CN107369042A - A kind of method, storage medium, server and system by sharing bicycle advertisement - Google Patents
A kind of method, storage medium, server and system by sharing bicycle advertisement Download PDFInfo
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- CN107369042A CN107369042A CN201710573045.1A CN201710573045A CN107369042A CN 107369042 A CN107369042 A CN 107369042A CN 201710573045 A CN201710573045 A CN 201710573045A CN 107369042 A CN107369042 A CN 107369042A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of method by sharing bicycle advertisement, including：Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, user interacts with advertising message, and provides the interaction comprising information of riding and complete information；Wherein, the information of riding obtains in ride；Obtain the interaction and complete information, and send and reward to user.Incentive mechanism of this method based on authentication information, can expand the channel of advertisement promotion, and improve the efficiency of advertizing.Present invention also offers the storage medium corresponding with this method, server and system.
Description
Technical field
The present invention relates to technical field of advertisement, it is more particularly to a kind of by share bicycle advertisement method, storage be situated between
Matter, server and system.
Background technology
Traditional advertisement promotion channel mainly includes TV, newspaper, website, the electronic display of setting in public places
Deng.These ways of promotion mainly pay certain ad distribution to distributor from advertiser or advertising company and taken, distributor's
Media platform promulgating advertisement, to show consumer.One of subject matter of this advertisement promotion mode is can not to determine extensively
Accuse whether information is effectively communicated to consumer.For example, may play many advertisements in TV programme, consumer is watching
After complete program, notice may disperse, and can not pay attention to the content in advertisement.In another example in the media such as newspaper, portal website,
Many advertisements may be shown on the page, consumer is in order to take a glance at the newspaper, the main contents of portal website when, page can be ignored intentionally
Advertisement on face.Consumer can be seen as a kind of waste of advertising resource this ignoring in notice.
In addition, with the development of Internet technology, contemporary advertisement has been unsatisfactory for the one way propagation to consumer, and
Being desirable to can be with consumer interaction.With the development from media, mobile Internet transaction platform, many trade companies wish consumer
The platform of oneself can be paid close attention to by advertisement.For example, some personal and trade companies wish to incite somebody to action oneself by social software (such as wechat)
Oneself social software account is pushed to target consumer as a part for advertising message, and it is desirable that obtains its concern and subscribe to.
The also developer of some application programs or operator, it is desirable to one using oneself application program download link as advertising message
Divide and be pushed to user, and obtain effective download and customer flow.Traditional advertisement promotion channel is due to lacking interactivity, very
Difficulty meets above-mentioned advertizing demand.On the other hand, although such as wechat social networking application program has certain interactivity,
Still it is difficult to the notice for obtaining advertising objective audient, advertizing efficiency is reduced, in addition, the communication channel that efficiency is low
Waste data resource (such as data traffic).
Meanwhile with the rise of shared bicycle, ride shared bicycle progress medium or short range commuting and have become more and more consumption
The selection of person.Also Just because of this, the APP of shared bicycle can be all installed in the mobile phone of most of consumer.At present, share single
The APP of car function is more single, is ridden the record of route nothing more than charging, the access of shared bicycle and user is supplemented with money.By
It is but more single in the APP of the shared bicycle big function of installation amount, therefore also great commercial value excavated space.
Content of the invention content
It is an object of the invention to provide a kind of by sharing the method for bicycle advertisement, storage medium, server and being
System, using shared bicycle as subproblem present in carrier solution correlation technique.
To achieve these goals, the present invention provides a kind of method by sharing bicycle advertisement, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, make
User interacts with advertising message, and provides the interaction comprising information of riding and complete information；Wherein, the information of riding was being ridden
Obtained in journey；
Obtain the interaction and complete information, and send and reward to user.
Preferably, the user interacted with advertising message including：
User enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
Preferably, the user interacted with advertising message including：
User subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
Preferably, the user interacted with advertising message including：
User is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Preferably, to before user's terminal advertisement information of the shared bicycle, methods described also includes：
Determine the target group that the user is the transmitting advertisement information；
Wherein it is determined that the user for one kind in method and the following factor of the target group of the transmitting advertisement information or
Several combinations are associated：
User's personal information；
User rides the geographical location information of route starting point and/or terminal.
Preferably, the personal information of the user is obtained by server-side database, and user start with extensively
It is submitted before accusing information exchange, so as to the advertising message for pushing target group to user and user's personal information matches.
Preferably, the user rides the starting point of route and the geographical location information of terminal used by user
The positioning function of terminal obtains, and is submitted before user starts interact with advertising message, and server end is described in receive
Facilities information after geographical location information described in automatically retrieval around geographical location information, to be ridden to user push consumer
The walking along the street line starting point advertising message related to terminal peripheral facilities.
Preferably, information is completed in the interaction provided comprising personal verification information includes：
The user's personal information information and user that server end obtains are ridden route geographical location information, as individual
Authentication information, information is completed to generate interaction according to personal verification information.
Preferably, information is completed in the interaction provided comprising personal verification information also includes：
Submit user and advertising message to complete the proof information interacted, so as to according to the personal verification information with
Prove that information is completed in information generation interaction.
Preferably, the reward is associated with one or more of combinations in following factor：
The distance of riding of user；
The duration of riding of user；
The start position and/or final position that user rides.
Preferably, the interaction is completed into information as in advertiser, advertisement tissue, shared bicycle management platform at least two
The foundation of square distribution of interests.
On the other hand, the invention provides a kind of storage medium, wherein the program that can be executed by processor is stored with, institute
Following steps can be realized when stating program operation：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, make
User interacts with advertising message, and provides the interaction comprising information of riding and complete information；Wherein, the information of riding was being ridden
Obtained in journey；
Obtain the interaction and complete information, and send and reward to user.
Preferably, the user interacted with advertising message including：
User enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
Preferably, the user interacted with advertising message including：
User subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
Preferably, the user interacted with advertising message including：
User is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Preferably, to before user's terminal advertisement information of the shared bicycle, methods described also includes：
Determine the target group that the user is the transmitting advertisement information；
Wherein it is determined that the user for one kind in method and the following factor of the target group of the transmitting advertisement information or
Several combinations are associated：
User's personal information；
User rides the geographical location information of route starting point and/or terminal.
Preferably, the personal information of the user is obtained by server-side database, and user start with extensively
It is submitted before accusing information exchange, so as to the advertising message for pushing target group to user and user's personal information matches.
Preferably, the user rides the starting point of route and the geographical location information of terminal used by user
The positioning function of terminal obtains, and is submitted before user starts interact with advertising message, and server end is described in receive
Facilities information after geographical location information described in automatically retrieval around geographical location information, to be ridden to user push consumer
The walking along the street line starting point advertising message related to terminal peripheral facilities.
Preferably, information is completed in the interaction provided comprising personal verification information includes：
The user's personal information information and user that server end obtains are ridden route geographical location information, as individual
Authentication information, information is completed to generate interaction according to personal verification information.
Preferably, information is completed in the interaction provided comprising personal verification information also includes：
Submit user and advertising message to complete the proof information interacted, so as to according to the personal verification information with
Prove that information is completed in information generation interaction.
Preferably, the reward is associated with one or more of combinations in following factor：
The distance of riding of user；
The duration of riding of user；
The start position and/or final position that user rides.
Preferably, the interaction is completed into information as in advertiser, advertisement tissue, shared bicycle management platform at least two
The foundation of square distribution of interests.
On the other hand, the invention provides a kind of server, including above-described storage medium and this can be performed
The processor of described program in storage medium.
On the other hand, the present invention also provides a kind of Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Shared bicycle user's terminal, for receiving advertising message, is interacted with advertising message, and is provided and included personal identification
Information is completed in the interaction of checking information；Wherein, the personal verification information was being ridden by the terminal that user uses
Obtained in journey；
Advertisement management server, for sharing user's advertisement information of bicycle, obtain making for server end storage
Information is completed in the personal information of user and the acquisition interaction, and is sent and rewarded to user.
A kind of method, storage medium, server and system by sharing bicycle advertisement provided by the invention, has
Following beneficial effect：
By the way that shared bicycle is organically combined with advertising sector, the user of shared bicycle is encouraged actively to believe with advertisement
Breath interaction, and information is completed by interaction and feeds back interaction results to service server, to be rewarded.In this course, extensively
The communication channel of announcement is extended by shared bicycle channel, while the consumption that advertisement can be collected into according to shared bicycle APP
The data of person are accurately pushed, and on the other hand, the incentive mechanism based on advertising message are also included in method, shared bicycle makes
User's (i.e. commercial audience) actively can interact under excitation with advertisement, improve validity and the propagation of advertisement information propagation
Efficiency.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding the embodiment of the present invention, forms one of the application
Point, schematic description and description of the invention, which is used to explain, invents, and does not form inappropriate limitation of the present invention.In accompanying drawing
In：
Fig. 1 is that the method provided in an embodiment of the present invention by sharing bicycle advertisement can be realized in system tray therein
Composition；
Fig. 2 is the flow chart provided in an embodiment of the present invention by sharing the method for bicycle advertisement；
Fig. 3 is the interaction diagrams provided in an embodiment of the present invention by sharing the method for bicycle advertisement；
Fig. 4 is the structured flowchart of server provided in an embodiment of the present invention.
Fig. 5 is a kind of scene graph of the method for shared bicycle advertisement provided in an embodiment of the present invention.
Embodiment
Some illustrative embodiments shown in below with reference to the accompanying drawings come describe the present invention principle and spirit.Should
Understand, describe these embodiments just for the sake of better understood when those skilled in the art and then realize the present invention,
And the scope not limiting the invention in any way.
Fig. 1 be a diagram that embodiments of the invention can be realized in the figure of system 100 therein.The system 100 includes terminal
102A to 102F, these terminals 102A to 102F are communicated each via network with service server 104.The network can wrap
Include the large computer network for connecting any number of mobile terminal, fixed terminal and service server 104, such as LAN
(LAN), wide area network (WAN), internet, cellular network or its combination.The service server 104 includes one or more calculate
Equipment 110 and one or more machine-readable storage mediums or database 112.It will be appreciated by those skilled in the art that the industry
Business server 104 can both represent the individual server of such as computer server, can also represent and work together to perform work(
Multiple servers (such as Cloud Server hadoop) of energy.
In the system 100, terminal 102A and 102B are the mobile terminal that shared bicycle user uses, wherein being provided with
Shared bicycle APP.102C and 102D is respectively the mobile terminal and fixed terminal that advertiser uses, and 102E and 102F are respectively wide
Accuse mobile terminal and fixed terminal that tissue uses.These terminals with service server 104 after communicating, it is possible to achieve advertisement is believed
The transmission of breath.For example, after advertiser and advertisement tissue terminal access server by Web or application program, can be with upload request
The advertising message of issue.Service server 104 is after advertising message is obtained, according to the selection of advertiser and advertisement tissue by advertisement
Information is associated with target group's information (alternatively step).Service server 104 and then stored by combining in server
The personal information of shared bicycle user and the geography information of riding of user judge user whether be advertisement target person
Group；If so, the advertising message pushed by service server 104 can be received after end of riding by then sharing bicycle user, use
People can interact with advertising message on mobile terminals, and provide personal verification information and complete letter to generate interaction
Breath, is sent to service server 104 again, and service server 104 confirms advertising message after getting the interaction and completing information
User (i.e. the audient of advertisement) has timely and effectively been passed to, has pushed and rewards to user's terminal.
It will be appreciated by those skilled in the art that mobile terminal 102A to 102F can each include any kind of movement eventually
End, such as handheld computer, personal digital assistant (PDA), cell phone, network home appliance, smart phone, enhanced general point
At group wireless traffic (EGPRS) mobile phone, media player, navigation equipment or these data processing equipments or other data
Manage any two in equipment or multiple combinations.It should also be appreciated by one skilled in the art that system 100 is merely illustrative mesh
, it is not intended that limit the scope of embodiment of the disclosure.In some cases, some components can increase according to specific need
Add and either reduce or be replaced.
Fig. 2 is the flow chart for being used to handle the method 200 of advertising message in accordance with an embodiment of the present disclosure.Art technology
Personnel should be appreciated that this method 200 can be performed by the service server 104 with reference to shown in figure 1.For convenience of description, hereafter
System 100 with reference to shown in figure 1 is described into this method 200.
After the beginning of method 200, in step S202, the advertisement for obtaining advertiser and/or the issue of advertisement organizing-request is believed
Breath and the target group of the advertisement putting.
According to an embodiment of the invention, the content of advertising message can include word, picture, video, picture and word
With reference to and link.Link enables to user to be linked to other servers or interface after click to realize that user believes with advertisement
Further interaction (each embodiment narration of following article) between breath.
According to an embodiment of the invention, the target group of advertisement putting can draw according to factors such as age, sex, work
Point, it can also be divided according to the geography information ridden, such as it is to write that terminal of riding, which nearby has large-scale commercial applications facility, starting point of riding,
Building.The division factor of multiple types can make the determination of target group more accurate, make the dispensing of advertising message more efficient.
Advertiser alleged by the embodiment of the present invention refers to promote the sale of goods or providing service, voluntarily under normal conditions
Either legal person, other economic organizations or the individual of through committing others' design, making and/or releasing advertisements.Such as fast-moving consumer goods
Manufacturer, the provider of food and beverage sevice, mobile Internet electric business etc..
Advertisement tissue alleged by the embodiment of the present invention refers to being engaged under normal conditions advertisement agency and advertisement operation
Commercial service tissue.Advertisement tissue generally receives the commission of advertiser, for advertiser complete the processing of advertising message, issue,
The work such as management.
It is further understood that being, advertiser may not necessarily entrust advertisement tissue to issue its advertisement, therefore ad distribution is asked
It can be initiated, can also be initiated by the advertisement tissue accepted commission by advertiser.
Then, this method 200 proceeds to step S204, and advertising message is associated with launching target group's information, and ties
The geography information closed the personal information in database and ridden determines what the shared bicycle was launched using the artificial advertising message
Target group.
According to an embodiment of the invention, advertiser or advertisement tissue can be in access service servers to service server
The instruction that advertising message and dispensing target group are associated by model pine.Now, service server can be according to the dispensing target of association
The personal information of the shared bicycle user stored in crowd's information sifting server and the geographical letter of riding of this user
Breath, to determine whether this user meets the requirement of the dispensing target group associated by the advertising message.In some embodiments
In, advertiser and advertisement tissue can not also actively specify the target group launched, and by service server according to predetermined rule
Then it is allocated or is randomly assigned.
It will be apparent to a skilled person that step S204 it is not necessary to (therefore in fig. 2 with dotted line frame table
Show) because under some Business agreement, advertiser and advertisement tissue can not specify specific delivery target group, still may be used
So that advertisement is effectively passed into audient by sharing the APP of bicycle.For example, an advertiser X wants to promote on service server
Its product Y, it is possible to specify specific delivery target group is precisely delivered, and can also not specify the feelings of delivery target group
It is delivered to the user of shared bicycle under condition at random by service server.
Then, method 200 proceeds to step S206, after shared bicycle user rides end, is pushed to user wide
Information is accused, so that user and advertising message interact, and the interaction comprising personal verification information is provided and completes information；Its
In, the personal verification information obtains in user's ride.
According to an embodiment of the invention, advertising message can be sent to shared by service server by shared bicycle APP
The user of bicycle.
According to an embodiment of the invention, user can be following mode with interacting for advertising message：
In a kind of mode, user enters advertising message by the link identification of advertising message in user terminal and shows boundary
Face, the content of browse advertisements information.For example, advertising message is word and picture, as long as user is entered by a link clicks
Enter to after the displaying interface of word and picture, it is possible to browsing for the advertisement information contents for being considered as completing, that is, pass through active point
The mode hitting and browse completes to be interacted with advertising message.
In a further mode of operation, user is in user terminal browse advertisements information, and subscribes to ordering of being provided in advertising message
The service of readding.Unlike former interactive mode, in the manner, user's (i.e. commercial audience) interacts with advertising message
Increasingly complex, user needs to subscribe to the subscription service provided in advertising message.For example, advertiser wishes that targeted customer can be with
The mode of " concern " subscribes to a wechat public number of its issue, then provides wechat public number in advertising information
Quick Response Code or WeChat ID, after user identifies Quick Response Code input WeChat ID and completes concern operation, just realize and advertisement
The completion of information exchange action.
In a further mode of operation, user is in user terminal browse advertisements information, and that recommends in downloads ad information answers
Use program.For example, the developer of certain application program or operator need commercially to promote Mobile phone application program.Then this is opened
The word, pictorial information and download link of the application are contained in the advertising message that hair business or operator issue as advertiser.
After user clicks on the download link and completes download, the completion with the advertising message interactive action is just realized.
In a further mode of operation, user is in user terminal browse advertisements information, and watch included in advertising message it is short
Video.It is not interrupted or closes during short-sighted frequency finishes and plays.It then may be considered that and complete in advertising message
That holds browses.
According to an embodiment of the invention, after user's terminal is completed to interact with advertisement, generating and submitting interaction to complete
During information, in addition to needing to submit personal verification information, the proof information of interaction completion can also be submitted.For example, when friendship
When interoperating to pay close attention to wechat public number, sectional drawing in public number list of user's needs in the wechat client of oneself, make
To prove that information is submitted together information is completed to generate interaction.When interactive operation is downloads application program, user needs
Interception contains the application program image target sectional drawing on the mobile terminal application interface of oneself, is submitted together with life as proof information
Information is completed into interaction.So, it is (i.e. wide to user can more accurately to confirm that advertising message is delivered effectively for service server
Accuse audient), the propagation efficiency of advertising message is improved, avoids the waste of data resource.
It is further preferable that before step S206, method 200 also includes：Issued to user's terminal of shared bicycle
The mission bit stream of appointed place is reached under predetermined time requirement, so as to when detecting the user of shared bicycle when predetermined
Between require it is lower reach appointed place after, to user's terminal advertisement information of shared bicycle.The step can attract to share
Car is actively ridden up to appointed place by the user of bicycle, is served the scheduling effect of shared bicycle, is alleviated porter, carrier
Operating pressure caused by scheduling.Alleged place can be the accurate location point (following article in a position in the embodiment of the present invention
The each point of narration) or a piece of regional location.It should be appreciated that the place specified can be with server according to obtaining from the background
The regulation goal place that the shared bicycle distribution situation taken is calculated, for example, when a certain region (such as subway) needs vehicle
When, then it can be used as regulation goal region.Predetermined time requirement can be the time range specified.Below, with one
Specific embodiment illustrates an application scenarios of the step：
As shown in figure 5, in shared bicycle APP map system, including many places, these places can be divided into following
Several classes：
The first kind is the original starting point of bicyclist and destination, as the quitting time gets home E points from company A points.Wherein, A
Point can also be the public traffic station in working figure.
Second class be from original starting point to destination used by multiple projected routes, in the friendship that fork crossing occurs
Point, the route as with the arrow in figure show there are two lines in the present embodiment, generate intersection I and intersection point in fork in the road respectively
J。
3rd class be from original starting point to destination used by multiple projected routes by way of, it is or attached in route
Other near places, these places are not due to being destination that bicyclist would generally select, it is thus possible to shared bicycle occurs
The situation of shortage, generally require to employ porter and carrier to dispatch in the prior art, waste time and energy.In the present embodiment, these
Place is mainly commercial location, such as supermarket B points, market D points on the way, or dining room F points more farther out, ration shop H points, reason
Hair shop G points etc..
4th class is that shared bicycle is drained into the node of appointed place, including node K and node L, these nodes are usual
Bicyclist is directed to the place of shared bicycle shortage, such as the G points and H points in figure.
In order to play the purpose of scheduling, in the embodiment of the present invention, server can be first issued predetermined to user terminal
The mission bit stream of appointed place is reached in time, it can be before beginning of riding or in intersection point to issue mission bit stream
Or the position of node.For example, inform that user reached market D points, supermarket B points or ration shop H points in 30 minutes, if user holds
The row task, server can detect that user reaches appointed place according to the navigation system in shared bicycle APP, confirmed
It completes task, and then to its advertisement, so that user with advertisement after interacting, can getting reward, (following article is chatted
State).After adopting the above technical scheme, be not only excitation with reward, promote that bicyclist is spontaneous, participates in shared bicycle of one's own accord
Scheduling, also, user can also be in the suitable consumption daily with progress in the place of advertisement pushing (if entering dining room in figure of coming off duty
Meal, removes supermarket shopping etc.), serve the effect for promoting consumption.
In certain embodiments, the place being related to during the mission bit stream that server also issues might not be very smart
Really, it may be possible to which a panel region is as origin in task and/or the place of arrival specified.Such as sharing for subway station near zone
Bicycle is generally more, and server is judged as that the bicycle quantity of the point is superfluous when more than a threshold value, and the list of market near zone
Car may be less.In this case, server to user terminal push mission bit stream, inform its within the predetermined time from
Reached in a default region near subway station in the predeterminable area near market, judge whether it is complete by navigation system
Into task, so as to its advertisement.
Next, method 200 proceeds to step S208, obtain the interaction and complete information, and send and reward to user.
According to an embodiment of the invention, the reward sent to user includes but is not limited to electronic money, exchanges electronics goods
The voucher of coin, coupons of riding, supplement remaining sum, reward voucher, Internet resources (such as data traffic) with money.Wherein, electronic money is exchanged
Voucher for example can be wechat or Alipay red packet, electronic money can be stored in user's terminal in wechat account or be carried
Now to Unionpay's system.
According to an embodiment of the invention, method 200 also includes：The interaction is completed into information as advertiser, advertisement group
Knit and share the foundation of at least two parties distribution of interests in bicycle management platform.
Method 200 provided in an embodiment of the present invention, it is to be organically combined shared bicycle with advertising sector, shares bicycle
User actively interact with advertising message, and by interaction complete information to service server feed back interaction results, with acquisition
Reward.In this course, the communication channel of advertisement is extended by shared bicycle channel, while advertisement can be according to shared
The data for the consumer that bicycle APP is collected into accurately are pushed, on the other hand, also comprising swashing based on advertising message in method
Mechanism is encouraged, user's (i.e. commercial audience) of shared bicycle actively can interact under excitation with advertisement, improve advertisement letter
Cease the validity propagated and propagation efficiency.
Fig. 3 is the interaction diagrams of the advertisement management method 300 provided according to embodiments of the present invention, the applied field of this method
Specifically, equally, this method can be equally implemented in the system 100 shown in Fig. 1 scape.Below, with reference to the system 100 of figure 1
To describe this method.
In step S302, advertiser and advertisement tissue have submitted request issuing advertisement information to service server.It is wherein wide
It is A, B to accuse master, advertising message A1, B1, and advertisement is organized as C, D, advertising message C1, D1.Concrete condition see the table below 1：
The advertising message list of table 1
Meanwhile advertiser A, B and advertisement tissue C, D submit advertisement delivering target group's information to service server.Specifically
Situation see the table below 2：
Table 2 delivers target group's information list
It is noted that the not specified specific target groups of advertisement tissue D, the i.e. shared bicycle to acquiescence random (Random)
User promotes the advertisement.
Next, method 300 proceeds to step S304, in this step, share and list is shared used in bicycle user
Car APP provides the geography information of riding of the user to service server.
Next, method 300 proceeds to step S306, in this step, by least part advertising message and push
Target group's message associates, and is specifically shown in table 3 below：
The advertising message of table 3 is with delivering target group's linked list
Meanwhile service server is sentenced according to user's personal information of storage and the user received geography information of riding
Break the user whether be the advertising message association delivery target group.
Next, method 300 proceeds to step S308, service server gives transmitting advertisement information the use of shared bicycle
Person, according to an embodiment of the invention, user can browse to advertising message list by the shared bicycle APP used.
Next, method 300 proceeds to step S310, user in its mobile terminal is interacted with advertising message,
And the shared bicycle APP used by user automatically generates personal verification information, with generation interaction complete information send to
Service server.
According to an embodiment of the invention, user is in browse advertisements A1, it is only necessary to the graph text information in reading advertisements A1
Interaction is completed afterwards.In browse advertisements B1, it is necessary to download cell phone application therein, and interaction is being submitted to be submitted when completing information
Downloading the sectional drawing completed proves.In browse advertisements C1, it is necessary to pay close attention to the wechat public number and submit the sectional drawing card paid close attention to
It is bright.In browse advertisements D1, it is necessary to wait short-sighted frequency to finish and be not interrupted or close during playing.It can then be recognized
To complete browsing for advertisement information contents.
It should be appreciated that it can be that prompting user can obtain reward to realize that the interface that information is submitted is completed in interaction
Virtual key, such as " getting red packet ", so, interacted when user's click " getting red packet " is considered as to service server
Into information.
Next, method 300 proceeds to step S312, service server is after receiving interaction and completing information, it is determined that extensively
Accuse information effectively to be passed on, send and reward to user.
According to an embodiment of the invention, the reward is shared bicycle APP red packets, and user, can be with after the red packet is received
Withdraw deposit to Alipay or wechat wallet, and then withdraw deposit to Unionpay's system account, or be directly filled with fare to carry out in the future
Deduction.
Preferably, the active degree that the amount of money award that user receives can also be ridden by this time of user determines.According to
Embodiments of the invention, distance that this time of user is ridden is longer, the time is more long, ridden since locality also or
Ride to locality, the amount of money award increase that can receive the shared bicycle user.So, user couple is improved
In the active degree that shared bicycle uses, or it is to lead to over excited mode to make user participate in the tune to sharing bicycle resource
In degree distribution, the cost that bicycle resource is shared in extensive scheduling has been saved.
Finally, the interests of advertisement promotion realize interests point between the operation platform of shared bicycle user and shared bicycle
Into.An advertisement is issued as advertiser or advertising company pay 10 yuan, bicycle user is shared and obtains 4 yuan of rewards, share bicycle
Operation platform or 6 yuan of incomes.
On the other hand, present invention also offers a kind of storage medium corresponding with the above method, during the storage is part-time in deposit
Contain the program that can be executed by processor, it is characterised in that described program can realize following steps when running：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, make
User interacts with advertising message, and provides the interaction comprising information of riding and complete information；Wherein, the information of riding was being ridden
Obtained in journey；
Obtain the interaction and complete information, and send and reward to user.
According to embodiment disclosed by the invention, the user interacted with advertising message including：
User enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
According to embodiment disclosed by the invention, the user interacted with advertising message including：
User subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
According to embodiment disclosed by the invention, the user interacted with advertising message including：
User is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
According to embodiment disclosed by the invention, to before user's terminal advertisement information of the shared bicycle, institute
Stating method also includes：
Determine the target group that the user is the transmitting advertisement information；
Wherein it is determined that the user for one kind in method and the following factor of the target group of the transmitting advertisement information or
Several combinations are associated：
User's personal information；
User rides the geographical location information of route starting point and/or terminal.
According to embodiment disclosed by the invention, the personal information of the user is obtained by server-side database, and
It is submitted before user starts to interact with advertising message, to push target group and user's personal information phase to user
The advertising message of matching.
According to embodiment disclosed by the invention, the user rides the starting point of route and the geographical location information of terminal
The positioning function of the terminal used by user obtains, and is submitted before user starts to interact with advertising message, services
Facilities information of the device end after the geographical location information is received described in automatically retrieval around geographical location information, so as to making
User push consumer rides the route starting point advertising message related to terminal peripheral facilities.
According to embodiment disclosed by the invention, packet is completed in the interaction provided comprising personal verification information
Include：
The user's personal information information and user that server end obtains are ridden route geographical location information, as individual
Authentication information, information is completed to generate interaction according to personal verification information.
According to embodiment disclosed by the invention, the interaction provided comprising personal verification information is completed information and also wrapped
Include：
Submit user and advertising message to complete the proof information interacted, so as to according to the personal verification information with
Prove that information is completed in information generation interaction.
According to embodiment disclosed by the invention, the reward is associated with one or more of combinations in following factor：
The distance of riding of user；
The duration of riding of user；
The start position and/or final position that user rides.
According to embodiment disclosed by the invention, the interaction is completed into information as advertiser, advertisement tissue, shared bicycle
The foundation of at least two parties distribution of interests in management platform.
It should be understood that in the method that the program in above-mentioned storage medium is operationally realized, with method 200-300
Correlation step is corresponding, and its concrete implementation mode may be referred to described in method 200-300.
On the other hand, as shown in figure 4, present invention also offers one kind to include processor 401 and above-mentioned storage medium 402
Server 400, i.e. service server, the service server is to be used to use as the service server of system 100, and realization is extensively
Accuse the transmission of information.
In summary, it is provided by the invention it is a kind of by share the method for bicycle advertisement, storage medium, server and
System, by the way that shared bicycle is organically combined with advertising sector, encourage user's active and the advertising message of shared bicycle
Interaction, and information is completed by interaction and feeds back interaction results to service server, to be rewarded.In this course, advertisement
Communication channel extended by shared bicycle channel, while the consumer that advertisement can be collected into according to shared bicycle APP
Data accurately pushed, on the other hand, in method also include the incentive mechanism based on advertising message, the use of shared bicycle
Person's (i.e. commercial audience) actively can interact under excitation with advertisement, improve the validity of advertisement information propagation and propagate and imitate
Rate.
The realization and all feature operations provided herein of the present invention with Fundamental Digital Circuit or can use computer
Software, firmware or hardware, including this specification and its structure disclosed in structural equivalents or one of those or it is more
Individual combination is realized.The realization of the disclosure can be implemented as one or more computer program products, i.e., computer-readable
One or more modules of the computer program instructions encoded on medium, these instructions are performed or used by data processing equipment
With the operation of control data processing unit.The computer-readable medium can be machine readable storage device, machine readable storage
Substrate, memory devices, the composition for influenceing machine readable transmitting signal or one or more combination.Term
" data processing equipment " covers all devices, equipment and the machine for processing data, including such as programmable processor, calculating
Machine or multiple processors or computer.In addition to hardware, the device can include creating for described computer program
The code of performing environment, such as form processor firmware, protocol stack, data base management system, operating system or therein one
The code of individual or multiple combination.
Computer program (also referred to as program, software, software application, script or code) can use any type of programming language
(including compiler language or interpretative code) is sayed to write, and computer program can be disposed with any form, including conduct
Stand-alone program either as module, part, subroutine or is adapted to other units used in a computing environment.Computer program
The file not necessarily corresponded in file system.Program, which can be stored in, keeps other programs or data (such as markup language
The one or more scripts stored in document) file part in, be stored in the single text for being exclusively used in described program
In part, either it is stored in multiple coordinated files and (such as stores the text of the part of one or more modules, subprogram or code
Part) in.Computer program can be deployed on a computer to perform, or at a website or is being distributed in
At multiple websites and pass through interconnection of telecommunication network multiple computers on perform.
Process described in the present invention and logic flow can be by one or more of the one or more computer programs of execution
Individual programmable processor performs with by operating input data and generating output come perform function.The process and logic flow
It can be performed by dedicated logic circuit, and device can also be embodied as the dedicated logic circuit, the dedicated logic circuit example
Such as it is FPGA (field programmable gate array) or ASIC (application specific integrated circuit).
Being suitably executed the processor of computer program includes for example general and both special microprocessors and any species
Digital computer any one or more processors.Generally, processor is from read-only storage or random access memory
Or the two receives instruction and data.The element of computer can include for the processor of execute instruction and refer to for storing
Order and one or more memory devices of data.Generally, computer will also include one or more mass memory units so as to
Data storage, or the computer are operationally coupled to be received from mass memory unit or transmit data to mass memory unit
Or the two, the mass memory unit is, for example, disk, magneto-optic disk or CD.However, computer need not be with such
Equipment.In addition, computer can be embedded in another equipment, another equipment is, for example, mobile phone, personal digital assistant
(PDA), Mobile audio player, global positioning system (GPS) receiver etc..It is adapted to storage computer program instructions and data
Computer-readable medium includes nonvolatile memory, medium and the memory devices of form of ownership, including for example：Semiconductor is deposited
Storage device, such as EPROM, EEPROM and flash memory device；Disk, such as built-in hard disk or removable disk；Magneto-optic disk；And CD ROM
With DVD-ROM disks.The processor and memory can be supplemented or are incorporated in the dedicated logic circuit with dedicated logic circuit.
Interacted to provide with user, realizing for the embodiment of the present invention can be with for user display information
Display device (such as CRT (cathode-ray tube) or LCD (liquid crystal display) monitor) and keyboard and pointing device (such as mouse
Mark or tracking ball, input can be provided to computer by its user) computer on realize.Other species can also be used
Equipment interacted to provide with user；For example, the feedback provided a user can be any type of sense feedback, such as regarding
Feel feedback, audio feedback or touch feedback；And the input from user can receive in any form, including the sense of hearing,
Voice or sense of touch.
Although the embodiment of the present invention includes some details, but these details should not be interpreted as to the present invention or wanted
The limitation of the scope of the content of protection is asked, but is appreciated that the description of the feature of the example implementation to the present invention.This hair
Some features in bright described in the situation being implemented separately can also be combined to provide with single realization.On the contrary, single
Each feature described in the situation of realization can also provide or in any suitable sub-portfolio in multiple realizations respectively
In provide.Although in addition, it can describe feature as in some combination to perform and even initially require so above
Protection, but one or more features from claimed combination can be removed from combination in some cases, and
Claimed combination can be related to the change of sub-portfolio or sub-portfolio.
Similarly, although describing operation according to particular order in the accompanying drawings, but this is understood not to require this
The operation of sample either performs or required that all illustrated operations are all held according to shown particular order according to sequential order
OK, to realize desired result.In some circumstances, multitask and parallel processing are probably favourable.It is in addition, described above
The separation of various system units in realization is understood not to require such separation in all realizations, and should
Understanding, described program element and system generally can integrate or be packaged into single software product multiple
Software product.
Therefore, specific implementation of the invention has been described, and other are realized in the range of following claims.Example
Such as, the action described in claim can perform in a different order, and these actions still can realize expectation
Result.A large amount of realize has been described.It will be appreciated, however, that can be in situation without departing from the spirit and scope of the present invention
Under make various modifications.It is, for example, possible to use each form of flow illustrated above, wherein step can be reordered,
Addition removes.Therefore, other are realized in scope of the claims.
Claims (25)
1. a kind of method by sharing bicycle advertisement, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, user
Interacted with advertising message, and the interaction comprising information of riding is provided and completes information；Wherein, the information of riding is in ride
Obtain；
Obtain the interaction and complete information, and send and reward to user.
2. the method for advertisement according to claim 1, it is characterised in that the user interacts bag with advertising message
Include：
User enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
3. the method for advertisement according to claim 1, it is characterised in that the user interacts bag with advertising message
Include：
User subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
4. the method for advertisement according to claim 1, it is characterised in that the user interacts bag with advertising message
Include：
User is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
5. the method for advertisement according to claim 1, it is characterised in that to user's terminal of the shared bicycle
Before advertisement information, methods described also includes：
Determine the target group that the user is the transmitting advertisement information；
Wherein it is determined that method of the user for the target group of the transmitting advertisement information and the one or more in following factor
Combination be associated：
User's personal information；
User rides the geographical location information of route starting point and/or terminal.
6. the method for advertisement according to claim 5, it is characterised in that the personal information of the user passes through clothes
Device client database of being engaged in obtains, and is submitted before user starts to interact with advertising message, to push target person to user
The advertising message that group matches with user's personal information.
7. the method for advertisement according to claim 5, it is characterised in that the user rides the starting point of route
The positioning function of the terminal used with the geographical location information of terminal by user obtains, and starts to believe with advertisement in user
It is submitted before breath interaction, server end is after the geographical location information is received described in automatically retrieval around geographical location information
Facilities information, to be ridden the route starting point advertising message related to terminal peripheral facilities to user push consumer.
8. the method for advertisement according to claim 1, it is characterised in that described provide is believed comprising personal verification
Information is completed in the interaction of breath to be included：
The user's personal information information and user that server end obtains are ridden route geographical location information, as personal identification
Checking information, information is completed to generate interaction according to personal verification information.
9. the method for advertisement according to claim 8, it is characterised in that described provide is believed comprising personal verification
Information is completed in the interaction of breath also to be included：
The proof information for submitting user to be interacted with advertising message completion, so as to according to the personal verification information and proof
Information is completed in information generation interaction.
10. the method for advertisement according to claim 1, it is characterised in that
The reward is associated with one or more of combinations in following factor：
The distance of riding of user；
The duration of riding of user；
The start position and/or final position that user rides.
11. the method for advertisement according to claim 1, it is characterised in that in user's terminal to shared bicycle
Before advertisement information, methods described also includes：
The mission bit stream that appointed place is reached under predetermined time requirement is issued to user's terminal of shared bicycle, to work as
After detecting that the user of shared bicycle reaches appointed place under predetermined time requirement, to user's terminal of shared bicycle
Advertisement information.
12. the method for advertisement according to claim 1, it is characterised in that the interaction is completed into information as wide
Accuse the foundation of at least two parties distribution of interests in master, advertisement tissue, shared bicycle management platform.
13. a kind of storage medium, wherein being stored with the program that can be executed by processor, it is characterised in that described program is run
When can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To user's terminal advertisement information of shared bicycle, to share bicycle user after the completion of riding, user
Interacted with advertising message, and the interaction comprising information of riding is provided and completes information；Wherein, the information of riding is in ride
Obtain；
Obtain the interaction and complete information, and send and reward to user.
14. storage medium according to claim 13, it is characterised in that the user interacted with advertising message including：
User enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
15. storage medium according to claim 13, it is characterised in that the user interacted with advertising message including：
User subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
16. storage medium according to claim 13, it is characterised in that the user interacted with advertising message including：
User is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
17. storage medium according to claim 13, it is characterised in that pushed to user's terminal of the shared bicycle
Before advertising message, methods described also includes：
Determine the target group that the user is the transmitting advertisement information；
Wherein it is determined that method of the user for the target group of the transmitting advertisement information and the one or more in following factor
Combination be associated：
User's personal information；
User rides the geographical location information of route starting point and/or terminal.
18. storage medium according to claim 17, it is characterised in that the personal information of the user passes through server
Client database obtains, and is submitted before user starts interact with advertising message, so as to user push target group and
The advertising message that user's personal information matches.
19. storage medium according to claim 17, it is characterised in that the user ride route starting point and end
The positioning function for the terminal that the geographical location information of point is used by user obtains, and starts to hand over advertising message in user
It is submitted before mutually, server end setting around geographical location information described in automatically retrieval after the geographical location information is received
Information is applied, to be ridden the route starting point advertising message related to terminal peripheral facilities to user push consumer.
20. storage medium according to claim 17, it is characterised in that described to provide comprising personal verification information
Information is completed in interaction to be included：
The user's personal information information and user that server end obtains are ridden route geographical location information, as personal identification
Checking information, information is completed to generate interaction according to personal verification information.
21. storage medium according to claim 20, it is characterised in that described to provide comprising personal verification information
Information is completed in interaction also to be included：
The proof information for submitting user to be interacted with advertising message completion, so as to according to the personal verification information and proof
Information is completed in information generation interaction.
22. storage medium according to claim 13, it is characterised in that
The reward is associated with one or more of combinations in following factor：
The distance of riding of user；
The duration of riding of user；
The start position and/or final position that user rides.
23. storage medium according to claim 13, it is characterised in that using it is described interaction complete information as advertiser,
The foundation of at least two parties distribution of interests in advertisement tissue, shared bicycle management platform.
24. a kind of server, including any described storage mediums of claim 13-23 and can perform in the storage medium
The processor of described program.
A kind of 25. Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, for sending the advertising message of request issue；
Shared bicycle user's terminal, for receiving advertising message, is interacted with advertising message, and is provided and included personal verification
Information is completed in the interaction of information；Wherein, the terminal that the personal verification information is used by user is in ride
Obtain；
Advertisement management server, for sharing user's advertisement information of bicycle, obtain the user of server end storage
Personal information and obtain it is described interaction complete information, and to user send reward.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573045.1A CN107369042A (en) | 2017-07-14 | 2017-07-14 | A kind of method, storage medium, server and system by sharing bicycle advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573045.1A CN107369042A (en) | 2017-07-14 | 2017-07-14 | A kind of method, storage medium, server and system by sharing bicycle advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107369042A true CN107369042A (en) | 2017-11-21 |
Family
ID=60308297
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|---|---|---|---|
| CN201710573045.1A Pending CN107369042A (en) | 2017-07-14 | 2017-07-14 | A kind of method, storage medium, server and system by sharing bicycle advertisement |
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| CN108600285A (en) * | 2018-01-03 | 2018-09-28 | 陈顺宝 | A kind of information dissemination system based on electric vehicle |
| CN108898241A (en) * | 2018-06-04 | 2018-11-27 | 珠海优特物联科技有限公司 | Method and device is determined based on the traffic path of shared bicycle |
| CN109949097A (en) * | 2019-03-21 | 2019-06-28 | 刘昊洋 | Advertisement recommended method, device, system and mobile TV based on destination |
| CN110351181A (en) * | 2018-04-08 | 2019-10-18 | 深圳凯茜微想科技有限公司 | A kind of methods, devices and systems showing advertisement |
| CN110363560A (en) * | 2018-04-09 | 2019-10-22 | 深圳凯茜微想科技有限公司 | A kind of methods, devices and systems showing advertisement |
| CN111131415A (en) * | 2019-12-12 | 2020-05-08 | 上海钧正网络科技有限公司 | Information pushing method and device, computer equipment and storage medium |
| CN111210746A (en) * | 2018-11-22 | 2020-05-29 | 塔巴株式会社 | Advertising system and method using removable advertising medium |
| CN111294370A (en) * | 2018-12-06 | 2020-06-16 | 阿里巴巴集团控股有限公司 | Information delivery method, device and system |
| CN111460351A (en) * | 2019-01-18 | 2020-07-28 | 北京京东尚科信息技术有限公司 | Demonstration method and device for network demonstrable information and storage medium thereof |
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| CN113129062A (en) * | 2021-04-21 | 2021-07-16 | 唐山凤凰网络电子技术有限公司 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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| CN113129062A (en) * | 2021-04-21 | 2021-07-16 | 唐山凤凰网络电子技术有限公司 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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