CN101950396A - New advertisement publishing system - Google Patents
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- CN101950396A CN101950396A CN201010238478XA CN201010238478A CN101950396A CN 101950396 A CN101950396 A CN 101950396A CN 201010238478X A CN201010238478X A CN 201010238478XA CN 201010238478 A CN201010238478 A CN 201010238478A CN 101950396 A CN101950396 A CN 101950396A
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Abstract
The invention discloses a new advertisement publishing system, which is composed of an electronic display screen, background programs, software, a set of innovative advertisement publishing modes and ranking, scoring and interactive systems for web site visitors and software users, and applied to web & e-commerce, wherein the electronic display screen, the background programs and the software serve as foundation platforms. The advertisement publishing system of the invention can solve the problems that the previous advertising media cannot let target customers accept the advertising modes and the advertisement contents and the like more actively, and can make the target customers learn more about enterprise cultures or products of enterprises (companies), meanwhile, the target customers can interact with the enterprises (companies) by the foundations such as the electronic display screen, the background programs, the software, the interactive system, and the like of the advertisement publishing system.
Description
(1) this advertisement distributing system of technical field is applied to network electronic commerce, and main effect is to promote its corporate culture, release news or product for the company (enterprise) that has advertisement to need.
(2) the well-known advertisement putting mode of background technology has several big classes such as magazine, newspaper, TV, radio station, plane, network.
Magazine, newspaper, plane a few class advertisement delivery mode, can not diffuse information with respect to network and ecommerce effectively very fast and on a large scale because throw in the reason of zone and velocity of propagation.
Radio station advertisement delivery mode only can provide sound, can not present to target customers to lively picture.
Content and mode that TV advertisement delivery mode is propagated because of himself can not cause spectators' very big interest, and nobody understands and simple removes to watch TV because want to see advertisement.The information that spectators need is from contents such as the column of television channel or TV play, spectators greatly can change channel to column of wanting to watch and content because of the advertising impact of intercutting, cause spectators to the advertisement of throwing in even can produce and detest sense, this has just had minus effect.And advertisement content is multifarious, may play several advertisements in one minute, can not allow spectators that each advertisement is all left very deep impression, the inflexible spectators that allow watch advertisement, the chance and the function that exchange with audience interaction can not be provided, can not allow spectators to the product of advertisement and in have comprehensive understanding.
Though the mode of network advertisement delivery has possessed rapidly, scope wide, lively characteristics such as picture are provided, but and TV input mode possesses same shortcoming, and the information that provides of website or software, be not based on advertisement, but be that attached body is present in the page and the display window with advertisement, be not main contents.And the primary and secondary content is illustrated in the webpage together, and advertisement is not the focus that mainly attracts the visitor, can't allow certainly visiting stay suitable deep impression, also just can not bring into play the effect of advertisement maximum.
(3) this advertisement distributing system of summary of the invention, with electronic display curtain, background program, software is basic platform, cooperate the ad distribution pattern of a cover innovation and, created a kind of brand-new advertisement distributing system and be applied to network electronic commerce website caller or software user's ordering, scoring and interaction systems.This advertisement distributing system, advertising media can not allow the target customers' mode of accepting advertisement and problem such as advertisement content more initiatively before can solving, can also deepen target customers to the corporate culture of the said firm (enterprise) or the understanding of product, and can produce interactive with company (enterprise) according to the bases such as electronic display curtain, background program, software and interaction systems of this advertisement distributing system.
The technical characterictic that this advertisement distributing system is invented is: 1. be the main contents of electronic display curtain with the advertisement, ad content based on the corporate culture of certain company (enterprise), release news or product information, purpose is exactly for the corporate culture of omnibearing popularization the said firm (enterprise), releases news or product information.Initiatively do not add with the corporate culture of the said firm (enterprise) in the full window, release news or information (except that electronic display curtain self function with needing) that product is irrelevant.Allow website caller and software user's notice all be placed on ad content.
2. the visitor is to click advertisement, obtain the problem that redirect is come out, perhaps participate in the form of advertisement information contents, with the electronic display curtain is window, cooperate with daemon software, working procedure, offer company (enterprise) and website caller or software user more comprehensively, the in-plant contact and the platform of interaction.
3. advertisement distributing system provides forms such as question and answer, recreation, interaction, with this stimulate and deepen the visitor to the corporate culture of the said firm (enterprise), release news or the consumption and the impression degree of product information, allow the visitor to the corporate culture of the said firm (enterprise), release news or product information is more understood.
4. the company of advertisement delivery (enterprise) in fixing ratio, extracts the visitor who obtains award according to the member's answer success ratio and the interaction performance of the record that application program is calculated of this advertisement distributing system.The company of advertisement delivery (enterprise) can be voluntarily or is its cash call, material or spiritual award by our company.
5. the electronic display curtain is when input company (enterprise) advertising message, and the ad content of all these websites all is with the corporate culture of the said firm (enterprise), releases news or product information interrelates, perhaps the content of the said firm (enterprise) appointment.
(4) specific embodiments
For example: certain company need be to the product of the up-to-date research and development of marketing oneself: the mobile phone of latest version, at first its popularization of must working on marketing increases the popularity of brand and product, allows market understand its brand culture and product information, could drive sales achievement like this.The advertisement putting mode that the said firm may select: several big classes such as magazine, newspaper, TV, radio station, plane, network.But effect is all not obvious.Have only the talent conference of real this product of needs to go to pay close attention to the information of understanding this product, possible potential consumption body has 100,000,000 people, but has only 10% people to see the advertisement of this product and paid close attention to this product, and really needs it, and be ready to spend to buy or experience its, certainly still less.If the crowd who has paid close attention to this product has brought up to 20% from 10%, that just be we can say: at least theoretically, the buying rate of this product and then doubles because pay close attention to doubling of crowd.In other words, 100,000,000 people have seen advertisement, can exceed 9 times than 10,000,000 people's purchase efficient.So the said firm will do, be exactly to allow more people know and understand their product as far as possible, improve potential purchase client's quantity, it just needs the brand-new ad system of a cover.
At first, the said firm can get in touch discussion with the company at ad system place, and both sides appoint form (animation, video, plane, tag line or trade mark), the content of advertisement putting and cooperate time or the like all the time, sign contract again.
The window of Accessor Access's ad system (as the webpage of website, the window of software etc.), the ad content that ad system provides according to the said firm is presented in visitor's window.The visitor can see the displayable zone of whole window, all is the advertisement of the mobile phone products information of certain brand.When clicking advertisement, having ejected the window that lands (lands or unregistered visitor first, cross the Cheng Qian in actual participation, all must register the personnel that become this internal system authentication, the purpose of this program is in order to confirm this visitor's information, to be used to add up click volume and affirmation visitor identity).After the visitor clicked advertisement after landing, system's window had played out the information and the content of this mobile phone of advertisement.Had the window redirect gone out several problems: may I ask in the content of just having play the model of this mobile phone 1. after ad playing was intact? 2. please say the special function of 2 these mobile phones.3. please say the mobile phone products which color you like best.(problem and interactive content and information, best and advertisement content is related, and could deepen the information of visitor to this product like this.The visitor can answer above several problems according to the information of advertisement content and understanding).After having answered, the data bank that content that system can answer this visitor and user profile packing send to background program.And all visitors that answer this problem are added up.Treat that this advertisement putting time finishes, or timing statistics is when finishing, correct answer (or answer that company provided of advertisement delivery) and the information in all data bank are checked by system, counting statistics goes out the qualified visitor of answer, and according to the order of response time it is arranged and renumbers.Systematic unity sends mail or cellphone information to this part personnel, notifies this visitor's answer content correct, and has obtained the arrangement number of this phase, please wait for next step personnel selection.
The company of advertisement delivery is answered among the correct visitor in this section, must be according to certain ratio, and the principle of fair, just and open is picked out final award-winner's list, and after the confirmation, is notified award-winner in the mode of cellphone information or Email.And this list is published in the window of system, for consulting check.
After the enterprise of advertisement putting confirmed, prize or bonus were delivered in visitor's hand in two weeks.Visitor's login system window confirms that reporting system has been received prize.
The Figure of description explanation
This Figure of description is a novel advertisement delivery system Figure of description, the flow process of brief description novel advertisement delivery system.With the access websites is the beginning of flow process, confirms can carry out question and answer after visitor's identity, watch a series of interactive links such as video, recreation through forms such as registering, land.Study well again or correct visitor in, randomly draw the lottery winner according to certain extraction ratio.Notify award-winner to get prize with Email or other modes then, after prize sends, announce the list of receiving the award.
Claims (2)
1. one overlaps the advertisement distributing system of innovation, this system is a window with the electronic display curtain, provide information to read for the user, it is characterized in that with the electronic display curtain, background program, software is basic platform, corporate culture with certain company (enterprise), release news or product information is an ad content, pass through daemon software, program participates in question and answer to the people who clicks advertisement or reading ad content, the ordering of interaction formses such as recreation, scorings etc. can allow the company (enterprise) of advertisement putting put up cash for the people who clicks advertisement or reading ad content, material or spiritual award.
2. the advertisement distributing system of the described innovation of claim 1, it is characterized in that this system's purpose be for omnibearing popularization company (enterprise) corporate culture, release news or product information, initiatively do not add with the corporate culture of the said firm (enterprise), release news or information (except that system self function and the said firm's given content) that product is irrelevant, allow website caller and software user's notice all concentrate on ad content, thereby reach corporate culture, release news or effect that product information is more understood the said firm (enterprise).The advertisement distributing system of claim 1 or 2 described innovations, can understand and reading according to its advertising message the visitor who clicks advertisement or reading ad content information issue, carry out interaction formses such as enquirement, recreation, its objective is in order to test this advertisement distributing system which part crowd has been reached the effect of promoting, and according to the program information of this and running background, extract award-winner according to certain ratio in performance excellence or the correct visitor of answer, with cash, material or spiritual award.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010238478XA CN101950396A (en) | 2010-07-23 | 2010-07-23 | New advertisement publishing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010238478XA CN101950396A (en) | 2010-07-23 | 2010-07-23 | New advertisement publishing system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101950396A true CN101950396A (en) | 2011-01-19 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010238478XA Pending CN101950396A (en) | 2010-07-23 | 2010-07-23 | New advertisement publishing system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102801696A (en) * | 2011-05-25 | 2012-11-28 | 胡积献 | Method and system for obtaining precise information on internet |
| CN102890808A (en) * | 2011-07-22 | 2013-01-23 | 胡积献 | Method for issuing video advertisements by Internet |
| CN103745377A (en) * | 2013-03-01 | 2014-04-23 | 王新 | Novel advertisement issuance system |
| CN105427135A (en) * | 2015-12-16 | 2016-03-23 | 华侨大学 | Interactive internet advertisement putting method and system |
| CN108111887A (en) * | 2017-12-29 | 2018-06-01 | 天脉聚源（北京）科技有限公司 | The method and apparatus that interaction redirects |
| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
-
2010
- 2010-07-23 CN CN201010238478XA patent/CN101950396A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102801696A (en) * | 2011-05-25 | 2012-11-28 | 胡积献 | Method and system for obtaining precise information on internet |
| CN102890808A (en) * | 2011-07-22 | 2013-01-23 | 胡积献 | Method for issuing video advertisements by Internet |
| CN103745377A (en) * | 2013-03-01 | 2014-04-23 | 王新 | Novel advertisement issuance system |
| CN105427135A (en) * | 2015-12-16 | 2016-03-23 | 华侨大学 | Interactive internet advertisement putting method and system |
| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
| CN108111887A (en) * | 2017-12-29 | 2018-06-01 | 天脉聚源（北京）科技有限公司 | The method and apparatus that interaction redirects |
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Legal Events
| Date | Code | Title | Description |
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| C06 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20110119 |