KR20000024153A - System and method of advertisement on internet - Google Patents

Abstract

PURPOSE: A method and a system for an internet advertisement are provided to maximize an efficiency of advertisement by installing a motion picture advertisement window to an icon box of a user's web browser. CONSTITUTION: A system for an internet advertisement comprises a motion picture advertisement window, a user information process module(110), a motion picture advertisement process module(120), an advertisement motion picture click event process module(130), and a web document process module(140). A method for an internet advertisement comprises the steps of: certifying a user connected to a user information database of a local server(200) by executing a web browser(100); accessing a motion picture advertisement from an advertisement media database(240) according to the information of the user; and transmitting real time motion picture advertisement to the web browser window of the user.

Description

Internet advertising method and system {SYSTEM AND METHOD OF ADVERTISEMENT ON INTERNET}

The present invention relates to internet advertising technology, and more particularly, to a web browser having a video advertisement window and an advertisement method using the same.

As the number of Internet users explodes, researches on techniques for providing advertisements to users on the Internet are being conducted. Unlike advertisements using conventional advertising media such as radio, television, or cable television, advertisement through the Internet enables one-to-one advertisements according to consumer's tendency, and provides information to customers by securing a distribution network by the advertisement itself. And there are advantages that can measure the advertising effect.

Banner-type advertising, pop-up advertising, delivery-type advertising techniques, etc. are used as the technique of the Internet advertisement, and the Internet advertisement technology according to the prior art is described in US Patent No. 5,740,549. However, the banner advertisement technology according to the related art is a technique of allocating a bar-shaped space to a portion of a web page provided by a web browser so that a user may view an advertisement in the form of text or image while surfing the web to the user.

In addition, the pop-up advertisement method according to the prior art is a technique for generating a new window for advertisement in the step of downloading (down-loading) a web page and generating a protrusion on the user's computer monitor. You can expect the effect. However, the above-described banner-type advertisement according to the prior art cannot exhibit animation or sound effects, and has a disadvantage of simply depending on the corresponding web site.

Moreover, since the banner-type advertisement according to the prior art occupies a part of the window used by the user while surfing the web, it may cause inconvenience to the user and aversion to the banner advertisement. In addition, the projected advertisement according to the prior art is uncertain whether the exposure, and because the advertising window irrelevant to the intention of the netizens generated on their computer monitor, there is a high possibility that the pop-up advertising window is recognized as an obstruction. Moreover, since the pop-up pop-up advertisement window hides the web page of the user who is surfing the web, it is difficult to expect a user-friendly advertisement effect.

Accordingly, a first object of the present invention is to provide a method and system for efficiently providing advertisements on the Internet.

It is a second object of the present invention to provide an internet advertisement method and system for providing a video advertisement on the Internet through an advertisement window provided in a tool box of a web browser.

It is a third object of the present invention to provide an Internet advertising method and system in which, in addition to the first object, an internet window is not generated on a web page, which is inconvenient for Internet users to surf the web.

A fourth object of the present invention is to provide an internet advertisement method and system for providing a customized advertisement suitable for the propensity of an internet user through a video advertisement window provided in a web browser, in addition to the first object.

1 is a view showing the configuration of the Internet advertising solution according to the present invention.

2 is a view showing a web browser with a video advertisement window according to the present invention.

3 is a view showing a workflow of the Internet advertising method according to the present invention.

<Explanation of symbols for main parts of the drawings>

100: web browser

110: user information processing module

120: Video ad processing module

130: Ad Video Click Event Handling Module

140: Web document processing module

200: local server

210: user information database

220: ad server

230: Advertising statistics analysis database

240: advertising media database

250: SQL Server

300: Central Click Event Web Server

302 title bar

303: Ad window

304: Toolbar

305: Address (URL) input window

306: Shortcuts collection (Favorite, Information Channel, Communication Channel)

307 web browser window

308: Progress text display

309: Progress status display

310: event page index database

320: SQL Server

In order to achieve the above object, the present invention provides a web browser used by a user who accesses the Internet and performs web surfing, comprising: a video advertisement window installed in a toolbar box area of the web browser; A user information processing module configured to provide and process the user's information in the user's login, user information database, and advertisement statistics analysis database; A video advertisement processing module that receives a real-time multicasting video advertisement from an ad server and displays the video advertisement window; An advertisement video click event processing module for registering a click event of an advertisement statistics analysis database and requesting a click event web server to transmit an event web page when a user surfing the web through the web browser clicks the video advertisement window; And a web document processing module displaying a web document transmitted by the click event web server or a general external web server through a window of the web browser.

In addition, in order to achieve another object of the present invention, the present invention according to claim 1, wherein the video advertisement window is characterized in that any one of a video advertisement, Internet music broadcasting, Internet broadcasting in real time to execute Provide an advertising system.

Hereinafter, a method and system for internet advertisement according to the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a view showing the configuration of the Internet advertising solution according to the present invention. Referring to FIG. 1, a local client including a client 100 executing a web browser having a video advertisement window according to the present invention, a user information database 210, an advertisement server 220, and an advertisement statistics analysis database 230. Shown is a central click event web server 300 having a server 200 and an event page index database 310.

The web browser running on the client 100 has a video advertisement window installed in a toolbar box, a user information processing module 110, a video advertising processing module 120, an advertising video click event processing module 130, and a web document processing module. 140 may be included. The user information processing module 110 according to the present invention may be a process module for providing and processing user information in the user information database 210 and the advertisement statistics analysis database 230.

The video advertisement processing module 120 according to the present invention may be a processing module for playing a video advertisement of the ASF format multicasted from the ad server 220 in a video advertisement window of the web browser according to the present invention. In addition, the advertisement video click event processing module 130 according to the present invention registers a click event in the advertisement statistics analysis database 230 when a click event occurs in the video advertisement displayed in the video advertisement window, The click event web server 300 may be a processing module for requesting an event web page.

According to a preferred embodiment of the present invention, the video advertisement processing module 120 and the advertisement video click event processing module 130 may be integrated into one process module. The web document processing module 140 shown in FIG. 1 is a process module that shows HTML transmitted via HTTP to a user.

2 is a view showing a web browser with a video advertisement window according to the present invention. Referring to FIG. 2, the web browser according to the present invention is provided with a video advertisement window 303 in a portion of a toolbar box. The video advertisement window 303 according to the present invention may be displayed only on the video advertisement window 303 without disturbing a user surfing the real-time video web transmitted from the advertisement server 220.

In the video displayed in the video advertisement window according to the present invention, a CD (CD) level sound and an MPEC level image of 16 bits or more can be executed in real time in a bandwidth of 100 KBPS or more. In addition, the video advertisement window according to the present invention may implement sound and animation in real time using a flash technique. The video advertisement window according to the present invention may receive and display a video from an advertisement server using a push technique.

Referring back to FIG. 2, the web browser according to the present invention includes an advertisement window 303 for a video advertisement in a toolbar box of the web browser. Thus, unlike the prior art, a window 307 of a user running web surfing is provided. ) Does not interfere with the feature.

In addition to the video advertisement window 303, the web browser according to the present invention includes a title bar 301, a menu 302, a toolbar 304, an address (URL) input window 305, a bookmark, an information channel, and a communication. It may include a shortcut bar 306 such as a channel, a web browser window 307, a progress text display 308, and a progress status display 309.

3 is a view showing the workflow of the Internet advertising method according to the present invention. The web browser according to the present invention may be installed on a client computer by a user provided by a system operator providing an internet advertising solution according to the present invention. The system operator providing the internet advertising solution according to the present invention can provide the user with a high speed large-capacity dedicated line instead of allowing the user to use a web browser with a video advertisement window.

Referring to FIG. 3, when the web browser 100 according to the present invention installed in the client computer is executed, the user may manage the user information database 210 managed by the SQL server 250 included in the local server 200. A procedure of authenticating the login (log in) connected to is performed (step S500). At this time, information about the user connected to the user information database 210 is transmitted (step S501), and the SQL server 250 performs a suitability calculation of the method selected according to the user information.

The fitness calculation according to the present invention refers to a delivery advertisement category classification procedure for transmitting a customized advertisement suitable for a user's inclination or taste for a video advertisement executed in an advertisement window of the web browser 100. The fitness calculation method according to the present invention uses the information, such as sex, age, occupation, education, hobbies, web usage history, etc. of the registered members, assigns a score to each table to categorize the propensity of the subscribed members and suitable for this. Advertisements can be sent.

Subsequently, the Internet advertisement method according to the present invention reads out the customized advertisement calculated as a result of the above-described fitness calculation from the advertisement media database 240 managed by the advertisement server 220 included in the local server 200, thereby providing a client web browser ( Multicasting can be performed in real time on the video advertisement window 300 of step 100 in step S502.

As a result, the customized computer advertisement can be executed in real time in the video advertisement window without being disturbed while the user surfs the web using the web browser according to the present invention. In addition to the advertisement, the video advertisement window according to the present invention may receive and execute multimedia content including Internet music broadcasting, Internet broadcasting, and the like in real time.

Meanwhile, a user surfing the web using the web browser according to the present invention may be interested in the advertisement being executed in the video advertisement window and click on the video advertisement window (step S503). As such, when a click event occurs, a click event according to user information is registered in the advertisement statistics analysis database 230 managed by the local server 200 (step S504).

The local server 200 according to the present invention may be installed for each region, and the advertisement statistics analysis database 230 may provide the advertiser with statistical data on the frequency of user access to his advertisement. Subsequently, as a result of the click event (step S504), an event page request is received in the event page index database managed by the SQL server 320 included in the central click event web server 300. (Step S505). As a result, the central click event web server according to the present invention transmits the event page HTML document 330 to the client (step S506).

The event page HTML document according to the present invention may provide product information corresponding to advertisements executed at the time of clicking, or an environment in which e-commerce can be performed. Finally, the web browser 100 of the client generates a new window and displays the event page received from the central web server 300, and the user can directly display the product or e-commerce information without the hassle of accessing the URL of the advertiser. You can get it.

The foregoing has outlined rather broadly the features and technical advantages of the present invention to better understand the claims of the invention which will be described later. Additional features and advantages that make up the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

Internet advertising technology according to the present invention, unlike the prior art, by installing a video advertising window in the icon toolbar box of the web browser in real-time multi-casting a personalized advertisement suitable for the user's preferences, the user is inconvenient to surf the web It can maximize the effectiveness of advertising without causing it.

In addition, when a click event occurs in the video advertisement window according to the present invention, in contrast to the prior art was connected to the URL of the advertiser, the present invention provides a product specification description or an HTML document for e-commerce, the user is easy It is effective to e-commerce the desired product.

Claims (9)

In a web browser used by a user who accesses the Internet and surfs the web, A video advertisement window installed in a toolbar box area of the web browser; A user information processing module configured to provide and process the user's information in the user's login, user information database, and advertisement statistics analysis database; A video advertisement processing module that receives a real-time multicasting video advertisement from an ad server and displays the video advertisement window; An advertisement video click event processing module for registering a click event of an advertisement statistics analysis database and requesting a click event web server to transmit an event web page when a user surfing the web through the web browser clicks the video advertisement window; And A web document processing module showing a web document transmitted by the click event web server or a general external web server through a window of the web browser. Internet advertising system comprising a. The Internet advertisement system of claim 1, wherein any one or a combination of the user information database, the advertisement statistics analysis database, and the advertisement server is managed by a local server. The Internet advertisement system of claim 1, wherein the click event web server is managed by a central server. The Internet advertisement system of claim 1, wherein the event web page transmitted by the click event web server includes purchase information about a product corresponding to an advertisement displayed when the click event occurs. The Internet advertisement system of claim 1, wherein the event web page transmitted by the click event web server comprises a web page for electronic commerce of a product corresponding to an advertisement displayed at the time when the click event occurs. The Internet advertisement system of claim 1, wherein the video advertisement window executes any one of a video advertisement, an internet music broadcast, and an internet broadcast in real time. Executing a web browser included in a tool box of a video advertisement window to authenticate a user who is connected to a user information database of a local server to log in; Performing a fitness calculation of a selected method according to user information of the user who has authenticated the login, and accessing a video advertisement of a category whose fitness calculation value is equal to or greater than a selected value from the advertisement media database; And Multi-casting and playing the video advertisement in a video advertisement window of a web browser running by the user Internet advertising method comprising a. The method of claim 7, wherein the Internet advertising method Generating a click event by the user clicking on a video advertisement window in which the video advertisement is played in real time; Registering the click event in an advertisement statistics analysis database included in the local server according to the user information when the click event occurs; Requesting an event page corresponding to a video advertisement at the time of the click event by accessing an event page index database provided by a central server connected to the local server when the click event occurs; And The event page index database management server included in the central web server transmitting the event page to the user and displaying the event page in a new window; Internet advertising method comprising more. The method of claim 8, wherein the event page provides product information or an e-commerce environment for e-commerce.