KR20000037378A - Selectical ordered advertisement operation sever and selectical ordered advertisement method using internet - Google Patents

Abstract

PURPOSE: A selective advertising method gets users' information naturally, and analyzes them. Because a helpful advertising for each user is shown selectively, the click-through-rate of the banner advertising increases and the effectiveness of the advertising for the sponsor is guaranteed. The selective advertising method leads the current advertising method which has a quantitative standard and an exposure standard to a mutual action such as one-to-one marketing, direct marketing, sales leads, and usage pull. CONSTITUTION: A selective advertising system polls a member's preferential degree of the advertising, analyze the click-through-rate of the preferred advertising, and stores the result data in the membership DB. Whenever the member logins, the preferred advertising is shown to the user selectively. If there is a member whose preference is not yet found, the advertising classified according to the member's age, sex, and whether married or not is provided for the member.

Description

Selective ordered advertisement operation sever and selectical ordered advertisement method using internet}

The present invention relates to an advertisement method using the Internet, and in particular, a free lottery ticket of a large amount of winnings is paid to an internet user, and the various personal information of the user is naturally acquired, analyzed, and documented. The present invention relates to a selective advertisement server using the Internet and a selective customized advertisement method using this server to implement an active advertisement revenue model based on qualitative criteria and database marketing by breaking the passive advertisement method.

Currently, the advertisement method that provides various games, prizes, lotteries, etc. to Internet users who use the Internet to advertise and view the advertisements only increases the traffic of the site by attracting many users to the sites. It is a method to induce impression.

However, these advertising methods have a problem that the CTRK-THROUGH-RATE of banner ads, which account for more than 90% of Internet ads, is less than 1% as revealed by various internet statistics surveys. .

In addition, from the point of view of users who use the Internet, numerous advertisements that are not of interest to the user result in the lack of concentration on the advertisement due to scattering on the site, and it is rather disturbing to read the screen, which reduces the return visit rate to the site over time. Is bringing.

In addition, advertisers believe that this type of random banner advertising does not consider the effective aspect at all, and the effect on the cost is insignificant.

The present invention solves the problems described above and acquires and analyzes various personal information of the user naturally, and selectively shows only advertisements that are helpful for each user, thereby increasing the click rate of the banner advertisement and ensuring a certain advertising effect for the advertiser. For the purpose of

In addition, it aims to induce the internet advertising market based on quantitative and exposure based on the current advertising methods through qualitative standards, one-to-one marketing, direct marketing, high clickthrough rate, sales leads, usage pull, etc. .

In order to achieve the above object, the present invention is characterized by analyzing the click-through rate of a survey member or a preferred advertisement by analyzing the members' preferences and storing them in the member DB to selectively post advertisements that members prefer to access later. .

In addition, it is aimed to improve the click-through rate of banner advertisements by providing members classified according to personal information of age, gender, marital status classified by advertisers and site operators to members whose preferences are not yet determined.

1 is a view showing a flow of a selective personalized advertising method using the Internet according to the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 relates to a selective advertisement method using the Internet according to the present invention, in order to implement the advertisement method of the present invention, an advertisement DB for storing advertisements received from an advertiser in a server operating a site, and a member registered on the site. It should include a member information DB for storing basic personal information and analysis information collected by the survey, and a customized advertisement DB for storing selected advertisements to be provided to the member when the member logs in in connection with the member information.

As described above, a method of selectively advertising advertisements to members by operating a server having a plurality of DBs first receives a free membership through a lottery ticket of a large amount of winnings, and receives a subscription request from members who wish to join. Register basic personal information and save it in member DB. Next, the client receives an advertisement from the advertiser and sets the target advertisement target at the request of the advertiser. At this time, the target target setting is performed based on the member's basic information classified based on the gender, age, marital status, etc. registered by the members, and the member analysis information obtained through the survey. The member analysis information is stored in the member DB by a questionnaire answer in response to the lottery issuance.

As described above, a method of selectively performing advertisements using a server on which membership registration, advertisement order, survey preparation, etc. is performed, when members access the Internet, connect to the site, enter their ID and password, and log in, In the initial screen, a lottery selection window and an advertisement or questionnaire for issuing the lottery are posted.

First, the advertisement window extracts and posts at least three banner advertisements from a customized advertisement DB containing advertisements classified by the member information DB, such as age, gender, marital status, etc. among the ads classified in the advertisement DB. Next, in the lottery window, select the lottery number to be issued and the member must click on the banner advertisement to assign the fixed number of the lottery. Accordingly, when a member clicks on a banner advertisement, the member is given a fixed number of lottery tickets. At this time, the clicked advertisement accesses the advertiser's site or the advertisement site, and in order to prevent the member from closing without seeing it, a window is assigned to the advertiser site or the top of the advertisement site and the artificial delay time is about 5 seconds or more. To allow members to see your ad for at least 5 seconds.

In the second questionnaire screen, the operator posts the questionnaire stored in the questionnaire DB to obtain more detailed information in addition to the basic personal information of the member. At this time, the member selects the lottery number in the lottery window and responds to the posted questionnaire to receive a confirmation number of the lottery.

As mentioned above, a survey is conducted on the members of the initial membership, and detailed information of the members can be obtained based on the survey, and the members' preferences can be investigated. The surveyed personal information and preferences are stored with the member ID in the member DB.

As such, analyzing the detailed personal information and preferences of the members stored in the member DB enables the members to grasp the desired information and shows only the best advertisements for the members.

As mentioned above, if an advertisement classified by an advertiser and a site operator is provided on the initial screen of a logged-in member, or a member whose personal information and preferences are analyzed, the lottery that pays the member in exchange for posting a personalized advertisement for the member and viewing the advertisement Allow the user to arbitrarily select a lottery number, and receive a confirmation number to confirm whether the lottery is won for the selected number.

In other words, when a member accesses the site and logs in, a window for selecting a lottery number is posted on one side of the registered screen, and on one side, a classified advertisement classified by the member's personal information or a customized advertisement suitable for the member's preference is weak. About three will be posted. Next time the member selects the desired lottery number to issue a lottery ticket, the lottery number will be given, and the user will click on the advertisement to receive a confirmation number. Clicking on the banner ad, as described above, is connected to the advertiser's site or the advertisement site, and artificially delays the fixed number grant time, thereby securing a member's time to view the advertisement.

Members who have been given a lottery number and a confirmation number as described above will select the next lottery number according to the daily lottery number provided by the site, and will be given a confirmation number by clicking on a banner advertisement. At this time, the advertisement clicked to receive the confirmation number is not posted again, but the advertisement matching the member's preference or classification criteria is posted.

The lottery issued to the members as described above is to draw a certain time of the day to draw a lottery, in order to ensure fairness live broadcast the lottery process using the Internet TV, for the members who do not see the lottery number posted on the bulletin board.

Members won by the draw must present their lottery number and confirmation number to receive the winning amount.

As described above, the selective advertisement method using the Internet according to the present invention can increase the click-through rate of the advertisement by providing the members with the advertisements required by the members, and receives a free lottery to receive a prize in return for this. It can also be compensated economically.

In addition, the advertiser can maximize the effectiveness of the advertisement because it is possible to selectively run advertisements that fit the members' preferences rather than random advertisements.

In addition, the operator acquires the personal information of the members without reluctance through the lottery, and analyzes the detailed personal information and preferences of the members, and provides targeted advertisements to the members based on the identified information. It will be able to win an ad.

Claims (5)

In the site operation server of the Internet network operated by free membership system, The server includes a member DB for analyzing and storing basic personal information and preferences of members to join, An advertisement DB for storing advertisements received from advertisers and classified by the advertiser and the site administrator based on the personal information of the members; Selective advertisement operation server using the Internet, characterized in that it comprises a personalized advertising DB for classifying and storing the advertisement for each member based on the member's personal information and preferences for each member. The relationship between having Internet users who want to join enter their personal information and their desired ID and issuing a member ID, When the member receives the ID, the lottery number is selected and an advertisement or questionnaire is posted to receive a confirmation number, so the user can click on a banner advertisement or respond to the questionnaire. Among the classified ads are classified by posting personalized ads for members, in the case of a survey, the operator posts a questionnaire stored in the questionnaire DB to investigate detailed personal information and preferences of members, Storing the personal information and the preference of the member in the member DB based on the questionnaire answered by the member, and classifying the advertisement according to the personal information or the preference for each member and storing the personal information and the preference in the personalized advertisement DB; Selective advertising method using the Internet comprising the step of posting a personalized advertisement for each member stored in the personalized advertising DB on the initial screen when the members of the preference surveyed login. The method of claim 2, The lottery that can be issued by clicking on the advertisement is configured so that the member can select the lottery number, and the lottery can be used only when the lottery number is issued by clicking the published advertisement and receiving a confirmation number that appears at the top of the advertisement site. Selective advertising method. The method of claim 3, wherein The predetermined number that appears when a user clicks on a published advertisement is selective advertisement method using the Internet, characterized in that it secures time for viewing the advertisement that appears after about 5 to 10 seconds after being connected to the advertisement site. The method of claim 1, The advertisement clicked in order to receive the confirmation number is not re-posted when the member logs in before the lottery lottery, the classified advertisement method using the Internet, characterized in that other classified ads are posted.