KR100489362B1 - A lottery service method using ARS - Google Patents

Abstract

The present invention relates to a sweepstakes service method using an automatic answering system (ARS). The method of the present invention comprises: a first step of constructing guide message contents for each affiliated store when assigning an affiliated store according to a predetermined procedure and allocating an affiliated store number; A second step in which the customer dials the affiliate number or the telephone number on the credit card slip of the entry ticket and connects to the automatic answering system when the merchant distributes the entry ticket or credit card slip printed with the affiliate number; A third step of searching for and broadcasting the content of the affiliated store established in the first step; A fourth step of broadcasting a quiz through an automatic response system; A fifth step of inputting an answer of the quiz and a mobile phone number; And a sixth step of evaluating the inputted quiz answer and, if a correct answer, draws according to a predetermined lottery procedure, and transmits the result to the corresponding mobile number through a text service.

The prize lottery service method using the ARS according to the present invention can provide a prize lottery service to customers as a promotion event after recruiting small and medium sized merchants, and in particular, a service at a very low cost compared to providing an exclusive prize lottery service. There is an effect that can provide.

Description

Sweepstakes service method using automatic response system {A lottery service method using ARS}

The present invention relates to a prize lottery service method using an automatic answering system (ARS), and more particularly, to distribute the lottery to the customer through the affiliated affiliated with the service to participate in the prize lottery after the customer connected to the corresponding merchant number The present invention relates to a sweepstakes service method using an automatic response system.

In general, as the commodity economy develops, various promotional activities are being developed to sell more products or services. As one of these promotions, prizes are widely used. In the conventional prize method, the prizes are distributed to the customers at the promotion event, and the selected prizes are drawn up on the designated day for those who applied. It was a way to provide.

However, the conventional off-line method of drawing in the event venue has a problem that the participants have to wait until the lottery day, the interest falls, the cost is added to purchase the prize, the cost of the event increases. In addition, small restaurants and shops have a problem in that costs and procedures are complicated to carry out a prize event on their own.

The present invention provides a low-cost procurement of prizes through advertisements to solve the conventional problems as described above, and by providing a lottery service in a centralized manner to enable small and medium sized affiliates to easily promote promotions The purpose is to provide a prize draw service method using a response system.

Another object of the present invention is to provide a sweepstakes service method using the automatic response system in a franchise manner.

In order to achieve the above object, the method of the present invention comprises: a first step of constructing a guide message content for each affiliated store when assigning an affiliated store according to a predetermined procedure and allocating an affiliated store number; A second step in which the customer dials the affiliate number or the telephone number on the credit card slip of the entry ticket and connects to the automatic answering system when the merchant distributes the entry ticket or credit card slip printed with the affiliate number; A third step of searching for and broadcasting the content of the affiliated store established in the first step; A fourth step of broadcasting a quiz through an automatic response system; A fifth step of inputting an answer of the quiz and a mobile phone number; And evaluating the input quiz answer and, if the answer is correct, draws according to a predetermined lottery procedure, and transmits the result to a corresponding mobile number through a text service.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing the concept of the prize draw service according to the present invention.

Prize lottery service according to the present invention, as shown in Figure 1, using the automatic answering system (ARS) ARS-ASP provider 110 to provide a prize lottery service, and paid or contracted by the operator 110 Complimentary lottery service for merchants participating in the free lottery service and participating stores, referencing entry tickets or credit card slips (receipts) distributed by merchants as customers who purchase services or products of merchant 120 Customer 130.

First, the ARS-ASP service provider 110 contracts an ARS business under a business agreement with a telecommunication company (eg, Korea Telecom, Hanaro Telecom, Dacom, etc.) to lease a line and then use hardware and software such as an ARS system and a prize draw server. After building and preparing the prizes, recruiting affiliated stores 120. At this time, the prize 112 is prepared in favor of the advertiser using the application ticket, and prepares the application ticket printed the prize details, payment conditions, and advertisements. In addition, if the credit card slip is used as an entry ticket, the credit card slip containing the ARS headquarter telephone number (eg, 700-xxxx) for access to the credit card slip is supplied to the merchant.

When the affiliated store 120 applies for a premium lottery service for promotional activities, it is classified into a paid affiliated store and a free affiliated store, and the member is allowed to join the store. Print and distribute to the affiliated store 120 (①, ②). When using a credit card slip, first dial the ARS phone number (700-xxxx) listed on the credit card slip to access the headquarters ARS server. Secondly, enter the merchant number printed on the credit card slip and enter the merchant ARS. You can connect to the server. Here, the affiliated store ARS server is a virtual server, the ARS server of the head office is to provide the announcement of the affiliated store.

Merchant 120 distributes the application ticket when the customer purchases its service or goods, the customer dials the merchant number described in the application ticket to enter the prize draw service (③, ④). Here, the merchant number is composed of, for example, "700-xxxx-yyyy", "700-xxxx" is a telephone number provided by the telecommunications company to access the main ARS system of the operator, "yyyy" is a unique number of the merchant Merchant identification number for providing a guide message.

When the customer 130 accesses the ARS system, the ARS system provides a quiz, and when the customer 130 answers the correct answer, the operator 110 draws a prize according to a predetermined procedure and immediately notifies the result. (⑤). As a result of the lottery, after winning the prize, the customer 130 is asked to enter a contact, and the prize 112 is delivered to the winning customer (⑥).

As described above, according to the present invention, the affiliated store 120 may promote advertisements and promotions by distributing an application ticket or a credit card slip to its customers and providing an opportunity to receive prizes as a service. It is possible to generate profits from affiliate fees due to the paid subscription of affiliates and advertising revenues through premium advertisements.

Figure 2a is an example of the whole system to which the present invention is applied, consisting of a wired telephone 202 or a mobile phone 204, wired and wireless telephone network (206, 208), ARS system 210, sweepstakes server 220, ARS The system 210 includes a text-to-speech (TTS) server 212 and a voice DB server 214 that a customer who has received an application from the merchant 120 using the mobile phone 204 or the landline phone 202. After accessing the ARS system 210, the service according to the present invention is adapted.

Referring to FIG. 2A, when the ARS system 210 is connected to the public telephone network 208 through a call processing procedure including a TTS server 212 and a voice DB server 214, the ARS system 210 converts previously stored text data into a voice signal. It provides to the caller, and stores the voice data input by the caller in the voice DB server 214 or decodes the DTMF signal of the digital input by the caller to determine the input number. The prize lottery server 220 is equipped with a lottery program to process the prize lottery with a predetermined probability, and informs the caller of the result through the ARS system 210.

2b illustrates an example of constructing a content DB for announcement broadcasting for each affiliate store in a voice database according to the present invention.

Referring to FIG. 2B, the voice DB server 214 constructs a unique guide message DB 230-1 to 230-n for each affiliate store and a DB 240 for a quiz, and accesses the corresponding affiliate store number. Search for the guidance message corresponding to the merchant identification number (yyyy) to deliver by voice.

3 is a flowchart illustrating a service procedure according to the present invention, and illustrates a relationship between a customer, an ARS-ASP operator, and an affiliated store.

Referring to FIG. 3, first, an operator is constructing a unique guidance message DB for affiliated stores on the ARS server 210, and the software for loading the prizes with a predetermined probability is mounted on the prize lottery server 220. have. In such a state, the affiliated store 120 secures a credit card slip including an entry ticket or an ARS access number after joining the service provider 110 for a predetermined affiliate fee or free of charge. The entry ticket usually includes the advertisement contents of the prize, the details of the prize, the affiliated store number of the ARS to be accessed, the period of payment of the prize, and the method.

After the customer 130 purchases the service or the product from the affiliated store 120, the customer 130 receives the application ticket or the credit card slip described above. The customer then looks at the access number (700-xxxx) or merchant number (700-xxxx-yyyy) on the entry ticket or credit card slip and dials the number. At this time, the affiliated store number 700-xxxx-yyyy for accessing the ARS system 210 is “700-xxxx-yyyy” when using the 700 service of Korea Telecom. Here, "700-xxxx" is a telephone number of the Korea Telecom (KT) for accessing the main system of the operator, "yyyy" is a merchant identification number for providing a unique guide message of the merchant. As the telephone number of another telecommunication company for ARS service, "800-xxxx" is assigned to Hanaro Telecom, and "0600-xxxx" is assigned to Dacom.

Subsequently, when connected to the announcement area of the affiliated store by dialing, an automatic response for guiding prizes together with an advertisement for guiding the affiliated store is broadcasted, and a quiz for prize entry is broadcasted. At this time, the quiz is available in a variety of fields, such as content for general advertising, sports, using the copy-type phrases for advertising the merchant or prizes, it is preferable that it is as easy as possible. If necessary, you can divide the quiz by field and choose the desired field, or you can change the kinds of prizes that can be won according to the difficulty. For example, by leveling the quiz content according to the difficulty level, if you select an easier problem, you can win cheaper prizes, and if you earn more scores by taking the quiz in several stages, you can get better prizes. .

Listen to the quiz, enter the number corresponding to the correct answer with the button of the phone 202, and enter the mobile phone number to be contacted, and release the connection.

When the ARS system receives a quiz answer and a mobile number from the customer, the input number is compared with the correct answer, divided into incorrect answers and correct answers, and the mobile phone number is stored in the customer database. The lottery draw server 220 provides the correct mobile phone number to request a lottery, and receives the lottery result from the lottery draw server 220.

The ARS server then answered the incorrect answer "The answer of the prize prize quiz you applied is 0000." Please enter "0000000" once you have access to the following site and you will be given a chance to participate again. Thank you, "the SMS message was sent to the correct answer," The prize was a correct answer to the prize service quiz you applied, but unfortunately the lottery results did not win. Please enter "0000000" once you have access to the following site and you will be given a chance to participate again. Thank you. "And if the result is a win," Congratulations! " Your item is 000. Please contact xxx by 00 00 to claim the prize. ”When you receive the SMS message, enter the shipping address and deliver the prize. You will be notified of the winning prize.

4 is a flowchart illustrating a software flow performed by the ARS system shown in FIG. 3.

Referring to FIG. 4, when a new affiliated store 120 is born, the operator 110 assigns a unique affiliated store number to the affiliated store 120, and then guides the affiliated store to the database 214 as shown in FIG. 2B. A database is constructed by storing message data for the server (401).

If the customer accesses the ARS server 210 through dialing while the database construction is completed, the database is searched using the last four digit identification number of the affiliate store number (402, 403). As a result of searching for the corresponding merchant guidance message, the message is output (404). Example of the merchant message "Hello? Thank you for using the usual '0000 spot.' To return to the customer '0000 spot' will give the following sweepstakes lottery, listen to the quiz content according to the guide and answer the correct answer Please enter your number and press the well sperm. "

On the other hand, when accessing through a credit card slip, it is possible to connect to the ARS headquarters number and provide central service without distinguishing them by affiliated stores, or by dialing the ARS phone number (700-xxxx) indicated on the credit card slip to the headquarters ARS server. After the connection, the merchant number printed on the credit card slip can be secondly entered to access the corresponding merchant ARS server.

Then, a quiz was outputted as "The country where the 2002 Olympic Games were held? ① USA, ② Russia, ③ China, ④ Korea. Please enter the correct answer number and mobile phone number to be contacted." Wait for input of the number and mobile number, and then enter it, and then store it and check the noon answer (406, 407).

As a result of checking the correct answer, the mobile phone number of the applicant is classified by the correct answerer and the wrong answerer, and when a predetermined lottery condition is met, the result of the prize draw is performed among the correct answerers and the result of the lottery is notified through SMS (408 ~ 411).

For example, if you are a winner, congratulations on winning 000 prizes. VCRs from Samsung Electronics will be awarded for prizes of 000 prizes. Please contact xxx by 00 00 to redeem your prize. After sending to, we will deliver the goods when contacted by customer. On the other hand, the incorrect answer is "0000 of the prize prize quiz you applied is 0000. Please enter the number" 000000 "after accessing cccc site, you will be given a chance to participate again. Thank you" SMS message , To the correct answer, "You have corrected the prize of the prize service quiz you applied, but unfortunately the result was not won. Enter the number" 0000000 "after accessing the following site, you will be given a chance to participate again. Thank you Send an SMS message.

5 is a schematic diagram illustrating a concept of providing a sweepstakes service in a franchise manner according to the present invention.

Referring to FIG. 5, the ARS-ASP service provider 510 is provided with hardware and software technology, sales know-how, etc. for the prize draw service, and then recruits franchise agencies through advertising activities. Franchise agents (520-1 ~ 520-n) may be recruited, for example, divided by region, it is preferable to provide an exclusive position for the region.

The franchise dealerships 520-1 to 520-n pay a predetermined fee, obtain a franchise dealership qualification, and receive technical and sales know-how, such as hardware and software, from the operator 510.

The franchise dealer (520-1 ~ 520-n) builds the above-mentioned ARS giveaway system for the area and then recruits local affiliate stores (530-1 ~ 530-m), and local affiliate stores (530-1 ~ 530-n). Distribute entry ticket to m). Local merchants (530-1 ~ 530-m) distributes the application ticket or credit card slip to the customer using the service or product at their store, accordingly the customer enters the prize draw service using the merchant number of the application ticket. The prize draw service provided by the franchise dealerships 520-1 through 520-n is the same as the service described above, except that the affiliated store is limited to a specific region. In addition, the affiliated store number is preferably classified by using an intermediate number (communication company number) such as "700-xxx1-yyyy". That is, the number of affiliated stores of the head office is set to "700-xxx0-yyyy", it is preferable to assign a number to the "700-xxx1 ~ xx99-yyyy according to the dealer according to the region.

As described above, the prize lottery service method using the ARS according to the present invention can provide a prize lottery service to customers as a promotion event after recruiting small and medium sized merchants, in particular, compared to providing the prize lottery service independently It is effective to provide a service at a very low cost. Moreover, when using a franchise method, a regional agency can open a variety of services throughout the country.

What has been described above is just one embodiment that describes the prize lottery service method using the automatic response system according to the present invention, and the present invention is not limited to the above-described embodiment, but the present invention as claimed in the following claims. Without departing from the gist of the present invention, those skilled in the art to which the present invention pertains to the spirit of the present invention to the extent that various changes can be made.

1 is a schematic diagram illustrating a concept of a prize draw service according to the present invention;

2 is an example of a whole system to which the present invention is applied;

3 is a flowchart illustrating a prize draw service procedure according to the present invention;

4 is a flowchart illustrating a software flow performed by the ARS system shown in FIG. 3;

5 is a schematic diagram illustrating a concept of providing a sweepstakes service in a franchise manner according to the present invention;

* Explanation of symbols for main parts of the drawings

110: ARS-ASP Operator 120: Merchant

130: customer 202: landline

204: mobile phone 206: PCS network

208: public telephone network 210: ARS

212: TTS Server 214: Voice DB

220: sweepstakes server

Claims (2)

In the service method using an automatic response system, A first step of establishing a guide message content for each affiliated store and assigning an affiliated store number when the affiliated store is applied for according to a predetermined procedure; A second step in which the customer dials the affiliate number or the telephone number on the credit card slip of the entry ticket and connects to the automatic answering system when the merchant distributes the entry ticket or credit card slip printed with the affiliate number; A third step of searching for and broadcasting the content of the affiliated store established in the first step; A fourth step of broadcasting a quiz through an automatic response system; A fifth step of inputting an answer of the quiz and a mobile phone number; And Evaluating the input quiz answer, if the answer is correct, draw according to a predetermined lottery procedure, and the result is a sweepstakes service using the automatic response system comprising a sixth step of transmitting the result to the corresponding mobile number through a text service Way. delete