KR20010081235A - An Advertisement Technique for the Internet - Google Patents

Abstract

PURPOSE: An advertisement technique for the Internet is provided to increase the effect of an advertisement by sending money for prizewinning or gifts or accumulating electronic money, and by automatically linking to a web site of the window. CONSTITUTION: An advertiser requests for a sticker lottery advertisement to an event web site operator(S100). The operator manufactures the advertisement on the advertiser's request(S101) and operates an advertisement and lottery program(S102). It is judged whether a user is connected(S103). It is judged whether the user is a member(S104). In case that the user isn't a member, the user makes out an application form(S105). The user inputs an ID and a password(S106). Various advertisements are loaded(S107). The user moves a pointer of a mouse to a window for the sticker advertisement(S108). The user scratches a scratch part of the window(S109). All sorts of sound effects are generated(S110). Contents of prizewinning are displayed(S111). Words or logos for prizewinning are outputted(S112). A gift or money for prizewinning is sent(S113). The user maintains the present web site(S114). It is judged whether the user is connected(S115). It is judged whether the window is scratched(S117). The user performs a surfing for another window(S118).

Description

An Advertisement Technique for the Internet}

The present invention relates to an advertisement technique for the Internet, and more particularly, a lottery function is added to one side of an advertisement window appearing on a website when surfing by accessing a website on a user Internet of the Internet. It relates to an advertising technique for the Internet that allows the user to see the advertisement.

Currently, the internet network is growing faster than any other media (radio, TV, cable broadcasting, etc.) due to the exponential increase in the number of Internet users, and the possibility of future development is highly appreciated. Such a medium called the Internet network has the potential to cause huge demand market, and thus the advertisement is expanding through the Internet, breaking the existing advertising method.

As such, companies aiming for more effective advertising are concentrating their budget on advertising through media such as computer communication and internet network, and the effect is also gradually improving, making the Internet network one of the full-fledged mass media.

The characteristics of advertisements through the internet network can be divided into several categories, and they can be divided into interrelationship, one-to-one advertisement, distribution network secured by advertisement itself, accurate customer information provision and effectiveness measurement, which can be related marketing. And, it is easy to customize, can be directly sold, can be targeted advertising, the customer's response immediately appears, there is an advantage that can be measured.

Advertisement using the internet network with this advantage is suggested as the only alternative to overcome the limitations of the general mass media, and the advertisement through the internet is not only a change of the existing paradigm but also a status of the strongest market competition in the future. We believe it will be possible to secure

Such types of Internet advertising include banner type, protrusion type, and transmission type, and banner type is a bar-shaped advertisement in the form of a text or image in a part of a web page. In addition, in the case of the protruding type, the new window is formed while the web page is downloaded, and the advertisement effect can be enjoyed through a single exposure. In addition, in the case of the transmission type, it is possible to advertise in a dedicated browser including an advertisement window, and there is an advantage that target advertisement is possible and animation or sound effect can be expected.

As described above, when surfing the web site by accessing the PC communication or the Internet, one or more advertisement windows are formed on the web site.

However, when there are too many advertisement windows devoted to a surfing website, users of the Internet do not browse or ignore the advertisement windows by clicking the advertisement windows, and thus the problem of maximizing the effect of advertisements on the Internet has been exposed.

In other words, advertisements are mostly made up of image ads, product introductions, or public relations, and these advertisements are banners or graphics that are most visible to users or offer special events or products by advertisers and programmers. Is often inserted, but this is also common to the user.

Therefore, to advertise on the website has a tremendous advertising effect, but if the user does not click the corresponding advertising window, the advertising effect is reduced by that much.

The present invention has been made in view of the above, by constructing a professional lottery website, the user (netizens, Netizen) while surfing the Internet website corresponding to the user to put a lottery function on one side of the advertisement window configured on the website screen Scrape a sticker-type lottery ticket, depending on whether or not to win the prize money, prizes or prizes in electronic money, and automatically linked (Link) to the website of the ad window so that the user can see the ad window interesting At the same time, to provide an advertising technique for the Internet to increase the advertising effect.

In addition, the present invention, when the user moves the pointer on the screen with a mouse lottery ticket configured at one end of the lottery ticket and the effect of scratching at the same time, outputs the sound effect according to the winning, the corresponding website within a certain time The purpose is to restrict access to the lottery to continue scratching by reconnecting to.

1 is an embodiment of a screen showing a professional lottery event website for the Internet according to the present invention,

2 is a block diagram showing a scratching state of a sticker type lottery ticket according to the present invention,

3 is a flowchart of a professional lottery event website as an advertisement technique for the Internet according to the present invention;

4 is a flowchart of an advertiser's website with an advertisement technique for the Internet according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: website screen 12: website domain

14: Lottery window 15: scratch

16: Ad window 17: Mouse pointer

The present invention, in order to achieve the above object, the step of requesting a sticker-type lottery advertisement from the advertiser, the step of producing a corresponding sticker-type lottery program, and constituting and operating a lottery program in a professional website for lottery advertising Steps to determine whether there is a user (netizen) access to the lottery advertising-type professional website, and to determine whether the user is a member when the website is connected, and if not a member to register and apply as a member Creating a website, logging in to a website by inputting an ID and password, loading and displaying various event advertisements, placing a user's mouse pointer on a sticker-type lottery ticket, The user scratches the sticker-type lottery ticket with the mouse pointer, and the sound effects are generated when the lottery ticket is scratched. Step, displaying the winning contents after the lottery is scratched, generating a corresponding sound effect according to the winning, winning or winning degree, and mailing or accumulating the corresponding product or amount at the time of winning. And maintaining or moving the current website after the scratching of the lottery is completed, determining whether to reconnect to the lottery advertising website, and determining whether the sticker-type lottery has been scratched on a corresponding day or time. And, in the event of scratching the lottery, after outputting the guidance, the user continues to surf or end the special lottery event website or advertiser website is characterized in that performed.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is an embodiment briefly showing a screen for a professional lottery event website for the Internet according to the present invention.

The professional lottery event website screen 10 is a screen through a general Internet Explorer or Netscape, and access is made by input of a website domain 12 corresponding to a corresponding internet address. Various kinds of advertisement windows 16 are configured on the website screen 10, and a sticker type lottery window 14 having a lottery function is configured at one side of the advertisement window 16. The sticker-type lottery window 14 has a scratch portion 15 formed on its surface so that it can be scratched with a mouse pointer. The advertisement window 16 displays a banner advertisement and links to a corresponding website by the click of a mouse. In the advertisement window 16, a video or a still image may be expressed in addition to the banner advertisement.

The lottery window 14 may be selectively applied to any one of a stamp type, a circle, a polygon, or a logoated form.

The advertisement window 16 is programmed to be recognized as a personal ID or a CPU of a personal computer or as a base of a personal computer to prevent copying.

The sticker-type lottery window 14 shows a scratching state of the lottery ticket in FIG. 2. When the mouse pointer 17 is placed on the scratch portion 15 of the lottery window 14 and moves up, down, left, or right, the scratch portion 15 is scratched. It is preferable that the inner surface be displayed at the scratched position. At this time, it is preferable to generate a sound effect to be scratched according to the scratch of the lottery, and to output a variety of sound effects depending on the degree of winning or squatting or winning in a state where the inner surface is peeled off by a predetermined percentage. For example, it may output a breadcrumb or an intermittent sound or a short sound, or may output a recorded voice.

The advertisement technique for the Internet of the present invention is described through the flow of the professional lottery event website of FIG. 3 and the advertiser website of FIG. 4 as follows.

First, the professional lottery event website requests a sticker-type lottery advertisement from the event website operator corresponding to the advertiser in step S100, and the event website operator requests a sticker-type lottery program corresponding to the advertiser in step S101. After the production by the step (S102) in the professional website to configure and operate the advertising and lottery program.

At this time, in step S103, it is determined whether there is a connection of a user (netizen) while operating the lottery advertisement type professional website through the Internet. In step S104, when access to the website is made, it is determined whether the user is a member, non-member, or guest. In step S105, if the user is not a member, the user registers and fills out an application form.

If the user is a member in step S106, the user logs in to the website by inputting an ID and password. When the login is made, in step S107, various event advertisements are loaded and displayed on the screen of the website.

In step S108, the user places the pointer 17 of the mouse on the sticker-type lottery window 14, and in step S109, the user moves the scratch portion of the sticker-type lottery window 14 to the pointer 17 of the mouse. 15), and in step S110, the lottery window 14 is scratched and various sound effects are generated at the same time. In step S111, the lottery window 14 is scratched to display the winning contents.

In step S112, the scratching part 15 is scratched, and the writing or logo for the winning is output on the inner surface, and a corresponding sound effect according to the winning or squatting or winning degree is generated, and the corresponding at the time of winning in step S113. The goods or amount to be mailed or earned in electronic money.

When the scraping operation of the lottery window 14 is completed in step S114, the current website is maintained or moved by the user.

On the other hand, it is determined in step S115 whether the same user has reconnected to the lottery advertisement website, and after determining in step S116 whether the sticker-type lottery window 14 has been scratched within the corresponding day or within a predetermined time. When the lottery window 14 is scratched in step S117, the user may continue surfing or ending the other advertisement window 16 after outputting the guide letter.

This is carried out on a professional lottery event website, and the advertisement window 16 is formed by many advertisers, and each advertisement window 16 is formed with a lottery window 14 to allow Internet users to view advertisements and receive lottery tickets. You can expect to win.

In addition, when the general advertiser is operating the website directly, rather than the professional lottery event website, first, the professional lottery event operators in step (S120) receives a sticker-type lottery advertising from the advertiser, the corresponding in step (S121) The sticker-type lottery program of the advertiser is produced, and in step S122, the lottery program produced on the website of the corresponding advertiser is constructed and inserted.

Therefore, in step S123, the user (netizen) accesses the website while the advertiser operates the website on the Internet, and in step S124, when the website is accessed by the Internet user, Simultaneously with loading, a step (S125) of loading a sticker type lottery program is performed.

In step S126, the user places the pointer 17 of the mouse on the sticker-type lottery window 14, and in step S127, the user moves the scratch portion of the sticker-type lottery window 14 to the pointer 17 of the mouse. 15), in step S128, the lottery window 14 is scratched and various effects are generated at the same time, and in step S129 the lottery window 14 is scratched to display the winning contents.

In step S130, the scratching part 15 is scratched, and the word or logo about the winning is output on the inner surface, and a corresponding sound effect is generated according to the winning or squatting or winning degree, and the corresponding at the time of winning in step S131 The goods or amount to be mailed or earned in electronic money.

In step S132, the personal information of the winner is input and stored, and when the scraping operation of the lottery window 14 is completed in step S133, the current website is maintained or moved by the user.

Meanwhile, in step S134, it is determined whether the same user has reconnected to the advertiser's website, and in step S135, after determining whether the sticker type lottery window 14 has been scratched within the corresponding day or within a predetermined time. When the lottery window 14 is scratched in step S136, the user may continue to surf or end the other advertisement window 16 after outputting a guide letter.

It is preferable that the lottery window 14 can be set in units of 10 minutes or 1 hour to 24 hours as a criterion for determining whether the sticker-type lottery window 14 is scratched on the day or time.

As described above, the advertisement technique for the Internet related to the present invention may be sufficiently changed, converted, substituted, and replaced in consideration of the above-mentioned, and is not limited to the above-described one.

As described above, the advertisement technique for the Internet of the present invention allows the user to view the advertisement of the advertiser while participating in the lottery event by placing a lottery window on one side of the advertisement window and immediately scratching the lottery while dedicating the advertisement to a website of the Internet. By configuring and operating a Hanbok ticket event site or an advertiser's advertisement site, it is possible to increase the effect of Internet advertising and to guarantee user profit according to the interest of the Internet user.

Claims (6)

Requesting a sticker-type lottery advertisement from an advertiser, Producing a sticker-type lottery program; Setting up and running a lottery program on a website that specializes in lottery advertising, Determining whether a lottery advertisement-type website has a user (netizen) access, Determining whether a member is connected when the website is accessed, If you are not a member, sign up as a member and fill out an application. If you are a member, log in to the website by entering your ID and password, Loading and displaying various event ads, The user placing the pointer of the mouse in a sticker type lottery window, The user scratches the sticker lottery window with the pointer of the mouse, When the lottery window is scratched, various sound effects are generated, Displaying the winnings after the lottery window is scratched, Generating a corresponding sound effect according to the winning or winning Mailing or accumulating the corresponding goods or amounts at the time of winning, Maintaining or moving the current website after the lottery window has been scraped; Determining whether the user has reconnected to the lottery advertising website, Determining whether the sticker-type lottery window was scratched on the day or time applicable; The advertising method for the Internet, characterized in that the professional lottery event website performs a step of continuing to surf or exit the user after outputting a notice when the lottery window is scratched. The method of claim 1, further comprising: requesting a sticker type lottery advertisement from an advertiser; Producing a sticker-type lottery program; Organizing and embedding a lottery program on the advertiser's website, When a user (netizen) accesses an advertiser's website, Loading when the website is accessed, Loading a sticker lottery program; The user placing the pointer of the mouse in a sticker type lottery window, The user scratches the sticker lottery window with the pointer of the mouse, When the lottery window is scratched, various sound effects are generated, Displaying the winnings after the lottery window is scratched, Generating a corresponding sound effect according to the winning or winning Mailing or accumulating the corresponding goods or amounts at the time of winning, Entering and saving the winner's details; Maintaining or moving the current website after the lottery window has been scraped; Determining whether the user has reconnected to the lottery advertising website, Determining whether the sticker-type lottery window was scratched on the day or time applicable; Advertisement for the Internet, characterized in that if the user scrambled the lottery window, after printing the notice, the user continues to surf or exit the website. According to claim 1 or claim 2, wherein the banner of the website is displayed on the banner advertisement window for linking to the corresponding website by the click of the mouse, and one side of the advertising window in the form of a lottery ticket with a pointer of the mouse Advertising technique for the Internet, characterized in that it comprises a lottery window consisting of a scratchable scratch. The method of claim 3, wherein the lottery window is any one of a stamp type, a circle, a polygon, and a logoated form. The Internet advertisement method according to claim 1 or 2, wherein the program is programmed to recognize the ID for each copy of the advertisement window or the CPU of the personal computer. The method of claim 1 or 2, wherein the step of determining whether the sticker-type lottery window has been scratched on the corresponding day or time can be set within 1 hour to 24 hours as a criterion. .