KR100702667B1 - Web service system and method using injected module - Google Patents

Abstract

The present invention intercepts Internet address information of a target web page that a user wants to access through a web browser, and inserts an insertion module corresponding to the Internet address information into the target web page, and the insertion module advertises the target web page. The present invention relates to a web service system and a method for providing a reward service by inserting information or changing a link included in the target web page.

Browser Helper Object (BHO), Web Guide, JavaScript, Insert Module

Description

Web service system and method using an insertion module {WEB SERVICE SYSTEM AND METHOD USING INJECTED MODULE}

1 is a diagram illustrating a configuration of a web service system according to an exemplary embodiment of the present invention.

2 is a diagram illustrating an example of an Internet address database according to an embodiment of the present invention.

3 is a diagram illustrating an example of a keyword database according to an embodiment of the present invention.

4 is a diagram illustrating an example of an advertisement database according to an embodiment of the present invention.

5 is a diagram illustrating a screen displaying keywords on a web page using a web service system according to an exemplary embodiment of the present invention.

6 is a diagram illustrating a screen in which a predetermined tag is added to a keyword included in a web page using a web service system according to an exemplary embodiment of the present invention.

7 is a diagram illustrating a screen for providing advertisement information on a web page using a web service system according to an embodiment of the present invention.

8 is a flowchart illustrating a flow of inserting an insertion module into a target web page in a web service method according to an embodiment of the present invention.

9 is a flowchart illustrating a method of providing a keyword advertising service using an insertion module inserted in a target web page in the web service method according to an embodiment of the present invention.

FIG. 10 is a flowchart illustrating a method of providing a reward service through an affiliate server using an insertion module inserted into a target web page in the web service method according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110: Internet address database

120: web guide module

130: web browser

140: insertion module

150: web server

160: keyword database

170: advertising database

The present invention relates to a web service system and a method thereof, and more particularly, to a web service system and a method for making a user's search or shopping on the Internet more convenient.

Recently, as the high-speed Internet communication network has developed, as more users obtain information through the Internet, more advertisers are trying to provide advertisement information to Internet users through Internet web pages. In particular, portal sites used by many users, such as Naver, Daum, and Empas, cannot be advertised unless the advertiser pays a considerable advertisement fee.

In the early days of advertisements using Internet web pages, an important concern was how many pages the advertisements were exposed to regardless of the user's preferences and the types of advertisements. However, the perception that advertisements provided regardless of the user's preferences and types of advertisements are unlikely to have a great effect no matter how many users are exposed to them, and advertisers can provide targeted advertisements tailored to their characteristics. I was asked to do it.

Accordingly, efforts have been made to grasp the preferences of the users accessing the web page, and in search portals such as Naver, Daum, and Empas, the user's preferences are determined based on the keywords entered to find the desired information. Provided search advertising service to provide. The search advertisement method has been widely used in recent years because it is recognized for its usefulness because a keyword inputted for a search is a keyword of a field of interest to the user.

However, the related art provides advertisements and related information related to keywords entered by a user only on a search result page, and a news article page is provided in the form of a banner ad next to the news article page regardless of the news contents. . Since the method of the prior art does not consider the user's preference at all, there is a problem in that it does not provide information of interest to the user and the effect of the advertisement cannot be expected. In addition, news article pages tend to be exposed to users for short periods of time, and users do not see them over time, and because a large number of news article pages are provided each day, the ads associated with the news article pages for each news article page Or there was a difficulty in inserting the relevant information.

Accordingly, some portal sites use a method of extracting keywords from news article pages and exposing advertisements selected based on the extracted keywords to the user. In this case, you can provide a news article page with advertising or related information that is relevant to the news. However, not all sites provide such a method, but only a few web pages of the entire web pages on the Internet provide such a method. Users try to obtain information by visiting various web pages on the Internet, but according to the related art, only a few web pages have a problem that advertisements or related information related to the web pages can be obtained through this method.

Therefore, when a user enters Internet address information (URL) in a web browser's address bar to access a predetermined web page or clicks a link existing in the web page to access another web page, the Internet of the web page to be accessed is displayed. Intercepting address information and providing relevant information or advertisements associated with the web page based on the internet address information, thereby providing information or advertisements related to the information when the user obtains desired information on a page such as a news article Techniques for receiving are being studied.

However, according to the related art, the related information or advertisement as described above is provided in a separate window instead of being included in the web page. Therefore, since the number of windows shown to the user increases, it is obstructive for the user to obtain information from the web page, and there is an inconvenience of closing one window for providing the related information or advertisement one by one. In addition, since the relevant information or advertisement is provided separately from the web page, the user may not be aware of the relation between the provided related information or advertisement and the web page, thereby achieving the object of providing information related to the web page. It was hard to do.

In addition, in the prior art, in order to intercept Internet address information and provide related information or advertisements, a separate module should be installed in the user terminal. The interception of internet address information and providing related information or advertisement are performed in the module. Therefore, when a change occurs in any one function, there is an inconvenience of downloading a new version of the module and upgrading the module. In particular, all users using the module must upgrade the module in their own terminals, and in order to do this, the user must access a predetermined web server providing the module. Took.

Therefore, if there is a method of inserting the relevant information or advertisement related to the web page directly on the web page, there will be an effect that can provide the user with information related to the web page that the user has accessed with interest. In addition, if a module for inserting relevant information or advertisements into the web page is stored in a separate server, and downloaded and inserted only in the web page when the web page is accessed, the server administrator upgrades the module stored in the server. It will be effective to provide the relevant information or advertisement for the web page without the user need to upgrade the module separately.

Accordingly, the present invention intercepts Internet address information of a web page to be accessed by a user, inserts a predetermined insertion module stored in a predetermined server into the web page based on the Internet address information, and associates with the web page. A web service system capable of providing an advertisement and a method thereof are proposed.

The present invention has been made to improve the prior art as described above, and an object of the present invention is to provide a user with information or advertisements that match the user's preferences.

In addition, an object of the present invention is to insert a predetermined insertion module into a web page, so that information or advertisements suitable for a user's preference can be inserted in a portion where the user's attention is focused.

In addition, an object of the present invention is to provide a user with an association between the web page and related information or advertisement provided by providing the relevant information or advertisement using a predetermined insertion module embedded in the web page.

In addition, the present invention stores only the insertion module to be inserted into the web page in a predetermined server, and when changing the insertion module stored in the server by allowing the insertion module to be inserted into the web page when the user accesses the web page. It aims to make it easy to upgrade the insertion module.

In addition, an object of the present invention is to insert a keyword in a web page, and to provide information or advertisement related to the keyword when the user is interested in the keyword, thereby providing information or advertisement desired by the user. .

In addition, an object of the present invention is to be able to identify a keyword associated with the web page based on the Internet address information of the web page, thereby providing a user with a keyword associated with the content of the web page.

In addition, an object of the present invention is to insert a keyword associated with the web page in a blank space of the web page, to provide a keyword of the field of interest to the user without disturbing the user's acquisition of information.

In addition, an object of the present invention is to insert a predetermined tag in a keyword included in a web page, so that a user can identify a keyword of interest while checking the information of the web page.

In addition, an object of the present invention is to be able to easily identify the keywords associated with the web page without manual operation by downloading the web page and extracting the keyword if there is no keyword information associated with the web page.

In addition, an object of the present invention is to insert a predetermined insertion module into a web page, so that the link information of the web page can be changed to provide a reward service to a user who purchases a product from an affiliate merchant server.

In addition, the present invention inserts a predetermined insertion module into a web page, so that the link information of the web page is changed so that the user can click the changed link and purchase the product from the affiliated merchant server even if the user does not have to access a separate affiliate server. It is for the purpose of receiving the reward service.

In order to achieve the above object and to solve the problems of the prior art, the web service system according to an embodiment of the present invention, the Internet address database for storing the Internet address information and the location information stored in the insertion module corresponding to the web page, the user It intercepts target Internet address information of a target web page to which a user wants to access from a web browser of a terminal, refers to the Internet address database, and identifies location information in which an insertion module corresponding to the target Internet address information is stored and stores the location information. A web server for inserting the embedding module into the target web page using the web guide module and the web server for receiving the target internet address information from the embedding module and transmitting a keyword corresponding to the target internet address information to the embedding module; Including, insert the mod It is characterized in that for inserting the received keyword to the target Web page.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments. Like reference numerals in the drawings denote like elements.

1 is a diagram illustrating a configuration of a web service system according to an exemplary embodiment of the present invention.

As shown in the figure, a web service system according to an embodiment of the present invention includes an Internet address database 110, a web guide module 120, a web server 150, a keyword database 160, and an advertisement database 170. Include. Hereinafter, the components will be described in detail.

The Internet address database 110 stores the Internet address information on the web page and the location information where the insertion module 140 is stored. All web pages accessible through the Internet have Internet address information, and the Internet address information corresponds 1: 1 with the web page. Therefore, the Internet address information can be used as a means for identifying a web page. The location information where the insertion module 140 is stored means Internet address information for downloading the insertion module 140 through a communication network. The Internet address database 110 may include any storage device capable of storing data in addition to a commercial DBMS such as Oracle or MySQL DB2, or any program that stores and manages the data in the storage device.

The web guide module 120 intercepts the target Internet address information of the target web page to which the user wants to access from the web browser 130 of the user terminal, and corresponds to the target Internet address information by referring to the Internet address database 110. The insertion module 140 identifies the stored location information and inserts the insertion module 140 into the target web page using the location information.

The web guide module 120 is a program module installed in the user terminal and receives an event occurring in the web browser 130 of the user terminal. In general, a module that receives an event of the web browser 130 and performs a predetermined task on the web browser 130 is referred to as a browser helper object (BHO). When the user attempts to access the target web page by inputting target Internet address information for a predetermined target web page, the web browser 130 generates an event named "Before Navigate". Since the "Before Navigate" event includes target Internet address information input by a user, when receiving the "Before Navigate" event, the user may intercept target Internet address information of a target web page to which the user wants to access. If the target web page is divided into two or more frames, or contains one or more internal frames (iframes), it receives the "Before Navigate" event, which occurs for each frame, and intercepts the target Internet address for each frame. Can be.

In addition, the web guide module 120 inserts the insertion module 140 into the target web page. The insertion module 140 is a module of a program type inserted into the target web page to insert an advertisement in the target web page. The insertion module 140 may be a Java script, and the location information of the insertion module 140 may be URL information of the JavaScript. As such, since the web guide module 120 inserts the insertion module 140 into the target web page whenever the user wants to access the web page, the user does not need to upgrade the insertion module 140 separately. Only by modifying the insertion module 140 in the server 140 is stored, there is an effect of upgrading the insertion module.

When the web guide module 120 completes the connection to the target web page in the web browser 130 and generates a "Document Complete" event, which is a connection completion event, the web guide module 120 checks the "Document Complete" event and then inserts the module. 140 may be inserted. This is for inserting the insertion module 140 after the target web page is completely downloaded to the web browser 130. In addition, when the target web page is divided into two or more frames or includes one or more internal frames (iframes), the insertion module 140 is inserted for each frame by waiting for the "Document Complete" event that occurs for each frame. can do.

The advertisement inserted by the insertion module 140 into the target web page includes a keyword associated with content recorded on the target web page or advertisement information associated with a keyword selected by the user among the keywords. The keyword is a keyword that the insertion module 140 transmits the target Internet address information to the web server 150 and received from the web server 150. The advertisement information associated with the keyword is inserted by the insertion module 140. To the web server 150, and the advertisement information received from the web server 150. Since the insertion module 140 can change the content of the target web page, the keyword or advertisement information can be inserted into the target web page so that the user can feel as if it originally existed on the target web page. It works.

In addition, the insertion module 140 may insert a keyword associated with the target web page received from the web server 150 into the target web page, and may be predetermined for a portion including the keyword among the contents of the target web page. You can also insert a tag to make it stand out to the user. When the mouse point is positioned on the inserted keyword or the keyword highlighted by the predetermined tag, the insertion module 140 transmits the keyword at which the mouse point is located to the web server 150 to locate the mouse point. The advertisement information related to the keyword may be received from the web server 150 and provided in a popup form on the web page. Since the web browser 130 generates an event called "OnMouseOver" with respect to the part where the mouse point is located, the insertion module 140 receives the "OnMouseOver" event to check the part where the mouse point is located and the mouse point is located. Identifies the keyword in the part.

Alternatively, the insertion module 140 identifies a link to an affiliate merchant server included in the target web page, and changes the identified link to a link to the affiliate merchant server through a predetermined affiliate server. . The affiliate server provides a predetermined reward service to a user who purchases a product by accessing an affiliated merchant server through the affiliate server. However, it was not widely used due to the inconvenience of connecting to an affiliated merchant site after entering and connecting to an affiliate server's Internet address. Therefore, if the link to the affiliated merchant server included in the target web page is changed to a link connected through the affiliate server using the insertion module 140, the user clicks the link of the target web page to make the affiliate merchant server. When connected to the purchase of a product, there is an effect that can be provided with a reward service for the purchase.

The web server 150 receives the target Internet address information from the insertion module 140 and transmits a keyword corresponding to the target Internet address information to the insertion module 140. The web server 150 may be connected to the user terminal through a communication network to exchange data with the insertion module 140. The web server 150 identifies the keyword corresponding to the target Internet address information received from the insertion module 140 with reference to the keyword database 160 that stores the Internet address information and the at least one keyword in correspondence and stores the identification. One keyword is transmitted to the insertion module 140. If a record corresponding to the target Internet address information does not exist in the keyword database 160, the web server 150 accesses the target web page using the target internet address information, and selects a keyword from the target web page. Extract it and store it in the keyword database 160. Therefore, even if the system administrator of the web server 150 does not input a keyword for each web page separately, there is an effect that the keyword related to the web page can be stored.

In addition, the web server 150 receives a keyword selected by the user from the insertion module 140 and transmits advertisement information corresponding to the keyword to the insertion module 140. When the mouse pointer is positioned on the keyword inserted in the target web page, the insertion module 140 transmits the keyword to the web server 150, and the web server 150 stores the keyword and the advertisement information in correspondence. Referring to 170, the advertisement information corresponding to the received keyword is identified, and the identified advertisement information is transmitted to the insertion module 140. The insertion module 140 receives the advertisement information and displays the advertisement information in a popup form on the target web page.

The keyword database 160 and the advertisement database 170 may include any storage device capable of storing data in addition to a commercial DBMS such as Oracle or MySQL DB2, or any program that stores and manages the data in the storage device.

2 is a diagram illustrating an example of an Internet address database according to an embodiment of the present invention.

As shown in the figure, the Internet address database stores the Internet address information and the location information of the insertion module in correspondence. The Internet address information is information for identifying a web page that can be accessed through the Internet and corresponds to a web page in a 1: 1 manner. However, the Internet address information in the Internet address database can be stored by cutting out a part of the Internet address information corresponding to the web page in a 1: 1 manner, thereby storing the Internet address information of a web page group including a plurality of web pages. have. The location information of the insertion module may include location information of a server accessible through a communication network in which an insertion module of a program type consisting of Javascript is stored and location information of the insertion module stored in the server.

Since the insertion module is inserted into the target web page to change a part of the target web page, another insertion module may be used according to the configuration of the target web page. Accordingly, the Internet address database enables to identify the location information of the embedding module that can be used for the target web page based on the target internet address information of the target web page. In this case, each of the Internet address information may be Internet address information that may indicate a group of web pages having the same configuration, not Internet address information about one web page.

For example, the news article pages of the Internet portal site Naver all start with "http://news.naver.com/news/read.php?", So the Internet address database contains "http: // news. naver.com/news/read.php? ", and the position information of the insertion module to be inserted in the NAVER news article page corresponding to the Internet address information is" http://script.web-guide.co.kr/ script / st_naver.js ". Therefore, the web guide module confirms that when the user accesses the Naver news article page, the Internet address information of the web page to be accessed starts with "http://news.naver.com/news/read.php?". In addition, an insertion module corresponding to "http://script.web-guide.co.kr/script/st_naver.js" may be inserted into the accessed web page. In the location information of the insertion module, "" http://script.web-guide.co.kr/ "means location information of the server in which the insertion module is stored, and" script / st_naver.js "is in the server. It means the position information of the insertion module.

3 is a diagram illustrating an example of a keyword database according to an embodiment of the present invention.

As shown in the figure, the keyword database associates and stores internet address information and one or more keywords associated with a web page corresponding to the internet address information. Unlike the Internet address information stored in the keyword database, the Internet address information stored in the keyword database is not the Internet address information of one web page group, but the Internet address information in one-to-one correspondence with one web page. In addition, the keyword is a keyword included in a web page corresponding to the Internet address information or highly related to content included in the web page.

For example, when the Internet address information of the target web page accessed by the user is "http: //news.naver.com/news/read.php? Article_id = 0000087982 & ...", the "card" associated with the target web page is displayed. Three keywords are identified, such as "," cash receipt "and" tax ". The identified keyword is sent to an insertion module embedded in the target web page and inserted into the target web page.

4 is a diagram illustrating an example of an advertisement database according to an embodiment of the present invention.

As shown in the figure, the advertisement database stores keywords and advertisement information associated with the keywords in correspondence. The advertisement information may include advertisement message and link information. The advertisement message may include data in text form for expressing the advertisement information, and the link information may include internet address information that leads to an internet web page of an advertiser registering the advertisement information.

For example, in response to the keyword "cash receipts," it stores the advertisement message "cash receipts from this year, income deduction benefits" and a link "http: //ad.webpage.com / ...". Therefore, when the user moves the mouse pointer over the keyword "cash receipt" inserted in the target web page, the advertisement message and the link identified in the advertisement database are output in the form of a pop-up on the target web page. A plurality of advertisement messages and a plurality of links may be stored in association with one keyword.

5 is a diagram illustrating a screen displaying keywords on a web page using a web service system according to an exemplary embodiment of the present invention.

As shown in the figure, the insertion module 140 inserts a keyword associated with the target web page into a target web page that the user wants to access. Reference numeral 510 illustrates a keyword inserted in the target web page. As such, the insertion module 140 may insert a keyword associated with the target web page to a blank portion of the target web page. Therefore, the user can check keywords related to the accessed web page within the connected web page without any inconvenience such as opening a separate pop-up window or opening an info band.

6 is a diagram illustrating a screen in which a predetermined tag is added to a keyword included in a web page using a web service system according to an exemplary embodiment of the present invention.

As shown in the figure, the insertion module 140 may add a predetermined tag to a keyword associated with the target web page included in the target web page that the user wants to access to make it appear to the user. As shown by reference numeral 610, a portion of a keyword including "card", "cash receipt", and "tax" related to the target web page in the target web page is added with a predetermined tag and other characters in the vicinity of the target web page. Make it distinct. The tag may be an HTML tag used to modify text in a web page, and may have a predetermined effect in the text, such as darkening the text or changing the text color.

7 is a diagram illustrating a screen for providing advertisement information on a web page using a web service system according to an embodiment of the present invention.

As shown in the figure, when the user moves the mouse pointer over a predetermined keyword inserted in the target web page, the insertion module 140 pops up advertisement information corresponding to the keyword where the mouse point is located in the target web page. Display. Reference numeral 710 illustrates such a popup. When the user moves the mouse pointer over the keyword "cash receipt", advertisement information associated with the keyword "cash receipt" is displayed on the target web page in a pop-up form. . Therefore, when the user pays attention to another part of the target web page, the advertisement information is not displayed. When the user is interested in a predetermined keyword, the advertisement information related to the keyword of interest is displayed, so that the user does not disturb the user's web surfing. In this case, there is an effect of providing advertisement information on keywords of interest to the user.

8 is a flowchart illustrating a flow of inserting an insertion module into a target web page in a web service method according to an embodiment of the present invention.

In step S801, the Internet address database for storing the Internet address information for the web page and the location information stored by the insertion module are stored. All web pages accessible through the Internet have Internet address information, and the Internet address information corresponds 1: 1 with the web page. Therefore, the Internet address information can be used as a means for identifying a web page. The location information in which the insertion module is stored refers to Internet address information for downloading the insertion module through a communication network. The insertion module may be a module in the form of a JavaScript program.

In operation S802, target internet address information of a target web page to be accessed by the user is intercepted from a web browser of the user terminal. The web browser generates an event named "Before Navigate" when the user attempts to access the target web page by inputting target Internet address information for a predetermined target web page. Since the "Before Navigate" event includes target Internet address information input by a user, when receiving the "Before Navigate" event, the user may intercept target Internet address information of a target web page to which the user wants to access.

Step S803 identifies the location information in which the insertion module corresponding to the target Internet address information intercepted in step S802 is stored. The location information in which the insertion module is stored can be identified by referring to the Internet address database maintained in step S801. In some cases, the target Internet address information is transmitted to a predetermined web server, and the target information is transmitted from the web server. Location information of the insertion module corresponding to the Internet address information may be received.

In step S804, a "Document Complete" event, which is a connection completion event for the target web page, is checked from the web browser of the user terminal. The web browser generates an event called "Document Complete" when the connection to the web page is completed. Since the web page does not exist completely before the connection to the web page is completed, the insertion module cannot be inserted. Therefore, in step S804, the "Document Complete" event is checked.

In step S805, when the connection completion event is confirmed in step S805, the insertion module is inserted into the target web page using the location information of the insertion module identified in step S803. The insertion module may be in the form of a JavaScript program, and the JavaScript program may be inserted into a web page in an HTML format to communicate with another module or to exchange data with another terminal through a communication network. You can change it. Thus, the insertion module can provide an advertisement to a user by changing the web page.

9 is a flowchart illustrating a method of providing a keyword advertising service using an insertion module inserted in a target web page in the web service method according to an embodiment of the present invention.

In step S901, the target Internet address information is transmitted to a predetermined web server using the insertion module inserted in step S805. Since the insertion module is inserted into the target web page and checks the information on the target web page, the insertion module may transmit target internet address information of the target web page to the web server.

In step S902, a keyword corresponding to the Internet address information is held in a predetermined keyword database. The Internet address information corresponds to one web page, and the web page includes predetermined text data. The keyword corresponding to the Internet address information may be a phrase extracted from the text data. Therefore, a plurality of keywords may be stored in correspondence with one piece of Internet address information.

In step S903, the keyword corresponding to the target Internet address information received in step S901 is identified with reference to the keyword database maintained in step S902, and the identified keyword is transmitted to the insertion module. If a record corresponding to the target internet address information does not exist in the keyword database, in step S903, the target web page is accessed using the target internet address information, and the text data included in the target web page is used. Keywords can be extracted from and stored in the keyword database.

In step S904, the keyword sent in step S903 is received using the insertion module, and the received keyword is inserted into the target web page. Since the insertion module may change the content of the target web page, the insertion module may insert the received keyword into the target web page. The keyword may be inserted into an empty space of the target web page, or may be identified with another part by adding a predetermined tag to a part including the received keyword in the text data of the target web page. .

In step S905, if the mouse point is positioned over the keyword inserted in step S904, the keyword in which the mouse point is located is transmitted to the web server. . Since the web browser generates an event called "OnMouseOver" for the part where the mouse point is located, the insertion module receives the "OnMouseOver" event to check the part where the mouse point is located and to identify the keyword in the part where the mouse point is located. Can be sent to the web server.

In step S906, advertisement information corresponding to a keyword is maintained in a predetermined advertisement database. The advertisement information may include advertisement message, advertisement image, advertisement video or link as advertisement information associated with the keyword. In addition, one keyword may correspond to a plurality of advertisement information.

In step S907, the advertisement information corresponding to the keyword received in step S905 is identified with reference to the advertisement database maintained in step S906, and the identified advertisement information is transmitted to the insertion module. Therefore, there is an effect that can provide the advertisement information associated with the keyword.

In operation S908, the advertisement information transmitted in operation S907 is received using the insertion module, and the received advertisement information is displayed in a popup form on the target web page. Since the received advertisement information is displayed only when the mouse point is positioned on the keyword in step S905, when the user is interested in the keyword, the advertisement information for the keyword of interest is displayed, thereby maximizing the effect of the advertisement. It is effective.

FIG. 10 is a flowchart illustrating a method of providing a reward service through an affiliate server using an insertion module inserted into a target web page in the web service method according to an embodiment of the present invention.

In step S1001, the link to the affiliated merchant server included in the target web page is identified using the insertion module inserted in step S805, and the link is connected to the affiliated merchant server through a predetermined affiliate server. Change Accordingly, the user can obtain the effect of being connected to the affiliated merchant server through the affiliate server only by clicking a link on the target web page, and can receive a reward service provided by the affiliate server.

In step S1002, click information on the link changed in step S1001 is received from the user. Upon receiving the click information, the web browser is connected to the affiliated merchant server through the affiliate server according to the changed link.

In step S1003, the affiliated server confirms the user connected in step S1002. The affiliate server connects to the affiliated merchant server through the affiliate server and provides a predetermined reward service to a user who purchases a product. To this end, it is necessary to check which user has connected. In step S1003, information about a user accessing the affiliate server is stored in a predetermined storage device of the affiliate server.

In step S1004, when the user purchases a product in the affiliated merchant server connected according to the click information received in step 1002, the purchase information is transmitted to the affiliate server. Since the affiliate server provides a reward service in proportion to the price of the product purchased from the affiliated merchant server, the purchase information may include payment information and product information about the product.

In step S1005, the purchase information transmitted in step S1004 is received and a reward service is provided to the user based on the received purchase information and the user information stored in step S1003. Therefore, the user can receive a reward service without having to access the affiliate server separately by simply clicking a link in step S1002.

The web service method according to the present invention can be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

According to the present invention, there is an effect to provide the user with information or advertisements that match the user's preferences.

In addition, according to the present invention, by inserting a predetermined insertion module into the web page, there is an effect that can insert information or advertisements that match the user's preference in the portion of the user's attention.

In addition, according to the present invention, by providing the relevant information or advertisement by using a predetermined insertion module inserted in the web page, there is an effect that the user is aware of the association between the provided information or advertisement and the web page.

According to the present invention, an insertion module inserted in a web page is stored in a predetermined server, and the insertion module stored in the server is changed by allowing the insertion module to be inserted in the web page when the user accesses the web page. Just doing so makes it easy to upgrade the insertion module.

In addition, according to the present invention, by inserting a keyword in a web page, and when the user is interested in the keyword, by providing information or advertisement related to the keyword, it is possible to provide the information or advertisement desired by the user. .

In addition, according to the present invention, it is possible to identify a keyword associated with the web page based on the Internet address information of the web page, thereby providing a user with a keyword associated with the content of the web page.

In addition, according to the present invention, by inserting a keyword associated with the web page in a blank space of the web page, it is possible to provide a keyword of the field of interest to the user without disturbing the user's acquisition of information.

In addition, according to the present invention, by inserting a predetermined tag in the keyword included in the web page, there is an effect that allows the user to check the keyword of interest while checking the information of the web page.

In addition, according to the present invention, if there is no keyword information associated with a web page, by downloading the web page and extracting the keyword, there is an effect that it is possible to simply identify the keyword associated with the web page without manual work.

Further, according to the present invention, by inserting a predetermined insertion module into a web page, it is possible to change the link information of the web page to provide a reward service to a user who purchases a product from an affiliate merchant server.

In addition, according to the present invention, by inserting a predetermined insertion module into a web page, by changing the link information of the web page, the user can click on the changed link to retrieve the product from the affiliate merchant server, even if the user does not access a separate affiliate server It is effective to receive reward service while purchasing.

Claims (23)

An internet address database for storing the Internet address information for the web page and the location information in which the insertion module is stored; Intercept target Internet address information of a target web page to which the user wants to access from a web browser of a user terminal, identify location information in which an insertion module corresponding to the target Internet address information is stored by referring to the Internet address database, A web guide module for inserting the insertion module into the target web page using information; And A web server that receives the target Internet address information from the embedding module and transmits a keyword corresponding to the target Internet address information to the embedding module Including, The insertion module is a web service system, characterized in that the program form for inserting the received keyword into the target web page. delete The method of claim 1, wherein the insertion module, When the mouse point is positioned on the received keyword inserted into the target web page, the mouse is located, the keyword is transmitted to the web server, and the advertisement information corresponding to the transmitted keyword is received from the web server, And displaying advertisement information in a popup form on the target web page. The method of claim 1, wherein the web server, Keyword database for storing keywords corresponding to Internet address information Including, And referring to the keyword database, a keyword corresponding to the received target Internet address information is identified and transmitted to the insertion module. Intercepting target Internet address information of a target web page to which the user wants to access from a web browser of the user terminal; And Inserting an insertion module corresponding to the target internet address information into the target web page; Including, The insertion module, And a program form inserted into the target web page and inserting an advertisement into the target web page. delete The method of claim 5, Maintaining an internet address database for mapping and storing the Internet address information for the web page and the location information stored by the insertion module; Web service method comprising a further. The method of claim 7, wherein The insertion module is a java script, the location information stored in the web service method, characterized in that the URL information of the JavaScript. The method of claim 7, wherein the inserting the insertion module corresponding to the target Internet address information into the web page comprises: Identifying location information stored by an insertion module corresponding to the target Internet address information; And Inserting the insertion module into the target web page using the location information Web service method comprising a. The method of claim 9, Determining whether the target internet address information is included in the internet address database; More, The step of identifying the location information stored in the insertion module corresponding to the target Internet address information, And when the target internet address information is included in the internet address database, the insertion module corresponding to the target internet address information identifies the stored location information. The method of claim 9, wherein the inserting the insertion module into the target web page using the location information comprises: And after confirming a connection completion event for the web page from the web browser, inserting the insertion module into the web page using the location information. The method of claim 9, wherein the inserting the insertion module into the target web page using the location information comprises: Identifying a keyword corresponding to the target internet address information; And Inserting the identified keyword into the target web page using the embedding module Web service method comprising a. The method of claim 12, wherein identifying a keyword corresponding to the target Internet address information comprises: And transmitting the target internet address information to a predetermined web server, and receiving the identified keyword corresponding to the target internet address information. The method of claim 12, wherein identifying a keyword corresponding to the target Internet address information comprises: Maintaining a keyword corresponding to the Internet address information in a predetermined keyword database; And Identifying the identified keyword corresponding to the target internet address information with reference to the keyword database Web service method comprising a. The method of claim 12, wherein inserting the identified keyword into the target web page comprises: And inserting a predetermined tag for the identified keyword included in the target web page. The method of claim 12, When the mouse point is positioned over the identified keyword inserted in the target web page, identifying advertisement information corresponding to the keyword where the mouse is located; Displaying the identified advertisement information in a pop-up form on the target web page. Web service method comprising a further. The method of claim 16, wherein identifying the advertisement information corresponding to the keyword where the mouse is located comprises: And transmitting the keyword in which the mouse is located to a predetermined web server, and receiving the advertisement information identified corresponding to the keyword in which the mouse is located. The method of claim 16, wherein identifying the advertisement information corresponding to the keyword where the mouse is located comprises: Maintaining advertisement information corresponding to a keyword in a predetermined advertisement database; And Identifying the advertisement information corresponding to the keyword where the mouse is located by referring to the advertisement database. Web service method comprising a. The method of claim 9, wherein the inserting the insertion module into the target web page using the location information comprises: Identifying a link from the target web page to an affiliate merchant server; And Changing the identified link to a link to the affiliated merchant server through a predetermined affiliate server using the insertion module Web service method comprising a. The method of claim 19, wherein the affiliate server, The web service method comprising a predetermined reward service to a user who purchased the product by accessing the affiliated merchant server through the affiliate server. Maintaining a keyword database that maps and stores internet address information and at least one first keyword; Receiving target internet address information from a user terminal, and transmitting a second keyword corresponding to the target internet address information to the user terminal with reference to the keyword database; And If the mouse point is positioned on the second keyword among the web pages on which the second keyword is displayed in the user terminal, the second keyword where the mouse is located is received from the user terminal, and the advertisement information corresponding to the second keyword is received. Transmitting a message to the user terminal Web service method comprising a. The method of claim 21, wherein the transmitting of the second keyword corresponding to the target Internet address information to the user terminal comprises: If a record corresponding to target Internet address information does not exist in the keyword database, the keyword is accessed from the target web page by accessing the target web page, and the target internet address and the extracted keyword are mapped to the keyword database. Step to save Web service method comprising a. 23. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 5 and 7.

Images