WO2019011300A1

WO2019011300A1 - Advertisement management method for taxi or online ride-hailing passenger service, storage medium, server and system

Info

Publication number: WO2019011300A1
Application number: PCT/CN2018/095477
Authority: WO
Inventors: 杨克宁
Original assignee: 杨克宁
Priority date: 2017-07-14
Filing date: 2018-07-12
Publication date: 2019-01-17
Also published as: CN107341696A

Abstract

Disclosed is an advertisement management method for a taxi or online ride-hailing passenger service, said method comprising: obtaining advertisement information which an advertiser and/or an advertising organization requests to be released; pushing the advertisement information to a passenger, so that after a passenger service provider provides a passenger service to the passenger, the passenger interacts with the advertisement information and provides interaction completion information which includes advertisement channel information, the advertisement channel information being associated with the passenger service and obtained during the passenger service; obtaining the interaction completion information, and sending a reward to the passenger. On the basis of the advertisement channel information incentive mechanism, the method can expand advertisement and promotion channels, and increase the efficiency of advertisement dissemination. Also provided are a storage medium, a server and a system corresponding to the method.

Description

Advertising management method, storage medium, server and system using taxi or network passenger transportation service

Technical field

The present invention relates to the field of advertising technologies, and in particular, to an advertisement management method, a storage medium, a server, and a system.

Background technique

Traditional advertising channels mainly include televisions, newspapers, websites, and electronic displays installed in public places. These promotion methods mainly involve advertisers or advertising companies paying a certain advertising fee to the channel, and advertising on the media platform of the channel to display to consumers. One of the main problems with this type of advertising promotion is the inability to determine whether advertising information is effectively communicated to consumers. For example, many advertisements may be played on a TV show, and after watching the program, the consumer may be distracted and unable to pay attention to the content in the advertisement. For example, in newspapers, portals and other media, there may be many advertisements on the page, and consumers may intentionally ignore the advertisements on the pages in order to browse the main contents of the newspapers and portals. Consumers' neglect of attention can be seen as a waste of advertising resources.

In addition, with the development of Internet technology, contemporary advertising has not satisfied the one-way communication to consumers, but hopes to interact with consumers. With the development of self-media and mobile Internet trading platforms, many merchants hope that consumers can pay attention to their own platforms through advertising. For example, some individuals and businesses want to use their social software software (such as WeChat, etc.) to push their social software account as part of the advertising message to the target consumer, and hope to get their attention and subscription. There are also developers or operators of applications that want to push their application download links as part of the advertising message and get effective downloads and user traffic. Due to the lack of interactivity, traditional advertising channels are difficult to meet the above-mentioned advertising communication needs. On the other hand, social applications such as WeChat, although they have certain interactivity, are still difficult to obtain the attention of the target audience and reduce the efficiency of advertisement communication. In addition, inefficient communication channels waste data resources (such as data traffic). .

Summary of the invention

It is an object of the present invention to provide an advertisement management method, storage medium, server and system using a taxi or a network passenger service, at least to solve some of the problems in the related art.

In order to achieve the above object, the present invention provides an advertisement for using a taxi or an internet passenger service.

Management methods, including:

Obtaining advertising information requested by advertisers and/or advertising organizations;

Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information and Taxi or network passenger transport service is associated with and obtained in the passenger service;

The interaction completion information is obtained and a reward is sent to the passenger.

Optionally or preferably, before the pushing the advertisement information to the passenger, the method further includes:

The advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network passenger service provider belongs, to determine whether the taxi or the network car carrier is the channel of the advertisement information.

Optionally or preferably, the passenger interacting with the advertisement information comprises:

The passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.

The passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.

The passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.

Alternatively or preferably, the taxi or network car passenger service provider is a taxi or a network car driver and/or a taxi or a network car carrier to which it belongs, the providing an interaction containing advertising channel information The completion information includes:

Submit a taxi or network car service certification information as advertising channel information to generate interactive completion information based on the advertising channel information.

Optionally or preferably, the providing the interaction completion information including the advertisement channel information further includes:

Submitting the proof information that the recipient completes the interaction with the advertisement information, so as to generate the interaction completion information according to the advertisement channel information and the certification information.

Alternatively or preferably, the taxi or internet car service certification information is submitted by inputting relevant information of the taxi or the network car fee ticket.

Optionally or preferably, the information about the taxi or the network car fee ticket includes the taxi or the network car license plate number and the taxi or network car driver number.

Optionally or preferably, the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fee ticket or a graphic containing the taxi or network car service certification information in the passenger cabin. The code completes the submission.

Alternatively or preferably, the taxi or network car service certification information is submitted by inputting a verification code received by the mobile terminal.

Alternatively or preferably, the taxi or internet car service certification information is submitted via a panning function in the social application.

Alternatively or preferably, the taxi or the network car service certification information is geolocated through the terminal, and it is confirmed that the taxi or the network car or the passenger is in real time to complete the submission.

Optionally or preferably, the taxi or network car service certification information is communicated by the passenger terminal with a verification device disposed in the taxi or the network car, and the identification information of the verification device is obtained, and the identification information of the verification device is obtained. Mapping with the taxi or network car service certification information.

Alternatively or preferably, the manner in which the verification device communicates includes mobile network communication, WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.

Alternatively or preferably, the advertising channel information is submitted before the passenger begins to interact with the advertising information to push the advertising information associated with the advertising channel information to the passenger.

Alternatively or preferably, the advertising channel information is submitted after the passenger and the advertising information have been interactively completed.

Optionally or preferably, the taxi or network passenger service provider is a taxi or a network car driver of a taxi or a network car carrier, and the advertisement management method further includes: the interaction completion information As the basis for the distribution of interests of at least two parties in the advertiser, advertising organization, taxi or network car carrier, taxi or network passenger service provider and advertising management platform.

In another aspect, an embodiment of the present invention provides a storage medium in which a program executable by a processor is stored, wherein the program can implement the following steps when running:

Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information Associated with a taxi or network passenger service and obtained in a taxi or network passenger service;

Alternatively or preferably, the program can also be implemented at runtime during the push of the advertisement information to the passenger:

Optionally or preferably, the taxi or network passenger service provider is a taxi or a network car carrier, and the providing interaction completion information including the advertisement channel information includes:

The proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.

Optionally or preferably, the information about the taxi or the network car fee ticket includes the railway passenger train number, the taxi or the network car ticket number, and personal identification information.

Optionally or preferably, the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fare ticket or a train cabin containing the taxi or network car service proof information. The graphic code is submitted.

Alternatively or preferably, the advertising channel information is submitted before the recipient begins interacting with the advertising information to push the advertising information associated with the advertising channel information to the recipient.

Alternatively or preferably, the advertising channel information is submitted after the recipient interacts with the advertising information.

Alternatively or preferably, the taxi or the network car passenger service provider is a train of a train of a taxi or a network car carrier, and the program can also be implemented at runtime: using the interaction completion information as The basis for the distribution of interests of at least two parties in an advertiser, advertising organization, taxi or network car carrier, taxi or network passenger service provider and advertising management platform.

In another aspect, the present invention provides a server including a storage medium and a processor that can execute the program on the storage medium.

In another aspect, the present invention provides an advertisement management system, including:

An advertiser terminal and/or an advertisement organization terminal for transmitting advertisement information requested to be posted;

a passenger terminal, configured to receive advertisement information, interact with the advertisement information, and provide interaction completion information including advertisement channel information; wherein the advertisement channel information is associated with a taxi or a network passenger service and is in a taxi or network Obtained in the passenger transport service;

An advertisement management server for pushing advertisement information to passengers, and acquiring the interaction completion information, and sending a reward to the passenger.

The advertisement management method, the storage medium, the server and the system provided by the embodiments of the present invention combine the taxi network and the passenger transportation service industry with the advertising industry to encourage the passengers to actively interact with the advertisement information, and use the advertisement channel information to the service server. Feedback the interaction results to get rewards. In this process, on the one hand, the communication channel of advertising has been expanded through the logistics channel. On the other hand, the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.

DRAWINGS

The drawings described herein are intended to provide a further understanding of the embodiments of the invention. In the drawing:

FIG. 1 is a system architecture diagram of an advertisement management method according to an embodiment of the present invention;

2 is a flowchart of an advertisement management method according to an embodiment of the present invention;

FIG. 3 is an interaction flowchart of an advertisement management method according to an embodiment of the present invention;

FIG. 4 is a structural block diagram of a server according to an embodiment of the present invention.

Detailed ways

The principles and spirit of the present invention are described below with reference to a few exemplary embodiments illustrated in the drawings. It is to be understood that the description of the embodiments is merely intended to provide a better understanding of the invention, and is not intended to limit the scope of the invention.

FIG. 1 is a diagram illustrating a system 100 in which embodiments of the present invention may be implemented. The system 100 includes terminals 102A through 102H that each communicate with a service server 104 over a network. The network may include a large computer network connecting any number of mobile terminals, fixed terminals, and service servers 104, such as a local area network (LAN), a wide area network (WAN), the Internet, a cellular network, or a combination thereof. The business server 104 includes one or more computing devices 110 and one or more machine readable storage media or databases 112. Those skilled in the art will appreciate that the service server 104 can represent either a single server such as a computer server or a plurality of servers (e.g., cloud server hadoop) that work together to perform functions.

The present invention has been described in detail with reference to specific examples, and the description of the above embodiments is only for understanding the core idea of the present invention. It should be noted that any obvious modifications, equivalent substitutions or other improvements made by those skilled in the art without departing from the inventive concept are intended to be included within the scope of the present invention.

In the present system 100,

terminals

102A and 102B are mobile terminals used by passengers. 102C and 102D are mobile terminals and fixed terminals used by advertisers, respectively, and 102E and 102F are mobile terminals and fixed terminals used by advertising organizations, respectively. 102G and 102H are mobile terminals used by taxi or network driver respectively. After these terminals communicate with the service server 104, the delivery of the advertisement information can be realized. For example, after the advertiser and the advertising organization terminal access the server through the web or the application, the advertisement information requested to be posted can be uploaded. After obtaining the advertisement information, the service server 104 associates the advertisement information with the taxi or the network car carrier enterprise information according to the selection of the advertiser and the advertisement organization (optional step), and the taxi or the network car carrier enterprise As a channel for advertising push. The service server 104 further pushes the advertisement information to the mobile terminal used by the passenger. The passenger can interact with the advertisement information on the mobile terminal, and after the taxi or the network car is used, the advertisement channel information is provided to generate the interaction completion information, and is sent again. To the service server 104, after obtaining the interaction completion information, the service server 104 confirms that the advertisement information has been delivered to the passenger (ie, the audience of the advertisement) in a timely and effective manner, and pushes the reward to the passenger terminal.

Those skilled in the art will appreciate that the mobile terminals 102A-102H may each include any type of mobile terminal, such as a handheld computer, a personal digital assistant (PDA), a cellular telephone, a network appliance, a smart phone, an enhanced general packet radio service (EGPRS). A mobile phone, media player, navigation device, or a combination of any two or more of these data processing devices or other data processing devices. It should also be understood by those skilled in the art that the system 100 is for illustrative purposes only and is not intended to limit the scope of the embodiments of the present disclosure. In some cases, certain components may be added or subtracted or replaced as needed. For example, a taxi or a network car terminal is a component that can be omitted.

2 is a flow diagram of a method 200 for processing advertisement information, in accordance with an embodiment of the present disclosure. Those skilled in the art will appreciate that the method 200 can be performed by the service server 104 illustrated with reference to FIG. For convenience of description, the method 200 will be described below with reference to the system 100 shown in FIG.

After the method 200 begins, in step S202, advertisement information requested by the advertiser and/or the advertising organization is obtained.

According to an embodiment of the present invention, the content of the advertisement information may include a combination of text, a picture, a video, a picture and a text, and a link. The link enables the user to link to other servers or interfaces after clicking to achieve further interaction between the user and the advertising information (as described in the various embodiments below).

The advertisers referred to in the embodiments of the present invention generally refer to legal persons, other economic organizations or individuals who sell or provide services for themselves, or entrust others to design, produce and/or distribute advertisements. Such as fast-moving consumer goods manufacturers, catering service providers, mobile Internet e-commerce.

The advertising organization referred to in the embodiments of the present invention generally refers to a commercial service organization engaged in advertising agency and advertising management. Advertising organizations usually accept the entrustment of advertisers to complete the processing, distribution, and management of advertising information on behalf of advertisers.

In addition, it should be understood that the advertiser may not have to entrust the advertising organization to publish its advertisement, so the advertisement posting request may be initiated by the advertiser or by an advertising organization that accepts the commission.

Next, the method 200 proceeds to step S204 to associate the advertisement information with the taxi or the network car carrier enterprise information to determine whether the taxi or the network car carrier is the channel of the advertisement information.

According to an embodiment of the present invention, an advertiser or an advertising organization may first sign an agreement with a taxi or a network car carrier to designate it as a channel provider, and send the advertisement information to the designated server when accessing the service server. Or the relevant instructions of the network car carrier. In addition, the advertiser or the advertising organization may first upload the advertisement information requested to be posted to the business server, and then select a taxi or a network car carrier, which needs to be pre-released on the business server according to the taxi or the network car carrier. The agreement fulfills the corresponding rights and obligations. In some embodiments, the advertiser and the advertising organization may also not actively designate a taxi or a network car carrier, but the service server may assign or randomly assign according to predetermined rules.

As will be described in detail in the following embodiments, a taxi or a network car carrier as a channel for advertising information means that a taxi or a network car carrier will provide advertisements to passengers of the goods when providing passenger services. The channel information, when the passenger completes the interaction with the advertisement information (described in the following embodiments), the advertisement channel information may be provided to generate the interaction completion information and sent to the service server, and then the reward issued by the service server is obtained. In this way, the taxi or the network car carrier in the process of the dissemination of advertising information, through the advertising channel information, this element has an incentive effect on the effective transmission of advertising information, which has promoted the channel of communication, so it can be considered as The distributor of advertising information obtains the distribution of benefits.

It should be understood by those skilled in the art that this step S204 is not necessary (so indicated by a dashed box in FIG. 2), because under some commercial agreements, advertisers and advertising organizations may not specify a specific taxi or network car. The carrier can still effectively deliver the advertisement to the audience through the logistics channel. According to an embodiment of the present invention, for example, an advertiser X wants to promote his product Y on a service server, and may only sign an agreement with an operator of the service server, and does not have a specific one or several taxis on the service server. Or the network car carrier enterprise association, that is, the default is allowed to promote through any channel. The operator of the business server can then sign an agreement with the taxi or the network car carrier, as long as the advertisement of the product Y is pushed to the audience through the passenger service provided by the enterprise (ie, the audience enters the taxi or the network car carrier) The associated advertising channel information), then the taxi or network car carrier and the passenger service provider can obtain the benefit share. Alternatively, in other embodiments, the advertising channel information input by the passenger may also not match the channel specified by the advertiser. At this time, the actual promotion channel provider (non-designated channel provider) obtains the benefit sharing. Of course, other elements related to the division of interest can be agreed in the agreement.

Next, the method 200 proceeds to step S206 to push the advertisement information to the passenger, and after the taxi or the network car carrier delivers the goods to the passenger, the passenger interacts with the advertisement information and provides interactive completion information including the advertisement channel information. The advertisement channel information is obtained in a passenger service.

According to an embodiment of the present invention, the service server can push the advertisement information to the passenger terminal in a variety of ways. Taking the passenger terminal as a smart phone as an example, the service server can send the advertisement information to the passenger through an APP installed on the mobile phone, a WeChat public number, a webpage, and the like.

After the passenger service provider begins to accept the passengers, the passengers can obtain advertising channel information during the service process to provide the service server when requesting the reward (described in the following embodiments). When the passenger service provider is a taxi or an internet car of a taxi or an internet car carrier, the advertisement channel information includes a taxi or a network car service certification information. In addition, according to an embodiment of the present invention, the taxi or the network car service certification information may be a string of character numbers, or may be regarded as a graphic code containing taxi or network car service certification information, such as two-dimensional. code. It should be understood that the service certification information referred to in the present invention is to prove that the user actually accepts the passenger service provided by the vehicle, so as to confirm the precise channel of the advertisement information push in the background, that is, which vehicle and/or which driver is carrying The delivery of the advertisement information is facilitated in the customer service. Therefore, the service certification information can be designed into various expressions according to actual conditions, but it does not constitute a limitation on the present invention. Specifically, if the server in the embodiment of the present invention also serves as a server of the network car platform, the service certification information may be automatically generated in the network car APP.

According to an embodiment of the present invention, the manner of submitting the advertisement channel information includes: inputting the current taxi or the network license number or the driver number. Input methods include, but are not limited to, touch screen typing, mechanical key typing, voice delivery taxi or internet car license plate number or driver number, and identification by voice conversion program. It can scan the ticket or the graphic code on the taxi or the passenger cabin of the car, such as a two-dimensional code containing a taxi or a network car service proof information, for example, a two-dimensional code that can be assigned to the driver to limit the number of scans or Multiple QR codes are provided for passengers to scan with their mobile phones. The user can also use the geolocation information transmission function in the navigation application software to locate the current geographical location information of the user. As part of the service certification information, the passenger location information can be combined with other verification methods to truly reflect the location of the passenger. Improve the authenticity of the service certificate.

According to the embodiment of the present invention, the manner of submitting the advertisement channel information may also be obtained by the passenger terminal communicating with the verification device installed in the taxi or the network car, obtaining the identification information of the verification device, and the identification information of the verification device is The taxi or network car service certification information is mapped to each other.

The manner in which the passenger terminal communicates with the verification device may be a taxi or a network car WIFI, or may be a mobile communication network (4G network). It can also scan the electronic tag information stored in the passenger terminal through Bluetooth or infrared communication, or through the verification device, and obtain the authentication information through the device. For example, the electronic tag can use an NFC tag, an IC tag, or the like.

According to an embodiment of the present invention, the interaction of the passenger with the advertisement information may be in the following manner:

In one mode, the passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information. For example, the advertisement information is text and image, and the passenger can click through a link to enter the display interface of the text and the image, and then the browsing of the content of the advertisement information that is considered to be completed, that is, the active information and the advertisement information are completed by means of active click and browse. Interaction.

In another mode, the passenger views the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information. Different from the former interaction mode, in this mode, the interaction between the passenger (ie, the advertising audience) and the advertisement information is more complicated, and the passenger needs to subscribe to the subscription service provided in the advertisement information. For example, the advertiser wants the target user to subscribe to a WeChat public number published by the user in a "following" manner, and then provides a QR code or a micro signal of the WeChat public number in the advertisement information, when the passenger identifies the QR code. After the micro signal is input and the attention operation is completed, the completion of the interaction with the advertisement information is achieved.

In another mode, the passenger views the advertisement information at the user terminal and downloads the recommended application in the advertisement information. For example, an application developer or operator needs to promote a mobile app in the market. The advertisement information posted by the developer or operator as an advertiser includes the text, image information, and download link of the application. When the passenger clicks on the download link and completes the download, the completion of the interaction with the advertisement information is achieved.

In another mode, the passenger views the advertisement information at the user terminal and views the content of the video information provided in the advertisement information. For example, the advertisement information is short video material, and the passenger needs to click through a link to enter the video display interface, and then play the short video, thereby realizing the completion of the interaction with the advertisement information.

According to the embodiment of the present invention, after the passenger terminal completes the interaction with the advertisement, when the interaction completion information is generated and submitted, in addition to the submission of the advertisement channel information, the proof information of the interaction completion may be submitted. For example, when the interaction is to pay attention to the WeChat public account, the passenger needs to take a screenshot in the public number list on the own WeChat client and submit it as proof information to generate the interaction completion information. When the interaction is to download the application, the passenger needs to intercept the screenshot containing the application icon on his mobile terminal application interface, and submit it as proof information to generate the interaction completion information. In this way, the service server can more accurately confirm that the advertisement information is effectively transmitted to the passengers (ie, the advertisement audience), improve the communication efficiency of the advertisement information, and avoid waste of data resources.

According to an embodiment of the present invention, the step of submitting the advertisement channel information may be completed before or after the start of the interaction with the advertisement information. The advertisement channel information is submitted before the interaction starts, and the service server can preferentially push the advertisement information of the taxi or the network car carrier associated with the advertisement channel information according to the advertisement channel information, so that the user can quickly find the advertisement information matching the advertisement channel. Overall, the time for obtaining rewards is saved, and on the other hand, the interests of taxi or internet passenger service providers are better protected. Submitting the advertising channel information after the interaction starts or is completed, the submission of the advertising channel information and the interactive completion certification information can be completed on the same interface, which is equivalent to reducing the number of interactions with the business server, and saving time to some extent, and Reduce the amount of data calculations for the business server.

Next, the method 200 proceeds to step S208, acquires the interaction completion information, and transmits a reward to the passenger.

In accordance with embodiments of the present invention, rewards sent to passengers include, but are not limited to, electronic money, voucher for redemption of electronic money, coupons, network resources (eg, data traffic), and the like. The voucher for redemption of electronic money may be, for example, WeChat or Alipay red envelope, and the electronic terminal may deposit the electronic money into the WeChat account or withdraw it to the UnionPay system. In addition to this, as a further improvement, it is also possible to send a reward to a taxi or a driver of a network car. As drivers receive real-time incentives, they will be more proactive in completing passenger missions and advertising campaigns to improve work efficiency. Of course, it should be understood that the rewards given to the driver of a taxi or a network car may be real-time (same as a passenger) or may be settled after a certain period of time.

According to an embodiment of the present invention, if the taxi or the network passenger service provider is a driver of a taxi or a network car, the method 200 further includes: using the interaction completion information as an advertiser, an advertising organization, a taxi, or a network. The basis for the distribution of interests of at least two parties in the vehicle carrier, passenger service provider and advertising management platform;

For example, in one embodiment, a certain advertising cost is paid by an advertiser or an advertising organization (in a recharge manner or in real time by a bar), and a taxi or a network car carrier arranges a passenger platform to provide passenger transportation services, passengers. Complete the interaction of advertising information and obtain a part of the electronic money reward. In addition, the advertising management platform (ie, the operator of the business server), the taxi or the network car carrier, the taxi or the crew of the network car can obtain a part of the benefits according to the proportion. Divided into.

The method 200 provided by the embodiment of the present invention combines the logistics industry with the advertising industry to encourage the passengers of the goods to actively interact with the advertisement information, and feeds back the interaction result to the service server through the advertisement channel information to obtain the reward. In this process, on the one hand, the communication channel of advertising has been expanded through the logistics channel. On the other hand, the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.

FIG. 3 is an interaction flowchart of an advertisement management method 300 according to an embodiment of the present invention. The application scenario of the method is more specific. Similarly, the method can also be implemented in the system 100 shown in FIG. 1 . In the following, the method will be described with reference to system 100 of FIG.

At step S302, the advertiser and the advertising organization submit a request to publish the advertisement information to the service server. The advertisers are A and B, the advertisement information is A1 and B1, the advertisement organization is C and D, and the advertisement information is C1 and D1. See Table 1 below for details:

Table 1 list of advertising information

发布者announcer	广告信息编号Advertising information number	广告信息内容Advertising content
广告主AAdvertiser A	A1A1	产品的图文信息Graphic information of the product
广告主BAdvertiser B	B1B1	手机APP的介绍及下载链接Mobile APP introduction and download link
广告组织CAdvertising organization C	C1C1	微信公众号介绍及链接WeChat public number introduction and link
广告组织DAdvertising organization D	D1D1	某公司的服务简介A company's service profile

Next, the method 300 proceeds to step S304, in which at least part of the advertisement information is associated with the taxi or the network car carrier enterprise information to designate the taxi or the network car carrier to be the advertisement information. The channel dealers, taxis or network car carriers are E, F and G. See Table 2 below for details.

Table 2 Advertising information and taxi or network car carrier information association list

发布者announcer	广告信息编号Advertising information number	出租车或网约车承运企业Taxi or network car carrier
广告主AAdvertiser A	A1A1	出租车或网约车承运企业ETaxi or network car carrier E
广告主BAdvertiser B	B1B1	出租车或网约车承运企业FTaxi or network car carrier F
广告组织CAdvertising organization C	C1C1	出租车或网约车承运企业GTaxi or network car carrier G
广告组织DAdvertising organization D	D1D1	RandomRandom

Note that the advertising organization D does not specify a specific channel provider, that is, the default random (Random) taxi or network car carrier can promote the advertisement.

Next, the method 300 proceeds to step S306, and the service server pushes the advertisement information to the passenger. According to an embodiment of the present invention, the passenger can pay attention to the WeChat platform operated by the service server, and browse the advertisement information list on the display interface of the platform.

At this time, as the passenger, the advertisement channel information is acquired when the provider of the taxi or the network passenger service (the taxi or the network passenger group in this embodiment) is served. If the passenger is taking a taxi or a network car, the taxi or the QR code in the car (as part of the passenger service) contains the taxi or network car service certification information.

Next, the method 300 proceeds to step S308, where the passenger interacts with the advertisement information on his mobile terminal, submits the advertisement channel information, and generates the interaction completion information to the service server.

According to an embodiment of the present invention, when the passenger browses the advertisement A1, only the graphic information in the advertisement A1 needs to be read, and the interaction is completed. When browsing the advertisement B1, it is necessary to download the mobile phone APP and submit the screenshot proof of the completion of the download when submitting the interactive completion information. When browsing the advertisement C1, it is necessary to pay attention to the WeChat public number and submit the screenshot proof that has been paid attention to.

When submitting the advertising channel information, you can manually enter the taxi or network car service certification information, or scan the ticket or the QR code in the vehicle (ie, provide an interface for scanning the QR code on the user terminal interface).

It should be understood that the interface for implementing the interaction completion information submission may be a virtual button prompting the passenger to obtain the reward, such as “receiving the red envelope”, so that when the passenger inputs the advertisement channel information and the interaction completion certificate information (if needed), click “Receiving a red envelope” is considered a submission.

Next, the method 300 proceeds to step S310A. After receiving the interaction completion information, the service server determines that the advertisement information has been effectively communicated, and sends a reward to the passenger.

According to an embodiment of the present invention, the reward is a WeChat red envelope, and after receiving the red envelope, the passenger can withdraw the account to the WeChat wallet account, and then withdraw the account to the UnionPay system account.

According to an embodiment of the present invention, the method 300 also proceeds to step S310B, that is, another reward may also be sent to the crew terminal of the taxi or the network car for the benefit share obtained by the promotion of the advertisement information in real time.

Ultimately, the benefits of advertising can be achieved by sharing the benefits between taxis or network car carriers, taxis or network crews, and operators of business servers. If the advertiser or advertising company pays 10 yuan to post an advertisement, the crew of the taxi or the network car gets 5 yuan reward, the passenger gets 2 yuan reward, the operator gets 1 yuan income, the taxi or the network car carrier obtains 2 Yuan income.

In another aspect, an embodiment of the present invention further provides a storage medium corresponding to the foregoing method, where the storage medium stores a program executable by a processor, and when the program is running, the following steps can be implemented:

Pushing advertisement information to passengers, and providing passenger services to passengers by taxi or internet car, the passenger interacts with the advertisement information, and provides interactive completion information including advertisement channel information; wherein the advertisement channel information is associated with the passenger service and Obtained in passenger transport services;

According to an embodiment of the present disclosure, before the advertisement information is pushed to the passenger, the program can also realize at runtime:

The advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network car belongs, to determine the logistics company as the channel of the advertisement information.

According to an embodiment of the present disclosure, the passenger interacting with the advertisement information includes:

According to an embodiment of the present disclosure, the passenger service provider is a taxi or a network car of a taxi or a network car carrier, and the providing the interaction completion information including the advertisement channel information includes:

According to an embodiment of the present disclosure, the providing the interaction completion information including the advertisement channel information further includes:

According to an embodiment of the present disclosure, the taxi or network car service certification information is submitted by inputting relevant information of the taxi or the network car fee ticket.

Information about the taxi or the covenant fee ticket includes the taxi or the covenant license plate number and the taxi or covenant driver number.

According to an embodiment of the present disclosure, the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fee ticket or a taxi or a network car service certificate information in the passenger cabin. The graphics code is submitted.

According to an embodiment of the present disclosure, the taxi or network car service certification information is submitted by inputting a verification code received by the mobile terminal.

According to an embodiment of the present disclosure, the taxi or internet car service certification information is submitted through a panning function in the social application.

According to an embodiment of the present disclosure, the taxi or network car service certification information is geolocated through the terminal, and it is confirmed that the taxi or the network car or the passenger is in real time to complete the submission.

According to an embodiment of the present disclosure, the taxi or network car service certification information is obtained by the passenger terminal communicating with a verification device disposed in a taxi or a network car, and obtaining identification information of the verification device, wherein the verification device is The identification information is mapped to the taxi or the network car service certification information.

The manner in which the verification device communicates includes WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.

According to an embodiment of the present disclosure, the advertising channel information is submitted before the passenger begins to interact with the advertising information to push the advertising information associated with the advertising channel information to the passenger.

According to an embodiment of the present disclosure, the advertisement channel information is submitted after the passenger and the advertisement information are interactively completed.

According to an embodiment of the present disclosure, the passenger service provider is a taxi or a network car crew of a taxi or a network car carrier, and the program can also be implemented at runtime: using the interaction completion information as The basis for the distribution of interests of at least two parties in the advertiser, advertising organization, taxi or network car carrier, taxi or network car crew and advertising management platform;

It should be understood that the method implemented in the foregoing storage medium is corresponding to the related steps in the method 200-300, and the specific implementation manner can be referred to the method 200-300.

On the other hand, as shown in FIG. 4, the embodiment of the present invention further provides a server 400, which is a service server, which is used as the service server of the system 100, and includes the processor 401 and the storage medium 402. Realize the delivery of advertising information.

In summary, the advertisement management method, the storage medium, the server and the system provided by the embodiments of the present invention organically combine the logistics industry with the advertising industry, encourage passengers to actively interact with the advertisement information, and feed back to the service server through the advertisement channel information. Interact results to get rewards. In this process, on the one hand, the communication channel of advertising has been expanded through the logistics channel. On the other hand, the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.

The implementation of the present invention and all of the functional operations provided herein may be in digital electronic circuitry, or in computer software, firmware or hardware, including the structures disclosed in the specification and its structural equivalents, or a combination of one or more of them. to fulfill. Implementations of the present disclosure can be implemented as one or more computer program products, ie, one or more modules of computer program instructions encoded on a computer readable medium, executed by a data processing apparatus or used to control a data processing apparatus operating. The computer readable medium can be a machine readable storage device, a machine readable storage substrate, a memory device, a composition that affects a machine readable propagated signal, or a combination of one or more of them. The term "data processing apparatus" encompasses all apparatus, devices, and machines for processing data, including, for example, a programmable processor, a computer, or a plurality of processors or computers. In addition to hardware, the apparatus can include code for creating an execution environment for the described computer program, such as code that constitutes a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them.

A computer program (also referred to as a program, software, software application, script, or code) can be written in any form of programming language, including a compiled or interpreted language, and the computer program can be deployed in any form, including as a stand-alone program or As a module, component, subroutine, or other unit suitable for use in a computing environment. The computer program does not have to correspond to a file in the file system. The program may be stored in a portion of a file that holds other programs or data (eg, one or more scripts stored in a markup language document), stored in a single file dedicated to the described program, or stored in multiple collaborative files (for example, a file that stores one or more modules, subroutines, or parts of code). The computer program can be deployed to be executed on one computer or on a plurality of computers located at one site or distributed across multiple sites and interconnected by a communication network.

The processes and logic flows described in this disclosure can be performed by one or more programmable processors executing one or more computer programs to perform functions by operating input data and generating output. The process and logic flow may also be performed by dedicated logic circuitry, and the apparatus may also be implemented as the dedicated logic circuitry, such as an FPGA (Field Programmable Gate Array) or an ASIC (Application Specific Integrated Circuit).

Processors suitable for the execution of a computer program include, for example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer. Generally, a processor receives instructions and data from a read only memory or a random access memory or both. Elements of a computer may include a processor for executing instructions and one or more memory devices for storing instructions and data. Typically, the computer will also include one or more mass storage devices for storing data, or the computer is operatively coupled to receive or transfer data to or from the mass storage device, such as a magnetic disk, magnetic CD or CD. However, the computer does not need to have such a device. In addition, the computer can be embedded in another device, such as a mobile phone, a personal digital assistant (PDA), a mobile audio player, a global positioning system (GPS) receiver, and the like. Computer readable media suitable for storing computer program instructions and data include all forms of nonvolatile memory, media and memory devices including, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices; magnetic disks such as internal hard disks or removable Disks; magneto-optical disks; and CD ROM and DVD-ROM disks. The processor and memory can be supplemented by or incorporated in dedicated logic.

In order to provide interaction with a user, implementations of embodiments of the present invention may be provided with a display device (eg, a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user, as well as a keyboard and pointing device (eg, a mouse) Or the trackball is implemented by a computer whose user can provide input to the computer. Other kinds of devices may also be used to provide interaction with the user; for example, feedback provided to the user may be any form of sensory feedback, such as visual feedback, audible feedback, or haptic feedback; and input from the user may be received in any form , including auditory, voice, or tactile input.

The present invention is not to be construed as limiting the scope of the invention or the scope of the claimed invention, but should be understood as a description of the features of the example implementation of the invention. Certain features that are described in this disclosure in the context of a single implementation can also be provided in combination with a single implementation. Conversely, various features that are described in the context of a single implementation can also be provided in a plurality of implementations or in any suitable subcombination. Moreover, although features may be described above as being performed in some combination and even requiring such protection initially, in some cases one or more features from the claimed combination may be removed from the combination, and the claimed combination is claimed. Changes in sub-combinations or sub-combinations may be involved.

Similarly, although the operations are depicted in a particular order in the figures, this should not be construed as requiring that such operations be performed in the particular order shown, or in a sequential order, or Achieve the desired results. In some situations, multitasking and parallel processing may be advantageous. Moreover, the separation of various system components in the implementations described above should not be understood as requiring such separation in all implementations, and it should be understood that the described program components and systems can generally be integrated together in a single software product. Or be packaged into multiple software products.

Therefore, specific implementations of the invention have been described, and other implementations are within the scope of the following claims. For example, the actions recited in the claims can be performed in a different order, and the acts can still achieve the desired results. A number of implementations have been described. However, it will be understood that various modifications may be made without departing from the spirit and scope of the invention. For example, various forms of the flow shown above may be used, where the steps may be reordered, added or removed. Accordingly, other implementations are within the scope of the claims.

Claims

An advertising management method using a taxi or an internet passenger service, including:

Obtaining advertising information requested by advertisers and/or advertising organizations;

Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information and Taxi or network passenger transport service is associated with and obtained in the passenger service;

The interaction completion information is obtained and a reward is sent to the passenger.
The advertisement management method according to claim 1, wherein before the pushing the advertisement information to the passenger, the method further comprises:

The advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network passenger service provider belongs, to determine whether the taxi or the network car carrier is the channel of the advertisement information.
The advertisement management method according to claim 1, wherein the passenger interacting with the advertisement information comprises:

The passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
The advertisement management method according to claim 1, wherein the passenger interacting with the advertisement information comprises:

The passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
The advertisement management method according to claim 1, wherein the passenger interacting with the advertisement information comprises:

The passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
The advertisement management method according to claim 1, wherein the taxi or the network passenger service provider is a taxi or an internet car driver and/or a taxi or a network car carrier to which the taxi or the network belongs. The providing interactive completion information including the advertisement channel information includes:

Submit a taxi or network car service certification information as advertising channel information to generate interactive completion information based on the advertising channel information.
The advertisement management method according to claim 6, wherein the providing the interaction completion information including the advertisement channel information further comprises:

The proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.
The advertisement management method according to claim 6 or 7, wherein the taxi or the online car service certification information is submitted by inputting information on the taxi or the online car fee ticket.
The advertisement management method according to claim 8, wherein the information about the taxi or the online car fare ticket includes the taxi or the approximate car license plate number and/or the taxi or the net. About car driver number.
The advertisement management method according to claim 6 or 7, wherein the taxi or the online car service certification information is obtained by scanning a taxi or a network car fee ticket or a taxi or a network in the passenger cabin. The graphic code of the vehicle service certification information is submitted.
The advertisement management method according to claim 6 or 7, wherein the taxi or the online car service certification information is submitted by inputting a verification code received by the mobile terminal.
The advertisement management method according to claim 6 or 7, wherein the taxi or the network car service certification information further includes passenger position information obtained by the satellite positioning system of the passenger terminal.
The advertisement management method according to claim 6 or 7, wherein the taxi or the network car service certification information is communicated with the verification device installed in the taxi or the network car through the passenger terminal, and the verification device is acquired. The identification information is obtained, and the identification information of the verification device is mapped to the taxi or the network car service certification information.
The advertisement management method according to claim 13, wherein the means for communicating by the verification device comprises mobile network communication, WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.
The advertisement management method according to claim 2, wherein the advertisement channel information is submitted before the passenger starts interacting with the advertisement information to push the advertisement information associated with the advertisement channel information to the passenger.
The advertisement management method according to claim 1, wherein the advertisement channel information is submitted after the passenger and the advertisement information are interactively completed.
The advertisement management method according to claim 1, wherein the taxi or the network passenger service provider is a taxi or a network car driver of a taxi or a network car carrier, and the advertisement management method The method further includes: using the interaction completion information as a basis for the distribution of interests of at least two parties in an advertiser, an advertising organization, a taxi or a network car carrier, a taxi or a network passenger service provider, and an advertisement management platform.
A storage medium storing a program executable by a processor, wherein the program can implement the following steps while running:

Obtaining advertising information requested by advertisers and/or advertising organizations;

Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information Associated with a taxi or network passenger service and obtained in a taxi or network passenger service;

The interaction completion information is obtained and a reward is sent to the passenger.
The storage medium according to claim 18, wherein said program is further executable at runtime when said advertising information is pushed to a passenger:

The advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network passenger service provider belongs, to determine whether the taxi or the network car carrier is the channel of the advertisement information.
The storage medium of claim 18, wherein the passenger interacting with the advertisement information comprises:

The passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
The storage medium of claim 18, wherein the passenger interacting with the advertisement information comprises:

The passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
The storage medium of claim 18, wherein the passenger interacting with the advertisement information comprises:

The passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
The storage medium according to claim 18, wherein the taxi or network passenger service provider is a taxi or a network car carrier, and the providing interactive completion information including the advertisement channel information includes:

Submit a taxi or network car service certification information as advertising channel information to generate interactive completion information based on the advertising channel information.
The storage medium according to claim 18, wherein the providing the interaction completion information including the advertisement channel information further comprises:

The proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.
The storage medium according to claim 23 or 24, wherein the taxi or the online car service certification information is submitted by inputting the relevant information of the taxi or the online car fare ticket.
The storage medium according to claim 23, wherein the information about the taxi or the online car fare ticket includes the taxi or the approximate car license plate number and/or the taxi or the network Car driver number.
The storage medium according to claim 23 or 24, wherein the taxi or internet car service certification information is included in the taxi or the internet car fee ticket or the train cabin containing the taxi or network The graphic code of the vehicle service certification information is submitted.
The storage medium according to claim 23 or 24, wherein the taxi or the network car service certification information is submitted by inputting a verification code received by the mobile terminal.
The storage medium according to claim 23 or 24, wherein the taxi or network car service certification information further comprises geographical location information located by the user terminal.
The storage medium according to claim 23 or 24, wherein the taxi or network car service certification information is communicated by the passenger terminal with a verification device provided in the taxi or the network car, and the identification of the verification device is acquired. The information is obtained, and the identification information of the verification device is mapped to the taxi or the network car service certification information.
The storage medium according to claim 30, wherein the means for communicating by the verification device comprises mobile network communication, WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.
A server comprising the storage medium of any of claims 18-31 and a processor that can execute the program on the storage medium.
An advertisement management system, comprising:

An advertiser terminal and/or an advertisement organization terminal for transmitting advertisement information requested to be posted;

a passenger terminal, configured to receive advertisement information, interact with the advertisement information, and provide interaction completion information including advertisement channel information; wherein the advertisement channel information is associated with a taxi or a network passenger service and is in a taxi or network Obtained in the passenger transport service;

An advertisement management server for pushing advertisement information to passengers, and acquiring the interaction completion information, and sending a reward to the passenger.