KR100377519B1 - Method for event advertising of realtime on the internet - Google Patents

Abstract

The present invention relates to a real time event advertising method performed on the Internet.

The real-time event advertising method using the Internet of the present invention is an authentication system in which a web server 50 of a service provider, which is connected to a service user through a public Internet network, receives login information of a service user 40 to authenticate a system connection. And an event generator 52 for displaying an event notification window to a plurality of service users 40 authenticated through the authentication system 51, and the service generators (52). The event zone 53 to which the service user 40 having confirmed participation in the event notification window transmitted to 40 moves, and the member information database 54 storing user identification information and basic information of the service user 40. And a login member database 55 storing the service user 40 information of which login is completed through the authentication system 51, and the event. A participant database 56 stores information of event participants moved to the zone 53 and a question bank database 57 in which the service provider stores various levels of promotional quiz problems to be displayed to the participants by the advertiser's agreement. It is configured.

The real-time advertising method using the Internet of the present invention has the advantage that advertisers can escape from the center of the region at a low cost through the Internet to enable a wide range of advertisements to a large number of members as well as effective product promotion, in the authentication system Certified members participate in a quiz or game-type promotion event, so that the final winner is selected according to the effort, and whether or not the winners can be prized on the spot, so that the interest of the event can be triggered. There is an advantage that can ensure the reliability of the customer.

Description

Method for event advertising using the internet {Method for event advertising of realtime on the internet}

The present invention relates to a real-time event advertising method performed on the Internet, and more specifically, a service provider receives an advertisement request from an advertiser who wants to advertise the company through an event giveaway event in a single space at the same time. Participants will be checked whether or not to participate in the event for members who are logged in on the web server, and a predetermined prize provided by the advertiser will be paid to the members who are willing to participate by using the quiz format advertising technique. The present invention relates to a real-time event advertising method using the Internet, which enables effective advertising effects to a large number of members who use the service through the Internet.

In general, on-line and off-line advertising techniques are carried out in a variety of formats and methods, and most of the offline means of promoting their products are roadsides with many floating populations. It will be held in the streets and free tastings or free events by the helpers will attract the attention of many people and promote the product.

However, the street promotional method described above is fixed in a specific area, and the effect of the promotion is limited only to those who pass through the area, so that the publicity effect is extremely low and must be performed locally in each area. There is this.

Recently, due to the rapid spread of the Internet and the spread of leased lines, ADSL, and cable modems, on-line advertising methods have been prevalent in the Internet, and some examples are as follows.

The conventional internet advertising method operates advertisements of its own products through its homepage, banner advertisements displayed on the user's web browser with a square banner that combines the characteristics of the products, and a dedicated web browser for advertisement. How to download moving pictures or wallpaper is suggested.

Advertisement through our own website could deliver advertisements and information to the user only while the user opened the homepage while the user visited the homepage. And there is a disadvantage that the transfer of information is not made.

In addition, the advertising method using the banner is always displayed in the user's web browser and because one-sided advertisements are irrelevant to the user's interests, they are not attracted to the majority of Internet users and mostly consist of graphics or animations. Because of this, there is a problem that the transmission speed of the website displayed in the user's web browser is significantly slowed.

In this form, the advertising technique over the Internet attracts people who use the Internet as members, so that when members call a web page they want to advertise and click on the advertisement displayed on the called web page, In addition, a method of accumulating cyber money and returning a portion of the advertisement fee received from the advertiser to members is generally adopted.

However, the banner advertisement has a low advertisement expectation effect such that the user's click-through rate is less than 1% per number of times exposed to the user's web browser, and the amount of advertising expenses paid to members is insignificant.

Recently, a number of companies, including large corporations, have held various sweepstakes events over the Internet. The above prizes are one-time quizzes and members' information for individual members connected to the company's homepage. In exchange for input, prizes are usually paid out to the members who have won by drawing.

However, from the point of view of the service users using the above-mentioned giveaways, rather than participating in the advertising event by recognizing the promotion contents of the advertising company, they expect the prize for winning the prize and actually give a prize according to their luck regardless of their efforts due to the high competition rate. There is a drawback that the rate of recognition of the advertisement is significantly lowered by winning.

Accordingly, the present invention has been made in order to solve the above disadvantages and problems raised in the conventional advertising method using the Internet, the service by receiving an advertisement request from the advertiser to promote its products through event-based premium event For members who are logged in on the service provider's web server on the Internet, the provider checks whether the event participates using the event generator and uses the quiz-type advertising technique for members who want to participate. The prizes provided by advertisers can be paid to double the effectiveness of advertisements through the Internet, and the nature of the events held in the form of quizzes allows anyone to win prizes according to the effort. To increase engagement To provide the live event advertising method using the Internet, there is an object of the invention.

1 is a diagram illustrating a web page showing an event process according to the present invention.

Figure 2 is a system configuration implemented in the service provider web server of the present invention.

3 is a system configuration diagram showing another embodiment of the present invention.

Figure 4 is a flow chart showing the operation of the system of the present invention.

((Explanation of symbols for main parts of drawing))

50. Web Servers 51,71. Certification system

52,72. Event Generator 53. Event Zone

54,73. Member Information Database

Login Member Database

56. Participant Database 57. Question Bank Database

100. Internet Network

The above object of the present invention, the service provider to perform a number of advertising events through the public Internet network, the advertiser to commission the company's promotion and advertising to the service provider and give a prize to the event winner, and the service This is achieved by a configuration that includes a service user that logs in to the provider's homepage and participates in the event.

In the real-time event advertising method using the Internet of the present invention, a plurality of members connected to the service provider's web server, that is, a service user is displayed to a new window for confirming whether or not to participate in the event, so that the service provider provides the members who wish to participate. Allow access to the event zone.

The real-time event advertising method means that several users perform one event in one space at the same time.

In this case, the service provider may allow a user to continuously play a problem or a game that the advertiser wants for members connected to the event zone so that a plurality of members connected to the event zone may be cut off by a cut-off method. The winner will be masked and prizes will be awarded immediately to the winner of the final event.

In addition, the service provider does not announce in advance the specific date and time of the advertisement event, and only the members logged into the service provider's web server are entitled to participate in the event.

The real-time event advertising method using the Internet of the present invention, the service provider receiving an advertiser's product or company promotion request to run the event generator for the unspecified number of service users connected to the web server to check the participation of the event and participate in the event Verified members have a technical feature in that it is possible to obtain prizes through fair competition by participating in a multi-level event event in the form of a quiz or game that is moved to a space called an event zone.

Matters relating to the technical construction and the effect of the above object of the present invention will be clearly understood by the following detailed description with reference to the drawings showing preferred embodiments of the present invention.

First, FIG. 1 is a diagram illustrating a web page showing an event process according to the present invention. As shown in FIG. 1, the real-time event advertising method using the Internet according to the present invention provides an event to a service user logged into a web server of a service provider. Event occurrence notification step 10 for notifying the occurrence of the event, the multi-stage quiz generation step 20 is provided in real time to a plurality of service users confirmed whether the event participation, and finally through the various stages of the prize winner of the advertiser Prize winner notification step 30 to inform the authorized service users of the fact.

In the event occurrence notification step 10, the service provider opens a guide window of the same content to the unspecified number of members who are logged in, and each member who is displayed with the guide window checks the advertiser and the prize content and hosts the event. Click "YES" or "NO" to decide whether to join the event.

Each member who clicked "YES" in the event occurrence notification step 10 is moved to a predetermined space of the web server, and the advertisement is provided through a multi-level quiz in the form of a game provided in consultation with the service provider and the advertiser of the quiz generation step 20. Participants in the event will be screened out of the final prizes by a cut-off that will result in an incorrect answer.

At this time, the number of winners is determined in advance at the discretion of the service provider, and in general, it is desirable to be determined according to the number of prizes provided by the advertiser.

On the other hand, during the quiz generation step 20, the prize winner notification step 30 is displayed in the final event passer's web browser.

Next, Figure 2 is a system configuration diagram implemented in the service provider web server of the present invention, Figure 3 is a system configuration diagram showing another embodiment of the present invention.

As shown, the web server 50 of the service provider in which the real-time event advertising using the Internet of the present invention is made, the authentication system 51 for receiving the login information of the service user 40 to authenticate the system connection, and the authentication An event generator 52 for displaying an event notification window to a plurality of service users 40 authenticated through the system 51, and an event notification window transmitted to each service user 40 by the event generator 52. In the event zone 53 to which the service provider 40, which has been confirmed to participate, is moved, and the service user 40 information and event information connected to the web server 50 are stored, and the combination is extracted by interworking. It consists of many databases 54-57.

The authentication system 51 requires the service user 40 to be authenticated every time the user connects to the service provider's web server 50. An address value (IP), which is user identification information of the service user 40, is required. Alternatively, if an ID (ID) or password (password) is requested and the service user 40 logs in by inputting user identification information, the service user 40 receives the information and access authority of the web server 50 of the service user 40. Will be authenticated.

The service user 40 registered and authenticated in the authentication system 51 has the information inputted in the member registration input form at the time of first membership registration and is stored in the member information database 54 via the authentication system 51 and the service user 40 Whenever the web server 50 is accessed later, the information of the member information database 54 is derived and transmitted to the login member database 55 when the login of the web server 50 is completed.

In addition, the event generator 52 which receives the access member information of the web server 50 listed through the login member database 55 is separately added to the web browser of the service user 40 at an unspecified time according to the time variable value. By generating an event generation window of the plurality of service users 40 connected to the web server 50 to notify the fact that the event occurs.

In this case, when the service user 40 determines whether to participate in the event through the event occurrence window and notifies the service provider of a confirmation intention, the plurality of service users 40 determined to participate in the event may receive an event zone (e.g., a web server 50). 53) and the event participant's information is transmitted and stored in a batch in the participant database 56.

As such, the event proceeds in each web browser of the event participants who are moved to the event zone 53 by displaying a multi-level advertising quiz or game extracted from the question bank database 57 which is constructed under the agreement of the service provider and the advertiser. .

Meanwhile, FIG. 3 is a system configuration diagram showing another embodiment of the present invention. As shown in FIG. 3, the system configuration of the present embodiment is interworked with the web server 50 of the service provider through the public Internet network 100, and is serviced. It is composed of a member company server 70 including a separate authentication system 71, an event generator 72, a member information database 73, and a login member database 74 for accessing the user 60.

The matters relating to the system structure and the driving of the embodiment are based on the system configuration of FIG.

The service provider 60, which is connected to the server 70 of the member company connected to the service provider's web server 50 through the Internet 100, has unique user identification information (ID) and password (password). ) Is given permission to use from the authentication system 71 of the server 70 and the login information is stored in the login member database 74 when the login to the server 70 is completed.

The event generator 72 receiving the service user 60 information of the connected state extracted from the login member database 74 is linked to the event generator 52 of the web server 50 at the same time as the member company server 70. The event generation window is displayed simultaneously with the service users 60 connected to the service user 60 and the event users 60 who have confirmed the participation in the event through the event generation window are driven by the event server running in the web server 50 of the service provider. It is moved to 53.

The service user 60 moved to the event zone 53 of the service provider web server 50 through the member company server 70 is the same as the service user 40 connected to the web server 50 of the service provider. At the time, an event event is conducted through fair competition in the event zone 54.

The temporal system driving sequence of the real-time advertisement method using the Internet of the present invention configured as described above will be described based on the flowchart shown in FIG.

4 is a flowchart illustrating a system operation process of the present invention, as shown in the real-time advertisement method using the Internet of the present invention, first, a service user 40 uses a web browser on a computer terminal provided with a predetermined Internet connection means. When the service provider enters the service provider's URL by HTTP request and accesses the service provider's web server 50 (step S100), the homepage of the service provider is displayed on the web browser (step S101).

At this time, the service provider checks the user identification information transmitted by the service user input to the user identification information field displayed on the web browser to determine whether to register as a member (step S102) and the authentication system of the web server 50 ( The identifier information authenticated through 51 is stored in the member information database 54 (step S103).

If the user identification information is not authenticated by the authentication system 51, the user's ID (ID) and password (password) and basic member information is entered in the member information input form provided by the web server 50. Become a member (step S104) and receive user authentication from the authentication system (51).

In this way, the event generator 52 is confirmed by the login member database 55 information in which the user authentication is confirmed from the authentication system 51 of the service provider web server 50 and the service user 40 information of which login is completed is stored. Operation (step S105) is confirmed by the event generation window displayed to the service user logged in to the web server 50 (S106).

In the event generation window, the service user 40 having the event participation confirmation is moved to the event zone 53 in the web server 50 to participate in a quiz or game type event with a plurality of event participants (step S107). When the winner of the final prize is determined by the cut-off type of multi-step method, the service provider confirms and announces the final winner (step S108).

If the service user 40 refuses to participate in the event in step S106, the service provider announces the next scheduled event to the service user (step S109) and provides information through various web pages (step S110). )

In this case, the content of the next event is displayed only the content of the event and brief information of the advertiser, and does not publish the specific implementation date and time, and the information material through the web page includes the general information of the advertiser or promotional products to be advertised. Could be.

As described above, the real-time advertising method using the Internet of the present invention receives the advertising request of the advertiser who wants to advertise the company through the event giveaway event, the service provider targets the member users who log in on the web server on the Internet. Advertisers can check the availability of live events and use a quiz-style advertising technique to instruct members who are willing to participate in the event that the advertiser is given a small amount of prizes. It has the advantage of being able to reach a wide range of advertisements to a large number of members by moving away from the center of the area and promoting effective products.

In addition, in the real-time advertising method using the Internet of the present invention, the service users, that is, members certified in the authentication system participate in a quiz or a game-type promotion event, so that the final winner is obscured depending on the effort, and whether or not a prize is obtained for the winner immediately. By knowing in the interest of the progress of the event is triggered and there is an advantage that can secure the credibility of the customers who are the subject of advertising promotion.

Claims (4)

The authentication system 51 which authenticates the system connection by receiving the login information of the service user 40 by the web server 50 of the service provider through which the service user is connected through the public Internet network, and the authentication system 51. The event generator 52 which displays an event notification window to a plurality of service users 40 authenticated through the service, and the event confirmation window which is sent to each service user 40 by the event generator 52 are registered. The event zone 53 to which the made service user 40 moves, a member information database 54 storing user identification information and basic information of the service user 40, and a login through the authentication system 51 The login member database 55 in which the completed service user 40 information is stored, and the information of the event participant moved to the event zone 53 is stored. Female database (56), and real-time events and manner of advertising via the Internet, characterized by the service provider is included in the question bank database (57) to promote quiz is stored in several stages to be displayed to the participants by agreement of the advertiser configured. According to claim 1, wherein the member company server 70 is interoperable with the service provider's web server 50 through the public Internet network 100, the service provider 60 is unique user identification information (ID, Password) The authentication system 71 to be given the use authority of the server 70, the event generator 72 which is operated in the same way as the event generator 52 of the web server 50, and the service user ( 60) a member information database (73) storing basic information of the user and a login member database (74) storing login information of a service user (60). The method of claim 1, wherein the screen configuration step displayed in the web browser in the event zone 53 comprises: an event occurrence notification step 10 for notifying a service user of a logged in state of a web server of a service provider; A multi-stage quiz generation step 20 provided in real time to a plurality of service users who are confirmed whether to participate in an event, and a prize winner notification step of notifying a service user who is finally approved as a prize winner of an advertiser through several steps Real-time event advertising method using the Internet, characterized in that consisting of (30). A service user operating a web browser on a computer terminal equipped with a predetermined internet connection means and inputting a service provider's URL by an HTTP request to access the service provider's web server (S100); The homepage of the service provider is displayed on the computer terminal web browser of the service user (S101); The service provider determines the user registration information by checking the user identification information transmitted by the service user input to the user identification information field displayed on the web browser (S102), Storing identifier information authenticated through the authentication system of the web server 50 in a member information database (S103); If the user identification information is not authenticated by the authentication system, entering a user's ID (ID), password (password) and basic member information in the member information input form provided by the web server to register the member (S104). )Wow, The user is authenticated by the authentication system of the web server by joining the membership and the user generator is verified from the authentication system of the service provider web server, and the event generator is operated by the login member database information in which the user information of the completed login is stored. (S105), Confirming whether or not to participate in the event by an event generation window displayed to the service user logged into the web server (S106); In step S107, the service user who has confirmed the event participation in the event occurrence window is moved to an event zone in the web server and participates in a quiz or game type event with a plurality of event participants. When the winner of the final prize is determined by the multi-step method of cut-off format, the service provider confirms and announces the final winner (S108), If the service user refuses to participate in the event in step S107, the service provider announces the next scheduled event to the service user (S109), and Providing information about an advertiser or a product promotion through various web pages by the web surfing of the service user (S110) Real-time event advertising method using the Internet, characterized in that consisting of.