JP2006195524A - User participation type advertisement display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a user participation type advertisement display system capable of enhancing a content advertizing effect by displaying information desired by a user to allow the user to look at a screen although there is a problem in a conventional advertisement display system wherein only advertisement or the like is displayed and information desired by the user is not necessarily displayed and consequently it is hard to attract user's attention. <P>SOLUTION: This user participation type advertisement display system is provided with a Web site which outputs data for preparing user contents inputted from a portable terminal of a user registered as a member; a distribution server 1 distributing input advertisement contents and a display schedule for the advertisement contents, and generating and distributing user contents and a display schedule for the user contents based on data acquired from the Web site; and a display terminal for displaying the advertisement contents from the distribution server 1 on one side of a bisected screen and displaying the user contents on the other side of the bisected screen. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention provides an advertisement display system that distributes content (advertisement, etc.) and news incorporating a still image, video, and sound from a content distribution server to a display device specified together with a schedule, and displays the content according to the schedule on the display device. In particular, the present invention relates to a user-participation-type advertisement display system that can attract attention to a display screen by displaying information that a user can participate in and can improve the advertising effect.

A conventional advertisement display system will be described with reference to FIG. FIG. 19 is a schematic explanatory diagram of a conventional advertisement display system.
A conventional advertisement display system includes a content distribution server 1 ′ that distributes advertisement contents and a display schedule via a network such as the Internet, and a display control device 2 that receives and stores the distributed contents and outputs them according to the schedule. And a display device 3 that displays content based on the control of the display control device 2.

In the conventional advertisement display system, the content distribution server 1 ′ inputs and stores contents such as CMs of corporate products requested by the advertiser, and displays which defines when and what contents are displayed. A schedule is generated, and the content and the display schedule are transmitted to the display control apparatus 2 via the network.
Then, the display control unit 2 receives and stores the content and the display schedule, outputs the content to the display device 3 according to the display schedule, and the display device 3 displays the content.

As a prior art of a display system for displaying an advertisement, Japanese Patent Laid-Open No. 2002-112236 “Content Display System and Content Display Rights Sales System” published on April 12, 2002 (Applicant: Hitachi Kokusai Electric Inc., Inventor: Akio Toyama et al.
This prior art reserves a time zone in which a customer wants to display content on a server, and the server creates and displays content display information based on the reserved time zone, customer authentication information, and content related information. The information is transmitted to the device, and the display device performs display based on the content display information, whereby the display of the content can be reserved for the convenience of the customer (see Patent Document 1).

JP 2002-112236 A (page 4-8)

  However, the conventional advertisement display system only displays the information intended by the advertiser or the system operating company, and does not necessarily provide the information desired by the user, and it is difficult to attract the attention of the user. There was a problem.

  Furthermore, in the conventional advertisement display system, since there is no contact between the user and the advertiser company or between the user and the system operation company, the advertiser company and the system operation company cannot grasp the effect and influence of the distributed content, There was a problem that the effect could not be effectively fed back.

  The present invention has been made in view of the above circumstances, and a user participation type that can display information desired by the user as content and direct the user's eyes on the display screen, thereby enhancing the advertising effect of the content. An object is to provide an advertisement display system.

  In addition, the present invention provides a contact point between the user and the advertiser company and the user and the system operation company, and the advertiser company and the system operation company obtains a reaction to the user's information and contents to develop a product development, a sales strategy, and a service. It is an object of the present invention to provide a user participation type advertisement display system that can be effectively used for improvement.

  The present invention for solving the problems of the above-described conventional example is that a user's mobile terminal is communicably connected to a database for accumulating data and a network, and a user content is created from a user's mobile terminal registered in advance as a member The web site having a web server that receives user requests and outputs user content creation data input from the mobile terminal, and the input advertisement content and the display schedule for advertisement content are distributed and acquired from the web site. A distribution server for generating a user content and a display schedule for the user content based on the generated user content creation data, and distributing the generated user content and the display schedule for the user content, and the advertising content distributed from the distribution server The delivered ad Display on one of the two divided screens according to the content display schedule, and display the user content distributed from the distribution server on the other of the two divided screens according to the distributed user content schedule It is a user participation type advertisement display system provided with a terminal.

  Further, according to the present invention, in the user participation type advertisement display system, the distribution server distributes the event information including the sweepstakes or the quiz provided by the advertiser to the display terminal, and the event information is transmitted to the web site. It is a distribution server that registers, requests an event result for a specific event from the web site, and provides the acquired event result to the advertiser. The web site stores information on the event registered from the distribution server, and Depending on the information of the user, the application for the event is accepted from the user's mobile terminal, and the user information corresponding to the applied mobile terminal and the information including the number of applicants to the event are stored as event results corresponding to each event. And output the event result corresponding to a specific event to the distribution server in response to a request from the distribution server. It is characterized in that it is a b site.

  According to the user participatory advertisement display system of the present invention, the web site accepts a user content creation request from a mobile terminal of a user registered as a member in advance, and outputs user content creation data input from the mobile terminal. The distribution server distributes the input advertisement content and the advertisement content display schedule, and generates and displays the user content and user content display schedule based on the user content creation data acquired from the web site. The user content and the display schedule for the user content are distributed, and the display terminal displays the advertising content distributed from the distribution server on one of the two divided screens according to the display schedule for the advertising content. The user control User-participation-type advertisement display system that displays on the other of the two divided screens according to the schedule for the user, so that users such as regional information created based on the user's request at the same time as the advertisement content on the display terminal By displaying the content and displaying information familiar to the user, the user's attention can be collected on the display screen, and the advertising effect of the advertising content can be improved.

  Further, according to the user participation type advertisement display system of the present invention, the distribution server distributes the event information including the sweepstakes or the quiz provided by the advertiser to the display terminal, and the event information to the web site. Register and request an event result for a specific event from the web site, provide the obtained event result to the advertiser, the web site stores information on the event registered from the distribution server, and the user's mobile terminal We accept the application for the event from, store the information of the user corresponding to the applied mobile terminal and the information including the number of applicants to the event as an event result corresponding to each event, and respond to the request from the distribution server In response to this, it is a user-participation-type advertisement display system that outputs event results corresponding to specific events to the distribution server. Lord, by analyzing to get the applicant of the information and applicant number of data to the event, there is an advantage of being able to take advantage of the results of the analysis to product development and sales strategy and improve services.

Embodiments of the present invention will be described with reference to the drawings.
A user participatory advertisement display system according to the present invention provides a web site accessible by a user, and a content distribution server that uses content and regional information created in response to a request from a user registered as a member of the web site as user participation information The content distribution server displays the same corporate advertisement and news content and its display schedule as before, as well as user participation information such as content and regional information created in response to user requests and its display schedule. It is distributed to the medium, and the display medium divides the screen into two parts, displaying corporate advertisements and news (hereinafter simply referred to as corporate advertisements) on one side, and displaying user participation information on the other side. Information can be displayed, and paying attention to the display screen to improve the advertising effectiveness of corporate advertising Than it is.

  In addition, the user participation type advertisement display system of the present invention distributes prize information and quiz information for users registered as members to the web site from the content distribution server, provided by the advertiser company, and the user participation information is displayed on the display medium. It is possible to display sweepstakes information and quiz information and allow users to apply for sweepstakes and quizzes from the web site. It attracts users' attention and promotes membership registration to acquire a lot of member information. Companies can use membership information and information on application status for sweepstakes and quizzes for product development, sales strategy and service improvement.

A user participatory advertisement display system according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a schematic block diagram of a user participation type advertisement display system according to an embodiment of the present invention.
As shown in FIG. 1, the user participation type advertisement display system (this system) according to the present embodiment includes a content distribution server 1, a display medium, and a web site, and these are connected via a network. It has become. In addition, the present system allows the user to access the web site from the mobile terminal 8 possessed by the user via the network and create content, apply for prizes, and quizzes on the web site. In addition, you may make it access the web site of this system from user PC instead of the portable terminal 8. FIG. Here, in order to simplify the description, the user PC or the portable terminal will be described simply as the portable terminal 8.

Each component will be specifically described.
The content distribution server 1 has substantially the same configuration as the conventional content distribution server 1 ′, but the processing is partially different. The content distribution server 1 distributes content and a display schedule to the display control device 2 via a network as a function similar to the conventional one. The “server” described in the claims corresponds to the content distribution server 1.

  In addition, as a characteristic part of the present system, the content distribution server 1 stores therein a template that is a source of content generated in response to a request from the user, and data input by the user from the user site server 4 described later. Or a template number designated by a user is acquired, and user data is generated by combining various data with the designated template. For this reason, the content distribution server 1 periodically acquires an FTP file including data designated by the user from the user site server 4.

  Furthermore, the content distribution server 1 of the present system stores user content generated by a request from the user site server 4, prize information and quiz information displayed by a request from an advertiser as user participation information, and schedules for corporate advertisements A different user participation information schedule is attached and distributed to the display control device 2.

  Then, the content distribution server 1 displays the prize information, the ID of the quiz information, the content of the sponsor company, the event period, and the results of the prizes and quizzes as information related to the prize information and quiz information distributed to the display control device 2. This is distributed to the user site server 4.

As shown in FIG. 1, the display medium includes a display control device 2 connected to a network and a display device 3 connected to the display control device 2. Here, the display medium will be described with reference to FIG. FIG. 2 is a schematic explanatory diagram of a display medium. The “display terminal” recited in the claims corresponds to a combination of the display control device 2 and the display device 3.
As shown in FIG. 2, the display control device 2 and the display device 3 as display media are installed in a place where many people gather, such as a station or a family restaurant. Then, the display device 3 of the present system simultaneously displays the advertisement of the corporate product and the user participation information on one screen according to the control of the display control device 2. In the example of FIG. 2, the screen of the display device 3 is divided into two, a corporate advertisement is displayed at the top, and user participation information is displayed at the bottom.

  In this case, the display control device 2 outputs the content of the corporate advertisement to the upper part of the display device 3 based on the schedule of the corporate advertisement, and outputs the user participation information to the lower part of the display device 3 based on the schedule of the user participation information. Is.

  The company advertisement displayed on the upper part of the display device 3 is the same as that displayed in the conventional advertisement display system, and the user participation information includes regional information, sweepstakes information, and quiz information. The contents of these pieces of information and the procedures for creating and displaying the contents will be described in detail later.

  Note that, here, an example in which the screen of the display device 3 is vertically divided is shown, but the screen may be divided horizontally. Also, depending on the time of day and the location of the display medium, there may be no content to be displayed in either the corporate advertisement or user participation information. In such a case, the other content is displayed on the full screen. You may make it do. This control is performed by the display control device 2, and the display schedule is checked, and in the time zone when either the content of either the corporate advertisement or the user participation information is not present, the other content is displayed on the entire display device 3. Output to the screen.

  As shown in FIG. 1, the web site includes a user site server 4, a basic information database (basic information DB) 5, a prize event database (prize event DB) 6, and a user content database (user content). DB) 7 and various databases.

  The user site server 4 has a web server function and an FTP server function, and provides various services by controlling the web site accessible by the user from the mobile terminal 8. Specifically, it performs communication control and data input / output to / from various databases, and communicates with the mobile terminal 8 via the network to output a display screen based on the data from the mobile terminal 8. In addition, based on data from the mobile terminal 8, an operation of sending data necessary for creating user content to the content distribution server 1 is performed.

Although not shown, the user site server 4 is composed of a computer including a control unit composed of a CPU and a storage unit composed of a main memory and a hard disk drive, and a program stored in the hard disk is controlled by the operation of the CPU. Various processes are executed by being read and expanded on the main memory.
In addition to the processing program, the storage unit of the user site server 4 stores screen data to be output to the mobile terminal 8, data serving as a sample of a user content template, and the like.

  The web site basic information DB 5 includes a user information table, a user site use information table, and a company information table, and stores personal information of registered users and company information of sponsors. Details of each table will be described later.

  The prize event DB 6 includes an event table, an event issue result table, and a point exchange product information table, and stores information on events such as sweepstakes and quizzes, and information on products that can be exchanged with points. Details of each table will be described later.

  The user content DB 7 includes a user content table and a template content table, and stores various data necessary for creating user content. Then, the content stored in the user content DB 7 is converted into a csv file by the user site server 4 and held in the user site server 4, and the csv file is distributed according to the request from the content distribution server 1. The data is output to the server 1. Details of each table will be described later.

  The web site provides various services such as membership registration, sweepstakes application, quiz application, user content creation, point inquiry, and link to sponsor company in response to access from the mobile terminal 8. .

  In addition, in order for the user to receive various services on the web site of this system, it is necessary to register as a member. Points are redeemed according to the use of the service, and various products and products are collected according to the accumulated number of points. It can be replaced.

Next, member registration and login to the web site in this system will be described with reference to FIG. FIG. 3 is an explanatory diagram showing a display screen on the mobile terminal 8 at the time of member registration and login to the web site.
As shown in FIG. 3, when the user accesses the web site of the system from the mobile terminal 8, the mobile terminal 8 first displays the login screen shown in FIG. 3B and prompts the user to enter an ID and password. . However, on the login screen, a “member registration” button is provided for unregistered users. When “member registration” is selected on the login screen, a member registration screen shown in FIG. 3A is displayed.

Then, on the member registration screen displayed on the mobile terminal 8, when the user inputs necessary items such as name, address, telephone number, mail address, etc., and the instruction of “registration” is input, the input content is It is transmitted to the site server 4, and the user site server 4 determines whether or not registration is possible with the contents, and if registration is possible, an ID and a password are given and transmitted to the mobile terminal 8.
And the user site server 4 matches the content input from the portable terminal 8, ID, and a password, and registers them in the user information table of basic information DB5. The user information table will be described later.

  And in the portable terminal 8, ID and a password are displayed and it alert | reports to a user and the login screen shown in FIG.3 (b) is displayed. When the user inputs the ID and password from the mobile terminal 8, the user site server 4 checks the ID and password registered in the basic information DB 5, and if they match, the main menu shown in FIG. A screen is displayed on the portable terminal 8. The user site server 4 performs processing according to the menu selected from the mobile terminal 8 and provides various services. Note that the user who registered as a member pays the system operating company a web site usage fee such as a monthly registration fee.

Here, the user information table of the basic information DB 5 will be described with reference to FIG. FIG. 8 is a schematic explanatory diagram of a user information table in the basic information DB 5.
As shown in FIG. 8, in the user information table, information such as password, name, address, gender, age, occupation, account number, and email address is stored in correspondence with the user ID of the registered user. It is. The writing to the user information table is performed by the user site server 4 at the time of user registration. Members can also purchase products directly from advertiser company sites using information such as account numbers.

Next, the user site usage information table of the basic information DB 5 will be described with reference to FIG. FIG. 9 is a schematic explanatory diagram of a user site usage information table in the basic information DB 5.
As shown in FIG. 9, in the user site usage information table, the number of acquired points, a list of event application histories, and the most frequently applied company ID are stored corresponding to the user ID.

  The event application history list is a history of events such as sweepstakes and quizzes applied by the user. Further, the most frequently applied company ID is data indicating which sponsor company has the most number of applications. The information in the user site usage information table is provided to the advertiser company, and by analyzing the information at the advertiser company, it becomes possible to grasp the interests of each user and the needs of the users.

Next, the company information table of the basic information DB 5 will be described with reference to FIG. FIG. 10 is a schematic explanatory diagram showing a company information table in the basic information DB 5.
As shown in FIG. 10, the company information table is a list of sponsor companies registered in this system, and stores company ID, company name, company type, company URL, and the like. In this system, when a user applies for an event sponsored by a certain company (sweepstakes, quiz) from the portable terminal 8, the user site server 4 refers to the company information table in FIG. The company URL of the company is displayed on the screen 8, and the user can easily obtain product information and purchase the product by accessing the company URL.

Next, an example of user participation information distributed from the content distribution server 1 of this system will be described.
As described above, the user participation information includes regional information, sweepstakes information, and quiz information. The regional information is information displayed by receiving a request from the user on the web site, and is content including information that the requesting user wants to widely inform the local people. The regional information includes user content that can be displayed free of charge and paid content of a paid service.

Here, as an example of user participation information, an operation for creating user content that can be displayed for free will be described with reference to FIG. FIG. 4 is a schematic explanatory diagram of a display screen example of the mobile terminal showing a procedure for creating user content.
As shown in FIG. 4, first, when a user accesses the web site using the mobile terminal 8 and logs in by entering an ID and a password, the user site server 4 is connected to the mobile terminal 8 as shown in FIG. The main menu shown is displayed. When the user selects the “Create user content” menu (3) from the main menu, the user site server 4 displays the screen (b) on the mobile terminal 8.

  On the screen (b), in order to support selection of a transmission area, an image with a number assigned to each distribution area for each content distribution server 1 is displayed in a map of a transmission possible area. Then, when the user inputs the number of the desired transmission area, the user site server 4 stores the area corresponding to the number in the user content table of the user content DB 7. The user content table will be described later.

  Further, on the screen (b), the user is prompted to input a desired display time zone, and the user site server 4 causes the portable terminal 8 to display the displayable time zone in the desired area based on the user content table. When the desired display time zone is input by the user, the user site server 4 stores it in the user content table of the user content DB 7.

  Next, the user site server 4 displays a screen (c) on the mobile terminal 8 and prompts the user to specify a template. Distribution templates (templates to be output to the display device 3) are stored in advance in each content distribution server 1, but the user site server 4 has a sample screen of each template that can be viewed on the mobile terminal 8. If data is stored and there is a request from the mobile terminal 8 on the screen (c), the user site server 4 displays a sample of the selected screen template on the mobile terminal 8. And the user site server 4 memorize | stores the name (or number) of the designated template in the template content table of user content DB7. The template content table will be described later.

  When the template is designated, the user site server 4 displays the screen (d) on the mobile terminal 8 and prompts the user to input the text content to be embedded in the template. Here, information on the title, message, and contact information is input. These pieces of information are stored in the template content table of the user content DB 7 by the user site server 4. In this way, a user content creation application is performed.

  Then, when a user content creation application is made from the mobile terminal 8, the user site server 4 converts the information stored in the user content table and the template content table of the user content DB 7 into a csv file and stores it in the internal storage unit. Remember. When there is an information acquisition request from the content distribution server 1, if there is a csv file addressed to the content distribution server 1, the csv file is sent to the content distribution server 1. Here, the user site server 4 recognizes the content distribution server 1 corresponding to the number of the desired transmission area included in the csv file as the destination of the csv file.

  Then, the content distribution server 1 periodically sends a csv file acquisition request to the user site server 4. When the csv file is acquired, the content distribution server 1 reads a template according to the data of the file, and designates a specified title, message, contact address, etc. The user content is generated by embedding. In this way, user content is generated.

At the same time, the content distribution server 1 generates a schedule for displaying the user content based on the data of the desired display time zone of the csv file. As the scheduling of user content, for example, a method in which the user designates in units of one hour and displays for ten minutes in the hour can be considered.
The generated user content and the schedule for the user content are distributed to the display control device 2, and the user content is displayed on the display device 3 according to the schedule for the user content.

Next, a display example of user content generated by the above-described procedure will be described with reference to FIG. FIG. 5 is an explanatory diagram illustrating a display example of user content.
As shown in FIG. 5, in the user content of this system, the content distribution server 1 embeds the input text in a display frame for displaying the text provided in advance in the template selected from the mobile terminal 8. It is designed to generate with.
In the example of FIG. 5, “soccer” is selected as a template, an introduction comment of a soccer circle is embedded as a title, and a message and contact information are embedded, and content is generated.

  Thus, in this system, since the template is provided in advance, the user content can be easily created on the web site by the operation from the mobile terminal 8 and can be displayed on the local display device 3 free of charge. It is possible to improve the convenience of the user, and to make it easier to direct the attention of the local residents to the display device 3, thereby improving the advertising effect of the corporate advertisement.

Here, the user content table of the user content DB 7 will be described with reference to FIG. FIG. 14 is a schematic explanatory diagram of a user content table.
As shown in FIG. 14, the user content table stores a content ID, a template ID, a display start time and an end time, and a transmission destination area for each content input in the above-described procedure. is there. The template ID corresponds to a template ID in a template content table to be described later.

Next, the template content table of the user content DB 7 will be described with reference to FIG. FIG. 15 is a schematic explanatory diagram of a template content table.
As shown in FIG. 15, the template content table stores a template name, title, message, and contact information for each template ID. Here, the name of the template specifies which template is used among the templates stored in the content distribution server 1 that actually generates the user content, and is not a name but a template number. Also good. The title, message, and contact data are input by the user on the screen of FIG.
Then, the data of the user content table and the data of the template content table are converted into a csv file and sent to the content distribution server 1.

Next, paid content will be described with reference to FIG. 6 as another example of user participation information. FIG. 6 is an explanatory diagram illustrating a display example of paid content.
In this system, it is free to generate user content using a template prepared in the content distribution server 1, but there is a charge for displaying other content. FIG. 6 shows a display example of the content of the ramen shop advertisement.

An operation for displaying paid content will be briefly described.
When displaying paid content, the user selects display of paid content (not shown) from the main menu, transmits content data from the user PC to the web site, and, similar to the user content application described with reference to FIG. Specify the desired transmission area and desired display time zone. Then, the user site server 4 sends the content data and the display time zone to the content distribution server 1 in response to the input, and the content distribution server 1 creates a schedule for the user participation information, just like other user participation information The information is output to the display control device 2 and displayed.

Next, as another example of user participation information, display of event information including prize information and quiz information and the accompanying operation of the system will be described with reference to FIG. FIG. 7 is an explanatory diagram showing a display example of prize information. Hereinafter, prize information will be described as an example of event information, but the same applies to quiz information.
As in the case of corporate advertisements, the system operating company of this system inputs prize information to the content distribution server 1 and distributes the prize information from the content distribution server 1 to the display control device 2 in the same manner as corporate advertisements. Although displayed on the display device 3, in this system, the prize information is familiar to the user, and is displayed as user participation information rather than a corporate advertisement.

In the example of FIG. 7, the prize information includes the contents of the prize and the application acceptance period, and further displays the prize number (price No.).
As a feature of this system, prize information and quiz information emphasizes real-time characteristics, and it is an application period in which only users who actually see the display screen can apply, or real-time quiz content that can be understood only by viewing it The user viewing at the site accesses the web site from the mobile terminal 8 on the spot and can immediately apply for a sweepstakes or a quiz. In this way, the number of applicants is limited, the probability of winning is increased, the member service can be improved, and the number of members is increased.

The operation of this system related to the prize information will be described.
When the prize distribution information is input from the advertiser company, the content distribution server 1 assigns a prize number as an identification number of the prize information, distinguishes the prize / quiz, the application reception period and the sponsor company (advertiser company) Information such as the ID and the content of the product is stored inside, and the information is transmitted to the user site server 4 as event information.

In the user site server 4, the event information distributed from the content distribution server 1 is stored in the event table of the prize event DB 6 for each event number.
Here, the event table of the prize event DB 6 will be described with reference to FIG. FIG. 11 is a schematic explanatory diagram of an event table.
As shown in FIG. 11, the event table stores an event ID, an event type, a sponsor company ID, an event period, and a product ID in association with each other. The event ID is the same as the prize number in the case of a prize, and the quiz number in the case of a quiz. Although illustration is abbreviate | omitted, merchandise ID is ID for specifying goods in the merchandise list memorize | stored separately.

  Then, when there is an application for a sweepstakes from the user's portable terminal 8, the user site server 4 updates the application history list associated with the user site usage information table of the basic information DB 5 shown in FIG. Then, the user site server 4 checks the most frequently applied companies, updates the user site usage information table, and updates the acquired points of the user. In this system, when a user accesses a web site and applies for a sweepstakes or quiz event, points are added only by that.

  In this system, when a user applies for an event such as a sweepstakes or a quiz, the user site server 4 pays a fixed amount as an application fee. The billing information is also updated. If the application fee for the event is set to be less than or less than the postcard fee, it is possible to avoid making the user feel the burden of costs for the application fee together with the point reduction.

  Information of users who applied for the prize during the event period stored in the event table shown in FIG. 11 is collected for each prize and stored in the event issuance result table of the prize event DB 6 and the content distribution server. 1 is sent to the advertiser company, and when the lottery is performed at the advertiser company, the result is sent to the user site server 4 via the content distribution server 1. The result information is stored in the event issuance result table of the prize event DB 6 by the user site server 4.

Here, the event issue result table of the prize event DB 6 will be described with reference to FIG. FIG. 12 is a schematic explanatory diagram of an event issue result table.
As shown in FIG. 12, the event issue result table stores the number of applications, the applicant ID, and the winner ID in association with each event ID.
The applicant ID is a list of user IDs of users who have applied for the sweepstakes, and is counted by the user site server 4, and the winner ID is a list of user IDs that have been won as a result of the lottery. It is notified from the company.

  Then, the system operating company obtains the winner ID and the product ID stored in the event table of FIG. 11 from the user site server 4, notifies the winning user of the winner, and ships the product to the winner. To do. The cost of the product will be charged to the advertiser enterprise system operating company. In this way, the display of event information and the accompanying operation are performed in this system.

Next, the point exchange product information table stored in the prize event DB 6 will be described with reference to FIG. FIG. 13 is a schematic explanatory diagram of a point exchange product information table.
As shown in FIG. 13, the point exchange information table of the sweepstakes event DB 6 stores a product ID, a product name, a product provider company ID, and necessary points. The information is viewable.
When the product point correspondence table is selected from the main menu of the mobile terminal 8, the user site server 4 outputs the data of the point exchange information table of FIG. 13 to the mobile terminal 8 for display. As a result, the user can immediately know the number of points necessary for exchanging with the desired product, and the willingness to participate in sweepstakes and quizzes is stimulated.

Next, the data flow in this system will be described with reference to FIG. FIG. 16 is an operation explanatory diagram showing the flow of data accumulation / data analysis in this system. Note that the “database” in FIG. 16 is expressed as including all of the basic information DB 5, the prize event DB 6, and the user content DB 7.
As shown in FIG. 16, first, the advertiser company outputs a request for transmission of advertisement content to the system operating company (1). The system operating company attaches a company ID to the advertiser company, sends the company information to the user site server 4, and registers the company information in the company information table of the basic information DB 5 (see 2, 3 and FIG. 10). . For example, it is assumed that the company ID 0023 is XX Hall.

  Then, the system operating company creates the content of the advertiser company and its display schedule, and inputs it to the content distribution server 1 (4). The content distribution server 1 distributes the input advertisement content and schedule to a display control device (not shown).

  Separately, when the user accesses the web site from the portable terminal 8 (5) and the user registration is performed, the user site server 4 gives the user ID and password, and registers the user information in the basic information DB 5. (6).

  When the advertiser company provides a prize and issues a quiz (7), data is accumulated as event information in the prize event DB 6 via the content distribution server 1 and the user site server 4 (8).

  When the user accesses the web site from the mobile terminal 8 and applies for the quiz (9), the applicant list and the number of applications of the event issuance result of the sweepstakes event DB 6 are updated (10), and the user's use of the user site The application history of information, the most frequently applied company ID and points are updated (11).

That is, as many users apply for the quiz and repeat (9) to (11), user site usage information and event issue result data are accumulated. The advertiser company can acquire such information through the system operation company (12), analyze the information, and use it for product development and sales strategy.
Similarly, advertiser companies issue quizzes and sweepstakes on various products, repeat (7) to (12), acquire user information and event results, and analyze information, Information can be obtained.

Here, an analysis example of user site usage information and event issue result information will be described.
For example, the Δ △ hotel that issued the sweep of the event ID 0003 shown in FIG. 11 shows that the number of applications for the sweepstake is 100 from the event issuance result of FIG. It can be analyzed.

  Further, from the user site usage information shown in FIG. 9, it can be seen that the cosmetic manufacturer XX Hall has applied for the event issued by the company many times by the user with the user ID 0002, and the new product information Can be advertised by e-mail.

  Then, the user who has accumulated points browses the point exchange product information from the user site server 4 using the mobile terminal 8 (13), and exchanges it for a prize provided by the advertiser company according to the point. In this way, data accumulation and data analysis are performed in this system.

  Next, the flow of data when creating user content will be described with reference to FIG. FIG. 17 is an explanatory diagram showing a data flow when creating user content in this system. Note that “web server” in FIG. 17 represents means for realizing the web server function in the user site server 4, and “FTP server” means means for realizing the FTP server function in the user site server 4. Represents. Each functional means is realized by the CPU reading the program stored in the storage unit, expanding it in the main memory, and starting it.

  As shown in FIG. 17, first, the user inputs information such as a transmission area, a time zone, a template designation, a title, a message, and a contact information as information necessary for creating a desired content from the mobile terminal 8. (1, see FIG. 4).

  Then, the web server of the user site server 4 stores the data input from the mobile terminal in the user created content table and the template content table of the database (2, 3).

  Then, the user site server 4 creates a CSV file based on the data stored in the user created content table and the template content table and stores it in the FTP server (4).

  The content distribution server 1 periodically accesses the user site server 4 to acquire the CSV file (5), and embeds the specified character in the specified template according to the data included in the CSV file, Generate. Furthermore, the content distribution server 1 creates a schedule for displaying the user content, and distributes the user content and the schedule to the display control device 2. In this way, user content is created in this system.

Next, the operation mode of the entire system will be described with reference to FIG. FIG. 18 is a schematic explanatory diagram showing the operation mode of the present system.
As shown in FIG. 18, this system has a relationship in which a system operating company, an advertiser company (denoted as “company (sponsor)” in the figure), and a user interact with each other.

  A system operating company rents and installs a display medium free of charge at a store or a station. Then, the system operating company pays several percent of the advertising expenses from the advertiser company to the installation site as a fee (A).

The advertiser company pays the advertising expenses to the system operating company, provides a prize, and sells a point exchange item (B).
On the other hand, the system operating company provides customer information to the advertiser company and pays a point-rewarded item (C).

In addition, the user pays the system operation company a monthly registration fee for the web site, and further pays an application fee for a sweepstakes or a quiz (D).
On the other hand, the system operation company returns points to the user according to the application for the sweepstakes or quiz, and when winning the sweepstakes or quiz, hand over the sweepstakes provided by the advertiser company. In response to the point redemption request, a point redemption product is delivered (E).

Also, the user directly accesses the advertiser company's site to order the product from the advertiser company, and pays for the product (F).
In addition, the advertiser company sends the ordered product to the user, sends the sample to the user's address and provides it, distributes the news by email to the user's email address, coupon coupon, etc. (G) Services such as coupons can also be distributed based on the applicant ID of the user who applied for the event based on the information of the event issuance result.

  In the point system of this system, every time a user applies for an event such as a sweepstakes or a quiz, a fixed amount is paid as an application fee to the system operating company, and in return, a fixed point is returned to the user. Points are returned to the user even if they are out of the sweepstakes or quiz lottery, which is attractive for users who want to accumulate points.

  When the user accumulates points, the user receives a point exchange product from the system operating company. The system operating company purchases a product from the advertiser company using the user's points and sends it to the user. That is, when the user accumulates points and the points are redeemed for the product, it is equivalent to the sale of the product from the advertiser company to the user.

  According to the user participatory advertisement display system of the embodiment of the present invention, a user site server 4 and a database for realizing a web site accessible by the user from the mobile terminal 8 are provided, and a user who has registered as a member on the web site. In addition to storing content created in response to a request input via the user site server 4 or regional information, or event information that can be applied by a user provided by an advertiser company, as user participation information in the content distribution server 1, The display schedule of the user participation information is stored in the content distribution server 1, and the content distribution server 1 distributes the content of the corporate advertisement and its display schedule, the user participation information and the display schedule to the display control device 2, The display control device 2 displays the display device according to the display schedule of the corporate advertisement. Since it is a user participation type advertisement display system that outputs the content of the corporate advertisement to one of the two divided screens of 3 and displays the user participation information on the other screen of the display device 3 according to the display schedule of the user participation information. In addition to corporate advertisements, user participation information familiar to the user can be displayed on one screen, and the advertising effect of the corporate advertisement can be improved by making the user pay attention to the display screen.

  In addition, according to the present system, from the content distribution server 1, prize information and quiz information for members of the web site are distributed as user participation information to the display control device 2 and displayed on the display device 3 by the advertiser company. In addition, since the member can access the user site server 4 from the mobile terminal 8 and apply for a prize or quiz, the user's attention is attracted to the display device 3 and member registration is promoted to acquire a lot of member information. Yes, advertiser companies can analyze the membership information and information on the application status of sweepstakes and quizzes to conduct market research on what users are interested in what products, and the results of the analysis Can be used for product development, sales strategy and service improvement.

  In addition, according to this system, event information such as sweepstakes information and quiz information is mixed with information targeting the person who is currently viewing the display, so only the user who was watching in real time Since it is not possible to apply, the probability of winning is increased, the membership service can be improved and the number of members can be increased, the system operation company increases the membership fee income, and the advertiser company can acquire more member information.

  In addition, according to this system, the application fee for the event is set to be less than or less than the postcard allowance. Considering the point addition, the user does not have to feel the cost burden, and does not impair the event application willingness. There is.

  In addition, according to this system, by accessing the web site from the user's mobile terminal 8, it is possible to view point exchange product information at any time, so it is possible to immediately know how many points the desired product is available. Therefore, it is possible to promote the application of the user to the event, and the advertiser company has an effect of acquiring more user information and event result information.

  INDUSTRIAL APPLICABILITY The present invention is suitable for a user-participation-type advertisement display system that can attract attention to a display screen by displaying information that a user can participate in and can improve the advertising effect.

1 is a block diagram of a schematic configuration of a user participation type advertisement display system according to an embodiment of the present invention. It is a model explanatory drawing of the display medium of this system. It is explanatory drawing which shows the display screen in the portable terminal 8 at the time of member registration to a web site and login. It is a schematic explanatory drawing of the example of a display screen of a portable terminal which shows a procedure at the time of creating user contents. It is explanatory drawing which shows the example of a display of user content. It is explanatory drawing which shows the example of a display of paid content. It is explanatory drawing which shows the example of a display of prize information. It is a model explanatory drawing of the user information table of basic information DB5. It is a model explanatory drawing of the user site utilization information table of basic information DB5. It is a model explanatory drawing which shows the company information table of basic information DB5. It is a model explanatory drawing of an event table. It is a model explanatory drawing of an event issue result table. It is a model explanatory view of a point exchange product information table. It is a model explanatory drawing of a user content table. It is a model explanatory drawing of a template content table. It is operation | movement explanatory drawing which shows the flow of the data storage and data analysis in this system. It is explanatory drawing which shows the data flow at the time of the user content creation in this system. It is a model explanatory view which shows the operation | use form of this system. It is a model explanatory drawing of the conventional advertisement display system.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Content delivery server, 2 ... Display control apparatus, 3 ... Display apparatus, 4 ... User site server, 5 ... Basic information DB, 6 ... Sweepstakes event DB, 7 ... User content DB, 8 ... Portable terminal

Claims (2)

The user content input from the mobile terminal by accepting a request for user content creation from the mobile terminal of the user who has been registered as a member in advance, so that the user's mobile terminal can be connected to the database for storing data and the network. A web site having a web server that outputs data for creation;
The inputted advertisement content and the display schedule for advertising content are distributed, and the user content and the display schedule for the user content are generated based on the user content creation data acquired from the web site, and the generated user A distribution server for distributing display schedules for content and user content;
The advertising content distributed from the distribution server is displayed on one of the two divided screens according to the distributed advertising content display schedule, and the user content distributed from the distribution server is displayed on the distributed user A user participation type advertisement display system comprising: a display terminal for displaying on the other of the two divided screens according to a content schedule. The distribution server distributes event information including a prize or quiz provided by the advertiser to the display terminal, registers the event information in the web site, and requests an event result for the specific event from the web site. And a distribution server that provides the acquired event result to the advertiser,
The web site stores information on the event registered from the distribution server, accepts an application for the event from the user's mobile terminal in accordance with the event information, and information on the user corresponding to the applied mobile terminal And information including the number of applicants for the event is stored as an event result corresponding to each event, and an event result corresponding to the specific event is stored in the distribution server in response to a request from the distribution server. 2. The user participation type advertisement display system according to claim 1, which is a web site to be output.

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