CN101436286A - Advertisement method capable of improving network advertisement availability - Google Patents
Advertisement method capable of improving network advertisement availability Download PDFInfo
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- CN101436286A CN101436286A CNA2008101409937A CN200810140993A CN101436286A CN 101436286 A CN101436286 A CN 101436286A CN A2008101409937 A CNA2008101409937 A CN A2008101409937A CN 200810140993 A CN200810140993 A CN 200810140993A CN 101436286 A CN101436286 A CN 101436286A
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Abstract
The invention relates to a network advertisement method with a multiple reward mechanism. The click rate of an advertisement is improved by setting huge sum of money to reward a netizen who is the last person to reply the content of the advertisement; the validity of the advertisement is improved through names of a product and service related to the advertisement replied by netizens or the content which needs to be memorized by the netizens; improvement opinions to the product or the service are provided for an advertiser by investigating the netizens who consume the product and the service related to the advertisement; the consumption desire in the future is investigated through the reply content of the netizens who do not consume the product and the service related to the advertisement; and consumption or no consumption reasons in the future are investigated through the reply content of the netizens who intentionally consume or unintentionally consume. The netizens are attracted to participate by huge sum of money set for the last reply, periodic lottery, periodic lottery with higher proportion set for market survey reply, virtual coins for register netizens, point flow and so on, thereby furthest improving the validity of the advertisement.
Description
Technical field
The present invention relates to a kind of network advertisement method, particularly a kind of network advertisement method that multiple reward mechanism is set.This advertising method improves web advertisement clicking rate by huge award is set, by input product or service related content the netizen is enhanced memory to product or service, and be provided with second and give ample rewards to encourage the netizen is become interested to advertising, further provide the measure that improves product or service quality that improves to the advertiser by satisfaction investigation to product or service, make ad content more effective, and by the participation that the netizen is encouraged in triple awards is set; Netizen's repayment is to obtain the directly chance of prize drawing by replying foregoing; For the registered user quadruple can be set and reward, method such as promptly reward virtual coin, flow, count is to give all participants to reward.Thereby improve the validity of the web advertisement.
Background technology
Along with popularizing of internet, the influence power of advertisement on the internet in Commdity advertisement is increasing, the validity of Internet advertising has great importance for the advertiser selects the website, on the other hand, because what the profit of most websites was leaned on is the income that advertisement produces, therefore, effectively advertisement mode for the website attract clients (advertiser) select the website to have important effect again.
The existing web advertisement has a lot of patterns, and relative merits are respectively arranged, as:
Direct placing advertisement realizes the profit of advertisement website by clicking rate on the page, takes this advertisement mode in the portal website more.The advantage of this mode is that advertisement is placed on website homepage or together ejects with homepage, and the people of browsing page is very fast to be found advertisement and click advertisement, thereby improves clicking rate.Its shortcoming is that the homepage advertisement is too many, and useless advertisement is more, and most netizens take the mode of advertisement filter with the minimizing pop-up advertisement, thereby reduce ad click rate.Be embedded in the advertisement on the homepage because ad content does not have novelty, do not have the desire that attracts the netizen to click, so effect be bad.
Click advertisement by the registered user specific crowd is carried out advertising: take the website of this mode that fixing customers are generally arranged, useful data needs certain integration or the network virtual coin just can achieve the goal if the client wants to browse or download, and obtains and the approach of acquisition integration or cybercoin is by Website login or click advertisement.The advantage of this advertising is to have fixing customers, and is comparatively suitable for professional website, can be to professional person's targeted ads, thus possess the specific aim of advertisement.But shortcoming is in order to obtain integration or virtual coin, and netizen's great majority do not see that ad content directly clicks, thereby reduces the validity of advertisement.
By method (internet advertisement method and system: the patent No. ZL 01821355.3 of internet in the user terminal displays advertisement; Network advertisement method and system, application number: 00814591.1; Selective advertisement publishing method, application number: 200710022905.9) can improve advertising results, but the shortcoming of this method is that can the number of users of advertisement to be installed in terminal few, does not reach the purpose of publicizing widely.
The advertising method that allows spectators participate in interaction by the mistake that provides at specific service interface in multiple-choice question or the searching advertisement is to make the audient pay close attention to advertisement all the time by incentive measure, thereby improve validity (a kind of advertising method that contains multiple-choice question, the application number: 200510023265.4 of advertisement; A kind of advertising method in the dynamic web page module of browsing device net page, application number: 200610001302.6), but participate in for a long time needing cost audient's long period and needing the audient to concentrate, audient difficulty adheres to that advertising results are under some influence.
Summary of the invention
At the shortcoming that above Internet advertising occurred, invent and a kind ofly huge prize is set to improve internet netizen's clicking rate, import ad content with the netizen and improve ad content reaches advertisement in the in the eyes of memory of netizen validity, by the stage prize being set to keep giving more sustained attention of netizen, by the netizen to the degree of understanding of ad content and improvement idea reaching the purpose that promotes product or service quality, and by setting up multiple award to attract the concern of netizen to product or service.
The setting of huge prize is based on the award that whipper-in is replied.The identification that whipper-in is replied can assert based on unmanned answer of section sometime, as 6 hours, 8 hours, 24 hours, 48 hours etc.Because the huge characteristic of network browsing crowd, unmanned in a period of time possibility of replying is minimum, so amount of bonus can be provided with higher.Simultaneously,, can attract more people to reply advertisement, thereby make the clicking rate of advertisement higher, reach the purpose that improves ad attention because amount of bonus is higher.The reply content of advertisement can be the title of product or service, also can be the content that the advertiser needs the netizen to remember, and so just can improve advertisement validity.For the netizen can be enhanced memory, reply content can be set to not Pasting.
Only taking said method to improve the netizen may be comparatively effective when coming into effect to the attention rate of advertisement, but when adopting this way after a while or repeatedly, owing to be difficult to reach last answer, thereby the netizen can produce a kind of sensation of having dust thrown into the eyes causes dislike, and the mode that therefore interim prize drawing need be set causes netizen's giving more sustained attention advertisement.
In order to promote the quality of product or service, understand the desire for consumer goods and the satisfaction of the public to product or service, can further require the netizen to fill in the desire for consumer goods and the improvement idea of related product of advertisement or service, more multiple award can be set to cause netizen's further participation.
Can access generally and to reward in order to improve specific crowd (being the registered user), can be by the participation of rewarding virtual coin to effective answer, count, method such as flow attracting this part crowd.
The website offers the advertiser to netizen's enquiry data, and the advertiser can make a strategic decision according to investigation result, thereby improves the added value of advertisement.
Description of drawings
Fig. 1: the advertising method process flow diagram reaches the content to advertiser, netizen's attractive force
Fig. 2: attract the netizen to pay close attention to the window that enters of ad content, after the related advertising method of this patent is accepted for the netizen, can not establish this window.
Fig. 3: ad content main window.
Fig. 4: to netizen's feedback window.
Fig. 5: understand the window that the netizen suggests improvements to product or service.
Fig. 6: desire for consumer goods investigation window.
Fig. 7: have a mind to consume personal investigation's window.
Fig. 8: be not intended to consume personal investigation's window.
Fig. 9: to netizen's feedback window.
Embodiment
Promoting advertisement with legendary god of farming mountain tourist district below also is illustrated the related advertising method of this patent in conjunction with the accompanying drawings.
Figure 1 shows that the related advertising method process flow diagram of this patent reaches the content to advertiser, netizen's attractive force.
At the sign of remarkable position display Fig. 2 of webpage, click the back and enters interface shown in Figure 3 by hyperlink.Illustrate: amount of money award calculates with the maximum effectively clutter that the advertiser desires to reach, this is because this kind advertisement mode is difficult to that terminal point is arranged, and the stage prize still needs to cash, the advertising expenditure of website needs normal payment, final advertiser may select initiatively to require to remove advertisement, the people of whipper-in answer still needs to cash bonus by promise in this case, and therefore the bonus amount of money is suitable appropriate herein.
Fill in " legendary god of farming's mountain breeze scenic spot " and contact method respectively at white space shown in Figure 3, wherein " legendary god of farming's mountain breeze scenic spot " is can not sticking area, can make the netizen by word for word filling in the impression of intensification on the one hand to " legendary god of farming's mountain breeze scenic spot ", owing to reduced the mode of filling in efficiently (stickup), reach to reduce and repeat to reply or deepen to repeat answer person's impression on the other hand.Fill in and finish, can directly click " answer ", or expectation obtains the second heavy bonus of sweepstake, enter the feedback window of Fig. 4 simultaneously, provide answer person's answer number and turnaround time among the figure the netizen in the hope of Grand Prix to a last answer; Also can select whether to be " legendary god of farming's mountain breeze scenic spot " to enter next step market survey stage.If the selection "Yes" enters feedback opinion investigation shown in Figure 5; If the selection "No" will enter desire for consumer goods investigation shown in Figure 6.
Figure 5 shows that once being legendary god of farming's mountain breeze scenic spot personnel's investigation.The content of filling in frame is experienced in tourism surpasses the prize drawing that 50 words can participate in higher prize-winning chance, and the enthusiasm that can excite the netizen to participate in provides reference for improving service simultaneously.On the other hand, calculate the ratio of each province among the netizen, thereby provide foundation for further marketing according to the province of selecting or filling in.Need to prove that if the province is not filled in or be non-selected, " answer " knob can not work.In view of the fairness doctrine, the reply frequency of tackling same contact method limits, and only is calculated as once such as a contact method (phone, QQ, the EMAIL etc.) answer that repeats within a certain period of time.Investigation finishes to enter feedback information figure shown in Figure 9.
Figure 6 shows that desire for consumer goods investigation, promptly investigate and whether have a mind to go to tourism in 3 years.The described market survey of Fig. 5 combines with desire for consumer goods investigation shown in Figure 6 can calculate the ratio of being legendary god of farming's mountain breeze scenic spot among the netizen.According to the quantity of not being the ratio of legendary god of farming's mountain breeze scenic spot in being investigated the netizen and having received the visitor in the past, can predict the quantity of reception visitor in the next three years, thereby early prepare.If the selection "Yes" enters the reason that Fig. 7 investigation has a mind to go to tourism; If the selection "No" enters the reason that Fig. 8 investigation is reluctant to go to tourism.According to feedback opinion adjustment tourism strategy.The same with aforementioned feedback opinion investigation, by the prize drawing of high prize-winning chance being set, the enthusiasm that excites the netizen to participate in.Investigation finishes to enter feedback information figure shown in Figure 9.
Fig. 9 and shown in Figure 4 lottery number and notarial information can make the netizen that the confidence level of advertisement is understood in early stage to increasing in netizen's feedback window.
If this advertisement is published on the registered user website, can be provided with and reward virtual coin, count, form such as flow generally rewards the netizen of participation.
The website offers legendary god of farming's mountain breeze scenic spot administrative office to netizen's enquiry data, and administrative office can make a strategic decision according to investigation result, thereby improves the added value of advertisement.
Claims (10)
1. a method that improves web advertisement validity is characterized in that: attract the netizen to click advertisement by huge prize is set.
2. method that improves web advertisement validity, it is characterized in that: the content of replying the title of the related product of advertisement, service or needing the netizen to remember by the netizen improves the validity of advertisement.
3. method that improves web advertisement validity is characterized in that: by the netizen's of related product of post-consumer advertisement or service investigation is provided product or service improvement idea for the advertiser.
4. method that improves web advertisement validity is characterized in that: investigate the following desire for consumer goods by the reply content to the netizen of the related product of post-consumer advertisement not, service.
5. method that improves web advertisement validity is characterized in that: by to having a mind to consumption or be not intended to netizen's the following consumption of reply content investigation of consumption or the reason of not consuming.
6. as claims 1 described method, it is characterized in that: if netizen's answer unmanned answer in the time period of setting, this netizen will be last answer person, will obtain the bonus that advertisement is promised to undertake.
7. as claims 2 described methods, it is characterized in that: by netizen's correct answer, can obtain the chance of interim prize drawing, thereby improve the enthusiasm that the netizen plays an active part in.
8. as claims 3,4,5 described methods, it is characterized in that: by the answer of netizen to the set problem of advertiser, the chance that can obtain to draw a lottery more at high proportion, thus improve the enthusiasm that the netizen plays an active part in.
9. as claims 3,4,5 described methods, it is characterized in that: awards such as the registered user who participates in advertisement can obtain virtual coin, counts, flow, thus improve the enthusiasm that the netizen plays an active part in.
10. as claims 3,4,5 described methods, it is characterized in that: the website offers the advertiser to netizen's enquiry data, and the advertiser can make a strategic decision according to investigation result, thereby improves the added value of advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101409937A CN101436286A (en) | 2008-08-11 | 2008-08-11 | Advertisement method capable of improving network advertisement availability |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101409937A CN101436286A (en) | 2008-08-11 | 2008-08-11 | Advertisement method capable of improving network advertisement availability |
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| CN101436286A true CN101436286A (en) | 2009-05-20 |
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| CNA2008101409937A Pending CN101436286A (en) | 2008-08-11 | 2008-08-11 | Advertisement method capable of improving network advertisement availability |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104517218A (en) * | 2013-09-28 | 2015-04-15 | 黄鼎钧 | Bonus point obtaining, giving, transferring and exchanging mechanism method and system |
| CN105407389A (en) * | 2015-11-24 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for pushing interaction feedback information for interactive television system |
| WO2017114207A1 (en) * | 2015-12-30 | 2017-07-06 | 阿里巴巴集团控股有限公司 | Method and apparatus for implementing electronic gift packet |
-
2008
- 2008-08-11 CN CNA2008101409937A patent/CN101436286A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104517218A (en) * | 2013-09-28 | 2015-04-15 | 黄鼎钧 | Bonus point obtaining, giving, transferring and exchanging mechanism method and system |
| CN105407389A (en) * | 2015-11-24 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for pushing interaction feedback information for interactive television system |
| WO2017114207A1 (en) * | 2015-12-30 | 2017-07-06 | 阿里巴巴集团控股有限公司 | Method and apparatus for implementing electronic gift packet |
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Addressee: Chen Can Document name: Notification of Publication of the Application for Invention |
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Open date: 20090520 |