KR20020080727A - A banner advertisement method using the flash streaming technology - Google Patents

Abstract

PURPOSE: A banner advertising method using a flash streaming technique is provided to perform a banner advertisement regardless of a volume of data requested for a banner advertisement in a portal site. CONSTITUTION: A banner advertisement is transmitted from a server of an advertiser to a portal site(S2). A user connects to the portal site for searching wanted data(S3). If the user interests in the first stage banner advertisement supplied from the advertiser, the user clicks the banner advertisement portion(S4). If the user clicks a question for playing a game or a quiz(S5), a signal caused by the click is transmitted to the hyperlink server of the advertiser(S6). If the user selects contents supplied in the portal site, a wanted search is executed without a game or a quiz. The second stage banner advertisement and data for the game or a quiz stored in the server by the signal transmitted to the server are transmitted to a user's computer in real time(S7). If the second stage game or quiz is terminated and the user clicks a question for playing the third stage game or quiz(S8), a signal caused by the click is transmitted to the hyperlink server of the advertiser again(S9). The third stage banner advertisement and data for the game or a quiz stored in the server by the signal transmitted to the server are transmitted to the user's computer in real time(S10).

Description

A banner advertisement method using the flash streaming technology}

The present invention relates to an internet advertising system, and more particularly, by using banner streaming such as a game or a quiz in a banner advertisement by a portal site, by using the flash streaming technique that can maximize the effect of advertising by arousing continuous interest of netizens It relates to a banner advertising method.

Since the late 1980s, PC communications such as Hitel and Cheon Lian, which started domestically, have started a breakthrough turning point in information distribution using computers and telephone lines. At that time, text-based advertising began to appear in PC communications, and text-based advertising continues.

However, this PC communication is still used by many people today, but it is a technology of the past for the generations who are pursuing multimedia. Since then, the Internet started like a PC communication, and it is a network using telephone lines. The transmission of images and sound data for advertising was very late because of the time required.

In recent years, the transmission of image and sound data has been very fast by the transmission of data through ADSL or cable, which is a dedicated Internet line, and the expansion of the Internet information network has led to the development of advertisements using the Internet.

Companies open a homepage on the Internet to conduct corporate guidance and advertisements at the same time. In addition, various portal advertisements are used to enter each Internet site to focus consumer attention on the advertisements. The company's homepage, no matter how good the advertisement is, can only bring the effect of the advertisement after the consumer enters the homepage. Therefore, advertising on the portal site that many netizens are looking for is much more effective than advertising on the company's own homepage.

Therefore, companies are very fond of banner advertisements on portal sites and are looking for ways to make the contents of banner advertisements more effective.

The methods for efficient advertisement on the Internet are shown as follows.

According to publication No. 2000-37344, which is published on July 5, 2000, as a method of advertising when searching the Internet, advertisements are produced and made into a database on each site, and an initial screen is transmitted when a user requests access. Then, when a keyword or category search is requested, a technology for displaying a search result and an advertisement associated with the search result and transmitting the search result to the user's side is displayed on the same screen.

This technology is advantageous in increasing the efficiency of advertisements by advertising related to the search by keyword or category search. However, the contents of advertisements are not changed and the same advertisement contents are displayed. There is a problem that loses interest.

According to the publication number 2000-54180, which was published on September 5, 2000, as a video advertising method using the Internet homepage and e-mail, the recipient can access the mail site to check the mail sent through the wired / wireless Internet. Selects and displays the advertisement file provided by the mail site while checking the mail, and the advertisement confirmation button is displayed for a certain time at the specific time when the advertisement file is displayed. The present invention discloses a technology for determining whether a user clicks a normal click, and if the user clicks a normal click, the user accumulates a predetermined point in the virtual account in exchange for viewing the advertisement.

Although this technology is more effective for companies that are advertisers than advertisements that do not provide economic benefits by giving economic benefits to users who have seen all the advertisements, users should endure unpleasant advertisements and watch them. If you do not want to see the user until the advertisement button is displayed, the user has a different screen on the window and do a different work can not get the effect of the advertisement.

According to the publication No. 2000-36842 published on July 5, 2000, which is an event-based advertising system through an internet website, it is recognized that an icon related to a game event presented on the website of the company to be advertised is clicked. A click recognition module for calculating click count data of a related icon, a score / ranking module for assigning a score to a specific icon clicked through a predetermined operation and calculating a ranking of netizens participating in a game event based on the score; , A result / situation notification module for notifying netizens of the scores, rankings and game event progress calculated by the score / ranking module, score / ranking database (DB), member information DB, click count DB, game event history DB DB update notification module for notifying an administrator when data of each DB is changed, transmission of information between each component and proper processing of information This technology is responsible for the ad system the game offers the way through the company's Internet web site advertising by the central processing unit is disclosed that.

This technology can increase the effectiveness of advertising in the game event method, but because it is made only in the company's own website, many users have to enter the company's web to access the event, there is a problem that the efficiency of advertising falls.

In addition, these technologies are not applicable to the banner advertisement of the portal site, even if applied, because the portal site that requires less than 17 to 18 Kbytes of data required for banner advertising is limited in capacity There is a problem that you can not advertise while conducting events such as games or quizzes.

The present invention is to solve the above problems, the first object of the present invention is to provide a banner advertising method that is not limited by the data capacity required for banner advertising in the portal site.

The second purpose is to provide a method for promptly delivering data for events and advertisements of games or quizzes transmitted to users who participated in games or quizzes provided in banner advertisements provided by the portal site.

The third purpose is to increase the concentration of banner advertisements when a user sees the banner advertisement provided by the portal site, and the user who participated in the game or quiz provided by the banner advertisement participates in various games or quiz events. It is intended to focus on the content of the advertisement that is still provided.

1 is a conceptual diagram of a banner advertisement using a flash streaming technique of the present invention

2 is a flowchart of a banner advertisement using a flash streaming technique of the present invention

Figure 3 is an example of the actual banner advertisement to enjoy the game and quiz in the banner advertisement of the present invention

According to an aspect of the present invention, there is provided a method of advertising on Internet search, the method comprising: providing a portal site with a first banner advertisement; When the user accesses the portal site and selects the first banner advertisement, the user connects to the advertiser's server to receive the second banner advertisement data including the game or quiz, and the first banner advertisement on the user's screen. Displaying the second banner advertisement in an area where the second banner advertisement is located; A user executing a game or a quiz included in the second banner advertisement; When the user completes the game or quiz included in the second banner advertisement, the third banner advertisement including the game or quiz of the next step is received from the advertiser's server to the user's computer, and the first image on the user's screen is displayed. The banner using the flash streaming technique, wherein the third banner advertisement including the game or the quiz is displayed in the area where the banner advertisement of the second is located so that the user can execute the next game or the quiz. Provide advertising methods.

EXAMPLE

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a conceptual diagram of a banner advertisement using a flash streaming technique of the present invention.

As shown in FIG. 1, banner advertisement data is mounted on a portal site by an advertisement execution request of an advertiser. At this time, the size of the banner advertisement data mounted on the portal site has a capacity of 17-18 Kb. This is required by the portal site because when the banner advertisement data is large, the data transmission time becomes long when the user accesses the portal site. Therefore, advertisers have no choice but to provide advertisements for portal advertisements in the capacity of 17-18Kb for banner advertisements.

When the user accesses the portal site, the user is exposed to content and banner advertisements provided by the portal site. The user clicks on the banner advertisement of interest. The banner advertisement of interest to the user is a banner advertisement using the flash streaming technique of the present invention. The general banner advertisement is not only the banner advertisement itself, but also connected to the server of the advertiser hyperlinked with the banner advertisement. When the user is connected to the hyperlinked advertiser's server, the user receives a separate advertisement or product guidance, and the contents provided by the portal site disappear from the user's screen.

Banner advertisement of the present invention is an advertisement having an event that can play a game or take a quiz. If the user is interested in a game or quiz, the user is caught by the banner advertisement of the present invention. The user sends a signal requesting additional information to the server of the advertiser in the present invention by clicking the moment to click to enjoy the game or quiz. By the additional information request signal, the server of the advertiser in the present invention transmits additional information data to the user while the user uses the existing banner advertisement. At this time, the transmitted data includes the advertisement data of the advertiser and a signal for enjoying a game or a quiz. The transmitted data is displayed in the banner advertisement portion of the screen displayed by the user accessing the portal site.

The user can enjoy the game or quiz in the banner advertisement displayed in the banner advertisement area that he clicked on, and the advertiser's banner advertisement deceives the user and maximizes the effect of advertising to the user while the user enjoys the game or quiz.

When the user clicks the next game or quiz in order to enjoy the next game or quiz in the banner advertisement and enjoys the next game or quiz, additional information of the next step is sent to the server of the advertiser in the present invention by the click. It will transmit a signal requesting. In response to the additional information request signal of the next step, the server of the advertiser in the present invention transmits the additional banner advertisement data of the next step to the user while the banner advertisement including the game or quiz of the previous step is cleared on the screen, and this transmission is performed. The data is also displayed in the banner advertisement portion of the screen displayed when the user accesses the portal site.

If the user clicks on the banner advertisement without selecting the contents provided on the portal site, the user can repeat the above process and continue to enjoy the next game or quiz, and continue with the new banner advertisement sent with the game or quiz. You will come across.

2 is a flowchart of a banner advertisement using the flash streaming technique of the present invention.

A flow chart describes the flow of data of the present invention.

The advertiser creates a flash banner advertisement for his advertisement step by step and keeps it on his server. The first stage banner advertisement is sent to the portal site from the server of the advertiser (S2) is mounted on the portal site.

The user accesses the portal site to find the material he wants to search (S3). On the screen of the user connected to the portal site, the content provided in the portal site and the banner advertisement of the first stage provided by the advertiser are displayed.

If the user is interested in the first stage banner advertisement provided by the advertiser, the user clicks on the banner advertisement part (S4).

When a question about whether to start a game or a quiz appears and clicks (S5) to enjoy the game or quiz, this means the game start shown in the flow chart, and the signal of the click is transmitted to the hyperlinked advertiser's server (S6). . When the user selects the content provided by the portal site in step S5, the user executes a search that the user wants to search without enjoying a game or a quiz.

In the step S6, the banner advertisement and the data for the game or the quiz stored in the server of the advertiser are transmitted to the user's computer in real time by the signal transmitted to the server of the advertiser (S7). At this time, the contents of the portal site are displayed in the banner advertisement area displayed in the first step while the contents transmitted from the portal site are displayed on the screen of the user, and the image for the game or quiz is displayed. This second stage banner advertisement is different from the contents of the first stage banner advertisement. At this time, the user can enjoy the game or quiz shown in the banner advertisement area of the second stage while watching the newly displayed banner advertisement.

When the game or quiz of the second stage ends, a question appears asking whether to continue playing the game or quiz, and click (S8) to enjoy the next stage of the game or quiz, and the signal of the click is sent to the hyperlinked advertiser's server. It is transmitted again (S9). As another example, when the game or quiz of the second stage ends, a signal for transmitting banner advertisement data including the game or quiz of the third stage may be transmitted to the server of the advertiser without asking whether to play the game or the quiz again. When the user selects the content provided by the portal site in step S8, the user executes a search that the user wants to search without enjoying a game or a quiz.

By the signal transmitted to the server of the advertiser in the step of S9 the banner advertisement and the data for the game or quiz of the third stage stored in the server of the advertiser is transmitted back to the user's computer in real time (S10). At this time, the content transmitted from the portal site is left on the user's screen, and the banner advertisement of the third stage and the image for game or quiz are displayed in the banner advertisement area where the banner advertisement of the first stage was displayed. This third stage banner advertisement is also different from the contents of the second stage banner advertisement. At this time, the user enjoys the game or quiz shown in the banner advertisement area of the third stage while watching the newly displayed banner advertisement.

If the user clicks on a game or quiz in the banner advertisement area without selecting the contents provided in the portal site, the user can continue to enjoy the next game or quiz while repeating the above process. You will continue to see new banner ads.

Figure 3 is an example of the actual banner ads that can enjoy games and quizzes in the banner advertisement using the flash streaming technique of the present invention. The first screen is a banner advertisement mounted on a portal site, and the screens of stages 1 to 3 are banner advertisements mounted on an advertiser's server.

Hereinafter, the actual banner advertisement screen of FIG. 3 and the flowchart of FIG. 2 will be described.

In FIG. 3, the first screen is a banner advertisement screen provided by the advertiser to a portal site by preparing a flash banner for advertisement. Data including the content sent from the portal site and the banner advertisement of the present invention is transmitted to the user's computer, and the banner advertisement is displayed together with the content of the portal site on the user's screen.

If the user is interested in the banner advertisement of the present invention, the first screen area is clicked with a mouse, and the screen of stage 1, which is a banner advertisement for quiz, is displayed in the banner advertisement area where the first screen of the user's screen is located. The user can start the quiz and solve the quiz by moving the mouse cursor on the screen of stage1.

After the stage 1 quiz is completed, stage 1 is cleared, and while stage 1 is cleared, the banner advertisement, which is the game of stage 2, is transmitted from the advertiser's server so that the banner advertisement of stage 2 is displayed in the area where stage 1 of the user screen was displayed. do. Therefore, the user can play the game of Stage 2.

Also, when stage 2 is finished, stage 2 is cleared, and while stage 2 is cleared, the banner advertisement, which is the stage 3 game, is transmitted from the advertiser's server so that the banner advertisement of stage 3 is displayed in the area where stage 2 of the user screen was displayed. Will be displayed. Therefore, the user can play the game of Stage 3.

The user can continue the game in the banner advertisement of the present invention, but if you select the content displayed on the user screen on the first screen or each stage, you can exit the game or quiz included in the banner advertisement of the present invention and continue searching by content. This is to end the game or quiz included in the banner advertisement of the present invention (S3, S5, S8).

The actual banner ad includes a quiz at stage 1 and a game at stage 2 and below stage 3, but all stages may be quizzes, or all stages may be games.

Under stage 2, various types of games or quizzes may be configured for each stage so that the user may select a game or quiz to be executed in the next stage.

As described above, the present invention can provide a banner advertisement method that is not limited by the data capacity required for banner advertisement in a portal site, and transmits to a user who participates in a game or quiz provided by a banner advertisement provided by the portal site. Data for events and advertisements such as games or quizzes can be quickly delivered to users, and users who have seen banner advertisements provided by the portal site can not only see the advertiser's other banner advertisements again, but also provide them in banner advertisements. Users who participate in a game or quiz to participate in events of various games or quizzes can keep the user focused on the contents of the banner advertisement that is continuously provided.

Claims (5)

A method of advertising during an Internet search, the method comprising: providing a portal site with a first banner advertisement; When the user connects to the portal site and selects the first banner advertisement, the user's computer is connected to the advertiser's server to receive the second banner advertisement data containing the game or quiz, and the first banner on the user's screen. Displaying the second banner advertisement in the area where the advertisement was located; A user executing a game or a quiz included in the second banner advertisement; When the user completes the game or quiz included in the second banner advertisement, the third banner advertisement including the game or quiz of the next step is received from the advertiser's server to the user's computer, and the first image on the user's screen is displayed. The banner using the flash streaming technique, wherein the third banner advertisement including the game or the quiz is displayed in the area where the banner advertisement of the second is located so that the user can execute the next game or the quiz. Advertising method. The method of claim 1, wherein the next step after the game or quiz included in the second banner advertisement is that the banner advertisement data of the next stage is received by the user's computer while the banner advertisement of the previous stage is cleared. Banner advertising method using a flash streaming method. The method according to claim 1 or 2, wherein the game or quiz of each step is terminated by selecting contents provided from the portal site. The method of claim 3, wherein the game or quiz of each step provides two or more games or quizzes. The banner advertisement method of claim 1 or 2, wherein the advertisement contents of the banner advertisement in each step are different from each other.