KR102582031B1 - Electronic apparatus and providing inforation method thereof - Google Patents

Abstract

A method of providing information by an electronic device is provided. The information provision method includes obtaining log data generated in real time as a user executes an application; Based on the log data, confirming occurrence of a first event corresponding to a first rule among one or more rules for providing notifications; Checking whether a first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after occurrence of the first event; And when the first condition is satisfied, it may include providing a notification generated based on a first template corresponding to the first rule, the log data, and the user's personal information to the user.

Description

Electronic device and its information providing method {ELECTRONIC APPARATUS AND PROVIDING INFORATION METHOD THEREOF}

The present disclosure relates to an electronic device and a control method for acquiring log data generated as a user uses an application in real time and providing customized notifications to the user based on the acquired log data.

With the development of devices including smartphones, the number of users using delivery brokerage service platforms is increasing. In particular, as the focus of food delivery, which used to be delivered by ordering food over the phone, has shifted to online, including applications, the frequency of ordering food using delivery brokerage service platforms is increasing. Accordingly, competition to occupy the delivery brokerage service platform market is becoming increasingly fierce.

Therefore, in order to survive in the increasingly competitive delivery brokerage service platform market, a method is required to encourage users to access the delivery brokerage service platform more frequently and order more items.

In relation to this, prior literature such as KR 10-1488268 B1 may be referred to.

The disclosed embodiments seek to provide an electronic device and a method of providing information thereof. More specifically, the purpose is to provide an electronic device and a control method for acquiring log data generated as the user uses the application in real time and providing customized notifications to the user based on the acquired log data. Do it as

The technical challenges that this embodiment aims to achieve are not limited to the technical challenges described above, and other technical challenges can be inferred from the following embodiments.

One aspect of the present disclosure includes obtaining log data generated in real time as an application is executed; Based on the log data, confirming occurrence of a first event corresponding to a first rule among one or more rules for providing notifications; Checking whether a first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after occurrence of the first event; and when the first condition is satisfied, providing the user with a notification generated based on a first template corresponding to the first rule, the log data, and the user's personal information. can be provided.

In addition, in an embodiment of the present disclosure, as the user is confirmed to have accessed the first page corresponding to the first rule based on the log data, it is confirmed that the first event has occurred, a method of providing information can be provided.

In addition, in one embodiment of the present disclosure, the information about the first rule includes setting information of search-related conditions, and when the search-related conditions are set, the user can access the search results page based on the log data. As it is confirmed that the first page has been accessed, it is possible to provide a method of providing information in which it is confirmed that the first event has occurred.

In addition, in one embodiment of the present disclosure, the information about the first rule includes information about a first region to which the first rule will be applied, and the first condition is satisfied within the set time after occurrence of the first event. The step of checking whether the user's location is included in the first area may provide an information providing method.

In addition, in one embodiment of the present disclosure, the information about the first rule includes information about the first user group to which the first rule will be applied, and the step of confirming the occurrence of the first event includes the user A method of providing information, which is performed when the user is confirmed to be included in the first user group, may be provided.

Additionally, in one embodiment of the present disclosure, a method of providing information may be provided, further comprising providing a list of one or more user groups including the first user group.

Additionally, in one embodiment of the present disclosure, based on the input of the first worker, confirming information about the user's characteristics and information about the user's behavior; creating a second user group based on information about the user's characteristics and information about the user's behavior; and adding the second user group to the list of the one or more user groups.

In addition, in one embodiment of the present disclosure, the information about the first rule includes one of experimental group setting information and control group setting information, and the step of providing the notification to the user includes the information about the first rule. When control group setting information is included, a method of providing information may be provided, including the step of omitting provision of the notification.

In addition, in one embodiment of the present disclosure, the information about the first rule includes setting information about the state of the application within the user terminal, and the notification is provided when the application within the user's terminal is running in the background. In this case, a method of providing information provided to the user by the terminal may be provided.

In addition, in one embodiment of the present disclosure, the information about the first rule includes information about the notification provision time, and the step of providing the notification to the user includes providing the notification to the user only at the notification provision time. A method of providing information may be provided, including the step of:

In addition, in one embodiment of the present disclosure, the information about the first rule includes information about the notification provision cycle, and the step of providing the notification to the user includes providing the notification to the user at each notification provision cycle. A method of providing information may be provided, including the step of:

In addition, in one embodiment of the present disclosure, the information about the first rule includes information about the maximum number of times to provide a notification, and the step of providing the notification to the user includes providing the notification to the user up to the maximum number of times to provide the notification. A method of providing information may be provided, including the step of providing it to.

Additionally, in one embodiment of the present disclosure, a method of providing information may be provided in which the notification is generated by further considering the user's application usage history.

In addition, in one embodiment of the present disclosure, an information provision method may be provided in which the log data, the user's personal information, and information about the user's application usage history are each obtained from different databases.

Additionally, in one embodiment of the present disclosure, the notification includes information about a first title, first content, and a first page link, and the first title is based on the first template and the user's personal information. generated, the first content is generated based on at least one of the first template, the user's personal information, the log data, and information about the user's application usage history, and information about the first page link may provide an information providing method that is generated based on at least one of the first template, the log data, and information about the user's application usage history.

Additionally, in one embodiment of the present disclosure, a method of providing information may be provided, further comprising providing a list of one or more templates including the first template.

In addition, in one embodiment of the present disclosure, based on the input of the second worker, confirming information about the second title, information about the second content, and information about the second page link; generating a second template based on the information about the second title, the information about the second content, and the information about the second page link; and adding the second template to the list of the one or more templates.

Another aspect of the present disclosure includes a transceiver, a memory, and a processor, wherein the processor acquires log data generated in real time as a user executes an application and, based on the log data, notifies The occurrence of a first event corresponding to a first rule among one or more rules regarding provision is confirmed, and a first condition corresponding to the first rule is established within a set time corresponding to the first rule after occurrence of the first event. Checking whether the first condition is met, and providing the user with a notification generated based on the first template corresponding to the first rule, the log data, and the user's personal information, if the first condition is met, the electronic device Devices can be provided.

Another aspect of the present disclosure may provide a computer-readable recording medium on which a program for implementing a method performed by an electronic device is recorded.

Specific details of other embodiments are included in the detailed description and drawings.

If you follow the proposed embodiment, one or more of the following effects can be expected.

According to an embodiment of the present specification, by providing a customized notification generated based on the user's application usage history, it is possible to induce the user to use the application additionally and order items accordingly.

In addition, according to an embodiment of the present specification, a notification suitable for the user's current situation can be provided by acquiring and processing the user's log data in real time using a streaming process method.

In addition, according to the embodiments of the present specification, the user's personal information, log data, and the user's application usage history data are stored and managed in different databases, so that the data can be managed and used more efficiently and inexpensively.

The effect of the invention is not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 shows a system according to one embodiment.
FIG. 2 is a diagram illustrating a process in which an electronic device provides a notification to a user, according to an embodiment.
FIG. 3 is a diagram illustrating a process in which an electronic device provides a notification to a user, according to an embodiment.
4A to 4D illustrate an example of a user interface provided by an electronic device, according to an embodiment.
Figure 5 illustrates a user interface provided by an electronic device according to an embodiment.
Figure 6 illustrates a user interface provided by an electronic device according to an embodiment.
Figure 7 illustrates a user interface provided by an electronic device according to an embodiment.
8A to 8C illustrate an example of a user interface provided by an electronic device, according to an embodiment.
Figure 9 illustrates an example of a notification provided by an electronic device, according to an embodiment.
Figure 10 shows a flowchart of a method for providing information by an electronic device according to an embodiment.
Figure 11 shows a block diagram of an electronic device according to an embodiment.

The terms used in the embodiments are general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but this may vary depending on the intention or precedent of a person working in the art, the emergence of new technology, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the relevant description. Therefore, the terms used in this disclosure should be defined based on the meaning of the term and the overall content of this disclosure, rather than simply the name of the term.

When it is said that a part "includes" a certain element throughout the specification, this means that, unless specifically stated to the contrary, it does not exclude other elements but may further include other elements.

The expression “at least one of a, b, and c” used throughout the specification means ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c ', or 'all of a, b, and c'.

The “terminal” mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser, and the portable terminal is, for example, a wireless communication device that guarantees portability and mobility. , all types of communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

Below, with reference to the attached drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily practice them. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings.

1 shows a system according to one embodiment.

Referring to FIG. 1 , the system may include at least one of an electronic device 100, a user terminal 120, an operator terminal 140, a database 160, and a network 180. Meanwhile, the system shown in FIG. 1 shows only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 1.

The electronic device 100 is a device that configures and provides various information. The electronic device 100 may provide configured information in the form of a web page or application screen, or may provide information in a form that can be displayed as a web page or application screen on a receiving terminal.

According to one embodiment, the electronic device 100 may provide a customized notification to the user based on log data generated in real time as the user uses an application. For example, the electronic device 100 acquires log data generated in real time as the user executes the application, and based on the log data, detects a first event corresponding to the first rule among one or more rules for providing notifications. The occurrence of can be confirmed. Thereafter, the electronic device 100 checks whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after the occurrence of the first event, and if the first condition is satisfied, the first A notification generated based on the first template corresponding to the rule, log data, and the user's personal information may be provided to the user.

The user terminal 120 is a terminal used by each user, and the users can access services provided by the network 180 using their respective terminals 120. For example, the electronic device 100 may provide the user terminal 120 with a platform or application that can order various items. Users can order various items using applications installed on their respective user terminals 120 and receive user-customized notifications generated based on application usage history.

The worker terminal 140 is a terminal used by each worker, and the workers can use their respective terminals 140 to provide customized notifications generated based on application usage history. For example, the worker may input setting information regarding one or more rules for providing notifications into the worker terminal 140, or input a template of a notification to be provided to the user into the worker terminal 140.

The database 160 is a data structure implemented in a predetermined storage space, and functions such as storing, searching, deleting, editing, or adding data can be freely performed. For example, the database 160 may include fields or components for processing functions such as storing, searching, deleting, editing, or adding data. Additionally, the database 160 may store log data including information on the execution of the user's application, the user's personal information, and setting information regarding one or more rules for providing notifications.

Meanwhile, FIG. 1 shows the database 160 as existing outside the electronic device 100, but this is only an example, and the database 160 may be included in the electronic device 100. In addition, the database 160 may include one or more sub-databases, and each of the one or more sub-databases includes log data containing information according to the execution of the application, user personal information, and settings regarding one or more rules for providing notifications. Information can be stored.

The user terminal 120, the worker terminal 140, the database 160, and the electronic device 100 may communicate with each other within the network 180. The network 180 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their respective networks. It is a comprehensive data communication network that includes a combination and allows each network constituent shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication network. Wireless communications include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, ZigBee, WFD (Wi-Fi Direct), UWB (ultra wideband), and infrared communication (IrDA, infrared Data Association). ), NFC (Near Field Communication), etc., but are not limited thereto.

FIG. 2 is a diagram illustrating a process in which the electronic device 100 provides a notification to a user according to an embodiment.

According to one embodiment, FIG. 2 does not show the database 160, but the database 160 may be included in the electronic device 100 or may exist separately from the electronic device 100. The electronic device 100 may store various types of information in the database 160 or obtain various types of data stored in the database 160.

At this time, the database 160 may include databases with different structures depending on the type of data to be stored and the period for which the stored data is preserved. For example, the database 160 includes a first database in which stored log data is deleted after a short time, a second database in which stored log data is deleted after a long time, and a third database in which user personal information is stored and rules. It may include a fourth database in which related setting information is stored.

In step S200, the worker terminal 140 may obtain setting information regarding one or more rules for providing notifications according to an embodiment. For example, the worker terminal 140 may include event information, monitoring time information, condition information, search-related condition setting information, information on the area to which the rule will be applied, information on the user group to which the rule will be applied, experimental group/control group setting information, It is possible to obtain the operator's input to set information about the state of the application, information about the notification provision time, information about the notification provision period, or information about the maximum number of notifications.

In step S210, the electronic device 100 may receive setting information regarding one or more rules from the worker terminal 140, according to an embodiment. For example, the worker terminal 140 includes event information input by the worker, time information, condition information, setting information of search-related conditions, information about the area to which the rule will be applied, information about the user group to which the rule will be applied, experimental group/control group, Setting information, information about the status of the application, information about the notification provision time, information about the notification provision period, and information about the maximum number of notification provision times can be transmitted to the electronic device 100.

In step S220, the user terminal 120 may provide an application to the user according to an embodiment. For example, as the user terminal 120 obtains input from a user executing an application, it receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and Based on this, a user interface that allows you to order various items can be displayed on the display.

In step S230, the electronic device 100 may receive log data generated as the user executes the application from the user terminal 120. For example, the user terminal 120 may transmit log data about items searched by the user through an application, log data about pages visited, or log data about ordered items, to the electronic device 100 .

According to one embodiment, the electronic device 100 may check log data stored in the database 160. For example, log data generated in real time as a user executes an application may be stored in the database 160, and the electronic device 100 may check the log data stored in the database 160.

In step S240, the electronic device 100 may confirm the occurrence of a first event corresponding to a first rule among one or more rules based on log data, according to an embodiment. More specifically, the electronic device 100 may confirm that the first event has occurred as data indicating that the user accessed the first page corresponding to the first rule is confirmed.

For example, the electronic device 100 displays a detailed description page (single) of the first store on a search result page (SRP) where the user searches for the first item, based on setting information corresponding to the first rule. By checking the data indicating that the detail page (SDP) has been accessed, it can be confirmed that the first event has occurred.

As another example, the electronic device 100 may confirm that a first event has occurred by confirming data indicating that the user has accessed the gateway, based on setting information corresponding to the first rule.

As another example, the electronic device 100 may confirm that the first event has occurred by confirming data indicating that the user has accessed the cart page, based on setting information corresponding to the first rule.

For another example, the electronic device 100 determines that a first event has occurred as the user confirms data indicating that the delivery address has changed from the first address to the second address based on setting information corresponding to the first rule. You can check it.

In step S250, according to one embodiment, the electronic device 100 may check whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after the occurrence of the first event.

For example, based on setting information corresponding to the first rule, the electronic device 100 may place an order within a set time after accessing the detailed description page of the first store from the search result page where the user searches for the first item. You can check whether you are doing it or not.

For another example, based on setting information corresponding to the first rule, the electronic device 100 accesses the detailed description page of the first store on the search result page where the user searches for the first item, and then You can check whether the first item in the store is sold out.

As another example, the electronic device 100 may check whether the user terminates the application without performing any action within a set time after accessing the gateway, based on setting information corresponding to the first rule.

As another example, the electronic device 100 may check whether the user makes a payment within a set time after accessing the cart page, based on setting information corresponding to the first rule.

As another example, the electronic device 100 may check whether the user places an order within a set time after changing the delivery address from the first address to the second address, based on setting information corresponding to the first rule. there is.

In step S260, according to one embodiment, when the first condition is met, the electronic device 100 may generate a notification based on the first template corresponding to the first rule, log data, and the user's personal information. More specifically, the electronic device 100 may generate a notification customized to the user based on at least one of the user's personal information stored in the database 160, log data generated in real time, and the user's application usage history information. there is.

For example, the electronic device 100 receives information from the user terminal 120 that the user did not place an order within a set time after accessing the detailed description page of the first store from the search result page where the user searched for the first item. can do. Accordingly, the electronic device 100 may generate a notification that includes information about the second store that sells the first item that the user has ordered.

For another example, after accessing the detailed description page of the first store on the search result page where the user searches for the first item, the electronic device 100 sends information to the user terminal that the first item of the first store is sold out. You can receive it from (120). Accordingly, the electronic device 100 may generate a notification containing information about a third store that sells the first item and is located at the closest distance from the delivery address set by the user.

As another example, the electronic device 100 may receive information from the user terminal 120 that the user terminated the application without performing any operation within a set time after accessing the gateway. Accordingly, the electronic device 100 may generate a notification containing information about benefits that can be applied to an item that the user recently searched for.

As another example, the electronic device 100 may receive information from the user terminal 120 that the user has not made a payment within a set time after accessing the cart page. Accordingly, the electronic device 100 may generate a notification containing information about a discount coupon that can be applied to the item included in the user's cart.

As another example, the electronic device 100 may receive information from the user terminal 120 that the user did not place an order within a set time after changing the delivery address from the first address to the second address. Accordingly, the electronic device 100 may generate a notification containing information about stores within a set radius from the second address that sell the items most ordered by the user at the first address.

In step S270, the electronic device 100 may transmit a notification to the user terminal 120 according to an embodiment. For example, the electronic device 100 may transmit a notification customized to the user, which is generated based on at least one of the user's personal information, log data generated in real time, and the user's application usage history, to the user terminal 120. You can.

In step S280, the user terminal 120 may provide a notification to the user according to one embodiment. For example, the user terminal 120 may provide a notification received from the electronic device 100 to the user.

FIG. 3 is a diagram illustrating a process in which the electronic device 100 provides a notification to a user according to an embodiment. Content that overlaps with Figure 2 will be briefly explained or omitted.

According to one embodiment, the electronic device 100 may include one or more servers performing different roles and one or more databases storing different types of data. For example, referring to FIG. 3, the electronic device 100 includes a stream processing server 300, a timing server 310, a rules server 320, a messaging server 330, a CRM server 340, and a feature platform ( 350), it may include at least one of the first database 360, the second database 370, and the third database 380.

According to one embodiment, the stream processing server 300 may receive log data generated in real time from the user terminal 120 as the user uses an application installed on the user terminal 120. For example, the user terminal 120 may transmit recorded data to the stream processing server 300 in real time as the user uses the application.

According to one embodiment, the stream processing server 300 may check whether an event corresponding to each of one or more rules occurs based on log data. For example, the stream processing server 300 may check whether the user has accessed the first page corresponding to the first rule among one or more rules based on log data. Alternatively, when search-related conditions are set, the stream processing server 300 may check whether the user accessed the first page through the search result page based on log data.

According to one embodiment, the stream processing server 300 may transmit first triggering information to the timing server 310 as it confirms the occurrence of a first event corresponding to a first rule among one or more rules. there is. For example, as the stream processing server 300 confirms the occurrence of the first event, it may transmit to the timing server 310 a request to measure a set time corresponding to the first rule from the event occurrence time.

According to one embodiment, upon receiving the first triggering information, the timing server 310 transmits the second triggering information to the rule server 320 after a set time corresponding to the first rule has passed from the event occurrence time. You can. For example, as the timing server 310 determines that a set time corresponding to the first rule has passed from the time of occurrence of the first event, the timing server 310 sends a request to the rule server 320 to confirm whether the first condition corresponding to the first rule is satisfied. ) can be sent.

According to one embodiment, upon receiving the second triggering information, the rule server 320 may check whether the first condition corresponding to the first rule is satisfied. For example, the rule server 320 may check whether the user's location is included in the first region based on information about the first region to which the first rule will be applied. Alternatively, the rule server 320 may check whether a second event corresponding to the first condition has occurred during a set time from the time the first event occurred.

According to one embodiment, when it is confirmed that the first condition is met, the rule server 320 may determine whether to provide a notification based on various setting information included in the first rule. More specifically, the rule server 320 determines whether to provide a notification based on at least one of experimental group/control group setting information, information about notification provision time, information about notification provision cycle, and information about the maximum number of notification provision times. can do.

For example, if the information about the first rule includes control group setting information, the rule server 320 may decide to omit providing the notification.

For another example, if the information about the first rule includes information about the notification provision time, the rule server 320 may determine to provide the notification only at the set notification provision time.

For another example, when the information about the first rule includes information about the notification provision period, the rule server 320 may determine to provide the notification at each set notification provision period.

For another example, when the information about the first rule includes information about the maximum number of times to provide notifications, the rule server 320 may determine to provide notifications up to the set maximum number of times to provide notifications.

According to one embodiment, the CRM server 340 manages various types of data and information stored in the first database 360, the second database 370, and the third database 380 through the feature platform 350. You can. For example, the CRM server 340 logs data stored in real time in the first database 360, the user's personal information stored in the second database 370, and the third database 380 through the feature platform 350. You can view, obtain, and modify saved application usage history information.

At this time, the CRM (customer relationship management) server 340 refers to a server that provides a solution integrated with a series of data-based software that supports managing, tracking, and storing information related to users, and a feature platform (feature platform) 350) may refer to a platform for integrated management of various types of data and information, but the terms referring to each are not limited to the above.

Meanwhile, log data and application usage history information may represent different data depending on when the data was created. For example, log data may include data generated by a user's recent execution of an application, such as information about the last item the user searched for or information about the store's detailed description page the user last accessed. there is. Application usage history information may include information that is a composite of data generated from a user's past executions of the application, such as information about the items the user ordered the most or information about the store's detailed description pages the user accessed the most. You can. However, data or information included in log data and application usage history information may be common, and the names referring to each are not limited to the above.

According to one embodiment, the CRM server 340 may check whether the user is included in the first user group based on information about the first user group to which the first rule will be applied. For example, the CRM server 340 may check whether the user is included in the first user group to which the first rule will be applied, based on the user's personal information.

According to one embodiment, the messaging server 330 generates a notification customized to the user based on at least one of the first template corresponding to the first rule, the user's personal information, log data, and the user's application usage history information. can do. For example, the rule server 320 may receive log data required when creating a notification or user application usage history information from the CRM server 340 based on the first template corresponding to the first rule. Thereafter, the messaging server 330 receives the first template corresponding to the first rule, log data, and the user's application usage history information from the rule server 320, and receives the user's personal information from the CRM server 340. , you can create customized notifications for users.

According to one embodiment, the messaging server 330 may generate a notification including information about the first title, first content, and first page link. For example, the notification is generated based on at least one of a first title generated based on a first template and the user's personal information, a first template, the user's personal information, log data, and information about the user's application usage history. It may include information about a first page link created based on at least one of the first content and first template, log data, and information about the user's application usage history.

According to one embodiment, the messaging server 330 may transmit the generated notification and related setting information to the user terminal 120. For example, the messaging server 330 may transmit a notification including information about the first title, first content, and first page link to the user terminal 120. Additionally, the messaging server 330 may transmit setting information regarding the status of an application for providing notifications to the user terminal 120.

According to one embodiment, the user terminal 120 may provide a notification based on setting information regarding the status of the application. For example, when receiving information set to provide notifications for all states of an application, the user terminal 120 may provide a push notification to the user regardless of the state of the application. Alternatively, if information is set to provide a notification when the application is in the background state, the user terminal 120 may provide a push notification to the user only when the application is running in the background.

Meanwhile, the names of the components shown in FIG. 3 and specific examples of the roles each component performs are only an example, and the present disclosure may be implemented with examples different from those described above. It is self-evident to those with ordinary knowledge in the technical field.

FIGS. 4A to 4D illustrate an example of the user interface 400 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may provide a user interface (UI) 400 for creating a new rule to the user through the operator terminal 140. For example, referring to FIG. 4A, the worker terminal 140 receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and various information regarding rules based on the received information. A user interface 400 through which setting information can be input may be displayed on the display.

At this time, the rule may represent a set of various parameters set by the operator to provide customized notifications for each user, and may be referred to as a campaign, etc., but the term used is not limited to the above.

Meanwhile, FIGS. 4A to 4D illustrate a pop-up window as the user interface 400 for creating a new rule. However, the user interface 400 of the present disclosure may be implemented in various forms such as a modal window. It is not limited.

According to one embodiment, the user interface 400 may include an area 405 for setting the name of the rule. For example, referring to Figure 4a, when an operator wants to create a new rule, the operator enters the contents of the condition to be checked through the rule and the contents of the notification to be provided through the rule in order to more easily distinguish between the rules. Alternatively, a page link, etc. can be entered into area 405. Meanwhile, the name of the rule entered in the area 405 is displayed on a user interface that provides a list of one or more rules, so that the operator can identify the rule more conveniently.

According to one embodiment, the user interface 400 may include an area 410 for setting an operator's explanation regarding a rule. For example, referring to Figure 4a, when an operator wants to create a new rule, the operator enters the contents of the condition to be checked through the rule and the contents of the notification to be provided through the rule in order to more easily distinguish between the rules. Alternatively, a page link, etc. can be entered into area 410. Meanwhile, the description of the rule entered in the area 410 is displayed on a user interface that provides a list of one or more rules, so that the operator can identify the rule more conveniently.

According to one embodiment, the user interface 400 may include an area 415 for setting a time set corresponding to a rule. For example, referring to FIG. 4A, when the worker selects the calendar icon within the area 415 or positions the cursor within the area 415, the worker terminal 140 allows the electronic device 100 to perform the task according to the rule. A date picker can be provided to set the date to start execution or the date to end task execution.

According to one embodiment, the user interface 400 may include an area 420 for setting one of experimental group setting information and control group setting information in relation to a rule. For example, referring to FIG. 4A, when the operator selects the icon corresponding to App push, the electronic device 100 may store the experimental group setting information, and later, when the conditions corresponding to the rule are met, the electronic device 100 may provide information to the user. Notifications can be provided. Alternatively, referring to FIG. 4A, when the operator selects the icon corresponding to App push Dummy, the electronic device 100 may save the control group setting information and provide a notification later even if the conditions corresponding to the rule are met. It can be omitted.

According to one embodiment, the user interface 400 may include an area 425 for setting a user group to which a rule will be applied. For example, referring to FIG. 4A, when the operator selects the icon corresponding to All users, the electronic device 100 can perform a rule-related task for all users. Alternatively, referring to FIG. 4A, when the operator selects the icon corresponding to the Feature Platform, the electronic device 100 can perform work related to rules for users included in the user group entered in the area 430. .

Meanwhile, the electronic device 100 can check whether the user group entered by the operator in the area 430 exists in the list of previously created user groups, and selects the user groups so that the operator can enter an appropriate user group. A list can be provided. This will be described in detail with reference to FIG. 5.

According to one embodiment, the user interface 400 may include an area 435 for setting an event corresponding to a rule. More specifically, when the worker selects the downward icon in the area 435, the worker terminal 140 may provide a list of one or more events, and obtain the worker's input to select one event from among the one or more events. can do.

For example, referring to FIG. 4B, the worker terminal 140 may obtain the worker's input for selecting Visit SDP from a list of one or more events. Accordingly, the electronic device 100 can confirm that an event has occurred by confirming data indicating that the user has accessed the detailed description page. In addition, when the operator enters identification information corresponding to a specific store in the area 440, the electronic device 100 generates an event only when it confirms data indicating that the detailed description page of the store corresponding to the entered identification information has been accessed. It can be confirmed that it has occurred. When the operator selects the icon 445 corresponding to From Search, the electronic device 100 can confirm that an event has occurred only when it confirms data indicating that the detailed description page has been accessed through the search result page.

According to one embodiment, the user interface 400 may include an area 450 for setting a monitoring time corresponding to a rule. More specifically, the worker terminal 140 may obtain an input from the worker who selects one of the displayed icons in the area 450, and the electronic device 100 may maintain a condition for a time corresponding to the icon selected by the worker. You can check whether it is met or not.

For example, referring to FIG. 4B, the worker terminal 140 may obtain the worker's input to select an icon corresponding to 30 seconds. Accordingly, the electronic device 100 can check whether the set condition is met for 30 seconds after the set event occurs. However, the monitoring time shown in FIG. 4B is only an example, and it is obvious to those skilled in the art that the present disclosure can be implemented with examples different from those described above.

According to one embodiment, the user interface 400 may include an area 450 for setting conditions corresponding to rules. More specifically, when the worker selects the downward icon in the area 455, the worker terminal 140 may provide a list of one or more conditions, and may input the worker's input to select one condition among one or more events. It can be obtained.

For example, referring to FIG. 4B, the worker terminal 140 may obtain the worker's input to select Does not occur and Order Complete from a list of one or more conditions. Accordingly, the electronic device 100 may confirm that the condition is met if the user does not complete the order for a set time after the set event occurs. In addition, when the worker enters identification information corresponding to a specific area in the area 460, the electronic device 100 determines that the condition is met only if the user's location is included in the area corresponding to the input identification information. You can check it.

According to one embodiment, the user interface 400 may include an area 465 for setting the state of the application when providing a notification. For example, referring to FIG. 4B , when the operator selects the icon corresponding to All, the user terminal 120 may provide the user with a notification received from the electronic device 100 regardless of the state of the application. Alternatively, referring to FIG. 4B, when the operator selects the icon corresponding to Offline, the user terminal 120 may provide the user with a notification received from the electronic device 100 only when the application is running in the background.

According to one embodiment, the user interface 400 may include an area 470 for setting a time to provide a notification according to a rule. For example, referring to FIG. 4C, as the operator sets the notification provision time from 08:00 to 22:00, the electronic device 100 may provide notifications only between 08:00 and 22:00.

According to one embodiment, the user interface 400 may include an area 475 for setting a period for providing notifications according to rules. For example, referring to FIG. 4C, when the operator selects the icon corresponding to No limitation, the electronic device 100 may provide a notification whenever the condition is met. Alternatively, referring to FIG. 4C, when the worker selects the icon corresponding to the One time in every blank space Hours and enters 4 in the blank space, the electronic device 100 may provide a notification once every four hours.

According to one embodiment, the user interface 400 may include an area 480 for setting the maximum number of times to provide a notification according to a rule. For example, referring to FIG. 4C, when the operator selects the icon corresponding to No limitation, the electronic device 100 may provide a notification whenever the condition is met without limitation. Alternatively, referring to FIG. 4C, when the operator selects the icon corresponding to the Max blank tines per user and enters 5 in the blank space, the electronic device 100 may provide notifications up to five times for each user.

According to one embodiment, the user interface 400 may include an area 485 for setting whether to apply a policy regarding the maximum daily number of notifications provided to each user. For example, referring to FIG. 4C, when the operator selects the icon corresponding to Apply frequency control, the electronic device 100 may apply a set policy regarding the maximum number of times all notifications provided to each user are provided. At this time, if the policy is set to provide notifications up to 10 times per day for each user, the electronic device 100 can provide notifications up to 10 times for each user regardless of the rule.

According to one embodiment, the user interface 400 may include an area 490 for setting a template to be included in a notification according to a rule. For example, referring to FIG. 4D, when the worker selects the downward icon in the area 490, the worker terminal 140 may provide a list of one or more templates, and select one template among the one or more templates. The input of the operator can be obtained. Thereafter, the worker terminal 140 may display a preview of the notification to be generated according to the selected template in the area 495.

Meanwhile, the specific examples of various parameters related to the type and rule of the user interface component described above are only an example, and the present disclosure may be implemented with examples different from those described above, which is not known in the technical field to which the present disclosure pertains. It is self-evident to those with knowledge.

FIG. 5 illustrates a user interface 500 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may provide the user interface 500 including a list of one or more user groups to the worker through the worker terminal 140. For example, referring to FIG. 5, the worker terminal 140 receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and creates one or more user groups based on the received information. A user interface 500 is displayed on the display, including an area displaying information for identification, an area displaying an icon for modifying information about one or more user groups, or an area displaying a description of one or more user groups. It can be displayed.

At this time, the user group may represent a set of users classified according to the user's characteristics or behavior in order for the operator to provide customized notifications for each user, and may be referred to as a segment, etc., but the referring term is used in the foregoing. It is not limited to one bar.

According to one embodiment, the user interface 500 may include an area 520 for selecting one or more user groups. For example, the operator can manage user groups more conveniently by selecting a check box corresponding to each of one or more user groups included in the area 520.

According to one embodiment, the user interface 500 may include an area 525 that displays information for identifying one or more user groups. For example, in the area 525, 672 may be displayed as information for identifying the first user group 502, 671 may be displayed as information for identifying the second user group 504, and 3 670 may be displayed as information for identifying the user group 506.

According to one embodiment, the user interface 500 may include an area 530 that displays the names of one or more user groups. For example, in the area 530, “ui auto test” may be displayed as the name of the fourth user group 508, and “large-segment-5w” may be displayed as the name of the fifth user group 510. It can be. At this time, the name of the user group is information entered by the operator when creating the user group to more easily distinguish the user group, and may include information regarding the purpose of creating the user group, etc., but is not limited to this.

According to one embodiment, the user interface 500 may include an area 535 that displays schedule information of one or more user groups. For example, ONCE may be displayed as schedule information for the second user group 504 in the area 535.

According to one embodiment, the user interface 500 may include an area 540 that displays a business type in which one or more user groups will be used. For example, in the area 540, MISSION may be displayed as a business type to be used by the first user group 502, and CAMPAIGN may be displayed as a business type to be used by the fifth user group 510.

According to one embodiment, the user interface 500 may include an area 545 that displays information about the status of one or more user groups. For example, SUCCESS may be displayed in area 545 indicating that the fourth user group 508 has been successfully created.

According to one embodiment, the user interface 500 may include an area 550 that displays job end times related to one or more user groups. For example, if the task end time is not set with respect to the second user group 504, - may be displayed in the area 550.

According to one embodiment, the user interface 500 may include an area 555 that displays total records for one or more user groups. For example, area 555 may display 999 as the total record for the third user group 506 and 50000 as the total record for the fifth user group 510 .

According to one embodiment, the user interface 500 may include an area 560 that displays the time when one or more user groups were created. For example, the area 560 may display 05-09 17:28:03 as the time when the first user group 502 was created, and 05-06 as the time when the fifth user group 510 was created. 13:33:45 may be displayed.

According to one embodiment, the user interface 500 may include an area 565 that displays an operator who created one or more user groups. For example, in the area 565, a first worker may be displayed as the worker who created the second user group 504, and a second worker may be displayed as the worker who created the third user group 506. .

According to one embodiment, the user interface 500 may include an area 570 that displays an operator's description of one or more user groups. For example, if the operator does not enter a description related to the fourth user group 508, no content may be displayed in the area 570. At this time, the operator's description of the user group is information entered by the operator when creating or modifying the user group in order to more easily distinguish between user groups, and may include information about parameters included in the user group, etc. It is not limited to this.

According to one embodiment, the user interface 500 may include an area 575 for controlling and managing one or more user groups. For example, the operator may separate the third user group 506 into two or more user groups by selecting Split corresponding to the third user group 506. Alternatively, the operator can create a user group with the same parameters as the first user group 502 by selecting the Clone icon corresponding to the first user group 502.

Meanwhile, the user interface 500 may include, in addition to the areas shown in FIG. 5, areas that display various parameters related to the user group based on an operator's input, etc.

According to one embodiment, the user interface 500 may include an area 580 for searching a specific user group. For example, when a worker inputs the name of the user group to be searched, the business type for which the user group will be used, or the worker who created the user group, etc. in area 580, a list of one or more user groups corresponding to the input parameters is displayed. may be provided.

Meanwhile, the specific examples of the types of user interface components and various parameters related to user groups described above are only examples, and it is common in the technical field to which this disclosure belongs that the present disclosure may be implemented with examples different from those described above. It is self-evident to those who have the knowledge of

FIG. 6 illustrates a user interface 600 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may provide the user interface 600 for creating a new user group to the worker through the worker terminal 140. For example, referring to FIG. 6, the worker terminal 140 receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and provides information about the user group based on the received information. A user interface 600 through which various setting information can be input can be displayed on the display.

Meanwhile, FIG. 6 shows a pop-up window as the user interface 600 for creating a new user group, but the user interface 600 of the present disclosure may be implemented in various forms such as a modal window, but is not limited thereto.

According to one embodiment, the user interface 600 may include an area 620 for setting a profile set of a user group. For example, referring to Figure 6, when the worker selects the downward icon in the area 620, the worker terminal 140 may provide a list of one or more profile sets, and one profile among the one or more profile sets Input from the operator who selects the set can be obtained.

According to one embodiment, the user interface 600 may include an area 640 for setting characteristics of users included in a user group. For example, referring to FIG. 6, when the worker selects the downward icon in the area 640, the worker terminal 140 may provide a list of one or more user characteristics, and select one user among the one or more user characteristics. Input from the operator who selects the characteristics can be obtained.

At this time, the user's characteristics may include information about the region where the user resides, the user's gender, or the user's age, but are not limited to the above.

According to one embodiment, the user interface 600 may include an area 660 for setting the behavior of users included in the user group. For example, referring to FIG. 6, when the worker selects the downward icon in the area 660, the worker terminal 140 may provide a list of one or more user actions, and select one user among the one or more user actions. Input from workers who choose actions can be obtained.

At this time, the user's actions may include information about items searched by the user, items ordered by the user, or stores added to the user's interest list, but are not limited to the above.

Meanwhile, the specific examples of the types of user interface components and various parameters related to user groups described above are only examples, and it is common in the technical field to which this disclosure belongs that the present disclosure may be implemented with examples different from those described above. It is self-evident to those who have the knowledge of

FIG. 7 illustrates a user interface 700 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may provide the worker with a user interface 700 for setting a policy regarding the maximum daily number of notifications provided to each user through the worker terminal 140. For example, referring to FIG. 7, the worker terminal 140 receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and provides information for each user based on the received information. A user interface 700 that can set a policy regarding the maximum daily number of notifications provided may be displayed on the display.

Meanwhile, Figure 7 shows a pop-up window as a user interface 700 for setting a policy regarding the daily maximum number of notifications provided to each user. However, the user interface 700 of the present disclosure is configured in various forms such as a modal window. It can be implemented, but is not limited to this.

According to one embodiment, the user interface 700 may include an area 720 for setting a policy regarding the maximum daily number of notifications provided to each user through a batch method. For example, by selecting the Edit icon 740, the operator can set a policy to provide notifications up to once per day per user via batch processing. Accordingly, the electronic device 100 may provide notification up to once per user with respect to all rules to which the corresponding policy is set to be applied among the rules for which notification is provided through a batch processing method.

According to one embodiment, the user interface 700 may include an area 760 for setting a policy regarding the maximum daily number of notifications provided to each user through a stream processing method. For example, by selecting the Edit icon 780, the operator can set a policy to provide notifications up to five times per day per user through stream processing. Accordingly, the electronic device 100 can provide notifications to each user up to five times in relation to all rules to which the corresponding policy is set to be applied among the rules for which notifications are provided through the stream processing method.

Meanwhile, the specific examples of various parameters related to the type and policy of the user interface component described above are only an example, and the present disclosure may be implemented with examples different from those described above, which is not known in the technical field to which the present disclosure pertains. It is self-evident to those with knowledge.

FIGS. 8A to 8C illustrate an example of a user interface 800 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may provide a user interface 800 for creating a new template to the worker through the worker terminal 140. For example, referring to FIG. 8A, the worker terminal 140 receives information in a form that can be displayed as a web page or application screen from the electronic device 100, and various information regarding the template based on the received information. A user interface 800 through which setting information can be input may be displayed on the display.

Meanwhile, FIGS. 8A to 8C illustrate a pop-up window as the user interface 800 for creating a new template, but the user interface 800 of the present disclosure may be implemented in various forms such as a modal window, but is not limited thereto. .

According to one embodiment, the user interface 800 may include an area 810 for setting the name of the template. For example, referring to FIG. 8A, when the worker wants to create a new template, the worker enters the content of the notification or page link to be provided through the template in the area 810 in order to more easily distinguish the template. You can enter it. Meanwhile, the name of the template entered in the area 810 is displayed in the area 490 within the user interface 400 that provides a list of one or more templates, so that the operator can identify the template more conveniently.

According to one embodiment, the user interface 800 may include an area 820 for setting the type of the template. For example, referring to FIG. 8A, when the worker selects the downward icon in the area 820, the worker terminal 140 may provide a list of one or more template types, and one template of the one or more template types may be selected. Input from the operator who selects the type can be obtained.

According to one embodiment, the user interface 800 may include an area 830 for setting whether a template is related to promotion. For example, referring to FIG. 8A, the operator can set that the corresponding template is related to a promotion by selecting the Yes icon displayed in area 830. Alternatively, the operator can set that the corresponding template is not related to the promotion by selecting the No icon displayed in the area 830.

According to one embodiment, the user interface 800 may include an area 840 for setting the title of the notification to which the template will be applied. More specifically, referring to FIG. 8A, the operator can directly write an English title in area 842 or a Korean title in area 844. Alternatively, the operator may select the + icon 846 to select one English title from the displayed list of one or more English titles, or the + icon 848 to select one Korean title from the displayed list of one or more Korean titles. You can.

For example, referring to FIG. 8C, the operator may directly write the English title or Korean title of the notification, including {{name}}, in area 842 or area 844. At this time, {{name}} is a value corresponding to each user's name, and the electronic device 100 can check information about the user's name to be entered in {{name}} based on the user's personal information.

According to one embodiment, the user interface 800 may include an area 850 for setting the content of the notification to which the template will be applied. More specifically, referring to FIG. 8A, the operator can directly write English content in area 852 or Korean content in area 854. Alternatively, the operator selects the + icon 856 to select one English content from the displayed list of one or more English content, or selects the + icon 858 to select one Korean content from the displayed list of one or more Korean content. You can.

For example, referring to Figure 8c, the operator may directly enter the English or Korean content of the notification, including {{name}} and {{smt: main_category_of_store}}, in area 852 or 854. You can. At this time, {{name}} is a value corresponding to each user's name, and the electronic device 100 can check information about the user's name to be entered in {{name}} based on the user's personal information. In addition, {{smt: main_category_of_store}} is a value representing the category corresponding to the last category page visited by each user, and the electronic device 100 stores {{smt: main_category_of_store}} based on log data corresponding to the user. You can check the category to be entered.

According to one embodiment, the user interface 800 may include an area 860 for setting a page link to be moved when selecting a notification to which a template will be applied. More specifically, referring to Figure 8A, an operator may write a page link directly in area 862. Alternatively, referring to FIG. 8B, the operator may select the + icon 864 to select one page link from the displayed list of one or more page links 866.

For example, referring to FIG. 8C, the operator can directly enter a link to a page to be moved to when selecting a notification, including {{smt: main_category_id_of_store}}, into area 862. You can fill it out. At this time, {{smt: main_category_id_of_store}} is a value representing the identification information of the category corresponding to the last category page visited by each user, and the electronic device 100 generates {{smt: You can check the identification information of the category to be entered in main_category_id_of_store}}.

Meanwhile, the specific examples of various parameters related to the types of user interface components and templates described above are only examples, and the present disclosure may be implemented with examples different from those described above, which is not known in the technical field to which the present disclosure pertains. It is self-evident to those with knowledge.

FIG. 9 illustrates an example of a notification 900 provided by the electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may confirm the occurrence of the first event corresponding to the first rule based on log data generated in real time as the user uses the application. For example, the electronic device 100 may confirm that the first event has occurred by checking data on the user accessing the category page based on setting information corresponding to the first rule.

According to one embodiment, the electronic device 100 may check whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after the occurrence of the first event. For example, the electronic device 100 may check whether the user terminates the application without performing any action within a set time after accessing the category page.

According to one embodiment, when the first condition is met, the electronic device 100 may generate a notification based on the first template corresponding to the first rule, log data, and the user's personal information. For example, the electronic device 100 may receive data from the user terminal 120 that the user terminated the application without performing any operation within a set time after accessing the category page. Accordingly, the electronic device 100 may generate a notification containing information about a recommended store that sells snack foods, based on log data indicating that the page recently visited by the user is a category related to snack foods.

According to one embodiment, the electronic device 100 may provide a notification to the user through the user terminal 120. For example, the user terminal 120 may display a push notification 900 on the display based on information received from the electronic device 100.

Meanwhile, the specific examples of the above-mentioned rules and notifications are only an example, and it is obvious to those skilled in the art that the present disclosure may be implemented with examples different from those described above.

Figure 10 shows a flowchart of a method for providing information by an electronic device according to an embodiment. The foregoing description may apply to overlapping content.

In step S1000, the electronic device may acquire log data generated in real time as the user executes the application.

In step S1020, the electronic device may confirm the occurrence of a first event corresponding to a first rule among one or more rules for providing notifications, based on log data.

According to one embodiment, as the user is confirmed to have accessed the first page corresponding to the first rule based on log data, it may be confirmed that the first event has occurred.

According to one embodiment, the information about the first rule includes setting information of search-related conditions, and when the search-related conditions are set, it is confirmed that the user accessed the first page through the search results page based on log data. As a result, it can be confirmed that the first event has occurred.

According to one embodiment, the information about the first rule includes information about the first user group to which the first rule will be applied, and when it is confirmed that the user is included in the first user group, the electronic device Occurrence can be confirmed.

According to one embodiment, the electronic device may provide a list of one or more user groups including the first user group.

According to one embodiment, the electronic device determines information about the user's characteristics and information about the user's behavior based on the input of the first worker, and based on the information about the user's characteristics and the information about the user's behavior Thus, a second user group can be created and the second user group can be added to the list of one or more user groups.

In step S1040, the electronic device may check whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after the occurrence of the first event.

According to one embodiment, the information about the first rule includes information about the first region to which the first rule will be applied, and the electronic device determines whether the first condition is met within a set time after the occurrence of the first event. , it is possible to check whether the user's location is included in the first region.

In step S1060, when the first condition is met, the electronic device may provide the user with a notification generated based on the first template corresponding to the first rule, log data, and the user's personal information.

According to one embodiment, the information about the first rule includes one of experimental group setting information and control group setting information, and when the electronic device provides a notification to the user, the information about the first rule includes control group setting information. In this case, provision of notification may be omitted.

According to one embodiment, the information about the first rule includes setting information about the state of the application in the user terminal, and the notification is sent to the user by the terminal when the application in the user's terminal is running in the background. can be provided.

According to one embodiment, the information about the first rule includes information about the notification provision time, and when providing a notification to the user, the electronic device may provide the notification to the user only at the notification provision time.

According to one embodiment, the information about the first rule includes information about the notification provision period, and when providing a notification to the user, the electronic device may provide the user with a notification at each notification provision period.

According to one embodiment, the information about the first rule includes information about the maximum number of times a notification is provided, and when providing a notification to the user, the electronic device may provide the user with a notification up to the maximum number of times the notification is provided.

According to one embodiment, notifications may be generated by further considering the user's application usage history. At this time, log data, the user's personal information, and information about the user's application usage history may be obtained from different databases.

According to one embodiment, the notification includes information about a first title, first content, and a first page link, and the first title may be generated based on the first template and the user's personal information. Additionally, the first content may be generated based on at least one of the first template, the user's personal information, log data, and information about the user's application usage history, and the information about the first page link may be generated based on the first template. , may be generated based on at least one of log data and information about the user's application usage history.

According to one embodiment, the electronic device may provide a list of one or more templates including the first template.

According to one embodiment, the electronic device determines information about the second title, information about the second content, and information about the second page link, based on the input of the second operator, information about the second title, Based on the information about the second content and the information about the second page link, a second template may be created, and the second template may be added to the list of one or more templates.

FIG. 11 shows a block diagram of an electronic device 100 according to an embodiment.

According to one embodiment, the electronic device 100 may include a transceiver 1120, a memory 1140, and a processor 1160. The electronic device 100 shown in FIG. 11 shows only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 11. In an embodiment, the transceiver 1120 may be included in a communication device. Additionally, in an embodiment, the processor 1160 may be included in the controller.

The transceiver 1120 is a device for performing wired/wireless communication and can communicate with an external electronic device. The external electronic device may be a terminal or server. Additionally, communication technologies used by the transceiver 1120 include Global System for Mobile communication (GSM), Code Division Multi Access (CDMA), Long Term Evolution (LTE), 5G, Wireless LAN (WLAN), and Wireless-Fidelity (Wi-Fi). ), Bluetooth??, RFID (Radio Frequency Identification), Infrared Data Association (IrDA), ZigBee, NFC (Near Field Communication), etc.

The processor 1160 can control the overall operation of the electronic device 100 and process data and signals. The processor 1160 may be comprised of at least one hardware unit. Additionally, the processor 1160 may operate by one or more software modules generated by executing program codes stored in the memory 1140. The processor 1160 may include a memory, and the processor 1160 may execute program codes stored in the memory to control the overall operation of the electronic device 100 and process data and signals.

The processor 1160 acquires log data generated in real time as the user executes the application, and, based on the log data, confirms the occurrence of a first event corresponding to a first rule among one or more rules for providing notifications, and , After the occurrence of the first event, check whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule, and if the first condition is satisfied, create a first template corresponding to the first rule , notifications generated based on log data and the user's personal information can be provided to the user.

Electronic devices according to the above-described embodiments include a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, keys, buttons, etc. It may include the same user interface device, etc. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disk, hard disk, etc.) and optical read media (e.g., CD-ROM). ), DVD (Digital Versatile Disc), etc. The computer-readable recording medium is distributed among computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. The media may be readable by a computer, stored in memory, and executed by a processor.

This embodiment can be represented by functional block configurations and various processing steps. These functional blocks may be implemented in various numbers of hardware or/and software configurations that execute specific functions. For example, embodiments include integrated circuit configurations such as memory, processing, logic, look-up tables, etc. that can execute various functions under the control of one or more microprocessors or other control devices. can be hired. Similar to how the components can be implemented as software programming or software elements, the present embodiments include various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, etc. Functional aspects may be implemented as algorithms running on one or more processors. Additionally, this embodiment may employ conventional technologies for electronic environment settings, signal processing, and/or data processing. Terms such as “mechanism,” “element,” “means,” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of software routines in connection with a processor, etc.

The above-described embodiments are merely examples and other embodiments may be implemented within the scope of the claims described below.

Claims (19)

In a method of providing information by an electronic device,
Obtaining log data generated in real time as the user executes the application;
Based on the log data, confirming occurrence of a first event corresponding to a first rule among one or more rules for providing notifications;
Checking whether a first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule after occurrence of the first event; and
When the first condition is met, providing the user with a notification generated based on a first template corresponding to the first rule, the log data, and the user's personal information.
According to claim 1,
Based on the log data, it is confirmed that the user accessed the first page corresponding to the first rule, and thus the first event is confirmed to have occurred.
According to clause 2,
The information about the first rule includes setting information of search-related conditions,
When the search-related condition is set, the first event is confirmed to have occurred as it is confirmed that the user accessed the first page through the search result page based on the log data.
According to claim 1,
The information about the first rule includes information about the first region to which the first rule will apply,
The step of checking whether the first condition is met within the set time after occurrence of the first event includes checking whether the user's location is included in the first area.
According to claim 1,
The information about the first rule includes information about a first user group to which the first rule will be applied,
The step of confirming occurrence of the first event is performed when the user is confirmed to be included in the first user group.
The method of claim 5, wherein the information provision method is:
A method of providing information, further comprising providing a list of one or more user groups including the first user group.
The method of claim 6, wherein the information provision method includes:
Based on the input of the first worker, confirming information about the user's characteristics and information about the user's behavior;
creating a second user group based on information about the user's characteristics and information about the user's behavior; and
A method of providing information, further comprising adding the second user group to the list of the one or more user groups.
According to claim 1,
The information regarding the first rule includes one of experimental group setting information and control group setting information,
The step of providing the notification to the user includes omitting provision of the notification when the information about the first rule includes the control group setting information.
According to claim 1,
The information about the first rule includes setting information about the state of the application in the user terminal,
The notification is provided to the user by the terminal when the application in the user's terminal is running in the background.
According to claim 1,
The information about the first rule includes information about the notification provision time,
The step of providing the notification to the user includes providing the notification to the user only at the notification provision time.
According to claim 1,
The information regarding the first rule includes information regarding the notification provision period,
The step of providing the notification to the user includes providing the notification to the user at each notification provision period.
According to claim 1,
The information about the first rule includes information about the maximum number of times to provide notifications,
The step of providing the notification to the user includes providing the notification to the user up to the maximum number of times the notification has been provided.
According to claim 1,
The notification is generated by further considering the user's application usage history.
According to claim 13,
The log data, the user's personal information, and the information about the user's application usage history are each obtained from different databases.
According to claim 13,
The notification includes information about the first title, first content and first page link,
The first title is generated based on the first template and the user's personal information,
The first content is generated based on at least one of the first template, the user's personal information, the log data, and information about the user's application usage history,
The information about the first page link is generated based on at least one of the first template, the log data, and information about the user's application usage history.
The method of claim 1, wherein the information provision method includes:
A method of providing information, further comprising providing a list of one or more templates including the first template.
The method of claim 16, wherein the information provision method includes:
Confirming information about the second title, information about the second content, and information about the second page link, based on the input of the second worker;
generating a second template based on the information about the second title, the information about the second content, and the information about the second page link; and
A method of providing information, further comprising adding the second template to the list of the one or more templates.
A non-transitory computer-readable recording medium that records a program for executing the method of claim 1 on a computer.
As an electronic device,
transceiver;
Memory; and
Includes a processor, wherein the processor includes:
Obtain log data generated in real time as the user runs the application,
Based on the log data, confirm the occurrence of a first event corresponding to a first rule among one or more rules for providing notifications,
After occurrence of the first event, check whether the first condition corresponding to the first rule is satisfied within a set time corresponding to the first rule,
When the first condition is met, an electronic device that provides a notification generated based on a first template corresponding to the first rule, the log data, and the user's personal information to the user.

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