KR20100041286A

KR20100041286A - Access code based link system and method for bidirectional time slice(division) marketing with mobile device(phone) return channel

Info

Publication number: KR20100041286A
Application number: KR1020080100400A
Authority: KR
Inventors: 정용석
Original assignee: 정용석
Priority date: 2008-10-14
Filing date: 2008-10-14
Publication date: 2010-04-22

Abstract

PURPOSE: An access code based link system and a method for bidirectional time division marketing with a mobile device returning channel are provided to interactively advertise an existing single directional media, thereby maximizing advertising effect. CONSTITUTION: An access code(100) is provided to broadcast, newspaper, and internet advertisement. A user generates feedback information by a user access device such as an SMS(Short Message Service) server, a messenger server, a mobile server, and an internet server through the access code of a mobile device. A response path of a mobile terminal through the access code is added to a single directional media. Therefore, interactivity is provided to a single directional advertisement.

Description

Access code based link system and method for bidirectional time slice (division) marketing with mobile device (phone) return channel}

The present invention provides an interactive service for users of mobile (cellular, PCS, PDA, DMB, PMP, PSP, etc.) devices at the same time regardless of the media such as broadcasting, newspaper, internet, magazine, exhibition hall, and offline event. The present invention relates to an advertisement service system for providing an advertisement, and more particularly, to a time-division advertisement marketing service system for effectively providing an interactive advertisement by interworking an advertisement with a mobile by delivering a customer response through a mobile phone.

In the present invention, the purpose is to provide a two-way advertising by linking the mobile to the response to the general advertising, the purpose is to connect to a variety of broadcasts, newspapers, the Internet, magazines, exhibition halls, offline events brochures, flyers, etc. The code is provided and the user uses the access code in the mobile device to generate feedback of the user to the user access device such as a telephone server, a text message server, a messenger server, a mobile server, or an internet server.

Document 1 10-2004-0095656

The present invention is the same time, regardless of the media such as broadcasting, newspapers, Internet, magazines, exhibitions, offline events, leaflets, etc., the same advertisements for mobile (cellular, PCS, PDA, DMB, PMP, PSP, etc.) The present invention relates to an advertisement service system for providing advertisement as a service, and more particularly, to a time-division advertisement marketing service system for effectively providing interactive advertisements by interworking advertisements with mobiles by delivering customer responses through mobile phones.

Advertisements that promote current products or products are made through television broadcasts, radio, newspapers, the Internet, magazines, exhibition halls, offline events, and flyers. Unidirectional advertising through media such as TV broadcasts, newspapers, magazines, exhibition halls, offline events, flyers, etc. is difficult to receive accurate feedback from customers. One medium has a limitation of advertisement, so there are many mixed media advertisements that run simultaneous advertisements on several media. TV broadcasting, radio, etc. are used to measure audience ratings, listening rates, etc., and newspapers and magazines are used to measure advertising effects, such as the number of publications and the reading rate. Internet advertising is interactive, and the most popular advertising method or accessibility problem such as online access is limited by user, time of use, and location, and existing media such as broadcasting and newspapers are still at the center of advertising. IPTV is attracting attention as a two-way, but there is also a restriction of user access, such as users, time of use, and place similar to Internet advertising.

Website addresses, phone numbers, emails, etc. that are specified in the advertisement for the advertiser to receive feedback vary from advertiser to advertiser, and there is a limit in ease of use and recognition for the customer to respond in a short advertisement contact time. Until now, general advertisements have communication channels such as website address, phone number, and e-mail, but they cannot be called interactive advertisements due to lack of real-time connection. There is a need to convert general advertisements into interactive advertisements. Bidirectionality of unidirectional advertising media is required. In order to achieve synergies with interactive multi-media integrated advertisements rather than simple multi-media advertisements, it is necessary to provide one response path to customers regardless of the media. Whenever, wherever, or in any situation, customers can easily provide feedback, and consumers and advertisers need a means to easily obtain the statistical information they need.

Accordingly, the present invention has been made to solve the above problems, and provides an access code for advertisements such as broadcasts, newspapers, the Internet, magazines, exhibition halls, brochures and flyers of offline events, and the user is provided with the same access provided on the mobile device. It is a system in which feedback is generated to a user access device such as a telephone server, a text message server, a messenger server, a mobile server, or an internet server using a code. It creates a response path through the mobile terminal through the access code to the existing unidirectional media that only delivers the advertisement to the user, thereby providing bidirectional advertisement to the unidirectional advertisement. In the case of Internet advertising, it provides more convenient interactivity through mobile devices (phones) that are less constrained by space and time than conventional Internet terminals (desktops, laptops, etc.).

Real-time interactive mobile advertisement linkage can be provided in a broadcast, radio, etc. as a single access code. With a single access code memory, you can revisit the ads you're interested in among the ads you've seen today, and share them in ad details, purchase links, and event participation. Provides a mobile linked Internet website that provides more details, including those provided by the mobile device. Interactivity through mobile devices is a mobile device that customers always carry regardless of advertising and marketing media, so they can easily give feedback on advertising marketing anytime, anywhere and in any situation.

The present invention provides a two-way advertising by interlocking the common access code-based mobile in response to the general advertising carried out in a variety of media as a response path, allowing the mobile and Internet interworking as well as the existing one-way media to advertise in both directions The effect can be maximized. In particular, it is possible to maximize the effect of the simultaneous advertisement of multimedia.

Regardless of the medium, it is possible to provide a time-divided advertisement service system that enables the same advertisement to be an interactive advertisement service to a mobile device user at the same time.

It is possible to increase the response rate of consumers by enabling two-way access to numerous advertisements by remembering one access code.It is also effective to provide the necessary statistics information for each of consumers and advertisers through analysis of consumer feedback information of real-time mobile linked advertisement. have.

Provide access codes for advertisements such as broadcasts, newspapers, the Internet, magazines, exhibition halls, brochures and flyers for off-line events, and users can use the same access codes on mobile devices, such as telephone servers, text message servers, messenger servers, mobile servers, It is a system that implements interactive service by providing feedback to user access device such as internet server.

The access code can be identified by telephone number, e-mail, URL, and wink (mobile access number). Both traditional ads and new media ads are capable of two-way communication through a mobile device via an access code. Unidirectional media is transformed into media capable of bidirectional communication.

In the case of an internet site that can be interactively provided, an internet click button is provided along with a mobile access code, and when a button is clicked, it provides a link to an advertisement detail providing site or a product purchasing site. The advertisement detail providing site is an internet web site linked with a link accessed from a mobile terminal, which is generally a mobile access code.

Many advertisements go beyond displaying their homepage, phone number, and e-mail as a communication channel, and aim for access through a search engine of the community portal and Internet search, which is widely known to consumers who are simpler and more memorable. In the case of such an advertisement, a consumer goes through a complicated process of accessing the Internet, moving to a search and community portal, inputting a phrase displayed in the advertisement into a search box, and finding and accessing something related to the advertisement among search results.

In contrast, a two-way advertising system using the access code as a response path using the access code can access the information related to the corresponding advertisement only by inputting the access code displayed in the advertisement in real time on the mobile device. The access code provides a connection path for linking (connecting) the advertisement details provided by the advertiser and the place of purchase.

The interactive advertising system using a mobile device as a response path includes providing an access code to an advertisement and a marketing medium, accessing a response server using the access code from a user's mobile device, and setting a response path between the user and the server. The corresponding advertisement is visually and audibly expressed according to the nature of the response server such as internet server, mobile server, messenger server, telephone server, text message server, etc. Provides the ability to receive, consult or purchase.

The interactive advertising system that uses mobile as a response path is a time-based service system that brings synergy effects between media by time-dividing the response server linked with the access code by the unit of seconds and interlocks with media advertisements such as broadcasting, newspaper, radio, and internet. .

The access code may be a number, letters, symbols or a combination of numbers, letters and symbols.

The interactive advertising system that uses mobile as a response path uses a common access code that provides advertisements regardless of media such as broadcasting, newspapers, radio, or the Internet. It is possible to integrate multi media that can maximize the advertising effect by inducing user participation by auto-applying function of the event.

The interactive advertising system using mobile as a response path may add a mobile identification code such as a broadcast, newspaper, magazine, etc. to a common access code to make the mobile a response path to a specific medium. The media identification code is a simple code system that simply distinguishes the media and a complex code system that can identify specific newspapers and magazines in the media by additional serial numbers such as media identifiers according to media such as broadcasting, newspapers, magazines, leaflets, etc. Can be used.

The user advertisement access history may be classified into a mobile identification / access number such as a mobile phone number and a terminal identification code to provide a history. You can also check the advertisements that have passed by individual and participate in the event. It provides directory-based step-by-step access based on personal access history, categorized standard classification, and allows users to search by specifying their interests.

It is possible to provide a method of calculating the advertisement cost-linked advertising costs that determine the advertising costs in accordance with the response rate of the user.

The success of interactive advertising is a matter of providing convenience of response methods such as easy access and easy access. It should be easy for users to participate, and providing interactivity does not mean interactive advertising.

The higher the advertising effect, the shorter the advertising time and the higher the attention span, the higher the advertising fee is paid. Despite the high price of advertisements, the number of advertisements before and after the program is significantly lower than the rate of broadcasting programs because the current broadcasting is often filtered or the channel is switched to another place when the advertisement starts. Therefore, in general, the advertising arrangement is broadcast in a structure that circulates the sponsored advertising company every time.

Such general advertisements can be easily fed back with only the access code through a mobile device, and at the same time, it can induce consumer participation and continuous interest by linking various events. Events can be divided into ad-linked events provided by two-way linked advertising advertisers, sponsored events provided by advertisers, and exclusive events provided by the marketing system itself. The advertisement linkage event is a method of providing an opportunity or additional benefit only to the participants of the advertisement real-time. Sponsorship events consisting of giveaway sponsorships from various advertisers can be applied for the designation of prizes required by the advertiser. Independent events provided to induce continued participation of consumers can be drawn on a lottery basis on a daily, weekly, monthly, quarterly, or yearly basis. Consumers who use advertising products and write reviews can run a product review lottery or voting event. Lottery or voting events can be conducted for consumers who provided ucc, photos, recipes, etc. Event linkage with advertisements can improve the ad's attention rate, which is reduced at a small additional cost. In order to participate in the event, they wait for advertisements before and after the broadcast content rather than the broadcast content. Two-way feedback linkage Advertisement time can be provided in addition to the contract time in addition to the bonus time. This has the effect of extending the advertising time to the feedback participants through the mobile device as the access code.

The access code that supports two-way access through a mobile device can maximize the advertising effect by providing a bonus time that provides mobile access at the time before and after the broadcast time in addition to the advertisement airtime in principle.

The interactive interworking advertisement information may provide an advertising schedule by dividing a year into 12 months, 1 week to 7 days, and a day into a 24-hour living schedule. Ad schedule can be used for roulette game type events.

In addition to the general integrated access code providing method that is exposed to all media regardless of the media, access codes can be provided for each media such as TV broadcasting, radio broadcasting, newspapers, magazines, leaflets, and the like.

In addition, the access code may be provided for each category classification unit, such as electronic products, furniture, clothing, food.

The advertisement effect can be extended to the broadcast content broadcast time in conjunction with the broadcast content broadcast time associated with the product to obtain an additional advertising time effect. If you try to connect with the access code, you will be provided with advertisements that are relevant to the content that is currently being broadcasted. Can be seen.

Collection of customer responses to advertisements on mobile devices can be done by text messages, selection lists, checks, surveys, and the like.

In addition to the access code displayed on the advertising medium, the event code can be displayed to identify the medium and used for the event entry. If the event code is valid when the person who sees the advertisement is connected to the mobile device through the access code at the time when the advertisement is linked in real time, the advertiser's rate and advertisement feedback can be increased at the same time.

By providing an additional event code to the access code of the advertising medium and entering it when accessing the mobile device, it is possible to provide a real-time participant preferential method by providing additional event participation and prize winning opportunities.

In the case of an advertisement broadcasted periodically, the event code may be changed at each advertisement to induce real-time viewer participation. Even if the same advertisement is broadcasted at different times, it may be serviced by different event codes.

It may have an advertising revenue distribution structure that returns a portion of the advertising fee to the user for the feedback feedback through the access code.

In the case of advertising media such as newspapers, leaflets, etc. that are exposed for a long time, the access code may be notified to the access code display unit to give a difference in event entry when accessing the mobile device during the access time.

It is possible to provide an internet website directly accessible from the Internet linked with the mobile connected through the access code. Internet sites linked with mobile mediating between consumers responding to mobile phones (mobile devices) and advertisements / contents provide statistical information for analyzing advertising effects. It provides advertisement details / additional information, user's connected advertisement view, event entry, advertisement schedule, and advertisement history.

In the mobile feedback screen for consumers connected through the access code, real-time linked advertisements are displayed on the main screen. When scrolling, advertisements are simultaneously displayed on various advertisement media, and when there are several advertisement media, the user may provide a menu for selecting a detailed advertisement medium by broadcasting, newspapers, magazines, leaflets, and the like. The user may select and view his or her past advertisement access history by media field or interest field.

Consumers use statistical information to provide sectoral best, regional and age preferences. Advertisers can be provided with a variety of statistical information, such as advertising effects by region, region, age access information.

In connection with personal information provided by the service subscriber, various statistical information related to personal life, such as a job and a hobby, which are associated with a product desired by a consumer or an advertiser, may be provided.

The linked advertisement is displayed as the main on the mobile feedback screen and displayed in the center of the screen of the linked Internet website. Internet websites linked to mobile access codes are central to all services that enable interactive advertising feedback. Only one main ad exists at the same time and is displayed in a size occupying more than half of the center of the screen. Mobile-linked Internet websites allow access through mobile devices, and the homepage main is rented to advertisers during the linkage period.

Banner-based sub-ads can be placed on the left and right sides of mobile-linked Internet websites. Provides various historical information related to consumers and advertisers. The history information for providing consumers may include a history of consumer advertisements, a history of consumer advertisement media, and a history of consumer advertisements.

Since two-way feedback is provided for one advertisement at the same time, the advertisement effect between media can be measured by the access time. The advertising exposure time of relatively expensive media is short, and the advertising exposure time of low-priced media is long. In case of simultaneous advertisement on TV, radio, newspaper, magazine, etc., the effect of advertisement can be measured by different access time. Unlike broadcasting media having the same advertisement exposure time and advertisement recognition time, print media such as newspapers and magazines having a short advertisement recognition time but long advertisement exposure time display an access time together with an access code to provide intensive access time. As the access code allows direct access to only one advertisement at the same time, the main advertisement appears when the connection code is accessed. Therefore, scrolling to the left or right or bottom of the main advertisement for feedback on the advertisement during times other than the concentrated access time of the print media. You can also provide feedback by using the Add button.

In the mobile device bidirectional feedback time division marketing system using the access code, time division may be divided into real-time linked advertisement time, public service advertisement time, advertisement guidance time, and the like. Various events can be conducted at times when real-time linked advertisements are not set. Digital content download, event lottery, advertisement time / media guidance and so on. Advertisement advertisement time can be advertised. The advertisement time / media guide may increase the attention rate of the advertisement and induce two-way feedback. The advertisement schedule is provided at the advertisement time / media guide time, so that the consumer can see the advertisement at the desired advertisement time, and the feedback can be generated in the response server through the access code linked to the advertisement. Maximize the effectiveness of advertising by converting vaguely viewed ads into intentionally viewed ads.

In a time when a real-time interactive interworking advertisement is not set, independent advertisements for consumers who access through an access code or directly access an interlocked Internet site can be executed by using the access code recognition.

The time division of real-time linked advertisement can be divided into time zones such as gold time, normal, and midnight, using the broadcasting time with the high advertising price as the peak time.

By setting the time division blocks such as newspaper time, magazine time, leaflet time, etc. according to the consumer's accessibility to media such as work time, lunch time, and leave time, the advertisement effect of the print media and the attention rate can be enhanced.

Depending on the user connection rate, the advertisement of the day, the advertisement of the week, the advertisement of the month, the advertisement of the year, etc. may be awarded, and prizes may be given to the corresponding advertisement event applicants.

In order to increase the attention rate of advertisements, the chances of winning can be differentiated by distinguishing the advertisement airing time and the other time by auto-applying events and preferential treatment of real-time participants.

In addition, the mobile device attempting to access through the access code may be a reverse advertisement to ask the customer's opinion or introduce related products. Due to the characteristics of mobile device identification, there is a characteristic that reverse advertisement can be performed even without a subscriber. The moment the consumer sees the advertisement and connects with the access code from the mobile device, the link is taken and has the characteristics of an associate member. The mobile device accessor can register directly with the mobile device identification number if desired.

By providing a program that supports server access to a mobile device, it is possible to provide bidirectionality by inputting an access code. In addition, it is possible to provide bidirectionality using a wink connection method provided in most mobile phones. The wink connection method is a method of directly accessing the mobile homepage (phone page) by pressing a wireless internet access button (Nate, magicn, eZ-i) after inputting a number.

For example, if the assigned wink access number is 151, the mobile access number (wink) is used as the access code, and the user can directly access the wireless Internet content through the 151 number instead of the URL input. When wink access number 151 is mobile address, press wink access number 151 in turn and press hotkey (Nate, Magic & Easy, etc.) to access mobile page, the corresponding advertisement appears on the screen of mobile device, and linked with advertisement. Bidirectional communication is possible.

When a consumer sees a media advertisement and receives a response through an access code on a mobile device, it leads to an increase in advertiser and image rate. The connection code is easier to remember and simpler. Event code, media identification code structure may be similar to the access code in the form of numbers, letters, symbols or a combination of numbers, letters and symbols.

The event code and the media identification code are entered after accessing the response server as the access code, and after the access code, they are continuously inputted with a delimiter such as an asterisk '*', a shop symbol '#', and a comma ','. You can use the method of connecting to the response server. The event code and the media identification code may be distinguished from the event code and the media identification code by different access codes and the character or numeric strings that start at the continuous input, or may be distinguished by different identifiers.

In the advertisement linkage system, the sales unit may be a unit of second, and may be sold in a fixed period of 1 day, 1 week, 1 month, 3 months, 6 months, 12 months, etc. in conjunction with the advertisement time.

The consumer may receive or receive the personal information stored in the mobile device attempting to access the access code, and provide the optimized information to the visitor. Personal information can be extended from general personal information to advertisement attention such as a list of products to be purchased or a list of products to be purchased, or information related to a purchase.

In conjunction with personal information such as family composition, occupation, hobbies, upcoming products, list of products you want to purchase, it is possible to provide customized advertisements desired by consumers. The personalized advertisement may be provided by the consumer as an additional service when accessing the server through the access code in the mobile device and by providing it to the target person upon request of the advertiser.

If the world uses a common access code, other services can be provided based on the local server that the mobile device initially accesses. It is a service structure that is linked with advertisements of other media, and it is possible to change the service that a visitor receives according to region and country by limiting to the area where the effect of the linked advertisement is effective.

The server which initially accesses the text / language used by the mobile terminal analyzes and provides the corresponding language conversion service, so that even if a user of another language setting terminal in the region and a user of another region with a different language receive the mobile device roaming service, Can be. The reality is that users of different languages live in the same area, and business trips and trips to areas with different languages are frequent.

The location code is the same as the location analysis of the mobile device, but the local store connection service can be provided. It can be used when the purpose of advertising is to connect to a reseller, merchant, member company, etc.

1 is a simple screen displaying a mobile address wink access number on the advertisement screen.

100 denotes an advertisement access number 151. 110 indicates to press the wireless Internet access button (Nate, magicn, eZ-i) on the mobile terminal.

2 is an example in which the access number is displayed on a paper advertisement such as a newspaper, a magazine, a brochure, a brochure, a leaflet, and the like.

200 denotes 151 as the advertisement access number. In operation 210, the wireless terminal access button (Nate, magicn, eZ-i) is pressed on the mobile terminal. 220 indicates a time available for connection with the corresponding advertisement.

3 is an example in which an event code is additionally displayed with a separator after the mobile address wink access number on the advertisement screen. The event code may be separately displayed as an event entry number / code without a separator.

300 denotes an advertisement access number 151. 310 is an example of additionally displaying an event code by placing a separator after the access code. An asterisk '*' is used as a separator to separate event codes. 320 is an indication to press the wireless Internet access button (Nate, magicn, eZ-i) on the mobile terminal.

4 is an example in which a media identification code is additionally displayed after the access number in paper advertisements such as newspapers, magazines, brochures, pamphlets, leaflets, and the like.

400 denotes an advertisement access number 151. 410 is an example of additionally displaying a media identification code by placing a separator after the access code. The media identification code 999 indicates the code assigned to the free newspaper. The shop symbol '#' is used as a separator to identify the media identification code. 420 denotes pressing a wireless internet access button (Nate, magicn, eZ-i) on the mobile terminal. 430 indicates the available time of connection with the advertisement.

Claims

Providing an access code to an advertisement or a marketing medium, accessing a response server using the access code in a user's mobile device, establishing a response path between the user and the server, and the advertisement is an internet server, a mobile server, or a messenger. A mobile device that can be visually and audibly expressed according to the nature of the response server such as server, telephone server, text message server, etc., and users can receive two-way communication related to advertisement and receive more detailed information of advertisement through consultation and purchase. Interactive advertising system with a response path.

The method of claim 1, wherein the response server linked to the access code by time-division in seconds, and interactively linked to media advertisements such as broadcasting, newspapers, radio, Internet, etc. system.

The interactive advertising system of claim 1, wherein the access code is a response path of a mobile which may be a number, a letter, a symbol, or a combination of numbers, letters, and symbols.

In claim 1, when the advertisement is viewed through a mobile device using a common access code provided regardless of a medium such as broadcast, newspaper, radio, and the Internet, the function of automatically applying to events such as prizes, experience opportunities, and sample provision Interactive advertising system that uses mobile as a response path to enable multi media integrated advertising to maximize user effectiveness by inducing user participation.

The system of claim 1, wherein a medium identification code such as broadcast, newspaper, magazine, or the like is added to a common access code, and the mobile advertisement path is a response path for a specific medium.

The system of claim 1, wherein the user advertisement access history is classified into a mobile identification / access number such as a mobile phone number and a terminal identification code.

The method of claim 1, wherein the interactive advertising system using the response path of the advertising cost-based advertising cost calculation method to determine the advertising costs in accordance with the response rate of the user

The method of claim 1, wherein the access code for supporting two-way access through the mobile device provides a bonus time for providing mobile access at the time before and after the broadcast time in addition to the advertisement time interlocking in principle, one advertisement at the same time to maximize the advertising effect Interactive advertising system with mobile as a response path.

According to claim 1, 12 months, one week 7 days, one day divided into 24 hours a daily life plan system interactive advertising system to provide a mobile advertising schedule as a response path

In claim 1, in addition to the general integrated access code providing method that is exposed to all media regardless of the medium, interactive advertising using a mobile response path that can provide the access code for each medium such as TV broadcasts, radio broadcasts, newspapers, magazines, leaflets, etc. system

The method of claim 1, wherein the access code is an interactive advertising system using a mobile as a response path that can be provided for each category classification unit, such as electronic products, furniture, clothing, food.

Interactive system that uses mobile as a response path to expand the advertising effect to the broadcasting content broadcasting time in conjunction with the broadcasting content broadcasting time related to the product.

The interactive advertising system of claim 1, wherein the collection of the customer's response to the advertisement in the mobile device is performed by using the mobile as a response path through a text message, a selection list, a check, a questionnaire, and the like.

The method of claim 1, further comprising providing an event code to an access code of an advertising medium and inputting it when accessing the mobile device, provides a mobile participant preferential method for providing real-time participant preferential method by providing additional event participation and prize winning opportunity. Interactive advertising system.

15. The method of claim 14, In the case of a commercial broadcasts the event code is a two-way advertising system using a mobile response path that can induce real-time viewer participation by changing from time to time advertising.

The interactive advertising system of claim 1, wherein the response path is a mobile having an advertisement revenue distribution structure that returns a portion of the advertisement fee to a user who provides the advertisement feedback through the access code.

The method of claim 1, wherein in the case of advertising media such as newspapers, leaflets, etc. that are exposed for a long time, the access code display unit guides the access time, and when the user accesses the mobile device during the access time, the interactive advertisement system uses a mobile that gives a difference in event entry. .

The interactive advertising system of claim 1, wherein the response path is a mobile providing an internet website directly accessible from the Internet linked with the mobile connected through an access code.

In claim 18, consumers are provided with information such as field best, region, and age preference by using statistical information, and advertisers can provide mobile users with various statistical information such as advertisement effect, region, and age access information by medium. Interactive advertising system with path.

19. The interactive system of claim 18, wherein the mobile terminal can provide various statistical information related to personal life, such as a job or a hobby, which is associated with a product desired by a consumer or an advertiser, in connection with personal information provided by a service subscriber. .

19. The interactive advertisement system of claim 18, wherein the response path is a mobile capable of performing a banner advertisement sub advertisement on the left and right sides of the mobile-linked internet website.

In claim 2, when the real-time two-way interlocking advertisement is not set using the recognition of the access code of the mobile device that can perform independent advertising for consumers to access through the access code or directly connected to the Internet site linked to the mobile device Interactive advertising system with response path.

The interactive system of claim 1, wherein the mobile device that has a mobile device that attempts to connect to the mobile device through the access code can ask a customer's opinion or introduce related products.

The interactive advertising system of claim 1, wherein the mobile device can provide the optimal information to the visitor by receiving or receiving personal information stored in the mobile device that the consumer attempts to access with the access code.

The interactive advertising system of claim 1, wherein a mobile device capable of providing another service based on a local server to which the mobile device initially connects when the world uses a common access code is a response path.

The server which initially accesses the text / language used by the mobile terminal analyzes and provides the corresponding language conversion service, so that even if a user of another language setting terminal in the region and a user of another region with a different language receive the mobile device roaming service, Interactive advertising system with mobile as a response path.

The method of claim 1, wherein the access code is the same as the mobile device location information analysis, the interactive advertising system using a mobile response path that can provide a local store connection service.

The method according to claim 1, the event code, the media identification code is entered after connecting to the response server as the access code and the access code after the asterisk '*', the shop symbol '#', a comma ',' Interactive advertising system using mobile as a response path that can use the method of accessing the response server by inputting.

The interactive system of claim 1, wherein the response path is a mobile for inducing consumer participation and continuous interest by linking various events.

The interactive advertising system of claim 1, wherein the mobile device can provide a customized advertisement desired by a consumer by interworking with personal information such as a family composition, a job, a hobby, a product to be purchased, and a product list to be purchased.