CN114119130A

CN114119130A - Resource allocation method, data processing method, device and storage medium

Info

Publication number: CN114119130A
Application number: CN202111223316.3A
Authority: CN
Inventors: 袁森林; 沈琦绩; 王靖; 夏廷
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2021-10-20
Filing date: 2021-10-20
Publication date: 2022-03-01

Abstract

The embodiment of the application provides a resource allocation method, a data processing method, equipment and a storage medium. In the embodiment of the application, a plurality of object areas are displayed and used for associating at least two user groups, users in the user groups obtain interactive resources by providing interactive operation, the user groups are associated with the object areas based on the obtained interactive resources, the interactive operation is added in the process of associating the user groups with the object areas, and the interactivity is strong; furthermore, resource allocation can be carried out among the user groups according to the number of the object areas successfully associated with the user groups. By combining the interactive operation, the association of the user group and the object area and the resource allocation, the user can participate in the interactive operation and can allocate resources, and when the interactive operation brings better interesting experience to the user, the enthusiasm of the user in participation can be further increased by combining the resource allocation, more users are attracted to participate, and the user flow and the viscosity of the platform are effectively increased.

Description

Resource allocation method, data processing method, device and storage medium

Technical Field

The present application relates to the field of internet technologies, and in particular, to a resource allocation method, a data processing method, a device, and a storage medium.

Background

With the continuous development of technologies such as internet, cloud computing, and big data, more and more e-commerce platforms providing transaction services are emerging, for example, Business-to-Business (B2B) e-commerce platform, Business-to-Consumer (B2C) e-commerce platform, or Consumer-to-Consumer (C2C) e-commerce platform.

In order to increase the user flow and viscosity, the e-commerce platform often develops various marketing activities, and in addition to increasing the discount strength of goods during the marketing activities, the e-commerce platform also increases the user interactivity through a 'red pack rain' mode, and attracts the users to participate. The playing method of the red covered rain is as follows: the consumer opens the shopping APP that the electricity merchant platform provided and gets into the activity page, and a large amount of red packets constantly drop from the activity page, forms the effect of red packet rain in the vision. Consumers click on a red envelope in an application interface before the red envelope disappears, and may rob the red envelope with the shopping allowance. However, the 'red-covered rain' mode has poor interactivity and interestingness, is not attractive enough to users, and has limited contribution to user flow and viscosity.

Disclosure of Invention

Aspects of the present application provide a resource allocation method, a data processing method, a device, and a storage medium, which are used to increase user traffic and viscosity and improve service quality.

An embodiment of the present application provides a resource allocation method, including: displaying a first interface comprising a plurality of object areas, wherein the plurality of object areas are used for associating at least two user groups, and maintaining interaction objects required by the associated object areas for users in each user group; for any user group, under the condition that the user group is requested to be associated with the first object area, accumulating interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by the users in the user group based on a shared interactive object, and associating the first object area with the user group when the accumulated interactive resources meet the requirement; and according to the number of the object areas related to the at least two user groups, carrying out resource allocation between the at least two user groups.

An embodiment of the present application provides a data processing method, including: displaying a plurality of object areas, wherein the plurality of object areas are used for associating at least two user groups; providing interactive operation to determine interactive resources acquired by users of each of at least two user groups; and determining the object area associated with each user group based on the interactive resources acquired by the users in each user group.

An embodiment of the present application further provides a terminal device, including: a memory, a processor, and a display component; a memory for storing a computer program; the processor is coupled to the memory for executing the computer program for implementing the steps in the above-mentioned method provided by the embodiments of the present application.

Embodiments of the present application further provide a computer-readable storage medium storing a computer program, which, when executed by a processor, causes the processor to implement the steps in the above-mentioned method provided by the embodiments of the present application.

In the embodiment of the application, a plurality of object areas are displayed and used for associating at least two user groups, users in the user groups can obtain interactive resources by providing interactive operation, the user groups are associated with the object areas based on the obtained interactive resources, the interactive operation is increased in the process of associating the user groups with the object areas, the interactivity is strong, the interestingness of associating the user groups with the object areas is improved, more users can be attracted to participate, and the user flow and the stickiness of a platform are effectively increased. Furthermore, on the basis of the association between the user groups and the object areas, the resource allocation can be carried out among the user groups according to the number of the object areas successfully associated with the user groups. By combining the interactive operation, the association of the user group and the object area and the resource allocation, the user can participate in the interactive operation and can allocate resources, and when the interactive operation brings better interesting experience to the user, the enthusiasm of the user in participation can be further increased by combining the resource allocation, more users are attracted to participate, and the user flow and the viscosity of the platform are effectively increased.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a flowchart illustrating a resource allocation method according to an exemplary embodiment of the present application;

FIG. 2 is a game interface provided in an exemplary embodiment of the present application;

FIG. 3 is a schematic flow chart diagram illustrating a data processing method according to an exemplary embodiment of the present application;

fig. 4 is a schematic structural diagram of a resource allocation apparatus according to an exemplary embodiment of the present application;

fig. 5 is a schematic structural diagram of a terminal device according to an exemplary embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail and completely with reference to the following specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The existing resource allocation based on the 'red-covered rain' mode has the defects of poor interactivity, weak interest, insufficient attraction force on users and limited contribution to user flow and viscosity. Therefore, the embodiment of the application provides a resource allocation method, a data processing method, equipment and a storage medium. In the embodiment of the application, a plurality of object areas are displayed and used for associating at least two user groups, users in the user groups can obtain interactive resources by providing interactive operation, the user groups are associated with the object areas based on the obtained interactive resources, the interactive operation is increased in the process of associating the user groups with the object areas, the interactivity is strong, the interestingness of associating the user groups with the object areas is improved, more users can be attracted to participate, and the user flow and the stickiness of a platform are effectively increased. Furthermore, on the basis of the association between the user groups and the object areas, the resource allocation can be carried out among the user groups according to the number of the object areas successfully associated with the user groups. By combining the interactive operation, the association of the user group and the object area and the resource allocation, the user can participate in the interactive operation and can allocate resources, and when the interactive operation brings better interesting experience to the user, the enthusiasm of the user in participation can be further increased by combining the resource allocation, more users are attracted to participate, and the user flow and the viscosity of the platform are effectively increased.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Fig. 1 is a flowchart illustrating a resource allocation method according to an exemplary embodiment of the present application. Referring to fig. 1, the method may include the steps of:

101. displaying a first interface comprising a plurality of object regions for associating at least two user groups, maintaining for users in each user group the interactive objects required for associating the object regions.

102. For any user group, under the condition that the user group is requested to be associated with the first object area, the interactive resources generated by at least one round of interactive operation are accumulated, the at least one round of interactive operation is initiated by the users in the user group based on the shared interactive object, and when the accumulated interactive resources meet the requirement, the first object area is associated with the user group.

103. And according to the number of the object areas related to the at least two user groups, carrying out resource allocation between the at least two user groups.

The resource allocation method provided by the embodiment of the application can be applied to any service platform, for example, but not limited to, an e-commerce platform for providing online shopping service, a taxi taking platform for providing trip service, or a take-out platform for providing catering take-out service. The service platform in this embodiment includes a client program and a server program, where the client program is installed in a terminal device of a user, and the server program may be deployed on a server of a service provider, and the server of the service provider may be a conventional server, a cloud server, a server purchased by the service provider, or a third-party server rented, which is not limited to this. The client program is responsible for providing an application interface for a user, displaying relevant information to the user on one hand, returning an operation result to the user in response to user operation on the other hand, interacting with the server program, and acquiring interface content and other data relevant to the user operation from the server program. The server program is responsible for providing data and service support for the client program, storing and maintaining user information, and the like.

In the embodiment of the application, the home terminal user installs the client program provided by the service platform on the terminal device of the home terminal user, and registers the client program to become the registered user of the service platform. When the local user has service use requirement, the client program is opened to enter the application interface to enjoy various services provided by the service platform. The home terminal user refers to any user who opens various services provided by the client program using the service platform by using the terminal device of the user.

In this embodiment, the service platform may provide a marketing campaign to the user, where the marketing campaign may be a marketing campaign initiated by the service platform for a specific commodity, a marketing campaign initiated by the service platform for various commodities in a specific time, a marketing campaign initiated by the service platform for a specific category of commodities, a marketing campaign initiated by the service platform in combination with a specific shop and directed to the specific shop, and so on. During the marketing campaign, the service platform pushes marketing campaign information to the client program of the home user. After the client program is opened by the home terminal user, the home terminal user can enter the activity page bearing the marketing information through the activity participation entrance. Optionally, the activity participation entry may be implemented as an activity icon, and based on this, when the home-end user operates the activity participation entry, the user may click, touch, or long-press the activity icon corresponding to the activity participation entry by using a mouse or a keyboard, so as to enter the activity page. Alternatively, the campaign participation portal may be implemented as a specific voice command, for example, the home-end user may input the voice command "participate in the marketing campaign" to enter the campaign page. Alternatively, the activity participation entry may also be implemented as a search term that the home-end user may enter in a search box to initiate a search operation to enter the activity page.

In this embodiment, in order to improve user participation, the service platform integrates resource allocation activities that require user interaction participation in the marketing activities, entry information for users to participate in resource allocation is set on the activity page, and the home terminal user can initiate an operation of participating in resource allocation through the entry information. The resource allocation activities and the "resources" thereof may be different in implementation according to different properties of the services provided by the service platform. For example, the resource allocation link may be an activity provided by the e-commerce platform to participate in the interactive melon distribution shopping package or allowance, an activity provided by the taxi-taking platform to participate in the interactive getting of taxi-taking tickets or discount tickets, an activity provided by the take-away platform to participate in the interactive getting of take-away package or delivery fee, and the like. According to the different implementation forms of the portal information, the way in which the home terminal user participates in the resource allocation activity through the portal information is also different. For example, if the portal information is implemented as an icon or a picture representing participation in resource allocation, the home-end user may use an input device such as a mouse, a stylus, a finger, or a keyboard to operate the icon or the picture by clicking, touching, or long-pressing, so as to initiate an operation of participating in the resource allocation activity. Alternatively, the entry information may be implemented as a specific voice instruction, and the home terminal user may initiate an operation of participating in the resource allocation activity in a voice interaction manner, for example, the home terminal user may input a voice instruction "participate in a resource allocation activity in a marketing activity" to initiate an operation of participating in the resource allocation activity. Of course, the embodiment of the present application does not limit the implementation manner of the entry information.

After the home terminal user initiates an operation of participating in a resource allocation activity through the portal information, the client program may display a graphical user interface including a plurality of object areas to the home terminal user by means of a display screen of the terminal device where the client program is located, and for convenience of understanding, the graphical user interface including the plurality of object areas is referred to as a first interface. The first interface is an interface for users to participate in interaction in the resource allocation activity, a plurality of object areas on the first interface are used for associating at least two user groups, and the plurality of object areas are objects which need to be associated by the users through interactive operation. In this embodiment, the plurality of object regions correspond to resources to be allocated, and the user group may participate in allocation of the resources to be allocated by associating the object regions. In general, the greater the number of user group associated object regions, the more resources are allocated. The resource may be a resource associated with the marketing campaign, for example, various resource forms having a direct use value in the marketing campaign, such as, but not limited to, a cash red packet, a rebate red packet, coupons, or vouchers, and may also be some virtual resource props that cannot be directly used in the marketing campaign, and these virtual resource props may represent the number of resources having a direct use value in the marketing campaign, and when used in the marketing campaign, the virtual resource props need to be exchanged for resources having a direct use value in the marketing campaign. The object area displayed on the first interface may be any form of interface element, and is determined according to an interaction scene provided by the service platform for the user, for example, a virtual parcel associated with the available user group, a grid in a virtual nine-square grid associated with the available user group, or the like.

In the embodiment of the application, any user can join in the user group and participate in the activity of associating a plurality of object areas by taking the user group as a unit. The user group in the embodiment of the present application may include one or more users. It should be understood that the group participation is realized by associating the user group with the plurality of object areas, the team cooperation mode can enhance the interactivity between the users, bring better interesting experience to the users, attract more users to participate, and effectively increase the user flow and the viscosity.

In the embodiment of the application, the association operation of the object area is performed by taking the user group as a unit, and any user group can request the association object area. The operation of associating the object regions in units of user groups may be initiated by users in the user groups, for example, one or more users in the user groups may request to associate any object region, and an operation of requesting to associate an object region initiated by any user may be regarded as requesting the user group to associate the object region. It should be noted that a user group may include multiple users, different users may request the associated object area independently, and the object areas requested to be associated by different users at the same time may be different or the same, which means that one or more object areas may be requested to be associated by the user group at the same time.

In this embodiment, the user needs to implement the association operation with the object region through the interaction operation, so in this embodiment, the client program or the server program also maintains the interaction object needed by the associated object region for the user in each user group, and the interaction object user provides the user with the ability to initiate the interaction operation in the associated object region process, that is, the user needs to initiate the interaction operation of the associated object region based on the interaction object. In this way, when the object area is associated by taking the user group as a unit, the user in the user group can specifically initiate an interactive operation through the corresponding interactive object to perform the object area association operation.

In the embodiment of the application, the interaction object maintained for each user may be obtained by the user by completing a related task specified by the marketing campaign, where the specified related task is, for example, a pull task, browsing a specified campaign page, a commodity page, or participating in a topic discussion, etc. In this embodiment, an upper limit of the number of times and a time range in which each user can complete the related task every day may be set, and of course, the number of times and the time may not be limited, and the user may execute the related task and obtain the interactive object indefinitely. In this embodiment of the application, implementation forms of the interactive object are not limited, and optionally, the interactive object may be a virtualized item that can support a user to initiate an interactive operation, such as a virtual dice, a virtual wheel, or a virtual random number drawing item.

In the embodiment of the present application, the interactive objects maintained for each user are independent, that is, each user corresponds to its own interactive object. In addition, users in the same user group can independently initiate interactive operation based on the corresponding interactive objects to perform the associated operation of the object areas, so that each user in the user group can be ensured to participate in the interaction. In addition, each user can flexibly select the object area needing to be associated according to the interactive object held by the user. Of course, the user may not select the object region to be associated by himself, but the service platform automatically selects the object region to be associated for the user. In an optional embodiment, the home terminal user selects an object area to be associated by himself, and specifically, the home terminal user may initiate a selection operation on the first interface for a plurality of object areas, where the selection operation may be a click, a double click, a mouse hover, a touch, a long press, and the like. In this embodiment, each object region has its own association status, and the association statuses of the object regions at different times are different. For any object area, it may be in a state of not being associated by any user group at a certain time, or in a state of being successfully associated by a first user group, or in a state of being successfully associated by other user groups. Wherein the object areas successfully associated by any user group are again associable by other user groups.

In this alternative embodiment, the user is allowed to select the object regions to be associated according to the following rules: 1. the user can select an object area which is not associated by any user group, can also select an object area which is successfully associated by the user group to which the user belongs, so as to reinforce the association state of the object area, and can also select an object area which is successfully associated by other user groups; 2. the object region selected by the user needs to be adjacent to the object region that has been successfully associated by the user group to which the user belongs, i.e. the object region selected by the user cannot span object regions that are not associated by any user group and cannot span object regions that have been successfully associated by other user groups. Based on this, under the condition that the home terminal user initiates the selection operation on the first interface, for the client program, the selected object area in the plurality of object areas can be determined in response to the selection operation initiated by the home terminal user on the first interface; and judging whether the selected object area is adjacent to the object area successfully associated by the first user group, and if so, determining that the home terminal user can associate the selected object area.

In the present embodiment, each user can independently request the associated object region. Each user independently requests the operation of associating the object area, and actually the user requests the user group to which the user belongs to associate the object area. In this embodiment, when a user group is requested to associate an object region, users in the user group may share an interactive object, and initiate at least one round of interactive operation based on the shared interactive object; correspondingly, the client program can respond to at least one round of interactive operation initiated by the user sharing interactive object in the user group, interactive resources can be generated in each round of interactive operation, the interactive resources generated by at least one round of interactive operation are accumulated, the interactive resources are resources required by the associated object area, and when the accumulated interactive resources meet set conditions, the user group and the object area are determined to be successfully associated.

In practical applications, a user may request to associate an object region individually in the same user group. If the object area selected by the home terminal user is adjacent to the object area successfully preempted by the first user group but not selected by other users in the first user group, it is described that the home terminal user individually requests to associate the first object area in the first user group. Taking as an example that only the home terminal user in the first user group requests to associate the first object area, in this embodiment, the home terminal user requesting to associate the first object area can share the interactive objects corresponding to other users in the user group to which the home terminal user belongs, that is, the client program can share the interactive objects of other users in the user group to the home terminal user, so that the home terminal user can independently initiate at least one round of interactive operation based on the interactive objects shared by other users and the interactive objects corresponding to the home terminal user; the client program responds to at least one round of interactive operation initiated by the home terminal user based on the interactive object shared by other users and the interactive object corresponding to the client program, acquires interactive resources generated by each round of interactive operation, accumulates the acquired interactive resources, and establishes an association relationship between the first object area and the first user group to which the home terminal user belongs when the accumulated interactive resources meet set conditions, so that the first object area is associated with the first user group to which the home terminal user belongs.

In this embodiment, other users who share the interactive object with the home terminal user are not limited, and a sharing manner of sharing the interactive object with the home terminal user is also not limited. For example, the client program may randomly select at least one user from the first user group, select a fixed number of interactive objects from the interactive objects corresponding to the selected at least one user, and share the selected fixed number of interactive objects to the home terminal user. Besides the mode of randomly selecting the users, other users who can share the interactive object for the home terminal user can be selected based on the position distance between the users, the similarity between the users and the like. In addition, the number of the shared interactive objects is not limited, and may be a fixed number, or may be flexibly set according to the number of the interactive objects held by the user sharing the interactive objects to the home terminal user, which is not limited.

It should be noted that, under the condition that the home terminal user separately requests to associate the first object region, the home terminal user may also separately initiate at least one round of interactive operation based on the interactive object corresponding to the home terminal user, the client program responds to the at least one round of interactive operation initiated by the home terminal user based on the interactive object corresponding to the home terminal user, accumulates interactive resources generated by the at least one round of interactive operation initiated by the home terminal user based on the interactive object corresponding to the home terminal user, and determines that the first object region is successfully associated with the first user group of the home terminal user when the accumulated interactive resources satisfy a set condition.

In practical application, in the same user group, a situation that a plurality of users request to associate the same object region may occur, in this case, in the embodiment of the present application, the plurality of users are allowed to share an interactive object owned by each other, and the plurality of users initiate an interactive operation based on a manner of sharing the interactive object to perform an association operation of the object region. Taking the first user group to which the home terminal user belongs as an example, under the condition that a plurality of users in the first user group request the operation of associating the first object region, the client program may accumulate the interactive resources generated by at least one round of interactive operation, where the at least one round of interactive operation is initiated by the plurality of users in the first user group requesting to associate the first object region based on the shared interactive object. The success probability of the user associated object area can be increased by means of interactive object sharing, more resources can be distributed to the user, the interest of the user in interaction is further enhanced, better interesting experience is brought to the user, more users are attracted to participate, and the flow and the viscosity of the user are effectively increased. Based on this, under the condition that the selected object area is judged to be adjacent to the object area successfully associated by the first user group, whether the object area selected by the local user is selected by other users in the first user group can be further judged, and if the selected object area is adjacent to the object area successfully associated by the first user group and is selected by other users in the first user group, the selected object area is taken as the first object area. The first object area is an object area in which a plurality of users including the home terminal user in the first user group can be associated by sharing the interactive object.

In an optional embodiment of the present application, in order to increase the interest of the interaction and the engagement of the user, the interactive object may be implemented as a consumption resource, that is, a specified number of interactive objects need to be consumed each time the user initiates an interactive operation based on the interactive object. Of course, in this embodiment, the number of interactive objects maintained for each user may be dynamically changed, a certain number of interactive objects may be consumed when the user initiates an interactive operation based on the interactive objects, and a certain number of interactive objects may be added after the user completes a related task specified by the marketing campaign. Of course, which specific related tasks to participate in is flexibly selected by the service platform according to the marketing target of the marketing campaign, which is not limited in the embodiment of the present application. It should be understood that the interactive object requires the user to complete the acquisition of the related tasks specified by the marketing campaign, further increasing the interaction between the user and the service platform, improving the participation degree of the user in the marketing campaign, and effectively increasing the user traffic and viscosity. In addition, the specified number of the interactive objects to be consumed for each interactive operation can be quantified according to actual needs, and the specified number is, for example, half, one or more. For example, a user may collect virtual dice required for participating in an interaction by doing a task, and when an interaction operation is initiated, one virtual dice may be consumed to initiate one interaction operation by triggering the interaction control on the first interface, that is, one virtual dice is only used for the user to initiate one interaction operation. For another example, by triggering the interactive control on the first interface, 1/2 virtual dice are consumed to initiate one interactive operation, that is, one virtual dice is available for the user to initiate two interactive operations. For another example, the user consumes two virtual dice to initiate an interactive operation by triggering the interactive control on the first interface, that is, the two virtual dice are available for the user to initiate an interactive operation. In the embodiment of the application, taking the first user group as an example, after the users in the first user group initiate at least one round of interactive operation based on the shared interactive object, the client program may respond to the at least one round of interactive operation and may accumulate the at least one round of interactive operation to generate the interactive resource. If the accumulated interactive resources do not satisfy the condition of successfully associating the first object region, in the case that the first user group still has available interactive objects, allowing the users in the first user group (where the users may be users who individually request to associate the first object region, or multiple users who simultaneously request to associate the first object region) to continue initiating a new round of interactive operation and generating new interactive resources until the accumulated interactive resources satisfy the condition of successfully associating the first object region, so as to achieve the purpose that the first user group successfully associates the first object region, or until all the interactive objects shared by the first user group are consumed.

In this embodiment of the application, any user in the first user group may initiate a request operation to request the first user group to associate with the first object area, and in addition, a plurality of users in the first user group may initiate the request operation simultaneously to request the first user group to associate with the first object area. Thus, in an alternative embodiment, in the case that a plurality of users in the first user group request operations for associating the first object area, one implementation procedure for accumulating interactive resources generated by at least one round of interactive operations is as follows: and accumulating the interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by a plurality of users based on the shared interactive object.

In the embodiment of the present application, the implementation form of the interactive resource is not limited. For example, the interactive resources may be quantified by the number of markup objects, which refers to virtual objects required for successful association of markup object regions by user groups. The implementation form of the marked object can be determined according to specific application requirements, and the marked object can be a virtual object such as a virtual soldier, a virtual candy or a virtual cat. Taking an interactive object as a virtual dice and a mark object reflecting interactive resources as a virtual soldier for example, a user can consume one virtual dice and generate interactive effect of shaking the dice by triggering interactive operation, and if the shaking of the dice may be any positive integer between 1 and 6, the mark object generated by shaking the virtual dice may be 1 virtual soldier, 2 virtual soldiers, 3 virtual soldiers, 4 virtual soldiers, 5 virtual soldiers or 6 virtual soldiers. Taking the example that the interactive object is a virtual turntable and the mark object is any number of virtual candies, a user can consume one virtual turntable and generate an interactive effect of the virtual turntable by triggering the interactive operation, and the mark object may be any number of virtual candies, such as 1 virtual candy, 2 virtual candies, 10 virtual candies, and the like. Taking the interactive object as a virtual random number-drawing prop and the mark object as any number of virtual cats as an example, the user triggers the virtual random number-drawing prop, can consume one random number-drawing prop and generate an interactive effect of random number-drawing, and the mark object can be any number of virtual cats, such as 1 virtual cat, 2 virtual cats, 5 virtual cats, etc.

In the case that the interactive resource is specifically implemented as the number of the mark objects generated by the interactive operation, the setting condition of whether the first object area can be successfully associated may be specifically implemented as: a minimum number of marker objects required to successfully associate the first object region. Based on this, in an optional implementation manner, one implementation process of accumulating the interactive resources generated by at least one round of interactive operation may be: responding to interactive operation initiated by a plurality of users based on a shared interactive object, and acquiring the number of mark objects generated by each user in each round of interactive operation as interactive resources; accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group; when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue initiating the interactive operation.

In some embodiments of the present application, in response to an interactive operation initiated by a plurality of users based on a shared interactive object, an implementation manner of obtaining the number of tagged objects generated by each user in each round of the interactive operation of the plurality of users may include, but is not limited to, the following manners:

mode 1: in the process that a plurality of users initiate interactive operation based on shared interactive resources, each user initiates interactive operation based on a corresponding interactive object, but interactive resources generated by the interactive operation initiated by each user based on the shared characteristics can be accumulated. For this way, in response to an interactive operation initiated by a plurality of users based on a shared interactive object, one implementation process for obtaining the number of tagged objects generated by each user in each round of interactive operation is as follows: responding each round of interactive operation initiated by each user, judging whether the allowance of the interactive object corresponding to the user is less than the designated amount, if the allowance of the interactive object corresponding to the user is less than the designated amount, indicating that the allowance of the interactive object maintained for the user is not enough to enable the user to initiate the round of interactive operation, forbidding the user to initiate the round of interactive operation, otherwise, indicating that the allowance of the interactive object maintained for the user is enough to enable the user to initiate the round of interactive operation, and allowing the user to initiate the round of interactive operation. The designated number refers to the number of the interactive objects that are required to be consumed by the user to initiate one interactive operation, and may be set according to the actual application requirements, for example, 1 number, 2 numbers, and the like.

For example, the first group of users has 5 users, each user has their own virtual dice independently, and each user can only shake their own virtual dice independently. In each round of interactive operation, when any user does not have the virtual dice, the user can not shake the virtual dice any more, but the user with the virtual dice can shake the virtual dice to continue to accumulate the target number corresponding to the virtual soldiers if the accumulated number of the virtual soldiers is still smaller than the required minimum number.

Mode 2: the interactive objects are shared by a plurality of users in a mode that the interactive objects corresponding to the plurality of users are equally divided, and each user independently initiates interactive operation based on the equally divided interactive objects. Based on this, one implementation process for acquiring the number of the tagged objects generated by each of the multiple users in each round of interactive operation in response to the interactive operation initiated by the multiple users based on the shared interactive object is as follows: equally dividing the interactive objects corresponding to the plurality of users, responding to each round of interactive operation initiated by each user, and judging whether the allowance of the interactive objects equally divided by the users is less than the specified amount; and if the allowance of the interactive objects uniformly distributed by the users is less than the specified amount, forbidding the users to initiate the current round of interactive operation, and otherwise, allowing the users to initiate the current round of interactive operation. The designated number refers to the number of the interactive objects that are required to be consumed by the user to initiate one interactive operation, and may be set according to the actual application requirements, for example, 1 number, 2 numbers, and the like.

The requirement means that the interactive resources of the users are equally divided, so that the interactive resources owned by the users are equivalent, each user has equivalent interactive opportunities, and the method is beneficial to prompting the users to execute tasks related to marketing activities as much as possible and collect more interactive resources.

For example, the first user group has 5 users, each user has its own virtual dice independently, and the virtual dice independently owned by each user are accumulated and divided as equally as possible to each user to realize that the number of virtual dice owned by each user is equivalent. The 5 users have 21 virtual dice in total, after the 21 virtual dice are equally divided, 4 users have 4 virtual dice respectively, and 1 user has 5 virtual dice. In each round of interactive operation, when any user does not have the virtual dice, the user can not shake the virtual dice any more, and certainly, the user still having the virtual dice can continue to initiate the interactive operation through the virtual dice.

Mode 3: the interactive object sharing method for multiple users is to put the interactive objects corresponding to multiple users into a shared resource pool, and each user applies for the required interactive object from the shared resource pool when needing to initiate interactive operation. Based on this, one implementation process for acquiring the number of the tagged objects generated by each of the multiple users in each round of interactive operation in response to the interactive operation initiated by the multiple users based on the shared interactive object is as follows: the method comprises the steps of putting interactive objects of a plurality of users into a shared resource pool, responding to each round of interactive operation initiated by each user, judging whether the allowance of the interactive objects in the shared resource pool is enough for the plurality of users to initiate the current round of interactive operation, if not, determining target users which can not initiate the current round of interactive operation in the plurality of users, and forbidding the target users to initiate the current round of interactive operation.

In the embodiment of the application, a certain number of interactive objects need to be consumed for performing the interactive operation, and when the balance of the interactive objects in the shared resource pool is not enough, a plurality of users all initiate the interactive operation, some of the users may be prohibited from initiating the interactive operation. For ease of understanding and distinction, a user who needs to be prohibited from initiating an interactive operation is referred to as a target user. When a target user which can not initiate the interactive operation is selected from a plurality of users, the selection can be carried out according to the number of the interactive objects which are contributed to the shared resource pool. For example, the less users that contribute to the interactive object, the greater the probability of being selected as the target user, i.e., the earlier the interactive operation is prohibited from being initiated.

In some embodiments of the present application, an implementation process of obtaining, in response to an interactive operation initiated by a plurality of users based on a shared interactive object, a number of tagged objects generated by each user in each round of the interactive operation is: for any user in the plurality of users, responding to the current round of interactive operation initiated by the user under the condition that the user is allowed to initiate the current round of interactive operation, and displaying a second interface, wherein the second interface displays an interactive dynamic effect matched with an interactive object consumed by the current round of interactive operation; and displaying the number of the mark objects generated by the interactive operation on a second interface in the display process or after the interactive action is finished.

For example, the interactive object is a virtual dice, the user touches the virtual dice, a game interface associated with the virtual dice is displayed, the virtual dice shakes on the game interface and plays the related virtual dice sound effect, and when the virtual dice does not shake any more, the number of virtual soldiers is displayed on the game interface.

For another example, the interactive object is a virtual dial, the user touches the virtual dial to display a game interface associated with the virtual dial, the virtual dial rotates on the game interface and plays a related sound effect, and when the virtual dial does not shake any more, the number of virtual candies is displayed on the game interface.

In an embodiment of the application, the minimum number of markup objects required to successfully associate a first object region is related to the current association state of the first object region. Taking the example of requesting the first user group to associate the first object area, specifically, if the first object area is not associated by any user group currently, the first preset number is used as the minimum number; if the first object area is currently associated with other user groups except the first user group, adding 1 to the number of the mark objects currently displayed on the first object area to be the minimum number; and if the first object area is currently associated by the first user group, taking the second preset number as the minimum number, wherein the second preset number is less than or equal to the first preset number.

It is noted that, taking the example of requesting the first user group to associate the first object area, in the case that the first object area is not currently associated by any user group, the first preset number is set according to the actual application requirement, for example, 1. This means that the first object area can be successfully associated as long as the users in the first user group generate 1 or more than 1 tagged object by interactive operation.

In the case where the first object region is currently associated with another user group other than the first user group, the number of the markup objects currently displayed on the first object region refers to the number of the markup objects used by the other user group to successfully associate the first object region, and the first user group requires at least one more markup object than the number of the markup objects used by the other user group to successfully associate the first object region. For example, if the first object area is currently successfully associated by other user groups and 5 markup objects are displayed on the first object area, the first user group needs to generate at least 6 markup objects to successfully associate the first object area. Specifically, for example, an enemy occupies a virtual parcel, 5 virtual soldiers are deployed on the virtual parcel, 6 virtual soldiers are required by one party to occupy the virtual parcel occupied by the enemy, and when one party successfully occupies the virtual parcel, the virtual parcel is associated with the other party.

In the case where the first object region is currently associated by the first user group, since the first object region has already been successfully associated by the first user group, then re-associating the first object region may be understood as increasing the number of tagged objects on the first object region to increase the difficulty of subsequent association of the first object region by other user groups, the more tagged objects on the first object region, the less easily the first object region is associated by other users, increasing the probability that the first user group associates the first object region for a long period of time. In this case, the first preset number is set according to the actual application requirement, and is 1, for example. Optionally, the second preset number is smaller than or equal to the first preset number, but is not limited thereto.

In the embodiment of the application, when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, the prompt information is output to prompt each user to continue initiating the interactive operation, and the target number corresponding to the mark objects is continuously accumulated until the target number is greater than or equal to the minimum number of the mark objects required for successfully associating the first object area. The prompt message is, for example, that the interactive operation needs to be continuously initiated to generate more tagged objects until the number of tagged objects is greater than or equal to the minimum number required for successfully associating the first object region. In the process, if the number of the interactive objects shared by the user is insufficient, prompt information indicating that the interactive objects are insufficient can be output to the user, so that the user is prompted to obtain more interactive objects by continuing to perform specified related tasks. Further, when the user acquires enough interactive objects and the interaction ending condition is not met, the user can continue to consume the interactive objects to initiate interactive operation. Optionally, in this embodiment of the application, the interactive operation may be divided into fields, and a start time and an end time of each field are set, so that the user only participates in the interaction between the start time and the end time of each field. Of course, the start time and the end time of different sessions may be the same or different. For example, if each day includes multiple interactive sessions, the start time and end time between different interactive sessions on each day are different; if each day includes an interactive session, the same start time and end time may be used for each day of the interactive session.

In some embodiments of the present application, when the accumulated interactive resources satisfy the setting condition, one implementation process of associating the first object region with the user group may be: in the case where the number of objects is greater than or equal to the minimum number, the target number of markup objects is displayed on the first object region, it is determined that the first object region is successfully associated by the user group, and the minimum number is changed to the target number plus 1.

Further alternatively, when the first object area is successfully associated with the first user group, the name of the first user group may be displayed on the first object area, or text information "successfully associated with the first user group" may be displayed on the first object area, or text information "already associated" may be displayed on the first object area, and at the same time, the character of the mark object displayed on the first object area is the character of the mark object of the first user group, and of course, how to highlight that the first object area is successfully associated with the first user group is not limited. In some embodiments of the present application, an object cache area corresponding to the first user group is further displayed on the first interface, and the target number of tagged objects are located in the object cache area; one implementation of displaying the target number of markup objects on the first object region is: planning a moving path from the object cache region to the first object region according to the topological relation of the plurality of object regions; the control target number of the mark objects move from the object buffer area to the first object area along the moving path.

In the embodiment of the present application, the topological relation of the plurality of object regions may reflect the relative position relation of the plurality of object regions, which object regions are adjacent and which object regions are not adjacent, and so on. Further, a movement path from the object cache region to the first object region may be planned in combination with the topological relation of the plurality of object regions and the association states of the plurality of object regions, where the other object regions on the movement path except the first object region are object regions already associated by the first user group.

In this embodiment, if the first object region is currently in a state associated with other user groups, after the control target number of markup objects start from the object cache region and move to the first object region along the moving path, the markup objects of the other user groups originally displayed on the first object region may be cleared, and an attack effect is displayed on the first object region, so as to further increase the interest of the interaction. In some embodiments of the present application, in a case where the first object region is successfully associated by the first user group, as the user interaction operation continues, the number of the target objects displayed on the first object region may change again, for example, other users in the first user group may associate the first object region again through the interaction operation, thereby increasing the number of the target objects displayed on the first object region. Then, after associating the first object region with the user group, at least one of the following operations is further included:

operation 1: when the number of the marked objects displayed on the first object area reaches the corresponding number range, dynamically changing the visual form of the marked objects; wherein different number ranges correspond to different visualization modalities. The number range of the embodiments of the present application may include a plurality.

Taking a marked object as a virtual soldier and an object area as a virtual parcel as an example, 1 virtual soldier can form 1 infantry, 5 infantries can form a soldier, and 5 soldiers can form a combat vehicle, so that when the number of the virtual soldiers on the virtual parcel meets the soldier requirement, the virtual soldiers are displayed on the virtual parcel in a soldier form; and when the number of the virtual soldiers on the virtual land block meets the requirements of the combat tank, displaying the virtual soldiers on the virtual land block in a combat tank form.

Operation 2: and displaying the execution dynamic effect of the mark objects for executing the task and the task objects on the first object area, wherein the visualized form of the task objects dynamically changes along with the change of the number of the mark objects.

In order to improve interactivity and interestingness, in this embodiment, after the first object area is successfully associated by the first user group, the dynamic effect of the mark object to execute the task may also be displayed. In addition, as the number of the marked objects increases, the task is completed continuously, and the form of the task object changes continuously and tends to be complete gradually.

Taking the example that the virtual soldier executes the building task in the virtual plot and the task object is the building, the dynamic effect of the building built by the virtual soldier can be displayed on the virtual plot, and the number of layers of the building is increased along with the increase of the virtual soldiers. For example, 10 virtual soldiers may build a 1-level monument, 100 virtual soldiers may build a 2-level monument, and 200 virtual soldiers may build a 3-level monument.

In the embodiment of the application, the resource allocation can be performed between at least two user groups according to the number of the object areas associated with the at least two user groups. The embodiment of the application does not limit the specific time of resource allocation, for example, the resource allocation time is entered after a plurality of user groups participate in a session of interactive activity, or the specific time of resource allocation is specifically set according to actual requirements at a certain specified time after the marketing activity associated with resource allocation is ended.

In an optional implementation manner, the resource allocation between at least two user groups according to the number of object regions associated with the at least two user groups specifically includes: allocating resources to be allocated to at least two user groups according to the number of object areas associated with the at least two user groups; and in each user group, distributing the resources distributed to the user group to the resource account of each user in the user group according to the number of the object areas successfully associated with each user in the user group.

In the embodiment of the present application, the form of the resource to be allocated is not limited. For example, in an alternative embodiment, the resource to be allocated may include, but is not limited to, various resource forms having use value, such as a cash red pack, a rebate red pack, coupons or vouchers. For any user group, the greater the number of object regions associated with that user group, the more resources that are allocated to that user group. Similarly, when resource allocation is performed in the same user group, the more users who have successfully associated the target area, the more resources are allocated. In addition, in each user group, the resources allocated to the user group may be allocated to the resource accounts of the users in the user group in an evenly-divided manner. No matter which resource allocation method in the group is adopted, the resources allocated to the users can be directly applied to marketing activities, and the commodity value can be directly offset or discounted when commodities are purchased. In another alternative embodiment, the resource to be allocated may be a form of resource without use value, for example, a virtual counter prop, and the resource allocated by the user is used to represent the number of resources with use value that the user can allocate. In actual use, the user needs to exchange the resource without use value allocated by the user with the resource with use value that can be used in the marketing campaign according to the set exchange time, and further cancel or discount the commodity value by using the exchanged resource with use value when purchasing commodities.

The resource allocation method provided by the embodiment of the application displays a plurality of object areas, the object areas are used for associating at least two user groups, users in the user groups can obtain interactive resources by providing interactive operation, the user groups are associated with the object areas based on the obtained interactive resources, the interactive operation is increased in the process of associating the user groups with the object areas, the interactivity is strong, the interestingness of associating the user groups with the object areas is improved, more users can be attracted to participate, and the user flow and the stickiness of a platform are effectively increased. Furthermore, on the basis of the association between the user groups and the object areas, the resource allocation can be carried out among the user groups according to the number of the object areas successfully associated with the user groups. By combining the interactive operation, the association of the user group and the object area and the resource allocation, the user can participate in the interactive operation and can allocate resources, and when the interactive operation brings better interesting experience to the user, the enthusiasm of the user in participation can be further increased by combining the resource allocation, more users are attracted to participate, and the user flow and the viscosity of the platform are effectively increased.

In order to better understand the resource allocation method provided in the embodiments of the present application, several scenario embodiments are described below.

Scenario example 1:

the e-commerce platform provides a play method for collecting 'the red packet of the candy distributor' to attract users to participate in the marketing campaign when the marketing campaign is developed.

1. Collection candy distributor

(1) The user can collect candy dispensers by means of "earning candy dispensers on task" and "pull-assist", each of which places restrictions on the number of candy dispensers available to the same user per day and the number of participation, particularly with respect to interactive interface specifications and interactive results. In the pull-assisting process, a sharer has an opportunity to obtain the candy dispensers, the same sharer and the sharee can only assist each other once a day, each user can only assist 6 friends at most every day, and the number of the candy dispensers obtained by the pull-assisting process is actually based on the page. The types of tasks that a user can participate in entering an activity page through an e-commerce APP are different, and the interactive interface description and the interactive result are used as the specific criteria.

(2) The user may unlock the pick-up opportunities for the shopping red envelope by continuously collecting candy dispensers, up to 10 times, with a different number of candy dispensers required each time.

2. Get the red packet

The shopping red packet unlocked through the candy distributor is a shopping red packet with random denomination, and particularly takes the display of the face of the red packet as the standard. The number of red packs is limited, and the same user unlocks 10 packs at most during the activity, wherein the first 9 packs can be directly viewed and used on a red pack coupon page after being manually picked up. The 10 th is a wish jackpot bonus, the user can not immediately get the reward, the reward needs to return to the activity page to participate in the unified lottery at the appointed date, the denomination of the jackpot bonus is random, and the highest denomination is 49999 yuan.

Scenario example 2:

when the e-commerce platform develops marketing activities, information that the users can obtain cash red packages by participating in occupied land games is pushed. The user enters the floor-based game interface from a marketing campaign page presented by the client program. And the user clicks the playing method detail control on the occupation game interface to obtain the occupation game playing method. The land occupation game playing method includes the steps of collecting virtual dices through task making, man pulling assistance and the like, shaking the virtual dices to randomly obtain a corresponding number of virtual soldiers, and using the virtual soldiers and other teams to conduct virtual land occupation competition, so that a to-be-exchanged red packet is obtained, and a user needs to exchange the to-be-exchanged red packet into a usable shopping red packet within a specified time of activity. The red packet to be exchanged is only used as a virtual counting prop in the process, has no actual cash or discount preferential value, cannot be transferred and cannot be presented, and has no any function except the interactive prop.

The allocation mode of the team to be redeemed for the red envelope can be as follows: and the team to be exchanged for the red envelope is distributed according to the expenditure proportion of each team member in the amount corresponding to the entrance ticket, and the remaining team to be exchanged for the red envelope amount is distributed according to the proportion of the virtual soldiers contributed by each team member during the competition.

The virtual parcel occupation mode is that lattices need to be occupied through virtual soldiers, the virtual soldiers are obtained by shaking virtual dices, users can collect the virtual dices in the modes of 'earning virtual dices by doing tasks' and 'pull assisting', and each mode has limits on the number of the virtual dices and the participation times of the same user which can be obtained every day. In the process of power assistance of the pull person, the sharer has an opportunity to obtain virtual dice, the same sharer and the sharee can only assist each other once a day, each user can only assist 6 friends at most every day, and the number of the virtual dice obtained by the power assistance of the pull person is actually based on the page.

Description of the play field:

(1) a preheating field: y1 month Z1 day 00:00: 00X Y1 month Z2 day 21:59:59, containing novice instruction and 5-course practice court. Wherein the novice teaches the instant settlement of the customs to be exchanged for the red envelope. The first course starts immediately after the novice teaching ends and settles to 22 o ' clock on the day (the first course finishes the novice teaching 21 o ' clock on the day and settles to 22 o ' clock on the next day). And in X year, Y1, Z1 days-Z2 days, starting the last 4 practice yards in turn at 09:00:00 every day, and settling accounts for 22 points on the current day. In the 5-field practice court, virtual soldiers are arranged in front of part of the virtual plots by the system, and the system automatically performs counter attack on the users in the competition process to seize the virtual plots occupied by the users. Each stage of the prize pool and the virtual soldier are actually required to arrange the difficulty activity page.

(2) And (3) actual battlefield: y1 month Z3 day 00:00:00 in X-year Y2 month Z4 day 21:59:59 in X-year, wherein 1-5 games are played in 2 teams and 6-14 games are played in 4 teams. During the actual battlefield, the system randomly matches other teams in the same gear according to the team to-be-exchanged red envelope amount at 9:00:00 every day, and starts the virtual soldiers in the current field to occupy the virtual parcel competition after deducting a certain team to-be-exchanged red envelope amount to serve as an entrance ticket of the actual battlefield. And (3) taking the competition time of 9:00: 00-21: 59:59 per day and the settlement time of the red envelope to be exchanged of 22:00: 00-8: 59:59 per day, and settling the number of the virtual land blocks occupied by the teams of the field according to the ratio to be exchanged of the red envelope prize pool. The money of the red envelope to be exchanged, which is taken as the admission entrance ticket, is not returned once being deducted. In actual battlefield activities, teams with different amounts of the red envelope to be exchanged participate in different times, and the denominations of the red envelope to be exchanged corresponding to the entrance tickets and the prize pools are different, specifically based on actual display of user activity pages.

(3) Due to the fact that the conditions of the users and the teams are constantly changed during activity participation, abnormal conditions such as empty wheeling or unsuccessful team matching in the playing method may occur, and the actual display of the activity pages of the users is used as the basis.

Description of team formation:

(1) inviting the team to form:

team organizing time: during X year Y1 month Z1 day 00:00: 00-X year Y1 month Z2 day, the team invitation can be started at any time as long as the team is not full, except 0-2 points per day; during Y1 month Z3 day 00:00: 00-Y2 month Z4 day X, the team is not full, the team invitation can be initiated only at 22 o 'clock-0 o' clock each day, and only the new people of the activity can be pulled to enter the team during 9 o 'clock-22 o' clock each day.

Team forming rule: each user can invite 4 people at most to form a team, after the team formation succeeds, the system gives a reward to the team leader for the team formation according to whether the team leader is invited for the first time, and the reward for the team formation is a virtual dice which can be used for extracting virtual soldiers to further occupy virtual plots. Each user can receive a maximum of 4 team leader rewards during the event, but only once by repeatedly pulling the same user into the team. After successful team formation, the red packet credit to be exchanged of the team members is combined into the whole red packet to be exchanged of the team members, and the red packet to be exchanged of the team members does not belong to any person temporarily before settlement is carried out on the red packet to be exchanged of the team members.

And thirdly, after successful team formation, the user can interact with the registered account of the teammates in the activity page through the registered account respectively.

(2) Exiting the team:

the queue quitting time is as follows: the team can retreat from 22 o 'clock to 0 o' clock every day during the period of Y1 o 'clock Z1 day X-Y2 o' clock Z4 day X. The upper limit of the queue quitting times of the users is 3 times every day, and the users cannot quit the queue after the upper limit is reached. Quit rule: after the user quits the team, the corresponding amount can be obtained from the to-be-exchanged red envelope of the team according to the contribution degree in proportion.

And D, red envelope specification of the red envelope to be redeemed and the activity red envelope:

1. redeemable period: y2 month Z5 day 7:00:00 in X-year Y2 month Z6 day 21:59:59 in X-year;

2. the conversion method comprises the following steps: the user must log in the E-commerce APP in the exchangeable time interval, enter the activity main page, and actively exchange the red envelope amount to be exchanged displayed by the current activity account into the activity red envelope with the same denomination at one time. And if the red packet to be redeemed is not redeemed after the expiration, the red packet to be redeemed is invalid, and the user is considered to give up the redemption qualification actively.

Active red envelope usage rules:

the activity red envelope obtained by the user in the activity is actually a voucher for which the user can enjoy discount benefits of reducing the red envelope denomination when shopping. The activity red envelope is only used in X year Y1 month Z1 day 00:00:00 to X year Y2 month Z6 day 23:59:59, and is not used as a waste after the expiration. The movable red envelope is only used when a specified e-commerce platform purchases physical goods. If the refund happens to the order using the movable red packet, the refund amount and the refund denomination of the red packet are based on the information of a refund page of a consumer, the red packet returned from Y1 month Z1 in X year to Y2 month Z6 in X year is only used before Y2 month Z6 in X year 23:59:59, and the red packet is overdue and invalid; the red envelope returned after Y2 month Z7 day 00:00:00 in X can still be used before Y3 month Z8 day 23:59:59 in X year, and is overdue. The user obtains the activity red envelope, and can view the activity red envelope through the personal account number of the E-commerce APP. Wherein X represents the same year, Y1 represents the same month, Y2 represents the same month, and Y2 represents a month greater than the month represented by Y1; Z1-Z8 represent different dates, respectively, and the dates represented by Z1-Z8 are gradually increased.

The floor game is described in detail below:

the virtual soldier can be used for occupying an enemy plot, a blank plot or a defense plot. In addition, the user can select a mode of grouping or not grouping to play the game. If the user selects the mode of not grouping, the member of the my party only has one user, and if the user selects the mode of grouping, the member of the my party comprises all the users in the group.

Taking the game interface shown in fig. 2 as an example, my party obtains several virtual dice by doing tasks required by the marketing campaign, and each of the virtual dice may be shaken one or more times. And shaking the virtual dice once to generate a corresponding number of virtual soldiers, and caching the virtual soldiers into the big book camp of the local. The local can choose to take the enemy land or the blank land, and also can choose to defend the local.

Aiming at the playing method of occupying the enemy plot, the requirement of the number of people occupying the enemy plot is that the number of virtual soldiers of one party is larger than that of virtual soldiers which are dispatched by the enemy on the enemy plot for defending. When the number of the virtual soldiers does not meet the number demand, caching the virtual soldiers in the local camp, and continuously shaking the virtual dice to cache more virtual soldiers in the local camp until the number demand is met. When the number of virtual soldiers cached in the local camp meets the number demand, all the virtual soldiers can be dispatched at one time, the virtual soldiers are moved to an enemy plot from the local camp, the attack effect is played, after the enemy plot is occupied, the virtual soldiers of the original enemy are emptied from the occupied plot, the virtual soldiers of the local camp on the occupied plot, and the number of the defending persons is the number of the dispatched virtual soldiers. In addition, after the number of virtual soldiers reaches a certain number, soldier images can be combined and upgraded, for example, 1 person of infantry, 5 infantry are combined into 1 soldier, and 5 soldiers are combined into 1 combat vehicle.

Example 1: the target enemy plot is 5 soldiers, the first time, namely, the first time, the third time, the fourth time, the fifth time, the sixth time, the fifth time, the sixth time, the fifth time, the sixth time, the fifth time, the sixth time, the sixth, the fifth time, the sixth. After the soldier is occupied, the number of defensive people of one party is 9, and 5 virtual soldiers of the enemy disappear.

Example 2: if 3 soldiers exist in the enemy plot A and 6 people exist in the enemy plot B, the enemy plot A is automatically selected as the target, and 8 virtual soldiers of the enemy still go to occupy the enemy plot A but not the enemy plot B after the enemy is shaken for the first time and the virtual dice for the second time to throw 2 points.

Aiming at the playing method for occupying the blank plot, at least 1 virtual soldier is needed to occupy.

Aiming at the playing method of the defense local plot, after the virtual dice are shaken each time, corresponding virtual soldiers can be dispatched from the capital camp to the local plot for defense immediately. After entering the local area, the virtual soldier can enter the building of the local area. The appearance of the building of the local area is upgraded along with the increase of the number of the defended virtual soldiers, for example, 5 defended virtual soldiers display a floor on the local area; 10 defending virtual soldiers display second floor on the local area; three floors are displayed on 20 defending virtual soldiers in the local area; four floors are displayed on the local area of 50 defending virtual soldiers; and five floors and the like are displayed on the local area of 100 defending virtual soldiers.

It should be noted that the execution subjects of the steps of the methods provided in the above embodiments may be the same device, or different devices may be used as the execution subjects of the methods. For example, the execution subjects of steps 101 to 103 may be device a; for another example, the execution subject of steps 101 and 102 may be device a, and the execution subject of step 103 may be device B; and so on.

In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 101, 102, etc., are merely used for distinguishing different operations, and the sequence numbers do not represent any execution order per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

From the perspective of data processing, the embodiment of the application further provides a data processing method. Referring to fig. 3, the data processing method may include the steps of:

301. a plurality of object regions for associating at least two user groups is presented.

In the embodiment of the present application, a plurality of object regions are displayed in the graphical user interface, and how to display the plurality of object regions may refer to the description of the foregoing embodiment, which is not described herein again.

302. And providing interactive operation to determine interactive resources acquired by users of each of at least two user groups.

303. And determining the object area associated with each user group based on the interactive resources acquired by the users in each user group.

Further, the method further comprises: and performing resource allocation among the user groups according to the object areas related to the user groups. Specifically, the resource allocation can be performed between user groups according to the number of target areas associated with the user groups. How to allocate resources can be referred to the description of the foregoing embodiments, and will not be described herein.

In this embodiment of the present application, the interactive operation may be initiated based on the interactive object, and then, in an optional implementation, an implementation process of providing the interactive operation to determine the interactive resource acquired by the user of each of the at least two user groups may be: and aiming at any user group, responding to the operation of associating the first object area requested by the users in the user group, providing at least one round of interactive operation based on the interactive object maintained by the users in the user group, and acquiring interactive resources generated by the at least one round of interactive operation.

Further optionally, the operation of associating the first object area in response to a user request in the user group, providing at least one round of interactive operation based on an interactive object maintained for the user in the user group, and acquiring an interactive resource generated by the at least one round of interactive operation includes: and under the condition that a plurality of users in the user group request to be associated with the first object area, responding to at least one round of interactive operation initiated by the plurality of users based on the shared interactive object, and accumulating interactive resources generated by at least one round of interactive operation.

Further optionally, accumulating the interactive resources generated by at least one round of interactive operations includes: responding to interactive operation initiated by a plurality of users based on a shared interactive object, and acquiring the number of mark objects generated by each user in each round of interactive operation as interactive resources; accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group; when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue initiating the interactive operation.

Further optionally, the obtaining, in response to an interactive operation initiated by the multiple users based on the shared interactive object, a number of tagged objects generated by each of the multiple users in each round of the interactive operation includes:

responding each round of interactive operation initiated by each user, if the allowance of the interactive objects corresponding to the user is less than the specified amount, forbidding the user to initiate the current round of interactive operation, and otherwise, allowing the user to initiate the current round of interactive operation;

or,

equally dividing the interactive objects corresponding to a plurality of users, responding to each round of interactive operation initiated by each user, if the allowance of the interactive objects equally divided by the users is less than the specified amount, forbidding the users to initiate the current round of interactive operation, and otherwise, allowing the users to initiate the current round of interactive operation;

or,

the method comprises the steps of putting interactive objects of a plurality of users into a shared resource pool, responding to each round of interactive operation initiated by each user, judging whether the allowance of the interactive objects in the shared resource pool is enough for the plurality of users to initiate the current round of interactive operation, if not, determining target users which can not initiate the current round of interactive operation in the plurality of users, and forbidding the target users to initiate the current round of interactive operation.

Further optionally, the obtaining, in response to an interactive operation initiated by the multiple users based on the shared interactive object, a number of tagged objects generated by each of the multiple users in each round of the interactive operation includes: for any user in the plurality of users, responding to the current round of interactive operation initiated by the user under the condition that the user is allowed to initiate the current round of interactive operation, and displaying a second interface, wherein the second interface displays an interactive dynamic effect matched with an interactive object consumed by the current round of interactive operation; and displaying the number of the mark objects generated by the interactive operation on a second interface in the display process or after the interactive action is finished.

Further optionally, determining the object region associated with each user group based on the interactive resources acquired by the users in each user group includes: for any user group, in the case of requesting the user group to associate a first object area, associating the first object area with the user group when the accumulated interactive resources meet the requirements:

further optionally, when the accumulated interactive resources meet the requirement, associating the first object region with the user group includes:

in the case where the number of objects is greater than or equal to the minimum number, the target number of markup objects is displayed on the first object region, it is determined that the first object region is successfully associated by the user group, and the minimum number is changed to the target number plus 1.

Further optionally, the method further includes: if the first object area is not associated by any user group currently, taking the first preset number as the minimum number; if the first object area is currently associated with other user groups except the user group, adding 1 to the number of the mark objects currently displayed on the first object area to be the minimum number; and if the first object area is currently associated by the user group, taking the second preset number as the minimum number, wherein the second preset number is less than or equal to the first preset number.

Further optionally, after associating the first object region with the user group, at least one of the following operations is further included:

when the number of the marked objects displayed on the first object area reaches the corresponding number range, dynamically changing the visual form of the marked objects; wherein, different quantity ranges correspond to different visualization forms; and displaying the execution dynamic effect of the mark objects for executing the task and the task objects on the first object area, wherein the visualized form of the task objects dynamically changes along with the change of the number of the mark objects.

According to the data processing method provided by the embodiment of the application, a plurality of object areas are displayed and used for associating at least two user groups; providing interactive operation to determine interactive resources acquired by users of each of at least two user groups; and determining the object area associated with each user group based on the interactive resources acquired by the users in each user group. Therefore, the user group and the users are associated with the object areas based on the interactive resources obtained by the interactive operation, so that any user can join in the user group and participate in associating the plurality of object areas through the interactive operation.

Fig. 4 is a schematic structural diagram of a resource allocation apparatus according to an exemplary embodiment of the present application. As shown in fig. 4, the apparatus may include:

a display module 41, configured to display a first interface including a plurality of object regions, where the plurality of object regions are used to associate at least two user groups, and maintain, for users in each user group, an interactive object required for associating the object regions;

the processing module 42 is configured to, for any user group, accumulate, in a case where the user group is requested to associate the first object region, an interactive resource generated by at least one round of interactive operation, where the at least one round of interactive operation is initiated by the user in the user group based on the shared interactive object, and associate, when the accumulated interactive resource meets a requirement, the first object region with the user group;

the processing module 42 is further configured to allocate resources between at least two user groups according to the number of object areas associated with the at least two user groups.

Further optionally, the processing module 42 is specifically configured to, when requesting that the user group associate with the first object region and accumulating the interactive resources generated by at least one round of interactive operation: and under the condition that a plurality of users in the user group request the operation of associating the first object area, accumulating the interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by the plurality of users based on the shared interactive object.

Further optionally, when the processing module 42 accumulates the interactive resources generated by at least one round of interactive operation, it is specifically configured to:

responding to interactive operation initiated by a plurality of users based on a shared interactive object, and acquiring the number of mark objects generated by each user in each round of interactive operation as interactive resources; accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group; when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue initiating the interactive operation.

Further optionally, when the processing module 42 responds to an interactive operation initiated by a plurality of users based on a shared interactive object and obtains the number of tagged objects generated by each user in each round of interactive operation, the processing module is specifically configured to:

or,

for any user in the plurality of users, responding to the current round of interactive operation initiated by the user under the condition that the user is allowed to initiate the current round of interactive operation, and displaying a second interface, wherein the second interface displays an interactive dynamic effect matched with an interactive object consumed by the current round of interactive operation; and displaying the number of the mark objects generated by the interactive operation on a second interface in the display process or after the interactive action is finished.

Further optionally, when the accumulated interaction resources meet the requirement, the processing module 42 is specifically configured to, when associating the first object region with the user group:

Further optionally, the processing module 42 is further configured to:

if the first object area is not associated by any user group currently, taking the first preset number as the minimum number; if the first object area is currently associated with other user groups except the user group, adding 1 to the number of the mark objects currently displayed on the first object area to be the minimum number; and if the first object area is currently associated by the user group, taking the second preset number as the minimum number, wherein the second preset number is less than or equal to the first preset number.

Further optionally, the processing module 42 is further configured to, after associating the first object region with the user group, perform at least one of the following operations:

The resource allocation apparatus in fig. 4 may execute the resource allocation method in the embodiment shown in fig. 1, and the implementation principle and the technical effect are not described again. The specific manner in which each module and unit of the resource allocation apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the resource allocation method, and will not be described in detail here.

From the data processing perspective, the present embodiment also provides a data processing apparatus, which has the same structure as the resource allocation apparatus of fig. 4, but the processing logic is not through. Specifically, the data processing device may include a display module and a processing module. The display module is used for displaying a plurality of object areas, and the object areas are used for associating at least two user groups;

the processing module is used for providing interactive operation so as to determine interactive resources acquired by users of each of at least two user groups; and the processing module is also used for determining the object area associated with each user group based on the interactive resources acquired by the users in each user group.

Further optionally, the processing module is further configured to:

and performing resource allocation among the user groups according to the object areas related to the user groups.

Further optionally, the processing module provides an interactive operation to determine an interactive resource acquired by a user of each of the at least two user groups, and is specifically configured to:

and aiming at any user group, responding to the operation of associating the first object area requested by the users in the user group, providing at least one round of interactive operation based on the interactive object maintained by the users in the user group, and acquiring interactive resources generated by the at least one round of interactive operation.

Further optionally, the processing module responds to an operation of requesting to associate the first object region by the user in the user group, provides at least one round of interactive operation based on an interactive object maintained for the user in the user group, and is specifically configured to, when acquiring an interactive resource generated by the at least one round of interactive operation:

and under the condition that a plurality of users in the user group request to be associated with the first object area, responding to at least one round of interactive operation initiated by the plurality of users based on the shared interactive object, and accumulating interactive resources generated by at least one round of interactive operation.

Further optionally, when the processing module accumulates the interactive resources generated by at least one round of interactive operation, the processing module is specifically configured to: responding to interactive operation initiated by a plurality of users based on a shared interactive object, and acquiring the number of mark objects generated by each user in each round of interactive operation as interactive resources; accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group; when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue initiating the interactive operation.

Further optionally, when the processing module responds to an interactive operation initiated by a plurality of users based on the shared interactive object and obtains the number of the tagged objects generated by each user in each round of interactive operation, the processing module is specifically configured to:

or,

Further optionally, when the processing module determines the object region associated with each user group based on the interactive resources acquired by the users in each user group, the processing module is specifically configured to:

for any user group, in the case of requesting the user group to associate a first object area, associating the first object area with the user group when the accumulated interactive resources meet the requirements:

further optionally, when the accumulated interactive resources meet the requirement and the first object area is associated with the user group, the processing module is specifically configured to:

Further optionally, the processing module is further configured to:

Further optionally, the processing module, after associating the first object region with the user group, further performs at least one of:

when the number of the marked objects displayed on the first object area reaches the corresponding number range, dynamically changing the visual form of the marked objects; wherein, different quantity ranges correspond to different visualization forms;

and displaying the execution dynamic effect of the mark objects for executing the task and the task objects on the first object area, wherein the visualized form of the task objects dynamically changes along with the change of the number of the mark objects.

An embodiment of the present application further provides a terminal device, as shown in fig. 5, where the terminal device may include: memory 51, processor 52 and display component 53.

The memory 51 is used to store computer programs and may be configured to store other various data to support operations on the computing platform. Examples of such data include instructions for any application or method operating on the computing platform, contact data, phonebook data, messages, pictures, videos, and so forth.

The memory may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

A processor 52 coupled to the memory 51 for executing the computer program in the memory 51 for:

displaying, by the display component 53, a first interface comprising a plurality of object regions for associating at least two user groups, the interactive objects required to associate the object regions being maintained for users in each user group;

for any user group, under the condition that the user group is requested to be associated with the first object area, accumulating interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by the users in the user group based on a shared interactive object, and associating the first object area with the user group when the accumulated interactive resources meet the requirement;

and according to the number of the object areas related to the at least two user groups, carrying out resource allocation between the at least two user groups.

Further optionally, when the processor 52 requests the user group to associate the first object area, and when the interactive resources generated by at least one round of interactive operation are accumulated, the processor is specifically configured to:

and under the condition that a plurality of users in the user group request the operation of associating the first object area, accumulating the interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by the plurality of users based on the shared interactive object.

Further optionally, when the processor 52 accumulates the interactive resources generated by at least one round of interactive operations, it is specifically configured to:

Further optionally, when the processor 52 responds to an interactive operation initiated by a plurality of users based on a shared interactive object and obtains the number of tagged objects generated by each user in each round of interactive operation, the processor is specifically configured to:

or,

Further optionally, when the accumulated interaction resources meet the requirement, the processor 52 is specifically configured to:

Further optionally, the processor 52 is further configured to:

Further optionally, the processor 52, after associating the first object region with the user group, is further configured to perform at least one of:

Further, as shown in fig. 5, the terminal device further includes: communication components 54, power components 55, audio components 56, and the like. Only some of the components are schematically shown in fig. 5, which does not mean that the terminal device includes only the components shown in fig. 5, and in addition, the components within the dashed box in fig. 5 are optional components, not essential components.

The embodiment of the present application further provides a terminal device, where the structure of the terminal device is the same as that of the terminal device shown in fig. 5, but the processing logic is different. Specifically, the terminal device may include: a memory, a processor, and a display component.

The memory is used for storing computer programs and can be configured to store other various data to support operations on the computing platform. Examples of such data include instructions for any application or method operating on the computing platform, contact data, phonebook data, messages, pictures, videos, and so forth.

A processor coupled with the memory for executing the computer program in the memory for:

displaying a plurality of object regions through a display component, the plurality of object regions being used for associating at least two user groups;

providing interactive operation to determine interactive resources acquired by users of each of at least two user groups;

and determining the object area associated with each user group based on the interactive resources acquired by the users in each user group.

Further optionally, the processor is further configured to:

Further optionally, the processor provides an interactive operation to determine an interactive resource acquired by a user of each of the at least two user groups, and is specifically configured to:

Further optionally, the processor responds to an operation of requesting to associate the first object region from the user in the user group, provides at least one round of interactive operation based on an interactive object maintained for the user in the user group, and when acquiring an interactive resource generated by the at least one round of interactive operation, is specifically configured to:

Further optionally, when the processor accumulates the interactive resources generated by at least one round of interactive operation, the processor is specifically configured to: responding to interactive operation initiated by a plurality of users based on a shared interactive object, and acquiring the number of mark objects generated by each user in each round of interactive operation as interactive resources; accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group; when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue initiating the interactive operation.

Further optionally, when the processor responds to an interactive operation initiated by the multiple users based on the shared interactive object and obtains the number of the tagged objects generated by each user in each round of the interactive operation, the processor is specifically configured to:

or,

Further optionally, when the processor determines the object region associated with each user group based on the interactive resources acquired by the users in each user group, the processor is specifically configured to:

and for any user group, in the case of requesting the user group to associate the first object area, associating the first object area with the user group when the accumulated interactive resources meet the requirements.

Further optionally, when the accumulated interaction resources meet the requirement, and the processor associates the first object region with the user group, the processor is specifically configured to:

Further optionally, the processor is further configured to:

Further optionally, the processor, after associating the first object region with the user group, further performs at least one of:

Accordingly, the present application further provides a computer-readable storage medium storing a computer program, where the computer program can implement the steps that can be executed by the terminal device in the foregoing method embodiments when executed.

Accordingly, the present application also provides a computer program product, which includes a computer program/instruction, and when the computer program/instruction is executed by a processor, the processor is enabled to implement the steps that can be executed by the terminal device in the foregoing method embodiments.

The communication component of fig. 5 described above is configured to facilitate communication between the device in which the communication component is located and other devices in a wired or wireless manner. The device where the communication component is located can access a wireless network based on a communication standard, such as WiFi, a mobile communication network such as 2G, 3G, 5G/LTE, 5G, or the like, or a combination thereof. In an exemplary embodiment, the communication component receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

The display assembly of fig. 5 described above includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.

The power supply assembly of fig. 5 described above provides power to the various components of the device in which the power supply assembly is located. The power components may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device in which the power component is located.

The audio component of fig. 5 described above may be configured to output and/or input an audio signal. For example, the audio component includes a Microphone (MIC) configured to receive an external audio signal when the device in which the audio component is located is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in a memory or transmitted via a communication component. In some embodiments, the audio assembly further comprises a speaker for outputting audio signals.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.

The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method for resource allocation, comprising:

displaying a first interface comprising a plurality of object regions, the plurality of object regions being used for associating at least two user groups, maintaining for users in each user group an interactive object required for associating the object regions;

for any user group, under the condition that the user group is requested to be associated with a first object area, accumulating interactive resources generated by at least one round of interactive operation, wherein the at least one round of interactive operation is initiated by the users in the user group based on a shared interactive object, and when the accumulated interactive resources meet the requirement, associating the first object area with the user group;

2. The method of claim 1, wherein accumulating interactive resources resulting from at least one round of interactive operations in case of requesting the user group to associate with the first object region comprises:

3. The method of claim 2, wherein accumulating interactive resources generated by at least one interactive operation comprises:

responding to the interactive operation initiated by the multiple users based on the shared interactive object, and acquiring the number of the mark objects generated by each user in each round of interactive operation as interactive resources;

accumulating the quantity of the mark objects generated by each user in each round of interactive operation to obtain a target quantity, wherein the mark objects are objects required for marking the successful association of the first object area by the user group;

and when the target number is less than the minimum number of the mark objects required for successfully associating the first object area, outputting prompt information to prompt each user to continue to initiate interactive operation.

4. The method of claim 3, wherein obtaining the number of tagged objects generated by each of the plurality of users in each round of interaction in response to interaction initiated by the plurality of users based on the shared interaction object comprises:

or,

equally dividing the interactive objects corresponding to the plurality of users, responding to each round of interactive operation initiated by each user, if the allowance of the interactive objects equally divided by the users is less than the specified amount, forbidding the users to initiate the current round of interactive operation, and otherwise, allowing the users to initiate the current round of interactive operation;

or,

and placing the interactive objects of the plurality of users into a shared resource pool, responding to each round of interactive operation initiated by each user, judging whether the allowance of the interactive objects in the shared resource pool is enough for the plurality of users to initiate the current round of interactive operation, if not, determining a target user which cannot initiate the current round of interactive operation in the plurality of users, and forbidding the target user to initiate the current round of interactive operation.

5. The method of claim 4, wherein obtaining the number of tagged objects generated by each of the plurality of users in each round of interaction in response to interaction initiated by the plurality of users based on the shared interaction object comprises:

for any user in the plurality of users, under the condition that the user is allowed to initiate the current round of interactive operation, responding to the current round of interactive operation initiated by the user, and displaying a second interface, wherein the second interface displays an interactive dynamic effect matched with an interactive object consumed by the current round of interactive operation; and displaying the number of the mark objects generated by the interactive operation on the second interface in the display process or after the display process of the interactive action is finished.

6. The method of any of claims 3-5, wherein associating the first object region with the user group when accumulated interaction resources meet a requirement comprises:

in the case where the target number is greater than or equal to the minimum number, displaying the target number of mark objects on the first object region, determining that the first object region is successfully associated by the user group, and changing the minimum number to the target number plus 1.

7. The method according to any one of claims 3-5, further comprising:

if the first object area is not associated by any user group currently, taking a first preset number as the minimum number;

if the first object area is currently associated with other user groups except the user group, adding 1 to the number of the mark objects currently displayed on the first object area to be used as the minimum number;

and if the first object area is currently associated by the user group, taking a second preset number as the minimum number, wherein the second preset number is less than or equal to the first preset number.

8. The method according to any of claims 3-5, further comprising, after associating the first object region with the user group, at least one of:

when the number of the mark objects displayed on the first object area reaches a corresponding number range, dynamically changing the visualization form of the mark objects; wherein, different quantity ranges correspond to different visualization forms;

and displaying the execution dynamic effect of the mark objects for executing the task and the task objects on the first object area, wherein the visual form of the task objects dynamically changes along with the change of the number of the mark objects.

9. A data processing method, comprising:

presenting a plurality of object regions for associating at least two user groups;

providing interactive operation to determine interactive resources acquired by users of each of the at least two user groups;

10. The method of claim 9, further comprising:

11. The method according to claim 9 or 10, wherein providing an interactive operation to determine the interactive resources acquired by the users of each of the at least two user groups comprises:

and aiming at any user group, responding to the operation of associating the first object area requested by the users in the user group, providing at least one round of interactive operation based on the interactive objects maintained for the users in the user group, and acquiring interactive resources generated by the at least one round of interactive operation.

12. The method of claim 11, wherein providing at least one interactive operation based on the interactive objects maintained for the users in the user group in response to the user requesting the operation of associating the first object region in the user group, and obtaining the interactive resources generated by the at least one interactive operation comprises:

and under the condition that a plurality of users in the user group request to be associated with the first object area, responding to at least one round of interactive operation initiated by the plurality of users based on the shared interactive object, and accumulating interactive resources generated by the at least one round of interactive operation.

13. A terminal device, comprising: a memory, a processor, and a display component;

the memory for storing a computer program; the processor is coupled to the memory for executing the computer program for implementing the steps in the method of any of claims 1-12.

14. A computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 12.