CN105427135A - Interactive internet advertisement putting method and system - Google Patents
Interactive internet advertisement putting method and system Download PDFInfo
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- CN105427135A CN105427135A CN201510942711.5A CN201510942711A CN105427135A CN 105427135 A CN105427135 A CN 105427135A CN 201510942711 A CN201510942711 A CN 201510942711A CN 105427135 A CN105427135 A CN 105427135A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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Abstract
The invention relates to an interactive internet advertisement putting method and system. Interactive activities are loaded to advertisements pushed by a media platform, and users obtain bonuses corresponding to the current interactive activity after accomplishing the interactive activity, wherein the interactive activities include interactive games, interactive questions and answers or real-time lotteries. By adopting the method and the system, users have the opportunity to obtain multiple bonuses provided by advertisers by browsing advertisements and freely participating in interactive activities, such as cash bonus, gifts, vouchers, free tickets, or integrals of the media platform and the like; users participating in interesting interaction can be changed from passive to active and gain benefits, and the interest of browsing advertisements can be aroused. As for advertisers, when interesting interaction is set in advertisements, the attraction is enhanced, users can positively concern advertisement contents, and multiple propagation effects of advertisement putting can be achieved.
Description
Technical field
The present invention relates to Internet advertising input technology, more particularly, relate to a kind of interactively Internet advertising put-on method, and a kind of interactively Internet advertisement serving system.
Background technology
Along with the development of network technology and the universal of internet, the business activity based on internet gets more and more.As the very important commercial sources of one, Internet advertising is more and more subject to the gray favor of advertisement also.In addition, Internet advertising is also the most direct profit models in current most websites.But, advertising sector competition, the release platform of advertisement, input form and throw in effect and receive great test.Therefore, the concern of everybody is received based on the online advertisement pattern of internet.
Traditional Internet advertising, generally has two kinds of forms: one is carried in webpage specific region and carries out link redirect, and another kind is implanted in the middle of online resource with embedded form.The former is due to the restriction in internet page region, make the number of ads of input very limited, and user's attention rate is not high; The latter, because of the conspicuousness of advertisement putting form, can attract the notice of user largely, is the main flow of current Internet advertising, and such as video ads is embedded in the middle of video in the middle of internet and telecast demanding.But this type of advertisement putting form usually have impact on people and searches the ageing of data and entertainment life, and is usually ignored by user because of its content forced, certain customers are even for these need the form of the passive advertisement browsed and be displeased.
The stand-by period of browsing this series advertisements can be removed from for convenience of users, many internet mechanisms and there will be such as member's fee system at line platform remove advertisement mode.But, though these members go advertisement mode to provide certain income to each media platform, add the use cost of user, and the channel of the advertisement putting weakened greatly and operational effect.
The effect of advertisement is publicized widely, and advertiser drops into a large amount of advertising expenditure, and object is exactly the information publicizing product or service on a large scale.But current consumer removes advertisement mode to the member that the generally ignorance of ad content and each large website are released, and the advertisement made is difficult to reach due and conducts promotion to effect, and this is undoubtedly the subject matter that Internet advertising faces.
In sum, advertisement can give full play to its publicity effect, crucial in mode of its popularization and the subjective acceptance level of user.Therefore, need a kind of Internet advertising of novelty to throw in pattern, allow users change from passive to active, and pay close attention to advertisement energetically, thus effectively can solve the neck bottle sex chromosome mosaicism existed in existing Internet advertising industry.
Summary of the invention
The object of the invention is to overcome the deficiencies in the prior art, there is provided the notice of a kind of user of impelling can be absorbed in the content of advertisement putting, the interactively Internet advertising put-on method that real lifting advertisement actual utility and publicity are worth, and a kind of interactively Internet advertisement serving system.
Technical scheme of the present invention is as follows:
A kind of interactively Internet advertising put-on method, the advertisement that media platform pushes loads interacting activity, after user completes interacting activity, obtains the award movable corresponding with current interactive; Described interacting activity comprises interactive game, mutual question and answer or draws a lottery in real time.
As preferably, the advertisement of propelling movement loads multiple interacting activity simultaneously, after user has browsed advertisement, selects wherein a kind of interacting activity, and completes, obtain and reward accordingly.
As preferably, interacting activity advertisement play terminate after show again.
As preferably, the content information that interacting activity relates to is corresponding with the advertisement of propelling movement.
As preferably, before carrying out interacting activity, user first carries out Account Registration, and the award of acquisition is associated to the account of user.
As preferably, record the information of the account participation interacting activity of each user.
As preferably, reward and send at random according to default probability.
A kind of interactively Internet advertisement serving system, comprise client, the server of media platform, resource database are set, advertisement, interacting activity and resource are all stored in resource database, and server is separated with resource database, and are associated between server with resource database; User is by client-access media platform, and server reads resource database, obtains the resource of user's request, and advertisement, and the entrance that interacting activity is provided after advertisement broadcasting terminates, user completes interacting activity, obtain corresponding award, and the resource of obtaining request.
As preferably, be also provided with release platform in server, after advertisement and interacting activity are uploaded to release platform, audited by management staff, audit by rear, advertisement and interacting activity are stored to resource database.
As preferably, auditing result is fed back by release platform.
Beneficial effect of the present invention is as follows:
Enforcement of the present invention, for user, browse advertisements, namely free participation interactive activity has an opportunity to obtain the multiple award that provides of advertiser, as feedbacks such as cash red packet, gift, coupons, the integrations of exempting from single certificate or media platform, user participates in interesting interaction and can change from passive to active, and self can also benefit, and can increase the enjoyment of reading advertisement.
For advertiser, in advertisement, set interesting interaction, attractive force obtains enhancing, and can impel user's positive regard ad content, can reach multiple the effect of publicity of advertisement putting.
Method of the present invention is simple to operate, and can the visit capacity of the true browse advertisements of recording user, when advertising compared with a large amount of fund of cost but attract less than user's notice, the advertisement pushing mode that the present invention takes, when without the need to increasing too many expense, has extraordinary the effect of publicity and popularizing action.
By related data corresponding technology, the present invention can realize user, advertiser and media platform three and effectively combine.
Accompanying drawing explanation
Fig. 1 is the mutual schematic diagram of user, advertiser and media platform;
The mutual schematic diagram of Tu2Shi advertiser and media platform;
Fig. 3 is the mutual schematic diagram of server and database.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.
The deficiency that the attention rate that the present invention exists in order to the Internet advertising solving prior art is low, a kind of interactively Internet advertising put-on method is provided, as the important medium in internet development process, Internet advertising is a kind of very important commercial sources, is also the most direct profit model of current media platform.The interactive mode strategy that the present invention utilizes Internet user and throws between advertisement, can improve the drawback of the passive reception browse advertisements of existing user, greatly improve the enthusiasm of user and the effect of publicity of Internet advertising.
Interactively Internet advertising put-on method of the present invention, the advertisement that media platform pushes loads interacting activity, after user completes interacting activity, obtains the award movable corresponding with current interactive; Described interacting activity comprises interactive game, mutual question and answer or draws a lottery in real time.The award of advertisement is as the cash red packet, gift, coupons, the integration of exempting from single certificate or media platform etc. that are provided by advertiser, the award that advertiser provides also is a kind of pattern of promoting sales by cutting prices, maximise advertisement putting benefit, and can enough increase consumer to gray trust and degree of concern simultaneously.In order to increase interacting activity interest, the advertisement of propelling movement loads multiple interacting activity simultaneously, after user has browsed advertisement, selects wherein a kind of interacting activity, and completes, obtain and reward accordingly.Interacting activity shows after advertisement broadcasting terminates again, and ensures that advertisement is more fully browsed, improves the effect of publicity.
User's browse advertisements also participates in interactive award, and namely each input advertisement windows provides interesting interacting activity entrance, such as entertaining question and answer, interactive game, in real time prize drawing etc. for user.Can oneself interested interacting activity form be selected according to the hobby of oneself and participate in after user has browsed advertisement, namely have an opportunity to obtain corresponding award, excite user to the interest of advertisement itself with this, impel and have more user initiatively browse advertisements, participation interaction, thus reach more extensively sufficient advertising effect.
In order to make user's more intently browse advertisements, the content information that interacting activity relates to is corresponding with the advertisement of propelling movement.All with ad content, this is closely related with ad content as prototype for the interesting interacting activity of ad setups, can expand the actual the effect of publicity of advertisement further.While user participates in interactive activity, deepen their impression to ad content itself with regard to another, reached degree of depth the effect of publicity of advertisement putting.
Before carrying out interacting activity, user first carries out Account Registration, and the award of acquisition is associated to the account of user, guarantees that award can be sent to each user exactly, and user carries out the use of rewarding with account.The account recording each user participates in the information of interacting activity, guarantees user's browsed advertisement authentic and validly.
User registers and logs in media platform, and can participate in the interesting interaction of advertisement page and check respective media platform resource storehouse, wherein, advertisement is loaded in resources bank.After user has browsed advertisement, can click and participate in the window of interacting activity and to go forward side by side line item, guarantee consumer's browsed advertisement authentic and validly.
In addition, interactive game, entertaining question and answer, in real time prize drawing interacting activity have certain prize-winning rate.For encourage consumer keeps enthusiasm to remove browse advertisements, participate in interaction can obtain respective media platform integration with number of households involved browse advertisements, the consumption can enjoying internet release platform after integration accumulates certain amount is preferential.The probability of rewarding according to presetting sends at random.
A kind of interactively Internet advertisement serving system, comprise client, the server of media platform, resource database are set, advertisement, interacting activity and resource are all stored in resource database, and server is separated with resource database, and are associated between server with resource database; User is by client-access media platform, and server reads resource database, obtains the resource of user's request, and advertisement, and the entrance that interacting activity is provided after advertisement broadcasting terminates, user completes interacting activity, obtain corresponding award, and the resource of obtaining request.
Also be provided with release platform in server, after advertisement and interacting activity are uploaded to release platform, audited by management staff, audit by rear, advertisement and interacting activity are stored to resource database.
Auditing result is fed back by release platform.Advertiser can from main separation interactive activity, formulation incentive program.Concrete, advertiser need apply for associated interactive active ingress on corresponding media platform, and interactive activity and the award provided are set by advertiser; Meanwhile, media platform need audit associated advertising content by special management staff, its related content need audit by after can be pushed to release platform and carry out and user interaction.
As shown in Figure 1, the present invention relates to user, client, advertiser, media platform (being located at server).Client refers to the equipment that can be connected to internet, and as smart mobile phone, computer, panel computer, TV etc., these can throw in the carrier of pattern as Internet advertising.After client accessing Internet, user can take logon mode, by the server of internet link media platform (as video request program website), and browses respective resources database.Meanwhile, advertisement can be thrown on media platform by advertiser, and obtains the concern of user in the mode of interacting activity.
During user's browse advertisements, participate in interactive activity, and have an opportunity to obtain the integration of the award that provides of advertiser or media platform, these intersection records, feedback are rewarded and are amassed grading information and can add in the record of user account corresponding in server.
As shown in Figure 2, advertiser by cooperating with media platform under line, and uses function on release platform line, advertisement and interactive activity thereof is uploaded in release platform, and asks management staff to audit; After ad review is passed through, its essential information will be added in database; Meanwhile, server also can return to advertiser and whether audit the information passed through, and advertiser also can inquire about and not pass through reason.
As shown in Figure 3, server occupies most important ingredient in the entire system, for user's breath, advertising message and media platform three effectively being combined.For protecting security and the maintainability of the resource database on backstage, server protects wall as it, essential.In order to safety, the present invention takes resource database and server clastotype, and sets up associating between server with resource database, and then sets up use clear data interaction technique between the two, guarantees its ageing and security.
In the present embodiment, user browses resource by cell-phone customer terminal and carries out the flow process of interactive activity with advertisement, comprises the following steps:
1) user is registered by cell-phone number and logs in media platform, such as video website, and wherein registration process can be taked be account at enrollment page input handset number and arrange corresponding login password.Media platform is by sending the note with identifying code to this cell-phone number, the identifying code that user correctly inputs in note confirms the registrable success in rear;
2) at login interface, user inputs after account and password log in, and can participate in the interesting interaction of advertisement page and check respective resources;
3) for the advertisement windows be carried in resource, user can select the interactive activity such as corresponding interactive game, entertaining question and answer, prize drawing in real time after browse advertisements, and according to the situation of interaction (such as answer correct whether, whether game reach a standard etc.), win the feedback award that advertiser gives, otherwise the integration of media platform can be obtained; Integration number reaches some and convertible corresponding cash or product etc.;
4), after advertisement interaction completes, user can directly browse corresponding online resource.
Above-described embodiment is only used to the present invention is described, and is not used as limitation of the invention.As long as according to technical spirit of the present invention, change above-described embodiment, modification etc. all will be dropped in the scope of claim of the present invention.
Claims (10)
1. an interactively Internet advertising put-on method, is characterized in that, the advertisement that media platform pushes loads interacting activity, after user completes interacting activity, obtains the award movable corresponding with current interactive; Described interacting activity comprises interactive game, mutual question and answer or draws a lottery in real time.
2. interactively Internet advertising put-on method according to claim 1, is characterized in that, the advertisement of propelling movement loads multiple interacting activity simultaneously, after user has browsed advertisement, selects wherein a kind of interacting activity, and completes, obtain and reward accordingly.
3. interactively Internet advertising put-on method according to claim 2, is characterized in that, interacting activity shows after advertisement broadcasting terminates again.
4. interactively Internet advertising put-on method according to claim 1, it is characterized in that, the content information that interacting activity relates to is corresponding with the advertisement of propelling movement.
5. interactively Internet advertising put-on method according to claim 1, is characterized in that, before carrying out interacting activity, user first carries out Account Registration, and the award of acquisition is associated to the account of user.
6. interactively Internet advertising put-on method according to claim 5, is characterized in that, the account recording each user participates in the information of interacting activity.
7. interactively Internet advertising put-on method according to claim 1, is characterized in that, the probability of rewarding according to presetting sends at random.
8. an interactively Internet advertisement serving system, it is characterized in that, comprise client, the server of media platform, resource database are set, advertisement, interacting activity and resource are all stored in resource database, server is separated with resource database, and is associated between server with resource database; User is by client-access media platform, and server reads resource database, obtains the resource of user's request, and advertisement, and the entrance that interacting activity is provided after advertisement broadcasting terminates, user completes interacting activity, obtain corresponding award, and the resource of obtaining request.
9. interactively Internet advertisement serving system according to claim 8, it is characterized in that, also release platform is provided with in server, after advertisement and interacting activity are uploaded to release platform, audited by management staff, examination & verification is by rear, and advertisement and interacting activity are stored to resource database.
10. interactively Internet advertisement serving system according to claim 9, it is characterized in that, auditing result is fed back by release platform.
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