KR20120033560A - Method for social commerce service and recording media implementing the same - Google Patents

Method for social commerce service and recording media implementing the same Download PDF

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Publication number
KR20120033560A
KR20120033560A KR1020100095145A KR20100095145A KR20120033560A KR 20120033560 A KR20120033560 A KR 20120033560A KR 1020100095145 A KR1020100095145 A KR 1020100095145A KR 20100095145 A KR20100095145 A KR 20100095145A KR 20120033560 A KR20120033560 A KR 20120033560A
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KR
South Korea
Prior art keywords
product
keyword
commerce
information
message
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KR1020100095145A
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Korean (ko)
Inventor
황세훈
Original Assignee
비씨카드(주)
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Priority to KR1020100095145A priority Critical patent/KR20120033560A/en
Priority to PCT/KR2011/007088 priority patent/WO2012044033A2/en
Publication of KR20120033560A publication Critical patent/KR20120033560A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

Receives product information corresponding to the keyword registered in advance through the mobile terminal, recommends users to other social network service users who register keywords similar to theirs, and evaluates the purchased product in their social network A method of providing a social commerce service for registering in real time with a service and a computer readable recording medium storing a program therefor are provided. The social commerce program executed in the mobile terminal includes a keyword registration module for pre-registering a keyword of a product to be purchased in a commerce relay server connected to the mobile terminal through a wireless mobile communication network, and product information matching the product keyword from the commerce relay server. When receiving the product information message containing the, receiving the payment information to the commerce relay server requesting the payment request module and other users who registered the same keyword as the product keyword to recommend the purchase of the product And a purchasing recommendation module for requesting the commerce relay server to send a message.

Description

Method for providing social commerce service and computer readable recording medium storing program therefor {method for social commerce service and recording media implementing the same}

Embodiments of the present invention are periodically provided with product information corresponding to a keyword registered in advance through a mobile terminal, and recommends to other social network service users who registered keywords similar to theirs, and to purchase a product, A method of providing a social commerce service for registering an evaluation in real time with a social network service thereof, and a computer readable recording medium storing a program therefor.

Due to the popularization of the Internet, online shopping malls are being activated through the Internet.

A user accesses an online shopping mall site to purchase a product, logs in, and searches for a product to purchase. At this time, if the desired product is not searched or the product of the desired price range is not searched, another shopping mall site is searched again and the login and search procedure are repeated.

However, it is not easy for an individual to find a product of a desired condition in the sea of information on the Internet, and it is almost impossible to figure out until a sale is discounted through an irregular event event in each shopping mall. Moreover, the above event information can be posted not only in online shopping malls, but also in blogs, twitters, or mini homepages, but such personal sites are actually in a blind spot of information because they are beyond the scope of normal search when purchasing products. no.

In addition, when the content of the event event is such that the greater the discount, the greater the number of participation, the individual may passively participate in the joint purchase, but unless he or she is the seller, he may actively appeal the participation of the joint purchase to others. It is true that there were few options.

On the other hand, social network services (SNS), also called online social networking services, are in the spotlight. SNS refers to a community-type website established for the purpose of expanding the relationship between friends by introducing a friend to each other, such as the above-described blog, Twitter, and mini homepage.

Since SNS has the property of one-person media, one-person community, and information sharing, when a user registers a review article of a product or service in his or her SNS, it is naturally spread to friends and used as a medium for word-of-mouth marketing.

However, in order to upload a review article to SNS, a separate browser program is run, and a login procedure is required after accessing the corresponding SNS site, which is a very cumbersome problem.

An object of the embodiments of the present invention is to provide a method of periodically searching for product information corresponding to a keyword registered in advance by a user and providing the same to a user's mobile terminal.

Another problem to be solved by the embodiments of the present invention is to provide a method of recommending a product purchase to other social network service users who have registered keywords similar to themselves.

Another problem to be solved by the embodiments of the present invention is to provide a method for real-time registration of an evaluation of a purchased product on its social network service.

In order to solve the above problems, the present invention, a keyword registration module for pre-registering the keyword of the product you want to purchase in the commerce relay server connected to the mobile terminal and the wireless mobile communication network and the product matching the product keyword from the commerce relay server When a product information message including information is received, a computer-readable recording medium storing a social commerce program including a payment request module for receiving payment information and requesting payment to the commerce relay server according to an embodiment Suggests.

The social commerce program may further include a purchase recommendation module for requesting the commerce relay server to send a message for recommending the purchase of the product to other users who have registered the same keyword as the product keyword. The method may further include an algorithm for automatically generating the purchase recommendation message using at least one of a product category, a product name, a product price, a shopping mall name, and event information included in the product information message.

The social commerce program may further include a review registration module for providing an edit screen for writing a review of the purchased product, and automatically logging in to a social network service server and posting the edited review. .

In addition, the social commerce program provides an edit screen for writing the user reviews of the purchased goods, and transmits the edited user reviews to the commerce relay server requesting to post to the social network service server registered in advance It may further include a review registration module.

The present invention proposes a social commerce service providing method of a commerce relay server connected to a plurality of shopping mall servers, a mobile terminal of a user, and a messaging server, respectively, to solve the above problems.

The method for providing a social commerce service of the commerce relay server may include: collecting product information matching a pre-registered product keyword by accessing the plurality of shopping mall servers, and transmitting the collected product information to the messaging server to the mobile terminal. Requesting to send a product information message to the mobile terminal; transmitting a payment request to a sales mall server of a corresponding product when a payment request for a product is received from the mobile terminal; and providing a payment completion notification for the payment request to the messaging server. And sending a payment completion message to the mobile terminal.

The social commerce service providing method of the commerce relay server may search for other users who have registered the same keyword as the product keyword when receiving a request for sending a purchase recommendation message from the mobile terminal, and search the contact information and the purchase recommendation message of the searched users. The method may further include requesting to send the purchase requisition message to the searched users by transmitting to the messaging server.

In addition, the method of providing a social commerce service of the commerce relay server, when a request for posting a review of the purchased product is received from the mobile terminal, the social network service server of the mobile terminal user with the registered social network service login information in advance. The method may further include automatically logging in and posting the review.

According to embodiments of the present invention, a user can easily find a product simply by executing a specific program on a mobile terminal without having to go through a lot of online shopping malls in order to find a product having a desired condition.

In addition, while presenting a discount on the purchase of the product to the user to make a reasonable shopping, while the other users who registered similar product search conditions to inform the product information and induces the purchase of the product can be applied to a larger discount rate.

In addition, by using the program of the mobile terminal to evaluate the product purchased in real time to their social network services to be used as part of word-of-mouth marketing.

1 shows an example of a system configuration for implementing the method of providing a social commerce service of the present invention.
2 is a block diagram illustrating an example of a configuration of a social commerce app.
3 is a block diagram showing an example of the configuration of a commerce relay server.
4 illustrates an example of the field configuration of the member information DB, and FIG. 5 illustrates an example of the field configuration of the product information DB.
6 is a data flow diagram illustrating a step-by-step process of performing a social commerce service method.
7 illustrates an example of a product information message sent by a messaging server, and FIG. 8 illustrates an example of a payment completion message.

Hereinafter, with reference to the accompanying drawings will be described embodiments of the present invention; In the drawings, parts irrelevant to the description are omitted to clearly describe the present invention, and the same reference numerals are used for the same parts throughout the specification.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, without departing from the spirit or scope of the present invention. In addition, the terms "... unit", "module", etc. described in the specification mean a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software. .

In addition, the term 'recording medium' throughout the specification refers to a nonvolatile memory, and is a portable device such as a data CD (compact disk), a universal serial bus (USB) memory, a memory stick, a memory card, and the like. Memory and non-portable memory such as hard disks, floppy disks, static memory (SRAM), and the like.

1 shows an example of a system configuration for implementing the method of providing a social commerce service of the present invention.

The social commerce service system of FIG. 1 is a commerce for relaying social commerce between a mobile terminal 100, a plurality of online shopping mall servers 300, a mobile terminal 100, and an online shopping mall server 300 of a user capable of wireless mobile communication. A relay server 200 and a messaging server 400 may be included, and a social network service server may be further included.

The mobile terminal 100 and the commerce relay server 200, and the mobile terminal 100 and the SNS server 500 are connected through a wireless mobile communication network such as WCDMA, HSDPA, WiMax, WiFi, and the like, and the commerce relay server 200. The online shopping mall server 300 is connected to the Internet. The commerce relay server 200 and the messaging server 400 are connected to the Internet (when the message is an email) or a mobile communication network (when the message is a short message) according to the type of the message. Here, the communication techniques for the wireless mobile communication network are just one example, and any communication techniques for performing data communication wirelessly may be used as the wireless mobile communication network of the present invention.

Mobile terminal configuration

The mobile terminal 100 is installed with an application program (hereinafter, referred to as a 'social commerce app') for executing a social commerce service.

The social commerce app may be executed by an artificial command of the user (for example, selecting an icon of the social commerce app) in the mobile terminal 100, but a message containing product information from the commerce relay server 200 (hereinafter referred to as 'product information message'). May be executed automatically upon arrival or by selecting an app execution menu after checking a product information message. The user performs payment of goods using a social commerce app. If necessary, a message for recommending the purchase of a product (hereinafter, referred to as a 'purchase recommendation message') may be sent to another user, or a user's review of the purchased product may be registered in real time on the SNS to which the user subscribes.

2 is a block diagram illustrating an example of a configuration of a social commerce app.

Social commerce app 10 of Figure 2 includes a membership registration module 11, keyword registration module 12, payment request module 13, the purchase recommendation module 14, review registration module 15, product information At least one of the registration module 16 and the shopping mall information request module 17 may be further included.

The registration module 11 may include login information (eg, login ID and password) for logging into the commerce relay server 200, user information (eg, name, address, mobile number, and login information of the online shopping mall). And the like) and receives the commerce relay server 200 and performs a registration process. However, when the commerce relay server 200 provides a separate internet site, the user may directly visit the internet site without going through the social commerce app 10 and follow the registration process. In this case, the social commerce app 10 ) May not include the registration module (11).

The keyword registration module 12 receives a keyword (eg, a product category, a product name, a price range, etc.) of a product to be purchased, and performs a keyword registration process of transmitting the input product keyword to the commerce relay server 200. .

The payment request module 13 performs a payment request process of receiving various payment information about a product to be purchased and transmitting it to the commerce relay server 200. In order to perform the payment request process, the payment module 13 may provide a predetermined payment information input screen. On the payment information input screen, the user selects a payment method such as credit card, bank transfer, mobile phone payment, online gift certificate, etc., and inputs a credit card number, account number, mobile phone number, gift certificate serial number, and the like. Then, select the electronic certificate to be authenticated and enter the password of the certificate to apply for payment. The payment module 13 encrypts the payment means information and the payment information using the certificate password as an encryption key and transmits the encrypted information to the commerce relay server 200.

The purchase recommendation module 14 provides a message editing screen for creating a purchase recommendation message for a product that is to be purchased or paid for purchase, and other members who have registered the same keyword in the commerce relay server 200 with the completed purchase recommendation message. Request to the commerce relay server 200 to send to.

The review registration module 15 provides a review edit screen for writing a user review of a product for which payment is completed, and automatically registers the review by logging in to an SNS account to which a user subscribes when a review is completed. To do this, the social commerce app must have registered the account information of the SNS, that is, the URL, login password, and password of the SNS.

As another embodiment, the review registration module 15 may request the commerce relay server 200 to register the review in the SNS account of the user while transmitting the completed review to the commerce relay server 200. In this case, the account information of the user SNS should be stored in advance in the commerce relay server 200, it is preferable to implement to further input the account information of the user SNS when registering through the membership module (11).

The product information registration module 16 checks the product information message sent by the commerce relay server 200 and selects a predetermined menu (for example, 'registering product information', etc.), and the user automatically registers the SNS account. Login to post the contents of the product information message.

The shopping mall information request module 17 transmits the information of the offline shopping mall (s) closest to the current location or within a certain range so that the user can quickly purchase the goods of the corresponding message after checking the product information message. ). To this end, the shopping mall information request module 17 provides a predetermined menu (for example, 'finding shopping mall nearby', and when the 'request product information' menu is selected, shopping mall information near the commerce relay server 200 is selected. While transmitting the current location information provided by the GPS module (not shown) of the mobile terminal 100 together.

When a user views a product information message and assumes that the purchased product is a mobile ticket, the user may want to find the nearest offline shopping mall (store) where he is located in order to purchase the real product with the mobile ticket. In addition, the user may find a nearby offline shopping mall (store) in order to view the product information message and purchase the actual product of the message. In such cases, the user can easily obtain shopping mall information accompanied by geographic information through the social commerce app.

On the other hand, in the present invention, the mobile terminal 100 includes all mobile communication terminals such as PDA phones, second generation or third generation mobile phones, smart phones such as iPhone ?, and business phones such as Blackberry? If the user terminal can run the app terminal such as desktop PC or laptop may also correspond to the mobile terminal 100 of the present invention.

Commerce Of relay server  Configuration

The commerce relay server 200 collects product information from a plurality of shopping malls, and notifies the user of product information matching a product keyword registered in advance by the user through a predetermined message. When the payment request for the product is received from the mobile terminal 100, the payment request is made to the payment institution corresponding to the payment method selected by the user. In addition, when a request for transmission of a purchase recommendation message is received from the mobile terminal 100, the purchase recommendation message may be sent to other members who have registered the same keyword for the corresponding product.

3 is a block diagram showing an example of the configuration of the commerce relay server 200.

As shown in FIG. 3, the commerce relay server 200 includes a member authentication module 21, a product information collecting module 22, a product information providing module 23, a payment gateway module 24, a member information DB 26, and a product. It is made by including the information DB 27, and may further include at least one of the purchase invitation message module 25 and the shopping mall information providing module 26. 4 illustrates an example of the field configuration of the member information DB 26, and FIG. 5 illustrates an example of the field configuration of the product information DB 27. As shown in FIG.

When the member authentication module 21 accesses the commerce relay server 200 by executing the social commerce app on the user's mobile terminal 100, the user authentication information provided by the mobile terminal 100 (for example, login ID and password, mobile number, etc.) is compared with the authentication information stored in the member information DB 26 to check whether or not it is a normal member. 4, the member ID 26-1 and the password 26-2 are stored in advance in the member information DB 26.

Meanwhile, the mobile terminal 100 may access the commerce relay server 200 for product keyword registration, payment request, purchase recommendation messaging request, and the like, and when the member authentication is performed at the first access, the mobile terminal 100 and the commerce relay server may be used. As long as the communication session is maintained between the 200, a separate authentication process may not be performed.

The product information collection module 22 collects product information from the plurality of shopping mall servers 300. The product information collection module 22 may collect the product information by periodically connecting to the shopping mall servers registered in advance in the shopping mall information DB 27, or by using a predetermined information retrieval robot program. , Blog sites, cafe posts, etc.) can also collect extensive product information. To this end, as shown in FIG. 5, the shopping mall information DB 27 includes at least one of a shopping mall name 27-1, a shopping mall URL 27-2, a category 27-3 of a holding product, and a holding brand name 27-4. One piece of information can be stored. In addition, a screen scraping technique may be used for collecting product information, for example, by downloading data of a web page and extracting only necessary information.

In addition, the product information collection module 22 may selectively collect only the product information corresponding to the keyword registered in advance by the user when collecting the product information. For this purpose, as shown in FIG. 4, the interest product keyword 26-3 is previously stored in the member information DB 26. In addition, regardless of product keywords, product information of all fields may be collected first, and then the collected product information may be classified to match the keyword of each user.

At least one of a product name, a product category, a product price, and event information may be collected by the product information collection module 22. Here, the event information may be a joint purchase discount that applies a discount when a certain number of people make a purchase, a period discount that applies a discount when a purchase is made for a specific period, and a conditional discount that applies a discount when certain conditions are met (for example, a birthday purchase) , The purchase of a user under a certain age, etc.).

In addition, the product information collection module 22 automatically logs into the shopping mall server 300 using the user's online shopping mall login information stored in the member information DB 27, and then, the information about the purchase history, the earned points, etc. of the user. You can also collect.

The product information providing module 23 transmits a product information message to the mobile terminal 100 of the user. In detail, the product information providing module 23 periodically receives the product information collected from the product information collecting module 22, classifies the product by category and / or price range of the product, and includes a category corresponding to a keyword registered in advance by the user. And / or generates a predetermined product information message based on the product information matching the price range. The product information message thus generated is sent to the messaging server 400 along with the contact information (email address and / or mobile number) of the user and notified to the user. To this end, as shown in FIG. 4, the member information DB 26 stores a keyword 26-3, an e-mail address 26-4, and a mobile number 26-5 of the product of interest in advance.

In addition, the product information providing module 23 may send a product information message only when a predetermined condition is satisfied. That is, when the product information message includes the event information, when the corresponding event includes the joint purchase, the product information message may be sent when the predetermined number of joint purchasers is achieved. As a specific example, if the condition for sending the product information message (timing condition for sending the product information message) due to the joint purchase is set in advance that 80% or more of the total buyers will be satisfied, the joint purchase condition of the product A is 100 or more and the product According to the information collection module 22, so far, if 76 people have participated in the joint purchase, it is possible to implement to send a product information message only when there are more than 80 people without sending a message.

The payment gateway module 24 transmits the payment request to the shopping mall server 300 when the payment request is received from the mobile terminal 100 of the user. That is, when the payment request is received from the user's mobile terminal 100, the payment gateway module 24 automatically logs in using the login information of the shopping mall server 300 stored in the member information DB 27, and the mobile terminal ( The payment information transmitted by 100 is transmitted to the shopping mall server 300. In the transmission of the payment request, the format of the payment request data of the mobile terminal 100 may be changed to match the data format of the shopping mall server 300. As a result, the user may perform payment even without directly accessing the shopping mall server 300 through a separate web browsing.

When the purchase recommendation messaging module 25 receives a request for sending a message together with a purchase recommendation message from the user's mobile terminal 100, the user information DB (26) registers the same keyword as the product keyword included in the purchase recommendation message. Search from). The purchase recommendation message is transmitted to the messaging server 400 together with the contact information (email address and / or mobile number) of the searched members.

When the shopping mall information providing module 26 receives a shopping mall information request from the mobile terminal 100, the shopping mall information providing module 26 searches for an offline shopping mall of a region corresponding to the location information included in the request, and generates a shopping mall information message containing information of the found shopping mall. To the messaging server 400. To this end, the shopping mall information DB 27 may further store shopping mall location information (not shown in FIG. 5).

The shopping mall server 300 may be a web server for operating an online shopping mall site, or an SNS server such as a blog, twitter, and a mini homepage for posting product information. In the former case, the online shopping mall may be a shopping mall that provides social commerce. Social commerce shopping malls provide consumers with the ability to purchase attractive service products for a relatively short period of time (e.g., for one day) at a discounted rate (e.g. half price) through a joint purchase form. Examples include ticket monsters, weapons, coupons, and the like. In the latter case, the product is not directly sold, but is included in the category of the shopping mall server 300 in the sense of inducing shopping by posting product information of another online shopping mall or an offline shopping mall.

The messaging server 400 sends the product information message, the purchase recommendation message, the shopping mall information message received from the commerce relay server 200 to the user's mail account in the form of an email, or the user's mobile in the form of a text message such as SMS or MMS. Transmit to the terminal 100. In other words, the messaging server 400 may be implemented as a mail server responsible for sending mail or a short message server responsible for sending a text message.

The SNS server 500 is a generic term for an internet-based service server for sharing information with others through information posting, and may be embodied as a blog, a twitter, a mini homepage, or the like.

Social Commerce  Of service method Example

Hereinafter, the process of performing the social commerce service proposed by the present invention will be described in detail, for example, when purchasing an online mobile ticket through the social commerce service.

6 is a data flow diagram illustrating a step-by-step process of performing a social commerce service method.

The user installs the social commerce app on the mobile terminal 100 and accesses the commerce relay server 200 to register as a member. Register a login ID and password for membership verification, register keywords (product category, price range, purchase period, etc.) of the product you want to receive information, and contact information (email address, mobile number, etc.) to receive the information. (S101). If the policy is determined to replace member authentication with the mobile number of the mobile terminal 100 accessing the commerce relay server 200, only the keyword and the contact number may be registered.

The commerce relay server 200 periodically searches for a pre-registered shopping mall site and collects product information matching the keyword registered in advance by the user (S102). For example, if a user pre-registers a category of [pizza, pasta] and a price range of [20,000 won or less] as a keyword, the commerce relay server 200 periodically searches for pre-registered shopping mall sites to search for pizza and pasta related information. Collect it.

The commerce relay server 200 automatically edits the collected product information according to a predetermined form to generate a product information message (S103), and generates the product information message of the user's contact information (e-mail address and / or mobile number). And the like) to the messaging server 400. Thereafter, the messaging server 400 sends the product information message to the user's contact information.

7 illustrates an example of a product information message sent by the messaging server 400. In the example of FIG. 7, the product information message is sent to the mobile terminal 100 in the form of a short message, and the message includes a product category, a product name, a selling price, a shopping mall name, and event information.

When the user checks the product information message of FIG. 7 with the mobile terminal 100 and selects the 'buy' menu provided on a certain portion of the screen, the social commerce app is automatically executed (when the social commerce app is terminated). The payment execution screen of the corresponding product is output (S104). The user enters a payment method (credit card, banknote payment, mobile phone payment, gift certificate payment, etc.), payment number (credit card number, account number, mobile phone number, gift certificate serial number, etc.) on the payment execution screen and selects an electronic certificate. Payment can be performed by entering the certificate password.

When the commerce relay server 200 receives payment information from the mobile terminal 100, the commerce relay server 200 requests the payment by transmitting the payment information to the shopping mall server 300 of the corresponding product, and receives a payment completion message when the payment completion notification is received from the shopping mall server 300. It generates and transmits to the messaging server 400 (S105). In addition, when the product purchased by the user is an online mobile ticket, the mobile server may receive a mobile ticket from the shopping mall server 300 and attach the mobile ticket together with the payment completion message.

8 illustrates an example of the payment completion message.

As shown in FIG. 8, the payment completion message may include a 'recommendation' menu and a 'review' menu. Although not shown in FIG. 8, the payment completion message is implemented in the form of a multimedia message to include a payment history and a mobile ticket in a single message, and include the 'recommend' menu and the 'review' menu. You can make multiple information available at the same time with a message. Of course, only payment details may be sent separately in a simple short message, and a multimedia message including a mobile ticket may include a 'recommend' menu and a 'review' menu.

In the example of FIG. 7, according to the event information, it can be seen that there is a 10% discount when more than 100 people make a joint purchase within a predetermined period of time. Therefore, the user selects the 'invite' menu in the payment completion message of FIG. 8. By selecting [pizza, pasta] [20,000 won or less] other users who want to purchase together for joint purchase may be recommended (S106).

In other words, when the user selects the 'Recommend' menu, an edit screen is displayed so that a purchase recommendation message can be written, and when the user selects a menu such as 'send recommendation message' using the edit screen, [Category] and / or [Payment amount] of the completion message are automatically included in the created purchase recommendation message and transmitted to the commerce relay server 200. More preferably, when the user selects the 'recommend' menu, the user is automatically generated according to a predetermined form of a purchase recommendation message including [product name], [shopping mall], and [event] information. If a menu such as 'Send' is selected, the category and / or the payment amount of the payment completion message may be automatically included in the generated purchase recommendation message and transmitted to the commerce relay server 200.

The commerce relay server 200 searches for other members who have registered the same keyword as the keyword ([category] and / or [payment amount]) included in the purchase recommendation message (S107), and retrieves the contact information of the found members. Along with the messaging server 400.

On the other hand, the user may buy a 'Shrimp King Pizza' with a mobile ticket and post a review thereof on their blog, mini homepage or Twitter (S108). That is, when the 'commodity review' menu provided in the payment completion message of FIG. 8 is selected, the social commerce app is automatically executed (when the social commerce app is closed), and an edit screen is output so that a review can be written and the editing is completed. For example, if a user selects a menu such as 'Post Review', the user automatically logs in to the corresponding SNS site using the SNS ID and password registered in advance and posts the review.

Although the embodiments of the present invention have been described in detail above, various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims also belong to the scope of the present invention.

Claims (10)

In the social commerce program executed in the mobile terminal,
A keyword registration module for pre-registering a keyword of a product to be purchased in a commerce relay server connected to the mobile terminal and a wireless mobile communication network; And
If a product information message including product information matching the product keyword is received from the commerce relay server, a payment request module receives predetermined payment information and requests payment to the commerce relay server.
Computer-readable recording medium for storing a social commerce program comprising a. The method of claim 1,
The product keyword is a computer-readable recording medium for storing a social commerce program, characterized in that it comprises at least one of a category, product price range, product purchase period. The method of claim 1,
And a purchase recommendation module for requesting the commerce relay server to send a message inviting other users who have registered the same keyword as the product keyword to purchase the product to be read by the computer storing the social commerce program. Possible recording media. According to claim 3, The purchase recommendation module,
Storing a social commerce program further comprising an algorithm for automatically generating the purchase recommendation message using at least one of a product category, a product name, a product price, a shopping mall name, and event information included in the product information message. Computer-readable recording medium. The method of claim 1,
A social commerce program is provided, further comprising: a review registration module for providing a review screen for writing a review of the purchased product, and automatically logging in to a social network service server and posting the edited review. Computer-readable recording medium. The method of claim 1,
It further includes a review registration module for providing an edit screen for writing the user reviews of the purchased product, and transmits the edited user reviews to the commerce relay server to post to the social network service server registered in advance And a computer readable recording medium storing a social commerce program. In the social commerce service providing method of the commerce relay server connected to each of a plurality of shopping mall server, the user's mobile terminal and the messaging server,
Accessing the plurality of shopping mall servers to collect product information matching the pre-registered product keyword;
Transmitting the collected product information to the messaging server and requesting to send a product information message to the mobile terminal;
Transmitting a payment request to a sales shopping mall server of a product when a payment request for a product is received from the mobile terminal; And
Transmitting a payment completion message for the payment request to the messaging server and requesting to send a payment completion message to the mobile terminal;
Social commerce service providing method comprising a. The method of claim 7, wherein
The product keyword is a social commerce service providing method comprising at least one of a category to which the product belongs, the price of the product, the product purchase period. The method of claim 7, wherein
When a request for sending a purchase recommendation message is received from the mobile terminal, other users who have registered the same keyword as the product keyword are searched, and the contact information of the searched users and the purchase recommendation message are transmitted to the messaging server to purchase to the searched users. Request to send a solicitation message
Social commerce service providing method further comprises. The method of claim 7, wherein
If the user terminal post request for the purchased product is received from the mobile terminal, automatically logging in to the social network service server of the mobile terminal user with pre-registered social network service login information, and further including posting the user review Social commerce service providing method characterized in that.
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