JP2005266028A - System and method for supporting advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and a method for supporting advertisement with which effective advertisement is performed. <P>SOLUTION: This advertisement support system is provided with an advertisement support server 1, an advertisement support database 2 and a terminal 4 for advertisement creation trader connected via a communication network 3, etc. The advertisement support server 1 stores advertisement information regarding advertisement displayed on an advertisement device 7 and the contents regarding the advertisement information in an advertisement support database 2. In addition, the advertisement support server 1 receives information on an instruction for displaying the contents from a cellular phone 6 and transmits the contents regarding the received information on the instruction to the cellular phone 6. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement support system and an advertisement support method, and more particularly, to an advertisement support system and an advertisement support method for supporting advertisement by providing customers with various information related to advertisements such as products and services.

As a method for companies to provide customers with various information regarding their products, services, etc., for example, information (advertisement content) regarding products etc. is transmitted to a mobile communication terminal such as a mobile phone of a specific customer, and mobile communication There is an advertising method for displaying advertising content on a display unit of a terminal (see, for example, Patent Document 1).
JP 2002-84368 A

  In the method described in Patent Literature 1, a customer who wants to know information related to a specific product or the like registers in advance, whereby information related to the specific product or the like can be obtained. For this reason, it is not possible to provide information about products to a large number of unspecified people who do not know specific products or are not currently interested in specific products, etc. I couldn't.

  As a method to dig up unconscious customers, display devices that display information on specific products etc. on spaces such as the outer wall of buildings and the walls of underground shopping streets, such as posters, electronic paper or displays, are attached to passers-by. For example, there is a method for advertising information such as products. Some of these methods display a URL (Uniform Resources Locator) for accessing predetermined content or a home page on a display device so that detailed information about the product can be provided to customers interested in the product. .

  However, in order for a customer to access a predetermined content or homepage, the customer himself has to operate a mobile communication terminal, for example, a mobile phone, and input a URL. There is a problem that it is often used only by some customers.

  In addition, simply displaying advertisement content on a predetermined display device cannot attract the attention of passers-by (customers), and it is difficult to dig up unconscious customers, to promote products and to improve advertising effectiveness. is there. Furthermore, with such a method, it is difficult to set the advertising fee to a fee that matches the advertising effect of the product or the like. In addition, it is difficult to evaluate whether the content of the advertisement displayed on the display device is useful (suitable for performing an effective advertisement).

The present invention has been made in view of the above problems, and an object thereof is to provide an advertisement support system and an advertisement support method capable of performing effective advertisement.
Another object of the present invention is to provide an advertisement support system and an advertisement support method that can dig up unconscious customers and perform effective advertisements.
Furthermore, an object of the present invention is to provide an advertisement support system and an advertisement support method that can set an advertisement fee to a fee that matches the advertising effect of a product or the like.

In order to achieve the above object, an advertisement support system according to the first aspect of the present invention provides:
An advertisement support system that supports advertisement using an advertisement device,
Advertisement information storage means for storing advertisement information relating to advertisements to be displayed on the advertisement device;
Related information storage means for storing related information related to advertisement information stored in the advertisement information storage means;
Image information storage means for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of related information stored in the related information storage means, which can be read by a reading unit of a customer information terminal; ,
Image information transmitting means for transmitting the image information stored in the image information storage means to the advertising device;
Receiving means for receiving the transmission instruction information;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
It is characterized by providing.

  The receiving means receives transmission instruction information read by the reading unit of the customer information terminal by, for example, infrared communication, barcode, or two-dimensional barcode. Examples of the transmission instruction information include URL information.

  It is preferable to further include image information changing means for changing the image information stored in the image information storage means.

Transmission number storage means for storing the number of times the related information stored in the related information storage means is transmitted to the information terminal of the customer;
Advertising fee calculating means for calculating an advertising fee according to the number of times stored in the transmission number storage means;
It is preferable to further comprise.

  It is preferable that the information processing apparatus further includes transmission number transmission means for transmitting the number of times stored in the transmission number storage means to an information terminal of a producer who has created the image information displayed on the advertising device.

  The advertising device is preferably provided with means for attracting the customer's attention. The means for attracting the customer's attention emits sound, scent, or light, for example.

The advertisement support method according to the second aspect of the present invention is:
An advertisement support method for supporting advertisement using an advertisement device,
An advertisement information storage step for storing advertisement information relating to advertisements to be displayed on the advertisement device;
A related information storing step for storing related information related to the advertising information stored in the advertising information storing step;
An image information storage step for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of the related information stored in the related information storage step, which can be read by a reading unit of a customer information terminal; ,
An image information transmitting step of transmitting the image information stored in the image information storing step to the advertising device;
A reception step of receiving the transmission instruction information;
In accordance with the transmission instruction information received in the reception step, a transmission step of transmitting the related information stored in the related information storage step to the information terminal of the customer;
It is characterized by providing.

  In the receiving step, for example, the transmission instruction information read by the reading unit of the customer information terminal is received by infrared communication, barcode or two-dimensional barcode. In the reception step, for example, URL information is received as the transmission instruction information.

  It is preferable that the image information storing step further includes an image information changing step for changing the image information stored in the image information storing step.

A transmission count storage step for storing the number of times the related information stored in the related information storage step is transmitted to the customer information terminal;
An advertising fee calculating step of calculating an advertising fee according to the number of times stored in the transmission number storing step;
It is preferable to further comprise.

  It is preferable that the method further includes a transmission number transmission step of transmitting the number of times stored in the transmission number storage step to an information terminal of a creator who has created the image information displayed on the advertising device.

The program according to the third aspect of the present invention is:
A program for functioning as an advertisement support system for supporting an advertisement using an advertisement device,
Computer
Advertisement information storage means for storing advertisement information relating to advertisements to be displayed on the advertising device;
Related information storage means for storing related information related to the advertisement information stored in the advertisement information storage means;
Image information storage means for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of related information stored in the related information storage means, which can be read by a reading unit of a customer information terminal;
Image information transmitting means for transmitting the image information stored in the image information storage means to the advertising device;
Receiving means for receiving the transmission instruction information;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
It is made to function as.

  According to the present invention, an effective advertisement can be performed.

  The advertisement support system and the advertisement support method according to the embodiments of the present invention will be described below with reference to an advertisement support system and an advertisement support method that support the advertisement of products and the like using an advertisement device installed in an advertisement space such as a street. An example will be described. In this advertisement support system, related information related to the advertisement information displayed on the advertisement apparatus is provided to the customer information terminal.

FIG. 1 shows the configuration of the advertisement support system of this embodiment. As shown in FIG. 1, the advertisement support system includes an advertisement support server 1, an advertisement support database 2, a communication network 3, and an advertisement creator terminal 4 (4 ₁ to 4 _n) connected via the communication network 3. ) And an advertising orderer terminal 5 (5 _{1 to} 5 _m ) connected via the communication network 3. As shown in FIG. 1, a computer having a communication function, such as a customer's mobile phone 6, a mobile terminal, or the like can be connected to the advertisement support system via the communication network 3. In the present embodiment, as shown in FIG. 1, the advertisement support system further includes an advertisement device 7 (7 _{1 to} 7 _x ) connected via a communication network 3. For example, a URL (Uniform Resources Locator) provided from the advertising device 7 is used for connection to the system by the customer's mobile phone 6.

  The advertisement support server 1 is for performing various processes related to the advertisement support system. FIG. 2 shows a configuration diagram of the advertisement support server 1. As shown in FIG. 2, the advertisement support server 1 includes a communication control unit 11, a process control unit 12, and a data storage unit 13.

  The communication control unit 11 is configured by a predetermined communication device such as a router, for example, and connects the advertisement support server 1 and the communication network 3. The communication control unit 11 transmits / receives various data (information) to / from the advertisement creator terminal 4, the advertisement orderer terminal 5, the mobile phone 6, and the advertisement device 7 via the communication network 3.

  The processing control unit 12 performs communication via the communication control unit 11 and processes various types of information. The process control unit 12 includes, for example, a CPU (Central Processing Unit), and executes various processes by executing an operation program read from the data storage unit 13. Furthermore, the process control unit 12 creates image data.

  The data storage unit 13 includes a semiconductor memory, a magnetic disk recording device, and the like, and records various information and programs.

  The advertisement support database 2 is a database (DB) that stores various types of information related to the advertisement support system. FIG. 3 shows the configuration of the advertisement support database 2. As shown in FIG. 3, the advertisement support database 2 includes an advertisement orderer information DB 21, an advertisement creator information DB 22, an advertisement device information DB 23, an advertisement order information DB 24, an advertisement information DB 25, a content information DB 26, and a schedule. The information DB 27, the access information DB 28, the advertisement history information DB 29, the advertisement fee information DB 30, the billing information DB 31, and the image information DB 32 are provided.

  The advertisement orderer information DB 21 is a database that stores information related to the advertisement orderer. For example, as shown in FIG. 4, a record is created for each advertisement orderer ID in the advertisement orderer information DB 21, and a name / name, address / location, e-mail address, password, etc. are stored in each record. ing. Here, the advertisement ordering company ID is identification information of the advertising ordering company. The name / name and address / location are the name / name and address / location of the advertising orderer. The e-mail address is an e-mail address (E-mail address) of the advertisement ordering company. The password is a password for the advertisement ordering company to log in to the advertisement support system.

  The advertisement creator information DB 22 is a database that stores information related to the advertisement creator. In the advertisement creator information DB 22, for example, as shown in FIG. 5, a record is created for each ID of the advertisement creator, and the name / name, address / location, e-mail address, password, etc. are stored in each record. ing.

  The advertising device information DB 23 is a database that stores information regarding each advertising device 7. In the advertising device information DB 23, for example, as shown in FIG. 6, a record is created for each advertising device number, and the position, size, etc. of the advertising device 7 are stored in each record. The advertising device number is a number that identifies the advertising device 7 that displays the advertisement. The position of the advertising device 7 is a place where the advertising device 7 is installed. The size of the advertising device 7 is the size (size) of the display area of the advertising device 7.

  The advertisement ordering information DB 24 is a database that stores information regarding the contents of advertisements ordered by an advertisement ordering company. In the advertisement order information DB 24, for example, as shown in FIG. 7, a record is created for each order number, and each record stores the ID of the advertisement orderer, the ID of the advertisement creator, order contents, and the like. . The contents of the order include, for example, the content of the advertisement, the fee, the URL (Uniform Resources Locator) for accessing the content (detailed information regarding the product etc.) displayed in the advertisement content, the content of the content to be accessed, and the like.

  The advertisement information DB 25 is a database that stores information to be advertised in the advertisement support system. In the advertisement information DB 25, for example, as shown in FIG. 8, a record is created for each advertisement number. Each record has an ID of an advertisement ordering company, an ID of an advertisement creating company, an advertisement device number for performing an advertisement, and an advertisement content. An image data file indicating a URL, a URL, a content number to be accessed, and the like are stored.

  The content information DB 26 is a database that stores image data and the like indicating the contents of the accessed content. The content information DB 26 stores image data corresponding to the content number stored in the advertisement information DB 25. Such content includes, for example, image data describing detailed explanations regarding products to be advertised, services, etc., and image data of discount coupons for products.

  The schedule information DB 27 is a database that stores information related to a schedule for displaying information related to a predetermined advertisement (image data file registered in the advertisement information DB 25) from the predetermined advertising device 7. In the schedule information DB 27, for example, as shown in FIG. 9, a record is created for each schedule number, and an advertisement number, an advertisement device number, an advertisement start time, an advertisement end time, and the like are stored in each record. The schedule number is a number that specifies schedule information for displaying an advertisement. The advertisement start time and the advertisement end time are times when the display of the advertisement starts and ends.

  The access information DB 28 is a database that stores access information for accessing a predetermined content using a URL in the advertisement content. In the access information DB 27, for example, as shown in FIG. 10, a record is created for each access number, and a content number, an access date and time, etc. are stored in each record.

  The advertisement history information DB 29 is a database that stores information related to the advertisement history advertised by the advertisement device 7. In the advertisement history information DB 29, for example, as shown in FIG. 11, a record is created for each advertisement number, and each record stores an advertisement device number, an advertisement start time, an advertisement end time, and the like.

  The advertisement fee information DB 30 is a database that stores information related to calculation of advertisement fees. In the advertising fee information DB 30, for example, as shown in FIG. 12, a record is created for each advertising device number. Each record has an advertising fee per display time (display fee) and an advertising fee per access count (access). Etc.) are stored. Then, the advertisement support server 1 calculates the advertisement fee from the information related to the advertisement fee stored in the advertisement fee information DB 30, the information related to the advertisement history stored in the advertisement history information DB 29, the access information stored in the access information DB 28, etc. To do.

  The billing information DB 31 is a database indicating information for issuing a bill. For example, as shown in FIG. 13, the billing information DB 31 stores information such as the billing date, advertisement orderer ID, name / name, address / location, amount, and the like.

  The image information DB 32 is a database that stores information constituting various images displayed in each process described later, and stores images of various materials, various forms, and the like for generating these images.

  The communication network 3 is a communication network such as the Internet, LAN (Local Area Network), and WAN (Wide Area Network) based on a predetermined communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The advertisement creator terminal 4 (4 ₁ to 4 _n ) includes a computer having a communication function, a portable terminal, and the like. The terminal 4 for the advertisement creator performs a request input from the advertisement creator to the advertisement support system, other operation inputs, and the like.

The terminal 5 (5 _{1 to} 5 _m ) for the advertising orderer is composed of a computer having a communication function, a portable terminal, and the like. The advertisement ordering company terminal 5 performs a request input from the advertisement ordering company to the advertisement support system, other operation inputs, and the like.

The advertising device 7 (7 _{1 to} 7 _x ) is a display device that is installed on a street or the like and displays advertising content. FIG. 14A shows a front view of the advertising device, and FIG. 14B shows an example of the configuration of the advertising device.

  As shown in FIG. 14A, the advertising device 7 includes a display unit 71. The display unit 71 is a part for displaying advertisement contents, and is configured by a large display such as a liquid crystal display, a plasma display, and electronic paper. In addition, the display unit 71 includes a URL providing unit 72. The URL providing unit 72 is a part that provides a URL or the like for allowing a customer to access predetermined content. For example, a bar code unit, a two-dimensional bar code unit, or an infrared communication unit is provided. The barcode part and the two-dimensional barcode part provide a URL to the customer's cellular phone 6 by using, for example, a barcode and two-dimensional barcode reading function of the camera-equipped cellular phone. The infrared communication unit provides, for example, a URL to the customer's mobile phone 6 using the infrared reception function of the mobile phone. As described above, the provision of the URL providing unit 72 is difficult to display all of the contents to be advertised on the display unit 71 of the advertising device 7, and is more detailed for customers who are interested in the advertising content. This is to provide content. A customer who is interested in the content of the advertisement displayed on the advertisement device 7 uses, for example, the infrared reception function of his / her mobile phone 6 and uses a URL provided from the URL providing unit 72 to the mobile phone 6 to obtain a predetermined content. By connecting to the content, more detailed information regarding the content of the advertisement can be obtained.

  Further, as shown in FIG. 14B, the advertising device 7 includes a thin film speaker 73, a sensor 74, and a control unit 75. The thin film speaker 73 is a thin speaker that outputs predetermined sound. The sensor 74 is a predetermined sensor that can sense that a pedestrian (customer) has passed in front of the advertising device 7. The control unit 75 includes a communication control unit that transmits and receives various types of information via the communication network 3, a processing control unit that processes various types of information, and a data storage unit that records various types of information and programs. The control unit 75 controls the thin film speaker 73 and the sensor 74. For example, if the sensor 74 determines that the customer is passing in front of the advertising device 7, the control unit 75 controls the thin film speaker 73 to output a voice and provide guidance. (Play audio). This attracts the attention of the customer who passes in front of the advertising device 7 and calls the customer in front of the advertising device 7. In addition, a voice that prompts the user to acquire a URL related to predetermined content can be played from the thin film speaker 73, and a customer who is interested in the advertisement content can be prompted to acquire the URL. In addition, when the some advertising apparatus 7 is arrange | positioned on the wall surface of a street, it is preferable that the control part 75 is controlled so that the some advertising apparatus 7 does not operate | move at once.

  Next, an advertisement support method using the advertisement support system configured as described above will be described. Hereinafter, description will be made in the order of pre-registration, login to the advertisement support system, advertisement ordering process, advertisement content registration process, advertisement reservation process, advertisement display process, access information processing, and advertisement fee calculation process.

(Pre-registration)
In order for the person in charge of the advertisement ordering company and the advertisement creating company to use the advertisement support system, it is necessary to register in advance in the advertisement support system. Hereinafter, pre-registration of an advertisement ordering company will be described.

  The person in charge of the advertising ordering company sends information such as the name, address, e-mail address, and payment method of the advertising ordering company to the advertising support server 1 via the communication network 3 from the terminal 5 for the advertising ordering company. Send. Upon receiving information such as the name of the advertising ordering company, the advertising support server 1 (processing control unit 12) issues an advertising ordering company ID and password. For example, the advertising ordering company ID and the password are sent to the advertising ordering company terminal 5 by e-mail. Send password. Further, the processing control unit 12 registers the transmitted predetermined information, the advertisement orderer ID, and the password in the advertisement orderer information DB 21.

  The person in charge of the advertisement creator sends information such as the name and address of the advertisement creator to the advertisement support server 1 from the advertisement creator terminal 4 via the communication network 3. Upon receiving information such as the name of the advertisement creator, the processing control unit 12 of the advertisement support server 1 issues an advertisement creator ID and password, and for example, sends the advertisement creator ID and password to the advertisement creator terminal 4 by email. Send. Further, the process control unit 12 registers the transmitted predetermined information, the advertisement creator ID and the password in the advertisement creator information DB 22.

(Login)
A person in charge such as an advertisement ordering company can connect to the advertisement support system by inputting the ID (login name) and password transmitted in advance registration. Hereinafter, a case where the person in charge of the advertisement ordering company logs in to the advertisement support system will be described.

  When the person in charge of the advertisement ordering company accesses the Web site provided by the advertisement support server 1 from the advertisement ordering company terminal 5 via the communication network 3, for example, the user authentication by the processing control unit 12 is performed. For example, a login screen page (HTML format information) as shown in FIG. 15 is read from the image information DB 32 and transmitted to the advertisement orderer terminal 5, and the login screen page is displayed on the advertisement orderer terminal 5. As shown in FIG. 15, the login screen page has an input field for inputting a login name and a password. The person in charge of the advertising orderer inputs a login name and a password on this screen, and clicks “Send”. When “Send” is clicked, the input items are sent to the electronic advertisement support server 1 (processing control unit 12) via the communication network 3.

  If the processing control unit 12 recognizes that it is an advertising orderer from the transmitted login name and password, it reads out information on the menu page (HTML format information) as shown in FIG. The information is transmitted to the vendor terminal 5 and the menu page is displayed on the advertisement orderer terminal 5. In the menu page, as shown in FIG. 16, menu fields such as “advertisement order” for placing an advertisement, “registration of advertisement content” for registering advertisement content, “advertising reservation” for reserving a schedule for displaying advertisement content, etc. Is arranged.

  Further, when the person in charge of the advertisement creator logs in, the website provided by the advertisement support server 1 is accessed from the advertisement creator terminal 4 via the communication network 3 and the same processing is performed.

(Advertising order processing)
Next, an advertisement ordering process in which an advertisement ordering company orders an advertisement will be described with reference to the flowchart of FIG.

  First, the process control unit 12 displays the menu page shown in FIG. 16 on the advertisement orderer terminal 5 (step S11). Next, the process control unit 12 determines whether or not “advertisement order” is selected (clicked) from the menu page (step S12). That is, it is determined whether or not the person in charge of the advertisement ordering company has clicked “advertisement order” from the menu page. If the process control unit 12 determines that “advertisement ordering” has not been clicked (step S12; No), the process ends.

  If it is determined that “advertisement ordering” is clicked (step S12; Yes), the processing control unit 12 reads information on an ordering page (not shown) (information in HTML format) from the image information DB 32 and is used for an advertising ordering company. The data is transmitted to the terminal 5, and the ordering page is displayed on the advertisement ordering company terminal 5 (step S13). The person in charge of the advertisement orderer accesses the information related to the advertisement order according to the ordering page displayed on the advertisement orderer terminal 5, for example, the contents (for example, the concept), the fee, and the URL for accessing the contents. The contents and the like are input, and the input information is transmitted to the advertisement support server 1 (processing control unit 12).

  Next, the process control unit 12 determines whether or not necessary information has been input (step S14). If the processing control unit 12 determines that the necessary information has not been input (step S14; No), the information indicating that the necessary information has not been input is displayed (transmitted) on the advertisement orderer terminal 5, and the advertisement is displayed. Ask the person in charge of the orderer to input the necessary information again.

  If it is determined that necessary information has been input (step S14; Yes), the process control unit 12 transmits information related to the advertisement order transmitted from the advertisement orderer to the advertisement creator terminal 4 of the advertisement creator. (Step S15). As a result, an advertisement order is placed from the advertisement orderer to the advertisement creator. Finally, information related to advertisement ordering is registered in the advertisement ordering information DB 24 (step S16), and this process ends.

  When there are a plurality of advertisement creators, it is preferable that the process control unit 12 selects an appropriate advertisement creator in accordance with the transmitted information regarding the advertisement order. In this case, for example, the processing control unit 12 creates a list of advertisement creation results for each advertisement creation company by work status (workload information), advertisement content concept, and advertisement ordering company from the advertisement ordering information DB 24, Select the appropriate ad creator from this list. However, when a specific advertisement creator is designated in the transmitted information, the designated advertisement creator is selected.

(Advertising content registration process)
When the advertisement creator completes the advertisement content according to the order of the advertisement from the advertisement orderer, and the check of the advertisement orderer is completed, the advertisement creator executes an advertisement content registration process for registering the created advertisement content. Hereinafter, the advertisement content registration process will be described with reference to the flowchart of FIG.

  First, the process control unit 12 displays the menu page shown in FIG. 16 on the advertisement creator terminal 4 (step S21). Next, the process control unit 12 determines whether or not “register advertisement content” is clicked from the menu page (step S22). If the process control unit 12 determines that “advertising content registration” has not been clicked (step S22; No), the process ends.

  If the process control unit 12 determines that “registration of advertisement content” is clicked (step S22; Yes), the process control unit 12 requests transmission of information regarding the created advertisement content (step S23). In response to this request, the person in charge of the advertisement creator operates the advertisement creator terminal 4 to advertise information on the created advertisement contents, for example, an image data file indicating the advertisement contents and an image data file indicating the contents contents. It transmits to the support server 1 (process control part 12).

  Next, the process control unit 12 determines whether or not necessary information has been received (step S24). When determining that the necessary information has not been received (step S24; No), the processing control unit 12 displays (sends) information indicating that the necessary information has not been received on the advertisement creator terminal 4, and displays the advertisement. Request the person in charge of the manufacturer again to send necessary information.

  When determining that the necessary information is received (step S24; Yes), the processing control unit 12 registers the received image data file indicating the advertisement content in the advertisement information DB 25, and sets the image data file indicating the content content as the content. The information is registered in the information DB 26 (step S25), and this process is terminated.

  Such an advertisement content registration process can be performed by a person in charge of an advertisement ordering company as well as a person in charge of an advertisement creating company. In this case, the person in charge of the advertisement ordering company can perform the advertisement content registration process in the same manner as described above by clicking “Register advertisement content” from the menu page shown in FIG.

  Also, if you want to modify (change) the content registered by the advertisement content registration process, click “Modify” from the menu page shown in FIG. 16, for example, specify the advertisement number registered in the advertisement information DB 25, Change the content of the advertisement. Thereby, the contents registered in the advertisement information DB 25 can be corrected.

(Ad reservation process)
When the advertisement creator registers the advertisement contents, the advertisement creator executes an advertisement reservation process for reserving a schedule for displaying the registered advertisement contents. Hereinafter, the advertisement reservation process will be described with reference to the flowchart of FIG.

  First, the process control unit 12 displays the menu page shown in FIG. 16 on the advertisement creator terminal 4 (step S31). Next, the process control unit 12 determines whether or not “advertisement reservation” is clicked from the menu page (step S32). If the process control unit 12 determines that “advertising reservation” has not been clicked (step S32; No), the process ends.

  If it is determined that “advertisement reservation” has been clicked (step S32; Yes), the processing control unit 12 reads information (HTML format information) for a reservation page (not shown) from the image information DB 32, and the advertisement orderer terminal. 5 and display the reservation page on the advertisement ordering company terminal 5 (step S33). The person in charge of the advertisement ordering company has information on the desired schedule according to the reservation page displayed on the terminal 5 for the advertisement ordering company, for example, the advertisement number, the advertising device No. (Or the installation location of the advertising device), the desired date and time of advertisement, and the like are input, and the input information is transmitted to the advertisement support server 1 (processing control unit 12).

  Next, the process controller 12 determines whether or not necessary information has been received (step S34). If the process control unit 12 determines that the necessary information has not been received (step S34; No), the process control unit 12 displays (transmits) information indicating that the necessary information has not been received on the terminal 4 for the advertisement creator. Request the person in charge of the manufacturer again to send necessary information.

  If it is determined that the necessary information has been received (step S34; Yes), the process control unit 12 determines whether the received schedule has already been reserved (step S35). If it is determined that the reservation has already been made (step S35; Yes), the processing control unit 12 displays (sends) information on the fact that the reservation has already been made on the terminal 4 for the advertisement creator, and makes the person in charge of the advertisement creator Request transmission of necessary information again.

  When determining that the reservation has not been made yet (step S35; No), the process control unit 12 registers the information related to the received schedule in the schedule information DB 27 (step S36), and ends this process.

  In addition, when it is desired to modify (change) the contents registered by the advertisement reservation process, after clicking “Modify” from the menu page shown in FIG. 16, for example, the schedule number registered in the schedule information DB 27 is specified, and the schedule Change the contents. Thereby, the contents registered in the schedule information DB 27 can be corrected.

(Ad display process)
When the information related to the advertisement is reserved and registered in the schedule information DB 27 and the reserved time is reached, the advertisement support server 1 (processing control unit 12) displays the predetermined advertisement content on the predetermined advertisement device 7 arranged on the street or the like. Execute advertisement display processing. Hereinafter, the advertisement display process will be described with reference to the flowchart of FIG.

  The process control unit 12 specifies an advertisement number of an advertisement to be displayed on the advertisement device 7 when the schedule registered in the schedule information DB 27 is a predetermined time before the advertisement start time (step S41). Next, the process control unit 12 searches for the image data file registered in the advertisement information DB 25 for the specified advertisement number, and transmits the image data file to the advertisement apparatus 7 that displays the searched image data file (step S42).

  Subsequently, the process control unit 12 determines whether or not the advertisement start time has come (step S43). When the advertisement start time comes (step S43; Yes), the processing control unit 12 instructs the advertisement device 7 to start displaying the image data transmitted (step S44). Thereby, according to the schedule registered in the schedule information DB 27, the predetermined advertisement content (image data) is displayed on the predetermined advertisement device 7.

  Next, the process control unit 12 determines whether or not the advertisement end time has come (step S45). When the advertisement end time is reached (step S45; Yes), the process control unit 12 instructs the display of the image data displayed on the advertisement device 7 to end (step S46). Subsequently, the process control unit 12 creates an advertisement history for the advertisement displayed on the advertisement device 7, registers the created advertisement history in the advertisement history information DB 29 (step S47), and ends this process. In this way, since the advertising content is displayed on the advertising device 7 installed on the street or the like, unconscious customers can be dug up.

  In addition, what is necessary is just to correct the content registered into schedule information DB27, for example, when changing the advertising content currently displayed on the advertising apparatus 7. FIG. In this case, the process control unit 12 displays predetermined advertisement content (image data) on the predetermined advertisement device 7 according to the corrected schedule.

  An example of the content of the advertisement displayed on the advertising device 7 by the advertisement display process is shown in FIG. If the customer is interested in the advertisement content displayed on the advertising device 7 as shown in FIG. 21A, the customer can obtain detailed information regarding the advertisement content using his / her mobile phone 6. For example, when a URL is read by a barcode or a two-dimensional barcode, the customer shoots the barcode or the two-dimensional barcode with his / her mobile phone 6 to obtain the content information DB 26 as shown in FIG. The mobile phone 6 receives a URL that can connect to the content registered in the mobile phone 6. When the URL is read by infrared communication, the customer sets his / her mobile phone 6 to the infrared reception mode and points the mobile phone 6 toward the URL providing unit 72, so that the infrared reception function of the mobile phone 6 allows the customer to use FIG. ), The mobile phone 6 receives a URL that can be connected to the content registered in the content information DB 26. In this content, more detailed information than the content of the advertisement displayed on the advertising device 7 is posted, and the customer registers in the content information DB 26 using the URL provided from the URL providing unit 72 to the mobile phone 6. More detailed information can be obtained by connecting to the selected content. In this way, detailed information can be easily provided to the customer. For this reason, an effective advertisement can be performed.

  Further, in the present embodiment, when the control unit 75 of the advertising device 7 senses that the customer is passing in front of the advertising device 7 by the sensor 74, it controls the thin film speaker 73 to call and give guidance by voice. Since output (sound can be reproduced), it is possible to attract the attention of a passerby (customer), and it is possible to enhance advertising and advertising effects of products and the like. Furthermore, since the control unit 75 can reproduce the voice that prompts the user to acquire the URL related to the predetermined content from the thin film speaker 73, the control unit 75 prompts the customer who is interested in the advertisement content to acquire the URL. be able to.

(Access information processing)
When the customer connects (accesses) to predetermined content using the provided URL, the process control unit 12 executes access information processing. The access information processing will be described with reference to the flowchart of FIG.

  The process control unit 12 determines whether the customer is accessing the content using the provided URL (step S51). If the process control unit 12 determines that access has not been made (step S51; No), the process ends. If the process control unit 12 determines that access has been made (step S51; Yes), the image data corresponding to the URL is transmitted to the customer's mobile phone 6 from the image data stored in the content information DB 26 (step S51). S52). When the processing control unit 12 transmits the corresponding image data to the customer's mobile phone 6, the processing control unit 12 registers the access information (for example, the content number of the transmitted image data, the access date and time) in the access information DB 28 (step S53). Exit. This access information can be used to calculate the advertising fee, so that the advertising fee can be set to a fee that matches the advertising effect of the product or the like.

  Here, it is preferable that the advertisement support server 1 (processing control unit 12) transmits the information registered in the access information DB 28 (number of accesses) to the advertisement creator terminal 4. In this case, the advertisement creator can know the number of accesses of the created advertisement content, and can further examine an advertisement design effective for increasing the number of accesses. As a result, it can contribute to performing an effective advertisement.

(Advertising fee calculation process)
When the advertising content is displayed on the advertising device 7, the processing control unit 12 performs an advertising fee calculation process for calculating an advertising fee for a predetermined period, for example, every month. The advertising fee calculation process will be described with reference to the flowchart of FIG. In the present embodiment, the advertising fee is calculated from the advertising fee per display time (display fee) displayed on the advertising device and the advertising fee per access count (access fee).

  First, the process control unit 12 calculates a display fee (step S61). The display fee is calculated from the advertisement device number and the advertisement time stored in the advertisement history information DB 29 and the fee per display time in the advertisement device number stored in the advertisement fee information DB 30. That is, it is obtained by the product of the charge per display time (XX yen / hour) and the display time (hour) in the advertising device number of the displayed advertising device.

  Next, the process control unit 12 calculates an access fee (step S62). The access fee is calculated from the number of accesses registered in the access information DB 28 and the fee per number of accesses stored in the advertisement fee information DB 30. That is, it is obtained by the product of the charge per access frequency (xxx yen / time) and the access frequency (times).

  Subsequently, the process control unit 12 calculates the advertisement fee by adding the calculated display fee and the calculated access fee (step S63), and ends this process. In this way, since the advertising fee is calculated taking into account the number of accesses from the customer, the advertising fee can be set to a fee that matches the advertising effect of the product or the like.

  Further, when calculating the advertising fee by the advertising fee calculating process, the processing control unit 12 creates a bill from the information registered in the billing information DB 31 and sends the created bill to the advertisement ordering company.

  As described above, according to the present embodiment, since the advertising content is displayed on the advertising device 7, unconscious customers can be dug up.

  According to the present embodiment, it is possible to connect to the content registered in the content information DB 26 using the URL provided from the URL providing unit 72 to the mobile phone, so that the content can be easily connected to the customer. Detailed information can be easily provided. For this reason, an effective advertisement can be performed.

  According to the present embodiment, since the advertising fee is calculated from the sum of the fee related to the advertised advertising device and the fee related to the number of accesses, the advertising fee is set to a fee that matches the advertising effect of the product etc. can do.

  According to the present embodiment, since the voice call and the guidance can be output (sound is reproduced), the customer's attention can be attracted, and the advertisement of the product and the advertising effect can be enhanced.

  According to the present embodiment, the advertisement support system establishes a system from advertisement ordering to calculation of the advertisement fee, which is easily used by customers who want to advertise products and the like. For this reason, the advertisement using the advertising device 7 can be supported.

  In addition, this invention is not restricted to said embodiment, A various deformation | transformation and application are possible. Hereinafter, other embodiments applicable to the present invention will be described.

  In the above embodiment, the present invention has been described by taking an example of using an advertising device installed in an advertising space such as a street. However, the advertising device 7 is not limited to an advertising device installed on a street or the like. Alternatively, it may be a personal computer, a PDA (Personal Digital Assistants), or a television set in the customer's home, car, or train. The mobile phone 6 may be any device that can acquire a URL or the like from a two-dimensional barcode or the like displayed on the advertising device 7. In the present embodiment, since the URL is obtained by photographing the two-dimensional barcode with the mobile phone 6, the mobile phone 6 preferably has a camera shake prevention function.

  In the above-described embodiment, the present invention has been described by taking as an example the case where image data indicating the content of advertisement of a product or the like is transmitted to the advertising device 7 and advertising of the product or the like is performed by displaying this image data. The advertisement device 7 is an advertisement space in which a paper medium can be simply pasted, and an advertisement related to a product or the like may be performed by pasting a printed matter indicating the advertisement content in the advertisement space. In this case, for example, a trader designated by the system or an advertisement creation trader pastes a printed matter on the advertising device 7. Further, without using the advertising device 7, a two-dimensional barcode is printed on a paper medium such as a newspaper or a magazine, and the customer uses the URL or the like obtained by photographing the two-dimensional barcode printed by the mobile phone 6. Detailed information may be available.

  In the above-described embodiment, the present invention has been described by taking as an example the case where detailed information regarding products etc. registered in the content information DB 26 is transmitted to the mobile phone 6 of the customer. However, detailed information regarding products etc. is simply provided. In addition, for example, a product catalog, materials, sample requests, shopping, and the like may be performed. In this case, if the customer pre-registers personal information data, such as an address and name, for example, in the mobile phone 6 or the like, an operation such as requesting a sample can be facilitated. Further, when a sample request is received from the customer, the advertisement support server 1 (processing control unit 12) transmits the received customer personal information and sample request information to the advertisement orderer terminal 5. Further, when the delivery company terminal is connected to the advertisement support server 1 via the communication network 3, delivery work can be facilitated. In this case, the advertisement support server 1 transmits customer personal information and the like to the delivery company terminal.

  In the above-described embodiment, the present invention has been described with respect to an example in which, when a customer passes in front of the advertising device 7, a voice is output from the advertising device 7 to attract the customer's attention. It may be drawn or the customer's attention may be drawn by light.

  FIG. 24A shows a configuration of the advertising device 7 in the case where the customer's attention is drawn by the scent. As shown in FIG. 24A, the advertising device 7 is provided with a sensor 74 and a fragrance device 76. When the sensor 74 senses that a customer is passing in front of the advertising device 7, the controller 75 Controls the aroma generator 76 to release a scent. This scent can attract customers' attention and can enhance the advertising and advertising effects of products and the like. Such an advertising device 7 is suitable for, for example, food-related and perfume advertisements.

  FIG. 24B shows the configuration of the advertising device 7 when the customer's attention is attracted by light. As shown in FIG. 24 (b), the advertising device 7 is provided with a sensor 74, a display unit 77 made up of a liquid crystal display, an electric board, etc., and the customer is passing in front of the advertising device 7 by the sensor 74. , The control unit 75 controls the display unit 77 to display images and characters. This display (light) can attract the customer's attention, and can enhance the advertising and advertising effects of products.

In the above embodiment, the present invention has been described by taking as an example the case where the advertisement ordering company terminal 5 (5 _{1 to} 5 _m ) is connected to the advertisement support server 1 via the communication network 3. 5 (5 _{1 to} 5 _m ) may not be connected to the advertisement support server 1. In addition, the present invention has been described by taking as an example the case where a plurality of advertisement creator terminals 4 (4 ₁ to 4 _n ) are connected to the advertisement support server 1 via the communication network 3, but for example, one advertisement creator The business terminal 4 may be connected to the advertisement support server 1 via the communication network 3.

  In the above embodiment, the present invention has been described by way of an example in which a URL is obtained by a barcode, a two-dimensional barcode, or an infrared communication unit. However, information such as a URL can be obtained from the URL providing unit 72 of the advertising device 7. For example, a simple URL may be displayed on the URL providing unit 72. A simple URL is a URL that can simplify input on a mobile phone, and refers to a URL that has a small number of characters and that does not require the same button to be pressed repeatedly during input on the mobile phone. Also in this case, the labor for the customer to input the URL can be reduced.

  In the above embodiment, the present invention has been described by taking the case where the URL is obtained from the URL providing unit 72 to the mobile phone 6 as an example. However, as long as the customer can easily obtain detailed information (contents) regarding the advertisement content. Of course, the present invention is not limited to the case where the URL is obtained from the URL providing unit 72. Further, detailed information may be directly read from the URL providing unit 72 to the mobile phone 6. In this case, the URL providing unit 72 is provided with a two-dimensional barcode, for example. This is because 256-byte information is included in the two-dimensional barcode.

  The content may be, for example, a timetable such as a bus, a mobile phone standby screen, a ringtone, a quiz, a prize application, or a discount ticket. Further, if a discount ticket or the like can be obtained only by accessing the URL provided from the specific advertising device 7, the specific advertising device 7 will be further paid attention, and the advertisement of the product and the advertising effect will be improved. It can be further increased.

  The advertisement support server 1 according to the embodiment of the present invention can be realized using a normal computer system, not a dedicated system. For example, the advertisement support server 1 that executes the above-described processing is configured by installing the program from a recording medium (a flexible disk, a CD-ROM, or the like) that stores the program for executing the above-described processing in a general-purpose computer. can do.

  The means for supplying these programs is arbitrary. In addition to being able to be supplied via a predetermined recording medium as described above, for example, it may be supplied via a communication line, a communication network, a communication system, or the like. In this case, for example, the program may be posted on a bulletin board (BBS) of a communication network and provided by superimposing it on a carrier wave via the network. Then, the above-described processing can be executed by starting the program thus provided and executing it in the same manner as other application programs under the control of the OS.

It is a figure which shows the structure of the advertisement assistance system which concerns on embodiment of this invention. It is a figure which shows the structure of the advertisement assistance server of FIG. It is a figure which shows the structure of the advertisement assistance database of FIG. It is a figure which shows the structure of an advertisement orderer information database. It is a figure which shows the structure of an advertisement creator information database. It is a figure which shows the structure of an advertisement apparatus information database. It is a figure which shows the structure of an advertisement ordering information database. It is a figure which shows the structure of an advertisement information database. It is a figure which shows the structure of a schedule information database. It is a figure which shows the structure of an access information database. It is a figure which shows the structure of an advertisement history information database. It is a figure which shows the structure of an advertisement fee information database. It is a figure which shows the structure of a billing information database. It is a figure which shows an example of an advertisement apparatus. It is a figure which shows an example of the page for login screens. It is a figure which shows an example of a menu page. It is a flowchart for demonstrating advertisement order processing. It is a flowchart for demonstrating advertisement content registration processing. It is a flowchart for demonstrating advertisement reservation processing. It is a flowchart for demonstrating advertisement display processing. It is a figure which shows an example which displayed the advertisement content on the advertisement apparatus. It is a flowchart for demonstrating access information processing. It is a flowchart for demonstrating an advertisement fee calculation process. It is a figure which shows an example of the advertising apparatus which concerns on other embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement support server 2 Advertisement support database 3 Communication network 4 Advertisement creation company terminal 5 Advertisement ordering company terminal 6 Mobile phone 7 Advertising device 11 Communication control unit 12 Processing control unit 13 Data storage unit 21 Advertisement ordering company information database 22 Advertisement creation Trader information database 23 Advertising device information database 24 Advertising ordering information database 25 Advertising information database 26 Content information database 27 Schedule information database 28 Access information database 29 Advertising history information database 30 Advertising fee information database 31 Billing information database 32 Image information database 71 Display unit 72 URL providing unit 73 Thin film speaker 74 Sensor 75 Control unit

Claims (15)

An advertisement support system that supports advertisement using an advertisement device,
Advertisement information storage means for storing advertisement information relating to advertisements to be displayed on the advertisement device;
Related information storage means for storing related information related to advertisement information stored in the advertisement information storage means;
Image information storage means for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of related information stored in the related information storage means, which can be read by a reading unit of a customer information terminal; ,
Image information transmitting means for transmitting the image information stored in the image information storage means to the advertising device;
Receiving means for receiving the transmission instruction information;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
An advertisement support system comprising:   The advertisement receiving system according to claim 1, wherein the receiving unit receives transmission instruction information read by a reading unit of the customer information terminal by infrared communication, barcode, or two-dimensional barcode.   The advertisement support system according to claim 1, wherein the transmission instruction information is URL information.   The advertisement support system according to any one of claims 1 to 3, further comprising image information change means for changing image information stored in the image information storage means. Transmission number storage means for storing the number of times the related information stored in the related information storage means is transmitted to the information terminal of the customer;
Advertising fee calculating means for calculating an advertising fee according to the number of times stored in the transmission number storage means;
The advertisement support system according to claim 1, further comprising:   6. The transmission number transmission means for transmitting the number of times stored in the transmission number storage means to an information terminal of a producer who has created image information displayed on the advertising device. Advertising support system.   The advertisement support system according to any one of claims 1 to 6, wherein the advertising device is provided with means for attracting a customer's attention.   The advertisement support system according to claim 7, wherein the means for attracting the customer's attention emits sound, fragrance, or light. An advertisement support method for supporting advertisement using an advertisement device,
An advertisement information storage step for storing advertisement information relating to advertisements to be displayed on the advertisement device;
A related information storing step for storing related information related to the advertising information stored in the advertising information storing step;
An image information storage step for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of the related information stored in the related information storage step, which can be read by a reading unit of a customer information terminal; ,
An image information transmitting step of transmitting the image information stored in the image information storing step to the advertising device;
A reception step of receiving the transmission instruction information;
In accordance with the transmission instruction information received in the reception step, a transmission step of transmitting the related information stored in the related information storage step to the information terminal of the customer;
An advertisement support method comprising:   10. The advertisement support method according to claim 9, wherein in the receiving step, the transmission instruction information read by the reading unit of the customer information terminal is received by infrared communication, barcode or two-dimensional barcode.   The advertisement support method according to claim 9 or 10, wherein URL information is received in the receiving step.   The advertisement support method according to any one of claims 9 to 11, further comprising an image information changing step of changing the image information stored in the image information storing step. A transmission count storage step for storing the number of times the related information stored in the related information storage step is transmitted to the information terminal of the customer;
An advertising fee calculating step of calculating an advertising fee according to the number of times stored in the transmission number storing step;
The advertisement support method according to claim 9, further comprising:   The transmission number transmission step of transmitting the number of times stored in the transmission number storage step to an information terminal of a creator who created image information displayed on the advertising device, further comprising: Advertising support method. A program for functioning as an advertisement support system for supporting an advertisement using an advertisement device,
Computer
Advertisement information storage means for storing advertisement information relating to advertisements to be displayed on the advertising device;
Related information storage means for storing related information related to the advertisement information stored in the advertisement information storage means;
Image information storage means for storing image information to be displayed on the advertising device, including transmission instruction information for instructing transmission of related information stored in the related information storage means, which can be read by a reading unit of a customer information terminal;
Image information transmitting means for transmitting the image information stored in the image information storage means to the advertising device;
Receiving means for receiving the transmission instruction information;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
Program to function as.

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