KR20000058969A - Network based instant lottery banner advertisement method and system - Google Patents

Abstract

PURPOSE: A banner advertisement method including instant lottery ticket based on network and its system are provided to allow the user to visit a web page of sponsor and to maximize the advertisement effect by causing the curiosity of user by instant lottery ticket included in banner advertisement. CONSTITUTION: A banner advertisement method including instant lottery ticket based on network is composed the steps of;connecting to a web page of sponsor by using URL(Uniform Resource Locator)(310);transmitting a banner advertisement to a sponsor server and outputting the banner advertisement to a prescribed position of the web page(320);determining whether the user see an instant lottery ticket included in the banner advertisement(330);scratching the banner advertisement with a mouse(340);generating a special window when the user win the lottery ticket(350,360);outputting a personal information input form which inputs a personal information of the user when the user click the special window(370);and transmitting the inputted personal information to an advertisement server and storing the personal information to a personal information database(380).

Description

Network based instant lottery banner advertisement method and system

The present invention relates to a network-based instant lottery banner advertising method and system for checking the presence of a lottery ticket on the fly using a banner advertisement output on the member company web page.

In general, with the rapid increase in the number of Internet users, the number of websites that Internet users can visit is also rapidly increasing. Websites on the Internet make sales in a variety of ways, but it's common to post banner ads on your own web pages, especially when you've received an advertiser's ad.

Currently, the number of websites existing on the Internet is innumerable, and even if a banner advertisement is posted on a website, there are not many people visiting the website except for a specific site.

Banner advertisements are generally simple box-shaped advertisements that occupy some side of a web page, so that when a user clicks on them, a more in-depth advertisement can be displayed or the advertiser's website can be accessed.

However, a typical banner advertisement is not interested in the user, so the clickthrough rate is very low, so it is difficult to expect an advertisement effect. Therefore, various methods for increasing the clickthrough rate have been developed.

The most common case for increasing the clickthrough rate is to provide a reward in response to a time when a user clicks on a banner advertisement to view the advertisement.

Or, by attaching a coin icon to a banner advertisement, for example, an event related to the banner advertisement is displayed to induce the user's participation, and a method of rewarding a predetermined time in response to the time of viewing the advertisement is also performed ( Example: Gold Bank, No Money).

In this case, the predetermined reward may be an instant lottery ticket or cyber money.

For example, when a user who is a registered member of a specific website accesses a website through the Internet and clicks a banner advertisement, the user moves to an advertiser site linked with the banner advertisement. Next, participate in a predetermined event on the advertiser homepage that is open to the advertiser site. After the participation in the event is terminated by accessing the advertiser homepage, return to the website again.

At this time, the website checks how much time a member spends on which banner advertisement and stores a predetermined reward in a member database. Rewards may be made immediately or may be paid after a certain amount of compensation has been accumulated.

While the above method is an incentive for the user to click on the banner advertisement, the ordinary user does not click on the banner advertisement just because there is an event. There is a need for incentives to make this possible.

Accordingly, the present invention has been made in view of the above problems, and allows the user to check whether the lottery is won through the instant lottery included in the banner advertisement, and to the advertiser site for registration of personal information due to the winning of the lottery. Access to provide an incentive for users to visit advertiser web pages.

Another object of the present invention is to include an instant lottery in the banner advertisements to prompt the user with curiosity as a banner advertisement to provide the maximum banner advertising effect.

1 is a schematic diagram of a network-based instant lottery banner advertising system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating a data flow in a member company server and an advertisement server when a user operates an instant lottery banner advertisement in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

3 is a flow chart illustrating a method for confirming whether a user wins an instant lottery ticket using a banner advertisement in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Figure 4 is a schematic diagram of a network-based instant lottery banner advertising system according to another embodiment of the present invention.

5 is an exemplary diagram showing a failure of winning an instant lottery ticket when a user scratches a banner advertisement with a mouse in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Figure 6 is an exemplary view showing that in a network-based instant lottery banner advertising system according to an embodiment of the present invention, the instant lottery is won when the user scratches the banner advertisement with a mouse.

7 is an exemplary diagram showing an input form for inputting personal information when a user wins a lottery in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

<Explanation of symbols for main parts of drawing>

110, 410: user 120, 130, 140: member company server

150, 420: Advertiser 160: Ad Server

430 operation web page 450 operation server

In order to achieve the above object, according to a preferred embodiment according to an aspect of the present invention, the step of transmitting a banner advertisement to the member company server in response to a user's access request, the member company if the banner advertisement is scratched by the user Transmitting the instant lottery information to a server, wherein the instant lottery information includes at least one of text, an image, a video, and an animation; and when the instant lottery of the banner advertisement is won, the personal information input by the user. It may provide a network-based instant lottery banner advertising method comprising the step of receiving information, and a system and apparatus corresponding thereto.

According to another preferred embodiment according to an aspect of the present invention, the step of outputting a banner advertisement to the operation web page at the same time as the user's connection request, instantaneous lottery information to the scratched position when the banner advertisement is scratched, where the instant lottery Information includes at least one of text, an image, a video, and an animation; and when winning the instant lottery of the banner advertisement, transmitting the personal information input by the user to an advertiser server. It is possible to provide a network-based instant lottery banner advertisement method and a corresponding system and apparatus.

According to another preferred embodiment according to an aspect of the present invention, the step of outputting a banner advertisement containing an instant lottery ticket in response to a user's access request to the operating web page, the instantaneous rear of the banner advertisement according to the left and right movement of the mouse A network-based instant lottery banner advertisement method and system corresponding to the step of recognizing whether or not the lottery is won, and if the instant lottery ticket of the banner ad is won, transmitting the personal information input by the user to an advertiser server; A device can be provided.

According to a preferred embodiment provided with an instant lottery banner advertisement method using a network and a corresponding system and apparatus, the banner advertisement including the instant lottery is characterized in that a banner advertisement image file is overlaid on the instant lottery image file. .

According to another preferred embodiment provided with an instant lottery banner advertisement method using a network and a corresponding system and apparatus, it is characterized by using a personal information database including postal code, address, bank and account number.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 shows a schematic diagram of a network-based instant lottery banner advertising system according to an embodiment of the present invention.

Referring to FIG. 1, the network-based instant lottery banner advertisement system includes an advertisement server including an advertisement document constructed by an advertisement request of an advertiser, an advertisement company that operates the advertisement server, and is registered as a member in advance and registered in the advertisement server. It includes a member company server for outputting the advertisement on the member company web page.

The ad server stores an advertisement to be advertised by the advertiser as a document or video file as an advertisement database, transmits the corresponding advertisement at the request of the member company server, and the user scrapes a banner advertisement with a mouse to win or lose the lottery. The information is transmitted to the member company server, and the personal information of the user who wins the lottery is received and stored in the member database.

The member company server contracts with the advertising company in advance, and outputs a banner advertisement of the advertising company on its web page, and is exposed as the user selects and scrapes the banner advertisement displayed on the member web page. The advertisement server requests information on whether or not the lottery is won, and transmits the personal information input in a separate window output by the user to win the lottery.

Therefore, when the user accesses the member company server on the Internet, the member company web page is generated-At this time, the banner advertisement of the advertisement server is output through the member company web page-and the user checks whether the instant lottery is won through the banner advertisement. In order to scrape the banner advertisement with a mouse, it is output whether or not the instant lottery is won.

If you win the instant lottery, a separate window is created, and when the user clicks the window, an output screen for inputting the user's personal information is generated, and the user inputs predetermined information on the output screen to advertise the personal information. In this case, it is stored in the member database of the advertisement server, and the advertisement company transmits information on the winning prize to the user.

2 is a flowchart illustrating a data flow in a member company server and an advertisement server when a user operates an instant lottery banner advertisement in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Referring to FIG. 2, first, when a user connects to a member company server (step 210), an advertisement server transmits a banner advertisement stored in an advertisement database to a member company server (step 280), and the member company server displays the banner advertisement. Output via the web page (step 220).

The banner advertisements vary from small to large and include text, images, videos, and animations.

The output position of the web page of the banner advertisement can be selected and output by selecting the position and size of the banner advertisement through the designation of the coordinate point in the program of the member company server.

Alternatively, the position, size and output time of the banner page can be determined by the agreement with the member companies and the advertisement manager in advance.

The banner advertisement requested from the advertiser is stored in the advertisement database in the form of a picture, text or video file.

The user scratches the banner advertisement with a mouse to check whether the instant lottery is won using the banner advertisement output on the web page (step 230).

At this time, when the user moves the mouse cursor to the position of the banner advertisement, a guide window is generated separately to inform the user of the banner advertisement instant lottery.

The separate guide window is not generated in some cases, and instead of the separate guide window, information about the instant lottery ticket may be included in a predetermined portion of the banner advertisement in advance.

In this case, an indication that an instant lottery is written in a predetermined position of the banner advertisement in advance allows the user to immediately check whether the instant lottery has been won.

When the user scratches the banner advertisement with the mouse and recognizes it, the member company server requests the advertisement server for information on whether or not the lottery is won, and the advertisement server transmits the information about the winning or failing to the member company server (step 290). ), The member company server outputs the information about the lottery winning to the same position as the banner advertisement.

The information about the lottery winning may be a picture or text, and the picture or text is stored in the lottery database as a picture file.

For example, information about the winning or failing of the lottery is stored in advance in the lottery database, and upon receiving a request for confirmation of the winning or failing of the lottery from the member company server, information about the winning or failing of the lottery is arbitrarily transmitted.

In this case, the program of the advertisement server is set in advance so that more information about the failure may be transmitted than the winning of the lottery.

The user can check the presence or absence of winning the lottery at the same time as scratching the banner advertisement (step 240), and if a lottery is won (step 250), a separate window is generated (step 260).

If a "knock" is output when the user scratches the instant lottery ticket, the user clicks on the "knock" to generate a guide window explaining the next trick to win, and the "win" is the user wins the "win". When clicked, information about the winning amount or the winning prize may be output.

The user clicks on a separate window (step 270) and is connected to an advertisement server. The advertisement server transmits the input form read from the personal information database to the member company server, and the member company server sends the personal information input form. The personal information that is output through the web page and input by the user is stored in the member database of the advertisement server (step 300).

3 is a flowchart illustrating a method for confirming whether a user wins an instant lottery ticket using a banner advertisement in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Referring to FIG. 3, a user first accesses a web page using a URL address (step 310).

In this case, it is assumed that the web page is a member company web page.

Next, as soon as the user accesses the member company web page, the advertisement server transmits the banner advertisement in the advertisement database to the member company server, and the member company server outputs the banner advertisement to a predetermined position of the member company web page (step 320).

Next, when the user's mouse cursor is at the banner advertisement position, a guide window is generated to output a description of the instant lottery banner advertisement, and the member company server determines whether the user's mouse position is at the banner advertisement position. By doing so, the user recognizes whether or not to confirm the winning of the instant lottery through the banner advertisement (step 330).

Next, the user decides to view the instant lottery through the banner advertisement, and the banner advertisement is scratched by moving the mouse to the banner advertisement position and moving left and right while pressing the button of the mouse (step 340).

In more detail, when a user places a mouse on a banner advertisement and presses a button of the mouse, the member company server operates a scratching program, and when the user moves from side to side while pressing the button of the mouse, the member company server The controller detects a movement point of the mouse and scratches a banner advertisement area corresponding to the movement point of the mouse.

When the member company server detects a user's banner advertisement scratching, and requests information about whether to win the instant lottery to the advertising server, the advertising server transmits the winning information stored in the lottery database to the member company server, the member company server Outputs the winning information to a banner advertisement position on a member company web page.

On the other hand, in another embodiment, when a user accesses a member company web page and outputs a banner advertisement from the advertisement server to the member company web page, the advertisement server informs the back side of the banner advertisement in advance whether to win the lottery. It can also be transmitted to the member company server.

That is, the banner advertisement is initially stored in the advertisement database, and the lottery information is stored in the lottery database. If the advertisement request is received from the member company server, the banner advertisement and the lottery information are read out and the banner advertisement file is overwritten on the lottery information file, and the banner advertisement is transmitted to the member company server.

At this time, the lottery information includes winnings, failures, prizes, and is randomly extracted.

On the other hand, as another embodiment, it may be set constant without randomly extracting the lottery information.

That is, for example, a plurality of users may win a lottery ticket once when confirming an instant lottery ticket, or a method of giving a lottery ticket by scratching a banner advertisement to one million people may be set in advance as an advertisement server program.

Next, if the user wins by scratching the banner advertisement with the mouse (step 350), a separate window is created (step 360).

The window displays "Congratulations, click here."

On the other hand, in some cases, when the user scratches the banner advertisement with a mouse, the user can directly access the advertisement website by outputting the prize and clicking the prize linked to the advertisement website.

Next, when the user clicks "here" with a mouse, a personal information input form for inputting personal information is output (step 370).

Next, the personal information input by the user is transmitted to the advertisement server, and the advertisement server stores the personal information in the personal information database (step 380).

Figure 4 shows a schematic diagram of a network-based instant lottery banner advertising system according to another embodiment of the present invention.

Referring to FIG. 4, the network-based instant lottery banner advertisement system is similar to that of FIG. 1, but the webpage is operated by the advertiser by a contract with an operator who directly runs a webpage without requesting an advertisement from an advertising agency. The advertiser's advertisement is placed on the board and the advertiser receives a predetermined price from the advertiser in return.

In this case, the instant lottery is combined with the banner advertisement when the advertisement is loaded, thereby inducing the curiosity of the user. And the operation of the instant lottery determines by the contract between the advertiser and the operator who will pay for the instant lottery operation.

The network-based instant lottery banner advertisement system includes an operation server for constructing an advertisement and a user who uses the advertisement server.

The operation server includes an advertisement database for storing banner advertisements according to an advertisement request of an advertiser, and a lottery database containing information on whether an instant lottery is won by scratching a banner advertisement of a user.

The banner advertisement includes text, image, video, and animation.

When the banner advertisement is output to an operation web page, information about whether to win a lottery ticket may be included in the banner advertisement, and only a banner advertisement is first output to the operation web page, and a user later displays the banner advertisement with a mouse. At the same time, the information on whether or not to win the lottery ticket may be output to the banner advertisement position output to the operation webpage.

First, a user connects to an operation server to output an operation web page and at the same time a banner advertisement is output to a predetermined position of the operation web page.

Then, when the user moves the mouse to the banner advertisement position, a guide window is generated, and the user reads the description of the instant lottery of the guide window and determines whether to win the instant lottery through the banner advertisement.

When the user moves the center area of the banner advertisement from side to side while clicking a mouse, the banner advertisement is scratched and at the same time, whether the instant lottery is won or not.

If winning the instant lottery, a message is output to congratulate the winning and click on a predetermined part, and when the user clicks with a mouse, the user is connected to an advertiser web page and the user inputs personal information on the advertiser web page.

5 is an exemplary diagram illustrating a failure of winning an instant lottery ticket when a user scratches a banner advertisement with a mouse in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Referring to FIG. 5, a banner advertisement of a movie company is output on the webpage on a webpage operated by the Chosun Ilbo.

The film company signs a contract with the Chosun Ilbo and posts a banner advertisement on the Chosun Ilbo's web page, and delivers the cost to the Chosun Ilbo.

When the user scrapes the banner advertisement of the movie company with the mouse, the user is immediately informed whether the lottery is won.

FIG. 5 illustrates a case where the user fails to win the instant lottery ticket by "boom" as a result of the user moving the banner advertisement to the left or right by pressing a button with the mouse.

6 is an exemplary view showing that in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention, an instant lottery is won when a user scratches a banner advertisement with a mouse.

Referring to FIG. 6, as in FIG. 5, a banner advertisement of a movie company is output on a web page of the Chosun Ilbo, and when the user moves the banner advertisement left and right while pressing a button of the mouse, As the banner advertisement is scratched, it is confirmed whether the instant lottery is won.

FIG. 6 shows that the instant lottery is won, the word “winning” is displayed as the portion where the banner advertisement is scratched, and the message window “Congratulations! Please click here” is generated.

When the user presses "here" in the message window, an input form as shown in FIG. 7 is generated.

FIG. 7 is an exemplary diagram illustrating an input form for inputting personal information when a user wins a lottery in a network-based instant lottery banner advertisement system according to an exemplary embodiment of the present invention.

Referring to FIG. 7, when a user scratches a banner advertisement with a mouse and wins an instant lottery ticket, in FIG. 6, a personal information input form generated by pressing “here” with a mouse, the user may include a name, social security number, e-mail address, Enter your birthday, postal code, address, mobile phone number, bank and account number.

Here, the address is a place for delivering the prizes won in the instant lottery, and the bank and account number is the place where the user scrapes the instant lottery and sends the winning amount.

When the input form is completed and the confirmation button is pressed, the personal information is transmitted to the advertisement server, and the advertisement server stores the personal information in the personal information database.

In addition, the advertisement operator searches for the winning user and delivers the winning amount and the prize to the corresponding user.

On the other hand, while described above with reference to a preferred embodiment of the present invention, those skilled in the art that the present invention without departing from the spirit and scope of the invention described in the claims below It will be understood that various modifications and changes can be made.

According to the present invention made as described above, by introducing an instant lottery ticket in a banner advertisement, by inducing the user to induce curiosity as a banner advertisement, it is possible to maximize the advertising effect.

In addition, it is possible to make the user actively visit the advertiser web page by confirming whether the lottery is won through the instant lottery included in the banner advertisement and by accessing the advertiser site to register the personal information due to the lottery winning. .

Claims (16)

In the network-based instant lottery banner advertising method to check whether the lottery winning on the fly by using the banner advertising output on the member company web page based on the ad server running the instant lottery banner advertising, Transmitting a banner advertisement to a member company server in response to a user's access request; If the banner advertisement is scratched by a user, transmitting instant lottery information to the member company server; Receiving personal information input by the user when an instant lottery ticket of the banner advertisement is won Network-based instant lottery banner advertising method comprising a. In the network-based instant lottery banner advertising method of operating the instant lottery banner advertisement by a contract with an advertiser and confirming whether or not to win the lottery on the fly using the banner advertisement output on the web page, Outputting a banner advertisement to an operation webpage in response to a user's access request; If the banner advertisement is scratched, outputting instant lottery information to the scratched position; When the instant lottery ticket of the banner advertisement is won, transmitting the personal information input by the user to an advertiser server. Network-based instant lottery banner advertising method comprising a. In the network-based instant lottery banner advertising method of operating the instant lottery banner advertisement by a contract with an advertiser and confirming whether or not to win the lottery on the fly using the banner advertisement output on the web page, Outputting a banner advertisement including an instant lottery ticket to an operation webpage in response to a user's access request; Recognizing whether an instant lottery win corresponds to the banner advertisement scratched by a user; When the instant lottery ticket of the banner advertisement is won, transmitting the personal information input by the user to an advertiser server. Network-based instant lottery banner advertising method comprising a. The method of claim 3, Banner advertisement including the instant lottery, The network-based instant lottery banner advertising method, characterized in that the banner lottery image file overwrite the instant lottery image file. The method according to claim 1 or 2, The instant lottery information Network-based instant lottery banner advertising method comprising at least one of text, images, video, animation. The method according to any one of claims 1, 2 or 3, Personal information database including postal code, address, bank and account number Network-based instant lottery banner advertising method, characterized in that using. In the network-based instant lottery banner advertising system that checks whether or not to win the lottery on the fly by using the banner advertisement displayed on the member company web page based on the ad server running the instant lottery banner advertising, A memory in which a program is stored; A processor coupled to the memory to execute the program; The processor by the program, Transmitting a banner advertisement to a member company server in response to a user's access request; If the banner advertisement is scratched by a user, transmitting instant lottery information to the member company server; Receiving personal information input by the user when an instant lottery ticket of the banner advertisement is won Network-based instant lottery banner advertising system, characterized in that to execute. In the network-based instant lottery banner advertising system that operates the instant lottery banner advertisement by a contract with the advertiser, and checks whether the lottery wins immediately by using the banner advertisement displayed on the web page, A memory in which a program is stored; A processor coupled to the memory to execute the program; The processor by the program, Outputting a banner advertisement including an instant lottery ticket to an operation webpage in response to a user's access request; Recognizing whether an instant lottery win corresponds to the banner advertisement scratched by a user; When the instant lottery ticket of the banner advertisement is won, transmitting the personal information input by the user to an advertiser server. Network-based instant lottery banner advertising system, characterized in that to execute. The method of claim 8, Banner advertisement including the instant lottery, The network-based instant lottery banner advertising system, characterized in that the banner lottery image file overwrite the instant lottery image file. The method according to claim 7 or 8, The instant lottery information Network-based instant lottery banner advertising system comprising at least one of text, images, video, animation. The method according to claim 7 or 8, Personal information database including postal code, address, bank and account number Network-based instant lottery banner advertising system, characterized in that using. In the network-based instant lottery banner advertising device that checks whether the lottery winning on the fly by using the banner advertising output on the member company web page based on the ad server running the instant lottery banner advertising, A transmission unit which transmits a banner advertisement to a member company server in response to a user's access request, and transmits instant lottery information to the member company server when the banner advertisement is scratched by the user; Receiving unit for receiving the personal information input by the user, if the instant lottery ticket of the banner ad wins Network-based instant lottery banner advertising device comprising a. In the network-based instant lottery banner advertising apparatus that operates the instant lottery banner advertisement by a contract with the advertiser, and checks whether the lottery winning on the fly using the banner advertisement output on the web page, An output unit configured to output a banner advertisement including an instant lottery ticket to an operation webpage in response to a user's access request; A recognition unit for recognizing whether or not to win an instant lottery ticket corresponding to the banner advertisement scratched by a user; When the instant lottery ticket of the banner ad wins, the transmission unit for transmitting the personal information input by the user to the advertiser server Network-based instant lottery banner advertising device comprising a. The method of claim 13, Banner advertisement including the instant lottery, The network-based instant lottery banner advertising device, characterized in that the banner lottery image file overwrite the instant lottery image file. The method according to claim 12 or 13, The instant lottery information Network-based instant lottery banner advertising device comprising at least one of text, images, video, animation. The method according to claim 12 or 13, Personal information database including postal code, address, bank and account number Network-based instant lottery banner advertising device, characterized in that using.