WO2017114207A1

WO2017114207A1 - Method and apparatus for implementing electronic gift packet

Info

Publication number: WO2017114207A1
Application number: PCT/CN2016/110709
Authority: WO
Inventors: 俞丽彬
Original assignee: 阿里巴巴集团控股有限公司; 俞丽彬
Priority date: 2015-12-30
Filing date: 2016-12-19
Publication date: 2017-07-06
Also published as: CN106934603A

Abstract

A method for implementing an electronic gift packet for use on an interactive platform server, comprising: receiving an interactive message and information of a gift packet associated with the interactive message sent by a distributor terminal (110); the gift packet information comprises gift packet issuing rules, used for implementing gift packet issuing on the basis of the response of a user to the interactive message; distributing the interactive message (120); receiving responses of responder terminals to the interactive message, and according to the gift packet issuing rules of the interactive message, sending a gift packet to the account of at least one responder (130). The technical solution of the present application can promote attention to and interaction with the interactive message itself by means of the gift packet, thereby increasing the degree of user participation and improving the depth of interaction.

Description

Method and device for implementing electronic red envelope

Technical field

The present application relates to the field of network communication technologies, and in particular, to a method and an apparatus for implementing an electronic red envelope.

Background technique

With the popularity of e-commerce and online consumption, electronic red envelopes not only replace physical red packets to a certain extent as a carrier of holiday folklore, but also become a tool to promote group members' mutual communication in social networks.

In the prior art, red packets can be distributed to members of a certain group in a social network. Although the activities of red packets and red packets can increase the activity of group members, the increased activity tends to be related to the red packets themselves. Communication level. The role of red envelopes is to increase popularity and enthusiasm for participation, and to have a limited effect on enhancing content exchange between group members. It is easy to see when a member makes a red envelope when many people snatch it, but the member sends a message that everyone wants to participate in the discussion with few respondents.

Summary of the invention

In view of this, the present application provides an implementation method of an electronic red envelope, which is applied to a server of an interactive platform, including:

Receiving an interaction message sent by the publisher terminal and information of a red packet associated with the interaction message; the red packet information includes a red packet issuance rule, configured to perform red envelope distribution according to a response of the user to the interactive message;

Publish the interactive message;

Receiving a response of the responder terminal to the interactive message, issuing a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.

The method for implementing an electronic red envelope provided by the application is applied to a terminal, including:

Generating an interactive message and information of a red envelope associated with the interactive message according to a user operation; the red packet information includes a red envelope issuance rule, used by the server according to other users The response of the interactive message is red envelope issued;

The interactive message and the red envelope information are sent to the server of the interactive platform.

Receiving interactive messages posted by the server of the interactive platform;

Sending a response to the interactive message to the server according to the user's operation;

Receiving a red envelope issuance notification of the server, the red envelope is issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.

The application also provides an electronic red envelope implementation device, which is applied to a server of an interactive platform, and includes:

a red packet information receiving unit, configured to receive an interaction message sent by the publisher terminal and information about a red packet associated with the interaction message; the red packet information includes a red packet issuance rule, configured to perform red packet distribution according to a response of the user to the interactive message ;

An interactive message publishing unit, configured to publish the interactive message;

And a red packet issuing unit, configured to receive a response of the responder terminal to the interactive message, and issue a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.

An apparatus for implementing an electronic red envelope, which is applied to the terminal, includes:

a red packet information generating unit, configured to generate an interaction message and information related to the red packet of the interaction message according to an operation of the user; the red packet information includes a red packet issuance rule, configured by the server according to the response of the other user to the interactive message. Red envelope issuance;

The red packet information sending unit is configured to send the interactive message and the red packet information to a server of the interactive platform.

An interactive message receiving unit, configured to receive an interactive message issued by a server of the interactive platform;

An interactive message response unit, configured to send a response to the interactive message to the server according to an operation of the user;

a notification receiving unit, configured to receive a red envelope issuance notification of the server, where the red envelope is The server issues the response to the interaction message according to the issuance rule of the red envelope associated with the interactive message to the account of the user.

It can be seen from the above technical solution that the embodiment of the present application determines the red packet issuance rule by the publisher of the interactive message by associating the red envelope with the interactive message, and the server of the interactive platform performs the red packet issuing rule according to the response of the other user to the interactive message. The red envelope is distributed, so that the attention and communication of the interactive message itself can be promoted through the red envelope, and the level of communication is enhanced while increasing the degree of user participation.

DRAWINGS

1 is a flowchart of a method for implementing an electronic red envelope applied to a server in an embodiment of the present application;

2 is a flowchart of a method for implementing an electronic red envelope applied to a publisher terminal in an embodiment of the present application;

3 is a flowchart of a method for implementing an electronic red envelope applied to a responder terminal in an embodiment of the present application;

4 is a flow chart of interaction between a publisher terminal, a responder terminal, and a server in an application example of the present application;

Figure 5 is a hardware structure diagram of a terminal or a server;

6 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a server in an embodiment of the present application;

7 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a publisher terminal in an embodiment of the present application;

FIG. 8 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a responder terminal in the embodiment of the present application.

detailed description

The embodiment of the present application provides a new method for implementing an electronic red envelope. The publisher of the interactive message carries the redemption rule associated with the interactive message when sending the interactive message to the server, when the user of the interactive platform responds to the interactive message. , the server is issued according to the red envelope The red envelope is issued to the respondent account, so that the participants who pay attention to and respond to the interactive message have the opportunity to get the red envelope, so that the red envelope can increase the user's attention to the interactive message and increase the willingness to respond to the interactive message, thereby increasing the degree of user participation. At the same time, the level of communication between users is improved to solve the problems in the prior art.

In an embodiment of the present application, the interactive message includes messages posted on various interactive platforms that provide a means for the publisher and recipient of the message to interact. For example, an instant message published in a group of a social network may be replied to by the group member for the instant message and participate in the discussion; the dynamic message posted in the circle of friends of the social network may be Dynamic messages respond with replies, likes, etc.; blog posts posted on Weibo can be commented by other users. In addition, the interactive message may include any one or more of any type of content that the publisher wishes to propagate, such as text, links, pictures, videos, and the like.

The interactive message publisher's terminal and the interactive platform server, the interactive message responder's terminal and the server are mutually accessible through the network. The terminal (publisher terminal and/or responder terminal) may be a mobile phone, a tablet computer, a PC (Personal Computer), a notebook, etc.; the server may be a physical or logical server, or may be two or Two or more physical or logical servers that share different responsibilities, and cooperate with each other to implement various functions of the server in the embodiment of the present application. The embodiments of the present application do not limit the types of terminals, servers, and types and protocols of communication networks between the publisher terminal and the server, and between the responder terminals and the server.

In the embodiment of the present application, the process of implementing the electronic red envelope on the server of the interactive platform is as shown in FIG. 1 , and the process applied to the publisher terminal is as shown in FIG. 2 , and the process applied to the responder terminal is as follows. Figure 3 shows.

On the publisher terminal, step 110, generating an interactive message and information related to the red envelope of the interactive message according to the user's operation. The red envelope information includes a red envelope issuance rule, which is used by the server to redistribute according to the response of the user to the interactive message.

When the publisher performs editing of the interactive message to be published on the terminal, the terminal may send an instruction to the server to generate a red envelope associated with the interactive message, and specify the amount of the red envelope and the red envelope issuing rule, and may also specify the red envelope. The number of issuances and the distribution of the amount Way (such as random assignment, average allocation, or other). The red envelope issuance rule is used to specify the server to which the user responding to the interactive message is issued; the server will issue the red envelope according to the red packet issuance rule based on the response of the user to the interactive message. That is to say, the red envelope is bound with the interactive message, and the user responding to the interactive message has the opportunity to receive the red envelope, and the responder receiving the red envelope will be determined by the server of the interactive platform according to the red envelope issuance rule specified by the publisher.

Depending on the application scenario and the actual requirements of the interactive platform, various information related to the response may be used as a condition in the red packet issuance rule, which is not limited in the embodiment of the present application. For example, the response behavior itself may be used as a delivery condition, and a red envelope may be issued to a plurality of responders who first respond to the interactive message, or a plurality of responders who specify a response sequence to the publisher; the type of the response may be used as a delivery condition. a respondent who likes a reward, a responder to a reply, or a red envelope to a respondent of a comment; the content of the response can be used as a condition for distribution, and the content of the reply or comment meets a preset condition (eg, including certain keywords, and The responder of the / or text length exceeds the preset value) issues a red envelope. The red envelope issuance rules can be set separately using the various different conditions described above, and more complex red envelope issuance rules can be set in combination with these conditions.

After receiving the instruction of the publisher, the terminal generates an interaction message and a red envelope information according to the operation of the publisher, where the red packet information includes a red packet issuance rule, which usually includes a red packet amount, and may also include the number and distribution of red packets. the way. The specific manner of generating the interactive message and the specific manner of generating the red packet information can be implemented by referring to the prior art, and will not be described again.

On the publisher terminal, in step 120, the generated interactive message and red envelope information are sent to the server of the interactive platform.

On the server of the interactive platform, step 210, receiving the interactive message sent by the publisher terminal and the information of the red envelope associated with the interactive message.

After generating the interactive message and the information of the red envelope associated with the interactive message, the publisher terminal sends the interactive message and the red envelope information to the server of the interactive platform.

After receiving the interactive message with the associated red envelope information, the server saves the red envelope issuance rule in the red envelope information. The server deducts the amount of the red envelope from the publisher account. If the red packet information includes the number of distributions and the distribution method, the server divides the red packet amount into pairs according to the distribution method. The amount of the amount to be allocated.

On the server, step 220, the received interactive message is posted.

On the responder terminal, step 310, receiving an interactive message posted by the server of the interactive platform.

Depending on the type of interactive message and the specific implementation of the interactive platform, the server may push the interactive message to the terminal of the user receiving the interactive message (including the responder terminal); or may send it at the user terminal (including the responder terminal) After the request is accessed, an interactive message is sent to the requesting user terminal.

It should be noted that there is no timing relationship between the server publishing the interactive message, debiting from the publisher account, and distributing the red envelope.

In addition, whether to notify the user receiving the interactive message that an interactive message is associated with the red envelope may be determined according to a specific application scenario. The default value of whether to be notified can be set by the interactive platform, or can be set by the publisher to tell whether or not to notify. In the implementation of the notification recipient, a flag may be added to the interactive message to carry information about whether the red envelope is associated, and the terminal receiving the interactive message displays to the user whether the interactive message is associated with the red envelope according to the flag.

At the responder terminal, in step 320, a response to the received interactive message is sent to the server based on the user's operation.

The user who receives the interactive message can respond to the interactive message on his terminal, and the terminal sends the user's praise behavior, edited reply content, and/or edited comment content to the server according to the user's operation.

On the server, in step 130, the responder terminal receives the response to the interactive message, and issues a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.

After receiving the response to the interactive message, the server queries whether the responded interactive message is associated with a red envelope. For the interactive message associated with the red envelope, the server reads the saved red envelope issuance rule corresponding to the interactive message, and issues a red envelope to the respondent's account whose response meets all the conditions according to the conditions in the red envelope issuance rule. The number of respondents who received the red envelope does not exceed the number of red envelopes specified by the publisher. The amount of the payment can be determined by referring to the prior art, based on the amount of the red envelope, the number of issuances, and the distribution method.

The server may send a red envelope issuance notification to the respondent's terminal that receives the red envelope to inform the respondent of the red envelope sent by the publisher of the interactive message, and the amount received.

On the responder terminal, in step 330, a red envelope issuance notification of the server is received. The red envelope is issued by the server according to the issuance rule of the red envelope associated with the interactive message to the account of the user who uses the terminal according to the response to the interactive message.

The responder terminal displays the received red envelope, and the information from whom, the quantity, and the like, to the user according to the received red envelope issuance notification.

In this embodiment, when the number of responses satisfying all the conditions in the red envelope issuance rule is less than the number of red packets issued, a red envelope cannot be completely issued, and the remaining amount exists. In order to protect the publisher's interests in this case, the publisher can set the validity period of the red envelope for recycling the remaining amount of the red envelope that has not been issued by the server after the expiration of the validity period. Specifically, the validity period of the red envelope is used as part of the red envelope information, and is sent by the publisher terminal to the server together with the interactive message; the server starts timing when the interactive message is issued, and if the red envelope has not been issued after the expiration of the validity period, the red envelope is recovered. The remaining amount, that is, the remaining amount of the red envelope is transferred back to the publisher's account.

It can be seen that, in the embodiment of the present application, the red envelope is associated with the interactive message, the publisher of the interactive message specifies the redistribution rule associated with the interactive message, and the red packet issuance rule is sent to the server together with the interactive message, and the server The red envelope issuance rule, according to the user's response to the interactive message, the red envelope is issued, so that the user who pays attention to and responds to the interactive message may receive the red envelope, thereby promoting the attention and communication for the interactive message itself, and increasing the user participation level. The level of communication.

In one application example of the present application, a user of a social network can redeem a friend who likes the dynamic message when posting a dynamic message. The flow of interaction between the publisher terminal, the responder terminal, and the server of the social network is as shown in FIG.

Publishers enter dynamic messages on their terminals, which can include editing text, taking photos, pasting link addresses, and more. Before sending a dynamic message, the publisher specifies the associated red envelope amount, the number of issuances, the distribution method, the red envelope issuance rule, and the red envelope validity period for the dynamic message. In this application example, the number of issuance is 3, the allocation method is evenly distributed, and the red envelope issuance rule is to issue red packets to the 3rd, 8th, and 15th friends who like the dynamic message, and the red envelope is valid for 1 The hour is explained as an example. After completing the setting of the above parameters of the dynamic message boundary and the associated red envelope, the publisher issues an instruction to issue a dynamic message to the terminal.

The publisher terminal sends the dynamic message edited by the publisher and the red envelope information (including the amount, the number of issuance, the distribution method, the red envelope issuance rule, and the red envelope validity period) to the server of the interactive platform according to the received user operation. .

The server receives the dynamic message with the associated red envelope information, pushes the dynamic message to the user in the publisher circle, and starts the red bag validity period of one hour. At the same time, the server deducts the amount of the red envelope amount associated with the dynamic message in the publisher's account, and obtains the allocated amount of the three red envelopes to be distributed according to the number of distributions and the distribution method.

The user's terminal (including the responder terminal) in the publisher circle receives the dynamic message pushed by the server and presents it to the user. Some of the users (responders) liked the dynamic message. The responder terminal sends the user's response (the like behavior) to the server.

After receiving the like response to the dynamic message associated with the red envelope, the server sorts the response to the received time according to the received time, and issues a red envelope to the responders ranked as the third and eighth, which will correspond to the respondent. The assigned amount is transferred to the respondent's account, and a red envelope issuance notification is sent to the respondent's terminal.

The responder terminal receives the red packet issuance notification, and displays the message of the red envelope to the user.

When the validity period of the red envelope expires, the number of praises received by the server for the dynamic message is less than 15, and the third red envelope has not been issued yet. The server deletes the red envelope associated with the dynamic message and transfers the remaining amount of the red envelope into the publisher's account.

Corresponding to the above-mentioned process implementation, the embodiment of the present application further provides an electronic red envelope implementation device applied to a publisher terminal, an electronic red envelope implementation device applied to the responder terminal, and an application on the server. Electronic red envelope implementation device. All of the above devices may be implemented by software, or may be implemented by hardware or a combination of hardware and software. Taking the software implementation as an example, as a logical means, the CPU or the CPU (Central Process Unit) of the terminal or the server reads the corresponding computer program instructions into the memory. From the hardware level, in addition to the CPU, memory and non-volatile memory shown in FIG. 5, the terminal where the electronic red envelope implementing device is located generally includes other hardware such as a chip for transmitting and receiving wireless signals, and the electronic red envelope implementing device The server where it is located usually includes Other hardware such as boards that implement network communication functions.

FIG. 6 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a server of an interactive platform, including a red packet information receiving unit, an interactive message publishing unit, and a red packet issuing unit, where: a red packet information receiving unit is used for Receiving an interaction message sent by the publisher terminal and information of a red envelope associated with the interaction message; the red packet information includes a red envelope issuance rule for red card issuance according to a response of the user to the interactive message; the interactive message issuance unit is configured to: The redemption issuing unit is configured to receive a response of the responder terminal to the interactive message, and issue a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.

Optionally, the red envelope issuance rule includes: responding to the response when the response sequence to the interactive message is a preset value, and/or the response content of the interactive message meets a preset condition The account is red enveloped.

Optionally, the red packet information further includes: a validity period of the red packet; the device further includes a red packet amount recovery unit, configured to start timing when the interactive message is published, and if the red envelope has not been issued when the validity period expires, Recover the remaining amount of the red envelope.

Optionally, the interaction message includes: an instant message posted in the group, a dynamic message posted in a circle of friends, or a blog post posted on the microblog; the response includes: replying to the interactive message, commenting, And/or like.

Optionally, the device further includes: an issue notification sending unit, configured to send a red envelope issuance notification to the terminal of the responder that receives the red envelope.

FIG. 7 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a publisher terminal of an interactive message, and includes a red packet information generating unit and a red packet information sending unit, where: the red packet information generating unit is configured to be used according to the user. The operation generates an interactive message and information of a red envelope associated with the interactive message; the red packet information includes a red envelope issuance rule for red card issuance by the server according to response of the other user to the interactive message; the red packet information sending unit is used for The interactive message and the red envelope information are sent to the server of the interactive platform.

Optionally, the red packet information further includes: an expiration date of the red envelope, used to recover, by the server, the remaining amount of the red envelope that has not been issued after the expiration of the validity period.

Optionally, the interactive message includes: an instant message posted in the group, a dynamic message posted in a circle of friends, or a blog post posted on the microblog.

FIG. 8 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a responder terminal of an interactive message, including an interactive message receiving unit, an interactive message response unit, and an issuance notification receiving unit, where: an interactive message receiving The unit is configured to receive an interaction message issued by a server of the interaction platform; the interaction message response unit is configured to send a response to the interaction message to the server according to the operation of the user; and the release notification receiving unit is configured to receive a red envelope issuance notification of the server, where the red envelope is And being issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.

Optionally, the responding to the interactive message includes: replying, commenting, and/or praising the interactive message.

The above is only the preferred embodiment of the present application, and is not intended to limit the present application. Any modifications, equivalent substitutions, improvements, etc., which are made within the spirit and principles of the present application, should be included in the present application. Within the scope of protection.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.

Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridge, magnetic tape storage or other magnetic storage device or any other non-transmission A medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.

It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device including the element.

Those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

Claims

An implementation method of an electronic red envelope, which is applied to a server of an interactive platform, and includes:

Receiving an interaction message sent by the publisher terminal and information of a red packet associated with the interaction message; the red packet information includes a red packet issuance rule, configured to perform red envelope distribution according to a response of the user to the interactive message;

Publish the interactive message;

Receiving a response of the responder terminal to the interactive message, issuing a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
The method according to claim 1, wherein the red envelope issuance rule comprises: when a response order to the interactive message is a preset value, and/or a response content of the interactive message meets a preset condition , issuing a red envelope to the responder account that made the response.
The method according to claim 1, wherein the red envelope information further comprises: an expiration date of the red envelope;

The method further includes: starting timing when the interactive message is posted, and resuming the remaining amount of the red envelope if the red envelope has not been issued when the validity period expires.
The method according to claim 1, wherein the interactive message comprises: an instant message posted in a group, a dynamic message posted in a circle of friends, or a blog post posted on a microblog; the response includes: The interactive message is replied, commented, and/or liked.
The method according to claim 1, wherein the method further comprises: transmitting a red envelope issuance notification to the terminal of the responder receiving the red envelope.
An implementation method of an electronic red envelope, which is applied to a terminal, and is characterized in that:

And generating, according to an operation of the user, an interaction message and information of a red envelope associated with the interaction message; the red packet information includes a red envelope issuance rule, configured to be red enveloped by the server according to response of the other user to the interactive message;

The interactive message and the red envelope information are sent to the server of the interactive platform.
The method of claim 6 wherein said red envelope issuance rule The method includes: when the response sequence to the interactive message is a preset value, and/or the response content of the interactive message meets a preset condition, issuing a red envelope to the responder account that performs the response.
The method according to claim 6, wherein the red envelope information further comprises: an expiration date of the red envelope, configured to recover, by the server, the remaining amount of the red envelope that has not been issued after the expiration of the validity period.
The method according to claim 6, wherein the interactive message comprises: an instant message posted in a group, a dynamic message posted in a circle of friends, or a blog post posted on a microblog.
An implementation method of an electronic red envelope, which is applied to a terminal, and is characterized in that:

Receiving interactive messages posted by the server of the interactive platform;

Sending a response to the interactive message to the server according to the user's operation;

Receiving a red envelope issuance notification of the server, the red envelope is issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.
The method of claim 10 wherein the responding to the interactive message comprises replying, commenting, and/or praising the interactive message.
An implementation device for an electronic red envelope, which is applied to a server of an interactive platform, and includes:

a red packet information receiving unit, configured to receive an interaction message sent by the publisher terminal and information about a red packet associated with the interaction message; the red packet information includes a red packet issuance rule, configured to perform red packet distribution according to a response of the user to the interactive message ;

An interactive message publishing unit, configured to publish the interactive message;

And a red packet issuing unit, configured to receive a response of the responder terminal to the interactive message, and issue a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
The apparatus according to claim 12, wherein the red envelope issuance rule comprises: when a response order to the interactive message is a preset value, and/or a response content of the interactive message meets a preset condition , issuing a red envelope to the responder account that made the response.
The device according to claim 12, wherein the red envelope information further comprises: an expiration date of the red envelope;

The device further includes: a red envelope amount recovery unit, configured to start timing when the interactive message is issued, and if the red envelope has not been issued when the validity period expires, recover the remaining amount of the red envelope.
The device according to claim 12, wherein the interactive message comprises: an instant message published in a group, a dynamic message posted in a circle of friends, or a blog post posted on a microblog; the response includes: The interactive message is replied, commented, and/or liked.
The apparatus according to claim 12, wherein said apparatus further comprises: an issue notification transmitting unit configured to transmit a red envelope issuance notification to the terminal of the responder receiving the red envelope.
An apparatus for implementing an electronic red envelope, which is applied to a terminal, and includes:

a red packet information generating unit, configured to generate an interaction message and information related to the red packet of the interaction message according to an operation of the user; the red packet information includes a red packet issuance rule, configured by the server according to the response of the other user to the interactive message. Red envelope issuance;

The red packet information sending unit is configured to send the interactive message and the red packet information to a server of the interactive platform.
The apparatus according to claim 17, wherein the red envelope issuance rule comprises: when a response order to the interactive message is a preset value, and/or a response content of the interactive message meets a preset condition , issuing a red envelope to the responder account that made the response.
The device according to claim 17, wherein the red envelope information further comprises: an expiration date of the red envelope, configured to recover, by the server, the remaining amount of the red envelope that has not been issued after the expiration of the validity period.
The apparatus according to claim 17, wherein the interactive message comprises: an instant message posted in a group, a dynamic message posted in a circle of friends, or a blog post posted on a microblog.
An apparatus for implementing an electronic red envelope, which is applied to a terminal, and includes:

An interactive message receiving unit, configured to receive an interactive message issued by a server of the interactive platform;

An interactive message response unit, configured to send a response to the interactive message to the server according to an operation of the user;

The issuance notification receiving unit is configured to receive a red envelope issuance notification of the server, and the red envelope is issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.
The apparatus of claim 21, wherein the responding to the interactive message comprises replying, commenting, and/or praising the interactive message.