KR100955693B1 - Method on Advertisement Using Text Content - Google Patents

Abstract

The present invention analyzes textual content on the Internet, separates the name of a product or service, and places the content of a mark, such as a trademark of a supplier of the product or service, around the text content to enhance advertising effect. It relates to an advertising method using. The electronic commerce can be linked to these advertisement contents to increase the purchase or use of goods or services.

Name of goods, trademarked content such as trademarks, advertising association center, advertising, e-commerce, search

Description

Advertising method using text content. {Method on Advertisement Using Text Content}

1: Hardware configuration and network system for the present invention

Figure 2: The process of combining trademark content, such as trademark, in given text content

FIG. 3: Process caused by an external third party in the basic process of FIG. 2

4: Basic process of electronic commerce through content combined with trademark content such as trademark

5: An example of a name DB of goods and the like

Figure 6: An example of the trademark content DB such as trademark

Fig. 7: Process of analyzing text content and finding text similar to names of goods and the like

8: Discovery of a supplier corresponding to a name of a product, etc., and search of a marked content such as a trademark

Fig. 9: Timing and storage place of combining text content and trademark content such as trademark or linking DB

10: Operation process of the small icon

Fig. 11: Display method of labeled content such as trademark

12: When there is user interaction                 

Figure 13: Indication according to whether the condition is achieved

14: Method of combining the presence of the advertising association center and the content of the trademark, such as trademark from the outside

15: Process of grasping the whole or part of the image by object unit and name extraction of goods, etc.

FIG. 16: Process of combining trademark content such as a trademark with an object of image content

17: Basic flow of content DB and advertisement DB interworking

18: Basic flow of advertisement DB interworking corresponding to contents in real time

19: Method of combining the total information unit and the mark content such as the mark content such as the trademark

20: Ad Bonding Center, Ad Brokerage Center, E-Commerce Configuration and Interaction

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The present invention analyzes textual content on the Internet, separates the name of a product or service, and places the content of a mark, such as a trademark of a supplier of the product or service, around the text content to enhance advertising effect. It is about the advertising method using.
More specifically, when a text content is taken from inside or outside of a specific website on the Internet and cross-searched a portion of the text content and a character DB of a product or service name DB, a trademark or a service mark, a common element is found. Using digital content that includes textual content provided to computer users (1-8, 20-1) on the network by combining trademarks, service marks, trade names, and other advertising content of those providing goods or services in the vicinity of the textual content. It's about advertising. When computer users (1-8, 20-1) interact with the advertising content, they can link e-commerce sites and other sites to products or services more directly to computer users (1-8, 20-1). E-commerce is generated at the same time.
Conventional Internet advertisements are displayed in the form of a banner in a box having a fixed position or a limited movement with a simple form of a rectangle in a content position independent of the content and independent of the content.

The users 1-8 and 20-1 using the Internet have a clearer sense of purpose in using the Internet, unlike the users 1-8 and 20-1 using public media such as TVs and newspapers. Therefore, in a position where the advertisement of content not related to the content is far from the content concentrated by the users 1-8 and 20-1, as in the conventional advertisement technique, the users 1-8 and 20-1 familiar with such advertisements are used. It's not easy to draw attention and attention, which can be seen by the low click rate compared to impressions.

The conventional keyword banner advertisement has the following disadvantages. In response to the user's search terms (1-8 and 20-1), a keyword, such as a banner, is used to send out the advertisement of the corresponding part. A single website has various inputs by users (1-8 and 20-1). Not only can you not have ads that correspond to your keywords, but you also have a poor level of skill in automatically analyzing search terms, so that users (1-8, 20-1) do not have a level of matching that is satisfactory. have. In addition, this is an absolute disadvantage that the search terms inputted by the users 1-8 and 20-1 are keywords, and the non-search sites are separated and cannot be applied to other contents of the search sites. Accordingly, there is a need for an advertising technique that may be of more interest to users 1-8 and 20-1. This utilizes the basic characteristics of digital data distributed over a network that can be easily programmed and fused, such as represented by digital rather than analog.

The most effective advertisements that attract the attention of the users 1-8 and 20-1 are the content aspects of the content that the users 1-8 and 20-1 focus on, search for, It is an advertisement that converges in a formal aspect. In applications that display content, including web browsers, you can eliminate or reduce the banner spaces that users (1-8, 20-1) do not want to see, and expand the area where content is displayed. -1) can surf the Internet in a more relaxed mood. Instead of increasing the weight of the content in accordance with the purpose of the user (1-8, 20-1), the user (1-8, 20) by fusing to the content without inducing the objection of the user (1-8, 20-1) -1) can stimulate the unconscious, the user (1-8, 20-1) to display the advertisements preferred. This means that advertisements and content have a close correlation with the content and the format in which they are displayed.

To this end, advertisements for content that is related to, reacts with, or interacts with, are embedded within content, assigned, mixed, or synthesized, rather than in a fixed and remote location. It must be merged and linked to the content of the content.

In order for an advertisement to be effective or valuable as information, the advertisement must be relevant to the purpose of the users on the Internet. The area that users are interested in is A. If there is an advertisement for B that is irrelevant or irrelevant, this advertisement will not be noticed by users. This is also the reason for the very poor click rate of a typical banner ad.

However, if the advertisement is relevant to the user's sense of purpose, or is related to the content that the user reads or listens to, the advertisement serves as a kind of useful information, not just as an advertisement, and the user's attention is increased. That is, it becomes clear that the higher the relevance of the content and the advertisement, the higher the advertisement effect.

The technical problem to be achieved by the present invention is as follows.

First, it analyzes text contents and finds the same or similar text among the text contents such as product (eg PC) or service (eg consulting), name of trademark (MacDonald) or service mark (Delhi). .

Second, when the same or similar texts are found, the method is to find suppliers of goods or services corresponding to the texts, and to find suppliers' marks or advertisements such as their trademarks or service marks.

Third, when the advertisement is found, the advertisement is displayed on the periphery or third position of the text content (including sound output through a speaker, which is the same below).

Fourth, the place where the above three processes occur takes place in a third-party server or the like outside the server of the same website and is provided to the users 1-8 and 20-1 in the website where the text content is located. It is about.

Fifth, the present invention relates to a method of attaching advertisements of a supplier of goods or services to not only text contents but also image contents and video contents to be provided to users 1-8 and 20-1.

Sixth, the fifth method is about a specific method of applying a game, animation, learning materials, and the like.

Seventh, the computer user 1-8, 20-1 in the above process is to measure the effect exposed to the advertisement and to associate the corresponding reward.

Eighth, when interacting with the advertising content, linking e-commerce sites and other sites provides computer users (1-8, 20-1) with more information about goods or services and generates e-commerce. It's about how.

Ninth, by introducing the concept of small icons, when a user clicks on a mark content such as a trademark, an advertisement display content, or any other visual content, the user is provided with information about where the user is moved, thereby increasing the click rate. It also helps you avoid wasting time on unintended content in your web surfing.

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDDs), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization means that computer users interact with each other online or with online and offline digital content so that the online and offline content can be connected, combined, merged, and exchanged. A method provided to a computer user through a process of reorganization or transfer.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is installed in the advertising center or the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various kinds of information are mediated.

Advertising content is a comprehensive definition of all indicators (such as text, numbers, pictures, videos, files, photographs, etc.) that can be linked or combined with advertising content. The advertising content is linked or combined with the user, and when the user acts on the instructed content, the content is linked to the advertising content. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Trademark content, such as trademarks: Trademarks, service marks, collective marks, business marks, etc. All identification marks defined in the Trademark Act and trade names, identification marks defined in the Commercial Act, identification marks defined in the Unfair Competition Prevention Act, model names of goods and other goods All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertisements, specific sounds, CM songs, CFs, etc., used for identification purposes. The contents used for the purpose of identification or having the function of identification and combined with each of them are referred to as 'trademark contents such as trademarks' and are simply abbreviated as 'trademark contents' or 'trademarks'. Since an advertisement representing a specific product or service, a subject of supply of a product or a service represents a subject of supply of the product or a service, a product or a service, all advertisement contents may be included in the contents of a trademark such as the trademark. In addition, the trademark content such as a trademark serves as an advertisement content because it functions as an advertisement. Part of the trademark content such as the trademark may also be the trademark content such as the trademark.

Name of the product, etc .: The text part of the contents of the emblem, such as the name of the product or service (including the name of the service business), the name of the supplier who provides the product or service to others (e.g. Hyundai E & C), or a trademark in text. Transliteration of the character portion (e.g., the character portion of the trademark content, such as trademarks incorporating symbols, figures, three-dimensional shapes and colors, including letters), and the sound portion of the trademark content, such as trademarks When transliteration of the contents of the mark, such as the corresponding letter of the company and trademark in a foreign language, in the native language (in case of IBM, such as IBM, separate transliteration occurs when the native language is different. Example: Mcdonald's, McDonald's, etc.).

Text Content: Refers to a portion composed of text among the entire contents provided by the content providers 1-6a or 1-6b to the users 1-8 and 20-1. When text content is combined with or mixed with other content such as images or sounds, the text content as a reference to the object in the process of being analyzed or transmitted is the whole content containing the text content or the whole content including the text content. Refers to the partial content that makes up part of it.

Name DB (1-1) of goods, etc .: A DB having information on names of goods and the like and information related to the name thereof is shown in FIG. 5. The name DB of a product or the like includes names (5-1a, 5-1b) of a plurality of products and various information related to each of them (for example, other names such as a product, a supplier 5-2, a supply model, a product, etc.). Descriptions and other information are stored together.)

Marked contents DB (1-2) such as trademarks: A DB containing information on the marked contents such as trademarks and information related to the information is shown in FIG. The trademark content DB such as a trademark includes a plurality of suppliers (6-2a and 6-2b), trademark content such as trademarks for each supplier (6-1a and 6-1b), and various hyperlinks related to trademark content such as trademarks (6). -3), various information related to the contents of the emblem, such as a trademark, such as the name of the product (6-4) is stored.)

Supplier DB: A database that contains information on the person who provides the product or service. It has information about the name of the product supplied by the supplier and information on the contents of the mark such as trademarks. Can be. The supplier DB may exist as an independent DB, but it is possible to find a supplier who supplies the product or service from the name of the product by linking the DB of the name of the product and the DB of the marked content such as the trademark.

Content Provider / Content Provider: Refers to a person who provides or provides content to users (1-8, 20-1).

Advertisement Combination Centers (1-8, 20-1): These are places that play a role of integrating advertising content into digital content. Advertisement content is naturally included in the advertisement content, and text, images, sounds, and the like, which are functions of other advertisements, are present in a spatial or temporal combination and are the targets of the advertisement content of the present invention.

Ad mediation center (1-8, 20-1): Refers to the center for mediating advertising on-line (on a network) or offline. In particular, it refers to a place that aggregates and distributes digital advertising content on a network, distributes profits, and plays a general role in other intermediary. The advertising mediation center may be on a computer with an advertising association center or on another computer networked with the computer. In addition, although one-to-one correspondence with an advertisement combining center may be established, a relationship between a plurality (m) of advertisement combining centers and a number (n) corresponding m: n (typically m> n or m = n is common) may be formed. It may be.

The hardware configuration for the present invention is as follows.                     

First there is a content provider 1-6a or 1-6b (computer, server) that supplies the content. They have a content DB inside and may optionally have an advertising association center or an advertising mediation center 1-5. The content provider may be the content recipient in certain cases. In particular, this is the case when a content provider receives a new content combined with advertisements by using an advertisement combining center.

The advertisement combining center 1-5 is connected to an external content provider 1-6a or 1-6b, a content receiver 1-7, a general user 1-8, 20-1, or the like through a network. In the advertisement combining center (1-5), an analysis engine (1-3) for analyzing content, name DB (1-1) such as products, mark content DB (1-2) such as trademarks, and mark of content such as trademarks And an engine 1-4 for combining the content. It also has an ad management program that interacts with external advertisers and provides content providers (1-6a or 1-6b), content recipients (1-7), and general users (1-8, 20-1) Can reward media

Computers of general users (1-8, 20-1) have devices that can access the network, and there are terminals, browsers, etc. necessary to receive and display the content, and optionally an advertisement management program, which can be used to mediate rewards. Can be.

Ad mediation center (20-5) is an advertising content provider (who can provide advertising content to the advertising mediation center, advertisers and advertising content owners, advertising content distributors, sellers or producers of goods or services, advertising content production agents) Ad content consumers who receive the advertising content from the advertising content consumers (receiving the advertising content from the advertising mediation center, and various content providers, content publishers, and distributors related to the advertising association center may correspond to this). It distributes to The advertising mediation center may play this role in a real time or temporal gap on an offline or network basis.

The process of analyzing the text content and finding the text similar to the name of the product is as follows.

Web content experienced by users typically consists of text, images (video is a continuous combination of images), sound alone or their spatial and temporal combinations. Among them, the proportion of text is statistically overwhelming. Text may vary somewhat depending on the language system of each country, but usually includes almost nouns, verbs, and adjectives. Of these, the present invention focuses on nouns and does not ignore verbs and adjectives as objects of the invention.

This process analyzes the text content included in the entire contents and analyzes the name, trademark (eg McDonald's) or service mark (eg Hyundai Motor Service) of the product (eg PC) or service (eg consulting). The present invention relates to a method of finding a text identical or similar to a name of a product or the like defined in the present invention.

The present invention focuses on names such as products among nouns. The name of a product, etc. is a concept including not only the name shown in the dictionary but what is suggested in the definition part of this invention. It is common for each country to have a corresponding code on the computer corresponding to its own character system (for example, 'a' in the form of code 32). It can be its own standard within the country. That is, the characters correspond to 1: 1 with the corresponding codes, and the computer processes the information by processing and processing codes other than characters, and outputs the processed result back to the user through the corresponding characters. Taking is a common process.

Contents composed of a combination of characters also have a 1: 1 correspondence as a combination of corresponding codes. Correspondence relationships can be used to inversely analyze the combined code to find a corresponding combination of characters and the like. Therefore, by matching or filtering the code constituting the text content and the code corresponding to the name of the product of the DB containing the name of the product, etc. (of course, the matching of the code system is of course). Among the codes of the text contents, the code group corresponding to the name of the product or the like or the text content corresponding to the code group can be recognized.

For example, as follows. If the content is "Today Compaq Computer and Hewlett Packard have agreed to integrate the PC sector. From the Chosun Ilbo, the content is a common noun" Computer "," PC "," Compaq "," Hewlett Packard ", It is possible to extract a proper noun called Chosun Ilbo. That is, when the name DB (1-1) of the product or the like has the contents of "computer", "PC", "compact", "Hewlett Packard", and "Josun Ilbo", the given content and this DB are compared or searched or filtered. If the name of the product can be extracted or recognized.

Once extracted or recognized, it can be marked (taged or indexed). In addition, a code corresponding to a name part of a product or the like in which the identity is recognized may be stored together with or separately from the location of the corresponding code part, and may be copied or separated. This recognition, marking, and separation may not be 100% perfect, but if one or more matching or filtering processes reflect the characteristics of each language (analysis may be improved by artificial intelligence). Can be greatly improved. For this process, a name DB (1-1) of a product or the like is essentially required.

The above process will be described step by step.

First, read text content. (7-1)

Second, match or filter the name DB (1-1) of the goods, etc. (7-2)

Third, find out the names by which identity is recognized (7-3).

Fourth, the code is marked, stored with or separately from the location, copied or separated (7-4).

The use of meta data or meta language is as follows.

If a user enters a simple keyword in a search engine or the like, it is easy to analyze the keyword. If newspaper articles are the target, there may be many items corresponding to the names of products, etc., so that the main products recognized by humans using filtering technology, artificial intelligence, learning function, natural language analysis, etc. You can improve the name and match, but you can also use meta technolocy to improve accuracy.                     

Meta data refers to data that can be defined or described, and meta language refers to a language that can define and describe a language. SGML, for example, is called a meta language because SGML is a language that deals with the rules and methods of describing the logical structure (headings, paragraphs) of documents.

Meta-languages, such as XML, can convey abstract data, and can separate data presentation and abstract meaning, making it easier to communicate and analyze data.

Meta languages that define attributes of data such as meta tags may exist in combination with relatively long text contents or contents such as images and sounds. In the process of extracting the names of products, if the meta language such as meta tag is analyzed and used, the names of products with much higher accuracy can be extracted.

For example, in the case of newspaper articles, the meta tag may be <title>, <keyword>, <brand name>, <product>, etc. (The type and function of the meta tag or meta language depends on each language or standard. If there is one, the data associated with this tag is likely to be relevant to what the person perceives as the name of a major product or the like for the newspaper article. In general, if a person who writes an article attaches a meta tag, and there is a process in which a newspaper company profits from the meta tagging action, the accuracy and utility of the meta tag becomes greater.

The names of the extracted goods, etc. are processed as follows. Typically, a single screen, web page, article, mail, or processing unit (hereinafter referred to as one web page) may have the names of multiple products, and others may appear more than once. In general, it is most likely a keyword of the webpage that appears more than once. Therefore, they can be given special weights. That is, names of one or more products may be extracted from a unit of text content, and these may be processed, classified, analyzed, and retrieved in various ways and used in subsequent steps.

The analyzed results can be stored in a temporary storage device such as a DB (name analysis DB of a product, etc.) or a HDD.

The following is a method for finding suppliers of goods or services corresponding to the same or similar product, and finding advertisements of suppliers such as their trademarks or service marks.

Products or services usually have a singular or plural number of suppliers, who usually sell their products or services with trademarked content such as trademarks. In other words, if there is a product name (PDA), there are suppliers (Samsung, compaq, Palm, HP, etc.) that supply the product corresponding to the name, and those suppliers have trademarks (Samsung, compaq) on their products. , Palm, HP, aero 1530, aero 2150, Palm IIIe, HP palmtop). In many cases, the brand and supplier names are the same, and the brand name is included in the trademark.                     

In the service industry, there is usually a service table designating the service, and there is a trade name defined in the Commercial Act. Namely, there is a 1: 1: 1, 1: 1: multiple-label content, 1: multiple supplier: one-label content for each supplier, 1: multiple suppliers Multiple labeled content relationships are established for each supplier (each labeled content can be modeled and presented to users). In a capitalist society, full monopoly is not easy to think of, so there are usually multiple providers. . However, for convenience of description of the present invention, it will be briefly described as a relationship of 1: 1: 1, and the above descriptions are naturally included in the description.

The basic specific process of trademark content, such as trademarks, is as follows: As shown in FIG. 8, in the process of finding a supplier corresponding to a name of a product or the like and searching for the content of a label such as a trademark, the configuration is composed of the following steps.

After the name of the product or the like is defined (8-1), these items are searched by the supplier DB or the trademarked content DB (1-2) such as a trademark (8-2) to find the singular or plural suppliers. (8-3 ) The supplier DB can exist as an independent DB. However, if the relational DB operation technology is used, it is not necessary to exist as an independent DB, and the supplier DB can be created as information on the provider included in each DB. In other words, if the supplier 5-2 and the name 5-1 of the product and the DB of FIG. 6 are combined and related, the supplier DB may be created. There may be one supplier or a plurality of suppliers.

If the supplier has the content of the trademark, such as a trademark corresponding to the name of the product, it is found and confirmed (8-4). At this time, it is possible to find only the information of the suppliers that satisfy a certain condition (for example, paying a certain advertising fee, etc.). ) May be added. Determine one or more marked contents such as trademarks of only suppliers that meet the conditions. (8-6) Then, store the marked contents such as found trademarks in association with the name of the products or the relationship with the suppliers. (8-7) At this time, there may be a plurality of marked content such as a trademark, and there may be a plurality of information of suppliers satisfying a condition. At this time, a problem of selection occurs, and an example of the degree of satisfaction of a condition, the weight of each condition, the priority of each condition, and the like may be one of the criteria for selection. That is, when a plurality of trademark contents such as trademarks are selected, uniformity or differentiation may be added in whether or not the exposure is performed, the exposure time, the order, the method, and the like. This is essentially by consultation with an advertising association center or content provider or by their respective policies. This is especially important when advertising content is mediated by contracts, considerations, rewards, and e-commerce in conjunction with advertising mediation centers.

The discovery of the supplier corresponding to the name of the product, etc.

First, determining the name of the product (8-1)

Secondly, searching (8-2) the name of the product in the supplier DB or the labeled content DB (1-2) such as a trademark;

Third, confirming the singular or plural suppliers (8-3)

Fourth, the step (8-4) to determine the content of the label, such as a single or a plurality of trademarks for each supplier                     

Fifth, (optionally) verifying whether the conditions, etc. have been achieved for each supplier (8-5)

Sixth, (optionally) (8-6) confirming the contents of the trademark such as the trademark of the supplier only if the conditions are met.

Seventh, the contents of the labeled trademarks, such as a confirmed trademark, are stored (8-7).

In the case where there are two or more names of a product or the like and two or more names appear in each of the names, the following criteria may be applied selectively and in combination.

First, if there is a content of a supplier or a trademark that satisfies certain conditions, it may be preferentially selected. For example, when Compaq pays a relatively high advertising fee for a unit exposure advertisement, the content related to Compaq may be preferentially selected and determined. That is, the selection and confirmation of the marked content such as a trademark may depend on specific conditions, and it is not necessary to attach the marked content such as one trademark to one content. Moreover, it is not necessary to display only the labeled content such as trademarks related to one supplier. That is, it is possible to present the content of the content such as a plurality of trademarks related to a plurality of suppliers by time zones, by visitor, by access location, or in an arbitrary order, in a statistically or probabilistic manner. In other words, the content of the provider may be changed for the information of the same web page, and not only the content of the trademark such as a separate trademark may be presented within the same provider, but also the model name may be provided in the same class of the content of the same brand.                     

Second, meta-language is used. Analysis using meta-language makes it easy to select the names of major products for content. Of course, it can be used as a criterion of selection by crossing or combining whether the above conditions are satisfied.

When producing the text content, the label content such as trademark is combined with the text content. The text content inserted with the trademark content such as a trademark can be stored and displayed according to the information needs of the users 1-8 and 20-1. In this case, when a specific condition is imposed, only the ones satisfying the condition may be provided to the users 1-8 and 20-1. The above combining process may be directly performed by the producer of the text content when the producer has all of the trademark DB such as a trademark and the name DB (1-1) such as a product, and various programs used in the analysis and combining process. At this time, DB can refer to external DB. Of course, the text content may be sent to the outside and an external third party may combine the marked content such as a trademark with the text content and transmit the text content to the producer of the text content.

The content store is the one who receives the content from the content producer and stores it in the form of a DB or a file to serve the general public. A person who owns a stored file or a content DB can combine the content of the trademark, such as a trademark, with the content as the content producer.

When a person who provides content to external users (1-8, 20-1) on the website wants to change, develop, or process the format, content, display method, advertisement, etc. of the website, the person who acts on the website is responsible for the above process. Can be done.

A person who serves a website to the public as a person who actually serves an advertisement to a user (1-8, 20-1), and an indicator of the content that may be the same as the creator, store, and processor of the content. Like content creators, you can combine your trademarked content, such as trademarks, with your content.

Mediating the process of delivering the content to the general users 1-8 and 20-1 in various forms, or mediating the process delivered between the creator, the store, the processor, and the indicator of the content, like the content creator You can combine trademarked content such as trademarks.

When a program (AD manager, etc.) that analyzes the content of the contents to be displayed and displays related advertisements (visualization, hearing) is used to insert the advertisements that the user wants to see in conjunction with the contents of the website, the program is executed. Like creators, content can be combined with trademarked content, such as trademarks.

First, in a stored state of DB, file, etc. (9-2a);

The website analyzes the contents of the website stored in the DB form or simply various files, extracts the names of products, etc., and calculates the correspondence with the corresponding contents of the trademarks, etc. Then, the content of the trademark, such as a trademark, that matches the processed result is extracted. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. The unit of the marked content, such as a trademark, that matches the content to be the content is one, each of the same type of classification, category, product bundles of advertisements, classification of various personalities, categories, product bundles of advertisements.

Second, when displayed on the screen (9-2b);

When a website transmits its contents to be displayed on the monitors of users 1-8 and 20-1, the contents of the contents are analyzed to extract names of goods, etc. Performs the operation on the correspondence relation of the and extracts the content of the trademark, such as a trademark, that matches the processed result. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. One unit of the target content of the trademark, such as a trademark matching the content, is a bundle of the contents of the trademark, such as a trademark of each unit, a category, a category, or a product unit, a classification of various characteristics, a trademark of a category, a product unit, etc. Bundles of content.

Third, when the web users 1-8 and 20-1 input (9-2c);

When a user of a website enters or receives data on the website (when entering specific words, phrases, phrases, or sentences in the search box, posting a message on a bulletin board, or other web user (1- 8, 20-1)) Analyzes the contents (words, phrases, phrases, sentences, paragraphs, texts) sent by users of the website as text contents, and sends and receives the trademarks to the text contents that are sent and received. Combination of marked content such as

The trademark content such as trademark is combined with the text content or interworked with DB in three ways.

First, it is combined with textual content and trademark content such as trademarks and stored as a single content. Therefore, when recalling textual content viewed from the outside, the combined content of the trademark content such as a trademark is called out and provided to the users 1-8 and 20-1.

Second, a mark on the inside of the program which is not visible to the users 1-8 and 20-1 to the corresponding part of the name of the product of the text content, and the content provider 1-6a or 1-6b corresponding to the name of the product. Trademarked content, such as a trademark, which the user wishes to display to the users 1-8 and 20-1, is stored outside of the text content, and the trademark content is provided to the users 1-8 and 20-1. And the like can be combined with the textual content through the display and then provided to the users 1-8 and 20-1.

Third, if the subjects managing the marked content such as trademarks are different from the subjects of the text contents in the first and second methods, the products of the users (1-8, 20-1) are linked to the DBs of both subjects. There is a method of presenting to the users 1-8 and 20-1 by combining the content of the mark such as the name and trademark, etc. in a DB interworking method.

Marked content such as trademarks may have the following problems in relation to a conventional advertising method (banner, video, etc.).

First, there is a case where the size of the content of the trademark such as a general trademark and the size of an advertisement or the like desired by a web page owner or operator and an advertiser occur.

Second, trademarked content, such as trademarks, discounts, sales, features, functions and other related information may be difficult to combine.

Therefore, in order to operate more effectively the content of the trademark, such as trademark, there is a need to define the content of the trademark, such as trademark in the extended meaning by combining and synthesizing other related content with the content of the trademark, such as the trademark defined above. Hereinafter, for convenience of description, it is referred to as 'content of a trademark such as a synthesized trademark', and this concept may be included in the content of a trademark such as a trademark defined in the definition of a term. In other words, a combination of trademark content such as a trademark and other content is referred to as synthesized trademark content.

The basic aspect of synthesis is to combine trademarked content such as trademarks with other relevant information about goods or services related to the trademarked content such as trademarks. That is, the content related to the trademarked content, such as a trademark, and the product or service itself, information related to the production, sale, distribution, supply, etc. of the product or service itself, the product or service may be combined. In particular, information on discounts, sales, joint purchases, event planning, details about a product or service, an introduction to a feature, and comparison with other related products or services may be combined. In addition, apart from the trademarked content such as a trademark, existing or normal advertisement content related to the product or service may be combined with the trademarked content such as a trademark and provided to users. In this case, the number of marked contents such as a trademark may be two or more. In addition, a plurality of other contents synthesized with the trademarked content such as a trademark may be provided to users at the same time or in a ratio or exposure manner desired by a cyclical, intermittent, periodical, or other operator or advertiser or other party of the present system. . Sound may also be combined.

The specific method of synthesis may be largely as follows according to the type of information on the goods or services related to the content of the mark, such as trademarks.

The first premise may be to selectively determine the necessity and possibility of synthesis. It is necessary to make a judgment about a case in which the content of the trademarked content, such as a trademark, is too small or limited so that content other than the trademarked content, such as a trademark, cannot be additionally added, or it is not necessary to present the marked content, such as a synthesized trademark. Advertisers and others concerned with the implementation of the present invention may require a combination of content, such as a trademark or synthesized trademark if the need is strong, or by increasing the technical and economic effects of the implementation of the invention. In addition, the small icon may be combined with all or a portion of the marked content such as a trademark or the content synthesized therewith. In addition, when the content provider to which the present invention is applied uses an external advertisement combining center, a synthesis process described below may occur as a method of updating in real time or at regular intervals.                     

First, information about a related product or service is introduction information about the product or service. For example, if the trademarked content such as a trademark is "NIKE", introductory information about Nike's shoes, clothing, sports equipment and other various goods or services is presented to users along with the trademarked content such as a trademark. will be. If information about a product or service is on a server that contains trademarked content, such as a trademark, it may be used, and if not available to an external ad association or supplier, ad association center, or other third party with information about it. You can also inquire online or offline. Since several related contents can be synthesized with the contents of one trademark or the like, even if it is in the server, the related contents can be obtained by inquiring another place. Since a plurality of products are sold by attaching a mark such as one trademark, information (photo, image, product information, etc.) about the plurality of products can be presented to users. In addition, this information may be updated over time.

Second, information about related goods or services relates to sales of the goods or services. For example, when the trademarked content such as a trademark is "NIKE", some or all of all information on the sales process such as a discount, a store, a discount coupon for a Nike company product can be presented together with the trademarked content such as a trademark. . Information about these sales can be obtained from some or all of those involved in the sale, such as advertisers, individual retailers, distributors, shopping malls, and the like. If there is a difference between each party (the sales entity may vary in terms of the type of goods or services, the conditions of the sale such as discounts, and the period of time). Can compare each condition and find the optimal condition for users. For example, as follows. The Ad Combination Center preferentially presents the user with information about the sales person who compares the price of a particular product and supplies it at the lowest price. At this time, you can search for a price comparison site, or search for the material that the advertising association center has to present the best relevant people within the limit. Of course, if there is a particular contractual relationship between the person who operates the present invention and a particular sales representative, this may be prioritized. In other words, various conditions may exist in presenting information on sales, and the advertisement combining center searches for a condition and then first selects information on sellers that satisfy the condition or has a high degree of satisfaction, and then uses it for synthesis. Can be.

Third, the information about related goods or services is about the advertisement itself of the goods or services. The advertisement itself is a banner advertisement, a video advertisement, a TV advertisement, or any other advertisement, and refers to an advertisement that is not the trademark content itself such as a trademark. Most companies have advertisements that are designed to fit a variety of media (TV, radio, internet, magazines, newspapers, etc.) rather than a single advertisement. The advertisement combining center may have an advertisement for a product or service. If there is no advertisement, the advertisement combining center may use an advertisement search engine, a registration DB of advertisement contents, or may receive advertisement contents from an advertiser or the like.

Fourth, the information about the product or service may be related to a person (including a natural person as well as a corporation) or a group related thereto. For example, information may be combined about consumer gatherings, user groups, critiques of particular products or services, discussions, community sites, social organizations, civic groups and other related sites, professionals, related professionals, and the like.

The information on the product or service may be text, an image, a video, or a sound may be combined with each of them. This information may be one or a plurality and may be provided to users in a ratio or manner of exposure desired by a recurring, intermittent, periodic or other operator or advertiser or other party of the present system.

Small icons may be applied in the above combining process. Using a meta language allows you to search for relevant information much more extensively and combine more and more optimized content.

The method of the synthesis method is as follows.

In some cases, there are restrictions on the size, position, magnification, and shape of the place where the content of the trademark, such as a trademark, is placed. If there is a restriction, if the labeled content such as a trademark does not meet the restriction, synthesis with the content occupying space is important. In this case, processing as follows may be one example.

First, when the banner or the like is rectangular, it is sometimes necessary to observe this size. When the label content such as a trademark is also a rectangle, the aspect ratio may not match the original banner. In this case, when the aspect ratio is out of a certain range, the image is distorted or unnatural. Therefore, at this time, only the axis is adjusted based on one axis whose magnification to be enlarged is small or the ratio to be reduced is large. The rectangle of the original banner is then divided into two parts. One of these may be a mark of content such as a reduced or enlarged trademark. The other rectangle is filled with content other than the trademark content such as the trademark. (Of course, the content of the trademark such as the trademark is repeatedly filled.)

Second, content other than the content of the trademark, such as trademark, may be those listed in the type of content to be synthesized. In this case, if the content is text content, the text content may be flowed or rolled to fit the size or aspect ratio of the rectangle.

There is a case where there is no restriction in size, position, magnification, shape, etc., where the content of the trademark such as a trademark is put.

The above problem does not occur when there is no restriction in the up and down or left and right directions or when the sound content is included in the place where the labeled content such as a trademark is inserted. Therefore, it is possible to present freely labeled content such as a synthesized trademark.

There may be ways to utilize meta languages. It may be convenient to use meta language to display various information about goods, services, etc. related to the contents of the trademark such as trademarks. In other words, the price of the goods or services, discounts, terms of sale, sales policy, vendor, sales policy, price comparison, user's opinion, unique number of products, press releases of various media, the location of the store, e-commerce A meta tag (abstraction section) indicating information about a place, a service, an A / S policy, a condition, a related product or group of products / services or a group of services, etc., and a specific data representation corresponding to the tag (presentation section) ) May be present. At this time, the displayed content may provide all or selected tag corresponding parts as they are or be translated, and then display the data representation part. At this time, the data portion may be displayed in the box or bubble form only when the user interacts with the mouse or the like.

When there are information providers for two or more products or services, the results can be compared to various tags and presented to the users for the total calculation result based on various tags or internal or external criteria. The easiest example of this is to give information about where to sell the same product at the cheapest price. There may be various items or conditions other than the price, and each condition may be weighted so that a result of comprehensively examining the items or conditions may be presented to the user.

There may be a special way of presenting the relevant information. When requested by the user, various information related to a specific product or service may be transmitted to the user's computer or a virtual space that can be managed or accessed by the user. Again, meta-language-related technologies can be used to create more accurate reports on goods or services. An e-mail address is an example of virtual space.

The following is a method of displaying the advertisement content in the vicinity of the text content or in a third position when the advertisement content is found.

The display (including sound output to the speaker, at this time may not have a position because it is a sound. The following and the same is the same) is largely related to the name of the product (1-8, 20-1). There are several ways in which the content of the trademark, such as the trademark, is revealed to the public, and second, the method for displaying the content of the trademark, such as the trademark, and third, the interaction or condition input of the user (1-8, 20-1). When the trademark content, such as when the trademark is displayed.

The displayed position will be described with reference to FIG. 11 as follows.

First, when there is name content such as a product in the text content, the content of a mark such as a trademark that matches the item overlaps the closest position such as immediately above, next to, or directly below the name content of the product, and the name content of the product. It can be located in a separate place that is linked to the location, the top, bottom, left and right, or a certain distance apart or a specific location (edges, etc.), the name content such as the product. The common feature of this location method is that one or more trademark contents correspond to the name contents of one product or the like. (11-1a) There is a 1: 1 or 1: multiple relationship between the positions shown.

Second, there are many: one or many: multiple relationships between the names of goods, etc., and the location where the marked content, such as trademarks, is displayed (the trademark content, such as trademarks combined in 11-1a and 11-1b, respectively). Both correspond to address A '' (11-2b), i.e., a plurality of trademark contents, such as a plurality of trademarks, associated with names of a plurality of goods, etc., on one display device of the user 1-8, 20-1. Or it is characterized by being displayed in a plurality of places. That is, when there are names of a plurality of products or the like on the text contents appearing on the display devices of the users 1-8 and 20-1, the marked contents such as trademarks corresponding to each or some of them are collected and displayed in one box. It can be displayed at a fixed location such as a corner of the screen. In this case, the 1: 1 correspondence between the names of the goods and the trademarked contents such as trademarks is not clear. 1) Collecting and displaying only the marked contents such as trademarks corresponding to the names of the merchandise, etc. 2) There is a way to use the method (for example, to implement the first method within the box, which may be located independently of the user's scrolls (1-8, 20-1) or move along with the scroll). .

Third, when the text content is a paragraph unit or a total unit of information about one object (for example, text content consisting of one or more paragraphs, one article article, one web page, one complete letter, etc.) Marked content such as trademarks and the like may be combined with one or more trademarked content such as trademarks or aggregated information units into aggregated information units.

An example of an overall unit of information is described (this is an excerpt from the search engine section of www.empas.com ).

" ::::::::: Welcome to McDonald's ::::::::: Privacy Policy (Accuracy: 95%) [ Preview ] McDonald's on the McDonald's website Information to users (1-8, 20-1) McDonald's strives to make our website interesting and useful, while respecting the privacy of individuals. To… http: //mcdonalds.co.kr/prog/event/prv_policy.htm Search similar documents "

The entire content quoted above is the overall unit of information for one McDonald's section.

In this case, when the marked content such as a trademark is displayed in combination with the name of the product, the following process is performed (that is, in this case, the marked content such as a trademark corresponding to the name of the product is displayed corresponding to the paragraph or the overall description unit. will be.)

First, it recognizes paragraphs or aggregate units of information (19-1).

Second, combine the trademark content, such as a trademark, to the left, right, or beginning, end, or specified position of this paragraph or the overall unit of information (19-2) (where the trademark content, such as a trademark, will be placed). For the sake of brevity, paragraphs or aggregated units of information are pushed in the opposite direction to which the mark exists, and when combined at the very end, other paragraphs or aggregated units of information are pushed down. It can be combined in paragraphs or in aggregate information units.

Instead of textual content, trademarked content such as trademarks is entered. For example, the trademark Palm may be used instead of the text content of a PDA. Of course, the user 1-8, 20-1 and the like can be restored to the original content by clicking on it or using a specific button appearing on the menu bar, the right mouse button, or the web page.                     

Third, it is displayed while the contents of the text such as text and merchandise are circulated. (It is based on the display method of each mark, and the sound comes out when the sound is a trademark or a slogan of sound.) For example, the text content of PDA One or more of the marked contents such as and trademarks are alternately displayed at regular time intervals or at random time intervals. Alternatively, text content and labeled content such as a product may overlap and be displayed.

Fourth, the trademarked content such as trademarks with a time difference in a separate location (edge, etc.) or display so that the user (1-8, 20-1) does not know actively that there is content corresponding to the advertisement. Will be displayed.

The basic method displayed is:

First of all, there are two cases where the contents of a label, such as a trademark of one supplier, are combined with a name of one product or the like.

First, there is one marked content such as a trademark of one supplier.

If there is only one emblem content, such as a trademark, it may be displayed on a periodic or random time interval (on) or not (off), to give a special digital effect, to change the property (transparent properties, translucent) Attributes, colors, etc.) At this time, there may be a case where a direct modification is entered for names of goods and the like. If there is a name (e.g., PDA) in the text contents, such as a PDA, the hyperlink to the address associated with the PDA is combined.                     

Second, there is more than one marked content such as trademark of one supplier.

It is possible to display to the users 1-8 and 20-1 independently or in conjunction with the visual appeal and the hearing appeal, either continuously or in any order, at a constant frequency or at any frequency. That is, the case where one of the above marks is applied to each one of the plurality of marks is applicable. Since a plurality of marks are displayed, the order of arrangement of the plurality of marks may be changed or exchanged. At this time, there may be a plurality of marked contents such as a trademark of the same kind. For example, if the "software for PC" is a name of a product or the like, there may be various marks such as trademarks supplied by Microsoft, such as "WINDOWS", "WINDOWS XP", "OFFICE XP", and "EXCEL". In this case, the content of the trademark, such as the trademark, shall be displayed in accordance with the subject's policy for displaying the content of the trademark, such as the trademark, etc. Each display policy may be determined by the Advertisement Center, but may be determined by the person providing the text content, etc. If certain conditions are not satisfied, the content of the label, such as a trademark of a supplier of a specific product, may not be displayed.

Second, a case in which a content of a mark such as a trademark of a plurality of suppliers is combined with a name of one product or the like.

When there are more than one supplier for a name of a product or the like, when there is only one supplier for each supplier (when there is only one labeled content such as a trademark or when there are more than one), it is possible to apply. At this time, which supplier's trademark content, such as a trademark, is selected and displayed in part or in full may vary according to various conditions.                     

For example: Suppose the condition is whether you pay for the marked content.

Assuming that the name of the product or the like is selected as "shoe" in the analysis of the text content, the companies supplying shoes include A, B, C, and the like. And the like are "Reabok", and the content of the trademark is "PRO-SPECS". If A and C have an advertising contract and pay the price according to the impression, the payment terms are different. (For example, the advertising cost is different depending on the unit impression. In this case, the names of products such as "shoes" are exposed exclusively of "NIKE" and "PRO-SPECS" in place of the mark contents such as trademarks, or "Reabok". It can reduce the frequency of exposure. Also, if the condition for "NIKE" is good, it can be exposed more times.

This process can be sequenced as follows.

First, extract the names of goods, etc., and identify the suppliers who supply them.

Second, if there are more than one supplier, search the DB where the conditions for each supplier are recorded (whether it is an advertiser paying money or if it is important to meet certain conditions in the contract). To search for conditions that must be met.)

Third, the label content such as the trademark is displayed according to the display policy of the subject that displays the content of the trademark, such as the trademark. Each display policy may be determined by an advertising association center, but may be determined by a provider of text contents. If certain conditions are not satisfied, the content of the label, such as a trademark of a supplier of a specific product, may not be displayed.

When there are more than one name of a product etc., it is as follows.

When a plurality of names of goods and the like are extracted, the above process may be performed on the names of each goods and the like. In this case, since the number of mark contents such as a trademark is usually increased, an appropriate number is promised or related in an appropriate manner by the subject's display policy (including a mark corresponding to a condition) of the mark contents such as a trademark. Display trademark content such as trademarks at locations.

The process of finding the names of major products is as follows.

In the case of a news article or the like, there are generally a plurality of names of a commodity or the like. In this case, in order to have strong relation between the text content that the user reads and the trademark content such as trademark, the content, theme, topic, main idea, title, keyword, etc. It is preferable to extract and determine the names of a plurality of products and the like based on this. To this end, the following criteria can be used.

First, the names of the most frequently used products can be extracted. This can be found by analyzing and counting textual content.

Second, how to use "Title". Determining the title may take into account the size of the font, the position on the full text content (first, etc.), and the format of the display (without a period, etc.). If the text content is composed in Extensible Markup Language (XML), the title may be determined according to the XML standard. Therefore, the title can be determined by using the title.

Third, in the case of several paragraphs, the first and last paragraphs may be closer to the subject, giving more weight than the other paragraphs.

Fourth, when proper nouns or trade names are used, it is likely to be a name content such as a normal product.

The application model in the case of interaction of users 1-8 and 20-1 is as follows.

First, there is a position shift interaction.

When the users 1-8 and 20-1 use a pointing device, such as a mouse, a keyboard, or a movement measurement device of a viewpoint, to position, pass through, or click on the text content, the displayed basic information is displayed. The method can be applied.

Position tracking is performed to display the contents of the text contents such as trademarks corresponding to the names of the merchandise, etc., to the users 1-8 and 20-1. A typical computer application, including a web browser for displaying a website, is a cursor that displays the current location of the user (1-8, 20-1) in the course of interaction between the user (1-8, 20-1) and the computer. The mouse pointer is displayed on the screen. The current position on the cursor and the pointer of the mouse can be transmitted to the computer application program from the input / output function of the basic operating system (OS), and displayed on the monitor for the convenience of the user (1-8, 20-1). Will help. At this time, the following actions may occur when the current cursor or the mouse is in the exact position or around the position of a product or the like.

Firstly, the contents (including some cases already displayed) such as trademarks, which are already associated with text content, are used as keys to call for recognition of the input of interactions of users 1-8 and 20-1. key), and the method described in the above-described basic method is displayed.

Second, if the text content is recognized at the location or near the location, and the text content is the name of a product, etc., it starts with the search for the supplier's DB, the trademark content DB (1-2) such as a trademark, and then the product. Marked contents such as trademarks corresponding to the name of the mark are combined or interlocked and displayed by the method described in the above-described basic method.

This may be particularly effective if the marked content, such as a trademark, has no display at all, only some display, or only a visual display. For example, sound devices (headphones, speakers for speakers, speakers for speakers, earphones) can be combined or interlocked with sound (sound trademarks, onomatopoeia, sound effects, music, songs, CM, slogans, and other symbolic sounds) among trademarked content. Will generate this.

Second, there is application of position tracking.

As an application method of position tracking, the vision of the users 1-8 and 20-1 is tracked. A device that recognizes the viewer's vision in combination with a monitor (Vision Tracker: video camera, digital camera, vision tracking hardware, and other software that uses it). Among the contents, sound trademarks or sounds recognized by the general public as unique sounds of a specific brand or product (sound trademark, onomatopoeia, sound effects, music, song, CM), etc. To occur). For example, the word cola makes a buzzing sound, a sound effect similar to the Pepsi cola brand. When orange juice comes out, it sounds like 'Tabong'. When the word "ice cream" comes out, "I'll see you at 12 pm Burabokon, see you together."

One application of position tracking is to link the cyber lottery, rather than linking the trademark DB to the content. When a user (1-8, 20-1) searches for content in a step by step with a mouse or a keyboard inside the content, when a specific part is reached, a pop-up menu, a button, or a new menu is present. If a message appears, click to display it, and the cyber lottery appears. Or by mixing the brand DB and the cyber lottery, advertisements generally appear in all areas of the content, and sometimes lotteries appear instead of advertisements, which stimulate the curiosity and anticipation of the users (1-8, 20-1). Alternatively, the lottery ticket may be displayed when the user 1-8 or 20-1 interacts with the content such as a click.

When a user (1-8, 20-1) enters a keyword or enter key or mouse select button at a specific location on the network (12-2), this corresponds to the content of the keyword input or enter key or mouse select button. By analyzing the input, if there is a name of a product or the like during the input, the name is recognized (12-3) and the above-described invention whole process is applied. In other words, the trademark content such as a new trademark such as a sound may be output (12-4), or the trademark content such as a trademark may change over time (12-5).

The content provider 1-6a or 1-6b may perform the entire process of the above display on the condition that certain conditions (for example, payment of an advertisement fee) are achieved. In other words, it is possible to combine marked content such as a trademark at the user's choice. When there are a plurality of names of goods and the like within one text content, the display process of the present invention may be performed only for satisfying one, some, all, or specific conditions. If there are various marked contents such as a trademark corresponding to the contents of the displayed text contents, the priority thereof may be arbitrarily adjusted. For example, by analyzing the content of the page on which the text content is displayed, an advertisement corresponding to the name of the product, etc. that appeared on the most page may be advertised.

In addition, it is possible to determine the display level (number, method, etc.) of the marked content such as a trademark by receiving inputs from the users 1-8 and 20-1.

Advertisement techniques through the trademarked contents such as the trademark are strong enough to meet the purpose of the user (1-8, 20-1) (for example, if a PDA is hit by a search engine, the supplier of the PDA is displayed in the search result). Information is strong). However, it is still necessary to compensate for the exposure of the advertisements from advertisers or other users who profit from the advertisements. At this time, when the user (1-8, 20-1), etc., use the advertising management program, the contract with the advertiser or website in advance for other compensation conditions, or in real time to compensate through the advertising management program As a condition of receiving, it is possible to receive trademark content such as trademark. In other words, the trademarked content such as the trademark may be delivered to the users 1-8 and 20-1 only when the intention of accepting the marked content, such as the trademark, is transmitted to the providers of the content through an advertisement management program or by other means. Can be. Therefore, the advertisement management program may have a filtering process of removing or screening the mark content such as a trademark. The ad management program manages the overall process.

Types of options may include the following.

First, the presence and the level of advertisement display are selected. Assigns to the right mouse button menu, assigns to the AD manager option, buttons appearing in a certain position on the screen occupied by the program, menu bar of the browser, shortcut keys, etc. Allows you to choose. Or, if you want too many ads to appear in your content, you can adjust the number, size, and visibility of the inserted ads step by step (advertiser or reward) Minimum coercion can be maintained through contracts with subjects, etc.). As more advertisements are viewed, more product information is obtained and more rewards are made, so the selections can be made by the users 1-8 and 20-1.

Second, as a selection of the advertisement cycle, a replacement button (menu of a website, a menu of a web browser, a menu of a right mouse button, a menu of a shortcut key) can be inserted to view a desired one among several possible advertisements. For example, when the word PDA appears, you can advertise for a variety of products, click the button, the next ad appears, and the next time the button appears, the advertisement can be cycled.

Third, the user 1-8, 20-1 selects in advance the content and format of the preferred advertisement and the excluded advertisement as the selection of the advertisement target. Alternatively, even in the formal aspect of the advertisement, a banner advertisement may be excluded and a color advertisement may be excluded from the user 1-8 and 20-1.

Fourth, it is possible to allow the user to select whether or not to combine the trademark content such as trademark and related information.

When displaying the content of trademarks such as trademarks, the concept of basic display and extended display can be introduced. The basic display is to display only one or a part of various displays of the trademark content such as a trademark, and the expanded display is a function of the user (1-8, 20-1) acting on the basic display (position, passing, click, etc. of the pointing device). In response to the user (1-8, 20-1 any input), a display different from the basic display is shown. That is, if only the cola picture is attached to the mark contents such as a basic trademark, when the user (1-8, 20-1) moves the cursor or the mouse over the cola picture, a trademark other than the basic mark such as the cola bottle sound, etc. To display or print the content of the emblem. This is particularly effective when the help displaying balloon is used as a tool for displaying the confirmation mark. That is, in the balloon, the place occupied by the help may display advertisement information (content for all kinds of advertisement purposes such as a video or a banner) other than the extension information about the supplier related to the name of the product or the trademark content such as a trademark. .

There are searches that use natural language analysis, which many search engines employ. For example, if there is an input of "I want to have beautiful hair", the name of the product is not displayed in this input. At this time, the natural language analysis DB is used. In the present invention, this process extracts the words "beautiful", "hair", "find" from the natural language input, and finds a field in which these words are essential, popular, or searched. The process includes finding a DB and forming a corresponding relationship with a product name.

This process requires a database for natural language analysis and an analysis engine (1-3) that performs natural language analysis. In other words, it extracts "beautiful", "hair", and "finish" from the input of "I want to have a beautiful hair", and the extracted words are referred to as "beauty", "cosmetics", etc. Establish. If this correspondence is established, the process after extracting the name of the product from the above processes can be applied as it is. In this process, you can use thesaurus or DB of synonyms (words with similar or related concepts or concepts).

By extending this process, you can create names and correspondences for products in the context, context and theme. In other words, if there is an article that says, "this summer will be hot," there is an advertisement for air conditioning. If you have a general article about computers, you can advertise any related content, including trademarks such as Sambo Computer's notebook, Microsoft's Excel, and Entica's clubbing site ( www.entica.com ). have.

In this process, a computer program or a person may search for a keyword or assign names of products, etc. to natural language input or natural language text data.

The timing and method of incorporating the trademarked content, such as trademarks, are as follows.

First, there is a method of combining the marked content such as a trademark for those stored as text content.

First, it analyzes the contents of the text content of the analysis process. (17-1) Analyzes through automatic analysis, manual analysis, timing of analysis (stored and in real time when transmitted through the network) and finds names of products. The name of the product may be plural.

Second, select the content of the trademark, such as the trademark, set the type of the content of the trademark, such as the trademark, or the collection of the content of the trademark, such as a trademark that matches the name of the product of the text content, etc. (17-2) This type setting process is omitted. In this case, the marked content such as a trademark corresponding to the name of the product is directly corresponded.

Third, production (including importing from the outside) and correspondence-The content of the trademark, such as a trademark of the corresponding type is produced, and the corresponding advertisement is found in the existing content of the trademark, such as a trademark (1-2). 3)

Fourth, the correspondence between the text content and the labeled content such as a trademark is stored. (17-4)

Fifth, when the combined and display text contents are displayed, the display method according to the present invention is inserted, substituted, shuffled, or interlocked by referring to the correspondence between the text contents and the marked contents such as trademarks. And other methods. (17-5)

It analyzes the text contents transmitted by the website for the users 1-8 and 20-1 in real time and provides the combined contents such as trademarks.

First, it analyzes the transmission data and finds the name of the product. (18-1)

Second, the content of the content of the trademark, such as a trademark, sets the type of the content of the trademark, such as a trademark, or the collection of the content of the trademark, such as a trademark, which matches a name of a product of text content, etc. (18-2). In this case, the marked content such as a trademark corresponding to the name of the product is directly corresponded.

Third, production (including importing from the outside) and correspondence-The content of the trademark, such as a trademark of the corresponding type is produced, and the corresponding advertisement is found in the existing content of the trademark, such as a trademark (1-2). 3)

Fourth, by referring to the correspondence between the combined and displayed text contents and the marked contents such as trademarks, the marked contents such as trademarks are inserted, substituted, shuffled, or linked to be displayed by the display method and other methods suggested by the present invention. Send (18-4)

Respond to user inputs 1-8 and 20-1. When entering a search keyword in a search engine, entering a preset word, sentence, or expression in a chat (when the expression "Oh, I want to drink," a beer advertisement (OB Lager trademark) appears. When writing on a bulletin board, the most effective is to enter keywords into a search engine where the needs and needs of users 1-8 and 20-1 are concentrated.

First, the contents of user inputs 1-8 and 20-1 are analyzed.

Second, set the type of advertisement or vowel matching the contents of the user 1-8, 20-1 input (202).

Third, an advertisement to be displayed together with content is selected from a DB of the corresponding type of advertisement or a pod.

Fourth, when the content is displayed, advertisements are inserted, replaced, shuffled, or interlocked (204).

Even if the content of the website is not correlated, the user 1-8 or 20-1 displays the desired advertisement.                     

First, the user 1-8, 20-1 inputs a setting of an advertisement type, item, form, product, and classification desired by the user 1-8, 20-1.

Second, this setting is transmitted to a website where the user 1-8, 20-1 wants to search, or an agency such as an advertisement management program, an advertisement management center, an advertisement brokerage site, or the like provides a content to a website.

Third, advertisements according to the settings are displayed together with the contents of the website.

When a position display device such as a mouse is placed on a label content such as a name or a trademark of a product or the like, a bubble can be issued. This is an application of a general programming technique in which various embedded advertisements exist as objects, and explanations for explaining the characteristics thereof appear in the form of a balloon help. In the bubble, unused ones, such as trademarks, or ordinary digitized advertisement content can be placed, and these can be displayed (including video and sound).

The place where the process of extracting the name of the product, etc., and then incorporating the content of the trademark, such as the trademark, takes place inside the server of the same website providing the textual content (in the case of a server of the same management or operating entity). It may also occur in a third-party server or the like that is not internal. If it happens internally, it acts as a program on the server as an ad combining program or an ad combining solution. Since it has been described above, the method and operation will be described through the concept of the advertisement combining center in the case of advertising combined from the outside.

External advertising association centers can be better adapted to small and medium-sized websites.

There may be a replacement of the mark content such as a trademark. There may be automatic replacement of the trademarked content of various trademarks, such as programmatic replacement, circular replacement, random or arbitrary replacement, replacement by the contract cycle between the advertiser and the site that advertises, and replacement by the viewer's choice. .

The present invention can be applied to any content delivery process on a network based on or containing text content. That is, the present invention can be applied to general content related sites on the web such as search sites, newspapers, news providing information sites, e-mails, communities, chats, discussions, forums, e-commerce, and the like.

Of course, if the meta-language is used, the present invention can be applied to content based on sound and image, not text-based.

First, it can be applied to a normal website.

A person who provides text content (including a computer and a server) may transmit it to an advertisement combining center 1-5 (including a computer and a server), which is a person who provides a service for attaching the content of an external trademark or the like. -6b) The advertisement combining center 1-5 analyzes the received text contents, extracts names of goods, etc., attaches corresponding mark contents such as trademarks, and sends them to the person who supplies the text contents again. (1-6b) In this case, the advertisement combining center 1-5 combines the labeled content such as a trademark in as much detail as possible, and the text content provider 1-6a or 1-6b, which has received it, can According to the purpose, the quantity and quality of the marked content such as trademarks and the display method can be adjusted.

For example, as follows. If there is a newspaper article about "shoes," the newspaper sends the article to the Ads Combination Center, which analyzes the article to find suppliers, such as merchandise, and directly combines the content of the emblem, such as trademarks. The content of the trademark, such as a trademark associated with the content, can be transmitted to the newspaper with the text content. In this case, the newspaper company may present the content combined with the trademark content such as a trademark to the users.

At this time, the provider of the text content may extract the name of the product of the text content and send only the name of the product, etc., not the text content to the ad combining center. It can also be sent to a text content provider.

The same applies to search engines. Names of goods and the like can be extracted from the search keywords, and names of goods and the like can be extracted from the search results. Of course, it can also be extracted from the content input and edited in advance corresponding to the search. The same applies to chat, and the extraction process can be applied to the topic of the community site and the contents of the bulletin board.

Second, it can be applied to e-mail or the like (1-6b 1-7).

The method involves e-mail and other websites of text content where text content providers 1-6a or 1-6b are provided content to external users 1-8, 20-1 without access to their websites. It may be particularly useful for a variety of information provision methods (e.g., providing personalized news, etc.), including transmission to. This will be described in detail below.

First, the text content provider 1-6a or 1-6b sends an e-mail to the user association center 1-5 for the user 1-8, 20-1. (1-6a)

Second, the advertisement combining center 1-5 analyzes the text content of the e-mail and then combines the marked content such as a trademark. In addition to the trademark content such as trademarks, other advertisement content may be inserted here. (1-5)

Third, the advertisement combining center transmits it to the users 1-8 and 20-1. At this time, the advertisement management center may send shipment confirmation information to the text content provider 1-6a or 1-6b (1-7).

Third, it is also applicable to individual users 1-8 and 20-1.

Users 1-8 and 20-1 receiving the text content can transmit their text content to the advertisement combining center 1-5 to receive the content in which the labeled content such as a trademark is combined. This may be particularly useful if the reward is mediated by exposure to trademarked content, such as trademarks. This advertising association center 1-5 may be inside a computer of users 1-8, 20-1.

The advantages of attaching the trademark content such as trademarks from the outside are as follows.

First, it is difficult for each individual website to attach marked content such as analysis and trademark.

Second, rewards (advertising costs, etc.) can be mediated when ads are combined with each piece of content, as individual websites are not easy to attract a large number of advertisers.

The model for the case where compensation is mediated by externally attaching the marked content such as a trademark is as follows.

First, the advertisement combining center 1-5 collects advertisers and concludes a contract for total compensation for exposing the contents of the trademark such as their trademarks for each advertiser. This process may be performed by the advertisement management program in the advertisement combining center 1-5.

Second, the Advertisement Center (1-5) allows individual websites, outgoing e-mail or textual content transmission, and personal users (1-8, 20-1) through the Advertisement Center (1-5) Receiving text content that combines both the invoice content and the normal advertising content, the individual subjects who sent the text content to the Ads Combination Center (1-5) or those who received the content that combined the insignia content such as trademarks from the Ad Management Center. Rewards calculated or contracted can be paid based on various methods of measuring advertisement effects, such as whether received, exposed, and the degree of exposure. The advertisement management program is responsible for paying rewards to the respective users 1-8, 20-1 or content providers 1-6a or 1-6b in the advertisement combining center 1-5.

Referring to Figure 10 describes the operation of the small icon as follows.

There is a lot of content (such as banners) with hyperlinks on the network, and one of the common features of these content is that it only moves when the user interacts with the content such as a click. Branches do not know whether they are connected to a site (eg, a commerce site, a company's homepage, a forum, a community, news, etc.). In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, if the hyperlinked content interacts with the content and there is a sign that indicates that the site is linked to a certain site, then users 1-8 and 20-1 will be redirected to the site with the specified personality. It knows whether or not you can decide whether to click in advance or not. The above display serves to increase the probability of clicking, thereby increasing the possibility of occurrence of the e-commerce described below.

The small icon is an image icon (which may be a text icon), and the visual appearance of the icon is a symbol, a character, a figure alone or a combination thereof, and colors are combined with each of them. (For example, the letter itself (including font, size, shading, weight, etc.), a combination of letters and parentheses, polygons such as circles, triangles, rectangles, other simple shapes, words, or words within two or three May be an abbreviation such as a combination or DVD, a brief icon (usually an icon is smaller than the size of a typical advertising content such as a banner), etc.), where each letter is represented by its small icon. Include the first letter of a common name for a personality (for example, the original letter H refers to a homepage site).

Each small icon contains the address or hyperlinking information for this icon or other web pages that, when interacted with the content containing or combined with the icon, appear as a move or separate screen. . Even if you are in the same location, you can link to different web pages if the contents of the small icon change. Each small icon is typically present as an image, but may be present as text.

These icons may exist as independent objects and may be tightly coupled with other content as dependent entities.

The concept of an independent object (10-3) means that a small icon is its own content, exists and acts independently, and responds independently to the user's (1-8, 20-1) interaction. 5a, 10-5b) In other words, if these icons have hyperlinks, they can be moved to other web pages by clicking only the small icons. That is, it may have an independent position and may change independently when superimposed on one image. For example, it may change from "(H)" representing a homepage to (M) representing a market representing electronic commerce or (C) representing a user group, and at this time, the associated address also changes accordingly.

Dependent Being (10-2) means that a small icon exists as part of an image or as part of an image that constitutes other content and does not exist independently, nor can it act or respond. In other words, the banner and the small icon are combined with the address displayed by the banner and the address displayed by the small icon because they are integrally combined with the banner and the like (ie, forming an image as a whole). If the image of the whole image is the same, it means that the address does not change over time.

For example, as follows.

Suppose there is an "@" in the picture of the banner, which has an attribute that indicates that you are going to a place where you can send or use email. At this time, the @ mark is separated as an independent object or object, and if you go to a place where you can send or use e-mail even if you click on this @, it is a small icon as an independent object. However, if the banner picture simply contains an @ picture, and you click on the @ part (when @ is included in the banner, and the @ part contains a banner part or banner as a whole, or links to one or more specific sites), the banner If you click inside the @ portion but link to the same one or more specific sites, it is a small icon as a dependent entity. (10-5c)

Small icons may have independent appointment schemes for individual sites, and some or all of the small icons may use a common appointment scheme. For example, the letter "EC" in the small icon represents an Electronic Commerce site, "@" represents an e-mail site, "X" represents an exposed site, and "M" represents a music site. , "C" is community site, "F" is forum site, "N" is news site, "S" is search site, "A" is art (Art) can indicate that the site is connected. In this description, sites are used in the sense of location or location, because the concept of small icons can also be applied to content contained on CD-ROMs rather than on the web, since other locations on the content are not sites in a strict sense. (This may apply to all of the specification of the invention in addition to this paragraph.) Also, quotation marks do not mean that they are actually used with quotation marks in the sense of emphasis or separation.

An independent small icon can be placed on or around a related content banner (if there is a small icon on or around the related contents banner), the same hyperlink as the hyperlink of the related content. Contains a link. Therefore, when connecting to different places, multiple independent small icons may be attached to each piece of content (in case of replacing trademarked contents such as trademarks with small icons in 11-2a and 11-2b). Does not have a hyperlink belonging to itself as part of the content, but has only a function of providing personality or attribute information about a hyperlinked site. Small icons may also be placed in special locations on the screen (11-3).

The trademark content, such as trademarks (including model names), service marks, collective marks, business marks, etc., all identification marks defined in the trademark law and trade names, identification marks defined in the commercial law, identification marks defined in the anti-competition law, and others All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes There may be a combination of the content and each of them used for any purpose of identification or used with the function of identification. If each of these hyperlinks are linked, it is possible to provide information on the attributes or characteristics of the sites linked by the hyperlinks. In other words, the contents of the trademark, such as the trademark "Palm", are linked to the contents of the trademark, such as the company Palm, the place where Palm's PDAs are sold, community sites on Palm's products, various organizations or analysis about Palm. In fact, there may be hyperlinks to various places. Therefore, at this time, it is obvious that it is very helpful for the judgment of the users 1-8 and 20-1 when there is a small icon in the labeled content such as a trademark.

Small icons may also be attached to names of goods. In other words, if there is a product such as PDA, a small icon is attached to the vicinity of the name to know the properties of the hyperlinked site that the small icon contains. It helps.

In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, the following configuration can be considered.

First, when a browser reads a hyperlinked address, it also reads other information associated with the hyperlink (such as the nature and properties of the site). When the site address is displayed at the bottom of the screen, information about other sites linked by the hyperlinks read together may be displayed next to the address (or may display a small icon), or the user (1-8, 20-1). If the pointing device is placed on the content displayed as a hyperlink, this information is displayed in a help display such as a bubble.

A particular small icon may indicate a particular action (10-5d), i.e., when an action is applied to the small icon, the small icon activates the program that activates the action, or displays other content to enable the action. Mark it.

Small icons can be combined into text content in the following formats. The following example is an excerpt from the search engine section of www.empas.com ( enter the search term 'MacDonald').

" ::::::::: Welcome to McDonald's ::::::::: Privacy Policy (Accuracy: 95%) [ Preview ] McDonald's on the McDonald's website Information to users (1-8, 20-1) McDonald's strives to make our website interesting and useful, while respecting the privacy of individuals. Http://mcdonalds.co.kr/prog/event/prv_policy.htm Search similar documents "

If the text content is found, the search engine finds the web document corresponding to the search term "MacDonald" and displays the McDonalds in bold letters. In other words, this process changes the attributes of the text McDonald's (in bold) to the users (1-8, 20-1) in response to the search term in the web document without the dark text loaded from the search engine. will be. Therefore, the search engine may insert a process of attaching a small icon next to McDonald's after recognition of McDonald's in the web document. At this time, the small icon may be attached to the other at each McDonald's display. The alphabetic alphabet combined with parentheses is a sign for a small icon.

" ::::::::: Welcome to McDonald's (S). ::::::::: Privacy Policy (Accuracy: 95%) [ Preview ] McDonald's Corporation (McDonald's) ) Provides users (1-8, 20-1) with information about the McDonald's (A) web site, which is a fun and useful site that respects the privacy of individuals, while respecting the privacy of McDonald's (M). McDonald's (C) uses http://mcdonalds.co.kr/prog/event/prv_policy.htm Search similar documents "

Optionally, (A) may be assigned to an advertisement, (D) may be a discount, (C) a community, or the like.

In this case, an image small icon having a normal character size may be attached, or a small icon composed of text may be attached.

The small icon may be applied in the same manner as the image even when a text or an image as well as an image are displayed. Since an image or the like exposes a plurality of images in a short time to show a continuous image, each element constituting the image is an image, and thus, all inventions related to the small icon for the image can be applied. In this case, the interactive interface may be a pointing device such as a remote controller, a voice, or the like. Small icons are premised on hyperlinking and can be applied to interactive media connected to a network. Of course, the above concept of the small icon can be applied even when there is a storage device in a computer such as a TV, and there is no communication with the outside when the small icon is hyperlinked with the information existing therein. In other words, when the TV or the like transmits the image information, the related information is also transmitted and some of the information may be stored in a storage device such as a TV. When the viewer interacts with a specific small icon while watching TV, the viewer can see related information. When content delivered to the Internet or wired / wireless is displayed to users, it has a form of text, image, and sound. Therefore, the invention of small icons is included in text content and image content (including video and stereoscopic video) except sound. The principle can be applied.

Rolling literally means going back. Several small icons may be combined as one ad content (banner, video, etc.) changes over time. In other words, from the standpoint of the advertising content which is relatively unchanged, the small icons may be rolled around and rolled. Of course, at one point in time, when one small icon is attached, another small icon is combined with the advertisement content while changing in time.

Even when rolling, the address information associated with the small icon and the address information associated with the advertisement content are maintained in a consistent state at a certain point in time. For example, as follows. At time t = 0, if the small icon associated with the advertising content is (M), the small icon or the advertising content are linked to the same www.amazon.com , and if they interact, they connect www.amazon.com . . If the small icon is (S) when t = 1, www.yahoo.com is linked, not www.amazon.com . In this case, the interworking may be a homepage of a website or a lower page of the website.

Two or more small icons may be combined with one advertisement content. At this time, each small icon is linked with other address information. That is, in this case, the concept of first or default and small may be applied to the small icon. The primary small icon is a small icon applied in preference to another. That is, when acting on the contents of the emblem (except the secondary small icon portion) such as the primary small icon or the trademark, the user is moved to the hyperlinked site with the primary small icon. If the second small icon is pushed and clicked only there, the user moves to the hyperlinked site with the second small icon. Therefore, the secondary small icon is usually an independent small icon.

Small icons may indicate a function. For example, when an icon recognized as a speaker is attached as a small icon, music may come out when the small icon or the advertisement content is interacted with. As another example, when a small icon is attached, when a user interacts with the small icon, a window is opened, and content corresponding to the small icon is output to the user.

Small icons may be combined with non-advertising content. That is, a small icon may be combined with content other than an advertisement to have the same function as above.

If you have a small icon, you can see what happens after you interact with the ad content. In other words, it may take you to a specific site or you may hear a certain sound. Therefore, when attached to a small icon, the user can decide whether to interact with the advertising content. This facilitates the user's convenience and increases the click rate (probability of interaction). This is because one of the reasons why the click rate is low is that they do not click at all based on their experience of encountering content that does not match their purpose because they do not know what will happen when they click on the content.

The types of websites that link content and advertisements and their effects are as follows.

First, in a site where a user (1-8, 20-1) requests information about their needs with a search engine, analyzes it, and provides information in various classification and notation methods, The effect is exerted. The users 1-8 and 20-1 input information required by the user through an input window provided by a method such as a common gateway interface (CGI) as a keyword or a sentence expression method. The search words entered by the users 1-8 and 20-1 accurately represent the contents desired by the users 1-8 and 20-1, and analyze and display the advertisements.

Second, the portal site provides a variety of information in a department store type, and provides various environments and information desired by the users 1-8 and 20-1. By displaying advertisements corresponding to the contents of the section for each section corresponding to various categories, the effect of the advertisement is enhanced.

Third, there are sites specialized for various contents. What the user (1-8, 20-1) wants in CPs (Contents Provider) sites that provide information in various categories such as news, education, current affairs, commerce, culture, and community can be analyzed and typed more easily. .

Fourth, there are sites that do not belong to the above types. This is especially true for the presence of text in information on a website.

The advertisement combining centers 1-5 and 20-4 and the advertisement mediation center 20-5 will be described.

First, the subject of the determination of the marked content, such as the name and trademark of the product, may be as follows.

The case is determined by the content provider. FIG. 2 shows the basic process of the present invention and shows the process performed by the same subject from the analysis 31-1 of the text content to the combination 31-5 of the marked content such as a trademark. In other words, the content provider has an analysis engine (1-3), a name DB (1-1) such as a product, a marked content (1-2) such as a trademark, and a combination engine (30-4). To process. The procedure is based on FIG.

This is the case with external third parties. In the process of external third party intervention, first, when determining the name of a product, etc. (In this case, it is usually common for a third party to combine the trademark content such as a trademark. Second, there are times when a content provider decides on the name of a product itself and requests the content of a mark such as a trademark. 3 shows the first case. It will be described in detail below.

The configuration of the process of the name extraction step of the commodity, etc. by the third party is as follows.

When the content provider transmits the text content to the third party advertising association center (3-1), the advertising association center analyzes the text content (3-2), extracts the name of the product (3-3), etc. Find suppliers of goods or services corresponding to the name of (3-4), and search for content such as advertising content or trademarks (3-5).

In this case, the third party advertising association center may arbitrarily or in accordance with the criteria agreed with the content provider, combine the content of the trademark, such as trademark, with the text content and provide it to the content provider. If the trademarked content, such as the trademarks, is found, the content provider, such as a plurality of trademarks, may be transmitted to the content provider to be selected and combined.

The process of extracting a name of a product or the like by the content provider will be described in detail.

When the content provider analyzes the text content and extracts a name of a product or the like, the content provider may request the advertisement content or the trademark content such as a trademark from the advertisement combining center or the advertising mediation center. In this case, the advertisement combining center or the advertisement mediation center may play the following role.

(3-4) Finds the content of the goods or services corresponding to the name of the received goods, etc. (3-4), and finds the content of the advertisement such as advertising content or trademarks (3-5). In accordance with the agreement agreed with the supplier, it is possible to combine the content of the trademark, such as trademark, with the text content and provide it to the content provider. And the like may be transmitted to the content provider so that the content provider selects and combines the content.

The advertising association centers 1-5 and 20-4 are demonstrated.

The primary role played by the Ad Combination Centers (1-5, 20-4) is to firstly combine the content (20-9) with the content, such as advertising content / trademark, through the analysis of the content, and secondly, the advertising content / trademark. Forming the labeled content 20-9 such as the synthesized advertisement content / trademark added to the marked content 20-9, and the third, other than the marked content 20-9 such as the advertisement content / trademark. Finding and combining the marked content 20-9, such as advertising content / trademark, and fourthly, synthesizing the advertising content / trademark by adding various information related to the marked content 20-9, such as the advertising content / trademark; Forming the marked content 20-9. The first and the second explain the functions of the advertisement combining centers 1-5 and 20-4 centering on the third and fourth in the above-described relationship.

There are two major differences between the third and fourth functions in the first and second functions. One can combine the advertising content / trademark content (20-9) other than the advertising content / trademark content (20-9) and the other utilize the advertising mediation center (20-5) Can be. In case of not having the content 20-9 of the advertisement content / trademark of the supplier corresponding to the name of the product, etc. in the DB in the advertisement combining center 1-5, 20-4, The advertisement mediation center 20-5 may be inquired to inquire whether there is a matched content 20-9 such as an advertisement content / brand that matches. Therefore, the probability that the labeled content 20-9, such as the advertisement content / trademark, matches or is strongly related to the content of the text content is increased. The advertisement mediation center 20-5 may also be used to form the labeled content 20-9 such as the synthesized advertisement content / trademark. That is, the widespread ad association centers 1-5 and 20-4 may include the concept of an advertisement intermediary center 20-5, and may be implemented in one computer or in a system managed by one legal entity. 1-5, 20-4) and advertising mediation center 20-5. In addition, there may be advertisement combining centers 1-5 and 20-4 within the advertising mediation center 20-5. In other words, the advertisement combining centers (1-5, 20-4) and the advertisement mediation center (20-5) may be used separately, integrated, matched, or linked to each operator or operator. However, for convenience of explanation, the advertisement combining centers 1-5 and 20-4 emphasize the aspect of combining the advertisement with the content, and the advertisement mediation center 20-5 mediates (takes over and delivers) the advertisement. To emphasize this, it is expressed separately.)

The advertisement mediation center 20-5 is demonstrated.

The advertisement mediation center 20-5 refers to a computer or a system that plays a role of mediating the labeled content 20-9 such as advertisement contents / trademarks on a network. The attraction of individual advertisements of individual websites is unlikely to occur in reality because the cost of the advertising execution process is larger than the expected revenue from the advertisements except when some large websites contract with the large advertisers 20-7. Therefore, small and medium websites are mostly operated by banner exchange, but they do not make money on the website. In addition, large websites rarely enter into paid advertisement contracts with small and medium advertisers 20-7. (Usually, they are often operated by buying keywords from search engines.) The essential reason is that the cost of advertising is higher than expected revenue. Since the number of paid advertisers 20-7 owned by a website and the content 20-9 of advertisement contents / trademarks is small, advertisements for products or services corresponding to various contents cannot be performed. As a result, except for a few of the advertisements on the web, they are exposed to the users 20-1 in a state in which the advertisements on the web are less related to the content. In addition, an advertisement that is highly related to the content that the user 20-1 searches, reads or views is not a simple advertisement but a kind of information. Therefore, it is obvious that users 20-1 may be able to evoke attention, and are likely to induce interactions, such as clicks, and thus are more likely to be able to work on e-commerce or other revenues. .

The labeled content 20-9, such as the advertising content / trademark, which is mediated by the advertising mediation center 20-5, is digital content for advertisement that can be audiovisually viewed on a computer.

There may be advertising combining centers 1-5 and 20-4 within the advertising mediation center 20-5 and may exist independently of the advertising combining centers 1-5 and 20-4.

The process of collecting the labeled content 20-9 such as the advertisement content / trademark by the advertisement combining center / advertising brokering center is as follows.

Marked content providers (Advertisers 20-7) and owners of Marked Content (20-9), such as Ad Content / Trademarks, that have Marked Content (20-9) such as Advertising Content / Trademarks, Distinguished Content (20-9) Distributors of advertising content / trademarks, distributors or sellers or producers of goods or services, and Distributors of Distressed Content (20-9) such as advertising content / trademarks) may voluntarily or At the request of 5), the advertisement content / trademark content 20-9 can be sent to the advertisement combining centers 1-5 and 20-4. At this time, the labeled content 20-9, such as each advertisement content / trademark, may be sent to the advertisement mediation center 20-5 with the items indicating the properties of the content based on meta language such as various meta tags attached. have. In addition, the size of each advertisement, the file size, type, compression, compatibility information, the resolution (including the size when displayed on the output device at a specific resolution, etc.), advertiser 20-7, Links to clicks on the targeted products or services, sales, discounts, stores, distribution-related information, information about the goods or services, information on the creators of the advertisements, or the content (20-9) such as advertising content / trademarks. Any or a plurality of pieces of information related to the labeled content 20-9, such as information on a place related to, related to, or hyperlinked, a matter of copyright, or other advertisement content / trademark, may be accompanied.                     

In addition, various contract processes related to the labeled content 20-9, such as advertisement content / trademark, may of course be included. The terms of the agreement shall include the content of the emblem (20-9), such as compensation policy for advertising exposure, method of calculating advertising costs, agreement on the basis and measurement of advertising exposure, payment method of advertising costs, contract duration, contract subject, advertising content / trademark, etc. Contents such as various contracts for the collection and mediation of the insigned content 20-9, such as advertisement content / trademark, such as a contract for distribution and transmission, may be included in whole or in part. That is, when the provider sends the labeled content 20-9, such as the advertisement content / trademark, to the advertisement mediation center 20-5, the contract process exists in an electronic or documented manner at the same time or at the same time.

The advertisement mediation center 20-5 systematically stores the labeled content 20-9 such as various advertisement contents / trademarks provided by the marked content provider 20-2 such as the advertisement content / trademark as a DB. In this advertisement content DB / trademark content DB (1-2, 20-6) (figure required), the advertisement content / trademark content 20-9 itself, information related to the advertiser 20-7, products Or service, related content (20-9), such as related advertising content / trademarks, producer-related information, distributor light information, advertising producers, information about the website on which the advertisement is published, events related to advertising, It contains any collectable information about the goods or services related to itself or advertising. In addition, the DB includes various kinds of information sent in the advertisement collecting process and various kinds of related information added by the advertisement mediation center 20-5. This DB includes all or part of the website, impression level, frequency, time, degree of interaction, degree of electronic commerce occurrence, and specific advertisement content / trademarks for brokered content (20-9) such as various advertisement contents / trademarks. Records of the various events that occurred with respect to the marked content 20-9 are also kept. Of course, the data calculated based on the above information (e.g., total exposure time) and analyzed (e.g. click-through rates per hour) are also stored.

The following is the mediation process of the labeled content (20-9) such as advertisement content / trademark.

Consumer content (20-9), such as advertising content / trademarks, can be used by ad combining centers (1-5, 20-4) outside of a particular website and ad combining centers (1-5, 20-) inside a particular website. 4) or an ordinary website independent of the advertising association centers 1-5, 20-4, where the website includes, of course, any particular site on the web that exists at the time of filing of the present invention, It is a concept that refers to a person who needs a marked content (such as advertisement content / trademark) 20-9 as an existence on a network, not a web of the future, and is called a website for the convenience of explanation. It includes all beings in the virtual space formed or configured by what is called a computer in the present invention, including TVs and game machines.)

First, the advertising mediation center 20-5 has a request for the content 20-9 of the advertisement content / trademark that satisfies specific attributes or conditions from the consumer of the content 20-9 of the advertisement content / trademark. In this case, it is checked whether the labeled content 20-9 of the corresponding advertisement content / brand is searched by searching for the marked content DB (1-2, 20-6) such as the advertisement content DB / trademark. At this time, the search of the condition may require some or all of the matches, and the degree of the match is determined by the advertisement mediation policy.                     

Secondly, if there is a marked content (20-9) such as advertisement content / trademark, the mediation condition is checked for agreement. The conditions can be matched by manpower (manual) or through a programmed negotiated automation processor ( www.bizbot.com, for example). In this case, the policy of the mediation condition is a standard of the negotiation process.

If the advertising content (trademark, etc.) is not in the advertising mediation center (20-5), you can contact other advertising mediation centers (20-5), and other advertising combination centers (1-5). , 20-4). Of course, the server 20 of the advertiser 20-7 may be inquired and downloaded from the server of the advertiser 20-7 to satisfy the request of the consumer of the content 20-9 such as the advertisement content / trademark.

Third, when a negotiation is established, a contract is prepared in a document or an electronic document, and the content of the advertisement such as the advertisement content / trademark 20-20 is transmitted to the consumer of the content of the advertisement / the trademark. Information is also sent. If the first round of negotiation is not established, an attempt is made to change the condition, which is also part of the negotiation automation processor. Finally, a negotiation takes place and a third process takes place.

The advertisement mediation center 20-5 and rewards will be described.

Advertisers 20-7 and the like may compensate the advertisement mediation center 20-5 for the overall effect of the advertisement exposure. The reward process also takes place between the consumer of the content 20-9, such as advertising content / trademark, and the advertising mediation center 20-5. In particular, compensation is more important in the case of electronic commerce or other economic profits occurring through the media content 20-9 such as advertisement content / trademark.

When classifying the labeled content 20-9, such as advertisement content / trademark, it may be stored based on various criteria. That is, the classification may be performed based on product classification criteria, or by specific internal criteria such as category classification by advertisers 20-7, company classification criteria, search engines, or the like. However, it is common for computers, not humans, to find the necessary advertisements. Therefore, if the relational DB management technology is used, the necessary advertisement contents / trademarks and the like do not depend heavily on the classification of the advertisement contents / trademarks (20-9). You can find the emblem content (20-9).

When a plurality of people or information are gathered under a specific category, such as a community site or a newsgroup, the present invention can be applied based on the category name. From a specific category name, directly or automatically extracts the name of a product, etc., or automatically (by analyzing text content under that category, etc.) or manually from what is essential or relevant to the people or information in that category. The name of a product or the like can be extracted (in such a manner that the manager of the category or the community service provider directly designates the name of the product or the like). After the name of the product or the like is determined, the entirety of the inventive concept may be applied.

When there is a request for a specific advertisement, the advertisement combining centers 1-5 and 20-4 may perform a meter search. That is, the internal or external advertisement combining centers 1-5 and 20-4 or the advertisement intermediation center 20-5 may be searched, and if not there, the engine for advertising searching may be operated. At this time, if the advertisements in each website and the like has a meta tag, it will be possible to search the advertisement more efficiently. That is, the labeled content 20-9 itself, such as advertisement content / trademark, may be written to have specific metadata, in which case it may respond more efficiently to the advertisement search.

The labeled content 20-9, such as advertisement content / trademarks related to the purpose of the user 20-1, serves as information for the users 20-1. Therefore, the degree of attention is high, the probability of interaction such as click is high, as well as the possibility of occurrence of direct and indirect commerce through it. Therefore, according to the present invention, the user 20-1 presents the labeled content 20-9 such as the advertisement content / trademark related to the audiovisual content to the user 20-1, and optionally introduces a small icon to display the electronic content. It is a means to activate commerce.

Required for all models, such as user 20-1, content provider 20-2, and labeled content 20-9, such as advertising content / trademarks (for convenience of description and description, this name may be used for advertising content / It is assumed to include the marked content 20-9, such as a trademark, etc.), the related content provider 20-8 (the e-commerce provider 20-3) (the paid or This includes exchanges, monetary values, exchanges at time or intervals, auctions or reverse auctions, for example, e-commerce sites. It refers to a person who provides content related to the content provider 20-2 such as a site providing information on the content 20-20 of the content provider such as an advertisement content / trademark.

The most basic procedure for the present invention is described in FIG.

When the user interacts with the trademarked content such as a trademark (4-1) presented by the content provider (4-2), the user is directed to an e-commerce site (4-5) or a non-e-commerce site. 3) When interacting with trademarked content such as a trademark on a non-e-commerce provider site, the user moves to the e-commerce provider's site. (4-5) Performs e-commerce on the e-commerce provider's site.

When applying the present invention process, the following basic profit model occurs.

First, advertising costs. Applying the process of the present invention, since the content 20-9, such as advertising content / brand that meets the purpose of the user 20-1 comes out, this is a kind of target advertising (target advertising). In general, targeted advertising costs are much more expensive than regular indiscriminate advertising. In addition, if the click rate is high, it is possible to raise the corresponding revenue by the contract or the like.

Second, profits on electronic commerce contributions can be expected. It is common sense that the revenue from unit e-commerce is much higher than the revenue from advertising.

Third, the advertiser 20-7 may be a subject of distribution rather than a subject of production or supply of goods or services. That is, when there is an advertisement of "NIKE" for shoes, "Nike Co., Ltd." is not the advertiser 20-7, but the person who sells Nike's products becomes the advertiser 20-7. Usually, a department store, a large discount store, a supermarket, etc. may advertise a product they sell in a newspaper or a leaflet, which is the same as when they become the advertiser 20-7. In this case, similar to receiving advertising costs from newspapers, websites can receive advertising costs from those who sell goods or services.

Marked content (20-9), such as advertising content / trademarks, may be a producer / distributor, distributor, ad combination center (1-5, 20-4) or advertising intermediary center ( 20-5). The source of such labeled content 20-9, such as advertising content / trademarks, is related to the determination of the distribution entity in the event of payment of advertising costs and other economic benefits. The measurement of advertising effectiveness is subject to specific contracts for advertising or e-commerce, including typical exposure times, frequency, interaction rates such as clicks, and the like.

The basic model in which e-commerce occurs is as follows.

Content Provider 20-2 + E-Commerce Provider 20-3 Model.

This model does not go through the advertisement combining centers 1-5 and 20-4, or has the advertisement combining centers 1-5 and 20-4 inside the content provider 20-2, and another advertisement combining outside. For an e-commerce model that does not use centers 1-5, 20-4, has no interaction with external ad association centers 1-5, 20-4, or operates independently without any contractual relationship. .                     

First, when the user 20-1 interacts with the labeled content 20-9, such as advertising content / trademark, the user 20-1 is moved to the hyperlinked e-commerce site. At this time, the information about this movement is stored in a log file, and the data is collected in real time or in a unit of time or in aggregate, and the advertiser 20-7 or a producer, distributor, or e-commerce provider of a product or service ( 20-3) or other relevant parties. At this time, if the user 20-1 has logged in at the site of the content provider 20-2, the information is also transmitted to them. This is particularly useful for the e-commerce provider 20-3, and when they accumulate in time and space, it becomes useful as a basis for customer related marketing (CRM).

Second, when the user 20-1 purchases and pays for the goods or services, commerce occurs. At this time, when commerce occurs with respect to goods or services presented by the labeled content 20-9 such as advertisement contents / trademarks, information related to commerce such as the object of commerce, the price of commerce, and the commerce time is stored. The content provider 20-2, the advertiser 20-7, or the producer, distributor, or e-commerce provider who collects this information in real time or in a fixed amount of time or in units of units to take over the user 20-1. (20-3) or other relevant parties.

It is a processing problem when the commerce provider 20-3 is transferred to the e-commerce provider 20-3 through the labeled content 20-9 such as advertisement content / trademark. Even if no commerce occurs at all, or if there is a commerce for a product or service that is not directly related to a specific advertisement content / trademark content (20-9), a certain amount of traffic increases. Or a content provider 20-2, an advertiser 20-7, a producer, a distributor, an e-commerce that collects the promised information in real time or at a predetermined time or in a total unit to take over the user 20-1. It may be transmitted to the providers 20-3 or other related parties.

Third, the issue of compensation for the content providers 20-2 and the users 20-1. The content provider 20-2 may reward the advertiser 20-7 or the electronic commerce site according to the contracted condition. Even if there is no contract with the advertiser 20-7, the electronic commerce provider 20-3 may receive a certain reward for the occurrence of commerce or an increase in traffic. A certain reward may be given to the content provider 20-2 according to the contract.

The reward may be mediated in the relationship with the user 20-1. If the user 20-1 comes from a certain content provider 20-2, it can give additional discounts or other economically valuable rewards. Details of the compensation will be described later.

Content provider 20-2 + ad association center 1-5, 20-4 + e-commerce provider 20-3.

In this model, the labeled content 20-9, such as the advertising content / brand of the content provider 20-2, comes from external advertising combining centers 1-5 and 20-4, or the internal advertising combining center 1 -5, 20-4) is linked to the external advertising combination center (1-5, 20-4) in real time or a fixed time unit, such as advertising content / trademark content (20-9) such as trademark This is the case with certain relations with the joining centers (1-5, 20-4).

The difference from the independent functioning model which does not utilize the above-mentioned external advertisement combining centers 1-5 and 20-4 is that the user 20-1 interacts with the labeled content 20-9 such as the advertisement content / trademark. In the case of acting, moving, commerce, etc., all or part of the information is also sent to the advertisement combining centers 1-5 and 20-4. For example, the information related to the mobile or electronic commerce is provided to the advertisement combining centers 1-5 and 20-4 in real time or in a certain time or amount. At this time, the advertisement combining centers 1-5 and 20-4 may contribute to the advertisement effect from the content provider 20-2, the e-commerce provider 20-3, the advertiser 20-7, the generation of traffic, the electronic Certain rewards may be based on contractual relationships, for example, for contributions to commerce.

There is no product or service in the e-commerce provider 20-3.

This is a case where a product or service related to the labeled content 20-9, such as advertising content / trademark, does not exist in its website. In this case, the e-commerce provider 20-3 searches for other external e-commerce providers 20-3 to find a product or service related to the content 20-9 of the advertisement such as an advertisement content / trademark and the user 20-1. ) Can be presented. At this time, if a transaction occurs with the user 20-1, the e-commerce provider 20-3 processes as follows. First, when the user 20-1 makes a purchase from an external e-commerce provider 20-3, he or she may make a conditional purchase. Second, a commerce is established between the user 20-1 and the e-commerce provider 20-3 first, and the e-commerce provider 20-3 simultaneously or later with other external e-commerce providers 20-3. You can take a way to establish commerce. This may be possible because the e-commerce provider 20-3 has confirmed the presence of goods or services related to the insignia content 20-9, such as advertising content / trademarks, on other e-commerce sites. The delivery of goods or the use of the service may be performed by the e-commerce provider 20-3, which is transferred from the external e-commerce provider 20-3, to be delivered or used to the user 20-1, or by an external e-commerce provider ( 20-3) may be directly delivered to or used by the user 20-1.

Further, even if a product or service related to the labeled content 20-9, such as advertisement content / trademark, exists in its website, the following may be performed. There may be two or more products or services related to the labeled content 20-9 such as advertisement content / trademark, and various models or conditions for sale or service provision may be different for each e-commerce provider 20-3. In this case, the electronic commerce provider 20-3 may present the product or service inside the user and those provided by the external electronic commerce provider 20-3 to the user 20-1.

In both of the above, the subject of commerce with the user 20-1 is the electronic commerce provider 20-3.

It is a distribution model of economic benefits according to the e-commerce basic model.

In normal commerce, producers and sellers are legally separated for industrial products. In particular, this phenomenon is more prominent when distribution is premised, such as collecting and selling goods or services of a plurality of producers as in the case of department stores. On the other hand, there may be cases where the producer and seller are legally matched, such as art or custom-made sales. In general, the subject of advertisement is mainly produced by a product or service producer, but more and more retailers, such as department stores, advertise.

When there is an economic benefit or certain contribution, the problem of its distribution becomes important. The economic benefits or contributions generated in the process of the present invention are largely generated by advertisements, traffic increase, and electronic commerce.

The e-commerce provider 20-3 is an advertiser 20-7.

When entering the virtual space of the e-commerce provider 20-3 due to the marked content 20-9 such as the advertisement content / trademark, the e-commerce provider 20-3 is the content provider 20-2 or the advertisement combination. The center (1-5, 20-4) can be given a certain amount of compensation by contract. At this time, the labeled content 20-9, such as advertising content / trademark, is not only an advertisement of a producer of a product or a service, but also an advertisement of an e-commerce provider 20-3 (a leaflet advertisement of a super market and a newspaper advertisement of a department store). Conceptually similar to the example) Thus, the e-commerce provider 20-3 is a subject (content provider 20-2, ad association center 1-5) associated with the insignia content 20-9 such as advertising content / trademark. , 20-4) or advertising mediation centers (20-5). Of course, there is a theoretical basis that can provide a certain reward for the subject related to the marked content even in the distribution of profits resulting from the electronic commerce. The actual reimbursement is by contract or other agreed relationship.

This is a model in which a product / service provider is an advertiser 20-7.

In some cases, the producer / provider of the product or service is the advertiser 20-7. That is, a case in which the producer / provider of a product or service pays a certain reward to a person who contributed to the exposure for a certain advertising activity such as the exposure of the content 20-9 of the advertisement content / trademark. Even in this case, the basis for the compensation described in the model in which the e-commerce provider 20-3 is the advertiser 20-7 is naturally applied.

The reason for distinguishing between the two is as follows.

Based on the extraction of the name of the product or the like from the content, the advertisement is carried out through the contents 20-9 of the advertisement content / trademark (including the contents 20-9 of the advertisement such as the synthesized advertisement contents / trademark), or Attached from the advertisement mediation center 20-5 and the advertisement combining centers 1-5 and 20-4 to the marked content 20-9 such as advertisement contents / trademarks in accordance with the purpose of the user 20-1. In this case, there may be a case where there is no advertising contract with the producer / provider of the product or service, or displaying the labeled content 20-9 such as advertising content / trademark prior to the contract. That is, since there is no advertising contract at the moment of exposing the labeled content 20-9 such as advertising content / trademark, it is sometimes impossible or difficult to receive advertising costs from the producer / provider of the product or service.                     

Expose the content of the advertisement (20-9), such as advertising content / trademark, prior to the advertising contract and the result (including evidence that demonstrates the effectiveness of the advertisement, such as the number of exposures, the amount of electronic commerce, etc.). It can also be presented to the producer / provider of a and then derives an advertising contract. That is, the concept of preceding advertising can be applied. In order to reduce or prevent such preliminary advertising, the advertisement combining centers 1-5 and 20-4 or the mediation center 20-5 may be actively used.

There may be a trace of the movement.

If a user has interacted with the labeled content 20-9 such as advertisement content / trademark on the web page of the content provider 20-2, the user 20-1 may not go directly to the e-commerce site. have. That is, in the event that the relevant content provider 20-8 related to the labeled content 20-9 such as the advertisement content / trademark goes to the e-commerce site and finally goes to the e-commerce site, the contribution of the first content provider 20-2 It is necessary to make a fair evaluation such as compensation. To this end, tracing data about the user's 20-1 web surfing, ie, movement, is required. These traces are in the log file by default, especially when the user 20-1 enters the user 20-1 number (ID) and password (Password) on the content provider's website. If you are logged on, you can track more accurately. In addition, this process is further tracked if each of the moving sites has a specific contract relationship, and the obligation to share or transmit the tracking data for each movement in the contract contents is required. Formation of material becomes easy.

In the event of economically valuable gains in the movement of the user 20-1, e-commerce, etc., the first content provider 20-2 and the related content providers 20-8 are responsible for the distribution of profits under contracts or other arrangements. Will be.

E-commerce provider 20-3 = model of ad association centers 1-5, 20-4 / ad mediation center 20-5.

The model "E-Commerce Provider (20-3) = Ad Combination Center (1-5, 20-4) / Ad Intermediation Center (20-5)" refers to the Ad Combination Center (1-5, 20-4) or Ad Brokerage This is the case where the center 20-5 serves as the electronic commerce provider 20-3. Marked content 20-9, such as advertisement content / trademark, present on the content provider 20-2's website is attributed to the advertisement combining centers 1-5, 20-4 or the mediation center 20-5. The advertising association center (1-5, 20-4) or the advertising intermediary center (20-5) is responsible for electronic commerce for goods or services related to the content of the advertisement (20-9) such as the advertising content / trademark. It also says to provide.

If the user 20-1 has interacted with the marked content 20-9, such as advertising content / trademark, directly or bypassed (finally via the relevant content provider 20-8) the ad association center 1 -5, 20-4) or an e-commerce site provided by the advertising mediation center 20-5. This model can be divided into the following types.

First, the model is " content provider 20-2 = e-commerce provider 20-3 " = advertising association center 1-5, 20-4 / ad mediation center 20-5.

This is mainly possible with large websites or comprehensive portals. In this regard, a normal electronic commerce process is applied. At this time, since the whole process takes place internally, a special discount may be given to the users 20-1. This is described in detail in the large website model described below.

Second, the content provider 20-2 is a model inconsistent with the advertisement combining centers 1-5 and 20-4 / advertising intermediation center 20-5.

In the electronic commerce process in which the advertisement combining centers 1-5 and 20-4 / advertising intermediation centers 20-5 are the main subjects, the electronic commerce may be performed as follows.

First, a product or service related to the labeled content 20-9, such as advertisement content / trademark, exists in its website. When the user 20-1 interacts with the content 20-9, such as advertising content / trademark, the user 20-1 can trade the product or service inside the user 20-1. You can send it where you are. At this time, since the advertisement combining centers 1-5 and 20-4 / advertising intermediation center 20-5 may benefit from e-commerce, in some cases, special discounts are provided to the users 20-1. Can also give

Second, a product or service related to the labeled content 20-9, such as advertisement content / trademark, does not exist in its website. At this time, the advertisement combining center (1-5, 20-4) / advertising mediation center (20-5) searches for other external e-commerce providers (20-3) and the content of the mark (20-9, such as advertising content / trademark) ) Can be found and presented to the user 20-1. At this time, when a transaction occurs with the user 20-1, the advertisement combining centers 1-5 and 20-4 and the advertisement mediation center 20-5 process as follows. First, when the user 20-1 makes a purchase from an external e-commerce provider 20-3, he or she may make a conditional purchase. Second, establish a commerce between the user 20-1 and the advertisement combining center (1-5, 20-4) / advertising intermediation center 20-5 first, and then the advertisement combining center (1-5, 20-4). The advertising mediation center 20-5 may take a way to establish commerce with another external e-commerce provider 20-3, either simultaneously or later. This confirms the existence of goods or services related to the invoiced content (20-9), such as advertising content / trademarks, at other e-commerce sites by the ad association center (1-5, 20-4) / ad mediation center (20-5). It may be possible. The delivery of goods or the use of services are received by the advertising association center (1-5, 20-4) / advertising agency (20-5) from an external e-commerce provider (20-3) and the user (20-1). To the user 20-1 from the external electronic commerce provider 20-3 or to the user 20-1.

The third is a case of organically combining the first and the second. There may be two or more products or services related to the labeled content 20-9 such as advertisement content / trademark, and various models or conditions for sale or service provision may be different for each e-commerce provider 20-3. In this case, the advertisement combining centers 1-5 and 20-4 / advertising intermediation centers 20-5 combine the products (or services) provided by the user with those provided by the external electronic commerce provider 20-3. 20-1).

The content provider 20-2 is a model that is the subject of electronic commerce.

Even if the content provider 20-2 does not have a product or service that is subject to electronic commerce within the content provider 20-2, the content provider 20-2 may be a subject of the electronic commerce. When the marked content 20-9, such as the advertisement content / trademark, has hyperlinking information about the e-commerce, the user 20-1 is added to the marked content 20-9, such as the advertisement content / trademark. In the case of interaction such as a click, the following process may occur. This can be applied even more effectively, especially when the small icon is coupled to the cover content 20-9, such as advertising content / trademark.

In order for the content provider 20-2 to be a subject of commerce, when the user 20-1 interacts with clicked content 20-9 such as advertisement content / trademark, the content provider 20-2 Should proactively provide goods or services to the user 20-1. To this end, firstly, the content provider 20-2 already has information on the product or service, or second, the user 20-1 may click on the labeled content 20-9 such as advertisement content / trademark. At the moment of operation, it is necessary to search for information on goods or services and present them to the user 20-1. In the first case, information about a product or service related to the content 20-9 of the advertisement, such as advertisement content / trademark, existing on the web page of the content provider 20-2 may be collected and stored by itself. Alternatively, it may be provided to the content provider from the external advertisement combining centers 1-5 and 20-4 or the advertisement mediation center 20-5.                     

In the electronic commerce process in which the content provider 20-2 is the subject, the electronic commerce can be performed by the following process.

First, a product or service related to the labeled content 20-9, such as advertisement content / trademark, exists in its website. When the user 20-1 interacts with the content 20-9, such as advertising content / trademark, the user 20-1 can trade the product or service inside the user 20-1. You can send it where you are. In this case, since the content provider 20-2 may obtain a profit for the electronic commerce, the content provider 20-2 may give a special discount to the users 20-1 in some cases.

Second, a product or service related to the labeled content 20-9, such as advertisement content / trademark, does not exist in its website. At this time, the content provider 20-2 searches other external e-commerce providers 20-3 to find a product or service related to the labeled content 20-9 such as advertisement content / trademark and the user 20-1. Can be presented to At this time, when a transaction occurs with the user 20-1, the content provider 20-2 processes as follows. First, when the user 20-1 makes a purchase from an external e-commerce provider 20-3, he or she may make a conditional purchase. The second establishes commerce between the user 20-1 and the content provider 20-2 first, and the content provider 20-2 simultaneously conducts commerce with another external e-commerce provider 20-3. It can take a method of establishing. This may be possible because the content provider 20-2 has confirmed the presence of goods or services related to the insignia content 20-9, such as advertising content / trademarks, on other e-commerce sites. The delivery of goods or the use of the service may be carried out by the content provider 20-2 from an external e-commerce provider 20-3 and then delivered to or used by the user 20-1, or may be provided by an external e-commerce provider ( 20-3) may be directly delivered to or used by the user 20-1.

The third is a case of organically combining the first and the second. There may be two or more products or services related to the labeled content 20-9 such as advertisement content / trademark, and various models or conditions for sale or service provision may be different for each e-commerce provider 20-3. In this case, the content provider 20-2 may present to the user 20-1 both a product or service in the inside thereof and those provided by the external electronic commerce provider 20-3 together.

Mediation of the labeled content 20-9, such as advertising content / trademarks, and e-commerce can occur.

The electronic commerce targeted by the present invention includes a transaction regarding a product or a service and a bond such as a gift certificate or a use right which can purchase the product or service.

The basic model is to pay for goods or services such as user 20-1, content provider, advertising content such as advertising content / trademark 20-20, advertiser 20-7, e-commerce provider (e-commerce site). Or exchangeable or monetary value, exchanges at the same or time intervals, exchanges, auctions or reverse auctions, etc. E-commerce sites are one example. The content supplied by the content provider is combined with the content 20-9, such as advertisement content / brand, optimized through the above invention process.                     

First, the user 20-1 interacts with clicks and the like with the labeled content 20-9 such as advertisement content / trademark. In this case, the small icon may interact with the small icon itself, or the labeled content 20-9 such as advertisement content / trademark including the small icon. When the user interacts, the user 20-1 is moved to an appropriate place, and the movement is recorded. Recording can be made in a log file. If the user 20-1 has entered the user 20-1 number (ID) and password, the data is also recorded. If the moved place is not the place where the commerce can be carried out, the above process can be repeated to finally move to the e-commerce provider. At this time, the content provider transmits to the non-e-commerce provider that information of the e-commerce provider, or hyperlinked information, is contained among the labeled content 20-9 such as advertisement content / trademark, and the non-e-commerce provider provides the content. In the case of becoming the provider 20-2, the electronic commerce may be induced by using the transmitted information. For example, if the user 20-1 interacts with information about a product or a mark such as a hyperlinked trademark with the site, the user may have information or hyperlinked with the site. The labeled content 20-9, such as advertisement content / trademark, may be transmitted to the content provider to be moved. At this time, the content provider to be moved may display the received content 20-9 such as advertisement content / trademark to the user 20-1.

Second, electronic commerce occurs in the place where electronic commerce is possible. When the user 20-1 selects a product or service, and completes a payment process, the e-commerce transaction is completed. (For the sake of simplicity, it is assumed that exceptional cases such as cancellation or refund are followed.) During the course of or after the completion of an e-commerce transaction, the e-commerce provider transfers the commerce information to every content provider or ad combination center (1-5, 20- 4) can send information.

The large website model looks like this:

Large websites that have their own content offerings, ad-related business, and e-commerce capabilities include "Content Providers (20-2) = E-Commerce Providers (20-3) = Advertisement Centers (1-5, 20-4) / advertising mediation center 20-5 "may be applied. These websites generally involve a login process through the input of a user 20-1 ID and password. Of course, there are many cases in which various search engines do not require a login process at the time of filing the present invention, but it is a general trend to require login.

When the identity of the user 20-1 is confirmed, the following points may be considered.

First is a special discount process. If a user 20-1, a member of a website, uses the content provided by the site and conducts e-commerce within the site, the website has gained certain benefits from the actions of the member, You can make additional discounts. When e-commerce takes place internally, the identity of the user 20-1 is always identified throughout the surfing process of the user 20-1's internal website, so that the user is proved to be a member at the time of e-commerce, Additional special discounts may occur. If this special discount is mediated, the user 20-1 as a member also benefits, and the user 20-1's loyalty to the website also increases.

Second, CRM can be considered. When the user 20-1 accumulates and analyzes various actions in or outside the website, the user's preferences, behavior patterns, purchase or use cycles of goods or services, and other users ( 20-1) may extract and obtain information related to. This CRM process can extract information related to the user 20-1 more easily when the contents of the website are written by applying a meta language (such as XML method). The information related to the user 20-1 can be effectively used when analyzing text contents to extract names of goods and the like and determining the marked content 20-9 such as advertisement contents / trademarks corresponding to names of specific goods and the like. Can be. If there are a plurality of names of products, such as products related to information that the user 20-1 prefers or is likely to purchase or use in connection with the user 20-1 related information. The name can be given priority. In addition, even in case of selecting the labeled content 20-9 such as a supplier or advertisement content / trademark, if there is information related to the user 20-1, the user 20-1 may select more necessary or familiar ones. These not only increase the likelihood of the user 20-1 interacting with the interest content and the clicked content 20-9 such as the advertisement content / trademark, but also increase the probability of leading to electronic commerce.

Third, when a large website utilizes the advertisement combining center (1-5, 20-4) or the advertising mediation center (20-5), the information related to the user 20-1 collected through the CRM, etc. is displayed in the advertisement combining center (1-5, 20-4) or advertisement content / trademarks, such as advertising content / trademarks, which may be sent to the advertising mediation center 20-5, to the user 20-1. It may be presented first.

Marketing via e-mail may be considered in the present invention. A person who sends information through e-mail may be located in the content provider 20-2 in the present invention. Although the information or content that is the content of the e-mail exists in the virtual space managed by the user 20-1 or the space on the computer of the user 20-1, it is structurally common content provider as long as it is connected to a network. It is not much different from the content provided by (20-2). That is, it is attached to the content 20-9, such as advertising content / trademark corresponding to the content of the e-mail can be attached to the user 20-1, the user 20-1 is the advertising content / trademark, etc. When the user interacts with the labeled content 20-9, such as a click, the user 20-1 can be sent to a related website and can be moved to an e-commerce site. In addition, the person who provides the e-mail content can proceed the entire process of the e-commerce through the content 20-9, such as advertising content / trademark.

When a TV is connected to a two-way network, there is no big difference in configuration from a normal computer connected to the network. However, in the case where there is an interaction only with the interface of the interaction being different from the remote controller or the like, an interactive response to the same is generated. The concept of the advertisement combining centers 1-5 and 20-4 and the advertisement mediation center 20-5 is valid also for TV. In particular, if there is specific information about a specific person watching TV that exists at a specific place (which occupies a specific network location), provide viewers with corresponding content (20-9) such as advertising content / trademarks. Can give

The present invention can also be applied to a personal mobile terminal such as a cellular phone or a PDA. In particular, since the mobile terminal has a small display device, the advertisement content / trademark content 20-9 having a smaller size than the typical advertisement content / trademark content 20-9 is more usefully used for the advertisement effect. Can exert.

Peer to peer refers to a method in which a person communicates directly with each other without going through an intermediate computer such as a server. From the point of view of the present invention, the computer of each component that is connected to the network is no different from the ordinary content provider 20-2, and the present invention is naturally applied to the content provided by them.

One of the greatest features of the next generation of Internet standards, commonly called GRID, is that users 20-1 are significantly reduced from site A to site B, bringing the necessary information to their current location, -1) to mark. Even under such a standard, only the migration between the websites of the users 20-1 is possible, and the inventive concept can be applied well. That is, the content provider 20-2, the advertisement combining centers 1-5 and 20-4 / advertising intermediary center 20-5, the e-commerce provider 20-3 on the computer of the user 20-1. It is only treated as if the back is present.

The visual images present in the world may be an expression of an object, a situation, or an action corresponding to the visual image, and a name of a product or the like may be given to the object, the situation, or the action. In other words, for all or part of the image it can be combined with the name of the product. For example, if there is a picture of a mobile phone, the name of a product such as a mobile phone can be mapped to this picture. In addition, if there is a picture of one necklace, the name of the product such as 'dog' may be combined for the dog itself, and the name of the product such as 'dog necklace' may be combined with the dog. The service name "cleaning" can be given to the image to be cleaned.

The definition of the term is as follows.

Names of images, etc .: Names of goods, etc. may be applied to all or part of the images, and the corresponding process is called "extraction of names of goods," and the extracted names are referred to as "images, etc." Name '

Image or Image Content: When the image content referred to in the present invention is not content (text, numbers, symbols) that are visually recognized, such as pictures, animations or characters drawn by humans or computers, the video content is also made frame by frame. The frame is an image and may form one unit as a whole). Such images include holographic images, images in virtual reality.

Image as a combination of objects: When working with images in computer graphics, of each object identified by a line image, a particular line or set of lines is an object that has a meaningful unit of distinction. Can be. For example, in one picture of a dog collar with a drop, the corresponding part of the diagram representing the dog collar may be an object having one meaning, and among the constituent parts of the dog collar, the drop portion may be another object. Therefore, one image may be one or more than one combination of objects.

The composition of the invention for the attachment of the marked content such as a trademark to image and video content is as follows.

First, a name of a product or the like is given to an object.

When the whole 15-1 or the portion 15-2 of the image is viewed in object units, the name of a product or the like may be associated with the whole image object or the individual object. This correspondence analyzes the text content in the description (15-a ') of each object (15-2a), and if there is a name (15-2a'') of a product or the like, extracts the name and uses it. If there is no name of a product, a person may assign a name of a product to each object (15-2b). (15-b ') Through this process, a name of a product or the like may be applied to some or all of the objects. 1: 1 or 1: many correspond to each other (15-3)

Second is the process after naming.

When a name of a product or the like is given to each object, the above invention can be applied mutatis mutandis as each object enters text content. In other words, the inventions described above have a process of extracting names of goods and the like from text contents, and if the names of goods and the like are established in the text contents 1: 1 or 1: a plurality of correspondences, the present invention relates to goods and the like. By matching the names of (substituting the extraction process with the corresponding names of goods, etc. in the object), the same 1: 1 or 1: can establish a plurality of correspondences. Therefore, first, in the foregoing invention, the image corresponds to the place of the text content, and the process of matching the name of the product by finding the object in the image corresponds to extracting the name of the product or the like from the text content. Second, after assigning a name of a product or the like to an object, the above-described invention process may be applied in the same manner. Once the name of the product or the like is revealed, the content of the trademark or the like corresponding to the name of the product can be found again, and the image content is applied mutatis mutandis to the process of combining the text content and the trademarked content such as the trademark. Alternatively, the content of the object unit, which is a part thereof, and the labeled content such as a trademark can be combined. In this case, the display method may be used by equally applying one or a plurality of methods and processes for displaying the combined content of the text content and the labeled content such as a trademark.

FIG. 16 illustrates a process of associating labeled content such as a trademark with an object of image content.

Since a moving picture is a sequence of images, the method of attaching a label content, such as a trademark, with respect to an image moving picture content can be applied mutatis mutandis to individual images.

There may be a combination of trademarked content, such as a trademark, in a game, animation, or learning content. Visually appealing content is inherently based on text (letters, numbers, symbols, etc.) or images. The essential reasons for this are as follows. First, humans think and think in language, and language has a labeling system called letters. Second, human vision is inherently unable to recognize more than three dimensions. Even in the three-dimensional form, it is the surface of the three-dimensional that humans can grasp at the same time. When you split to see the inside, it only sees the split plane, the surface in that split solid. Therefore, human visual perception is surface recognition despite the presence of perspective and the like, which is essentially two-dimensional, which in turn becomes a surface image. Therefore, visual content on the web is essentially two-dimensional.

Therefore, some or all of the above-described invention processes may be applied to the visual content composed of the text content, the image content, or a combination thereof. Games, animations, learning materials, etc. have one exemplary characteristic of visual contents composed of text contents, image contents, or a combination thereof, and have the characteristics of one application example or specific embodiment of the construction idea of the present invention. .

The object of the present invention is a text and graphic images such as PC games, online games, wired and wireless network games, mud games, mug games, arcade games, games for games, games for games (PS2, Xbox, Sega), etc. Software used to provide visual and auditory stimuli to users 1-8 and 20-1 and to interact with inputs of users 1-8 and 20-1 to provide enjoyment.

Among the contents used in the game are text contents and image contents. Each can be separated into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content attached to the marked content such as a trademark to the image and video content among the above inventions. You can follow the configuration. In addition, when data information such as a meta tag using XML is combined with sound content used in a game, the configuration of the present invention may be applied to sound content.

It combines, synthesizes, adds, and substitutes advertisements for reality (goods, services) that digital images easily associate with digital images that appear in games.

For example, let's say you have a Driving Simulation Game that allows users (1-8, 20-1), or players, of a game to experience car racing and compete against competitors or other players on a computer running with artificial intelligence. . The player is given the choice of the basic appearance and specifications of the car he is driving, recognizes his car as a variable angle or point of view, and can look at the other player's car during the game.

In the case of the F1, a representative racing car in the real world, various companies 'logos and trademarks are paid on the basis of sponsorship concepts at the cost of all the racers' cars (trunk, license plate, side door, hood, fender, attached to the roof. The content, type and size of these sponsorships is usually proportional to the racer's performance.

By introducing these concepts into racing simulation games,

First, advertisements can be attached to each element of digital cars appearing in the game. Post advertisements such as logos, slogans, or trademarks that represent your products, services, or company.

Second, the appearance of digital cars is decorated in the form of models of various automobile companies that people can recognize.

Advertisement attachment for such a car racing game can be applied to all fields, such as game consoles, PCs, and game rooms.

One method of ad insertion may be as follows.

First, when creating a digital image appearing in the game at the time of game production, the advertisement image that can be attached to it is properly designed and synthesized into the digital image of the game.

Second, when creating a digital image that appears in a game during game production, design an advertisement image that can be attached to it properly, and select a digital image with an advertisement attached and a digital image without an advertisement (1-8). , 20-1) provides options for this.

Third, when generating digital images of various characters, devices, structures, etc., separate parts and create them as objects for each element, and replace them with other digital images having appropriate sizes and characteristics and individual digital images later. do. For example, suppose you have an online game called "Gangjin Football." Members of each team who are digital characters wear uniforms to indicate the nationality, team name, etc. of the team and to visually distinguish them from other teams. Just like a uniform carrying the logo of a company sponsored by a general football game, the logo of a company that wants to advertise a uniform worn by a digital character can be added. This can be implemented by designing the uniform as a separate object so that it can be replaced with another object in the uniform carrying the logo. At this time, all individual objects of the digital character exist in the form of individual files, for example, a file corresponding to a uniform is replaced with a file representing a uniform with a different logo, or the contents of a file containing character design information are accessed. Create a digital image transformation program that can manipulate the information of the part corresponding to the uniform. This program can be used to choose whether to view advertisements, which advertisements to view, and how to view advertisements (see multiple advertisements, setting an alternate cycle for advertisements, etc.).

One aspect of ad insertion is:

First, in the case of a soccer game, a digital image of an advertisement and a game directly related to the game contents such as a logo of a famous sports shoe is put on a soccer shoe,

Second, as the advertising sponsored by the baseball team in the helmet of the baseball game occurs in reality, the method of inserting the advertisement generated in the reality can be applied as it is in the digital simulation game.

Third, there is a method of inserting an advertisement within a range that does not interfere with the play of the game, even if the correlation with the game content is not correlated or generated in reality. For example, when designing a strategy simulation game such as StarCraft, you can insert content such as news and content into a background area that is fixed to the background of the game or that is deformable and does not interfere with the game's play. have.

There is a concept of an option of advertising. The choice of whether to watch advertisements or not, or which advertisements to view, can be given to the player of the game, or adjusted on a network server that allows multiple users (1-8, 20-1) to access and play the game in a network game. To be able. The above-mentioned digital image conversion program can be operated by the users 1-8 and 20-1, by the subject or administrator of the network server, or by a separate AD manager.

It is about the specific method.

Advertisements are inserted in the cartoon's image for creations with characters depicted graphically, rather than due diligence, such as characters, cartoons, cartoons, flashes, and screensavers. In particular, in the case of digital comics such as toy stories, advertisements may be attached to digital images of spaces in which the character resides, devices owned, worn, and used by the character. For example, let's say you have a cartoon about a children's world that says "Don't Crawl Crayons." If the signboard of the McDonald's hamburger shop appears instead of the restaurant that appears in the world of cartoon characters, it can be a very powerful advertising effect for children who are immersed in the cartoon. By expanding this, McDonald's hamburger shop will be able to provide the character doll of Crayon as a service, and can enjoy the simultaneous promotion effect that McDonald's Mark will appear in Crayon Manga.

Animation is a continuous combination of images, with text in part. Since the content used in the animation is largely text content and image content, each of them may be separated into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

Content constituting the learning content may include text content and image content. One learning content may be divided into content concept units. Therefore, the text content can be given a process of combining the trademark content, such as a trademark, with the text content of the above invention, and the image content of the invention, the invention of attaching the trademark content, such as a trademark, to the video content You can follow the configuration.

Digital content corresponds to the content portion of the content (e.g., the particular song itself, the image itself) and the description portion of the content (song title, content, singer, retailer, other song-related information and, if they are tagged). And other image related information such as the subject of the image, the creator of the image, the subject of the image, and the like, and the specific contents corresponding to the tag when the tag is tagged). The description of the content is often defined as metadata (data of normal data, and may include information about what data is arranged in what form, where the data is located, etc.). In particular, XML describes how to describe a collection of data.

Therefore, when the information about the description part of the content is combined with the image or sound-based content which is not in the text in metadata or other forms, the name of the product or the like can be extracted therefrom. Once the name of the product is extracted, the entire process of the present invention described above can be applied.

The computer user (1-8, 20-1) is to measure the effect exposed to the advertisement and to associate the corresponding reward. The program that oversees this reward is an advertising management program. The detailed configuration and operation thereof is the same as described in the advertisement management program. The advertisement content in the advertisement management program refers to all advertisement contents including trademark contents such as trademarks.

When interacting with the advertising content, the e-commerce site and other sites can be linked to provide computer users (1-8, 20-1) with more direct information on goods or services and generate e-commerce. It is about. Through the advertisement management program, users 1-8 and 20-1 may earn or use reward amounts.

First is the indication of the compensation amount.

Various accumulated rewards, for example, in exchange for exposure to trademarked content, such as trademarks, may be money or other than money. In the case of money, it may be expressed in money units. The amount expressed in monetary units is called the compensation amount. Where the information about the compensation amount exists, there is an advertisement management program, an information management center, and the like, and the compensation amount can be displayed in a specific space on the display device of his computer under the control of this. For example, the amount for displaying a reward may be displayed together with an icon for displaying a reward in a menu bar at the bottom of the monitor of the computer. The representation of this compensation amount is interpreted as a single object or content unit, and is referred to as 'compensation amount indication'. Compensation amounts can accumulate as rewards occur and diminish when expenses are incurred in purchasing or using goods or services.

Secondly, the information relates to the reward amount display content.

If the compensation amount indication is treated as one object or content, other content or information can be linked to this. In other words, when a user clicks on the compensation amount indication, information about various specific supplier products or services (for example, recommendation information about a specific supplier's products or services that can be bought at that amount) is opened. Interactions with the listed goods or services may lead to e-commerce sites where the goods or services can be purchased, or to related sites such as forums and communities related to the goods or services. When the users 1-8 and 20-1 have e-commerce, the price is paid, and the compensation amount may be used during the price. The advertising management program or the information management center identifies the portion of the amount of the reward. The advertisement management program or the information management center provides the users 1-8 and 20-1 with information about the remaining compensation amount minus the portion of the existing compensation amount. This is especially the case where the computers of the users 1-8 and 20-1 are connected to the network, the information management center can update the information linked in real time.

Third, there may be cases in which cyber money information is informed to providers.

If a particular person has cyber money, he or she can tell the provider about it as a reward. This is the disclosure of information about the money they have during the disclosure. In the case of cyber money, it tends to be easier to spend than real money, so this information means more to suppliers. If this information is disclosed, the information content of the goods or services in hypertext, including the place and conditions for purchasing various goods or services that can be purchased within the scope of this cyber money from the suppliers, will be displayed. It can be displayed on the interlocking information display unit. In particular, this process may be provided to individual computer users 1-8 and 20-1 through an advertisement management program or an information management center.

The occurrence of electronic commerce through the contents of trademarks such as trademarks is as follows.

The electronic commerce targeted by the present invention includes a transaction for a bond such as a gift certificate or a use right to purchase a product or service and a product or service.

The types of methods for the users 1-8 and 20-1 to conduct electronic commerce through the contents of trademarks such as trademarks are as follows.

First, it is a case of entering the advertisement management program or the information management center through the compensation amount display.

Second, a user clicks on a hyperlink in the advertisement content.

Separate it below.

This is the case when the e-commerce site is entered through the compensation amount display.

Interacting with the representation of the compensation amounts into the shopping space associated with the advertising management program. The e-commerce site can only read goods or services that meet the upper limit of the compensation amount. At this time, the advertisement management program analyzes the user's (1-8, 20-1) DB to analyze the purchase mode of the user (1-8, 20-1), and then first to search for products or services related to the analysis result E-commerce sites can be contacted for presentation by users 1-8 and 20-1.

If a user enters an e-commerce space related to the advertising management program or the information management center by clicking on the advertising content, the product directly related to the advertising content is first presented. In addition, the advertising management program or the information management center presents the user ( 1-8, 20-1), and the user (1-8, 20-1) to cross-search the list of products related to the advertising content and the list available for purchase with the compensation amount Can be presented to Of course, it is also possible to search the user (1-8, 20-1) DB, and utilize the analysis results.

The user 1-8, 20-1 expresses the intention to purchase a product or service and concludes a contract.

Payment is the process that takes place. In order to make a payment, it is necessary to fill out various forms. At this time, the advertisement management program automatically fills in the form with information that is embedded through the automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the payment is taken from the DB where the advertising management program manages the compensation amount and transferred from the account of the user (1-8, 20-1) to the supply of goods or services to the limit of the payment.

The advertisement management program or the information management center transmits the changed compensation amount to the compensation amount indication space to change the compensation amount indication.

In the case of cashing in the accumulated compensation amount, a certain discount rate may be applied. That is, it may be provided to users 1-8 and 20-1 who want to cash out by mediating the amount of money accumulated in the reward process and exchange rate with cash (for example, 100: 95, etc.). As a reverse process, the exchange rate can also be applied when depositing one's cash into an advertising management program or information management center and cyber-money it as a compensation amount (for example, making 100 won of cash into 105 won of cyber money, etc.). However, the two exchange rates do not necessarily have to be the same.

It is not always possible to access the contents of the website only online and display it on the display devices of the users 1-8 and 20-1. There are many ways to view the content that a website has while offline.

The contents of the web content may be delivered to the users 1-8 and 20-1 through a communication technology such as e-mail. E-mail is a unique file format that can be manipulated by various application programs in the form of text, html, which is a general way of displaying the contents of web content, and attachments. Can be sent to. Users (1-8, 20-1) can view e-mails offline after receiving e-mails through e-mail server and various e-mail programs such as Outlook and Eudora. In the content of the -mail, the content of a mark such as a trademark produced by the above-described technique or other advertisement content is inserted.

The present invention is described in detail as follows.

Combination program that extracts the names of goods, etc. from the computer of users 1-8 and 20-1, combines the contents of trademarks and the like and provides them to users 1-8 and 20-1 (this program) There are built-in DBs for running the joining process, which can be updated by accessing the network, by downloading and installing the updated program, or through offline storage media such as CD-ROM. (1-8, 20-1) combines the content received by e-mail or the like that is not combined with the trademarked content, such as a trademark. Send to the program. The combined program provides the user 1-8, 20-1 with content that combines the original content with the trademark content such as a trademark. At this time, the advertisement management program embedded in the computer of the users 1-8 and 20-1 operates to measure the effect exposed to the advertisements to the users 1-8 and 20-1, and then, through the advertisement management program, Allow compensation to be made.

In addition, when the users 1-8 and 20-1 download from the network, the program is transmitted to the site where the combined program is located, and the combined program combines the labeled content such as trademarks and the like. 1) provide the combined content, and if the user (1-8, 20-1) is audio-visual on the network, if the site has an ad management program, the user (1-8, 20- 1) a predetermined reward can be paid to the measured advertising effect, and when the users 1-8 and 20-1 download and audio-visual the combined content on their computer, the user 1-8, Compensation can be made by the advertisement management program built into the computer of 20-1).

At this time, e-commerce can be performed by using the trademarked content such as a trademark, and the specific method thereof is exactly the same as that of the e-commerce process using the trademarked content such as the trademark.

It stores the contents in the form of CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks (including web interlocking or web non-interlocking). 20-1). In this case, the content stored in the various storage media may be combined with the content of the trademark or other advertising content by the technique described above (in this case, the combined program may intervene in the content in a 'plug in program method'). The contents and advertisements distributed to the storage media may be made in the same way as the contents provided on the web, and the contents are provided in an offline form. It can work regardless of the connection. At this time, the advertisement management program may be operated to measure the effect exposed to the advertisement contents of the users 1-8 and 20-1 to mediate the right rewards to the users 1-8 and 20-1. In this case, the advertisement management program may be in the computers of the users 1-8 and 20-1, and when the computers of the users 1-8 and 20-1 are connected to the network, they may be present and operate in a specific virtual space on the network. It may be.

At this time, CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, contents provided by various memory sticks are combined by the combined program to the user (1-8, 20-1). E-commerce can be performed by using the content of the trademark, such as a trademark existing on the presented content, and the specific method thereof is exactly the same as the process derived from the electronic commerce section using the content of the trademark, such as the trademark.

In addition, those who supply content in the form of CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, and various memory sticks combine the original content with the trademarked content. (1-8, 20-1). In this case, the advertisement management program may be in the computers of the users 1-8 and 20-1, and when the computers of the users 1-8 and 20-1 are connected to the network, they may be present and operate in a specific virtual space on the network. It may be.

While using a portable terminal device to wirelessly connect to a network to surf a website and send and receive wireless data, the advertisement technique may be used as follows.

First, the text content displayed on the screen of the portable terminal device is analyzed to combine marked content such as a trademark.

Secondly, the text content displayed on the screen of the portable terminal device is analyzed to output and output the content in the form of a sound or a voice, in particular, of the content of the mark or the like.

Third, the sound of the advertisement comes out while using the wireless data separately from the content displayed on the screen of the portable terminal device.

The second and third advertisements generally use the fact that when the wireless data is used, the user (1-8, 20-1) sends a text message or browses a wireless site without a separate sound. In the case of a terminal device capable of high-speed wireless data communication when using a device, the bandwidth of the spare device is used, and the storage capacity of the terminal device is used to download and store the sound of an advertisement when there is no data transmission or reception. This sounds like an advertisement on the radio while the users 1-8 and 20-1 use the wireless data (also may be sounded by real-time data transmission and reception).

Rewards for advertising may be specifically: Most fundamentally, a method of discounting the time of using wireless data is used. Rate discount is available in proportion to advertisement volume. In addition, a portable terminal device capable of connecting to a network has a unique ID such as a telephone number. By accumulating the advertising usage time by ID, a compensation system can be established by linking with an advertisement management program or an advertisement management center on the wired Internet.

Offline publishing refers to the way that readers (equivalent to the user) experience the content, such as newspapers, magazines, and books, downloaded on or through an online network. The present invention can be applied to these newspapers, magazines and books. In conclusion, it is possible to publish the unit contents of newspapers, magazines, and books (eg, a single article of a newspaper on a particular topic) by combining the contents of the label or the like.

In general, the publishing process involves creating or editing an article electronically, such as desktop publishing (DTP) or other computers, but publishing it in an offline manner such as printing. That is, from the user's point of view, there is no intrinsic difference except that the contents are viewed online, viewed in a newspaper, or a transmission medium.

The process of applying the present invention in the offline publishing is as follows.

First, when creating unit content such as articles, find the content of the trademark such as a trademark that matches the content of the unit content by using the Ad Combination Center or the Ad Brokerage Center, and combine the content of the trademark such as this trademark. You can pass it to the editor. In this case, the method of combining the content of the trademark, such as a trademark, with the unit content is, firstly, treating the unit content as the text content described in the present invention, extracting the name of the product, etc. as described above, determining the supplier, and marking the trademark, etc. There is a way to combine the content, and secondly, the creator of the unit content manually finds and combines the labeled content such as a trademark.

Second, in the process of editing the unit contents in the whole stage such as newspapers, magazines, and books, a method of attaching the labeled content such as a trademark to the unit contents may be taken.

Third, prints may be distributed to readers while some or all of the unit contents constituting newspapers, magazines, books, and the like are combined with trademark contents such as trademarks.

When the present invention is described with an example as follows. A typical newspaper article is divided into an article portion and an advertisement portion. However, when the present invention is applied, a labeled content such as a trademark is attached to the end of each unit article. As a result, the advertising effect of the trademarked content such as the trademark becomes considerably large. In addition, since the typical content of the trademark, such as trademark is small in size, there is an advantage that can be matched to the size of the article or the size of the typeface. In other words, when there is a newspaper article about Microsoft, it can improve the advertising effect by displaying marked content such as a trademark of Microsoft such as "microsoft" at the end of the article or elsewhere.

First, since advertisements such as trademarks can be attached to the names of goods in text contents or image contents, the number of advertisements that a content provider can hold as a result is higher than that of conventional banner advertisements, and thus the income from advertising Is also increased by that.

Second, the type of advertising content that can be attached and the number of companies that can advertise (there are few vendors that do not use trademarks) will enable even small businesses to advertise at low cost.

Third, unlike the existing banner ads, the advertisements are highly focused because they are related to the keywords, search terms, or the content they are reading, and the computer users (1-8, 20-1) Matching ads are automatically attached, increasing the clickthrough rate of the ads. In addition, since it becomes a target advertisement, there is an economic effect that the unit price of the advertisement increases.

Fourth, since the clickthrough rate of advertisements is high, e-commerce can be actively performed through the advertisements, and computer users (1-8, 20-1) can use useful information such as information materials related to the content they are reading. The content can be viewed by looking at the advertisement. This is particularly effective when the concept of small icons is introduced.

Fifth, a single supplier may use various kinds of trademarks, and various model marks may be advertised.

Sixth, the sound or voice advertising content and other advertising content can be effectively combined with the visual advertising content, thereby increasing the attention of the advertisement and the effect of the advertisement.

Seventh, the advertisement management program can receive a high level of compensation as it is exposed to advertisements of users 1-8 and 20-1.

Eighth, for small and medium-sized websites that cannot attach their own content, such as their own trademarks, they can request third-party outsiders to attach their own content such as trademarks. This can save you a lot of effort.

Ninth, it is possible to attach a trademarked content such as a trademark to all things that are identified by text and images, such as games, animations, and learning materials.

Tenth, it is possible to maximize the effect of advertising by introducing an advertising mediation center to expose the ads in accordance with the efficient rearrangement of advertising and the user's sense of purpose.

Eleventh, if you have a small icon, you can see what happens after you interact with the content. In other words, it may take you to a specific site or you may hear a certain sound. Thus, when attached to a small icon, the user can determine whether to interact with the advertising content, the trademark content such as a trademark, or other visualized content. This facilitates the user's convenience, increases the click rate (probability of interaction) on the whole, and helps the user's judgment to save time wasted on unnecessary sites.

Claims (8)

A server that performs advertising functions using text content included in digital content produced or obtained, By referring to the name DB of the product, etc., extracts or recognizes names of at least two or more products having the same identity as the name of the product, etc. included in the name DB of the product, etc. Performing any one or more processes of marking, tagging, indexing, and storing a name of a product or the like; Analyzing names of the extracted or recognized products, extracting names of products having a high weight, and storing names of the extracted products having a high weight; When searching for labeled contents such as trademarks of at least one or more suppliers or the suppliers that provide a product or service corresponding to the name of the product having a high weight, among the marked contents such as the trademark of the suppliers or the suppliers. Search for at least one supplier or at least one trademarked content that satisfies a predetermined condition including an advertising fee, and if a supplier is found that satisfies the predetermined condition, a trademarked content such as a trademark of the found provider is obtained. Making; And Combining or interworking the text content and the trademark content such as the trademark so that the marked content such as the trademark of the supplier can be exposed together with the text content. The first method of extracting a name of a product having a high weight is to give a higher weight to a higher number of times based on the number of times that the name of the product is obtained from the text content, and The text content may be one or more of the second method of giving a higher weight when the name of the product or the like comes out from the preset position based on the position where the name of the product or the like emerges. At least one selected from title information, first paragraph, and last paragraph of the text content, The name of the product having the highest weight is equal to the name of the extracted at least two or more products, when one or more of the first method and the second method are applied, and in the order of the highest weight. It is a name such as a product, Combining or interworking the text content and the trademark content, such as the trademark, such that the trademark content, such as the trademark of the supplier, is exposed with the text content, when the text content is provided to the user's computer. Linking, combining, or composing the text content and the mark content such as the trademark so that the mark content is provided with the text content at a predetermined position, The name of the product is the name of the product, the name of the service, the name of the supplier who provides the product or service to others, and the corresponding character when transliteration of the sound portion of the marked content, such as the trademark, from the labeled content such as the trademark. Any part of the relevant letter when transliteration of the contents of the mark, such as a part and a trademark in a foreign language, The name DB of the goods and the like is a database in which names of at least one of the goods and the like are stored. The contents of the trademark, such as trademarks, include all identification marks defined in the Trademark Act, such as trademarks, service marks, collective marks, and business marks, identification marks defined in the Commercial Act, trade marks, identification marks defined in the Unfair Competition Prevention Act, and any other product identification purposes. All signs, website addresses, icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs, etc. Content used with functionality, All identification marks defined in the Trademark Act, identification marks defined in the Commercial Act, identification marks defined in the Anti-Competition Act, any marks used for the purpose of identifying other products, the website address, the icon, the image, The symbol, the sound trademark, the slogan, the gesture, the specific scene in the advertisement, the specific sound, the CM song and the CF are used for the purpose of identifying or using any identification purpose. Advertising method using the text content, characterized in that any two or more selected from the content is combined. delete delete The method of claim 1, When the text content and the mark content such as the trademark are combined or linked so that the mark content such as the trademark of the supplier can be exposed together with the text content, whether or not the exposure is performed for each mark content such as the trademark or the like. Advertising method using the text content, characterized in that the difference occurs in any one or more of the, and order. The method of claim 1, And extracting names of at least two items or the like from the text contents are executed in a server of the person providing the text contents. The method of claim 1, The text content is an advertising method using the text content, characterized in that the newspaper article in digital form. The method of claim 5, When looking for at least two or more suppliers that provide a product or service corresponding to the name of the high-weight product or the like, or labeled contents such as a trademark of the supplier, Searching for at least one or more of the providers or at least one or more of the trademarked contents of the providers, such as the trademark, such as the trademark, of the provider or at least one or more of the trademarks, satisfying a predetermined condition including an advertising fee is the server of the provider of the text content. To query third-party servers connected to the wired or wireless network. The trademarked content such as the trademark in the step of causing the text content and the trademarked content such as the trademark to be combined or interlocked so that the marked content such as the trademark of the supplier can be exposed together with the text content, from the third server. Advertising method using the text content, characterized in that obtained. The method of claim 1, And transmitting the text content and the marked content such as the trademark to the user's computer.

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