KR20020059212A - Method on providing advertisement contents and compensation - Google Patents

Abstract

PURPOSE: A method for supplying and compensating advertisement contents is provided to supply the advertisement to users in on-line and off-line by including wire and wireless environment and compensate the user according to the exposed advertisement. CONSTITUTION: The advertisement contents are loaded to a memory of a user(41). An advertisement managing program of a user computer stores the advertisement contents to a database(42). The advertisement contents are supplied to a user when the user accesses to a contents provider(43). The advertisement managing program checks the supplied advertisement contents are equal to the advertisement contents in the database of a user computer(44). If the contents are equal, the advertisement managing program fetches the contents from the user computer and displays the contents for the user.

Description

Method on providing advertisement contents and compensation

Technical field to which the invention belongs

A detailed description of the invention is provided regarding the provision of advertising content and a method for providing compensation thereof.

The present invention provides a computer user with digital contents produced for the purpose of a video advertisement or advertisement by combining or linking an online and offline environment including a wired and wireless environment, and a computer user and a video. A method for sharing advertising or digital content providers and participants via advertising content to share the profits arising from advertising. Combining or linking the online and offline environments is a method of providing digital content using offline media such as CD-ROM and providing advertisements in a network environment including the Internet and mobile. It is a method of interlocking the method, which provides a large amount of digital content to a computer user in an offline manner, provides a small amount of digital content on a network, and recombines both online to provide a finished content to a computer user. The present invention relates to a method for providing digital content including advertisements on a web.

Conventional technology

Conventional advertising and digital content providing methods have been provided in one way of online or offline. That is, online advertisements such as banner advertisements, video advertisements, text advertisements, and picture advertisements are provided online, and offline advertisements are provided through offline media. According to the current average data transmission speed on the network, not only video breaks or slowdowns occur significantly, but also the resolution and clarity of the video advertisements are significantly lower than those provided in TVs. The reason is that the video itself is very large in order to deliver video-level advertisements on the network. Therefore, since the video content is reduced in such a way as to reduce the resolution, the video is transmitted in a way that lessens the burden on the network. The sharpness, etc. will fall.

The conventional advertisement providing method can be classified into an online based advertisement providing method and an advertisement providing method using offline media. In other words, banner advertisements, video advertisements, text advertisements, advertisements using pictures and symbols, emblems and the like, and advertisements using photo-realistic outputs such as photographs without online and offline interactions are provided online. The method of recording an advertisement or digital content including an advertisement in a medium of the auxiliary memory device and providing the same offline may be described below. As of March 25, 2001, the average transmission speed of the network (average of data transmission speed of the end-user's network end terminal) is 128K bps (bit per second) or less, and the screen is broken when providing a video advertisement at the TV level. The phenomenon of slowing down the speed and the resolution, the clarity (clearness), etc. are falling significantly compared to the advertisement provided in the TV. The reason for this is that because the high-definition video is large, the network average transmission speed does not provide enough bandwidth to transmit and receive high-definition video. Since the size of the video is reduced so that it does not burden the network transmission, the resolution or sharpness image quality is inferior to the media such as TV.

In addition, computer users among the participants of an advertisement may be contacted or exposed to an advertisement on an offline (eg TV) or online (eg www.yahoo.com) website and be aware of the advertisement. It was common to not receive compensation or payback. Of course, when you watch an ad or click on a banner, you earn a certain amount of money, and when that amount is more than a certain amount, you can give that amount to a computer user in cash or other ways, but you're exposed to that ad. It was common for them not to receive just compensation for their work. The legitimate reward for returning to the computer user or the person exposed to the advertisement was only to the owner of the medium (eg, the station, www.yahoo.co.kr) . That is, in the prior art level, there is no or insufficient system for rewarding the exposed person for watching TV commercials and advertisements on the Internet.

In addition, once the content such as a low-loaded advertisement is downloaded to a user's computer, the content is stored in a fixed storage device such as the user's hard disk, and then outputted from the hard disk to the user's output device when viewing the same content. Rather, it may be downloaded from the network and output to the user's output device, which has a disadvantage of significantly slowing down the user's network usage speed.

If there is content such as an advertisement downloaded to a user's computer or recorded in a secondary storage medium physically configured in the user's computer, the user's computer may be viewed even if the same advertisement or content is subsequently viewed on a network. Since there is no ad management program that manages advertisements in the network, it may be downloaded from the network and output to the output device of the user's computer without considering the redundancy of the same advertisement. There was a flaw that caused traffic and consequently significantly slowed down network utilization.

In addition, since the synthesis of computer user data and digital content is inadequate in digital content, there is almost no content such as advertisements containing computer user data. In other words, existing advertisements are data of advertisement consumers (those who are exposed to advertisements, those who sense the advertisements such as seeing, hearing, and feeling advertisements) (eg, name, face photos, preferences, hobbies, etc.) The content created by content producers such as advertisements is reached to the advertisement consumers as they are without being reflected. For example, advertisements on TV do not reflect the taste or material of individual viewers, and various banner advertisements on www.yahoo.co.kr are given uniformly regardless of the intention of network users.

In addition, advertisements and digital content provided to computer users are rarely customized to meet the needs of computer users due to their lack of interconnection with user personal information. In other words, even in the case of the Internet, which is a kind of two-way communication network, the existing advertisement does not deviate from the properties of the existing one-way terrestrial broadcasting, but it is an advertisement consumer. Unilateral advertising without reflecting data (e.g. name, face photos, preferences, hobbies, occupation, educational background, marital status, gender, age, consumer orientation, etc.) The content created by content creators, etc. was reached by consumers through the network. For example, TV advertisements are sent unilaterally without reflecting the viewer's preferences or data, and various banner advertisements on www.yahoo.co.kr are compulsory and uniform regardless of the network users' intentions. ought.

In addition, content provided by those who provide learning content offline (such as video materials, tape materials, paper media materials including books, and materials such as disks such as CD-ROMs and DVDs) is not connected with online. Rather, it is provided to the content consumer (who sees, hears, feels, or otherwise senses) the content. That is, in this case, since invariable information, unchangeable information or untransformable information is provided as invariable contents, unchangeable contents or untransformable contents, not only continuous update is possible but also upgrade of content ( upgrade) was not possible.

Definition of Terms

The terms used in the present invention are defined as follows.

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDDs), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization is the interaction of digital content online and offline with computer users, so that the content online and offline can be connected, combined, merged, and exchanged. It is a method provided to a computer user through a process of reorganization or transfer.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various kinds of information are mediated. Advertising content is a comprehensive definition of all indicators (such as text, numbers, pictures, videos, files, photographs, etc.) that can be linked or combined with advertising content. When the advertisement content is linked or combined, and the user acts on the indicated content, it refers to the content that connects the advertisement content. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Share is a concept of sharing profits, which means distributing or compensating all the monetary and non-monetary benefits generated by the practice of the present invention through digital content among participants involved in the practice of the present invention.

Large size contents and small size contents refer to contents having a relatively large or small number of bytes of data constituting the content. Relatively large data content includes sound, video, picture, virtual reality content, etc. Relatively small data content includes text content, document content, signal content, etc. There is this. However, there is no absolute distinction standard among them, and they are relatively defined according to the technical level. For example, if the average communication speed is 100 times faster on the network than the current ADSL and optical communication methods, the current video content is a small content because it imposes little burden on the communication network.

Participant means any entity (including natural persons and legal persons) engaged in any process through which digital content is produced, distributed and used.

An advertisement holding site refers to a site having advertisement content directly on a network or having advertisement indicating content.

Ad sites are one or more sites that can be built online. The Ad Management program analyzes the user's self-information and advertisement content identifiers created in the user's computer, and performs the interrogation process with the robots of the advertisement site. It plays a role of screening and supplying advertisement contents to be transmitted to a user's computer and supplying a program accompanying the present invention to a user's computer online.

The advertisement management site refers to a computer on the network and a related DB configured inside the computer where computer users, participants, and advertisement management programs exchange various kinds of information including advertisement contents, and mediate rewards for specific advertisement contents.

Advertisement contents idenfier is used to identify a specific advertisement content or advertisement instruction content with other contents, and includes a symbol, a letter, or a combination thereof that forms a 1: 1 relationship with the content. It is simply called 'identifier'. For example, if a number or a name is attached to an advertisement content in order to distinguish the content from other contents, the number or the name, if the number or name has a 1: 1 correspondence with the advertisement content, Ad content identifier. The information on this identifier is called information for identification.

A content management program is a program that manages arbitrary content both online and offline, including advertisements. It is an extension of the advertising management program, and the content managed by the content management program has an identifier. Limited to content.

The technical problem to be achieved by the present invention is as follows.

Firstly, it provides a large amount of content constituting an advertisement in an offline medium method, and transfers it to an internal storage device built in a user's computer (external to a transplant, transfer, copy or install). Refers to any act of moving the contents of the content to an internal storage device, hereinafter referred to as "transplant"),

When the user views advertisements on the network, the advertisement management program outputs the advertisement contents on the network and the advertisement contents on the user's internal storage device or disk and outputs them to the user's output device. The present invention relates to a method of receiving an advertisement from a network and moving the advertisement management program to an internal storage device of the user computer within a range that does not put a load on the user's work contents and resources of the user computer.

Second, when an advertisement received once through the network is structurally stored through an advertisement management program, and the same advertisement content is viewed on the network, the advertisement management program recognizes the identity and then downloads it on the network. It reads from internal storage and outputs to user's output device.

Third, if advertising and non-advertising content exist in the first and second combinations, the advertisement and other content can be combined or provided (content and flat banner advertisements that can be frequently experienced on the network as of December 1, 2000). The content is merged and presented to the user), independent (one is sound, the other is visual, outputs in a separate window, or outputs with time difference). Note) is a method of providing (in any manner) and at this time read the advertisement from the user's internal storage device to provide it in the above merge method or independent method.

Fourth, if there is a monetary reward for managing and storing any advertisement content that the user sees and listens to, the advertisement management program sends the advertisement viewing information of the advertisement to a computer that mediates the monetary compensation. And mediate a reward corresponding to the advertisement viewing information.

Fifth, the present invention relates to a method for providing a user-optimized advertisement by combining the user's information with existing advertisement contents. In particular, it is useful in areas where digital synthesis is possible.

Sixth, the present invention relates to a method and process for recognizing interaction between a user and content containing advertisement content and a user's reaction to the advertisement content.

Seventh, the present invention relates to a learning system operated by combining online and offline as an application of the technical idea of the present invention.

1: The manner in which advertising content is provided and the internal configuration of a user's computer

2: Composition of the advertisement content and the advertisement instruction content

Figure 3: An example of an advertising DB

4 is a process of outputting an advertisement in the internal memory of the user's computer to the user after determining the identity

5: Operation method when there is advertising instruction content

FIG. 6: Process of collecting and storing audio-visual information about an advertisement by an advertisement management program in an offline state

7: Process of collecting and storing audio-visual information about an advertisement by an advertisement management program in an online state

Figure 8: Ad serving competition 1 type

Figure 9: Ad Serving Competition 2 Types

10: Example of user's advertising policy DB

Figure 11: Recognition of interactions with the user's advertising content and transmission of its material

FIG. 12: Process of Selecting and Displaying an Ad to a User by Serving as Advertisement Information of a User as a Filter

13: Role of the advertisement management program according to the advertisement preference information in the case of multi-channel

14-20: None.

21: Flow of accessing a general website using an advertisement mediation site

22: Mediation of advertisements between consumers through the advertisement management program

23: Embodiment of an advertisement management program system

24 to 29: none

30: Hardware configuration and network system for the present invention

Fig. 31: Process of combining trademark content, such as trademark, with given text content

FIG. 32: Process occurring by an external third party in the basic process of FIG. 31

33: Basic process of electronic commerce through content combined with trademark content such as trademark

34: Example of Name DB of Goods, etc.

35: Example of trademark content DB such as trademark

36: Analysis of Text Contents and Process of Finding Texts Similar to Names of Goods, etc.

Figure 37: Discovery of a supplier corresponding to the name of the goods, etc. Search for trademark content, such as trademarks

38: Timing and storage place of combining text content and trademark content such as trademark or linking DB

39: Operation process of the small icon

40: Display method of the marked content such as a trademark

41: In case of user interaction

42: Indication according to whether the condition is achieved

43: Method of combining the presence of an advertisement combining center and the content of the trademark, such as a trademark from outside

44: Process of grasping the whole or part of the image by object unit and name extraction of goods, etc.

45: Process of combining trademark content such as trademark on object of image content

46: Basic flow of content DB and advertisement DB linkage

47: Basic flow of advertisement DB linkage corresponding to contents in real time

48 to 59: none

60 is a hardware configuration and network system for the present invention

62: Basic process by which the information management center connects publishers and suppliers

63: Introduction method and operation method of the secondary identifier

64: Example of User DB and Provider DB

Figure 65: Provider DB

Fig. 66: Registration and information delivery method of provider

67: Method of conveying an indication of the supply of suppliers to information publishers and mediating compensation

68: E-commerce method through reward amount display

69: In the case of electronic commerce related to the information management center by interacting with the advertising content

70: Relationship between the information management program and the information management center

71 Consumer Information Disclosure on Market Websites

72 Consumer Information Disclosure Through Information Management Center

73 Linkage between Consumer Information Disclosure and Commerce on Market Websites

74 Linking of Consumer Information Disclosure and Commerce through the Information Management Center

75 to 79: None

80: Hardware, apparatus and network configuration for the present invention

81: Comparison of learning content with advertising content combined with existing learning content

82: Process of combining trademark content such as trademark and the like with given learning content

FIG. 83: Process that occurs by an external third party to the basic process of FIG. 82

84: Basic process of electronic commerce through content combined with trademark content such as trademark

85: Example of Name DB of Goods, etc.

86: Example of trademark content DB such as trademark

87: Analysis of Learning Contents and Process of Finding Texts Similar to Names of Goods, etc.

88: Discovery of a supplier corresponding to a name of a product or the like and retrieval of a marked content such as a trademark

89: Timing and storage place of combining learning contents and marked contents such as trademark or linking DB

90: Operation process of the small icon

91: Display method of the marked content such as a trademark

92: In case of user interaction

93: Indication according to whether the condition is achieved

94: Method of combining total learning units and advertising content

95: Process of grasping the whole or part of the image by object unit and name extraction of goods, etc.

96: Process of combining trademark content such as trademark on object of image content

97: Basic flow of content DB and advertisement DB interworking

98: Basic flow of ad DB linkage corresponding to contents in real time

transplantation

A computer user inserts an advertisement in an offline medium into his or her internal storage device by installing or copying it (11). At this time, the internal storage device of the computer user's computer has an advertisement management program 14 built therein, and the advertisement content 21- implanted from the offline medium is systematically stored in the internal storage device 15 in a systematic manner. (16) and manage. That is, the advertisement content is placed in a database structure previously set by the advertisement management program via the advertisement management program. In addition, the advertisement management program may separately manage the advertisement content identifier assigned to each advertisement content. When the user is connected to the network, the identifier DB itself does not occupy much memory, so the temporary storage device (ram) of the computer is used. Or a flash memory.

The computer user inserts advertisements supplied or transmitted through all kinds of auxiliary storage media or wired and wireless communication networks into the internal storage device of the user computer by installing or copying (11). Advertisements supplied to the user may include the internal memory of the computer (electronic, magnetic recording media or optical recording media, or non-volatile semiconductor devices, devices incorporating non-volatile memory devices among wired and wireless communication terminal devices). The advertisement content 21 is configured by an advertisement management program 14 installed in the computer or externally and comprehensively defining all kinds of devices and concepts designed to be transmitted to the computer internal storage device. The internal storage is stored and managed in the form of an organized DB (which comprehensively defines all types of file formats defined as fields corresponding to specific search conditions). The advertisement management program may be installed in the user's computer at a time when the advertisement is supplied through the auxiliary storage medium or the wired / wireless communication network, before the advertisement is supplied or after the advertisement is supplied. In addition, the advertisement management program may be supplied to the user through any kind of auxiliary storage medium or wired or wireless communication network, such as an advertisement installation or transplantation process. The advertisement stored in the internal memory of the user's computer includes an advertisement identifier, and the advertisement management program classifies and stores the stored advertisement into a hierarchical DB structure defined by referring to the advertisement identifier.

How ad content experiences

When the user accesses arbitrary content in the external computer 18 on the network, there are three main cases of experiencing the advertising content at this time.

First, at the same time experience, when a picture advertisement or a text advertisement is given to the user at the same time as the connection, or a video advertisement is operated at the same time as the connection, and is given to the user. This is the case when the advertisement content is given to the user at the same time as the connection. A typical banner advertisement or advertisement of a digital television is one example.

Second, at the different time experience, only when the user acts on the advertisement instruction content, the advertisement instruction content is linked to or embedded in the user, and thus the advertisement content is provided to the user. If you experience advertising content. The demand for normal video content is made in this way. In this case, the advertisement indication content may have identifier information of the advertisement content, and in this case, the information may be transmitted to the advertisement management program.

Third, at all the time in using computer experience, the advertisement content corresponding to the user information stored in the advertisement management program is connected to the user through a computer screen or a voice output device (speaker, etc.) regardless of whether or not the network is connected. Is given to. In this case, the advertising content given to the user may be stored in the internal memory or auxiliary memory of the user's computer or transmitted through the network, and the advertising content may be continuously used while the computer is used regardless of the user's computer work and network access. Will be given. In this case, the meaning of the status of being connected to the network is that the search engine embedded in the Ad Manager automatically searches for a specific server on the network and includes it in the identifier information of the user's computer DB while the Ad Manager plays the advertisement content. It recognizes an identifier of a new advertisement that has not been made and automatically divides the idle time of the user computer.

Recognition of Identifiers

Recognizing identifiers is as follows.

In the first case above, at the same time as accessing 41 the content of the user's external computer, the information at the site is transmitted to the user's computer via a browser in accordance with the promised manner of the site's markup language. (41). At this time, the advertisement management program analyzes the information about the site in the middle of the transmission or after all of the transmission (42), and collects information of the identifier for the advertisement content (42). Then, this information is compared with the advertisement DB of the internal memory of the user and finds the advertisement content having the same identity. If there is content with identity, it is output 44 to the user.

In the first case above, the user accesses a site (41) that supplies content over a network, and at the same time, the content at the site is transmitted to the user's computer (41). Content is transmitted to a user's computer via a web browser or an emulator for a network terminal (including a browser for mobile) according to the coding format of protocols and markup languages mutually agreed between the site and the user's computer (41). ). The advertisement management program classifies and records the identifier information included in the advertisement content by analyzing the information during an intermediate process or after completion of the transmission (42). Then, this information is compared with the advertisement DB of the internal memory device generated by the advertisement itself to find an identical advertisement content. If there is content with identity, it is output to the user. If the content that matches the advertisement content to be transmitted is already stored in the user's computer, the advertisement management program stops the transmission by identifying this content when checking the advertisement content identifier information to be performed immediately before the transmission. Outputs the advertising content stored in. In the second case above, If the advertisement instruction content has identification information on the linked advertisement content, the advertisement management program analyzes the information of the advertisement instruction content to determine the identifier of the linked advertisement content.

In the second case above, since the advertisement content connected to the advertisement instruction content has identification information, the advertisement management program analyzes the connection information of the advertisement instruction content to identify the identifier of the advertisement content linked thereto. The advertisement management program compares the identifier with its internal DB to determine whether there is an identical advertisement content. (53) When there is the same advertisement content, it depends on whether the user acts on the advertisement indication content. If so , the advertisement memory is retrieved from the internal memory device and output to the user. (55) At this time, the user selectively indicates that the advertisement instruction content has the same advertisement content in the internal storage device (54). Even if the instruction content is clicked or the like is received from the internal memory device, it can be known that it does not take time to receive the advertisement.

The advertisement management program compares the identifier of the advertisement content with the DB in the advertisement management program to determine whether the same advertisement content exists (53). If there is the same advertisement content, the advertisement management program retrieves the advertisement content from the internal storage device and outputs the advertisement content to the user (55). Optionally, the advertisement content linked to the advertisement instruction content is already present in the internal storage device. In the case of acting on the advertisement indication content by displaying 54, it can be notified that it takes no time to receive the advertisement because the advertisement is output from the internal storage device rather than being transmitted from the network.

If the advertisement indication content does not contain identification information about the advertisement content, when the user acts on the advertisement indication content, the identifier is extracted from the linked advertisement content, and the identifier is transmitted to the advertisement management program of the user. The ad management program compares this with its internal DB. If there is the same advertising content, the internal storage device retrieves the advertising content and outputs it to the user.

In the third case above, the advertisement content stored in the user's internal storage device is always output to an arbitrary position in the user's work window, and the advertisement management program outputs the advertisement content to the user's work window and the user's computer is connected to the network. When connected, the system automatically searches for the ad holding site where the advertisement exists on the network and compares the identifier of the advertisement existing in the site with the identifier of the advertisement stored in the internal memory. When a new advertisement content is found in the comparison process, the advertisement is automatically transmitted at idle time of the computer system, and the identifier information included in the advertisement content is classified and recorded in the identifier information DB.

Way of output

The advertisement content is taken from the internal memory and output to the user's output device as follows. When the content of the internal storage device and the content to be imported on the network are the same, the advertisement management program replaces only the same advertisement content to be downloaded on the network with the advertisement content in the internal storage device among all the contents transmitted to the user. A program that outputs content received from a browser or a network to a user's output device may output the replaced content to the user's output device.

In this case, the content is replaced only with content of a certain size or more by the user's setting or the internal setting of the advertisement management program, and the content of size less than the size does not have a significant effect on network traffic. You may not.

If there is a combination of advertising and non-advertising content, the advertisement and its other content may be merged to provide (as of December 1, 2000) or content that is frequently experienced on the network and flat banner advertising content may be merged to the user. Available formats, etc.), and independent methods (one that is sound, the other is visual, outputs in a separate window, or outputs with a time difference). There may be a method of providing.

When viewing the advertisement contents stored in the internal memory of the user's computer when not connected to the network, the user's current work window (while executing a specific program or operating system (OS), or device firmware) If you are running the user's computer) can be output overlapping.

Indications for equality

When you experience advertising content in a simultaneous, instant or permanent experience mode, it will not take time for the user to download the advertising content on the network if the advertising content on the network and the advertising content on the internal memory are the same. It may be displayed on the advertisement content or the advertisement indication content output to the output device. This is particularly helpful for the user to determine whether to request the transmission of the video advertisement, if the time is due to the increase of traffic when the direct transmission on the network when there is a financial gain when watching this advertisement. The display method is determined by the advertisement management program, and the user may determine the user's intention or display method selection through a process such as setting in the advertisement management program. This is especially useful if you have monetary or other gains from advertising, and if you show them alongside.

Composition of advertising content

The advertisement content 21- is composed of an identification information unit 22, a pure advertisement content information unit 24, and other related information units 25 including other rewards. Inside the advertisement identification information section is a unique identifier 23 of the advertisement. In this case, the identification information unit may be separated from the pure advertisement content and coding to some extent according to the expression method of the content description language, and the identification information may be embedded in the singular or plural pieces of the advertisement content data. The core of the identification information unit is an identifier, and elements other than the identifier may be inserted therein. The advertisement indication content may or may not include the pure advertisement content portion.

Construct identifier

An identifier is a set of information consisting of a series of binary bits. Attributes that can be given to an identifier field are a set of numbers and strings. The attributes are separated and operated (CPU numerical and logical operations). ) Is composed of DB (Database) format defined as possible fields.

Identifier and identity

If the identifiers 23 of the advertisement contents match, they are identical in principle. However, whether or not the recognition of the identity may vary depending on the components of the identifier. That is, if the identifier is purely a unique number for the content, the above principle is applied as it is. However, other information, such as information on the site where the ad content is displayed, including the uniquely unique identifier (the advertiser may require the insertion of this information to compare which site is more effective for advertising). In this case, the identity of the actual advertisement content is determined at this time, and whether or not the actual identity is determined by the policy on identity of the advertisement management program.

Management of Ad Content Received Through the Network

The advertisement content is not stored in the user's internal storage only through the offline medium. The advertisement content may come from the network. (12) That is, the advertisement manager can build up the content once received by the user as a DB, which is a DB formed through offline media and the concept as an advertisement content and a later operation method. Is exactly the same. In the case of receiving the advertising content through the network, the user accesses, requests, actions, interactions with the advertising content on the user's network, and the method of mediating the advertisement is provided to the user by e-mail. Transmitting contents, and storing them in a DB in an internal storage device through an advertisement management program, and do not affect the operation of the user computer in the idle time of the user computer connected to the network. Sending advertising content within range.

That is, when the advertisement is once transmitted through the network is structurally stored through the advertisement management program, and later meets the same advertisement content on the network, the advertisement management program recognizes the same identity and is not downloaded from the network. It reads from the user's internal storage device and outputs it to the user's output device.

Interaction Recognition Method

Interactive perception is a broad definition of any response by a viewer who senses advertising content to see or hear an advertisement, to move, to take a specific action, to perform a specific action, or the like. Recognition of interaction as a narrow definition refers to a process of generating specific data that enables the concept of share defined in the spirit of the present invention. The generation of specific data means that a file of dB format is generated by the advertisement management program in the course of simultaneous, random, and continuous experience of advertisement content. The principle of file creation and the main recognition process are as follows.

First, the structure of the file is discrete data, which is composed of dB format with character and numeric attributes. The main attribute defined for each field is the statistics of the variables, which vary discretely over time. For example, there may be identifier information of a watched advertisement, a year, month, date, and the like.

Second, the process of interaction recognition is handled by a specific routine in the advertisement management program. The advertisement management program stores the date and time of viewing the advertisement content and the identifier information of the advertisement in a separate dB file when the computer user watches the advertisement contents with identifiers through the network or outputs them from the internal memory of the user's computer. do.

Third, in order for the concept of share defined in the spirit of the present invention to be established, the role of the participants should be clear at each stage. That is, the person who supplies the advertisement content must appropriately supply the advertisement content that is the medium of the share, and the user must watch the advertisement content to establish the concept of share. The problem in this area is whether the user has actually watched the advertisement content, and the concept of share is established only when the dB of the interactive recognition process created when viewing the advertisement content is reliable. The physical way for the user to watch the advertisement content is to configure a certain size of the advertisement content window on the computer screen and always output it to the front of all windows (for Windows based OS). When the viewing window of the advertisement is closed using a pointing device such as a viewing device, the viewing of the advertisement is interrupted. Therefore, viewing of the single advertisement content identified by the identifier must be stopped. It should be recorded in the form of a file. In addition, there may be occasions when the user needs to do other work while watching an advertisement. Therefore, a routine for designing a routine that causes the advertisement content output window displayed on the screen to move in opposite direction to the movement of a pointing device such as a mouse can be designed. In this case, since the pointing device is moved in the direction to be worked, moving the pointer (mouse cursor, etc.) of the pointing device in the opposite direction lowers the probability of disturbing the user's work.

Role of Ad Manager

Format of Ad Manager

The advertisement management program is stored in the internal memory device of the computer defined in the object of the present invention, and mediates the advertisement content with the user and the advertisement management site both online and offline. In addition, this program can be modified in various forms according to the computer driving OS (Operating System refers to various types of device driving programs for driving a computer defined in the object of the present invention). In addition, this program may be a firmware (or program) state stored in a ROM, or a hardware program that is programmed in the form of a wiring of a computer chip.

Ad Manager on your network

The advertisement management program may exist on the network as well as the user's computer. In other words, the program that manages the user's advertisement is located in a certain virtual space on the network, not the user's computer. The advantages of this case are as follows.

First, when the type of the user's computer is different, or when the user uses a variety of computers, there is less need to port, upgrade, or update the management program for each computer. When the user's computer environment (device and network configuration state, the device operating OS) is different, the advertisement management program on the network may have a different format according to the user's computer environment.

In the present invention, a computer is a PC, PDA, notebook, palm top, e-book, work station, mini computer, super computer, Cell phone (cellular phone, mobile phone), pager (beeper), game machine (e.g., Sony Play Station, etc.), digital TV such as a central processing unit (CPU) or central processing unit (CPU) Any machine that has a numerical processing unit (NPU) that performs certain operations as an auxiliary device and has the ability to access a network, so that when one user uses two or more computers, it manages advertisements on each computer. Managing the program individually is cumbersome. Of course, each computer may communicate with each other to exchange various kinds of information held by the advertisement management program and the advertisement management program. In addition, the advertisement management program existing on the network can remotely control the operation of the computer or use it for a specific purpose.

Second, each computer can collect individual rewards associated with it. For example, rewards obtained from PCs and TV 2 computers may be collected through advertisement management programs on the network to request compensations from advertisement management sites and the like. Participants who are the subjects of the share defined in the term of the present invention correspond to 1: 1 identification system (unique identification system that does not overlap with other participants in the same system as ID or number) given by the advertisement management program. Therefore, information on which path and medium through which participants, particularly computer users, who are the targets of compensation are viewed may be the basis for collecting individual rewards.

Third, since the advertisement management program on the network exists on the network, information can be transmitted or received in real time as long as the computer user is connected to the network.

Fourth, it is possible to integrate and manage the information on the advertising content existing in the internal storage of each computer. In addition, when each computer accesses an advertisement management program on the network, the advertisement contents are integrated and distributed to each computer individually through the advertisement management program on the network, or the advertisement contents stored in the internal storage device of any one computer. Can be moved to the internal storage of another computer. Of course, advertising content can also be transferred between computers owned by a user.

The Ad Manager on your network can, in essence, replace, merge, and complement the work of the Ad Manager on each user's computer, and can be linked to the Ad Manager on all your computers at your option. In addition, integrated management of advertisement management is possible. That is, since it functions as an integrated task, the advertisement-related information for each computer that the advertisement management program of each computer holds as a whole is divided into the advertisement-related information managed by each computer by the advertisement management program existing on the network. It belongs as a subunit.

In this case, a storage space corresponding to the internal storage of the user's computer may be in a virtual space on the network.

Also, the advertisement management program may exist on the network and allow the user computer to run via the network. In this case, even if the advertisement management program is not installed in the user's computer, the computer user can use the advertisement management program through the network. In addition, when a part of the advertisement management program is transplanted into the user's computer and the advertisement management program is operated through the network, some programs and files, etc., which are transplanted into the user's computer are updated through the advertisement management program existing on the network. , Add, delete, etc.

Type of advertisement managed by Ad Manager

The type of advertisement supplied through an offline storage medium or transmitted by various advertisement sites online may be a video, text, graphic image, speech sound, sound effect, music, sound trademark, or a combination thereof, and the like. It becomes an advertisement DB managed by the program, and each advertisement entity is recognized as an individual by the advertisement management program.

The advertisement DB is displayed on the screen together with the contents when the user browses the website, performs work offline, etc. The advertisement management program displays the time and frequency at which each of these advertisement objects are exposed to the user. Count and accumulate. To enable this process, video, text, graphic images, speech, effect sounds, music, sound trademarks, or a combination of these, etc., are attached with individual identifiers that can be identified by the advertising management program. If the segregation as an entity is insignificant due to the convergence of the content, an advertisement identifier may be attached to each content unit, and its value may be evaluated and calculated. In order to make this possible, each advertisement can be identified by a form common to the creator, mediator, advertisement management site, advertisement management program, etc. of the advertisement.

On the demand side of the advertisement, all advertisements must be managed together with the provider information of the advertisement and the identifier of the advertisement object.In order to understand the effect of the advertisement on the supplier side, the advertisement management program of the object and the identifier information of the advertisement object or the advertisement management which is the final consumer Site information for providing advertisements to the program, advertisement management program of the object and identifier information of the advertisement object are required.

For example, let's say Hong Gil-dong, an individual user, saw an advertisement of Samsong Group through her own advertising management program. Hong Gil-dong's advertisement management program measures the number and time of exposure of Samsong Group's refrigerator advertisement (let's call the advertisement identifier number # 111110001) to Hong-gil-dong and passes it to the advertisement management site that mediated the advertisement. The advertisement management site recognizes it as a unique number of Hong Gil-dong or Hong Gil-dong's advertisement management program, and stores the advertisement identifier and advertisement exposure data passed by the advertisement management program as the basis for future compensation. At this time, the source of compensation is provided by advertisers such as Samsong Group, and thus the advertisement exposure data is also delivered to the advertiser.

Ad Manager and Share & Reward Management

Advertisement is essentially the case where an advertiser pays certain monetary and non-monetary payments to the medium in which the ad is run. At this time, it has been common that until now, users who encounter advertisements do not obtain a fair share in the profits that the mediators receive as a just reward for their advertisements. This is a legitimate process in which a user watching an advertisement has to bear an increase in product price as much as an advertisement cost and a loss of time for watching the advertisement. As a result, the effect of the advertisement is lowered and the user's legitimate interest is taken by the mediator Became. The ad management program solves this problem.

First, advertising content is the era in which users will see, hear, feel, or smell this advertising content (the introduction of virtual reality systems will make them feel advertised, and if they are associated with smell chips, they may smell ads. If so, it may simply be referred to simply as 'audio-visual' hereinafter). Information about this reward can be presented to the user by the user's request or by the user's selection at the time of installation of the advertisement management program. If the user acts to satisfy the criteria for various rewards, the user is rewarded according to the corresponding reward system. For example, when a television commercial is appearing, it can be displayed at a certain place on the television that the audiovisual is accompanied by some rewards, and of course the user can hide this information. In a unidirectional medium such as a television, a method of mediating a reward may be considered. The process of transmitting an identifier number at the end of an advertisement, connecting the user to a specific network and transmitting the identifier number of the viewed advertisement after the user watches the advertisement Can be implemented. In this case, however, the advertisement identifier number should be recognized in a short time, and even if the same advertisement is output, the identifier number must be given differently each time, so that the mediation of compensation can be justified.

Secondly, the advertisement content may be linked with the online advertisement in a state of being transmitted online or implanted in an internal storage device by an offline medium, or may be audiovisual of the advertisement content provided in the offline medium without being connected to the online. At this time, the advertisement management program has an appropriate reward system for the user according to each of them.

Ad Filtering in Ad Manager

The advertisement management program may display the advertisement to the user by filtering the advertisement according to a preset of the user. That is, the advertisement management program analyzes the advertisement contents existing on the site accessed by the user at the same time or after accessing them, and deletes the advertisement contents that do not meet the criteria set by the user. In addition, it can be processed and displayed in other formats that are modified according to user settings. Previously, banner advertisements were recognized to remove banner advertisements and only send other content to users. Unlike the present invention, the criteria set by the user, for example, an advertisement in a specific field, an advertisement that can be compensated as the user is exposed to the advertisement, an advertisement whose compensation is above a certain level, and an advertisement having a high reward ratio to the advertisement content For example, among the various selections set by the user or given with the advertisement management program, only the advertisement contents satisfying the conditions selected by the user can be passed through to the user.

User-optimized ads

The user customized advertisement content refers to advertisement content in which the advertisement content includes user information or the result of analyzing and synthesizing the user information is reflected in the content.

The simplest form is explained first.

First, the advertisement content itself is selected and provided to the user based on the user's taste, history, surroundings, situation, or input information. In this case, information received from the advertisement management program may be utilized. That is, in consideration of the user's hobbies, history, income level, etc., the user may be exposed to an advertisement which is determined to be the best advertisement for the user.

In this manner, the content provider or the person who provides the advertisement contents can interwork with the user's advertisement management program (hereinafter, used as a concept including an advertisement management program on a network). In other words, by collecting information within a range that the user is allowed to disclose, the user can select the advertisement that has the maximum advertisement effect among the advertisement contents held by the user and provide the user optimized advertisement contents. In addition, if an advertisement suitable for the user intended to be provided by the content provider is in the internal storage of the user's computer, the advertisement for the advertisement portion of the content provided by the content provider will be read from the internal storage of the user's computer and not the advertisement. It can also be combined with other content and output to the user.

Second, the user's taste and history of the elements (music, video, text, sound, smell, hero, background, color, scenario, conti, etc.) that compose each advertisement content (history), surroundings (surroundings), the situation (situation) or based on the input information to select and provide the advertising content to the user. In other words, this is the first step in synthesizing advertising content, analyzing the user's information and putting the user's favorite or favorite music in the background, or constructing the advertising content with his voice if there is information about the user's favorite celebrities. And so on. This is because the speed of the CPU is dramatically increased, and the synthesis of advertisements is possible, and the network transmission speed is rapidly increasing, so that the advertisement contents that the computer providing the advertisement contents owns or transmitted from other computers are owned. The components can be synthesized and provided to the user. Of course, in order to do this, the advertisements must be separately produced according to the constituent contents in the planning and production stage of the advertisements.

Third, the information characterizing the user and other advertisement contents may be synthesized and provided to the user. Information characterizing the user refers to various elements that characterize the user in an audio-visual manner such as the user's face, body, hair color, appearance, and voice. If the user puts information in the ad management program that characterizes his / her face, body, hair color, appearance, voice, etc., the creator of the advertisement content receives the information from the ad management program and synthesizes the advertisement. Will be provided to the user. For example, as follows. The face of the person who appears as the main character in the content of the original advertisement (blank) to take the user's face information to the original advertising content is synthesized and then output to the user.

This synthesis may take place on a computer that provides advertising content, in which case the information characterizing the user is not leaked to the outside. If there are several standards for synthesis, the user's computer can receive information about the original advertising content and the synthesis standard, and synthesize information about his face in his internal memory and output it to the user. . Another example is as follows. When the voice information of the user is present, the voice information may be analyzed to find a pattern defining the user's voice, synthesized with the voice information of the original advertisement content, and the user's voice may appear in the advertisement.

Competitive advertising may also be introduced for the user optimized advertisement. In other words, according to the policy according to various conditions for the price of exposing the advertisement to the user by synthesizing the information about the user with the advertisement content of the user, the content of the advertisement is generated according to the agreement between the subject and the user. A mediation agreement can be made.

Compensation scheme

The process of the above compensation system is as follows.

First of all, a method of generating and transmitting audiovisual information of an advertisement content for a compensation system for a case in which a user's computer is not connected to a network and receives an advertisement content stored in an internal storage device received from an offline medium or online. to be.

First, the advertisement management program is operated so that the user can display various advertisement contents when, how, how much, in what manner, or in any computer according to preset criteria for various kinds of advertisement contents which the user is audio-visually offline 61. Information about whether the user is audiovisual is recorded and the recording file is stored in an internal storage device specific area under the control of the advertisement management program (62). At this time, the end of the audio and visual advertising of the user, or during the audio and visual or non-money exchange in a fixed manner (for example, in the form of a window in a certain area of the screen, depending on the user's selection or the operation of the ad management program) The amount of compensation or other information about the reward can be provided to the user.

Secondly, when the user later goes online, the advertisement management program displays the contents of the information defined in the field of the log file, the contents which the user permits to transmit or the contents previously defined in the advertisement management program. (63) This transmission may be performed by the user accessing the advertisement management site, and may be automatically transmitted while the advertisement management program is connected to the network in a user's selection or in a predefined manner. The following is a method of generating and transmitting advertisement content audiovisual information for a reward system for rewarding 71 when the user is connected to a network and visually receives the advertisement content transmitted on an offline medium or online.

First, when the advertisement management program is operated, the user can display various advertisement contents according to the preset criteria for various advertisement contents received or received online or offline media that are online and audiovisual. And record information about how or with what computer the audiovisual was viewed (72), and store this record file in a specific area of internal storage under the control of the advertisement management program. At this time, the end of the audio and visual advertising of the user, or during the audio and visual or non-money exchange in a fixed manner (for example, in the form of a window in a certain area of the screen, depending on the user's selection or the operation of the ad management program) The amount of compensation or other information about the reward can be provided to the user.

Secondly, while the user is online, the advertisement management program transmits the contents of the information defined in the field of the log file to the advertisement management site, which the user permits to transmit or the contents defined in advance in the advertisement management program. send. (71). This transmission may be transmitted by the user accessing the advertisement management site, and may be automatically transmitted while the advertisement management program is connected to the network in a manner selected by the user or given in advance. The form of compensation for advertising content is linked with cash rewards, commerce, cash discounts on the purchase price at the time of purchase, providing discount coupons for using goods or services, and cyber points (cyber money, electronic money, etc.) that can be accumulated. Or a system of granting any point system that can be accumulated electronically online.

The form of compensation for audiovisual advertising content can be accumulated in user accounts on-line, such as cash or cyberpoints (cyber money, electronic money, etc.), which can be replaced by exchanges, redemptions, or certain services. At the time of purchase at a particular shopping mall online (inclusively defining any type of business that sells or provides auctions, goods or services online) in conjunction with e-commerce. There may be a discount rate for, a gift certificate or a discount coupon to purchase or use a product or service.

Ad serving competition

The sender of the advertisement content may be different from the owner or operator of the content accessed by the user, and content providers may compete with each other on the same content. Advertisements now available on www.yahoo.co.kr typically form a fixed contractual relationship between a subject called Yahoo! Korea and various ad providers, and then at a specific time, the user can locate content on a particular network (e.g. www.yahoo.com). com 's homepage) shows everyone the same ad content, or analyzes the user's cookie information and then provides the user with some optimized ad content. However, this approach does not create a contention relationship among the advertising content providers. In other words, there is no competition in real time at the moment of the user's connection to provide advertising content to be displayed at a location on the content on a particular network at a particular time.

Multiple advertising content providers may compete to put their advertisements at locations on a particular network at any particular time in real time. That is, when a particular user accesses a specific content, the advertising content providers of other subjects may compete to analyze the information of the user and provide each other with the optimal advertising content.

This competition can be carried out under the following model.

First, there is no competition for users, but only for the maximum benefit of content providers (for example, those who wish to post their content on content publishers www.yahoo.co.kr ). In other words, a plurality of content providers compete for a user who accesses www.yahoo.co.kr to visually advertise the advertising content they want to supply. That is, when a user connects to a content provider's computer (81), a number of advertising content providers transmit conditions (82) to the content publisher's computer for displaying their advertisements, and the content publisher's computer advertises among them. It refers to the process of selecting and transmitting 83 to the user. At this time, www.yahoo.co.kr may accept advertisements of advertisement content providers that present more favorable conditions to themselves in real time, and exclude advertisements of other advertisement providers. At this time, the user's information may be provided to the content publisher computer or content providers. The use of cookies is a typical example. However, even if the information recorded in the user's computer is not transmitted, the advertisement providers can gather information related to the user. For example, the user's nationality, language, and approximate access location can be identified and used through the user's access IP address, and information entered by the user at the time of registration if the user is a registered user of the content publisher's computer. Alternatively, the content provider directly utilizes the information accumulated while using the content after registration, and may present an advertisement that is more consistent with the results of analyzing the user in various advertisement pools. Information may be disclosed to advertising providers to induce them to compete in advertising. Of course, www.yahoo.co.kr may receive a plurality of advertisement content from the same or different subjects under the same or different conditions. The contract is concluded in real time between the advertising content provider and the content publisher, and the monetary and non-monetary payments and rewards that follow are made only between the advertising content provider and the content publisher. This is a competition where the will of the user is entirely excluded.

As described above, the content provider (or advertising content provider) and the content publisher, as a relative concept, are produced by a corporation, natural person, etc. who wish to advertise, or are processed in a form including an identifier defined in the spirit of the present invention. A content provider may be a person who supplies a product on behalf of an advertisement producer, and a content publisher is a person who can display an advertisement in a specific space on a network and make the user visually. This concept is merely a relative concept, where all participants participating in the implementation of the present invention are placed in a relative relationship between supply and demand, and can be classified according to this concept. In principle, all participants can be content providers or content publishers. In some cases, the content provider may be an audiovisual viewer, or the content provider and the content publisher may be the same.

Second, there is competition between users' wills and choices. At this time, the user's advertisement management program may intervene. This will be described in detail as follows.

The user's advertisement management program may disclose the user's information to a level 91 by the user's choice or permission, and this information may be transmitted to the content publisher or the advertisement content providers. Various advertising content providers may compete to visually visualize their advertisement to this user based on this information. At this time, a three-sided relationship is formed between competing advertisement content providers, a normal content publisher (eg, www.yahoo.co.kr) , and a user.

Such competition is somewhat complicated, and the advertisement management program negotiates on the cyber on behalf of the user based on the advertisement policy according to the user's input or preset selection. If the agreement is the result of the negotiations, a contract is established because there is a consensus on the ad serving. (93)

The advertisement content is then sent to the user. (94) For such a real-time agreement on the cyber, advertising content providers and regular content publishers (e.g. www.yahoo.co.kr) You have a policy for advertising in a file.

The policy on advertising consists of a process for reaching a three-party or multilateral agreement, and a choice of each subject's position on various conditions, and the policy may change in real time. This is similar to the consensus process between each trading entity on the offline.

The policy for the user's advertisement is managed by the advertisement management program, which is based on the user's choice or preset.

10 is an example of a user's advertising policy DB.

Ad management site

The advertisement management site refers to a program operated by a computer operator or a server managed by a computer operator on a network through which a computer user, a participant, and an advertisement management program exchange information and mediate rewards for a specific advertisement content. This site may be an advertising content provider, a content provider (e.g. www.yahoo.co.kr ) or any person who brokers, trades or sells advertising content online. Can be.

The role of the ad management site is as follows.

First, it receives general information about a user's audiovisual content from an advertisement management program, and transmits information on rewards and other advertisement contents to the advertisement management program.

Second, determine the reward for the user. Compensation for the user is determined by analyzing the overall information through the advertisement content received from the advertisement management program of each user. In other words, when the user receives the information generated through the illegal method that is not set in advance, the analysis of the information is inevitable, and the amount and quality of the reward to be returned to the user are determined according to the result of the analysis.

Third, it receives a user profile generated by the advertisement management program and a DB file in which the user's information is stored, and serves to deliver the most suitable advertisement content to the user.

Fourth, by analyzing the user profile that accesses the advertisement management site and extracting and analyzing the highest viewer ratings according to the viewer ratings ranking, and viewing according to gender, age, occupation, interest, monthly income, etc. based on user information Any statistical work can be performed based on a record (DB) related to the participant, which can be defined through the idea of the present invention, such as advertising group classification work.

Fifth, the advertisement management site is an environment that mediates the idea of the present invention (for example, media software such as an advertisement management program, an application that enables share, and all other software necessary for the present idea, share (share). Establish and supply all the requirements (cyber account, etc.) related to cyber money that is a means of).

User interaction with advertising content and its perception

The following is a method and process for recognizing the interaction between the user and the content containing the advertisement content and the user's reaction to the advertisement content.

One of the biggest concerns of people in the advertising industry (advertisers) is how much attention is being paid to users or viewers for the ads that are aired or offered, and how much attention is actually being paid to them. It is about measurement of advertising effectiveness. That is, when a TV commercial comes out, no one may be watching the advertisement, and a computer user may not pay any attention to the advertisement for the online advertisement. In other words, not only the impression, but also the user's awareness of the advertisement and the interaction with the advertisement become more important in the advertisement.

The advertisement content may provide information about preset rewards, etc. for the type, extent, interaction manner, etc. of the user's interaction with the advertisement content to the information in or associated with the content. The advertisement management program can recognize the information about the reward and the like and provide the information in response to the information request of the user. Of course, the content itself delivered to the user may be provided with information about the reward in a visual, audio or other way.

The following description will focus on FIG. 11. When a user interacts with the ad content after being exposed to the ad content (111), the ad manager recognizes, categorizes, stores, and analyzes the user's interaction with the ad (112). Information about the reward, etc., may be generated (113), and transmitted to the advertisement management site according to the user's permission or preset criteria online (114). Other related information may be received and presented to the user (115).

For example, as follows.

The information linked to the ad content is, for example, "If you watch this ad and answer the following questions within 1 minute, you will receive 300 won. If you answer within 30 seconds, you will receive 500 won. Click on the multiple choice, or answer the short answer and send the result. The answer is in this ad. "The content in the quotes indicates the type, degree, and interaction of the user's interaction with the ad content. Corresponds to information on a preset compensation for the mode of action, and the like. Here, the user may perform a certain action, such as clicking or typing an answer using a keyboard or the like, and then transmitting the information, and the Ad Manager may transmit this information directly to the site managing this advertisement, You can collect and send.

At this time, the advertisement content may embed the correct answer for the advertisement, which is notified to the advertisement management program only, and the advertisement management program compares and scores the correct answer and the answer entered by the user, time to enter the answer, and the like. For example, the user may comprehensively input and analyze the user's interaction with the advertisement content and transmit the result to the advertisement management site.

In addition, when an advertisement is displayed on the user's monitor, when there is a user's key input or a mouse point input, the probability that the user is looking at the monitor increases. Information about various interactions related to the output device is stored together with various conditions for the advertisement content and analyzed, or the information is transmitted to an advertisement management site, and information is exchanged with a computer managing the advertisement management site. .

An ad management program or ad management site may analyze information about interactions alone or both. The main reason for the analysis is to block the attempt to receive compensation using fraudulent methods of advertising and not to reflect the results of the actions in the compensation. For example, if you use a program that automatically moves the mouse point over and over, it will generate false information about the interaction, which increases the likelihood that the user will receive an unfair compensation. At this time, the information on the interaction is analyzed by statistical processing, modeling, pattern matching, etc., so that the right compensation is followed for the legitimate advertisement exposure of the user.

Advertising content and e-catalogue

Computer users may want more detailed information about products from advertisements. At this time, the user shall provide detailed information on the product and information on the related product to the person who has the information, for example, the publisher of the electronic catalog, distributor, company, relay agent, etc. of the product. One of a broad range of advertising content designed to digitally produce various information such as texts, pictures, videos, sounds, and virtual reality about goods or services, rather than paper, to distribute to consumers or catalogues.

At this time, the electronic catalog serves as an advertisement, and the advertisement management program may require a just compensation for exposure to the advertisement through the user's electronic catalog. In addition, through evaluation of the interaction with the electronic catalog, the user may receive a fair compensation through the advertisement management program. The advertisement management program makes various information in the electronic catalog into a DB, and stores and manages the information in an internal storage device of a computer managed by the user or in a storage space on a virtual space on a network. That is, in the case where the user is later exposed to the same advertisement content, if the identity is recognized, various advertisement-related contents in the electronic catalog occupy the same position as the above-described advertisement content.

How to send advertising content directly to your computer via wired or wireless If you request to send advertising content, including electronic catalogs, to someone who has advertising content, the traditional method is to It was common to send advertisement contents to a memory device, and a user accesses his / her computer to a computer having his / her account by wire or wireless, and receives the contents from his / her computer and is audiovisual. In other words, in order for the user to be able to see and view the advertising content, he had to access a specific cyber space.

In other words, the traditional e-mail method does not send content directly to the storage device of the computer of the advertisement content provider who provided the user's e-mail account on the network, but directly to the internal storage of the user's computer. Since it is sent to the computer's storage device, the user must once again be transferred from his email account provider's computer to his computer.

Therefore, the present invention describes a method of sending an advertisement content including an electronic catalog directly to a user's computer having the following configuration, wired or wireless.

First, a user may request to send specific advertisement content to an advertisement management site or an advertisement content holder. The advertisement management site or the advertisement contents holder may transmit the related contents including the contents requested by the user directly to the user's computer to the user's computer in a wired or wireless manner. Your ad management program manages the process of receiving this transmission, which allows you to receive this content while you are connected to the network, and this transmission can afford traffic while you are exchanging other information. You can wake up. Sending advertising content directly from the content provider to the user without going through the account provider's computer is particularly meaningful in the current flow of peer to peer (P2P) data transmission. It may be particularly useful for PDAs having the

Ad manager as a consumer information management agent (AD manager) Ad management program receives the consumer's information necessary in the basic process of the consumer interacting with the supplier to see the advertisement and conduct the commerce, and analyze, classify, process and store it. Providing and interacting with relevant information to suppliers, merchants, information management centers, advertising management centers, and websites that contain various types of content.

Looking at consumer information, you can find information about non-consumption expenditures related to purchases, such as purchase records, current items, recent purchases, future purchases, and living patterns, interests, and hobbies. Various purchase-related information such as detailed preference conditions, delivery status, preferred type of maker, whether foreign and domestic are distinguished, geographic condition of preferred supplier for local items, preference of various payment terms, property level, cash holding ability, etc. And detailed personal information such as address, telephone, e-mail, messenger ID, communication ID, family status and marital status. The advertisement management program analyzes their various information and classifies them in stages.

Confidential information related to personal information is not disclosed unless there is a specific choice of a consumer who is a user of the advertisement management program, and controls the amount of information disclosed according to the subject to view the information.

Automatic advertisement transmission using push technology

Necessary information is stored, and an advertising management program that has a certain level of artificial intelligence by algorithms grasps the intention of the user, and various applications such as the browser and document creation program that the user is currently using. In addition, advertisements corresponding to information stored in the desktop, screensaver, etc. may be displayed using push technology. When the Ad Manager communicates with a supplier who wants to run an advertisement, various Ad Management Centers, or marketplace sites, passes the information desired by the consumer, sets up a channel for the advertisement, and the program responds to the appropriate format. Done. This means that the user enters the addresses of various websites while surfing the website and clicks on a specific item or object to display the advertisement, but automatically delivers the advertisement that meets the predetermined criteria.

The advantage of this configuration is that unlike traditional advertising sites ( http://www.joylink.co.kr , http://www.goldbank.co.kr ) where consumers accumulate when they click on ads, they reward them. It can provide convenience to users and efficiency for providers of advertisements by allowing consumers to see the advertisements they want without doing extra activities, just by doing what they want to do on the computer. Can be.

Push Technology

Push technology refers to a technology that transmits an advertisement or information required by a user, whereas the existing Internet advertisement delivery system is a form in which a user pulls information required by the user. The user simply installs the client program provided, and the program runs while not in use to receive information from the host.

Ad Manager and Supplier Information Disclosure

In an environment where users can access the network at all times, the advertisement management program, which resides in the memory of the computer, contacts the supplier or the advertisement providing program of the supplier by using the time when the user does not use the computer's resources or uses a small amount of usage. The consumer may be provided with information that the supplier wants to provide by negotiating from a condition such as the kind of advertisement desired by the consumer and the level of compensation of the supplier in return for viewing the advertisement. Here, the advertising management program cross-delivers the consumer's information with the supplier's information, negotiates the price, and manages the amount and type of the information delivered by time and individual to create a DB system of information exchange. It plays a role of enabling analysis, information exchange, and compensation based on DB.

Ad management program that accepts information such as advertisements provided by suppliers as a method of minimizing network traffic is advertised in the basic window environment such as web browser, menu bar and title bar of various applications, screen saver and desktop. To insert the ad to display the advertisement.

Ranking of ads

After the user views the advertisement through the advertisement management program, the user may input evaluation information about the advertisement. The advertisement management program transmits evaluation information about the advertisement to the ranking site of the advertisement. The ranking site of the advertisement may be operated by the advertisement management site, or may be operated independently. When the evaluation information is accumulated, it is possible to rank the classified ads according to the category of the product or service targeted for the advertisement.

The ranking of the advertisement is displayed on a site easily accessible to the general user or delivered to the consumer through an advertisement management site or an advertisement management program. This can be always accessed by the consumer through the advertising management program, the advertisement ranking information for the category of interest can be delivered through the analysis of the consumer's propensity.

Recommend ads among consumers through Ad Manager

Ad management program allows the user to receive the advertisement information and display it on the monitor with the minimum setting of the type of advertisement and the effort of the user, and counts it to compensate for the management. If there are advertisements that you want to evaluate and recommend to others, you can use the Ad Manager in the process of doing this. For example, let's say a user receives an ad that an Mp3 player can buy for 50,000 won, which is much cheaper than the market price. Users often feel the desire to spread this information not only to themselves but also to their friends, family and acquaintances. This may lead to the formation of a unique advertising rating culture that is appropriate for the group, rather than an unspecified number of generalized advertising ratings in the ranking of previous ads.

The easiest way to configure is to send the received advertising content in conjunction with e-mail, text messaging (SMS), instant messaging and the like. This can be easily done by assigning a button for such interworking to the menu of the advertisement management program.

In addition, P2P transmission and reception between advertisement management programs can be considered. P2P is not intended to be sent or received through the central server, it is to use the data transmission and reception between individuals and individuals, individual programs and individual programs, users give their group a group name, such as "my friends", ad management of friends By adding an account of the program, it is possible to form a community and send and receive recommended advertisements between the advertisement management programs. In general, when an ad management program accepts an advertisement through an Ad Management Center or a supplier, a certain reward is paid. When an advertisement is shared by a referral, a ratio is provided to both the recommender and the recommender. Advertisement management program is also responsible for the management of the recommendation.

The concept of this is shown in Fig. 22. In the connection line of Fig. 22, each of the advertisement management programs 22-1 and 22-1 'is used by the buyers 22-4, 22-4' and the suppliers 22-2 ( 22-2 '), the advertising management center 22-3 (22-3'), and the like, and the arrow indicates an advertisement transmission and reception by recommendation between the advertising management program.

Consumer A (22-4) and Consumer B (22-4 ') may be someone who has a relationship, whether offline or online. If you don't want advertisement by recommendation of other advertisement management program that you don't know at all, each consumer can choose to receive advertisement recommendation only from registered person and group of option set in their advertisement management program and exclude others. It is possible.

Organization of Ad Manager

The advertisement management program is composed of modules that perform the following functions for each function, and each module has a submenu that sets detailed conditions.

Account settings module

In order to provide advertisements to the viewers and to compensate the advertisements received and watched by the advertisement management site or the advertiser, the advertisement provider must have a unique account assigned to the individual existence. This unique account may be assigned to an advertisement management program, a user viewing an advertisement, a computer, an IP address for a network, and the like. In addition, such an account is recognized as an individual entity in the advertisement management site, the account of the advertisement management program may be recognized as the user's account. In general, it is effective for a user to log in with his own account while running an advertisement management program, assuming that the user moves in various computing and network environments and is connected to the network at a comfortable place. In this case, all functions such as viewing, compensating, recommending, and evaluating advertisements are stored as data about the user's account.

The menu for entering the account setting module may include a new account creation menu, a login menu for an existing account, an automatic logout menu by setting, and a menu for selecting and changing a password.

Ad sending and receiving module

Receiving advertisements that a user watches is classified into three categories.

First, the advertisement management program automatically accepts a predetermined advertisement on an advertisement management site (push technology), or requests an advertisement site and the like from an option set for an advertisement type. The received advertisements are displayed to the user as soon as they are received, or the advertisement DB is first formed and displayed to the user at a suitable time.

To this end, the advertisement management program may internally connect a network connection method including a network access protocol or access a wired or wireless Internet using a network setting provided by a basic OS environment.

Second, the advertisement DB is received in various storage media in the offline state, and the advertisement management program is managed by integrating it with the existing advertisement DB. To this end, basically, the advertisement management program may have a search, viewing, copying, and storing function for virtual hardware storage devices, such as various hardware storage devices and web folders of a user's computer environment.

Third, when a user browses a specific website and receives an advertisement along with the contents, or receives an advertisement while clicking on an advertisement download and display button provided in the configuration menu of the site, the advertisement reception is irrelevant to the existence of the advertisement management program. The advertisement management program performs the measurement function of advertisement exposure. In this case, for compensation management, the user may have an account on a specific website, and if the user does not have an account, the advertisement management program and the advertisement providing website may transmit and receive information about the account to each other. In the first and second cases, the individual advertisement objects must have an identifier that can be distinguished from other advertisement objects. In the third case, the individual advertisement objects must be identified by the individual objects or the entire advertisement series transmitted from the specific website. Can be measured and analyzed.

In addition, the advertisement management program may transmit advertisements that the user evaluates and recommends to other advertisement management programs, advertisement management centers, advertisement ranking sites, and the like.

Custom Input Module

The advertisement management program enables the user to select a setting for the type of advertisement and a system of rewards desired. It provides the user with a detailed and convenient input method in selecting and creating an advertisement policy as shown in FIG. In addition, information related to the purchase of non-consumption expenditures related to purchasing information such as purchase records, current possessions, recent purchase records, future planned purchases, lifestyle patterns, interests, and hobbies, etc. Various purchase-related information such as detailed preferences, delivery status, preferred type of maker, whether foreign and domestic are distinguished, geographic condition of preferred supplier for local items, preference of various payment terms, property level, cash holding ability, etc. It is possible to input and manage detailed personal information such as address, telephone, e-mail, messenger ID, communication ID, family status and marital status.

In addition, the user can receive the evaluation information on the advertisement of the user and transmit it to an advertisement management program of another person.

Ad display module

This is the part that displays the advertisement DB received and stored through online and offline to the user in a proper way at the right time. It displays the content in a specific advertisement display provided on the desktop, a menu of a web browser, a title bar, a screensaver, a web browser, and utilizes an empty space.

The advertisement management program may be an application program that is independent of other programs, or may be a plug-in type program embedded in a web browser.

To minimize user inconvenience, the Ad Manager utilizes a portion of the screen, or when the display does not appear due to delays in receiving data when linking from one website to another, or blank spaces with no content. Techniques can be used.

In addition, the advertisement management program may include its own video player, music file player, or the like, and may introduce and use general voice and video player such as Window Media Player and Real Player installed in the user's computer environment.

Ad DB Management Module

The collection of individual advertisement objects received and stored by the above reception method is called advertisement DB. An example of an individual ad entity is a single, 30-second video ad, a banner ad, a CF music ad, and a single account that describes one product, service, brand, company, or public service ad. The advertising database is a collection of advertisement objects that are digital objects and are given one key ID for each object by a DB management tool and are organized systematically. And a management module is a DB management program module for analyzing, updating, deleting, replacing, manipulating, copying, and reading the advertisement DB.

Ad Exposure Measurement Module

When the advertising management program displays the advertisement to the user by using the advertisement DB, the identifier of the advertisement object of each advertisement DB is used to classify the data about the display method, the interaction between the advertisement and the user, and the connection to the purchase behavior. Configure the advertisement exposure measurement database.

In the case of an advertisement object that does not go through the advertisement management program, the advertisement exposure measurement DB may be configured by the above method using the identifier of each advertisement object, or the advertisement exposure data may be exchanged when the advertisement is provided at the advertisement providing site. Save it.

Compensation Management Module

When the advertisement exposure measurement DB is prepared, it can be requested by the advertisement management center, the advertiser, etc. to receive a reward. The user may select a reward type, and there may be an option menu. For example, it is possible to select a kind of consideration for advertisement exposure such as cash discount, discount coupon, cyber point accumulation.

Ad information navigation module

The advertisement management program may have a function of automatically searching for various advertisement management centers, advertisers, advertisement agencies, and the like to search for and collect information on good advertisements. The advertisement information search module, which consists of robots moving by algorithms, collects advertisement information from pre-registered advertisement-related sites or sends search queries to search engine sites and analyzes the received responses to collect advertisement information or own its own search engine function. can do.

In addition, by analyzing the advertisement information collected as a result of the information search can be built in a function that automatically selects the advertisement in accordance with the advertisement policy entered by the user.

Embodiment of Ad Manager

An example of the system configuration of the advertisement management program which is the sum of these modules is shown in FIG. First, various functional implementations will be described. The above configuration modules may be combined as follows in this system. The account setting module communicates the information about the account received from the user through the user interface 23-2 with the advertisement management center 23-7 through the data communication unit 23-4 to give an identifier unique to the user. do. The advertisement sending / receiving module receives an advertisement from the advertisement management center 23-7, the advertisement management program 23-8, etc. via the data communication unit from the data on the advertisement policy set by the user and stored in the storage device 23-8. . The advertisement display module displays the advertisement object of the advertisement DB stored in the storage device 23-8 to the user through the Display & Counting System 23-5 in a display method set by the user. The advertisement DB management module stores and manages the advertisement data transmitted through the data communication unit 23-4 or the offline storage medium in the storage device 23-8 through the DBMS 23-3, and the storage device by user setting. It is retrieved from (23-8) and displayed to the user through the Display & Counting System (23-5). The advertisement exposure measurement module measures the exposure to the user for each advertisement object displayed to the user through the Display & Counting System (23-5) and the user's response to it, and then through the DBMS (23-3) as the advertisement exposure DB. Stored in the storage device 23-8 and using this data, the compensation management module negotiates, brokers and obtains a reward with the advertisement management center.

The advertisement information search module searches for an advertisement management center 23-7, an advertisement management program 23-8, an advertisement related site 23-8, and the like through the data communication unit 23-4. It finds the best and best advertisement that meets the policy) and stores it in the storage device 23-8 via the DBMS 23-3. A user-defined input module for inputting user information, advertisement policy, setting conditions of each component module, and the like is provided in the USer Interface 23-2, each of which is stored in the storage device 23-8, and the data communication unit 23-4. Through this, it is used as a condition that each module is executed.

Each module may be one module or a unit that is implemented in the advertisement management program Core 23-1.

User Interface (23-2) is for registering new account of user, account

It provides the environment for the user to input login, logout, user information, advertisement policy, etc., and allows the user to view, select, and update various settings and options of the current advertisement management program, and various data and status. It provides a menu that allows you to send, copy, print, etc. to the outside by user's choice. The DBMS 23-3 manages various data such as an advertisement DB, a user information DB, an advertisement exposure measurement DB, a user action record DB, and the like for the individual advertisement data received by the advertisement management program from the outside (23-8). Save, retrieve, update, delete, create, and so on. The storage device 23-8 in which each DB is stored includes a storage device, a secondary storage device, an external storage device, and a storage space on a network.

The data communication unit 23-4 transmits and receives data to and from the advertisement management center 23-7 and the advertisement related sites 23-8 such as various search engines and advertisers, or other advertisement management sites 23-6. When you send and receive advertisements as content or separately, send compensation related data, receive responses, and find, negotiate, and receive advertisements that meet your advertising policies, It is in charge of communication.

The Display & Counting System (23-5) displays advertisement objects stored in the advertisement DB or received from the advertisement management center to the user, and measures, analyzes and stores the amount and time of exposure and the user's reaction to them. When displaying various advertisements to a user, it is possible to use a dedicated advertisement display program or external display programs (web browser, various display plug-ins for web browser, video player such as Window Media Player, Real Player, Mp3). Various music players such as Player, indicators for screensavers, etc. are used. The advertisement management program is composed of such various function implementation units and the advertisement management program Core 23-1. The core controls each function implementation unit, connects and transfers data between functions, and analyzes and classifies various data. , In charge of delivery, replacement, and creation, and negotiate, make decisions, and advertise various advertisements and advertisement-related information in accordance with advertisement policies specified by external advertising agencies and users. Activate the function to search for.

Ad Manager and Digital TV

Registering Preferred Ads in Ad Manager

It demonstrates centering on FIG. Since advertisements serve as information, a user can register advertisements that he / she wants to be audiovisual in his advertisement management program by grouping them into various categories such as area, sector, type, company, etc. (121) The advertisement management program manages this by making DB. (122) For example, if the user is interested in computer and electronic products, if the advertisement for the computer and electronic product is registered in the advertisement management program in advance, the advertisement The management program transmits this information to the advertisement management site or the advertisement holding site, and these sites transmit the advertisement content to the user centering on the advertisement registered by the user.

Ad filtering

Materials related to advertisements preferred by users registered on the advertisement management program may serve to filter advertisements. That is, several advertisements may reach the user at the same time (123). This may occur especially as the transmission bandwidth increases and the amount of information that can be transmitted at one time increases. For example, as follows. In the conventional TV, only information on one advertisement content is transmitted to a specific channel at a specific time. However, if the transmission bandwidth increases, several advertisements may be prioritized on one channel at a time. At this time, if there is no user's preset, the advertisement will be exposed according to the priority selected by the content provider, but if there is a user's preset (121) and the advertisement content corresponding to the setting is being transmitted at the moment, In spite of the priority, the advertisement is prioritized on the output device of the user and exposed to the user (124). The information about the exposure may be recorded by the advertisement management program of the user, and then transmitted to the advertisement management site through the network. That is, when multiple advertisement contents are simultaneously transmitted to the user's computer through the wired / wireless network, the user's advertisement management program inputs the user's advertisement preference or the user's input in advance, or the advertisement management program maker's preset According to an advertisement related policy, a plurality of advertisement contents may be arranged in a traffic and exposed to a user. Again, of course, the compensation process can be involved.

Computer with Ad Manager and Channels

13, the following description will be given. Like a digital TV connected to a network, your computer may have a certain channel. That is, when a user fits a specific channel, it refers to a computer system in which only information about the channel or information on the channel is transmitted or exposed preferentially. At this time, the user has previously registered the preference information for the advertisement specific to the advertisement management program (132), and the advertisement contents in the channel (channel B) rather than the channel (channel A) 131 currently selected by the user. Is transmitted (134), the advertising management program may expose the advertising content currently being transmitted in channel B to the user in place of the advertising content being transmitted in channel A. (135) That is, in another channel Advertisement content being transmitted can be sprayed on the channel selected by the user. Since ordinary advertisements often have the same time (usually 15 seconds for television advertisements), it is relatively easy to replace the advertisements in digital TV, and when the advertisement exposure time is not set in advance ( A typical television commercial already has a predetermined time for broadcasting the commercial between the program and the program.) This method can be implemented more easily. Of course, even if the time taken by one advertisement is different, the advertisement management program may appropriately distribute the total advertisement exposure time so that the advertisement exposure of the user may be preferentially placed. This is possible because the data processing capability of the central processing unit of the user's computer is improved, and as the storage capacity is increased, it is possible to simultaneously monitor 133 the content being transmitted on the multiple channels.

Access model of destination website through advertising mediation site

Concept of ad mediation site

Other websites can be accessed through the advertising brokerage site. The user first accesses an ad mediation site. In such an advertisement mediation site, a user may automatically input information through advertisement display program and a built-in advertisement management program on his computer. When a user is given his account and accesses an advertisement mediation site, the user enters an account ID and password, or the advertisement management program automatically accesses the advertisement mediation site and executes registration with a unique account.

Subsequently, by using frame classification, a technique of dividing areas in a web browser, a user may select only content of a portion of the screen with content of an advertisement brokerage site, and select content of a site that the user wants to browse in the frames of the remaining area. When accessing a specific website from the initial screen of the advertisement intermediary site, the user passes the basic policy on advertisement display to the specific website, and the target website uses the advertisement display technique based on this policy.

Advantages of this model

The advantage of this model is that the ad exposure time measurement and compensation management can be easily performed by simultaneously accessing the advertisement mediation site and the target website from one browser screen. In other words, even when browsing multiple destination content sites, it can be integrated management in the advertising mediation site. The target content site may enter into a contract with the advertisement mediation site, receive user information from the advertisement mediation site, and use it in a technique in which an advertisement is fused to its own content.

Basic process of the above idea

The flow of accessing a general website using an advertisement brokerage site is as follows.

First, a user registers with an advertisement brokerage site and receives an account (21-1).

Second, the user inputs preference information related to his advertisement (21-2).

Third, the user accesses the advertising mediation site (21-3).

Fourth, the user accesses the target site through a menu, a button, or an input window provided in the advertisement mediation site. At this time, the advertisement mediation site hands over the user information to the target site (21-4).

Fifth, the destination site displays advertisements and contents by using various advertisement techniques by using the user information and its own contents. (21-5)

Sixth, the user who has finished surfing on the target content site returns to the advertisement brokerage site by using a menu of the advertisement brokerage site provided on a part of the screen, or moves to another target content site. (21-6)

Seventh, when the search for the target content is completed, and when moving between the other target content, the advertising intermediary site takes over the form and amount of the advertisement provided by each content providing site and accumulates data on it to prepare for compensation for the user. (21-7)

The effects of the present invention are as follows.

First, even if the transmission speed of the network is slow, the large-scale advertising content can be directly audio-visual to the user, and thus the same effect as that of the high-volume content advertising with high advertising effect is executed online.

Second, since the same advertisement content does not need to be transmitted two or more times, a large amount of content advertisement can be provided to users without burdening network traffic.

Third, by adopting an advertisement management program to manage the overall management of the user's advertisement, the user can receive a fair compensation for being exposed to the advertisement, and at the same time, the user prefers to expose the user's preferred advertisement to the user. Maximize the utility of your content.

Fourthly, by introducing the concept of advertisement competition, a plurality of advertising content providers can provide the advertising content preferentially to the content providers or those who expect the maximum advertising effect to maximize the benefits of users, content providers, and advertising content providers. do.

Fifth, by combining the user's information with the existing advertising content to provide a user-optimized advertisement to the user to increase the advertising effect and increase the user's participation and satisfaction with the advertisement.

Sixth, the advertisement is filtered through the advertisement preference information to expose the user's preferred advertising content to the user, which is related to the monetary and non-monetary rewards, and at the same time, the advertisement provides information while maximizing the user's satisfaction with the advertisement. It is possible by means of.

Seventh, by introducing a learning system that is operated by combining the online and offline as an application of the technical idea of the present invention, even if the network is slow, it is possible to remotely learn online in real time.

Eighth, it is possible to contribute to the development of the advertising industry by introducing various technologies related to the Internet into the process of providing advertising content and measuring the advertising effect thereof.

Begin a detailed discussion of how to advertise a trademark on digital content.

Detailed description of the invention

[Purpose of invention]

TECHNICAL FIELD AND THE INVENTION

TECHNICAL FIELD OF THE INVENTION

The present invention analyzes the content of the text on the Internet to separate the name of the product or service, and to place the emblem content such as the trademark of the supplier of the product or service around the text content to increase the advertising effect, these It relates to a method of increasing the purchase or use of goods or services by linking electronic commerce to advertising content.

More specifically, when a text content is taken from inside or outside of a specific website on the Internet and cross-searched a portion of the text content and a character DB of a product or service name DB, a trademark or a service mark, a common element is found. A method for combining trademarks, service marks, trade names, and other advertising content of a person who supplies goods or services in the vicinity of textual content to provide to computer users 30-8 on the network, and the computer user 30-8 in the advertising content. When they interact, the electronic commerce site and other sites are linked to give computer users 30-8 information about products or services more directly and at the same time generate e-commerce.

Conventional technology

Conventional Internet advertisements are displayed in the form of a banner in a box having a fixed position or a limited movement with a simple form of a rectangle in a content position independent of the content and independent of the content. The user 30-8 who uses the Internet has a clearer sense of purpose in using the Internet, unlike the user 30-8 who uses a mass media such as a TV or a newspaper. Therefore, in a position where the advertisement of the content irrelevant to the content, such as a conventional advertisement technique, is far from the content focused by the user 30-8, it is not easy to draw attention and attention of the user 30-8 who is familiar with such advertisement. This can be seen even when the click rate is lower than the impression.

The conventional keyword banner advertisement has the following disadvantages. In response to the user's search terms, the advertisement of a part corresponding to a keyword such as a banner is outputted. A website may have advertisements corresponding to various keywords entered by the users 30-8. Not only that, but the level of technology for automatically analyzing the search word is weak even if the user has the same level of matching. In addition, this is an absolute disadvantage that the search word input by the user 30-8 is used as a keyword and the non-search site is separate, and cannot be applied to other contents of the search site. Accordingly, there is a need for an advertising technique that may be of more interest to users 30-8. It utilizes the basic characteristics of digital data that is distributed on a network that can be easily programmed and converged by being represented in digital rather than analog.

[Problem to Invent]

The technical problem to be achieved by the present invention is as follows.

First, it analyzes text contents and finds the same or similar text among the text contents such as product (eg PC) or service (eg consulting), name of trademark (MacDonald) or service mark (Delhi). .

Second, if the same or similar text is found, it is to find the suppliers of the corresponding goods or services, and find the advertisements of the suppliers such as their trademarks or service marks.

Third, when the advertisement is found, the advertisement is displayed on the periphery or third position of the text content (including sound output through a speaker, which is the same below).

Fourth, the above three processes occur in a third-party server or the like outside the server of the same website and are provided to the users 30-8 in the website where the text content is located.

Fifth, the present invention relates to a method of providing advertisements of a product or a service provider to not only text content but also image content and video content to be provided to the users 30-8.

Sixth, the fifth method is about a specific method of applying a game, animation, learning materials, and the like.

Seventh, the computer user 30-8 measures the exposure of the advertisement in the entire process and associates the corresponding reward.

Eighth, the present invention relates to a method of generating electronic commerce while providing information on goods or services more directly to computer users (30-8) by interacting with e-commerce sites and other sites when interacting with advertisement contents. .

[Configuration and Function of Invention]

Definition of Terms

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDDs), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization means that computer users interact with digital content online and offline, so that online and offline content can be connected, combined, merged, and exchanged. It is a method provided to a computer user through a process of reorganization or transfer.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various information is mediated. The advertisement indicating contents are any indicators (strings, numbers, A comprehensive definition of visually visible and discernible items such as pictures, videos, files, and photographic images), and the advertising content is linked or combined with the content. Says the content that connects. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Trademark content, such as trademarks: Trademarks (including model names), service marks, collective marks, business marks, all identifying marks defined in the Trademark Act and trade names, identifying marks defined in the Commercial Code, identifying marks defined in the Unfair Competition Law, and others. All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes Content used for all identification purposes or used while having a function of identification, and a combination of each of them are referred to as 'trademark contents such as trademarks', and are simply abbreviated as 'trademark contents' or 'trademarks'. . Since an advertisement representing a particular product or service, a supplier of a product or service, represents a supplier of the product or service, a product or service, all advertisement contents are included in the trademarked content such as the trademark. In addition, the trademark content such as a trademark serves as an advertisement content because it functions as an advertisement.

Name of the product, etc .: The name of the product or service, the name of the supplier who provides the product or service to others (e.g. Hyundai E & C), the text of the trademarked content such as the trademark in text, or the portion of the text of the trademarked content such as the trademark. (For example, the character portion of the mark contents such as trademarks that combine symbols, figures, three-dimensional shapes, and colors, including characters), the corresponding character when transliteration of the sound portion of the mark contents such as trademarks, trademarks in foreign languages, etc. When the transliterated content of the trademark is transliterated into its own language, the relevant character part (i.e., IBM, etc., if the native language is different, a separate transliteration is included. If the transliteration is different, all correspondences are recognized. McDonald's, etc.).

Text Content: The textual portion of the total content that content providers 30-6a or 30-6b provide to users 30-8

Advertising Content: Anything that is provided to others for the purposes of advertising in the form of content, including trademarked content such as trademarks.

Names of goods, etc. DB (30-1): DB containing information on the names of goods, etc. and information related to the name

Marked contents DB such as trademarks (30-2): DB containing information on the marked contents such as trademarks and related information

Supplier DB: A database that contains information about the person who provides the product or service. It has information about the name of the product supplied by the supplier and information on the contents of the mark such as trademarks. have.

Interrelationship between advertising content and non-advertising content

The most effective advertisement that attracts the attention of the user 30-8 is an advertisement that the user 30-8 focuses on purposefully and fuses in content and form in content that is being searched. . In applications that display content, including web browsers, removing or reducing the place of the banner that the user 30-8 does not want to see, and widening the area where the content is displayed, makes the user 30-8 feel more comfortable. You can surf the Internet. Instead of increasing the weight of the content in accordance with the purpose of the user 30-8, it is possible to stimulate the unconsciousness of the user 30-8 by fusing to the content without eliciting the objection of the user 30-8. (30-8) posts an advertisement "I miss you." This means that advertisements and content have a close correlation with the content and the format in which they are displayed.

To this end, advertisements for content that is related to, reacts with, or interacts with, are embedded within, substituted for, mixed with, or synthesized content, rather than a fixed, remote location. The advertising technique utilizing the entire screen as merged and linked to the content of the content will be described in detail.

Hardware configuration and network configuration for the present invention

The hardware configuration for the present invention is as follows.

First there is a content provider 30-6a or 30-6b (computer, server) that supplies content. They have a content DB inside and may optionally have an advertising association center 30-5.

The advertisement combining center 30-5 is connected to an external content provider 30-6a or 30-6b, a content receiver 30-7, a general user 30-8, or the like through a network. The advertisement combining center 30-5 includes an analysis engine 30-3 which analyzes the content, a name DB 30-1 such as a product, a marked content DB 30-2 such as a trademark, and a mark such as a trademark on the content. Engine 30-4, which combines content, and has an ad management program to interact with external advertisers, content providers 30-6a or 30-6b, content recipients 30-7, general The rewards can be mediated to the users 30-8.

The computer of the general user 30-8 has a device capable of accessing a network, a terminal, a browser, etc. necessary for outputting and displaying content, and an advertisement management program.

Analysis of text contents (31-1) and the process of finding texts that are similar to the names of products

Analyze text content to find text identical or similar to the name of a product (e.g., a PC) or a service (e.g., consulting), a product such as a trademark (MacDonald's) or a service mark (deli). It's about how.

Contents composed of a combination of characters also have a 1: 1 correspondence as a combination of corresponding codes. Correspondence relationships can be used to inversely analyze the combined code to find a corresponding combination of characters and the like. Therefore, by matching or filtering the code constituting the text content and the code corresponding to the name of the product of the DB containing the name of the product, etc. (of course, the matching of the code system is of course). Among the codes of the text contents, the code group corresponding to the name of the product or the like or the text content corresponding to the code group can be recognized.

Once recognized, you can mark it, tag it, or index it. In addition, a code corresponding to a name portion of a product or the like in which the identity is recognized may be stored together with or separately from the position of the corresponding code portion, and may be copied or separated. This recognition, marking, and separation may not be 100% perfect, but if one or more matching or filtering processes reflect the characteristics of each language (analysis may be improved by artificial intelligence). Can be greatly improved. For this process, a name DB 30-1 such as a product is required.

The above process will be described step by step.

First, read text content. (36-1)

Second, match or filter the name DB 30-1 of the product or the like. (36-2)

Third, find names by which identity is recognized (36-3).

Fourth, the code is marked, stored with or separately from the location, copied or separated (36-4).

Find trademark content, such as trademarks

When the same or similar text is found, the method is to find suppliers of goods or services corresponding to the text and find advertisements of suppliers such as their trademarks or service marks.

Premise

Products or services usually have a singular or plural number of suppliers, who usually sell their products or services with trademarked content such as trademarks. That is, when there is a name of a product (PDA), there are suppliers (compaq, Palm, HP, etc.) that supply a product corresponding to the name, and the suppliers have trademarks (aero 1530, aero 2150, Palm IIIe, HP palmtop, etc.) is usually sold.

Find trademark content, such as trademarks

As shown in Fig. 37, the configuration of the process of searching for a supplier corresponding to a name of a product or the like and searching for the contents of a label such as a trademark is composed of the following steps.

After the name of the product or the like is determined (37-1), these items are searched by the supplier DB or the trademark content DB 30-2 such as a trademark (37-2) to find a singular or plural number of suppliers. ) If the supplier has the contents of the trademark, such as a trademark corresponding to the name of the product, it is found and confirmed (37-4). At this time, it is possible to find only the information of the suppliers that satisfy a certain condition (for example, to pay a certain advertisement fee, etc.). And 6) store the marked content such as a found trademark. (37-7)

The discovery of the supplier corresponding to the name of the product, etc.

First, determining the name of the goods (37-1)

Secondly, searching for the name of the product in the supplier DB or the trademarked content DB 30-2 such as a trademark (37-2);

Third, the determination of the singular or plural suppliers (37-3)

Fourth, confirming the content of the mark, such as single or plural trademarks, for each provider (37-4)

Fifth, confirming whether or not the condition has been achieved for each supplier (37-5)

Sixth, confirming the contents of the mark (37-6) such as the trademark of the supplier only if the conditions are met.

Seventh, storage of the marked content such as a confirmed trademark (37-7) is configured. When and where DB contents are combined or DB linkages such as text contents and trademark contents

Subject of combining mark contents such as trademark

First, the creator of the content

When producing the text content, the label content such as trademark is combined with the text content. It is possible to store the text content inserted with the trademark content such as a trademark, and display it in accordance with the information needs of the users 30-8. In this case, when a specific condition is imposed, only the ones satisfying the condition may be provided to the users 30-8. The above combining process can be directly performed by the producer of the text content if the producer has all the DB of the trademark such as the trademark and the name DB 30-1 of the product and the various programs used in the analysis and combining process. have. At this time, DB can refer to external DB. Of course, the text content may be sent to the outside and an external third party may combine the marked content such as a trademark with the text content and transmit the text content to the producer of the text content.

Second, the store of content

The content store is the one who receives the content from the content producer and stores it in the form of a DB or a file to serve the general public. A person who owns a stored file or a content DB can combine the content of the trademark, such as a trademark, with the content as the content producer.

Third, the processor of the content

When a person who provides content to external users 30-8 on a website wants to change, develop, or process the format, content, display method, advertisement, etc. of the website, the agent who performs the above process may perform the above process. .

Fourth, the indicator of the content

A person who serves a website to the general public, and who actually serves an advertisement to a user 30-8. An indicator of the content, which may be the same as the creator, store, or processor of the content, is a trademark or the like on the content creator. Can be combined with the content of the emblem.

Fifth, mediator of content

Mediating the process of delivering the content to the general user (30-8) in various forms, or mediating the process delivered between the creator, store, processor, and indicator of the content, such as the content creator, such as trademarks You can combine the content of the emblem.

Sixth, the user of the content

When a program (AD manager, etc.) that analyzes the content of the contents to be displayed and displays related advertisements (visualization, hearing) is used to insert the advertisements that the user wants to see in conjunction with the contents of the website, the program is executed. Like creators, content can be combined with trademarked content, such as trademarks.

Replacement of trademark content such as trademarks

There may be automatic replacement of trademarked content such as various trademarks, rotational replacement, random replacement, replacement by contract cycle between advertiser and the site that advertises, and selection of the viewer of the advertisement.

When to combine trademark content such as trademarks

First, in the saved state of DB, file, etc.

The website analyzes the contents of the website stored in the DB form or simply various files, extracts the names of products, etc., and calculates the correspondence with the corresponding contents of the trademarks, etc. Then, the content of the trademark, such as a trademark, that matches the processed result is extracted. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. The unit of the marked content, such as a trademark, that matches the content to be the content is one, each of the same type of classification, category, product bundles of advertisements, classification of various personalities, categories, product bundles of advertisements.

Second, when displayed on the screen

When a website transmits its contents to be displayed on the monitor of the user 30-8, the contents of the contents are analyzed to extract names of goods, etc., and to correspond to the corresponding contents of trademarks such as trademarks. Perform arithmetic operations on the extracted information, and extract the content of the trademark, such as a trademark, that matches the processed result. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. One unit of the target content of the trademark, such as a trademark matching the content, is a bundle of the contents of the trademark, such as a trademark of each unit, a category, a category, or a product unit, a classification of various characteristics, a trademark of a category, a product unit, etc. Bundles of content.

Third, when the web user 30-8 enters

When a user of a website enters or receives data on the website (when entering specific words, phrases, phrases, or sentences in the search box, posting posts on the bulletin board, or other web users (30-8) ), The content (words, phrases, phrases, sentences, paragraphs, texts) sent by the user of the website is analyzed as text content, and the content of the mark such as a trademark is transmitted to the text content that is sent and received or entered. Combine and mark.

Combined form

The trademark content such as trademark is combined with the text content or interworked with DB in three ways.

First, it is combined with textual content and trademark content such as trademarks and stored as a single content. Therefore, when recalling the text content viewed from the outside, the content combined with the trademark content such as a trademark is called out and provided to the users 30-8.

Second, a mark on the inside of the program which is not visible to the users 30-8 in the corresponding part of the name of the product, such as the text content, and the content provider 30-6a or 30-6b corresponds to the name of the product. Marked content such as trademarks that the user wishes to display to 30-8 are stored outside of the text content, and when the text content is provided to users 30-8, the marked content such as trademarks and the text content are displayed. Can be combined and then provided to users 30-8.

Third, in the first and second methods, if the subject managing the marked content such as a trademark is different from the subject of the text content, the DBs of both subjects are linked to each other and the name of the product, etc. There is a method of presenting to the users 30-8 by combining the marked content such as trademark in a DB interworking method.

Display descriptions of small icons and hyperlinks

Referring to FIG. 39, the operation of the small icon will be described.

Background of introduction of concept

There is a lot of content (such as banners) with hyperlinks on the network, and one of the common features of these content is that it only moves when the user interacts with the content such as a click. Branches do not know whether they are connected to a site (eg, commerce site, forum, community, news, etc.). In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, if a hyperlinked content has a sign indicating that it will link to the site of the character when interacting with the content, the users 30-8 will know which site the character will be linked to. This allows you to decide whether to click in advance or not.

Concept of small icon

The small icon is an image icon (which may be a text icon), and the visual image of the icon is a symbol, a character, a figure alone or a combination thereof, and colors thereof. These include each letter consisting of the first letter of the generic name for the character represented by the small icon (for example, the original letter S represents a search site, etc.). It can exist as an object, or it can be tightly coupled with other content as a dependent entity.

The concept of an independent object (39-3) is that small icons are their own content, exist and act independently, and respond independently to the user's 30-8 interaction. (39-5a, 39- 5b) In other words, if these icons have hyperlinks, they can click on the small icon to move to another web page.

Dependent entity 39-2 means that a small icon exists as part of an image or as part of an image that constitutes other content and does not exist on its own, nor can it act or respond (39-5c). )

For example, as follows.

Suppose there is an "@" in the picture of the banner, which has an attribute that indicates that you are going to a place where you can send or use email.

At this time, the @ mark is separated as an independent object or object, and if you go to a place where an e-mail can be sent or used by clicking only @, this is a small icon as an independent object. However, if the banner picture simply contains an @ picture, and you click on the @ part (when @ is included in the banner, and the @ part contains a banner part or banner as a whole, or links to one or more specific sites), the banner If you click inside the @ part, but link to the same one or more specific sites, it is a small icon as a dependent entity. (39-5c)

Action of Small Icons

Small icons may have independent appointment schemes for individual sites, and some or all of the small icons may use a common appointment scheme. For example, the letter "EC" in the small icon represents an Electronic Commerce site, "@" represents an e-mail site, "X" represents an exposed site, and "M" represents a music site. , "C" is community site, "F" is forum site, "N" is news site, "S" is search site, "A" is art (Art) can indicate that the site is connected. In this description, sites are used in the sense of location or location, because the concept of small icons can also be applied to content contained on CD-ROMs rather than on the web, since other locations on the content are not sites in a strict sense. (This may apply to all of the specification of the invention in addition to this paragraph.) Also, quotation marks do not mean that they are actually used with quotation marks in the sense of emphasis or separation.

Small icon location

An independent small icon can be placed on or around a related content banner (if there is a small icon on or around the related contents banner), the same hyperlink as the hyperlink of the related content. Contains a link. Therefore, when connecting to different places, multiple independent small icons may be attached to each content (when replacing the trademarked contents such as trademarks with small icons in 40-2a and 40-2b). Does not have its own hyperlinks as part of its content, it only has the ability to provide personality or property information about the hyperlinked site. Also, small icons can be placed in a special position on the screen (40-3).

Application to trademark content such as trademarks

The trademark content, such as trademarks (including model names), service marks, collective marks, business marks, etc., all identification marks defined in the trademark law and trade names, identification marks defined in the commercial law, identification marks defined in the anti-competition law, and others All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes There may be a combination of the content and each of them used for any purpose of identification or used with the function of identification. If each of these hyperlinks are linked, it is possible to provide information on the attributes or characteristics of the sites linked by the hyperlinks. In other words, the contents of the trademark, such as the trademark "Palm", are linked to the contents of the trademark, such as the company Palm, the place where Palm's PDAs are sold, community sites on Palm's products, various organizations or analysis about Palm. In fact, there may be hyperlinks to various places. Therefore, it is apparent that the judgment of the user 30-8 is very helpful when there is a small icon in the label content such as a trademark.

Small icons may also be attached to names of goods. In other words, if there is a name of a product such as a PDA, attaching a small icon around the name helps the user 30-8 by knowing the attributes of the hyperlinked site included in the small icon.

Indications for hyperlinks

In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, the following configuration can be considered.

First, when a browser reads a hyperlinked address, it also reads other information associated with the hyperlink (such as the nature and properties of the site). When the site address is displayed at the bottom of the screen, information about another site linked by the hyperlink read together is displayed next to the address, or when the user 30-8 places the pointing device on the hyperlinked content. This information is displayed in the help display such as abundance.

Action sign small icon

A particular small icon may indicate a particular action. (39-5d) In other words, when an action is applied to the small icon, the small icon activates a program that activates the action, or other content to be able to perform the action. Mark it.

Small icon and text content

Small icons can be combined into text content in the following formats.

The following example is an excerpt from the search engine section of www.empas.com (type 'mcdonald' as the search term):

Protection Policy (Accuracy: 95%) [ Preview ]

McDonald's provides users (30-8) with information about the McDonald's website. McDonald's respects the privacy of individuals and strives to make our website fun and useful. McDonald's http://mcdonalds.co.kr/prog/event/prv_policy.htm to protect the privacy of online visitors

Search similar documents "

If the text content is found, the search engine finds the web document corresponding to the search term "MacDonald" and displays the McDonalds in bold letters. In other words, this process is provided to the users 30-8 by changing the attribute of the text McDonald's (in bold) in response to the search word in the web document without the dark text loaded from the search engine. Therefore, the search engine may insert a process of attaching a small icon next to McDonald's after recognition of McDonald's in the web document. At this time, the small icon may be attached to the other at each McDonald's display. The alphabetic alphabet combined with parentheses is a sign for a small icon.

Protection Policy (Accuracy: 95%) [ Preview ]

McDonald's provides users (30-8) with information about the McDonald's (A) website. McDonald's (D) respects the privacy of individuals and strives to make McDonald's (M) 's website a fun and useful site. McDonald's (C) is committed to protecting the privacy of online visitors.

httP://mcdonalds.co.kr/prog/event/prv_policy.htm

Search similar documents "

Optionally, (A) may be assigned to an advertisement, (D) may be a discount, (C) a community, or the like.

In this case, an image small icon having a normal character size may be attached, or a small icon composed of text may be attached.

Website Types and Ad Effects Linked to Content and Ads

First, ads related to the content are effective in the site where the user (30-8) requests the information about their needs with the search engine, analyzes the information, and provides the information in various classification and notation methods. do. The user 30-8 inputs information required by the user through an input window provided by a method such as a common gateway interface (CGI) as a keyword or a sentence expression method. The search word input by the user 30-8 accurately represents the content desired by the user 30-8, analyzes it, and displays the advertisement.

Second, the portal site provides various types of information in a department store type and provides various environments and information desired by the user 30-8. By displaying advertisements corresponding to the contents of the section for each section corresponding to various categories, the effect of the advertisement is enhanced.

Third, there are sites specialized for various contents. The user's desires at Contents Provider (CP) Sites that provide various categories of information such as education, current affairs, commerce, culture, etc. can be more easily analyzed and typed.

Fourth, there are sites that do not belong to the above types.

Display of the content of the trademark, such as trademarks

If an advertisement is found, the method relates to displaying the advertisement in the vicinity of the text content or at a third position.

The display (including sound output to the speaker, at this time may not have a position because it is a sound. The following and the same is also true) is, firstly, a trademark that is revealed to the users 30-8 in relation to the name of the product. Second, a method for displaying the marked content such as a trademark, and a third method for displaying the marked content such as a trademark, and a third, the content of the marked content such as a trademark when the user 30-8 interacts with or inputs a condition. It is about how to display.

Location shown

Referring to Figure 40 as follows.

First, when there is name content such as a product in the text content, the content of a mark such as a trademark that matches the item overlaps the closest position such as immediately above, next to, or directly below the name content of the product, and the name content of the product. It can be located in a separate place that is linked to the location, the top, bottom, left and right, or a certain distance apart or a specific location (edges, etc.), the name content such as the product. The common feature of this location method is that one or more trademark contents correspond to the name contents of one product or the like. (40-1a) There is a 1: 1 or 1: multiple relationship between the positions shown.

Second, there are many: one or many: multiple relationships between the names of goods, etc., and the location where the marked content, such as trademarks, is displayed (two labeled content, such as trademarks combined in 40-1a and 40-1b, respectively). Multi-address A "(corresponding to 40-2b), i.e., a plurality of trademark contents, such as a plurality of trademarks, associated with names of a plurality of goods, etc. are displayed in one place or a plurality of places on the display device of the user 30-8. That is, when there are names of a plurality of products or the like on the text contents appearing on the display device of the user 30-8, the marked content such as a trademark or the like corresponding to each or some of them is stored in one box. It can be collected or displayed at a fixed location such as a corner of the screen, etc. In this case, the 1: 1 correspondence between the name of the product and the trademarked content such as the trademark is not clear. 2) to use the first method in a separate location (for example, to implement the first method in a box. This box is a scroll of the user 30-8). It can be positioned independently of the, or move along the scroll.)

Third, when the text content is a paragraph unit or a total information unit for one object, the marked content such as a trademark may be combined corresponding to the paragraph unit or the total information unit.

Describe the overall unit of information (this is an excerpt from the search engine section of www.empas.com (type 'mcdonald' in the search term)).

Protection Policy (Accuracy: 95%) [ Preview ]

McDonald's provides users (30-8) with information about the McDonald's website. McDonald's respects the privacy of individuals and strives to make our website fun and useful. McDonald's protects the privacy of online visitors

http://mcdonalds.co.kr/prog/event/prv_policy.htm

Search similar documents "

The entire content quoted above is the overall unit of information for one McDonald's section.

In this case, when the marked content such as a trademark is displayed in combination with the name of a product, the following process is performed. will be.)

First, it recognizes a paragraph or aggregate unit of information. (48-1) Second, it combines the content of a trademark, such as a trademark, at the left, right, or beginning, or end of this paragraph or unit of information. (48-2) (At this time, paragraphs or aggregate units of information may be pushed in the opposite direction in which the mark exists, in order to accommodate the content of the marks, such as trademarks. Other paragraphs or aggregate units of information are pushed down at the end. At this time, the marked content such as a plurality of trademarks may be combined into one paragraph or an overall information unit.

Instead of textual content, trademarked content such as trademarks is entered. For example, the trademark Palm may be used instead of the text content of a PDA. Of course, if the user 30-8 or the like clicks on this or uses a menu bar, a right mouse button, or a specific button appearing on a web page, the original content can be restored.

Third, it is displayed while the contents of the text such as text and merchandise are circulated. (It is based on the display method of each mark, and the sound comes out when the sound is a trademark or a slogan of sound.) For example, the text content of PDA One or more of the marked content such as and trademarks are displayed alternately at regular time intervals or at random time intervals.

Fourth, the label content such as a trademark is displayed with a time difference in a separate position (edge or the like) or display so that the user 30-8 does not know actively that there is content corresponding to the advertisement.

Basic way displayed

A mark, such as a trademark of one supplier, on the name of one product, etc.

When content is combined

If there is only one emblematic content, such as the supplier's trademark

If there is only one emblem content, such as a trademark, it may be displayed on a periodic or random time interval (on) or not (off), to give a special digital effect, to change the property (transparent properties, translucent) Attributes, colors, etc.) At this time, there may be a case where a direct modification is entered for names of goods and the like. If there is a name (e.g., PDA) in the text contents, such as a PDA, the hyperlink to the address associated with the PDA is combined.

Multiple trademark content, such as a supplier's trademark

It can be displayed to the user 30-8 independently or in conjunction with the visual appeal and the auditory appeal with a constant frequency or at an arbitrary frequency, either continuously or in any order. That is, the case where one of the above marks is applied to each one of the plurality of marks is applicable. Since there are a plurality of marks, it is possible to change the order in which the marks are arranged or to display them interchangeably.

When the title of one product or the like is combined with the content of the trademark such as trademarks of a plurality of suppliers.

When there are more than one supplier for a name of a product or the like, when there is only one supplier for each supplier (when there is only one labeled content such as a trademark or when there are more than one), it is possible to apply.

Application when there is interaction of user 30-8

Location shift interaction

When the user 30-8 uses a pointing device such as a mouse, a keyboard, or a movement measurement device of a viewpoint, to position, pass through, or click on the text content, the above-described basic method may be applied. Can be.

Position tracking is performed to display the contents of the text content such as trademarks and the like corresponding to the names of products of the text content to the users 30-8. A typical computer application, including a web browser for displaying a website, displays a cursor or mouse pointer on the screen that indicates the user's current location of the user 30-8 during the interaction between the user 30-8 and the computer. Will be displayed. The current position on the cursor and the pointer of the mouse can be transmitted to the computer application program from the input / output function of the basic operating system (OS), and is displayed on the monitor to facilitate the operation of the user 30-8.

At this time, the following actions may occur when the current cursor or the mouse is in the exact position or around the position of a product or the like.

First, mark content (including a case where some are already displayed), such as a trademark that has already been associated with text content, as a key that calls for recognition of the user's 30-8 interaction input. By the method described in the basic method shown above.

Second, if the text content is recognized at the location or near the location, and the text content is the name of a product, etc., the search is made on the provider DB, the trademark content DB 30-2 such as a trademark, and the like. Marked contents such as trademarks corresponding to the name of the mark are combined or interlocked and displayed by the method described in the above-described basic method.

This may be particularly effective if the marked content, such as a trademark, has no display at all, only some display, or only a visual display. For example, sound devices (headphones, speakers for speakers, speakers for speakers, earphones) can be combined or interlocked with sound (sound trademarks, onomatopoeia, sound effects, music, songs, CM, slogans, and other symbolic sounds) among trademarked content. Will generate this.

Position tracking application

One application of position tracking is to track the vision of the user 30-8. A device that recognizes the viewer's vision in combination with a monitor (Vision Tracker: video camera, digital camera, vision tracking hardware, and other software that uses it). Among the contents, sound trademarks or sounds recognized by the general public as unique sounds of a specific brand or product (sound trademark, onomatopoeia, sound effects, music, song, CM), etc. To occur). For example, the word cola makes a buzzing sound, a sound effect similar to the Pepsi cola brand. When orange juice comes out, it sounds like 'Tabong'. When the word "ice cream" comes out, "I'll see you at 12 pm Burabokon, see you together."

One application of position tracking is to link the cyber lottery, rather than linking the trademark DB to the content. When the user 30-8 searches through the content step by step through a mouse or keyboard, when a certain part is reached, a message indicating that a pop-up menu, a button, or a new menu is displayed is displayed. Appears, click to display it, and the cyber lottery appears. Or by mixing the brand DB and the cyber lottery, the advertisement generally appears throughout the entire area of the content, and sometimes the lottery appears instead of the advertisement, to stimulate the curiosity and anticipation of the user (30-8). Alternatively, when the user 30-8 interacts with an advertisement such as a click, the lottery ticket may appear.

Input interaction

When the user 30-8 has a keyword input or an input of an enter key or a mouse select button at a specific position on the network (41-2), the input corresponding to the keyword input or the contents of the enter key or mouse select button is analyzed. When there is a name of a product or the like during inputting, the name is recognized (41-3) and the entire process of the present invention is applied. In other words, the trademark content such as a new trademark such as sound may be output (41-4), or the trademark content such as a trademark may change over time (41-5).

Conditional display

This process is illustrated in FIG.

Indication according to whether or not the condition is fulfilled on the content provider 30-6a or 30-6b side

The content provider 30-6a or 30-6b may perform the entire process of the above display on the condition that the specific condition is achieved (for example, the payment of the advertisement fee). In other words, it is possible to combine marked content such as a trademark at the user's choice. When there are a plurality of names of a product or the like within one text content, only one, some, all, or a specific condition is satisfied, the present invention can be subjected to the display process of the present invention. If there is a variety of marked content, its priority can be adjusted arbitrarily. For example, by analyzing the content of the page on which the text content is displayed, an advertisement corresponding to the name of the product, etc. that appeared on the most page may be advertised.

In addition, the input level (number, method, etc.) of the marked content, such as a trademark, can be determined by receiving input from the user 30-8.

Indication of whether or not the condition has been fulfilled in terms of the user (30-8)

The advertising technique through the trademarked content such as the trademark is strong enough to match the purpose of the user (30-8) (for example, when the PDA is hit by a search engine, the search result informs the supplier information of the PDA). ) Information is strong. However, it is still necessary to compensate for the exposure of the advertisements from advertisers or other users who profit from the advertisements. In this case, when the user 30-8 or the like uses the advertisement management program, the trade mark is a condition that a contract with an advertiser or a website is concluded in advance with respect to other rewards, or is rewarded through the advertisement management program in real time. You can also receive the same content. That is, the trademarked content, such as a trademark, may be delivered to the users 30-8 only when the intention of accepting the marked content, such as a trademark, is transmitted to the providers of the content through an advertisement management program or by other means. Therefore, the advertisement management program may have a filtering process of removing or screening the mark content such as a trademark. The ad management program manages the overall process.

Give me the option to show ads

Types of options may include the following.

First, the presence and the level of advertisement display are selected. Assign to the right mouse button menu, assign to the AD manager option, buttons that appear at certain places on the screen occupied by the program, menu bar of the browser, hot keys, etc., so that the user (30-8) can select whether or not the advertisement is to be displayed. do. Alternatively, when the number of advertisements displayed on the content is not impaired to the view and prevented from focusing on the content, the number and size of advertisements inserted, and the degree of visibleness can be adjusted step by step. The more advertisements, the more product information and more rewards that the user 30-8 may make.

Second, as a selection of the advertisement cycle, a replacement button (menu of a website, a menu of a web browser, a menu of a right mouse button, a menu of a shortcut key) can be inserted to view a desired one among several possible advertisements. For example, when the word PDA appears, you can advertise for a variety of products, click the button, the next ad appears, and the next ad appears the next time you want the advertisement to cycle.

Third, the user 30-8 selects in advance the content and format of the preferred advertisement and the excluded advertisement as the selection of the advertisement target. Alternatively, in the formal aspect of the advertisement, a banner advertisement may be excluded and a color advertisement may be excluded from the user 30-8.

Basic display and extended display

When displaying the content of trademarks, such as trademarks, the concept of basic display and extended display can be introduced. The basic display is to display only one or a part of various displays of the labeled content such as trademarks, and the expanded display is for the user 30-8 to act on the basic display (such as the location, passing, and clicking of the pointing device). Corresponding to any input of 8)), a display different from the basic display appears. That is, if only the cola picture is attached as the mark content such as a basic trademark, when the user 30-8 touches the cursor or the mouse over the cola picture, the mark content such as a trademark other than the basic mark such as the cola bottle sound is displayed. To display or print. This is particularly effective when the help displaying balloon is used as a tool for displaying the confirmation mark. That is, in the balloon, the place occupied by the help may display advertisement information (content for all kinds of advertisement purposes such as a video or a banner) other than the extension information about the supplier related to the name of the product or the trademark content such as a trademark. .

Addition of Natural Language Analysis Course

There are searches that use natural language analysis, which many search engines employ. For example, if there is an input of "I want to have beautiful hair", the name of the product is not displayed in this input. At this time, the natural language analysis DB is used. In the present invention, this process extracts the words "beautiful", "hair", "find" from the natural language input, and finds a field in which these words are essential, popular, or searched. The process includes finding a DB and forming a corresponding relationship with a product name. In this process, a database for natural language analysis and an analysis engine 30-3 for performing a natural language analysis process are required. In other words, it extracts "beautiful", "hair", and "finish" from the input of "I want to make beautiful hair", and the extracted words are referred to the name and correspondence of products such as "beauty" and "cosmetics". Establish. Once this correspondence is established, the process after extracting the name of the product from the above processes can be applied as it is.

By extending this process, you can create names and correspondences for products in the context, context and theme. In other words, if there is an article about "this summer will be hot," there is an advertisement for air conditioning. If you have a general article about computers, you can advertise any related content using trademarked content, such as trademarks of Sambo Computer's notebook, Microsoft's Excel, and Entica's clubbing site ( www.entica.com ). have.

In this process, it is possible for a computer program or a person to find a keyword or assign a name to a natural language input or natural language text material.

Description of the basic flow

How to combine trademark content, such as trademarks, for those stored as textual content

First, the analysis process-to analyze the contents of the text content (46-1).

Analyze through automatic analysis, manual analysis, timing of analysis (stored and in real time as it is transmitted through the network) and find the names of products.

Second, setting the content of the trademarked content such as trademarks-sets the type of the marked content such as the trademark or the collection of the marked content such as the trademark that matches the name of the product of the text content, etc. (46-2) This type setting process May be omitted. In this case, the marked content such as a trademark corresponding to a name of a product may correspond directly.

Third, production (including importing from the outside) and correspondence-Marked contents such as trademarks of the corresponding type are produced, and corresponding advertisements are found in the labeled content DB 30-2 such as existing trademarks. 3)

Fourth, the correspondence between the text content and the labeled content such as a trademark is stored. (46-4)

Fifth, combining and displaying-When text contents are displayed, the contents presented by the present invention are inserted, substituted, shuffled, or interlocked by referring to the correspondence between the text contents and the marked contents such as trademarks. Method and other means. (46-5)

Data to send

It analyzes the text content transmitted by the website for the user 30-8 in real time and provides the combined content such as trademarks.

First, it analyzes the transmission data and finds the name of the product (47-1).

Second, the establishment of the advertisement of the content of the trademark, such as a trademark, sets the type of the contents of the trademark, such as a trademark, or the collection of the contents of the trademark, such as a trademark matching a name of a product of a text content, etc. (47-2). May be omitted. In this case, the marked content such as a trademark corresponding to a name of a product may correspond directly.

Third, production (including importing from the outside) and correspondence-Marked contents such as trademarks corresponding to the type are produced, and corresponding advertisements are found in the labeled content DB 30-2 such as existing trademarks. 3)

Fourth, combining and display-by referring to the correspondence between the text content and the trademarked content such as trademarks, the labeled content such as trademarks may be inserted, substituted, shuffled, or linked to be displayed by the display method and other methods suggested by the present invention. Send it. (47-4)

Input by user 30-8

Respond to user 30-8 input. When entering a keyword related to a search in a search engine, entering a preset word, sentence, or expression in a chat (when the expression "Oh, I want to drink" appears, a beer advertisement (OB Lager trademark) appears. When writing on a bulletin board, the most effective is when a keyword is entered into a search engine in which the needs and needs of the user 30-8 are concentrated.

First, the content of the user 30-8 input is analyzed.

Second, the type of advertisement or vowel matching the content of the user 30-8 is set.

Third, an advertisement to be displayed together with content is selected from a DB of the corresponding type of advertisement or a pod.

Fourth, when the content is displayed, advertisements are inserted, replaced, shuffled, or interlocked (204).

Ads that users 30-8 want

Even if the correlation with the contents of the website is inferior, the user 30-8 displays the desired advertisement.

First, the user 30-8 inputs a setting of an advertisement type, item, form, product, and classification desired by the user 30-8.

Second, this setting is transmitted to a website where the user 30-8 wants to search, or an agent such as an advertisement management center, an advertisement management center, an advertisement brokerage site, and the like, transmits the setting to a website providing content.

Third, advertisements according to the settings are displayed together with the contents of the website.

Leverage bubbles in the display of ads

When a position display device such as a mouse is placed on a label content such as a name or a trademark of a product or the like, a bubble can be issued. This is an application of a general programming technique in which various embedded advertisements exist as objects, and explanations for explaining the characteristics thereof appear in the form of a balloon help. In the bubble, unused ones, such as trademarks, or ordinary digitized advertisement content can be placed, and these can be displayed (including video and sound).

Combining the existence of the Ad Combination Center 30-5 with the content of the trademark, such as a trademark, externally

The place where the process of combining the labeled content such as the trademark or the like occurs in the server of the same website that provides the text content or may occur in an external third server or the like instead of the inside.

Applicable to normal website

The person providing the text content (including the computer and the server) may transmit the same to the advertisement combining center 30-5 (including the computer and the server), which is a service for attaching the marked content such as an external trademark. -6b) The advertisement combining center 30-5 analyzes the received text contents, extracts names of goods, etc., attaches corresponding mark contents such as trademarks, and sends them to the person who supplies the text contents again. In this case, the advertisement combining center 30-5 combines the marked content such as a trademark in as much detail as possible, and the text content provider 30-6a or 30-6b, which has received it, can According to the purpose, the quantity and quality of the marked content such as trademarks and the display method can be adjusted.

Applies to email (30-6b-30-7)

The method may include e-mail and transmission of text content to another website where the text content provider 30-6a or 30-6b is provided with the content to external users 30-8 without access to their website. It may be particularly useful for various information providing methods (eg, providing personalized news, etc.). This will be described in detail below.

First, text content provider 30-6a or 30-6b sends an email to user 30-8 to ad association center 30-5.

Second, the advertisement combining center 30-5 analyzes the text content of the e-mail, and then combines the marked content such as a trademark. Here, other advertising content may be inserted, as well as trademark content such as trademarks. (30-5)

Third, the advertisement management center transmits this to the user 30-8. At this time, the advertisement management center may send the shipment confirmation information to the text content provider 30-6a or 30-6b (30-7).

Home User (30-8)

The user 30-8 receiving the text content may transmit his / her text content to the advertisement combining center 30-5 to receive the content in which the marked content such as a trademark is combined. This may be particularly useful if the reward is mediated by exposure to trademarked content, such as trademarks. This advertising association center 30-5 may be inside the computer of the user 30-8.

Advantages of attaching trademark content such as trademarks from outside

First, it is difficult for each individual website to attach marked content such as analysis and trademark.

Second, rewards (advertising costs, etc.) can be mediated when ads are combined with each piece of content, as individual websites are not easy to attract a large number of advertisers.

Model when compensation is mediated by attaching mark contents such as trademark externally

First, the advertisement combining center 30-5 collects advertisers and concludes a contract for total compensation for exposing the contents of the trademark such as their trademarks to each advertiser. This process may be performed by the advertisement management program in the advertisement combining center 30-5.

Second, the Advertisement Center 30-5 provides for the delivery of e-mail or text content to individual websites, outbound content such as trademarks and the like, for individual users 30-8 through the Advertisement Center 30-5. Received text content combined with the ad content of, received by individual subjects who sent the text content to the Ads Combination Center (30-5) or by those who received the content incorporating the trademarked content, such as trademarks, from the Ad Management Center, The calculated or contracted compensation can be paid based on various methods of measuring the advertising effect such as whether the impression is received or the degree of the exposure. The advertisement management program is responsible for paying rewards to the respective users 30-8 or the content providers 30-6a or 30-6b in the advertisement combining center 30-5.

Combining trademark content, such as trademarks, with image and video content

summary

The visual images present in the world may be an expression of an object, a situation, or an action corresponding to the visual image, and a name of a product or the like may be given to the object, the situation, or the action. In other words, for all or part of the image it can be combined with the name of the product. For example, if there is a picture of a mobile phone, the name of a product such as a mobile phone can be mapped to this picture. In addition, if there is a picture of one necklace, the name of the product such as 'dog' may be combined for the dog itself, and the name of the product such as 'dog necklace' may be combined with the dog.

The service name "cleaning" can be given to the image to be cleaned.

Definition of Terms

Names of images, etc .: Names of goods, etc. may be applied to all or part of the images, and the corresponding process is called "extraction of names of goods," and the extracted names are referred to as "images, etc." Name '

Image or Image Content: When the image content referred to in the present invention is not content (text, numbers, symbols) that are visually recognized, such as pictures, animations or characters drawn by humans or computers, the video content is also made frame by frame. That frame is an image). Such images include holographic images, images in virtual reality.

Image as a combination of objects: When working with images in computer graphics, of each object identified by a line image, a particular line or set of lines is an object that has a meaningful unit of distinction. Can be. For example, in one picture of a dog collar with a drop, the corresponding part of the diagram representing the dog collar may be an object having one meaning, and among the constituent parts of the dog collar, the drop portion may be another object.

Therefore, one image may be one or more than one combination of objects.

Composition of Invention for Attaching Marked Content such as Trademark to Image and Video Content

Naming goods, etc.

When the entire 44-1 or part 44-2 of the image is viewed in units of objects, the name of a product or the like can be associated with the entire image or individual object. This correspondence analyzes the text content in the description (, 44-a ') for each object 44-2a, and if there is a name 44-2a "of the product or the like, extracts the name and uses it. If there is no name of a product, a person may assign a name of a product to each object (44-2b). (44-b ') Through this process, a name of a product or the like may be applied to some or all of the objects. 1: 1 or 1: many correspond to each other (44-3)

Post-naming process

When a name of a product or the like is given to each object, the above invention can be applied mutatis mutandis as each object enters text content. In other words, the inventions described above have a process of extracting names of goods and the like from text contents, and if the names of goods and the like are established in the text contents 1: 1 or 1: a plurality of correspondences, the present invention relates to goods and the like. By matching the names of (substituting the extraction process with the corresponding names of goods, etc. in the object), the same 1: 1 or 1: can establish a plurality of correspondences. Therefore, in the foregoing invention, the image corresponds to the place of the text content, and the process of matching the name of the product by finding an object in the image corresponds to extracting the name of the product or the like from the text content. Once the name of the product or the like is revealed, the content of the trademark or the like corresponding to the name of the product can be found again, and the image content is applied mutatis mutandis to the process of combining the text content and the trademarked content such as the trademark. Alternatively, the content of the object unit, which is a part thereof, and the labeled content such as a trademark can be combined. In this case, the display method may be used by equally applying one or a plurality of methods and processes for displaying the combined content of the text content and the labeled content such as a trademark.

Application to video

Since a moving picture is a sequence of images, the method of attaching a label content, such as a trademark, with respect to an image moving picture content can be applied mutatis mutandis to individual images.

Insignia contents such as trademarks in games, animations, and learning contents

Combination

Visually appealing content is inherently based on text (letters, numbers, symbols, etc.) or images. The essential reasons for this are as follows. First, humans think and think in language, and language has a labeling system called letters. Second, human vision is inherently unable to recognize more than three dimensions. Even in the three-dimensional form, it is the surface of the three-dimensional that humans can grasp at the same time. If you split it to see the inside, it only sees the split plane, the surface in that split solid. Therefore, human visual perception is surface recognition despite the presence of perspective and the like, which is essentially two-dimensional, which in turn becomes a surface image. Therefore, visual content on the web is essentially two-dimensional.

Therefore, some or all of the above-described invention processes may be applied to the visual content composed of the text content, the image content, or a combination thereof. It has one exemplary characteristic of visual contents composed of these text contents, image contents, or a combination thereof, such as games, animations, and learning materials, and has the characteristics of one application or specific embodiment of the constituent idea of the present invention. .

For Game

Type of game

The game that is the object of the present invention is used for texts and graphic images such as PC games, online games, wired / wireless network game muds, mugs, arcades, games for games, and games for games (PS2, Xbox, Sega). Software that provides visual and auditory stimuli to 30-8 and interacts with input to the user 30-8 to provide pleasure.

Configuration of the Invention

Among the contents used in the game are text contents and image contents. Each can be separated into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

Example of the present invention

It combines, synthesizes, adds, and substitutes advertisements for reality (goods, services) that digital images easily associate with digital images that appear in games. For example, there is a driving simulation game in which a user 30-8 of a game, a player, experiences a car race, and competes with a competitor or another player on a computer moving with artificial intelligence. The player is given the choice of the basic appearance and specifications of the car he is driving, recognizes his car as a point of view, and looks at the other player's car during the game.

In the case of Formula 1, the representative car racing in the real world, various companies' logos and trademarks are paid for the sponsorship concept on every car's car, and each part of the body (trunk, license plate, side door, hood, fender) on the roof. The size of this sponsorship is usually proportional to the racer's performance.

By introducing this concept to racing simulation games,

First, advertisements can be attached to each element of digital cars appearing in the game. Post advertisements such as logos, slogans, or trademarks that represent your products, services, or company.

Second, the appearance of digital cars is decorated in the form of models of various automobile companies that people can recognize.

Advertisement attachment for such a car racing game can be applied to all fields, such as game consoles, PCs, and game rooms.

One way to insert an ad

First, when creating a digital image appearing in the game at the time of game production, the advertisement image that can be attached to it is properly designed and synthesized into the digital image of the game.

Second, when creating a digital image that appears in the game at the time of game production, design an advertisement image that can be attached to it appropriately, and select a digital image with an advertisement and a digital image without an advertisement (30-8). ) Gives you the option to do it.

Third, when generating digital images of various characters, devices, structures, etc., separate parts and create them as objects for each element, and replace them with other digital images having appropriate sizes and characteristics and individual digital images later. do. For example, suppose you have an online game called "Gangjin Football." Members of each team who are digital characters wear uniforms to indicate the nationality, team name, etc. of the team and to visually distinguish them from other teams. Just like a uniform carrying the logo of a company sponsored by a general football game, the logo of a company that wants to advertise a uniform worn by a digital character can be added. This can be implemented by designing the unit as a separate object so that it can be replaced with another object in the uniform carrying the logo. At this time, all individual objects of the digital character exist in the form of individual files, for example, a file corresponding to a uniform is replaced with a file representing a uniform with a different logo, or the contents of a file containing character design information are accessed. Create a digital image transformation program that can manipulate the information of the part corresponding to the uniform. The program can choose whether to view advertisements, which advertisements to view, and how to choose which advertisements to view (eg, to view multiple advertisements, to set the replacement cycle for the advertisement, etc.).

A sun of inserting ads

First, in the case of a soccer game, a digital image of an advertisement and a game directly related to game contents such as a logo of a famous sports shoe is put on a soccer shoe,

Second, as the advertising sponsored by the baseball team in the helmet of the baseball game occurs in reality, the method of inserting the advertisement generated in the reality can be applied as it is in the digital simulation game.

Third, there is a method of inserting an advertisement within a range that does not interfere with the play of the game, even if the correlation with the game content is not correlated or generated in reality. For example, when designing a strategy simulation game such as StarCraft, you can insert content such as news and content into a background area that is fixed to the background of the game or that is deformable and does not interfere with the game's play. have.

Option of advertising

The choice of whether to watch advertisements or not, or which advertisements to view, can be given to the player of the game, or adjusted in a network server that allows multiple users 30-8 to access and play the game in the network game. The digital image conversion program that I made above is operated by the user 30-8, by the subject or administrator of the network server, or by a separate AD manager.

It is about the specific method.

Anime dragon

Advertisements are inserted in the cartoon's image for creations with characters depicted graphically, rather than due diligence, such as characters, cartoons, cartoons, flashes, and screensavers. In particular, in the case of digital comics such as toy stories, advertisements may be attached to digital images of spaces in which the character resides, devices owned, worn, and used by the character. For example, let's say you have a cartoon about a children's world that says "Don't Crawl Crayons." If the signboard of the McDonald's hamburger shop appears instead of the restaurant that appears in the world of cartoon characters, it can be a very powerful advertising effect for children who are immersed in the cartoon. By expanding this, McDonald's hamburger shop will be able to provide the character doll of Crayon as a service, and can enjoy the simultaneous promotion effect that McDonald's Mark will appear in Crayon Manga.

Animation is a continuous combination of images, with text in part. Since the contents used in the animation are largely the text content and the image content, they can be separated into content concept units.

Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

For learning

Content constituting the learning content may include text content and image content. One learning content may be divided into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

How to link rewards for the effectiveness of advertisements, such as trademarked content

The computer user 30-8 measures the effect exposed to the advertisement and associates the corresponding reward. The program that oversees this reward is an advertising management program. Detailed configuration and operation thereof is the same as described in the advertisement management program. The advertisement content in the advertisement management program refers to all advertisement contents including trademark contents such as trademarks.

Electronic commerce through trademark content such as trademarks

When interacting with the advertising content, the electronic commerce site and other sites are linked to give computer users 30-8 information about products or services more directly and at the same time generate e-commerce. Through the advertisement management program, the user 30-8 may earn a reward amount.

Indication of compensation amount

Accumulated rewards, for example, in exchange for exposure to trademarked content, such as trademarks, may be monetary non-monetary. In the case of money, it may be expressed in money units. The amount expressed in monetary units is called the compensation amount. Where there is information on the compensation amount, there is an advertisement management program, an information management center, and the like, and the compensation amount may be displayed in a specific space on the display device of the own computer under the control of this. For example, the amount of money displayed on the menu bar at the bottom of the monitor of the computer may optionally be displayed together with an icon indicating the reward. The representation of this compensation amount is interpreted as a single object or content unit, and is referred to as 'compensation amount indication'. Compensation amounts can accumulate as rewards occur and decrease when expenses are incurred in purchasing or using goods or services. (68-7) (68-2)

Information that works with rewarded content

If the compensation amount indication 68-1 is treated as one object or content, other content or information can be linked to this. That is, when the interaction 68-3, such as a click on the compensation amount display, information on various specific supplier products or services (for example, recommendation information about a specific supplier's products or services that can be purchased at that amount) Etc.) (68-4) and interacting with the listed goods or services again to an e-commerce site where the goods or services can be purchased, or to a relevant site such as a forum or community related to the goods or services. (68-5) If the user 30-8 has made an electronic commerce (68-6), the price is paid, and the amount of compensation may be included in the price. The advertising management program or the information management center identifies the portion of the compensation amount of the payment. (68-7) The advertising management program or the information management center obtains information on the compensation amount by subtracting the amount spent from the existing compensation amount. 30-8). This is especially true if the computer of the user 30-8 is connected to the network, and the information management center can update the interlocking information in real time.

When to Tell Cyber Money Information to Suppliers If a particular person has cyber money, you can tell them when they are rewarded. This is the disclosure of information about the money they have during the disclosure. In the case of cyber money, it tends to be easier to spend than real money, so this information means more to suppliers. If this information is disclosed, the information content of the goods or services in hypertext, including the place and conditions for purchasing various goods or services that can be purchased within the scope of this cyber money from the suppliers, will be displayed. It can be displayed on the interlocking information display unit. In particular, this process may be provided to individual computer users 30-8 through an advertising management program or an information management center.

Occurrence of electronic commerce through trademark content such as trademarks

The electronic commerce targeted by the present invention includes a transaction for a bond such as a gift certificate or a use right to purchase a product or service and a product or service.

The types of methods for the user 30-8 to conduct electronic commerce through the contents of the trademark or the like are as follows.

First, it is a case of entering the advertisement management program or the information management center through the compensation amount display.

Second, a user clicks on a hyperlink in the advertisement content.

Powder it below.

If you enter the e-commerce site through the reward amount display, interacting with the reward amount display will enter the shopping space associated with the advertising management program. (69-1) The e-commerce site may only read goods or services that meet the upper limit of the amount of compensation. At this time, the advertisement management program analyzes the DB of the user 30-8 to analyze the purchasing aspect of the user 30-8 (69-2), and then the user 30 first searches the product or service related to the analysis result. You can contact the e-commerce site for presentation at (8).

If a user clicks on an advertisement content and enters an e-commerce space associated with an advertisement management program or an information management center, the product directly related to the advertisement content is first presented (69-4), and the advertisement management program or information is provided. The management center determines the amount of compensation of the user 30-8, cross-searches the list of products related to the advertising content and the amount of compensation, and presents the resulting product or service to the user 30-8. Can be. Of course, the user 30-8 DB may be searched and the analysis result may be utilized.

In this case, the user 30-8 indicates the purchase intention 69-5 of purchasing a product or service and concludes a contract.

Payment is the process that takes place. In order to make a payment, it is necessary to fill out various forms. At this time, the advertisement management program automatically inputs information embedded in the form through automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the payment is taken from the DB in which the advertising management program is managing the compensation amount and transferred from the account of the user 30-8 to the supply of goods or services at the limit of the payment.

The advertisement management program or the information management center transmits the changed compensation amount to the compensation amount display space to change the compensation amount indication.

Cash in accumulated compensation amount

In the case of cashing in the accumulated compensation amount, a certain discount rate may be applied. That is, it may be provided to the users 30-8 who want to cash out by mediating the amount of money accumulated in the compensation process and the exchange rate process with the cash (for example, 100: 95, etc.). As a reverse process, the exchange rate can also be applied when depositing one's cash into an advertising management program or information management center and cyber-money it as a compensation amount (for example, making 100 won of cash into 105 won of cyber money, etc.). However, the two exchange rates do not necessarily have to be the same.

Offline and offline application of website content

It is not always possible to access the contents of the website only in an online state and display it on the display device of the user 30-8. There are many ways to view the content that a website has while offline.

Email etc

The contents of the web content may be delivered to the user 30-8 by a communication technology through a network such as e-mail. E-mail is a unique file format that can be manipulated by various application programs in the form of text, html, which is a general way of displaying the contents of web content, and attachments. Can be sent to. The user 30-8 can view the e-mail in an offline state after receiving the e-mail through an e-mail server and various e-mail programs such as Outlook and Eudora, and the contents of the e-mail at this time. Inserts the trademark content such as trademark or other advertisement content produced by the above-described technique.

The present invention is described in detail as follows.

Combination program that can extract the names of goods, etc., on the computer of the user 30-8 and combine the content of the marks such as trademarks and provide them to the user 30-8. This program and DB can be updated by accessing the network, and can be updated by downloading and installing the updated program or by porting it through an offline storage medium such as a CD-ROM. If the above is the same and the following is the same), the user 30-8 transmits the content received by the e-mail or the like which is not combined with the trademarked content such as a trademark to the program. The combined program provides the user 30-8 with content that combines original content with trademarked content such as a trademark. At this time, the advertisement management program embedded in the computer of the user 30-8 operates to measure the effect exposed to the advertisement to the user 30-8 so that a fair compensation is made through the advertisement management program.

In addition, when the user 30-8 downloads from the network, the program is transmitted to a site with a combined program, and the combined program combines the marked content such as a trademark to provide the combined content to the user 30-8. In the case where the user 30-8 audio-visualizes the combined content on the network, if the site has an advertisement management program, the user 30-8 may pay a predetermined reward as much as the measured advertising effect. In the case where the user 30-8 downloads the audio-visual content in which the advertisement is combined on his computer, compensation may be made by an advertisement management program embedded in the computer of the user 30-8.

At this time, e-commerce can be performed by using the trademarked content such as a trademark, and the specific method thereof is exactly the same as that of the e-commerce process using the trademarked content such as the trademark.

Media such as CD-ROM

Users can store the contents in the form of CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks (including web interlocking or non-interlocking web). Can be marked. In this case, the content stored in the various storage media may be combined with the content of the trademark or other advertising content by the technique described above (in this case, the combined program may intervene in the content in a 'plug in program method'). The contents and advertisements distributed to the storage media may be made in the same way as the contents provided on the web, and the contents are provided in an offline form. It can work regardless of the connection. At this time, the advertisement management program may operate to measure the effect exposed to the advertisement content of the user 30-8 to mediate the right reward to the user 30-8. In this case, the advertisement management program may be in the computer of the user 30-8, or may exist and operate in a specific virtual space on the network when the computer of the user 30-8 is connected to the network.

At this time, the contents provided as CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks are combined by the combined program and displayed on the contents presented to the user 30-8. Electronic commerce can be performed by using existing trademarked content, and the specific method is the same as that of e-commerce using the trademarked content.

In addition, those who supply content in the form of CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, and various memory sticks combine the original content with the trademarked content. (30-8). In this case, the advertisement management program may be in the computer of the user 30-8, or may exist and operate in a specific virtual space on the network when the computer of the user 30-8 is connected to the network.

For wireless sites

A mobile terminal device may be used to first connect to a network, surf a website, and advertise with the following advertising techniques while transmitting and receiving wireless data.

First, the text content displayed on the screen of the portable terminal device is analyzed to combine marked content such as a trademark.

Secondly, the text content displayed on the screen of the portable terminal device is analyzed to output and output the content in the form of a sound or a voice, in particular, of the content of the mark or the like.

Third, the sound of the advertisement is output while using the wireless data separately from the content displayed on the screen of the portable terminal device.

The second and third advertisements generally use the fact that a user (30-8) sends a text message without a separate sound or browses a wireless site when using wireless data. In the case of a terminal device capable of wireless data communication of the terminal, the bandwidth of the spare device is used, and the storage capacity of the terminal device is used to download and store the sound of an advertisement when there is no data transmission or reception, and the user (30) -8 sounds like a radio commercial while using wireless data.

Rewards for advertising may be specifically: Most basically, a method of discounting the time of using wireless data is used. Rate discount is available in proportion to advertisement volume. In addition, a portable terminal device capable of connecting to a network has a unique ID such as a telephone number. By accumulating the advertising usage time by ID, it will be possible to establish a compensation system in conjunction with the advertisement management program or the advertisement management center on the wired Internet.

[Effects of the Invention]

The unique effects of the present invention are as follows.

First, since advertisements such as trademarks can be attached to text and image contents, such as trademarks, the number of advertisements is much higher than that of conventional banner advertisements, and thus the income from advertisements is increased accordingly.

Second, the type of advertising content that can be attached and the number of companies that can advertise it are enormous (few vendors do not use a trademark). Even small companies can advertise at low cost.

Third, unlike the existing banner advertisements, the advertisements are highly attention-grabbing because they are related to the keywords, search terms, or the content they are reading, and ads that meet the purpose-consciousness of the computer user (30-8). Since it is automatically attached, the click rate of the advertisement is increased.

Fourth, since the clickthrough rate of the advertisement is high, e-commerce and the like can be actively performed through the advertisement, and the computer users 30-8 can display useful related contents such as information materials related to the content they are reading. You can go to the report. This is particularly effective when the concept of small icons is introduced.

Fifth, a single supplier may use various kinds of trademarks, and various model marks may be advertised.

Sixth, the sound or voice advertising content and other advertising content can be effectively combined with the visual advertising content, thereby increasing the attention of the advertisement and the effect of the advertisement.

Seventh, a high level of compensation may be received by the advertisement management program as much as the user 30-8 is exposed to the advertisement.

Eighth, for small and medium-sized websites that cannot attach their own content, such as their own trademarks, they can request third-party outsiders to attach their own content such as trademarks. This can save you a lot of effort.

Ninth, it is possible to attach a trademarked content such as a trademark to all things that are identified by text and images, such as games, animations, and learning materials.

A detailed description of methods on advertisement contents transfer and electronic commerce based on self-exposed information begins.

Detailed description of the invention

[Purpose of invention]

TECHNICAL FIELD AND THE INVENTION

TECHNICAL FIELD OF THE INVENTION

According to the present invention, a person who wants to purchase a product or a service on a network discloses his or her information in a certain manner, delivers it to the supplier 60-3 of the product or service, and discloses the information to the information publisher 60-1. It is about how to make certain compensation for the price. More specifically, to disclose the consumption information in advance under certain conditions including self-reward to purchase goods or services, and to convey to the consumer the intention of supplying only the supplier 60-3 to pay certain monetary non-monetary compensation. For example, a method of paying a target advertisement fee from a supplier 60-3 to a consumer, and in addition to receiving a certain discount rate when the consumer purchases a product or service of an advertiser, provides a benefit of advertising revenue and discount at the same time. It is about how to promote the purchase of goods and services and operate and integrate them into the process of electronic commerce.

Conventional technology

Conventional advertising techniques and electronic commerce techniques do not have the concept of compensation and electronic commerce through the disclosure of magnetic information as disclosed in the present invention. In the conventional method of providing their own purchase information, if a price and conditions are presented for an item that the user needs, such as a board in an open virtual space, the information is disclosed to a plurality of suppliers, and provided to the suppliers 60-3. By informing him of supply, the way commerce took place. A further development of this method is the reverse auctioning method, such as www.priceline.com , which discloses purchase information, and then suppliers 60-3 bid competitively on the terms and supply contract with the optimal bidder. It was the way. One of the latest methods of electronic commerce in the manner of providing information on the supply of goods or services from the supplier 60-3 is auctioning on the Internet at www.ebay.com.

The technique of analyzing consumer's purchasing behavior and using it for marketing has historically been applied and data mining, CRM, etc. are applied, but their accuracy is not comparable to the consumer's direct disclosure of their information. . Therefore, when the providers 60-3 find out that a particular consumer is willing to purchase a specific product or service, the suppliers 60-3 can perform a variety of actions for target marketing. In this case, the effect of advertisement is incomparably large because the probability of providing information about the goods or services leads to the purchase or use of the goods or services. Since ordinary advertisements were indiscriminately sprayed on an unspecified number without asking whether the goods or services were intentionally purchased, the possibility of purchase or use was extremely low, which was an extreme inefficient behavior.

In addition, when purchases through advertisements were made, there was no knowledge of which consumers were consumed by which consumers or what attributes, and only the sum of the consumptions. A separate investigation would have required extra time and money. Therefore, the systematic and precise analysis of the relationship between advertisement and consumption could not be derived, which resulted in the foolishness of subsequent advertising behaviors repeating previous irrationalities and inefficiencies.

The prior art has the following disadvantages.

First, even if their purchase information has been disclosed, there is no direct benefit to the publisher 60-1. That is, since there is no compensation for information disclosure, it is difficult to disclose information beyond consumption information of a simple product or service.

Second, when receiving the supplier's intention to supply their information, they did not receive a certain compensation from the suppliers 60-3. That is, when the supply intention reaches the information publisher 60-1, the supplier 60-3 has not disclosed the publisher 60-1 even though the effect has already been given to the publisher 60-1. Did not receive just compensation for the effectiveness of the advertisement.

Third, there is no device for managing the compensation for the degree of exposure to the advertisement and the process of measuring the reliability of the information disclosure and using the reliability to apply the compensation for the information disclosure. That is, since there was no measure of the reliability of information disclosure, a compensation process corresponding to the level of information disclosure could not occur.

Fourth, when the consumer's e-mail address is disclosed, the consumer receives a considerable amount of spam-like e-mail at no cost, which is a cancer that prevents the generalization of information disclosure.

[Problem to Invent]

Internet advertisements are similar to magazines in that they can always be viewed, compared to traditional media, and in the sense that they have to use a computer in space, but in other ways that consumers can communicate directly with companies, It has advantages that cannot be compared with the medium. In addition, it is possible to focus on a certain number of advertisements, to measure the effectiveness of advertisements relatively easily, to see the advertisements, make purchase decisions on the spot, and to execute them. You can also make inquiries, so if you can pinpoint and stimulate consumers' interests, then the most effective advertising is possible. For this purpose, in establishing the most effective communication and communication system between the consumer and the company, in order to prevent harm such as indiscriminate spam mails to consumers exposed to the general public, only the information that consumers want can be exposed. It is necessary to create an information management system that focuses on what consumers are interested in, not about who they are, in keeping with the characteristics of the Internet, where anonymity is guaranteed.

The technical problem to be achieved by the present invention is as follows.

First, it is about how to disclose your information. That is, what information is available for disclosure, under what conditions is the information disclosed, where and how it is disclosed, to whom it is intended to be communicated, and how it is disclosed, and how to ensure the anonymity of the publisher 60-1. For example, how does the abstract source of information publisher 60-1, as anonymity, remain anonymous when guaranteed anonymity, and how to manage it so that information once published is not illegally distributed? .

Secondly, it is a method of delivering the disclosed information to suppliers 60-3 of goods or services and mediating compensation. How will a group of service providers 60-3 be formed, communicated in some way, exclude certain suppliers 60-3, and the supply of suppliers 60-3 with respect to the information disclosed in the above manner? How to measure reliability and how to reflect it in the selection of suppliers 60-3 in e-commerce, where suppliers 60-3 pay some compensation for the information disclosed by information publishers 60-1. How to take it, how to distribute it.

Third, a method of conveying the intention of supply of the suppliers 60-3 to the information publishers 60-1 and mediating the reward. For the specific method and medium by which the suppliers 60-3 express their intention of supply, what process of compensation will be delivered to each medium, and how will the profits generated from this process be distributed? Where and how should the cyber space communicate the intent of supply, what devices should be attached to it, what are the relationships between them if there are multiple mediators of this process and how they interact It is about doing.

Fourth, it is a method for analyzing the process of information disclosure and commerce of information publishers 60-1 in time, and deriving reliability of information disclosure and mediating it for reward. How to measure actual consumption of disclosure, how and how to derive confidence in actual consumption in some cases, how to mediate the level of trust in compensation, to what level How to combine the disclosure and trust of one's own information, how to transfer that trust to suppliers 60-3, and how rewards will be accumulated and managed.

Fifth, how to generate independent e-commerce with monetary non-monetary value accumulated through compensation. How to inform the public (60-1) of the accumulated monetary non-monetary value, what is the specific method of generating e-commerce, how the recommendation process will work, and how the monetary non-monetary value is accumulated It is about how to exchange and distribute it through the market.

Sixth, how to do selective ads, measure the effectiveness of advertisements, and what can be done through this data. Unlike conventional advertising, it is about the process and method of generating selected ads, and through this, what kind of target marketing can be done, what is the method of mediating, and according to the nature of information disclosure or consumption. It is about what kind of community (community community) can be created for the child (60-1), what can be done by applying the idea of the present invention as the community unit, including the beta test group, What value is generated through the measurement data, how is the distribution of rewards generated through this data, and what data can be derived through various sorting devices of self-information and advertising and e-commerce processes? What value will be created if and when it is analyzed spatially.

[Configuration and Function of Invention]

Definition of Terms

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDDs), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization is the interaction of digital content online and offline with computer users, so that the content online and offline can be connected, combined, merged, and exchanged. It is a method provided to a computer user through a process of reorganization or transfer.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the compensation management program includes a role that the advertisement management program plays, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various information is mediated. The advertisement indicating contents are any indicators (strings, numbers, A comprehensive definition of visually visible and discernible items such as pictures, videos, files, and photographic images), and the advertising content is linked or combined with the content. Says the content that connects.

The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Purchase and Non-Purchase Information

The information that is disclosed is largely divided into purchase information and non-purchase information.

Purchasing information is any information about a product, service, or other object of commerce that is related to consumption expenditure. This includes all information about the product or service to be purchased itself, the supplier 60-3 of the product or service desired by the publisher 60-1, and the conditions of purchase. The various conditions include payment terms, delivery status, whether they are regionally based goods or services, AS related conditions and any additional information relating to commerce targeting various goods or services. In addition, this information may include a list of past purchase records, current possessions, recent purchase records, and future planned purchase items as information related to goods or services over time. Of course, the advertising management program may be involved in the release of all information. Information on a field of interest for a product or service may be classified as purchase information.

Non-purchasing information is all information except public information that includes general information such as life patterns, interests, hobbies, future hopes, one's occupation, what you want to do, and what you own (including money). .

Information Disclosure (60-1)

The information publisher 60-1 may be an individual (speaking a natural person), a group (a group of persons or property including an unincorporated division, a foundation, a union), a corporation (a legal person including a commercial company), and the like. . These may be represented by one ID. An individual, group, or company can have multiple IDs, and if the ID establishes a 1: 1 correspondence with an individual, group, or company, the ID is the individual, group, or company's information disclosure party (60-1). Can be

In addition, the information publisher 60-1 becomes a consumer if the buyer is in the position of the buyer with respect to a product or a service, and becomes the supplier 60-3 if he is the supplier. The information publisher 60-1 may go through a registration process with respect to the advertisement management program or the information management center 60-2.

Provider (60-3)

The supplier 60-3 as the supplier 60-3 of the advertising content refers to the subject of the advertisement. Since the subject of the advertisement may be the producer of the product or service, and the distributor and the end seller of the product or service, the subject of the advertisement may be the supplier of the advertisement content 60-3.

Goods or services

A product or service is a product or service that is the subject of a transaction and is not limited to a product in merchandise. This concept includes bonds and various rights, such as gift certificates, service use rights, which can be broadly exchanged with goods or services.

Example of Information Disclosure

The following is an example.

With respect to the subject of television, it is possible to disclose by adding information on suppliers 60-3 such as various conditions or brands such as desired performance and price range, preferred options, and delivery relations.

In addition, information may be provided about life patterns (primary disclosure of information on consumption), or general purchasing tendencies of one's own or life patterns reflecting this. For example, he lives in Sillim-dong and gets a haircut every three weeks, providing information about how this cycle is currently going. And there may be disclosures of interests, although it is not determined that you will buy something right now, but you are interested in a particular field, you currently own a product related to that field, and in particular, Provide information. ￦

For example, he is very interested in digital appliances, and information such as housing type, family status, income, etc. is disclosed, and he currently owns a computer, laptop, mp2 player, digital camera, etc. The date of purchase, the current status of the product, and the information you want to buy the next time you buy a digital home appliance are provided. This information is provided to a variety of digital consumer electronics companies, each of which analyzes the current status of consumers who publish the information, provides news that informs the latest trends in the field, introduces new products, and It predicts the item to be purchased and provides an advertisement of the product introduction.

Where information is released

Virtual space on the network for multiple publishers 60-1

Since there is a virtual space on the network that collects the information published by the plurality of information publishers 60-1, the information publisher 60-1 can send the information disclosed by the information publishers 60-1 to it. How to send information is as follows. First, an electronic mail (text, sent by the information publisher 60-1 directly or by a program to which the information publisher 60-1 has control, is accepted by the information publisher 60-1. Anything that contains information such as audio, video, images, etc., is sent in the form of a transfer on the network in this term. Secondly, the website may display the information of the information publisher 60-1, which has been gathered, on the basis of the permission of the publisher 60-1 or, optionally, in the form of an e-mail, for other collection purposes (equivalent or higher than that of the website). E.g., or a separate website at any level, including the personal, group, corporate homepage or their respective email addresses. The virtual space on the network for the present plurality of publishers 60-1 may be the information management center 60-2 itself or a space provided by him. In this case, it is controlled by the information management center 60-2.

Virtual Space on the Network for a Single Publisher 60-1 Individuals, organizations, and corporations may have their own information disclosure space. This space is essentially different from the space for multiple publishers 60-1 above in that only their own information can be published. In this space, an outside entity can enter and view public information for a fee or for free, and the information to be disclosed can be obtained with the permission of the information publisher 60-1, or automatically or optionally, a number of other publishers 60-1. There may be a function to transmit to the virtual space on the network for. This may be particularly useful in companies, such as where demand for multiple goods or services arises. The virtual space on the network for this singular publisher 60-1 may be the information management center 60-2 itself or a space provided by him. In this case, it is controlled by the information management center 60-2.

Conditions of information disclosure

The publisher 60-1 of the information may set the conditions of information disclosure for all of the information provided by each individual or for each individual information, and this condition may change according to the passage of time and the situation.

Stage of Information Disclosure

If the information of the information publisher 60-1 is multifaceted and hierarchical, there may be stages in the disclosure of such information, and information without a certain level may not be disclosed arbitrarily without the consent or consent of the information publisher 60-1. have.

Information Management Center (60-2)

The place (including the virtual space, the program and the computer server) which manages the information of the information publisher 60-1 is called the information management center 60-2.

Configuration of Network Information Management Center 60-2 and Network System (FIG. 60) The information management center 60-2 is constituted by some or all of the following processing routines, DBs, processing modules, devices, and the like.

First, it interacts with the publisher (60-1). Register the publisher (60-1) to give an identifier, etc., and later authenticates when the publisher (60-1) approaches the information management center (60-2), and with the publisher (60-1) Related to this are routines 60-13 that manage overall security.

Second, there is a DB processing routine (60-14) that DBizes the information of the publisher (60-1), and is responsible for creating, deleting, updating, accessing, and processing the DB and the information contained therein. There is an information DB 60-4 of the publisher 60-1 in which the overall data of 60-1 is stored.

Third, there is an information management center 60-2 main server 60-10 including an information management main processing routine. This governs the processing of part or all of the information management center 60-2, and has various DBs necessary for the processing.

Fourth, there is a credit evaluation routine 60-15, which collects, analyzes, and processes aggregate information derived from the interaction of the publisher 60-1 with the supplier's 60-3's information management center 60-2. The credit rating process, such as the reliability of the publisher (60-1) and the supplier (60-3), trust rating is performed.

Fifth, the e-commerce management routine 60-8. The information management center 60-2 directly serves as the subject of e-commerce or exists for interworking with external e-commerce companies 60-3c and 60-12 to handle the overall business related to e-commerce.

Sixth, any compensation related processing that occurs for all the information managed by the information management center 60-2 with the compensation process processing routine 60-5 takes place here. This routine is essentially involved in the compensation management program (60-5), may include an advertising management program.

Seventh, when billing or compensation is mediated in the information processing center as billing data DB 60-7, this billing data DB 60-7 is managed. This includes managing the accounts of each provider 60-3 and publisher 60-1.

Eighth, when the external provider 60-3 or the publisher 60-1 accesses information other than the self disclosure information to the DB access routine 60-16, it manages this.

Ninth, the registration, authentication, and security routines of the provider 60-3 are the parts that interact with the supplier 60-3. The provider 60-3 is registered to give an identifier and the like, and later authenticated when the supplier 60-3 approaches the information management center 60-2, There are routines 60-13 to manage security. Tenth, the publisher (60-1) of the publisher (60-1), including the DB processing routines that DB the information of the provider 60-3, and responsible for creating, deleting, updating, accessing, and processing the DB and the information contained therein. There is a publisher database (60-4) where the aggregate data is stored. This information management center 60-2 performs the following functions.

Registration of information publisher 60-1

Registration of the information publisher 60-1 can be made. The information publisher 60-1 enters certain information into the information management center 60-2 by the contractual relationship or his choice, which is legal in order to obtain an identifier that maintains the identity with itself, and obtains the identifier. Can be. The information publisher 60-1 can acquire a plurality of identifiers, and the information management center 60-2 manages the information of the information publisher 60-1 in units of identifiers.

Maintain Anonymity and Abstract Sources

Any personal information of the information publisher 60-1 may be disclosed or may be managed anonymously. In the case of disclosure, various problems occur, but it may be allowed if the information publisher 60-1 desires it.

The concept of abstract origin refers to an anonymous entity in which a person with a specific identifier does not know the specific real name or actual personal information, but there is a one-to-one correspondence with the identifier. Say. The concept of a source means that some information comes from someone with a certain identifier. That is, when the information is anonymously disclosed, the information management center 60-2 does not disclose the real name of the information publisher 60-1, but distributes the information at the level of identity identified through the identifier.

Only the identifier is known to the outside, and various information of the supplier 60-3 coming to the identifier is processed by the information management center 60-2, or through the process of filtering or filtering. You can reach

Secondary identifier

It demonstrates centering on FIG.

If only the identity is maintained, the information processing center assigns another identifier (referred to as the secondary identifier) corresponding to the identifier (primary identifier) (63-4) and assigns the secondary identifier to the information of the information publisher 60-1. It may also be made public (63-5). At this time, the provider 60-3 transmits the information to the secondary identifier (63-6), and the information management center 60-2 transmits the information to the primary identifier recognized as the secondary identifier. (63-7) By extending this concept, a plurality of identifiers can be introduced as long as the identity is recognized, and information on the primary identifiers for the plurality of identifiers is managed by the information management center 60-2. The multiple identifier concept prevents the provider 60-3 from contacting the information publisher 60-1 directly without the information management center 60-2.

Floating identifier

The secondary identifier may be variable, which is called a floating identifier. Since the information disclosure of the information publisher 60-1 is in identifier units, the suppliers 60-3 can collect the behavior information of the identifier when the method disclosed in the present invention continues to be executed and the owner of the identifier. The degree of grasp is increased. In this case, the disclosure of the information of the identifier is less fresh and the value is lower because the suppliers 60-3 try to pay less for the information as they know and understand. This is the same logic as the inclination to pay less for information suppliers 60-3 (publishers 60-1), the more the consumer (advertiser) of the information knows about a particular chunk of information. to be. Therefore, if the secondary identifier is also unchanged and old, records are accumulated outside the information management center 60-2 for the person who uses the secondary identifier, which indicates the value of information disclosure in the name of the secondary identifier. Drop, and less compensation occurs.

Therefore, a need arises to change the secondary identifier from time to time. However, no matter how often the secondary identifier changes externally, the information management center 60-2 or the advertisement management program always maintains a 1: 1 correspondence, i.e., identity, between the identifier and the information publisher 60-1. Can be. That is, they behave differently externally but internally always exist as the same subject. Reliability and confidence ratings are identified in response to internal entities.

Anonymity Protection and Spam Protection

When the address of the e-mail of the information publisher 60-1 is made public, it is usual for a huge number of spam-like advertisement mails to come. Prohibit large amounts of advertising so that the supplier 60-3 cannot send spam-like advertisement mails to an unspecified number of consumers, and the advertisements can only be made in the form of a response to the published information, Advertisements provided must be through the web site's management program or administrator. For example, suppose a list of purchase information or non-purchase information disclosed by the consumer is provided to the supplier 60-3 in the form of a bulletin board or a directory. The supplier 60-3 can grasp the contents of the disclosed or non-purchased information, but cannot know the exact identity (name, address, telephone number, e-mail address) of the consumer who disclosed the information. Direct contact with the consumer is not possible. When an advertisement is provided for the information viewed and grasped by the supplier 60-3, the advertisement is delivered to the administrator of the website. The delivered advertisements are analyzed for conformity with the public information of the consumer, and the ads that may be damaged in terms of time and network connection costs are filtered out if the consumer does not care or the contents are excessively poor. It is later delivered to the consumer.

Presence location and operation time of compensation management program 60-5

Regarding the disclosure of information, the reward management program 60-5 (which may be a separate program depending on the present situation and the present location, but shares the characteristics of the reward management. May be present in some or all of the following places:

First, it may exist in the terminal of the information publisher 60-1 when sending its public information to the information management center 60-2 in the name of the identifier. In other words, the information management program 60-17 can be paid for a fee or free of charge as the information disclosure itself. At this time, the advertisement management program of the publisher 60-1 is the compensation management program 60-5. It can also play a role.

Second, the information management center 60-2 requests the information of the information publisher 60-1, including the supplier 60-3 of the goods or services, to the information (hereinafter referred to as 'provider 60-3'). To the information management center 60-2, the information management center 60-2 can receive the compensation from the supplier 60-3, and distribute the compensation to the information publisher 60-1. I can do it.

Third, if the provider 60-3 sends various information and advertisements about goods or services to the virtual space corresponding to the primary identifier (for example, the e-mail address of the publisher 60-1, etc.) 1 It may exist at the entrance to the virtual space of the car identifier (ie, if it does not provide a certain reward, an e-mail address corresponding to that identifier may refuse to receive e-mail sent by the suppliers 60-3. That is, the content sent by the provider 60-3 may not enter the virtual space of the primary identifier without constant compensation. This control may be undertaken by the information management center 60-2. That is, in the case where the information management center 60-2 gives the virtual space corresponding to the primary identifier, the information management center 60-2 only primaryizes the contents of the suppliers 60-3 when there is a certain reward. This is especially useful when the information management center 60-2 provides this virtual space.

Fourth, if the supplier 60-3 sends various information and advertisements about goods or services to the virtual space corresponding to the secondary identifier (for example, the e-mail address of the publisher 60-1, etc.) 1 It may exist at the entrance to the virtual space of the car identifier (ie, if it does not provide a certain reward, an e-mail address corresponding to that identifier may refuse to receive e-mail sent by the suppliers 60-3. That is, the content sent by the provider 60-3 may not enter the virtual space of the secondary identifier without constant compensation. This control may be undertaken by the information management center 60-2. That is, when the information management center 60-2 grants the virtual space corresponding to the secondary identifier, the information management center 60-2 secondaryly displays the contents of the providers 60-3 only when there is a certain reward. This is especially useful when the information management center 60-2 provides this virtual space.

Fifth, the compensation management program 60-5 may operate when the information management center 60-2 sends information or advertisement received from the supplier 60-3 to the virtual space corresponding to the primary identifier.

Prevention of fraudulent circulation of public information

The concept of compensation management program 60-5 starts in the spirit that information released in the modern age of information itself is valuable, and that some or all of the information must be returned to information publisher 60-1. Therefore, the existence of this program is further needed to prevent fraudulent circulation of public information. To this end, the information management program 60-17 may perform the following functions. Expose minimal information about the information publisher 60-1 or the information that is disclosed, or distribute the information by tagging the attributes of the publisher 60-1 or the information that is disclosed In the case where the details are desired, all or part of the information will be opened only if certain compensation is given to the information. That is, it divides the information into an identification part and a main body part, distributes it by attaching an identification part to a main body part, the supplier 60-3 recognizes an identification part, and sends the intention indication of compensation to the information management center 60-2, The management center 60-2 provides the supplier 60-3 with a key to open the body part of the information, and the supplier 60-3 can use the key to browse the body part of the information. do.

By utilizing the concept of a secondary identifier, even if the supplier 60-3 distributes the information to a third party, the third party cannot know the primary identifier corresponding to the secondary identifier, Existing individuals, groups, and legal entities are not known, and the value of the information distributed is greatly reduced.

Directory and search of published information

The information management center 60-2 introduces a directory system as a search site such as www.yahoo.com for information on the products or services of the information publisher 60-1, and organizes the products or services. Information about the demand for the service may be presented (it may be in the information database of the publisher 60-1). Information about the demand for this search site may be provided by the information publishers 60-1. If the information management center 60-2 receives the information of the information publisher 60-1, the subdirectory corresponding to its public information may be inputted. It may also be generated by receiving input from publisher 60-1 corresponding to the input field. Of course, the publisher 60-1 may select a string input method instead of a field correspondence method. In this case, the information management center 60-2 may present the string as it is in the board method, or tag it. You can parse the string and save it so that the field concept is applied.

In this case, the concept of a search engine may be introduced, and the supplier 60-3 may find information about the consumers by inputting types, conditions, regions, and the like. This is a concept corresponding to the existing search sites are made based on the information of the provider 60-3 of the information, goods or services. In addition, the publishers 60-1 may search for under what conditions other publishers 60-1 disclose the same similar goods or services as theirs.

How to deliver to the suppliers 60-3 and mediate rewards

Presence Form of Suppliers 60-3

The existence forms of the suppliers 60-3 (the same concept as the consumers of the information. The same or more than the same through the information) are as follows.

First, a person, a group, a corporation, etc. that supply a product or a service exist on its own, and a representative or a representative thereof exists online. At this time, the information is transmitted to the supplier 60-3 (including a representative and a representative, as follows) by way of electronic mail.

Second, first, there are no individuals, organizations, corporations, etc. that supply goods or services online. At this time, the information transmission method sends the information in a manner that operates in each communication means through the usual communication means such as fax, telephone, mail. In this case, compensation may be applied to a flat rate, a fixed rate plan, a performance payment plan, or a gross amount plan.

Third, the suppliers 60-3 form a group. These groups of suppliers 60-3 include those in which two or more individuals, groups, and legal entities exist in groups while maintaining the attributes of the suppliers 60-3 (represented by IDs as military units on the network). Say). This can be more usefully applied to groups of experts in supply, groups of people with special functions, groups of people with special attributes. In other words, if there is an information publisher (60-1) who wants web related consulting, a typical example is that web consultants are grouped as a virtual identifier and receive orders while responding to the needs of the consumer. . In this case, the information may be disclosed inside the group of suppliers 60-3 (internal bulletin boards, etc.), and the compensation may be made by the military unit itself or a member of the group who wishes to relate to the information disclosed.

This is especially useful when the concept of community is applied. Numerous communities or newsgroups existing on the network may be providers of information 60-3 that a good product or service or publisher 60-1 needs.

Fourth, the supplier 60-3 may access the virtual space (including the information management center 60-2) in which the information is published and obtain the information. This approach may require a certain amount of compensation for the approach itself, which may be a flat rate, a fixed rate, or a total amount. In this case, the inventive idea discussed in the above-mentioned prevention of fraudulent distribution of public information can be applied. That is, in order to view more than the information basically disclosed, a more rewarding scheme may be applied.

Fifth, there is a case where information is delivered by restricting the supplier 60-3 to a specific supplier 60-3. In capitalist societies there is essentially competition in the supply process, so there can be multiple suppliers 60-3 for a single demand. At this time, the information management center 60-2, the information management program 60-17, or the advertisement management program sends only to the public when the publisher 60-1 specifies the conditions of the supplier 60-3, It can be sent only to a range similar to that, and even if the publisher 60-1 does not specify a condition, the information can be disclosed only to a certain party by its own policy or contractual relationship.

Registration and access of supplier 60-3

Enrollment

The supplier 60-3 may go through the registration process of the supplier 60-3 in relation to the information management center 60-2. (66-1) In this registration process, the identifier of the supplier 60-3 is obtained. , Basic information about the supplier 60-3, various conditions under contract, and the like may exist. The provider 60-3 can access the information management center 60-2 through an robot program in an electronic question and answer manner.

Provider DB (60-11)

The information management center 60-2 receives the registration of the supplier 60-3 in order to effectively match the supplier 60-3 to the information of the publisher 60-1, and organizes the supplier 60-3 in a systematic manner. Can be managed by The registration of the supplier 60-3 reflects the characteristics of each supplier 60-3, and the registered data is stored in the supplier DB 60-11. (66-2) FIG. 65 is a simplified supplier DB. (60-11) is an example.

First, each provider 60-3 inputs the following information to the information management center 60-2 in order to form the supplier DB 60-11.

Various information about goods or services that each supplier 60-3 can supply. This information includes the name of the product, the model name, the manufacturer of each product, the name of the service, the type of each detailed service (eg the so-called service menu), and the license-related information held by the service provider. Or selectively enter all information about the supply of goods or services supplied by the supplier 60-3, such as price, terms of payment, discount, AS, location of the supplier 60-3, terms of supply, expiration date, etc. do.

Second, the information management center 60-2 forms the supplier DB 60-11 based on the information input from each of the suppliers 60-3.

Third, the information management center 60-2 allows each supplier 60-3 to update its own supply information, and updates the supplier DB 60-11 when the update information is input. 66-2)

Delivering information of the publishers 60-1 to the provider 60-3

In addition, the information of the providers 60-3 may be classified hierarchically and multi-faceted in a directory structure and disclosed to the information publisher 60-1 or the general public. In this case, the information of the suppliers 60-3 may be provided with information such as the credit rating and ranking of the suppliers 60-3, press releases of other media, evaluation of consumer organizations, and the like. The registration and hierarchical multiple classification of suppliers 60-3 enables the systematic delivery of information of consumers.

Describe this delivery process.

First, the information management center 60-2 extracts information of the supplier 60-3 corresponding to the disclosure information of the publisher 60-1 (66-5), and uses this information to the supplier 60-3. Matching process with computer supply information DB 60-18 (66-6). At this time, it is determined whether the condition of compensation or the like and the supplier 60-3 receive the information (66-7), and then the information is transmitted to the supplier 60-3 (66-8).

Second, when the supplier 60-3 accepts the compensation policy and accepts the information of the publisher 60-1, a contract for information disclosure is established.

At this time, the information management center 60-2 can present the information of the publisher 60-1 to only one specific supplier 60-3 when the provider 60-3 makes special conditions. The above process may be performed by the supplier 60-3 or by selection.

Credit rating of supplier 60-3

If the supplier 60-3 has an identifier (including a website, personal name, organization name or legal name), the information publisher (for the goods or services or information or advertisements supplied by the supplier 60-3) ( 60-1) can be accumulated over time based on the identifier. That is, the consumers can input the evaluation information to the information management center 60-2 with respect to the supply of the supplier 60-3 with the specific identifier, and the information management center 60-2 can store the temporal accumulation of this evaluation. The results of the analysis and statistical processing can be used to evaluate and grade the credit of each supplier (60-3). This rating may be particularly useful when the goods or services are not standardized, i.e., where the goods or services differ greatly from supplier 60-3. That is, when the information management center 60-2 transmits the public information to the supplier 60-3, the information evaluation center 60-2 may exclude the supplier 60-3 having a low rating or credit rating, or may request higher compensation. When the information management center 60-2 provides the materning service of the supplier 60-3, which finds the supplier 60-3 to the 60-1, excludes them or exceeds the predetermined standard. Selecting (60-3) alone, or presenting a rating or credit rating, allows consumers to be one of the criteria when selecting a supplier (60-3). This may be particularly useful for 1: 1 interpersonal services such as tutoring.

How the information management center 60-2 becomes a supplier of advertisements 60-3 The information management center 60-2 can be an advertising agent as a subject. In other words, the publishers 60-1 and the information management center 60-2 act as publishers 60-1 and suppliers 60-3 with each other. That is, the information management center 60-2 finds advertisements of the suppliers 60-3 of goods or services as the subject of the contract, not as a simple passing device, and collects and sorts them to the public. -1) to deliver advertising. The configuration of the invention for this process is exactly the same as the information management center 60-2 taking the place of the supplier 60-3. This process is particularly useful when the information management center 60-2 operates a shopping mall or the like to directly become a subject of electronic commerce.

To become a supplier 60-3, the following process is required.

First, the information of the publishers 60-1 can be systematically selected, classified, collected and made into a DB, and the information can be disclosed.

Second, it delivers this information to advertisers to collect advertising.

How to convey an indication of the supply of suppliers 60-3 to information publishers 60-1 and mediate compensation

Types of providers 60-3 indicate their intention to supply

In order to express the intention of supply of the suppliers 60-3, if the concept of civil law is largely applied, there is an incentive and subscription of subscription.

Since the offer indicates the intention to contract by specifying various specific conditions for the establishment of the contract, a contract with legal effect is concluded as soon as the publisher 60-1 expresses the intention to accept the offer. If the condition is not specifically indicated, and the supplier 60-3 indicates the intention of acceptance, the intention to approve the supplier 60-3 becomes an offer, and the supplier 60-3 again agrees. When the indication reaches the supplier 60-3, a contract is established. Most advertising content is an incentive for subscription, and this specification expresses it as a term of intention of supply without largely distinguishing both.

Specific ways for suppliers 60-3 to express their intention of supply

The specific method for the suppliers 60-3 to express their intention of supply online is as follows.

First, a case of directly informing the information publisher 60-1 of supply. Information publisher 60-1 may be an existing individual, group, corporation, or may be an abstract source as an anonymous entity corresponding to an identifier. At this time, if the information publisher 60-1 has the compensation management program 60-5, it can go through the electronic Q & A with the compensation management program 60-5, and supply it after the contract for compensation is concluded. Indication can be delivered. If there is no compensation management program 60-5, the information publisher 60-1 can directly indicate the intention of supply.

Second, the intention to supply the identifier to the identifier through the information management center 60-2. That is, since the information management center 60-2 manages more than the secondary identifiers, the disclosure of the information goes out with the names of these secondary identifiers, so that the supplier 60-3 makes these secondary identifiers express their intention of supply. This is delivered to the information management center 60-2. This process can also be viewed as an intention to supply the information management center 60-2 to a person corresponding to the identifier. Of course, all or part of each step of this process may include a process of mediating a reward, so that the indication of the intention can be communicated only after passing the compensation process.

How to convey an indication of the supply of suppliers 60-3 to information publishers 60-1 and mediate compensation

One method of conveying an indication of the supply of the suppliers 60-3 to the information publishers 60-1 and mediating the reward may be as follows. This is illustrated well in FIG. This process is first performed by the supplier (60-3) receiving the information of the publisher (60-1) through the information management center (60-2) (67-1), second, of the supplier (60-3) Step (67-2) of preparing content (including advertising content) indicating the intention of supplying and preparing to transmit the previously prepared one, and thirdly, with the publisher 60-1 without the intervention of the information management center 60-2. (67-5) transmitting the intention indication of supply to the publisher (60-1) upon condition consultation and condition achievement, and information management center (60-2) upon condition consultation with the information management center 60-2 and condition achievement (67-4) and (5) after the information management center 60-2 transmits to the publisher 60-1 by the information management center 60-2, and the fifth time after these steps. -1) to the provider (60-3) the intention of supply and delivery of the content (67-6).

Specific media advertisements in which the suppliers 60-3 express their intention to supply means any action, including the provision of information which the supplier 60-3 of the goods or services promotes the purchase or use of their goods or services. Say. The suppliers 60-3 may indicate the intention of supply to the information publishers 60-1 through the following media.

First is through email online. The contents of the e-mail may include advertising content (e catalogs, product or service introductions, voice, text, images, video, sound, etc.) that are provided online or offline for the product or service. Any material to facilitate the gradient or use of the goods or services, including evaluation information, press releases and related materials, etc. of the goods or services evaluated by the advertising, the press or various organizations to which they are combined) It refers to any digital content delivered to publishers 60-1 to indicate their intention of supply, including various restrictions, contracts, and the like. That is, the digital content including the advertisement content encompasses all information delivery methods such as text, image, video, and sound.

Second, the intention of supply can be expressed through the offline method. Off-line communication is an advertising content about a product or service (such as a catalog of the product or service, a letter of introduction of the product or service, Voice, text, image, video, and sound provided for the product or service online or offline, and any medium in which the advertisements are combined in such a manner as to deliver the advertisement (paper such as voice or sound cannot be a medium). ), Any data intended to facilitate the gradient or use of the goods or services, including evaluation information, press releases and related materials, etc. of the goods or services evaluated by the media or various organizations), conditions, timing and restrictions of supply. Any goods made to indicate the intention of supply, including elements and contracts; or It refers to a method for delivering a service related to the content publisher (60-1).

Compensation Process by Media

The technique of analyzing consumer's purchasing behavior and using it for marketing has historically been applied and data mining, CRM, etc. are applied, but their accuracy is not comparable to the consumer's direct disclosure of their information. . Therefore, when the providers 60-3 find out that a particular consumer is willing to purchase a specific product or service, the suppliers 60-3 can perform a variety of actions for target marketing. In this case, the effect of advertisement is incomparably large because the probability of providing information about the goods or services leads to the purchase or use of the goods or services. Since ordinary advertisements were indiscriminately sprayed on an unspecified number without asking whether the goods or services were intentionally purchased, the probability of purchase or use was extremely low, which was the ultimate inefficient behavior.

In addition, when purchases through advertisements were made, there was no knowledge of which consumers were consumed by which consumers or what attributes, and only the sum of the consumptions. A separate investigation would have required extra time and money. Therefore, the systematic and precise analysis of the relationship between advertisement and consumption could not be derived, which resulted in the foolishness of subsequent advertising behaviors repeating previous irrationalities and inefficiencies.

Therefore, by utilizing the idea of the present invention, the target advertisement is possible, so that the effect of the advertisement acting on the unit information publishers 60-1 increases, so that the advertiser can pay an expensive advertisement fee. This is especially true when the prospective buyers' information disclosure leads to purchase and the reliability of the information disclosure is high. If the advertisement fee is provided to the information publishers 60-1, the information publishers 60-1 may earn a profit, and advertisers do not waste advertising costs in a useless place, thereby generating a good profit.

In addition, suppliers 60-3 of goods or services generate a constant profit on their supply. This profit includes the marketing costs. In the case of a typical coffee shop, when a consumption occurs, profits of 80% or more of the cost remain. Therefore, if one person drinks more coffee, the owner of the coffee shop will make a profit of sales * 0.8, and he may offer discounts or other rewards to guests for some of his profits in this range.

A simple example to which the inventive idea of the present invention is applied is as follows. Suppose a person named Hong Gil-dong, who lives in 9-dong, Sinrim-dong, Gwanak-gu, wants to dye his hair this Saturday afternoon, and there are 10 salons that supply dyeing services to 9-dong, Sinrim, each of which is connected to a network. Suppose the dyeing cost is 20,000 won, of which the cost share is 5,000 won. If 8 beauty salons in Sinrim 9-dong advertised to Hong Gil-dong, and Hong Gil-dong selected one of these 8 companies and dyed them, one of them would earn 15,000 won from Hong-gil-dong, so they would get a 20% discount to Hong-gil-dong. Discount amount 4,000 won). In addition, the rest of the companies dyeing is also repeatable over time, and Hong Gil-dong is likely to come to his store in the future, so the advertising activities for Hong-gil-dong have a strong target advertising properties. In other words, the effect of advertising is much higher than indiscriminate advertising to people who are totally indifferent to dyeing, such as Lim Kwak Jeong and Jeon Woo Chi, who live in Sinrim 9-dong. At this time, Hong Kil-dong will drive a meaningless advertising expenses spent on Lim Kwak-jeong, Jeon-uchi, etc., so that the beauty salon will not lose much. In other words, Hong Gil-dong has the benefit of receiving advertising costs and discounts by disclosing his / her information, and since the target advertisement was also performed by the beauty salon, the advertising cost was effectively executed, and Hong Gil-dong was highly likely to come and dye his company. Expected profits can be enjoyed, and businesses that actually come to their shops and sell dyeing services will enjoy a net profit of 11,000 won (20,000 (original fee)-4,000 (discount) -5,000 (cost)) through advertising. You will enjoy all the benefits.

Therefore, in the e-commerce process to which the present invention is applied, the rewards are largely rewarded according to the disclosure itself, rewards related to the substantial amount of reduced advertising costs (hereinafter referred to as 'advertising costs compensation amount') and the amount saved in the discount process (hereinafter 'discount amount') This is called).

How rewards are made online

The process of rewarding online can be divided into the process of paying only the advertising cost compensation, the process of having a discount only, and the process of combining the advertising cost compensation with the discount.

Process of paying only advertising fee

The process of paying the advertising fee compensation is as follows. The process after the information of the information publisher 60-1 reaches the supplier 60-3 will be described in detail. The entire process is the process of this process and the process until the information reaches the supplier 60-3. Are combined.

First, a process in which the supplier 60-3 sends an advertisement or the like of the supplier 60-3 of the product or service to the information publisher 60-1 online. In this process, when there is no compensation management program 60-5 at the publisher 60-1, discount related information such as a discount coupon for mediating a reward may be provided.

If you have a compensation management program (60-5)

Second, there is a compensation management program (60-5) in the above process. The supplier 60-3 inquires and responds to the advertisement management conditions 60-5 of the publisher 60-1 on the advertisements and the provision conditions including the compensation of the advertisements electronically. When a contract for the provision of the advertisement is established, the advertisement is delivered into the virtual space of the publisher 60-1. In this process, the reward may be monetary or non-monetary and the reward may be deposited in the account of the information publisher 60-1, or in the account of the publisher 60-1 under the control of the information management center 60-2. Can be. The money may be prepaid or postpaid.

Composition and Function in Prepayment

In the case of a prepayment, the supplier 60-3 first deposits the compensation into the account of the publisher 60-1, and when the deposited information reaches the compensation management program 60-5, the compensation management program 60-5. The advertisement is delivered to the virtual space of the publisher 60-1 by passing the advertisement of the supplier 60-3. Since the provider 60-3 pays the reward on the premise that the publisher 60-1 sees the advertisement, the condition that the publisher 60-1 is audiovisual for the advertisement (conditions include audiovisual or not, There may be various conditions such as audiovisual time, etc.). To do this, the amount of compensation must be temporarily deposited into a third account, and information that the information publisher 60-1 has audiovisually visualized the advertisement to a certain degree of condition fulfillment must be communicated to the third party's account. Reward amount related to the level that satisfies may be delivered to the publisher (60-1). If there is any remaining compensation amount, the third party may manage or collect the payment to the supplier 60-3 at a time. This third account can be managed by the information management center 60-2.

Conditional Compensation Support

This conditional compensation amount support is more meaningful when the user is audiovisual for a number of advertisements and a substantial purchase or use of any of the goods or services has occurred. Because, from the advertiser's point of view, the consumption of the product or service of one of the advertisers of the same kind of advertising means that the information of the information publisher 60-1 can be trusted, and secondly, for the purpose of advertising compensation only. This is because the information publisher 60-1 can walk. Third, the consumer 60-1 who has consumed is likely to consume his or her own goods or services that supply the same kind of goods or services in the future.

Configure for Conditional Compensation

The configuration for this is as follows. It is necessary to confirm the consumption of any one or more of the advertisement products or services of the singular or plural advertisements provided by the information publisher 60-1. The following steps are required for verification. First, if the consumption of the publisher 60-1 is developed through the information management center 60-2, the information management center 60-2 checks whether the consumer has final consumption and confirms the consumption. I can tell you how to do it. Second, when the supplier 60-3 is paid for goods or services, it can inform the process of confirmation of its consumption. Third, if only payment is made through the information management center 60-2, this can be confirmed in this process.

If the consumption is confirmed, the publisher 60-1 is compensated for the exposure of the product or service, or the advertisement exposure subject to the consumption of the product or service of its own but not the same supplier 60-3. Can provide This is particularly useful when the reward is deposited in a third account, and consumption checks may provide additional rewards to the publisher 60-1 as the effectiveness of the advertisement is even greater.

If you postpay

In the case of postpay, in the above process, the confirmation of audio-visual status of the advertisement, the consumption of the sender of the advertisement occurs, and the consumption information of the advertisement of the specific supplier 60-3 occurs. Deliver to and receive compensation from supplier 60-3. This process may be performed by the information management center 60-2 on behalf of the individual publisher 60-1, and when the advertisement is delivered through the information management center 60-2, the information management center 60-2. May receive rewards from suppliers 60-3 and deliver all or part of them to publishers 60-1.

Period, unit, time at which the reward is delivered

If the absolute amount of compensation for the advertisement is not large, the actual reward delivery process may occur when one week, one month unit, or more than a predetermined amount is accumulated. If compensation occurs through the information management center 60-2, a compensation is made between the information management center 60-2 and the suppliers 60-3 to go to the publisher 60-1 between them. Taken in the form of a bond, the information management center 60-2 may first deliver the reward to the publisher 60-1 and then later collect it from the suppliers 60-3 in the form of the fulfillment of the bond. Alternatively, the information management center 60-2 may first receive a reward from the suppliers 60-3, and then later deliver the information to the publishers 60-1. In addition, even when the publishers 60-1 and the suppliers 60-3 directly deal with each other, the rewards of the sellers may not be delivered, but only when the rewards exceed a predetermined amount.

Delivery of compensation

The delivery of the above compensation may be of various types. Billing data DB 60-7 may intervene in the delivery of compensation. First, there may be a transfer in the form of a deposit into the individual account of the publisher 60-1. Second, there may be a transfer in the form of depositing into an individual account under the control of the publisher 60-1. Third, there may be a method of only temporarily storing information in the third account and delivering the information to the publishers 60-1. Fourth, the information management center 60-2 receives the deposit and deposits it in every case, or collects it into reality, or puts it in the account of the publisher 60-1, or of the information management center 60-2. There may be other means of delivery, such as putting it in an account under control and giving the right to withdraw the information by the information publisher 60-1.

Discount only process

The composition of the invention for a process in which only a discount exists online is as follows. The process after the information of the information publisher 60-1 reaches the supplier 60-3 will be described in detail. The entire process is the process of this process and the process until the information reaches the supplier 60-3. Are combined.

The presence of a discount presupposes the purchase of goods or services. Purchasing or using may have a certain time interval between receiving the advertisement and, in particular, there may be a validity period of the discount.

Information on the discount is usually provided by the supplier 60-3 of the product or service, but the person providing the advertisement to the publisher 60-1 or the information management center 60-2 is provided with the discount. Information may be inserted into the advertisement or made into a separate content and provided to the publisher 60-1.

Discount mediator

The supplier 60-3 may include discount mediators (including various contents, information or media, and conditions used in the discount and discount process), such as discount coupons and numbers for identifying the discount, in the advertisement. Can be inserted. If the publisher 60-1 expresses his / her intention to acquire this discount medium (for example, printing discount coupons, etc., and transferring the discount coupons to his or her account used for e-commerce), discount coupons Can be output as specific tangibles (prints, etc.) or can be moved to other spaces as intangible information.

As a way for the information about the information management center 60-2 to enter into this discount medium, when information such as advertisements is supplied to the publisher 60-1 through the information management center 60-2, the information management center ( How 60-2) inserts its information into the advertising content of the supplier 60-3 and includes information about the information management center 60-2 when the suppliers 60-3 produce the advertising content. Ad content can be produced.

The latter is described in detail as follows. First, when the payer of the publisher 60-1 is a mobile communication means such as a cellular phone, information about the discount carrier is stored in a storage space built in the mobile communication means when the intention of acquiring the acquisition by cable or wireless is indicated. This discount mediator can be used in the payment process using mobile communication. That is, when the information of the identifier of the payee is identified in the payment process through the mobile communication means, and when the identity of the payee identifier included in the discount medium is confirmed, the existence of the discount medium is determined by the output device or the payment of the mobile communication means. Only the discounted amount displayed on the terminal of the child and in which the discount process has occurred can be paid.

Second, if the incentive for the discount carrier is made, the discount carrier will be provided with identification information of the publisher (60-1) and the sender of the advertisement or the supplier (60-3) of the goods or services corresponding to the advertisement. It is sent to those with a close relationship (especially useful for chain stores). Later, when the publisher 60-1 purchases or uses the goods or services, the identification process of the publisher 60-1 is transmitted to the payment terminal of the person who received the discount mediator. Can happen.

Third, the discount medium is stored in the virtual space of the publisher 60-1. If the publisher 60-1 later purchases or uses a product or service, the publisher may take the discount mediator from the virtual space and use the discount medium. The above three processes can occur plurally or simultaneously.

This discount medium may contain information about the information management center 60-2. In other words, when interacting with the discount agent, the intention of the purchaser 60-1 may be transmitted to the information management center 60-2. That is, the information management center 60-2 may know that the publisher 60-1 intends to perform electronic commerce with respect to the supplier 60-3.

In addition, as a piece of information about the discount, the discount mediator may insert information indicating that authentication of the information management center 60-2 is required to receive the discount. In this case, a discount mediator including authentication is required for the discount, which can be issued by the information management center 60-2.

Discount mediator and information management center (60-2)

The information management center 60-2 may intervene in the discount process through the discount mediator. That is, when the publisher 60-1 and the supplier 60-3 are formed through the information management center 60-2, the information management center 60-2 may relay the electronic commerce again. The following process may occur when the publisher 60-1 makes an e-commerce transaction on the network through a discount mediator while purchasing a product or service of the supplier 60-3 (including reservation of purchase).

First, the publisher 60-1 expresses his intention to receive a discount for the discount carrier in the course of the electronic commerce.

Second, the information management center 60-2 confirms the intention of the publisher 60-1 and authenticates the discount to the discount mediator. The certification of the discount may be confirmed by inquiring the supplier 60-3, or may be performed within the range negotiated with the supplier 60-3 in advance.

Third, the information management center provides an authorized discount mediator 60-1. This provision may include the transmission of the publisher 60-1 on the network, the publisher 60-1's computer, in particular the publisher 60-1, to a portable information communication device, the publisher 60-. The discount mediator including the identification number of the card company's credit card, the card company's computer, the payment terminal of the supplier 60-3, the hard copy to the computer, the discount voucher, etc. And send them in the form of a file to make it available for hard copy by the publisher 60-1.

Fourth, the publisher 60-1 uses the authorized discount mediator for payment such as price. When provided to the virtual space of the publisher 60-1, the publisher 60-1 connects to the virtual space to obtain the authorized discount mediator, and if provided to the user's portable computer, the provider 60-1 from the computer. -3) provides the authorized discount mediator to the supplier 60-3 through transmission to the charging terminal. When sending to billing terminal or computer of supplier 60-3, grasp identification of publisher 60-1 (identification that publisher 60-1 is a legitimate owner or user of an authorized discount mediator). It can be used during billing or payment process.

When transferring to a computer of a card company such as a credit card used by the publisher 60-1, the following process is performed. First, information recorded on the credit card of the publisher 60-1 and information of the provider 60-3 (business registration number, etc.) through a computer or a payment terminal of the supplier 60-3, which is a credit card merchant. Is sent. Secondly, the card company's computer may identify the identity of the publisher 60-1 from the information of the publisher 60-1 sent from the merchant and the information about the authorized discount mediator sent from the information management center 60-2. Grasp that the publisher 60-1 is a legitimate owner or user of an authorized discount mediator). At this time, the computer of the card company may contact the information management center 60-2 and check whether there is an authorized discount mediator. Third, if the identity is identified, information about the identity is provided to the supplier 60-3. Fourth, a normal payment (as of March 26, 2001) proceeds at a discounted amount.

Optionally, information about the authorized discount mediator used for charging may be sent to the information management center 60-2 to be used for the reliability evaluation of the publisher 60-1.

The process of ad compensation and discount

The process of advertising cost compensation and discount is a logical combination of the process described above. Since both processes described above are separate processes that can be processed in parallel, this process is in principle a process in which both processes work simultaneously or simultaneously.

What is special about this process is as follows.

If the actual purchase of the advertising cost compensation occurs, special compensation may occur. In other words, the disclosure of the information by the publisher 60-1 is reliable or there is a high possibility of purchasing the own product or service which is the supplier 60-3 of the same kind of product or service in the future. The problem is that the audiovisual and purchase of the advertisement is time lag. In this case, the compensation may be paid by making a purchase condition of the product or service out of the compensation in the advertisement, or the prepaid compensation may be collected by making the cancellation of the occurrence of the purchase. In the former case, when the confirmation information about the purchase is provided to the information management center 60-2 or the program that mediates the reward or the virtual space in which the program is located, the reward occurs and the reward is disclosed to the publisher 60-1. To be delivered to. The latter is that the already delivered rewards are returned back to the person who provided the rewards if there is no confirmation of purchase within a certain period of time.

Vigilance

In the case where a purchase has actually occurred, the sender of the same kind of advertisement, as well as the supplier 60-3, in which the purchase has occurred, needs to post-manage the information publisher 60-1. In other words, the supplier (60-3) that made a purchase does not need to manage the public (60-1) in order to secure a prospective customer in terms of follow-up management for the customer, but the purchase of the same kind of advertisement did not occur. Will be created. Therefore, the information on whether or not a purchase has occurred has value. For the former, the general reward process presented by the present invention for delivering post-management advertisements from supplier 60-3 to publisher 60-1 can be established.

With regard to the latter, suppliers may inquire about the occurrence of purchases on the condition of payment of the compensation to the suppliers 60-3, and in the case of acceptance of the compensation, provide confirmation information before or after payment of the compensation. can do. This confirmation information may include only the fact that a purchase occurred, and in addition, some or all information about which goods or services of which suppliers 60-3 are supplied under what conditions may be transmitted. Rewards incurred in this process may be distributed to the publisher 60-1 or the person who mediated the process.

Rewards happen offline

The process of rewarding off-line means that the process of delivering advertisements to the publishers 60-1 occurs outside the network. If only the delivery process of the advertisement is offline, the advertisement (including paper, etc., which can be seen without being aided by a computer, or when the advertisement is contained in a computer-readable recording medium such as a CD-ROM) If information about the reception of water is sent to the information management center 60-2 or the like (information input for the unique number of the advertisement), the subsequent processes may apply mutatis mutandis to the above-mentioned compensation process. This is especially useful when advertising materials are contained in computer-recognized recording media such as CD-ROMs. CD-ROMs can usually carry high-volume, high-quality commercials such as large amounts of commercials and videos. Because. At this time, the unique number of the advertisement in the CD-ROM or the like may be automatically transmitted to the information management center 60-2 or the like by the manual input of the publisher 60-1 or by a built-in program.

Autocomplete process

Automnatic completion is an item that is required to automatically obtain information from the place where the information of the publisher (60-1) is stored (ad management program or information management center (60-2)) to form or form other materials. We fill in and take effort to input manually by publisher 60-1. This is especially effective when combined with the polling process (ie, the analysis of the polls requires a variety of information, such as personal information about the survey subjects, which the information management center 60-2 provides. )

The specific process of the present invention is made as follows.

First, the publisher 60-1 or the information management center 60-2 displays the item-specific information of the publisher 60-1, which is required in the form or material generation process, by the advertisement management program or the information management center 60-2. Or request to the information storage space of the publisher 60-1 at the third place (e.g., when input is required for the form, for example, when conducting electronic commerce).

Second, if the requester (60-1) requests only the identity of the requester and the publisher (60-1) is confirmed free of charge, if the information management center (60-2) or other third parties request In the following process. First, when the requestor requests the publisher 60-1, the advertisement management program or information management center 60-2, which manages the information of the publisher 60-1, receives a certain reward depending on the degree of disclosure and the conditions of the disclosure. It can be requested and will only be released if this process of compensation is satisfied. According to the disclosure policy of the publisher 60-1, some or all of the disclosures may be made with the consent of the publisher 60-1. The published information is sent to the requestor.

Third, the automatic input program automatically inputs the transmitted information into each item.

How to derive credibility and mediate rewards

Derivation of Reliability

Necessity of Derivation

All information is accurate to life. In the present invention, the reliability refers to the advertisement audiovisual reliability and the product or service of how many advertisements are actually visually visualized in a manner to which the idea of the present invention is applied by the person who discloses the purchase related information about the product or service. There is a confidence in purchasing use of how much a product or service has been purchased or used in the manner in which the idea is applied.

For advertisers, it is important how much and how much they focused on the advertisement and how many people purchased their product or service based on their advertisement.

The process of gathering information that builds credibility for advertising audiovisual

When the advertisement reaches the information publisher 60-1, the information publisher 60-1 has a certain effect on the advertisement, such as reading, discarding, or responding to the advertisement. In this case, the behavior of the information publisher 60-1 with respect to the advertisements is audiovisual, how much time is spent on the contents of the advertisement, the rate of unreading, the rate of response to the advertisements, etc. Various metrics can be used as an index for measuring advertising audiovisual reliability. The information management center 60-2 or the advertisement management program are in charge of deriving reliability through the index information. Advertisement goes to individual space of publisher 60-1. If there is a measurement program or an advertisement management program in this individual space, the information management center 60-2 shows how the publisher 60-1 acts on the audio and visual of advertisement. Or the ad management program itself records, manages, measures and evaluates. If the advertisement management program itself does not have a rating function, information about the operation is sent to the information management center 60-2 and recorded. If an action on the advertisements of the publisher 60-1 occurs in the space under the control of the information management center 60-2, the information management center 60-2 records these operations by index. When this record accumulates in time, it becomes a data DB, and when this information DB analyzes each index or index unit according to a predetermined internal standard by the information management center 60-2 or an advertisement management program, various analysis data come out.

The process of gathering information to form purchasing use confidence

When the publisher 60-1 sees the advertisement and actually makes a purchase or use of the product or service, especially if there is a financial expenditure, that is, a consumer spending, the relationship between the disclosure of information and the purchase or utilization rate is determined by the advertiser. It is a very important resource for. When e-commerce occurs through the information management center 60-2, information about the purchase or use of the advertisement (visual goods or services, the amount of the purchase or use, the object of the advertisement, the advertiser, etc.) after the audiovisual is visualized. If all the information and the information generated in the e-commerce process is equal to or less than the information management center 60-2, the information management center 60, when both the information reaches the advertising management program. 2) The advertisement management program records this information and accumulates it in time. In addition, if the discount is mediated, information about the purchase or use of the discounted commerce process may have been sent from the suppliers 60-3 of the goods or services to the information management center 60-2 or the advertisement management program. When the same process can occur. The information management center 60-2 or the advertisement management program records these information for each index. When this record accumulates in time, it becomes a data DB, and when this information DB analyzes each index or index unit according to a predetermined internal standard by the information management center 60-2 or an advertisement management program, various analysis data come out.

Confidence rating

Formation of confidence rating

If there is accumulation of various data for derivation of reliability, the data are analyzed and the reliability of each index and the reliability of each characteristic (such as high audiovisual ratio of advertisement in electronic products and high purchase ratio of game content, etc.) Reliability and comprehensive purchasing use reliability can be formed, and integrated information disclosure reliability that combines both can be created. It is the confidence rating that these confidence levels are represented by the rating. Hereinafter, reliability and confidence level are used interchangeably.

Update of confidence level

Over time, as data changes, reliability is built on the basis of this, and an update of the confidence rating can occur.

Disclosure of Information with Added Trust Rating

Various trust ratings may be disclosed. Those who have a high level of trust have a high effect on advertising, so the degree of compensation may vary. That is, when the information of the publisher 60-1 is disclosed, the advertisement management program or the information management center 60-2 can disclose the information by adding various trust levels. At this time, the program that manages the reward establishes a reward criterion with confidence rating. The subsequent process is the same as the general process that occurs by publishing information without adding confidence ratings.

In particular, this has the advantage of walking the unfaithful information publisher (60-1) for the purpose of advertising compensation only. And thirdly, the publisher 60-1 who consumed is likely to consume his or her own product or service that supplies the same kind of product or service in the future.

Optimization of reward

More rewards are given to those with higher confidence ratings, less rewards to those with lower confidence ratings, and higher confidence ratings if the unit compensation is the same. More advertisements will be reached for those with relatively low advertisements to those with low confidence ratings. Therefore, a person with a high degree of confidence in an initial reward policy will try to set his reward policy at a relatively high level, while a person with a low level of trust will set it at an equal or lower level. This is because the demand for advertisers for high confidence ratings is high and the demand for advertisers for low confidence ratings will be low, so the law of supply and demand can be applied. Therefore, if this process continues in time, an optimization of compensation occurs. This optimized compensation policy provides the best interests not only for the information publisher 60-1 but also for the suppliers 60-3, because the Pareto optimal state is between them.

Material of control over reliability

The right to the reliability information is controlled by the information management center 60-2 when the credibility is managed by the advertising management program, and the object to which information is exchanged with the advertising management program is managed by the information management center 60-2. I own the right.

Disclosure level of confidence

When reliability is multi-dimensionally hierarchical, different values can be generated. Therefore, when publishing information, it is disclosed in combination with other compensation policies for each of the multi-faceted and hierarchically formed reliability. In other words, reliability also has a level of disclosure. When the supplier 60-3 selects one or more of the required reliability, the compensation process is involved in the selection. If the information publisher 60-1 does not want to disclose the level of trust, it may not.

Complex disclosure of information

The composite disclosure of information is not only information about the purchaser or intention of purchasing or using the goods or services of the publisher 60-1, but also personal, material, personal information, and evaluation information of the publisher 60-1. It also means to disclose all or part of all information of the publisher 60-1 such as reliability information, past consumption matters, and the like.

For example, if there is a person who wants to dye in Sinrim 9 dong, if there is information that the person has dyed 3 times in Sinrim 9 dong in the last 6 months, the following judgment may be possible from the beauty salon's point of view. First, this person dyes a lot around Sinrim-dong. Second, this person is likely to change the salon. Third, this person's spending on dyeing is two months apart, compared to the normal dyeing cycle, and this person is the main customer of Sinrim 9 buildings. Fourth, loyalty or loyalty to consumption in the region is high.

Therefore, if additional information is presented in addition to information about the willingness to purchase or use the person's goods or services, more salons will be willing to pay a higher reward for the unit ad.

The information publisher (60-1) has disclosed that his job is a patent attorney, and the information management center (60-2) has registered this attorney with an external DB (list of patent attorneys registered with the Korean Patent Attorney). If the information is acknowledged with reference to a DB, the information management center 60-2 verifies this information and discloses this unit when any of the disclosure information of the information publisher 60-1 can be verified. Information, or purchase or use information about the goods or services of the publisher 60-1, considering the average level of economic power or consumption of a person having a job as a patent attorney. If it fits with the nature of the job, the value of the information disclosure increases because the probability of purchase or use is higher than the average publisher (60-1). In other words, through the complex disclosure of information, the value of the information publisher 60-1 can be greatly increased, which in turn gives the information publisher 60-1 a higher level of compensation (advertising cost compensation and discount benefits). Any compensation, including compensation of the) can be given.

electronic commerce

Indication of compensation amount (* 68)

Various accumulated rewards through the disclosure of magnetic information may be monetary non-monetary. In the case of money, it may be expressed in money units. The amount expressed in monetary units is called the compensation amount. Where the information on the compensation amount exists is an advertising management program, information management center 60-2, etc., the compensation amount can be displayed in a specific space on the display device of his computer under the control of this. 68-1) For example, the amount of the reward may be displayed in the menu bar at the bottom of the monitor of the computer, optionally with an icon indicating the reward. The representation of this compensation amount is interpreted as a single object or content unit, and is referred to as 'compensation amount indication'. Compensation amounts can accumulate as rewards occur and decrease when expenses are incurred in purchasing or using goods or services. (68-7) (68-2)

Information that works with rewarded content

If the compensation amount indication 68-1 is treated as one object or content, other content or information can be linked to this. That is, when the interaction 68-3, such as a click, is displayed on the compensation amount indication, information about various specific suppliers 60-3 goods or services associated with it (for example, a specific supplier 60- buyable at that amount) (3) recommendation information about the goods or services, etc.) is opened (68-4) and the user interacts with the listed goods or services again and goes to an e-commerce site where the goods or services can be purchased, or the goods or services. You can go to related sites such as forums, communities, etc. (68-5) If the publisher (60-1) made an e-commerce transaction (68-6), you will be paid, and the amount of compensation will be included. It may be. The information management center 60-2 identifies the portion of the compensation amount corresponding to the payment. (68-7) The information management center 60-2 obtains information on the remaining amount of the compensation after subtracting the portion spent. Provide it to the publisher (60-1). This is especially true if the computer of the publisher 60-1 is connected to the network, and the information management center can update the interworking information in real time.

Informing Cyber Money Information Providers 60-3

If a particular person has cyber money, this can be informed to the suppliers 60-3. This is the disclosure of information about the money they have during the disclosure. In the case of cyber money, the information tends to be easier to spend than the real money, so this information becomes more meaningful to the suppliers 60-3. If this information is disclosed, information contents about the goods or services which are contained in hypertext including the conditions and conditions under which the various goods or services that can be purchased within the scope of this cyber money from the suppliers 60-3 may be It can be displayed on the information display unit linked with the compensation amount display content. In particular, this process may be provided to individual computer users through the information management center 60-2.

Generation of electronic commerce through information management center 60-2

The electronic commerce targeted by the present invention includes a transaction for a bond such as a gift certificate or a use right to purchase a product or service and a product or service.

The types of methods for the information publisher 60-1 to conduct electronic commerce through the information management center 60-2 are as follows.

First, the case enters the information management center 60-2 through the compensation amount display.

Second, the user clicks on a hyperlink to the information management center 60-2 from the advertisement content.

Third, the information management center 60-2 becomes a supplier 60-3.

Fourth, the information management platform becomes an intermediary of supply.

Powder it below.

When entering the Information Management Center (60-2) through the compensation amount display

First, when interacting with the representation of the compensation amount, you enter the shopping space under the management of the information management center 60-2. At this time, the information management center 60-2 may go through a process of recognizing the identifier through a process such as grasping the user number and password of the information publisher 60-1.

Second, the information management center 60-2 reads the purchase information of the goods or services of the information publisher 60-1 from the stored DB. If the information publisher 60-1 has purchase information of a plurality of products or services, they may read all or only some of them, and only those products or services that meet the upper limit of the compensation amount. At this time, the information management center 60-2 analyzes the publisher DB 60-4, analyzes the purchase mode of the publisher 60-1, etc. (69-2), and the product related to the analysis result. Alternatively, the service may be presented first at the publisher 60-1. (69-3)

If the user enters the e-commerce space associated with the information management center 60-2 by clicking on the advertising content, the product directly related to the advertising content is first presented (69-4), and the information management center ( 60-2) grasps the compensation amount of the publisher 60-1, cross-searches the list of products related to the advertising content and the purchase price of the compensation amount, and displays the resulting product or service in the publisher 60-1. ) Can be presented. Of course, the publisher DB 60-4 may be searched and the analysis result may be utilized.

Third, the singular or plural products or services related to the compensation amount, the publisher DB 60-4, the advertisement content, etc. are presented together with the singular or plural providers 60-3. (69-2,69-3) 69-4) This information is read and presented from a database of products or services for each supplier (60-3). For example, the information publisher (60-1) reads "I want to buy a PDA" from the publisher DB (60-4) and produces PDA models Palm, Visor, IBM, Doshiba, and J-Tell. In this case, the information about various PDA models provided by Sony's suppliers 60-3 is first retrieved, cross-searched for the user's compensation amount, advertisement content information, and the like to be comprehensively determined, and the result is transmitted to the users. These information can be presented with information about various electronic commerce, including price information. (69-2,69-3,69-4)

Fourth, the publisher 60-1 indicates the intention to purchase a product or service (69-5) and concludes a contract. (69-6) In this case, the information management center 60-2 directly In the case of the subject of electronic commerce, a contract of a product or service is directly concluded. When the information management center 60-2 mediates a product or service, a contract is concluded between the publisher 60-1 and the information management center 60-2, and the contract is communicated with the publisher 60-1. There may be a way to enter into a third party or supplier of goods or services (60-3) and the information management center (60-2) to mediate the conclusion of the contract.

Fifthly, the settlement takes place. In order to settle the payment, various forms may be required. At this time, the information management center 60-2 automatically inputs information embedded in the form through automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the price is taken from the DB where the information management center 60-2 manages the compensation amount, and is transferred to the provider of goods or services from the account of the publisher 60-1 at the limit of the price.

Sixth, the information management center 60-2 transmits the changed compensation amount to the compensation amount display space to change the compensation amount display.

Publisher DB (60-4)

The publisher DB 60-4 in the information management center 60-2 provides information on the information management center 60-2 evaluated, such as the user 's ID, registration information, user' s public information, condition information, and reliability. It is a database that contains information related to all the publishers 60-1 that have occurred or accumulated in relation to the information management center 60-2, such as information on which the user 60-1 has e-commerce and information on the amount of compensation. . 64 shows an example of the publisher DB 60-4.

When a user clicks on a hyperlink from the advertising content to the Information Management Center (60-2) (69-1)

The advertisement content delivered to the information publisher 60-1 may include a hyperlink. In other words, advertising is not necessarily sent by the direct seller of the product or service. Hyperlinks to the information management center 60-2 are combined, either internally or conceptually (separately or independently) of the advertising content received by the information management center 60-2 from the suppliers 60-3, You can insert content. The information management center 60-2 sends the advertising content with this hyperlink inserted to the information publishers 60-1. In other words, since the process starts from the advertisement content, the process differs from the above process.

When information management center 60-2 is a supplier of goods or services 60-3 When information management center 60-2 is a supplier of goods or services 60-3, e-commerce is a publisher 60 -1) and the information management center 60-2 as the main body.

First, when the publisher 60-1 enters the space for mediating e-commerce under the management of the information management center 60-2, the information management center 60-2 is the user of the information publisher 60-1. The identification of the identifier may be performed by identifying the number and the password.

Second, the information management center 60-2 reads the purchase information of the goods or services of the information publisher 60-1 from the stored DB. If the information publisher 60-1 has purchase information of a plurality of products or services, they may read all or only some of them, and only those products or services that meet the upper limit of the compensation amount.

Third, the singular or plural products or services corresponding to the purchase information are presented together with the singular or plural supplier 60-3 indications. This information is read from the DB of goods or services for each supplier (60-3) and presented. These information can be presented with information about various electronic commerce, including price information.

Fourth, the publisher (60-1) is to express the intention to purchase the goods or services and the contract is concluded. In this case, when the information management center 60-2 directly becomes the subject of the electronic commerce, the contract of the direct product or service is concluded.

Fifthly, the settlement takes place. In order to settle the payment, various forms may be required. At this time, the information management center 60-2 automatically inputs information embedded in the form through automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the price is taken from the DB in which the information management center 60-2 manages the compensation amount, and is transferred from the account of the publisher 60-1 to the supply of goods or services at the limit of the price.

Sixth, the information management center 60-2 transmits the changed compensation amount to the compensation amount display space to change the compensation amount display.

When information management sun becomes mediator of supply

The information management center 60-2 finds a supplier 60-3 of the goods or services that the publisher 60-1 wants to purchase and establishes a contract between the supplier 60-3 and the publisher 60-1. It is a way to mediate.

First, when the publisher 60-1 enters the space for mediating e-commerce under the management of the information management center 60-2, the information management center 60-2 is the user of the information publisher 60-1. The identification of the identifier may be performed by identifying the number and the password.

Second, the information management center 60-2 reads the purchase information of the goods or services of the information publisher 60-1 from the stored DB. If the information publisher 60-1 has purchase information of a plurality of products or services, they may read all or only some of them, and only those products or services that meet the upper limit of the compensation amount.

Third, the singular or plural products or services corresponding to the purchase information are presented together with the singular or plural supplier 60-3 indications. This information is read from the DB of goods or services for each supplier (60-3) and presented. These information can be presented with information about various electronic commerce, including price information.

Fourth, the publisher (60-1) is to express the intention to purchase the goods or services and the contract is concluded. When the information management center 60-2 mediates a product or service, a contract is concluded between the publisher 60-1 and the information management center 60-2, and the contract is communicated with the publisher 60-1. There may be a way to enter into a third party or supplier of goods or services (60-3) and the information management center (60-2) to mediate the conclusion of the contract.

Fifthly, the settlement takes place. In order to settle the payment, various forms may be required. At this time, the information management center 60-2 automatically inputs information embedded in the form through automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the price is taken from the DB in which the information management center 60-2 manages the compensation amount, and is transferred from the account of the publisher 60-1 to the supply of goods or services at the limit of the price.

Sixth, the information management center 60-2 may selectively combine the process of changing the compensation amount display by transmitting the changed compensation amount to the compensation amount display space.

Recommended course

The information management center 60-2 may recommend suppliers of goods or services to information disclosure of the publishers 60-1. At this time, the information management center 60-2 may evaluate the credits of the suppliers, and this process accumulates the evaluation information input from the consumers for the supplier 60-3 in time when the electronic commerce occurs. Can occur through analysis and processing. The process of recommendation takes place as follows.

First, when a plurality of advertisements of the suppliers 60-3 reach the publishers 60-1, the rewards are not simply presented in the order of arrival, but more rewards are given to the information management center 60-2. The list of advertisement contents may be arranged in the order provided or in the order of a high credit rating provider 60-3.

Second, if the information management center 60-2 brokers a product or service, the order or credit rating of the provider of the product or service 60-3 provides more information to the information management center 60-2. The list of suppliers 60-3 may be arranged in ascending order of suppliers 60-3.

Cash in accumulated compensation amount

In the case of cashing in the accumulated compensation amount, a certain discount rate may be applied. That is, it may be provided to the publishers 60-1 who want to cash out by mediating the amount of money accumulated in the compensation process and the exchange rate of cash (for example, 100: 95, etc.). As a reverse process, the exchange rate can also be applied when depositing one's cash into the information management center 60-2 and converting it into cyber money as a compensation amount (for example, making 100 won of cash into 105 won of cyber money). It is not necessary for the two exchange rates to be the same.) By applying this process, e-commerce in cyberspace can be activated.

Information Management Program (60-17)

Information management program (60-17) of information publisher 60-1

The information publisher 60-1 can install the information management program 60-17 for efficient disclosure of information on his computer. The information management program 60-17 for the information publisher 60-1 performs the following functions.

First, if the public information of the publisher 60-1 is inputted and the computer of the publisher 60-1 is connected to the network, the publisher automatically or by a transmission command of the publisher 60-1. The information of 60-1 is transmitted to the information management center 60-2. 70-1

At this time, an automatic login process may occur.

Second, the information management center 60-2 manages various information and contents sent to the publisher 60-1, and records charging or compensation information. And, if the provider 60-3 sends the advertising content directly to the user, it accepts and manages it.

The advertisement management program may serve as the information management program 60-17 of the information publisher 60-1.

Information Management Program (60-17) of Provider (60-3)

The provider 60-3 is a person who understands and responds appropriately to the various needs of the multiple publishers 60-1. If it is a workforce, it takes tremendous effort, so the information management program of the supplier (60-3) that can automatically handle the various tasks related to the publisher (60-1) and the information management center (60-2) ( 60-17).

The task management program of the supplier 60-3 performs the following functions.

Simple information delivery

Information exchange and communication with the information management center 60-2.

The information management center 60-2 discloses the information disclosed by the publisher 60-1 based on the information on the goods or services provided by the suppliers 60-3 in the supplier DB 60-11. After extracting the supplier 60-3 associated with the supplier (70-3), the information of the publisher (60-1) is delivered to the suppliers (60-3). The information management center 60-2 has information of the publisher 60-1 in the form of a DB, and among these DBs, the publisher 60-1 has pre-registered the information management center 60-2. Only information related to the information can be extracted and sent to the information management program 60-17 of the supplier 60-3. (70-4)

At this time, the conditional information delivery process of delivering information of the publisher 60-1 may be intervened under a condition of a certain reward. (70-6)

Matching Information Delivery

The information management program 60-17 of the supplier 60-3 stores supply information in which information registered in the information management program 60-17 in advance for the goods or services that the supplier 60-3 can supply is stored. I have a DB 60-18. Through the process of matching various information about various publishers 60-1 sent by the information management center 60-2 with this supply information DB 60-18, Only various kinds of information can be selected and selected. (70-5) Only the information of the selected publisher 60-1 is transferred to the supplier 60-3. (70-6) At this time, subject to a certain reward. A conditional information delivery process that delivers information from the publisher 60-1 may intervene. (70-6)

Send information about provider 60-3 to Information Management Center 60-2

When the computer of the supplier 60-3 and the information management center 60-2 communicate, the information management program 60-17 of the supplier 60-3 informs the new supply information of the supplier 60-3. It can be sent to the management center 60-2, and this information brings an update of the supplier DB 60-11.

Publisher 60-1 received by the information management program 60-17 of the supplier 60-3 of the supplier 60-3 of the advertisement content of the supplier 60-3 to the information management center 60-2. Corresponding to the information of), the information (including advertising content) about the product or service that can be delivered can be delivered through the information management center 60-2 or directly to the publisher 60-1.

High value-added method of self information disclosure

Measurement of advertising effectiveness

By utilizing the idea of the present invention, the advertisement effect can be accurately measured. The inherent reason that advertising effectiveness has not been measured efficiently before is that there was no mechanism to determine the direct relationship between the arrival and consumption of advertisements. No information about when he saw the ad.

By utilizing the present invention, it is possible to accurately know the time of occurrence of the arrival of the advertisement, the audiovisual of the advertisement, the transaction activity on goods and services, etc., through the information management center 60-2. At least the information management center 60-2 not only accurately understands the identity of the subject, but is also complex and combined with other information of the information publisher 60-1 held by the information management center 60-2. Analytical analysis is possible. The process of the present invention will be described in detail.

Measuring audiovisual visibility

First, the information management center 60-2 checks the arrival of the advertisement delivered through itself to the individual information publishers 60-1.

Second, each individual publisher (60-1) measures whether the viewing audiovisual or the time spent on the advertisement.

Third, the combination of the two measures the effect on the audiovisual of the advertisement for each advertisement. Optionally, this information may be delivered to the supplier 60-3 of each product or service for a fee or free of charge.

Measure the effectiveness of your ads as they lead to purchases

First, the information management center 60-2 checks the arrival of the advertisement delivered through itself to the individual information publishers 60-1.

Second, each individual publisher (60-1) measures whether the viewing audiovisual or the time spent on the advertisement.

Third, when each individual publisher 60-1 purchases or uses a product or service among advertisements, the individual publishers 60-1 classify it into a product or service, their suppliers 60-3, price ranges, conditions, and the like, and record the measurement.

Fourth, the first and third processes are combined to measure the correlation between advertisement arrival and purchase of goods or services for each product or service and for each supplier 60-3. In addition, the second and third processes are combined to measure a correlation between advertisement exposure and purchase of a product or service for each product or service and for each supplier 60-3. In addition, the three processes are combined to measure correlations between advertisement arrival, exposure, and purchase of goods or services for each product or service, for each provider 60-3. Optionally, this information may be delivered to the supplier 60-3 of each product or service for a fee or free of charge.

Generation of advertisement effect analysis data by combining with other information of publisher 60-1

Information publisher (60-1) such as occupation, gender, age, education, interest, income level, credibility, confidence level, living area, specific qualifications, specific ability, etc. of publisher 60-1. Various information of -1) enables multi-faceted analysis of the overall effect of the advertisement when the audio-visual and commercial commerce through the advertisement occurs. The process will be described in detail. In this process, the information of the publisher 60-1 can be used by the information management center 60-2 for free or for free, and the analyzed result can be paid or free for the supplier 60-3. And advertised parties, who, in the process, reimburse all or part of them to publishers 60-1 once or every analysis or only when certain conditions are fulfilled. The process may optionally include one or two or more.

Multi-faceted analysis of audiovisual status of advertisement

First, the information management center 60-2 checks the arrival of the advertisement delivered through itself to the individual information publishers 60-1.

Second, each individual publisher (60-1) measures whether the viewing audiovisual or the time spent on the advertisement.

Third, it combines the personal information of each individual publisher 60-1. The combination of the three measures the effect on the audiovisual of the advertisement for each advertisement, for each individual attribute of those exposed to the advertisement.

Multi-faceted measurement of advertising effectiveness on how ads lead to purchases

First, the information management center 60-2 checks the arrival of the advertisement delivered through itself to the individual information publishers 60-1.

Second, the publishers 60-1 measure whether the advertisements are audio-visually viewed or the time spent thereon.

Third, when the publisher 60-1 purchases or uses a product or service among advertisements, the publisher 60-1 classifies the product or service and their suppliers 60-3, price, conditions, and the like, and records the measured or recorded product.

Fourth, the first and third processes combine the personal information of each individual publisher (60-1). By analyzing the combined information, the correlation between the arrival of the advertisement and the purchase of the product or service is measured by measuring each individual attribute of each person exposed to the advertisement, each product or service, and each supplier 60-3. . In addition, by combining the personal information of each individual publisher (60-1) in the second and third process, by analyzing the combined information, each supplier (66) for each individual property, each product or service that has been exposed to advertising -3) measure the correlation between ad exposure and purchase of goods or services. Then, by combining the personal information of each individual publisher (60-1) in the above three processes, by analyzing the combined information, for each individual property, each product or service, each supplier (60-) 3) Measure the correlation between advertising arrivals, impressions and purchases of goods or services.

Screening ad mediation

The information management center 60-2 may select and collect information of the information publisher 60-1 by a specific product or service unit and provide the information to the supplier 60-3 of the product or service as a unit. This allows individual providers 60-3 to retrieve the information of randomly listed publishers 60-1 and overcome the difficulty of combining them with advertisements of goods or services that they can supply.

beta test group, polls, etc.

In the case of a large number of information publishers 60-1, a group can be formed for each person sharing a specific property. Since this group is a combination of mathematical concepts, the number of combinations may be greater than the number of information publishers 60-1. The composition of the invention using this group is as follows.

First, the information management center 60-2 DBs the information on the attributes of the information publishers 60-1 managed by the information management center 60-2.

Second, the information publishers 60-1 are grouped by those who share certain attributes.

Third, the group's attributes are disclosed, and the groups gather demand by group to demand specific activities.

Fourth, the individual publishers 60-1 who make up the group agree to participate in a specific activity, and rewards can be mediated in this process.

Fifth, group-specific activities are carried out, and rewards for their performance can be mediated after performance.

The present invention can be applied to a case in which a specific attribute is required to a group, such as a survey of a population having a specific attribute, a test of a new prototype, or a test. Of course, compensation may be differentially compensated using a reliability or a confidence level.

Analysis and documentation of public information

Disclosure of Information Without a Form

The publisher 60-1 may freely write words, sentences, texts, etc. to the information management center 60-2. For example, "I want to buy a PDA", the information management center 60-2 reads the content of the transmitted public information (Read), and analyzes it (DB). In this case, a natural language analysis technique may be used, and a product or service may be utilized by using a product DB, a service name DB, a supplier (60-3) name DB, or a model name DB of each product (60-3). Only names can be extracted. This extraction method is always applicable to the information to be disclosed.

Information disclosure with a certain form

Purchasing information may be disclosed in accordance with the standardized, standardized information disclosure format defined by the information management center 60-2. The advertisement management program may play a role of converting the form of information disclosure input by the user for the purpose of conforming to the standard form of the information management center 60-2.

Disclosure Information on Purchasing Propensity Enter the information, "haircut every three weeks, buy tea every three years, and eat a week's milk, cheese, butter, yogurt, etc." Information Management Center (60-2) analyzes the propensity to purchase and requests advertisements from related companies.

Disclosure of Interests and Current Ownership Information "I'm interested in digital consumer electronics" can be provided to a variety of digital consumer electronics companies.

Another Application Model of the Invention

First of all, the system configuration of the case of the market website is described with the publishers 60-1, 71-2, 71-2 'and 71-2 "of the market website 71-1. Suppliers 60-3 (71-3) (71-3 ') (71-3 ") are registered. All actions, intentions, and the transfer of information take place within the market website and are in direct contact with each other. Without this, data transmission of various kinds of information and intentions flows through the advertisement management program 71-4 of the information management center 60-2 managed by the market website. The flow of information disclosure proceeds as follows, as shown by the arrow in Fig. 71-.

First, the publishers 60-1 and 71-2 disclose the purchase information. (71-5-1)

Second, the disclosed purchase information is delivered to the suppliers 60-3 and 71-3 via the advertisement management program 71-4 of the information management center 60-2. (71-5-2)

Third, the suppliers 60-3 and 71-3 provide advertisements that are produced based on the purchased purchase information or include extracted product information, purchase conditions, and the like. (71-5-3)

Fourth, the provided advertisement is delivered to the publisher 60-1 through the filtering of the advertisement management program 71-4 of the information management center 60-2. (71-5-4)

In addition, when looking at the system configuration of the information disclosure of the publisher (60-1) through the information management center, the publisher (60-1) (72-2) has a specific portion of the homepage or purchase information disclosure Information about their purchases is disclosed in a dedicated virtual space prepared for the purpose, which is transmitted to various information management centers 60-2, 72-1, 72-1 'and 72-1 ". 60-2) 72-1 delivers purchase information to suppliers 60-3, 72-3, 72-3 'and 72-3 "that cooperate and cooperate with themselves, and each supplier 60 -3) delivers the advertisement suitable for the purchase information to the publishers 60-1 and 72-2 through the information management centers 60-2 and 72-1. Each information management center 60-2, 72-1, 72-1 ', 72-1 "presents more efficient product information, purchase conditions, and the publisher 60-1, 72-2. The publisher 60-1 is in a competitive relationship to promote the disclosure of purchase information of the information management center according to the efficiency of the feedback in response to the disclosure of the information and the size of the compensation received in return for the disclosure. 60-2) The providers 60-3 that depend on each information management center may be different objects, and in some cases, the same providers 60-3 may have multiple information management centers 60-2. ), And contracts between them may vary according to the number of publishers 60-1, purchase information, and the ability of the publisher 60-1 to analyze. As shown by the arrow, it develops as follows:

First, the publishers 60-1 and 72-2 disclose the purchase information. (72-4-1)

Second, the published purchase information is transmitted to the suppliers 60-3 and 72-3 via the information management center 60-2 and 72-1. (72-4-2)

Third, the suppliers 60-3 and 72-3 provide advertisements which are produced based on the purchased purchase information or include extracted product information, purchase conditions, etc. (72-4-3)

Fourth, the provided advertisement is delivered to the publisher 60-1 through the filtering of each information management center 60-2 and 72-1. (72-4-4)

Composition of Interworking Process from Public Information to Commerce

With respect to the published information of the publisher 60-1, the user provides an advertisement and wishes to detail the systemic structure when this is done with a transaction.

First, let's look at the case of the market website.

First, the publishers 60-1 and 73-2 disclose the purchase information. (73-6-1)

Second, the disclosed purchase information is delivered to the suppliers 60-3 and 73-3 via the advertisement management program 73-4 of the information management center 60-2. (73-6-2)

Third, the suppliers 60-3 and 73-3 provide advertisements which are produced based on the purchased purchase information or contain extracted product information, purchase conditions, etc. (73-6-3).

Fourth, the provided advertisement is delivered to the publisher 60-1 through the filtering of the advertisement management program 73-4 of the information management center 60-2. (73-6-4)

Fifth, the publisher 60-1 selects a transaction item and purchases it. When the publisher 60-1 orders a product or service and pays for the transaction, it uses a commerce system 73-5 provided in the market website or a commerce system provided separately from the market website. 5 ') (73-6-5) (73-6-5')

Sixth, the supplier 60-3 may deliver the product to the publisher 60-1 or provide the service to the publisher 60-1. Delivery to the publisher 60-1 follows the delivery network provided by the commerce system 73-5 provided in the market website, or the delivery network of the commerce system 73-5 'provided separately from the market website. (73-6-6) (73-6-6 ')

When the commerce system 73-5 is provided inside the market website, the address for delivery, detailed credit information for payment, name, etc. are not received from the supplier 60-3, thereby revealing the publisher 60-1. Has the advantage of continuously protecting the information you want to keep secret to the supplier (60-3), and the market website is responsible for ordering, payment, delivery, and after-sales service. It can increase. Especially in the case of digital content where the goods traded can be delivered online to the network.

In the case of a commerce system (73-5 ') which is provided separately from the market website, there is a risk that the publisher (60-1) exposes the supplier (60-3) information that the supplier (60-3) wants to keep secret. The commerce system 73-5 'provided separately from the market website may be the same as the commerce system owned by the supplier 60-3.

First, the case through the information management center 60-2 will be described.

First, the publishers 60-1 and 74-2 disclose the purchase information. (74-6-1)

Second, the published purchase information is transmitted to the suppliers 60-3 and 74-3 via the information management center 60-2 and 74-1. (74-6-2)

Third, the suppliers 60-3 and 74-3 provide advertisements that are produced based on the purchased purchase information or include extracted product information, purchase conditions, etc. (74-6-3).

Fourth, the provided advertisement is delivered to the publisher 60-1 through the filtering of the advertisement management program 74-4 of the information management center 60-2. (74-6-4)

Fifth, the publisher 60-1 selects a transaction item and purchases it. When the publisher 60-1 orders a product or service, uses a commerce system to pay for the transaction and receive the product, this is indicated by the box 74-4, which is the information management center 60-2. It may be implemented in the system, or linked to the information management center 60-2, or otherwise use the commerce system 74-5 'provided separately from the information management center 60-2. -5) (74-6-5 ')

Sixth, the supplier 60-3 may deliver the product to the publisher 60-1 or provide the service to the publisher 60-1. Delivery to the publisher 60-1 follows a delivery network provided by the commerce system 74-5 of the information management center 60-2, or a commerce system provided separately from the information management center 60-2. 74-5 ') (74-6-6) (74-6-6')

If the commerce system 74-5 is a system implemented or interworked in the information management center 60-2, and exists separately from the supplier 60-3, an address for delivery, detailed credit information for payment, Since the name and the like do not come to the supplier 60-3, the publisher 60-1 can continuously protect the information that the publisher 60-3 wants to keep secret. The reliability of the purchase can be enhanced by the market website being responsible for the delivery, delivery and after-sales service.

In the case of the commerce system 74-5 'provided separately from the information management center 60-2, the publisher 60-1 provides the supplier 60-3 with information to be kept secret from the supplier 60-3. There is a risk of exposure, and the commerce system 74-5 'provided separately from the market website may be the same as the commerce system owned by the supplier 60-3.

[Effects of the Invention]

When the idea of the present invention is applied, the specific effects of the present invention are as follows.

First, if an advertisement for a product or service corresponds to all information disclosed by the user, the user can be compensated for each information that the user discloses so that effective information disclosure occurs.

Second, because it knows the intention to purchase a specific product or service and delivers it to the appropriate advertisement, it becomes a targeted advertisement to increase the effectiveness of the advertisement, and advertisers do not waste the advertising cost in a useless place, resulting in a good profit. . The publisher 60-1 can receive a high advertising fee from the advertiser. In addition, efficient and accurate measurement of advertising effectiveness can be achieved.

Third, by combining advertising with information that is expected to be purchased or used, it is highly likely to lead to actual purchase or use through advertising, and to activate electronic commerce through rewards accumulated.

Fourth, the differential compensation process can be realized through the process of applying the compensation to information disclosure and verifying the reliability of the information disclosed later.

Fifth, when a consumer's e-mail address is disclosed, the consumer receives a considerable amount of spam-like mail without cost, which can be effectively prevented.

Sixth, the publisher 60-1 of the information can receive a discount through advertising, thereby reducing the expenditure, and the suppliers 60-3 of the goods or services increase the demand and increase the sales.

A detailed description will be given of the method of providing studying contents combined with advertisement and electronic commerce through them.

Detailed description of the invention

[Purpose of invention]

TECHNICAL FIELD AND THE INVENTION

Technical field to which the invention belongs

The present invention produces the learning content by combining the name or image of the specific product, such as a specific product or service to the learning content, thereby generating the effect of the advertisement, and provides the learners (80-1) with the revenue according to the advertisement , How to allow learners 80-1 to make e-commerce transactions through advertising. More specifically, the present invention enhances the effectiveness of learning by combining the learning content with advertisements of goods, services, or providers of goods or services that the learner 80-1 targets consumption. Receive a certain reward for the advertisement, provide the learner 80-1 with a fair compensation, such as a discount on the use of goods or services, and also enable e-commerce, and learning content providers to enjoy advertising revenue , A product or service provider is about enhancing the effectiveness of an advertisement and how the actual transaction takes place.

Conventional technology

Conventional learning content does not use specific trademarks, service marks, trade names, and the like. In other words, a picture of pizza did not reveal whether it was Pizza in Pizza Hut or Domino's Pizza. In addition, there was no case in which third parties (except parents, etc.) compensated for learning such as giving money by learning, and there could be no e-commerce through contents that constitute learning. That is, the conventional online learning contents were merely digitizing the learning contents of the existing paper media. Therefore, the conventional learning content is poor in content such as the image is not clear and did not attract the attention of the learners 80-1 in learning through the learning content.

In addition, the existing Internet learning journals exist in a fixed position on the screen. For example, it has been common to place a banner and a video such as placing a banner in a corner of the corner. Such banner advertisements are not related to what the user is learning. It was similar to the non-advertised content of TV or newspaper articles, just like regular TV or newspaper advertisements. It is less effective for advertising and is not tightly coupled with the user's learning content.

[Problem to Invent]

The technical problem to be achieved by the present invention is as follows.

First, how advertising and learning content are combined. The present invention relates to transforming existing learning contents into learning contents to which advertisements presented by the present invention are combined, and a method of producing learning contents to which advertisements are combined when newly learning contents are produced. This is particularly described by dividing the production method of combining the advertisement in the text and the method of attaching the advertisement to the image.

Second, it is a method of paying a fair compensation for the learner 80-1 according to the advertising effect. It is about a method of measuring the effect of advertising for the learner (80-1) learning, and paying a fair compensation corresponding thereto.

Third, to derive a specific method of e-commerce through the advertising content in the learning material, and to give a substantial benefit to the learner (80-1) by mediating a discount.

Fourth, it introduces the concept of mathematics English and describes how to learn math and English at the same time.

Fifth, it introduces the concept of differential discount rate and describes how to promote learning and promote e-commerce.

Sixth, the present invention describes a method of increasing the effectiveness of learning and effectively generating electronic commerce by providing optimized learning contents to learners 80-1 by introducing analysis and diagnosis and automating analysis and diagnosis.

[Configuration and Function of Invention]

Definition of Terms

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDD), CDs (CO-ROM), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization is the interaction of digital content online and offline with computer users, so that the content online and offline can be connected, combined, merged, and exchanged. It is a method provided to a computer user through a process of reorganization or transfer.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing units (CPUs) such as mini computers, super computers, cellular phones, mobile phones, beepers, game machines (e.g., Sony Play Station, etc.), digital TVs, etc. Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various kinds of information are mediated. Advertising content is a comprehensive definition of all indicators (such as text, numbers, pictures, videos, files, photographs, etc.) that can be linked or combined with advertising content. When the advertisement content is linked or combined, and the user acts on the indicated content, it refers to the content that connects the advertisement content. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or rnobile, if a video ad is clicked and the video ad is sent to the user's computer over the network, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Trademark content, such as trademarks: Trademarks (including model names), service marks, collective marks, business marks, all identifying marks defined in the Trademark Act and trade names, identifying marks defined in the Commercial Code, identifying marks defined in the Unfair Competition Law, and others. All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes Content used for any purpose of identification or used while having a function of identification, and a combination of each of them is referred to as 'trademark content such as a trademark', and is simply abbreviated as 'trademark content' or 'trademark,' or the like. . Since an advertisement representing a particular product or service, a supplier of a product or service, represents a supplier of the product or service, a product or service, all advertisement contents are included in the trademarked content such as the trademark. In addition, the trademark content such as a trademark serves as an advertisement content because it functions as an advertisement.

Name of the product, etc .: The name of the product or service, the name of the supplier who provides the product or service to others (e.g. Hyundai E & C), the text of the trademarked content such as the trademark in text, or the portion of the text of the trademarked content such as the trademark. (For example, the character portion of the mark contents such as trademarks that combine symbols, figures, three-dimensional shapes, and colors, including characters), the corresponding character when transliteration of the sound portion of the mark contents such as trademarks, trademarks in foreign languages, etc. When the transliterated content of the trademark is transliterated into its own language, the relevant character part (i.e., IBM, etc., if the native language is different, a separate transliteration is included. If the transliteration is different, all correspondences are recognized. McDonald's, etc.).

Text Content: The textual portion of the total content provided by content providers to users.

Advertising Content: Anything that is provided to others for the purposes of advertising in the form of content, including trademarked content such as trademarks.

Name DB of product, etc. (80-5-2): DB containing information on the name of product and related information

Marked contents DB such as trademarks (80-5-3): DB containing information on the marked contents such as trademarks and related information

Advantages of Internet Learning

A study paper using a computer and combined with a network (including the Internet, hereinafter referred to as the Internet) has the following advantages over paper-based learning papers, which are closely related to the construction and effects of the present invention.

First, a variety of indexes (tags or tags) can be attached to each unit learning contents (1 problem or one determined by the learning contents provider as being the minimum unit of learning). (DBization) enables various analyzes on the learning results of the learner 80-1.

Second, based on the analyzed results, it is possible to provide optimized learning contents to the learners 80-1. For example, if the analysis is lacking in numerical computing ability, it may be possible to place problems or learning materials that later increase the computing ability.

Third, since the hyperlink is possible, the learning contents can be linked, and the learner 80-1 wants the learning content provider 80-2 by hyperlinking the learning content and other contents which are closely related to the learning content. Can be moved to where suggested. In addition, various menus and other additional functions may be added, and at the same time, electronic commerce, games, competitions, etc. may be held or participated by using a software device.

Fourth, when the three-dimensional learning is possible by using the multimedia function, and various learning and learning-related contents are grasped as one object, it is possible to provide various functions by combining the additional objects with these objects. This can ultimately increase the effectiveness of learning.

How ads and learning content combine

Comparison by example

Existing Learning Contents: Bob went to the fruit shop with 1,000 won and bought two apples for 200 won and three bananas for 100 won. How much should I go back to? Answer 100 won

The present invention provides learning content: Kang Min-soo takes 10,000 won to the (82-3) McDonald's hamburg shop to go to the McDonald's hamburger shop, one 3,000 won big Mac set (82-4) and two 3,000 won nuggets set (82-5 I bought). How much should I go back to? 1,000 won

82 is a view related to this example.

In FIG. 82, images such as trademark contents 82-3 such as trademarks, products 82-4, and 82-5 are advertisement contents, and those excepting these are educational contents.

To clarify some differences in the above example is as follows.

First, in the present invention, the actor or the counterpart of the act or the like is all or part of a specific name, which is coupled to the problem as the main character. This actor may be the real name of the learner (80-1) or the fictitious protagonist name attached to the learner (80-1), the actor selected by the learner (80-1) or other actor (80-1) Or it may be a part of the learner (80-1).

Second, children are familiar with fast food, and since this shop is a real shop, it can be labeled with trade names, trademarks, service marks, and actual pictures and prices of goods. In other words, advertising is possible. Of course, children do not go to the store to buy fruit. In other words, the existing learning content has no sense of reality.

Configuration of hardware, devices, and networks

The hardware, device, and network configuration for implementing the spirit of the present invention are as follows.

First, the learning content provider 80-2. The learning content provider 80-2 includes an advertisement combining center 80-5 which combines learning content and advertisement content, a reward management program 80-5 which manages all advertisement related matters, a learning content DB 80-3, The learning analysis engine 80-8, the DB 80-7 of the external learning content provider 80-2, the e-commerce management routine 80-6, and the learner 80-1 are the learning content provider 80. -2) consists of some or all of the learner (80-1) authentication security, registration routine (80-9), DB processing routine (80-10), learner (80-1) DB to manage access to have.

That is, the advertisement combining center 80-5 may be external to the learning content provider 80-2, and combines the advertisement content with the learning content from the outside and learns the learner 80 through the learning content provider 80-2. -1). In the e-commerce management routine, the learning content provider 80-2 may directly e-commerce or interwork with an external e-commerce company. In addition, when the learning content is externally received, processed or processed and provided to the learner 80-1, the external learning content provision & self DB that manages the overall information related to the external learning content provider 80-2. (80-12).

Second, the advertisement combining center 80-5 is a place where new learning contents are combined by combining learning contents and advertising contents, and this combining process may be performed manually or automatically. The advertisement combining center 80-5 may include a learning content analysis engine 80-5-1, a product name DB 80-5-2, 80-5-2, and advertisements to facilitate the smooth combination of advertisement contents. There may be a content DB (80-5-3), a combination engine (80-5-4), etc., the compensation management program for the learning content provider (80-2) inside or outside the advertising combination center (80-5). It handles various rewards related to advertising.

Third, the learner 80-1 may access the learning content provider 80-2 through the network and use the learning content. There may be learning content in the computer of the learner 80-1, and the learning content may be provided to the learner 80-1 in association with the learning content provider 80-2 when connected to the network. This is particularly effective when a video content requiring a large capacity is provided in a medium such as a CD-ROM or a DVD, and the content is used for learning by the learner 80-1 in conjunction with the learning content provider 80-2. to be.

Fourth, the learner 80-1 may have a reward management program or a learning management program. The reward management program is a program for managing any rewards generated in the learning process that the learner 80-1 receives. In particular, the rewards associated with advertisements are managed by the reward management program 80-5. (Advertisement management program and reward management program can be used synonymously.) It is basic to have a display device such as a monitor, a communication device that can connect to a network, a browser, and the like.

Fifth, external learning contents offer & child 80-12. It is a person who provides the learning content from the outside so that the learning content provider 80-2 can provide the learners 80-1.

Sixth, is an external e-commerce provider. These external e-commerce providers are those who offer goods or services online or offline, and those who offer them offline also go through at least one online process for the commerce of goods or services (for example, learning online). The content provider 80-2 may issue a discount coupon to the learner 80-1 for goods or services of a person having an offline store.)

Seventh, they are electronic commerce intermediaries (80-19). As an intermediary for learners' e-commerce, they play a role of mediating the providers and learners of external goods or services.

Attach ads to existing learning content

Text based

If the existing learning content is configured on a text basis, the method of changing the learning content of the present invention is as follows.

First, it is the stage of text analysis. At this stage, the text is analyzed to extract the name of the product, find the supplier of the product name, and then provide the supplier of the trademark, service mark, symbol, symbol figure, or other product of the supplier. All or part of the desired information is placed around the product name, the paragraph containing the product name, or around it.

For example, if the word bread appears, find Crown Bay Street in the family of bread suppliers, and use all or part of the information that Crown Bakery wants to provide, including trademarks, service marks, flagship products, symbols, symbolic shapes, and other information that Crown Bakery wants to provide. Place in or around the problem that contains the text. In addition, various information about Crown Bay Street can be ordered at the bottom and information on ordering can be made, or it can be linked to hyperlinks, and texts, images, etc. can be moved to where detailed information is displayed when clicking and interacting. Information indicating contents may be placed. Of course, not all bread words may contain information about the crown bakery, and the level of information to be included depends on the choice of the learning content provider 80-2.

The learning content provider 80-2 designates the level and level of the learning content or information that the provider wants to provide to the learning content or the object constituting the learning content or to a specific or arbitrary location. This is especially true when the reward management program (80-5) (AD manager, etc.) intervenes in the manner and level of designation (especially when the content related to advertising is combined with the learning content). It is provided to the learner 80-1 in combination with the learning content or the object.

This process can be done automatically, the process of applying the trademark on the text-based content online is applied mutatis mutandis.

When the existing learning content contains an image, a video, or the like, and when two or more goods or services are included, or when two or more goods or services are supplied, the existing learning content or objects are modified. The configuration is as follows.

Image based

First, for each image, if information on which item this image corresponds to is specified or can be recognized by a person, the image is changed through the following process.

First, it recognizes information about what goods or services the electronically generated image corresponds to. This recognition can be done by electronically DB matching if information on goods or services has already been recorded (if the pizza picture is already named 'pizza', this 'pizza' can be searched by searching the DB for information. The partner is looking for a match by searching for information about a product or service called pizza in the DB, otherwise a person looks at the image to identify the product or service (eg 'pizza picture'). See and recognize 'pizza'.)

Second, query the DB for the recognized product or service. If there is no information on the supplier of the item in the DB, the process is left as it is, but if there is, the existing pizza picture is replaced with a concrete pizza picture as a supplier's product. The same or traceable changed file name is stored in the same content and stored in the learning content DB 80-3. Next, the same or similar process as the process after recognizing the above text is operated. (I.e., the method and level at which the learning content provider 80-2 designates information that various providers want to provide for pizza. Or the reward management program 80-5 (AD manager, etc.) intervenes in the manner and level designated by the learner 80-1 (especially when advertising-related content is combined with the learning content). It is especially meaningful when mediating rewards.) It is provided to the learner 80-1 in combination with the learning content.

Applicable to video content

The image-based content may be applied mutatis mutandis even for video learning content.

First, it recognizes information about what goods or services correspond to the electronically generated video (including live-action and animation). This recognition can be done by electronically DB matching if information about the product or service has already been recorded (i.e., if the drink video is already labeled 'beverage or cola', Searching the DB for information and searching for information about a product or service called pizza in the DB, the pair is matched. Otherwise, the person identifies the product or service while watching the video.

Second, query the DB for the recognized product or service. If there is no information about the supplier of the item in the DB, the process is terminated while leaving the learning content, but if there is, the existing video can be replaced with a video of the supplier's product or service. At this time, the learning content takes into account the purpose of learning, so as not to impair the identity of the learning purpose. If the replacement before the video is inconsistent with the learning purpose, if the various images constituting the video are objects, some of the objects are replaced with advertisements of goods or service providers.

Third, if the video cannot be replaced, the method and level or level of the learning content provider 80-2 designating the information that the provider wants to provide in the vicinity or at a specific or arbitrary position of the video. This is particularly meaningful when the reward management program (80-5) (AD mamager, etc.) intervenes in the manner and level of designation (especially when the advertising content is combined with the learning content). It is provided to the learner 80-1 in combination with the learning content.

If there is more than 2

When there are two or more, the following cases can be considered largely.

First, when there are two or more goods or services and the providers of each goods or services are the same, it is not always necessary to provide all of them. That is, the number, manner and level designated by the learning content provider 80-2 or the number, manner and level designated by the learner 80-1 specify information that the provider wants to provide to the surrounding or a specific or arbitrary location. (This is particularly meaningful when the reward management program 60-5 (AD manager, etc.) intervenes to mediate the reward to the learner 80-1, especially when the advertising content is combined with the learning content.) Learning content Is provided to the learner 80-1.

Second, if the suppliers of goods or services are different, they do not always have to be provided for all suppliers. That is, the above process is applied mutatis mutandis in the manner of cyclic, lottery, selective, conditional application, and the like.

Third, when there are two or more contents constituting text, an image, a video, or other learning content, learning contents are created by applying a single or a plurality of methods to each of the above text, images, or video.

Apply new learning content and field concepts

In the case of newly created learning content, the above substitution, replacement, modification, and exchange process are unnecessary.

Application of relational DB concept

An example will be described as follows.

Kang Min-soo took the 10,000 won to the (82-3) McDonald's Hamburg shop and bought one 3,000 won Big Mac set (82-4) and two 3,000 won Nugget set (82-5). How much should I go back to? Answer 1,000 won

In the above example, the McDonald's, McDonald's trademark or service mark, and the Hamburg, Big Mac (3000 won) McNugget (3,000) picture are related together. In this case, if you replace with Lotteria, Lotteria trademark or service mark, hamburger, shrimp burger (2,000 won), bulgogi bug set (3,000) in each place, the essential composition and learning objectives of the problem is almost no difference. Applying the concept of relational database, if the supplier changes from McDonald's to Lotteria, the related information, such as trademark or service, will be changed to include Lotteria information.

Application of the field concept

Kang Minsu took 10,000 won (M Mark of McDonald's) and went to a McDonald's hamburg shop and bought one Big Mac for $ 3,000 (Big Mac Picture) and two $ 3 Mac Nugget sets (Mac Nugget Picture). How much should I go back to? Answer 1,000 won

In the above problem, all or alternatively the field concept can be applied to Kang Min-soo (a), 10,000 won (b), McDonald's (c), M mark (c '), McDonald's Hamburg shop (c "), 3,000 won. Big Mac (d), One (e), Big Mac Picture (d '), McNugget Set (h), Two (i), Mcnugget Picture (h'), 1,000 Won (k) There may be.

In each field concept, if the learner 80-1 changes, or if one server provides learning content to multiple learners 80-1, different learners 80-1 for each learner 80-1. -1) Name can be entered. In addition, if an advertiser is changed in a learning content or object, a learning unit, or an advertisement providing method and conditions for providing advertisement (from McDonald's to Lotteria), relational information is extracted from fields having these common attributes, and the learning content is synthesized. Configure.

In the k field, k = b-(d * e + h * i), so the value of the k field is 1,000 won in McDonald's and 2,000 won in Lotteria.

That is, when producing the learning content by applying the idea of the present invention, it is possible to insert only the advertising concept and not use the field or the relational DB concept, or some or all of them. This applies mutatis mutandis when making existing learning contents into learning contents to which the idea of the present invention is applied. That is, the exchange process and the field and relational DB processes can be performed together.

Creation of text-based learning content

When creating text-based content, we take a method that features the following process:

First, the learning content is created by combining one or more specific product or service names with the names of suppliers of products and services. In particular, it includes a product or service provided by an advertiser of the present, future or the past, and the product or service targets a product or service mainly consumed by the person targeted by the learning content. In other words, if you are a child, you can directly or indirectly provide specific products or service providers such as fast foods such as pizza and hamburgers, food parts such as cola, medical parts such as children's clothes, entertainment spaces such as children's grand parks, and games. Create learning content by including it.

Second, it is possible to assign field attributes by selecting those which can constitute a field among each text. By relating the relevant ones in each field, the relational DB of data and other advertisement conditions such as advertisers can be effectively replaced.

Create image-based learning content

When creating content based on an image, the following steps are taken.

First, a learning content is created by combining a singular or plural number of pictures of a specific product or service providing scene, and a name of a supplier of a product or a service.

In particular, it includes a product picture or a service providing scene provided by the present, future or past advertisers, the product or service that is the target of the image targets the product or service mainly consumed by the target of the learning content. In other words, for children, images such as fast foods such as pizza and hamburgers, food-related image parts such as cola, medical part-related images such as children's clothes, entertainment spaces such as children's grand parks, and games, and images such as products and goods Create learning content by including service providers directly or indirectly.

Create video-based learning content

When creating content based on video, the following steps are taken.

First, the image-based learning content creation is applied mutatis mutandis to the image portion of a video. In other words, if the video is composed of live-action, all or part of the background and props, and if the video is composed of continuous images such as animations, the composition of each one of the images is the process of creating the image-based learning content. The learning content is created by combining the singular or plural names of the pictures and the names of the suppliers of the goods and the service for the specific goods or the service providing scene. In particular, it includes a product picture or a service providing scene provided by the present, future or past advertisers, the product or service that is the target of the image targets the product or service mainly consumed by the target of the learning content. That is, for children, images such as fast foods such as pizza and hamburgers, food-related images such as cola, medical parts such as children's clothes, images of entertainment services such as children's grand parks, games, etc. Create learning content by including service providers directly or indirectly. Field properties can be assigned to each of the texts that can constitute the field. By relating the relevant ones of each field, the relational DB of data and other advertisement conditions such as advertisers can be effectively replaced. This is particularly effective when the number of cuts of the screen constituting the image is small, such as flash animation, or when a certain number of images appear repeatedly or in random order.

The image is often set in a situation, which can be set in relation to the consumption of goods or the use of a service.

Second, since sound is based on the sequence property of sound (including sound), all sounds require passage of time. The configuration adapted to the method and the sound advertisement of a specific product or the sound portion of the advertisement may be provided in relation to the advertisement product. The detailed description is as follows. A singular or plural combination of the names of specific goods or services and the names of suppliers of goods and services (the simplest example of which is [piza h t piza], which constitutes the sound portion of the learning content (ie English conversations are called [pepsi pli: z]). Includes goods or services provided, and goods or services target products or services and their specific sources that are primarily consumed by the target audience of the learning content. In other words, for children, fast food such as pizza and hamburgers, food parts such as cola, medical parts such as children's clothes, entertainment spaces such as children's grand parks, games, etc. Create learning content by including it.

How to create a learning content consisting of two or more combinations of content components such as text, images, and video

The above creation method is applied mutatis mutandis for each content or object unit.

Even when there are a plurality of goods or services or a plurality of suppliers of goods or services, a text, an image, a video, etc. may be applied to each of them. The following procedures are presented in parallel with the above method.

The process of finding the name of goods, etc.

Introduction

The creator of the learning content analyzes the textual content and identifies or matches the textual content, such as the name of the product (e.g. PC) or service (e.g. restaurant), the name of the brand (McDonald's) or the service mark (deli). It's about how to find text.

Matching or filtering of the textual content of the learning content and the name DB 80-5-2 of the product, etc.

Text content refers to content consisting of letters, numbers, symbols, and the like. These letters, numbers, symbols, etc. (hereinafter, abbreviated as 'letters') are code codes (the number of code systems may be plural). The code numbers (binary number or decimal number) correspond to each character and 1: 1. , That is, not related to the base system, but in numeric form), i.e., a specific number matches a one-to-one one-to-one for a particular character. Contents composed of a combination of characters also have a 1: 1 correspondence as a combination of corresponding codes. Correspondence relationships can be used to inversely analyze the combined code to find a corresponding combination of characters and the like. Therefore, by matching or filtering the code constituting the text content and the code corresponding to the name of the product of the DB containing the name of the product, etc. (of course, the matching of the code system is of course). Among the codes of the text contents, the code group corresponding to the name of the product or the like or the text content corresponding to the code group can be recognized.

Once recognized, you can mark it, tag it, or index it. In addition, a code corresponding to a name portion of a product or the like in which the identity is recognized may be stored together with or separately from the position of the corresponding code portion, and may be copied or separated. This recognition, marking, and separation may not be 100% perfect, but if one or more matching or filtering processes reflect the characteristics of each language (analysis may be improved by artificial intelligence). Can be greatly improved. For this process, names DB 80-5-2 and 80-5-2 of a product and the like are essentially required.

Step by step

The above process will be described step by step.

First, read text content. (87-1)

Second, it matches or filters the names DB 80-5-2 and 80-5-2 of the product.

Third, find out the names by which identity is recognized (87-3).

Fourth, the code is marked, stored with or separately from the location, copied or separated (87-4).

The process of combining trademark content, such as trademarks

Find trademark content, such as trademarks

When the same or similar text is found, the method is to find suppliers of goods or services corresponding to the text and find advertisements of suppliers such as their trademarks or service marks.

Premise

Products or services usually have a singular or plural number of suppliers, who usually sell their products or services with trademarked content such as trademarks. In other words, if there is a product name (hamburger), suppliers such as Lotteria Co., Ltd. and McDonald's Korea Co., Ltd., which supply goods corresponding to the name, are merely examples. May not be used), and their suppliers usually sell their products with trademarks (such as McDonald's, Lotteria, KFC, etc.).

Find trademark content, such as trademarks

As shown in FIG. 88, the process consists of the following steps in the process of searching for a supplier corresponding to a name of a product or the like and searching for the content of a label such as a trademark.

After the names of the products and the like are determined (88-1), they are searched for the supplier DB or the trademark content DB (80-5-3) such as trademarks (88-2) to find the singular or plural suppliers. -3) If the supplier has the contents of the trademark, such as a trademark corresponding to the name of the product, it is found and confirmed (88-4). At this time, it is possible to find only the information of the suppliers that satisfy a certain condition (for example, to pay a certain advertising fee). And 6) store the marked content such as a found trademark. (88-7)

The discovery of the supplier corresponding to the name of the product, etc.

First, determining the name of the product (88-1)

Secondly, searching 88-2 for the name of the product or the like in the supplier DB or the trademarked content DB 80-5-3 such as a trademark;

Third, the determination of the singular or plural suppliers (88-3)

Fourth, confirming the content of the mark such as single or plural trademarks for each supplier (88-4)

Fifth, confirming whether or not the conditions have been achieved for each supplier (88-5)

Sixth, confirming the contents of the trademark (88-6) such as the trademark of the supplier only if the conditions are met.

Seventh, the contents of the marked content such as the confirmed trademark are stored (88-7). When and where DB contents are combined or DB linkages

Subject of combining mark contents such as trademark

First, learning content provider

When producing the learning content, the incorporation of the trademark content such as a trademark with the learning content. It is possible to store the learning content in which the marked content such as a trademark is inserted, and display it in accordance with the information needs of the learners & learners 80-1. In this case, when a specific condition is imposed, only the ones satisfying the condition may be provided to the learners 80-1.

The above combining process is performed by the learning content provider himself or herself in the process of analyzing and combining the labeled content DB (80-5-2) such as a trademark, the name DB (80-5-2) (80-5-2) of a product, etc. In the case of having all kinds of programs to be used, the learning contents provider of the learning contents can be done directly. At this time, DB can refer to external DB. Of course, the learning content may be sent to the outside and an external third party may combine the mark content such as a trademark with the learning content and transmit the learning content to the learning content provider of the learning content.

Second, the store of learning content

Contents Learning A content store receives content from a content provider and stores it in the form of a DB or a file to serve the general public. A person holding a stored file or a content DB can combine the content of the trademark, such as a trademark, with the content like the content learning content provider described above.

Third, the mediator of the content

The content learning content provider who mediates the process of delivering the content to the general learner & learner 80-1 in various forms or mediates the process of delivering the content between the learning content provider, the store, the processor, and the indicator of the content. Can be combined with the content of the trademark, such as trademark.

Fourth, the user of the content

When a program (ad management program, etc.) that analyzes the content of the displayed content and displays related advertisements (visualization, hearing) is used to insert the advertisements that the user wants to see linked to the website contents, the program is Like a content learning content provider, you can combine trademarked content, such as trademarks, with your content.

Replacement of trademark content such as trademarks

There may be automatic replacement of trademarked content such as various trademarks, rotational replacement, random replacement, replacement by contract cycle between advertiser and the site that advertises, and selection of the viewer of the advertisement.

When to combine trademark content such as trademarks

First, in the saved state of DB, file, etc.

The website analyzes the contents of the website stored in the DB form or simply various files, extracts the names of products, etc., and calculates the correspondence with the corresponding contents of the trademarks, etc. Then, the content of the trademark, such as a trademark, that matches the processed result is extracted. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. The unit of the labeled content such as a trademark matched with the content to be one, each unit of the same nature, category, category, product bundle of advertisements, classification of various personalities, category, product bundle of advertisements and the like.

Second, when displayed on the screen

When a website transmits its contents to be displayed on the monitor of the learner & learner 80-1, the contents of the contents are analyzed to extract names of goods, etc., and correspond with the marked contents such as trademarks. The relation operation is performed, and the content of the trademark, such as a trademark, is matched with the processed result. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. One unit of the target content of the trademark, such as a trademark matching the content, is a bundle of the contents of the trademark, such as a trademark of each unit, a category, a category, or a product unit, a classification of various characteristics, a trademark of a category, a product unit, etc. Bundles of content.

Third, when Web learning & child 80-1 inputs

When a user of a website enters or receives data on the website (when entering specific words, phrases, phrases, or sentences in the search box, posting a message on the bulletin board, or other web lessons) in the chat window (80 -1) When the user communicates with the user), the content (words, phrases, phrases, sentences, paragraphs, texts) sent by the user of the website is analyzed as the learning content, and the mark of the trademark or the like is transmitted and received on the learning content. Combine and display content.

Combined form

There are three types in which the marked content such as a trademark is combined with a learning content or linked to a DB.

First, it is stored as one content in combination with the content of the mark such as learning content and trademark. Therefore, when recalling the learning content viewed from the outside, the content in which the marked content such as a trademark is combined is called out and provided to the learning & learn 80-1.

Second, a mark on the inside of the program which is not visible to the learners & children 80-1 on the corresponding part of the name of the product or the like of the learning content, and corresponding to the name of the product, the learning content provider 80-2 or 80-2. (30-6a or 30-6b) is stored outside the learning content, such as a trademark content that you want to display to the learners (80-1), the learning content is the learners (80-1) When provided to the user can be combined with the content of the learning, such as trademark and learning content via the display medium and then provided to the learner & 80 (80-1).

Third, in the first and second methods, if the subject managing the marked content such as a trademark is different from the subject of the learning content, the DB of both subjects is linked to the product if the subjects of the learn & learners 80-1 request content. There is a method of presenting the contents of the title and the trademark such as trademarks by combining the DB interworking method and presenting them to the learners & 80-1.

Displaying descriptions of small icons and hyperlinks Referring to FIG. 90, the operation of small icons is described as follows.

Background of introduction of concept

There is a lot of content (such as banners) with hyperlinks on the network, and one of the common features of these content is that it only moves when the user interacts with the content such as a click. Branches do not know whether they are connected to a site (eg, commerce site, forum, community, news, etc.). In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, if there is a sign indicating that the hyperlinked content leads to a certain site when interacting with the content, the learners 80-1 will be directed to the site having the personality. Because you know, you can decide whether or not to click in advance.

Concept of small icon

The small icon is an image icon (which may be a text icon), and the visual image of the icon is a symbol, a character, a figure alone or a combination thereof, and colors thereof. These include each letter consisting of the first letter of the generic name for the character represented by the small icon (for example, the original letter S represents a search site, etc.). It can exist as an object, or it can be tightly coupled with other content as a dependent entity.

The concept of an independent object (90-3) is that small icons are their own content, exist and act independently, and respond independently to the interaction of the learner (80-1). 90-5b) In other words, when these icons have hyperlinks, they can be moved to other web pages by clicking only the small icons.

Dependent existence (90-2) means that a small icon exists as part of an image or as part of an image that constitutes other content and does not exist independently, nor can it act or respond. )

For example, as follows.

Suppose there is an "@" in the picture of the banner, which has an attribute that indicates that you are going to a place where you can send or use email. At this time, the @ mark is separated as an independent object or object, and if you go to a place where you can send or use e-mail even if you click on this @, it is a small icon as an independent object. However, if the banner picture simply contains an @ picture, and you click on the @ part (when @ is included in the banner, and the @ part contains a banner part or banner as a whole, or links to one or more specific sites), the banner If you click inside the @ portion but link to the same one or more specific sites, it is a small icon as a dependent entity (90-5c).

Action of Small Icons

Small icons may have independent appointment schemes for individual sites, and some or all of the small icons may use a common appointment scheme. For example, the letter "EC" in the small icon represents an Electronic Commerce site, "@" represents an e-mail site, "X" represents an exposed site, and "M" represents a music site. , "C" is community site, "F" is forum site, "N" is news site, "S" is search site, "A" is art (Art) can indicate that the site is connected. In this description, sites are used in the sense of location or location, because the concept of small icons can be applied to content that contains CD-ROMs, not on the web, because other locations on the content are not sites in a strict sense. (This may apply to all of the specification of the invention in addition to this paragraph.) Also, quotation marks do not mean that they are actually used with quotation marks in the sense of emphasis or separation.

Small icon location

An independent small icon can be placed on or around a related content banner (if there is a small icon on or around the related contents banner), the same hyperlink as the hyperlink of the related content. Contains a link. Therefore, when connecting to different places, each independent content may have several independent small icons attached to each other (in case of replacing trademarked contents such as trademarks with small icons in 91-2a and 91-2b). Does not have its own hyperlinks as part of its content, it only has the ability to provide personality or property information about the hyperlinked site. Small icons can also be placed in special locations on the screen (91-3).

Application to trademark content such as trademarks

The trademark content, such as trademarks (including model names), service marks, collective marks, business marks, etc., all identification marks defined in the trademark law and trade names, identification marks defined in the commercial law, identification marks defined in the anti-competition law, and others All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes There may be a combination of the content and each of them used for any purpose of identification or used with the function of identification. If each of these hyperlinks are linked, it is possible to provide information on the attributes or characteristics of the sites linked by the hyperlinks. In other words, the trademarked content, such as the trademark "Palm", is linked to the trademarked content of the company Palm, where Palm sells hamburgers, community sites for Palm products, and various organizations or analyzes of Palm. In fact, there may be hyperlinks to various places. Therefore, it is obvious that the judgment of the learner & ruler 80-1 is helpful when there is a small icon in the label content such as a trademark at this time.

Small icons may also be attached to names of goods. In other words, if there is a name such as a hamburger product, attaching a small icon around the name can help the learner & 80-1 by knowing the attributes of the hyperlinked site that the small icon contains. .

Indications for hyperlinks

In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, the following configuration can be considered.

First, when a browser reads a hyperlinked address, it also reads other information associated with the hyperlink (such as the nature and properties of the site). When the site address is displayed at the bottom of the screen, information about other sites linked by the hyperlinks read together is displayed next to the address, or the pointing device is placed in the hyperlinked content. If so, this information is displayed in the help display such as abundance.

Action sign small icon

A particular small icon may indicate a particular action. (90-5d) That is, when an action is applied to the small icon, the small icon activates the program that activates the action, or other content to be able to perform the action. Mark it.

Website Types and Ad Effects Linked to Content and Ads

First, with the search engine, the learner (80-1) requests information about what he needs, analyzes it, and provides information in various classification and notation methods. Exert. The learner < RTI ID = 0.0 > 80-1 < / RTI > inputs the information required by the user through the input window provided by a CGI (Common Gateway Interface) method as a keyword or a sentence expression method. The search word entered by the learner & learner 80-1 symbolizes exactly what the learner & learner 80-1 wants and analyzes it and posts an advertisement.

Second, the portal site provides a variety of information in the department store type and provides the environment and information desired by the learner & learner 80-1 with various categories. By displaying advertisements corresponding to the contents of the section for each section corresponding to various categories, the effect of the advertisement is enhanced.

Third, there are sites specialized for various contents. The desire of the learner 80-1 in Content Provider Provider (CP) sites that provide information in various categories such as education, current affairs, commerce, and culture can be more easily analyzed and typed.

Fourth, there are sites that do not belong to the above types.

Display of the content of the trademark, such as trademarks

When the advertising content is found, the method relates to displaying the advertising content in the periphery or third position of the learning content.

The indication (including sound output to the speaker, in this case may be a position because it is a sound. The following and the same is the same) is largely related to the names of the products and the like. Second, various ways in which the contents of the trademark such as the trademark appear, and second, a method for displaying the contents of the trademark such as the trademark, and third, a trademark when there is an interaction or the input of the conditions of the learner & the 80-1. It is about the display method of the marked content.

Location shown

A description with reference to FIG. 91 is as follows.

First, when there is title content such as a product in the learning content, the content of a mark such as a trademark that matches the content overlaps the closest position such as immediately above, next to, or directly below the name content of the product, and the name content of the product. Location, up, down, left, right, or at a certain distance apart or a specific location (edges, etc.), may be located in a separate place linked with the name content such as the product. The common feature of this location method is that one or more trademark contents correspond to the name contents of one product or the like. (91-1a) There is a 1: 1 or 1: multiple relationship between the positions shown.

Second, there are many: one or many: multiple relationships between the names of goods, etc., and the location where the marked content, such as trademarks, is displayed (two labeled content, such as trademarks combined in 91-1a and 91-1b, respectively). Multi-address A "(corresponding to 91-2b), i.e., a plurality of placemark contents such as a plurality of trademarks related to names of a plurality of goods, etc. In other words, when there are names of a plurality of products or the like on the learning content appearing on the display device of the learn & learn 80-1, the marked content such as a trademark or the like corresponding to each or part thereof is displayed. It can be collected in one box or displayed in a separate fixed position such as a corner of the screen, etc. In this case, the 1: 1 correspondence between the name of the product and the mark contents such as the trademark is not clear. persons 2) A method of using the first method in a separate location (for example, implementing the first method in a box. This box is a learning & ruler (80-1). It can be positioned independently of the scroll, or move according to the scroll).

Third, when the learning content is a paragraph unit or a total learning unit 94-1 for one object, the labeled content such as a trademark may be combined corresponding to the paragraph unit or the total learning unit.

Describe the overall unit of learning.

"Kang Min-soo took 10,000 won to the (81-3) McDonald's Hamburg shop and bought a 3,000 won (81-4) Big Mac and two 3,000 won nugget sets (81-5). ? 1,000 won "

The entire content cited in the above quotes is an overall unit of information that constitutes one learning unit.

In this case, when the marked content such as a trademark is displayed in combination with the name of the product, the following process is performed (that is, in this case, the marked content such as a trademark corresponding to the name of the product is displayed corresponding to the paragraph or the overall description unit. (1) Recognize the paragraph or aggregate unit of information (94-1) Second, mark the trademark on the left or right side (example 2 in Figure 94) or at the very beginning or at the end of the paragraph or aggregate unit of learning (94-2) (In this case, the paragraph or the overall unit of information may be pushed in the opposite direction where the mark exists. (Example 1 of FIG. 94) Another paragraph or total information unit is pushed down, and at this time, a plurality of trademark contents such as trademarks can be combined into one paragraph or total information unit. 94 is well illustrated in Fig. 94. Trademarks are placed at different positions (edges, etc.) or on a display so that the learner 80-1 does not know actively that there is content corresponding to the advertisement. It may also indicate the content of the emblem.

Basic way displayed

A mark, such as a trademark of one supplier, on the name of one product, etc.

When content is combined

If there is only one emblematic content, such as the supplier's trademark

If there is only one emblem content, such as a trademark, it may be displayed on a periodic or random time interval (on) or not (off), to give a special digital effect, to change the property (transparent properties, translucent) Attributes, colors, etc.) At this time, there may be a case where a direct modification is entered for names of goods and the like. If there is a name (e.g. hamburger) in the learning content, such as a burger, the hyperlink to the address associated with the hamburger in that part.

Multiple trademark content, such as a supplier's trademark

In continuous or random order, at a constant frequency or at any frequency,

It can be displayed to the learner & child 80-1 independently or in conjunction with an appeal to time and an appeal to hearing. That is, the case where one of the above marks is applied to each one of the plurality of marks is applicable. Since it is a plurality of marks, it is possible to change the order of arrangement of the plurality of marks or to display them interchangeably.

Marks of trademarks of multiple suppliers on the name of one product, etc.

When content is combined

If there are more than one supplier for the name of the product, etc., there may be one supplier for each supplier (including one or more of the trademarked contents such as trademarks, or more than one). Applies to pizza and pizza huts.)

Application when there is interaction of learning & child (80-1)

Location shift interaction

(* 91 *) When the learning & children 80-1 use a pointing device such as a mouse, a keyboard, or a viewpoint movement measuring device, to place, pass, or click on the learning content, You can apply the basic method shown.

Position tracking is performed to display the contents of the learning & children 80-1 by combining marked contents such as a trademark corresponding to names of products of the learning contents. A general computer application program including a web browser displaying a web site includes a cursor or a mouse pointer that displays the current position of the learner 80-1 in the course of interaction between the learner 80-1 and the computer. Will be displayed on the screen. The current position on the cursor and the pointer of the mouse can be transmitted to the computer application program from the input / output function of the basic operating system (Operating System), and displayed on the monitor to facilitate the work of the learner & 80-1. do.

At this time, the following actions may occur when the current cursor or the mouse is in the exact position or around the position of a product or the like.

Firstly, a key that calls for recognition of input of interaction of learning & learner 80-1 on the content of a label (including a case where some are already displayed) such as a trademark which has already been combined with the learning content ) By the method described in the basic method shown above.

Second, recognizing the learning content existing at the location or the location, if the learning content is a name of a product or the like, searching the supplier content DB 30-2 such as a supplier DB, a trademark, etc. Marked contents such as trademarks corresponding to the name of the mark are combined or interlocked and displayed by the method described in the above-described basic method.

This may be particularly effective if the marked content, such as a trademark, has no display at all, only some display, or only a visual display. For example, sound devices (headphones, speakers for speakers, speakers for speakers, earphones) can be combined or interlocked with sound (sound trademarks, onomatopoeia, sound effects, music, songs, CM, slogans, and other symbolic sounds) among trademarked content. Will generate this.

Position tracking application

As an application method of position tracking, the vision of the learner & learner 80-1 is tracked. A device that recognizes the viewer's vision in combination with a monitor (Vision Tracker: video camera, digital camera, vision tracking hardware, and other software that uses it). Among the contents, sound trademarks or sounds recognized by the general public as unique sounds of a specific brand or product (sound trademark, onomatopoeia, sound effects, music, song, CM), etc. To occur). For example, the word cola makes a buzzing sound, a sound effect similar to the Pepsi cola brand. When orange juice comes out, it sounds like 'Tabong'. When the word "ice cream" comes out, "I'll see you at 12 pm Burabokon, see you together."

One application of position tracking is to link the cyber lottery, rather than linking the trademark DB to the content. When the learner 80-1 searches for the content step by step through the mouse or the keyboard within the content, when a certain part is reached, a pop-up menu, a button, or a new menu is displayed. A message will appear, click to display it, and the cyber lottery will appear. Alternatively, if a brand DB and a cyber lottery are mixed, advertisements generally appear in all areas of the content, and sometimes a lottery ticket appears instead of the advertisements, it stimulates the curiosity and expectation of the learner (80-1). Alternatively, the lottery ticket may appear when the learner & user 80-1 interacts with an advertisement linked to the content such as a click.

Input interaction

When the learner < RTI ID = 0.0 > 80-1 < / RTI > enters a keyword or enter key or mouse select button at a specific position on the network (92-2), input corresponding to the content of this keyword input or enter key or mouse select button. When there is a name of a product or the like during input, the name is recognized (92-3), and the entire process of the present invention is applied. In other words, the trademark content such as a new trademark such as sound may be output (92-4), and the trademark content such as a trademark may change over time (92-5).

Conditional display

This process is illustrated in FIG.

Conditional achievement on learning learning content provider 80-2, 80-2, 80-2

Indication by status

The learning-learning content providers 80-2, 80-2, and 80-2 may perform the whole process of the above display on the condition that the specific condition is achieved (for example, the payment of the advertisement fee). In other words, it is possible to combine marked content such as a trademark at the user's choice. When there are a plurality of names of products and the like within one learning content, the display process of the present invention may be performed only for satisfying one, some, all, or specific conditions. If there are various marked contents such as a trademark corresponding to the contents of the displayed learning contents, the priority thereof may be arbitrarily adjusted. For example, by analyzing the content of the page on which the learning content is displayed, the advertisement corresponding to the name of the product which appeared on the most page may be advertised.

In addition, it is possible to determine the display level (number, method, etc.) of the marked content such as a trademark by receiving the input of the learner & user 80-1.

Indication according to whether or not achievement of condition in learning & child 80-1 aspect ( Advertisement techniques through the contents of the trademark such as this trademark are strong enough to match the purpose of the learners &80's (because they learn the advertisements of the products they prefer while learning) . However, it is still necessary to compensate for the exposure of the advertisements from advertisers or other users who profit from the advertisements. At this time, when the learner & 80-1 uses the compensation management program 80-5, a contract with the advertiser or the website in advance regarding other compensation conditions, or a real time compensation management program ( 80-5) may be used to receive the content of the trademark, such as trademarks as a condition for receiving compensation. In other words, only when the intention of accepting the content of the trademark, such as the trademark, is transmitted to the providers of the content through the reward management program 80-5 or otherwise, the content of the trademark, such as the trademark, is transmitted to the learners 80-1. Can be delivered. Therefore, the compensation management program 80-5 may have a filtering process of removing or selecting the marked content such as a trademark.

Give me the option to show ads

Types of options may include the following.

First, the presence and the level of advertisement display are selected. Assign to the right mouse button menu, assign to the reward management program (80-5) options, buttons appearing in a specific position on the screen occupied by the program, menu bar of the browser, shortcut keys, etc. 80-1) allows selection. Alternatively, when the number of advertisements displayed on the content is not impaired to the view and prevented from focusing on the content, the number and size of advertisements inserted, and the degree of visibleness can be adjusted step by step. The more advertisements, the more product information and more rewards that can be made by the learner 80-1.

Secondly, as a selection of the advertisement cycle, a replacement button (a menu of a website, a menu of a web browser, a menu of a right mouse button, a menu of a shortcut key) can be inserted to see a desired one among several possible advertisements. For example, when the word burger appears, an advertisement for a variety of products is possible. When the button is clicked, the next advertisement is displayed and the button is pressed to display the next advertisement.

Third, the learner & user 80-1 selects in advance the contents and format of the advertisements that are preferred and the advertisements excluded from the selection of the advertisement targets. Alternatively, in the formal aspect of the advertisement, a banner < RTI ID = 0.0 > advertising < / RTI >

Basic display and extended display

When displaying the content of trademarks such as trademarks, the concept of basic display and extended display can be introduced. The basic display is to display only one or a part of various displays of the marked content such as a trademark, and the expanded display is a function of learning & character 80-1 acting on the basic display (learning & position of pointing device, passing, clicking, etc.). In response to the arbitrary input of the ruler 80-1), a display different from the basic display appears. That is, if only the picture of the cola is attached to the content of the mark such as the basic trademark, when the learner 80-1 places the cursor or the mouse on the picture of the cola, the mark such as a trademark other than the basic display such as the cola bottle sound. To display or print content. This is particularly effective when the help displaying balloon is used as a tool for displaying the confirmation mark. In other words, in the balloon, the place occupied by the help may display the advertisement content (content for all kinds of advertisement purposes such as a video or a banner) other than the extended information about the supplier related to the name of the product or the trademarked content such as a trademark. .

Description of the basic flow

How to combine insignia content, such as trademarks, on what is stored as learning content

First, the analysis process-to analyze the contents of the learning content (97-1).

Analyze through automatic analysis, manual analysis, timing of analysis (stored and in real time as it is transmitted through the network) and find the names of products.

Second, the establishment of the advertisement of the content of the trademark, such as a trademark, sets the type of the trademark content, such as the trademark, or the collection of the trademark content, such as the trademark, that matches the name of the product of the learning content, etc. (97-2) This type setting process May be omitted. In this case, the marked content such as a trademark corresponding to a name of a product may correspond directly.

Third, production (including importing from the outside) and correspondence-Marked content such as a trademark corresponding to the type is produced, and a corresponding advertisement is found in the labeled content DB 30-2 such as an existing trademark. 3)

Fourth, the correspondence between the learning content and the labeled content such as a trademark is stored. (97-4)

Fifth, Combination and Display-When the learning content is displayed, the content suggested by the present invention is inserted, substituted, shuffled, or interlocked by referring to the correspondence between the learning content and the marked content such as the trademark. Method and other methods. (97-5)

Data to send

It analyzes in real time the contents of learning transmitted by the website to provide to the learner & learner 80-1, and provides the combined contents such as trademarks.

First, it analyzes the transmission data and finds the name of the product (98-1).

Second, the establishment of the advertisement of the content of the trademark, such as a trademark, sets the type of the content of the trademark, such as the trademark or the like, of the trademark, which matches the name of the product of the learning content, or the collection of the content of the trademark. May be omitted. In this case, the marked content such as a trademark corresponding to a name of a product may correspond directly.

Third, production (including importing from the outside) and correspondence-The content of the trademark, such as a trademark of the corresponding type is produced, and the corresponding advertisement is found in the existing content of the trademark, such as a trademark DB (30-2). 3)

Fourth, combining and display-by referring to the correspondence relationship between the learning content and the marked content such as the trademark, the marked content such as the trademark is inserted, substituted, shuffled, or linked to be displayed by the display method and other methods suggested by the present invention. Send it. (98-4)

Input of learning & child (80-1)

We respond to learning & child 80-1 input. The most effective when writing on a bulletin board is to enter keywords into a search engine where the needs and needs of the learner & learner 80-1 are concentrated.

First, it analyzes the contents of the learning & child 80-1 input.

Second, the type of advertisement or collection of advertisements that matches the contents of the learn & learn 80-1 input is set.

Third, an advertisement to be displayed together with content is selected from a DB of the corresponding type of advertisement or a pod.

Fourth, when the content is displayed, advertisements are inserted, replaced, shuffled, or interlocked (204).

Ad which learning & child (80-1) wants

Even if the correlation with the contents of the website is inferior, the learner 80-1 displays a desired advertisement.

First, the learner < RTI ID = 0.0 > 80-1 < / RTI >

Secondly, this setting is transmitted to a website where the learner & thetastor 80-1 wants to search, or an agent such as an advertisement management program advertisement management center, an advertisement brokerage site, etc., transmits the contents to a website providing content.

Third, advertisements according to the settings are displayed together with the contents of the website.

Leverage bubbles in the display of ads

When a position display device such as a mouse is placed on a label content such as a name or a trademark of a product or the like, a bubble can be issued. This is an application of a general programming technique in which various embedded advertisements exist as objects, and explanations for explaining the characteristics thereof appear in the form of a balloon help. In the bubble, unused ones, such as trademarks, or ordinary digitized advertisement content can be placed, and these can be displayed (including video and sound).

Combining the presence of an advertising association center (80-5) (80-5) with externally labeled content such as trademarks

The place where the process of combining the labeled content such as a trademark or the like occurs in the server of the same website that provides the learning content, or may occur in an external third server or the like instead of the inside.

Applicable to normal website

The person who supplies learning contents (including computer and server) transmits them to the advertisement combining center 80-5 (80-5) (including computer and server), which is a service that attaches the content of the trademark such as an external trademark. (30-6b) The advertisement combining center 80-5 or 80-5 analyzes the received learning content, extracts names of goods, and the like, and attaches corresponding content such as a trademark. Again, it can be transmitted to the person who supplies the learning content. (30-6b) In this case, the advertisement combining center 80-5 and 80-5 combine the labeled content such as trademark in detail as much as possible and receive the received content. Learning Learning content provider 80-2, 80-2, 80-2 (30-6a or 30-6b) may adjust the quantity and quality of the marked content such as trademarks, display methods, etc. according to their purpose. .

Applies to email (30-6b-30-7)

In this method, the learning-learning content providers 80-2, 80-2, 80-2, 30-6a or 30-6b access external websites to their learners 80-1. It can be particularly useful for a variety of information provision methods (e.g., providing personalized news, etc.), including e-mail that receives the content and transmission of learning content to other websites. This will be described in detail below.

First, the learning association content provider 80-2, 80-2, 80-2, 30-6a or 30-6b sends an e-mail to the learner & learner 80-1. 5) (80-5). (30-6a)

Second, the advertising association center 80-5 and 80-5 analyze the learning content of the e-mail, and then combine the marked content such as a trademark. Here, other advertising content may be inserted, as well as trademark content such as trademarks. (80-5)

Third, the advertisement management center transmits it to the learn & learn 80-1. At this time, the advertisement management center may send shipment confirmation information to the learning learning content providers 80-2, 80-2, 80-2, 30-6a or 30-6b (30-7).

Personal learning & child (80-1)

The student & learner 80-1 receiving the learning content transmits his / her learning content to the advertisement combining center 80-5 and 80-5 to receive the content in which the labeled content such as a trademark is combined. This may be particularly useful if the reward is mediated by exposure to trademarked content, such as trademarks. This advertising association center 80-5 and 80-5 may be inside the computer of the learn & learn 80-1.

Advantages of attaching trademark content such as trademarks from outside

First, it is difficult for each individual website to attach marked content such as analysis and trademark.

Second, rewards (advertising costs, etc.) can be mediated when ads are combined with each piece of content, as individual websites are not easy to attract a large number of advertisers.

Model when compensation is mediated by attaching mark contents such as trademark externally

First, the advertising association center 80-5 or 80-5 concludes a contract for total compensation for collecting advertisers and exposing the contents of the trademark such as their trademarks for each advertiser. This process may be performed by the compensation management program 80-5 in the advertisement combining center 80-5 or 80-5.

Second, the advertising association center 80-5 and 80-5 are individual websites, outgoing e-mails or learning content transmissions, and personal learning & learners 80-1. -5) from the individual subject or the Ad Management Center that sent the learning content to the advertisement combining center (80-5) (80-5) when receiving the learning content combining the trademark content such as a trademark and the ordinary advertisement content. Compensated or contracted rewards can be paid to those who receive content incorporating the trademarked content, such as trademarks, on the basis of various methods of measuring the effectiveness of the advertisement, such as whether it has been received, whether it is exposed or not. Rewards each learner & learner 80-1 or learning content provider 80-2, 80-2, 30-6a or 30-6b in this advertising association center 80-5 and 80-5. The payment management program 80-5 is responsible for paying the fee.

Combining trademark content, such as trademarks, with image and video content

summary

The visual images present in the world may be an expression of an object, a situation, or an action corresponding to the visual image, and a name of a product or the like may be given to the object, the situation, or the action. In other words, for all or part of the image it can be combined with the name of the product. For example, if there is a picture of a mobile phone, the name of a product such as a mobile phone can be mapped to this picture. In addition, if there is a picture of one necklace, the name of the product such as 'dog' may be combined for the dog itself, and the name of the product such as 'dog necklace' may be combined with the dog. The service name "cleaning" can be given to the image to be cleaned.

Definition of Terms

Names of images, etc .: Names of goods, etc. may be applied to all or part of the images, and the corresponding process is called "extraction of names of goods," and the extracted names are referred to as "images, etc." Name '

Image or Image Content: When the image content referred to in the present invention is not content (text, numbers, symbols) that are visually recognized, such as pictures, animations or characters drawn by humans or computers, the video content is also made frame by frame. That frame is an image). Such images include holographic images, images in virtual reality.

Image as a combination of objects: When working with images in computer graphics, of each object identified by a line image, a particular line or set of lines is an object that has a meaningful unit of distinction. Can be. For example, in one picture of a dog collar with a drop, the corresponding part of the diagram representing the dog collar may be an object having one meaning, and among the constituent parts of the dog collar, the drop portion may be another object. Therefore, one image may be one or more than one combination of objects.

Composition of Invention for Attaching Marked Content such as Trademark to Image and Video Content

Naming goods, etc.

When the entirety 95-1 or the portion 95-2 of the image is viewed in object units, the entirety of the image or individual objects may be associated with names such as goods. This correspondence analyzes the learning content in the description (, 95-a ') for each object (95-2a), and if there is a name (95-2a ") of a product or the like, extracts and uses the name. If there is no name of a product, a person may assign a name of a product to each object (95-2b). (95-b ') Through this process, a name of a product or the like may be applied to some or all of the objects. 1: 1 or 1: many will have a correspondence (95-3)

Post-naming process

When a name of a product or the like is given to each object, the above invention can be applied mutatis mutandis as each object enters the learning content. In other words, the inventions described above have a process of extracting names of goods and the like from the learning content, and thus, if the names of goods and the like are established 1: 1 or 1: many correspondences with respect to the learning content, in the present invention, goods and the like By matching the names of (substituting the extraction process with the corresponding names of goods, etc. in the object), the same 1: 1 or 1: can establish a plurality of correspondences. Therefore, in the foregoing invention, the image corresponds to the seat of the learning content, and the process of matching the name of the product by finding an object in the image corresponds to extracting the name of the product or the like from the learning content. Once the name of a product or the like is known, the content of the trademark or the like corresponding to the name of the product can be found again, and the image content is applied mutatis mutandis to the process of combining the learning content and the trademarked content such as the trademark of the present invention. Alternatively, the content of the object unit, which is a part thereof, and the labeled content such as trademark can be combined. In this case, the display method may be used by equally applying one or a plurality of methods and processes for displaying the combined content of the learning content and the labeled content such as a trademark.

Application to video

Since a moving picture is a sequence of images, the method of attaching a label content, such as a trademark, with respect to an image moving picture content can be applied mutatis mutandis to individual images.

Optimized workbook for each individual through advertisement selection

Advertising selection concept

The idea of the present invention is to provide an advertisement consisting essentially of text, image, or sound in combination with the learning material. In addition, the learners 80-1 may have their favorite brands, products, and the like. Therefore, when a brand of your choice comes out of learning, you can increase the interest of learning and at the same time, the advertising effect can be great. For example, a learner (80-1) who prefers Baskin Robbins 31's ice cream to present a text or image learning content with a label content such as the Baskin Robbins 31 trademark as a learning object. It can be much more interesting to learn than providing them as pictures or text. In addition, if the learner 80-1 inputs his or her preferred information in more detail, the learner 80-1 may provide learning content that satisfies the taste of the learner 80-1.

I want to eat icecream. (Normal)

I want to eat Baskin Robbins 31 icecream. (If you entered Baskin Robbins 31 as your ice cream preference)

I want to eat Berry Berry Strawberry icecream. (If details are entered) This is especially useful for image replacement. In other words, if you input information that you prefer domino pizzas more than pizza huts, the pizza hut pizza pictures are replaced with the pizza pictures of the domino pizzas, and the label contents such as trademarks are also converted into domino pizzas. This process is possible because the fields are set in the pizza picture and the supplier information, and the relevant ones of the fields change in conjunction.

Therefore, this process is as follows.

First, it enters self-information such as advertisement selection, brand selection, character selection, name, age, favorite, place of residence, school and grade. In the selection, the name of a product or the like may be selected as a classification unit, and the contents of the trademark such as trademarks of a plurality of suppliers or the name of a supplier may be selected. For example, McDonald's, Lotteria, Burger King, KFC, etc., may be trademarked contents or providers of trademarks when the name of a hamburger product is named.

Second, the learning content provider 80-2 combines the learning content with the self information input by the user. The relational DB concept is applied here.

Third, the learner 80-1 provides learning content in which some or all of his information is reflected.

In this case, the information to be combined is also combined with information that can be linked with the information directly input by the user.

For example, in the following problem, "Kang Min-soo" is information input directly by the learner (80-1), and if the address is input as 9-dong, Sinrim 9-dong, Gwanak-gu, the learning content provider (80-2) is the nearest Pizza Hut in Sinrim 9-dong Bongcheon. If you know that you are at 4 distances, you can provide the following learning content.

Kang Minsu took 10,000 won and went to Pizza Hut on Bongcheon 4th Street for 20,000 won and bought a 15,000 won Super Supreme Pizza. How much should I go back to? Answer 5,000 won

When this happens, "Pizza Hut on Bongcheon 4th Street" is identified, and the order can be made through the specified Pizza Hut. In this case, a GIS (geographic information system) may be used to find a short-range provider related to the address of the learner 80-1.

This gives the feeling that the learning content is made only for oneself, thereby increasing the satisfaction of the learner 80-1, and not only increases the learning effect but also increases the advertising effect.

Use of Self Information

That is, when there is input of self information such as advertisement selection, brand selection, name, age, likes, place of residence, school, grade, etc., and when there is learning content using the input information as a field, the learning content provider 80- 2) reads the self-information input by the learner 80-1 and reflects it to the learning content and provides it to the user. At this time, it is possible to provide the learning materials reflecting this information by e-mail on the network, but offline media such as CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, It may be provided in the form of various memory sticks, and may also be provided to the learner 80-1 in the form of a paper medium to which a hard copy method such as printing and printing is applied.

E-commerce using advertising content

Basic e-commerce model

Basic example

For example,

Among the advertisement-related contents combined with the learning content and the method proposed by the present invention, there is a supplier of a product called pizza hut, and hyperlinks are combined with names, photos or images of various pizzas provided by the pizza hut. When the learner 80-1 interacts with a click or the like, he or she is connected to a space, a device, or a person on a network that can remotely order a specific pizza product (e.g., a super supreme pizza large size) in Pizza Hut. . Here, when ordering a pizza, input or deliver various information necessary for delivery, and make a payment in advance or after payment in connection with the delivery of the pizza, the content related to the advertisement and the content related to the present invention are combined with the method of the present invention. A process is established for e-commerce targeting a product called Pizza in Pizza Hut.

Way of interaction

If there is learning content in which the advertising content is combined in the manner presented by the present invention, the method of interacting with the advertising content is based on the manner in which the advertising content is presented to the learner 80-1 and the computer of the learner 80-1. Since it depends on the connection to the network and the configuration of the computer of the supplier, the following description is made for each case.

The type of advertisement may be visual, audio, or olfactory, and hyperlink may be connected to the advertisement content. When the hyperlink acts as a click or the like, the learner 80-1 (in the present invention, the learner 80-1 is a learner and a person who assists and manages the learning (including a teacher) or the like) or The legal representative (parent, guardian) of the learner (80-1) and all persons related to the learner (80-1), which are the same and above, may order goods or services, or act on behalf of the supplier and the supplier. It can access the supplier's homepage, products or services, or a community or forum about the supplier, which provides information about the person related to the supplier, such as a relay, or a relay. In addition, the contact information of the supplier and the contact information (including mobile communication number) and the address of the person related to the supplier, such as the agent on behalf of the provider can also be found.

The learning contents may be provided as off-line media such as CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA cards, Compact Flash Momory Cards, various memory sticks, and the like. Relevant advertising content can be combined (hereinafter, same as above). If the learner 80-1's computer is not connected to a network such as the Internet, the learner 80-1 may order what he / she wants in the following manner. First, a call is automatically made by a program embedded in a computer, and the intention indication for commerce and related information (address, phone number, etc. of the learner 80-1) can be left on the counterpart's computer and the telephone. If the provider side is an ARS system, the learner 80-1 may call the ARS system and leave a message for commerce and related information (address, phone number, etc. of the learner 80-1). . The ARS system may be called by a program (ADM, etc.) built into the computer of the learner 80-1.

Utilization of the right mouse button

Right-click the mouse on the content (including ads, learning, and objects) (including the third and fourth buttons if there are ones). If there is only one button, such as the Apple Macintosh, the Microsoft Windows system employs the right If you click the button to perform the same action as the button function, it is the same with other pointing devices.) The menu provided by the original operating system (OS) is not displayed. Menu information is also displayed. To do this, the following process is required. When the OS and browser are located in the content, it reads the menu provided by the content, and when the learner 80-1 clicks the right button, it is sprayed on the menu.

Elements of the menu may include places for e-commerce where the goods or services can be purchased or used (including information on places on the cyberspace, places with physical entities, etc.) There may be a plurality of places, such as a map, etc. In order to display the places, the places may be listed in a submenu under the concept of a high category of places, and the places may be normally arranged vertically in a vertical direction without the concept of a high and low category. There is a menu that allows you to go to the homepage or website of the supplier of the product or service, the community of the product or service, or the forum where the product or service is located. You can, of course, display them in separate windows. The information displayed when the right button is pressed may display summary information for commerce on the product or service regarding the price, the trading condition, etc. of the product or the service. In addition, the right button menu contains menus that link to orderable routines, menus for automatic phone ordering, menus for payment, nearest product, and source of service. Self-information registration (separate registration or ID / PW registration) can be combined.

E-Commerce Broker (80-19)

Concept of E-Commerce Broker (80-19)

When the learner 80-1 expresses the purchase intention for a particular product or service on the network in the case where the advertising content is combined with the learning content in the manner to which the present invention is applied, the learner 80-1 mediates this intention and commerce process. The giver is an e-commerce broker (80-19), who is the provider of, or has a special relationship with, the learning content or advertising content. In short, it is a person who arranges a trading relationship between the learner 80-1 and a supplier of a product or service.

Function of E-Commerce Broker (80-19)

Transaction mediation function

For example, as follows. When learner 80-1 orders Pizza Hut's pizza in a way that interacts with the advertising content associated with the learning content, it enters the virtual space of the e-commerce broker 80-19 by its hyperlink, Select a specific product here (if you have already selected a specific product, ie click on the specific product, etc. You can, of course, change the product here as well), and get the information you need to trade (address, phone) Number, payment, etc.) and approve the transaction, the e-commerce broker (80-19) acts to transfer the information related to the order to Pizza Hut.

Conclusion of the deal

This transaction intermediary function can be divided according to the counterparties to whom the transaction is concluded again.

First, a contract is concluded between the learner 80-1 and the transaction broker, and the transaction broker can receive the contract and enter into a separate contract with the product or service provider. In this case, the transaction broker can be regarded as a wholesaler or a retailer. That is, a contract may be established first between the transaction broker and the supplier, and later, the contract with the individual learner 80-1.

Second, a direct transaction is concluded between the learner 80-1 and the product or service provider (which can be likened to a contractor entering a broker's virtual space and making a contract with a guest), and the transaction broker is either or both parties to the deal. Receive a reward for closing the deal.

Transaction guide function

The learner 80-1 serves as a guide to where the product or service can be purchased. That is, when a normal pizza is selected, various pizza supply bodies such as Pizza Hut, Domino Pizza, Mr Pizza, etc. exist in the virtual space of the intermediary and guide the user to go to a specific place. At this time, if a transaction is concluded between the learner 80-1 and the supplier, the transaction intermediary may be compensated for the contribution.

Analysis, diagnosis, recommendation, differential rate

Providing a problem that reflects the analysis and the results

concept

Each unit learning content (a problem, a scene, a task, a learning unit, an education unit, etc.) may have a plurality of diagnostic tags or indexes (tags or indexes). The index is a combination of one or more fields, such as the area to which each unit of learning content belongs, the status of the standard curriculum, the unique number of the problem, the difficulty, the type of ability required by the problem, the weight of the skill, and the time limit. Can be.

Yes)

Problem: The present invention provides a learning method: Minsu Kang takes 10,000 won (82-3) and goes to McDonald's hamburg shop. -5) bought. How much should I go back to? Answer 1,000 won

Index Information-Elementary, Mathematics, 6th Year, Difficulty Level 7, Numerical Computation 0.7, Numerical Applicability 0.5, Formulation 1.0, Comprehension 0.8, Math Comprehension 0.3, Limited Time 2 Minutes Can be indexed.

Conceptual composition and advantages of introducing this method

The advantages of adding this index are:

First, if a sufficient number of statistically significant problems are solved or learned through unit learning contents, various and comprehensive analysis data can be produced by utilizing the computer's data processing capability. That is, a comprehensive diagnosis of one learner 80-1 is possible. In the design of the national curriculum for the curriculum of the curriculum, the ability to be achieved in each subject is classified, and this classification can be adopted as an example of the system of competence classification.

Second, the unit learning content pool including the problem pool by focusing on the lack of the learner 80-1 based on the aggregate analysis data of the learner 80-1 with the unit learning contents including the future problem. You can extract the learning materials from and present them to the learner (80-1). For example, a student assessed as having a lack of understanding of a figure in the index may provide a problem related to the figure to the learner 80-1 more often than the unit learning content which is more helpful in developing other skills. It can help to increase the overall power of -1). In addition, the learners 80-1 that are evaluated as having insufficient vocabulary may present the unit 80 learning content to the learners 80-1, which is helpful to increase the vocabulary, that is, the weight of the items for the vocabulary in the index is high. have. In this case, the learning efficiency of the learner 80-1 is much higher than that in random order or way.

Third, when the ability of the learner 80-1 is analyzed and accumulated over time, various advice or recommendation can be made to the learner 80-1 based on this data.

Course model

The expression process of this concept is as follows.

First, the learning content with the index is presented to the learner 80-1.

Second, learner 80-1 learns (including problem solving).

Third, the learning result of the learner 80-1 is transmitted to the learning content provider 80-2.

Fourth, the learning analysis engine 80-8 of the learning content provider 80-2 analyzes the learning results of the learners 80-1 and stores the analysis results in the learner 80-1 DB 80-4. do.

Fifth, based on the analysis result, the learning content optimized for the learner 80-1 is extracted from the learning content DB 80-3 and 80-3.

Sixth, the optimized learning content is provided to the learner 80-1.

Seventh, the learner 80-1 optionally provides the learner 80-1 with on-demand analysis results and time series learning results.

Display of analytics data in virtual space

The educational system on the network includes the contents stored on the CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks, HDD, RAM, etc. Including the education system, which is operated as follows, the learner 80-1 may have his or her own virtual space associated with his or her learning, which may be on a network, and the learner's learning computer (PC). Etc.) may be accumulated in time to analyze the overall ability of the learner 80-1, and the analysis results may be visually presented in graphs.

recommendation

Basic configuration

Based on the analysis results, various online or offline learning materials, video lectures, related materials, specialized sites, study papers, books, dictionaries, CD-ROMs, DVDs, floppy disks, zip drivers, etc. We can recommend MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks, and cram school (hereinafter referred to as 'learning').

The recommendation process is as follows:

Accumulate the results of the learner 80-1's learning performance over time, statistically analyze the results through predetermined analysis criteria, find out what the learner 80-1 lacks, and make up for the lack. Find the learning that can be done in the learning DB, and present it to the learner (80-1). When the learner 80-1 selects one or more of the singular or plural lessons and pays the cost, the transaction is completed.

Application configuration

In the recommendation process, the concept of search may be introduced to develop the recommendation process by receiving the learner's own input rather than the analysis. In other words, if the learner 80-1 himself or her feels that he or she is lacking or enters a part that he or she needs to be able to develop, the program responsible for recommending the learner 80-1 matches the learning object in the DB. It can be found and presented to the learner 80-1. In addition to the basic and application configurations, input of conditions (cost, level, field, etc.) may be employed, as well as partial purchase or recommendation of the learning material. In other words, instead of purchasing or recommending the entire English grammar, only infinitives can be purchased or recommended. This is especially effective when utilizing indexes. In addition, various purchases or recommendations may also be provided along with the process in which the recommendation was issued and the presentation of the underlying data. When commerce occurs during the purchase or recommendation process, the learning system that hosts the process becomes an e-commerce broker (80-19).

Configuration of Various Compensation Devices According to Learning Performance Results

Why can compensation happen?

First, since the concept of advertising is combined with the learning content to which the present invention is applied, a person learning with the learning content is exposed to an advertisement, so that an advertisement effect occurs naturally. The learner 80-1 has the right to just compensation.

Second, when the learner 80-1 conducts commerce through the learning system, the learning system becomes an e-commerce intermediary 80-19, and a lower cost than the learner 80-1 directly commerces offline. (E.g., phone costs for ordering over the phone, transportation costs for time-to-order orders, time costs, etc.) The e-commerce broker 80-19 also orders from multiple learners 80-1. Because the mediators and traders can conceptually act as wholesalers, and wholesale orders can receive more than a certain discount, they can provide some or all of the discounted width to the learner 80-1.

Third, since the learning content provider 80-2 may contribute to exposing the advertisement to the learner 80-1, the learning content provider 80-2 may receive a predetermined amount of advertising costs from the advertisers. Can be returned to.

Compensation Management Program

When a reward occurs for advertisement exposure of the learner 80-1, the reward management program 80-5 may manage the reward. In particular, when the reward management program 80-5 is on the computer of the learner 80-1, the reward management program 80-5 may manage the compensation for advertisement exposure.

Differential Discount Rate-Center Concepts as Ordering Agents and Intermediaries When the learning time of the learner 80-1 is long (that is, if the learner 80-1 studies hard), the learning time is exposed to a lot of advertising. It may be an important criterion for determining the discount rate for the learner (80-1). Even when learning is high, a discount rate that is proportional to or related to achievement can be applied. There is an absolute achievement that determines how close achievement is to a perfect score or the highest level of performance, and a relative achievement that relates to the temporal and course changes in achievement through monthly, weekly, and subject comparisons. This is because the higher the probability of being immersed in learning, the higher the probability of being exposed to advertising.

In addition, the result of the learner (80-1) that can be improved by quantification or discount coupons, gift certificates, or conditional gift certificates (for example, the right to give a salad for free if you order Super Supreme Pizza Large). Bonds), mileage (the total amount available for discounts can vary by company, and the total amount can be accumulated for each product or service).

E-Commerce with Different Discount Rate

The discount rate that can be received for a specific product or service is displayed when providing the learning content based on the result or the result of the learning. The way in which the learning system calculates the discount rate by reflecting the learning result of the learner 80-1 by referring to the discount-related DB for each product or service is as follows. First, when the right button is clicked on the learning content, the menu is displayed. , When providing a product or service in the lower part of the learning window, a method of displaying a discount rate in a DB or a space in which only discount related information is collected in relation to the product or service on the learner 80-1; There is a method of displaying when making an e-commerce through the e-commerce intermediary (80-19), that is, information about the differential discount rate can be intervened and displayed in any process of learning and commerce.

For example, a 5% discount applies to those who have studied for 5 hours, and a 10% discount for those who study for 10 hours and a 13% discount for those who have studied 20 hours. That's the way. The concept of a discounted amount can be applied, which can be applied differentially. This discount rate or the discount amount can be expressed as a function. For example, if the calculation of the discount rate only takes time, for example, if the discount rate = [20 * root (0.01 *)], ([] is the Gaussian symbol), then t = 0, discount rate = 0, t = 10 hours. Discount rate = 6%. Discounts can likewise be made in the form of multivariate functions, depending on the product or service and the supplier. In the simplest way, a method of providing a certain discount rate can be introduced by cutting off a certain level. If this concept is applied, the harder the study, the cheaper pizza can be eaten, thereby increasing the learner's desire to learn (80-1) and increasing the number of pizza orders.

Composition applying discount concept for each analysis data

Even if a particular achievement or classification of the index shows excellent achievement, the above-mentioned e-commerce process using the differential discount rate can be applied. That is, the learner 80-1 can receive a discount in multiple ways for his or her learning efforts. That is, if the overall achievement, for example, the average score is good, a differential discount rate can be applied according to the degree, and if the achievement of a part is very high, it is possible to compensate accordingly. In addition, if a high level of achievement is achieved for a particular classification of the index, such as 'capability for formulating', then a differential discount rate may be applied depending on the level.

Differential discounts or discounts, discount coupons, gift certificates (including by condition),

How to Present Discount Miles

In the course of the electronic transaction, the differential discount rate is displayed in the process of establishing the transaction, or calculated by an internal DB, which intervenes in the settlement process of the e-commerce, and thus the amount to be finally paid by the learner 80-1. Will be reduced. When a product or service cannot be purchased through online e-commerce, differential discounts or discounts, discount coupons, gift certificates (including conditions) and discount miles will work in the following manner. The Proof of Entitlement, which displays the differential discount or discount amount, discount coupon, gift certificate (including conditions) and discount mileage, is automatically generated by the learner 80-1 computer, which may be assigned a unique number. Print out and present this Proof of Entitlement, or call for a unique number when ordering over the phone, or enter the discount to qualify. In this case, once it is output or after a unique number is generated once, the total or partial credit (a number corresponding to the result or achievement of the learning performance) decreases as much or as related thereto.

Math English

Math English / Arithmetic English

concept

Mathematics English refers to a study that combines mathematics (a concept that includes arithmetic) and English (a concept that includes other foreign languages and is the same below). For example, as follows.

Ex) Math part: 1+ 2 = 3, English part: One plus two equals three.

Ex) Mathematics: the average of 1,2,3? Answer 2: What is the mean of one, two, three? It's two.

Numbers, symbols, shapes, questions, answers, commentary, the components (1 (numbers), slopes), terms (triangles, etc.) that make up a question and answer, pictures or images, concepts that make up a problem or answer Units and learning content organization units (hereinafter referred to as "learning content organization objects") can combine English and foreign languages. That is, the English-language speech and text corresponding to the mathematical learning content and the learning content composition object viewed by the English-speaking person are digitalized and related.

Speak English

e-icon

You can think of the e-icon as an indication that the English content is combined.

The e-icon has an image property, and can be attached to or around all the content constituting the mathematical content. The e-icon may also perform a separate function by color, icon composition, and design. That is, when the learner 80-1 interacts with the e-icon attached to the learning content composition object, the corresponding English pops out. That is, when interacting with the e-icon attached to the entire learning content composition object, "1+ 2 = 3", the sentence "One plus two equals three." The voice corresponding to this will come out.

Optional function including on / off function

Even if there is no e-icon in the learning content organization object, if the learning content organization object is recognized in units of objects and there is an English part corresponding to the object, the English language pops up when the object is operated. When 1 ',' + ',' 2 ', etc. become objects, the interaction (not only click but also a pointing device such as a mouse can belong to the interaction. 'One', 'plus', 'two' are matched and output (including screen and sound output) .If '1+ 2 = 3' becomes an object, 'One plus two equals three,' is output. .

All you need is an optional feature that includes an on / off function. It can be confusing if English comes out immediately as the mouse moves. At this time, select the on / off switch function and level for the English output function or the size of the object (a problem of whether to make each object an object, and a problem of how much the object should be made for a unit of learning content content). Selection functions for selecting various functions including functions can be combined. For example, the combined English content is output only when you select the on function in the English section. In addition, if the size level of the object is a problem unit, all the problems are agglomerated and output as a voice or a letter. If the minimum unit is used, the object is divided into a letter, a symbol, and a term level. Depending on the action, the output is spoken or texted. Of course, there is no need for English to be associated with every object or every object.

Combination of English content for advertising content

The advertisement content may introduce an object unit like the learning content composition object. English can be combined with each of these objects or with objects of each level. That is, if you have a picture of 'Pizza Hut's Super Supreme Pizza Large Size', this object corresponds to the English 'super supreme pizza of large size.' You can enjoy it at pizza hut '.

effect

You can study English together while studying math. This means that Americans can learn math as if they were studying in the United States, which would increase their ability to co-learn, direct, and direct. In the case of the child learner 80-1, whenever the user places an icon on the learning content composition object, the English sound may be made interesting.

Combining English with other learning content

If the concept of learning content composition object constituting the content is included in the learning content of science or social studies (historical humanities, geography, etc.), the above process for mathematics English can be applied.

Paper advertising content combined tutorial

The content portion of the learning material combined with the advertising content and the learning content made by applying all or part of the above-described ideas of the present invention is displayed in black and white or color (a change in color and a difference are allowed). .) A piece of advertising content combined learning printed on paper is printed on the paper as part of the content to be learned.

[Effects of the Invention]

The effect of the present invention is as follows.

First, since the learning contents contain things that are closely related to their lives, they can induce interest in learning, increase the concentration of learning, and make memories of learning last longer.

Second, since the learner 80-1 is exposed to advertising in the course of learning, the advertiser can induce a high advertising effect, which leads to an increase in consumption of goods or services, thereby contributing to industrial development.

Third, the learner 80-1 can earn money while learning because the learning process is an advertisement exposure process, so that the learner can receive a fair reward according to the advertisement effect.

Fourth, since the learner 80-1 can directly interact with the advertisement content existing on the learning content, the e-commerce process can be directly performed on the goods or services that the advertisement content presents.

Fifth, the higher the outcome of learning, the higher the discount rate, the introduction of a differential discount system, the harder the study, the higher the discount can be purchased or used at a lower price.

Sixth, through the concept of mathematics English, it is possible to study math or arithmetic and English at the same time, and also to learn the other subjects and English at the same time to increase the effectiveness and efficiency of learning.

Seventh, by automating analysis and diagnosis and introducing the concept of recommendation to provide the learner 80-1 with optimized learning content, it increases the effectiveness of learning and effectively generates e-commerce.

Claims (4)

The first process of receiving advertising content in an offline or online manner and transferring the content to internal memory of a user's computer; A second process in which the advertisement management program of the user's computer stores and manages the DB which is transplanted in the first process The third process, in which the advertising content is provided by the user's request or the content provider's intention when the user accesses the content provider of the network; The fourth process for the advertisement management program to determine whether the advertisement content of the third process is the same as the advertisement content in the internal memory of the user's computer; If the same in the fourth process, the advertisement content transmission method characterized in that the advertisement content is not received from the network, but is taken from the advertisement content in the internal storage of the user's computer and output to the user. The first process of extracting the names of goods, etc. from the text content The second process of finding suppliers who supply the names of goods, etc. The third step of attaching the contents of the trademark, such as the trademarks of the suppliers, to the name of the product, etc. And a fourth step of providing the users with the text content combined with the trademarked content such as the trademark, by attaching the trademarked content such as the trademark to the digital content. The first step in which the publisher, the subject of information disclosure, discloses the purchase or use information of his product or service to the information management center. The second phase, which the Information Management Center provides to suppliers of goods or services; The third step in which the provider of the goods or services provides the advertising content to the Information Management Center; The information management center includes a fourth step of delivering the advertising content to the publisher. The first step in analyzing the learning content A second step of combining advertising content of goods or services related to the learning content; And a third step of providing the learner 80-1 with the learning content combined with the advertisement content.