KR20100061136A - System for providing advertisement on the network and method of using the same - Google Patents

Abstract

PURPOSE: An AD providing system using a communication network and a supplying method of an advertisement thereof are provided to supply a related advertisement through a general search action of a user without any additional actions of the user. CONSTITUTION: An interface unit(22) is connected to a communication network in order to receive an inputted word on an address window of an executed browser or a search window from a user terminal(10). An advertisement storage unit saves a plurality of advertisements related to each input word. A control unit(24) searches the saved advertisements. The advertisements are transmitted to the user terminal after the control unit selects the advertisements.

Description

System for providing advertisement on the network and method for providing advertisement {System for providing advertisement on the network and method of using the same}

The present invention relates to an advertisement providing system and an advertisement providing method using a communication network, and more particularly, to an advertisement providing system and an advertisement providing method using a communication network capable of providing various advertisements to a user terminal according to an input word input by a user. It is about.

A user can connect a user terminal with a desired server on the Internet to receive or transmit various data through a web browser. Of course, to implement this function, a separate program must be installed in the user terminal.

An example of such a program is a toolbar program. The toolbar program is a standard graphical user interface (GUI) currently used by many software applications. The toolbar can load and use various elements and provides a user-friendly UI (User interface).

On the other hand, conventionally, there was an advertisement using a banner on a web page. Banner advertising refers to graphic images that are promoted by attaching the name or content of a specific website to one of the popular homepages. It looks like a banner and is called a banner. In the form of paying a predetermined advertising fee by using a video file or the like in a predetermined standard. Advertisers can be counted by counting the number of times a banner is shown to users or the number of times a banner graphic is downloaded for a period of time to analyze advertising effectiveness.

However, these banner advertisements can only send one-way advertisements to an unspecified number without knowing what advertisements an individual wants. In other words, the user cannot grasp the advertisement currently needed.

In this case, the user does not have an interest in advertisements that he or she does not want, and there is a problem that due to such advertisements, the search speed may be slowed or the user's attention may be distracted, thereby causing aversion to the corresponding advertisements.

The present invention is to solve the above problems, the present invention is to provide an advertisement providing system and an advertisement providing method using a communication network that can provide an advertisement related to the information that the user searches.

In order to achieve the above object, the present invention is an interface unit connected to the communication network to receive the input word input to any one of the address bar or the search box of the browser running in the user terminal; An advertisement storage unit storing a plurality of advertisements associated with each input word; And a controller which searches for an advertisement stored in the advertisement storage unit according to the input word received through the interface unit, selects a corresponding advertisement, and transmits a plurality of advertisements to the user terminal through the interface unit. It provides an advertisement providing system using a communication network comprising a.

In addition, it is possible to further include a user terminal which is installed to be integrated in the browser, transmits an input word to the interface unit, and has a program installed in the browser to display the advertisement transmitted from the advertisement server.

The advertisement transmitted from the ad server is shown in a line form within the browser, and the advertisement may be located under the address bar of the browser or at the bottom of the browser.

In particular, the input word preferably includes one of a keyword or a specific domain address.

The advertisement storage unit includes a main storage unit for storing a plurality of advertisements associated with an input language and a sub storage unit for randomly extracting and storing a portion of advertisements stored in the main storage unit according to an input language, and the controller is configured to interface the interface. It is possible to transmit the advertisement stored in the sub storage unit to the unit.

The present invention also provides a first step of transmitting an input word input to any one of a search box or an address box of a browser to an advertisement server in a user terminal, and having a program integrated with the browser installed therein; A second step of inputting an input word input to one of the search box and the address box from a user terminal to an interface unit; Searching for an advertisement stored in an advertisement storage unit according to the input language, selecting a corresponding advertisement, and transmitting the advertisement to the user terminal through the interface unit; And a fourth step in which the advertisement is shown in the browser.

In the fourth step, the advertisement transmitted from the ad server is shown in a line form in a line in the browser, and the advertisement may be located under the address bar of the browser or at the bottom of the browser.

Further, in the third step, some of the plurality of advertisements stored in the main storage unit may be randomly extracted and stored in the sub storage unit, and the advertisements stored in the sub storage unit may be transmitted to the user terminal.

In particular, the input word preferably includes one of a keyword or a specific domain address.

According to the present invention, only advertisements related to information that a user wants to search can be delivered. The user can provide relevant advertisements through the user's general search behavior, so that the user does not need to perform additional actions.

According to the present invention, the advertisement may be provided in the form of a single line, thereby reducing the objection that the user may feel about the advertisement and reducing the space occupied by the advertisement in the browser.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention that can specifically realize the above object will be described.

1 is a view showing an advertisement providing system according to the present invention. A description with reference to FIG. 1 is as follows.

The user terminal 10 and the advertisement server 20 are connected to the communication network of the present invention so that data and information can be exchanged with each other.

Here, the communication network includes the Internet and the Intranet. The Internet is a public network that anyone can access, and an intranet is a network that can be accessed only through terminals that are authorized or connected inside a specific communication network.

The user terminal 10 refers to a terminal used by the general public in the office or home. In the present invention, the terminal is connected to the communication network can exchange various information. The terminal may include one of a personal digital assistant (PDA), a handheld person computer, a desktop person computer, and the like.

The user terminal 10 may be provided with a predetermined communication module such as a wired / wireless LAN card and a WiBro (WiBro: Wireless Broadband) module to communicate with other devices in a communication network. The user terminal 10 includes an input device such as a keyboard and a mouse that a user can input, and an output device such as a monitor and a speaker that a user can check data.

In addition, the user terminal 10 may include a microprocessor and provide a user with information by showing a browser on a monitor. In this case, the browser may include Google Chrome, Firefox, and Microsoft's Explorer.

The advertisement server 20 is connected to the communication network interface unit 22 that can transmit and receive a variety of information, among the advertisement storage unit 26 and a plurality of advertisement stores stored in the advertisement storage unit 26 It includes a control unit 24 for extracting an advertisement to send a portion to the user terminal (10).

Of course, the advertisement storage unit 26 may be provided in a separate external server instead of the advertisement server 20. In this case, the controller 24 will receive the advertisement information of the advertisement storage unit installed in the external server and process the data.

In particular, the advertisement storage unit 26 includes a main storage unit 28 in which a plurality of advertisements are stored, and a sub storage unit 30 in which some advertisements are selected and stored in the main storage unit 28. The control unit 24 may randomly select some of the advertisements stored in the main storage unit 28 and store them in the sub storage unit 30.

The controller 24 may search for an advertisement stored in the advertisement storage unit 26, select a corresponding advertisement, and transmit a plurality of advertisements to the user terminal 10 through the interface unit 22.

On the other hand, when the advertisement storage unit 26 is provided in an external server, the control unit 24 can transmit the information about the advertisement received from the external server to the user terminal 10 through the interface unit 22. have.

On the other hand, the user terminal 10 is installed with a program that is installed to be integrated into the browser. The program may transmit certain information to the interface unit 22, and may display the advertisement transmitted from the advertisement server 20 in the browser installed in the user terminal 10. In particular, the program is preferably executed in a state in which a part of the browser is occupied, rather than being executed in a window frame separate from the browser. Since the separate window frame is not executed, an excessively large amount of resources of the user terminal 10 can be prevented.

In this case, the program may be implemented in the form of various programs such as a toolbar program, an ad line, a shopping agent, a side bar, and the like. In this case, even if the user does not separately install the program on the user terminal 10, a function performed by the program may be implemented by installing a toolbar program, an ad line, a shopping agent, a sidebar, and the like.

In particular, the advertisement transmitted from the advertisement server 20 is preferably shown in the form of a line in the browser (refer to reference numeral '50' shown in FIGS. 8 and 10). It is possible to list a plurality of advertisements in one line. Further, when a specific word 'more' is clicked in a line, it is preferable that the corresponding window becomes larger so that the user can see more advertisements. Since the advertisement is long in a line, it takes up less space in the browser than in the front advertisement, which fills the browser. Therefore, it is possible to reduce the disapproval or disapproval of interstitial ads, and to provide more information to users who are curious about the advertisement by placing a menu such as 'More', and the advertisement according to the user. The amount provided may vary.

Further, the advertisement is preferably located below the address bar of the browser or at the bottom of the browser (shown in FIG. 11). When the advertisement is shown below the address bar of the browser, the advertisement can be easily seen by the user to improve the advertisement effect.

The address bar of the browser is a window for inputting text when the user moves to a desired Internet site. On the other hand, the advertisement may be located adjacent to the address bar of the browser or spaced apart at a predetermined distance apart.

In addition, the position thereof may be changed according to the user's convenience. In particular, it is possible to change the setting so that the advertisement is started in the desired position according to the user.

The horizontal length of the advertisement may be equal to or smaller than the size of the address bar of the browser. Of course, larger than the size of the address bar of the browser, may be the same as the width of the browser.

In particular, the width of the advertisement may be modified to be the same as the width of the browser when the user changes the size of the browser.

The vertical length of the advertisement may be a length for inserting one line of text, but it may be possible to change the length of the advertisement to a length enough to insert several lines of text.

Meanwhile, the background color of the advertisement and the font shown on the background may initially be provided as basic fonts, but it is also possible to later change the size, color, etc. according to the user's convenience. In addition, the changed background color, the size of the font, etc. are stored in the user environment for each user, so that it can be executed differently according to the user for future use.

Furthermore, the approximate form of the advertisement may be rectangular. However, if the advertisement can be located at the bottom of the address bar of the browser, the advertisement may be transformed into another shape similar to the non-rectangular shape.

The advertisement may be different from the background color of the browser. This is to allow the advertisement to stand out from the browser. When the colors are different from each other, the advertisement may attract the user's attention, and thus the advertisement effect may be improved.

When a user navigates to another Internet site, the user must enter the new domain address in the browser's address bar. Therefore, the user should watch the address bar of the browser at least once, so the vicinity of the browser address bar can always attract the user's attention.

On the other hand, even when the advertisement is located at the bottom of the browser can attract the user's attention. Since the bottom of the browser is generally an area that is not used much for advertisements, it is easier to expose an advertisement to a user who intentionally avoids and ignores a specific area of the browser where the advertisement is heavily interposed.

2 is a schematic flowchart of an advertisement providing method according to the present invention. A description with reference to FIG. 2 is as follows.

First, a program is installed in the user terminal 10 (S100). In this case, the program may be delivered to the user terminal 10 through a communication network or by a storage device such as a disk.

In operation S200, the user extracts an advertisement for an input word input into any one of an address box or a search box of a browser in the user terminal 10. The input language may be input in various languages such as Korean, English, and Japanese according to the user's disposition. In this case, the input word may include a keyword that a user wants to search through a communication network or a domain address of an Internet site that the user wants to access.

A plurality of advertisements related to the input language are transmitted to the user terminal 10 (S300). In this case, the advertisement may be a specific website address or a company name that operates a specific website.

3 is a flowchart illustrating a process of installing the program S100 of FIG. 2 in a user terminal in detail. A description with reference to FIG. 3 is as follows.

The user terminal 10 is connected to the communication network (S110). Of course, the user terminal 10 may be turned on while the user terminal 10 is connected to the communication network.

When a user accesses a web site that distributes the program, a window asking for confirmation of installation of the program is shown. At this time, whether or not the program is installed, it is possible to use a method such as POP-UP, ActiveX. The user may approve the installation of the program (S120). Before installing the program, it is desirable to expose a window asking for the user's agreement to the user agreement so that the user is aware of the user agreement.

If the installation of the program is approved, the program is downloaded and stored in the user terminal 10 (S130). Of course, it is also possible to ask for agreement to the user agreement in the middle of installing the program after it has been downloaded.

Then, the installation program for the program is executed in the user terminal 10 by the automatic installation or the installation command of the user, the program is installed (S140).

Of course, although not illustrated in the drawings, a process of deleting the program will be described. The deletion of the program is possible in two ways.

First, after clicking the Windows Start button, selecting all programs, selecting the program, and selecting 'uninstall' from the menu, the program can be deleted.

Second, the program can be deleted by selecting the Windows Control Panel, selecting Add / Remove Programs, and then selecting the program.

As described above, the user may delete the program to restore the environment of the user terminal 10 to a state before the program is installed.

FIG. 4 is a detailed flowchart illustrating a process of extracting an advertisement for the input word S200 of FIG. 2. A description with reference to FIG. 4 is as follows.

Various advertisements are stored in the main storage 28 (S210). In this case, the advertisement may mean content that an advertiser pays a predetermined advertisement cost and wants to notify others in relation to his / her company, work or personal affairs. That is, the advertisement includes advertisement contents for various companies or people on various subjects.

For example, about 'Cars', the Nissan Motor Homepage, Infiniti Motors Official Website, Daewoo Motors Homepage, Ssangyong Motors Homepage, Hyundai Motors Auto Plan, Automobile Information Hyundai Auto Inside, Audi Korea Official Website, Automobile Specialization Ajou University, Used Cars Advertisements such as companies, companies related to the junkyard may be stored in the main storage 28.

An input word is input through a search window or an address window of a browser of the user terminal 10, and the input word is transmitted to the interface unit 22 through the communication network (S220).

The controller 24 checks whether an advertisement related to an input language is stored in the advertisement storage unit 26 (S230). In particular, it is determined whether an advertisement is stored in the main storage 28 among the advertisement storage 26.

If the advertisement related to the input word is stored in the main storage unit 28, some of the advertisements stored in the main storage unit 28 are extracted (S240). In this case, the extracted advertisement may be given priority to a specific advertisement, and the specific advertisement may be selected more times than other advertisements. Of course, you can follow the method of random extraction without giving priority to individual advertisements. In the case of statistically random sampling, the probability that each advertisement is selected is the same, so all advertisements can be delivered to the user terminal evenly without priority.

For example, if 100 advertisements related to automobiles are stored in the main storage unit 28, some 5-10 of them are extracted.

Then, the extracted advertisement is stored in the sub storage unit 30 (S250). According to the above-described example, it is possible to store approximately 5 to 10 advertisements in the sub storage unit 30. That is, the sub storage unit 30 may be regarded as a subset of the main storage unit 28.

Since the same user may repeatedly input the same input word several times or another user may input the same input word, it is also possible to store the plurality of sub storage units 30. In this case, according to a method of randomly extracting and storing the sub storage unit 30 from the main storage unit 28, the advertisements stored in each sub storage unit 30 will be different.

FIG. 5 is a flowchart illustrating a process of transmitting a plurality of advertisements S300 of FIG. 2 to a user terminal in detail. A description with reference to FIG. 5 is as follows.

First, an advertisement stored in the sub storage unit 30 is transmitted to the user terminal 10 (S310).

The advertisement is shown in the browser of the user terminal 10 (S320). In this case, since the program is integrated and installed in the browser, the advertisement is shown to occupy a part of the browser by the program.

In operation S330, it is determined whether the user clicks the corresponding advertisement. At this time, it is preferable to determine whether the user terminal is clicked.

It is preferable that each Internet site is linked to the advertisement shown. That is, when the user clicks on the corresponding advertisement, the Internet site corresponding to the browser may be shown by accessing each Internet site. For example, if an advertisement clicks on the 'Hyundai Motor Autoplan' shown directly below the address bar of the browser of FIG. 8, the website of the Hyundai Motor Autoplan may be displayed.

If the user clicks, the web page related to the clicked advertisement is shown in the browser of the user terminal (S340).

6 to 8 are diagrams illustrating a process of providing an advertisement to a browser according to a keyword of a search word.

FIG. 6 illustrates a state in which a search term keyword 'car' is input in a browser address bar, and FIG. 7 illustrates a state in which a search term keyword 'car' is input in a browser search box.

When a user presses enter or clicks a search button after inputting a search word keyword in a browser address bar or search box, the search word keyword is transmitted to the advertisement server 20. Of course, the program is already installed in the user terminal 10 before.

It is determined whether an advertisement related to the search word keyword is stored in the main storage 28. In this case, since the corresponding advertisement is stored in the sub storage unit 30 instead of the advertisement stored in the main storage unit 28, different kinds of advertisements may be generated according to the searching time even for the individual user or the same user. Shown in the browser. This is because the advertisement is randomly selected when the advertisement is extracted and stored from the main storage 28 to the sub storage 30.

Then, as shown in FIG. 8, advertisements related to the search word keyword are shown in the browser. Referring to the reference numeral '50', a plurality of advertisements are shown in the 'Infiniti Motor Official Site', 'Hyundai Motor Auto Plan' and the like. On the other hand, the reference numeral '50' is described as "this site is about a site ~ please clip here," but this description is only an example and can be described in various forms.

The advertisement may be shown in the form of a single line under the address bar as shown at 50 in FIG. 8. Since the advertisement is located directly under the address bar, the user can easily access and attract the user's attention.

In addition, because it is made of a single line can form a sentence, and unlike the advertisement showing a simple picture or icon to the user can provide an explanation for the advertisement. In particular, as shown by reference numeral 50 to fill the horizontal space of the browser to fill the space, even a line, a space for providing a plurality of advertisements is formed.

 Of course, the advertisement is shown in the 'inside space of the browser' as shown in Figure 8, a plurality of advertisements may be listed.

On the other hand, although the advertisement is not shown in FIG. 8, the advertisement may be positioned at the bottom of the browser in the same shape as the reference numeral '50'.

Since the line form fills the browser in the horizontal direction, it is preferable to be located at the bottom of the address bar or at the bottom of the browser rather than on the middle of the browser. As a result, the user's influence on the web site to be searched through the browser can be reduced to a minimum, thereby reducing the dissatisfaction that the user can feel about the advertisement.

In particular, by placing the phrase 'more' on the right of '50', more advertisements can be provided to a user who wants to obtain more advertisement information. In other words, when the phrase 'more' is clicked, approximately five or more advertisements related to 'car' may be shown, so that the user may be exposed to more advertisements than before clicking 'more'. It only functions if the user wants it, so that the user can be unnecessarily provided with too many advertisements.

9 and 10 illustrate a process of providing an advertisement to a browser according to a domain address. 9 and 10 have a difference in that advertisements are provided by using a domain address, unlike FIGS. 6 to 8, and the description will be mainly focused on differences.

9 illustrates a state in which a user inputs a domain address of a website that the user wants to be displayed in the browser in the address bar of the browser. In other words, the user wants to view the website of 'Audi Korea' in the browser, so enter the correct address "www.audikorea.com" in the address bar.

Then, the domain address is transmitted to the advertisement server to determine whether the corresponding advertisement is stored in the main storage 28. If so, some of the advertisements stored in the main storage unit 28 are extracted and stored in the sub storage unit 30. In this case, the advertisement stored in the sub storage unit 30 is delivered to the user terminal.

For example, in the case of FIG. 9, 'audi' inputted to a domain address can be regarded as an important word. Therefore, an advertisement for a website related to 'Audi', which is the same Korean pronunciation as 'audi', is extracted from the main storage unit. It may be stored in the sub storage unit.

In addition, as shown in FIG. 10, the web site of 'www.audikorea.com' is displayed in the main window of the browser. The advertisement may be shown in a "line form" directly below the address bar or at the bottom of the browser, and may be shown in the "inside space of the browser".

Advertisement using the Internet media allows the company to meet many consumers at a low cost, and can immediately grasp the customer's reaction. Such Internet advertising can be classified into a combination of an interactive media model and a banner advertisement that connect businesses and consumers. The present invention simultaneously uses the functions of the interactive media advertisement and the advantages of the banner advertisement. .

Interactive media advertising utilizes the interactive nature of the Internet to analyze consumers' tastes and provide advertising differently. This allows companies to increase their effectiveness compared to existing ads targeting unspecified majority.

Banner advertisement is a band advertisement in the corner of the screen. Like road advertisement, banner advertisement is most widely used to display banner advertisements in places where people are frequented and to have interested people click on them to access their homepage.

The present invention is not limited to the above-described embodiments, and as can be seen in the appended claims, modifications can be made by those skilled in the art to which the invention pertains, and such modifications are within the scope of the present invention.

1 is a view showing an advertisement providing system according to the present invention.

2 is a schematic flowchart of an advertisement providing method according to the present invention;

3 is a flowchart illustrating S100 of FIG. 2 in detail;

4 is a flowchart illustrating S200 of FIG. 2 in detail.

FIG. 5 is a detailed flowchart of S300 of FIG. 2;

6 to 8 illustrate a process of providing an advertisement to a browser according to a keyword of a search word.

9 and 10 illustrate a process of providing an advertisement to a browser according to a domain address.

11 is a diagram illustrating a state in which an advertisement is displayed in a browser.

<Description of Signs for Main Parts of Drawings>

10: user terminal 20: ad server

22: interface unit 24: control unit

28: main storage unit 30: sub storage unit

Claims (9)

An interface unit connected to a communication network to receive an input word input to any one of an address bar and a search box of a browser driven by a user terminal; An advertisement storage unit storing a plurality of advertisements associated with each input word; And And a control unit for searching for an advertisement stored in the advertisement storage unit according to the input word received through the interface unit, selecting a corresponding advertisement, and transmitting a plurality of advertisements to the user terminal through the interface unit. Advertisement providing system using a communication network comprising. The method of claim 1, And a user terminal installed to be integrated in the browser, transmitting an input word to the interface unit, and having a program installed in the browser to display an advertisement transmitted from the advertisement server. The method of claim 2, The advertisement sent from the ad server is shown in the form of a line in the browser, The advertisement providing system using a communication network, characterized in that located under the address bar of the browser or at the bottom of the browser. The method of claim 1, The input language is an advertisement providing system using a communication network including any one of a keyword keyword or a specific domain address. The method of claim 1, The advertisement storage unit main storage unit for storing a plurality of advertisements associated with the input word; And a sub storage unit for extracting and storing some of the advertisements stored in the main storage unit at random according to input words. The control unit transmits an advertisement stored in the sub storage unit to the interface unit. A first step of transmitting an input word input to any one of a search box or an address bar of a browser to an advertisement server in a user terminal and installing a program integrated with the browser; A second step of inputting an input word input to one of the search box and the address box from a user terminal to an interface unit; Searching for an advertisement stored in an advertisement storage unit according to the input language, selecting a corresponding advertisement, and transmitting the advertisement to the user terminal through the interface unit; And And a fourth step of displaying the advertisement in the browser. The method of claim 6, In the fourth step, the advertisement transmitted from the ad server is shown in a line form within the browser. The advertisement providing method, characterized in that located under the address bar of the browser or at the bottom of the browser. The method of claim 6, In the third step, some of the plurality of advertisements stored in the main storage unit are randomly extracted and stored in the sub storage unit, and the advertisements stored in the sub storage unit are transmitted to the user terminal. The method of claim 6, The input language is an advertisement providing method using a communication network including any one of a keyword keyword or a specific domain address.

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