the expiration date, the name of the server which performed the redirect, and the validation key. It may determine whether to provide, and may provide a page of the corresponding address URL-O to the user terminal after authentication. The transaction origination server 300 or the affiliated store (server) can also perform validity determination, hazard verification, etc. from the RIT, and provide a page of the corresponding URL-O when the server performing the redirect is a registered server. Can be. The transaction generation server 300 or the affiliated store (server) displays the page of the corresponding address URL-O in a form suitable for displaying on the screen of the corresponding user terminal with reference to terminal information, model, etc. of the corresponding user terminal. Can be sent as

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Campaign relay server (400)
Merchant Management Department (410)
Merchant Database (411)
Merchant code extraction unit (420)
Core module (430)
Marketing Database (431)
Page provider 440
Additional service processing unit 450
Interlocking Gateway (460)

Claims (21)

A campaign relay server for relaying marketing information of the affiliated store to the user terminal through a network, wherein the campaign relay server,
A core module configured to construct a marketing campaign page corresponding to the affiliated store code based on the inputted affiliated store information; And
A first database for storing marketing campaign pages corresponding to each merchant code;
The core module extracts a marketing campaign page corresponding to a corresponding affiliate store code from the first database and provides the same to the user terminal according to a request of the user terminal. The method of claim 1,
The user terminal selects an abbreviated URL or callback URL for the mobile web included in a text message, an email, a direct message, a push notification or an instant message, or a message for a social network (including Twitter or Facebook). How information is transmitted,
Scanning offline QR code with the camera to send information about the acquired URL,
A method of transmitting information on a URL obtained from an NFC tag by a near field communication using an NFC module, or
How webpages send information about URLs linked to text or images
And performing the request to receive the marketing campaign page. The method of claim 1,
The marketing campaign page is displayed in each area of the user terminal screen,
Promotional information about the merchant that corresponds to that merchant code,
Merchant review information, including customer ratings using the merchant corresponding to the merchant code,
Interest-inducing information, including a window for receiving interest coupons or gifts or participating in the event of a business that performs a messaging transaction;
Real-time location-based surrounding information, including basic promotional information about at least one merchant around the merchant corresponding to the merchant code, or a discount coupon, a window for receiving gifts or attending events;
A window for inducing participation in customer satisfaction surveys for merchants corresponding to the merchant code, or
Toll-free call window for inquiring toll-free inquiries to or from the merchant corresponding to the merchant code
Web messaging system comprising a. The method of claim 1,
An affiliated store manager configured to receive affiliated store information including registration target affiliated code, location, or promotional information; And
Further comprising a second database for storing merchant information corresponding to each merchant code,
The core module is configured to configure a marketing campaign page including corresponding merchant information based on the second database. The method of claim 4, wherein
Further comprising a merchant code extracting unit, The second database further includes the address information of the marketing campaign page corresponding to each merchant code,
The merchant code extracting unit extracts a corresponding merchant code for address information of a marketing campaign page included in the request from a user terminal. The method of claim 5,
The affiliated store code extracting unit may include information about a shortened URL for a mobile web transmitted by a user terminal, a callback URL, a URL obtained by scanning a QR code, a URL obtained from an NFC tag, or a URL linked to a text or an image on a web page. A web messaging system comprising extracting address information of a marketing campaign page. The method of claim 1,
In response to a request from an affiliated store terminal through a network, the core module retrieves affiliated store information corresponding to the corresponding affiliated store code from the first database and provides the acquired store information to the affiliated store terminal.
And sending the edited information of the affiliated store information from the affiliated store terminal, the core module updates and stores the affiliated store information in the first database. The method of claim 1,
It further includes an interworking gateway for communication with an external open API providing server,
The core module requests the open API providing server through the interworking gateway, collects information on the evaluation of the customer using the affiliate store corresponding to the affiliate store code, and includes the information on the marketing campaign page as affiliate store review information. Web messaging system. The method of claim 1,
Further comprising a linkage gateway for communication with an external location-based service server,
The core module requests the location-based service server through the interworking gateway, collects information on at least one affiliate store within a predetermined radius from the affiliate store corresponding to the affiliate store code, and acquires an affiliate store code corresponding to the collected store information. And extracting the merchant information corresponding to the extracted merchant code from the second database storing the affiliate store information corresponding to each affiliate store code in the marketing campaign page as real-time location-based peripheral information. The method of claim 1,
Further comprising a interworking gateway for communication with an external transaction originating server,
The core module collects information on discount coupons or gifts received from participating companies that generate messaging transactions from the transaction originating server through the interworking gateway, and collects information on event participation. Web as an interest-inducing information. The method of claim 10,
The transaction generating server includes a credit card company server, and when the credit card company server notifies the user terminal of the approval details after the payment is made through the merchant terminal, including a shortened URL for the mobile web in the text message,
When the user terminal selects the shortened URL for the mobile web and transmits the information including the corresponding information, the core module extracts the address information of the marketing campaign page from the request and provides the corresponding marketing campaign page to the user terminal. Web messaging system characterized by. The method of claim 10,
The transaction generation server includes a phone number guide server, and in response to a phone number inquiry through a user terminal, when the phone number guide server notifies the user terminal of the corresponding phone number entered by a receptionist for a text message for the mobile web. Notify by including short URL,
When the user terminal selects the shortened URL for the mobile web and transmits the information including the corresponding information, the core module extracts the address information of the marketing campaign page from the request and provides the corresponding marketing campaign page to the user terminal. Web messaging system characterized by. The method of claim 1,
When the core module receives the text message, the core module refers to a second database that stores address information of a marketing campaign page corresponding to each affiliate name, and determines the name of the affiliate store included in the received text message or the received text message. Generating a shortened URL for the mobile web corresponding to the calling party number, and notifying the user terminal of a new text message generated by including the shortened URL for the mobile web in the contents of the received text message,
When the user terminal selects the shortened URL for the mobile web and transmits the information including the corresponding information, the core module extracts the address information of the marketing campaign page from the request and provides the corresponding marketing campaign page to the user terminal. Web messaging system characterized by. The method of claim 13,
The core module generates the new text message for the text message received from the transaction generation server or the text message received from the merchant terminal through an interworking gateway for communication with an external transaction generation server. The method of claim 13,
And wherein the core module notifies the new text message such that the caller number of the received text message is the caller number of the new text message. The method of claim 1,
Further comprising an additional service processing unit,
The marketing campaign page includes a window for inducing participation in a customer satisfaction survey for an affiliated store corresponding to the affiliated store code, which is displayed in a predetermined area of a user terminal screen.
When the user terminal selects the window, the additional service processor interactively provides a survey page to the user terminal to receive the corresponding response and store the response in the first database, and the core module is stored in the first database. And using the response as merchant review information to be included in the marketing campaign page. The method of claim 1,
Further comprising an additional service processing unit,
The marketing campaign page includes a free call window for inducing a free telephone inquiry to an affiliate store corresponding to a corresponding affiliate store code, or at least one or more affiliate stores in the vicinity, displayed on a certain area of a user terminal screen.
When the user terminal selects the window, the additional service processor interactively requests a call to the affiliated store and when the ring back tone is generated at the exchange, changes the corresponding user terminal to the calling terminal so that the call can be made with the affiliated terminal. Web messaging system, characterized in that. The method of claim 1,
When the core module receives the text message,
The received text by referring to the first database that manages a redirect URL (URL-r) including a URL (URL-O) corresponding to a merchant code of a server or a terminal transmitting the text message and a shortened URL for a mobile web. Notify the user terminal of the new text message generated by including the shortened URL for the mobile web in the content of the message.
When the user terminal selects the abbreviated URL for the mobile web and requests a marketing campaign page, the core module authenticates the RIT (Redirect Information Token) included in the URL-r and redirects the URL-r so that the corresponding server receives the corresponding URL-O. Web messaging system for providing a page for the user terminal. 19. The method of claim 18,
The RIT includes a valid period of a shortened URL for a mobile web, a server name for performing a redirect, or a validation key. 19. The method of claim 18,
The core module generates the new text message for the text message received from the transaction generation server or the text message received from the merchant terminal through an interworking gateway for communication with an external transaction generation server. In the web messaging method for relaying marketing information of an affiliated store from a campaign relay server to a user terminal through a network,
Constructing a marketing campaign page corresponding to an affiliated store code based on inputted affiliated store information;
A database step of storing a marketing campaign page corresponding to each merchant code; And
Extracting a marketing campaign page corresponding to a corresponding affiliate store code from the database and providing the same to the user terminal at the request of the user terminal;
Web messaging method comprising a.

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