KR101538618B1 - System and method for shop recommendation and point reserving with linked social network site - Google Patents

Abstract

The present invention relates to a store recommendation and point accumulation system linked to a social network, and a control method thereof, and more particularly, to a purchase recommendation and point accumulation system for collecting purchasing information of a user from a financial company server. A usage period collection unit for displaying a usage period creation window on a user terminal of a user whose purchase has been confirmed through the purchase information and receiving a user's written review of the member store from the user terminal; An SNS interworking unit for controlling the user's written review period to be posted on the user's personal web site; And a point accumulation server for accumulating points at each stage in the purchase establishment of the user and the review of the user's convenience according to a predetermined point accumulation method. Accordingly, the user can collect merchant transaction information and provide a creation window so that the user using the merchant can directly create the user's review, and can share the created user's review with the social network immediately, Thereby providing points for each step of the user's visit, thereby improving the advertisement effect through the social network.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a store recommendation and a point accumulation system linked to a social network,

The present invention relates to a store recommendation and point accumulation system and a control method thereof linked to a social network. More particularly, the present invention relates to a store recommendation and a point accumulation system, And provides a creation window so that a user using a merchant can directly write a review of his / her own. The user can share the created review with the social network immediately, A shop recommendation and a point accumulation system interlocked with a social network that can improve the advertisement effect through the social network and improve the accuracy of the recommendation system by providing points for each stage of the user's visit, .

According to the development of the Internet, a variety of methods such as e-mail, instant messenger, chat, etc. have been utilized for communication between users on the network. Recently, social networking services (SNS) Respectively.

SNS is a concept that covers one media, one community, and information sharing. It is a community-based service that is established for the purpose of sharing information with other users or communicating with each other through a personal website. Personal web sites for social networking have become a new means of sharing information by being served in various forms such as blogs, facebooks, and tweets.

Today, millions of people are using social networking websites on a daily basis, and as many users share and communicate with each other, the impact of individual-posted websites is increasing.

In the case of a personal website, the author himself / herself creates personal experiences, so that the reliability of reviews and reviews is high, so that the advertisement effect can be obtained naturally when posted on a personal website. In addition, a user who visits a personal web site is highly likely to be an acquaintance of a creator or a user having a similar taste or disposition, so that a targeted advertising effect can be obtained.

This social network website has developed into a mobile web page or APPLICATION format suitable for smart mobile devices in order to improve the utilization according to the development of mobility-based smart mobile devices, so that users can easily access social network websites In addition, it is evolving to enable data sharing with heterogeneous services that are suitable for smart mobile devices, that is, suitable for users' mobility, through an open API (Application Programming Interface).

However, although the evolution of social network services and various services based on smart mobile are emerging, the public relations method of the store (store) depends on the method used mainly in the PC-based market, namely, I'm staying. In the market based on PC (desktop, notebook, etc.), the Internet portal company provides similar mutual results when users combine 'location name' and 'mutual', or collects PC location information on a network basis, It supports information retrieval by recommending a shop. Most of these search services generally provide users with a lot of searches, a lot of reputable stores, and a lot of advertising costs, so users have to select the right stores themselves. Such a PC-based service has a tendency to be more universal than an individual, and a user often fails to find reliable information of another user having the same tastes, and is often disappointed.

However, smart mobile devices can more accurately collect user locations and combine the characteristics of community communities with similar characteristics or familiarity of social network services, so that information and data are more reliable than PC-based ones. do. Also, since services based on smart mobile devices are becoming popular, there is a need for a new store promotion method and a system that can recommend shops appropriately to users.

The new store recommendation system is designed to facilitate data sharing between smart mobile based heterogeneous services. If an existing user wants to post his / her review on a personal web site, he / she can spend his / , And users who have multiple personal websites should avoid the inconvenience of having to duplicate a review on each site.

In addition, in order to obtain the advertisement effect through the personal website which the user voluntarily creates, there is a need for a method that can motivate as many users as possible.

Korean Patent Laid-Open No. 10-2008-0012049: Point Acquisition System

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for collecting transaction information of a franchisee, After providing the creation window so that the user can immediately write a review, the created review can be immediately shared with the social network, and each of the steps such as the user's transaction, the writing of the review, A point recommendation system, a point recommendation system, and a point control system. The system includes a shop recommendation and a point accumulation system, and a control method thereof.

According to an aspect of the present invention, there is provided an information processing system including a purchase information collection unit for collecting purchase information of a user from a financial company server; A usage period collection unit for displaying a usage period creation window on a user terminal of a user whose purchase has been confirmed through the purchase information and receiving a user's written review of the member store from the user terminal; An SNS interworking unit for controlling the user's written review period to be posted on the user's personal web site; And a point accumulation processing unit for accumulating points at each stage of the purchase establishment of the user and the utilization period according to a predetermined point accumulation method.

Herein, the recommendation information providing unit may further include a recommendation information providing unit for recommending the franchisee based on the distance of the franchisee, the number of later reviews, have.

The purchase information collection unit may provide the previously stored identifier of the user and the payment means information to the financial company server so that when the payment is performed by the payment server, You may be asked to provide information.

The SNS interworking unit may provide the user who created the utilization period when the user who has received the user information identifying the usage period from the SNS server and confirms the utilization period uses the corresponding affiliation point.

According to another aspect of the present invention, there is provided an information processing method comprising the steps of: (A) collecting transaction information of a user who has made a settlement from a financial company server by providing an identifier of a user and settlement means information previously stored in a purchase information collecting unit; (B) displaying a user name creation window on a user terminal of the user whose purchase has been confirmed through the purchase information in the user's late period collecting unit, and receiving a user's written review of the member store from the user terminal; (C) controlling an SNS interlinking unit to publish a user's written review written by the user on the user's personal web site; And (D) accumulating points at each stage in the purchase establishment of the user and the review of the user's life in accordance with a predetermined point accumulation method in the point accumulation processing section, and a shop recommendation and point accumulation method in cooperation with the social network .

Here, after the step (D), the recommendation information providing unit stores the utilization period, and based on the predetermined number of recommendation degree calculation methods, the number of visits of the user who confirmed the distance, And recommending an affiliate shop.

Receiving, by the SNS interworking unit, user information that identifies the usage period after the step (D); And providing a point to the user who created the utilization period when the user who confirmed the utilization period as the confirmation result of the point accumulation processing unit uses the corresponding affiliation point.

As described above, the store recommendation and point accumulation system interlocked with the social network of the present invention, and the control method thereof, collects the merchant transaction information of a user and provides a creation window so that a user using the merchant can immediately write a review, By sharing the written reviews on the social network, the advertisement effect using the social network can be obtained.

In addition, the store recommendation and point accumulation system linked with the social network of the present invention, and the control method thereof, provide points for each stage of a user's transaction, Promotion and recommendation can be activated.

In addition, the store recommendation and point accumulation system linked with the social network of the present invention, and the control method thereof, recommend a store based on data generated through late creation of a user and a corresponding point payment process, Recommendation information can be provided to provide differentiated services.

1 is a diagram illustrating a configuration of a point accumulation system in cooperation with a social network according to an embodiment of the present invention;
2 is a block diagram of a pointing server according to an embodiment of the present invention.
3 is a block diagram of a user terminal according to an embodiment of the present invention.
4 is a flowchart of a point accumulation system in cooperation with a social network according to an embodiment of the present invention.
5 is a flowchart of a point accumulation method according to an embodiment of the present invention
FIG. 6 is a graph showing a recommendation degree graph for recommending a merchant of a point accumulation server according to an embodiment of the present invention

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description with reference to the accompanying drawings, the same or corresponding components will be denoted by the same reference numerals, and redundant description thereof will be omitted.

1 is a configuration diagram of a point accumulation system in conjunction with a social network according to an embodiment of the present invention.

As shown in FIG. 1, a point accumulation system linked with a social network includes a financial server 110 for providing transaction information of a user connected through a network, an SNS server 120 for providing a user with a personal web site, If the transaction information of the user is received from the server 110 and the transaction is confirmed by the user, the user terminal 300 is provided with a creation window for creating a user's comment, the created user comment is transmitted to the SNS server 120, And a point accumulation server 200 for providing points respectively set in steps such as purchase of a user, creation of a review of a used period, and the like.

The SNS server 120 provides a personal web site to a user who is a member, and posts the data entered by the user on the web site. The SNS server 120 may post the user's user's comment delivered from the point-provision server 200 on the web site in cooperation with the point-provision server 200. In addition, the SNS server 120 provides other user information, such as another user who confirmed the user's written review period, for example, a scrapped user, a registered user, or a rating user, to the point accumulation server 200 can do.

The financial company server 110 may include a VAN or card company system, a bank system, and the like. The financial company server 110 provides the purchase information of the user to the point accumulation server 200. Herein, sharing of personal information is performed by transmitting and receiving only the user identifier and the card number between the financial server 110 and the point accumulation server 200 Can be minimized.

That is, the point accumulation server 200 transmits the card number and the identifier to the financial company server 110 to inquire whether or not the user has made a payment, and the financial company server 110 transmits the card number and the identifier to the user And may return the user identifier to the point accumulation server 200 when payment information of the user exists. Accordingly, the point accumulating server 200 can confirm only the payment of each user except for the transaction amount and the payment means. Accordingly, even when the user makes a payment using various payment means such as a card, a mobile phone number, a coupon, etc., the point accumulation server 200 can collectively manage whether or not to make a payment using only the identifier of the user, Unnecessary leakage of personal information can be prevented.

The data transmitted and received between the point accumulation server 200 and the financial company server 110 are shown in Table 1 below.

division Offer Information Delivery method Remarks Point earning server → Financial company server Card number 1, card number 2, cell phone number, business registration number, identifier Encrypted string The encryption method is a method of establishing a cryptosystem (secret key, public key method, etc.) between a company and each financial institution, Financial company server → Point earning server Identifier, business registration number (goods provider)

Here, since the financial company server 110 can know the payment result using the credit card, the check card, the cash settlement, etc., the franchisee server can manage the franchisee regardless of whether the franchisee is offline or online. / Off-line merchants.

The user terminal 300 can access the point accumulation server 200 using a network access program such as a smart phone application and display a utilization review creation window provided by the point accumulation server 200. [ The user terminal 300 transmits data such as text, image, audio, and video input by the user to the point accumulation server 200.

 The merchant terminal 100 can transmit the payment information of the user to the financial company server 110. [ The merchant transmits the merchant identification information registered in the point accumulating server 200 together with the payment information of the user so that the financial server 110 can recognize that the payment information is the service target of the point accumulating server 200. [

Here, the merchant shop pays a predetermined advertisement fee to the point accumulating server 200, so that the point accumulating server 200 can pay the points using the advertisement fee. The existing advertising method is aimed at a random prospective potential user or promoted to a certain range of users as in the case of e-mail. However, the advertisement fee is used as a method of using the user after the execution of the pre- If it is written, it can apply the advertisement expense enforcement system of line use and post advertisement expenses that pay a portion of the advertisement cost paid in advance.

2 is a control block diagram of the point accumulation server 200 according to the embodiment of the present invention.

2, the point accumulating server 200 includes an SNS synchronizing unit 210, a purchasing information collecting unit 220, a usage period collecting unit 230, a point accumulating unit 240, A shop DB 250, a merchant DB 260, a user DB 270, a usage review DB 280, and a point DB 290.

The user DB 270 and the merchant DB 260 store user and merchant information subscribed to the service provided by the point accumulating server 200, respectively.

The purchase information collecting unit 220 collects the purchase information of the user from the financial company server 110. The purchase information collection unit 220 can confirm whether or not the user has purchased by receiving only the user identifier and the card number from the financial company server 110 and receiving the user identifier from the financial company server 110. [

The utilization period collection unit 230 displays a utilization period creation window on the user terminal 300 of the user whose purchase has been confirmed, and receives the user utilization period written by the user, and stores the result in the utilization period DB 280.

The SNS interworking unit 210 transmits a user's written review to the SNS server 120 according to the user's selection, so that the user's personal website is posted on the user's web site.

The point accumulation processing unit 240 accumulates points at each stage of the user's purchase establishment, creation of the user's review, user's friend's visit, etc. according to the predetermined point accumulation method. The point accumulation processing unit 240 stores the point retention history of each user in the point DB 290 and manages the points.

The point accumulation processing unit 240 stores the visit of the friend and provides the review information including the string to the social network through the SNS interworking unit 210 and the SNS server 210 so as to accumulate points when the friend visits the affiliated shop, . ≪ / RTI > Such interworking and storage methods can be represented by the following Table 2.

<Table 2>

<Table 2> shows the relationship between users A and B and how to store them when the user B visits the place after confirming the review made by the user A. The information recording the fact that the review created by the user A is disclosed may include a service where the review is disclosed, a user identification information A, place information, creation information, and a record log. Further, such information is recorded as shown in "Record Example ", and such recording can be utilized as a URL for posting the information.

On the other hand, the information for recording the fact that the user B has confirmed the review of the user A includes the name of the affiliate service in which the user B has confirmed the review, the information of the user A (A + place + creation information + Information "B" can be stored. Such information can also be recorded in the "recording example ".

The recommendation information providing unit 250 recommends the franchisee based on the user's review data stored in the usage review DB 280. [ Here, the recommendation information providing unit 250 may provide additional recommendation information in the form of a push message in consideration of the affiliation for each type of business. For example, when the user completes the purchase and review processes after lunch, the point accumulation server 200 can provide coffee shop information located at a distance close to the user based on the location of the affiliated store used by the user.

The recommendation information providing unit 250 can recommend an affiliate shop at a location close to the location and an affiliate shop with a large number of new visitors after checking the experience period based on the location of the affiliate shop or the affiliate shop with a large number of users. The recommendation degree calculating method of the recommendation information providing unit 250 can be expressed by the following equation.

<Formula>

Here, the number of nodes indicates the number of new users visited due to the user visiting the household, the distance is based on the straight line distance between the coordinates of the terminal of the smartphone or the distance based on the travel distance on the road, Review, check-in, etc., and the recommendation level refers to the ranking of the recommended recommendable households accessible from the user's location.

3 is a control block diagram of a user terminal 300 according to an embodiment of the present invention.

3, the user terminal 300 includes a network communication unit 310, an input unit 320, a display unit 330, a memory 350, and a control unit 340.

The network communication unit 310 transmits and receives data to and from the point accumulation server 200 via the network.

The input unit 320 transmits the user input to the control unit 340, and the display unit 330 displays the data under the control of the control unit 340.

The memory 350 stores a point accumulating application for processing data provided by the point accumulating server 200 by connecting to the point accumulating server 200. [

The control unit 340 executes data communication with the point accumulation server 200 by executing the point accumulation application. The control unit 340 executes the point accumulation application and displays the utilization review creation window provided by the point accumulation server 200 on the display unit 330. [ The control unit 340 transmits the user's review period input to the input unit 320 to the point accumulation server 200. [ In addition, the control unit 340 may display the recommendation merchandise information provided by the point accumulation server 200 on the display unit 330.

FIG. 4 is a control flowchart of a point accumulation system in conjunction with a social network according to an embodiment of the present invention.

When the merchant terminal 100 having the payment function transmits the purchase request of the user to the financial company server 110 in step S110, the financial company server 110 processes the purchase request in step S112. Here, the merchant terminal 100 may include a payment device such as a card terminal and a POS.

The financial company server 110 provides the purchase information of the user to the point accumulating server 200 (S116). Herein, the purchase information may be a user identifier capable of confirming whether or not the user has purchased at the merchant.

The point accumulation server 200 confirms the user through the purchase information provided from the financial company server 110 in step S116, accumulates points for the user purchase in step S118, (S120).

When the user terminal 300 registers the usage period (S122), the point accumulation server 200 stores the user's usage period (S124).

When the user terminal 300 selects the SNS interworking (S126), the point accumulating server 200 provides the utilization result to the SNS server 120 (S128), and posts the user's written review to the SNS (S130).

The point accumulation server 200 accumulates points for creating and posting a user's review (S132). Here, the point accumulation server 200 can guide the user's point accumulation status to the user terminal 300 and the affiliate shop attention terminal.

5 is a flowchart of a point accumulation method according to an embodiment of the present invention.

When the user purchases a predetermined article or service from the merchant (S210), the point accumulating server 200 accumulates a point for the user's purchase (S212).

The point accumulation server 200 provides the user terminal 300 with a purchase history creation window to determine whether the user has created a review period (S214).

When the user creates a review period, the point accumulation server 200 accumulates points for the creation of the review period and the SNS publication (S216).

Thereafter, it is confirmed whether the friend of the user who confirmed the user's review period of the posted user in the SNS has visited the affiliated shop (S218), and the point of visiting the friend can be accumulated (S220).

INDUSTRIAL APPLICABILITY As described above, the present invention can activate the promotion and recommendation of voluntary franchisees of users by pointing to each stage of a user's transaction, creation of a user's comment, and subsequent visit of another user.

In addition, the point accumulation server 200 of the present invention can recommend the merchant to the user using the stored utilization history information.

FIG. 6 is a recommendation graph for recommending a merchant of the point accumulation server 200 according to an embodiment of the present invention.

The point accumulation server 200 may provide the merchant recommendation information in the form of a push message in consideration of the affiliation of each type of business. The point accumulation server 200 can recommend an affiliated store that is close to the relevant location based on the location of an affiliated store or an affiliated store with a large number of users and a merchant with a large number of visited visitors after confirming the experience period, 6.

As shown in the graph of FIG. 6, in the case where the merchant A, B, or C exists, the recommendation level of each merchant is determined according to the number of new users visited due to the user visiting the household and the distance from the user Can be determined.

"에 해당 거리와 노드 수 및 방문자수를 대입하여 연산될 수 있다. 도 6에 도시된 바와 같이 수식에 따른 연산 결과에 따라 추천도가 가장 높은 "가맹점 B"가 추천 매장으로 제공될 수 있다. When the merchant A, B, and C are compared, in the case of the merchant A, the node is 0 because there is no user who visited after confirming the usage period, the merchant B has the node 3, and the merchant C has the node 1. Therefore, the merchant A having the node 0 has the lowest recommendation degree, and the merchant B has the highest recommendation degree. Here, the recommendation degrees of the franchisees A, B, and C are the same as the above-

"Can be calculated by substituting the distance, the number of nodes, and the number of visitors. As shown in Fig. 6," merchant B "having the highest recommendation degree can be provided as a recommended store according to the calculation result according to the formula.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Merchant terminal 110: Financial company server
120: SNS server 200: point accumulation server
210: SNS interworking unit 220: Purchasing information collecting unit
230: a user reviewing and collecting unit 240: a point accumulation processing unit
250: Recommendation information Offering 260: Merchant DB
270: user DB 280: user DB
290: Point DB 300: User terminal
310: network communication unit 320: input unit
330: display unit 340:
350: Memory

Claims (7)

A purchase information collection unit for collecting purchase information of a user from a financial company server;
A usage period collection unit for displaying a usage period creation window on a user terminal of a user whose purchase has been confirmed through the purchase information and receiving a user's written review of the member store from the user terminal;
An SNS interworking unit for controlling the user's written review period to be posted on the user's personal web site;
A point accumulation processing unit for accumulating points at each stage of the user's purchasing establishment and the creation of a service period according to a predetermined point accumulation system; And
A recommendation information providing unit for storing the utilization period and recommending the franchisee based on the distance of the franchisee, the number of later reviews, and the number of visits of the user who confirmed the utilization period according to a predetermined recommendation degree calculation method;
Lt; / RTI &gt;
The recommendation degree is a store recommendation and a point accumulation system linked to a social network calculated by (1 / distance * first variable) * (number of nodes / number of visitors * second variable)
delete The method according to claim 1,
Wherein the purchase information collecting unit
Storing the user's identifier and payment means information to the financial company server to request the financial company server to provide the identification information of the user as the transaction information of the user when payment is made by the payment means Store recommendation and point accumulation system linked with social network of
The method according to claim 1,
The SNS interworking unit,
And when a user who has received the user information identifying the review period from the SNS server and confirms the utilization period uses the corresponding merchant point, the point is provided to the user who created the utilization review period. Earning System
(A) collecting transaction information of a user who made a payment from the financial company server by providing an identifier of the user and payment means information previously stored in the purchase information collection unit to the financial company server;
(B) displaying a user name creation window on a user terminal of the user whose purchase has been confirmed through the purchase information in the user's late period collecting unit, and receiving a user's written review of the member store from the user terminal;
(C) controlling an SNS interlinking unit to publish a user's written review written by the user on the user's personal web site;
(D) accumulating points at each stage of the user's purchasing establishment and the creation of a user's lapse of time according to a predetermined point accumulation method in the point accumulation processing section; And
(E) recommendation information providing unit stores the utilization period and recommends the franchisee based on the distance of the franchisee, the number of late users, and the number of times the user confirmed the usage period according to the predetermined recommendation degree calculating method;
Lt; / RTI &gt;
The recommended recommendation is a store recommendation and a point accumulation method linked with a social network calculated by (1 / distance * first variable) * (number of nodes / number of visitors * second variable).
delete 6. The method of claim 5,
After the step (D)
Receiving user information from the SNS interworking unit, the user information identifying the user's period; And
And providing a point to the user who created the utilization period when the user who confirmed the utilization period as a result of the confirmation by the point accumulation processing unit uses the affiliation point.

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