JP2003050948A - Method and system for advertisement distribution, and article packing material - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distributing method which can not only increase advertisement effect, but also make the advertisement charge that an advertiser pays adequate according to the advertisement effect and further facilitates the management of the advertisement charge. SOLUTION: The advertisement distributing method has a step wherein each piece of advertisement information of the advertiser is given advertisement identification information for specifying the advertisement information and the advertisement information is stored while made to correspond to the advertisement identification information, a step wherein the advertisement identification information is displayed on a display medium together with address information for allowing a user to make a request to send advertisement, a step wherein the input of the advertisement identification information displayed on the display medium is urged according to the advertisement transmission request made through a terminal, a step wherein the corresponding advertisement information is transmitted according to the received advertisement identification information and the advertiser is charged for the transmission of the advertisement information, and a step wherein charging information generated on the basis of the charging is stored.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution method and system for distributing advertisements to terminals via a computer network, and a packaging material for product packaging.

[0002]

2. Description of the Related Art Conventionally, televisions, newspapers, magazines and the like have been generally used as advertising media for advertisers of companies and the like to advertise. Further, recently, with the spread of the Internet, an advertising method using a banner advertisement to be posted on a web page, an email advertisement to be inserted into an electronic mail magazine, etc. is also known.

[0003]

However, when an advertisement medium such as a television or a newspaper is used, a certain number of CM broadcasts and an information space are required in order to make consumers fully aware of the advertisement content. While advertising costs are high, it is difficult to expect a response from consumers, etc. to the advertisement, and it is difficult for the advertiser to grasp whether or not the advertising effect commensurate with the cost is obtained.

Since the banner advertisement is targeted only to the viewer of the web page on which the banner advertisement is posted, the degree of recognition is low, and it is difficult to give an incentive for the user of the terminal to click the banner. The current situation is that the click rate is also low and it is not possible to obtain a sufficient advertising effect. In addition, since e-mail advertisements are sent regardless of the interests of the e-mail recipient, terminal users often do not show interest in the content of advertisements, and some users think that this is an imposition of unnecessary information. Therefore, it is not an effective advertisement.

The present invention has been made to solve such a problem, and not only can enhance the advertising effect, but also make the advertising fee paid by the advertiser appropriate according to the advertising effect. Further, it is an object of the present invention to provide an advertisement distribution method and an advertisement distribution system in which the advertisement fee can be easily managed, and further to provide a packaging material for product packaging that can make consumers aware of the existence of the advertisement. And

[0006]

[Means for Solving the Problems] An advertisement distribution method, an advertisement distribution system, and a packaging material for product packaging for achieving the above object of the present invention are as follows.

(1) An advertisement distribution system is an advertisement distribution method for distributing an advertisement to a terminal via a computer network, wherein advertisement identification information for identifying the advertisement information is added to each advertisement information of the advertiser. However, a step of storing the advertisement information in association with the advertisement identification information, a step of displaying the advertisement identification information on a display medium together with address information for a user to make an advertisement transmission request, and via a terminal In response to the advertisement transmission request performed by the terminal, prompting the terminal to input the advertisement identification information displayed on the display medium, and the corresponding advertisement information based on the received advertisement identification information. The method further comprises the steps of transmitting the advertisement information and incurring a charge to the advertiser for the transmission of the advertisement information, and storing the charge information generated based on the occurrence of the charge. Ad delivery method according to claim Rukoto.

(2) An advertisement distribution system for distributing an advertisement to a terminal via a computer network, in which advertisement information of an advertiser is stored in association with advertisement identification information for identifying the advertisement information. The storage means, the display means for displaying the advertisement identification information on the display medium together with the address information for the user to request the advertisement transmission, and the terminal according to the advertisement transmission request made through the terminal. To the advertisement information providing means for prompting the input of the advertisement identification information displayed on the display medium and transmitting the corresponding advertisement information based on the received advertisement identification information, and the transmission of the advertisement information. A charge generation unit that generates a charge to the advertiser by generating the login information, and a charge information storage unit that stores the charge information generated based on the login information. Ad delivery system, characterized in that to obtain.

(3) A packaging material for packaging a product capable of storing a product, which has an advertising space for displaying an advertising content of a product or a service different from the stored product,
For product packaging, characterized in that address information for a user to make an advertisement transmission request from a terminal via a computer network and advertisement identification information for identifying an advertisement are described in the advertisement space. Packaging material.

The display on the display medium can be a print display on a paper medium or the like, or a screen display on a terminal or the like. Especially, such as a packaging material for products, a sticker, a label, a manual, etc. In addition, it is preferable that the product is distributed in the market together with one product, and the advertisement identification information displayed on this display medium corresponds to the advertising information that advertises a product or service different from the product distributed with the display medium. Is more preferable.

[0011]

DETAILED DESCRIPTION OF THE INVENTION Referring to the accompanying drawings,
An embodiment of the present invention will be described. FIG. 1 is a schematic diagram for explaining a series of processes including an advertisement distribution method according to an embodiment of the present invention. In FIG. 1, an advertisement distribution system 1 includes a data center 10 that stores various types of information,
An advertisement management center 20 that is mainly in charge of sales related to advertisement distribution, and a printing factory 3 that prints advertisements on packaging materials for product packaging.
It has 0 and. Hereinafter, the outline of the processing flow will be described according to the numbers shown in FIG.

The advertisement management center 20 receives an advertisement request from the advertiser 52. The content of the advertisement includes a packaging material advertisement printed on a packaging material for product packaging and a web advertisement posted on a web page on the Internet. These may be created in the advertisement management center 20, or
It may be provided by the advertiser in the form of printed matter or electronic data.

The advertisement management center 20 uses the packaging material customer 54.
To be provided with advertising space. The packaging material customer 54 refers to the delivery destination of the packaging material for product packaging on which the name and design of the product are printed. The advertisement management center 20 understands to the packaging material customer 54 that an advertisement regarding a product or service different from the product to be stored may be displayed on a part of the packaging material. As shown in FIG. 2A, the advertising space 5
8 is preferably provided on the outer surface of the packaging material 56 at a position where it is easily noticed by the consumer, but when the product is taken out, such as the inner surface of the lid of the packaging box or the outer surface of the stored product itself. It is also possible to install it in a position where it will be noticeable to consumers for the first time.

If both the advertiser 52 and the packaging material customer 54 obtain the approval, the printing factory 30 prints the advertisement in the advertising space 58 and delivers it to the packaging material customer 54. In the advertising space 58, as shown in FIG. 2B, a simple message regarding the product or service to be advertised (advertising for packaging material).
In addition, URL (Uniform R) which is address information for accessing the web page for advertisement on the Internet
esource Locator) and a login code that is advertisement identification information for identifying the advertisement. In addition, in the present embodiment, privilege information such as a prize using a questionnaire or a quiz is also described so that the consumer can be prompted to access the URL. The content of the advertisement is
For example, as shown in FIG. 2, it is preferable that the product is closely related to the product to which the advertisement is attached, such as the advertisement of the food serving as a snack in the packaging box of sake, thereby enhancing the sales promotion effect and the advertisement effect. Can be increased. When printing the advertisement, the advertisement space 58 may be directly printed, or a sticker or the like on which the advertisement content is printed may be attached to the advertisement space 58.

The packaging material customer 54 ships the product with the advertisement thus obtained to the market. In the advertising space 58, the minimum amount of information necessary to encourage consumers to access a web page on the Internet may be described, and detailed advertisement can be performed on the web page.

The consumer 53 purchases the product stored in the above-mentioned packaging material with advertisement. As shown in FIG. 2A, in the case where the advertising space 58 is provided on the outer surface of the packaging material 56, not only can the consumer be impacted by the advertisement before the purchase of the product, but It is possible to promote the purchase of a product to which an advertisement is attached, and it is possible to improve the sales of the product.

The consumer 53 who purchases the product receives the packaging material 56.
Look at the advertisement attached to the login code (advertisement identification information)
Enter. This operation can be performed by accessing a web page operated by the data center 10 from the terminal such as a mobile phone or a personal computer via the Internet.

The data center 10 transmits a web advertisement (advertisement information) corresponding to the login code to the consumer. In the web advertisement, detailed advertisement contents that cannot be described in the packaging material can be displayed in characters, still images, moving images, etc., and effective advertisement is possible. In addition to displaying the advertisement for the web, a prize such as a questionnaire may be conducted on the web page, and the prize may be sent to the consumer after the lottery or the like is appropriately performed. In this way, by giving benefits to those who have accessed the advertisement for the web,
We can expect an increase in the number of accesses from consumers,
The advertising effect can be further enhanced.

The data center 10 charges a fee for the transmission of the advertisement for the web and charges the advertiser 52 an advertising fee according to the charging information generated based on the generated charging.

The data center 10 pays the advertising charge to the packaging material customer 54. This advertisement fee can be, for example, an amount obtained by subtracting a predetermined fee from the advertisement fee obtained from the advertiser 52.

The effects of the series of processes described above can be summarized as follows. First, for the advertiser, since the packaging material that is consumed in a large amount in the market is used as the advertising medium, there are many opportunities for the consumer to catch the eye, and a large advertising effect can be expected. In addition, when calculating the advertising fee that the advertiser should pay, since it is based on the number of access to the web advertisement by entering the login code, not the number of prints on the packaging material, the fee is only paid for valid advertisements You only have to pay and the fee system is clear. Therefore, it is possible to give a sufficient merit to the advertiser, and it is possible to prompt many companies to request the advertisement.

For the packaging material customer, by providing the advertiser with the minimum necessary advertising space,
It is possible to earn advertising revenue without damaging the image of the product. In particular, in the case where the product is selling well or there are many people who have a good response to the advertisement, a large amount of advertising revenue can be expected. Therefore, it is possible to give a sufficient merit to the packaging material customer,
It is possible to encourage many companies to provide the above advertising space.

Further, for the advertisement distribution system, the charging is performed based on the number of accesses to the web advertisement managed by the system, not the number of prints on the packaging material which varies depending on the order situation of the packaging material customer. Because
Easy to manage advertising fees. Further, due to an increase in the number of requests from advertisers and packaging material customers, it is possible to expect an increase in commission income and an increase in the number of packaging material orders.

Further, since the advertisement information is transmitted only to the consumer when he / she makes the advertisement transmission request, the consumer does not have to worry about the unnecessary information transmitted unilaterally.

Next, details of the above-described advertisement distribution system 1 will be described with reference to the block diagram shown in FIG. The advertisement distribution system 1 includes the data center 10, the advertisement management center 20, and the printing factory 30 as described above, and is configured as one system by connecting the respective devices included therein by a LAN, a dedicated line, or the like. There is. The advertisement distribution system 1 can also be configured by connecting a printing device to a single device.

As shown in FIG. 3, the data center 10
WWW server 11, login data server 12, questionnaire data server 13, billing data server 14, and first
It is equipped with an advertising database 15 of
Connected by.

The WWW server 11 is connected to a terminal 40 having a WWW browser via the Internet 2 and has a CGI (Common Gateway In) as an interface.
terface). The number of terminals 40 installed is not limited to that shown in the drawing.

The first advertisement database 15 is connected to the WWW server 11 and stores the web advertisement information and the like to be posted on the web page in association with the login code. The advertisement information for the web can be an article advertisement of only a document, an image advertisement of a GIF image, a JPEG image, or the like, and these may be used together.

In addition, the first advertisement database 15 stores a packaging material code for identifying a packaging material (product) in which an advertisement is posted in association with a login code in order to identify a payee of the advertisement fee. To do. The login code is advertisement identification information for identifying a web advertisement.

The login data server 12 stores the login code and the date and time of its reception in the database 12a as login information.

The questionnaire data server 13 is provided with question information about the questionnaire related to the contents of the web advertisement,
Questionnaire information such as answer information and total information is stored in the database 13a for each login code.

The billing data server 14 is provided with a billing table in which an advertising unit price is determined for each login code, and billing information for each advertiser is created based on this billing table and the login information of the login data server 12. , Database 14a.

The data center 10 configured as described above
Is connected to the router 21 of the advertisement management center 20 via the router 16 and the dedicated line 17.

The advertisement management center 20 includes a management device 22 and a second advertisement database 23. Management device 2
2 is advertising information for packaging materials and advertising information for the web, for example,
Input can be made via an input means such as a keyboard or a scanner. In addition, the second advertisement database 23,
The packaging material advertisement information, the URL of the advertisement-only web page, the web advertisement information, the packaging material code, and the like are stored in association with the login code. The advertisement management center 20 is a router 2
4 and a dedicated line 25 to be connected to the router 31 of the printing factory 30.

The printing factory 30 comprises a printer server 32 and a printing device 33. The printing device 33 is a display unit that prints an advertisement or the like at a predetermined position on the packaging material for product packaging.

Next, the processing performed by the advertisement distribution system 1 will be described. When an advertisement request is made from the advertiser to the advertisement management center 20 (in FIG. 1), the operator of the management device 22 associates the packaging code advertisement information and the web advertisement information with the login code automatically assigned. input.
Further, when the advertiser desires a questionnaire for consumers, the question information for the questionnaire is also input. The question information may use a predetermined form stored in advance.

When the packaging material advertisement information, the web advertisement information, and the question information are input, the management device 22 stores these information in the second advertisement database 23. These pieces of information do not necessarily have to be input in the management device 22, and for example, the information attached to the electronic mail from the advertiser may be used as it is as the packaging material advertisement information and the web advertisement information.

When there is a packaging material order request from a packaging material customer who desires to provide advertising space (FIG. 1), the management device 2
No. 2 operator has a second advertisement database 2 on the screen.
3 is searched, and the matching information between the packaging material and the advertisement is input. The management device 22 automatically assigns a packaging material code to the packaging material, stores the packaging material code in the second advertisement database 23 in association with the login code.

Furthermore, the management device 22 uses the packaging material code corresponding to the login code, the web advertisement information, and the like on the WWW.
Send to the server 11. The information received by the WWW server 11 is stored in the first advertisement database 15. The matching between the packaging material and the advertisement is not limited to the above-described method. For example, the packaging material provided with the advertising space by the packaging material customer is registered in advance, and the advertisement for the packaging material is performed later. They may be matched, or the packaging material and the advertisement may be registered separately and the two may be matched regularly. In addition, the matching conditions are also registered at the time of registering the packaging material and the advertisement, and the combination of the packaging material and the advertisement that satisfies the matching condition is searched for periodically or when any of the packaging material and the advertisement is registered. It is also possible to do so. Examples of matching conditions include information desired by packaging customers and advertisers, and information regarding products and advertisements. For example, the matching conditions on the packaging side include distribution period / quantity of products and classification of relevant products. (Food, beverages, etc.), advertisement types that are not suitable for the content product (do not want to be posted) due to the same industry, etc. Advertising types (vehicles, foods, etc.), budget , One or a plurality of items on the packaging material side to be prioritized.

The management device 22 searches the second advertisement database 23 based on the print command of the operator who has specified the login code and the like, and the login code, the packaging material code,
The packaging material advertisement information and the like are transmitted to the printer server 32.
Based on the received information, the printer server 32 can execute the process shown in FIG.
As shown in (b), the packaging material advertisement information, the URL, and the login code are printed in the designated packaging material advertisement space 58 (in FIG. 1). The login code to be printed is represented by a combination of numbers in this embodiment, but is not particularly limited as long as it has an identification function such as a symbol or a pattern. For example, barcode or Q
By using the R code or the like, the terminal 40 may be made readable by a scanner or the like.

In this embodiment, the packaging material code is stored in association with the login code.
It is also possible to include the packaging code in the login code itself. For example, the login code is "a12b34c5
6d78X "and the like, the packaging material company code is" a12 ", the packaging material industry code (b) + individual product code (34) is" b34 ", the advertising company code is" c56 ", and the advertising industry is" d78 ". The code (d) + the individual advertisement code (78) can be represented respectively. Incidentally, "X" is a check digit. In this way, the login code is represented as a combination of a packaging material and a code related to advertisement, and each code is automatically numbered, so that it is possible to easily access the advertisement information and use the billing information. it can.

When the user of the terminal 40 inputs and sends the URL described in the packaging material, the WWW server 11
In response to this advertisement transmission request, as shown in FIG.
A web page dedicated to advertisement corresponding to the URL is displayed on the terminal 40, and the user is prompted to enter a login code on this web page.

When the login code written on the packaging material is input and transmitted at the terminal 40 (FIG. 1), WW
The W server 11 searches the advertisement database 15 using this login code as a key, and as shown in FIG.
The corresponding web advertisement information is displayed on the terminal 40 (see FIG. 1).
of).

Upon receiving the login code, the WWW server 11 requests the login data server 12 to store the log. The login data server 12 stores the login code, the reception date and time, etc. in the database as login information. As a result, billing information is generated for the transmission of web advertisement information.

When the user of the terminal 40 clicks a predetermined button on the web advertisement information display screen shown in FIG. 4 (b), the WWW server 11 responds to the transmission request by sending question information from the advertisement database 15. Is extracted and shown in FIG.
The questionnaire input screen shown in (c) is displayed on the terminal 40.

The user inputs an answer via the terminal 40,
When a predetermined button on the screen is clicked, the entered information is sent to the WWW server 11 as answer information. This answer information is transmitted from the WWW server 11 to the questionnaire data server 13 together with the login code and the like, and is stored in the database. Questionnaire data server 13
Stores the answer information when the predetermined number of answers or the number of days is reached, and stores the result as the total information. This aggregated information can be used as information for the advertiser to carry out effective marketing.

The billing data server 14 updates the billing information regularly (for example, once a month) based on the login information stored in the database of the login data server 12. Specifically, based on the login information and the charging table, the number of logins and the unit price within a predetermined period are calculated for each login code, and these are multiplied to generate new charging information. In the present embodiment, it is assumed that one login code is assigned to one advertiser, but in order to individually advertise a plurality of different products and services, a plurality of advertisers can be assigned to one advertiser. You may assign the login code of. In this case, the billing information for each advertiser can be generated by adding the billing information for each login code.
The billing information thus obtained is displayed on the display screen of the billing data server 14 for each login code, and the advertising fee can be charged to the advertiser based on this billing information (FIG. 1).

Further, the billing data server 14 subtracts a predetermined fee from the advertisement fee charged to the advertiser,
The advertising fee paid to the packaging material customer is calculated for each packaging material code.
When a plurality of packaging material codes are assigned to one packaging material customer, the billing data server 14 adds the advertising fee for each packaging material code to determine the advertising fee to be paid to the packaging material customer. Display (of FIG. 1).

[0049]

As is clear from the above description, according to the advertisement distribution method and the advertisement distribution system of the present invention, it is possible to expect a large number of accesses to the advertisement information from the user who sees the display medium. Can be increased. Further, since the advertiser is charged for the transmission of the advertisement information, the advertisement fee charged to the advertiser can be made appropriate and the advertisement fee can be easily managed. . Further, by obtaining the advertisement fee from the advertiser, it is possible to pay the advertisement fee to the display medium provider.

Further, when the display medium is distributed in the market together with the product, and the displayed advertisement identification information corresponds to the advertisement information for advertising the product or service different from this product, the advertisement is carried out. Since it is possible to expect more access to the information, it is possible to further enhance the advertising effect and pay more advertising fees to the display medium provider.

According to the packaging material for product packaging of the present invention,
The advertisement can be easily and surely made known to consumers, and the provider of the advertisement space can expect an advertisement fee income from posting the advertisement.

[Brief description of drawings]

FIG. 1 is a schematic diagram for explaining a series of processes including an advertisement distribution method according to an embodiment of the present invention.

2A and 2B are views showing a packaging material for product packaging according to an embodiment of the present invention, in which FIG. 2A is a perspective view and FIG. 2B is a partially enlarged view.

FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to an embodiment of the present invention.

FIG. 4 is a diagram showing an example of a display screen on a terminal that has accessed the advertisement distribution system.

[Explanation of symbols]

1 Advertising distribution system 2 Internet 10 data centers 11 WWW server 12 Login data server 13 Questionnaire data server 14 Billing data server 15 First Advertising Database 20 Advertising Management Center 22 Management device 23 Second Advertising Database 30 printing factories 32 printer server 33 printing device 40 terminals 52 Advertiser

Claims (4)

[Claims] 1. An advertisement distribution system is an advertisement distribution method for distributing an advertisement to a terminal via a computer network, wherein advertisement identification information for specifying the advertisement information is provided for each advertisement information of the advertiser. A step of storing the advertisement information in association with the advertisement identification information; a step of displaying the advertisement identification information on a display medium together with address information for a user to make an advertisement transmission request; In response to the performed advertisement transmission request, a step of prompting the terminal to input the advertisement identification information displayed on the display medium, and transmitting the corresponding advertisement information based on the received advertisement identification information In addition, the method further comprises the step of generating a charge to the advertiser for the transmission of the advertisement information, and the step of storing the charge information generated based on the occurrence of the charge. Ad delivery method, characterized in that. 2. The display medium is distributed in the market together with a product, and the advertisement identification information displayed on the display medium corresponds to the advertisement information for advertising a product or service different from the product. The advertisement distribution method according to claim 1, wherein: 3. An advertisement distribution system for distributing an advertisement to a terminal via a computer network, which stores advertisement information of an advertiser in association with advertisement identification information for specifying the advertisement information. Means, display means for displaying the advertisement identification information on a display medium together with address information for the user to make an advertisement transmission request, and to the terminal in response to the advertisement transmission request made via the terminal. An advertisement information providing unit that prompts the user to input the advertisement identification information displayed on the display medium and transmits the corresponding advertisement information based on the received advertisement identification information; and login to the transmission of the advertisement information. A charging generation unit that generates a charge to the advertiser by generating information, and a charging information storage unit that stores the charging information generated based on the login information are provided. Ad delivery system according to claim Rukoto. 4. A packaging material for packaging a product capable of storing a product, the product having an advertising space for displaying an advertisement content of a product or a service different from the stored product, and a user A packaging material for product packaging, wherein address information for making an advertisement transmission request via a computer network and advertisement identification information for identifying an advertisement are described in the advertisement space.