KR101599703B1 - System and Method for Advertisement Service using the Associable Word Service - Google Patents

Abstract

The present invention relates to a system and method for an advertisement service using an associative word network service. The system comprises a user participating user who can construct a set of associative words reflecting the interests of users through user terminals connected to a web page provided by the associative word network server Service, and advertisers can use this to provide advertisements to users, thereby providing advertisements to targeted users more accurately.

User participation, associative word network, associative word, representative word, advertising service

Description

TECHNICAL FIELD The present invention relates to an advertisement service system and method using an associative word network service,

The present invention relates to a user participation type web service, and more particularly, when a user inputs words associated with a specific word through a wired / wireless communication network into an associative word network server, the associative word network server processes it to construct a set of associative words , An advertisement service system and method using an associative word network service capable of providing an advertisement to a user after an advertiser connects to an associative word network server and purchases a word related to the advertisement from a set of associative words, .

Web is the most important part of using the Internet. Users use the Internet variously in the web environment, such as obtaining information through the web, ordering goods, or having a conversation.

Recently, the Internet shopping mall that buys and sells goods using the Internet has become the hot topic for busy modern people. As a result, advertisers who operate an Internet shopping mall and want to advertise their Internet shopping malls are increasing exponentially. In addition, as the number of Internet users to use Internet shopping, Internet banking, etc. increases steadily, there are more and more advertisers who want to advertise using internet homepage, banner and pop-up.

However, even if a user accesses a specific Internet homepage, the user feels troublesome while using the Internet due to a large number of advertisements, and the user may use a method of blocking the pop-up advertisement and the banner advertisement to solve the problem. In this case, the user may not be able to obtain necessary information.

In addition, users can prevent advertisement mail from being spammed by their own email (e-mail) by spamming the advertisement mail, and select words that can be confirmed as spam e-mail, Make sure the mail is automatically saved as spam. Therefore, there is a problem in that advertiser's contents to be advertised are not properly transmitted to the user.

In order to solve such conventional problems, it is an object of the present invention to provide a novel word search service providing an advertisement to a user when a word related to a content to be advertised by an advertiser is purchased, And a method and system for an advertisement service using the service.

Another object of the present invention is to provide an advertisement service using an associative word network service that provides an advertisement to users who are allowed to receive an advertisement among users who use the same or similar words as words purchased by an advertiser among a plurality of users as interest words System and method.

In order to achieve these objects, the associative word-line server according to the present invention includes a virtual blackboard database for storing at least one virtual blackboard for building a specific representative word or an associative word network composed of a plurality of associative words for the representative word, A user database for storing information on users who have created blackboards and users who have registered the aliens on the virtual blackboard, an advertiser database for storing information on advertisers for sending advertisements to the users, When at least one word from the representative word or the plurality of reminders is selected from the advertisement terminal and advertisement information related to the selected word is received after completing payment of the advertisement fee from the advertisement terminal, When the word is selected And when the advertisement corresponding to the advertisement information, characterized in that it comprises a network control word provided to the user terminal.

In addition, when at least one word for advertisement is selected from the advertisement terminal and the advertisement information for performing an advertisement through the word is received from the advertisement terminal, a URL database for linking and storing the advertisement information in the word .

Also, the word network controller may highlight the word for which payment has been completed when the payment for the advertisement cost is confirmed from the advertisement terminal, and provide the word to the user terminal.

Also, the word network control unit may provide a list of the plurality of pieces of advertisement information to the user terminal if a word selected by the user terminal is a word for which settlement is completed from the advertisement terminal, and a plurality of pieces of advertisement information are linked to the word .

In addition, the advertisement service system using the associative word network service according to the present invention may include an associative word network server, receiving the virtual blackboard from the associative word network server, registering the representative word or the associative word from the associative word network server, Receiving from the associative word network server the representative word or the associative words registered in the user terminal, transmitting the selected word from the associative word network server to the associative word network server, selecting a specific word from the representative word or the associative words, and linking the selected word And transmitting the advertisement information to the associative word network server and paying the advertisement fee.

Also, the advertisement information is information including a URL address of a web site providing a specific advertisement, a URL address of a popup window, and a banner address.

According to another aspect of the present invention, there is provided an advertising service method using an associative word network service, wherein the associative word network server receives a representative word from an advertisement terminal, and when the representative word is received, Extracting a plurality of reminders and transmitting the extracted reminders to the AD terminal; receiving a selection signal for a specific word from the representative word or the plurality of reminders from the AD terminal; The method of claim 1, further comprising the steps of: receiving advertising information related to the specific word from an advertisement terminal, the advertising fee for performing advertisement through the specific word is paid out; If the user selects a word, the advertisement corresponding to the advertisement information is transmitted to the user terminal The method comprising the steps of:

In addition, the step of receiving the advertisement information and the advertisement information related to the specific word may include the step of, when the advertisement cost is paid, emphasizing the specific word and receiving the advertisement information related to the specific word, And linking and storing the word.

In addition, the step of providing an advertisement corresponding to the advertisement information to the user terminal when the specific word is selected from the plurality of user terminals, when the representative word is input from the plurality of user terminals, Wherein the associating word network server transmits the advertisement corresponding to the advertisement information linked to the specific word to the user terminal when the specific word is selected from the user terminal, To the terminal.

The associative word network server receives a representative word that is a specific word input from the user terminal before the associative word network server receives a representative word from the advertisement terminal, If the representative word does not exist in the associative word network server, the associative word network server generates a virtual blackboard for constructing the operational word network of the representative word and transmits the generated virtual blackboard to the user terminal The method may further include receiving the reminder word from the associative word network server when the user terminal receives the virtual blackboard and inputs at least one reminder word for the representative word.

In addition, the associative word server according to the present invention includes a virtual blackboard database for storing one or more virtual blackboards for building a specific representative word or an associative word network composed of a plurality of associative words for the representative word, A user database for storing information on users who have registered the aliens on the virtual blackboard, an advertiser database for storing information on advertisers for transmitting advertisements to the users, A log database for mapping the representative word or the alias word registration log to a plurality of users registered with a plurality of reminders for the user, Extract data After it characterized When the advertisement cost payment received from the completion of the advertisement terminal further comprising a word network control unit for providing the advertisement to the user terminal corresponding to the user.

The word network controller extracts log data for a plurality of users stored in the log database when a request for log data of the user is received from the AD terminal and extracts the log data from the log data, And transmits the extracted list to the advertisement terminal.

In addition, the word network controller confirms completion of the advertisement charge payment from the advertisement terminal when the advertisement information to be provided to the user terminal is received from the advertisement terminal.

In addition, the word network controller transmits an e-mail including the advertisement information to an e-mail address of a user permitted to receive an advertisement from the advertisement terminal among users corresponding to the user list.

In addition, the advertisement service system using the associative word network service according to the present invention may include an associative word network server, receiving the virtual blackboard from the associative word network server, registering the representative word or the associative word from the associative word network server, A word to be transmitted to the associative word network server, a representative word registered in the user terminal, or a reminder word, a list of the user terminals registered with the specific word, And transmitting the information to the associative word network server and paying the advertisement cost.

In addition, the advertisement terminal accumulates points for providing various benefits to the user terminal that has confirmed the advertisement corresponding to the advertisement information.

According to another aspect of the present invention, there is provided an advertising service method using an associative word network service, the associative word network server receiving a request for a log data of a user for a representative word or a plurality of user terminals from an advertisement terminal, Extracting information on the representative terminal and the user terminal that has registered the associative words for the representative terminal when the representative terminal and the log data request of the user terminal are received from the advertisement terminal, And transmitting the advertisement information from the advertisement terminal to the user terminal after confirming the advertisement cost payment for transmitting the advertisement from the advertisement terminal to the user terminal, Receiving from the advertisement server a usage list corresponding to the user list, Email characterized in that it further comprises the step of transmitting the advertisement information.

The method may further include receiving a representative word, which is a specific word input from the user terminal, before the step of receiving the log data request of the user, receiving, by the associative word network server, If the representative word does not exist in the associative word network server, the associative word network server generates a virtual blackboard for building a computational word network of the representative word and transmits the generated virtual blackboard to the user terminal, Receiving the virtual blackboard and inputting at least one associative word for the representative word, the associative word network server receiving the associative word, the associative word network server reflecting the associative word to the virtual blackboard, The method of claim 1, further comprising the step of generating data.

Transmitting a plurality of associative words related to the representative word and the representative word to the user terminal when the representative word exists in the associative word network server; / Down selection, or receiving a new alias to generate the log data.

As described above, according to the present invention, if an advertiser purchases a word related to a content to be advertised and then provides the advertisement to the user when the user's interest word is the same as or similar to the purchased word, There is an effect that can be provided.

In addition, the present invention provides an advertisement to users who are allowed to receive an advertisement among users who use words that are the same as or similar to words purchased by an advertiser among a plurality of users, so that users can receive advertisements for desired information There is an effect that can be.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the exemplary embodiments of the present invention, a description of technologies that are well known in the art and not directly related to the present invention will be omitted. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading.

FIG. 1 is a block diagram showing a main configuration of an advertisement service system using an associative word network service according to an embodiment of the present invention. Referring to FIG. FIG. 2 is a block diagram showing a main configuration according to an embodiment of the associative word-line server shown in FIG. 1. FIG.

1 and 2, an advertisement service system 10 using an associative word network service according to the present invention includes a user terminal 100, an associative word network server 200, an advertisement terminal 300, a communication network 400, .

The user terminal 100 accesses the associative word network server 200 through the communication network 400. In this process, the associative word network server 200 can perform user authentication. That is, when the user terminal 100 makes a connection request to the associative word network server 200, the associative word network server 200 requests authentication information from the user terminal 100, And the password to determine whether to authenticate.

When the authentication process is completed, the user terminal 100 receives the web page from the associative word server 200 and outputs the web page. Then, the user terminal 100 can use various associative word networks and associative word games provided by the associative word network server 200 through a link of a web page. For example, the user terminal 100 can use the virtual blackboard list provided in the web page, and can perform the associative word search through the input of a specific representative word using the search window. When a plurality of user terminals 100 input a plurality of reminders for a specific representative word (for example, a word of interest), the associative word network server 200 collects and stores the reminders. Based on the stored associative word network, a plurality of user terminals 100 can perform generation of a new reminder word, recommendation of an existing reminder word, reminder game, and the like.

In addition, the user terminal 100 receives and outputs a web page from the associative word network server 200, and inputs a specific representative word using the search window. After inputting a specific representative word, the user terminal 100 displays an associative word matching with the representative word from the associative word network server 200 when the word is received. At this time, among the reminders received from the associative word network server 200, emphasis words emphasized by specific display are included.

When the user terminal 100 selects an emphasis word, the user terminal 100 accesses a web page corresponding to the stored advertisement information linked with the highlight word, and displays a specific advertisement.

If the user is allowed to receive an advertisement corresponding to a word of interest registered through the user terminal 100 by e-mail, the user terminal 100 receives and displays the advertisement corresponding to the advertisement information.

The user terminal 100 may be a computer such as a notebook or a desktop, a personal information terminal such as a PDA or a smart phone, or a mobile communication terminal.

The associative word network server 200 collects words inputted from the user terminal 100 to construct an associative word network and provides information on the established associative word network to the advertisement terminal 300, The user terminal 100 provides the advertisement requested by the advertisement terminal 300 to the user terminal 100.

The word network server 200 includes a word network communication unit 210, a word network display unit 220, a word network input unit 230, a word network storage unit 240a, and a word network control unit 250. At this time, the manager of the associative word network server 200 can manage the web page provided by the associative word network server 200 through the word network display unit 220 and the word network input unit 230.

The word network communication unit 210 is configured to form a communication channel with the user terminal 100 and the advertisement terminal 300 through the communication network 400. Various communication network devices can be applied according to the characteristics of the communication network 400 . For example, if the communication network 400 is an Internet network, the word network communication unit 210 may be an Ethernet communication device connectable to the Internet network. The word network communication unit 210 transmits data corresponding to a web page to the user terminal 100 and the advertisement terminal 300 under the control of the word network controller 250 in response to a connection request of the user terminal 100 and the advertisement terminal 300. [ (300). At this time, the word network communication unit 210 may transmit a data packet based on a certain communication method, for example, TCP / IP, under the control of the word network controller 250.

The word network storage unit 240a includes a virtual blackboard database (DB) for supporting various services provided through a web page to be provided to the user terminal 100 and the advertisement terminal 300, a user database (DB) linking the URL of the website to be advertised with the word purchased for the advertisement in the advertisement terminal 300, an advertiser database (DB) for storing the new image information of the advertisers, a URL database do. Although not shown in FIG. 2, the word network storage unit 240a stores a reminders game application provided to the user terminal 100 and the like.

The word network control unit 250 controls the word network communication unit 210 to form a communication channel with the user terminal 100 or the advertisement terminal 300 according to a connection request of the user terminal 100 or the advertisement terminal 300 , And transmits data corresponding to the predetermined web page to the user terminal 100 or the advertisement terminal 300 via the word network communication unit 210. The word network controller 250 supports the user terminal 100 to perform search and generation of a representative word, use of a virtual blackboard, game of a rematch word, etc., and searches for a representative word in the advertisement terminal 300, To be performed. It is preferable that the function of the associative word network server 200 described below is performed under the control of the word network controller 250.

The associative word network server 200 And transmits the data corresponding to the web page to the user terminal 100 through the communication network 400 according to the connection request of the user terminal 100. [ The associative word network server 200 transmits the information requested by the user terminal 100 to the user terminal 100 according to the use of the service. In this process, the associative word network server 200 may store the information input by the user terminal 100 in a user database, apply the same to the web page, and then transmit the applied web page information to the user terminal 100.

The web page outputs information related to a representative language search window, a virtual blackboard list, a reminder game, user ranking information, and the like. The representative word may be a term retrieved through a word entered by the user in the search window, a word selected by the user terminal 100 in the virtual blackboard list, or the like. That is, the representative word may mean a word registered by the user terminal 100 through input or selection. The reminder word is a word reminiscent of a representative word. When various user terminals 100 input words associated with representative words, the word can be a reminder word. Each reminder word can receive empathy or empathy down from a plurality of user terminals 100, thereby generating ranking information of reminiscent reminders in a certain order with respect to a specific representative word.

Virtual board refers to a data structure that contains specific representative words and their associated remarks. When the user terminal 100 selects the reminders displayed on the virtual blackboard, the web page outputs a virtual blackboard having the selected reminders as representative words and outputs a list of reminders linked to the corresponding representative words. The algebraic game is generated based on the virtual blackboard database, and can be a game in which, in the virtual blackboard database, the algebraic words included in a certain rank of a specific representative word are provided as a suggestion word and the representative word is guessed based on the suggestion word.

The associative word network server 200 includes a representative word inputted from the user terminal 100, a reminder word inputted for a specific representative word, empathy up / down for the inputted reminders, a word And associate word networks, and then store them in a virtual blackboard database. As a result, the associative word network server 200 can construct an associative word network in which opinions of various users are reflected.

The associative word network server 200 transmits data corresponding to a web page to the advertisement terminal 300 through the communication network 400 according to a connection request of the advertisement terminal 300. At this time, the data corresponding to the web page transmitted to the advertisement terminal 300 may be the same as the data corresponding to the web page transmitted to the user terminal 100, and may not be the same. In this process, the associative word network server 200 stores the information inputted by the advertisement terminal 300 in the advertiser database, applies the same to the web page, and transmits the applied web page information to the advertisement terminal 300.

The web page displays information related to a representative search box, a virtual blackboard list, and the like. The representative word may be a term retrieved from words entered in the search window by the advertiser, a word selected by the advertisement terminal 300 in the virtual blackboard list, and the like. That is, the representative language means a word registered by the advertisement terminal 300 through input or selection. The associative word network server 200 determines whether the associative word matching the selected representative word in the advertisement terminal 300 exists in the virtual blackboard database and provides the representative word and the associative word list to the advertisement terminal 300.

The associative word network server 200 detects that a specific word is selected from a representative word and an alias word list provided to the advertisement terminal 300 and that the advertisement terminal 300 will perform an advertisement using the word selected by the advertisement terminal 300, ) To transmit the web page information that can pay the advertisement cost.

When the advertisement terminal 300 completes the payment of the advertisement fee, the associative word network server 200 transmits a specific word purchased by the advertisement terminal 300 to the web page of the user terminal 100, Let's emphasize a specific word with visual elements. The associative word network server 200 receives a URL of a web page to be advertised from the advertisement terminal 300. At this time, the URL of the web page includes a pop-up URL and a URL for the banner. The associative word network server 200 links the URL received from the advertisement terminal 300 to words purchased by the advertisement terminal 300 and stores the linked URL in the URL database. In addition, when a plurality of advertisement terminals 300 purchase one word, the associative word network server 200 can set the advertising cost to be lower than when one word is purchased by one advertisement terminal 300. This is because, when one word is purchased by one advertisement terminal 300, the number of times of exposure of the advertisement increases more than when a word is purchased by a plurality of the advertisement terminals 300.

The associative word network server 200 transmits data corresponding to a web page to the user terminal 100 through the communication network 400 according to a connection request of the user terminal 100. The associative word network server 200 transmits the information requested by the user terminal 100 to the user terminal 100 according to the use of the service. In this process, the associative word network server 200 may store the information input by the user terminal 100 in a database, apply it to the web page, and then transmit the applied web page information to the user terminal 100. [

When the representative word is inputted from the user terminal 100, the associative word network server 200 provides the associative word matching with the representative word. At this time, the associative word network server 200 determines that the word purchased by the advertisement terminal 300 is a representative word, If it is a reminder word, it is emphasized and provided to the user terminal 100.

When the emphasized word is input or selected from the user terminal 100, the associative word network server 200 extracts the URL linked to the emphasized word and provides the extracted URL to the user terminal 100, 300 to allow the user terminal 100 to access the URL of the web page that the advertisement terminal 300 wants to advertise. At this time, if a plurality of URLs are linked to the emphasized word, the associative word network server 200 transmits a list of URLs to the user terminal 100, and accesses a web page corresponding to the URL selected from the list of URLs 100 and the advertisement terminal 300 through the Internet.

The ad terminal 300 accesses the associative word network server 200 through the communication network 400. In this process, the associative word network server 200 can perform the advertiser authentication. That is, when the advertisement terminal 300 makes a connection request to the associative word network server 200, the associative word network server 200 requests authentication information from the advertisement terminal 300, And the password to determine whether to authenticate.

When the authentication process is completed, the advertisement terminal 300 receives the web page from the associative word server 200 and outputs the web page. The advertisement terminal 300 can use a payment system for a specific word provided by the associative word network server 200 through a link of a web page. For example, the advertisement terminal 300 can check a list of virtual blackboards provided in a web page, and can perform an alias search using a specific representative word input using a search window. When the advertisement terminal 300 selects a specific word among a plurality of reminders corresponding to a specific representative word or a specific representative word, the word association server 200 collects the word and confirms the advertiser to advertise using the specific word.

In addition, the advertisement terminal 300 receives and outputs a web page from the associative word network server 200, and inputs a specific representative word using the search window. After receiving a specific representative word, the advertisement terminal 300 displays an associative word matching the representative word or the representative word from the associative word network server 200, when the word is received.

The advertisement terminal 300 selects a word to link the URL of the web page for advertisement among the associative words matched with the representative word or the representative word and if payment of the advertisement cost is requested from the associative word network server 200, And purchases the selected word.

In addition, the advertisement terminal 300 completes the settlement of the advertisement cost when the advertisement cost payment for the advertisement to the user terminal 100 received from the associative word network server 200 is requested. The advertisement terminal 300 transmits the URL of the web page to be advertised to the associative word network server 200 after the payment is completed.

The advertisement terminal 300 accumulates points for providing various benefits to the user who confirmed the advertisement through the URL transmitted to the user terminal 100.

The communication network 400 forms a communication channel between the user terminal 100 and the associative word network server 200 and transmits the web page provided by the associative word network server 200 to the user terminal 100. The communication network 400 transmits to the associative word network server 200 a representative word input by the user terminal 100, a recommendation for a reminder word, an input signal required for the game progress, and the like. Then, the communication network 400 transmits the web page to which the input of the user terminal 100 is applied to the user terminal 100.

The communication network 400 forms a communication channel between the associative word network server 200 and the advertisement terminal 300 and transmits the web page provided by the associative word network server 200 to the advertisement terminal 300. The communication network 400 forms a communication channel between the user terminal 100 and the advertisement terminal 300 and transmits a message to the user terminal 100 when words identical or similar to words purchased in the advertisement terminal 300 are selected in the user terminal 100. [ To the user terminal 100, a web page corresponding to the advertisement information so as to display the advertisement corresponding to the advertisement information.

The communication network 400 may include various communication network devices such as a mobile communication network device and an Internet network depending on characteristics of the user terminal 100, the associative word network server 200, and the advertisement terminal 300 , Or a combination of the above-described network devices.

FIG. 3 is a flowchart illustrating a process for constructing an associative word network in an associative word server according to an embodiment of the present invention.

Referring to FIG. 3, in step S301, the associated word network server having a communication channel with the user terminal provides a web page to the user terminal based on the communication channel. In this process, the user terminal can perform a connection request to the associative word network server, and the associative word network server can request the user terminal for an ID and a password to perform the user terminal authentication process.

In step S302, the associative word network server confirms whether a representative word is selected from the user terminal or whether a representative word is received according to the input. That is, the user terminal can perform a process of selecting a specific representative word or inputting a representative word in the latest updated virtual blackboard output to the web page in order to transmit the representative word to the associative word network server. If there is no representative word, the associative word network server waits for a representative word.

Upon receiving the representative word from the user terminal in step S303, the associative word network server determines whether there is a matching word matching the representative word. To this end, the associative word network server has a virtual blackboard database (DB), and the virtual blackboard database stores various virtual blackboards stored based on the representative word.

If it is determined in step S303 that there is an associative word matching the representative word in the associative word network server, the associative word network server proceeds to step S304 and displays the virtual word corresponding to the inputted representative word and the associative word matched to the representative word on the virtual blackboard As a web page.

Subsequently, in step S305, the associative word network server receives empathy up / down (recommendation of reminders) or reminder words input for the representative words and reminders from the user terminal.

More specifically, when the empathy up / down is received in step S305, the associative word network server provides specific icons for each associative word so that the empathy up / down of the matching words matched with the representative word can be performed on the user terminal, Receives a signal according to the selection operation of the terminal, and increases or decreases the number of emotions of the corresponding remarks. For example, the associative word network server may display a balloon notification network or the like capable of performing empathy up / down when the user terminal places a mouse on an evoked word.

In this process, the associative word-net server can rearrange the ranking of the reminders according to the number of empathy when the number of empathes of a specific remarks has a higher empathic frequency than that of the reminders disposed at positions higher than their own. In this process, when the number of empathes of empathic empathy is the greatest number of empathes in the list of all aliases, the associate word network server can control to correct the user who proposed the aliens for the first time to the virtual bulletin board of the virtual blackboard. Such update information can be delivered to the virtual blackboard database in real time to update the virtual blackboard database.

On the contrary, in step S305, the associative word network server provides an associative word input window capable of inputting the associative word matched with the representative word. In step S307, the associative word network server inputs an associative word including the user's opinion from the user of the user terminal When entered in the window, the reminder entered can be registered as a reminder for the representative word. Then, the associative word network server registers the new reminder inputted by the user terminal as a new reminder on the virtual blackboard, and transmits the reminded word to the web page so as to output the reminder inputted most recently.

On the contrary, if it is determined in step S303 that there is no associative word matching the representative word in the associative word network server, the associative word network server proceeds to step S308 and performs a new virtual blackboard generation process. That is, if there is no virtual blackboard for a specific representative word, the associative word network server informs the user terminal of the creation of a new virtual blackboard, receives a certain number of associative word input for the representative word received in step S302 from the user terminal, Based on this, control to create a new board. The information about the new virtual blackboard generated in this manner is transferred to the virtual blackboard database to update the virtual blackboard information of the database.

Subsequently, in step S309, the associative word network server generates a newly generated blackboard using the newly inputted reminder words and the inputted representative words in the steps S306, S307, and S308, To be stored in the virtual blackboard database.

As described above, the method for constructing the associative word network is a method in which the user terminals directly input an associative word for a specific representative word or recommend empathy up / down for already registered reminders, You can build a database of aliases. In addition, although not shown, the associative word server can construct a database based on reminders inputted through an associative game in which a representative word is guessed based on a suggested word. That is, the associative word network server can construct an associative word network in which user opinions of user terminals are reflected.

4 is a flowchart illustrating a process for providing an advertisement to a user terminal in a computational word network server according to an embodiment of the present invention.

Referring to FIG. 4, in step S401, the associated word network server in which the communication channel with the advertisement terminal is formed provides the web page to the advertisement terminal based on the communication channel. In this process, the advertisement terminal can perform a connection request to the associative word network server, and the associative word network server can request an ID and a password to the advertisement terminal to perform the advertisement terminal authentication process. In this case, the web page provided to the advertisement terminal may be a web page for advertisers, unlike the web page provided to the user terminal, and even if the same web page is provided to the user terminal, Can be displayed.

In step S402, the associative word network server confirms whether a representative word is selected from the advertisement terminal or whether a representative word is received according to the input. That is, the advertisement terminal can perform a process of selecting a specific representative word or inputting a representative word in the latest updated virtual blackboard outputted on the web page in order to transmit the representative word to the associative word network server. If there is no representative word, the associative word network server waits for a representative word.

In step S403, the associative word server receives the representative word from the advertisement terminal and determines whether there is a matching word matching the representative word.

If it is determined in step S403 that an associative word matching the representative word exists in the associative word network server, the associative word network server proceeds to step S404 and displays a virtual blackboard corresponding to the inputted representative word and the associative words matched to the representative word on the virtual blackboard As a web page. On the contrary, if it is determined in step S403 that the associative word matching the representative word does not exist in the associative word network server, the associative word network server proceeds to step S406.

In step S405, if the associative word network server selects a specific word from among the representative words and the reminders from the advertisement terminal, it proceeds to step S406 and requests the advertisement terminal to settle the advertisement cost for linking the advertisement to the selected word. The associative word network server proceeds to step S407.

In step S407, the associative word network server may highlight a representative word received from the advertisement terminal in step S402 or a specific word selected from the advertisement terminal in step S405. At this time, in order to emphasize a specific word, the associative word network server can emphasize such as displaying a figure in a specific word.

In step S408, the associative word network server receives the URL of the web page containing the content to be advertised from the advertisement terminal. In step S409, the associative word network server links the URL to the highlight word and stores the URL in the URL database.

As described above, a method for providing an advertisement to a user terminal includes a method in which the advertisers of the advertisement terminals purchase words similar to the advertisement they want to advertise by selecting from an associative word network in which the user's opinions are reflected, And linking the URL of the web page containing the content to be advertised to the purchased word, a database including a specific word and a URL linked to the specific word can be constructed. In addition, when a plurality of advertisement terminals attempt to purchase one specific word, the associative word network server can sell a specific word at a lower price than when one advertisement terminal attempts to purchase one specific word, It is also possible to set the number of advertisement terminals that can purchase words. That is, the associative word network server may provide the URL linked to the selected word in the user terminal to the user terminal to generate information for performing the advertisement.

5 is a flowchart illustrating a process of providing an advertisement service using an associative word network service in an associative word network server according to an embodiment of the present invention. 6 is a diagram illustrating a screen of a user terminal according to an exemplary embodiment of the present invention.

Referring to FIGS. 5 to 6, in step S501, the associated word network server having a communication channel with the user terminal provides a web page to the user terminal based on the communication channel. In this process, the user terminal can perform a connection request to the associative word network server, and the associative word network server can request the user terminal for an ID and a password to perform the user terminal authentication process.

In step S502, the associative word network server confirms whether a representative word is selected from the user terminal or whether a representative word is received according to the input. That is, the user terminal can perform a process of selecting a specific representative word or inputting a representative word in the latest updated virtual blackboard output to the web page in order to transmit the representative word to the associative word network server. If there is no representative word, the associative word network server waits for a representative word.

In step S503, the associative word-network server receiving the representative word from the user terminal determines whether there is a matching word matching the representative word.

As a result of the determination in step S503, if there is an associative word matching the representative word in the associative word network server, the associative word network server provides the web page to display the inputted associative words and the matching words matched to the representative words. This is shown in FIG. 6, reference numeral 601 denotes a representative word received from the user terminal in step S502, and reference numeral 602 denotes an associative word matched to a representative word. At this time, reference numeral 603 is a word emphasized by a method of displaying a figure or the like in step S407 of FIG. That is, the word " skin 88 ", such as 603, is a word purchased by an advertiser for advertising.

In step S504, when the associative word network server receives the selection of the highlighted word from the user terminal, that is, when the selection of the highlighted word is input, the associative word network server extracts the URL linked from the URL database 603 in step S505.

If it is determined in step S506 that there are a plurality of URLs linked to the 603, if the number of URLs linked to the URL 603 is large, the associative word network server generates a URL list as a pop-up window in step S507 do. Thereafter, in step S508, the associative word network server proceeds to step S509 when a selection signal for a specific URL is received from the user terminal in the URL list.

On the other hand, if it is determined in step S506 that there are not a plurality of URLs linked to the URL 603, the associative word network server proceeds to step S509.

In step S509, the associative word network server relays the user terminal and the advertisement terminal to access one URL linked to the URL 603 or a URL selected from the URL list. At this time, the web page corresponding to the URL is the same as 604 in Fig.

As described above, in the method of providing the advertisement service using the associative word network service, when the advertisement terminal purchases at least one word among the words constituting the associative word network constructed by reflecting the user's opinion, The advertisement terminal links the URL of the web page to be advertised in one word, and when the user terminal selects the word, the user can access the web page to confirm the advertisement. That is, the associative word network server may provide a web page to be displayed by the advertisement terminal to the user terminal, thereby exposing the specific advertisement to the user of the user terminal.

FIG. 7 is a block diagram showing a main configuration according to another embodiment of the associative word-line server shown in FIG. 1. FIG.

Referring to FIG. 7, the associative word network server 200 collects words input from the user terminal 100 to construct an associative word network, and provides information on the established associative word network to the advertisement terminal 300 And provides the advertisement requested by the advertisement terminal 300 to the user terminal 100 after the advertisement cost payment is completed from the advertisement terminal 300.

The word network server 200 includes a word network communication unit 210, a word network display unit 220, a word network input unit 230, a word network storage unit 240b, and a word network control unit 250. At this time, the manager of the upper-level fishing net server 200 can manage the web page provided by the associative word-net server 200 through the word network display unit 220 and the word network input unit 230.

In addition, among the components shown in FIG. 7, components that perform the same functions as those shown in FIG. 2 will not be described in detail.

The word network control unit 250 supports the advertisement terminal 300 to perform a search for a representative word, a user log data request, an advertisement cost payment, and the like. It is preferable that the function of the associative word network server 200 described below is performed under the control of the word network controller 250.

Also, the associative word network server 200 generates log data by mapping arbitrary words and the user information of the user terminals 100, which have selected or input the words, to the words. The associative word network server 200 stores the generated log data in the log database, and the associative word network server 200 transmits data corresponding to the web page to the advertisement terminal 300 through the communication network 400, (300). At this time, the data corresponding to the web page transmitted to the advertisement terminal 300 may be the same as the data corresponding to the web page transmitted to the user terminal 100, and may not be the same.

In addition, the word network storage unit 240b includes a log database (DB) for storing log data of the user terminals 100 according to another embodiment of the present invention. At this time, the log data of the user terminals 100 may include information of the user terminals 100 that input the associative words corresponding to the representative words and the representative words to the virtual blackboard, information of the user terminals 100 that selected empathy up / Means information obtained by mapping the information of the user terminals 100, which have entered the representative word and the reminder word, in each of the words in the remizor word game.

The web page provided by the associative word network server 200 to the advertisement terminal 300 outputs information related to a representative word search window, a virtual blackboard list, and the like, and a log data request window of the user terminals 100. The representative word may be a term retrieved from words entered in the search window by the advertiser, a word selected by the advertisement terminal 300 in the virtual blackboard list, and the like. That is, the representative language means a word registered by the advertisement terminal 300 through input or selection. When the log data of the user terminals 100 is requested from the advertisement terminal 300 after receiving the representative word from the advertisement terminal 300, the associative word network server 200 transmits the selected representative word, the associative word matching the representative word, And transmits the selected user information to the advertisement terminal 300. The user terminal 300 receives the user information,

Of course, the associative word network server 200 confirms whether or not the advertisement mail transmitted from the user terminal 100 has been received from the user terminal 100 in advance, and transmits the advertisement mail to the user terminal 100, Only the user e-mail information is transmitted to the advertisement terminal 300. At this time, if the user has permitted to disclose information other than the e-mail information, the information that the user has permitted to disclose is transmitted to the advertisement terminal 300.

Then, the associative word network server 200 requests the advertisement terminal 300 to settle the advertisement cost for sending the advertisement mail to the user terminal 100 corresponding to the user information transmitted to the advertisement terminal 300, When the settlement is completed, the associative word network server 200 receives the URL of the web page to be included in the user email from the advertisement terminal 300.

The associative word network server 200 maps the user information and the URL, stores it in the user database, and sends the advertisement corresponding to the URL as the user email. In addition, the associative word network server 200 accesses the user database and deletes the URL mapped to the stored user information when the user terminal 100 permits the user terminal 100 to receive the advertisement mail and sets the rejection of the reception.

In addition, the advertisement terminal 300 receives and outputs a web page from the associative word network server 200, and inputs a specific representative word using the search window. The advertisement terminal 300 requests the log data of the user terminal 100 that has input a specific word to be advertised to the associative word network server 200. At this time, the information of the user terminal 100 received from the associative word network server 200 is preferably limited to the user who has accepted the advertisement mail.

FIG. 8 is a flowchart illustrating a process for constructing an associative word network and generating log data in an associative word network server according to another embodiment of the present invention.

Referring to FIG. 8, steps S801 to S809 are the same as steps S301 to S309 described in FIG. 3, and thus description thereof will be omitted. Subsequently, in step S810, the associative word-net server generates, based on the associative word network constructed in step S809, a user who inputs the associative word corresponding to the representative word and the representative word on the virtual blackboard, a user who has selected sympathy up / down for the associative word, Extracts the user information of the users who input the representative words and the reminder words in the game. The associative word server generates log data by mapping and storing user information in each word.

9 is a flowchart illustrating a process of providing an advertisement service using an associative word network service in an associative word network server according to another embodiment of the present invention. 9 is a diagram illustrating a screen of a user terminal according to another embodiment of the present invention.

Referring to FIGS. 9 to 10, in step S901, an associative word network server having a communication channel with an advertisement terminal provides a web page to an advertisement terminal based on a communication channel. In this process, the advertisement terminal can perform a connection request to the associative word network server, and the associative word network server can request an ID and a password to the advertisement terminal to perform the advertisement terminal authentication process. In this case, the web page provided to the advertisement terminal may be a web page for advertisers, unlike the web page provided to the user terminal, and even if the same web page is provided to the user terminal, Can be displayed.

In step S902, the associative word network server confirms whether a representative word is selected from the advertisement terminal or whether a representative word is received according to the input. That is, the advertisement terminal can perform a process of selecting a specific representative word or inputting a representative word in the latest updated virtual blackboard outputted on the web page in order to transmit the representative word to the associative word network server. If there is no representative word, the associative word network server waits for a representative word.

In step S903, when the associate word network server receives a user log data request from the advertisement terminal, the associative word network server extracts log data stored in the log database. More specifically, if the associative word-net server receives fall as representative words from the advertisement terminal, the associative word-network server inputs fall in a user or alien-language game in which a user is registered as representative or remembrance word among a plurality of users stored in the log database Extract users. For example, as shown in FIG. 9, if the associative word network server receives autumn as a representative word from the advertisement terminal, the user who has input the word related to autumn in the almanac or alien language game corresponding to fall or autumn is extracted from the log data stored in the log database . For example, if the extracted user is a user of "look at me ", the representative word or reminder inputted by the user is equal to 1001, and the reminder word for the representative word " autumn "

In step S904, the associative word network server provides the user information "Look Me" to the advertisement terminal. At this time, the associative word network server does not extract all the user information and transmit it to the advertisement terminal, It is preferable that information is extracted and transmitted to the advertisement terminal. Of course, the associative word server does not send all of the user's information, but only the user's email address or only the information the user has chosen to disclose.

Then, in step S905, the associative word network server requests the advertisement terminal to settle the advertisement cost for transmitting the advertisement to the extracted user's e-mail address. When the payment is completed, the associative word network server proceeds to step S906.

In step S906, the associative word network server receives the URL of the web page from the advertisement terminal, and maps and stores the user information and the URL in step S907. At this time, even if the associative word network server maps and stores the user information and the URL, when the user cancels the reception of the advertisement, the URL is mapped with the user information and the stored URL is deleted.

Subsequently, in step S908, the associative word network server sends an advertisement to the user's e-mail. In addition, when the user who has accepted the advertisement confirms the email or accesses the web page to advertise on the advertisement terminal through the email, the advertisement terminal accumulates certain points to provide various benefits to the user.

As described above, another method of providing the advertisement service using the associative word network service is to extract a list of users who have input at least one word purchased by the advertisement terminal, To provide a web page that exposes specific advertisements to users. Of course, in the embodiment of the present invention, it is explained that the user who views the "me" applies to the blackboard, but the present invention can also be applied to the blackboard in which the user "see me" participates. That is, advertisers can provide ads to users who have participated in a particular board. For example, when an advertiser purchases a word related to cosmetics, the advertisement can be sent by e-mail of users who participated in the blackboard.

While the invention has been shown and described with reference to certain exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined by the appended claims.

The present invention is a kind of user participation type web service, and can be effectively applied to an advertisement service according to participation of a user.

1 is a block diagram illustrating a main configuration of an advertisement service system using an associative word network service according to an embodiment of the present invention;

2 is a block diagram showing a main configuration according to an embodiment of the associative word-net server shown in Fig. 1

FIG. 3 is a flowchart illustrating a process for constructing an associative word network in an associative word-line server according to an embodiment of the present invention.

4 is a flowchart illustrating a process for providing an advertisement to a user terminal in a computational word network server according to an embodiment of the present invention

5 is a flowchart showing a process of providing an advertisement service using an associative word network service in an associative word network server according to an embodiment of the present invention

FIG. 6 is an exemplary screen view showing a screen in the user terminal according to the embodiment of the present invention; FIG.

FIG. 7 is a block diagram showing a main configuration according to another embodiment of the associative word-net server shown in FIG. 1

FIG. 8 is a flow chart illustrating a process for constructing an associative word network and generating log data in an associative word network server according to another embodiment of the present invention

9 is a flowchart showing a process of providing an advertisement service using an associative word network service in an associative word network server according to another embodiment of the present invention

10 is an exemplary screen view showing a screen in a user terminal according to another embodiment of the present invention

DESCRIPTION OF THE EMBODIMENTS

100: user terminal 200: associative word network server

300: Ad terminal 400:

Claims (19)

A virtual blackboard database for storing at least one virtual blackboard for constructing an associative word network composed of a specific representative word or a plurality of reminders for the representative word; The method comprising the steps of: determining whether or not the representative word stored in the virtual blackboard database or the associative word matching the received representative word exists in the virtual blackboard database, Providing a web page to the advertisement terminal so as to display alerting words matched to the representative words on the virtual blackboard, selecting at least one word from the representative word or the plurality of aliases displayed on the web page from the advertisement terminal, When the advertisement information related to the selected word is received after the payment of the advertisement cost from the terminal is completed, when a word is selected from a user terminal used by a plurality of users, a word providing the advertisement corresponding to the advertisement information to the user terminal A network control unit; And an address generator for generating an address of the associated word network server. Claim 2 has been abandoned due to the setting registration fee. The method according to claim 1, A URL database for storing at least one word for advertisement from the advertisement terminal and linking the advertisement information to the word when the advertisement information for performing an advertisement through the word is received from the advertisement terminal; Further comprising the step of: Claim 3 has been abandoned due to the setting registration fee. The method according to claim 1, The word- When the completion of payment of the advertisement cost is confirmed from the advertisement terminal, emphasizes the completed word and provides the word to the user terminal. Claim 4 has been abandoned due to the setting registration fee. The method of claim 3, The word- Wherein when the word selected by the user terminal is a word for which settlement is completed from the advertisement terminal and a plurality of pieces of advertisement information linked to the word are provided to the user terminal, server. When a representative word is received from the advertisement terminal used by the advertisers, it is judged whether or not there is a reminder word matching the received representative word in the representative word or the reminders stored in the virtual blackboard database. If there is a matching reminder word, Providing a web page displaying the matched aliases on the virtual blackboard to the advertisement terminal, selecting at least one word from the representative word or the alias displayed on the web page from the advertisement terminal, An associative word network server for providing an advertisement corresponding to advertisement information related to a selected word when the user terminal selects the word when the advertisement information related to the selected word is received after the settlement is completed; The user terminal receiving the virtual blackboard from the associative word network server and registering the representative word or the associative word from the associative word network server and transmitting the same to the associative word network server; Receiving the representative word or the associative words registered in the user terminal from the associative word network server, selecting a specific word from the representative word or the associative words, and transmitting the advertisement information to be linked to the selected word to the associative word network server The advertisement terminal paying the advertisement cost; And an advertisement service system using the associative word network service. Claim 6 has been abandoned due to the setting registration fee. 6. The method of claim 5, The advertisement information A URL address of a web site providing a specific advertisement, a URL address of a pop-up window, and a banner address. delete delete The associative word network server receiving a representative word from the advertisement terminal; When the representative word is received, the associative word network server extracts a plurality of associative words related to the representative word and the representative word and transmits the word to the advertisement terminal; The associative word network server receiving a selection signal for a specific word from the representative word or a plurality of reminders from the advertisement terminal; The associating word network server receiving advertisement information related to the specific word after completing settlement of an advertisement cost for performing an advertisement from the advertisement terminal; The associating word network server providing an advertisement corresponding to the advertisement information to the user terminal when the plurality of user terminals selects the specific word after the advertisement information is received; Lt; / RTI > The step of receiving the advertisement information and the advertisement information related to the specific word, Wherein the associative word network server is a step of highlighting the specific word and receiving advertisement information related to the specific word and linking and storing the specific word when the advertisement cost is paid, When the user selects the specific word from the plurality of user terminals, providing the advertisement corresponding to the advertisement information to the user terminal, When the representative word is input from the plurality of user terminals, the associative word network server transmits a plurality of associative words including the specific word and the representative word to the user terminal; Wherein the associative word network server provides the advertisement corresponding to the advertisement information linked to the specific word to the user terminal when the specific word is selected from the user terminal. . Claim 10 has been abandoned due to the setting registration fee. 10. The method of claim 9, Before the associative word network server receives a representative word from the advertisement terminal Receiving a representative word, which is a specific word inputted from the user terminal, by the associative word network server; Checking whether the received representative word exists or not from the virtual blackboard database storing one or more virtual blackboards for constructing the associative word network in which the associative word network server comprises a plurality of associative words for a specific representative word or the representative word; ; If the associative word network server does not have the representative word in the virtual blackboard database, the associative word network server generates a virtual blackboard for constructing the operational word network of the representative word and transmits the generated virtual blackboard to the user terminal; When the user terminal receives the virtual blackboard and inputs at least one associative word for the representative word, the associative word network server receives the associative word; The method of claim 1, further comprising the steps of: A virtual blackboard database for storing at least one virtual blackboard for constructing an associative word network composed of a specific representative word or a plurality of reminders for the representative word; A user database for storing information on users who have created the virtual blackboard and users who have registered the vocabulary words on the virtual blackboard; An advertiser database for storing information on advertisers for sending advertisements to the users; A log database for mapping the representative word or the alias word registration log for a plurality of users who have registered a plurality of aliases for the representative word or the virtual word on the virtual blackboard, with each user; A word network controller for extracting log data stored in the log database and providing an advertisement to a user terminal corresponding to the user when the payment for the advertisement cost is completed; Further comprising the step of: Claim 12 is abandoned in setting registration fee. 12. The method of claim 11, The word- When the request for log data of the user is received from the advertisement terminal, extracts log data for a plurality of users stored in the log database, extracts a user list in which the representative word or reminder selected by the advertisement terminal is registered, To the second network. Claim 13 has been abandoned due to the set registration fee. 12. The method of claim 11, The word- And when the advertisement information to be provided to the user terminal is received from the advertisement terminal, confirming completion of the advertisement cost payment from the advertisement terminal. Claim 14 has been abandoned due to the setting registration fee. 13. The method of claim 12, The word- And transmits the e-mail including the advertisement information to the e-mail address of the user permitted to receive the advertisement from the advertisement terminal among the users corresponding to the user list. Claim 15 is abandoned in the setting registration fee payment. An associative word network server according to any one of claims 11 to 14; The user terminal receiving the virtual blackboard from the associative word network server and registering the representative word or the associative word from the associative word network server and transmitting the same to the associative word network server; The user terminal selects a specific word from the registered word or the reminded word, receives the list of the user terminals registered with the specific word, and then transmits the advertisement information to be transmitted to the user terminal to the associative word network server, The advertisement terminal paying the fee; And an advertisement service system using the associative word network service. Claim 16 has been abandoned due to the setting registration fee. 16. The method of claim 15, The advertisement terminal And accumulating points for providing various benefits to the user terminal that has confirmed the advertisement corresponding to the advertisement information. The associating word network server receiving a request of a user's log data from the advertising terminal for a representative word or a plurality of user terminals; Wherein the associative word network server extracts information on the representative terminal and the user terminal that has registered the associative words for the representative terminal when receiving the log data request from the advertisement terminal; The associating word network server transmits information of the extracted user terminal to the advertisement terminal, and then confirms an advertisement cost payment for transmitting the advertisement from the advertisement terminal to the user terminal; The associating word network server receiving the advertisement information for payment of the advertisement cost from the advertisement terminal and transmitting the advertisement information to the user e-mail of the extracted user terminal; The method of claim 1, further comprising the steps of: Claim 18 has been abandoned due to the setting registration fee. 18. The method of claim 17, Before the step of receiving the log data request of the user Receiving, by the associative word network server, a representative word that is a specific word input from the user terminal; Confirming whether or not the associative word network server has the received representative word; If the representative word does not exist in the associative word network server, the associative word network server generates a virtual blackboard for constructing a computational word network of the representative word and transmits the generated virtual blackboard to the user terminal; When the user terminal receives the virtual blackboard and inputs at least one associative word for the representative word, the associative word network server receives the associative word; The associative word network server reflecting the reminders on the virtual blackboard and generating the log data; The method of claim 1, further comprising the steps of: Claim 19 is abandoned in setting registration fee. 19. The method of claim 18, Transmitting a plurality of associative words related to the representative word and the representative word to the user terminal if the representative word exists in the associative word network server; Receiving from the user terminal an empathy up / down selection for at least one alias of the alias, or receiving a new alias to generate the log data;

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