JP2002099629A - Learning information providing system and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize a mechanism which offers a learning information providing service free of charge by using a network. SOLUTION: Set questions 52 of English conversation of a field corresponding to a learning course that a user selects are displayed on a screen together with the advertisement 51 of an advertiser having made a sponsor contract. An article names 53 is embedded in the set questions 52. The user answers the set questions 53 and can obtain a previously selected present when obtaining answer points above a specific value. Consequently, an incentive to learning can be increased. The advertiser can obtain high advertisement effect with the advertisement 51 and article name 53.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for providing a service for providing learning information using a network and for advertising a sponsor to a service recipient.

[0002]

2. Description of the Related Art With the recent development of the Internet, Web sites providing various services have appeared on networks. One of the services provided on these networks is to provide guidance for various qualification tests, such as high school, college entrance examinations, and TOEIC high score acquisition, without having to go directly to a specialized school to stay at home online. There are various learning support services that can do this.
Many learning support services provide full-scale services for a fee in the form of a membership registration system. In the case of paid services, there are cases where free services are provided together, but since these free services are provided for the promotion of acquiring new members of paid services, a trial version simple simple It is not enough as a full-fledged learning support because it is a service or a problem of low difficulty setting.

[0003] In addition to the services provided on a network in general, there are many services provided free of charge to a user even when operated as a commercial service, in addition to those provided for a fee. In many cases, these free services are operated by displaying a so-called banner advertisement on a screen for providing a service to a user and collecting an advertisement fee from an advertisement sponsor.

[0004]

As described above, a full-fledged learning support service provided on a network is provided for a fee. On the other hand, in the case of services that are operated with advertising fees for banner advertisements, the type of banner advertisement that is generally displayed is selected based on the nature of the service provided by the site, but the user's preference and advertisement The contents do not always match. In addition, since the purpose of the user is to receive the service, the displayed advertisement is not always watched.

An object of the present invention is to provide a mechanism for providing a learning information providing service using a network free of charge. Another object of the present invention is to provide a mechanism for providing an advertisement of a sponsor to a service recipient when providing a service. It is another object of the present invention to provide a method for displaying an advertisement that matches the taste of a service provider and that has a high probability of being viewed by the service provider.

Another object of the present invention is to provide a mechanism for charging the advertisement fee to the sponsor.

[0007]

In view of the above problems, a learning information providing system according to the present invention is premised on providing a learning service to a user via a network.
A learning information storage unit, an advertisement information storage unit, a user management information registration unit, and a setting problem providing unit are provided.

[0008] The learning information storage means stores learning information to be provided to the user. The advertisement information storage means stores the advertisement information provided by the advertisement poster in association with the learning information. The user management information registration means receives and stores the application for the learning service together with the learning conditions desired by the application user.

The setting problem providing means is selected from the learning information storage means in accordance with the learning conditions stored in the user management information registration means, and is selected from the advertisement information storage means in relation to the learning information. A learning page including advertisement information is created and provided to the user.

[0010] With this configuration, the advertising information related to the learning condition desired by the user is posted on the learning page. The setting problem providing means, for example, every time there is an answer to the learning information, selects the next learning information of the provided learning information from the learning information storage means and selects related advertisement information from the advertisement information storage means. , A new learning page including the selected learning information and advertisement information is created and provided.

The learning conditions include a learning type desired by the user and a view type provided when the learning result is equal to or more than a predetermined rule, and the learning information is selected from the learning type and the view type. This is a setting problem that consists of a group of related setting problems.
Services with higher learning effects can be provided.

Further, the setting problem providing means inserts the second advertisement information into the learning information, and displays a learning page including the learning information into which the second advertisement information is inserted and the advertisement information related thereto. It can also be created and provided. In this configuration, since the second advertisement information is inserted in the learning information, the user always sees the second advertisement information when reading the learning information. If the second advertisement information is associated with the advertisement information, the advertisement information is noticed more by looking at the second advertisement information.

[0013]

FIG. 1 is a system configuration diagram of the present embodiment. This system provides a service for providing learning information for learning English conversation and the like, and publishes a sponsored advertisement in the learning information. The learning information providing site 1 includes one or more advertisement publisher terminals. 2 and a plurality of user terminals 3 are connected via the Internet 4.

The learning information providing site 1 is a site that provides a service for providing learning information to the user terminal 3 accessed via the Internet 4, and the advertisement of the advertiser who has contracted with the learning information is displayed by the user. It manages the advertisement fee provided to the terminal 3 and charged based on the number of times of provision.

Hereinafter, as a learning information providing service, there is provided a service for providing an English conversation setting problem to a user terminal 3 and determining whether the answer from a user who is a learner learning using the user terminal 3 is correct or incorrect. The present embodiment will be described with an example of providing. In the present embodiment, the services to be provided are not limited to English conversation learning setting problems, but also Japanese language and arithmetic sentences problems, qualification test example problems, setting problems in other fields, and the like, or other than setting problems. In the provision of information, it is possible to apply the product name if it is possible to embed the product name described later.

In the present system, first, a contract is made with a company or individual who wants to become a sponsor of the learning information providing service provided by the learning information providing site 1 and wish to publish an advertisement. FIG. 2 is a diagram showing an exchange between the learning information providing site 1 and the advertisement publisher terminal 2 performed when a sponsor contract is concluded.

A company or an individual who wants to place an advertisement accesses the learning information providing site 1 from the advertisement publisher terminal 2 and makes an advertisement posting request. Is displayed on the advertisement publisher terminal 2 displaying the advertisement publication conditions and the like. If the advertiser sees and agrees to these advertising conditions, they will agree to the terms and conditions, such as the name, address, and advertising period, as well as digital signatures and digital certificates indicating that they agree to the advertising conditions. Is transmitted to the learning information providing site 1 as advertisement insertion registration setting information.

In the learning information providing site 1, based on the advertisement insertion registration setting information, the advertisement insertion contract is registered in a database, and the transmission of the advertisement information including the advertisement data of the advertisement to be actually inserted is performed. Request to the user terminal 2. On the other hand, the advertisement publisher terminal 2 transmits the advertisement information and transmits the image and audio data to be placed as an advertisement and information such as a product name to be embedded in the learning information itself, which will be described later, and uploads the advertisement information to the learning information providing site 1. Upon receiving this, the learning information providing site 1 registers the received advertisement information in the database and notifies the advertisement publisher terminal 2 of the advertisement information registration.

In the exchange of FIG. 2, the advertisement of the advertiser (advertiser) registered as a sponsor is displayed on the screen for the user terminal 3 accessing the learning information providing site 1 to enjoy the service. Display with learning information. FIG. 3 is a diagram showing the exchange between the learning information providing site 1 and the user terminal 3 at this time.

When the user accesses the learning information providing site 1 from the user terminal 3, the learning information providing site 1
Transmits the data of the top page of the own site to the user terminal 3. FIG. 4A is an example of a top page of the learning information providing site 1 displayed on the user terminal 3.

In the case of FIG. 1, in addition to English conversation learning and kanji learning performed as a learning information providing service, network shopping and ticket reservation are displayed in the form of a hyperlink 41 as services provided by the site. When the user selects the hyperlink 41-1 for English conversation learning from the screen using a pointing device or the like, this is notified to the learning information providing site 1 as a learning information providing service request for English conversation learning.

Upon receiving this notification, the learning information providing site 1
Transmits the data of the user registration page to the user terminal 3 to prompt the user to input personal data in order to register the user before starting the provision of the service. FIG. 4B is a diagram illustrating an example of a user registration page displayed on the user terminal 3.

In the figure, a name,
You are required to enter your address and email address. When the user presses the OK button 43 after inputting each information from the input field 41 on this display screen, the user information is transmitted to the learning information providing site 1. In the learning information providing site 1, these pieces of user information are registered in a database and used for sending out presents, which will be described later.
In addition, the user dislikes the input of the personal information.
When the button 44 is pressed, no user registration is performed. In this case, the user can receive the learning information providing service, but cannot get a present even if he or she gets a high score.

When the registration of the user is completed, the learning information providing site 1 transmits the display data of the learning condition setting page to the user terminal 3. FIG. 4C shows an example of a learning condition setting page displayed on the user terminal 3. On the learning condition setting page, first, a selection field 45 for selecting a learning course is displayed. In this system, there are a plurality of learning courses, and a type of a setting question to be provided in accordance with the learning course selected based on the user's preference is selected. In the case of FIG. 4C, there are four learning courses: fashion, gourmet, furniture, and gardening, and the user operates the radio button in the selection box 45 to select one of them. In this example, it is assumed that a fashion learning course is selected.

When a learning course is selected, a selection field 46 for presents that can be provided by the advertisement publisher is displayed below the selection field 45 for the learning course. The desired gift item to be selected in the selection field 46 is a gift item that can be obtained as a prize by the user by answering a setting problem of the English conversation to be performed and obtaining a high score. In the selection field 46, bandana, handkerchief, and T-shirt are displayed as gifts, and gifts related to “fashion” selected as the learning course in the selection field 45 are displayed as selection candidates.

After the user operates the selection fields 45 and 46 with a pointing device or the like to select a learning course and a desired present, and presses an OK button 47, the selected content becomes a learning information providing site as learning condition setting information. 1 is sent. Next, the learning information providing site 1 selects an HTML file corresponding to the setting problem to be sent to the user based on the learning course selected by the user, and generates HTML data in which the advertisement data of the advertisement publisher is incorporated. And transmitted to the user terminal 3.

FIG. 5A shows an example of a question page displayed on the user terminal 3. In the figure, an advertisement 51 of an advertising publisher who has made a sponsor contract is displayed on the display screen in addition to an English conversation setting problem 52 provided to the user as learning information. As the advertisement 51, an advertisement having contents related to the learning course selected by the user on the learning condition setting page in FIG. 4C is displayed. In the case of the figure, since the user has selected “Fashion” as the learning course, the advertisement of the sweater of the advertiser related to “Fashion” is displayed as the advertisement 51. It should be noted that the advertisement 51 may be configured not only to display images as shown in the figure, but also to perform advertisement by combining images and sounds such that advertisement is performed by sound together with page display. By displaying the advertisement 51 in the field corresponding to the learning course selected by the user in this manner, the user is highly likely to be interested in the advertisement 51 and can perform advertisement display with a high advertising effect.

In the same figure, a product name 53 related to the advertisement 51 is also embedded in the setting question 52. Thus, the user who solves the setting problem can inevitably use the product name 53 as long as the user solves the setting problem 52, even if he does not see the advertisement 51.
Will read. Further, since the product name 53 is related to the advertisement 51, if the user reads the product name 53 and is interested in it, there is a high possibility of paying attention to the advertisement 51. As described above, in the present embodiment, by embedding a product name or a term related to the advertisement display in the content itself to be provided to the user, it is possible to perform an advertisement display that is more effective than a normal banner advertisement by several steps.

When the user reads the setting question 52, enters an answer in the answer field 54, and presses the answer button 55, the answer field 5
4 is transmitted to the learning information providing site 1 as answer information. The learning information providing site 1 compares the answer information with the correct answer of the setting question to determine the correctness, and generates HTML data of the second question page and transmits it to the user terminal 3. Thereafter, the exchange of the HTML data of the question page and the answer information between the learning information providing site 1 and the user terminal 3 is repeated a prescribed number of times until the final setting question. At this time, an advertisement 51 is also displayed on each question page displayed on the user terminal 3 as in FIG. 5A, and a product name 53 is embedded in the setting question 52. The advertisement 52 and the product name 53 displayed on the question page may be configured to display the same product for all the question pages, or may be configured to display an advertisement of a product of a completely different company for each question page. Is also good.

When the answer information of the final setting question is received from the user terminal 3, the learning information providing site 1 judges whether the final setting question is correct or incorrect, and notifies the user of the learning result from the number of correct answers so far. HTML data is generated and transmitted to the user terminal 3. At this time, if the number of correct answers is equal to or more than the specific value, the user performs a procedure of sending out a gift selected from the learning condition setting page shown in FIG.

FIG. 5B is an example of a page displayed on the user terminal 3 for notifying the learning result. As shown in the drawing, the advertisement page 51 is also displayed on the learning result notification page in addition to the learning result notification 56 similarly to the question page of FIG.

In the example shown in the figure, the result is notified to the user in the rank 57 of S, A, B, C in order of the number of correct answers, and a message 58 corresponding to each rank is displayed therebelow. ing. In the case of the same figure, it was a result that the gift could be obtained soon, so the rank 57 "A rank",
If the message 58 "You can see the present" is displayed and the user who sees it tries again,
Press the Yes button 59 to try again, and to stop, press the No button 60 to exit from the learning information providing service.

As described above, in the learning information providing service of the present embodiment, the user can be motivated to learn, and a high learning effect can be obtained by providing the present according to the learning result. Further, with this configuration, the user receives this service many times for the purpose of giving a gift, and as a result, sees the advertisement 51 and the product name 53 many times, so that a high advertisement effect can be obtained.

FIG. 6 is a diagram showing the configuration of the learning information providing site 1. The learning information providing site 1 manages a WWW server 10 that provides a WWW service to a user who accesses from outside, and a database that manages various data held and managed by the system.
A database server 20 for searching and updating data in accordance with an instruction from 0 is provided. In FIG. 6, the WWW server 1
Although the configuration is such that 0 and the database server 20 are realized on separate information processing devices, these functions may be realized on a single information processing device.

The WWW server 10 has a learning management unit 11 and H
It has a TML file group 12 inside. Learning management unit 11
Are a group of CGI programs for realizing a service for access from the user terminal 3,
Question management section 112, answer management section 113, charging management section 11
4 and a posted advertisement registration management unit 115. Also HTM
The L file group 12 includes the advertisement publisher terminal 2 and the user terminal 3
Is a template of data to be displayed on the screen, and is a set of a plurality of files. Each CG in the learning management unit 11
The I program combines the data obtained from the database server 20 based on the HTML file selected from the HTML file group 12 with the advertisement publisher terminal 2 and the user terminal 3.
To generate HTML data to be transmitted.

The registration management unit 111 manages the registration of the advertiser, provides a registration information page including the contract conditions and the like to the advertiser terminal 2 desiring to publish the advertisement, and sends a reply from the user terminal 3 The registration of the contract is instructed to the database server 20 based on the advertisement insertion registration setting information.
The registration management unit 111 also manages the registration of a user who is to receive a service, and provides a user registration page to the user terminal 3 for prompting the user to input user personal information such as an address and a name. It instructs the database server 20 to register in the user management file 211 based on the input user information. The question management unit 112 manages a setting problem displayed on the user terminal 3, and stores an HTML file corresponding to a setting problem based on learning condition setting information from a user such as a learning course in an HT.
It selects from the ML file group 12, generates data for screen display on the user terminal 3 from the data of the advertisement 51 and the product name 53 obtained from the database server 20, and transmits the data to the user terminal 3. The answer management unit 113
It manages the answer from the user to the setting problem sent by the question management unit 112 and the correctness thereof. The charge management unit 114 manages the number of times an advertisement has been posted on the user terminal 3 for each advertisement publisher, and performs a payment process based on the number of payments on a settlement date using a payment method for each advertisement publisher. . The posted advertisement registration management unit 115 is responsible for processing when a sponsor contract is made with an advertiser, notifies contract conditions to the advertiser terminal 2, and sets up advertisement registration setting information and advertisement information from the advertiser terminal 2. Is registered in the advertisement publisher management file 212 and the advertisement information file 213, and the advertisement publisher is registered.

The database server 20 has a database 21 therein and reads data corresponding to an access request from the WWW server 10 from the database 21 or updates data in the database 21.
The database 21 includes a user management file 211, an advertisement publisher management file 212, and an advertisement information file 21.
3. Advertisement management file 214, point management file 2
15, a billing file 216 and a learning result message file 217. These files are recorded as a database in the database 21. When a data search is requested from the outside together with a search condition such as a keyword, the database server 20 searches the corresponding file and returns a result. .

The user management file 211 is a file in which user information from the registration management unit 111 is registered. FIG. 7 shows a record configuration example of the user management file 211. In the figure, a user ID, a password, a name, an address, an e-mail address, a learning course, and a desired present are stored as user information as user information. Of these, the user ID and password are set at the time of registration.
By inputting the user ID and the password, the user is authenticated by the learning information providing site 1.

The advertisement poster management file 212 is a file for registering an advertisement poster who has made a sponsor contract based on the advertisement insertion registration setting information from the registration management unit 111. FIG. 8 shows a configuration example of the advertisement poster management file 212. In the case of the example shown in the figure, an advertiser ID for identifying each advertiser, a company name of the advertiser, a location, an e-mail address, a learning course for displaying an advertisement, a present to be provided,
The contract date and the period indicating the date to start displaying the advertisement, the period thereof, the method of paying the advertisement insertion fee, and the position information (directory name) of the displayed advertisement in the advertisement information file 213 are recorded. Each information for the advertisement publisher is managed by an advertisement publisher ID assigned at the time of registration, and the learning management unit 11
Each of the CGI programs in the above queries the required information by the database publisher 20 using the advertisement publisher ID, and the database server 20 searches the advertisement publisher file 212 using the advertisement publisher ID as a key.

The advertisement information file 213 is a file for storing advertisement data such as images, sounds, and texts for displaying the advertisement 51 and the product name 53 on the user terminal 3 to the user as shown in FIG. This advertisement information file 213
Has a directory structure inside, and stores advertisement data in each directory for each sponsor or each product to be advertised. The directory name in the advertisement information file 213 where each advertisement data is stored is registered in the advertisement poster management file 211, and the question management unit 112
Is used to generate screen data as shown in FIG.
One or more advertisement data files are read from the corresponding directory in the advertisement information file 213 to generate display data of each page.

The advertisement management file 214 is a management file that associates and manages each setting question provided as learning information and an advertisement posted on a question page displaying the setting question. FIG. 9 shows a record configuration example of the advertisement management file 214. In the example shown in the figure, each record is composed of a set question, and a learning course and a present to be selected by a user when the setting question is presented, an advertiser ID of an advertisement to be displayed, and the same learning course. Number of course questions m, H as a template for displaying the setting questions
File name of the question file in the TML file group 12,
The correct answer to the setting question, the point P (n) obtained by correctly answering the setting question, and the charging point k for the setting question
(N) is recorded as a record.

In response to a learning information service request from the user terminal 3, the question management unit 112 refers to the advertisement management file 214, generates HTML data for displaying a question page on the user terminal 3, and manages the answer. The unit 113 uses the advertisement management file 214 to determine whether the answer from the user is correct or not, and to calculate the acquired score points.
The charging management unit 114 also reads the charging point k (n) from the advertisement management file 214 for the charging point of the advertisement insertion fee, and uses this charging point k (n) to determine the advertisement insertion fee for each advertisement publisher. calculate.

The point management file 215 is a file for managing points acquired by the user. FIG. 10 shows a record configuration example of the point management file 215.
In the example shown in the figure, a record is configured for each user, and one record records a user ID, an answer point, and an advertisement poster ID. The answer management unit 113 records the answer points obtained by the user in the point management file 215. Then, the point management file 215 is checked every predetermined period, for example, every one to two weeks. Notify the advertiser.

Thus, the user can receive the present. Also, the advertiser can know the person who is interested in the product of the company, and can again advertise to this user by direct mail or the like. As a result, more effective advertising can be performed.

The billing file 216 is a file for managing the advertisement publication fee requested by the sponsor. FIG. 11 shows an example of the record configuration of the accounting file. In the case of the figure, one record is composed of a publisher ID, a charging point corresponding to the number of times the advertisement is provided and posted, and an advertisement posting fee calculated by setting the unit price of the charging point k to 10 yen. The unit price of the charging point k is determined at the time of the sponsor contract, and the value is registered in the advertisement management file 214 described above.

The learning result message file 217 is a file for managing messages to be displayed based on the result of the user's result. FIG. 12 shows an example of the file configuration. In the figure, the acquired points, the rank corresponding to the points, and the message displayed together with the rank on the notification page shown in FIG. 5B are recorded in association with each other. When generating the display data of the notification page of the learning result as shown in FIG. 5B, the question management unit 112 uses the learning result message file 217 by using the answer points.
See for a corresponding message.

FIG. 13 is a flowchart showing registration processing of an advertisement poster and advertisement information performed by the advertisement insertion registration management unit 115. Upon receiving the advertisement publication request from the advertisement publisher terminal 2 (step S1), the advertisement registration management section 115.
Outputs a registration information page including the advertisement publication conditions to the advertisement publisher terminal 2 that has transmitted the advertisement publication request as step S2.

On the other hand, when the advertisement posting registration setting information such as the company name and the authentication information is received from the advertisement poster terminal 2 (step S3), the advertisement poster management file 212 is stored in step S4 based on the received information. register. Next, the posted advertisement registration management unit 115 makes an advertisement information storage request for requesting transmission of advertisement information including advertisement data of an advertisement in step S5, and enters a state of waiting for reception of advertisement information in step S6. When the advertisement information is received from the advertisement publisher terminal 2 (step S6, YES), step S7.
Is stored in a predetermined directory of the advertisement information file, and the directory name is registered in the advertisement poster management file 212. And step S9
Then, after transmitting an advertisement insertion information registration notification for notifying the completion of the registration to the advertisement poster terminal 2, the process ends.

FIG. 14 is a flowchart showing the processing performed by the registration management unit 111 during the user registration processing. When the user requests the provision of the learning information service, the registration management unit 1
11 is started, and it is first determined at step S11 whether or not to perform user registration. When the user who has made the service provision request registers as a new user (step S11, YES), the user first sets a user ID, and causes the user to set a password (step S1).
2) Next, the user ID and password, and personal information such as the name and address transmitted from the user are registered in the user management file 211 (step S13). Step S
If the user who made the service provision request in step 11 is not new or the user has refused the user registration (step S11, NO), steps S12 and S13
And skips to step S14.

In step S14, the user is requested to register learning conditions such as selection of a learning course. As a result, if the user does not register the learning condition (step S14, N
O) The process of the learning information providing service ends. If the user selects a learning course or the like and registers learning conditions (step S14, YES), step S15 registers this learning matter in the user management file, and provides processing for question provision and score management processing.

FIG. 15 is a flowchart showing the process of providing questions and managing scores performed by the question management unit 112, the answer management unit 113, and the charging management unit 114. This processing is started after the user registration processing in FIG. 14 is completed. First, step S
As 21, the user refers to the advertisement management file 214 based on the learning course and the present specified by the user in step S <b> 14 of FIG. 14, and specifies a question file name in the HTML file group 12. For example, when the advertisement management file 214 is set as shown in FIG. 9 and the user specifies the learning course C001 and the offer present F001, the specified question file name is AD-Axx. htm, and the xx portion contains the value specified by the pointer n, for example, 01 if n = 1.

Next, at step S22, the incorrect answer table is initialized, and then, at step S23, the pointer n is initialized to "1". FIG. 16 is a diagram showing the configuration of the incorrect answer table. The incorrect answer table is a table for managing whether or not the user has correctly answered each question set in the learning course.

In the case shown in the figure, the number m of all the set questions is 10, and the flags are all set to "1" indicating an incorrect answer in the initialized state. From this state, if the user correctly answers the setting question, the flag flag is changed to “0”, and when the user re-challenges, the setting question with the flag flag = 0 is skipped.

After the initialization process is completed, the flag in the incorrect answer table is checked in step S24. As a result, if flag (n) = 0 (step S2
4, NO) Since the setting problem has already been answered correctly, the process proceeds to step S32. If flag (n) = 1 (step S24, YES), step S2
HTML data in which the file of the nth question file page of the question file name designated as 5 is read from the HTML file group 12 and this is used as a template to incorporate the advertisement information of the advertisement poster specified in the advertisement management file 214. Is generated and transmitted to the user terminal 3. Then, as a step S26, the charge file 216 is updated for the charge corresponding to the insertion of the advertisement.
The system enters the answer waiting state as 7. Then, when an answer to the setting problem is received from the user terminal 3 (step S27,
YES), the received answer and the advertisement management file 214
Is judged by comparing with the answer in step S2.
8). As a result, if the answer is not correct (step S28, N
O), the process is skipped until step S32.

If the answer of the user is correct in step S28 (step S28, YES), first, in step S2
The flag flag of the correct answer is set to “0” as 9 and the correct answer is registered in the incorrect answer table. Then, as step S30, the answer points of the setting questions that have been correctly answered are obtained from the advertisement management file 214, and the obtained answer points are added to the variable P recording the total of the obtained answer points (step S31).

In step S32, the pointer n is incremented by +1. If n has not reached the total number of questions m + 1 (step S33, NO), that is, if all m questions have not been set for the user, the process proceeds to step S32. Step S24
And the above processing is repeated until n = m + 1.

In step S33, if the pointer n has reached m + 1 and the processing for all questions and their answers has been completed (step S33, YES), a learning result message is generated based on the total number of points in the variable P. The corresponding message is read from the file 217, and using this and the HTML file for the learning result notification page in the HTML file group 12, the data of the learning result notification page shown in FIG. (Step S3)
4).

If the user desires to continue the learning information providing service in step S35, the process returns to step S23, and the above process is repeated again. At this time, since the correct answer flag of the setting question that the user has not yet correctly answered is stored in the incorrect answer table in a state of 1, the already set correct answer flag of the correct answer is in the state of 0, so that the step S24 Is skipped, and the user is presented with only the setting problem that was mistaken last time.

In step S35, when the user does not want to continue learning (step S36, NO), the process after updating the point management file as the answer point having acquired the value of the variable P is ended in step S36. FIG.
FIG. 7 is a flowchart showing the process of updating the accounting management file 216 in step S26. This process is performed by the charging management unit 114.

When the charging file updating process is started, a charging point k (n) responding to the designated question file is obtained from the advertisement management file 214 in step S41. Then, as step S42, this is added to and updated to the charging point k of the record of the corresponding advertisement publisher in the charging file 216, and the process is terminated.

FIG. 18 is a flowchart showing a billing / payment process performed by the billing management unit 114 to the advertisement publisher. This processing is in a waiting state until a set date, for example, the last day of the month, and when the set date is reached (step S51, NO),
In step S52, the charging management unit 114 calculates an advertisement insertion fee for each advertisement publisher using the charging file 216. Next, the charge management unit 114 refers to the advertiser management file using the advertiser ID, and performs a settlement process in a format corresponding to each advertiser such as a bank transfer (step S53), and ends the post-processing. .

FIG. 19 is a diagram showing the configuration of each server when the above-described learning information providing service in the present embodiment is realized by a computer program. Each server has a CPU 71, a ROM,
A main storage device 72 and an auxiliary storage device 73 (see FIG.
, An input / output device (I / O) 74 such as a display and a keyboard, and a network such as a modem for making a network connection with another node via a LAN, a WAN, a general line, or the like. It has a connection device 75 and a medium reading device 76 for reading stored contents from a portable recording medium 77 such as a disk or a magnetic tape. In this configuration, each management unit in the learning management unit 11 is executed by loading a CGI program onto the main storage device 72 and executing it by the CPU 71.

In the information processing system of FIG. 19, the program and data stored in a recording medium 77 such as a magnetic tape, a floppy (registered trademark) disk, a CD-ROM, and an MO are read out by a medium reading device 76 and read out. It is downloaded to the main storage device 72 or the auxiliary storage device 73. Each process according to the present embodiment can be realized in software by the CPU 71 executing the program and data.

In this node, application software may be exchanged using a recording medium 77 such as a floppy disk. Therefore, the present invention is not limited to the learning information providing system, and may be configured as a computer-readable recording medium 77 for causing a computer to perform the functions of the above-described embodiments of the present invention when used by the computer. You can also.

In this case, the “recording medium” includes, for example, FIG.
As shown at 0, a removable recording medium 86 such as a CD-ROM, a floppy disk (or an MO, a DVD, or a removable hard disk) detachable from a medium drive device 87 or a network line 83 The storage means (database or the like) 82 in an external device (server or the like) to be transmitted or the main body 84 of the information processing device 81
(RAM, hard disk, etc.) 85 and the like. The programs stored in the portable recording medium 86 and the storage means (database or the like) 82 are loaded into a memory (RAM or hard disk or the like) 85 in the main body 84 and executed.

The detailed specifications of the learning information providing service according to the present invention can be changed in many ways, and the present embodiment shows an example of the present invention, and the method of the learning information providing service according to the present invention is only this method. However, the present invention is not limited to this.
For example, in the present embodiment, each setting question is associated with an advertisement to be posted, but one may be selected indiscriminately from a plurality of advertisements of the same genre using random numbers or the like. In this case, the probability of being selected based on the random value may be one of the contract conditions determined at the time of sponsor contract. The difficulty of the setting problem may be changed according to the type of the selected present. Furthermore, instead of providing the type of the learning course based on the user's hobby preference such as "fashion", a configuration in which a learning course is provided for each advertisement publisher, for example, a "XX store" course can be adopted. The user information registered in the user management file 211 also becomes a list of people who are interested in the items shown in the learning course. Further, the data in the user management file 211 can be used to analyze a trend of a user's preference. Then, such information may be provided to the advertiser or another contractor.

[0067]

According to the present invention, it is possible to provide a learning information providing service with a high learning effect free of charge using a network. In addition, the advertisement poster can display an advertisement that matches the user's preference, and can post an advertisement that has a higher advertising effect than a normal advertisement.

Further, by embedding the advertisement information in the provided learning information itself, a higher advertisement effect can be obtained, and an advertisement display with a high probability that the user views the advertisement can be realized. Further, according to the present invention, it is possible to realize the settlement of the advertisement publication fee corresponding to each advertisement poster to the advertisement poster.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of an embodiment.

FIG. 2 is a diagram showing an exchange between a learning information providing site and an advertisement publisher terminal when a sponsor contract is concluded.

FIG. 3 is a diagram showing exchanges performed between a user terminal and a learning information providing site when performing a learning information providing service.

FIG. 4A is a diagram illustrating an example of a top page, and FIG. 4B is a diagram illustrating an example of a user registration page.

5A is a diagram illustrating an example of a question page, and FIG. 5B is a diagram illustrating an example of a page for notifying a learning result.

FIG. 6 is a diagram showing a configuration of a learning information providing site.

FIG. 7 is a diagram illustrating an example of a record configuration of a user management file.

FIG. 8 is a diagram illustrating an example of a record configuration of an advertisement publisher management file.

FIG. 9 is a diagram illustrating an example of a record configuration of an advertisement management file.

FIG. 10 is a diagram illustrating an example of a record configuration of a point management file.

FIG. 11 is a diagram illustrating an example of a record configuration of a billing file.

FIG. 12 is a diagram showing an example of a learning result message file.

FIG. 13 is a flowchart showing registration processing of an advertisement poster and advertisement information.

FIG. 14 is a flowchart showing a user registration process.

FIG. 15 is a flowchart showing a process for providing questions and managing scores.

FIG. 16 is a diagram showing a configuration of an incorrect answer table.

FIG. 17 is a flowchart showing a charging management file update process.

FIG. 18 is a flowchart showing a charging settlement process.

FIG. 19 is a system environment diagram of a computer system serving as a server.

FIG. 20 is a diagram illustrating an example of a storage medium.

[Explanation of symbols]

 1 Learning Information Providing Site 2 Advertisement Publisher Terminal 3 User Terminal 4 Internet 10 WWW Server 11 Learning Management Unit 20 Database Server 21 Database 111 Registration Management Unit 112 Question Management Unit 113 Answer Management Unit 114 Billing Management Unit 115 Posted Advertising Registration Management Unit 211 User management file 212 Advertising publisher management file 213 Advertising information file 214 Advertising management file 215 Point management file 216 Billing file 217 Learning result message file ^//

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G09B 7/02 G09B 7/02

Claims (8)

[Claims] 1. A learning information providing system for providing a learning service to a user via a network, comprising: a learning information storage unit for storing learning information to be provided to the user; and an advertisement provided by an advertisement publisher. Advertisement information storage means for storing information in association with the learning information; user management information registration means for receiving and storing an application for a learning service together with learning conditions desired by the application user; and storing the information in the user management information registration means. Providing a learning problem including a learning page including learning information selected from the learning information storage means according to the learning conditions and advertisement information selected in association with the learning information from the advertisement information storage means, and providing the user with a learning page; Means, and a learning information providing system, comprising: 2. The method according to claim 1, wherein the setting problem providing means selects, from the learning information storage means, learning information next to the provided learning information every time there is an answer to the learning information, and stores related advertisement information in the advertisement information storing means. 2. The learning information providing system according to claim 1, wherein a new learning page including the learning information and the advertisement information selected from the means is created and provided. 3. The learning condition includes a learning type desired by the user and a view type provided when a learning result is equal to or more than a predetermined rule, and the learning information is selected from the learning type and the view type. 3. The learning information providing system according to claim 1, wherein the setting questions are related questions, and the set of related setting questions includes a group of related setting questions. 4. The setting problem providing means inserts second advertisement information into the learning information, and a learning page including the learning information into which the second advertisement information is inserted and the advertisement information related thereto. The learning information providing system according to any one of claims 1 to 3, wherein the learning information providing system creates and provides a learning information. 5. The learning information providing system according to claim 4, wherein the advertisement information and the second advertisement information are provided by the same advertisement poster. 6. The learning information providing system according to claim 4, wherein the second advertisement information is a product name of the advertisement information. 7. The learning according to claim 1, further comprising charging management means for performing charging and settlement for each advertisement publisher based on the number of times the advertisement information is provided by a user. Information provision system. 8. When the program is executed by a computer,
A computer-readable recording medium storing a control program for causing the computer to perform control for providing learning information to a user, the control medium storing learning information to be provided to the user, Control for storing the advertisement information associated with the learning information, control for receiving the application for the learning service together with the learning conditions desired by the application user, and learning information selected according to the stored learning conditions and the learning information. A storage medium storing a control program for causing a computer to execute a control for creating a learning page including advertising information selected in relation to the user and providing the user with the learning page.