KR20000063560A - Method for advertising expanded banners using permission-based marketing concept and internet text-based advertisements - Google Patents

Abstract

PURPOSE: A permission marketing technique and an expanded banner advertisement method which inter-works with an internet character type advertisement are provided for implementing a high advertisement charge by providing a key point and summary information using a child window. CONSTITUTION: A current main window is connected with a web page in which a method according to the present invention is implemented. At this time, since a mouse pointer(320) is not positioned in a link region(330) of a character type advertisement, a child window which contains a key point and summary information related to the advertisement is displayed behind the main window. As the mouse pointer(350) is positioned in the link region(340) of the character type advertisement of the main window, the child window(360) is positioned in a control box region of the main window.

Description

Method for advertising expanded banners using permission-based marketing concept and internet text-based advertisements}

In the present invention, most of the form of the Internet advertisement on the Internet is a banner advertisement method. Recently, a search type or a portal site does not occupy much of the content area and adopts a text-type advertisement method having a small text size. I use it. However, text-type text ads do not burden web pages and take up a lot of space, while users tend to be less concentrated. Thus, in order to overcome this drawback, the present invention creates a child window in the control box area of the main window when the user moves the mouse over the link portion of the text advertisement, and transfers detailed information about the text advertisement, and the mouse links the text advertisement. When moving out of the area, the child window created in the main window is hidden behind the main window to the Internet advertising method to produce a concentrated effect without disturbing the user's navigation.

Currently, most of advertisements are banner advertisements on the Internet, but problems of placing banner advertisements in the content area of a webpage and problems of loading speed depending on the size of banner advertisements are considered. In addition, the click-through rate of banner ads is significantly lowered due to the flood of advertisements, and the flexibility of the banner advertisement method is not high enough to accommodate the needs of advertisers who require differentiation of their advertisements.

Accordingly, there is a demand for development of an advertising method for overcoming the shortcomings of a banner advertisement bound to a web page. The advertising method developed by such a request is a text-type internet text advertisement method, which is inserted into a content area. It doesn't take up much space in, so it's easy to see and text, not image, so it doesn't affect loading speed.

However, such a text advertising method has a limitation in expressing information related to advertisements, and it is not known until the user enters directly whether or not the selected advertisement is a website with information desired by the user. However, there are many limitations in terms of time and method for selecting all advertisements and entering the advertiser's homepage.

1 is a diagram illustrating a screen for exposing a banner advertisement to a web page according to the prior art.

Referring to FIG. 1, a general banner advertisement 120 is inserted and provided in the main webpage 110.

However, the banner advertisement according to the prior art is the oldest Internet advertising method, but can be used as a method of increasing the cyber brand with a steady advertising effect on the web page, the problem of reducing the placement and loading speed for banner advertising and general banner There is a problem that it is difficult to select a banner ad to lead to the advertiser's website for users tired of advertising.

This is because such banner advertisements did not create a continuous advertisement effect because the advertiser's website where the user selected the advertisement was not the website providing the information that the user needed.

Therefore, there has been a demand for developing an advertising method capable of minimizing inconvenience to the user and an advertising method capable of knowing in advance whether the Internet advertisement of the website is necessary information for the user.

Accordingly, the present invention has been made to solve the above problems, and an object thereof is to provide an advertising method that is helpful to both Internet advertisers and Internet users.

According to the present invention, when the user moves the mouse over the link portion of the text advertisement, a child window is created in the control box area of the main window to transmit detailed information about the text advertisement, and the child window generated when the user leaves the link region of the text advertisement. The purpose of this article is to show an advertising method on the Internet that allows a hidden effect behind the main window to produce a concentrated effect without disturbing the user's navigation.

According to the present invention, when an internet user accesses a website, the text advertisement inserted in the web page is limited in space to express the contents in detail, and the time-consuming and continuous advertising effect is required to enter and check the website of each advertisement one by one. You will feel rejected. As a way to solve the problem by deriving such a problem, the present invention can find the necessary information by checking the key or summary information of the advertisement in advance through the child window without clicking the text advertisement inserted in the webpage. The purpose of this paper is to show the effectiveness of the Permission Marketing method.

According to the present invention, a child window appears in the control box area of the main window only when the user needs for a user who is dissatisfied with the appearance of a new window in addition to the web browser, and disappears when not needed. The aim is to reduce the objection.

The present invention provides more effective information to the media such as images, animations, texts, etc. by using the multimedia elements downloaded in advance through the child window in order to emphasize the less attention of the Internet text ads, the space or time In addition to corporate advertising, text ads can be applied to various directions such as events and campaigns.

In addition, in order to improve the loading speed, since all the screens of the main window are loaded, the contents of the child window are loaded so that the user does not experience any inconvenience in the loading speed.

1 is a diagram illustrating an advertisement method screen displayed by inserting a banner advertisement into a web page according to the prior art.

FIG. 2 is a diagram illustrating a network access state in a method of extending a banner advertisement interworking a permission marketing technique and an internet text advertisement according to an embodiment of the present invention.

3A, 3B, and 3C are diagrams illustrating screens used in an enlarged banner advertisement method in which a permission marketing technique and an internet text advertisement are linked according to an embodiment of the present invention.

4A, 4B, and 4C are flowcharts illustrating an enlarged banner advertisement method in which a permission marketing technique and an internet text advertisement are linked according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

210a ~ 210n: Client 220: Internet

230: web server

In order to achieve the above object, the method of the present invention includes transmitting a web page provided with a child window generation and control program to the internet user as an internet user accesses a web server, and transmits Internet text advertisement information to the program. Creating a child window provided, hiding the generated child window behind a main window control box area, and the program pre-downloads the content of the text advertisement from the web server to display the text advertisement in the child window. Exposing key or summary information of the user; if the user's mouse pointer is positioned over the link area of the text advertisement inserted in the web page, the child window is displayed in the main window control box area; To It is an enlarged banner advertisement method in which a permission marketing technique including a step of hiding behind a main window and an internet text advertisement is interlocked.

In general, the area of the control box of the web browser, that is, the menu bar, the search window, the address input window, etc., is the area where the eyes of the user are most concentrated, and is an abandoned space that is rarely used during internet navigation.

Therefore, the effect of using this space is expected to play a significant role in overcoming the limitations of the expression of Internet advertising beyond the benefit of simply using the physical space. The effects are as follows.

1) The control box area of the web browser is the space where the user's eyes are most concentrated, and it provides the key and summary information of the advertisement by using the child window in this area, so the customer's permission marketing effect is expected. The advertising site has an effect of allowing the advertiser to request a high advertising fee corresponding to the above advertising effect.

2) The child window appears when the user moves the mouse pointer over the link area of the text ad, minimizing the impact on the user's navigation and reducing the visual negative response of the user so that the content of the ad can be displayed only when it is constantly needed. Advertising is effective.

The present invention hides or reappears the child window according to the user's mouse movement using JavaScript. When the main window moves, the child window moves along the main window, and if the size of the main window is adjusted accordingly, the child window is also adjusted accordingly. It consists of a modulating module.

The conventional banner advertising method according to the prior art has an excellent exposure effect, but it is settled in the content of the content on the web page, so that the user receives a negative reaction due to navigation or visual disturbance, and the banner advertisement size or the size of the file is expressed, It causes a lot of problems in the loading speed of the user.

However, according to the present invention, the text-type advertising method using the child window not only has an excellent advertisement exposure effect but also uses the child window, so that the information about the advertisement is output without disturbing the user's navigation, and thus the effect is excellent.

When the mouse moves to the link area of the Internet advertisement inserted in the web page, the child window appears. If the child window is left out of the area, the child window disappears, thereby reducing the user's navigation disturbance or negative reaction.

Now, with reference to Figure 2 will be described in detail a preferred embodiment of the present invention.

2 is a diagram illustrating a network connection state in an enlarged banner advertisement method associated with an Internet text advertisement of the present invention.

2, the clients 210a to 210n are connected to the web server 230 through the Internet 220.

First, as an internet user accesses the web server 230 by driving the web browsers of the clients 210a to 210n, the web server 230 displays the type and version of the user's web browser in the main web browser (main window). Check it.

In addition, the web server 230 checks the information for generating the child window into which the content of the text advertisement is to be sent, and transmits a web page provided with a program for generating and controlling the child window to the main window to the clients 210a to 210n.

Then, the web browsers of the clients 210a to 210n generate child windows into which the contents of the text advertisement are to be inserted, according to the child window generation and control program mounted on the received web page.

Next, the child window generation and control program hides behind the main window to locate the child window, and then determines whether the user's mouse pointer is located in the link area of the text advertisement of the main window.

If the mouse pointer is located in the link area of the text ads of the main window, the web browser places the child window in the control box area of the main window. If the mouse pointer is not located in the link area of the text ad of the main window, the main window Hides the child window in the control box area of the window behind the main window.

Next, it is determined whether the text advertisement is clicked when the mouse pointer is located in the link area of the text advertisement in the main window.

As a result, when the character advertisement is clicked, the child window is closed while moving to the website of the selected character advertisement.

The web browser determines whether the main window is moved on the screen of the client, and when the main window is moved, the child window is automatically moved and hidden behind the main window.

In addition, the web browser determines whether the size of the main window is changed, and when the size of the main window is changed, the size of the child window is also changed to match the size of the main window.

The web browser also determines if the hyperlink has been moved from the main window to another, and automatically closes the child window if it has been moved.

In addition, the web browser determines whether the main window is closed, and automatically closes the child window when the main window is closed.

3A, 3B, and 3C are diagrams illustrating screens used in the present invention, in which a child window appears in a control box region of a web browser depending on whether or not a link area of a text advertisement of a mouse pointer is accessed; When the advertisement is clicked, the web page of the main window moves to the corresponding advertisement site and the child window is closed.

Referring to FIG. 3A, the main window is currently connected to a web page on which the method of the present invention is mounted. In this case, since the mouse pointer 320 is not located in the link area 330 of the text advertisement, The child window, which contains key and summary information, is hidden behind the main window.

3B, it can be seen that the child window 360 is positioned in the control box area of the main window as the mouse pointer 350 is located in the link area 340 of the text advertisement of the main window. The child window 360 shown in the control box area of the provides key and summary information related to the advertisement.

In addition, referring to FIG. 3C, when a user is interested in the summary of the advertisement in FIG. 3B and selects and clicks the corresponding text advertisement, the web page of the main window moves to the corresponding advertisement site 370. The window 360 of FIG. 3B is terminated.

As such, when the user wants to obtain detailed information about the text advertisement, the mouse pointer (350 of FIG. 3B) may be positioned in the link region of the text advertisement to obtain information through the child window 360, and the link region of the text advertisement may be obtained. The child window 360 disappears behind the main window so as not to be interrupted by the user's navigation or visual disturbance.

Meanwhile, when the main window 310 is moved in FIG. 3A, the child window 360 is also moved along the main window 310, and if there is a change in the size of the main window 310, the child window 360 is accordingly changed. Change the size.

In addition, the advertisement contents of the child window 360 may change the information on a predetermined time basis, thereby showing a lot of information.

4A, 4B, and 4C are flowcharts illustrating an enlarged banner advertisement method in which a permission marketing technique and an internet text advertisement are linked according to an embodiment of the present invention.

First, as an Internet user runs a web browser (client) to access a web page of a specific website (step S101), the web server transmits a web page provided with a child window generation and control program to the client. Next, after the client's web browser checks the user's web browser type and version in the main window (step S102), the client creates a child window into which the information of the text advertisement is to be inserted while downloading the web page (step S103).

Next, the child window is located behind the main window, and the key and summary information related to the text advertisement is downloaded in advance (step S104), and it is determined whether the user's mouse pointer is located in the link area of the text advertisement in the main window. (Step S105).

As a result, if the mouse pointer is located in the link area of the text advertisement of the main window, the child window is positioned on the control box area of the main window (step S106), and flashes or images of the key and summary information of the banner advertisement selected through the child window are displayed. , Via a medium such as text (step S107).

Next, it is determined whether the mouse pointer is still positioned in the link area of the text advertisement (step S108), and if so, it is determined whether or not the text advertisement is clicked again (step S109).

As a result of the determination, if the text advertisement is clicked on, the web page moves to the website of the selected text advertisement (step S110), and the child window ends (step S111).

As a result of the determination, if not, it is checked whether the mouse pointer is still positioned in the link area of the text advertisement (step S108), and when it leaves the link area, the child window is hidden behind the main window (step S112).

Then, it is determined whether the main window is moved to another position on the screen of the client (step S113). If the main window is moved, the child window is also moved and positioned behind the main window (step S114).

In addition, it is determined whether the size of the main window is changed (step S115). If the size of the main window is changed, the size of the child window is changed to match the size of the main window (step S116).

Next, it is judged whether the web page of the main window has been moved to another page (step S117), and if it is determined that the web page has been moved, the web page is moved by a hyperlink (step S118), and the child window is automatically terminated (step S119). ).

In addition, it is determined whether the web browser is terminated (step S120). If the web browser is terminated, the child window is also terminated (step S121).

Meanwhile, according to the developed expanded banner advertisement technique associated with the internet text advertisement, a child window is created in a web browser and hidden behind the main window by using a JavaScript technology to solve the problems of the prior art. When placed in the link area of a text ad inserted in a window, a child window appears above the control area of the main window to provide the key and summary information of the selected ad, and the child window is hidden behind the main window when it is outside the link area of the text ad. As a result, it is possible to intensively show the permission marketing effect that can select only advertisements that do not disturb the navigation of the user.

In the embodiment of the present invention, by using such a text advertisement, it solves the problem of the placement and loading speed of the general banner advertisement, the web browser in the child window in the control box area of the web browser in accordance with the information request of the text advertisement with the user Since it is possible to get information about advertisements only when necessary, the main function is to preview the original advertisement without interfering with the user's internet navigation.

Although the present invention has been described in detail by using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

According to the present invention, since the control box area of the web browser is an area where the user's eyes are concentrated and is an almost unused space when using the Internet navigation, a key window and a summary of advertisements using child windows are used in this area. By providing the information, Permission Marketing effect is expected, and accordingly, the corresponding advertisement site has an effect of requesting advertisers a high advertising fee corresponding to the above advertisement effect.

In addition, since the control box area is not a document area of the web browser, it is not disappeared or hidden through scrolling, and since the control window area does not cover the contents of the main window, it does not interfere with the user's reading of the contents in the main window. The effect is higher than that of banner ads.

In addition, according to the present invention, the child window appears when the user moves the mouse pointer to the link area of the text ads, thereby minimizing the impact on the user's navigation and reducing the visual negative reaction of the user, the content of the advertisement only when necessary continuously There is an advertising effect that can be displayed.

Claims (10)

Transmitting a web page provided with a child window generation and control program to the internet user as the internet user accesses a web server; Generating a child window for providing internet text advertising information to the program; Placing the generated child window behind a control box area of a main window, and the program pre-downloading content of a text advertisement from the web server to expose key or summary information of the text advertisement in the child window; , When the user's mouse pointer is positioned over the link area of the text advertisement inserted in the web page, the child window hidden behind the main window control box area is displayed in front of the main window, and when the user moves out of the link area of the text ad, the child window is returned to the control box area. Expanded banner advertising method incorporating permission marketing techniques including hidden steps and internet text ads. The method of claim 1, The child window generation and control program, Generating the child window in which the key and summary information of the textual advertisement is provided; After the contents of the main window are all loaded, the generated child window has a function of pre-downloading key or summary information related to a text advertisement inserted into the main window; Placing or hiding the generated child window in a control box area of the main window; When the mouse pointer is located in the link area of the text advertisement inserted in the main window, the child window is displayed on the control box area of the main window. When the mouse pointer leaves the link area of the text advertisement, the child is displayed. The window hides behind the main window, And a permission marketing technique incorporating an Internet text advertisement according to a permission marketing technique, characterized in that when the child window is activated, a key or summary information of the selected text advertisement is provided using the child window. The method of claim 2, The child window generation and control program, It also includes a function to check the type and version of the web browser, According to the type and version of the checked web browser, the child window containing the information related to the text ads, the permission marketing method and the expanded banner advertising method incorporating the Internet text ads. The method of claim 2, The child window generation and control program, And a permission marketing technique incorporating an internet text advertisement and a permission marketing technique further comprising a function of moving the child window and placing the child window in a control box area of the main window as the main window moves. The method of claim 2, The child window generation and control program, According to the change of the size of the main window, the enlarged banner advertising method incorporating the permission marketing technique and the Internet text advertising further comprising the function of changing the size of the child window according to the main window. The method of claim 2, The child window generation and control program, An extension banner advertisement method incorporating a permission marketing technique and an internet text advertisement further comprising a function of closing the child window when the web browser is terminated. The method of claim 2, 12. A method for expanding banner advertising incorporating permission marketing techniques and internet text ads, wherein new information is retrieved from a key or summary information database related to advertisements at regular time intervals and displayed on the child window for continuous updating. The method of claim 1, The link unit of the banner advertisement inserted into the main window is linked with a website that provides a banner advertisement, the permission marketing method and the internet banner advertisement linked to the extension. The method of claim 1, The internet advertisement inserted in the main window may be implemented by providing image banner advertisement, text-type text advertisement and event or campaign information according to the type and nature of the website. Interlocking banner advertisement method. On your computer, Generating the child window in which the key and summary information of the textual advertisement is provided; The generated child window has a function of pre-downloading key or summary information related to a text advertisement inserted in the main window; Placing or hiding the generated child window in a control box area of the main window; When the mouse pointer is located in the link area of the text advertisement inserted in the main window, the child window is displayed in the control box area of the main window. When the mouse pointer leaves the link area of the text advertisement, the child is displayed. The window hides behind the main window, A computer-readable recording medium having recorded thereon a program for realizing a function of providing key or summary information of a selected text advertisement using the child window when the child window is activated.