KR20000018276A - A Method of Goods Promotion by way of Advertisement with Lottery - Google Patents
A Method of Goods Promotion by way of Advertisement with Lottery Download PDFInfo
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- KR20000018276A KR20000018276A KR1020000004695A KR20000004695A KR20000018276A KR 20000018276 A KR20000018276 A KR 20000018276A KR 1020000004695 A KR1020000004695 A KR 1020000004695A KR 20000004695 A KR20000004695 A KR 20000004695A KR 20000018276 A KR20000018276 A KR 20000018276A
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65F—GATHERING OR REMOVAL OF DOMESTIC OR LIKE REFUSE
- B65F1/00—Refuse receptacles; Accessories therefor
- B65F1/0006—Flexible refuse receptables, e.g. bags, sacks
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D33/00—Details of, or accessories for, sacks or bags
- B65D33/06—Handles
- B65D33/065—Integral handles
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D33/00—Details of, or accessories for, sacks or bags
- B65D33/16—End- or aperture-closing arrangements or devices
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
본 발명은 상품을 홍보하는 새로운 방법에 관한 것으로서, 더욱 상세하게는 소비자가 광고를 보고 퀴즈에 참여하도록 하여 추첨을 통해 경품을 제공함으로써 소비자의 참여를 적극적으로 유도하여 광고의 효과를 극대화하기 위한 전략적 상품홍보방법에 관한 것이다.The present invention relates to a new method of promoting a product, and more specifically, to encourage consumers to participate by maximizing the effect of advertising by inviting consumers to participate in a raffle by watching the advertisement and participating in a quiz. It relates to a product promotion method.
현대사회의 수많은 상품제조업자들은 자사의 상품을 경쟁업자의 동종 상품과 구별시키고 자사 상품의 인지도를 높이기 위해 라디오, 텔레비전, 신문, 잡지 또는 인터넷 등에 수많은 광고를 내고 있다. 광고주들은 소비자의 잠재의식에 자사 상품을 각인시킴으로써 상품판매를 촉진시키기 위한 방편으로, 광고의 빈도를 높임과 동시에 광고의 크기를 대형화하는 등의 물량적 공세를 행하고 있는 실정이다.Many commodity manufacturers in the modern world place numerous advertisements on radio, television, newspapers, magazines or the Internet to distinguish their products from competitors' peers and to raise awareness of their products. Advertisers are embarking on a mass offensive, such as increasing the frequency of advertisements and increasing the size of advertisements as a way to promote product sales by imprinting their products on the consumer's subconscious.
그러나, 무차별한 물량적 공세의 상품광고는 소비자로 하여금 오히려 광고에 대한 집중력을 약하게 하여 소비자가 광고에 전혀 관심을 갖지 않게 되는 경향이 발생하고 있다. 소비자들은 텔레비전을 보다가 상품광고가 나오면 채널을 돌리거나 신문, 잡지의 광고에는 의도적으로 눈길을 주지 않는 등, 광고를 외면하고 있다. 그럼에도, 광고주들은 경쟁적으로 광고의 횟수와 크기를 늘리는 악순환이 거듭되고 있는 것이다.However, indiscriminate product offensive product advertising tends to weaken the consumer's focus on the advertisement, so that the consumer has no interest in the advertisement. Consumers turn away from advertising by watching TV and turning channels when product advertisements appear or intentionally not paying attention to advertisements in newspapers and magazines. Nevertheless, advertisers are in a vicious cycle of increasing the number and size of advertisements.
또 하나의 문제점은, 현재의 상품광고는 막대한 비용을 필요로 하기 때문에 주로 자본력을 갖춘 대기업이 거의 모든 광고매체를 독점하고 있고, 재정상태가 열악한 중소기업에서는 우수한 제품을 생산하고도 광고를 거의 행하지 못하고 있다는 것이다.Another problem is that current product advertising requires enormous costs, so large capital firms dominate almost all advertising media, and poor SMEs rarely advertise even if they produce good products. Is there.
따라서, 본 발명에 의하면, 상품광고를 보고 소비자가 자발적으로 경품행사에 참가하도록 유도함으로써 적은 비용으로도 상품광고의 효과를 크게 증대시킬 수 있는 방법이 제공된다.Therefore, according to the present invention, a method that can greatly increase the effect of the product advertisement at low cost by inducing consumers to voluntarily participate in the sweepstakes by watching the product advertisement.
종래에도, 신문 또는 잡지내의 상품광고에 퀴즈문제 등을 함께 게재함으로써 소비자가 이를 보고 퀴즈맞추기에 응모하면 정답자를 추첨하여 상품을 제공하는 일은 있어 왔지만, 이러한 방법은 약 10초 내지 20초 내외의 짧은 시간에 정보를 전달하여야 하는 텔레비전 광고에는 적용할 수가 없는 문제점이 있었다.Conventionally, when a consumer posts a quiz question or the like in a product advertisement in a newspaper or a magazine, when the applicant applies for a quiz match, the correct answer is drawn and the product is provided. There was a problem that could not be applied to television advertising that must deliver information in time.
따라서, 본 발명의 목적은 텔레비전 광고, 인터넷 광고, 신문 광고, 잡지 광고 또는 전단지 광고의 모두에 대하여 적용될 수 있는, 광고와 경품을 결합시킨 새로운 형태의 상품홍보방법을 제공하려는 것이다.Accordingly, it is an object of the present invention to provide a new type of product promotion method combining advertisements and giveaways, which can be applied to all of television advertisements, Internet advertisements, newspaper advertisements, magazine advertisements or leaflet advertisements.
이러한 목적을 달성하기 위해, 본 발명에 의한 상품홍보방법은 각 상품광고별로 부여된 고유번호를 광고내에 삽입시키고, 소비자가 경품행사에 참여하기 위하여 접속하여야 할 정보를 상품광고내에 또한 삽입시키고, 소비자가 경품행사에 참여하였을 때에 상술한 고유번호마다 상이한 퀴즈를 제공하여 소비자로 하여금 답을 입력하도록 하고, 경품행사에 참여한 소비자를 대상으로 추첨을 행하여 당첨자에게 경품을 제공하는 것을 특징으로 한다. 상술한 경품행사에 참여하기 위하여 소비자가 접속하여야 할 정보는 음성응답시스템(ARS)의 전화번호일 수도 있고, 인터넷 홈페이지의 주소일 수도 있으며, 또는 음성응답시스템의 전화번호 및 인터넷 홈페이지의 주소의 양자(兩者)일 수도 있다.In order to achieve this purpose, the product promotion method according to the present invention inserts a unique number assigned to each product advertisement in the advertisement, and inserts information to be accessed by the consumer in order to participate in the sweepstakes in the product advertisement, and When participating in the sweepstakes event, by providing a different quiz for each unique number described above, the consumer inputs the answer, and draws a prize for the customers who participated in the sweepstakes. The information to be accessed by the consumer in order to participate in the above-mentioned sweepstakes may be the telephone number of the voice response system (ARS), the address of the Internet homepage, or both the telephone number of the voice response system and the address of the internet homepage. It may be (者).
이하, 본 발명의 구성을 더욱 상세히 설명하기로 한다. 본 발명에 의한 상품홍보방법은 텔레비전 광고, 인터넷상에서의 광고, 신문광고, 잡지광고, 또는 신문에 끼워져서 소비자에게 전달되는 전단지에 의한 광고 등에 모두 적용될 수 있지만, 설명의 편의상 본 발명의 방법을 텔레비전 광고에 적용하는 방법에 관하여 우선적으로 설명한다.Hereinafter, the configuration of the present invention will be described in more detail. The product promotion method according to the present invention may be applied to television advertisements, advertisements on the Internet, newspaper advertisements, magazine advertisements, or advertisements by leaflets inserted in newspapers and delivered to consumers. First, the method to apply to an advertisement is explained.
본 발명에 따라 경품행사를 대행하는 업체는 각각의 광고주와 계약을 체결하고, 각 상품광고마다 고유번호를 하나씩 부여한다. 예를 들어, A회사가 생산하는 냉장고 광고에는 1234번, B회사의 화장품 광고에는 1235번, C회사의 초콜렛 광고에는 1236번 등등의 방식으로 된다. 이 고유번호는 각각의 광고가 텔레비전에 방영될 때에 그 광고내의 일정한 위치(예컨대, 텔레비전 광고 화면의 우상측 모서리 등)에 나타나게 하거나, 또는 광고화면의 아랫쪽에서 이동하는 자막에 의해 표현할 수 있다. 따라서, 소비자들이 일단 광고를 접하게 되면, 소비자들은 특정한 광고의 고유번호가 몇 번인가를 쉽게 알 수 있다.Companies acting for the sweepstakes in accordance with the present invention enter into a contract with each advertiser, and each one is given a unique number for each product advertisement. For example, a refrigerator advertisement produced by Company A is 1234, a cosmetic advertisement of Company B is 1235, a chocolate advertisement of Company C is 1236, and so on. This unique number can be represented by a subtitle moving at the bottom of the advertisement screen or appearing at a certain position within the advertisement (e.g., the upper right corner of the television advertisement screen) when the advertisement is broadcasted on the television. Thus, once a consumer encounters an advertisement, the consumer can easily know how many times a particular advertisement is unique.
또한, 상술한 고유번호와 함께 음성응답시스템(ARS: Audio Response System)의 전화번호가 광고내에 방영된다. 이 음성응답시스템 전화번호는 각 광고마다 다르게 설정할 수도 있지만, 모든 광고에 대하여 동일한 음성응답시스템 전화번호를 사용하는 것이 더욱 효율적이다.In addition, the telephone number of the audio response system (ARS) together with the above-described unique number is broadcasted in the advertisement. The voice answering system phone number can be set differently for each advertisement, but it is more efficient to use the same voice answering system telephone number for all advertisements.
이와같이 하면, 기존의 광고형식을 전혀 손상시킴이 없이 단지 특정한 위치에 고유번호와 음성응답시스템 전화번호를 삽입하기만 하면 되므로, 광고주가 본 발명의 목적에 따른 광고를 제작하기 위하여 추가의 비용을 부담할 필요가 전혀 없다.In this way, the advertiser only bears the additional cost to produce an advertisement according to the purpose of the present invention, since it only inserts a unique number and a voice response system telephone number in a specific position without damaging the existing advertising format. There is no need to do it at all.
소비자는 텔레비전 광고로부터 그 광고의 고유번호 및 음성응답시스템 전화번호를 인식하고, 그 음성응답시스템에 전화를 걸어서 경품행사에 참여하게 된다. 소비자가 음성응답시스템에 전화를 걸면, 우선 참여하고자 하는 광고의 고유번호를 입력할 것을 요구받게 된다 (만약, 상술한 바와 같이 각각의 광고에 대하여 별개의 음성응답시스템 전화번호가 부여되어 있을 때에는 그 전화번호는 특정한 하나의 광고와 관련된 것이므로, 고유번호를 입력하는 단계를 생략하여도 좋다). 소비자가 고유번호를 입력함으로써 특정한 광고를 선택하면, 음성응답시스템으로 부터는 그 광고내의 상품과 관련된 퀴즈문제가 제공된다. 퀴즈의 내용은 수시로 교체하여 소비자의 흥미를 유발하고 빈번한 참여를 유도할 수 있다.The consumer recognizes the advertisement's unique number and the voice response system telephone number from the television advertisement, and calls the voice response system to participate in the sweepstakes. When a consumer calls the voice answering system, they are first asked to enter the unique number of the ad they want to participate in (if, as described above, a separate voice answering system phone number is assigned to each ad, Since the phone number is associated with one particular advertisement, the step of entering a unique number may be omitted). When a consumer selects a particular advertisement by entering a unique number, the voice response system provides a quiz question related to the product in the advertisement. The content of the quiz can be replaced from time to time to induce interest and frequent participation of consumers.
소비자가 전화기의 버튼을 이용하여 퀴즈의 답을 입력시키면, 이어서 그 사람의 주민등록번호, 성별, 전화번호 등의 인적사항을 입력하도록 요구되고, 소비자가 이에 응하여 인적사항을 입력시키면 모든 절차가 완료되는 것이다.When the consumer enters the answer to the quiz using the button on the phone, he is then asked to enter his or her personal information such as social security number, gender, and telephone number, and if the consumer enters the personal information in response, all procedures are completed. .
경품행사업체는 그후 정답자를 대상으로 추첨을 행하여 당첨자에게 경품을 제공한다.The sweepstakes company then draws a prize for the correct answer and gives the prize to the winner.
본 발명의 다른 실시예에 있어서는, 텔레비전 광고내에 음성응답시스템(ARS)의 전화번호를 제공하는 대신에 경품행사업체의 홈페이지 주소를 제공함으로써 소비자가 음성응답시스템의 전화번호가 아닌 인터넷 홈페이지를 통하여 경품행사에 참여하도록 한다. 즉, 소비자가 경품행사업체의 인터넷 홈페이지에 접속하여 원하는 광고의 고유번호를 입력하고, 그 광고내의 상품에 관련된 퀴즈문제의 답을 입력한 다음, 본인의 인적사항(주민등록번호, 성별, 주소, 전화번호 등)을 입력함으로써 경품행사에 참여할 수 있는 것이다.In another embodiment of the present invention, instead of providing the telephone number of the voice response system (ARS) in a television advertisement, the consumer can give a prize through the internet website rather than the telephone number of the voice response system. Get involved in the event. In other words, the consumer accesses the Internet homepage of the sweepstakes company, enters the unique number of the desired advertisement, enters the answer to the quiz question related to the product in the advertisement, and then enters his personal information (resident registration number, gender, address, telephone number). Etc.), you can participate in the sweepstakes.
본 발명의 또 다른 실시예에 있어서는, 텔레비전 광고내에 음성응답시스템 (ARS)의 전화번호 및 경품행사업체의 홈페이지 주소를 동시에 제공함으로써 소비자가 음성응답시스템의 전화번호와 인터넷 홈페이지중의 어느 하나를 임의로 선택하여 경품행사에 참여하도록 하여줄 수도 있다.In still another embodiment of the present invention, by providing both the telephone number of the voice response system (ARS) and the homepage address of the giveaway event in a television advertisement, the consumer can arbitrarily select either the telephone number of the voice response system or the internet homepage. You may choose to participate in the sweepstakes.
그리고, 이상에서는 상품광고가 텔레비전을 통하여 방영되는 경우에 관하여 설명하였으나, 인터넷에서 상품광고를 행할 경우에도 본 발명을 동일하게 적용할 수 있음을 용이하게 알 수 있을 것이다. 즉, 인터넷 화면이나 포털사이트의 화면에 나타나는 배너광고 등에 상술한 바와 같은 각 광고마다의 고유번호, 소비자가 경품행사에 참여할 때에 이용하여야 할 음성응답시스템의 전화번호 등을 함께 기재함으로써 전술한 바와 같은 본 발명을 인터넷 광고에도 동일하게 적용할 수가 있는 것이다. 물론, 이 경우에도 음성응답시스템의 전화번호 대신에 경품행사업체의 인터넷 홈페이지의 주소를 기재할 수 있고, 또는 음성응답시스템의 전화번호와 경품행사업체의 인터넷 홈페이지 주소를 모두 기재하여 소비자가 선택할 수 있도록 하여줄 수 있다.In the above description, a case in which a product advertisement is aired through a television has been described. However, it will be easily understood that the present invention can be equally applied even when a product advertisement is performed on the Internet. That is, by writing the unique number for each advertisement as described above in the banner advertisement displayed on the screen of the Internet screen or the portal site, the telephone number of the voice response system to be used when the consumer participates in the sweepstakes, and the like. The present invention can be equally applied to Internet advertisements. Of course, in this case, instead of the telephone number of the voice response system, the address of the prize winner's internet homepage may be entered, or the telephone number of the voice response system and the prize winner's internet homepage may be selected by the consumer. I can help you.
그리고, 신문 광고, 잡지 광고, 전단지 광고 등과 같은 인쇄된 광고의 경우에도, 그 광고내에 각 상품의 고유번호, 음성응답시스템의 전화번호, 경품행사업체의 인터넷 홈페이지의 주소 등을 기재함으로써 본 발명을 동일하게 적용할 수가 있음은 당연하다.Also, in the case of printed advertisements such as newspaper advertisements, magazine advertisements, leaflet advertisements, etc., the present invention is described by describing the unique number of each product, the telephone number of the voice response system, the address of the Internet homepage of the prize event company, etc. in the advertisement. Of course, the same can be applied.
이상과 같은 본 발명에 의하면, 소비자에게는 광고를 본 후에 경품을 받을 수 있는 기회를 제공하고, 광고주는 소비자로 하여금 자사의 광고에 더욱 주목하도록 함으로써 적은 비용으로 훨씬 큰 광고효과를 얻게 되므로, 본 발명의 방법은 소비자와 광고주 모두에게 유리한 새로운 상품홍보방법을 제공한다. 본 발명의 방법은, 상대적으로 열악한 자금력을 갖는 중소기업에게는 광고비용을 절감할 수 있는 해결책이 될 수 있다.According to the present invention as described above, the consumer is given an opportunity to receive a prize after viewing the advertisement, and the advertiser can get a much larger advertising effect at a lower cost by attracting the consumers to pay more attention to their own advertisement, Provides a new way of promoting products that is beneficial to both consumers and advertisers. The method of the present invention can be a solution that can reduce advertising costs for small and medium-sized companies with relatively poor financial power.
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KR20000037074A (en) * | 2000-04-06 | 2000-07-05 | 김상호 | Granting a unique & recognizable i.d. number to goods, which is capable of e-mailing & chatting. |
KR20000054426A (en) * | 2000-06-05 | 2000-09-05 | 권경열 | Instant lottery system for deadline for internet quiz ads |
KR20000059072A (en) * | 2000-07-12 | 2000-10-05 | 임성식 | Free Lottery Issuing System Using Internet Advertisement |
KR20010078908A (en) * | 2001-05-16 | 2001-08-22 | 김홍진 | Method for improving the subscribing rate of a living information magazine by a advertisement puzzle columns and computer-readable recording medium on which a program relating thereto is recorded |
KR20010081151A (en) * | 2000-02-10 | 2001-08-29 | 윤성식 | internet lottery system combined with advertisement |
KR20010087789A (en) * | 2001-05-12 | 2001-09-26 | 이창석 | Internet electronic payment system using telephone auto response charged service and the method thereof |
WO2001098979A1 (en) * | 2000-06-17 | 2001-12-27 | Lopop Co., Ltd. | Promotion system for consumer recognizing rate of specified information and method therefor |
KR20020009400A (en) * | 2000-07-25 | 2002-02-01 | 구본석 | Device and method for processing advertising of gift using lottery auction |
KR20020013379A (en) * | 2000-08-11 | 2002-02-20 | 미치가와 켄이치 | Prize contest system, prize-contest information presenting method, recording medium and program signal |
WO2002015070A1 (en) * | 2000-07-28 | 2002-02-21 | Lee Keun Woo | Web page retrieval and advertisement method using issue number in internet |
KR100489362B1 (en) * | 2002-11-13 | 2005-05-16 | 민태균 | A lottery service method using ARS |
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KR19990084154A (en) * | 1999-09-20 | 1999-12-06 | 장황진 | on-line premium system |
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KR20010081151A (en) * | 2000-02-10 | 2001-08-29 | 윤성식 | internet lottery system combined with advertisement |
KR20000037074A (en) * | 2000-04-06 | 2000-07-05 | 김상호 | Granting a unique & recognizable i.d. number to goods, which is capable of e-mailing & chatting. |
KR20000054426A (en) * | 2000-06-05 | 2000-09-05 | 권경열 | Instant lottery system for deadline for internet quiz ads |
WO2001098979A1 (en) * | 2000-06-17 | 2001-12-27 | Lopop Co., Ltd. | Promotion system for consumer recognizing rate of specified information and method therefor |
KR20000059072A (en) * | 2000-07-12 | 2000-10-05 | 임성식 | Free Lottery Issuing System Using Internet Advertisement |
KR20020009400A (en) * | 2000-07-25 | 2002-02-01 | 구본석 | Device and method for processing advertising of gift using lottery auction |
WO2002015070A1 (en) * | 2000-07-28 | 2002-02-21 | Lee Keun Woo | Web page retrieval and advertisement method using issue number in internet |
KR20020013379A (en) * | 2000-08-11 | 2002-02-20 | 미치가와 켄이치 | Prize contest system, prize-contest information presenting method, recording medium and program signal |
KR20010087789A (en) * | 2001-05-12 | 2001-09-26 | 이창석 | Internet electronic payment system using telephone auto response charged service and the method thereof |
KR20010078908A (en) * | 2001-05-16 | 2001-08-22 | 김홍진 | Method for improving the subscribing rate of a living information magazine by a advertisement puzzle columns and computer-readable recording medium on which a program relating thereto is recorded |
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