CN103745377A - Novel advertisement issuance system - Google Patents
Novel advertisement issuance system Download PDFInfo
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- CN103745377A CN103745377A CN201310064687.0A CN201310064687A CN103745377A CN 103745377 A CN103745377 A CN 103745377A CN 201310064687 A CN201310064687 A CN 201310064687A CN 103745377 A CN103745377 A CN 103745377A
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Abstract
A novel advertisement issuance system takes an electronic display screen, background programs and software as a foundation platform, and matches a set of innovative advertisement issuance modes and an ordering, scoring and interaction system to web visitors or software users, so that a brand-new advertisement issuance system is created to be applied to the network electronic commerce. The advertisement issuance system can solve the problems that a previous advertisement media can not make the target customer groups accept the advertisement mode and advertisement content more actively, etc., enables the target customer groups to understand the enterprise culture or products of a company (an enterprise) better, and can interact with the company (enterprise) via the foundations of the advertisement issuance system, such as the electronic display screen, the background programs, the software, the interaction system, etc.
Description
(1) this advertisement distributing system of technical field, is applied to network electronic commerce, and Main Function is that the company (enterprise) for there being advertisement to need promotes its corporate culture, releases news or product.
(2) the well-known advertisement putting mode of background technology has several large classes such as magazine, newspaper, TV, radio station, plane, network.
Magazine, newspaper, several classes of plane are thrown in advertising because throw in the reason of region and velocity of propagation, with respect to network and ecommerce, can not diffuse information effectively very fast and on a large scale.
Advertising is thrown in radio station only can provide sound, lively picture can not be presented to target customers.
TV is thrown in the contents and mode of advertising because himself propagating, and can not cause spectators' very big interest, and nobody understands and simple because want to see advertisement, removes to watch TV.The information that spectators need is from contents such as the column of television channel or TV play, spectators greatly can change channel to the column of wanting to watch and content because of the advertising impact of intercutting, cause spectators even can produce and detest sense the advertisement of throwing in, this has just had minus effect.And the content of advertisement is multifarious, in one minute, may play several advertisements, can not allow spectators leave very deep impression to each advertisement, the inflexible spectators that allow watch advertisement, the chance and the function that exchange with audience interaction can not be provided, can not allow spectators to the product of advertisement and in have comprehensive understanding.
Although network is thrown in, the mode of advertisement has possessed rapidly, scope is wide, the lively features such as picture are provided, but with TV input mode possesses same shortcoming, and the information that provides of website or software, be not to take advertisement as main body, but take advertisement as attached body is present in the page and display window, be not main contents.And primary and secondary content is illustrated in webpage together, and advertisement is not the focus that mainly attracts visitor, certainly cannot allow accessing leave suitable deep impression, just can not bring into play the effect of advertisement maximum yet.
(3) this advertisement distributing system of summary of the invention, take electronic display screen, background program, software is basic platform, coordinate the ad distribution pattern of a set of innovation and to the sequence of website caller or software user, scoring and interaction systems, created a kind of brand-new advertisement distributing system and be applied to network electronic commerce.This advertisement distributing system, before can solving, advertising media can not allow the mode of accepting advertisement more initiatively of target customers and the problems such as content of advertisement, can also deepen target customers to the corporate culture of the said firm (enterprise) or the understanding of product, and can produce interactive with company (enterprise) according to the bases such as electronic display screen, background program, software and interaction systems of this advertisement distributing system.
The technical characterictic that this advertisement distributing system is invented is: 1. the main contents that the advertisement of take is electronic display screen, the corporate culture of ad content Yi Mou company (enterprise), release news or product information is main, object is exactly for the corporate culture of omnibearing popularization the said firm (enterprise), releases news or product information.In full window, initiatively do not add with the corporate culture of the said firm (enterprise), release news or information (except electronic display screen self function with needing) that product is irrelevant.Allow the notice of website caller and software user all be placed on ad content.
2. visitor is to click advertisement, obtain redirect problem out, or participate in the form of advertisement information contents, take electronic display screen as window, coordinate with daemon software, working procedure, offer company (enterprise) and website caller or software user more comprehensively, in-plant contact and the platform of interaction.
3. advertisement distributing system provides the forms such as question and answer, game, interaction, with this stimulate and deepen visitor to the corporate culture of the said firm (enterprise), release news or consumption and the impression degree of product information, allow visitor to the corporate culture of the said firm (enterprise), release news or product information is more understood.
4. throw in the company (enterprise) of advertisement according to member's answer success ratio and the interactive performance of the record that application program is calculated of this advertisement distributing system, in fixing ratio, extract and obtain the visitor who rewards.The company (enterprise) of throwing in advertisement can voluntarily or be its cash call, material or spiritual award by our company.
5. electronic display screen is when input company (enterprise) advertising message, the ad content of all these websites, the corporate culture of Dou Shiyu the said firm (enterprise), release news or product information is associated, or the content of the said firm (enterprise) appointment.
(4) specific embodiments
For example: certain company need to be to the product of the up-to-date research and development of marketing oneself: the mobile phone of latest version, first its popularization of must working on marketing, increases the popularity of brand and product, allows market understand its brand culture and product information, could drive sales achievement like this.The advertisement putting mode that the said firm may select: several large classes such as magazine, newspaper, TV, radio station, plane, network.But effect is all not obvious.Only have the talent conference of real this product of needs to go to pay close attention to the information of understanding this product, possible potential consumption body has 100,000,000 people, but only has 10% people to see the advertisement of this product and paid close attention to this product, and really needs it, and be ready to spend buy or experience its, certainly still less.If the crowd who has paid close attention to this product has brought up to 20% from 10%, that just can be said: at least theoretically, the buying rate of this product and then doubles because pay close attention to doubling of crowd.In other words, 100,000,000 people have seen advertisement, can exceed 9 times than 10,000,000 people's purchase efficiency.So the said firm will do, be exactly to allow more people know and understand their product as far as possible, improve potential purchase client's quantity, it just needs a set of brand-new ad system.
First, the said firm can contact with the company at ad system place discussion, and both sides appoint form (animation, video, plane, tag line or trade mark), the content of advertisement putting and cooperate time etc. all the time, then sign contract.
The window of Accessor Access's ad system (as window of the webpage of website, software etc.), the ad content that ad system provides according to the said firm, is presented in visitor's window.Visitor can see the displayable region of whole window, is all the advertisement of the mobile phone products information of certain brand.While clicking advertisement, having ejected the window logging in (logs in or unregistered visitor first, in actual participation, cross Cheng Qian, all must be registered as the personnel of this internal system authentication, the object of this program is in order to confirm this visitor's information, for statistics click volume and confirmation visitor identity).Log in rear visitor and click after advertisement, system window has played out information and the content of this mobile phone of advertisement.Has after advertisement plays, window redirect gone out several problems: may I ask in the content of just having play the model of this mobile phone 1.? 2. please say the special function of 2 these mobile phones.3. please say the mobile phone products which color you like best.(problem and interactive content and information, content best and advertisement is related, and could deepen like this information of visitor to this product.Visitor can, according to the content of advertisement and the information of understanding, answer above several problems).After having answered, the content that system can be answered this visitor and user profile packing send to the data bank of background program.And the visitor of all these problems of answer is added up.Treat that this advertisement putting time finishes, or timing statistics is when finish, system is checked correct answer (or the company of throwing in advertisement provide answer) with the information in all data bank, counting statistics goes out the qualified visitor of answer, and according to the order of response time, it is arranged and is renumberd.Systematic unity sends mail or cellphone information to this part personnel, notifies this visitor's answer content correct, and has obtained the arrangement number of this phase, please wait for next step personnel selection.
The company of throwing in advertisement is answered in correct visitor in this section, must be according to certain ratio, and the principle of fair, just and open, picks out final award-winner's list, and after confirmation, in the mode of cellphone information or Email, notifies award-winner.And this list is published in to the window of system, for consulting check.
After the enterprise of advertisement putting confirms, prize or bonus were delivered in visitor's hand in two weeks.Visitor's login system window confirms that reporting system has been received prize.
Figure of description
Illustrate that this Figure of description is New advertisement publishing system Figure of description, the flow process of brief description New advertisement publishing system.At the beginning that the access websites of take is flow process, after forms such as registering, log in is confirmed visitor's identity, can carry out question and answer, watch a series of interactive links such as video, game.Study well again or correct visitor in, according to certain extraction ratio, randomly draw lottery winner.Then with Email or other modes, notify award-winner to get prize, after prize sends, announce the list of receiving the award.
Claims (2)
1. the advertisement distributing system of a set of innovation, this system be take electronic display screen as window, provide information to read for user, it is characterized in that with electronic display screen, background program, software is basic platform, the corporate culture of Yi Mou company (enterprise), release news or product information is ad content, pass through daemon software, program participates in question and answer to clicking the people of advertisement or reading ad content, the sequence of the interaction formses such as game, scoring etc., can allow the company (enterprise) of advertisement putting put up cash for clicking the people of advertisement or reading ad content, material or spiritual award.
2. the advertisement distributing system of innovation claimed in claim 1, it is characterized in that this system object is corporate culture for omnibearing popularization company (enterprise), releases news or product information, initiatively do not add with the corporate culture of the said firm (enterprise), release news or information (except system self function and the said firm's given content) that product is irrelevant, allow the notice of website caller and software user all concentrate on ad content, thereby reach the corporate culture of the said firm (enterprise), release news or effect that product information is more understood.The advertisement distributing system of the innovation described in claim 1 or 2, to clicking the visitor of advertisement or reading ad content information, can according to it, to the advertising message of issue, understand and read, carry out the interaction formses such as enquirement, game, its objective is in order to test this advertisement distributing system which part population has been reached to the effect of promoting, and according to the program information of this and running background, according to certain ratio, in performance excellence or the correct visitor of answer, extract award-winner, with cash, material or spiritual award.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310064687.0A CN103745377A (en) | 2013-03-01 | 2013-03-01 | Novel advertisement issuance system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310064687.0A CN103745377A (en) | 2013-03-01 | 2013-03-01 | Novel advertisement issuance system |
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| CN103745377A true CN103745377A (en) | 2014-04-23 |
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| CN201310064687.0A Pending CN103745377A (en) | 2013-03-01 | 2013-03-01 | Novel advertisement issuance system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108657090A (en) * | 2018-03-30 | 2018-10-16 | 斑马网络技术有限公司 | Vehicle entertainment system and its method |
Citations (3)
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|---|---|---|---|---|
| CN101000676A (en) * | 2006-12-31 | 2007-07-18 | 金惠军 | Lottery-draw type advertisement publishing system |
| CN101950396A (en) * | 2010-07-23 | 2011-01-19 | 陈学宙 | New advertisement publishing system |
| EP2393012A1 (en) * | 2009-01-29 | 2011-12-07 | Sharp Kabushiki Kaisha | Electronic equipment, server, communication system, display control method, data communication method, electronic device control method, and program |
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2013
- 2013-03-01 CN CN201310064687.0A patent/CN103745377A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101000676A (en) * | 2006-12-31 | 2007-07-18 | 金惠军 | Lottery-draw type advertisement publishing system |
| EP2393012A1 (en) * | 2009-01-29 | 2011-12-07 | Sharp Kabushiki Kaisha | Electronic equipment, server, communication system, display control method, data communication method, electronic device control method, and program |
| CN101950396A (en) * | 2010-07-23 | 2011-01-19 | 陈学宙 | New advertisement publishing system |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108657090A (en) * | 2018-03-30 | 2018-10-16 | 斑马网络技术有限公司 | Vehicle entertainment system and its method |
| CN108657090B (en) * | 2018-03-30 | 2021-10-08 | 斑马网络技术有限公司 | Vehicle-mounted entertainment system and method thereof |
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Owner name: BEIJING YIQILIAN TECHNOLOGY CO., LTD. Free format text: FORMER OWNER: WANG XIN Effective date: 20140815 |
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Free format text: CORRECT: ADDRESS; FROM: 242310 XUANCHENG, ANHUI PROVINCE TO: 101121 TONGZHOU, BEIJING |
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Effective date of registration: 20140815 Address after: 101121, No. 141, No. 2-1, 2536 North brick factory, Beijing, Tongzhou District Applicant after: Beijing billion union Technology Co., Ltd. Address before: 242310, No. 214, Ningguo cement factory, Ningguo Town, port town, Anhui, China Applicant before: Wang Xin |
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