KR20010077699A - Internet advertisement method by using chatting - Google Patents
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Abstract
Description
본 발명은 인터넷상에서 넷티즌들이 채팅을 즐기면서 채팅 진행화면에 노출되는 광고를 클릭 또는 터치할 경우 노출된 광고에 부가된 일정한 금품을 넷티즌들에게 지급함으로써 일정한 수익을 올릴 수 있게 함과 동시에 광고주에게는 채팅을 즐기는 다수의 넷티즌들에게 광고를 제공함으로써 광고효과를 극대화 시킬 수 있도록 한 인터넷상에서 채팅을 이용한 광고방법에 관한 것이다.The present invention allows netizens to make certain profits by paying a certain amount of money added to the exposed advertisements when Netizens click or touch the advertisements exposed on the chat progress screen while chatting on the Internet, and at the same time, chat to advertisers. The present invention relates to an advertisement method using chat on the Internet to maximize advertisement effect by providing advertisements to a number of netizens who enjoy the game.
종래의 인터넷 광고는 배너광고가 주된 광고방법이었다. 그러나 배너광고는 대부분 웹사이트에 일정한 광고화면을 띄워놓거나 또는 그 광고를 클릭하면 좀 더 상세한 광고내용을 보여주는 방법으로 운용되고 있으나 일반적으로 넷티즌들은 자기가 관심이 있는 분야가 아니면 배너광고에 무관심할 뿐만 아니라 배너광고를 클릭까지 하는 경우는 극히 드문것이 사실이다. 또한, 광고화면 문구에 경품제공등의문구를 삽입하여 클릭을 유도함으로써 광고효과를 높이려 하고 있으나 실질적으로 그 경품에 당첨되는 사람은 극히 제한되어 있을뿐만 아니라 넷티즌들이 당첨되리라고 생각하고 클릭하는 경우도 거의 없다. 또한, 일부 인터넷 광고의 경우 넷티즌들이 광고화면을 클릭하면 일정금액을 지급하는 방식의 광고를 제공하고 있으나 실질적으로 클릭횟수에 따라 지급되는 금액은 극히 적은 금액이며 클릭할 경우 좀 더 상세한 광고화면을 제공하거나 광고가 링크된 홈페이지에 접속시킴으로써 넷티즌들이 시간을 소비하게 됨으로 인해 넷티즌들이 광고를 클릭하는 경우도 그리 많지 않아 광고효과를 극대화 시키기는 어렵다.In the conventional Internet advertising, banner advertising was the main advertising method. However, banner ads are mostly operated by displaying a certain advertisement screen on a website or by clicking on the advertisement. However, in general, netizens are indifferent to banner advertisements unless they are interested in them. In fact, it is extremely rare to click on a banner ad. In addition, it tries to increase the advertising effect by inserting a phrase such as offering a prize into the advertisement screen text, but in reality, the winners of the prize are extremely limited, and the netizens may click on it if they think it will win. Few. In addition, some Internet advertisements provide advertisements in which netizens pay a certain amount when they click on the advertisement screen, but the amount paid according to the number of clicks is extremely small and more detailed advertisement screen is provided when clicked. As the netizens spend time by accessing the homepage where the advertisement is linked, it is difficult for the netizens to click on the advertisement and thus maximize the advertisement effect.
따라서, 인터넷상에서의 광고방법은 넷티즌들에게 광고에 대한 거부감을 해소시키면서 자연스럽게 광고를 클릭하거나 터치하도록 하여 일정한 수익을 올릴 수 있게하고, 광고주 입장에서는 다수의 넷티즌들에게 효과적으로 광고 내용을 인식시키게 할 수 있는 인터넷 광고방법이 필요하다.Therefore, the advertising method on the Internet can allow netizens to make a certain profit by naturally clicking or touching the advertisements while relieving the rejection of the advertisements, and the advertisers can effectively recognize the contents of the advertisements among the netizens. Internet advertising method is needed.
본 발명은 상기와 같은 종래의 인터넷 광고방법의 문제점을 해결하기 위해 고안된 것으로 본 발명의 목적은 넷티즌들의 인터넷 광고에 대한 무관심과 거부감을 해소시키고 넷티즌들로 하여금 채팅을 즐기면서 자연스럽게 광고에 접하도록 하여 일정한 수익을 올릴 수 있도록 함과 동시에 광고주 입장에서는 일시에 다수의 채팅 이용자에게 광고를 제공함으로써 광고효과의 극대화를 꾀할 수 있도록 한 것이다. 즉 종래까지의 배너광고와 같은 인터넷 광고는 광고주 측면에서 광고내용을 불특정 다수에게 효율적으로 전달한다는 광고의 기본 목적을 도모하게 하기 어려운점이 있는 반면 본 발명의 목적은 광고주 입장에서 채팅을 즐기는 불특정 다수의 이용자 모두에게 광고를 효율적으로 전달할 수 있을 뿐만 아니라 넷티즌들에게 일정한 수익을 올릴 수 있게 하는 데 그 목적이 있다.The present invention is designed to solve the problems of the conventional Internet advertising method as described above to solve the indifference and rejection of netizens of Internet advertising and to let the netizens naturally contact the ads while enjoying chat At the same time, advertisers can maximize their advertising effectiveness by providing advertisements to a large number of chat users at the same time. In other words, the conventional Internet advertising, such as banner advertising is difficult to achieve the basic purpose of the advertisement to effectively deliver the advertising content to the unspecified number from the advertiser side, while the object of the present invention is that the unspecified number of non-specified The goal is not only to efficiently deliver ads to all users, but also to make certain revenues available to netizens.
도 1은 인터넷상에서 채팅을 이용한 광고방법에 대한 일련의 과정을 나타내는 흐름도이다.1 is a flowchart illustrating a series of processes for an advertisement method using chat on the Internet.
상기와 같은 목적을 달성하기 위한 인터넷상의 홈페이지에서 채팅을 이용한 광고방법에 있어서,In the advertising method using a chat on the homepage on the Internet to achieve the above object,
상기 홈페이지는 광고주들로부터 광고를 수주하여 수주한 광고를 각종 채팅의 실행화면에 문자, 사진, 영상, 그림, 소리, 기호, 실행파일등의 형태로 저장 또는 삽입하거나 부착하고 채팅 실행화면에 저장, 삽입 또는 부착되는 광고에는 일정한 금액이나 경품을 부가시키며 광고가 저장, 삽입 또는 부착되어 있는 주제별, 성별, 연령별, 지역별, 광고상품별 채팅 컨텐츠를 디스플레이하는 제 1 단계; 넷티즌들이 인터넷을 통해 상기 홈페이지에 접속하여 디스플레이 되어 있는 각종 채팅 컨텐츠를 클릭하여 채팅을 실행하는 제 2 단계; 넷티즌들이 각종 채팅을 실행하여 즐기는 동안 각 채팅의 실행화면속에 저장, 삽입, 부착되어 있는 광고를 채팅 진행화면에 노출시키는 제 3 단계; 넷티즌들이 채팅을 진행하는 동안 채팅 진행화면에 노출되는 광고를 클릭 또는 터치하는 제 4 단계; 넷티즌들이 채팅 진행화면에 노출되는 광고를 클릭 또는 터치한 횟수나 내용에 따라 노출된 광고에 부가된 일정금액이나 경품을 넷티즌들에게 지급하는 제 5 단계를 포함함을 특징으로 하는 인터넷상에서의 채팅을 이용한 광고방법을 제공하게 된다.The homepage stores or inserts or attaches advertisements received by receiving advertisements from advertisers in the form of texts, photos, images, pictures, sounds, symbols, executable files, etc., to the execution screens of various chats, and stores them on the execution screen of chats, A first step of adding a fixed amount or prize to an advertisement to be inserted or attached, and displaying chat contents for each theme, gender, age, region, and advertisement product in which the advertisement is stored, inserted or attached; A second step of netizens accessing the homepage through the Internet and clicking on various chat contents displayed on the homepage to execute a chat; A third step of exposing advertisements stored, inserted, and attached in the execution screen of each chat to the chat progress screen while the netizens execute and enjoy various chats; A fourth step of clicking or touching advertisements displayed on the chat progress screen while the netizens conduct the chat; And a fifth step of paying netizens a certain amount or prize added to the exposed advertisement according to the number or contents of the netizens clicking or touching the advertisement displayed on the chat progress screen. The advertising method used will be provided.
이하, 본 발명의 실시예를 상세하게 설명하기로 한다.Hereinafter, embodiments of the present invention will be described in detail.
상기 인터넷 홈페이지에서 광고주들로부터 광고를 수주하여 수주한 광고를 각종 채팅의 실행화면에 문자, 사진, 영상, 그림, 소리, 기호, 실행파일등의 형태로 저장 또는 삽입하거나 부착하고 채팅 실행화면에 저장, 삽입 또는 부착되는 광고에는 일정한 금액이나 경품을 부가시키며 광고가 저장, 삽입 또는 부착되어 있는 주제별, 성별, 연령별, 지역별, 광고상품별등의 각종 채팅 컨텐츠를 상기 홈페이지에서 디스플레이한다.Advertisement received from advertisers on the Internet homepage is stored or inserted or attached to the execution screen of various chats in the form of text, photo, video, picture, sound, symbol, execution file, etc. In addition, a certain amount or prizes are added to the inserted or attached advertisement, and various chat contents such as the subject, gender, age, region, advertisement product, etc. in which the advertisement is stored, inserted or attached are displayed on the homepage.
넷티즌들은 상기 홈페이지에 인터넷으로 접속하여 초화면에서 성명, 주민등록번호, 주소, 은행계좌등 소정의 신상정보를 입력하고 ID와 비밀번호를 부여받아 회원에 가입한 후 상기 홈페이지에 디스플레이 되어 있는 주제별, 성별, 연령별, 지역별, 광고상품별등의 채팅 컨텐츠를 클릭하여 채팅을 실행하게 된다.Netizens connect to the homepage via the Internet, enter their personal information such as name, resident registration number, address, bank account, etc. on the initial screen, and receive ID and password to sign up for membership, and then by topic, gender, and age displayed on the homepage. Click on chat content, such as by region, by advertisement product, to execute a chat.
넷티즌들이 각종 채팅을 클릭하여 실행하는 동안 채팅 실행화면에 문자, 사진, 영상, 그림, 소리, 기호, 실행파일등의 형태로 저장되어 있는 광고는 채팅 진행 화면에 규칙적 또는 불규칙적으로 정지 또는 동영상의 형태로 일정시간동안 노출되게 된다.While Netizens click and execute various chats, advertisements stored in the form of texts, photos, videos, pictures, sounds, symbols, and executables on the chat execution screen are displayed on the chat progress screen regularly or irregularly. Will be exposed for a certain period of time.
넷티즌들은 채팅실행 도중 채팅 진행 화면에 노출된 광고를 클릭 또는 터치한다.Netizens click or touch the ads exposed on the chat progress screen while the chat is running.
넷티즌들이 채팅을 진행하는 동안 채팅 진행화면에 노출된 광고를 클릭 또는 터치하면 노출된 광고에 부가된 일정금액이나 경품을 넷티즌들에게 지급한다.When Netizens click or touch the advertisements displayed on the chat progress screen while chatting, the netizens are given a certain amount or prize added to the exposed advertisements.
한편, 넷티즌들이 채팅을 진행하는 동안 채팅 진행화면상에는 넷티즌들이 채팅 진행 화면에 노출된 광고를 클릭 또는 터치한 결과로 올린 일정한 금액이나 경품을 현재 진행중인 채팅에서 올린 수익금액이나 경품과 과거부터 상기 홈페이지에서 채팅을 하면서 올린 누적 수익금액이나 경품으로 실시간으로 표시하여 주고 일정 시점에 넷티즌들에게 동 수익금액이나 경품을 지급한다.On the other hand, on the chat progress screen while Netizens are chatting, the amount or prize that Netizens raised as a result of clicking or touching an advertisement exposed on the chat progress screen and the amount of money or prizes from the current chat and the past from the homepage It displays the real time amount of accumulated profits and prizes while chatting and pays net profits or prizes to netizens at a certain time.
본 발명에 따르면 인터넷상에서 넷티즌들은 채팅을 즐기면서 채팅 실행 화면속에 문자, 사진, 영상, 그림, 소리, 기호, 실행파일등의 형태로 저장 또는 삽입, 부착되어 노출되는 광고를 클릭 또는 터치함으로써 광고에 대한 거부감 없이 자연스럽게 일정한 수익을 올릴 수 있고 광고주 입장에서는 채팅을 즐기는 불특정 다수의 넷티즌들에게 광고를 제공함으로써 광고효과를 극대화 시킬 수 있게된다. 또한, 인터넷상의 채팅인구는 전세계적으로 폭발적으로 증가하고 있어 위와 같은 인터넷상에서 채팅과 광고를 결합시키는 광고방법을 실현시킬 경우 그 효과는 실로 엄청날 것이 틀림없다.According to the present invention, Netizens on the Internet by clicking or touching the advertisement that is stored, inserted, attached to the advertisement execution form such as text, photo, video, picture, sound, symbol, executable file in the chat execution screen while enjoying the chat. You can earn a certain amount of money naturally without any objection, and you can maximize the effectiveness of advertising by providing advertisements to an unspecified number of netizens who enjoy chatting. In addition, the chat population on the Internet is exploding all over the world, and the effect must be tremendous when realizing the advertising method of combining chat and advertisement on the Internet.
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Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20000063476A (en) * | 2000-07-14 | 2000-11-06 | 박종혁 | Chatting advertisement on internet and pc-communication system -3 |
KR20010095365A (en) * | 2000-03-21 | 2001-11-07 | 이익구, 최재훈 | Operation of chat site by game method |
KR20020007010A (en) * | 2000-07-14 | 2002-01-26 | 정일봉 | Advertising Method for Internet Relay Chat |
KR100371924B1 (en) * | 2000-04-29 | 2003-02-11 | 주식회사 네오위즈 | System for notifing a advertising image based on the internet chatting site and method for notifing the advertising image using the same |
KR100445688B1 (en) * | 2002-06-24 | 2004-08-21 | 노틸러스효성 주식회사 | System and Method for Providing Advertisement Using Picture Chatting Service |
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2000
- 2000-02-07 KR KR1020000005670A patent/KR20010077699A/en not_active Application Discontinuation
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20010095365A (en) * | 2000-03-21 | 2001-11-07 | 이익구, 최재훈 | Operation of chat site by game method |
KR100371924B1 (en) * | 2000-04-29 | 2003-02-11 | 주식회사 네오위즈 | System for notifing a advertising image based on the internet chatting site and method for notifing the advertising image using the same |
KR20000063476A (en) * | 2000-07-14 | 2000-11-06 | 박종혁 | Chatting advertisement on internet and pc-communication system -3 |
KR20020007010A (en) * | 2000-07-14 | 2002-01-26 | 정일봉 | Advertising Method for Internet Relay Chat |
KR100445688B1 (en) * | 2002-06-24 | 2004-08-21 | 노틸러스효성 주식회사 | System and Method for Providing Advertisement Using Picture Chatting Service |
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