CN101986338A - Internet interactive advertising system and method with reward measures and interesting interaction - Google Patents
Internet interactive advertising system and method with reward measures and interesting interaction Download PDFInfo
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- CN101986338A CN101986338A CN2010102567884A CN201010256788A CN101986338A CN 101986338 A CN101986338 A CN 101986338A CN 2010102567884 A CN2010102567884 A CN 2010102567884A CN 201010256788 A CN201010256788 A CN 201010256788A CN 101986338 A CN101986338 A CN 101986338A
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Abstract
The invention relates to an Internet interactive advertising system and method with reward measures and interesting interaction, belonging to the technical field of Internet information release. The system is characterized in that a virtual task space containing advertising contents and incentive interesting interaction is established, and the advertising contents and the incentive interesting interaction are edited and combined together by using computer programs according to the relation between a process and a framework, thereby forming an integrated interactive advertising system. The method comprises the following steps: embedding the link entry of the system in the position on a webpage of a cooperative website; displaying the advertising contents in a main interface of virtual tasks, logging on an account, and displaying the virtual tasks; randomly selecting a certain amount of virtual tasks for the net citizen to finish; and judging whether to give the reward to the net citizen and which reward is to be given by a judging system according to the task finishing condition of the net citizen. The invention enables net citizens to actively participate in the advertising interaction and get interest and profit from the advertising interaction, so that the website has more and wide user groups.
Description
Technical field
The invention belongs to internet information issue and information service technical field.
Background technology
Along with rapid development of Internet, increasing businessman is chosen in this platform promulgating advertisement of internet, so as to the product and the service of propagating oneself.Nowadays be flooded with the web advertisement miscellaneous on the internet, wherein be no lack of the disgustful malice advertisement of the netizen of allowing.The purpose of most in fact netizens online is the enjoy network service, is not to see advertisement, unless have outside the specific demand, does not almost have which netizen to be ready initiatively to click and browse any advertisement first.This makes the businessman of releasing advertisements prop up when paying off advertising to the website, does not only reach the purpose of propaganda, and what bring on the contrary but is ignoring and detesting of netizen.Cause the main cause of at present such difficult situation, be exactly current various forms of Internet advertising all be one-way fashion, be that the website is when providing services on the Internet, the advertisement of businessman is sent to the net user in the lump, make unconditional, the involuntary audient who becomes advertisement of netizen who only thinks the enjoy network service.
Summary of the invention
The objective of the invention is: a kind of internet interactive advertisement system and method that has incentive measure and entertaining interaction is provided, it can by the netizen obtain to reward and the businessman of enjoyment and issue Internet advertising and website between form an exchange and interdynamic platform.
System of the present invention is: set up one to contain the ad content and the virtual task space of entertaining interaction with lottery, this virtual task space comprises, the ad content display systems, the account number login system, the virtual task display systems, task's memory pool, the task screening system, evaluation system, award is distributed system at interior dozens of subsystem, these subsystems all are common in some current internets and the computer system, and widespread use, the computer program of writing by computerese, by certain flow process and framework relation, and they are edited with computer program, combine, form a complete interactive advertisement system, i.e. virtual task space.
Implementation method of the present invention is: at first, the link of native system inlet is embedded in remarkable position on partner site's page, just in the website of using native system, open up a virtual task space and a visiting netizen of containing ad content and entertaining interaction with lottery and carry out exchange and interdynamic.What show in the main interface in virtual task space is the prompting page of ad content display systems, account number login system and virtual task display systems, has listed file names with the various advertisements of cooperation businessman and the detailed description of alternative virtual task and each task.The virtual task has here also comprised advertisement content and element except possessing intellectual, interest, and the related content of carefully not browsing listed advertisement is difficult to obtain to reward from task.Participated in interactive netizen before the beginning task, the account number login system can point out him to login member's account number, related ad content and the ken of each task that also can accuse in advance in the detailed description of while task, the game rule and the incentive measure of this task in addition.The netizen can select corresponding virtual task according to stock of knowledge, intellectual level and the hobby of self and the content information of the relevant advertisements grasped, the task screening system can be according to netizen's selection then, from task's memory pool, randomly draw the virtual task of some, go to finish for this netizen.Next evaluation system situation about can finish the work in the time limit in regulation according to this netizen judges whether to send with charge free to reward and send with charge free which kind of award.At last, reward the system that distributes can this netizen award and its member's account number binding that should obtain, and then finish distributing of award.If the situation that this netizen finishes the work in the time limit in regulation does not reach the standard of distributing award, execution result after then handling through evaluation system will can not enter into the system that distributes that rewards, but directly finish current virtual task, and getting back to the preceding state of beginning task, this netizen can select on system master interface again.
The virtual task that relates among the present invention, can be comprise question-and-answer problem, multiple-choice question, the variety of issue generic task of fill a vacancy topic, True-False etc., also can be the virtual game generic task that comprises various game forms, can also be for example to comprise: the user profile feedback generic task that gives advice, grades, shows consumption purpose etc.For fear of the commercial color overrich of virtual task, will all not incorporate ad elements in all tasks, strengthen the ratio of pure intellectual, interesting task as far as possible.
The incentive measure that relates among the present invention, can be the virtual reward that comprises ideal money, virtual integration, virtual experience, virtual objects and virtual equipment etc., also can be that the material object that comprises various gifts, stored value card, reward voucher and pass-check etc. is rewarded.Each award that system distributes, basically be to provide by advertisement businessman involved in its corresponding virtual task, if its corresponding virtual task all is pure intellectual, interesting task and do not relate to any ad content, then this award is provided by the operator of system.
The task's memory pool that relates among the present invention has been stored the various virtual task of magnanimity.The design of these virtual tasks, making and renewal mainly are responsible for by the operation and management person of system.Cooperation businessman also can design the virtual task that incorporates own ad content voluntarily, at the payment correlative charges with after by system manager's audit, can add in the task's memory pool.Participate in interactive Internet user also can own design some the virtual task of new meaning is arranged, after examining, can add in the task's memory pool, and the award that provides of therefrom acquisition system by the system manager.
In order to prevent that some from participating in interactive netizen and therefrom obtaining illegal profit continually, mala fide by doing task, can in system, be limited, also can the upper limit that bind be set to the award total value that system is distributed in a specified time each member's account number or IP address acquisition is rewarded in a specified time number of times or total value.
The invention has the beneficial effects as follows:
By changing original pattern of Internet advertising, make and originally make the netizen feel uninteresting, dull, even the Internet advertising of detesting, vivid and interesting becomes, and have suitable attractive force and a temptation, make the netizen see advertisement from being unwilling, become and participate in the advertisement interaction on one's own initiative, and therefrom obtain enjoyment and income.And the businessman of releasing advertisements not only can enlarge the effect of publicity and the influence power of advertisement by this interactively ad system, can also obtain a large amount of suggestions and feedback information there from commercial audience.Simultaneously, the website is as the carrier of this cover ad system, not only can the businessman from releasing advertisements obtain more than ever before advertising fee there by means of the lifting of advertising results, the intellectual and the interest of interaction systems enlarge the influence power of self and are subjected to attention rate also can to rely on this to overlap with lottery, and then have more, user group widely, in addition, the network service of those charges in website few people is originally made inquiries, but because this cover system has been arranged, make the interactive with lottery netizen of a lot of participations that a large amount of ideal moneys that provide by advertisement businessman have been provided from the award of finishing virtual task, the ideal money that consequently a large amount of netizens freely gets with them goes to enjoy those, and they were not willing the chargeable service of those high-qualitys of spending to consume in the past, so, the running income of website will inevitably improve greatly.
Description of drawings
Fig. 1 is the annexation synoptic diagram between interactive advertisement system and the partner site among the present invention;
Fig. 2 is an interactive advertisement system among the present invention, i.e. the main interface synoptic diagram in virtual task space:
Fig. 3 is the basic framework and the operation workflow synoptic diagram of interactive advertisement system among the present invention:
Fig. 4 be the present invention in an embodiment the user at the synoptic diagram of system's enterprising line operate in master interface and selection;
Fig. 5 be the present invention in an embodiment the user making the operation pages synoptic diagram of task phase;
Fig. 6 is the prompting page synoptic diagram of the present invention when the user obtains to reward in an embodiment
Embodiment
Embodiment 1:
As shown in Figure 1, the remarkable position on the partner site's page that uses native system is provided with and enters native system, i.e. the link in virtual task space inlet.
As shown in Figure 2, at system master interface, promptly on the main interface in virtual task space, mainly be provided with: the prompting page of the prompting page of ad content display systems, the prompting page of account number login system and virtual task display systems.Herein, the user can come into plain view relevant advertisements and virtual task and explanation thereof.
As shown in Figure 3, internet of the present invention interactive advertisement system comprises: system is distributed in ad content display systems, account number login system, virtual task display systems, task's memory pool, task screening system, evaluation system, award.Concrete operation workflow is as follows: participates in interactive user and enters the virtual task space,
The relevant advertisements that browse advertisements content displaying system is listed, the acquisition required advertising message of finishing the work, login member's account number then and become the member user, and the explanation of reading each virtual task in the virtual task display systems, select corresponding virtual task according to stock of knowledge, intellectual level and the hobby of self and the content information of the relevant advertisements grasped afterwards, the task screening system can be according to user's selection then, and the virtual task of randomly drawing some from task's memory pool offers the user.Enter the stage that the user does task immediately, finish or surpass the regulation time limit up to task.Next evaluation system situation about can finish the work in the time limit in regulation according to the user, judge whether to send with charge free and reward and send with charge free which kind of award, if meeting incentive standard can enter to reward and distribute flow process, if do not meet incentive standard, then task termination and zero clearing, the user comes back to the state that does not begin task.At last, reward award and its member's account number binding that the system that distributes can should obtain this netizen institute, finish award and distribute.
As shown in Figure 4, suppose that the user that member's account number is AW8204 enters into system master interface, can see the advertisement icon of " a vapour Audi ", " Mongolia Ox ", " Adidas ", " Sohu ", " peace is stepped on ", " HNTV ", " association ", " Wanke's real estate " these eight brands, click wherein that any one icon all can eject a window, the content of window may be one section advertisement video, may be one section Flash advertisement animation, also may be one group of advertising picture, also may be the official website of this brand.AW8204 user has logined his member's account number, prepares the selection task.Optionally task has two: first " big challenge of IQ " that relates to the ad content of natural science knowledge and whole listed brands, 10 subtasks have been comprised, the score value of each subtask is 10 minutes, 10 minutes in limited time, the person of getting full marks can obtain the award of 5 virtual gold coins, and the score value of task gained can be converted into the station integrates automatically simultaneously; Second " little test of feeling quotrient " that relates to humanities knowledge and listed medium series advertisements content, 5 subtasks have been comprised, the score value of each subtask is 20 minutes, 5 minutes in limited time, the person of getting full marks can obtain the award of 2 virtual gold coins, and the score value of task gained can be converted into the station integrates automatically simultaneously.AW8204 user has selected better simply task: " the little test of feeling quotrient ".
As shown in Figure 5, the task screening system is selected according to AW8204 user, has randomly drawed 5 subtasks that are complementary with " the little test of feeling quotrient " mission statement from task's memory pool, be presented in AW8204 user in face of.AW8204 user rely on oneself stock of knowledge and the advertising message of grasp, according to the requirement and the associated annotation of each subtask, regulation has been finished whole subtasks of " the little test of feeling quotrient " in the time limit after, click " finishing " button, wait for the analysis result of evaluation system.
As shown in Figure 6, through the evaluation system analysis, AW8204 user in interactive task " the little test of feeling quotrient ", the equal conformance with standard of the performance of all subtasks, the task score value that obtains is 100 minutes, i.e. full marks.This analysis result meets the related request of distributing award.Award distribute system finish send prize in, the details that system obtains AW8204 user to reward with the form of the prompting page be presented in he in face of, he of announcement has obtained the awards of 2 virtual gold coins and 100 station integrates simultaneously, and has distributed on his account.
Claims (5)
1. internet interactive advertisement system that has incentive measure and entertaining interaction, its system is: set up one to contain the ad content and the virtual task space of entertaining interaction with lottery, this virtual task space includes the ad content display systems, the account number login system, the virtual task display systems, task's memory pool, the task screening system, evaluation system, award is distributed system at interior subsystem, subsystem is by Programming with Pascal Language, by flow process and framework relation, and they are edited with computer program, combine, form a complete interactive advertisement system, i.e. virtual task space.
2. method that has the internet interactive advertisement system of incentive measure and entertaining interaction, its method is: at first, the link of native system inlet is embedded in position on partner site's page, just in the website of using native system, open up a virtual task space and a visiting netizen of containing ad content and entertaining interaction with lottery and carry out exchange and interdynamic; What show in the main interface in virtual task space is the prompting page of ad content display systems, account number login system and virtual task display systems, has listed file names with the various advertisements of cooperation businessman and the detailed description of alternative virtual task and each task; Participated in interactive netizen before the beginning task, the account number login system can point out him to login member's account number, related ad content and the ken of each task that also can accuse in advance in the detailed description of while task, the game rule and the incentive measure of this task in addition; The netizen can select corresponding virtual task according to stock of knowledge, intellectual level and the hobby of self and the content information of the relevant advertisements grasped, the task screening system can be according to netizen's selection then, from task's memory pool, randomly draw the virtual task of some, go to finish for this netizen; Next evaluation system situation about can finish the work in the time limit in regulation according to this netizen judges whether to send with charge free to reward and send with charge free which kind of award; At last, reward the system that distributes can this netizen award and its member's account number binding that should obtain, and then finish distributing of award; If the situation that this netizen finishes the work in the time limit in regulation does not reach the standard of distributing award, execution result after then handling through evaluation system will can not enter into the system that distributes that rewards, but directly finish current virtual task, and getting back to the preceding state of beginning task, this netizen can select on system master interface again.
3. according to claim 1 and 2 described a kind of internet interactive advertisement system and methods that have incentive measure and entertaining interaction, it is characterized in that: virtual task can be question-and-answer problem, multiple-choice question, the single or combination of the topic of filling a vacancy, True-False variety of issue generic task, also can be the single or combination that gives advice, grades, shows the user profile feedback generic task of consumption purpose.
4. according to claim 1 and 2 described a kind of internet interactive advertisement system and methods that have incentive measure and entertaining interaction, it is characterized in that: incentive measure, can be ideal money, virtual integration, virtual experience, virtual objects and virtual equipment, also can be gift, stored value card, reward voucher and pass-check.
5. according to claim 1 and 2 described a kind of internet interactive advertisement system and methods that have incentive measure and entertaining interaction, it is characterized in that: in system, each member's account number or IP address acquisition is rewarded in a specified time number of times or total value are limited, also can the upper limit that bind be set to the award total value that system is distributed in a specified time.
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| CN102801696A (en) * | 2011-05-25 | 2012-11-28 | 胡积献 | Method and system for obtaining precise information on internet |
| CN102890808A (en) * | 2011-07-22 | 2013-01-23 | 胡积献 | Method for issuing video advertisements by Internet |
| CN103208076A (en) * | 2013-04-22 | 2013-07-17 | 四三九九网络股份有限公司 | Extension method and device based on game content question-and-answer activities |
| CN103457930A (en) * | 2013-07-29 | 2013-12-18 | 江苏钱旺智能系统有限公司 | Data processing method based on server, user terminal and merchant terminal |
| CN103617542A (en) * | 2013-11-19 | 2014-03-05 | 广州亿码科技有限公司 | Method for presenting advertisements |
| CN104077710A (en) * | 2013-03-31 | 2014-10-01 | 北京银万特科技有限公司 | Commercial popularizing method based on interactive questions and answers |
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