KR101458374B1 - Web Messaging System and Method Based on Context Awareness for Providing Social Commerce Service Broadening Marketing Campaign Channel - Google Patents

Abstract

The present invention expands to various channels to facilitate the marketing campaigns of the nearby small business owners or corporations (merchants) from the user terminals, and easily combines the messages generated by transactions such as PR messages, 114 announcement messages, It is possible to relay the marketing campaign of the merchant based on the context awareness such as merchant information to the user terminal and to induce a second inducement to purchase the social commerce gift certificate in the merchant marketing campaign so that a large amount of messaging The present invention relates to a web messaging system and method that can generate revenue for both a card company and a communication company.

Description

TECHNICAL FIELD The present invention relates to a web-based messaging system and method for providing social commerce service through a marketing campaign channel,

The present invention relates to a web messaging system and method, and more particularly, to a system and method for web messaging, in which the marketing campaigns of nearby small business owners or corporations (merchants) can be easily accessed from user terminals, Etc., can be relayed to the user terminal so that the merchant marketing campaign based on context awareness, such as information about the nearby merchant, can be relayed to the user terminal, and the second induction is made so that the merchant marketing campaign can purchase the social commerce gift certificate, The present invention relates to a web messaging system and a method for generating a large amount of messaging according to settlement of a social commerce voucher so that both a credit card company and a communication company can expect to generate a profit.

Traditionally, merchants such as small business owners and corporations have just made marketing campaigns using simple passive marketing campaign channels. For example, a user can receive a text message such as SMS, MMS, or an email or a direct message (DM) through a mobile terminal or a PC. At this time, through a callback URL or a campaign page included in the message, So that the user can recognize the goods. As a result, the user will be able to search for detailed information on the product, such as promotional contents or discounts, on a page linked to the callback URL or on a page linked to an image or the like on a campaign page or any text list on the campaign page. do.

In addition, in the case of a callback URL provided through a text message to a portable terminal, since a page to be accessed through a callback URL is provided through a WAP server, the cost of accessing the web server through wireless Internet such as WiFi and WiBro And the amount of information provided through the WAP page has a limited communication speed. Therefore, it is difficult to provide the campaign page of the merchant in this manner.

In this way, it has been a simple and passive method that a franchisor such as a small business owner or a corporation can campaign using the Internet or mobile communication technology. Thus, various kinds of messages, such as WiFi and WiBro, And to use it as a channel to actively market various messaging channels and web browsing channels according to the environment where web browsing is possible.

Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a system and method for expanding various messaging channels transmitted to a user terminal such as a smart phone or a web browsing channel at a user terminal, The present invention provides a web messaging system and method capable of aggressively marketing campaign by allowing a marketing campaign to be easily accessed from a user terminal.

In addition, it is possible to easily relay to the user terminal a marketing campaign based on context awareness, such as a publicity message, a 114 guidance message, a credit card approval history message, etc., The present invention provides a web messaging system and method that can generate a large amount of messaging due to settlement of a social commerce voucher so as to expect a profit of both a card company and a communication company by making a secondary inducement to purchase a commerce voucher .

According to an aspect of the present invention, there is provided a campaign relay server for relaying marketing information of a franchisee to a user terminal through a network, the campaign relay server comprising: A core module constituting a marketing campaign page corresponding to a merchant code; And a first database for storing a marketing campaign page corresponding to each merchant code, wherein the core module extracts a marketing campaign page corresponding to the merchant code from the first database at the request of the user terminal, To the terminal.

The core module requests the location-based service server through the interworking gateway to collect information on at least one merchant within a predetermined radius at an affiliated store corresponding to the merchant code and stores the merchant information corresponding to the collected information on the affiliated store Can be included as real-time location-based perimeter information on the marketing campaign page.

The user terminal selects a shortened URL or callback URL for a mobile web included in a text message, an email, a direct message, a push notification or an instant message, or a message for a social network (including Twitter or Facebook) A method of transmitting information about a URL acquired by scanning an offline QR code with a camera, a method of transmitting information about a URL acquired from an NFC tag by short-range wireless communication using an NFC module, The user may perform the request to receive the marketing campaign page in a manner that transmits information about the URL linked to the text or image on the page.

The marketing campaign page includes promotion information for an affiliated store corresponding to the affiliated store code, merchant review information including an evaluation of the customer using the affiliated store corresponding to the affiliated store code, messaging transaction displayed in each area of the user terminal screen A discount coupon, or a discount coupon for at least one merchant around the merchant corresponding to the merchant code; a discount coupon; a discount coupon; A real-time location-based peripheral information including a window for attracting interest in a gift reception event or an event, a window for inducing participation in a customer satisfaction survey for an affiliated store corresponding to the affiliated store code, or a merchant corresponding to the affiliated store code , Or at least one or more merchants It may include a free call window to derive a free call.

Wherein the web messaging system comprises: a merchant store management unit for receiving merchant store information including a merchant code to be registered, a location, or advertisement information; And a second database for storing merchant information corresponding to each merchant code, wherein the core module can configure a marketing campaign page including the merchant information based on the second database.

The web messaging system may further include a merchant code extracting unit, wherein the second database further includes address information of a marketing campaign page corresponding to each merchant code, wherein the merchant code extracting unit extracts, You can extract the merchant code for the address information on the marketing campaign page.

The merchant code extracting unit extracts merchant code from the information obtained by scanning the short URL for mobile web, the callback URL, the QR code transmitted from the user terminal, the URL obtained from the NFC tag, or the URL linked to the text or image in the web page You can extract the address information from the marketing campaign page.

The core module retrieves merchant information corresponding to the merchant code from the first database in response to a request from the merchant terminal via the network and provides the merchant information to the merchant terminal and transmits edited information of the merchant information from the merchant terminal The core module can update and store the merchant information in the first database.

The web messaging system may further include an interworking gateway for communicating with an external open API providing server, wherein the core module requests the open API providing server through the interworking gateway and transmits the request to the customer using a merchant corresponding to the corresponding merchant code May be collected and included in the marketing campaign page as merchant review information.

The web messaging system further includes an interworking gateway for communication with an external location-based service server, wherein the core module makes a request to the location-based service server through the interworking gateway, And stores the merchant code corresponding to the acquired merchant code in the second database storing the merchant store information corresponding to each merchant store code and stores the merchant store information corresponding to the extracted merchant store code May be included in the marketing campaign page as real-time location-based perimeter information.

The web messaging system may further include an interworking gateway for communication with an external transaction generating server, and the core module may include a discount coupon or a gift to be executed by a corresponding company generating a messaging transaction from the transaction generating server through the interworking gateway A window for collecting information on reception or event participation and inducing the interest can be included in the marketing campaign page as interest inducing information.

The transaction generating server includes a credit card company server. When the credit card company server notifies the user terminal of the approval details after payment is made through the merchant terminal, the transaction generating server notifies the text message including the shortened URL for the mobile web, The core module extracts the address information of the marketing campaign page from the request and provides the marketing campaign page to the user terminal by selecting the abbreviated URL for the mobile web from the request.

Wherein the transaction generating server comprises a telephone number guide server and responsive to the telephone number inquiry through the user terminal, when the telephone number information server informs the corresponding telephone number inputted by the guide, The core module extracts the address information of the marketing campaign page from the request and transmits the address information of the marketing campaign to the corresponding marketing campaign, Page to the user terminal.

The core module refers to a second database storing address information of a marketing campaign page corresponding to each merchant's name and stores the name of a merchant included in the received text message, Generating a shortened URL for the mobile web corresponding to the calling party number, notifying the user terminal of a new text message generated by including the created shortened mobile web URL in the contents of the received text message, The core module extracts the address information of the marketing campaign page from the request and provides the corresponding marketing campaign page to the user terminal by selecting the URL and transmitting the information including the corresponding information.

The core module can generate the text message received from the transaction generating server or the text message received from the merchant terminal through the interworking gateway for communication with an external transaction generating server.

The core module may notify the new text message that the sender number of the received text message is the sender number of the new text message.

The web messaging system may further include an additional service processing unit, wherein the marketing campaign page includes a window for inducing participation in customer satisfaction survey for an affiliated store corresponding to the corresponding merchant code displayed in a certain area of the user terminal screen The additional service processing unit interactively provides a page to be used to the corresponding user terminal, receives the corresponding response, and stores the received response in the first database, and the core module transmits the response page to the first database Can be utilized as merchant review information to be included in the marketing campaign page.

(URL-r) including a URL (URL-O) corresponding to a merchant code of a server or a terminal that transmits the text message, and a redirect URL 1 database, notifies the user terminal of a new text message generated by including the abbreviated URL for the mobile web in the content of the received text message, selects the abbreviated URL for the mobile web from the user terminal, The core module can authenticate the RIT (redirect information token) included in the URL-r and redirect the URL to the URL-r, and control the server to provide a page for the URL-O to the user terminal. Here, the RIT includes a valid period of a shortened URL for a mobile web, a server name for performing a redirect, or a validation key.

The core module generates the new text message for a text message received from the transaction generating server or a text message received from the merchant terminal through an interworking gateway for communication with an external transaction generating server.

The marketing campaign page may further include at least one merchant point corresponding to the merchant code corresponding to the merchant code displayed in the predetermined area of the user terminal screen, When the user terminal selects the window, the supplementary service processor interactively requests a call to the corresponding merchant and changes the corresponding user terminal to a calling terminal when a call connection tone occurs in the exchange It is possible to make mutual communication with the terminal of the corresponding merchant.

The real-time location-based peripheral information of the marketing campaign page includes a window for guiding the purchase of the social commerce gift certificate of the merchant, which is displayed in a certain area of the user terminal screen. When the user terminal selects the window, The core module refers to information on a method of purchasing a social commerce gift certificate managed in a database and provides a settlement screen within a limited quantity of the accumulated cumulative quantity to issue an electronic social commerce gift certificate to the user terminal through settlement can do.

The real-time location-based peripheral information of the marketing campaign page includes a window for guiding the purchase of the social commerce gift certificate of the merchant, which is displayed in a certain area of the user terminal screen. When the user terminal selects the window, The core module refers to the information on how to purchase a social-merchandise gift certificate managed in the database, guides the users to receive and purchase a reservation up to a limited amount, and provides a payment screen The electronic social commerce voucher can be issued and processed to the user terminal.

The real-time location-based peripheral information of the marketing campaign page includes a window for guiding the purchase of the social commerce gift certificate of the merchant, which is displayed in a certain area of the user terminal screen. When the user terminal selects the window, The core module refers to information on a method of purchasing a social commerce gift certificate managed in a database, receives a reservation up to a limited quantity, guides the merchant to prepare a product with the limited quantity, receives approval from the merchant, The user can be instructed to purchase the commerce voucher, and the settlement screen can be provided to the user who made the reservation to settle the settlement through the terminal, and the electronic social commerce voucher can be issued to the user terminal through the settlement.

A web messaging method for relaying marketing information of a franchisee from a campaign relay server according to another aspect of the present invention to a user terminal through a network comprises the steps of configuring a marketing campaign page corresponding to the franchise code based on the inputted merchant point information ; A database step of storing a marketing campaign page corresponding to each merchant code; And extracting a marketing campaign page corresponding to the corresponding merchant code from the database at the request of the user terminal and providing the extracted marketing campaign page to the user terminal.

The step of configuring the marketing campaign page comprises the steps of: requesting from the location-based service server through the interworking gateway to collect information about at least one merchant within a predetermined radius at an affiliated store corresponding to the merchant code and responding to the collected information about the affiliated store Includes the merchant information on the marketing campaign page as real-time location-based perimeter information.

According to the web messaging system and method according to the present invention, it is possible to provide an environment in which a nearby small business owner or a corporation can actively perform a marketing campaign with a user terminal through various expanded channels such as various messaging channels and web browsing channels, So that it can recognize the advertisement product and contribute to the sales increase of the merchant.

In addition, by utilizing existing messaging channels such as publicity text messages, 114 announcement messages, and credit card approval history messages, a contextual awareness-based merchant marketing campaign such as merchant-related information or surrounding merchant information can be combined to activate a messaging channel The mobile communication company can expect a profit for service provision and further induce a second induction to purchase the social commerce gift certificate through the merchant marketing campaign so as to additionally generate a large amount of messaging according to the settlement of the social commerce gift certificate, Both card companies and telcos are expected to generate revenue.

1 is a diagram illustrating a web messaging system that provides a marketing campaign page according to an embodiment of the present invention.
2 is a diagram for explaining the concept of web messaging provided by the campaign relay server according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of a marketing campaign page according to an embodiment of the present invention.
4 is a block diagram of a campaign relay server according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating an operation of a web messaging system according to an embodiment of the present invention.
6 is a diagram illustrating a process of mapping a mobile web URL to a text message in the campaign relay server according to an embodiment of the present invention.
FIG. 7 is a diagram for explaining a marketing campaign method for inducing a secondary access through a combination of a mobile web URL of the present invention to a credit card authorization history message.
FIG. 8 is a diagram for explaining a location based real-time marketing campaign method by combining a mobile web URL of the present invention in an approval details message of a credit card company.
9 is a diagram for explaining a process in which a user terminal receives a mobile discount coupon in a location based real-time marketing campaign.
10 is a diagram for explaining a process in which a user terminal receives a social commerce voucher in a location based real-time marketing campaign.
11 is a flowchart illustrating a process of issuing a social commerce gift certificate in a server according to an embodiment of the present invention and performing a payment process.
12 is another example of a flowchart for explaining a process of issuing and processing payment of a social commerce gift certificate in a server according to an embodiment of the present invention.
FIG. 13 is another example of a flowchart illustrating a process of issuing a social commerce gift certificate in a server according to an exemplary embodiment of the present invention and performing a payment process.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

1 is a diagram illustrating a web messaging system that provides a marketing campaign page according to an embodiment of the present invention.

1, a web messaging system according to an exemplary embodiment of the present invention includes a user terminal or a merchant terminal (a payment terminal or a web browsing terminal) through a network such as a wired / wireless Internet, a WCDMA, a WiFi, (LBS) 100, an open API (Application Program Interface) providing server 200, and a transaction generating server 300 for managing the merchant management database 310. The LBS (Location Based System / Server) A campaign relay server 400, and a terminal model database 500 for sharing a model of the mobile terminals of the mobile communication companies.

In particular, the campaign relay server 400 for relaying the marketing information of the merchant to the user terminal through the network according to the present invention configures a marketing campaign page (S600) corresponding to the merchant code on the basis of the stored merchant information, 2, a short URL for mobile use, a QR code, and an NFC tag (using an NFC module mounted on the user terminal, for short-distance wireless communication) to the tag An electronic tag such as RFID for reading the included information), or extracts a marketing campaign page (S600) corresponding to the corresponding merchant code from the database at the request of the user terminal through a URL linked to text or image on a web page or the like To the user terminal, so that the user terminal corresponds to the corresponding merchant code Merchant review information S620 including basic advertisement information S610 for a merchant shop (a merchant requested in a user terminal using a shortened URL for mobile web, etc.), customer's evaluation using an affiliate store corresponding to the merchant code, Interest inducing information (S630) including a window for inducing a discount coupon of a business (a credit card company, a financial institution, etc.) or a gift for attracting a gift or participating in an event, at least one merchant location around an affiliated store corresponding to the affiliated store code , Real-time location-based peripheral information (S640) including a window for inducing interest in basic shopping information, discount coupons, purchasing a social commerce certificate, receiving a gift, or participating in an event can be searched for . In addition, in the marketing campaign page (S600), a free call window (S660) for inducing a free telephone inquiry to a merchant corresponding to the merchant code can be displayed in the S610 or in a separate area, A free call window (S660) for directing a free phone inquiry to at least one or more other merchant shops around the mobile phone (e.g., a merchant requested by a shortened URL for mobile web) may be displayed in the S640 or in a separate area. In addition, the marketing campaign page (S600) may include a window (S650) for inducing participation in a customer satisfaction index (CSI) survey for a merchant corresponding to the merchant code.

As described above, the present invention provides an environment in which a small-sized business person or a corporation can actively perform a marketing campaign to a user terminal through various channels such as various messaging channels and web browsing channels.

For example, a user may receive a text message such as an SMS (Short Message Service), an LMS / MMS (Long Message Service / Multimedia Message Service), or an e-mail or direct message (DM), a push notification, Or an instant message (such as a message sent or received via a messenger). At this time, the merchant can recognize the merchandise sold through the callback URL (Uniform Resource Locator) or the campaign page included in the message. As a result, the user will be able to search for detailed information on the product, such as promotional contents or discounts, on a page linked to the callback URL or on a page linked to an image or the like on a campaign page or any text list on the campaign page. do.

In addition to the above-mentioned callback URL, in the present invention, an abbreviated URL for a mobile web is transmitted to a user via a user terminal such as a text message, an email, a direct message, an instant message, or a message for a social network (including Twitter, Facebook, YouTube, (S-URL: Shorten-URL). When the user terminal transmits the selected information, the relay server can provide a marketing campaign page for the corresponding address information. Here, the abbreviated URL for the mobile web is the URL of an existing callback URL or a URL provided by the browser's web page, for example, "http: // kbcard.kt.geodelic.ws/ kbcard / index.jsp? CEL = C7C191B1- 2AE7- 5DAD- Long address information such as ADC6-4331D070A3 FC & PN = 00000000000 & MO = IP3 & ST = KB & RU ......... " Quot; / ABCDE ", the relay server 400 of the present invention analyzes this address information and provides a marketing campaign page for the corresponding merchant code.

As shown in FIG. 3, the marketing campaign page (S600) provided by the relay server of the present invention includes a merchant point corresponding to the corresponding merchant point code Merchant review information (S620) including an evaluation of the customer using the merchant corresponding to the merchant code, a discount coupon of a company (card company, financial institution, etc.) generating the messaging transaction Interest inducing information S630 including a window for inducing interest in receiving a gift or participating in an event, basic promotional information for at least one merchant around the merchant corresponding to the merchant code, discount coupon, social commerce gift certificate Real-time location-based peripheral information, including windows for attracting purchases, receiving gifts, or attracting attention to event participation (S64 0). In addition, a free call window (S660) for inducing a free phone inquiry to a merchant corresponding to the merchant code can be displayed in the S610 or in a separate area. In addition, the merchant A free call window (S660) for directing a free phone inquiry to at least one or more other merchant shops around the mobile phone (e.g., a merchant requested by a shortened URL for mobile web) may be displayed in the S640 or in a separate area. In addition, the marketing campaign page (S600) may include a window (S650) for inducing participation in a customer satisfaction index (CSI) survey for a merchant corresponding to the merchant code.

In order to provide such a marketing campaign page (S600) by diversifying marketing channels, in the present invention, a URL obtained by scanning a QR (Quick Response) code in the form of an offline two-dimensional image with a camera of a user terminal (Shortened URL or general URL for mobile web) obtained by short-distance wireless communication with an offline electronic tag (RFID or the like) using an NFC (Near Field Communication) module mounted on the terminal, ), Information on a URL (a shortened URL for mobile web or a general URL) linked to text or an image on a web page provided to the user terminal, or the like is requested to request the marketing campaign page (S600) can do. For example, a user terminal including a mobile terminal, a smart TV such as an IPTV, and the like may be connected to a search site, a social network service (SNS), or the like in such a manner as widget execution, smartphone application execution, IP address input, (For example, pages for Twitter, Facebook, YouTube, blog, etc.), RSS (Rich Site Summary / Really Simple Syndication), UCC (User Created Contents), PodCasting, A marketing campaign page (S600) may be requested from the web page provided in the terminal and information about a URL linked to the text or image (a shortened URL for mobile web or general URL) may be used to diversify marketing channels have.

The user terminal or merchant terminal (payment terminal or web browsing terminal, etc.) mentioned in the present invention may be a smart phone, but is not limited thereto, and may be a notebook PC, a desktop PC, a Palm (PCS) phone, a synchronous / asynchronous IMT-2000 (International Mobile Telecommunication-2000) capable of wireless communication, a personal digital assistant (PDA) Digital assistant, a wireless application protocol phone (WAP phone), a mobile play-station, a portable multimedia player (PMP) and other portable electronic devices Or various electronic devices or devices throughout the enterprise community.

Hereinafter, the operation of the campaign relay server 400 according to an embodiment of the present invention will be described in detail with reference to FIGS. 4 and 5. FIG.

4 is a block diagram of a campaign relay server 400 according to an embodiment of the present invention.

4, the campaign relay server 400 according to an exemplary embodiment of the present invention includes a merchant management unit 410, a merchant database 411, a merchant code extraction unit 420, a core module 430, a marketing database 431, a page providing unit 440, an additional service processing unit 450, and an interworking gateway 460. The above elements of the campaign relay server 400 according to an exemplary embodiment of the present invention may be implemented by hardware, software, or a combination thereof.

First, the operation of each part of the campaign relay server 400 will be briefly described below.

The merchant management section 410 stores merchandise information such as a merchandise registration target code, a merchant name, a location (address, etc.), a merchant phone number, merchant terminal information Discount coupons, purchases of social commerce vouchers, information on a window for inducing interest in receiving a gift or participating in an event, or free call window), and stores merchant information corresponding to each merchant code into a merchant store And stores it in the database 411. The information on the purchase of the social commerce voucher includes information on the purchase window, information on the purchase method, and the like. Such merchant information can be received from the merchant and can be registered. As described below, the merchant information can be opened at the merchant store so that the merchant can directly edit the merchant information.

When the merchant information is registered in the merchant database 411 as described above, the core module 430 generates a marketing campaign page S600 including the configurations (S610 to S660) as shown in FIG. 2/3 corresponding to each merchant code And store it in the marketing database 431. Accordingly, as shown in FIG. 2/3, in response to a request from the user terminal through URLs linked to text or images in a mobile-oriented short URL, QR code, NFC tag, or web page through various channels, The marketing campaign page (S600) corresponding to the code may be extracted from the marketing database 431 and provided to the user terminal. At this time, the page providing unit 440 can refer to the terminal model database 500 by network communication through the interworking gateway 460 and process the marketing campaign page S600 in a form suitable for displaying on the screen of the corresponding user terminal have.

The user terminal may be a shortened URL for the mobile web embedded in text messages, email, direct messages, push notifications or instant messages, or messages for social networks (including Twitter, Facebook, YouTube, KakaoTalk, A method of transmitting the information by selecting a callback URL, a method of transmitting information about a URL acquired by scanning a QR code offline with the camera, and a method of transmitting information about a URL acquired from an NFC tag by short-range wireless communication using an NFC module Or a method of transmitting information about a URL linked to text or an image on a web page, or the like, in order to receive a marketing campaign page (S600).

As described above, the marketing campaign page (S600) includes basic advertisement information (S610) for an affiliated store corresponding to the corresponding affiliate store code, which is displayed in each area of the user terminal screen as shown in Fig. 2/3, (S620), which includes a window for deriving a discount coupon or gift for a company that generates a messaging transaction, or a window for attracting interest to an event, a merchandise review information Real-time location-based peripheral information including at least one merchant information about an affiliate store corresponding to the merchant code, a basic advertisement information, or a window for attracting discount coupons, purchasing a social commerce gift certificate, S640), a window for inducing participation in the customer satisfaction survey for the merchant corresponding to the merchant code S650), or a free call window (S660) for directing a free phone inquiry to an affiliated store corresponding to the affiliated store code or to at least one or more merchant stores around the affiliated store.

In addition, address information (URL, etc.) of a marketing campaign page corresponding to each merchant code is stored in the merchant database 411. For example, a marketing campaign page S600 is provided from the user terminal through various channels as described above The merchant code extracting unit 420 extracts the address information of the marketing campaign page (S600) included in the request (the short URL for the mobile web, the callback URL, the QR code, and the URL obtained by scanning the NFC tag) , Information on a URL linked to text or an image on a web page, and the like) can be extracted from the merchant database 411. Accordingly, the core module 430 can extract the marketing campaign page (S600) corresponding to the corresponding merchant code from the marketing database 431 and provide it to the user terminal. In some cases, the core module 430 may store address information (a shortened URL for a mobile web, a callback URL, a QR code, a URL obtained by scanning an NFC tag, or the like) of a marketing campaign page (S600) Information on a URL linked to a text or an image on a page, and the like) from the marketing database 431 and provide the extracted marketing campaign page S600 to the user terminal.

Further, the franchisee can also edit the franchisee information registered in the franchisee database 411. For example, in response to a request from an affiliate terminal through a network, the core module 430 can retrieve the affiliate shop information corresponding to the affiliate shop code from the affiliate shop database 411 and provide it to the affiliate shop terminal, When the edited information of the merchant information is transmitted, the core module 430 can update and store the merchant information in the merchant database 411. For example, a merchant's store owner may store merchant name, merchant location (address, etc.), merchant phone number, merchant terminal information (telephone number, etc.) or publicity information (such as merchant summary information, geographical information, The information for purchasing a gift certificate, a window for attracting a gift or receiving an event, or a free call window) can be edited and updated in S610.

The interworking gateway 460 enables communication with the external LBS 100, the open API providing server 200, the transaction generating server 300, and the terminal seed database 500 through the network.

The core module 430 requests the open API providing server 200 through the interworking gateway 460 to collect information on the customer's evaluation using the merchant corresponding to the corresponding merchant code, As merchant review information (S620 in FIG. 2 / FIG. 3). For example, a customer using a merchant can leave an evaluation of the merchant through the blog, the cafe, or the bulletin board on the web site, for example, the commentary, the video, the image, etc., The core module 430 may collect information on the evaluation of the customer using the predetermined retrieval means, and may send the retrieved information to the marketing campaign As merchant review information (S620 in FIG. 2 / FIG. 3) corresponding to the corresponding merchant code in the page (S600).

The core module 430 requests the LBS 100 to collect information about at least one merchant within a predetermined radius at an affiliated store corresponding to the affiliated store code and stores the affiliated store code corresponding to the collected information on the affiliated store (Such as basic promotional information, a discount coupon, a purchase of a social commerce gift certificate, a window for attracting interest in receiving a gift or participating in an event, etc.) corresponding to the merchant code extracted and extracted from the database 411 is stored in the merchant database 411 ) And include it as the real-time location-based peripheral information S640 in the marketing campaign page (S600). For example, the LBS 100 has a geographical information system, and searches for location information such as an address, cross name, area name, and the like, and obtains information about a franchise, a name, a building name, The core module 430 can transmit the location information of the merchant corresponding to the merchant code to the LBS 100 and request the peripheral information about at least one merchant within the predetermined radius, (Name, location, and the like) about the merchant that the merchant 100 searches for and replies to thereby extract the merchant code from the merchant database 411. In the merchant database 411, each merchant code can be managed in association with the name, location information, telephone number, and the like of the merchant.

The core module 430 is connected to a corresponding company (a financial institution such as a credit card company, a 114 guide mobile communication company, etc.) that generates a messaging transaction (SMS, LMS, MMS, etc.) from the transaction generating server 300 via the interworking gateway 460, A window for collecting information on a discount coupon or a gift reception or an event participation to be performed in the marketing campaign page S600 may be included as interest inducing information S630.

For example, when the transaction generating server 300 is a credit card company server, when the credit card company server notifies the user terminal of approval details after payment is made through the merchant terminal (payment terminal), a text message (SMS, LMS, MMS, and the like) including the abbreviated URL for the mobile web. Accordingly, the receiving user terminal can select the abbreviated URL for the mobile web in the text message and transmit the request including the corresponding information, 430 may extract the address information (URL, etc.) of the marketing campaign page S600 from the request and provide the marketing campaign page S600 including the interest inducing information S630 to the user terminal.

Also, for example, when the transaction generating server 300 is the telephone number information server 114 of the mobile communication company, in response to the telephone number inquiry through the user terminal, When notifying the user terminal, the user can be notified of the SMS including the abbreviated URL for the mobile web. The core module 430 extracts the address information (URL or the like) of the marketing campaign page from the corresponding request, and transmits the address information (URL or the like) To the user terminal, a marketing campaign page (S600) of the affiliated store.

In addition, when a phone inquiry is received from a user terminal subscribing to the caller's number display service to a landline telephone of an affiliated store, the caller's number may be displayed on the landline telephone of the merchant, You can notify the promotional message including the abbreviated URL. The core module 430 extracts the address information (URL, etc.) of the marketing campaign page from the corresponding request, and transmits the address information (URL, etc.) of the marketing campaign page to the corresponding merchant And provide a marketing campaign page (S600) to the user terminal.

Meanwhile, the supplementary service processing unit 450 can process necessary additional services such as processing for customer satisfaction survey and processing for free call service.

For example, as shown in FIG. 2, the marketing campaign page (S600) displays a window (S650) for inducing participation in customer satisfaction surveys for merchants corresponding to the merchant code displayed in a certain area of the user terminal screen When the user terminal selects the corresponding window, the supplementary service processing unit 450 interactively displays the page (window or window) on which the user can select the questionnaire used page (or window) (satisfaction, dissatisfaction, (Information on satisfaction, dissatisfaction, normal, etc.) from the user terminal, it can be stored in the merchant database 411. Accordingly, the core module 430 may utilize the corresponding response stored in the merchant database 411 as the merchant review information S620 to be included in the marketing campaign page S600.

Alternatively, as shown in FIG. 2/3, the marketing campaign page (S600) is free of charge to induce a free telephone inquiry to an affiliated store corresponding to the corresponding merchant code or at least one merchant shop around the merchant code displayed in a certain area of the user terminal screen And a call window (S660). The user terminal can request the call by selecting the corresponding window. Accordingly, the supplementary service processing unit 450 requests a call to the corresponding merchant (based on the telephone number of the merchant information) interactively and generates a ringback tone in the exchange (for example, a mobile communication company's exchange) , It is possible to change the user terminal requesting the call to the calling terminal so that free calls can be made between the terminal of the corresponding merchant and the user terminal.

FIG. 5 is a flowchart illustrating a more detailed operation of the web messaging system according to an exemplary embodiment of the present invention. Referring to FIG.

First, in the transaction generating server 300 generating a messaging transaction (SMS, LMS, MMS, etc.) such as a credit card company server and a telephone number information server 114 of a mobile communication company, a contracted URL for a mobile web or a QR code The NFC tag, or a URL that can be linked in a web page, etc., can be managed in the merchant management database 310. If necessary, the merchant information of the merchant database 411 is received in accordance with the processing of the core module 430 May be stored in the merchant store management database 310 so that the database may be shared (S10).

Accordingly, for example, when the transaction generating server 300 is a credit card company server, when payment is made through the merchant terminal (payment terminal) and the credit card company server notifies the user terminal of the approval details, (SMS, LMS, MMS, and the like) (S20), and notifies the user terminal of the text message including the approval details and the abbreviated URL for the mobile web related to the corresponding merchant (S21).

Also, for example, when the transaction generating server 300 is the telephone number information server 114 of the mobile communication company, in response to the telephone number inquiry through the user terminal, When notifying the user terminal, a short message for the mobile web associated with the member of the inquiry telephone number is included in the text message (S30), and a text message including the inquired telephone number and the shortened mobile Web URL is notified to the user terminal (S31).

In addition, when a telephone inquiry is received from a user terminal subscribed to the caller's number display service to a landline telephone of an affiliated store, the caller's number may be displayed on the landline telephone of the merchant's terminal. It may notify the advertisement information (such as the name of the merchant) including the shortened URL for the mobile web related to the merchant.

As described above, the transaction generating server 300 may configure the text message to include the abbreviated URL for the mobile web related to the merchant and notify it to the user terminal, or the merchant terminal may configure the text message to include the abbreviated URL for the mobile web related to the merchant The core module 430 may send a text message containing only the contents (for example, "~~ guidance") without the abbreviated URL for the mobile web from the transaction generating server 300 or the merchant terminal And generates an abbreviated URL for the mobile web that is mapped and notifies the abbreviated URL to the user terminal by including the abbreviated URL in a text message.

6 is a diagram illustrating a process of mapping a mobile web URL to a text message in the campaign relay server 400 according to an embodiment of the present invention.

For example, as shown in 810 of FIG. 6, the core module 430 receives a text message including contents of approval history, telephone number response history of inquiry, merchant shop publicity information, etc. from the transaction generating server 300 or the merchant terminal . As shown in 810 of FIG. 6, the SMS message includes a merchant name (an affiliate shop / a publicity merchant shop having an affiliate shop / inquiry phone number using a card), and the core module 430 displays a text message (Server) / 114 information carrier (server) / merchant terminal, etc.) of the originator (server) / merchant terminal (merchant terminal)

In the merchant database 411, the merchant codes are managed in correspondence with the merchant name, location information, and telephone number, and address information (shortened URL, general URL, etc.) of the marketing campaign page corresponding to each merchant code is managed. The core module 430 transmits the key value KEY1 corresponding to the key number KEY1 of the merchant name included in the text message or the key value KEY2 corresponding to the telephone number of the caller (the card company (server) / 114 communication server (server) It is possible to generate a corresponding abbreviated URL for the mobile web and generate a new text message 820 including the created abbreviated URL for mobile web and notify the user terminal. At this time, the sender may be the relay server 400, but it is preferable that the sender (the card company (server) / 114 communication company (server) / merchant terminal, etc.) that originally transmitted the text message is displayed as a caller to the user terminal . As shown in 820 of FIG. 6, it is sufficient that the length of the shortened URL for the mobile web in the text message is about 10 bytes. In the case of the SMS, the remaining 80 bytes are the contents of the original text message (approval history, inquiry telephone number response history, And the name of the merchant). In the case where the original sender is a card issuer (server) / 114 communication service provider (server), the core module 430 can generate a shortened mobile URL for the mobile web by using only the key value KEY1 of the merchant name, When the sender is the merchant terminal, the key value (KEY1) corresponding to the telephone number of the sender (the card company (server) / 114 communication company (server) / merchant terminal etc.) You can generate abbreviated URLs.

On the other hand, if the merchant information is registered in the merchant database 411 as described above, the core module 430 may generate a marketing campaign page S600 including the configurations S610 to S660 as shown in FIG. 2 corresponding to each merchant code The core module 430 is connected to the corresponding vendor for generating a messaging transaction (SMS, LMS, MMS, etc.) from the transaction generating server 300 through the interworking gateway 460 (E.g., a financial institution such as a credit card company, a 114 information carrier, etc.), a window for collecting information on a discount coupon, a gift reception, or an event participation and inducing the interest is displayed on the marketing campaign page S600 as interest inducing information S630 (S40).

The core module 430 requests the open API providing server 200 through the interworking gateway 460 to collect information on the customer's evaluation using the merchant corresponding to the corresponding merchant code and transmits the collected information to the marketing campaign page S600 As merchant review information (S620 in FIG. 2 / FIG. 3). For example, a customer using a merchant can leave an evaluation of the merchant through the blog, the cafe, or the bulletin board on the web site, for example, the commentary, the video, the image, etc., The open API providing server 200 can provide the open API providing server in an open API form for use in another server (S50). The core module 430 collects information on the evaluation of the customer using the predetermined search means, (S620 in FIG. 2 / FIG. 3) corresponding to the corresponding merchant code in the page (S600) (S51).

In addition, the core module 430 requests the LBS 100 to collect information about at least one merchant within a predetermined radius at the merchant corresponding to the merchant code, and stores the merchant code corresponding to the collected merchant information in the merchant database (Basic advertisement information, a discount coupon, a purchase ticket for a social commerce gift, a window for attracting interest in receiving a gift or participating in an event, etc.) corresponding to the extracted merchant code extracted from the merchant database 411, And may be included in the marketing campaign page S600 as real-time location-based peripheral information S640. For example, the LBS 100 has a geographical information system, and searches for location information such as an address, cross name, area name, and the like, and obtains information about a franchise, a name, a building name, The core module 430 can transmit the location information of the merchant corresponding to the merchant code to the LBS 100 and request the peripheral information about at least one merchant within the predetermined radius, (Name, location, and the like) about the merchant that the merchant 100 searches for and replies to thereby extract the merchant code from the merchant database 411. In the merchant database 411, each merchant code can be managed in association with the name, location information, telephone number, and the like of the merchant.

The merchant management section 410 also stores merchandise information such as merchandise registration code to be registered, merchant name, location (address), merchant phone number, merchant terminal information (telephone number, etc.), or promotional information (such as merchant summary information, Discount coupons, purchases of social commerce vouchers, information on a window for inducing interest in receiving a gift or participating in an event, or free call window), and stores merchant information corresponding to each merchant code into a merchant store And stores it in the database 411 (S60). Accordingly, the core module 430 stores the publicity information and the like on the marketing campaign page (S600) based on the merchant information registered in the merchant database 411 as the publicity information 310 for the merchant corresponding to the merchant code .

The merchant information can be received from the merchant and registered in the merchant shop, so that the merchant can directly edit the merchant information. That is, for example, the merchant terminal may be authenticated by selecting or clicking a predetermined window displayed by the browser in order to edit the merchant information managed in the merchant database 411. The authentication method includes a method of inputting an ID / password, a method of inputting a telephone number, a method of inputting authentication information such as a resident number and a telephone number according to voice guidance through an ARS (Auto Response Service) when the merchant terminal is a portable terminal If the core module 430 receives a request from the merchant terminal to edit the merchant information through such authentication, the core module 430 receives the request for editing the merchant information from the merchant database 411, The core module 430 can update the merchant point information in the merchant point database 411 and store the updated merchant point information in the merchant point database 411 . For example, a merchant's storeholder is a merchant store's name, merchant location (address, etc.), phone number, or promotional information (merchant summary information, geographical information, such as promotional content, discount coupons, social commerce gift certificates, A window for inducing interest of the user, or information on a free call window, etc.), and can update and update basic advertisement information displayed as S610.

In addition, the core module 430 may include a window (S650) for inducing participation in the customer satisfaction survey for an affiliated store corresponding to the affiliated store code in the marketing campaign page (S600), a merchant corresponding to the affiliated store code, (S660) for inducing a free phone inquiry to at least one merchant of the merchant.

A marketing campaign page (S600) including the configurations (S610 to S660) as shown in FIG. 2 corresponding to each merchant code is constructed and stored in the marketing database 431 (S70) When receiving a text message including an abbreviated URL for the mobile web from the affiliate terminal 300 or the merchant terminal in step S32, the user terminal receiving the text message selects the abbreviated URL for the mobile web in the text message, (S80). The core module 430 extracts the address information (URL, etc.) of the marketing campaign page S600 from the request and extracts the corresponding merchant code by referring to the merchant database 411 (S81) 431 to extract the corresponding marketing campaign page (S600) and provide it to the user terminal (S82). At this time, the page providing unit 440 refers to the terminal model database 500 through the network communication through the interworking gateway 460 and displays the marketing campaign page (not shown) from the core module 430 S600) can be processed and transmitted.

FIG. 7 is a diagram for explaining a marketing campaign method for inducing a secondary access through a combination of a mobile web URL of the present invention to a credit card authorization history message. FIG. 8 is a diagram for explaining a location based real-time marketing campaign method by combining a mobile web URL of the present invention in an approval details message of a credit card company. 9 is a diagram for explaining a process in which a user terminal receives a mobile discount coupon in a location based real-time marketing campaign.

As shown in FIG. 7, the user can receive the marketing campaign page S600 by using the merchant information S610, the merchant review information S620, the interest inducing information S630, the real-time location-based peripheral information S640, So that the secondary connection can be induced. For example, as shown in FIG. 8, the user can receive a coupon or a gift from various information displayed on the terminal, and can inquire the reservation or various merchant-related information according to the information of the page (S90). For example, as shown in FIG. 9, when a discount coupon is requested from a user terminal, a text message dispatch window is popped up and a discount coupon is applied to the merchant code by simply inputting a known merchant code and selecting a shipping key. Accordingly, the financial institution terminal such as the credit card company or the merchant terminal can approve the application and transmit the electronic discount coupon to the user terminal.

In addition, for example, if the user selects the window S650 for inducing participation in the customer satisfaction survey for the merchant corresponding to the merchant code displayed on the marketing campaign page S600 in a certain area of the user terminal screen , The supplementary service processing unit 450 interactively provides the corresponding user terminal with a page (or window) (a page or a window from which the user can select satisfaction, dissatisfaction, normal, etc.) The information on the merchant database 411). Accordingly, the core module 430 may utilize the corresponding response stored in the merchant database 411 as merchant review information S620 to be included in the marketing campaign page S600 (S91).

Alternatively, a user may enter a free call window (S660) for inducing a free phone inquiry to an affiliated store corresponding to the affiliated store code, or at least one or more affiliated stores around the affiliated store, displayed in a certain area of the user terminal screen in the marketing campaign page (S600) ) To request a call. Accordingly, the supplementary service processing unit 450 requests a call to the corresponding merchant (based on the telephone number of the merchant information) interactively and generates a ringback tone in the exchange (for example, a mobile communication company's exchange) The user terminal requesting the call may be changed to the calling terminal so that the terminal of the corresponding merchant and the user terminal can communicate with each other (S92).

On the other hand, as in S21 and S31, if the core module 430 receives characters (for example, "to guide") without any abbreviated URL for mobile web from the transaction generating server 300 or the merchant terminal, (SMS) of a merchant terminal or a merchant terminal that transmits a text message when a short message for a mobile web is generated and is included in a text message and notified to a user terminal URL (hereinafter referred to as URL-O), which is address information of a web page such as basic advertisement information S610 or interest inducing information S630 directly managed by the transaction generating server 300 or a merchant (server) (Including the contents of the received text message) to the user terminal. For example, when the URL-O is http://kbcard.kbstar.com/shop/01234, the marketing database 431 stores "http://kt.kr/Ab123" as the corresponding abbreviated URL for the mobile web, And the core module 430 can notify the abbreviated mobile web abbreviated URL to the user terminal. However, in the present invention, a redirect URL (hereinafter referred to as "URL-r") corresponding to the corresponding abbreviated URL for mobile web is stored in the marketing database 431 as "http://kbcard.kbstar.com/shop/01234? quot ;, " ktValidThrough = 20111231235959 & ktValidServer = aaa & ktValidKey = abcd1234 ", and the information added with the redirect information token (RIT) to the URL-O can be further managed.

The redirect information token RIT includes a server name (for example, a name of a server for performing redirection) (for example, a server name , The name of the relay server (for example, ktValidServer = aaa in the example), and a validation key (for example, the code for certain validation, such as ktValidKey = abcd1234 in the example above).

The core module 430 can generate shortened URLs for the mobile web of URL-O for the web pages of a large number of clients managed in the marketing database 431, that is, the transaction generating server 300 or the merchant The URL-O may be stored in duplicate in the storage means of the marketing database 431 for the same abbreviated URL for the mobile web, so that the validity period is managed in the RIT as described above. Needs to be. Also, in the customer company 300 or the like, it is possible to know what type of terminal the user terminal requesting through the URL (URL-O) is, but it may not be able to distinguish which server has been redirected. To do this, the server name that performed the redirect can be inserted into the RIT. In addition, the validation key inserted in the RIT indicates whether the page is necessary for a marketing campaign, such as an error page or a harmful spam page, and can be used when necessary.

When the user terminal receives the text message including the shortened URL for the mobile web from the core module 430, the URL-O and URL-r corresponding to the shortened URL for the mobile web are managed in the marketing database 431, The user terminal receiving the URL may select the shortened mobile URL for the mobile web in the text message and request the corresponding marketing campaign page (S600). At this time, the core module 430 first confirms the URL-r corresponding to the abbreviated URL for the mobile web of the request, and if the URL-r is authenticated, the core module 430 redirects the URL-r to the URL-r and transmits the basic advertisement information S610, S630) and the like may be provided to the user terminal. The core module 430 determines whether it is within a valid period by referring to the valid period information of the RIT, and can determine whether it is a necessary page other than an error page or a harmful spam page by referring to the validity key of the RIT, If it is within the expiration date and it is a necessary page, it can be redirected to URL-r with successful authentication. The message at the time of redirecting to URL-r includes URL-r information and user terminal information (information of terminal number, model, etc.).

If necessary, the transaction generating server 300 or the merchant (server) authenticates the page of the URL-O by referring to the RIT of the URL-r when necessary, authenticates the validity period, the server name performing the redirect, , And can provide a page of the corresponding URL URL-O to the user terminal after authentication. The transaction generating server 300 or the merchant (server) can also perform the validity period determination and the hazard verification from the RIT. If the server that has performed the redirect is a registered server, the page of the address URL-O is provided . The transaction generating server 300 or the merchant (server) refers to the terminal information, the model, and the like of the corresponding user terminal and displays the page of the corresponding URL URL-O on the marketing campaign page (S600) in a form suitable for display on the screen of the corresponding user terminal. As shown in FIG.

10 is a diagram for explaining a process in which a user terminal receives a social commerce voucher in a location based real-time marketing campaign.

As shown in S82 of FIG. 5, when the core module 430 extracts the marketing campaign page S600 and provides the extracted marketing campaign page S600 to the user terminal, the core module 430 may provide interest to the user by using the real-time location based peripheral information S640, The user can receive coupons or gifts from various kinds of information displayed on the terminal as shown in FIG. 8/9 and can inquire information related to reservation or various merchant stores according to the information of the page, and in particular, The user can purchase the social commerce voucher through payment by selecting a window for purchasing the social commerce voucher among the real-time location-based peripheral information S640 of the marketing campaign page S600.

As described above, the merchant database 411 manages information on the purchase of the social commerce vouchers, such as information on the purchasing window for purchasing the social commerce vouchers, information on the purchase method (including the limited quantity information) The module 430 may manage the information on the purchase of the social commerce voucher in the marketing database 431 so as to process the process of purchasing the social commerce voucher when the marketing campaign page S600 is configured.

Similar to the core module 430, the transaction generating server 300 or the merchant server (server) may also receive the social commerce voucher (S640) of the real-time location-based peripheral information S640 of the marketing campaign page (S600) When a user wishes to purchase a social commerce gift certificate by selecting a window for purchase, he or she refers to a predetermined database for managing information on the purchase of the social commerce gift certificate (purchase method information, limited quantity information, etc.) Process.

11 is a flowchart illustrating a process of issuing a social commerce gift certificate in a server according to an exemplary embodiment of the present invention and performing a payment process.

As a first purchase method, the user selects a window for purchasing a social commerce gift certificate among the real-time location-based surrounding information (S640) of the marketing campaign page (S600) through the terminal to apply for a social commerce gift certificate (S110 ).

The transaction generating server 300, the affiliate shop (server), or the core module 430 refers to the predetermined database 431 or the like for managing information on the purchase of the social commerce gift certificate (purchase method information, (N) of the limited number (for example, N number of natural numbers) is exceeded. If not, the application is received within the limited number N already registered in the database (S120). In the case where the accumulated number of settlements has already been filled with the limited quantity N, a message such as "finished" may be provided to the user terminal (S140). The core module 430 or the like provides a settlement screen to the user terminal in step S130 and performs settlement processing such as payment of a card and transfer of money, To the user terminal (S131). The user can receive an electronic social commerce voucher including a certificate number, a bar code, and the like in the form of a text message such as SMS or MMS. The user can present the social commerce voucher to the corresponding merchant (buffet restaurant, department store, mart, etc.) and receive the goods or service (S150).

12 is another example of a flowchart for explaining a process of issuing and processing payment of a social commerce gift certificate in a server according to an embodiment of the present invention.

As a second purchase method, the user selects a window for purchasing a social commerce voucher among the real-time location-based peripheral information (S640) of the marketing campaign page (S600) through the terminal to apply for the social commerce voucher (S210 ).

The transaction generating server 300, the affiliate shop (server) or the core module 430 receives a reservation acceptance for the application (S211) and a message such as "Reserved" (S212) Refers to a predetermined database 431 for managing information (purchase method information, limited quantity information, etc.), and judges whether or not the cumulative quantity of reservations exceeds the limited quantity (for example, N natural numbers) , The reservation acceptance is received within the limited quantity (N) pre-registered in the database (S220). In the case of receiving the reservation acceptance, information on the user input by the user (phone number, e-mail address, SNS ID of the mobile terminal, resident registration number, name, etc., if necessary) can be managed in the predetermined database 431 and the like.

In the case where the accumulated number of settlements has already been filled with the limited quantity N, the core module 430 or the like induces users to purchase the corresponding gift voucher (S212). For example, there is a payment process for a reservation through a text message, e-mail, SNS (social network service) (including Twitter, Facebook, YouTube, blog, etc.) (Purchase subscription), and at this time, information such as a contracted URL for a mobile web, a callback URL, or a web page URL that can receive the corresponding payment screen may be included. Accordingly, the user accesses the corresponding web page through the user terminal to select the purchase (S230), and the core module 430 or the like provides the settlement screen to the user terminal (S231) Card payment, account transfer, etc.) to the user terminal (S232). The user can receive an electronic social commerce voucher including authentication information such as a gift voucher number and a bar code in the form of a text message such as SMS or MMS through the user terminal. The user can present the social commerce voucher to the corresponding merchant (buffet restaurant, department store, mart, etc.) and receive the goods or service (S240).

FIG. 13 is another example of a flowchart illustrating a process of issuing a social commerce gift certificate in a server according to an exemplary embodiment of the present invention and performing a payment process.

As a third method of purchase, the user selects a window for purchasing a social commerce voucher from the real-time location-based peripheral information (S640) of the marketing campaign page (S600) through the terminal to apply for a social commerce voucher (S310 ).

The transaction generating server 300, the merchant (server) or the core module 430 receives a reservation acceptance for the application (S311) and a message such as "Reserved" (S312) Refers to a predetermined database 431 for managing information (purchase method information, limited quantity information, etc.), and judges whether or not the cumulative quantity of reservations exceeds the limited quantity (for example, N natural numbers) The reservation acceptance is received within the limited quantity N already registered in the database (S320). In the case of receiving the reservation acceptance, information on the user input by the user (phone number, e-mail address, SNS ID of the mobile terminal, resident registration number, name, etc., if necessary) can be managed in the predetermined database 431 and the like.

In a case where the accumulated number of settlements has already been filled with the limited quantity N, the core module 430 or the like induces the merchant for the corresponding social commerce merchandise to prepare the merchandise by the limited quantity N at step S330. For example, a product preparation process for a reservation through a text message, email, SNS (social network service) (including Twitter, Facebook, Youtube, blog, etc.) to a merchant such as a buffet restaurant, a department store, And information such as a shortened URL for mobile web, a callback URL, or a web page URL that can receive the approval screen can be included at this time. When the merchandise is prepared by the limited quantity (N) at the merchant shop, the core module 430 or the like can recognize the merchandise by accessing the corresponding page through the terminal (S331).

After receiving the approval of the merchant, the core module 430 or the like guides the users to purchase the corresponding gift certificate (S333). For example, there is a payment process for a reservation through a text message, e-mail, SNS (social network service) (including Twitter, Facebook, YouTube, blog, etc.) (Purchase subscription), and at this time, information such as a contracted URL for a mobile web, a callback URL, or a web page URL that can receive the corresponding payment screen may be included. Accordingly, the user accesses the corresponding web page through the user terminal to select the purchase (S340), and the core module 430 or the like provides a payment screen to the user terminal (S341) Card payment, account transfer, etc.) to the user terminal (S342). The user can receive an electronic social commerce voucher including authentication information such as a gift voucher number and a bar code in the form of a text message such as SMS or MMS through the user terminal. The user can present the social commerce voucher to the merchant (buffet restaurant, department store, mart, etc.) and receive the goods or service (S350).

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

The campaign relay server 400,
The merchant management unit 410
The merchant database (411)
The merchant code extracting unit 420
The core module 430,
Marketing database (431)
The page breaker (440)
The supplementary service processing unit 450,
The interworking gateway (460)

Claims (14)

An interworking gateway for performing communication with an external server;
A first database storing a marketing campaign page corresponding to each merchant code; And
A marketing campaign page corresponding to each merchant code is constructed based on the merchant information, and a marketing campaign page corresponding to the merchant code is extracted from the first database at the request of the user terminal, ≪ / RTI >
The core module may further include a character message for approval details received from the credit card company server when the user terminal performs payment through the merchant terminal or a telephone number inquiry to the telephone number guide server by the user terminal, Extracting merchant information included in a text message corresponding to a telephone number of an inquiry received from the telephone number guide server, transmitting the URL corresponding to the extracted merchant information to the user terminal by including the URL in the text message,
Wherein the user terminal selects a URL included in a text message received from the core module and requests the core module for the URL, and the core module extracts the address information of the marketing campaign page from the request, To the terminal.
The method according to claim 1,
The core module includes:
Based service server through the interworking gateway to collect information on at least one merchant located within a predetermined radius at an affiliated store corresponding to the affiliated store code and store the merchant information corresponding to the collected information on the affiliated store in the marketing campaign Page as real-time location-based perimeter information.
3. The method of claim 2,
Wherein the real-time location based perimeter information of the marketing campaign page includes a window for guiding the merchant's purchase of the social commerce voucher displayed in a certain area of the user terminal screen,
When the window is selected in the user terminal, the external server or the core module refers to the information on the purchase method of the social commerce gift certificate managed in the database, and provides a settlement screen within the limited quantity of the accumulated cumulative quantity And issue an electronic social commerce voucher to the user terminal through settlement.
3. The method of claim 2,
Wherein the real-time location based perimeter information of the marketing campaign page includes a window for guiding the merchant's purchase of the social commerce voucher displayed in a certain area of the user terminal screen,
When the window is selected in the user terminal, the external server or the core module refers to the information on the method of purchasing the social commerce gift certificate managed in the database, guides the users to receive and purchase the reservation up to a limited quantity, Wherein a payment screen is provided for users to pay through the terminal and an electronic social commerce gift certificate is issued to the user terminal through payment.
3. The method of claim 2,
Wherein the real-time location based perimeter information of the marketing campaign page includes a window for guiding the merchant's purchase of the social commerce voucher displayed in a certain area of the user terminal screen,
When the window is selected in the user terminal, the external server or the core module refers to the information on the way of purchasing the social commerce gift certificate managed in the database, receives the reservation up to a limited quantity, After receiving approval from the merchant, the user is instructed to purchase the social commerce gift certificate. The user who has made the reservation receives the electronic social commerce gift certificate from the user terminal through payment by providing a settlement screen for payment through the terminal And processing the web message.
delete The method according to claim 1,
The marketing campaign page is displayed in each area of the user terminal screen.
Promotion information for the merchant corresponding to the merchant code,
The merchant review information including the customer's evaluation using the merchant corresponding to the merchant code,
Interest inducing information including a discount coupon for a company generating a messaging transaction, a window for receiving a gift or inducing interest in event participation,
Real-time location-based peripheral information including at least one merchant information about at least one merchant near the merchant code corresponding to the merchant code, or a window for inducing interest in purchasing a gift or participating in an event, including basic promotional information or discount coupons, ,
A window for inducing participation in the customer satisfaction survey for the merchant corresponding to the merchant code, or
A free call window for inducing a free telephone inquiry to an affiliated store corresponding to the affiliated store code or at least one or more merchant stores around the affiliated store
The web messaging system comprising:
The method according to claim 1,
The core module collects information on discount coupons, gifts, or event participation, which is executed by a corresponding company that generates a messaging transaction from the transaction occurrence server through the interworking gateway, and displays a window for inducing the interest on the marketing campaign page As interest inducing information.
delete delete The method according to claim 1,
The core module stores address information of a marketing campaign page corresponding to each merchant name when a text message for the authorization history or a text message for the inquiry telephone number is received from the credit card company server Generates a contracted URL for a mobile web corresponding to a name of a merchant included in the received text message or a sender number of the received text message by referring to a second database, A new text message including an abbreviated URL for the web is notified to the user terminal,
The core module extracts the address information of the marketing campaign page from the request and provides the marketing campaign page to the user terminal by selecting the short URL for the mobile web from the user terminal and transmitting the short URL including the corresponding information to the request Features a web messaging system.
12. The method of claim 11,
Wherein the core module generates the new text message with respect to a text message received from the transaction generating server or a text message received from the merchant terminal through an interworking gateway for communication with an external transaction generating server.
13. The method of claim 12,
Wherein the core module notifies the new text message that the sender number of the received text message is the sender number of the new text message.
A web messaging method for relaying marketing information of an affiliate shop from a campaign relay server to a user terminal via a network,
Configuring a marketing campaign page corresponding to a merchant code based on input merchant information;
A database step of storing a marketing campaign page corresponding to each merchant code; And
Extracting a marketing campaign page corresponding to the corresponding merchant code from the database at the request of the user terminal and providing the extracted marketing campaign page to the user terminal,
The campaign relay server may further include a text message for approval details received from the credit card company server when the user terminal makes a payment through the merchant terminal or a telephone number inquiry to the telephone number guide server, Extracting merchant information included in a text message for a telephone number of an inquiry received from the telephone number information server, transmitting a URL corresponding to the extracted merchant information to the user terminal by including the URL in the text message,
The campaign relay server extracts the address information of the marketing campaign page from the request and provides the marketing campaign page to the user terminal when the user terminal selects the URL included in the received text message and requests the URL to the campaign relay server Wherein the method comprises the steps of:

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