KR20090109653A - System for transmitting advertisement message according to paying by card and control method thereof - Google Patents

Abstract

PURPOSE: An advertisement message transmission system corresponding to card payment and a control method thereof are provided to increase the possibility that consumers read an advertisement. CONSTITUTION: An advertisement message transmission system corresponding to card payment comprises advertisement registration request terminals(100~100_N) which are manipulated by an advertisement registration requester, card company servers(300~300_N) which perform the approval processing in response to the card payment of a client, and client mobile communication terminals(430~430_N) which are held by card payment clients.

Description

Advertising message transmission system and control method according to card payment {SYSTEM FOR TRANSMITTING ADVERTISEMENT MESSAGE ACCORDING TO PAYING BY CARD AND CONTROL METHOD THEREOF}

The present invention relates to an advertisement message transmission system and a method of controlling the same according to a card payment, and more particularly, a card for transmitting a card payment message including predetermined advertising content together with card payment information according to a card payment to a card payment customer. The present invention relates to an advertisement message transmission system and a control method thereof.

Companies that provide goods, services, and the like are advertising in various ways in order to increase consumers' desire to purchase goods and services.

The most common example is the classic advertising using television, radio, newspapers, etc., keyword search-based advertising on the Internet is also widely used due to the activation of the online, especially the Internet.

In addition, recently, due to the activation of the mobile communication network, most people have mobile communication terminals, and accordingly, advertisements through the mobile communication network, that is, advertisements that transmit predetermined texts to each mobile communication terminal, have been introduced. have.

However, in the case of advertising through mobile networks, mobile phone terminal users' complaints about spamming advertisements continue to be caused by advertisements that do not meet the needs of the customers. Therefore, users do not want to see advertising messages at all. If you see an advertisement content that has nothing to do with you, you will only have a half-life about the product or service, which is causing the adverse effect of the advertisement.

Therefore, there is a need for an advertisement transmission method that allows customers to resist the enemy by providing advertisements that meet the needs of the customers.

SUMMARY OF THE INVENTION The present invention has been made to meet the above-mentioned conventional necessity, and an object thereof is to provide an advertisement that meets a user's needs, and to provide an advertisement message transmission system according to a card payment, which can increase the frequency of advertisement exposure to an appropriate customer. And a control method thereof.

In order to achieve the above object, the advertisement message transmission system according to the card payment according to the present invention includes an advertisement registration request terminal operated by the advertisement registration requester; A card company server for performing an authorization process according to the customer's card payment; A customer mobile communication terminal held by the card payment customer; And an advertisement agency server provided on the communication path between the advertisement registration request terminal and the card company server to perform an advertisement processing of the advertisement, wherein the advertisement registration request terminal includes an advertisement content and an advertisement condition. Sends a signal to the advertisement agency server, the advertisement agency server stores the advertisement content included in the advertisement registration request signal, transmits an advertisement condition to the card company server, and receives a card payment message transmission request signal from the card company server. When the advertisement content corresponding to the card payment message transmission request signal is extracted from the stored advertisement content, a card payment message including the extracted advertisement content is transmitted to the customer mobile communication terminal, and the card company server from the advertisement agency server. Store incoming ad conditions, The card payment message transmission request signal corresponding to the matched advertisement condition is transmitted to the advertisement agency server when the card payment content satisfies the stored advertisement condition during the approval processing according to the card payment of the customer.

In addition, in order to achieve the above object, the control method of the advertisement message transmission system according to the card payment according to the present invention, the advertisement registration request terminal in accordance with the operation of the advertisement registration requester, the advertisement registration request signal including the advertisement content and advertisement conditions Transmitting to the advertising agency server; Storing, by the advertisement agency server, advertisement content included in the advertisement registration request signal and transmitting an advertisement condition to a card company server; The card company server stores the advertisement condition received from the advertisement agency server, and transmits a card payment message corresponding to the matched advertisement condition when the card payment content satisfies the stored advertisement condition when the authorization process according to the customer's card payment is processed. Transmitting a request signal to the advertisement agency server; When the advertisement agency server receives a card payment message transmission request signal from the card company server, the advertisement agency extracts an advertisement content corresponding to the card payment message transmission request signal from the stored advertisement content, and sends a card payment message including the extracted advertisement content. And transmitting to the customer mobile communication terminal.

As described above, according to the present invention, by transmitting the advertisement content together with the card payment information according to the card payment, it is possible to increase the likelihood of consumers to view the advertisement. In other words, it is possible to reduce the dissatisfaction of consumers that may occur when only transmitting advertisements separately.

In addition, the advertisement content is transmitted only to consumers who satisfy a predetermined condition based on the card payment contents, so that the advertisement can be delivered only to the consumer desired by the advertiser (that is, the ad registration requester), and the advertisement content is the needs of the consumer. It is more likely to match the result, resulting in an advertising effect.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

A schematic configuration of an advertisement message transmission system according to card payment according to an embodiment of the present invention is shown in FIG. 1.

As shown in the figure, the advertisement message transmission system according to the card payment according to an embodiment of the present invention includes at least one advertisement registration request terminal (100 ~ 100_N), at least one card company server (300 ~ 300_N), At least one customer mobile communication terminal (430 ~ 430_N), and comprises an advertising agency server 200.

Here, the communication between the advertisement registration request terminal (100 ~ 100_N) and the advertising agency server 200 and the communication between the card company server (300 ~ 300_N) and the advertising agency server 200 is established by a wired communication network, the advertising agency server 200 And the communication between the customer mobile communication terminal (430 ~ 430_N) is an example that is understood to the wireless communication through the mobile communication network 510 base station 510, but the configuration of the communication network can be variously changed.

For convenience of description, each advertisement registration request terminal 100, the card company server 300, and the customer mobile communication terminal 430 are shown one by one, and the relationship between each component is shown below with reference to FIG. Description will be given.

First, the customer side 400 includes a credit card 420 and a customer mobile communication terminal 430. The credit card 420 corresponds to a general credit card that the customer 410 presents to a merchant for credit settlement. In addition, the customer mobile communication terminal 430 corresponds to a wireless communication terminal device carried by a customer such as a mobile phone and personal digital assistants (PDAs).

The advertisement registration request terminal 100 may be a personal computer held by an advertisement registration requestor as manipulated by an advertisement registration requester (for example, a company, an organization, or an individual who wants an advertisement).

The advertisement registration request terminal 100 transmits an advertisement registration request signal including advertisement content and advertisement conditions to the advertisement agency server 200 according to an operation of an advertisement registration requester. It may be input through a web page provided by the server 200. Of course, the advertisement registration request signal may further include advertisement registration requester information.

Meanwhile, the advertisement agency server 200 is provided on the communication path between the advertisement registration request terminal 100 and the card company server 300 to perform the advertisement process of the advertisement.

That is, the advertisement agency server 200 provides an advertisement registration interface (for example, a web page) to the advertisement registration request terminal 100 and receives an advertisement registration request signal from the advertisement registration request terminal 100.

The advertisement agency server 200 matches and stores the advertisement registration requester information and the advertisement content among the information included in the advertisement registration request signal, and transmits the advertisement condition to the card company server 300. In this case, the advertisement content ID corresponding to the advertisement content may be matched with the advertisement condition and transmitted to the card company server 300.

Here, the advertisement agency server 200 may store all or part of the advertisement condition itself, or may modify a part of the advertisement condition before transmitting the advertisement condition to the card company server 300.

The above-described advertising content actually corresponds to the content to be advertised to customers and the advertisement condition corresponds to a condition for specifying a target to be advertised. More detailed description of the advertisement content and the advertisement condition will be described later.

In addition, when the card payment message transmission request signal is received from the card company server 300, the advertisement agency server 200 extracts the advertisement content corresponding to the card payment message transmission request signal from the stored advertisement content. At this time, the advertisement content may be extracted based on the advertisement content ID included in the card payment message transmission request signal.

Subsequently, the advertisement agency server 200 transmits a card payment message including the extracted advertisement content to the customer mobile terminal 430.

An example of the configuration of the advertising agency server 200 that performs the functions as described above is illustrated in FIG. 3A.

As shown in the figure, the advertisement agency server 200 according to the present embodiment includes a communication interface 210, a controller 220, and a database 230.

The communication interface 210 is provided to communicate with the outside, in particular, a component necessary for communication with the advertisement registration request terminal 100, the card company server 300, and the customer mobile communication terminal 430.

The controller 220 includes a web service provider 221, a card company server interworking module 222, a card payment message sending unit 223, and a statistics processing unit 224.

The web service provider 221 provides a predetermined web page to the advertisement registration request terminal 100 so that the advertisement registration requester can input predetermined information (for example, advertisement registration requester information, advertisement conditions, advertisement content, etc.). To help.

An example of a web page provided by the web service provider 221 is illustrated in FIG. 4. That is, as illustrated in FIG. 4, a web page including an input field is provided to allow an advertisement registration requester to input necessary information through the advertisement registration request terminal 100.

Looking at the entries, 'Applicant / Contact', 'Contact', and 'Email Address' correspond to the information of the ad registration requester, 'Target Selection' and 'Payment Merchant' correspond to the advertisement conditions, and 'Content to be sent' Corresponds to advertising content.

In 'Target Selection', the number of dispatches corresponds to the total number of times an advertisement (more specifically, a card payment message with advertisement content) is sent to customers, and the user can select 'not broadcast to the same customer'. In addition, 'gender', 'age', 'region', etc. also correspond to the condition of the customer to be advertised, and the exposure time and exposure period is to set the period and time period to send the advertisement.

And the payment merchant is to set the type of merchant that the card payment is made.

Therefore, if the advertising conditions shown in Figure 4 as a whole, the advertisement requestor is 20 to 40 living in Seoul or Gangwon-do where the card payment at the movie theater, family restaurant during the period from May 1, 2008 to May 25, 2008 50 adult men and women are asked to advertise 10,000 times between 10 am-12pm and 8 pm-10pm.

In the 'advertising unit price', an amount per case may be presented, and the total amount (ie, 200,000 won) according to the number of sendings selected by the user may be automatically calculated and displayed. This can be configured, for example, using JavaScript included in the web page.

The content shown in FIG. 4 is only one example, and the items and contents of the advertisement condition may be changed as much as possible.

Meanwhile, the card company server interworking module 222 transmits predetermined information such as advertisement conditions to the card company server 300 in conjunction with the card company server 300 and receives a card payment message transmission request signal from the card company server 300. Do this.

The card payment message sending unit 223 extracts the advertisement content according to the card payment message transmission request signal received through the card company server interworking module 222, and transmits the card payment message including the extracted advertisement content to the customer mobile communication terminal ( And transmits to 430.

At this time, the card payment message sending unit 223 temporarily stores the card payment message containing the advertising content, and prioritizes the confirmation message selection message including the address of the stored card payment message, for example, a Uniform Resource Locator (URL). After transmitting to the customer mobile communication terminal 430 and receiving a card payment message confirmation request signal including the address of the card payment message from the customer mobile communication terminal 430, the stored card payment message is extracted and the customer mobile communication terminal ( 430).

The statistical processing unit 224 performs statistical processing on the card payment message transmission of the card payment message sending unit 223.

For example, the frequency of the card payment message confirmation request signal received from the customer mobile communication terminal 430 according to the number of card payment message transmission and confirmation message selection message sent from the card payment message sending unit 223, transmission time zone, card payment merchant, etc. Statistical processing may be performed.

In addition, if customer information (eg, gender, age, etc. of the corresponding customer) corresponding to the customer mobile communication terminal 430 transmitting the card payment message is received through the card company server interworking module 222, the corresponding information is also included. To perform statistical processing.

This statistical process is provided to the advertisement registration requester as described below, so that the advertisement registration requester can know when, to whom, and how much the advertisement requested by him is sent.

Meanwhile, predetermined information is stored in the database unit 230. In particular, the advertisement content database unit 231 stores advertisement content received from each advertisement registration request terminal 100, and in the statistical processing result database unit 232. The statistical result processed by the statistical processing unit 224 of the control unit 220 is stored.

Referring back to Figure 2, the card company server 300 is to perform the authorization process according to the customer's card payment, payment process by the card at the card merchant, such that the information is transmitted to the card company server 300 is already known The detailed description is omitted.

The card company server 300 stores the advertisement conditions received from the advertisement agency server 200, and when the card payment contents meet the stored advertisement conditions when the approval process according to the customer's card payment is performed, the card companies 300 correspond to the corresponding advertisement conditions. The card payment message transmission request signal is transmitted to the advertisement agency server 200. Here, the card payment contents may include card payment customer information, card payment time, place, and the like.

In detail, the card company server 300 stores the corresponding information when the advertisement condition and the advertisement content ID are matched with the advertisement agency server 200 and stores the corresponding information. If the conditions are met, the advertisement content server ID, the card payment message, and the card payment message transmission request signal including all of the customer mobile communication terminal information matching the matching advertisement conditions are transmitted to the advertisement agency server 200.

An example of a card company server 300 performing the function as described above is illustrated in FIG. 3B. As shown in the figure, the card company server 300 of the present embodiment includes a communication interface 310, a control unit 320, and a database unit 330.

The communication interface 310 communicates with the outside, and in particular, communicates with the advertisement agency server 200 through a predetermined communication network.

The database unit 230 is a place where predetermined information is stored, and the customer information database unit 331 for storing information (for example, age group, address, social security number, hobby, gender, etc.) of customers who have issued a card. The advertisement condition database unit 332 stores the advertisement condition received from the advertisement agency server 200.

The control unit 220 performs the overall function of the card company server 300, and in particular, stores the information in the database unit 230 or extracts the information from the database unit 230 and transmits it through the communication interface unit 210 do.

Hereinafter, a control process of an advertisement message transmission system according to card payment according to an embodiment of the present invention will be described with reference to FIG. 5.

When the advertisement registration request signal is received from the advertisement registration request terminal 100 through the web page as described above (step S1), the advertisement agency server 200 stores the advertisement content included in the advertisement registration request signal (step S1). S3).

An example in which the advertisement content is stored in the advertisement content database unit 231 of the advertisement agency server 200 is illustrated in FIG. 6A. That is, the company name (that is, the name of the company requesting the advertisement registration), which is an example of the advertisement registration requester information, and the advertisement content file may be matched and stored.

Meanwhile, the advertisement agency server 200 transmits the advertisement condition included in the advertisement registration request signal received from the advertisement registration request terminal 100 to the card company server 300 (step S5). In this case, the advertisement agency server 200 may transmit the advertisement content ID corresponding to the advertisement content to the card company server 300 together. In this case, the advertisement content ID is for confirming which advertisement transmission is requested by the card company server 300 and may correspond to advertisement registration requester information. That is, in the present embodiment, the company name, which is an example of the advertisement registration requester information, is used as the advertisement content ID without separately generating the advertisement content ID.

In this embodiment, the advertisement agency server 200 transmits the advertisement condition as it is to the card company server 300 as an example, but the advertisement agency server 200 changes the portion of the advertisement condition according to a predetermined predetermined condition and then transmits it. It may be.

For example, when there are a plurality of card company servers 300, the advertisement agency server 200 may transmit a different number assigned to each card company server 300 with respect to the number of "sends" in the advertisement condition of FIG. 4.

The card company server 300 receives and stores the advertisement condition from the advertisement agency server 200 (step S7). An example of information stored in the advertisement condition database unit 332 of the card company server 300 is illustrated in FIG. 6B.

As shown in FIG. 6B, a company name (that is, used as an advertisement content ID) and an advertisement condition (target condition, payment affiliate) are matched and stored.

When the card company server 300 detects the customer's card payment in the state where such data is stored (step S9), for example, when a card payment approval request is detected, the card company server 300 checks whether an advertisement condition corresponding to the card payment contents is stored ( Step S11).

In this case, when the plurality of advertisement conditions match the card payment contents, the card company server 300 may select any one of them by using weighting according to sequential or preset predetermined conditions.

Here, the card payment contents may include personal information of the card customer who made the payment, a time point and a place where the payment is made. The personal information of the card customer is stored in the customer information database unit 331, and the time and place of the payment can be confirmed through information included in the card payment approval request.

For example, if a 25-year-old woman living in Seoul calculates the cost by card payment at a family restaurant at 21:00 in the evening, the card company server 300 corresponds to the first record condition shown in FIG. 6B (the condition of Tino Solutions). The card payment message transmission request signal is transmitted to the advertisement agency server 200 (step S13). At this time, the card payment message transmission request signal includes a company name, Tino Solutions, which presents an advertisement condition corresponding to the card payment as an advertisement content ID.

In addition, the card payment message transmission request signal includes card payment information including general information (for example, card payment price, payment location, payment time, etc.) according to the card payment, and customer mobile terminal information to which the card payment message should be transmitted. (Eg, a customer mobile terminal phone number) may be further included.

When receiving the card payment message transmission request signal from the card company server 300, the advertisement agency server 200 extracts the advertisement content ID included in the card payment message transmission request signal, that is, the advertising content of the company name of 'Tino Solutions' (step). S15). Referring to FIG. 6A, the advertisement agency server 200 extracts an advertisement file called 'tino.jpg'.

Subsequently, the advertisement agency server 200 combines the extracted advertisement content (ie, the advertisement file tino.jpg) with the card payment information included in the received card payment message transmission request signal (step S17).

An example of a card payment message including advertisement content is illustrated in FIG. 7.

That is, Figure 7 (a) is the card payment information contained in the card payment message transmission request signal received from the card company server 300, Figure 7 (b) is the advertising content, Figure 7 (c) and the card payment information Card payment message combined with advertising content.

In this case, the card payment message including the newly generated advertisement content may be generated, for example, as markup data written in a markup language. That is, the advertisement content is not actually inserted into the card payment message, but only the address of the advertisement content may be included. For example, if the advertisement content is an image file, the advertisement content may be included in the card payment message using the 'src' attribute of the <img> tag of HTML (HyperText Markup Language).

The advertisement agency server 200 transmits a confirmation whether to select a message including an address (for example, a URL) storing the card payment message including the advertisement content to the customer mobile communication terminal 430 (step S19). Here, the customer mobile communication terminal telephone number may use the customer mobile communication terminal telephone number included in the card payment message transmission request signal.

The customer mobile communication terminal 430 that receives the confirmation message selection message from the advertisement agency server 200 displays a message on the display to select whether to confirm the card payment message (step S20). One example where such a message is displayed is shown in FIG. 8A. Although part of the card payment information is displayed in FIG. 8A, the card payment information may not be included at all, and the message may be configured to prompt the user to confirm only the card payment information.

In this state, when the user of the mobile communication terminal 430 presses the confirmation key, for example (step S21), the customer mobile communication terminal 430 advertises the confirmation request signal by using the URL included in the card payment message confirmation request signal. Transfer to the proxy server 200 (step S23).

The advertisement agency server 200 receiving the confirmation request signal from the customer mobile communication terminal 430 transmits a pre-stored card payment message to the customer mobile communication terminal 430 (step S25).

The customer mobile communication terminal displays the received card payment message (step S26). 8B illustrates an example in which a card payment message combined with advertisement content is displayed on a customer mobile communication terminal.

As such, when the user of the mobile communication terminal 430 tries to check the card payment history, the predetermined advertisement content 162 transmitted from the advertisement registration request terminal 100 as well as the card payment history is stored in the customer mobile communication terminal 430. By displaying them together, advertisement effects can be generated. In particular, the advertisement content is selectively transmitted only to the target that satisfies the predetermined condition based on the card payment contents, so that the user of the mobile communication terminal 430 may feel less rejection when receiving the advertisement, and thus the advertisement effect is also increased. Can be maximized.

On the other hand, the advertising agency server 200 performs and stores the statistical processing associated with the transmission of the card payment message (step S27), where the statistical processing is the number of times the card payment message has been transmitted to the customer mobile terminal 430, customer movement The frequency of the confirmation request signal received from the communication terminal 430 may be included.

In addition, when customer information (eg, gender, age, place of residence, etc.) corresponding to the customer mobile communication terminal 430 is received from the card company server 300, the corresponding information may also be used for statistical processing. Of course.

When there is a request from the advertisement registration request terminal 100 (step S29), the advertisement agency server 200 transmits this statistical processing result (step S31).

An example of the statistical processing result displayed on the advertisement registration request terminal 100 is shown in FIG. 9. Referring to the figure, it can be confirmed that the total number of customers who have received the advertisement contents and the number of viewers who have actually viewed the advertisement contents are statistically processed by gender and age.

In this way, the advertisement registration requester can easily confirm to which and how many people the advertisement contents registered by the advertisement are exposed. In particular, the advertisement agency server 200 may be associated with a plurality of card company servers 300. When the advertisement registration requester registers the advertisement content only in the advertisement agency server 200, the advertisement agency server 200 does not need to register with each of the card company servers 300. It is convenient to be able to advertise to customers who meet the conditions.

In the above-described embodiment, the card payment message including the advertisement content is described. However, when there is no advertisement condition that satisfies the card payment content, the card server includes only the card payment information (that is, the advertisement content ID). The card payment message transmission request signal (not included) is transmitted to the ad agency server 200, and the ad agency server 200 does not extract the advertisement content separately, and the card payment message including only the card payment information is transmitted to the customer mobile communication terminal. Of course, it can transmit to the (430).

In addition, when there is no advertisement condition that satisfies the card payment content, it may be configured to send a card payment message including the card payment information directly from the card server to the customer mobile communication terminal 430.

In the present embodiment, the condition determination is only an example of being in charge of the card company server 300, but some of the advertisement conditions may be configured to be in charge of the advertisement agency server 200 without being in charge of the card company server 300.

For example, the advertisement agency server 200 may store the card payment message to the customer mobile communication terminal 430 as many times as the number of shipments corresponding to the corresponding condition while storing the number of times of the advertisement in FIG. 4.

Hereinafter, an advertisement message transmission system according to a card payment according to another embodiment of the present invention will be described with reference to FIGS. 10 to 12.

First, the advertisement message transmission system according to the card payment according to another embodiment of the present invention, the advertisement registration request terminal 100, the card company server 300 ', and the customer mobile communication terminal 430 as shown in FIG. And an advertising agency server 200 '.

Of course, the advertisement registration request terminal 100, the card company server 300 ′, and the customer mobile communication terminal 430 included in the present embodiment may be provided in plural numbers as shown in FIG. It is shown in the singular as shown in FIG.

First, the present embodiment is different from the above-described embodiment, in which the card payment message transmitted to the customer mobile communication terminal 430 is not the advertisement agency server 200 'but the card company server 300'.

That is, the configuration of the present embodiment is configured so as not to release the personal information of the card customers to the outside of the card company server 300 'as much as possible.

Therefore, the functions of the customer mobile communication terminal 430 and the advertisement registration request terminal 100 of the present embodiment are the same as in the previous embodiment. As described above, overlapping descriptions of the same configuration and functions as those of the previous embodiment will be omitted in describing the present embodiment.

First, when the advertisement registration request signal is received from the advertisement registration request terminal 100, the advertisement agency server 200 'matches and stores advertisement content and advertisement conditions included in the received advertisement registration request signal. Of course, when the advertisement registration requester information is included in the advertisement registration request signal, the advertisement agency server 200 'matches and stores the advertisement content and the advertisement condition.

An example of information stored in the advertisement server 200 'is illustrated in FIG. 12. As shown in the figure, an ad registration requester, an advertisement condition (target condition, payment merchant, etc.) and an advertisement content (that is, an advertisement file) are matched with each other and stored.

When the advertisement agency server 200 'receives an advertisement content request signal including card payment contents from the card company server 300', the advertisement agency server 200 'compares the card payment contents with pre-stored advertisement conditions and displays the pre-stored advertisement conditions. If satisfied, the advertisement content matching the advertisement condition is transmitted to the card company server 300 '.

Meanwhile, the card company server 300 ′ transmits an advertisement content request signal including the card payment contents to the advertisement agency server 200 ′ in the approval process according to the card payment of the customer. Here, the content of the card payment refers to predetermined information according to the card payment, and includes, for example, information such as the gender, age group of the card payment customer, the place where the card payment was made, and the time. Here, the contents of the card payment include information such as the gender, age group, etc. of the customer, but it is preferable not to include information such as the mobile phone number, social security number, name, etc., which can identify the party.

That is, it is preferable for the card payment contents to include only the minimum information for determining whether the advertisement agency server 200 'satisfies the advertisement conditions, so as to prevent information leakage of the card customer.

The card company server 300 ′ generates a card payment message including advertisement content received from the advertisement agency server 200 ′ and transmits the generated card payment message to the mobile communication terminal of the customer who has performed the card payment.

In this case, the card company server 300 'generates and temporarily stores a card payment message, and transmits a card payment message selection message including the address of the temporarily stored card payment message to the customer mobile terminal 430. When the card payment message confirmation request signal including the address of the card payment message is received from the customer mobile communication terminal 430, the temporarily stored card payment message is transmitted to the customer mobile communication terminal 430.

In addition, the card company server 300 ′ performs statistical processing based on a card payment message confirmation request signal received from the customer mobile communication terminal 430, and when there is a request from an advertising agency server or at predetermined time intervals. The processing result is transmitted to the advertisement agency server.

Hereinafter, a control flow of the advertisement message transmission system according to the card payment according to another embodiment of the present invention will be described with reference to FIG.

First, when an advertisement registration request signal is received from the advertisement registration request terminal 100 using a web page provided by the advertisement agency server 200 '(step S51), the advertisement agency server 200' receives the advertisement registration request signal. The advertisement condition and the advertisement content included in the are stored (step S53). In this case, assuming that there are a plurality of advertisement registration request terminals 100, the advertisement registration request signal further includes advertisement registration requester information, and the advertisement agency server 200 ′ uses the advertisement registration requester information to distinguish each advertisement registration requestor. It is stored in accordance with the advertisement condition and the advertisement content.

On the other hand, the card company server 300 'detects the card payment, that is, for example, if the processing according to the card authorization request (step S55), extracts the card payment contents (step S57).

Here, the card payment details include owner information of the payment card and when and where the card was paid. For example, the owner information of the payment card may include the gender, age, etc. of the customer, and the payment place may include the business type name of the payment merchant.

Subsequently, the card company server 300 'transmits an advertisement content request signal including the card payment contents to the advertisement agency server 200' (step S59).

When the advertisement content request signal is received from the card company server 300 ', the advertisement agency server 200' compares the pre-stored advertisement conditions with the card payment contents included in the advertisement content request signal (step S61), and the card payment contents are satisfied. The advertisement content corresponding to the payment condition to be extracted is extracted (step S63).

For example, if the owner of the payment card is a man in his 20s and the place where the card is settled is the department store, the advertisement agency server 200 'extracts the advertisement content having an advertisement condition corresponding to the card payment contents.

That is, each requestor for advertisement registration includes the target to be targeted as an advertisement, the point of time to which the advertisement is to be included in the advertisement registration request signal to be transmitted to the advertisement agency server 200 ', and the advertisement agency server 200' is the card company. On the basis of the card payment received from the server 300 ′, it is determined which advertisement registration requester corresponds to the advertisement condition.

In this case, when the plurality of advertisement conditions match the card payment contents, the advertisement agency server 200 ′ may select any one of them using weighting according to sequential or preset predetermined conditions. The advertisement content corresponding to the selected advertisement condition, that is, the advertisement registration requester who registered the advertisement condition is extracted and transmitted to the card company server 300 '(step S65).

When the card company server 300 'receives the advertisement content from the ad agency server 200', the card payment includes card advertisement information (for example, a card payment amount, a card use place, etc.) according to the advertisement content and the card payment. After generating and storing the message (step S67), a confirmation message including a stored address (for example, a URL) is transmitted to the customer mobile communication terminal 430 (step S69).

The customer mobile communication terminal 430 displays a confirmation message selection message as shown in FIG. 8A (step S70), and when the user requests a confirmation (step S71), confirms with the card company server 300 'based on the card payment message address. The request signal is transmitted (step S73).

The card company server 300 ′ transmits the card payment message including the advertisement content to the customer mobile communication terminal 430 according to the confirmation request signal from the customer mobile communication terminal 430 (step S75).

The customer mobile communication terminal 430 displays the card payment message received from the card company server 300 'as shown in FIG. 8B (step S76).

On the other hand, the card company server 300 'performs and stores the statistical processing according to the transmission of the card payment message (step S77), the advertising agency server 200' request or ad agency the statistical processing results at a predetermined time interval The server 200 'transmits to the server 200' (step S79).

The advertisement agency server 200 'stores and stores the result of statistical processing (step S81). At this time, the advertisement agency server 200' is provided with at least two card company servers 300 ', each of the card company servers 300 Statistics processing results received from ') can be integrated and stored.

Subsequently, when there is a request from the advertisement registration request terminal 100 (step S83), the advertisement agency server 200 'transmits the statistical processing result (step S85).

Accordingly, the advertisement registration requester can easily check how many people the advertisement contents registered by the advertisement are exposed to.

In the present embodiment, the function of the card company server 300 'generating the card payment message including the advertisement content and transmitting the same to the customer mobile communication terminal 430 may be performed by a predetermined module downloaded from the advertisement agency server 200'. have.

That is, the advertisement agency server 200 'includes a predetermined module and transmits the corresponding module when the card company server 300' requests it, and the card company server 300 'receives the advertisement content by driving the corresponding module. The card payment message including the content may be generated, and the card payment message may be transmitted to the customer mobile communication terminal 430.

In the above-described embodiment, first, the card payment message is transmitted according to the user's selection after the confirmation message is transmitted to the customer mobile communication terminal 430. However, the card payment message is omitted. Of course, it can transmit.

On the other hand, the present invention is not limited to the above specific embodiments, but can be modified and modified in various ways without departing from the gist of the present invention. It will be apparent that such variations and modifications are included in the present invention as long as they belong to the appended claims.

1 is a schematic configuration diagram of an advertisement message transmission system according to a card payment according to an embodiment of the present invention,

2 is a simplified configuration diagram of FIG. 1,

3A is a diagram illustrating an example of a functional block of an advertisement agency server of FIG. 2,

3B is a diagram illustrating an example of a functional block of a card company server of FIG. 2,

4 is a diagram illustrating an example of a web page provided to the advertisement registration request terminal by the advertisement agency server of FIG. 2;

5 is a control flowchart of an advertisement message transmission system according to a card payment according to an embodiment of the present invention.

6A and 6B are diagrams illustrating an example of a data format stored in an advertisement agency server and a card company server, respectively.

FIG. 7 is a diagram illustrating a process of combining card payment information and advertisement content in the advertisement agency server of FIG. 5.

8A is a diagram illustrating an example of a confirmation message selection message displayed on the customer mobile communication terminal of FIG. 5;

8B is a view showing an example of a card payment message displayed on the customer mobile communication terminal of FIG. 5,

9 is an example of the statistical processing result provided by the advertisement agency server of FIG. 5 to the advertisement registration request terminal;

10 is a schematic configuration diagram of an advertisement message transmission system according to a card payment according to another embodiment of the present invention;

11 is a control flowchart of an advertisement message transmission system according to a card payment according to another embodiment of the present invention.

FIG. 12 is a diagram illustrating an example of a data format stored in an advertisement agency server of FIG. 10.

* Explanation of symbols for the main parts of the drawings

100: advertisement registration request terminal 200, 200 ': advertisement agency server

300,300 ': card company server 430: customer mobile communication terminal

210,310: communication interface 220,320: control unit

221: Web service provider 222: Card company server interworking module

223: card payment message sending unit 224: statistics processing unit

230,330: database unit 231: advertising content database unit

232: Statistics processing result database unit

331: customer information database unit 332: advertising conditions database unit

Claims (20)

An advertisement registration request terminal operated by the advertisement registration requester; A card company server for performing an authorization process according to the customer's card payment; A customer mobile communication terminal held by the card payment customer; It is configured to include an advertising agency server that is provided on the communication path between the advertisement registration request terminal and the card company server to perform the proxy processing of the advertisement, The advertisement registration request terminal transmits an advertisement registration request signal including an advertisement content and an advertisement condition to the advertisement agency server. The advertisement agency server stores the advertisement content included in the advertisement registration request signal and transmits an advertisement condition to the card company server, and when a card payment message transmission request signal is received from the card company server, the card payment message among the stored advertisement content. Extracts the advertisement content corresponding to the transmission request signal and transmits a card payment message including the extracted advertisement content to the customer mobile terminal; The card company server stores the advertisement condition received from the advertisement agency server, and transmits a card payment message corresponding to the matched advertisement condition when the card payment content satisfies the stored advertisement condition when the authorization process according to the customer's card payment is processed. Advertising message transmission system according to the card payment, characterized in that for transmitting the request signal to the advertising agency server. The method of claim 1, The advertisement registration request signal transmitted from the advertisement registration request terminal to the advertisement agency server further includes advertisement registration requester information. The advertisement agency server matches and stores the advertisement requester information and the advertisement content among the information included in the advertisement registration request signal, and transmits the advertisement content ID and the advertisement condition corresponding to the advertisement content to the card company server. The card company server matches and stores the advertisement condition received from the advertisement agency server and the advertisement content ID, and when the card payment contents meet the stored advertisement conditions when the approval process according to the customer's card payment is performed, And a card payment message transmission request signal including a matching advertisement content ID, card payment information, and customer mobile communication terminal information, to the advertisement agency server. The method of claim 2, The advertisement agency server extracts the advertisement content corresponding to the advertisement content ID included in the card payment message transmission request signal received from the card company server among the previously stored advertisement content, and extracts the extracted advertisement content to the card payment message transmission request signal. Advertisement message transmission system according to the card payment, characterized in that combined with the card payment information contained in the card payment message transmission request signal to the customer mobile communication terminal corresponding to the customer mobile communication terminal information. The method of claim 3, The card company server transmits a card payment message transmission request signal that does not include an advertisement content ID to the ad agency server when the card payment content does not meet the stored advertisement condition when the customer process the approval according to the card payment. When the advertisement content ID is not included in the card payment message transmission request signal received from the card company server, the advertisement agency server sends a card payment message including card payment information of the card payment message transmission request signal to the customer mobile communication terminal. Advertising message transmission system according to the card payment, characterized in that for transmitting. The method according to any one of claims 1 to 4, The advertisement agency server generates and temporarily stores a card payment message, and transmits a confirmation message for selecting whether to include the address of the temporarily stored card payment message to the customer mobile terminal, and the card payment message from the customer mobile terminal. And receiving the card payment message confirmation request signal including the address of the temporarily transmitted card payment message to the customer mobile communication terminal. The method of claim 5, And the advertisement agency server performs statistical processing based on the card payment message confirmation request signal received from the customer mobile communication terminal. The method of claim 6, The card company server is provided with at least two, The advertisement agency server changes the advertisement condition included in the advertisement registration request signal into a separate advertisement condition for each card company server according to a predetermined algorithm, and transmits the changed advertisement condition to each corresponding card company server. Advertising message transmission system according to the card payment. The method of claim 6, The advertisement agency server stores an advertisement condition corresponding to a predetermined predetermined condition among the advertisement conditions included in the advertisement registration request signal along with the advertisement content included in the advertisement registration request signal, and stores a card payment message from the card company server. And a card payment message is transmitted to the customer mobile communication terminal after performing a condition determination according to the stored advertisement condition when the transmission request signal is received. (a) transmitting, by the advertisement registration request terminal, an advertisement registration request signal including advertisement content and advertisement conditions to the advertisement agency server according to an operation of the advertisement registration requester; (b) the advertisement agency server storing the advertisement content included in the advertisement registration request signal and transmitting an advertisement condition to a card company server; (c) the card company server storing the advertisement condition received from the advertisement agency server, and when the card payment content meets the stored advertisement condition when the approval process according to the customer's card payment is made, the card corresponding to the matched advertisement condition Transmitting a payment message transmission request signal to the advertisement agency server; (d) when the advertisement agency server receives a card payment message transmission request signal from the card company server, extracts the advertisement content corresponding to the card payment message transmission request signal from the stored advertisement content and includes the extracted advertisement content. The control method of the advertising message transmission system according to the card payment comprising the step of transmitting a message to the customer mobile communication terminal. The method of claim 9, The advertisement registration request signal transmitted from the advertisement registration request terminal to the advertisement agency server further includes advertisement registration requester information. The advertisement agency server matches and stores the advertisement requester information and the advertisement content among the information included in the advertisement registration request signal, and transmits the advertisement content ID corresponding to the advertisement content and the advertisement condition to the card company server. The card company server matches and stores the advertisement condition received from the advertisement agency server and the advertisement content ID, and when the card payment contents meet the stored advertisement conditions when the approval process according to the customer's card payment is performed, And a card payment message transmission request signal including a matching advertisement content ID, card payment information, and customer mobile communication terminal information, to the advertisement agency server. The method of claim 10, The advertisement agency server extracts the advertisement content corresponding to the advertisement content ID included in the card payment message transmission request signal received from the card company server among the previously stored advertisement content, and extracts the extracted advertisement content to the card payment message transmission request signal. The control method of the advertisement message transmission system according to the card payment, characterized in that coupled to the card payment information contained in the card payment message transmission request signal to the customer mobile communication terminal corresponding to the customer mobile communication terminal information. The method according to any one of claims 9 to 11, In step (d), Generating and temporarily storing a card payment message by the advertisement agency server and transmitting a confirmation whether to select the message including the address of the temporarily stored card payment message to the customer mobile terminal; And when the card payment message confirmation request signal including the address of the card payment message is received from the customer mobile communication terminal, transmitting the temporarily stored card payment message to the customer mobile communication terminal. Control method of the advertising message transmission system according to the card payment. An advertisement registration request terminal operated by the advertisement registration requester; A card company server for performing an authorization process according to the customer's card payment; A customer mobile communication terminal held by the card payment customer; It is configured to include an advertising agency server that is provided on the communication path between the advertisement registration request terminal and the card company server to perform the proxy processing of the advertisement, The advertisement registration request terminal transmits an advertisement registration request signal including an advertisement content and an advertisement condition to the advertisement agency server. The advertisement agency server matches and stores the advertisement content included in the advertisement registration request signal and the advertisement condition, and when the advertisement content request signal including the card payment contents is received from the card company server, the card payment contents and the pre-stored advertisement conditions. When comparing the card payment content meets the pre-stored advertising conditions and transmits the advertising content matching the advertising conditions to the card company server, The card company server transmits an advertisement content request signal including the card payment contents to the advertisement agency server when the authorization processing according to the card payment of the customer is generated, and generates a card payment message including the advertisement content received from the advertisement agency server. Advertising message transmission system according to the card payment, characterized in that for transmitting to the customer mobile communication terminal. The method of claim 13, The advertisement registration request signal transmitted by the advertisement registration request terminal to the advertisement agency server further includes advertisement requestor information. And the advertisement agency server matches and stores the advertisement requester information, the advertisement content, and the advertisement content among information included in the advertisement registration request signal. The method according to claim 13 and 14, The card company server generates and temporarily stores a card payment message, and transmits a confirmation message for selecting whether to include the address of the temporarily stored card payment message to the customer mobile terminal, and the card payment message from the customer mobile terminal. And receiving the card payment message confirmation request signal including an address, and transmitting the temporarily stored card payment message to the customer mobile terminal. The method of claim 15, The card company server performs statistical processing based on a card payment message confirmation request signal received from the customer mobile communication terminal, and transmits the statistical processing result to the advertising agency server when a request is received from the advertising agency server. Advertising message transmission system according to the card payment. The method of claim 16, The card company server is provided with at least two, The advertisement agency server is an advertisement message transmission system according to the card payment, characterized in that for storing the result of the statistical processing received from each of the card company server. (a) an advertisement registration requester transmitting, by the advertisement registration request terminal, an advertisement registration request signal including advertisement content and advertisement conditions to the advertisement agency server; (b) the advertisement agency server matching and storing the advertisement content and the advertisement condition included in the advertisement registration request signal; (c) the card company server performing the authorization processing according to the card payment of the customer, transmitting an advertisement content request signal including the card payment contents to the advertisement agency server when the authorization processing according to the card payment of the customer is performed; (d) comparing the card payment contents received from the card company server with the pre-stored advertisement conditions when the advertisement agency server satisfies the pre-stored advertisement conditions. Transmitting to a card company server; (e) generating, by the card company server, a card payment message including the advertisement content received from the advertisement agency server and transmitting the generated card payment message to the customer mobile communication terminal. Control method. The method of claim 18, The advertisement registration request signal transmitted by the advertisement registration request terminal to the advertisement agency server further includes advertisement requestor information. And the advertisement agency server stores the advertisement requestor information, the advertisement content, and the advertisement content among information included in the advertisement registration request signal, and stores the matching information. The method of claim 18 and 19, In step (e), Generating and temporarily storing a card payment message by the card company server and transmitting a confirmation whether to select a message including the address of the temporarily stored card payment message to the customer mobile communication terminal; And receiving, by the card company server, the temporarily stored card payment message to the customer mobile communication terminal when the card payment message confirmation request signal including the address of the card payment message is received from the customer mobile communication terminal. Control method of the advertising message transmission system according to the card payment.

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