KR20000049412A - Internet advertising method - Google Patents

Abstract

PURPOSE: A method for supplying advertisements through the internet is provided to display images or texts randomly moving on a monitor of an internet user for a certain time, by performing programs according to data transmitted from a server computer after setting up the plug-in programs on a computer of the internet user, and to generate the advertisements and events by popping up a window if the internet user clicks the images or the texts. CONSTITUTION: A method for supplying advertisements through the internet comprises the steps of: downloading programs and setting up the programs; pushing advertising images and events; randomly presenting the images on a monitor for a certain time, by performing the programs; popping up a window including the images in a regular area of the monitor by clicking the images, and participating in the events; and paying a price according to results of the events.

Description

Internet advertising method

The present invention relates to an internet advertising technique, and more particularly, to install a plug-in program on a computer of an internet user connected to the internet, and then execute the program according to data transmitted from a server computer. The present invention relates to an advertisement technique that generates an advertisement and an event through popping a window when a random moving image or text is displayed for a predetermined time and clicked.

There are a number of e-commerce companies on the Internet that are doing business, and they advertise in various ways to inform Internet users of their products and their domains.

The typical form is to register a certain size image file on a well-known web site so that Internet users who visit the site can see the advertisement image and click on it. To make it move.

In addition, a window for advertisement is always displayed on a computer screen of an Internet user, and a method of periodically displaying and advertising advertisement images of various companies or products produced by GIF animation is performed through this window.

In the case of Internet advertising, unlike general media such as TV, newspaper, and radio, which are merely a means of conveying information, it is possible to induce the user's participation in the advertisement, and through this user's participation, it can naturally deliver the desired information to the user. By doing so, the effect of advertising can be maximized.

However, as described above, the banner advertisement is performed only in a web browser, so that the advertisement is not performed without the user accessing a specific website, and the advertisement is limited to only users who visit a specific website. In order to register advertising images on famous websites visited by netizens, it requires huge advertising costs.

Moreover, the interest of Internet users in such banner advertisements is extremely low, and the actual advertising effect is insufficient.

In addition, the advertisement using the advertisement window has an advantage in that the user does not have to visit a specific website. However, since the advertisement window occupies a certain area of the user's monitor screen, the user wants to work with another application program on the computer. When doing so, the screen configuration narrowed due to the advertisement window makes a lot of inconvenience, and this window is removed, thereby reducing the effect on the advertisement.

Therefore, in the advertising technique using the Internet to provide consumers with natural and fun to advertise by providing an Internet advertising technique that can maximize the effect of advertising.

1 is a block diagram showing the overall configuration of the Internet advertising technique according to the present invention.

2 is a flow chart briefly showing the overall flow of the Internet advertising technique according to the present invention.

* Explanation of symbols for main parts of the drawings

10: Internet 20: Client PC

30: operator server 40: advertiser server

In order to achieve the above object, the Internet advertisement technique of the present invention comprises the steps of: (1) downloading and installing a program; (2) pushing the advertising image and event; (3) randomly displaying a predetermined time image on the screen of the monitor by executing the program; (4) participating in an event by popping up a window including the advertisement image in a predetermined region of a monitor screen by clicking on the image; And (5) paying a price according to the event result.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the overall configuration of the Internet advertising technique according to the present invention.

The Internet 10 is a connection path configured to enable data communication between computers by interconnecting computers and a network to which computers are connected.

The client PC 20 is a computer of individual Internet users connected to the Internet, and the advertisement program according to the present invention resides in the memory of the computer.

The operator server 30 holds the advertisement program according to the present invention so that the client PCs 20 can download the program, and pushes the advertisement image and the event to the client PC 20 that has downloaded and installed the program. And it is a computer for the server that analyzes the advertising effect and transmits the calculated data to the advertiser.

At this time, the advertisement program is produced by a plug-in (PLUG_IN) method, the client PC 20 users are connected to the web site running on the operator server 30 to download and install, the installed advertising program is a client Residing in the memory (RAM) of the PC 20, it is randomly executed using the data pushed from the operator server 30 to generate advertisements and events on the monitor screen of the user of the client PC (20).

The advertiser server 40 is a server computer that is operated by each advertiser, and when the client PCs 20 receive a prize or receive a prize by participating in an event in which the advertisement of the advertiser is included, the client PC users may select the corresponding advertiser server ( 40), your identity and password will be used to verify your identity and you will receive a prize or prize.

The function of the advertiser server 40 may be implemented in the operator server 30.

In such a case, when the client PC user participates in the event and wins, his or her ID and password are already set at the time of installation of the downloaded program and the information is transmitted to the operator server 30 as the program is executed. Users will be able to receive prizes or prizes in their account or address, which is recorded at the time of registration, without any additional procedure.

The winnings and prizes are used in part of the advertising costs paid by the operator of the operator server 30, the advertising effect and calculation data is transmitted after the accumulation in real time or a predetermined time from the operator server 30 to the advertiser server 40 .

Figure 2 is a flow chart briefly showing the overall flow of the Internet advertising technique according to the present invention.

The operator server 30 makes the program for advertisement so that the client PCs 20 can download the program together with the contents explaining how to use the program.

The user of the client PC 20 connected to the Internet accesses the website operated by the operator server 30, downloads the advertisement program, and installs it on his PC 20 (step 201).

At this time, the advertising program is a program that operates in a plug-in manner as described above, can not be executed offline, it is possible to operate normally only in conjunction with the operator server 30 online.

In addition, anyone can download the program, but in order to execute it and participate in the event, the user must be assigned an ID and password by joining a member on the website operated by the operator server 30.

The user of the client PC 20 may input the ID and password assigned when the downloaded program is installed in the computer of the downloaded program, so that the program can be executed without the user's separate operation while the client PC 20 is booted.

The program downloaded and installed as described above resides in the memory of the client PC 20.

In addition, by creating a separate icon for the program execution, the user can enter their ID and password to participate in the event if desired.

As described above, when the advertisement program is installed, the program resident and executed in the memory of the client PC 20 and the operator server 30 associated with it communicate with each other, and the operator server 30 randomly. In step 202, the advertisement image and the event are pushed to the client PC 20.

The program resides in the memory of the client PC 20 and immediately runs on the client PC 20 upon receiving the advertisement image and the event from the operator server 30.

That is, when the program randomly receives the advertisement image and the event from the operator server 30, according to the GIF animation file of various types of images (product shape, treasure shape, animal shape, etc.) on the monitor of the client PC 20 accordingly. ) Or generate informational text. This image can be composed of a method of rapidly falling down from the top of the screen of the monitor, a method of falling in a zigzag shape, and a method of repeatedly disappearing and appearing in the same manner. It may be.

In addition, the text may be in the form of providing information desired by the user of the client PC 20, or may be made of advertising text.

For example, if you want to study English words, the text written in English words can be randomly displayed on the monitor screen in such a manner that the image is displayed, and if you want to relay sports, you can text the progress of a specific sport in the manner described above. It can be displayed, and specific advertising phrases can be displayed on the screen.

As described above, the client PC 20 user participates in the event by clicking on the image and the advertising text before it disappears on the monitor (step 203).

When the image is clicked, a small window pops up on one side of the monitor, and the window is configured to allow the client PC 20 user to participate in the event along with the advertisement of the advertiser.

In other words, the advertisement screen desired by the advertiser is loaded on the window, and all or part of the advertisement screen can be deleted by the client PC 20 user as an instant lottery ticket.

When the advertisement screen is erased like an instant lottery, the client PC 20 user can immediately confirm whether or not the winner can be moved to the web site in the erased part, so that the user can check whether the winner is in the corresponding website. have.

In the case of simply providing informational text, a separate window does not pop up, and in the case of displaying advertisement text, it can proceed in the same way as an image is displayed. Can be done in a way.

If the winner, the user of the client PC 20 is paid a prize or prize (step 204).

At this time, the payment of the winnings or prizes, the user of the client PC (20) is connected to the website operated by the advertiser server (40) by entering their ID and password to verify the identity of the winners or prizes directly from the advertiser The operator server 30 may be provided with an advertising fee from an advertiser in advance, and the winning or prize may be paid to the user of the client PC 20 by the operator server 30 as a part of the advertising fee. In the second case (when paying prizes and prizes from the operator server side), the winners or prizes can be immediately paid to the user of the client PC 20 using the ID and password registered when installing the downloaded program. do.

In the case of earning points, prizes or prizes for each point may be determined and paid.

As a payment method, the winnings or prizes can be accumulated or delivered using the account number and address recorded at the time of membership registration.

When the operator server 30 provides the winnings and prizes to the user of the client PC 20 as part of the advertising fee, the advertiser server 30 transmits data about the advertisement to the advertiser server 40 to each advertiser.

The present invention can be provided to provide advertisements and information even when the Internet user does not access a specific website, the event occurs randomly only for a certain time to give the user a minimum inconvenience, and moreover, users to entertain fun By maximizing the effectiveness of advertising.

Claims (3)

In internet advertising techniques, (1) downloading and installing the program; (2) pushing the advertising image and event; (3) randomly displaying a predetermined time image on the screen of the monitor by executing the program; (4) participating in an event by popping up a window including the advertisement image in a predetermined region of a monitor screen by clicking on the image; And (5) Internet advertising technique comprising the step of paying the price according to the event result. The Internet advertisement technique of claim 1, wherein the image that appears randomly on the screen of the monitor in step 3 may be replaced with text providing specific information. The internet advertisement technique of claim 1, wherein the advertisement image displayed in the pop-up window can be erased by a user's operation such as an instant lottery ticket.