KR20120020806A - System for social network management using message that comfirms approval of credit-card transaction - Google Patents

Abstract

PURPOSE: A social network managing system using a transaction approval checking message is provided to send a response to a message for checking a transaction approval without separately accessing an SNS site, thereby enabling a user to write a review about a member shop on the SNS site. CONSTITUTION: An identifier allocating unit(312) allocates a message identifier as a transaction approval checking message. An information storage unit(313) matches identification information of a member store which sends an approval request with the message identifier. The information storage unit stores the matched information. A message sending unit(314) includes the message identifier in the transaction approval checking message. The message sending unit sends the message to a member terminal.

Description

System for social network management using message that comfirms approval of credit-card transaction}

Embodiments of the present invention relate to a social network management system that posts review information of an affiliated store on an SNS using a short message confirming a transaction authorization of a payment card to a customer.

In recent years, social network services (SNS), also called online social networking services, have been in the spotlight. SNS refers to a community-based website where participants introduce their friends to each other to expand their friendships.SNS, Cyworld, MySpace, OrKut, me2DAY, Facebook, Twitter, Me2day, LinkNow, etc. It is serviced by name.

Since SNS has the property of one-person media, one-person community, and information sharing, when a user registers a review article of a product or service in his or her SNS, it is naturally spread to friends and used as a medium for word-of-mouth marketing.

In order to use it as a full-fledged marketing tool, it is necessary to post basic information about a company that a user has purchased a product or service, not just a review article. This is because other friends who read the review can see the basic information and immediately access the company.

However, according to the current SNS operation method, in addition to posting a review article on the SNS, the user has to find and enter the basic information of the relevant business one by one, which is still active as a review medium or a word-of-mouth marketing medium. It is one of the causes that cannot be.

The problem to be solved by the embodiments of the present invention is to propose a way to easily configure the review information of the company (or merchant) using the transaction approval confirmation message of the payment card and post it on the SNS.

Another problem to be solved by the embodiments of the present invention is to propose a method of using as a basic data of marketing through customer relationship management by separately storing the review information of the merchant.

In order to solve the above problems, the present invention, if the approval request of the payment card is approved, when the reply message for the transaction confirmation confirmation message from the approval confirmation message processing unit and the member terminal to send a transaction approval confirmation message to the member terminal, A social network management system including an SNS message processing unit for generating review contents by combining review information of affiliated stores included in the reply message and prestored merchant information, and transmitting the generated review contents to a pre-registered SNS server; It is proposed as an example.

Here, the approval confirmation message processing unit, an information storage unit for matching and storing an identifier allocator for allocating a predetermined message identifier to the transaction approval confirmation message, and the identification information of the affiliated store that has sent the approval request to the message identifier; The message sending unit may include a message identifier included in the transaction approval confirmation message and send the message identifier to the member terminal.

In addition, the SNS message processing unit, an information extraction unit for extracting the review information and the message identifier of the affiliated store from the reply message, and the affiliated store information database is searched for a detailed information of the affiliated store by searching for the affiliated store identification information matched with the message identifier. A content generating unit for generating a review content by combining the affiliated store review information of the reply message and the acquired merchant detailed information, and a content posting unit for transmitting the generated review content to a pre-registered SNS server; have.

In order to solve the above problems, an information extraction unit for extracting the merchant's review information from the reply message, and extracting the merchant identification information by analyzing the original message (the transaction approval confirmation message) included in the reply message And a content generation unit for searching the merchant information database using the affiliated store identification information as a keyword to obtain detailed affiliate store information, and generating review contents by combining the affiliate store review information of the reply message and the acquired affiliate store detailed information. In another embodiment, a social network management system including an SNS message processing unit including a content posting unit for transmitting the reviewed content to a pre-registered SNS server is provided.

According to embodiments of the present invention, a user may post a review of an affiliated store on SNS by simply replying to a confirmation message of a transaction approval without having to separately access an SNS site. In particular, the use of SNS may occur more actively since there is no need to input merchant information such as business name, contact information and address separately. In addition, the card company can keep a variety of information of the reply message sent by the user separately can be used as the basic data of the marketing through the customer relationship management.

1 illustrates a configuration of an example of a system for implementing a method for operating a social network of the present invention.
Fig. 2 is a block diagram showing the card company server of the first embodiment.
3 shows an example of a merchant information database.
4 shows an example of a member information database.
5 shows an example of a CRM database.
6 is a block diagram showing a card company server according to the second embodiment.
7 shows an example of a normal transaction approval confirmation message.

Hereinafter, with reference to the accompanying drawings will be described embodiments of the present invention; In the drawings, parts irrelevant to the description are omitted to clearly describe the present invention, and the same reference numerals are used for the same parts throughout the specification.

When any part of the specification is to "include" any component, this means that it may further include other components, except to exclude other components unless otherwise stated. In addition, the terms “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software, or a combination of hardware and software.

Throughout the specification, the term 'payment card' refers to a means for paying for the purchase of goods or services. Specific examples include a credit card, a debit card, a transportation card, Check cards or online cyber money, cyber coupons, cyber points, and the like. Hereinafter, the social network operating method of the present invention will be described using an example of a credit card, but this is for convenience of description and any form of payment card can be applied in the same principle.

When a member presents a credit card after purchasing a product or service at a merchant, the merchant terminal transmits a transaction approval request including credit card information and a purchase cost to a card company server. Using the credit card information, the card company server checks whether the purchase cost does not exceed the member's credit transaction limit, whether the member is a normal customer, and if there is no defect, approves the transaction, and Notify the merchant terminal of the transaction approval. In addition, the card company server configures the transaction approval history into a predetermined short message and transmits it to the member terminal. Such a short message is hereinafter referred to as a 'transaction approval confirmation message'.

The present invention relates to a system for implementing a social network management process performed after the progress of approval of a transaction using a payment card as described above. Therefore, the following description focuses on the process after transaction approval.

System configuration

1 illustrates a configuration of an example of a system for implementing a method for operating a social network of the present invention.

The system of FIG. 1 includes a member terminal 100, a messaging server 200, card company servers 300 and 500, and a social network service (hereinafter referred to as SNS) server 400. The member terminal 100 is connected to the messaging server 200 through a mobile communication network or the Internet, and the messaging server 200 and the card company servers 300 and 500 are connected to the Internet or a dedicated network, and the card company servers 300 and 500 are connected to each other. SNS server 400 is also connected to the Internet or a dedicated network. Since the mobile communication network, the Internet, and a dedicated network may use a network configuration and a communication protocol widely used in the related art, a detailed description thereof will be omitted.

Member terminal 100 is equipped with a predetermined user interface for creating a reply message to the transaction approval confirmation message of the card company informing the transaction approval, and a messaging application that provides a function of transmitting the created message.

The messaging application may provide a user interface for receiving a review of an affiliate store where a user has made a payment in text, voice, image, and video. For example, the user may simply input the atmosphere, kindness, cleanliness, and the like of the restaurant in which the user pays the bill, or, if the member terminal 100 is equipped with a camera module (not shown), photographs of the restaurant. You can also take a picture and attach it to the message, or take a video of the employee interview and attach it to the message.

In addition, if a social network service places a limit on the amount of information that can be posted at one time, the messaging application informs the user if the amount of information in the review that the user enters is within the amount of information limited by the social network service in use. May provide a function and a user interface therefor.

Meanwhile, the messaging application may further include a function of automatically including ID information for identifying which transaction approval confirmation message is the reply message. Here, the identification information may be implemented in various ways.

As a first embodiment, when the card company server 300 assigns a predetermined identifier to the message every time the card company server 300 sends a transaction approval confirmation message, the member terminal 100 includes the identifier in the transaction approval confirmation message. Will be sent to. Thereafter, the messaging application of the member terminal 100 automatically sends the identifier included in the reply message when the member selects to send the message after the reply message is created. The card company server 300 may use the identifier included in the reply message to distinguish whether it is a reply to any transaction approval confirmation message sent by the card company server.

As a second implementation example, when the card company server 500 does not assign a separate identifier to the transaction approval confirmation message, the messaging application of the member terminal 100 sends the transaction approval confirmation message included in the reply message written by the member. do. The card company server 500 may analyze the transaction approval confirmation message included in the reply message to distinguish whether it is a reply to any transaction approval confirmation message sent by the card company server 500. The transaction approval confirmation message automatically included in the reply message may be referred to as the original message in other words.

The member terminal 100 refers to a mobile communication terminal such as a PDA phone, a second generation or third generation mobile phone, a smartphone such as an iPhone ?, a business phone such as a BlackBerry®, and the like. If the terminal has a transmission and reception function, any type of terminal corresponds to the member terminal 100.

The messaging server 200 plays a relay role of transmitting a reply message to the card company server 300 or 500 sent by the member terminal 100 to the transaction approval confirmation message. In detail, the messaging server 200 transmits a reply message that the member terminal 100 transmits through a short messaging service (SMS) or a multimedia messaging service (MMS) protocol to the Internet protocol (for example, HTTP). Or a dedicated network protocol (for example, X.25) is provided to the card company server (300, 500).

The card company servers 300 and 500 add general information (eg, trade name, location, phone number, photo, homepage address, product menu, etc.) of the affiliated store to review information included in the reply message of the member terminal 100. In addition to the transmission to the SNS server 400. This helps members avoid the hassle of searching and entering general information about the merchants they have reviewed. Posting information transmitted by the card company servers 300 and 500 to the SNS server 400 is hereinafter referred to as 'review content'.

In addition, the card company server (300, 500) stores the review information included in the reply message of the member terminal 100 in its own database separately to be used as content to be posted later on the website operated by the card company itself or for marketing It can be used as customer analysis data.

The card company servers 300 and 500 may not necessarily be affiliated with and operated by a card company despite its name, and may be operated by a content provider affiliated with a card company, but the role of the card company servers 300 and 500 described herein. It is a concept that encompasses all of them regardless of their operation and location as long as they are responsible for the same. Social network management system in the present invention can be seen in the same concept as the card company server (300, 500), in this sense the card company server (300, 500) may be implemented as a single device, but consisting of a plurality of devices It may be implemented as a system. Detailed operations and configurations of the card company servers 300 and 500 will be described later.

When the SNS server 400 receives the review contents from the card company servers 300 and 500, the SNS server 400 posts the review contents to a predetermined bulletin board and informs the registered followers of the posts of the review contents. The notification to the followers may be selectively applied according to the service operation policy of the SNS server 400.

Card company server Example  One

Embodiment 1 of the card company server 300 relates to a technique of assigning an identifier of a message every time a transaction approval confirmation message is sent, and identifying a merchant through an identifier included in a member's reply message to complete a review content. The message identifier according to the first embodiment may be implemented with data of a predetermined length in which at least one of numeric data, general character data, and special character data is combined. The detailed configuration of the card company server 300 according to the first embodiment is as follows.

2 is a block diagram showing the card company server 300 of the first embodiment.

As shown in Figure 2, the card company server 300 of the first embodiment includes an approval confirmation message processing unit 310, SNS message processing unit 320, merchant information database 330, member information database 340, customer relationship management It may further include a database 350 (Customer Relationship Management, hereinafter referred to as 'CRM').

The approval confirmation message processing unit 310 generates a confirmation message of a transaction approval to be sent to the member terminal 100 when the transaction approval drops as a result of the examination of the transaction approval request of the merchant terminal 10, the generated transaction. An identifier allocator 312 for allocating a predetermined message identifier to an acknowledgment confirmation message, an information storage unit 313 for matching and storing the identification information of the affiliate store with the message identifier, and the message identifier are included in the transaction approval confirmation message. It includes a message sending unit 314 sent to the member terminal (100). According to the first embodiment, when the messaging application of the member terminal 100 sends a reply message to the card company server 300, the reply message written by the member is automatically included and sent.

The SNS message processor 320 generates a review content to be transmitted to the SNS server 400 by combining review information included in the reply message and prestored merchant information. The SNS message processing unit 320 includes an information extracting unit 321, a content generating unit 322, and a content posting unit 323, and may further include a content storing unit 324.

The information extracting unit 321 extracts a phone number, review information (or reply content), and message identifier of the member terminal 100 from the reply message received through the messaging server 200.

The content generation unit 322 first compares the extracted message identifier with prestored message identifiers, finds a match, and searches the merchant information database 330 with the keyword of the merchant identifier matched with the matching message identifier. Find merchant information. 3 shows an example of the merchant information database 330 for this.

As shown in FIG. 3, the merchant information database 330 includes a merchant identifier field 331, a mutual field 332, an address field 333, a phone number field 334, a photo field 335, and a homepage address field 336. And a product (or menu) field 337.

Next, the content generation unit 322 completes the review content by adding the affiliate store information found above to the review information (the reply content) extracted from the reply message.

The content posting unit 323 searches the member information database 340 with the keyword of the phone number of the member terminal 100 extracted from the reply message, and finds the SNS designated by the member and the ID and password of the SNS. 4 shows an example of the member information database 340 for this.

As shown in FIG. 4, the member information database 340 includes at least one of a member identifier (member phone number in this embodiment) field 341, a member designated SNS field 342, an SNS ID field 342, and a password field 343. It may include one. In this case, the member designation SNS field 342 may include at least one of an SNS name and an access address.

Subsequently, the content posting unit 323 accesses the SNS server 400 designated by the member, logs in with the ID and password found above, and transmits the generated review content to be posted on the bulletin board.

On the other hand, the content storage unit 324 stores the generated review content in the CRM database 350 to be used as the content to be posted later on the website operated by the card company itself or to be used as a customer analysis data for marketing Can be.

5 illustrates an example of a field configuration of the CRM database 350. As shown in FIG. 5, the CRM database 350 includes the customer identifier field 351, the transaction approval affiliate 352, the transaction approval date 353, the transaction approval amount 354, the number of re-visits 355, and the merchant evaluation 356. By including at least one of), it can be used as the basic data of the online analysis process (OLAP) tool for customer analysis.

Card company server Example  2

In the second embodiment of the card company server 500, when the member terminal 100 includes the original transaction approval confirmation message in the reply message and sends it, the card company server 500 analyzes the reply message to extract affiliate store identification information, and reply message. The present invention relates to a technology for completing review content by combining review information and pre-stored detailed merchant information. Detailed configuration of the card company server 500 according to the second embodiment is as follows.

6 is a block diagram showing the card company server 500 of the second embodiment.

As shown in FIG. 6, the card company server 500 of the second embodiment includes an approval confirmation message processing unit 510, an SNS message processing unit 520, a merchant information database 530, a member information database 540, and a CRM database 550. Include.

The approval confirmation message processing unit 510 sends a confirmation message of the transaction approval to the member terminal 100 when the transaction approval drops for the transaction approval request of the merchant terminal (not shown in the drawing). According to the second embodiment, the messaging application of the member terminal 100 automatically sends the transaction approval confirmation message to the reply message when sending the reply message to the card company server 500.

The SNS message processor 520 generates a review content to be sent to the SNS server 400 using the reply message. The SNS message processing unit 520 includes an information extracting unit 521, a content generating unit 522, and a content publishing unit 523, and may further include a content storing unit 524.

The information extracting unit 521 extracts a phone number and reply content (or review content) of the member terminal 100 from the reply message received through the messaging server 200, and identifies the merchant from the original message included in the reply message. Extract

7 shows an example of a normal transaction approval confirmation message. As shown in FIG. 7, the transaction approval confirmation message includes an approval date, an approval amount, and a merchant name. Accordingly, the information extracting unit 521 may parse the original message (that is, the transaction approval confirmation message) included in the reply message, extract the merchant name, and use this as the merchant ID. If the transaction approval confirmation message may include an affiliate store member number instead of an affiliate store name, the information extracting unit 521 may use the affiliate store member number extracted from the original message as an affiliate store identifier.

The content generator 522 first searches the affiliate store information database 530 using the extracted affiliate store identifier as a keyword to find detailed affiliate store information. The merchant information database 530 is similar to the merchant information database 530 shown in FIG. 3, and the merchant point identifier field is different in that the merchant name (or merchant member number) is stored.

Next, the content generation unit 522 completes the review content by adding the affiliate store detailed information found above to the reply content (review information) extracted from the reply message.

The content posting unit 523 searches the member information database 540 using the phone number of the member terminal 100 extracted from the reply message as a keyword, and finds the SNS designated by the member and the ID and password of the SNS. The member information database 540 is the same as the member information database 340 shown in FIG.

Subsequently, the content posting unit 323 accesses the SNS server 400 designated by the member, logs in with the ID and password found above, and transmits the generated review content to be posted on the bulletin board.

Meanwhile, the content storage unit 524 stores the review content generated in the CRM database 550 to be used as content to be posted on a web site operated by the card company later or as a customer analysis material for marketing. Can be. CRM database 550 is also the same as CRM database 350 shown in FIG.

The embodiments of the present invention described above are not implemented only by the apparatus, but may be implemented by a method for realizing the operating steps of the apparatus, a program for realizing the method, or a recording medium on which the program is recorded.

In addition, although the embodiments of the present invention have been described in detail above, various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims also belong to the scope of the present invention. .

Claims (10)

Authorization confirmation message processing unit for sending a transaction approval confirmation message to the member terminal if the authorization request of the payment card is permitted; And
When a reply message for the transaction approval confirmation message is received from a member terminal, review content is generated by combining review information of the affiliate store included in the reply message and prestored merchant information, and the generated SNS is pre-registered. SNS message processing unit to send to the server
Social network management system comprising a. The method of claim 1, wherein the approval confirmation message processing unit,
An identifier allocator for allocating a predetermined message identifier to the transaction approval confirmation message;
An information storage unit matching and storing identification information of the affiliate store that has sent the approval request to the message identifier; And
Message sending unit for sending the message identifier included in the transaction approval confirmation message to the member terminal
Social network management system comprising a. The method of claim 2, wherein the SNS message processing unit,
An information extracting unit extracting review information of the affiliate store and the message identifier from the reply message;
Generating detailed content by searching the merchant information database using the merchant identification information stored in correspondence with the message identifier as a keyword, and generating review contents by combining the merchant review information of the reply message and the acquired merchant details. part; And
Content publishing unit for transmitting the generated review content to a pre-registered SNS server
Social network management system comprising a. The method of claim 3,
The affiliated store detailed information includes at least one of a trade name, a contact number, a homepage address, a photo image, and a video. The method of claim 3,
The information extraction unit further extracts the phone number of the member terminal from the reply message,
The content posting unit searches a member information database using the extracted phone number as a keyword, obtains an SNS address, a member ID and a member password, accesses the SNS server using the obtained information, and then transmits the generated review content. Social network management system. The method of claim 3,
Social network management system further comprises a content storage unit for storing the generated review content in a CRM database for use as a customer analysis data for marketing. The method of claim 1, wherein the SNS message processing unit,
An information extracting unit extracting review information of the affiliate store from the reply message and extracting affiliate store identification information by analyzing the original message (the transaction approval confirmation message) included in the reply message;
A content generation unit for searching the affiliate store information database using the affiliate store identification information as a keyword to obtain detailed affiliate store information, and generating review contents by combining the affiliate store review information of the reply message and the acquired affiliate store detailed information; And
Content publishing unit for transmitting the generated review content to a pre-registered SNS server
Social network management system comprising a. The method of claim 7, wherein
The affiliated store detailed information includes at least one of a trade name, a contact number, a homepage address, a photo image, and a video. The method of claim 7, wherein
The information extraction unit further extracts the phone number of the member terminal from the reply message,
The content posting unit searches a member information database using the extracted phone number as a keyword, obtains an SNS address, a member ID and a member password, accesses the SNS server using the obtained information, and then transmits the generated review content. Social network management system. The method of claim 7, wherein
Social network management system further comprises a content storage unit for storing the generated review content in a CRM database for use as a customer analysis data for marketing.

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