KR100741731B1 - Method for advertising and investigating using a mobile telecommunication terminal - Google Patents

Abstract

The present invention relates to an advertisement method using a mobile communication terminal, comprising: generating a member database by storing information of a member who has approved to receive an advertisement, and transmitting an advertisement reception request message to a mobile communication terminal of a predetermined member in the member database. And when a signal indicating permission to receive an advertisement according to the advertisement reception request message is transmitted from the mobile communication terminal of the member, providing a predetermined advertisement message to the mobile communication terminal of the member and paying the advertisement for the advertisement reception. And paying the received member, wherein the advertisement receiving cost is simultaneously displayed on one screen with the advertisement message, and is displayed step by step according to the time when the advertisement message is received, and the advertisement message is received for a predetermined time or more. When it is characterized in that it is paid.

Description

Advertising and survey method using mobile terminal {METHOD FOR ADVERTISING AND INVESTIGATING USING A MOBILE TELECOMMUNICATION TERMINAL}

1 is a flow chart illustrating an overview of an advertising and survey method in accordance with the present invention.

2 is a configuration diagram of an operator server in the present invention.

3 is a flowchart of an advertisement method according to a first embodiment of the present invention;

4 is a detailed flowchart of the provisioning step of FIG.

FIG. 5 is a diagram illustrating a terminal screen when selecting a lottery ticket in the price selection step of FIG. 4. FIG.

6 is a detailed flowchart of the lottery providing step of FIG. 3.

7 is a view showing a terminal screen in the lottery number selection step of FIG.

8 is a view showing a terminal screen in the lottery number authentication step of FIG.

9 is a view showing a terminal screen in the lottery number registration step of FIG.

10 is a flowchart of a lottery confirmation step.

FIG. 11 is a diagram illustrating a terminal screen for selecting a day of the week in the lottery checking step of FIG. 10.

FIG. 12 is a diagram illustrating a terminal screen when Monday is selected in FIG. 11; FIG.

13 is a flowchart of a lottery winning confirmation step.                 

14 is a view showing a terminal screen for selecting the day of the week in the lottery winning confirmation step of FIG.

FIG. 15 is a diagram illustrating a terminal screen when a day of the week is selected in FIG. 14; FIG.

FIG. 16 is a diagram illustrating a terminal screen when a multi-coupon is selected in the price selection step of FIG. 4; FIG.

FIG. 17 is a diagram illustrating a terminal screen for explaining contents of a coupon service when the multi-coupon is selected in FIG. 16. FIG.

18 is a diagram illustrating a terminal screen of a process of authenticating a selected coupon when a ringtone is selected in FIG. 17.

FIG. 19 illustrates a terminal screen of a process of registering a coupon selected in FIG. 17 to an operator server and storing the coupon in a member terminal; FIG.

20 is a diagram illustrating a terminal screen for confirming a registered and stored coupon in units of days.

21 is a view showing a terminal screen showing a registration coupon of the selected day of the week when selecting the registration coupon confirmation in FIG.

FIG. 22 is a diagram illustrating a terminal screen of a process of checking whether a registered and stored coupon is used in units of days. FIG.

FIG. 23 is a diagram illustrating a terminal screen when the use coupon confirmation is selected in FIG. 22. FIG.

24 is a flowchart for explaining an advertisement method according to a second embodiment of the present invention.                 

25 is a flowchart for explaining a questionnaire method according to a third embodiment of the present invention.

FIG. 26 illustrates a terminal screen after transmitting a survey permission signal in FIG. 25.

FIG. 27 is a diagram illustrating a terminal screen for explaining contents of a coupon service when a multi coupon is selected in response to a survey in FIG. 26.

FIG. 28 illustrates a terminal screen of a process of authenticating a selected coupon when a ringtone is selected in FIG. 27; FIG.

29 is a diagram illustrating a terminal screen of registering a selected coupon in an operator server and storing the selected coupon in a member terminal.

30 is a flowchart for explaining an outline of a selling method according to the present invention;

The present invention relates to an advertisement, a product sale, a survey, and an information transmission method using a mobile communication terminal and a lottery ticket and a coupon. In particular, an SMS (text transmission system) such as SMS, image, video, etc. Short message service (MMS), multimedia message service (MMS), cell broadcasting service (CBS), a wireless internet system, and a method for advertising, product sales, surveys, and information delivery using lottery tickets and coupons.

Promote your own company, brand, and merchandise. Advertising. sale. There is a method of delivering information of the event using TV, newspaper, radio, advertising flyer, internet, etc. Recently, there is a method of delivering advertisement using a mobile communication terminal, but using simple text or simple image to the customer The way is mostly. However, such a conventional method is extremely ineffective for consumers who are fed up with advertising messages, does not have much effect on advertisers and sellers of goods, and does not receive great response from consumers. In addition, when the protection of personal information is important and strengthened, the existing simple message sending method has limitations and it is also difficult to secure members.

The present invention made in consideration of such a problem provides a free lottery, information, etc. to the member using the SMS, MMS, CBS system in service through the mobile communication network, the coupon is free or discounted and the member who purchased the advertisements and products The purpose of the present invention is to provide a method for providing an additional earning point to a user so as to purchase a product like cash in an internet shopping mall designated by an operator.

According to an aspect of the present invention, there is provided an advertisement method using a mobile communication terminal, the method comprising: generating a member database by storing information of a member who has approved to receive an advertisement, and transmitting an advertisement reception request message to a mobile communication terminal of a predetermined member in the member database. And a signal indicating permission to receive an advertisement according to the advertisement reception request message is transmitted from the mobile communication terminal of the member, to provide a predetermined advertising message to the mobile communication terminal of the member and receive the advertisement in return for receiving the advertisement. And paying one member, wherein the advertisement receiving price is simultaneously displayed on one screen with the advertisement message, and is displayed step by step according to the time when the advertisement message is received, and the advertisement message is received for a predetermined time or more. It is characterized by the one that is paid when.

The advertisement reception request message is transmitted to the selected member according to the contents of the advertisement requested to be received and the information of the service member. The cost of receiving advertising is a lottery ticket, especially a lottery ticket. Lotto Lottery tickets are automatically generated with the same number, and the same number is given to a certain number of members. In addition, the advertisement receiving price may be any one selected from the group consisting of ringtones, music, images, and games. The advertisement receiving price is selected according to the member information in the member database.

In another aspect, the present invention provides a method for advertising using a mobile communication terminal, comprising: generating a member database by storing information of a member who has approved to receive an advertisement, and receiving an advertisement providing request signal from a member's mobile communication terminal in the member database; And providing a predetermined advertising message to the member's mobile terminal according to the advertisement providing request signal and providing the member who received the advertisement with a price corresponding to receiving the advertisement, wherein the advertisement receiving price is the advertisement. The message is simultaneously displayed on one screen, and the advertisement message is displayed in stages according to the received time, and is paid when the advertisement message is received for a predetermined time or more.

In another aspect, the present invention provides a survey method using a mobile communication terminal, comprising: generating a member database by storing information of a member who has approved a survey; and sending a survey request message to a mobile communication terminal of a predetermined member in the member database. And transmitting a questionnaire to the member's mobile terminal when a signal indicating that the survey is allowed is transmitted from the member's mobile terminal according to the survey request message. When the signal is received includes providing the member with a price corresponding to a questionnaire answer, the questionnaire answer price is displayed simultaneously on the screen with the questionnaire content, and is displayed step by step depending on the number of questions answered, Is paid when the number of answered surveys is more than And in other characteristics.

Advertisement, product sales, survey method according to the present invention to advertisers, product sales hopes, surveyors using the existing wireless Internet only, compared to the method of advertising, product sales, surveys at a much lower cost without legal burden for spam It has the obvious effect of existing media-level advertising, sales, and surveys. The present invention can reduce the burden on the communication fee because it can provide additional points earned while providing lottery and coupon to the mobile terminal users, advertisers, sellers, sellers of the survey client in a very close manner to the desired customer Can be achieved.

Hereinafter, with reference to the accompanying drawings will be described embodiments of the present invention; In the drawings, the same reference numerals are used to indicate the same or similar components.

First, FIG. 1 is a flowchart illustrating an outline of an advertisement and survey method according to the present invention. As shown in FIG. 1, when the personal information of the member wishing to register is provided to the operator (or operator server) 102 through the Internet and a general store, and the service reception agreement is written (step ①), the operator sends the member to the reception agreement creator. Qualify (step ②). The operator classifies the members by region, age, gender, interests, etc., and provides the classified information to advertisers, product sellers, and information providers (step ③), and the contents requested through them (step ④). Provided with lottery tickets, coupons, and earn points to members who provided personal information through the mobile communication network (step ⑤).

2 is a block diagram of the operator server 102 in the present invention. As shown, the operator server 102 includes a central processing unit 202, an input unit 204, an output unit 206, a memory 208, a wireless interface 210, a wired interface 212, and the like. Here, a detailed description of those that are not difficult for those skilled in the art to implement as a typical component is omitted.

The wireless interface 210 is a device for wireless transmission and reception with a member terminal, and the wired interface 212 is a conventional device for wired transmission and reception. The member can access the operator server 102 through the wired Internet and not the wireless terminal to apply for service use, in this case via the wired interface 212.

The memory 208 holds a member database 214, a price database 216, and an advertiser database 218. The member database 214 has items such as member phone number, address, age, gender, occupation, advertisement received, and selected advertisement price, and the price database 216 has items such as registered lottery number and multi-coupon. have. The advertiser database 218 includes items such as an advertiser name (name), a phone number, an internet address, an advertisement message, an advertisement time, and the like.

3 is a flowchart of an advertisement method according to a first embodiment of the present invention. First, the operator server 102 generates a member database 214 by storing information of a member who has approved to receive an advertisement (302), and generates an advertiser database 218 by receiving an advertisement inquiry from an advertiser. Next, referring to the advertiser database 218, when the advertisement time for a predetermined advertisement is reached, the member database 214 is selected to select a member to send an advertisement message, and the advertisement reception request message is transmitted to the mobile terminal of the selected member. (304) Await a reply from the member (306).

When the member clicks the "call" button of the terminal on the transmitted advertisement reception request message and indicates the advertisement reception permission to the operator server 102, the operator server 102 provides the advertisement message to the mobile terminal of the member. (308). If a member does not click the "call" button within a predetermined advertisement period for the advertisement reception request message or immediately deletes the advertisement reception request message, the advertisement message is not provided to the member mobile communication terminal.

Next, a payment for receiving the advertisement is paid to the member receiving the advertisement message (310). The advertisement reception fee is paid to the member when the member's mobile terminal receives the advertisement message for a predetermined time or more. Advertisement message and the advertisement receiving price is preferably provided on one screen at the same time, the payment of the advertisement receiving takes a predetermined time or more. As a result, the member receives the advertisement during the time when the advertisement receiving payment is paid. In exchange for receiving the advertisement, a lottery ticket or a coupon for receiving multimedia additional service (hereinafter referred to as a "multi-coupon") is paid at the member's option. Ringtones, music, images, and games are targeted for multi-coupons. If a member is a minor who cannot purchase a lottery ticket, only the multi-coupon will be paid.

4 is a detailed flowchart of the provision providing step 310 of FIG. As shown in FIG. 5, the service contents paid for the advertisement reception are displayed at the bottom of the advertisement screen 1, and the advertisement reception member is selected (402). When the member selects the lottery ticket, the member database 214 checks whether the member is a minor who cannot purchase the lottery ticket, and then provides the lottery ticket (404, 406). When a minor selects a lottery ticket in exchange for receiving an advertisement, a message for selecting a lottery ticket is transmitted, and the screen shown in FIG. 5 is displayed on the member's mobile terminal. If the member selects the multi-coupon, the multi-coupon is provided (404, 408). The screen of FIG. 5 is displayed for at least 3 seconds to secure the advertisement time.

6 is a detailed flowchart of the lottery providing step 406 of FIG. When the advertisement receiving member selects the lottery on the screen of FIG. 5, the screen as shown in FIG. 7 is displayed on the mobile communication terminal of the member. In the screen of FIG. 7, an advertisement screen 2 is disposed at the top, and at the bottom, a message (eg, a circle) displaying six numbers of the lottery lottery is displayed along with a message to press a predetermined button to select a lottery number. . When a member presses a button instructed to select a lottery number according to a message (602), for example, one number is automatically generated in one second and displayed in a figure located at the bottom of the screen of FIG. 7 (604). Since one number is generated per second, the screen of FIG. 7 is displayed for at least 6 seconds to secure the advertisement time for the advertisement screen 2. FIG.

When all six lottery numbers are generated, the screen shown in FIG. 8 is displayed on the member's mobile terminal. In the screen of FIG. 8, an advertisement screen 3 is displayed at the top, and at the bottom, a message for pressing a predetermined button for authentication of the generated lottery is displayed along with the six generated lottery numbers. When the advertisement receiving member presses the indicated button (606), the operator server 102 authenticates (608) the generated lottery ticket. The time required for authentication is set to 3 seconds, for example, so that the advertisement screen 3 is exposed to the member for at least 3 seconds.

When the authentication for the lottery ends, the screen shown in FIG. 9 is displayed on the member's mobile communication terminal. In the screen of FIG. 9, an advertisement screen 4 is displayed at the top, and at the bottom, a message for pressing a predetermined button for registering and storing the generated lottery ticket with six generated lottery numbers is displayed. When the advertisement receiving member presses the indicated button (610), the six authenticated lottery numbers are registered in the member database 214 in association with the advertisement receiving member, and are also stored in the member's mobile terminal (612). If, for example, 3 seconds is set as the time for the authenticated lottery number to register in the member database 214, the advertisement screen 4 is exposed to the member for at least 3 seconds.

10 is a flowchart of a lottery confirmation step. When the member selects 1002 a function for confirming the lottery stored through predetermined software mounted in the memory of the mobile communication terminal, a screen as shown in FIG. 11 is displayed on the member's mobile communication terminal. In the top of the screen of FIG. 11, a message for selecting a registration number to be checked is displayed at the top, and below that, a bar for displaying a lottery is displayed in units of days (1004). For example, if a bar corresponding to Monday is selected, a screen is displayed on the member's mobile terminal as shown in FIG. 12 (1006). In the screen of FIG. 12, the last advertisement received on Monday is displayed as the advertisement screen 5 to be exposed to the member once more, and the lottery number registered on Monday is displayed on the upper portion.                     

13 is a flowchart of a lottery winning confirmation step. When the member selects 1302 a function for confirming the winning of a lottery ticket stored through predetermined software mounted in the memory of the mobile communication terminal, a screen as shown in FIG. 14 is displayed on the member's mobile communication terminal. At the top of the screen of FIG. 14, a message for selecting a registration number to confirm winning is displayed, and below that, a bar for displaying a lottery ticket is displayed. For example, if a bar corresponding to Monday is selected, the operator server 102 is connected to the wireless Internet to receive a winning number (1304), to determine whether to win (1306), and to a screen as shown in FIG. 15. The winning message is provided (1306). In the screen of FIG. 15, an advertisement screen 6 is displayed at the top, and a winning message is displayed at the bottom.

FIG. 16 is a diagram illustrating a terminal screen when a multi-coupon is selected in the reception unit selection step of FIG. 4, and FIG. 17 is a diagram of a terminal screen illustrating contents of a coupon service when multi-coupon is selected in FIG. 16. Drawing. When the desired coupon is selected on the screen of FIG. 17, the screen proceeds to the screen shown in FIG. 18 with the selection. Use of the coupon may be made available to the operator server 102. FIG. 18 illustrates a terminal screen of a process of authenticating a selected coupon when a ringtone is selected in FIG. 17. When the coupon authentication button at the bottom of the screen of FIG. 18 is clicked, the screen shown in FIG. 19 is transferred. FIG. 19 illustrates a terminal screen of a process of registering the coupon selected in FIG. 17 to an operator server and storing the coupon in a member terminal.

20 illustrates a terminal screen for confirming registered and stored coupons on a weekly basis, and FIG. 21 illustrates a terminal screen showing a registered coupon for a selected day of the week when confirming the registration coupon in FIG. 20. FIG. 22 illustrates a terminal screen of a process of checking whether a registered and stored coupon is used on a day-by-day basis, and FIG. 23 illustrates a terminal screen when checking a use coupon in FIG. 22.

24 is a flowchart illustrating an advertisement method according to a second embodiment of the present invention. As shown, first, a member database is generated by storing information of a member who has approved to receive an advertisement (2402). Next, when the advertisement providing request signal is received by the operator server 102 (2404), it is determined whether the advertisement providing request signal is transmitted from the mobile communication terminal of the member registered in the member database 214 (2406). If the determination result is a signal for requesting notification by the registered member, an advertisement message is provided (2408), and an advertisement receiving price is provided (2410). If the advertisement providing request signal is a non-registered member, as a result of the determination, a message to first register is transmitted to the mobile communication terminal that transmits the advertisement providing request signal (2412).

Comparing the advertising method shown in FIG. 3 with FIG. 24, the advertising method shown in FIG. 3 transmits an advertisement reception request message from the operator server, and the advertisement message is transmitted when the member permits reception thereof. The advertising method shown in FIG. 1 differs in that a member first transmits an advertisement providing request signal to an operator server, authenticates whether the operator server is a registered member, and then transmits an advertisement message.

25 is a flowchart illustrating a survey method according to a third embodiment of the present invention. First, a member database is generated by storing information of members who have approved the survey (2502). Next, the survey request message is transmitted to the mobile communication terminal of the predetermined member in the member database (2504), and a signal indicating that the survey is allowed is transmitted from the mobile communication terminal of the member who received the survey request message according to the survey request message. If the answer is 2506, the questionnaire is provided to the member's mobile communication terminal (2508). Next, when a signal for answering the questionnaire is received, the member is provided with a price according to the questionnaire answer (2510 and 2512). The survey is terminated when the member does not transmit a signal allowing the survey to the survey request message for a predetermined time or does not transmit an answer to the survey.

26 to 29 are diagrams illustrating screens of a member's mobile terminal in the case of providing a multi-coupon in exchange for a survey. FIG. 26 illustrates a terminal screen after transmitting a survey permission signal in FIG. 25, FIG. 27 illustrates a terminal screen illustrating contents of a coupon service when multi-coupon is selected in exchange for the survey in FIG. 26, and FIG. When the ringtone is selected, the terminal screen of the process of authenticating the selected coupon is shown, and FIG. 29 is a terminal screen of the process of registering the selected coupon in the operator server and storing in the member terminal.

30 is a flowchart for explaining an outline of a selling method according to the present invention. First, the manufacturer requests sales from the operator (step ①), and the operator sends a lottery ticket or multi-coupon with the contents to purchase a product at a lower price than the market price and a post-paid method in the form of a joint purchase to the member (step ②). The member places an order with the 1588 number (step ③), and the 1588 number is aggregated through the local distribution network (branch, branch) and notified to the head office (step ④). The head office asks the manufacturer for parcel delivery (step ⑤), and after receiving the product, the member checks whether the product is damaged or not (step ⑥).

The above-described embodiments are merely illustrative of the present invention to those skilled in the art to easily understand and implement the present invention, but are not intended to limit the scope of the present invention. Therefore, those skilled in the art should note that various modifications or changes can be made to the above-described embodiments within the scope of the present invention. The scope of the invention is defined in principle by the claims that follow.

Advertisement, product sales, survey method according to the present invention to advertisers, product sales hopes, surveyors using the existing wireless Internet only, compared to the method of advertising, product sales, surveys at a much lower cost without legal burden for spam It has the obvious effect of existing media-level advertising, sales, and surveys. The present invention can reduce the burden on the communication fee because it can provide additional points earned while providing lottery and coupon to the mobile terminal users, advertisers, sellers, sellers of the survey client in a very close manner to the desired customer Can be achieved.

Claims (12)

In the advertising method using a mobile communication terminal, Creating a member database by storing information of members who have approved to receive advertisements; Transmitting an advertisement reception request message to a mobile communication terminal of a predetermined member in the member database; When a signal indicating permission to receive an advertisement according to the advertisement reception request message is transmitted from the mobile communication terminal of the member, a predetermined advertisement message is provided to the mobile communication terminal of the member, and the member receiving the advertisement is paid to the member who receives the advertisement. To make a payment, The advertisement receiving cost is simultaneously displayed on one screen with the advertisement message, and is displayed step by step according to the time when the advertisement message is received, and is paid when the advertisement message is received for a predetermined time or more. Advertising method to. The method of claim 1, And the advertisement reception request message is transmitted to the selected member according to the contents of the advertisement requested to be received and the information of the service member. delete delete The method of claim 1, The advertisement receiving price is an advertising method to a mobile communication terminal, characterized in that the lottery. The method of claim 5, And the lottery ticket is a lotto lottery ticket. The method of claim 6, The number of the lotto lottery is automatically generated, the same number is provided to a predetermined number of members advertising method to a mobile communication terminal. The method of claim 1, The advertisement receiving price is any one selected from the group consisting of a ringtone, music, images, games. The method of claim 1, The advertisement receiving price is selected according to the member information in the member database. In the advertising method using a mobile communication terminal, Creating a member database by storing information of members who have approved to receive advertisements; Receiving an advertisement providing request signal from a member's mobile terminal in the member database; Providing a predetermined advertisement message to the mobile communication terminal of the member according to the advertisement providing request signal and providing the member receiving the advertisement with a price for receiving the advertisement; The advertisement receiving cost is simultaneously displayed on one screen with the advertisement message, and is displayed step by step according to the time when the advertisement message is received, and is paid when the advertisement message is received for a predetermined time or more. Advertising method to. The method of claim 10, The advertisement message provided is selected according to the information of the service member. In the survey method using a mobile terminal, Creating a member database by storing information of members who have approved the survey; Transmitting a survey request message to a mobile communication terminal of a predetermined member in the member database; Providing a questionnaire to the member's mobile terminal when a signal indicating that the survey is allowed is transmitted from the member's mobile terminal according to the survey request message; When the signal is received to answer the questionnaire content, comprising the step of providing the member with a price according to the questionnaire answer, The questionnaire answer price is displayed simultaneously on the screen with the questionnaire content, and is displayed step by step according to the number of answered questionnaire, and is paid when the number of the answered questionnaire is more than a predetermined number.

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