KR20060080154A - Method on competitive advertisement - Google Patents

Abstract

The present application is divided into the patent application No. 10-2001-0016356, the present invention is a server that provides content transmitted from the user computer with the user information with the user information to the plurality of advertising providers, and then the highest advertising costs The present invention relates to a method of operating a competitive advertisement, wherein the advertisement of the payer is selected and the selected advertisement is transmitted to a user computer.

Through this, the server providing the content can generate more revenue than the advertiser's fixed advertisement method, and the user can also receive advertisements that are suitable for him or her, and can obtain a certain profit according to the advertisement exposure from the server operator.

Advertising, competition, user information, rewards

Description

How to Operate Competitive Ads {Method on Competitive Advertisement}

1: The manner in which advertising content is provided and the internal configuration of a user's computer

2: Composition of the advertisement content and the advertisement instruction content

Figure 3: An example of an advertising DB

4 is a process of outputting an advertisement in the internal memory of the user's computer to the user after determining the identity

5: Operation method when there is advertising instruction content

FIG. 6: Process of collecting and storing audio-visual information about an advertisement by an advertisement management program in an offline state

7: Process of collecting and storing audio-visual information about an advertisement by an advertisement management program in an online state

Figure 8: Ad serving competition 1 type

Figure 9: Ad Serving Competition 2 Types

10: Example of user's advertising policy DB

Figure 11: Recognition of interactions with the user's advertising content and transmission of its material

FIG. 12: Process of Selecting and Displaying an Ad to a User by Serving as Advertisement Information of a User as a Filter

13: Role of the advertisement management program according to the advertisement preference information in the case of multi-channel

14: Flow of accessing a general website using an advertisement mediation site

15: Advertising mediation between consumers through the advertising management program

16 is an embodiment of an advertisement management program system.

The present invention relates to a method of operating a competing advertisement, and more particularly, a server providing content transmits a connection from a user's computer to a plurality of advertisement providers together with user information, and then selects the advertisement of the person who pays the most advertisement. And transmitting the selected advertisement to a user computer.

The conventional advertisement providing method can be classified into an online based advertisement providing method and an advertisement providing method using offline media. In other words, banner advertisements, video advertisements, text advertisements, advertisements using pictures and symbols, emblems and the like, and advertisements using photo-realistic outputs such as photographs without online and offline interactions are provided online. The method of recording an advertisement or digital content including an advertisement in a medium of the auxiliary memory device and providing the same offline may be described below. As of March 25, 2001, the average transmission speed of the network (average of data transmission speed of the end-user's network end terminal) is 128K bps (bit per second) or less, and the screen is broken when providing a video advertisement at the TV level. The phenomenon of slowing down the speed and the resolution, the clarity (clearness), etc. are falling significantly compared to the advertisement provided in the TV. The reason for this is that because the high-definition video is large, the network average transmission speed does not provide enough bandwidth to transmit and receive high-definition video. Since the size of the video is reduced so that it does not burden the network transmission, the resolution or sharpness image quality is inferior to the media such as TV.

In addition, computer users among the participants of an advertisement may be contacted or exposed to an advertisement on an offline (eg TV) or online (eg www.yahoo.com) website and be aware of the advertisement. It was common to not receive compensation or payback. Of course, when you watch an ad or click on a banner, you earn a certain amount of money, and when that amount is more than a certain amount, you can give that amount to a computer user in cash or other ways, but you're exposed to that ad. It was common for them not to receive just compensation for their work. The legitimate reward for the computer user or the person exposed to the advertisement was only the one who owned the medium (e.g., the station, www.yahoo.co.kr). That is, at the level of the conventional technology, there is no or insufficient system for rewarding those exposed to advertisements for watching TV advertisements and advertisements on the Internet.

In addition, since the synthesis of computer user data and digital content is inadequate in digital content, there is almost no content such as advertisements containing computer user data. In other words, existing advertisements are data of advertisement consumers (those who are exposed to advertisements, those who sense the advertisements such as seeing, hearing, and feeling advertisements) (eg, name, face photos, preferences, hobbies, etc.) The content created by content producers such as advertisements is reached to the advertisement consumers as they are without being reflected. For example, the advertisement of TV does not reflect the taste or material of individual viewers, and various banner advertisements on www.yahoo.co.kr are given uniformly regardless of the intention of network users.

In addition, advertisements and digital content provided to computer users are rarely customized to meet the needs of computer users due to their lack of interconnection with user personal information. In other words, even in the case of the Internet, which is a kind of two-way communication network, the existing advertisement does not deviate from the properties of the existing one-way terrestrial broadcasting, but it is an advertisement consumer. Unilateral advertising without reflecting data (e.g., name, face photos, preferences, hobbies, occupation, education, marital status, gender, age, consumer orientation, etc.) The content created by content creators, etc. was reached by consumers through the network. For example, TV advertisements are sent unilaterally without reflecting the viewer's preferences or data. Various banner advertisements on www.yahoo.co.kr are compulsory and uniform regardless of the network users' intentions. ought.

In addition, content provided by those who provide learning content offline (such as video materials, tape materials, paper media materials including books, and materials such as disks such as CD-ROMs and DVDs) is not connected with online. Rather, it is provided to the content consumer (who sees, hears, feels, or otherwise senses) the content. That is, in this case, since invariable information, unchangeable information or untransformable information is provided as invariable contents, unchangeable contents or untransformable contents, not only continuous update is possible but also upgrade of content ( upgrade) was not possible.

The technical problem to be achieved by the present invention is as follows.

First, the present invention transmits the fact that the server providing the content from the user's computer with the user information to the plurality of advertising providers, and then selects the advertisement of the person who pays the most advertising costs and sends the selected advertisement to the user's computer. The present invention provides a method of operating a competitive advertisement.

Second, it suggests a method of operating a competitive advertisement that provides financial compensation for any advertisement content that the user has reported and heard.

In order to achieve the object of the present invention, accessing a server providing content through a wired or wireless network to obtain access information from a user computer receiving the content provided by the server; access information of the user computer and the server Providing condition information for providing advertisement content to the user through at least two advertisement content provider virtual spaces; selecting one or more of the at least two advertisement content providers; And transmitting the content including the advertisement content of the selected advertisement content provider to the user computer.

When transmitting the access information of the user computer to the virtual space of the advertisement content provider, it is preferable that the server further includes the information of the user obtained.

Preferably, the user information includes connection location information of a user that can be obtained by the server.

Preferably, the user computer is a mobile communication terminal of the user.

The advertisement content of the advertisement content provider is preferably embedded in the server or provided by a separate server of the advertisement content provider.

When the connection information of the user computer is transmitted to the virtual space of the advertisement content provider, the server further includes information of the user obtained, and the user information may be information received from the user.

In order to achieve the object of the present invention, by connecting to a server providing content through a wired or wireless network, the user of the transmission of the advertising content from the server to the user computer from the user computer receiving the content provided by the server Receiving the transmission acceptance condition information; Receiving the access information of the user from the user computer to the server; Connection information of the user computer and the server for providing the advertisement content to the user through the server Providing transmission condition information to at least two advertising content provider virtual spaces; selecting one or more of the two or more advertising content providers; And transmitting the content including the advertisement content of the selected advertisement content provider to the user computer.

The method may further include transmitting information on compensation corresponding to the transmission acceptance condition information of the user to the user computer.

The information on the compensation is information on the amount of money, the information on the compensation is preferably stored in the computer of the user or in the user's account of the server.

Preferably, the transmission acceptance condition information of the user is monetary compensation information according to the transmission of the advertisement content to the user computer.

The transmission acceptance condition information of the user may be policy information on an advertisement in an electronic file. It will be described in detail below.

Definition of Terms

The terms used in the present invention are defined as follows.

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes, provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content that provides all the content and the five senses such as sight, smell, taste, hearing, and touch to the digital medium.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDDs), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard disks (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization is the interaction of online and offline digital content with computer users, so that the online and offline content is reconnected, combined, merged, and exchanged. (reorganization) or transfer (transfer) is provided to the computer user.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached to a main unit with a central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device having a built-in numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, the compensation management program may be a compensation management program depending on its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various kinds of information are mediated. Advertising content is a comprehensive definition of all indicators (such as text, numbers, pictures, videos, files, photographs, etc.) that can be linked or combined with advertising content. When the advertisement content is linked or combined, and the user acts on the indicated content, it refers to the content that connects the advertisement content. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an advertisement holding site, performs a specified action including a click on the advertisement instructional content, or when the advertisement contents appear in the form of sound or video upon accessing the advertisement holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening out ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Share is a concept of sharing profits, which means distributing or compensating all the monetary and non-monetary benefits generated by the practice of the present invention through digital content among participants involved in the practice of the present invention.

Large size contents and small size contents refer to contents having a relatively large or small number of bytes of data constituting the content. Relatively large data content includes sound, video, picture, virtual reality content, etc. Relatively small data content includes text content, document content, signal content, etc. There is this. However, there is no absolute distinction standard among them, and they are relatively defined according to the technical level. For example, if the average communication speed is 100 times faster on the network than the current ADSL and optical communication methods, the current video content is a small content because it imposes little burden on the communication network.

Participant means any entity (including natural persons and legal persons) engaged in any process through which digital content is produced, distributed and used.

An advertisement holding site refers to a site having advertisement content directly on a network or having advertisement indicating content.

Ad sites are one or more sites that can be built online. The Ad Management program analyzes the user's self-information and advertisement content identifiers created in the user's computer, and performs the interrogation process with the robots of the advertisement site. It plays a role of screening and supplying advertisement contents to be transmitted to a user's computer and providing a program accompanying the present invention to a user's computer online.

The advertisement management site refers to a computer on the network and a related DB configured inside the computer where computer users, participants, and advertisement management programs exchange various kinds of information including advertisement contents, and mediate rewards for specific advertisement contents.

Advertisement contents idenfier is used to identify a specific advertisement content or advertisement instruction content with other contents, and includes a symbol, a letter, or a combination thereof that forms a 1: 1 relationship with the content. It is simply called 'identifier'. For example, if a number or a name is attached to an advertisement content in order to distinguish the content from other contents, the number or the name may have a 1: 1 correspondence with the advertisement content. Ad content identifier. The information on this identifier is called information for identification.

A content management program is a program that manages arbitrary content both online and offline, including advertisements. It is an extension of the advertising management program, and the content managed by the content management program has an identifier. Content only.

A computer user inserts an advertisement in an offline medium into his or her internal storage device by installing or copying it (11). At this time, the internal storage device of the computer user's computer has an advertisement management program 14 built therein, and the advertisement content 21- implanted from the offline medium is systematically stored in the internal storage device 15 in a systematic manner. (16) and manage. That is, the advertisement content is placed in a database structure previously set by the advertisement management program via the advertisement management program. In addition, the advertisement management program may separately manage the advertisement content identifier assigned to each advertisement content. When the user is connected to the network, the identifier DB itself does not occupy much memory, so the temporary storage device (ram) of the computer is used. Or a flash memory.

The computer user inserts advertisements supplied or transmitted through all kinds of auxiliary storage media or wired and wireless communication networks into the internal storage device of the user computer by installing or copying (11). Advertisements supplied to the user may include the internal memory of the computer (electronic, magnetic recording media or optical recording media, or non-volatile semiconductor devices, devices incorporating non-volatile memory devices among wired and wireless communication terminal devices). The advertisement content 21 is configured by an advertisement management program 14 installed in the computer or externally and comprehensively defining all kinds of devices and concepts designed to be transmitted to the computer internal storage device. The internal storage is stored and managed in the form of an organized DB (which comprehensively defines all types of file formats defined as fields corresponding to specific search conditions). The advertisement management program may be installed in the user's computer at a time when the advertisement is supplied through the auxiliary storage medium or the wired / wireless communication network, before the advertisement is supplied or after the advertisement is supplied. In addition, the advertisement management program may be supplied to the user through any kind of auxiliary storage medium or wired or wireless communication network, such as an advertisement installation or transplantation process. The advertisement stored in the internal memory of the user's computer includes an advertisement identifier, and the advertisement management program classifies and stores the stored advertisement into a hierarchical DB structure defined by referring to the advertisement identifier.

How ad content experiences

When the user accesses arbitrary content in the external computer 18 on the network, there are three main cases of experiencing the advertising content at this time.

First, at the same time experience, when a picture advertisement or a text advertisement is given to the user at the same time as the connection, or a video advertisement is operated at the same time as the connection, and is given to the user. This is the case when the advertisement content is given to the user at the same time as the connection. A typical banner advertisement or advertisement of a digital television is one example.

Second, at the different time experience, only when the user acts on the advertisement instruction content, the advertisement instruction content is linked to or embedded in the user, and thus the advertisement content is provided to the user. If you experience advertising content. The demand for normal video content is made in this way. In this case, the advertisement indication content may have identifier information of the advertisement content, and in this case, the information may be transmitted to the advertisement management program.

Third, at all the time in using computer experience, the advertisement content corresponding to the user information stored in the advertisement management program is connected to the user through a computer screen or a voice output device (speaker, etc.) regardless of whether or not the network is connected. Is given to. In this case, the advertising content given to the user may be stored in the internal memory or auxiliary memory of the user's computer or transmitted through the network, and the advertising content may be continuously used while the computer is used regardless of the user's computer work and network access. Will be given. In this case, the meaning of the status of being connected to the network is that the search engine embedded in the ad manager automatically searches for a specific server on the network while the ad manager is playing the ad content and includes it in the identifier information of the user's computer DB. It recognizes an identifier of a new advertisement that has not been made and automatically divides the idle time of the user computer.

Recognition of Identifiers

Recognizing identifiers is as follows.

In the first case above, at the same time as accessing 41 the content of the user's external computer, the information at the site is transmitted to the user's computer via a browser in accordance with the promised manner of the site's markup language. (41). At this time, the advertisement management program analyzes the information about the site in the middle of the transmission or after all of the transmission (42), and collects information of the identifier for the advertisement content (42). Then, this information is compared with the advertisement DB of the internal memory of the user and finds the advertisement content having the same identity. If there is content with identity, it is output 44 to the user.

In the first case above, the user accesses a site (41) that supplies content over a network, and at the same time, the content at the site is transmitted to the user's computer (41). Content is transmitted to a user's computer via a web browser or an emulator for a network terminal (including a browser for mobile) according to the coding format of protocols and markup languages mutually agreed between the site and the user's computer (41). ). The advertisement management program classifies and records the identifier information included in the advertisement content by analyzing the information during an intermediate process or after completion of the transmission (42). Then, this information is compared with the advertisement DB of the internal memory device generated by the advertisement itself to find an identical advertisement content. If there is content with identity, it is output to the user. If the content that matches the advertisement content to be transmitted is already stored in the user's computer, the advertisement management program stops the transmission by identifying this content when checking the advertisement content identifier information to be performed immediately before the transmission. Outputs the advertising content stored in. In the second case above, If the advertisement instruction content has identification information on the linked advertisement content, the advertisement management program analyzes the information of the advertisement instruction content to determine the identifier of the linked advertisement content.

In the second case above, since the advertisement content connected to the advertisement instruction content has identification information, the advertisement management program analyzes the connection information of the advertisement instruction content to identify the identifier of the advertisement content linked thereto. The advertisement management program compares the identifier with its internal DB to determine whether there is an identical advertisement content. (53) When there is the same advertisement content, it depends on whether the user acts on the advertisement indication content. If so, the advertisement memory is retrieved from the internal memory device and output to the user. (55) At this time, the user selectively indicates that the advertisement instruction content has the same advertisement content in the internal storage device (54). Even if the instruction content is clicked or the like is received from the internal memory device, it can be known that it does not take time to receive the advertisement.

The advertisement management program compares the identifier of the advertisement content with the DB in the advertisement management program to determine whether the same advertisement content exists (53). If there is the same advertisement content, the advertisement management program retrieves the advertisement content from the internal storage device and outputs the advertisement content to the user (55). Optionally, the advertisement content linked to the advertisement instruction content is already present in the internal storage device. In the case of acting on the advertisement indication content by displaying 54, it can be notified that it takes no time to receive the advertisement because the advertisement is output from the internal storage device rather than being received from the network.

If the advertisement indication content does not contain identification information about the advertisement content, when the user acts on the advertisement indication content, the identifier is extracted from the linked advertisement content, and the identifier is transmitted to the advertisement management program of the user. The ad management program compares this with its internal DB. If there is the same advertising content, the internal storage device retrieves the advertising content and outputs it to the user.

In the third case above, the advertisement content stored in the user's internal storage device is always output to an arbitrary position in the user's work window, and the advertisement management program outputs the advertisement content to the user's work window and the user's computer is connected to the network. When connected, the system automatically searches for the ad holding site where the advertisement exists on the network and compares the identifier of the advertisement existing in the site with the identifier of the advertisement stored in the internal memory. When a new advertisement content is found in the comparison process, the advertisement is automatically transmitted at idle time of the computer system, and the identifier information included in the advertisement content is classified and recorded in the identifier information DB.

Way of output

The advertisement content is taken from the internal memory and output to the user's output device as follows. When the content of the internal storage device and the content to be imported on the network are the same, the advertisement management program replaces only the same advertisement content to be downloaded on the network with the advertisement content in the internal storage device among all the contents transmitted to the user. A program that outputs content received from a browser or a network to a user's output device may output the replaced content to the user's output device.

In this case, the content is replaced only with content of a certain size or more by the user's setting or the internal setting of the advertisement management program, and the content of size less than the size does not have a significant effect on network traffic. You may not.

If there is a combination of advertising and non-advertising content, the advertisement and its other content may be merged to provide (as of December 1, 2000) or content that is frequently experienced on the network and flat banner advertising content may be merged to the user. Available formats, etc.), and independent methods (one that is sound, the other is visual, outputs in a separate window, or outputs with a time difference). There may be a method of providing.

When viewing the advertisement contents stored in the internal memory of the user's computer when not connected to the network, the user's current work window (while executing a specific program or operating system (OS), or device firmware) If you are running the user's computer) can be output overlapping.

Indications for equality

When you experience advertising content in a simultaneous, instant or permanent experience mode, it will not take time for the user to download the advertising content on the network if the advertising content on the network and the advertising content on the internal memory are the same. It may be displayed on the advertisement content or the advertisement indication content output to the output device. This is particularly helpful for the user to determine whether to request the transmission of the video advertisement, if the time is due to the increase of traffic when the direct transmission on the network when there is a financial gain when watching this advertisement. The display method is determined by the advertisement management program, and the user may determine the user's intention or display method selection through a process such as setting in the advertisement management program. This is especially useful if you have monetary or other gains from advertising, and if you show them alongside.

Composition of advertising content

The advertisement content 21- is composed of an identification information unit 22, a pure advertisement content information unit 24, and other related information units 25 including other rewards. Inside the advertisement identification information section is a unique identifier 23 of the advertisement. In this case, the identification information unit may be separated from the pure advertisement content and coding to some extent according to the expression method of the content description language, and the identification information may be embedded in the singular or plural pieces of the advertisement content data. The core of the identification information unit is an identifier, and elements other than the identifier may be inserted therein. The advertisement indication content may or may not include the pure advertisement content portion.

Construct identifier

An identifier is a set of information consisting of a series of binary bits. Attributes that can be given to an identifier field are a set of numbers and strings. The attributes are separated and operated (CPU numerical and logical operations). ) Is composed of DB (Database) format defined as possible fields.

Identifier and identity

If the identifiers 23 of the advertisement contents match, they are identical in principle. However, whether or not the recognition of the identity may vary depending on the components of the identifier. That is, if the identifier is purely a unique number for the content, the above principle is applied as it is. However, other information, such as information on the site where the ad content is displayed, including the uniquely unique identifier (the advertiser may require the insertion of this information to compare which site is more effective for advertising). In this case, the identity of the actual advertisement content is determined at this time, and whether or not the actual identity is determined by the policy on identity of the advertisement management program.

Management of Ad Content Received Through the Network

The advertisement content is not stored in the user's internal storage only through the offline medium. The advertising content may come from the network. (12) In other words, the advertisement manager can build up the content once received by the user as a DB. Is exactly the same. In the case of receiving the advertising content through the network, the user accesses, requests, actions, and interactions with the advertising content on the user's network, and the person who mediates the advertisement advertises the user by e-mail. Transmitting contents, and storing them in a DB in an internal storage device through an advertisement management program, and do not affect the operation of the user computer in the idle time of the user computer connected to the network. Sending advertising content within range.

That is, when the advertisement is once transmitted through the network is structurally stored through the advertisement management program, and later meets the same advertisement content on the network, the advertisement management program recognizes the same identity and is not downloaded from the network. It reads from the user's internal storage device and outputs it to the user's output device.

Interaction Recognition Method

Interactive perception is a broad definition of any response by a viewer who senses advertising content to see or hear an advertisement, to move, to take a specific action, to perform a specific action, or the like. Recognition of interaction as a narrow definition refers to a process of generating specific data that enables the concept of share defined in the spirit of the present invention. The generation of specific data means that a file of dB format is generated by the advertisement management program in the course of simultaneous, random, and continuous experience of advertisement content. The principle of file creation and the main recognition process are as follows.

First, the structure of the file is discrete data, which is composed of dB format with character and numeric attributes. The main attribute defined for each field is the statistics of the variables, which vary discretely over time. For example, there may be identifier information of a watched advertisement, a year, month, date, and the like.

Second, the process of interaction recognition is handled by a specific routine in the advertisement management program. The advertisement management program stores the date and time of viewing the advertisement content and the identifier information of the advertisement in a separate dB file when the computer user watches the advertisement contents with identifiers through the network or outputs them from the internal memory of the user's computer. do.

Third, in order for the concept of share defined in the spirit of the present invention to be established, the role of the participants should be clear at each stage. That is, the person who supplies the advertisement content must appropriately supply the advertisement content that is the medium of the share, and the user must watch the advertisement content to establish the concept of share. The problem in this area is whether the user has actually watched the advertisement content, and the concept of share is established only when the dB of the interactive recognition process created when viewing the advertisement content is reliable. The physical way for the user to watch the advertisement content is to configure a certain size of the advertisement content window on the computer screen and always output it to the front of all windows (for Windows based OS). When the viewing window of the advertisement is closed using a pointing device such as a pointer, the viewing of the advertisement is interrupted. Therefore, only when the viewing of a single advertisement content identified by the identifier is terminated. You must record whether or not to view the file. In addition, there may be occasions when the user needs to do other work while watching an advertisement. Therefore, a routine for designing a routine that causes the advertisement content output window displayed on the screen to move in opposite direction to the movement of a pointing device such as a mouse can be designed. In this case, since the pointing device is moved in the direction to be worked, moving the pointer (mouse cursor, etc.) of the pointing device in the opposite direction lowers the probability of disturbing the user's work.

Role of Ad Manager

Format of Ad Manager

The advertisement management program is stored in the internal memory device of the computer defined in the object of the present invention, and mediates the advertisement content with the user and the advertisement management site both online and offline. In addition, this program can be modified in various forms according to the computer driving OS (Operating System refers to various types of device driving programs for driving a computer defined in the object of the present invention). In addition, this program may be a firmware (or program) state stored in a ROM, or a hardware program that is programmed in the form of a wiring of a computer chip.

Ad Manager on your network

The advertisement management program may exist on the network as well as the user's computer. In other words, the program that manages the user's advertisement is located in a certain virtual space on the network, not the user's computer. The advantages of this case are as follows.

First, when the type of the user's computer is different, or when the user uses a variety of computers, there is less need to port, upgrade, or update the management program for each computer. When the user's computer environment (device and network configuration state, the device operating OS) is different, the advertisement management program on the network may have a different format according to the user's computer environment.

In the present invention, a computer is a PC, PDA, notebook, palm top, e-book, work station, mini computer, super computer, Cell phone (cellular phone, mobile phone), pager (beeper), game machine (e.g., Sony Play Station, etc.), digital TV such as a central processing unit (CPU) or central processing unit (CPU) Any machine that has a numerical processing unit (NPU) that performs certain operations as an auxiliary device and has the ability to access a network, so that when one user uses two or more computers, it manages advertisements on each computer. Managing the program individually is cumbersome. Of course, each computer may communicate with each other to exchange various kinds of information held by the advertisement management program and the advertisement management program. In addition, the advertisement management program existing on the network can remotely control the operation of the computer or use it for a specific purpose.

Second, each computer can collect individual rewards associated with it. For example, rewards obtained from PCs and TV 2 computers may be collected through advertisement management programs on the network to request compensations from advertisement management sites and the like. Participants who are subject to the share defined in the term of the present invention correspond 1: 1 with a personal identification system (a unique identification system that does not overlap with other participants in a system such as ID or number) given by the advertisement management program. Therefore, information on which path and medium through which participants, particularly computer users, who are the targets of compensation are viewed may be the basis for collecting individual rewards.

Third, since the advertisement management program on the network exists on the network, information can be transmitted or received in real time as long as the computer user is connected to the network.

Fourth, it is possible to integrate and manage the information on the advertising content existing in the internal storage of each computer. In addition, when each computer accesses an advertisement management program on the network, the advertisement contents are integrated and distributed to each computer individually through the advertisement management program on the network, or the advertisement contents stored in the internal storage device of any one computer. Can be moved to the internal storage of another computer. Of course, advertising content can also be transferred between computers owned by a user.

An ad manager on a network can, in essence, replace, merge, or complement the work of an ad manager on each user's computer, and, at the user's choice, can be linked to the ad manager on all of their computers. Therefore, it is possible to perform integrated work on advertising management. That is, since it functions as an integrated task, the advertisement-related information for each computer that the advertisement management program of each computer holds as a whole is divided into the advertisement-related information managed by each computer by the advertisement management program existing on the network. It belongs as a subunit.

In this case, a storage space corresponding to the internal storage of the user's computer may be in a virtual space on the network.

Also, the advertisement management program may exist on the network and allow the user computer to run via the network. In this case, even if the advertisement management program is not installed in the user's computer, the computer user can use the advertisement management program through the network. In addition, when a part of the advertisement management program is transplanted into the user's computer and the advertisement management program is operated through the network, some programs and files, etc., which are transplanted into the user's computer are updated through the advertisement management program existing on the network. , Add, delete, etc.

Type of advertisement managed by Ad Manager

The type of advertisement supplied through an offline storage medium or transmitted by various advertisement sites online may be a video, text, graphic image, speech sound, sound effect, music, sound trademark, or a combination thereof, and the like. It becomes an advertisement DB managed by the program, and each advertisement entity is recognized as an individual by the advertisement management program.

The advertisement DB is displayed on the screen together with the contents when the user browses the website, performs work offline, etc. The advertisement management program displays the time and frequency at which each of these advertisement objects are exposed to the user. Count and accumulate. To enable this process, video, text, graphic images, speech, effect sounds, music, sound trademarks, or a combination of these, etc., are attached with individual identifiers that can be identified by the advertising management program. If the segregation as an entity is insignificant due to the convergence of the content, an advertisement identifier may be attached to each content unit, and its value may be evaluated and calculated. In order to make this possible, each advertisement can be identified by a form common to the creator, mediator, advertisement management site, advertisement management program, etc. of the advertisement.

On the demand side of the advertisement, all advertisements must be managed together with the provider information of the advertisement and the identifier of the advertisement object.In order to understand the effect of the advertisement on the supplier side, the advertisement management program of the object and the identifier information of the advertisement object or the advertisement management which is the final consumer Site information for providing advertisements to the program, advertisement management program of the object and identifier information of the advertisement object are required.

For example, let's say Hong Gil-dong, an individual user, saw an advertisement of Samsong Group through her own advertising management program. Hong Gil-dong's advertisement management program measures the number and time of exposure of Samsong Group's refrigerator advertisement (let's call the advertisement identifier number # 111110001) to Hong-gil-dong and passes it to the advertisement management site that mediated the advertisement. The advertisement management site recognizes it as a unique number of Hong Gil-dong or Hong Gil-dong's advertisement management program, and stores the advertisement identifier and advertisement exposure data passed by the advertisement management program as the basis for future compensation. At this time, the source of compensation is provided by advertisers such as Samsong Group, and thus the advertisement exposure data is also delivered to the advertiser.

Ad Manager and Share & Reward Management

Advertisement is essentially the case where an advertiser pays certain monetary and non-monetary payments to the medium in which the ad is run. At this time, it has been common that until now, users who encounter advertisements do not obtain a fair share in the profits that the mediators receive as a just reward for their advertisements. This is a legitimate process in which a user watching an advertisement has to bear an increase in product price as much as an advertisement cost and a loss of time for watching the advertisement. As a result, the effect of the advertisement is lowered and the user's legitimate interest is taken by the mediator. Became. The ad management program solves this problem.

First, advertising content is the era in which users will see, hear, feel, or smell this advertising content (the introduction of virtual reality systems will make them feel advertised, and if they are associated with smell chips, they may smell ads. If so, it may simply be referred to simply as 'audio-visual' hereinafter). Information about this reward can be presented to the user by the user's request or by the user's selection at the time of installation of the advertisement management program. If the user acts to satisfy the criteria for various rewards, the user is rewarded according to the corresponding reward system. For example, when a television commercial is appearing, information about what kind of reward is accompanied by audiovisual viewing can be displayed at a certain place on the television, and of course, the user can make the information invisible. In a unidirectional medium such as a television, a method of mediating a reward may be considered. The process of transmitting an identifier number at the end of an advertisement, connecting the user to a specific network and transmitting the identifier number of the viewed advertisement after the user watches the advertisement Can be implemented. In this case, however, the advertisement identifier number must be in a system that can be recognized in a short time, and even if the same advertisement is output, the identifier number must be given differently each time, so that the mediation of compensation can be justified.

Secondly, the advertisement content may be linked with the online advertisement in a state of being transmitted online or implanted in an internal storage device by an offline medium, or may be audiovisual of the advertisement content provided in the offline medium without being connected to the online. At this time, the advertisement management program has an appropriate reward system for the user according to each of them.

Ad Filtering in Ad Manager

The advertisement management program may display the advertisement to the user by filtering the advertisement according to a preset of the user. That is, the advertisement management program analyzes the advertisement contents existing on the site accessed by the user at the same time or after accessing them, and deletes the advertisement contents that do not meet the criteria set by the user. In addition, it can be processed and displayed in other formats that are modified according to user settings. Previously, banner advertisements were recognized to remove banner advertisements and only send other content to users. Unlike the present invention, the criteria set by the user, for example, an advertisement in a specific field, an advertisement that can be compensated as the user is exposed to the advertisement, an advertisement whose compensation is above a certain level, and a high reward ratio to the advertisement content The user may be visually visualized by passing only the advertisement content that satisfies a condition selected by the user among various options set by the user or given an advertisement management program.

User-optimized ads

The user customized advertisement content refers to advertisement content in which the advertisement content includes user information or the result of analyzing and synthesizing the user information is reflected in the content.

The simplest form is explained first.

First, the advertisement content itself is selected and provided to the user based on the user's taste, history, surroundings, situation, or input information. In this case, information received from the advertisement management program may be utilized. That is, in consideration of the user's hobbies, history, income level, etc., the user may be exposed to an advertisement which is determined to be the best advertisement for the user.

In this manner, the content provider or the person who provides the advertisement contents can interwork with the user's advertisement management program (hereinafter, used as a concept including an advertisement management program on a network). In other words, by collecting information within a range that the user is allowed to disclose, the user can select the advertisement that has the maximum advertisement effect among the advertisement contents held by the user and provide the user optimized advertisement contents. In addition, if an advertisement suitable for the user intended to be provided by the content provider is in the internal storage of the user's computer, the advertisement for the advertisement portion of the content provided by the content provider will be read from the internal storage of the user's computer and not the advertisement. It can also be combined with other content and output to the user.

Second, the user's taste and history of the elements (music, video, text, sound, smell, hero, background, color, scenario, conti, etc.) that compose each advertisement content (history), surroundings (surroundings), the situation (situation) or based on the input information to select and provide the advertising content to the user. In other words, this is the first step in synthesizing advertising content, analyzing the user's information and putting the user's favorite or favorite music in the background, or constructing the advertising content with his voice if there is information about the user's favorite celebrities. And so on. This is because the speed of the CPU is dramatically increased, and the synthesis of advertisements is possible, and the network transmission speed is rapidly increasing, so that the advertisement contents that the computer providing the advertisement contents owns or transmitted from other computers are owned. The components can be synthesized and provided to the user. Of course, in order to do this, advertisements must be produced separately for each component in the planning and production stages of the advertisement.

Third, the information characterizing the user and other advertisement contents may be synthesized and provided to the user. Information characterizing the user refers to various elements that characterize the user in an audio-visual manner such as the user's face, body, hair color, appearance, and voice. If a user puts information in the ad management program that characterizes his / her face, body, hair color, appearance, voice, etc., the creator of the advertising content receives this information from the ad management program and synthesizes the advertisement. And then provide it to the user. For example, as follows. The user's face information is obtained by synthesizing the face of the person who appears as the main character in the content of the original advertisement in a blank space, and outputting the result to the user.

This synthesis may take place on a computer that provides advertising content, in which case the information characterizing the user is not leaked to the outside. If there are several standards for synthesis, the user's computer can receive information about the original advertising content and the synthesis standard, and synthesize information about his face in his internal memory and output it to the user. . Another example is as follows. When the voice information of the user is present, the voice information may be analyzed to find a pattern defining the user's voice, synthesized with the voice information of the original advertisement content, and the user's voice may appear in the advertisement.

Competitive advertising may also be introduced for the user optimized advertisement. In other words, according to the policy according to various conditions for the price of exposing the advertisement to the user by synthesizing the information about the user with the advertisement content of the user, the content of the advertisement is generated according to the agreement between the subject and the user. A mediation agreement can be made.

Compensation scheme

The process of the above compensation system is as follows.

First of all, a method of generating and transmitting audiovisual information of an advertisement content for a compensation system for a case in which a user's computer is not connected to a network and receives an advertisement content stored in an internal storage device received from an offline medium or online. to be.

First, the advertisement management program is operated so that the user can display various advertisement contents when, how, how much, in what manner, or in any computer according to preset criteria for various kinds of advertisement contents which the user is audio-visually offline 61. Information about whether the user is audiovisual is recorded and the recording file is stored in an internal storage device specific area under the control of the advertisement management program (62). At this time, the end of the audio and visual advertising of the user, or during the audio and visual or non-money exchange in a fixed manner (for example, in the form of a window in a certain area of the screen, depending on the user's selection or the operation of the ad management program) The amount of compensation or other information about the reward can be provided to the user.

Secondly, when the user later goes online, the advertisement management program displays the contents of the information defined in the field of the log file, the contents which the user permits to transmit or the contents previously defined in the advertisement management program. (63) This transmission may be performed by the user accessing the advertisement management site, and may be automatically transmitted while the advertisement management program is connected to the network in a user's selection or in a predefined manner. The following is a method of generating and transmitting advertisement content audiovisual information for a compensation system for a case 71 when the user is connected to a network and visually watches the advertisement content received on an offline medium or online.

First, when the advertisement management program is operated, the user can display various advertisement contents according to the preset criteria for various advertisement contents received or received online or offline media that are online and audiovisual. And record information about how or with what computer the audiovisual was viewed (72), and store this record file in a specific area of internal storage under the control of the advertisement management program. At this time, the end of the audio and visual advertising of the user, or during the audio and visual or non-money exchange in a fixed manner (for example, in the form of a window in a certain area of the screen, depending on the user's selection or the operation of the ad management program) The amount of compensation or other information about the reward can be provided to the user.

Secondly, while the user is online, the advertisement management program transmits the contents of the information defined in the field of the log file to the advertisement management site, which the user permits to transmit or the contents defined in advance in the advertisement management program. send. (71). This transmission may be transmitted by the user accessing the advertisement management site, and may be automatically transmitted while the advertisement management program is connected to the network in a manner selected by the user or given in advance. The form of compensation for advertising content is linked with cash rewards, commerce, cash discounts on the purchase price at the time of purchase, providing discount coupons for using goods or services, and cyber points (cyber money, electronic money, etc.) that can be accumulated. And a system of granting any point system that can be accumulated electronically online.

The form of compensation for audiovisual advertising content can be accumulated in user accounts on-line, such as cash or cyberpoints (cyber money, electronic money, etc.), which can be replaced by exchanges, redemptions, or certain services. At the time of purchase at a particular shopping mall online (inclusively defining any type of business that sells or provides auctions, goods or services online) in conjunction with e-commerce. There may be a discount rate for, a gift certificate or a discount coupon to purchase or use a product or service.

Ad serving competition

The sender of the advertisement content may be different from the owner or operator of the content accessed by the user, and content providers may compete with each other on the same content. Advertisements now available on www.yahoo.co.kr typically form a fixed contractual relationship between a subject called Yahoo! Korea and various ad providers, and then at a specific time, the user can locate content on a particular network (e.g. www.yahoo.com). com's homepage) shows everyone the same ad content, or analyzes the user's cookie information and then provides the user with some optimized ad content. However, this method does not create a contention relationship among the advertising content providers. In other words, there is no competition in real time at the moment of the user's connection to provide advertising content to be displayed at a location on the content on a particular network at a particular time.

Multiple advertising content providers may compete to put their advertisements at locations on a particular network at any particular time in real time. That is, when a particular user accesses a specific content, the advertising content providers of other subjects may compete to analyze the information of the user and provide each other with the optimal advertising content.

This competition can be carried out under the following model.

First, there is no competition for users, but only for the maximum benefit of content providers (for example, those who want to publish their content on content publishers www.yahoo.co.kr). That is, multiple content providers;

Is competing for a user who accesses www.yahoo.co.kr to visually advertise the content they want to supply. That is, when a user connects to a content provider's computer (81), a number of advertising content providers transmit conditions (82) to the content publisher's computer for displaying their advertisements, and the content publisher's computer advertises among them. It refers to the process of selecting and transmitting 83 to the user. At this time, www.yahoo.co.kr may accept advertisements of advertisement content providers that present more favorable conditions to themselves in real time, and exclude advertisements of other advertisement providers. At this time, the user's information may be provided to the content publisher computer or content providers. The use of cookies is a typical example. However, even if the information recorded in the user's computer is not transmitted, the advertisement providers can gather information related to the user. For example, the user's nationality, language, and approximate access location can be identified and used through the user's access IP address, and information entered by the user at the time of registration if the user is a registered user of the content publisher's computer. Alternatively, the content provider directly utilizes the information accumulated while using the content after registration, and may present an advertisement that is more consistent with the results of analyzing the user in various advertisement pools. Information may be disclosed to advertising providers to induce them to compete in advertising. Of course, www.yahoo.co.kr may be provided with a plurality of advertising content from the same or different subjects under the same or different conditions. The contract is concluded in real time between the advertising content provider and the content publisher, and the monetary and non-monetary payments and rewards that follow are made only between the advertising content provider and the content publisher. This is a competition where the will of the user is entirely excluded.

As described above, the content provider (or advertising content provider) and the content publisher, as a relative concept, are produced by a corporation, natural person, etc. who wish to advertise, or are processed in a form including an identifier defined in the spirit of the present invention. A content provider may be a person who supplies a product on behalf of an advertisement producer, and a content publisher is a person who can display an advertisement in a specific space on a network and make the user visually. This concept is merely a relative concept, where all participants participating in the implementation of the present invention are placed in a relative relationship between supply and demand, and can be classified according to this concept. In principle, all participants can be content providers or content publishers. In some cases, the content provider may be an audiovisual viewer, or the content provider and the content publisher may be the same.

Second, there is competition between users' wills and choices. At this time, the user's advertisement management program may intervene. This will be described in detail as follows.

The user's advertisement management program may disclose the user's information to a level 91 by the user's choice or permission, and this information may be transmitted to the content publisher or the advertisement content providers. Various advertising content providers may compete to visually visualize their advertisement to this user based on this information. At this time, a three-sided relationship is formed between competing advertisement content providers, a typical content publisher (eg, www.yahoo.co.kr), and a user.

Such competition is somewhat complicated, and the advertisement management program negotiates on the cyber on behalf of the user based on the advertisement policy according to the user's input or preset selection. If the agreement is the result of the negotiations, a contract is established because there is a consensus on the ad serving. (93)

The advertisement content is then sent to the user. (94) For such a real-time agreement on the cyber, advertising content providers and regular content publishers (e.g. www.yahoo.com), You have a policy for advertising in a file.

The policy on advertising consists of a process for reaching a three-party or multilateral agreement, and a choice of each subject's position on various conditions, and the policy may change in real time. This is similar to the consensus process between each trading entity on the offline.

The policy for the user's advertisement is managed by the advertisement management program, which is based on the user's choice or preset.

10 is an example of a user's advertising policy DB.

Ad management site

The advertisement management site refers to a program operated by a computer operator or a server managed by a computer operator on a network through which a computer user, a participant, and an advertisement management program exchange information and mediate rewards for a specific advertisement content. This site may be an advertising content provider, a content provider (e.g. www.yahoo.co.kr) or any person who brokers, transacts or operates through advertising content online. Can be.

The role of the ad management site is as follows.

First, it receives general information about a user's audiovisual content from an advertisement management program, and transmits information on rewards and other advertisement contents to the advertisement management program.

Second, determine the reward for the user. Compensation for the user is determined by analyzing the aggregate information through the advertisement contents received from the advertisement management program of each user. In other words, when the user receives the information generated through the illegal method that is not set in advance, the analysis of the information is inevitable, and the amount and quality of the reward to be returned to the user are determined according to the result of the analysis.

Third, it receives a user profile generated by the advertisement management program and a DB file in which the user's information is stored, and serves to deliver the most suitable advertisement content to the user.

Fourth, by analyzing the user profile that accesses the advertisement management site and extracting and analyzing the highest viewer ratings according to the viewer ratings ranking, and viewing according to gender, age, occupation, interest, monthly income, etc. based on user information Any statistical work can be performed based on a record (DB) related to the participant, which can be defined through the idea of the present invention, such as advertising group classification work.

Fifth, the advertisement management site is an environment that mediates the idea of the present invention (for example, media software such as an advertisement management program, an application that enables share, and all other software necessary for the present idea, share (share). Establish and supply all the requirements (cyber account, etc.) related to cyber money that is a means of).

User interaction with advertising content and its perception

The following is a method and process for recognizing the interaction between the user and the content containing the advertisement content and the user's reaction to the advertisement content.

One of the biggest concerns of people in the advertising industry (advertisers) is how much attention is being paid to users or viewers for the ads that are aired or offered, and how much attention is actually being paid to them. It is about measurement of advertising effectiveness. That is, when a TV commercial comes out, no one may be watching the advertisement, and a computer user may not pay any attention to the advertisement for the online advertisement. In other words, not only the impression, but also the user's awareness of the advertisement and the interaction with the advertisement become more important in the advertisement.

The advertisement content may provide information about preset rewards, etc. for the type, extent, interaction manner, etc. of the user's interaction with the advertisement content to the information in or associated with the content. The advertisement management program can recognize the information about the reward and the like and provide the information in response to the information request of the user. Of course, the content itself delivered to the user may be provided with information about the reward in a visual, audio or other way.

The following description will focus on FIG. 11. When a user interacts with the ad content after being exposed to the ad content (111), the ad manager recognizes, categorizes, stores, and analyzes the user's interaction with the ad (112). Information about the reward, etc., may be generated (113), and transmitted to the advertisement management site according to the user's permission or preset criteria online (114). Other related information may be received and presented to the user (115).

For example, as follows.

The information linked to the ad content is, for example, "If you watch this ad and answer the following questions within 1 minute, you will receive 300 won. If you answer within 30 seconds, you will receive 500 won. Click on the multiple choice, or answer the short answer and send the result. The answer is in this ad. "The content in the quotes indicates the type, degree, and interaction of the user's interaction with the ad content. Corresponds to information on a preset compensation for the mode of action, and the like. Here, the user performs a certain action, such as clicking or typing an answer using a keyboard or the like, and transmitting the information, and the Ad Manager transmits this information directly to the site managing the advertisement, You can collect and send.

At this time, the advertisement content may embed the correct answer for the advertisement, which is notified to the advertisement management program only, and the advertisement management program compares and scores the correct answer and the answer entered by the user, time to enter the answer, and the like. For example, the user may comprehensively input and analyze the user's interaction with the advertisement content and transmit the result to the advertisement management site.

In addition, when an advertisement is displayed on the user's monitor, when there is a user's key input or a mouse point input, the probability that the user is looking at the monitor increases. Information about various interactions related to the output device is stored together with various conditions for the advertisement content and analyzed, or the information is transmitted to an advertisement management site, and information is exchanged with a computer managing the advertisement management site. .

An ad management program or ad management site may analyze information about interactions alone or both. The main reason for the analysis is to block the attempt to receive compensation using fraudulent methods of advertising and not to reflect the results of the actions in the compensation. For example, if you use a program that automatically moves the mouse point over and over, it will generate false information about the interaction, which increases the likelihood that the user will receive an unfair compensation. At this time, the information on the interaction is analyzed by statistical processing, modeling, pattern matching, etc., so that the right compensation is followed for the legitimate advertisement exposure of the user.

Advertising content and e-catalogue

Computer users may want more detailed information about products from advertisements. At this time, the user shall provide detailed information on the product and information on the related product to the person who has the information, for example, the publisher of the electronic catalog, distributor, company, relay agent, etc. of the product. One of a broad range of advertising content designed to digitally produce various information such as texts, pictures, videos, sounds, and virtual reality about goods or services, rather than paper, to distribute to consumers or catalogues.

At this time, the electronic catalog serves as an advertisement, and the advertisement management program may require a just compensation for exposure to the advertisement through the user's electronic catalog. In addition, through evaluation of the interaction with the electronic catalog, the user may receive a fair compensation through the advertisement management program. The advertisement management program makes various information in the electronic catalog into a DB, and stores and manages the information in an internal storage device of a computer managed by the user or in a storage space on a virtual space on a network. That is, in the case where the user is later exposed to the same advertisement content, if the identity is recognized, various advertisement-related contents in the electronic catalog occupy the same position as the above-described advertisement content.

How to send advertising content directly to your computer via wired or wireless If you request to send advertising content, including electronic catalogs, to someone who has advertising content, the traditional method is to It was common to send advertisement contents to a memory device, and a user accesses his / her computer to a computer having his / her account by wire or wireless, and receives the contents from his / her computer and is audiovisual. In other words, in order for the user to be able to see and view the advertising content, he had to access a specific cyber space.

In other words, the traditional e-mail method does not send content directly to the storage device of the computer of the advertisement content provider who provided the user's e-mail account on the network, but directly to the internal storage of the user's computer. Since it is sent to the computer's storage device, the user must once again be transferred from his email account provider's computer to his computer.

Therefore, the present invention describes a method of sending an advertisement content including an electronic catalog directly to a user's computer having the following configuration, wired or wireless.

First, a user may request to send specific advertisement content to an advertisement management site or an advertisement content holder. The advertisement management site or the advertisement contents holder may transmit the related contents including the contents requested by the user directly to the user's computer to the user's computer in a wired or wireless manner. Your ad management program manages the process of receiving this transmission, which allows you to receive this content while you are connected to the network, and this transmission can afford traffic while you are exchanging other information. You can wake up. Sending advertising content directly from the content provider to the user without going through the account provider's computer is particularly meaningful in the current flow of peer to peer (P2P) data transmission. It may be particularly useful for PDAs having a.

Ad manager as a consumer information management agent (AD manager) Ad management program receives the consumer's information necessary in the basic process of the consumer interacting with the supplier to see the advertisement and conduct the commerce, and analyze, classify, process and store it. Providing and interacting with relevant information to suppliers, merchants, information management centers, advertising management centers, and websites that contain various types of content.

Looking at consumer information, you can find information about non-consumption expenditures related to purchases, such as purchase records, current items, recent purchases, future purchases, and living patterns, interests, and hobbies. Various purchase-related information such as detailed preferences, delivery status, preferred type of maker, whether foreign and domestic are distinguished, geographic condition of preferred supplier for local items, preference of various payment terms, property level, cash holding ability, etc. And detailed personal information such as address, telephone, e-mail, messenger ID, communication ID, family status and marital status. The advertisement management program analyzes their various information and classifies them in stages.

Confidential information related to personal information is not disclosed unless there is a specific choice of a consumer who is a user of the advertisement management program, and controls the amount of information disclosed according to the subject to view the information.

Automatic advertisement transmission using push technology

Necessary information is stored, and an advertising management program that has a certain level of artificial intelligence by algorithms grasps the intention of the user, and various applications such as the browser and document creation program that the user is currently using. In addition, advertisements corresponding to information stored in the desktop, screensaver, etc. may be displayed using push technology. When the Ad Manager communicates with a supplier who wants to run an advertisement, various Ad Management Centers, or marketplace sites, passes the information desired by the consumer, sets up a channel for the advertisement, and the program responds to the appropriate format. Done. This means that the user enters the addresses of various websites while surfing the website, and clicks on a specific item or object to display the advertisement. Instead, the advertisement is automatically delivered according to predetermined criteria.

The advantage of this configuration is that unlike traditional advertising sites (http://www.joylink.co.kr, http://www.goldbank.co.kr), where consumers accumulate when they click on ads, they reward them. It can provide convenience to users and efficiency for providers of advertisements by allowing consumers to see the advertisements they want without doing extra activities, just by doing what they want to do on the computer. Can be.

Push Technology

Push technology refers to a technology that transmits an advertisement or information required by a user, whereas the existing Internet advertisement delivery system is a form in which a user pulls information required by the user. The user simply installs the client program provided, and the program runs while not in use to receive information from the host.

Ad Manager and Supplier Information Disclosure

In an environment where users can access the network at all times, the advertisement management program, which resides in the memory of the computer, contacts the supplier or the advertisement providing program of the supplier by using the time when the user does not use the computer's resources or uses a small amount of usage. The consumer may be provided with information that the supplier wants to provide by negotiating from a condition such as the kind of advertisement desired by the consumer and the level of compensation of the supplier in return for viewing the advertisement. Here, the advertising management program cross-delivers the consumer's information with the supplier's information, negotiates the price, and manages the amount and type of the information delivered in time and by individual to create a DB system of information exchange. It plays a role of enabling analysis, information exchange, and compensation based on DB.

Ad management program that accepts information such as advertisements provided by suppliers as a method of minimizing network traffic is advertised in the basic window environment such as web browser, menu bar and title bar of various applications, screen saver and desktop. To insert the ad to display the advertisement.

Ranking of ads

After the user views the advertisement through the advertisement management program, the user may input evaluation information about the advertisement. The advertisement management program transmits evaluation information about the advertisement to the ranking site of the advertisement. The ranking site of the advertisement may be operated by the advertisement management site, or may be operated independently. When the evaluation information is accumulated, it is possible to rank the classified ads according to the category of the product or service targeted for the advertisement.

The ranking of the advertisement is displayed on a site easily accessible to the general user or delivered to the consumer through an advertisement management site or an advertisement management program. This can be always accessed by the consumer through the advertising management program, the advertisement ranking information for the category of interest can be delivered through the analysis of the consumer's propensity.

Recommend ads among consumers through Ad Manager

Ad management program allows the user to receive the advertisement information and display it on the monitor with the minimum setting of the type of advertisement desired by the user and the user's effort, and counts it for compensation management. If there are advertisements that you would like to recommend to others, you can use the Ad Manager. For example, let's say a user receives an ad that an Mp3 player can buy for 50,000 won, which is much cheaper than the market price. Users often feel the desire to spread this information not only to themselves but also to their friends, family and acquaintances. This may lead to the formation of a unique advertising rating culture that is appropriate for the group, rather than an unspecified number of generalized advertising ratings in the ranking of previous ads.

The easiest way to configure is to send the received advertising content in conjunction with e-mail, text messaging (SMS), instant messaging and the like. This can be easily done by assigning a button for such interworking to the menu of the advertisement management program.

In addition, P2P transmission and reception between advertisement management programs can be considered. P2P is not intended to be sent or received through the central server, it is to use the data transmission and reception between individuals and individuals, individual programs and individual programs, users give their group a group name, such as "my friends", ad management of friends By adding an account of the program, it is possible to form a community and send and receive recommended advertisements between the advertisement management programs. In general, when an ad management program accepts an advertisement through an Ad Management Center or a supplier, a certain reward is paid. When an advertisement is shared by a referral, a ratio is provided to both the recommender and the recommender. Advertisement management program is also responsible for the management of the recommendation.

The concept of this is shown in Fig. 15. In this connection line, each advertisement management program 22-1, 22-1 'is used by the buyer 22-4, 22-4' and the supplier 22-2 ( 22-2 '), the advertising management center 22-3 (22-3'), and the like, and the arrow indicates an advertisement transmission and reception by recommendation between the advertising management program.

Consumer A (22-4) and Consumer B (22-4 ') may be someone who has a relationship, whether offline or online. If you don't want advertisement by recommendation of other advertisement management program that you don't know at all, each consumer can choose to receive advertisement recommendation only from registered person and group of option set in their advertisement management program and exclude others. It is possible.

Organization of Ad Manager

The advertisement management program is composed of modules that perform the following functions for each function, and each module has a submenu that sets detailed conditions.

Account settings module

In order to provide advertisements to the viewers and to compensate the advertisements received and watched by the advertisement management site or the advertiser, the advertisement provider must have a unique account assigned to the individual existence. This unique account may be assigned to an advertisement management program, a user viewing an advertisement, a computer, an IP address for a network, and the like. In addition, such an account is recognized as an individual entity in the advertisement management site, the account of the advertisement management program may be recognized as the user's account. In general, it is effective for a user to log in with his own account while running an advertisement management program, assuming that the user moves in various computing and network environments and is connected to the network at a comfortable place. In this case, all functions such as viewing, compensating, recommending, and evaluating advertisements are stored as data about the user's account.

The menu for entering the account setting module may include a new account creation menu, a login menu for an existing account, an automatic logout menu by setting, and a menu for selecting and changing a password.

Ad sending and receiving module

Receiving advertisements that a user watches is classified into three categories.

First, the advertisement management program automatically accepts a predetermined advertisement on an advertisement management site (push technology), or requests an advertisement site and the like from an option set for an advertisement type. The received advertisements are displayed to the user as soon as they are received, or the advertisement DB is first formed and displayed to the user at a suitable time.

To this end, the advertisement management program may internally connect a network connection method including a network access protocol or access a wired or wireless Internet using a network setting provided by a basic OS environment.

Second, the advertisement DB is received in various storage media in the offline state, and the advertisement management program is managed by integrating it with the existing advertisement DB. To this end, basically, the advertisement management program may have a search, viewing, copying, and storing function for virtual hardware storage devices, such as various hardware storage devices and web folders of a user's computer environment.

Third, when a user browses a specific website and receives an advertisement along with the contents, or receives an advertisement while clicking on an advertisement download and display button provided in the configuration menu of the site, the advertisement reception is irrelevant to the existence of the advertisement management program. The advertisement management program performs the measurement function of advertisement exposure. At this time, for compensation management, the user may have an account on a specific website, and if the user does not have an account, the advertisement management program and the advertisement providing website may transmit and receive information about the account to each other. In the first and second cases, the individual advertisement objects must have an identifier that can be distinguished from other advertisement objects. In the third case, the individual advertisement objects are identified by the individual objects or the entire advertisement series sent from the specific website. Can be measured and analyzed.

In addition, the advertisement management program may transmit advertisements that the user evaluates and recommends to other advertisement management programs, advertisement management centers, advertisement ranking sites, and the like.

Custom Input Module

The advertisement management program enables the user to select a setting for the type of advertisement and a system of rewards desired. It provides the user with a detailed and convenient input method in selecting and creating an advertisement policy as shown in FIG. In addition, information related to the purchase of non-consumption expenditures related to purchasing information such as purchase records, current possessions, recent purchase records, future planned purchases, lifestyle patterns, interests, and hobbies, etc. Relevant purchasing conditions such as detailed preferences, delivery status, preferred type of manufacturer, distinction between foreign and domestic, geographic preference of preferred supplier for local items, preference of various payment terms, property level, and cash holding ability Input and management of detailed information such as information, address, telephone, e-mail, messenger ID, communication ID, family status and marital status is possible.

In addition, the user can receive the evaluation information on the advertisement of the user and transmit it to an advertisement management program of another person.

Ad display module

This is the part that displays the advertisement DB received and stored through online and offline to the user in a proper way at the right time. It displays the content in a specific advertisement display provided on the desktop, a menu of a web browser, a title bar, a screensaver, a web browser, and utilizes an empty space.

The advertisement management program may be an application program that is independent of other programs, or may be a plug-in type program embedded in a web browser.

To minimize user inconvenience, the Ad Manager utilizes a portion of the screen, or when the display does not appear due to delays in receiving data when linking from one website to another, or blank spaces with no content. Techniques can be used.

In addition, the advertisement management program may include its own video player, music file player, or the like, and may introduce and use general voice and video player such as Window Media Player and Real Player installed in the user's computer environment.

Ad DB Management Module

The collection of individual advertisement objects received and stored by the above reception method is called advertisement DB. An example of an individual ad entity is a single, 30-second video ad, a banner ad, a CF music ad, and a single account that describes one product, service, brand, company, or public service ad. The advertising database is a collection of advertisement objects that are digital objects and are given one key ID for each object by a DB management tool and are organized systematically. And a management module is a DB management program module for analyzing, updating, deleting, replacing, manipulating, copying, and reading the advertisement DB.

Ad Exposure Measurement Module

When the advertising management program displays the advertisement to the user by using the advertisement DB, the identifier of the advertisement object of each advertisement DB is used to classify the data about the display method, the interaction between the advertisement and the user, and the connection to the purchase behavior. Configure the advertisement exposure measurement database.

In the case of an advertisement object that does not go through the advertisement management program, the advertisement exposure measurement DB may be configured by the above method using the identifier of each advertisement object, or the advertisement exposure data may be exchanged when the advertisement is provided at the advertisement providing site. Save it.

Compensation Management Module

When the advertisement exposure measurement DB is prepared, it can be requested by the advertisement management center, the advertiser, etc. to receive a reward. The user can select a reward type, and there may be an option menu. For example, it is possible to select a kind of consideration for advertisement exposure such as cash discount, discount coupon, cyber point accumulation.

Ad information navigation module

The advertisement management program may have a function of automatically searching for various advertisement management centers, advertisers, advertisement agencies, and the like to search for and collect information on good advertisements. The advertisement information search module, which consists of robots moving by algorithms, collects advertisement information from pre-registered advertisement-related sites or sends search queries to search engine sites and analyzes the received responses to collect advertisement information or own its own search engine function. can do.

In addition, by analyzing the advertisement information collected as a result of the information search can be built in a function that automatically selects the advertisement in accordance with the advertisement policy entered by the user.

Embodiment of Ad Manager

An embodiment of the system configuration of the advertisement management program which is the sum of these modules is shown in FIG. 16. First, various functional implementations will be described. The above configuration modules may be combined as follows in this system. The account setting module communicates the information about the account received from the user through the user interface 23-2 with the advertisement management center 23-7 through the data communication unit 23-4 to give an identifier unique to the user. do. The advertisement sending / receiving module receives an advertisement from the advertisement management center 23-7, the advertisement management program 23-8, etc. via the data communication unit from the data on the advertisement policy set by the user and stored in the storage device 23-8. . The advertisement display module displays the advertisement object of the advertisement DB stored in the storage device 23-8 to the user through the Display & Counting System 23-5 in a display method set by the user. The advertisement DB management module stores and manages the advertisement data transmitted through the data communication unit 23-4 or the offline storage medium in the storage device 23-8 through the DBMS 23-3, and the storage device by user setting. It is retrieved from (23-8) and displayed to the user through the Display & Counting System (23-5). The advertisement exposure measurement module measures the exposure to the user for each advertisement object displayed to the user through the Display & Counting System (23-5) and the user's response to it, and then through the DBMS (23-3) as the advertisement exposure DB. Stored in the storage device 23-8 and using this data, the compensation management module negotiates, brokers and obtains a reward with the advertisement management center.

The advertisement information search module searches for an advertisement management center 23-7, an advertisement management program 23-8, an advertisement related site 23-8, and the like through the data communication unit 23-4. It finds the best and best advertisement that meets the policy) and stores it in the storage device 23-8 via the DBMS 23-3. A user-defined input module for inputting user information, advertisement policy, setting conditions of each component module, and the like is provided in the USer Interface 23-2, each of which is stored in the storage device 23-8, and the data communication unit 23-4. Through this, it is used as a condition that each module is executed.

Each module may be one module or a unit that is implemented in the advertisement management program Core 23-1.

User Interface (23-2) is for registering new account of user

It provides the environment for the user to input login, logout, user information, advertisement policy, etc., allows the user to browse, select, and update various settings and options of the current advertisement management program. It provides a menu that allows you to send, copy, print, etc. to the outside by user's choice. The DBMS 23-3 manages various data such as an advertisement DB, a user information DB, an advertisement exposure measurement DB, a user action record DB, and the like for the individual advertisement data received by the advertisement management program from the outside (23-8). Save, retrieve, update, delete, create, and so on. The storage device 23-8 in which each DB is stored includes a storage device, a secondary storage device, an external storage device, and a storage space on a network.

The data communication unit 23-4 transmits and receives data to and from the advertisement management center 23-7 and the advertisement related sites 23-8 such as various search engines and advertisers, or other advertisement management sites 23-6. When you send and receive advertisements as content or separately, send compensation related data, receive responses, and find, negotiate, and receive advertisements that meet your advertising policies, It is in charge of communication.

The Display & Counting System (23-5) displays advertisement objects stored in the advertisement DB or received from the advertisement management center to the user, and measures, analyzes and stores the amount and time of exposure and the user's reaction to them. When displaying various advertisements to a user, it is possible to use a dedicated advertisement display program or external display programs (web browser, various display plug-ins for web browser, video player such as Window Media Player, Real Player, Mp3). Various music players such as Player and indicators for screensavers are used. The advertisement management program is composed of such various function implementation units and the advertisement management program Core 23-1. The core controls each function implementation unit, connects and transfers data between functions, and analyzes and classifies various data. , In charge of delivery, replacement, and creation, and negotiate, make decisions, and advertise various advertisements and advertisement-related information in accordance with advertisement policies specified by external advertising agencies and users. Activate the function to search for.

Ad Manager and Digital TV

Registering Preferred Ads in Ad Manager

It demonstrates centering on FIG. Since advertisements serve as information, a user can register advertisements that he / she wants to be audiovisual in his advertisement management program by grouping them into various categories such as area, sector, type, company, etc. (121) The advertisement management program manages this by making DB. (122) For example, if the user is interested in computer and electronic products, if the advertisement for the computer and electronic product is registered in the advertisement management program in advance, the advertisement The management program transmits this information to the advertisement management site or the advertisement holding site, and these sites transmit the advertisement content to the user centering on the advertisement registered by the user.

Ad filtering

Materials related to advertisements preferred by users registered on the advertisement management program may serve to filter advertisements. That is, several advertisements may reach the user at the same time (123). This may occur especially as the transmission bandwidth increases and the amount of information that can be transmitted at one time increases. For example, as follows. In the conventional TV, only information on one advertisement content is transmitted to a specific channel at a specific time. However, if the transmission bandwidth increases, several advertisements may be prioritized on one channel at a time. At this time, if there is no user's preset, the advertisement will be exposed according to the priority selected by the content provider, but if there is a user's preset (121) and the advertisement content corresponding to the setting is being transmitted at the moment, In spite of the priority, the advertisement is prioritized on the output device of the user and exposed to the user (124). The information about the exposure may be recorded by the advertisement management program of the user, and then transmitted to the advertisement management site through the network. That is, when multiple advertisement contents are simultaneously transmitted to the user's computer through the wired / wireless network, the user's advertisement management program inputs the user's advertisement preference or the user's input in advance, or the advertisement management program maker's preset According to an advertisement related policy, a plurality of advertisement contents may be arranged in a traffic and exposed to a user. Again, of course, the compensation process can be involved.

Computer with Ad Manager and Channels

13, the following description will be given. Like a digital TV connected to a network, your computer may have a certain channel. That is, when a user fits a specific channel, it refers to a computer system in which only information about the channel or information on the channel is transmitted or exposed preferentially. At this time, the user has pre-registered the preference information for the advertisement specific to the advertisement management program (132), and the advertisement in the channel (channel B) rather than the channel (channel A) 131 currently selected by the user. When content is being transmitted (134), the ad management program may expose the advertising content currently being transmitted in channel B to the user in place of the advertising content being transmitted in channel A (135), i.e., another channel. Advertisement can be sent to the channel selected by the user to the advertising content being transmitted from. Since ordinary advertisements often have the same time (usually 15 seconds for television advertisements), it is relatively easy to replace the advertisements in digital TV, and when the advertisement exposure time is not set in advance ( A typical television commercial already has a predetermined time for broadcasting the commercial between the program and the program.) This method can be implemented more easily. Of course, even if the time taken by one advertisement is different, the advertisement management program may appropriately distribute the total advertisement exposure time so that the advertisement exposure of the user may be preferentially placed. This is possible because the data processing capability of the central processing unit of the user's computer is improved, and as the storage capacity is increased, it is possible to simultaneously monitor 133 the content being transmitted on the multiple channels.

Access model of destination website through advertising mediation site

Concept of ad mediation site

Other websites can be accessed through the advertising brokerage site. The user first accesses an ad mediation site. In such an advertisement mediation site, a user can automatically pass information through the advertisement display and the advertisement management program built into his computer. When a user is given his account and accesses an advertisement mediation site, the user enters an account ID and password, or the advertisement management program automatically accesses the advertisement mediation site and executes registration with a unique account.

Subsequently, by using frame classification, a technique of dividing areas in a web browser, a user may select only content of a portion of the screen with content of an advertisement brokerage site, and select content of a site that the user wants to browse in the frames of the remaining area. When accessing a specific website from the initial screen of the advertisement intermediary site, the user passes the basic policy on advertisement display to the specific website, and the target website uses the advertisement display technique based on such a policy.

Advantages of this model

The advantage of this model is that the ad exposure time measurement and compensation management can be easily performed by simultaneously accessing the advertisement mediation site and the target website from one browser screen. In other words, even when browsing multiple destination content sites, it can be integrated management in the advertising mediation site. The target content site may enter into a contract with the advertisement mediation site, receive user information from the advertisement mediation site, and use it in a technique in which an advertisement is fused to its own content.

Basic process of the above idea

The flow of accessing a general website using an advertisement brokerage site is as follows.

First, a user registers with an advertisement brokerage site and receives an account (21-1).

Second, the user inputs preference information related to his advertisement (21-2).

Third, the user accesses the advertising mediation site (21-3).

Fourth, the user accesses the target site through a menu, a button, or an input window provided in the advertisement mediation site. At this time, the advertisement mediation site hands over the user information to the target site (21-4).

Fifth, the destination site displays advertisements and contents by using various advertisement techniques by using the user information and its own contents. (21-5)

Sixth, the user who has finished surfing on the target content site returns to the advertisement brokerage site by using a menu of the advertisement brokerage site provided on a part of the screen, or moves to another target content site. (21-6)

Seventh, when the search for the target content is completed, and when moving between the other target content, the advertising intermediary site takes over the form and amount of the advertisement provided by each content providing site and accumulates data on it to prepare for compensation for the user. (21-7)

The effects of the present invention are as follows.

By introducing the concept of advertising competition, a plurality of advertising content providers to maximize the benefits of the user, content provider, advertising content provider by allowing the content provider or the user who expects the maximum advertising effect to provide the advertising content preferentially.

In addition, by combining the user's information with the existing advertising content to provide a user-optimized advertisement to the user to increase the effect of advertising and increase the user's participation and satisfaction with the advertisement.

Through this advertisement competition method, a user can obtain a relatively high profit from an advertiser or an operator of a server providing an advertisement content.

Claims (11)

Accessing a server providing content through a wired / wireless network and receiving access information from a user computer receiving content provided by the server; Providing access information of the user computer and condition information for providing advertisement content to the user through the server in at least two advertisement content provider virtual spaces; Selecting one or more of the two or more advertisement content providers; And And transmitting the content including the advertisement content of the selected advertisement content provider to the user computer. The method of claim 1, And transmitting the access information of the user computer to the virtual space of the advertisement content provider, wherein the server further includes information of the user obtained by the server. The method of claim 1, And the user information includes access location information of a user that can be obtained by the server. The method of claim 3, wherein And the user computer is a mobile communication terminal of the user. The method of claim 1, Wherein the advertisement content of the advertisement content provider is embedded in the server or provided by a separate server of the advertisement content provider. The method of claim 1, When the access information of the user computer is transmitted to the virtual space of the advertisement content provider, the server further includes information of the user obtained, wherein the user information is information input from the user. How competitive advertising works. Accessing a server providing content through a wired / wireless network and receiving the transmission acceptance condition information of the user for transmission of advertisement content from the server to the user computer from a user computer receiving the content provided by the server; Receiving access information of the user from the user computer to the server; Providing connection information of the user computer and transmission condition information of the server for providing advertisement content to the user through the server in at least two advertisement content provider virtual spaces; Selecting one or more of the two or more advertisement content providers; And And transmitting the content including the advertisement content of the selected advertisement content provider to the user computer. The method of claim 7, wherein And transmitting information on compensation corresponding to the transmission acceptance condition information of the user to the user computer. The method of claim 7, wherein The information on the reward is information on the amount, the information on the reward is stored in the computer of the user, or stored in the account of the user of the server. The method of claim 7, wherein And the transmission acceptance condition information of the user is monetary compensation information according to the transmission of the advertisement content to the user computer. The method of claim 7, wherein The transmission acceptance condition information of the user is policy information on an advertisement in an electronic file.

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