KR20000063612A - The internet advertising method that the gift is given to the prizewinner by the lottery - Google Patents

Abstract

PURPOSE: An internet gift ticket advertisement method using a lottery is provided for maximizing an advertisement effect compared to an advertisement cost. CONSTITUTION: A member is connected to an internet and inputs a domain address of an operator site and is connected to a home page provided from an exclusive server of an operator site. The member inputs a member information into the operator site, a visitor is registered as a member by inputting a name, ID number, ID, address, telephone number, password, etc. into a member registration section prepared on a corresponding site home page. The operator site receives an advertisement, the operator site receives an advertisement from a plurality of advertisement owners for providing a gift ticket advertisement to the members.

Description

The internet advertising method that the gift is given to the prizewinner by the lottery}

The present invention relates to an internet prize advertising method using a lottery, the first step is to present a future prediction prize entry problem for each advertisement that can not be determined in advance, and secondly, to the results of the prediction values entered by the applicants Fourth, after selecting the most predicted values entered by the most applicants as correct answers, and thirdly, among the applicants who entered the correct answers and the predicted values closest to the correct answers, the number of lottery subjects announced in advance was selected. Finally, the present invention relates to an internet giveaway advertising method comprising a process of paying a winner a predetermined prize or a large amount of cyber money.

In the existing Internet advertising method, a method of distributing a small amount of cyber money to members who simply click on an advertisement has been most commonly used. However, the amount of cyber money paid is very small, and the amount of cyber money paid is very small, so it is difficult to effectively use it, resulting in a small amount of cyber money being paid. However, since it takes too long a lot of effort to earn and use a large amount of cyber money, members are not only interested in the cyber money-advertising, but also by raising their interests. There is a problem that can not get the advertising effect.

In addition, the existing advertising method, even if a small amount of cyber money can not be paid indefinitely to pay a small amount of cyber money to a certain number of members on a first-come, first-served basis, no one pays attention to the advertisements that have been paid for cyber money. There is also a problem that the advertising effect is rapidly reduced because it does not have.

Therefore, if a few members click on the advertisement, they can pay attention to the advertisement by paying the cyber money or the product which can be used effectively. There is a need for new advertising methods that can be of interest.

The present invention has been made to solve the above problems, first of all, by presenting a future prediction type prize problem for each advertisement that can not be determined in advance, and correct the prediction value input by the largest number of applicants according to the results of the prediction values entered by the applicants By using the decision-making method, we propose an advertising method that inspires the members to participate and to think deeply about the issue of the prize advertising.

Next, the present invention uses the method of selecting the winners by the number of the publicly announced number of winners among the applicants who have entered the correct answer and the prediction value close to the correct answer, and decides the winner among the winners by the drawing, even though a small number of members click on the advertisement. In one case, an advertisement method is provided that guarantees a probabilistic reward for a member's efforts to click on an advertisement by paying cyber money or merchandise that can be effectively used.

In addition, the present invention allows all members to apply until the deadline for the entry of the sweepstakes, and the winners are determined by lot regardless of the order of entry. It suggests an advertising method that can get high advertisement effect by getting continuous interest.

Meanwhile, the present invention guarantees transparency and reliability by using a lottery method in which a winning number is determined according to a method previously disclosed by using an applicant's prediction value, etc. At the same time, a lottery method is proposed to facilitate the practical application of the prize advertising method by completely eliminating it.

The object of the present invention is to secure a probabilistic reward for an effort to click on an advertisement by paying members who apply for an internet sweepstakes a predetermined prize or a cyber money that can be effectively used by lottery. The purpose of the present invention is to provide a new advertising method for maximizing the advertising effect by providing an advertising method that allows more members to have continuous interest and interest at the same cost.

1 is a flowchart illustrating a detailed process of the present invention.

Figure 2 is an exemplary view for showing an embodiment of the sweepstakes placed on the site screen.

Figure 3 is an exemplary view for showing an embodiment of the prize advertising application form screen.

Figure 4 is an exemplary view for showing an embodiment of the entry number assignment screen of the prize advertising.

FIG. 5 is a distribution chart of entry prediction values for explaining a process for determining an answer of a prize advertisement entry problem. FIG.

6 is an exemplary table of a list of applicants for each prize advertisement for explaining the winner determination process.

<Description of the symbols for the main parts of the drawings>

S101 to S116: Step 201: Banner advertisement of FIG.

301: Prize entry issue 302: Prize details

306: Prediction value 307: Number of drawees

401: Sweepstakes entry number 606: Total application prediction value

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a flow chart for explaining the detailed process of the present invention, each process is described in detail as follows.

The process in which the member accesses the dedicated server of the operator site (S101) is a process in which the member accesses the Internet and enters the domain address of the operator site to access the homepage.

In the process of the member inputting the member information on the operator's site (S102), the visitor inputs his / her name, social security number, ID, address, phone number, password, etc. in the member registration field provided on the homepage of the site in order to provide the service provided by the operator's site. It is the process of joining as a member.

The process of receiving an advertisement from the operator site (S103) is a process in which the operator site receives an advertisement from a plurality of advertisers in order to provide a prize advertisement to a member, and the contents of the prize for each advertisement, a problem of applying for the prize advertisement, an application period, and a drawing It is the process of determining the number of targets and the contract to place advertisements on the operator's site.

Here, the prize content may be a specific product and may also provide a certain amount of cyber money as a prize. In the way of offering prizes as prizes, it is most desirable for the advertisement effect to provide the prizes that are intended to be displayed as advertisements, which enhances the effect of advertisements by allowing the applicants of the prize advertisements to keep remembering the contents of the prizes. Because it can.

In addition, in the present invention, in particular, the reason for presenting the method of paying the cyber money as a prize is a member according to the expectation of a large amount of winning by paying a large amount of cyber money to a part of the applicant by the drawing method of the present invention described in the following S115 process. They can increase their advertising effect by inducing their continuous interests, and in fact, winners can purchase desired products using expensive cyber money, so they can feel the effectiveness of cyber money. Participation is made so that the advertising effect is maximized naturally.

This is because in the existing advertising method of distributing a small amount of cyber money to a member who simply clicks on an advertisement, the amount is very small, so it is difficult to effectively use such as purchasing a product. The purpose is to solve the problem that the interest in a small amount of cyber money added to the advertisement gradually decreases and thus the desired advertisement effect cannot be obtained.

In addition, the existing advertising methods cannot pay cyber money indefinitely, so only a small number of cyber money can be paid on a first-come, first-served basis. There is also a problem that is rapidly decreasing.

However, the prize advertising method of the present invention can receive the application of all members without limit of the number of people until the application deadline, and since the winner is determined by the lottery from the member's point of view as well, the interest in the prize advertising will be continued. There is an advantage that can expect high advertising effect.

On the other hand, the issue of entry of prizes, the period of application, and the number of drawees will be explained in detail in the following process description.

The process of creating an advertisement file by the operator site (S104) is a process of storing the prize advertisement received in the step S103 in a dedicated server of the operator site, and the contents of the data to be stored are the name of the advertisement company, the advertisement product, the advertisement period, the advertisement price. , Banner picture to be displayed, content of prizes, problem of entry of prizes, entry period, number of drawees, etc.

In the process of placing an advertisement on the site screen by the operator site (S105), as shown in the embodiment of FIG. 2, a prize advertisement file stored in the process S104 is read and the advertisement is placed on the screen of the site so that a member can click on the site. It is the process of making. Each sweepstakes show a banner sum picture (201) and a summary of sweepstakes (202) such as prize type, application period, and number of drawees. This screen is displayed when the member accesses the sweepstakes screen in the next step S106. Make it appear. These giveaway advertisements can be placed all at once on an ad-only screen or between other content on the site.

The prize types are classified according to the prize contents paid by the lottery, and the prize type is a prize type that pays only prizes, the cyber money type that pays only cyber money (or cash) as a prize, and the hybrid type that pays prizes and cyber money together. Divided.

On the other hand, the number of lottery target 307 will be described in detail in the following S114 process, but first, briefly described, the present invention is not to draw a winner for all members who applied for the prize advertisement, but to predict the entry problem of the prize advertisement. After deciding the correct answer based on the predicted value 306 entered by the contestants, a certain number of contestants who input the predicted value close to the correct answer are selected and the winners are selected from among the winners. The number 307 is defined, and the number of the lottery targets is announced in advance when the prize advertisement is posted.

The process in which the member accesses the prize advertisement screen (S106) is a process in which the member accesses the screen of the operator's site where the prize advertisement is posted in order to apply for the prize advertisement.

The process in which the member clicks on the advertisement (S107) is a process in which the member clicks on the banner advertisement picture 201 posted on the site screen in order to apply for the prize advertisement, and when the prize advertisement is clicked, the process moves to the next S108 process.

The process of activating the prize application form application screen (S108) is a prize entry problem 301, prize content 302, as shown in the embodiment of FIG. 3 so that members can apply for the advertisement clicked in the process S107 The application deadline 303, the winner's announcement date and time 304, the number of lottery targets 307, the current number of applicants 308, etc. are displayed.

Here, the prize entry problem 301 presents a future predictive problem related to the advertisement, which is the problem of the embodiment of FIG. Similarly, the correct answer cannot be determined in advance, and the presenter presents a type of problem in which the correct answer is determined after the application is closed based on the result of the candidates entering the prediction values. It is advisable for advertisers to ask questions when they receive advertisements. For example, "How much do you expect 2000 sales of ○○ products?" Or "How much do you think the fair value of shares of ○○ company is?" Problems such as "?" On the other hand, the correct answer determination process of the predictive problem is described in detail in the following step S113.

The process in which the member applies for the prize advertisement (S109) is a process in which the member enters the prediction value 306 for the predictable problem of the advertisement on the prize advertisement application form screen of FIG. 3 and presses the application request button 305 to apply. After the application is completed, the process goes to S110.

The process of assigning an application number of the prize advertisement by the operator site (S110) is a process of assigning a unique application number 401 through the prize advertisement application number assignment table screen as in the embodiment of FIG. to be.

In the process of creating a member application file (S111), the operator site prepares the application file by organizing the prediction value, the application number, the application date and time, the member ID, etc. of the application member entered in the process S109 by the premium advertisement, and storing the application file in a dedicated server. This application file is used in the process of determining the correct answer of S113 and the process of determining the drawee of S114 after the application is closed.

The process of closing the application site (S112) is a process to prevent further application for the prize advertisement at the time when the scheduled entry deadline 303 elapses, and the application form screen for the prize advertisement that has been submitted is displayed. This is to prevent it from being activated.

In the process of determining the correct answer of the prize entry problem (S113), after the application site is closed, the predicted value inputted by the most applicants is corrected by using the application file created in step S111 to create a distribution map of the expected value as shown in FIG. 5. Is the process of determining. Referring to the embodiment of FIG. 5, when the application predicted value distribution map displays the predicted value on the horizontal axis 501 and the corresponding number of applicants on the vertical axis 502 by using the member application file, the number of applicants is 1300. Since the number of applicants who entered 10,000 won as the predicted value is the most, 287, the correct answer is decided to be 13 million won. As such, the future prediction type application problem in the present invention is not determined in advance, but the correct answer is determined after the entry deadline according to the predicted values entered by the applicants to raise the interest of the applicants to further increase the advertising effect. It has the characteristic that

Determining the lottery target (S114) is a process for determining the number of lottery targets announced in advance from the entry members of the sweepstakes using the member application file created in step S111 as described above briefly. The winner will be decided by drawing from among those selected. Referring to FIG. 5, the method of determining the lottery target is 305. In the case where the number of the lottery targets 307 previously announced is 300, first, the 287 correctors who input 13 million won as the predicted value are determined as the lottery target, and then 13 million yuan. 13 entrants (300-287) who entered the predicted value close to will be decided as additional lottery winners. However, if there are more than 13 applicants who input the same prediction value closest to 13 million won, all the tied players will be selected for the lottery. Unlike in FIG. 5, when the number of correct answerers who input 13 million won exceeds 300, which is the number of lottery winners 307, all of the correct answerees are determined as lottery winners. Since it is exceeded, any entrant who inputs a near prediction value cannot be included in the lottery.

The process of determining the winner by lottery (S115) is a process in which the operator site determines the winners and the winning rank by the number of people announced in advance among the lottery targets determined in the process S114 through a predetermined lottery method. The draw process must be a lottery method that is transparent and reliable to avoid disputes.

In the present invention, the winning number is determined using the applicant's application prediction value 601, application time 602, application number 603, resident registration number 604, etc. This is described as follows.

First, the operator's site publicly announces how to determine the winning number when the prize is displayed. If the winning number is one, the sum of the predicted entries (606) is divided by the number of applicants (605) and the remaining value is added to 1 It is to announce that the winning number will be decided. In FIG. 6, the total of the application prediction values is 11,167,553 and the number of applicants is 8592. Therefore, the remaining value obtained by dividing 11,167,553 by 8592 is 6545 and the winning number is 6546. The reason why 1 is added to the remaining values is to prevent the winning number from becoming 0.

On the other hand, application number 6546 may not be selected as a lottery subject in the process S114, in which case the value obtained by multiplying the total of the application prediction value of FIG. 6 by a predetermined number again divided by the number of applicants. The process of determining the winning number plus 1 is repeated until the winner is decided. Here, the predetermined number to be multiplied by the total application prediction value can be determined in various ways, and the determination method is also disclosed in advance. For example, the application deadline date of the prize advertisement may be multiplied or modified.

In addition, if multiple winners are to be determined, the above-mentioned lottery method is repeated repeatedly to determine the first winner and the second determined winner by second.

On the other hand, the operator site may use the selection time, entry number, social security number, etc. selectively or mixed instead of using the applicant's entry prediction value to determine the winning number by the lottery.

And when the winner is confirmed, by opening the list of applicants for each prize advertisement as shown in Fig. 6 so that anyone can see the process of determining the winning number, it ensures transparency and credibility of the winner decision process and completely eliminates the possibility of dispute.

The process of paying prizes to the winners (S116) is a process of paying prizes or cyber money previously announced to the winners determined in step S115 by the operator site according to the ranking.

As described above, the present invention, first, pays a large amount of cyber money that can be effectively used without paying a predetermined prize or a president by the members who apply for the Internet sweepstakes. This ensures a probabilistic reward for the effort to click on your ad.

Secondly, advertisers who place prizes can have an advertising effect that can be maximized relative to the cost of advertising by providing an advertising method that allows more members to have continuous interest and interest at the same cost.

Claims (4)

The process where the operator site wins The process of creating an ad file and saving it on a dedicated server A first step consisting of a process of placing and displaying a prize advertisement on a site screen; The process of the member accessing the prize advertising screen of the operator site through the Internet, How members click on the sweepstakes ads on your site The process of submitting the prize advertisement application screen will be activated, and the contents of the prize and the prize entry problem will be presented. The process of entering by entering the application prediction value for the issue of the prize advertising A second step consisting of a process in which an operator site assigns an application number to an application member; The operator site creates the application file of the member and saves it on the dedicated server. The process by which the operator site closes the application for the prize The process of determining the correct answer to the prize entry problem based on the member's prediction A third step consisting of a process in which an operator site determines a lottery target; The process of determining the winners among the drawers by the drawing method; A fourth step consisting of a process of paying prizes to the winners; Internet giveaway advertising method characterized in that it comprises a. The method of claim 1, wherein the content of the second prize is selected from one or more of cyber money, goods, and cash. The method of claim 1, wherein in the second and third steps, The prize entry problem cannot be determined in advance, and the future answer questions will be decided based on the results of the predictions entered by the applicants. The answer of the future prediction prize entry problem is the Internet giveaway advertising method characterized in that as a result of closing the application to determine the prediction value entered by the most applicants as the correct answer. The method of claim 1, wherein the drawing method of the fourth step comprises selecting and using one or more of an applicant's entry prediction value, entry time, entry number, and resident registration number.