WO2019011300A1 - Procédé de gestion d'annonces publicitaires pour taxi ou service d'appel de taxi en ligne pour passager, support d'informations, serveur et système - Google Patents

Procédé de gestion d'annonces publicitaires pour taxi ou service d'appel de taxi en ligne pour passager, support d'informations, serveur et système Download PDF

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Publication number
WO2019011300A1
WO2019011300A1 PCT/CN2018/095477 CN2018095477W WO2019011300A1 WO 2019011300 A1 WO2019011300 A1 WO 2019011300A1 CN 2018095477 W CN2018095477 W CN 2018095477W WO 2019011300 A1 WO2019011300 A1 WO 2019011300A1
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WIPO (PCT)
Prior art keywords
information
advertisement
taxi
passenger
network
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PCT/CN2018/095477
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English (en)
Chinese (zh)
Inventor
杨克宁
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杨克宁
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Publication of WO2019011300A1 publication Critical patent/WO2019011300A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to the field of advertising technologies, and in particular, to an advertisement management method, a storage medium, a server, and a system.
  • Traditional advertising channels mainly include televisions, newspapers, websites, and electronic displays installed in public places. These promotion methods mainly involve advertisers or advertising companies paying a certain advertising fee to the channel, and advertising on the media platform of the channel to display to consumers.
  • One of the main problems with this type of advertising promotion is the inability to determine whether advertising information is effectively communicated to consumers. For example, many advertisements may be played on a TV show, and after watching the program, the consumer may be distracted and unable to pay attention to the content in the advertisement.
  • newspapers, portals and other media there may be many advertisements on the page, and consumers may intentionally ignore the advertisements on the pages in order to browse the main contents of the newspapers and portals. Consumers' neglect of attention can be seen as a waste of advertising resources.
  • the present invention provides an advertisement for using a taxi or an internet passenger service.
  • Management methods including:
  • the passenger Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information and Taxi or network passenger transport service is associated with and obtained in the passenger service;
  • the interaction completion information is obtained and a reward is sent to the passenger.
  • the method before the pushing the advertisement information to the passenger, the method further includes:
  • the advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network passenger service provider belongs, to determine whether the taxi or the network car carrier is the channel of the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
  • the taxi or network car passenger service provider is a taxi or a network car driver and/or a taxi or a network car carrier to which it belongs, the providing an interaction containing advertising channel information
  • the completion information includes:
  • the providing the interaction completion information including the advertisement channel information further includes:
  • the taxi or internet car service certification information is submitted by inputting relevant information of the taxi or the network car fee ticket.
  • the information about the taxi or the network car fee ticket includes the taxi or the network car license plate number and the taxi or network car driver number.
  • the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fee ticket or a graphic containing the taxi or network car service certification information in the passenger cabin.
  • the code completes the submission.
  • the taxi or network car service certification information is submitted by inputting a verification code received by the mobile terminal.
  • the taxi or internet car service certification information is submitted via a panning function in the social application.
  • the taxi or the network car service certification information is geolocated through the terminal, and it is confirmed that the taxi or the network car or the passenger is in real time to complete the submission.
  • the taxi or network car service certification information is communicated by the passenger terminal with a verification device disposed in the taxi or the network car, and the identification information of the verification device is obtained, and the identification information of the verification device is obtained. Mapping with the taxi or network car service certification information.
  • the manner in which the verification device communicates includes mobile network communication, WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.
  • the advertising channel information is submitted before the passenger begins to interact with the advertising information to push the advertising information associated with the advertising channel information to the passenger.
  • the advertising channel information is submitted after the passenger and the advertising information have been interactively completed.
  • the taxi or network passenger service provider is a taxi or a network car driver of a taxi or a network car carrier
  • the advertisement management method further includes: the interaction completion information As the basis for the distribution of interests of at least two parties in the advertiser, advertising organization, taxi or network car carrier, taxi or network passenger service provider and advertising management platform.
  • an embodiment of the present invention provides a storage medium in which a program executable by a processor is stored, wherein the program can implement the following steps when running:
  • the passenger Pushing the advertisement information to the passenger so that the taxi or the network passenger service provider provides the passenger service to the passenger, the passenger interacts with the advertisement information, and provides interactive completion information including the advertisement channel information; wherein the advertisement channel information Associated with a taxi or network passenger service and obtained in a taxi or network passenger service;
  • the interaction completion information is obtained and a reward is sent to the passenger.
  • the program can also be implemented at runtime during the push of the advertisement information to the passenger:
  • the advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network passenger service provider belongs, to determine whether the taxi or the network car carrier is the channel of the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
  • the passenger interacting with the advertisement information comprises:
  • the passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
  • the taxi or network passenger service provider is a taxi or a network car carrier
  • the providing interaction completion information including the advertisement channel information includes:
  • the providing the interaction completion information including the advertisement channel information further includes:
  • the proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.
  • the taxi or internet car service certification information is submitted by inputting relevant information of the taxi or the network car fee ticket.
  • the information about the taxi or the network car fee ticket includes the railway passenger train number, the taxi or the network car ticket number, and personal identification information.
  • the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fare ticket or a train cabin containing the taxi or network car service proof information.
  • the graphic code is submitted.
  • the taxi or network car service certification information is submitted by inputting a verification code received by the mobile terminal.
  • the taxi or internet car service certification information is submitted via a panning function in the social application.
  • the taxi or the network car service certification information is geolocated through the terminal, and it is confirmed that the taxi or the network car or the passenger is in real time to complete the submission.
  • the taxi or network car service certification information is communicated by the passenger terminal with a verification device disposed in the taxi or the network car, and the identification information of the verification device is obtained, and the identification information of the verification device is obtained. Mapping with the taxi or network car service certification information.
  • the manner in which the verification device communicates includes mobile network communication, WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.
  • the advertising channel information is submitted before the recipient begins interacting with the advertising information to push the advertising information associated with the advertising channel information to the recipient.
  • the advertising channel information is submitted after the recipient interacts with the advertising information.
  • the taxi or the network car passenger service provider is a train of a train of a taxi or a network car carrier
  • the program can also be implemented at runtime: using the interaction completion information as The basis for the distribution of interests of at least two parties in an advertiser, advertising organization, taxi or network car carrier, taxi or network passenger service provider and advertising management platform.
  • the present invention provides a server including a storage medium and a processor that can execute the program on the storage medium.
  • the present invention provides an advertisement management system, including:
  • a passenger terminal configured to receive advertisement information, interact with the advertisement information, and provide interaction completion information including advertisement channel information; wherein the advertisement channel information is associated with a taxi or a network passenger service and is in a taxi or network Obtained in the passenger transport service;
  • An advertisement management server for pushing advertisement information to passengers, and acquiring the interaction completion information, and sending a reward to the passenger.
  • the advertisement management method, the storage medium, the server and the system provided by the embodiments of the present invention combine the taxi network and the passenger transportation service industry with the advertising industry to encourage the passengers to actively interact with the advertisement information, and use the advertisement channel information to the service server. Feedback the interaction results to get rewards.
  • the communication channel of advertising has been expanded through the logistics channel.
  • the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.
  • FIG. 1 is a system architecture diagram of an advertisement management method according to an embodiment of the present invention
  • FIG. 2 is a flowchart of an advertisement management method according to an embodiment of the present invention.
  • FIG. 3 is an interaction flowchart of an advertisement management method according to an embodiment of the present invention.
  • FIG. 4 is a structural block diagram of a server according to an embodiment of the present invention.
  • FIG. 1 is a diagram illustrating a system 100 in which embodiments of the present invention may be implemented.
  • the system 100 includes terminals 102A through 102H that each communicate with a service server 104 over a network.
  • the network may include a large computer network connecting any number of mobile terminals, fixed terminals, and service servers 104, such as a local area network (LAN), a wide area network (WAN), the Internet, a cellular network, or a combination thereof.
  • the business server 104 includes one or more computing devices 110 and one or more machine readable storage media or databases 112.
  • the service server 104 can represent either a single server such as a computer server or a plurality of servers (e.g., cloud server hadoop) that work together to perform functions.
  • terminals 102A and 102B are mobile terminals used by passengers.
  • 102C and 102D are mobile terminals and fixed terminals used by advertisers, respectively, and
  • 102E and 102F are mobile terminals and fixed terminals used by advertising organizations, respectively.
  • 102G and 102H are mobile terminals used by taxi or network driver respectively.
  • the service server 104 After obtaining the advertisement information, the service server 104 associates the advertisement information with the taxi or the network car carrier enterprise information according to the selection of the advertiser and the advertisement organization (optional step), and the taxi or the network car carrier enterprise As a channel for advertising push.
  • the service server 104 further pushes the advertisement information to the mobile terminal used by the passenger.
  • the passenger can interact with the advertisement information on the mobile terminal, and after the taxi or the network car is used, the advertisement channel information is provided to generate the interaction completion information, and is sent again.
  • the service server 104 After obtaining the interaction completion information, the service server 104 confirms that the advertisement information has been delivered to the passenger (ie, the audience of the advertisement) in a timely and effective manner, and pushes the reward to the passenger terminal.
  • the mobile terminals 102A-102H may each include any type of mobile terminal, such as a handheld computer, a personal digital assistant (PDA), a cellular telephone, a network appliance, a smart phone, an enhanced general packet radio service (EGPRS).
  • PDA personal digital assistant
  • GPRS enhanced general packet radio service
  • system 100 is for illustrative purposes only and is not intended to limit the scope of the embodiments of the present disclosure. In some cases, certain components may be added or subtracted or replaced as needed. For example, a taxi or a network car terminal is a component that can be omitted.
  • FIG. 2 is a flow diagram of a method 200 for processing advertisement information, in accordance with an embodiment of the present disclosure.
  • the method 200 can be performed by the service server 104 illustrated with reference to FIG.
  • the method 200 will be described below with reference to the system 100 shown in FIG.
  • step S202 advertisement information requested by the advertiser and/or the advertising organization is obtained.
  • the content of the advertisement information may include a combination of text, a picture, a video, a picture and a text, and a link.
  • the link enables the user to link to other servers or interfaces after clicking to achieve further interaction between the user and the advertising information (as described in the various embodiments below).
  • the advertisers referred to in the embodiments of the present invention generally refer to legal persons, other economic organizations or individuals who sell or provide services for themselves, or entrust others to design, produce and/or distribute advertisements. Such as fast-moving consumer goods manufacturers, catering service providers, mobile Internet e-commerce.
  • the advertising organization referred to in the embodiments of the present invention generally refers to a commercial service organization engaged in advertising agency and advertising management. Advertising organizations usually accept the entrustment of advertisers to complete the processing, distribution, and management of advertising information on behalf of advertisers.
  • the advertiser may not have to entrust the advertising organization to publish its advertisement, so the advertisement posting request may be initiated by the advertiser or by an advertising organization that accepts the commission.
  • step S204 to associate the advertisement information with the taxi or the network car carrier enterprise information to determine whether the taxi or the network car carrier is the channel of the advertisement information.
  • an advertiser or an advertising organization may first sign an agreement with a taxi or a network car carrier to designate it as a channel provider, and send the advertisement information to the designated server when accessing the service server. Or the relevant instructions of the network car carrier.
  • the advertiser or the advertising organization may first upload the advertisement information requested to be posted to the business server, and then select a taxi or a network car carrier, which needs to be pre-released on the business server according to the taxi or the network car carrier.
  • the agreement fulfills the corresponding rights and obligations.
  • the advertiser and the advertising organization may also not actively designate a taxi or a network car carrier, but the service server may assign or randomly assign according to predetermined rules.
  • a taxi or a network car carrier as a channel for advertising information means that a taxi or a network car carrier will provide advertisements to passengers of the goods when providing passenger services.
  • the channel information when the passenger completes the interaction with the advertisement information (described in the following embodiments), the advertisement channel information may be provided to generate the interaction completion information and sent to the service server, and then the reward issued by the service server is obtained.
  • the taxi or the network car carrier in the process of the dissemination of advertising information, through the advertising channel information, this element has an incentive effect on the effective transmission of advertising information, which has promoted the channel of communication, so it can be considered as The distributor of advertising information obtains the distribution of benefits.
  • this step S204 is not necessary (so indicated by a dashed box in FIG. 2), because under some commercial agreements, advertisers and advertising organizations may not specify a specific taxi or network car.
  • the carrier can still effectively deliver the advertisement to the audience through the logistics channel.
  • an advertiser X wants to promote his product Y on a service server, and may only sign an agreement with an operator of the service server, and does not have a specific one or several taxis on the service server.
  • the network car carrier enterprise association that is, the default is allowed to promote through any channel.
  • the operator of the business server can then sign an agreement with the taxi or the network car carrier, as long as the advertisement of the product Y is pushed to the audience through the passenger service provided by the enterprise (ie, the audience enters the taxi or the network car carrier)
  • the associated advertising channel information then the taxi or network car carrier and the passenger service provider can obtain the benefit share.
  • the advertising channel information input by the passenger may also not match the channel specified by the advertiser.
  • the actual promotion channel provider non-designated channel provider
  • obtains the benefit sharing can be agreed in the agreement.
  • step S206 to push the advertisement information to the passenger, and after the taxi or the network car carrier delivers the goods to the passenger, the passenger interacts with the advertisement information and provides interactive completion information including the advertisement channel information.
  • the advertisement channel information is obtained in a passenger service.
  • the service server can push the advertisement information to the passenger terminal in a variety of ways. Taking the passenger terminal as a smart phone as an example, the service server can send the advertisement information to the passenger through an APP installed on the mobile phone, a WeChat public number, a webpage, and the like.
  • the passengers can obtain advertising channel information during the service process to provide the service server when requesting the reward (described in the following embodiments).
  • the advertisement channel information includes a taxi or a network car service certification information.
  • the taxi or the network car service certification information may be a string of character numbers, or may be regarded as a graphic code containing taxi or network car service certification information, such as two-dimensional. code.
  • the service certification information referred to in the present invention is to prove that the user actually accepts the passenger service provided by the vehicle, so as to confirm the precise channel of the advertisement information push in the background, that is, which vehicle and/or which driver is carrying The delivery of the advertisement information is facilitated in the customer service. Therefore, the service certification information can be designed into various expressions according to actual conditions, but it does not constitute a limitation on the present invention. Specifically, if the server in the embodiment of the present invention also serves as a server of the network car platform, the service certification information may be automatically generated in the network car APP.
  • the manner of submitting the advertisement channel information includes: inputting the current taxi or the network license number or the driver number.
  • Input methods include, but are not limited to, touch screen typing, mechanical key typing, voice delivery taxi or internet car license plate number or driver number, and identification by voice conversion program. It can scan the ticket or the graphic code on the taxi or the passenger cabin of the car, such as a two-dimensional code containing a taxi or a network car service proof information, for example, a two-dimensional code that can be assigned to the driver to limit the number of scans or Multiple QR codes are provided for passengers to scan with their mobile phones.
  • the user can also use the geolocation information transmission function in the navigation application software to locate the current geographical location information of the user.
  • the passenger location information can be combined with other verification methods to truly reflect the location of the passenger. Improve the authenticity of the service certificate.
  • the manner of submitting the advertisement channel information may also be obtained by the passenger terminal communicating with the verification device installed in the taxi or the network car, obtaining the identification information of the verification device, and the identification information of the verification device is The taxi or network car service certification information is mapped to each other.
  • the manner in which the passenger terminal communicates with the verification device may be a taxi or a network car WIFI, or may be a mobile communication network (4G network). It can also scan the electronic tag information stored in the passenger terminal through Bluetooth or infrared communication, or through the verification device, and obtain the authentication information through the device.
  • the electronic tag can use an NFC tag, an IC tag, or the like.
  • the interaction of the passenger with the advertisement information may be in the following manner:
  • the passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
  • the advertisement information is text and image
  • the passenger can click through a link to enter the display interface of the text and the image, and then the browsing of the content of the advertisement information that is considered to be completed, that is, the active information and the advertisement information are completed by means of active click and browse. Interaction.
  • the passenger views the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
  • the interaction between the passenger (ie, the advertising audience) and the advertisement information is more complicated, and the passenger needs to subscribe to the subscription service provided in the advertisement information.
  • the advertiser wants the target user to subscribe to a WeChat public number published by the user in a "following" manner, and then provides a QR code or a micro signal of the WeChat public number in the advertisement information, when the passenger identifies the QR code. After the micro signal is input and the attention operation is completed, the completion of the interaction with the advertisement information is achieved.
  • the passenger views the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
  • the advertisement information posted by the developer or operator as an advertiser includes the text, image information, and download link of the application.
  • the passenger clicks on the download link and completes the download the completion of the interaction with the advertisement information is achieved.
  • the passenger views the advertisement information at the user terminal and views the content of the video information provided in the advertisement information.
  • the advertisement information is short video material, and the passenger needs to click through a link to enter the video display interface, and then play the short video, thereby realizing the completion of the interaction with the advertisement information.
  • the proof information of the interaction completion may be submitted.
  • the passenger needs to take a screenshot in the public number list on the own WeChat client and submit it as proof information to generate the interaction completion information.
  • the passenger needs to intercept the screenshot containing the application icon on his mobile terminal application interface, and submit it as proof information to generate the interaction completion information.
  • the service server can more accurately confirm that the advertisement information is effectively transmitted to the passengers (ie, the advertisement audience), improve the communication efficiency of the advertisement information, and avoid waste of data resources.
  • the step of submitting the advertisement channel information may be completed before or after the start of the interaction with the advertisement information.
  • the advertisement channel information is submitted before the interaction starts, and the service server can preferentially push the advertisement information of the taxi or the network car carrier associated with the advertisement channel information according to the advertisement channel information, so that the user can quickly find the advertisement information matching the advertisement channel.
  • the time for obtaining rewards is saved, and on the other hand, the interests of taxi or internet passenger service providers are better protected.
  • Submitting the advertising channel information after the interaction starts or is completed the submission of the advertising channel information and the interactive completion certification information can be completed on the same interface, which is equivalent to reducing the number of interactions with the business server, and saving time to some extent, and Reduce the amount of data calculations for the business server.
  • step S208 acquires the interaction completion information, and transmits a reward to the passenger.
  • rewards sent to passengers include, but are not limited to, electronic money, voucher for redemption of electronic money, coupons, network resources (eg, data traffic), and the like.
  • the voucher for redemption of electronic money may be, for example, WeChat or Alipay red envelope, and the electronic terminal may deposit the electronic money into the WeChat account or withdraw it to the UnionPay system.
  • drivers receive real-time incentives, they will be more proactive in completing passenger missions and advertising campaigns to improve work efficiency.
  • the rewards given to the driver of a taxi or a network car may be real-time (same as a passenger) or may be settled after a certain period of time.
  • the method 200 further includes: using the interaction completion information as an advertiser, an advertising organization, a taxi, or a network.
  • a certain advertising cost is paid by an advertiser or an advertising organization (in a recharge manner or in real time by a bar), and a taxi or a network car carrier arranges a passenger platform to provide passenger transportation services, passengers.
  • a taxi or a network car carrier arranges a passenger platform to provide passenger transportation services, passengers.
  • the advertising management platform ie, the operator of the business server
  • the taxi or the network car carrier, the taxi or the crew of the network car can obtain a part of the benefits according to the proportion. Divided into.
  • the method 200 provided by the embodiment of the present invention combines the logistics industry with the advertising industry to encourage the passengers of the goods to actively interact with the advertisement information, and feeds back the interaction result to the service server through the advertisement channel information to obtain the reward.
  • the communication channel of advertising has been expanded through the logistics channel.
  • the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.
  • FIG. 3 is an interaction flowchart of an advertisement management method 300 according to an embodiment of the present invention.
  • the application scenario of the method is more specific.
  • the method can also be implemented in the system 100 shown in FIG. 1 . In the following, the method will be described with reference to system 100 of FIG.
  • the advertiser and the advertising organization submit a request to publish the advertisement information to the service server.
  • the advertisers are A and B
  • the advertisement information is A1 and B1
  • the advertisement organization is C and D
  • the advertisement information is C1 and D1. See Table 1 below for details:
  • Table 1 list of advertising information
  • step S304 in which at least part of the advertisement information is associated with the taxi or the network car carrier enterprise information to designate the taxi or the network car carrier to be the advertisement information.
  • the channel dealers, taxis or network car carriers are E, F and G. See Table 2 below for details.
  • Table 2 Advertising information and taxi or network car carrier information association list
  • the advertising organization D does not specify a specific channel provider, that is, the default random (Random) taxi or network car carrier can promote the advertisement.
  • step S306 the service server pushes the advertisement information to the passenger.
  • the passenger can pay attention to the WeChat platform operated by the service server, and browse the advertisement information list on the display interface of the platform.
  • the advertisement channel information is acquired when the provider of the taxi or the network passenger service (the taxi or the network passenger group in this embodiment) is served. If the passenger is taking a taxi or a network car, the taxi or the QR code in the car (as part of the passenger service) contains the taxi or network car service certification information.
  • step S308 the passenger interacts with the advertisement information on his mobile terminal, submits the advertisement channel information, and generates the interaction completion information to the service server.
  • the passenger browses the advertisement A1
  • only the graphic information in the advertisement A1 needs to be read, and the interaction is completed.
  • browsing the advertisement B1 it is necessary to download the mobile phone APP and submit the screenshot proof of the completion of the download when submitting the interactive completion information.
  • browsing the advertisement C1 it is necessary to pay attention to the WeChat public number and submit the screenshot proof that has been paid attention to.
  • the interface for implementing the interaction completion information submission may be a virtual button prompting the passenger to obtain the reward, such as “receiving the red envelope”, so that when the passenger inputs the advertisement channel information and the interaction completion certificate information (if needed), click “Receiving a red envelope” is considered a submission.
  • step S310A After receiving the interaction completion information, the service server determines that the advertisement information has been effectively communicated, and sends a reward to the passenger.
  • the reward is a WeChat red envelope
  • the passenger can withdraw the account to the WeChat wallet account, and then withdraw the account to the UnionPay system account.
  • the method 300 also proceeds to step S310B, that is, another reward may also be sent to the crew terminal of the taxi or the network car for the benefit share obtained by the promotion of the advertisement information in real time.
  • the benefits of advertising can be achieved by sharing the benefits between taxis or network car carriers, taxis or network crews, and operators of business servers. If the advertiser or advertising company pays 10 yuan to post an advertisement, the crew of the taxi or the network car gets 5 yuan reward, the passenger gets 2 yuan reward, the operator gets 1 yuan income, the taxi or the network car carrier obtains 2 Yuan income.
  • an embodiment of the present invention further provides a storage medium corresponding to the foregoing method, where the storage medium stores a program executable by a processor, and when the program is running, the following steps can be implemented:
  • the interaction completion information is obtained and a reward is sent to the passenger.
  • the program before the advertisement information is pushed to the passenger, the program can also realize at runtime:
  • the advertisement information is associated with the taxi or the network car carrier enterprise information to which the taxi or the network car belongs, to determine the logistics company as the channel of the advertisement information.
  • the passenger interacting with the advertisement information includes:
  • the passenger enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information.
  • the passenger interacting with the advertisement information includes:
  • the passenger browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information.
  • the passenger interacting with the advertisement information includes:
  • the passenger browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information.
  • the passenger service provider is a taxi or a network car of a taxi or a network car carrier
  • the providing the interaction completion information including the advertisement channel information includes:
  • the providing the interaction completion information including the advertisement channel information further includes:
  • the proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.
  • the taxi or network car service certification information is submitted by inputting relevant information of the taxi or the network car fee ticket.
  • Information about the taxi or the covenant fee ticket includes the taxi or the covenant license plate number and the taxi or covenant driver number.
  • the taxi or internet car service certification information is submitted by input or by scanning a taxi or a network car fee ticket or a taxi or a network car service certificate information in the passenger cabin.
  • the graphics code is submitted.
  • the taxi or network car service certification information is submitted by inputting a verification code received by the mobile terminal.
  • the taxi or internet car service certification information is submitted through a panning function in the social application.
  • the taxi or network car service certification information is geolocated through the terminal, and it is confirmed that the taxi or the network car or the passenger is in real time to complete the submission.
  • the taxi or network car service certification information is obtained by the passenger terminal communicating with a verification device disposed in a taxi or a network car, and obtaining identification information of the verification device, wherein the verification device is The identification information is mapped to the taxi or the network car service certification information.
  • the manner in which the verification device communicates includes WIFI communication, Bluetooth communication, infrared communication, and electronic tag communication.
  • the advertising channel information is submitted before the passenger begins to interact with the advertising information to push the advertising information associated with the advertising channel information to the passenger.
  • the advertisement channel information is submitted after the passenger and the advertisement information are interactively completed.
  • the providing the interaction completion information including the advertisement channel information further includes:
  • the proof information that the passenger completes the interaction with the advertisement information is submitted to generate the interaction completion information according to the advertisement channel information and the certification information.
  • the passenger service provider is a taxi or a network car crew of a taxi or a network car carrier
  • the program can also be implemented at runtime: using the interaction completion information as The basis for the distribution of interests of at least two parties in the advertiser, advertising organization, taxi or network car carrier, taxi or network car crew and advertising management platform;
  • the embodiment of the present invention further provides a server 400, which is a service server, which is used as the service server of the system 100, and includes the processor 401 and the storage medium 402. Realize the delivery of advertising information.
  • a server 400 which is a service server, which is used as the service server of the system 100, and includes the processor 401 and the storage medium 402. Realize the delivery of advertising information.
  • the advertisement management method, the storage medium, the server and the system organically combine the logistics industry with the advertising industry, encourage passengers to actively interact with the advertisement information, and feed back to the service server through the advertisement channel information. Interact results to get rewards.
  • the communication channel of advertising has been expanded through the logistics channel.
  • the method also includes an incentive mechanism based on the information of the advertising channel. The passenger (ie, the advertising audience) will actively interact with the advertisement under the incentive. Improve the effectiveness and dissemination efficiency of advertising information.
  • implementations of the present invention and all of the functional operations provided herein may be in digital electronic circuitry, or in computer software, firmware or hardware, including the structures disclosed in the specification and its structural equivalents, or a combination of one or more of them. to fulfill.
  • Implementations of the present disclosure can be implemented as one or more computer program products, ie, one or more modules of computer program instructions encoded on a computer readable medium, executed by a data processing apparatus or used to control a data processing apparatus operating.
  • the computer readable medium can be a machine readable storage device, a machine readable storage substrate, a memory device, a composition that affects a machine readable propagated signal, or a combination of one or more of them.
  • data processing apparatus encompasses all apparatus, devices, and machines for processing data, including, for example, a programmable processor, a computer, or a plurality of processors or computers.
  • the apparatus can include code for creating an execution environment for the described computer program, such as code that constitutes a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them.
  • a computer program (also referred to as a program, software, software application, script, or code) can be written in any form of programming language, including a compiled or interpreted language, and the computer program can be deployed in any form, including as a stand-alone program or As a module, component, subroutine, or other unit suitable for use in a computing environment.
  • the computer program does not have to correspond to a file in the file system.
  • the program may be stored in a portion of a file that holds other programs or data (eg, one or more scripts stored in a markup language document), stored in a single file dedicated to the described program, or stored in multiple collaborative files (for example, a file that stores one or more modules, subroutines, or parts of code).
  • the computer program can be deployed to be executed on one computer or on a plurality of computers located at one site or distributed across multiple sites and interconnected by a communication network.
  • the processes and logic flows described in this disclosure can be performed by one or more programmable processors executing one or more computer programs to perform functions by operating input data and generating output.
  • the process and logic flow may also be performed by dedicated logic circuitry, and the apparatus may also be implemented as the dedicated logic circuitry, such as an FPGA (Field Programmable Gate Array) or an ASIC (Application Specific Integrated Circuit).
  • FPGA Field Programmable Gate Array
  • ASIC Application Specific Integrated Circuit
  • processors suitable for the execution of a computer program include, for example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer.
  • a processor receives instructions and data from a read only memory or a random access memory or both.
  • Elements of a computer may include a processor for executing instructions and one or more memory devices for storing instructions and data.
  • the computer will also include one or more mass storage devices for storing data, or the computer is operatively coupled to receive or transfer data to or from the mass storage device, such as a magnetic disk, magnetic CD or CD.
  • the computer does not need to have such a device.
  • the computer can be embedded in another device, such as a mobile phone, a personal digital assistant (PDA), a mobile audio player, a global positioning system (GPS) receiver, and the like.
  • Computer readable media suitable for storing computer program instructions and data include all forms of nonvolatile memory, media and memory devices including, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices; magnetic disks such as internal hard disks or removable Disks; magneto-optical disks; and CD ROM and DVD-ROM disks.
  • the processor and memory can be supplemented by or incorporated in dedicated logic.
  • implementations of embodiments of the present invention may be provided with a display device (eg, a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user, as well as a keyboard and pointing device (eg, a mouse) Or the trackball is implemented by a computer whose user can provide input to the computer.
  • a display device eg, a CRT (cathode ray tube) or LCD (liquid crystal display) monitor
  • keyboard and pointing device eg, a mouse
  • the trackball is implemented by a computer whose user can provide input to the computer.
  • Other kinds of devices may also be used to provide interaction with the user; for example, feedback provided to the user may be any form of sensory feedback, such as visual feedback, audible feedback, or haptic feedback; and input from the user may be received in any form , including auditory, voice, or tactile input.

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Abstract

La présente invention concerne un procédé de gestion d'annonces publicitaires pour un taxi ou un service d'appel de taxi en ligne pour passager. Ledit procédé comprend : l'obtention d'informations d'annonces publicitaires dont un publicitaire et/ou une organisation d'annonces publicitaires demande la diffusion ; la poussée des informations publicitaires à un passager de sorte que, après qu'un fournisseur de services pour passager a fourni au passager un service pour passager, le passager interagit avec les informations d'annonces publicitaires et fournit des informations d'accomplissement d'interaction qui incluent des informations de canal d'annonces publicitaires, les informations de canal d'annonces publicitaires étant associées au service pour passager et obtenues durant le service pour passager ; l'obtention des informations d'accomplissement d'interaction et l'envoi d'une récompense au passager. Sur la base du mécanisme d'incitation pour des informations de canal d'annonces publicitaires, le procédé peut étendre des canaux d'annonces publicitaires et de promotion et augmenter l'efficacité d'une distribution d'annonces publicitaires. La présente invention concerne en outre un support d'informations, un serveur et un système qui correspondent au procédé.
PCT/CN2018/095477 2017-07-14 2018-07-12 Procédé de gestion d'annonces publicitaires pour taxi ou service d'appel de taxi en ligne pour passager, support d'informations, serveur et système WO2019011300A1 (fr)

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