CN107330742A - It is a kind of to pass through the method for high speed charge station advertisement, storage medium, server and system - Google Patents
It is a kind of to pass through the method for high speed charge station advertisement, storage medium, server and system Download PDFInfo
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- CN107330742A CN107330742A CN201710573029.2A CN201710573029A CN107330742A CN 107330742 A CN107330742 A CN 107330742A CN 201710573029 A CN201710573029 A CN 201710573029A CN 107330742 A CN107330742 A CN 107330742A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of method by high speed charge station advertisement, including：Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；To driver's advertisement information by high speed charge station, driver is after by high speed charge station, and driver interacts with advertising message, and provides the interaction completion information comprising authentication information；Wherein, the authentication information is obtained during by charge station；Obtain the interaction and complete information, and reward is sent to driver.Incentive mechanism of this method based on authentication information, can expand the channel of advertisement promotion, and improve the efficiency of advertizing.Present invention also offers the storage medium corresponding with this method, server and system.
Description
Technical field
The present invention relates to technical field of advertisement, particularly a kind of method by high speed charge station advertisement, storage are situated between
Matter, server and system.
Background technology
Traditional advertisement promotion channel mainly includes TV, newspaper, website, the electronic display of setting in public places
Deng.These ways of promotion are main to be taken from advertiser or advertising company to the certain ad distribution of distributor's payment, distributor's
Media platform promulgating advertisement, to show consumer.One of subject matter of this advertisement promotion mode is can not to determine extensively
Accuse whether information effectively conveys to consumer.For example, may play many advertisements in TV programme, consumer is in viewing
After complete program, notice may disperse, it is impossible to note the content in advertisement.In another example in the media such as newspaper, portal website,
Many advertisements may be shown on the page, consumer is in order to take a glance at the newspaper, the main contents of portal website when, page can be ignored intentionally
Advertisement on face.Consumer can be seen as a kind of waste of advertising resource this ignoring in notice.
In addition, with the development of Internet technology, contemporary advertisement has been unsatisfactory for the one way propagation to consumer, and
Being desirable to can be with consumer interaction.With the development from media, mobile Internet transaction platform, many trade companies wish consumer
The platform of oneself can be paid close attention to by advertisement.For example, some personal and trade companies wish to incite somebody to action oneself by social software (such as wechat)
Oneself social software account is pushed to target consumer as a part for advertising message, and it is desirable that obtains its concern and subscribe to.
The also developer of some application programs or operator, it is desirable to regard oneself application program download link as one of advertising message
Divide and be pushed to user, and obtain effective download and customer flow.Traditional advertisement promotion channel is due to lacking interactivity, very
Difficulty meets above-mentioned advertizing demand.On the other hand, although such as wechat social networking application program has certain interactivity,
Still it is difficult to the notice for obtaining advertising objective audient, advertizing efficiency is reduced, in addition, the communication channel of inefficiency
Waste data resource (such as data traffic).
The content of the invention
It is an object of the invention to provide it is a kind of by the method for high speed charge station advertisement, storage medium, server and
System, at least partly solves problems of the prior art.
To achieve these goals, a kind of method by high speed charge station advertisement that the present invention is provided, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To vehicle driver's advertisement information, driver is after by high speed charge station, and driver hands over advertising message
Mutually, and provide comprising authentication information interaction complete information；Wherein, the authentication information is obtained during by charge station
；
Obtain the interaction and complete information, and reward is sent to driver.
Preferably, the driver interacted with advertising message including：
Driver enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
Preferably, the driver interacted with advertising message including：
Driver subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
Preferably, the driver interacted with advertising message including：
Driver is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Preferably, the interaction provided comprising authentication information, which completes information, includes：
High speed charge station information is submitted, as authentication information, to complete information according to authentication information generation interaction.
Preferably, the interaction provided comprising advertising channel information, which completes information, also includes：
The proof information for submitting driver to be interacted with advertising message completion, so as to according to the authentication information and proof information
Generation interaction completes information.
Preferably, high speed charge station information is by scanning the graphic code for including high speed charge station information on document of passing by one's way
Complete to submit；Or
High speed charge station information completes to carry by inputting the identifying code comprising high speed charge station information on document of passing by one's way
Hand over.
Preferably, high speed charge station information by scan setting in including on a fixation means at high speed charge station
The graphic code of high speed charge station information completes to submit.
Preferably, the identifying code that high speed charge station information is informed by toll collector by inputting at high speed charge station is complete
Into submission.
Preferably, high speed charge station information carries out geo-location by terminal, confirms that vehicle passes through high speed charge station
Geographic location completes to submit.
Preferably, the acquisition modes of high speed charge station information are：Driver's terminal is with being arranged at high speed charge station
The communication of checking device, obtain in checking device the high speed charge station information that stores or mutually mapped with the high speed charge station information
Checking appliance arrangement identification information.
Preferably, mobile network communication, WIFI communications, Bluetooth communication, red is included with the mode that communicate of checking device
Outer communication and electronic tag communication.
Preferably, the authentication information is obtained in the following manner：
(1) license plate number that high speed charge station ETC system is identified through high speed charge station vehicle by Vehicle License Plate Recognition System is believed
Cease and store；
(2) driver inputs and uploaded the license plate number information for oneself driving vehicle by application program；
(3) license plate number information that system uploads driver and the license plate number information by high speed charge station vehicle of storage
It is compared；
(4) compare and successfully then automatically generate authentication information.
Preferably, after authentication information is submitted, the proof information for submitting driver to be interacted with advertising message completion, so as to root
Information is completed according to the authentication information and proof information generation interaction.
Preferably, the authentication information supplier is high speed charge station, and the method for the advertisement also includes：Will be described
Interaction completes information and is used as at least two parties distribution of interests in advertiser, advertisement tissue, high speed charge station and advertising management platform
Foundation；Or
The authentication information supplier is ETC system, and the method for the advertisement also includes：The interaction is completed into letter
Breath is used as at least two parties in advertiser, advertisement tissue, ETC system operator, high speed charge station manager and advertising management platform
The foundation of distribution of interests.
On the other hand, the invention provides a kind of storage medium, wherein the program that can be executed by processor that is stored with, institute
Following steps can be realized when stating program operation：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To vehicle driver's advertisement information, driver is after by high speed charge station, and driver hands over advertising message
Mutually, and provide comprising authentication information interaction complete information；Wherein, the authentication information is obtained during by charge station
；
Obtain the interaction and complete information, and reward is sent to driver.
Preferably, the driver interacted with advertising message including：
Driver enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
Preferably, the driver interacted with advertising message including：
Driver subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
Preferably, the driver interacted with advertising message including：
Driver is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
Preferably, the interaction provided comprising authentication information, which completes information, includes：
High speed charge station information is submitted, as authentication information, to complete information according to authentication information generation interaction.
Preferably, the interaction provided comprising advertising channel information, which completes information, also includes：
The proof information for submitting driver to be interacted with advertising message completion, so as to according to the authentication information and proof information
Generation interaction completes information.
Preferably, high speed charge station information is by scanning the graphic code for including high speed charge station information on document of passing by one's way
Complete to submit；Or
High speed charge station information completes to carry by inputting the identifying code comprising high speed charge station information on document of passing by one's way
Hand over.
Preferably, high speed charge station information by scan setting in including on a fixation means at high speed charge station
The graphic code of high speed charge station information completes to submit.
Preferably, the identifying code that high speed charge station information is informed by toll collector by inputting at high speed charge station is complete
Into submission.
Preferably, high speed charge station information carries out geo-location by terminal, confirms that vehicle passes through high speed charge station
Geographic location completes to submit.
Preferably, the acquisition modes of high speed charge station information are：Driver's terminal is with being arranged at high speed charge station
The communication of checking device, obtain in checking device the high speed charge station information that stores or mutually mapped with the high speed charge station information
Checking appliance arrangement identification information.
Preferably, mobile network communication, WIFI communications, Bluetooth communication, red is included with the mode that communicate of checking device
Outer communication and electronic tag communication.
Preferably, the authentication information is obtained in the following manner：
(1) license plate number that high speed charge station ETC system is identified through high speed charge station vehicle by Vehicle License Plate Recognition System is believed
Cease and store；
(2) driver inputs and uploaded the license plate number information for oneself driving vehicle by application program；
(3) license plate number information that system uploads driver and the license plate number information by high speed charge station vehicle of storage
It is compared；
(4) compare and successfully then automatically generate authentication information.
Preferably, after authentication information is submitted, the proof information for submitting driver to be interacted with advertising message completion, so as to root
Information is completed according to the authentication information and proof information generation interaction.
Preferably, the authentication information supplier is high speed charge station, and the method for the advertisement also includes：Will be described
Interaction completes information and is used as at least two parties distribution of interests in advertiser, advertisement tissue, high speed charge station and advertising management platform
Foundation；Or
The authentication information supplier is ETC system, and the method for the advertisement also includes：The interaction is completed into letter
Cease as in advertiser, advertisement tissue, ETC system, high speed charge station and advertising management platform at least two parties distribution of interests according to
According to.
On the other hand, present invention also offers a kind of server, including storage medium described above and it can perform
The processor of described program on the storage medium.
On the other hand, present invention also offers a kind of Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, the advertising message for sending request issue；
Driver's terminal, for receiving advertising message, is interacted with advertising message, and it is complete to provide the interaction comprising authentication information
Into information；Wherein, the authentication information driver obtains during by charge station；
Advertisement management server, for driver's advertisement information, and obtains the interaction and completes information, and to
Driver sends reward.
It is a kind of by the method for high speed charge station advertisement, storage medium, server and system, tool that the present invention is provided
Have the advantages that.
It is provided in an embodiment of the present invention it is a kind of by the method for high speed charge station advertisement, storage medium, server and
System, is to be organically combined high speed charge station with advertising sector, encourage by the driver of high speed charge station actively with it is wide
Information exchange is accused, and checking information is obtained by high speed charge station and interaction results are fed back to service server, to be rewarded.
In this course, on the one hand, the communication channel of advertisement is extended by high speed charge station, on the other hand, in method also
Comprising the incentive mechanism based on authentication information, driver's (i.e. commercial audience) actively can interact under excitation with advertisement, improve
The validity and propagation efficiency of advertisement information propagation.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding the embodiment of the present invention, constitutes one of the application
Point, schematic description and description of the invention, which is used to explain, invents, and does not constitute inappropriate limitation of the present invention.In accompanying drawing
In：
Fig. 1 can be realized in system architecture diagram therein for the advertisement management method that the present invention is provided；
The flow chart for the advertisement management method that Fig. 2 provides for the present invention；
The interaction diagrams for the advertisement management method that Fig. 3 provides for the present invention；
Fig. 4 is the structured flowchart of server provided in an embodiment of the present invention.
Embodiment
Some illustrative embodiments shown in below with reference to the accompanying drawings come describe the present invention principle and spirit.Should
Understand, describe these embodiments to better understood when those skilled in the art and then realize the present invention,
And the scope of the present invention is not limited in any way.
Fig. 1 be a diagram that embodiments of the invention can be realized in the figure of system 100 therein.The system 100 includes terminal
102A to 102F, these terminals 102A to 102F is communicated each via network with service server 104.The network can be wrapped
Include the large computer network for connecting any number of mobile terminal, fixed terminal and service server 104, such as LAN
(LAN), wide area network (WAN), internet, cellular network or its combination.The service server 104 includes one or more calculate
Equipment 110 and one or more machine-readable storage mediums or database 112.It will be appreciated by those skilled in the art that the industry
Business server 104 can both represent the individual server of such as computer server, can also represent and work to perform work(together
Multiple servers (such as Cloud Server hadoop) of energy.
In the system 100, terminal 102A and 102B are the mobile terminal that driver uses.102C and 102D are respectively wide
The mobile terminal and fixed terminal of instigator is accused, 102E and 102F are respectively the mobile terminal that advertisement tissue is used and fixed whole
End.These terminals with service server 104 after communicating, it is possible to achieve the transmission of advertising message.For example, advertiser and advertisement group
Knit terminal to access after server by Web or application program, the advertising message that can be issued with upload request.Service server 104
After advertising message is obtained, and then the mobile terminal that transmitting advertisement information is used to driver, driver is on mobile terminals
It can be interacted with advertising message, and information is completed there is provided authentication information to generate interaction after by high speed charge station, then
Secondary to be sent to service server 104, service server 104 has confirmed advertising message after interaction completion information is got
Driver (i.e. the audient of advertisement) has timely and effectively been passed to, has pushed and rewards to driver's terminal.
It will be appreciated by those skilled in the art that mobile terminal 1 02A to 102F can each include any kind of movement eventually
End, such as handheld computer, personal digital assistant (PDA), cell phone, network home appliance, smart phone, enhanced general point
At group wireless traffic (EGPRS) mobile phone, media player, navigation equipment or these data processing equipments or other data
Manage any two in equipment or multiple combinations.It should also be appreciated by one skilled in the art that system 100 is merely illustrative mesh
, it is not intended that the scope of limitation embodiment of the disclosure.In some cases, some components can increase according to specific need
Plus or reduce or be replaced.
Fig. 2 is the flow chart for being used to handle the method 200 of advertising message in accordance with an embodiment of the present disclosure.Art technology
Personnel should be appreciated that this method 200 can be performed by the service server 104 with reference to shown in Fig. 1.For convenience of description, hereafter
System 100 with reference to shown in Fig. 1 is described into this method 200.
After the beginning of method 200, in step S202, the advertisement letter of advertiser and/or the issue of advertisement organizing-request is obtained
Breath.
Embodiments in accordance with the present invention, the content of advertising message can include word, picture, video, picture and word
With reference to and link.Link enables to user to be linked to other servers or interface after click to realize that user believes with advertisement
Further interaction (each embodiment narration of following article) between breath.
Advertiser alleged by the embodiment of the present invention refers to promote the sale of goods or providing service, voluntarily under normal conditions
Or legal person, other economic organizations or the individual of through committing others' design, making and/or releasing advertisements.Such as fast-moving consumer goods
Manufacturer, the provider of food and beverage sevice, mobile Internet electric business etc..
Advertisement tissue alleged by the embodiment of the present invention refers to being engaged under normal conditions advertisement agency and advertisement operation
Commercial service tissue.Advertisement tissue generally receives the commission of advertiser, for advertiser complete the processing of advertising message, issue,
The work such as management.
It is further understood that being, advertiser may not necessarily entrust advertisement tissue to issue its advertisement, therefore ad distribution is asked
It can be initiated, can also be initiated by the advertisement tissue accepted commission by advertiser.
Then, method 200 proceeds to step S204, to driver's advertisement information, so as to driver and advertising message
Interaction, and the interaction completion information comprising authentication information is provided.Wherein, the authentication information is driven in driver and received at a high speed
Expense is obtained during station.
Embodiments in accordance with the present invention, service server can be whole to driver by transmitting advertisement information in several ways
End.By driver's terminal be smart mobile phone exemplified by, service server can by the APP in mobile phone, wechat public number,
Advertising message is sent to driver by the modes such as webpage.
Embodiments in accordance with the present invention, the way of submission of authentication information includes：
If driver pays highway toll use by the way of ETC cards, access authentication is believed in the following manner
Breath：
Driver is when driving over the ETC designated lanes of high speed charge station, and the camera of high speed charge station passes through car plate
Identifying system obtains the license board information by vehicle, and sends that information to ETC servers and store；
Driver is uploaded by hand-held terminal oneself drives the license board information of vehicle to service server；
Service server transfer stored in ETC servers by the license board information of high speed charge station and uploaded with driver
License board information matched；
If the match is successful, service server automatically generates authentication information and the authentication information of generation is sent into driver
Terminal；
It should be noted that can set respectively can also be by the phase of service server for ETC servers and service server
Close function to be directly integrated in ETC servers, i.e., the license board information that oneself can be driven vehicle by driver is directly uploaded to ETC
Server is matched, and is directly generated authentication information by ETC servers and be sent to driver's terminal.
If driver is used using the payment highway toll of non-ETC cards, in the following manner certified Information：
Graphic code that is that driver is provided by terminal scanning high speed charge station or being printed on charge document, and should
The information that graphic code is included is uploaded to service server, and service server generates authentication information according to the information of upload and is sent to
Driver's terminal；
Driver inputs the identifying code that high speed charge station provides by terminal, and the identifying code is uploaded into business service
Device, service server generates authentication information according to the identifying code of upload and is sent to driver's terminal, and its high speed charge station carries
For identifying code mode include but is not limited to short message inform, toll collector it is oral inform, printing material is informed；
The terminal of driver obtains geographical location information by positioning function and is uploaded to service server, wherein obtaining ground
The mode of reason positional information includes but is not limited to GPS, big-dipper satellite alignment system, if certain moment driver's terminal seat manages position
Confidence breath is overlapped with the geographical location information where service server high speed charge station, then service server automatically generates certification
Information is simultaneously sent to driver's terminal；
Driver's terminal communicates with the checking device being arranged at high speed charge station, obtains the high speed stored in checking device
Charge station's information or the checking appliance arrangement identification information mutually mapped with the high speed charge station information, wherein being filled with the checking
Putting the mode of communication includes mobile network communication, WIFI communications, Bluetooth communication, infrared communication.
Driver passes through the electronic tag that is stored in end of scan on the certification relevant device that is set in high speed charge station
Information, and pass through the equipment certified Information.For example, electronic tag can be using NFC label, IC tag etc..
In a kind of mode, driver enters advertising message by the link identification of advertising message in user terminal and shows boundary
Face, the content of browse advertisements information.For example, advertising message is word and picture, as long as driver is entered by a link clicks
Enter to after the displaying interface of word and picture, it is possible to which the advertisement information contents for being considered as completing are browsed, that is, pass through active point
The mode hitting and browse is completed to be interacted with advertising message.
In a further mode of operation, driver is in user terminal browse advertisements information, and subscribes to ordering of being provided in advertising message
The service of readding.From unlike former interactive mode, in the manner, driver's (i.e. commercial audience) interacts with advertising message
Increasingly complex, driver needs to subscribe to the subscription service provided in advertising message.For example, advertiser wishes that targeted customer can be with
The mode of " concern " subscribes to a wechat public number of its issue, then provides wechat public number in advertising information
Quick Response Code or WeChat ID, after driver recognizes Quick Response Code input WeChat ID and completes concern operation, are just realized and advertisement
The completion of information exchange action.
In a further mode of operation, driver is in user terminal browse advertisements information, and recommend in downloads ad information should
Use program.For example, the developer of certain application program or operator need commercially to promote Mobile phone application program.Then this is opened
The word, pictorial information and download link of the application are contained in the advertising message that hair business or operator issue as advertiser.
After driver clicks on the download link and completes download, the completion with the advertising message interactive action is just realized.
In addition, as a kind of preferred embodiment, one can be set to the authentication information obtained in driver's terminal
Useful life, when driver completed not within this time limit with advertisement interacting and to service server upload comprising certification letter
When the interaction of breath completes information, this authentication information ceases to be in force automatically, and is automatically deleted related data at service server end, to prevent
Excessive junk data is produced, the stabilization run beneficial to whole system.
Embodiments in accordance with the present invention, submit authentication information the step of can interacted with advertising message start before or start
After complete.Authentication information is submitted after interaction starts or completes, can to submit authentication information and interaction to complete permit
Breath is completed at same interface, equivalent to the number of times that is once interacted with service server is reduced, is also saved to a certain extent
Time, and reduce the data amount of calculation of service server.
Next, method 200 proceeds to step S206, obtain the interaction and complete information, and reward is sent to driver.
Embodiments in accordance with the present invention, the reward sent to driver includes but is not limited to electronic money, exchanges electronics goods
Voucher, reward voucher, the Internet resources (such as data traffic) of coin.Wherein, the voucher for exchanging electronic money for example can be wechat
Or Alipay red packet, electronic money can be stored in driver's terminal in wechat account or be withdrawn deposit to Unionpay's system.
Embodiments in accordance with the present invention, if driver is settled accounts by the way of ETC to highway toll, side
Method 200 also includes：The interaction is completed to information as advertiser, advertisement tissue, ETC management platforms, high speed charge station and wide
Accuse the foundation of at least two parties distribution of interests in management platform；Or
If driver is settled accounts by the way of non-ETC to highway toll, method 200 also includes：By institute
State interaction and complete information as at least two parties distribution of interests in advertiser, advertisement tissue, high speed charge station and advertising management platform
Foundation.
For example, in one embodiment, certain ad distribution expense is paid (with the side supplemented with money by advertiser or advertisement tissue
Formula or in the way of bar is paid in real time), when driver drives after high speed charge station, and to public at a high speed by the way of ETC
Pass by travelling expenses to be settled accounts, then driver completes the interaction of advertising message, obtain a part of electronic money reward, in addition advertisement pipe
Platform (i.e. the operator of service server), ETC management platforms, high speed charge station can proportionally obtain a part of profit
Benefit is divided into.
Method 200 provided in an embodiment of the present invention, is to be organically combined high speed charge station with advertising sector, driver
Interacted with active with advertising message, and information is completed to service server feedback interaction knot by the interaction comprising authentication information
Really, to be rewarded.In this course, on the one hand, the communication channel of advertisement is extended by high speed charge station, another
The incentive mechanism based on advertising channel information is also included in aspect, method, driver's (i.e. commercial audience) can be actively under excitation
Interacted with advertisement, improve the validity and propagation efficiency of advertisement information propagation.
Fig. 3 is the interaction diagrams of the advertisement management method 300 provided according to embodiments of the present invention, the applied field of this method
Specifically, equally, this method can be equally implemented in the system 100 shown in Fig. 1 scape.Below, with reference to Fig. 1 system 100
To describe this method.
In step S302, advertiser and advertisement tissue have submitted request issuing advertisement information to service server.It is wherein wide
It is A, B to accuse main, and advertising message is A1, B1, and advertisement is organized as C, D, and advertising message is C1, D1.Concrete condition see the table below 1：
The advertising message list of table 1
| Publisher | Advertising message is numbered | Advertisement information contents |
| Advertiser A | A1 | The graph text information of product |
| Advertiser B | B1 | Mobile phone A PP introduction and download link |
| Advertisement tissue C | C1 | Wechat public number is introduced and linked |
| Advertisement tissue D | D1 | The brief introduction of service of certain company |
Next, method 300 proceeds to step S304, in this step, service server is driven transmitting advertisement information
The person of sailing.
Embodiments in accordance with the present invention, driver can pay close attention to the wechat platform runed by service server, in the platform
Displaying interface browse to advertising message list.
Next, method 300 proceeds to step S306, in this step, driver is when driving by high speed charge station
Authentication information is obtained by high speed charge station.
Wherein, driver is identical with method 200 by way of high speed charge station obtains authentication information, does not just exist herein
Repeat.
Next, method 300 proceeds to step S308, driver interacts on its mobile terminal with advertising message,
Authentication information is submitted, is sent with generating interaction completion information to service server.
Embodiments in accordance with the present invention, driver is in browse advertisements A1, it is only necessary to the graph text information in reading advertisements A1
Interaction is completed afterwards.In browse advertisements B1, it is necessary to download mobile phone A PP therein, and interaction is being submitted to be submitted when completing information
Downloading the sectional drawing completed proves.In browse advertisements C1, it is necessary to pay close attention to the wechat public number and submit the sectional drawing card paid close attention to
It is bright.
, can be automatic by the certification provided by high speed charge station received by the terminal of driver when submitting authentication information
Information is submitted, and other modes can also be taken to submit.
It should be appreciated that realizing that the interface that interaction completes information submission can be that prompting driver results in reward
Virtual key, such as " getting red packet ", so, when driver submits authentication information and interaction to complete to prove information (if desired
Words), click on " getting red packet " and be considered as submission.
Following method 300 proceeds to step S310A, and service server is after interaction completion information is received, it is determined that extensively
Accuse information effectively to be passed on, send and reward to driver.
Embodiments in accordance with the present invention, the reward is wechat red packet, and recipient receives after the red packet, can withdrawn deposit to wechat
Wallet account, and then can also withdraw deposit to Unionpay's system account.
Embodiments in accordance with the present invention, method 300 also proceeds to step S310B, i.e., another reward can also send paramount
Fast charge station, so that its interests for obtaining popularization advertising message acquisition in real time is divided into, also or over time, become to reward
Concentrate and carry out lump-sum settlement.So, because high speed charge station also obtain excitation, more initiative completion advertisement promotion task is understood,
Improve operating efficiency.
Finally, the interests of advertisement promotion can realize interests point between high speed charge station, the operator of service server
Into.An advertisement is issued as advertiser or advertising company pay 10 yuan, high speed charge station obtains 5 yuan of rewards, and recipient obtains 2 yuan
Reward, operator obtains 3 yuan of incomes.
If it should be appreciated that there are high speed charge station receipts in high speed charge station in the step of making driver's certified Information
Take the participation of personnel or staff, then can be obtained a part point for reward in related personnel, and the specific method of salary distribution
It can be determined by actual conditions, the present invention does not make specific restriction to this, therefore the specific method of salary distribution is not just being repeated herein.
On the other hand, the embodiment of the present invention additionally provides a kind of storage medium corresponding with the above method, wherein being stored with
The program that can be executed by processor, described program can realize following steps when running：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To vehicle driver's advertisement information, driver is after by high speed charge station, and driver hands over advertising message
Mutually, and provide comprising authentication information interaction complete information；Wherein, the authentication information is obtained during by charge station
；
Obtain the interaction and complete information, and reward is sent to driver.
According to embodiment disclosed by the invention, the driver interacted with advertising message including：
Driver enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements letter
The content of breath.
According to embodiment disclosed by the invention, the driver interacted with advertising message including：
Driver subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
According to embodiment disclosed by the invention, the driver interacted with advertising message including：
Driver is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
According to embodiment disclosed by the invention, interaction of the offer comprising authentication information, which completes information, to be included：
High speed charge station information is submitted, as authentication information, to complete information according to authentication information generation interaction.
According to embodiment disclosed by the invention, interaction of the offer comprising advertising channel information, which completes information, also to be included：
The proof information for submitting driver to be interacted with advertising message completion, so as to according to the authentication information and proof information
Generation interaction completes information.
According to embodiment disclosed by the invention, high speed charge station information is by scanning on document of passing by one's way comprising receipts at a high speed
The graphic code for taking station information completes to submit；Or
High speed charge station information completes to carry by inputting the identifying code comprising high speed charge station information on document of passing by one's way
Hand over.
According to embodiment disclosed by the invention, high speed charge station information is by scan setting one at high speed charge station
The graphic code comprising high speed charge station information on fixation means completes to submit.
According to embodiment disclosed by the invention, high speed charge station information is by inputting at high speed charge station by toll collector
The identifying code that member informs completes to submit.
According to embodiment disclosed by the invention, high speed charge station information carries out geo-location by terminal, confirms car
Passing through high speed charge station geographic location completes to submit.
According to embodiment disclosed by the invention, the acquisition modes of high speed charge station information are：Driver's terminal is with setting
The checking device communication at high speed charge station is put, the high speed charge station information stored in checking device is obtained or is received with the high speed
The checking appliance arrangement identification information that expense station information mutually maps.
According to embodiment disclosed by the invention, the mode communicated with the checking device includes mobile network communication, WIFI
Communication, Bluetooth communication, infrared communication and electronic tag communication.
According to embodiment disclosed by the invention, the authentication information is obtained in the following manner：
(1) license plate number that high speed charge station ETC system is identified through high speed charge station vehicle by Vehicle License Plate Recognition System is believed
Cease and store；
(2) driver inputs and uploaded the license plate number information for oneself driving vehicle by application program；
(3) license plate number information that system uploads driver and the license plate number information by high speed charge station vehicle of storage
It is compared；
(4) compare and successfully then automatically generate authentication information.
According to embodiment disclosed by the invention, after authentication information is submitted, driver is submitted to complete to interact with advertising message
Proof information, so as to according to the authentication information and prove information generation interaction complete information.
According to embodiment disclosed by the invention, the authentication information supplier is high speed charge station, the advertisement
Method also includes：The interaction is completed information as in advertiser, advertisement tissue, high speed charge station and advertising management platform extremely
The foundation of few two side's distributions of interests；Or
The authentication information supplier is ETC system, and the method for the advertisement also includes：The interaction is completed into letter
Cease as in advertiser, advertisement tissue, ETC system, high speed charge station and advertising management platform at least two parties distribution of interests according to
According to.
It should be understood that, in the method that the program in above-mentioned storage medium is operationally realized, with method 200-300
Correlation step is corresponding, and its concrete implementation mode may be referred to described in method 200-300.
On the other hand, as shown in figure 4, the embodiment of the present invention, which additionally provides one kind, includes processor 401 and above-mentioned storage
The server 400 of medium 402, i.e. service server, the service server are used to make as the service server of system 100
With realizing the transmission of advertising message.
In summary, it is provided in an embodiment of the present invention it is a kind of by the method for high speed charge station advertisement, storage medium,
Server and system, are to be organically combined high speed charge station with advertising sector, encourage the driver by high speed charge station
Actively interacted with advertising message, and checking information is obtained by high speed charge station and interaction results are fed back to service server, with
Rewarded.In this course, on the one hand, the communication channel of advertisement is extended by high speed charge station, on the other hand,
The incentive mechanism based on authentication information is also included in method, driver's (i.e. commercial audience) actively can hand under excitation with advertisement
Mutually, the validity and propagation efficiency of advertisement information propagation are improved.
The realization and all feature operations provided herein of the present invention with Fundamental Digital Circuit or can use computer
Software, firmware or hardware, including this specification and its structure disclosed in structural equivalents or one of those or it is many
Individual combination is realized.The realization of the disclosure can be implemented as one or more computer program products, i.e., computer-readable
One or more modules of the computer program instructions encoded on medium, these instructions are performed or used by data processing equipment
With the operation of control data processing unit.The computer-readable medium can be machine readable storage device, machine readable storage
Substrate, memory devices, the composition of the machine readable transmitting signal of influence or one or more combination.Term
" data processing equipment " covers all devices, equipment and the machine for processing data, including such as programmable processor, calculating
Machine or multiple processors or computer.In addition to hardware, the device can include creating for described computer program
The code of performing environment, for example, constitute processor firmware, protocol stack, data base management system, operating system or therein one
The code of individual or multiple combination.
Computer program (also referred to as program, software, software application, script or code) can use any type of programming language
(including compiler language or interpretative code) is sayed to write, and computer program can be disposed with any form, including conduct
Stand-alone program is used as module, part, subroutine or suitable other units used in a computing environment.Computer program
The file not necessarily corresponded in file system.Program can be stored in other programs of holding or data (such as markup language
The one or more scripts stored in document) file part in, be stored in the single text for being exclusively used in described program
In part, or it is stored in multiple coordinated files and (for example stores the text of the part of one or more modules, subprogram or code
Part) in.Computer program can be deployed on a computer to perform, or at a website or be distributed in
At multiple websites and pass through interconnection of telecommunication network multiple computers on perform.
Process described in the present invention and logic flow can be by performing one or many of one or more computer programs
Individual programmable processor is performed with by operating input data and generating output come perform function.The process and logic flow
It can be performed by dedicated logic circuit, and device can also be embodied as the dedicated logic circuit, dedicated logic circuit example
Such as it is FPGA (field programmable gate array) or ASIC (application specific integrated circuit).
Being suitably executed the processor of computer program includes for example general and both special microprocessors and any species
Digital computer any one or more processors.Generally, processor is from read-only storage or random access memory
Or the two receives instruction and data.The element of computer can include for the processor of execute instruction and refer to for storing
Order and one or more memory devices of data.Generally, computer will also include one or more mass memory units so as to
Data storage, or the computer operationally couple to receive from mass memory unit or transmit data to mass memory unit
Or the two, the mass memory unit is, for example, disk, magneto-optic disk or CD.However, computer need not be with such
Equipment.In addition, computer can be embedded in another equipment, another equipment is, for example, mobile phone, personal digital assistant
(PDA), Mobile audio player, global positioning system (GPS) receiver etc..It is adapted to storage computer program instructions and data
Computer-readable medium includes nonvolatile memory, medium and the memory devices of form of ownership, including for example：Semiconductor is deposited
Storage device, such as EPROM, EEPROM and flash memory device；Disk, such as built-in hard disk or removable disk；Magneto-optic disk；And CD ROM
With DVD-ROM disks.The processor and memory can be supplemented or are incorporated in the dedicated logic circuit with dedicated logic circuit.
Interacted to provide with user, realizing for the embodiment of the present invention can be with for user display information
Display device (such as CRT (cathode-ray tube) or LCD (liquid crystal display) monitor) and keyboard and pointing device (such as mouse
Mark or tracking ball, input can be provided by its user to computer) computer on realize.Other species can also be used
Equipment interacted to provide with user；For example, the feedback provided a user can be any type of sense feedback, for example regarding
Feel feedback, audio feedback or touch feedback；And the input from user can be received in any form, including the sense of hearing,
Voice or sense of touch.
Although the embodiment of the present invention includes some details, but should not be interpreted as these details to the present invention or want
The limitation of the scope of the content of protection is asked, but is appreciated that the description of the feature to example implementation of the invention.This hair
Some features in bright described in the situation being implemented separately can also combine to provide with single realization.On the contrary, single
Each feature described in the situation of realization can also be provided or in any suitable sub-portfolio in multiple realizations respectively
In provide.In addition, although can describe feature as in some combination performing and even initially requiring so above
Protection, but one or more features from claimed combination can be removed from combination in some cases, and
Claimed combination can be related to the change of sub-portfolio or sub-portfolio.
Similarly, although describe operation according to particular order in the accompanying drawings, however this is understood not to require this
The operation of sample either performs or required that all illustrated operations are all held according to sequential order according to shown particular order
OK, to realize desired result.In some circumstances, multitask and parallel processing are probably favourable.In addition, described above
The separation of various system units in realization is understood not in all realizations require such separation, and should
Understanding, described program element and system generally can integrate or be packaged into single software product multiple
Software product.
Therefore, specific implementation of the invention has been described, and other are realized in the range of following claims.Example
Such as, the action described in claim can be performed in a different order, and these actions still can realize expectation
Result.A large amount of realize has been described.It will be appreciated, however, that can be in situation without departing from the spirit and scope of the present invention
Under make various modifications.It is, for example, possible to use each form of flow illustrated above, wherein step can be reordered,
Addition is removed.Therefore, other are realized in scope of the claims.
Claims (32)
1. a kind of method by high speed charge station advertisement, including：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To vehicle driver's advertisement information, driver is after by high speed charge station, and driver interacts with advertising message, and
Interaction comprising authentication information is provided and completes information；Wherein, the authentication information is obtained during by charge station；
Obtain the interaction and complete information, and reward is sent to driver.
2. the method for advertisement according to claim 1, it is characterised in that the driver interacts bag with advertising message
Include：
Driver enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
3. the method for advertisement according to claim 1, it is characterised in that the driver interacts bag with advertising message
Include：
Driver subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
4. the method for advertisement according to claim 1, it is characterised in that the driver interacts bag with advertising message
Include：
Driver is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
5. the method for advertisement according to claim 1, it is characterised in that the offer includes the interaction of authentication information
Completing information includes：
High speed charge station information is submitted, as authentication information, to complete information according to authentication information generation interaction.
6. the method for advertisement according to claim 5, it is characterised in that the offer includes advertising channel information
Interaction, which completes information, also to be included：
The proof information for submitting driver to be interacted with advertising message completion, so as to according to the authentication information and proof information generation
Interaction completes information.
7. the method for advertisement according to claim 5, it is characterised in that high speed charge station information passes through scanning
The graphic code comprising high speed charge station information on document of passing by one's way completes to submit；Or
High speed charge station information completes to submit by inputting the identifying code comprising high speed charge station information on document of passing by one's way.
8. the method for advertisement according to claim 5, it is characterised in that high speed charge station information passes through scanning
The graphic code comprising high speed charge station information being arranged at high speed charge station on a fixation means completes to submit.
9. the method for advertisement according to claim 5, it is characterised in that high speed charge station information passes through input
The identifying code informed at high speed charge station by toll collector completes to submit.
10. the method for advertisement according to claim 5, it is characterised in that high speed charge station information passes through end
End carries out geo-location, confirms that vehicle completes to submit by high speed charge station geographic location.
11. the method for advertisement according to claim 5, it is characterised in that the acquisition of high speed charge station information
Mode is：Driver's terminal communicates with the checking device being arranged at high speed charge station, obtains the high speed stored in checking device
Charge station's information or the checking appliance arrangement identification information mutually mapped with the high speed charge station information.
12. the method for advertisement according to claim 11, it is characterised in that the mode communicated with the checking device
Including the communication of mobile network communication, WIFI communications, Bluetooth communication, infrared communication and electronic tag.
13. the method for advertisement according to claim 1, it is characterised in that the authentication information is in the following manner
Obtain：
(1) high speed charge station ETC system is identified through the license plate number information of high speed charge station vehicle simultaneously by Vehicle License Plate Recognition System
Storage；
(2) driver inputs and uploaded the license plate number information for oneself driving vehicle by application program；
(3) license plate number information that system uploads driver and the license plate number information by high speed charge station vehicle of storage are carried out
Compare；
(4) compare and successfully then automatically generate authentication information.
14. according to the method for the advertisement described in claim 13, it is characterised in that after authentication information is submitted, submit and drive
The proof information that member interacts with advertising message completion, so as to according to the authentication information and proof information generation interaction completion letter
Breath.
15. the method for advertisement according to claim 1, it is characterised in that the authentication information supplier is at a high speed
Charge station, the method for the advertisement also includes：The interaction is completed to information as advertiser, at a high speed advertisement tissue, receipts
Take the foundation of at least two parties distribution of interests in station and advertising management platform；Or
The authentication information supplier is ETC system, and the method for the advertisement also includes：The interaction is completed into information to make
For at least two parties interests in advertiser, advertisement tissue, ETC system operator, high speed charge station manager and advertising management platform
The foundation of distribution.
16. a kind of storage medium, wherein the program that can be executed by processor that is stored with, it is characterised in that described program is run
When can realize following steps：
Obtain the advertising message of advertiser and/or the issue of advertisement organizing-request；
To vehicle driver's advertisement information, driver is after by high speed charge station, and driver interacts with advertising message, and
Interaction comprising authentication information is provided and completes information；Wherein, the authentication information is obtained during by charge station；
Obtain the interaction and complete information, and reward is sent to driver.
17. storage medium according to claim 16, it is characterised in that the driver interacted with advertising message including：
Driver enters advertising message by the link identification of advertising message in user terminal and shows interface, browse advertisements information
Content.
18. storage medium according to claim 16, it is characterised in that the driver interacted with advertising message including：
Driver subscribes to the subscription service provided in advertising message in user terminal browse advertisements information.
19. storage medium according to claim 16, it is characterised in that the driver interacted with advertising message including：
Driver is in user terminal browse advertisements information, and the application program recommended in downloads ad information.
20. storage medium according to claim 16, it is characterised in that interaction completion of the offer comprising authentication information
Information includes：
High speed charge station information is submitted, as authentication information, to complete information according to authentication information generation interaction.
21. storage medium according to claim 20, it is characterised in that interaction completion of the offer comprising authentication information
Information also includes：
The proof information for submitting driver to be interacted with advertising message completion, so as to according to the authentication information and proof information generation
Interaction completes information.
22. storage medium according to claim 20, it is characterised in that high speed charge station information is passed by one's way by scanning
The graphic code comprising high speed charge station information completes to submit on document；Or
High speed charge station information completes to submit by inputting the identifying code comprising high speed charge station information on document of passing by one's way.
23. storage medium according to claim 20, it is characterised in that high speed charge station information passes through scan setting
Complete to submit in the graphic code comprising high speed charge station information at high speed charge station on a fixation means.
24. storage medium according to claim 20, it is characterised in that high speed charge station information is by inputting at a high speed
The identifying code informed at charge station by toll collector completes to submit.
25. storage medium according to claim 20, it is characterised in that high speed charge station information is carried out by terminal
Geo-location, confirms that vehicle completes to submit by high speed charge station geographic location.
26. storage medium according to claim 20, it is characterised in that the acquisition modes of high speed charge station information
For：Driver's terminal communicates with the checking device being arranged at high speed charge station, obtains the high speed charge stored in checking device
Information of standing or the checking appliance arrangement identification information mutually mapped with the high speed charge station information.
27. storage medium according to claim 26, it is characterised in that the mode communicated with the checking device includes moving
Dynamic network service, WIFI communications, Bluetooth communication, infrared communication and electronic tag communication.
28. storage medium according to claim 16, it is characterised in that the authentication information is obtained in the following manner：
(1) high speed charge station ETC system is identified through the license plate number information of high speed charge station vehicle simultaneously by Vehicle License Plate Recognition System
Storage；
(2) driver inputs and uploaded the license plate number information for oneself driving vehicle by application program；
(3) license plate number information that system uploads driver and the license plate number information by high speed charge station vehicle of storage are carried out
Compare；
(4) compare and successfully then automatically generate authentication information.
29. according to the storage medium described in claim 28, it is characterised in that after authentication information is submitted, submit driver and wide
The proof information that information completes interaction is accused, to complete information according to the authentication information and proof information generation interaction.
30. storage medium according to claim 16, it is characterised in that the authentication information supplier is charge at a high speed
Stand, the method for the advertisement also includes：The interaction is completed into information and is used as advertiser, advertisement tissue, high speed charge station
With the foundation of at least two parties distribution of interests in advertising management platform；Or
The authentication information supplier is ETC system, and the method for the advertisement also includes：The interaction is completed into information to make
For the foundation of at least two parties distribution of interests in advertiser, advertisement tissue, ETC system, high speed charge station and advertising management platform.
31. a kind of server, including any described storage mediums of claim 16-30 and it can perform on the storage medium
The processor of described program.
32. a kind of Advertising Management System, it is characterised in that including：
Advertisement master terminal and/or advertisement tissue terminal, the advertising message for sending request issue；
Driver's terminal, for receiving advertising message, is interacted with advertising message, and provides the interaction completion letter comprising authentication information
Breath；Wherein, the authentication information driver obtains during by charge station；
Advertisement management server, for driver's advertisement information, and obtains the interaction and completes information, and to driving
Member sends reward.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573029.2A CN107330742A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to pass through the method for high speed charge station advertisement, storage medium, server and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710573029.2A CN107330742A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to pass through the method for high speed charge station advertisement, storage medium, server and system |
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| Publication Number | Publication Date |
|---|---|
| CN107330742A true CN107330742A (en) | 2017-11-07 |
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ID=60226937
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| CN201710573029.2A Pending CN107330742A (en) | 2017-07-14 | 2017-07-14 | It is a kind of to pass through the method for high speed charge station advertisement, storage medium, server and system |
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