KR20010077006A - Advertising System and Method in an Internet Using Ad-Quiz - Google Patents

Abstract

PURPOSE: A system and method for an Internet advertisement using an advertisement quiz is provided to publicize an advertisement using a small amount advertising cost by inducing members to participate a quiz after studying detail advertisement contents having characteristic of a commodity. CONSTITUTION: At least one advertisement quiz related to advertisement contents of an advertiser is prepared in a system server being connected to the Internet(S1¯S2). At least one user applies to the advertisement quiz being prepared in the system server by user terminal through the Internet(S4). A user applying to the advertisement quiz studies advertisement contents of the advertisement quiz(S1). All advertisement quiz participators transmit answers of the advertisement quiz to the system server responding to a progress of the advertisement quiz(S6). A user transmitting a correct answer receives a predetermined compensation, and a user transmitting an incorrect answer is restricted to participate in the next quiz(S9).

Description

Advertising System and Method in an Internet Using Ad-Quiz}

The present invention relates to an internet advertising system and method using the advertising quiz, in particular, to induce a member applying for a quiz a series of advertising quizzes produced by the advertising content of the company to learn the advertising content to apply for the quiz Advertisement quiz can maximize the effect of direct advertising with low advertising costs, and if you win a series of quizzes, you can continue to apply for the ad quiz by rewarding each time you win The present invention relates to an internet advertising system and a method thereof.

Products that are the product of manufacturing and services that are the product of the service industry must go through the advertising stage to promote their products to consumers. To do this, companies are advertising their products to consumers while paying expensive advertising costs.

Advertisements, especially over-the-air ads, are required to create advertising content (advertising strategy) that appeals to consumers in a short advertising time between the advertisers and consumers. To this end, the advertiser has a problem that the production cost of the advertisement is very high because the advertisement is produced by using a popular person requiring an expensive guarantee.

In general, the form of advertising is based on advertising methods using billboards installed inside / outdoor, advertising methods using printed media such as newspapers and magazines, advertising methods using airwave broadcasting such as TV and radio, and Internet users. It is classified into a method of displaying a banner advertisement.

In this case, the advertising method using the advertisement board is advertised only at the place where the advertisement board is installed. Therefore, the area crowded with crowds is relatively expensive to use the place for setting up the advertisement board and is restricted by the place where the advertisement board can be built. In addition, this method has a problem that it is difficult to determine how many advertisement target consumers have seen the advertisement, so that the effect of the advertisement cannot be accurately determined.

Also, among the advertising methods using the print media, the subscribers are inserted in newspapers as the advertisement flyers first, and the subscribers are not read one by one because the subscribers are buried in the flood of too many advertisement flyers. In this case, the advertisement fee is proportional to the number of subscribers, the location of the advertisement, the size of the advertisement, and the like, but the reader cannot avoid reading only the article without reading the advertisement.

On the other hand, the advertising method using the airwaves pays the advertising fee according to the ratings of the pro, so in order to become a popular advertising sponsor of a professional program such as a entertainment program, it is necessary to pay an expensive advertising cost. If you switch to another channel that doesn't export your ad, the effect will be less. Moreover, there is a problem in that the effect of the advertisement is inferior because there is no method of selecting only the viewer as the main target of the advertisement.

Recently, thanks to the explosive increase in the number of Internet users, Internet advertisements for netizens have been in the spotlight by displaying banner advertisements on popular homepages. Since internet banner advertisements receive advertising fees from advertisers in proportion to the number of netizens' access to the homepage, they use incentives to compensate netizens for a predetermined amount each time they access the netizens accessing their site. have.

However, if these banner advertisements are placed on the initial screen to log in to the server of the Internet site, netizens can quickly connect their ID (identification number) and PW (password) to be connected to the main menu screen of the home page according to their connection purpose. Enter the main menu screen by entering the key, and also quickly click on the search site of the desired menu in the main menu screen.

Therefore, netizens who are accustomed to using the Internet quickly enter their destination sites sequentially, so banner ads placed on each page are only shown to the netizens during the period when the pages are switched to other pages. Will be lowered.

On the other hand, the user's terminal, the system server and the Internet network connecting them are continuing to rapidly develop computer / communication technology, so the transition time of the page is relatively short, and the effect of banner advertisement becomes less and less.

In addition, all of the above-described advertising methods including such banner advertisements are targeted to an unspecified majority, and there is no method of intensively advertising by selecting only the target audience of the advertisement, and attracting this when the user does not read the advertisement. There is a limit. Indeed, netizens click on banner ads at 1-3%.

Therefore, the advertiser is paying an expensive advertising fee to advertise a single product, the reality is that the consumer is advertising for a certain period or continuously enough to memorize the product by itself.

In addition, in the case of advertisement of new products, in order to inform prizes to a large number of consumers in a short time, a prize competition is held in print media such as newspapers to find the correct answer to the quiz about the advertisement product. They also use the method of offering a product based on their rank.

This method is unlikely to win, except when the winning amount of the quiz is very high, and the winner is not hidden immediately after entry, and the winner is masked after a certain period of time. Because there is a need for use, there is not a lot of applicants because there is little exertion about entry and winning and complicated procedure.

Of course, even in this case, most of the contest entries are limited to one time, and the contents of the product and the main characteristics of the product are learned from the advertisement contents, and the applicants are encouraged to memorize by injecting a lot of detailed information about the characteristics of the product. There is a limit to doing so.

Therefore, the present invention has been made in view of the problems of the prior art, the object of which is that the member who applied to participate in the quiz a series of advertising quizzes produced by the advertising content of the enterprise is the target of advertising and the material of the advertising quiz You can maximize the promotion of direct advertising at a low advertising cost by learning detailed advertising content about the features of the application and then apply for a quiz. If you win a series of quizzes, you will receive a certain reward each time you win. The present invention provides an internet advertising system using the advertising quiz and a method thereof that can lead to the application of the advertising quiz.

Another object of the present invention is to determine the winner of each meeting in the order that the correct answer is first sent to the system server when the correct answer exceeds the set number of each person, or to determine the number of the correct person by the method of drawing, a series of advertising quiz Those who drop out by taking the quiz at each meeting will be given a reward to the quiz winners in each contest by limiting their eligibility to apply to the subsequent ad quizzes. The present invention provides an internet advertising system and method using an advertising quiz to induce the learning of advertising content with high learning intensity.

It is still another object of the present invention to provide an internet advertising system and method using an advertising quiz in which rewards are equally determined in inverse proportion to the number of winners when a reward to be paid to each winner is preset in a series of multi-level advertising quizzes. have.

Another object of the present invention is the Internet advertising system using the advertising quiz that can maximize the effect of the advertisement by proceeding the advertising quiz by limiting the qualifications eligible only to those who can maximize the effect of the advertisement according to the target of the advertising quiz And to provide a method.

Another object of the present invention is to provide an internet advertising system and method using the advertising quiz that can be used to purchase the actual goods, services, etc. in the shopping mall affiliated with the reward given to the correct answer of the advertising quiz in the form of cyber cash To provide.

1 is a schematic block diagram of an internet advertising system using an advertising quiz according to an embodiment of the present invention;

2 is a configuration diagram of a system server according to the present invention;

3 is a database configuration diagram of a system server according to the present invention;

4 is a flowchart illustrating an internet advertisement procedure using an advertisement quiz according to the present invention;

5 is a homepage main screen example showing the case of accessing the system server of the present invention;

6 is a member registration screen example showing inputs required for membership registration;

7 is a quiz guide screen example for guiding the quiz to be progressed by date and time zone,

8 is an example of an entry screen for guiding an application for an introduction to an advertisement quiz and a quiz,

9 is an example of an advertisement learning screen showing an advertisement content that can learn the advertisement of the company corresponding to the banner ad click,

10 is a quiz progress screen example that explains the notes and how to proceed quiz progress quiz progress,

11 is a screen example for guiding how to use the reserves and reserves of members,

12 is an example of the prize history screen showing the award history of the quiz,

13 is an example of a shopping mall guide screen for guiding when a member's reserve is to be used in an affiliate shopping mall;

14 shows an example of a link site screen for linking with an affiliated company;

15 is a configuration example of a member file recorded in a member DB;

16 is a configuration example of an advertisement file recorded in an advertisement DB;

17 is a configuration example of an advertisement quiz file recorded in the advertisement quiz DB;

18 is an example of the configuration of a quiz guide file recorded in the quiz guide DB.

* Explanation of Signs of Major Parts of Drawings *

One ; System server 2a-2n; User terminal

3; Internet network 4; Affiliate shopping mall server

5a-5n; Advertising enterprise server 11a-11n; Web server

13a-13n; DB server 13; Database

14a-14n; Terminal 31 for system administrators; Member DB

32; Advertising DB 33; Ad quiz DB

34; Quiz Guide DB

In order to achieve the above object, the present invention comprises the steps of preparing at least one advertising quiz related to the advertising content of the advertiser in a system server connected to the Internet network, at least one user by the user terminal to establish the Internet network Applying to participate in the advertising quiz prepared in the system server through the step, the user who applied for the quiz learning the advertising content of the advertising quiz, all the advertising quiz participants in response to the progress of the advertising quiz Sending an answer to the system server, and providing a reward to a user who has corrected the ad quiz, and restricting participation in a subsequent ad quiz to a user who has not corrected the answer. Provides an internet advertising method using the advertising quiz.

In the present invention, the method further includes the step of registering the user as a member in the system server before applying for the advertisement quiz, and limiting the qualifications of the participants who participate in the advertisement quiz based on the information input at the time of registration. desirable.

In addition, the information of the registered member considered to limit the qualification of the participant is characterized in that at least any one of the gender and age, address, hobby and occupation of the member based on the resident registration number.

In response to the user's request for quizzing, the step of guiding a plurality of advertising quizzes to be conducted by date and order using a plurality of banner ads, and in the case of selecting a banner advertisement corresponding to the quiz guide request date, issuing the corresponding advertising quiz The method may further include branching to a guide step and branching to an advertisement learning step of advertisement contents related to the banner advertisement when selecting a banner advertisement after the quiz guide request date.

The method of determining the correct answer is a method of determining a winner by first inputting the correct answer when the number of correct answerers is larger than the set number of scheduled persons, a method of determining a winner by lottery among the correct answerants, and a method of determining all the correct answerants as winners. It is determined by any one method selected from among them.

According to another feature of the present invention, a plurality of user terminals equipped with an internet web browser capable of accessing the Internet, at least one advertisement quiz related to the advertisement contents of the advertiser, and advertisement contents related to the advertisement quiz are prepared in the data server. When a plurality of users access the web server through the internet network by the plurality of user terminals, the homepage screen data of the server is downloaded to the user terminal, and after the user requests to participate in any one of the advertising quizzes Responding to the progress of the ad quiz sent from the user terminal in response to the progress to give a predetermined reward to the user who corrected the ad quiz, the system that controls the user who does not match the correct answer to limit the participation in the subsequent ad quiz It consists of a server, the system server is a homepage In response to selecting the banner ads displayed in the sponsored ads quiz provides an Internet advertising system users with ads quiz characterized in that the branch to study advertising screen, so you can learn the contents of the advertisement, the advertisement quiz.

The home page screen includes a plurality of menu buttons consisting of a user guide button, member registration button, quiz guide button, participation application button, quiz progress button, reserve check button, award history button, affiliate shopping mall button and link site button .

The reward is at least one of the cyber cash, discount coupons and prizes, the amount of the cyber cash according to the reward is rewarded by increasing the amount of money every time you go to the next step after the quiz of the first step, and prizes for each step It is determined by one method selected from the method of rewarding by setting the same amount and the award amount divided by the number of correct answer for each stage, the cyber cash of the purchase price of goods purchased from affiliated companies Available for payment.

As described above, in the present invention, a member who applied to participate in a quiz of a series of advertising quizzes produced by the advertisement contents of the enterprise learns the detailed advertisement contents on the characteristics of the product and then applies the quiz at a low advertisement cost. It is possible to maximize the effect of direct advertising, and if you win a series of quizzes can be induced to continue to apply to the advertising quiz by performing a predetermined reward each time the winner.

In addition, in the present invention, the winners of each meeting are determined in the order of the applicants who first correct the answer, and the person who is eliminated by applying to each quiz of the series of advertising quizzes is qualified to apply for the subsequent advertising quiz. In order to apply the correct answer faster than other people by selecting the winners and rewards, the content of the advertisement must be learned with a high learning intensity, which naturally leads to learning of the contents of the advertisement.

Furthermore, in the present invention, only the subjects who can maximize the effect of the advertisement according to the target of the advertisement quiz based on the user registration information input by the user can maximize the effect of the advertisement by limiting the qualification as an applicant. It becomes possible.

(Example)

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a schematic block diagram of an internet advertising system using an advertising quiz according to an embodiment of the present invention, Figure 2 is a schematic configuration diagram of a system server according to the present invention, Figure 3 is a system server according to the present invention Schematic diagram of a database.

First, the Internet advertising system according to an embodiment of the present invention is connected to the Internet network 3, one system server (1) for managing the progress and the overall process for the advertising quiz, and a plurality of users of the system server (1) It is composed of a plurality of user terminal (PC) (2a-2n) and the affiliated shopping mall server in partnership with the system server (1) to enable access through the Internet network (3).

In the system, a plurality of affiliate shopping mall servers 4 and advertisement company servers 5a-5n may be connected through the Internet.

FIG. 2 is a schematic view of a system inside the system server 1, and firstly, a plurality of webs including a web server engine capable of servicing an internet connection to the system server 1 are included. The servers 11a-11n are connected to the LAN 12. In addition, there are several database servers (DB Servers) 13a-13n in the LAN 12 that store data input by users and administrators and manage data extracted according to user queries. Finally, the system administrator terminal 14a- is always waiting to monitor and recover in the event of a failure of multiple web servers 11a-11n and multiple database (DB) servers 13a-13n in the system server 1. 14n) is connected to the LAN 12.

The connection between the system server 1 and the plurality of user terminals 2a-2n is connected to the Internet through a modem and a PSTN, or a wired method using a dedicated line, an ISDN, and a cellular, PCS, microwave or satellite communication network. It can accommodate all wireless internet access. Each user terminal 2a-2n can be anything as long as it can be connected to the Internet network 3 using any of the above-described ways.

Preferably, each of the user terminals 2a-2n is an Internet web browser 21 for supporting Internet access to a personal computer (PC) equipped with, for example, a Pentium class microprocessor, a hard disk driver, a communication modem, or the like. ) Can be used with any PC or terminal.

In addition to PCs, terminals with Internet access can also be used for workstations, general portable communication terminals (PCS, PHS), handheld digital assistants (PDAs), settop boxes, digital TVs, and web phones. It is possible.

In addition, the system server 1 includes a hub for distributing signals through respective LAN cards installed in the plurality of web servers 11a-11n, DB servers 13a-13n, and system administrator terminals 14a-14n. The router may include a router and a channel service unit (CSU) for connecting the hub of the system to the internet network 3.

The number of web servers 11a-11n will depend on how many user terminals 2a-2n connect to the system server, and the number of web servers depends on the number of web servers. The internal network can be configured in other well-known ways.

As the DB server 13a-13n is a well-known device structure, the database DB provided in the data storage device of the DB server 13 includes a member DB 31 and an advertisement DB 32 as shown in FIG. ), Advertising quiz DB 33 and quiz guide DB (34).

First, the member DB 31 is a member's name field 31a, a social security number field 31b, a postal code field 31c, and the like regarding personal information of a registered member, for example, as shown in FIG. Address field 31d, mobile phone telephone field 31e and home telephone number field 31f, which can be contacted, ID field 31g for member's identity verification when logging in to the server, password field 31h and password reconfirmation field (31i), the member's occupation field (31j), the member's participation in the quiz's advertising product name field (32i) and company name field (32a), to earn the member according to the winning of the quiz It includes an account field (31k), a member's hobby field (31l), etc., to know the amount of money (for example, a cyber cache). If necessary, the member DB 31 may be added to manage the credit score for managing the member's credit, the number of times of access to the website, and the like.

The advertisement DB 32 is related to the advertiser, as shown in FIG. 16, the company name field 32a, the representative field 32b, the postal code field 32c, the address field 32d, the business registration number field 32e, and the advertiser. A business field field 32f, a company telephone field 32g, a person in charge field 32h, an advertisement product name field 32i, an advertisement content field 32j, and the like.

Ad quiz DB 33, the quiz content for the corresponding advertisement is stored as shown in Figure 17, the quiz number for about 15 quiz problems consisting of the table of advertisement name field (32i) and company name field (32a), and the table Field 33a, ad quiz question field 33b, and quiz answer field 33c.

Quiz guide DB 34 is a DB that stores the schedule for the ad quiz by date / degree (hourly) as shown in Figure 18, the quiz progress date field (34a), the degree field (34b), the advertisement product name field (32i) and The company name field 32a and the company's banner advertisement (picture file name) field 34c are included. The quiz guide DB (31d) is composed of a table by the number of reserved ads.

Of course, the database (31-34) may be divided into pieces as necessary or may be configured in combination, each database (31-34) includes a matter other than the above-described column or some items It may be deleted.

The operation of the Internet advertising system using the advertising quiz according to the present invention described above will be described in detail with reference to FIGS. 4 to 14.

First, FIG. 4 is a flowchart illustrating an internet advertising method using an advertisement quiz according to the present invention. An Internet user, that is, a netizen uses a system web server 21 using an internet web browser 21 installed in his terminal 2a-2n. When the web server 11a-11n is connected to the web server 11a-11n, the web server 11a-11n downloads the main screen of the homepage of the server 1 as shown in FIG. 5 to the corresponding terminal 2a-2n. .

The main screen 50 is composed of a screen centered on the serviceable menu and contents that can be botted without a member classification. Accordingly, the main screen 50 has a plurality of menu buttons 51-59 fixedly arranged on the left side, and an ID input window 61 for inputting an identification number (ID) of a member necessary for logging in on the right side thereof. ) And a notice box 63 for notifying the user of announcements related to the website, including a password input window 62 for inputting the member's password, and a member who participated in the quiz and when and how much was received. The prize money prize box (64), today's advertisement quiz information box 65 for introducing the schedule and the contents of the advertising quiz, which is going today, a plurality of banner advertisements (66) are arranged on the right.

The menu button (51-59) has a user guide button (51), member registration button (52), quiz guide button (53), participation application button (54), quiz progress button (55), reserve check button (56) , The award history button 57, the affiliated shopping mall button 58 and the link (link) site button (59).

When the user enters the ID and password into the corresponding input windows 61 and 62, the web server 11a-11n enters the login procedure and searches the member DB 31 of the DB servers 13a-13n to see if they are registered members. If it is determined that the member is not registered, it is requested to re-enter or select a new member registration (S1).

If the user wants to register a new member and clicks the member registration button 52 on the main screen 50, the member agreement not shown is displayed. If the user agrees to the membership agreement, the member registration as shown in FIG. The screen 67 is displayed.

On the member registration screen 67, a member's name, resident registration number, zip code and address, mobile phone number and home phone number, ID, password, password reconfirmation and member's occupation to be registered in the member DB 31 of FIG. Each input window 71-80a is provided.

Accordingly, when the user inputs the corresponding information in the input window 71-80 and clicks the member registration button 70, the inputted information is registered in the member DB 31, and the user has successfully registered his or her text. And / or inform by voice (S2). After that, the user returns to the main screen 50 of the homepage and proceeds to log in to be authorized to access the member. In this case, if you want to cancel the registration can be processed by pressing the cancel button (70a).

Thereafter, when the registered member clicks the quiz guide button 53 to know the schedule of the advertising quiz, a quiz guide screen 81 as shown in FIG. 7 is provided to the member terminal and guides the advertisement quiz to be performed by date / time slot (S3). ). Advertisement quiz guide is preferably displayed as a table 82, a brief description of the quiz guide (83) is displayed.

In the guide table 82, banner advertisements 84a and 84b of a quiz advertisement company corresponding to each box where the quiz progress date and time intersect are inserted, and are executed at the same time in the banner advertisements 84a and 84b. Clicking the banner advertisement (84a) of the quiz to branch to the entry screen 85 as shown in Figure 8, click the banner advertisement (84b) of the quiz that is not implemented today, the advertisement as shown in Figure 9 It automatically branches to the learning screen 91.

On the other hand, the quiz guide screen may be provided with a guide button for branching to the prize history screen 106 so as to provide a box for guiding the prize history in order to induce the participation of the quiz participants, or to check the previous prize history. Do.

Participation application screen (85) shown when clicking the banner advertisement (84a) of the quiz guide screen (81) or click the entry application button 54, introduces the advertising quiz to be carried out today by time zone, The advertisement quiz guide screen of the day is divided into pages according to the time slot (order) so that it can be displayed.

Participation application screen (85), date and time (order) display unit (86), the total number of members who can participate in the quiz and participation status box (87) showing the current participation status, banner advertising of the company to inform the target company of the quiz (88), participation application confirmation button (89) and cancel button (90). Also in this case, when the banner advertisement 88 "Hyundai Motor" is clicked, it moves to the advertisement learning screen 91 of the banner advertisement 88.

When the member clicks the participation application confirmation button 89, the entry is made and the server 1 notifies the member that the entry is completed (S4). In this case, according to the characteristics of the advertisement product, only a certain group of applicants may decide to participate in the quiz to maximize the effect of the advertisement. In other words, at the request of an advertiser or a special contract, an application for participation may be received in consideration of only one of the male and the female or the participant's job, hobby or age based on the member's registration information.

For example, in the case of advertising quizzes for women's underwear, if women are allowed to participate in the first place, the effect of advertising on actual consumers can be further enhanced.

The advertisement learning screen 91 may be selected by clicking on the banner advertisement 88 of the participation application screen 85 or the banner advertisement 84b of the quiz guide screen 81, and is essentially required to match the advertisement quiz. Learning the advertising content (S5). The advertisement matter 92 displayed on the advertisement learning screen 91 is made based on the material that the advertiser of the company wants to advertise, and the advertisement matter uses at least one medium of text, image, video and audio together. It is preferable to be produced by.

Thereafter, when the quiz progress button 55 is pressed due to the scheduled advertisement quiz time, the quiz progress screen 93 as shown in FIG. 10 is displayed. The quiz progress screen (93) has a description (94) of the matters to keep in mind during the quiz and how to proceed with the quiz, an advertisement quiz problem window (95), an advertisement quiz result information window (96), and a reserve information / confirmation window (97). ) And banner advertisement 98 of an advertising company, which is linked to the advertisement learning screen.

Ad quiz question window (95) includes answer input windows (95a, 95b) that allows the participants to enter or select the correct answer of the problem, and the ad quiz results guide window (96) whether the correct answer according to the input result Or a message indicating whether the answer is incorrect is provided by text and / or voice, and the number of correct answering questions. Reserve information guide / confirmation window 97 serves as a guide window for guiding to know the amount of cyber cash of the account (31k) to be accumulated every time the quiz.

The problem type of the ad quiz is one of O and X problems, which are correct and correct when the fingerprint of the problem is based on the advertisement contents, a multiple choice problem that answers the correct one among multiple answers to the problem, or a simple subjective problem. Or it can ask a question by mixing these.

In addition, the quiz may cover the correct answer only in one step, but in order to increase the effect of the advertisement, the overall quiz time is longer, so that the larger the advertising effect can be obtained, it is desirable to proceed with as many quizzes as possible. In this case, it is also possible to increase the effect of learning by inducing a brief cramping study on the service of the product to be advertised by giving a waiting time for a certain time between each quiz and quiz or a predetermined number of steps.

Furthermore, the participants who failed to meet the previous quiz in order to induce participants to have an interest and excitement about the quiz are eliminated and the first step is selected by the next level quiz with only the correct answers. You can proceed with the quiz in a way that will earn a prize.

For example, starting with 10,000 participants and repeating the method of guessing 1/2 correct answerers who enter correct answers on a first-come-first-served basis for each level 1 quiz, there are approximately 13 levels of advertising quiz for selecting the final winner. shall.

In this case, the method of determining the correct answer may be selected from among the method of determining the winner of the above-mentioned first correct answer, the method of determining the winner by lottery among the correct answer inputter, and the method of determining the winner of all the correct answer. have.

The prize money is to be rewarded by increasing the amount each time you move to the next stage by matching the quiz of step 1, how to compensate by setting the prize amount equal to each stage, or by dividing the prize money set in each stage by the correct answer Any method can be adopted.

On the other hand, if the quiz participant exceeds the set number of people may further include a process of informing the participant of the preliminary process to determine the finalists by selecting the set number of participants before a predetermined time. In this case, the qualifier for selecting the finalists may be determined by proceeding with an advertisement quiz in the same manner as in the main competition or by receiving a reservation by limiting the number of people when a quiz participant is reserved.

This is determined by the problem of preventing the system from crashing due to exceeding the capacity of the system server as a large number of participants participate in the quiz at the same time, and whether the rewards for the reservations are free or paid. It is desirable to.

As described above, the number of steps of the quiz, the method for determining the correct answer and the method for determining the prize amount may be appropriately determined according to the advertisement cost of the advertiser.

In this way, the learning time of the advertising content according to the present invention, for example, a quiz about one product, because more than 10 questions are asked to induce memorized or familiar with the various contents about the product by advertising learning. In order to enhance the learning effect of participants, the quiz guide should be given at least one week prior to giving participants a period of time to learn the contents of the ad. The difficulty of the ad quiz is that the difficulty is high enough for everyone to participate easily. Not preferred.

In the present invention, there is no need to limit to one banner advertisement and one advertiser per quiz, and there is no reason to limit the participation of several companies jointly as sponsors.

If all of the advertising quizzes in the above manner proceeds and the first winner or the correct answerer is determined (S6), the quiz ends (S7).

Thereafter, the user may move to the reserve confirmation screen 100 of FIG. 11 by clicking the reserve confirmation button 56 or the reserve guide / confirmation window 97 of FIG. 10 (S8).

The reserve confirmation screen (100) shows a notice (101) that the payment is possible with the reserve amount after shopping the product through the affiliate shopping mall or affiliated convenience store as the member's reserves and at the same time member ID (102), member name (103), Shows the amount of the reserve 104 accumulated in the member's account (31k) (S8). In addition, the reserve confirmation screen 100 shows a list of affiliate shopping malls and affiliated convenience stores.

On the other hand, when the prize history button 57 is clicked, the prize history screen 106 of FIG. 12 displays the ID 102, the member name 103 and the prize money 105 of the member who ranked first in all the order-specific quizzes of the previous day. Shows as a list (S9).

In addition, when the affiliate shopping mall button 58 is clicked, the affiliate shopping mall screen 106 of FIG. 13 is shown, and the affiliate shopping mall screen 106 is obtained through an advertising quiz to an ad quiz site, for example, a member of a GoldQuiz. As long as all the reserves are available only through an affiliate shopping mall or an affiliated convenience store, a notice 107 and a link button 108 for a brief introduction of the affiliate shopping mall and a link to the shopping mall are arranged.

Clicking on the LINK site button 59 shows a link site screen 109 as shown in FIG. 14, and on the screen there are a number of link buttons 110-112 for brief introduction of affiliated companies and links to the server home page of the company. Is placed.

Therefore, when a member purchases an article at an affiliate shopping mall in cyberspace, the member may pay using a reserve that acts as a cyber cache, or may purchase the purchase cost using a member's reserve card at each affiliated convenience store (S10). .

In addition, the reserve can be deposited or transferred to the member's financial institution deposit account in cash.

As described above, the user can participate in the advertising quiz without registration fee only by registering as a member, and if the money is earned as a prize in accordance with the quiz, it can be used as a purchase cost of goods or cash.

Therefore, members will voluntarily try advertisements in order to answer many quizzes, and the advertisement learning of quiz participants is a test study for matching quizzes. As a result, this learning effect can obtain an advertising effect that cannot be followed in other print media or over-the-air broadcasting advertisements.

In the above description of the embodiment described as an example of rewarding the members with the correct answer to the advertising quiz with the cash cache, but the reward method is a cash, discount coupon or giveaways in addition to the cyber cash, if any value Of course, compensation is possible.

Moreover, the above system uses an internet network that can be accessed using an internet network. However, the present invention is not limited thereto, and the present invention can be applied to a bidirectional communication system capable of bidirectional communication, that is, a bidirectional cable TV system by a simple change.

As described above, in the present invention, a member who applied to participate in a quiz of a series of advertising quizzes produced by the advertisement contents of the enterprise learns the detailed advertisement contents on the characteristics of the product and then applies the quiz at a low advertisement cost. You can maximize the effectiveness of direct advertising, and if you win a series of quizzes can be encouraged to continue to apply to the advertising quiz by giving a certain reward every time you win.

In addition, in the present invention, the winners of each meeting are determined in the order of the applicants who first correct the answer, and the person who is eliminated by applying to each quiz of the series of advertising quizzes is qualified to apply for the subsequent advertising quiz. In order to apply the correct answer faster than other people by selecting the winners and rewards, the content of the advertisement must be learned with a high learning intensity, which naturally leads to learning of the contents of the advertisement.

Furthermore, in the present invention, only the subjects who can maximize the effect of the advertisement according to the target of the advertisement quiz based on the user registration information input by the user can maximize the effect of the advertisement by limiting the qualification as an applicant. It becomes possible.

In the above, the present invention has been illustrated and described with reference to specific preferred embodiments, but the present invention is not limited to the above-described embodiments and is not limited to the spirit of the present invention. Various changes and modifications can be made by those who have

Claims (10)

Preparing at least one advertisement quiz related to the advertisement contents of the advertiser in a system server connected to the Internet network; Requesting at least one user to participate in an advertisement quiz prepared by the user terminal in the system server through the Internet network; Step for the user who applied for the quiz to learn the content of the advertising quiz, In response to the progress of the advertising quiz, all participants of the advertising quiz sends the answer of the advertising quiz to the system server, The Internet advertising method using an advertising quiz characterized in that the step of providing a predetermined reward to the user who corrected the correct answer of the advertising quiz, and limiting participation in the subsequent advertising quiz to the user who did not match the correct answer. The method of claim 1, further comprising: registering as a member with a system server before the user applies for an advertisement quiz; And limiting the qualifications of the participants who participate in the advertising quiz based on the information input at the time of registration of the member. According to claim 2, The information of the registered member to consider in order to limit the qualification of the participant Internet advertising using the advertising quiz, characterized in that at least one of the sex and age, address, hobby and occupation of the member based on the social security number Way. The method of claim 1, further comprising: in response to the user's quiz guide request, guiding a plurality of advertisement quizzes to be executed by date and order using a plurality of banner advertisements; If the user selects a banner advertisement corresponding to the request date of the quiz guide, the user is branched to the application application guide step of the advertisement quiz. If the user selects a banner advertisement after the request date of the quiz guide, the user selects a banner advertisement related to the banner advertisement. Internet advertising method using the advertising quiz characterized in that the branching. The method of claim 1, wherein the method of determining the correct answerer comprises: a method of determining a winner by first inputting a correct answer when the number of correct answerers is larger than a predetermined number of scheduled persons; a method of determining a winner by drawing a lottery among the correct answerers; Internet advertising method using the advertising quiz characterized in that determined by any one method selected from among the methods for determining the winner. The method of claim 1, wherein the reward is any one of cyber cash, discount coupon, cash and prizes. The method of claim 1, wherein the amount of the cyber cash according to the rewards is determined by increasing the amount of money each time the quiz of the first step is reached and the next step, and the method of rewarding the same amount of prizes for each step; The Internet advertising method using the advertising quiz, characterized in that determined by any one of the method of payment by dividing the same amount of prizes set in each step by the number of correct answer. 8. The method of claim 7, wherein the cyber cache can be used to pay for a purchase price of a product purchased from an affiliate company. In the Internet advertising system for Internet users, A plurality of user terminals equipped with an internet web browser and access to the internet; At least one advertisement quiz related to the advertisement contents of the advertiser and the advertisement contents related to the advertisement quiz are prepared in the data server, and when a plurality of users access the web server through the Internet by the plurality of user terminals, the server is connected to the user terminal. Downloads the homepage screen data of the user, and after the user applies for participation in any one of the advertising quiz, in response to the progress of the advertising quiz, the user who judges the answer of the advertising quiz sent from the user terminal and corrects the advertising quiz It is composed of a system server that controls a predetermined reward and restricts participation in subsequent ad quizzes to users who do not have correct answers. The system server is branched to an advertisement learning screen so that the user can learn the advertisement contents of the advertisement quiz in response to selecting the banner advertisement of the advertisement quiz sponsor displayed on the homepage screen. . 10. The method of claim 9, wherein the home screen has a plurality of guide buttons, membership registration button, quiz guide button, participation application button, quiz progress button, reserve check button, award history button, affiliate shopping mall button and link site button Internet advertising system using the advertising quiz characterized in that it comprises a menu button.