KR102605361B1 - Server, user terminal for providing instant message and method therefor - Google Patents

Abstract

A server for providing instant messages, a user terminal, and a method therefor are disclosed. In one embodiment, a method of providing an instant message through a server includes receiving a request for information for displaying an instant message from a user terminal, and in response to the request, providing messaging campaign information to a user account connected to the user terminal based on messaging campaign information. It includes steps of identifying an instant message to be received, and transmitting information for displaying the identified instant message to the user terminal.

Description

Server for providing instant messages, user terminal, and method therefor {SERVER, USER TERMINAL FOR PROVIDING INSTANT MESSAGE AND METHOD THEREFOR}

This disclosure relates to technology for providing instant messages that can be set and controlled through communication between a server and a user terminal.

Since users who use item sales services through the web or app are human, it is impossible for them to capture all of the numerous information generated by using the service and actively use it. For example, when a service app is running in the background without being displayed on the terminal screen, it would be difficult to expect users using other apps to obtain important information in real time and enjoy the benefits provided by the service.

Therefore, many services draw users' attention through instant messages such as In-App Nudge and App Push and encourage re-entry into the service web/app.

However, with existing instant messages, there were not many settings that service providers could configure, and there was little room for back-end control, so marketing departments, service management departments, etc. had to flexibly set instant messages to suit changing services. There is a need to build an environment where this can be done.

In relation to this, prior literature such as KR2022-0062483A may be referred to.

This disclosure is proposed to solve the above-mentioned problems, and its purpose is to enable service providers, management, marketing departments, etc. to set up instant messages simply and flexibly.

Additionally, the present disclosure aims to provide more effective instant messages to users based on preset information regarding requests from user terminals.

The technical problems to be achieved by the present disclosure are not limited to the technical problems described above, and other technical problems can be inferred from the following embodiments.

According to the present disclosure, a method of providing an instant message through a server includes receiving a request for information for displaying an instant message from a user terminal; In response to the request, identifying an instant message to be provided to a user account connected to the user terminal based on messaging campaign information; and transmitting information for displaying the identified instant message to the user terminal.

According to one embodiment, the messaging campaign information includes messaging campaign setting information, provision type of the instant message, source information for determining the messaging target, information on a trigger event of the instant message, and selection of the instant message. It may include conditions or at least some of the setting information of the instant message.

Among these, the setting information of the messaging campaign may include the name of the messaging campaign, a detailed description of the messaging campaign, and the start time and end time of the messaging campaign.

Additionally, the information about the trigger event may include the type of the trigger event and a delay time from when the trigger event occurs until the instant message is displayed on the user terminal. Specifically, the types of trigger events include: a first type of entering a gateway page, a second type of entering an item detail page, a third type of entering a specific category page, a fourth type of performing a search, and the user account. It may include at least some of a fifth type in which an item is added to the interest list, a sixth type in which an item is added to the cart list of the user account, or a seventh type in which a coupon owned by the user account expires.

In addition, the selection conditions include conditions for a trigger event to be excluded, conditions for a time zone in which the instant message can be provided, seller identification information of the item on the item detail page, category identification information on a specific category page, or search keyword information. It may include at least some of them.

In addition, the setting information of the instant message may include the title of the instant message, the content of the instant message, a landing schema of the instant message, the type of icon to be displayed in the instant message, or the display maintenance of the instant message. It may include at least part of the time. Furthermore, the landing schema of the instant message may be changed from the initial address set in response to campaign information other than the setting information of the instant message.

Meanwhile, according to one embodiment, the identifying the instant message includes obtaining messaging campaign information about the instant message that is activated according to the request; Confirming whether the user account is a target for provision of an instant message based on the messaging campaign information; and identifying at least some of the instant messages targeted to the user account based on the messaging campaign information.

Specifically, acquiring the messaging campaign information includes accessing a campaign database in which a plurality of campaign information is stored and loading at least some of the campaign information; Checking messaging campaign information for an instant message in an activated state among the loaded campaign information; and storing the confirmed messaging campaign information in a memory connected to the server.

In addition, the step of confirming whether the user account is a target of the instant message may include referencing a first platform designated as a source for determining the target of the instant message according to the messaging campaign information; As a result of referring to the first platform, confirming whether the identification information of the user account is included in the segment designated as the provision target; And when the identification information of the user account is included in the segment, it may include determining that the user account corresponds to the provision target.

Additionally, identifying at least some of the instant messages may include searching information about the user account using a second platform capable of searching information about the user account; and identifying at least some of the instant messages targeting the user account based on the messaging campaign information and information about the user account.

According to one embodiment, the method for providing an instant message includes: generating an update event for an instant message; checking whether a new instant message is to be provided to the user account and changes to an instant message already provided to the user account; And it may further include transmitting information for displaying the new instant message or information for applying the change to the user terminal.

According to one embodiment, the instant message to be provided to the user account includes content information generated based on the characteristics and provision target of the instant message to be provided to the user account, and the content information is targeted to the user account. May contain personalized information.

According to the present disclosure, a method of providing an instant message through a user terminal includes transmitting a request for information for displaying an instant message to a server; In response to the request, receiving information for displaying an instant message identified based on messaging campaign information from the server; and displaying one or more instant messages on the screen of the user terminal based on display settings and the received information.

According to one embodiment, the display settings include graphic information, sound information of an instant message to be provided through the user terminal, location information on the screen of the user terminal on which the instant message will be displayed, or a page on which the instant message will be displayed. It may contain at least some of the information.

According to another embodiment, the display settings may include a filter condition for filtering instant messages to be displayed on the screen of the user terminal among the identified instant messages.

According to an embodiment of the disclosure, a server that provides an instant message includes a memory that stores instructions and a processor, and the processor is connected to the memory to receive a request for information for displaying an instant message from a user terminal. Receive and, in response to the request, identify an instant message to be provided to a user account connected to the user terminal based on messaging campaign information, and transmit information for displaying the identified instant message to the user terminal. do.

According to an embodiment of the disclosure, a user terminal that provides an instant message includes a memory that stores instructions and a processor, and the processor is connected to the memory and sends a request to a server for information for displaying an instant message. Transmit, and in response to the request, receive information for displaying an instant message identified based on messaging campaign information from the server, and display one on the screen of the user terminal based on display settings and the received information. It can be set to display more than one instant message.

Specific details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, by setting various items corresponding to messaging campaign information and controlling not only the content of the instant message but also the type and target of provision based on this, it is possible to provide an appropriate instant message to the user in accordance with rapidly changing service situations. .

Specifically, by nudging accurate content to the user's service use situation through the target of the instant message, filter conditions, etc., useful information can be provided to each user and the user experience can be improved.

The effect of the invention is not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a schematic configuration diagram of a system for providing instant messages.
Figure 2 exemplarily shows the architecture of a system for providing instant messages.
Figure 3 is a flowchart explaining a method of providing an instant message according to an embodiment.
Figure 4 is a flowchart to explain a specific embodiment of a method for providing an instant message.
Figure 5 is a flowchart illustrating a method for providing an instant message according to an additional embodiment.
Figure 6 shows an example of applying the method for providing an instant message according to an embodiment to the system architecture of Figure 2.
7 and 8 illustrate a campaign manager service screen for entering messaging campaign information.
Figure 9 illustrates a screen of a user terminal on which an instant message is displayed.
FIG. 10 is a block diagram illustrating an electronic device involved in providing an instant message, according to an embodiment.

The terms used in the embodiments are general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but this may vary depending on the intention or precedent of a person working in the art, the emergence of new technology, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the relevant description. Therefore, the terms used in this disclosure should be defined based on the meaning of the term and the overall content of this disclosure, rather than simply the name of the term.

When it is said that a part "includes" a certain element throughout the specification, this means that, unless specifically stated to the contrary, it does not exclude other elements but may further include other elements. In addition, terms such as "...unit" and "...module" used in the specification refer to a unit that processes at least one function or operation, which is implemented as hardware or software, or as a combination of hardware and software. It may be possible, and unlike the example shown, specific operations may not be clearly distinguished.

The expression “at least one of a, b, and c” used throughout the specification means ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c ', or 'all of a, b, and c'.

The “terminal” or “user terminal” mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser, and the portable terminal is, for example, a wireless communication device that guarantees portability and mobility. , all types of communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

In the following description, “transmission,” “communication,” “transmission,” “reception,” “transmission,” “transmission,” “reception,” and similar terms refer to the direct transmission of signals, messages, or information from one component to another. It includes not only what is done, but also what is transmitted through other components.

In particular, “transmitting” or “transmitting” a signal, message or information as a component indicates the final destination of the signal, message or information and does not mean the direct destination. The same applies to “receiving” signals, messages or information. Additionally, in the present disclosure, “related” to two or more data or information means that if one data (or information) is acquired, at least part of other data (or information) can be obtained based on it.

Additionally, terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The above terms may be used for the purpose of distinguishing one component from another component.

For example, a first component may be referred to as a second component, and similarly, the second component may also be referred to as the first component without departing from the scope of the present disclosure.

Below, with reference to the attached drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily practice them. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings.

In describing the embodiments, description of technical content that is well known in the technical field to which the present invention belongs and that is not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanation.

For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings. Additionally, the size of each component does not entirely reflect its actual size. In each drawing, identical or corresponding components are assigned the same reference numbers.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

It will be understood that each block of the processing flow diagrams and combinations of the flow diagram diagrams may be performed by computer program instructions. These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative execution examples it is possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.

1 is a schematic configuration diagram of a system for providing instant messages. Those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 1.

Referring to FIG. 1, the system 100 includes a user terminal 110, a server 120, and a network 130. The user terminal 110 and the server 120 may communicate with each other within the network 130. The network 130 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their respective networks. It is a comprehensive data communication network that includes a combination and allows each system component shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication network. Wireless communications include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, ZigBee, WFD (Wi-Fi Direct), UWB (ultra wideband), and infrared communication (IrDA, infrared Data Association). ), NFC (Near Field Communication), etc., but are not limited thereto.

The user terminal 110 requests information to display an instant message from the server 120, receives the information from the server 120, and displays the instant message on the screen of the user terminal 110. Requests from the user terminal 110 may be made in various forms, and one example is a request to load an instant message in an active state.

In the present disclosure, 'instant message' refers generically to messages transmitted due to the occurrence of a specific trigger event through a computer network, including the Internet. Representative examples include In-App Nudge and App Push notifications, and in this disclosure, 'instant messaging' is not limited to real-time, aperiodic messages, and can be used between two devices equipped with the same application. It is not limited to messages transmitted between people.

The user terminal 110 is a device that provides information to users of a service that provides an instant messaging function. If the service is provided through a website, it may be a terminal that can access the website, and the service may run a dedicated application. If it is provided through, it may be a terminal on which the application is installed. Examples may include smartphones, tablets, personal computers (PCs), laptops, etc. Meanwhile, the server 120 is a device that hosts the service and exchanges information with the user terminal 110 through the network 130. Depending on the embodiment, the server 120 is not a single physical device, but multiple devices that communicate physically or electronically. The device may also be referred to collectively.

Figure 2 exemplarily shows the architecture of a system for providing instant messages. For convenience of explanation, it is assumed that the overall system for managing messaging campaign information is implemented by the server 120, and the campaign manager service may also be implemented by the server 120 depending on the embodiment.

Referring to FIG. 2, a campaign manager can set messaging campaign information to provide an instant message through a platform where the campaign manager service is provided. The set messaging campaign information is stored in the database within the campaign manager service or the database within the campaign system, and the server 120, which has received a request for information for displaying an instant message from the user terminal 110, stores the messaging campaign information stored in the database through the campaign system. load at least part of the information, select the loaded information by referring to the first platform or the second platform (a database or platform where order information or customer information is registered, stored, or updated), and determine the information to be transmitted to the user terminal 110. You can.

In relation to the above, it will be described in more detail through the drawings below.

Figure 3 is a flowchart explaining a method of providing an instant message according to an embodiment. Hereinafter, the method shown in FIG. 3 will be described as being performed by the user terminal 110 and the server 120. However, this is an example and the method shown in FIG. 3 can be used separately in addition to the user terminal 110 and the server 120. It can be performed by additionally combining the devices. This is the same in the later description of the method shown in FIGS. 4 and 5.

From the perspective of the user terminal 110, the user terminal 110 transmits a request for information for displaying an instant message to the server 120 (S310), and in response to the request, sends a messaging campaign from the server 120. Information for displaying an instant message identified based on the information is received (S330), and one or more instant messages are displayed on the screen of the user terminal 110 based on the display settings and information received from the server 120. (S340).

In the present disclosure, 'display settings' collectively refers to information that determines the visual, auditory, and tactile manner in which an instant message is displayed on the user terminal 110. According to one embodiment, the display settings include graphic information of an instant message to be provided through the user terminal 110, sound information, location information on the screen of the user terminal 110 on which the instant message will be displayed, or a page on which the instant message will be displayed. It may contain at least some of the information. Each piece of information constituting the display settings may have a default value set, but the value may be changed based on the type of instant message, information on the user account receiving the instant message, information on the user terminal, etc.

According to another embodiment, the display setting may include a filter condition for filtering the instant messages to be displayed on the screen of the user terminal 110 among the instant messages identified based on messaging campaign information. In other words, filter conditions may include priority conditions between instant messages, whether to allow the display of instant messages depending on the battery level of the user's device or app activity status, and whether to allow the display of overlapping instant messages within a certain period of time, but are necessarily limited to these. It doesn't work.

On the other hand, from the perspective of the server 120, the server 120 receives a request for information for displaying an instant message from the user terminal 110 (S310) and, in response to the request, provides information to the user based on messaging campaign information. An instant message to be provided to the user account connected to the terminal 110 is identified (S320), and information for displaying the identified instant message is transmitted to the user terminal 110 (S330).

According to one implementation, messaging campaign information includes messaging campaign setting information, provision type of instant message, source information for determining messaging target, information on trigger event of instant message, selection conditions of instant message, or instant message It may include at least some of the setting information.

Specifically, the setting information of the messaging campaign may include the name of the messaging campaign, a detailed description of the messaging campaign, and the start time and end time of the messaging campaign.

Also specifically, information about the trigger event may include the type of the trigger event and the delay time from when the trigger event occurs until the instant message is displayed on the user terminal 110. Furthermore, the types of trigger events include: the first type entering the gateway page, the second type entering the item detail page, the third type entering a specific category page, the fourth type performing a search, and the interests of the user account. It may include at least some of a fifth type in which an item is added to a list, a sixth type in which an item is added to a cart list of a user account, or a seventh type in which a coupon owned by a user account expires. In other words, this assumes an event in which an instant message will be provided, such as when the user enters a gateway page (a page that serves as a base for entering other pages), enters an item detail page that provides detailed information about the item, or enters the desired item. Enter from a specific category page that provides a list of items belonging to that category, use the search interface, add items to your user account's watchlist, add items to your cart list, or own a coupon that expires at a certain point in time. Instant messages may be provided when available. However, the type of trigger event is not limited to this, and the case in which an instant message is provided is not limited to the above.

Additionally, specifically, the selection conditions for instant messages include conditions for trigger events to be excluded, conditions for time zones in which instant messages can be provided, seller identification information for the item on the item detail page, category identification information on a specific category page, or It may include at least some of the search keyword information. The selection conditions for instant messages are considered to prevent some instant messages from being displayed before instant messages targeting a user account are displayed on the user terminal 110 upon the occurrence of a trigger event. This is to appropriately adjust the number of instant messages displayed on the user terminal 110, but is also to improve the user experience by targeting and providing instant messages that the user needs more. The user can set instant messages resulting from the occurrence of a specific trigger event not to be displayed on the user terminal 110, set instant messages to be displayed only at a desired time, or set to display only instant messages related to a desired store, category, search keyword, etc. It may be possible.

Additionally, specifically, the setting information of the instant message includes at least some of the title of the instant message, the content of the instant message, the landing schema of the instant message, the type of icon to be displayed in the instant message, or the display retention time of the instant message. may include. In the present disclosure, the 'landing schema' of the instant message refers to the address of the page where the screen of the user terminal 110 enters when the user selects the instant message. In the embodiment, the landing schema is messaging other than the setting information of the instant message. In response to campaign information, the initial address may be changed. That is, in the above embodiment, even if the initial address is the same, the landing schema includes messaging campaign setting information, instant message provision type, source information for determining the messaging target, information about the trigger event of the instant message, and instant message selection conditions. It may be changed to point to a different address, etc.

According to one embodiment, the instant message to be provided to the user account includes content information generated based on the characteristics and provision target of the instant message to be provided to the user account, and the content information includes personalized information targeting the user account. It can be included. ‘Personalization information’ refers to personal information set and entered in advance by the user in order to use the service, such as the user account nickname and user name. That is, the instant message may vary the content to be displayed on the screen of the user terminal 110 by considering the attribute values of the instant message itself and the provision target, and within the content, the nickname of the user account may be inserted at a set position. It may be possible. For example, if the user account nickname is 'Minsu', the content displayed as an instant message is "Minsu, please pay for the items in your cart." It may have a format such as:

Figure 4 is a flowchart to explain a specific embodiment of a method for providing an instant message. The process of identifying an instant message to be provided to a user account has been made more specific, and is described based on the server 120.

The server 120 receives a request for information for displaying an instant message from the user terminal 110 (S410), obtains messaging campaign information for the active instant message according to the request ( S420), based on the obtained messaging campaign information, determine whether the user account is the target of the instant message (S430), and identify at least some of the instant messages to which the user account is provided based on the obtained messaging campaign information (S430) S440), information for displaying the identified instant message is transmitted to the user terminal 110 (S450).

According to one embodiment, in connection with S420 for acquiring messaging campaign information, the server 120 accesses a campaign database in which a plurality of campaign information is stored, loads at least some campaign information, and selects an active state among the loaded campaign information. Messaging campaign information for the instant message may be checked, and the confirmed messaging campaign information may be stored in a memory connected to the server 120.

In relation to this, the campaign database in which campaign information is stored may be a database external to the server 120, or may be a database within the server 120. In addition, not all campaign information loaded from the campaign database must be messaging campaign information related to instant messages, and the server 120 first checks campaign information that is activated among the loaded campaign information and determines whether the campaign information is a messaging campaign. You can secondary check whether it is information, or you can change the order and perform the check.

Meanwhile, according to one embodiment, in relation to S430 for confirming the provision target, the server 120 refers to the first platform designated as the source for determining the provision target according to the messaging campaign information, and the result of referring to the first platform As such, it can be checked whether the identification information of the user account is included in the segment designated as the target for provision, and if the identification information of the user account is included in the segment, it can be determined that the user account is eligible for provision. . In the present disclosure, 'segment' refers to a set of identification information of a plurality of user accounts, and examples of identification information of user accounts include the serial numbers of each user account. For example, in the messaging campaign information, an option may be selected as to whether to provide the corresponding instant message to all users or only to a specific segment, and the server 120 provides the identification information of the user account to the specified segment according to the option selection. Check if it is included.

Meanwhile, according to one embodiment, in relation to S440 for identifying at least some instant messages, the server 120 searches information about the user account using a second platform that can search information about the user account, and sends messaging Based on campaign information and information about the user account, at least some of the instant messages targeting the user account can be identified. In this disclosure, the second platform refers to a platform or database that can view the profile information or purchase (order) history information of a user account, and the information provided to the user account through such profile information or purchase (order) history information. You can distinguish between effective instant messages. That is, according to the corresponding embodiment, the server 120 can provide a customized instant message that takes into account the user's personal characteristics or service usage type (purchase (order) history), taking into account the fact that the utility of instant messages is different for each user. There will be.

Figure 5 is a flowchart illustrating a method for providing an instant message according to an additional embodiment.

From the perspective of the user terminal 110, the user terminal 110 transmits a request for information for displaying an instant message to the server 120 (S510), and in response to the request, sends a messaging campaign from the server 120. Information for displaying an instant message identified based on the information is received (S530), and one or more instant messages are displayed on the screen of the user terminal 110 based on the display settings and information received from the server 120. (S540).

Thereafter, as an example of an update event, the user terminal 110 transmits an update request for an instant message to the server 120 (S550), and receives information for displaying a new instant message or a previously provided instant message from the server 120. Receive information to apply changes to (S570).

On the other hand, from the perspective of the server 120, the server 120 receives a request for information for displaying an instant message from the user terminal 110 (S510) and, in response to the request, provides information to the user based on messaging campaign information. An instant message to be provided to the user account connected to the terminal 110 is identified (S520), and information for displaying the identified instant message is transmitted to the user terminal 110 (S530).

Thereafter, as an example of an update event, the server 120 may receive an update request for an instant message from the user terminal 110 (S550), or may decide to update the instant message on its own as the set update condition is met. . Afterwards, the server 120 checks whether there is a new instant message to be provided to the user account and changes to the instant message already provided to the user account (S560). Thereafter, the server 120 transmits information for displaying a new instant message or information for applying changes to a previously provided instant message to the user terminal 110 (S570).

In other words, the update event may be a request from the user terminal 110, but it may also be that the update condition previously set by the administrator of the server 120 has been met, and the update event may be a request from the user terminal 110 since the instant message A is displayed. It may also mean that a set amount of time has passed.

Figure 6 shows an example of applying the method for providing an instant message according to an embodiment to the system architecture of Figure 2. Compared to Figure 2, the flow within the detailed campaign system will be explained primarily.

According to one embodiment, the server 120 may asynchronously and periodically load campaign information from a campaign database through a campaign system. The server 120 may store messaging campaign information related to an activated instant message among the loaded campaign information in a memory physically or electronically connected to the server 120.

The server 120 performs an identification operation on the messaging campaign information stored in the memory in accordance with a load request for an instant message (eg, in-app nudge) from the user terminal 110. Based on the identification information of the user account, primary identification is performed by referring to the first platform that can search segments, and the second platform can search the customer's personal information or service use history (purchase (order) history) information. Perform secondary identification by referring to . However, this two-stage identification task does not necessarily have to be performed in the order described above, and conversely, the identification task referring to the second platform may be performed first, and then the identification task referring to the first platform may be performed. there is.

7 and 8 illustrate a campaign manager service screen for entering messaging campaign information. Specifically, Figures 7 and 8 show various types of user interfaces through which detailed information constituting messaging campaign information can be intuitively selected or input.

Referring to Figure 7, the setting information of the messaging campaign, such as the name and detailed description of the messaging campaign, can be entered in text form within a set number of bytes, and the start time and end time of the messaging campaign can be entered in year/month/day using the calendar interface. and can be specified in hour/minute units.

In addition, the segment source can be selectively selected between 'first platform' and 'all users' through a radio button interface, and when 'first platform' is selected, the server 120 refers to the first platform to identify the user account. It will be checked whether the information belongs to the set segment, but when selecting 'All users', the process of referring to the first platform can be omitted.

Additionally, the types of trigger events include entering the gateway page (visit_GW), entering the item detail page (visit_SDP), entering a specific category page (visit_Category), performing a search (search), and adding an item to the interest list (add_favorites). ), adding an item to the cart list (add_cart), coupon expiration (coupon_expired), etc., and as shown in FIG. 7, the campaign manager can select these types from the list box.

Additionally, selection conditions may be specified for each group (eg, segment) of user accounts or for each group of instant messages. Furthermore, it is also possible to group a plurality of detailed selection conditions into selection conditions applicable to instant messages at once. Group 1 shown in FIG. 7 may refer to one selection condition set that groups detailed conditions such as exclude event type, store id, category id, search keyword, and time zone below. Specifically, the conditions for the trigger event to be excluded (exclude event type), the seller identification information of the item on the item detail page (store id), the category identification information on a specific category page (category id), or search keyword information (search keyword) ) was implemented as an interface that directly inputs information after selecting a radio button, and the conditions for the time zone in which instant messages can be provided were implemented as a calendar interface that can be specified in hours/minutes/seconds. The form of the interface for each detailed condition is not limited to this, and by specifying each detailed condition by the campaign manager, users can selectively receive instant messages for items from a specific seller, items in a specific category, items related to specific keywords, etc. decreases, and the utility gained through instant messaging can increase.

In addition, the provision type of the instant message can be selected in various ways, such as app push, in-app nudge, coupon sending, and SMS. As shown in Figure 7, detailed specifications for the corresponding type of instant message are provided depending on the type of provision checked in the check box. can also be written. In addition, instant messages can be set to be repeatedly displayed on the user terminal 110, and the frequency can be adjusted by setting the maximum number of display times and display cycle.

Meanwhile, referring to Figure 8, from an operational perspective, information (title, content, landing schema, icon, retention time) when an instant message is displayed can be set, and in particular, the icon is selected from a plurality of given options (A to E). It can be displayed in any one shape. Additionally, the retention time of an instant message can be determined in specific units. In Figure 8, it is determined in seconds and is fixed at 5.5 seconds without additional options, but depending on the embodiment, the holding time may be set more flexibly through a graphical interface such as a list box.

An instant message based on the messaging campaign information set in this way may be displayed on the screen of the user terminal 110 to inform the user of important facts or induce a specific action by the user. Figure 9 illustrates a screen of a user terminal on which an instant message is displayed.

As shown in FIG. 9, depending on the embodiment, the instant message may be displayed in the form of an app push alarm in the center of the screen of the user terminal, and the instant message box displays the instant message display time ('now') and the title (' Your coupon has arrived'), content ('We have a new promotion recently, so open your coupon to see the latest offers'), icons, etc. However, only one instant message must be displayed on one screen, and even if two different instant messages display the same information, one may be displayed in the form of an SMS and the other in the form of an app push notification, etc. It may also be provided in type.

According to one embodiment, the user terminal 110 displays an instant message as the first type when the application providing the instant messaging function is in an inactive state (e.g., in the background state), and displays an instant message as the first type in an active state (e.g., displays the app page through the screen). When displaying), the instant message can be displayed as a second type that is different from the first type.

According to another embodiment, the user terminal 110 displays the instant message as the first type when the application providing the instant messaging function is in the inactive state, and displays the instant message as the first type and the second type when the application providing the instant message function is in the active state. Can be displayed via root (e.g. app push notifications and tooltip interfaces).

FIG. 10 is a block diagram illustrating an electronic device involved in providing an instant message, according to an embodiment.

In the present disclosure, the electronic device may function as a user terminal 110 or a server 120.

First, the electronic device functioning as the user terminal 110 may include a memory 111 and a processor 113 according to one embodiment. The processor 113 may perform the functions of the user terminal 110 described above with reference to FIGS. 1 to 9 . The memory 111 may store information for performing the functions of the user terminal 110 described above with reference to FIGS. 1 to 9 . Memory 111 may be volatile memory or non-volatile memory.

The processor 113 can control the user terminal 110 to execute programs and provide information. The code of the program executed by the processor 113 may be stored in the memory 111.

Processor 113 is connected to memory 111 and transmits a request for information for displaying an instant message to server 120 and, in response to the request, identifies based on messaging campaign information from server 120. Information for displaying the instant message may be received, and may be set to display one or more instant messages on the screen of the user terminal 110 based on the display settings and information received from the server 120.

Meanwhile, an electronic device functioning as the server 120 may include a memory 121 and a processor 123 according to one embodiment. The processor 123 may perform the functions of the server 120 described above with reference to FIGS. 1 to 9 . The memory 121 may store information for performing the functions of the server 120 described above with reference to FIGS. 1 to 9 . Memory 121 may be volatile memory or non-volatile memory.

The processor 123 can control the server 120 to execute programs and provide information. The code of the program executed by the processor 123 may be stored in the memory 121.

The processor 123 is connected to the memory 121, receives a request for information for displaying an instant message from the user terminal 110, and, in response to the request, sends a message to the user terminal 110 based on messaging campaign information. It may be set to identify an instant message to be provided to the connected user account and transmit information for displaying the identified instant message to the user terminal 110.

The electronic devices 110 and 120 shown in FIG. 10 show only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 10.

Devices according to the above-described embodiments include a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, keys, buttons, etc. It may include the same user interface device, etc. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disk, hard disk, etc.) and optical read media (e.g., CD-ROM). ), DVD (Digital Versatile Disc), etc. The computer-readable recording medium is distributed among computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. The media may be readable by a computer, stored in memory, and executed by a processor.

This embodiment can be represented by functional block configurations and various processing steps. These functional blocks may be implemented in various numbers of hardware or/and software configurations that execute specific functions. For example, embodiments include integrated circuit configurations such as memory, processing, logic, look-up tables, etc. that can execute various functions under the control of one or more microprocessors or other control devices. can be hired. Similar to how the components can be implemented as software programming or software elements, the present embodiments include various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, etc. Functional aspects may be implemented as algorithms running on one or more processors. Additionally, this embodiment may employ conventional technologies for electronic environment setting, signal processing, message processing, and/or data processing. Terms such as “mechanism,” “element,” “means,” and “composition” can be used broadly and are not limited to mechanical and physical components. The term may include the meaning of a series of software routines in connection with a processor, etc.

The above-described embodiments are merely examples and other embodiments may be implemented within the scope of the claims described below.

Claims (20)

In a method of providing an instant message through a server,
Receiving a request for information for displaying an instant message from a user terminal;
In response to the request, identifying an instant message to be provided to a user account connected to the user terminal based on messaging campaign information; and
A step of transmitting information for displaying the identified instant message to the user terminal,
The messaging campaign information includes setting information of the instant message,
The setting information of the instant message includes a landing schema of the instant message,
The landing schema of the instant message is changed from the initial address set in response to messaging campaign information other than the setting information of the instant message,
The step of identifying the instant message is,
Obtaining messaging campaign information for an instant message that is activated according to the request;
Confirming whether the user account is a target for provision of an instant message based on the messaging campaign information; and
A method of providing an instant message, comprising the step of identifying at least some of the instant messages targeted to the user account based on the messaging campaign information. According to paragraph 1,
The messaging campaign information is,
An instant message that further includes at least some of the following: setting information for a messaging campaign, a provision type of the instant message, source information for determining a messaging target, information on a trigger event of the instant message, or selection conditions for the instant message. How to provide. According to paragraph 2,
The setting information for the messaging campaign is,
A method of providing an instant message, including a name of the messaging campaign, a detailed description of the messaging campaign, and a start time and end time of the messaging campaign. According to paragraph 2,
Information about the trigger event,
A method of providing an instant message, including a type of the trigger event and a delay time from when the trigger event occurs until the instant message is displayed on the user terminal. According to paragraph 4,
The type of trigger event is:
A first type enters the gateway page, a second type enters the item detail page, a third type enters a specific category page, a fourth type performs a search, and a fifth type adds the item to the interest list of the user account. A method for providing an instant message, comprising at least some of the following types: a sixth type in which an item is added to the cart list of the user account, or a seventh type in which a coupon owned by the user account expires. According to paragraph 2,
The selection conditions are,
Containing at least some of the following: conditions for a trigger event to be excluded, conditions for a time zone in which the instant message can be provided, seller identification information of the item on an item detail page, category identification information on a specific category page, or search keyword information, How to provide instant messaging. According to paragraph 2,
The setting information for the instant message is,
A method of providing an instant message, further comprising at least a portion of a title of the instant message, content of the instant message, a type of icon to be displayed in the instant message, or a display maintenance time of the instant message. delete According to paragraph 1,
The instant message to be provided to the user account is,
A method of providing an instant message, including content information generated based on the characteristics and provision target of the instant message to be provided to the user account, wherein the content information includes personalized information targeting the user account. delete According to paragraph 1,
The step of acquiring the messaging campaign information is,
Accessing a campaign database in which a plurality of campaign information is stored and loading at least some of the campaign information;
Checking messaging campaign information for an instant message in an activated state among the loaded campaign information; and
A method of providing an instant message, including storing the confirmed messaging campaign information in a memory connected to the server. According to paragraph 1,
The step of checking whether the user account is the target of the instant message is,
Referring to a first platform designated as a source for determining the provision target according to the messaging campaign information;
As a result of referring to the first platform, confirming whether the identification information of the user account is included in the segment designated as the provision target; and
When the identification information of the user account is included in the segment, determining that the user account corresponds to the provision target. According to paragraph 1,
Identifying at least some of the instant messages includes:
Retrieving information about the user account using a second platform capable of retrieving information about the user account; and
A method of providing an instant message, comprising identifying at least some of the instant messages targeting the user account based on the messaging campaign information and information about the user account. According to paragraph 1,
Occurring an update event for an instant message;
checking whether a new instant message is to be provided to the user account and changes to an instant message already provided to the user account; and
A method of providing an instant message, further comprising transmitting information for displaying the new instant message or information for applying the change to the user terminal. In a method of providing an instant messaging service through a user terminal,
transmitting a request for information for displaying an instant message to a server;
In response to the request, receiving information for displaying an instant message identified based on messaging campaign information from the server; and
Based on display settings and the received information, displaying one or more instant messages on the screen of the user terminal,
The display settings above are:
Includes a filter condition for filtering instant messages to be displayed on the screen of the user terminal among the identified instant messages,
The filter conditions are,
A method of providing an instant message, including at least one of a priority condition between instant messages, a remaining battery level of the user terminal, whether to allow display of instant messages according to an app activation state, and whether to allow display of overlapping instant messages within a certain period of time. According to clause 15,
The display settings above are:
Providing an instant message that includes at least some of graphic information, sound information, location information on the screen of the user terminal on which the instant message will be displayed, or page information on which the instant message will be displayed, of the instant message to be provided through the user terminal. method. delete A computer-readable non-transitory recording medium recording a program for executing the method of any one of claims 1 to 7, 9, and 11 to 16 on a computer. A server that provides instant messaging,
Includes a memory and a processor that stores instructions,
The processor is connected to the memory,
Receiving a request for information for displaying an instant message from the user terminal,
In response to the request, identify an instant message to be provided to a user account connected to the user terminal based on messaging campaign information,
is set to transmit information for displaying the identified instant message to the user terminal,
In identifying the instant message,
Obtain messaging campaign information for active instant messages according to the request,
Confirm whether the user account is eligible for instant messaging based on the messaging campaign information,
Identify at least some of the instant messages targeted to the user account based on the messaging campaign information,
The messaging campaign information includes setting information of the instant message,
The setting information of the instant message includes a landing schema of the instant message,
The server wherein the landing schema of the instant message is changed from the initial address set in response to messaging campaign information other than the setting information of the instant message. A user terminal that provides instant messages,
Includes a memory and a processor that stores instructions,
The processor is connected to the memory,
Send a request to the server for information for displaying an instant message,
In response to the request, receive information for displaying an instant message identified based on messaging campaign information from the server,
Based on the display settings and the received information, one or more instant messages are set to be displayed on the screen of the user terminal,
The display settings above are:
Includes a filter condition for filtering instant messages to be displayed on the screen of the user terminal among the identified instant messages,
The filter conditions are,
A user terminal including at least one of a priority condition between instant messages, a remaining battery level of the user terminal, whether to allow display of instant messages according to an app activation state, and whether to allow display of overlapping instant messages within a certain period of time.

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