KR101436390B1 - Click advertising using the SNS system of ad revenue distribution method - Google Patents

Abstract

Provided is a method for distributing advertising earnings in a click advertising system, comprising a user terminal connected to a communications network, an advertiser terminal, and a server, and providing a social networking service (SNS). The method for distributing the advertising earnings comprises the following steps: requesting the user terminal attempting to connect to the server to input data identical to a setting data previously stored in the server to determine whether the user terminal is a permitted user terminal; providing, by the server, an advertisement collected from the advertiser terminal to the permitted user terminal, if the user terminal is the permitted user terminal; and clicking, by the permitted user terminal, the provided advertisement to acquire a reward following the clicking of the advertisement from the server, wherein the reward includes information of a coin exchangeable for cash and information of a gift certificate that can be used exclusively in a master system of the owner of the advertiser terminal.

Description

[0001] The present invention relates to a method for distributing advertisement revenue of a click advertisement providing system using SNS,

More particularly, the present invention relates to a method of distributing advertising revenue, and in particular, advertising revenue (compensation based on an advertisement click) includes cash-changeable coin information and voucher information that can be used exclusively in the master system of the owner of the advertiser terminal The present invention relates to an advertisement revenue distribution method for a click advertisement providing system using an SNS.

With the rapid spread of wired and wireless information networks worldwide, the culture of providing and enjoying information and services through the mobile market, which is expanding, is rapidly settling.

Accordingly, the way of providing information and contents through wired and wireless information communication networks and the service forms of advertisements are also being diversified.

First of all, if you look at the types of advertisements that are traditionally provided online, a lot of portal companies and online companies use the information communication network to provide various contents such as search, shopping, reservation, news, broadcasting, (CPM / impression ad) based on the number of members accessing their site and the number of visitors per day (1-day page view), or the advertiser charges an ad (CPC / click advertisement) and a CPA advertisement and a search advertisement method in which the user accesses the site of the advertisement and participates in a specific event or charges the user according to usage, and provides advertisement service.

As a result, companies with the largest number of visitors or visitors (page views) have the highest advertising revenue in terms of sales income of the same size banner or video, and the main determinant of the second and third place is the one, It is a realistic advertising method that is evaluated by the number of page views and memberships in one week or one month.

The saturation of the online market and the unproven advertising companies due to the overheated competition and limited market structure of the companies that provide such methods and forms serve as the distrust and rejection of the advertisement execution by the companies This is a reality that poses a lot of problems with ads that have a low reach rate and effectiveness.

In addition, the way in which the online companies provide the advertisement is similar to that of the advertisement method. Also, the advertiser can not execute the targeted advertisement to maximize the advertisement effect of the advertiser, or the advertisement method . Also, there is a disadvantage that such advertisement method can not specify the amount of advertisement, age, sex, area, time, amount, and the like.

In addition, when users use specific contents and search services provided by online companies, ads that are not related to the use of the service are executed as pop-up advertisements, banners and video advertisements, and one-way advertisements There is a problem that the effect of the advertisement is negative because it stimulates the unpleasantness and rejection of the users.

In this way, there is a desperate need for a breakthrough type advertisement method that is more advanced for the advertiser and the user and unsatisfactory for both the advertiser and the user and satisfies both the advertiser and the user at the same time.

In addition, unlike cable networks which are overheated and saturate, mobile advertising market is expanding due to the rapid development of wireless Internet and the widespread use of mobile terminals. With the increasing demands of various advertisers for mobile advertising, Are being released.

In the conventional types of mobile advertisement methods, there are advertisement methods using SMS and MMS, which are used most frequently. In the case of SMS, illegal spam is caused by unilateral pushing of unwanted advertisement by users, which causes users to reject the mobile advertisement and give a negative impression. Other advertising techniques include a method of providing a banner advertisement in the mobile site in the mobile site in the form of a banner within the mobile site, an advertising method of earning points when purchasing a certain item by accessing the mobile site, For mobile users with a high sense of rejection, there is a form of advertising that provides free calls for a certain amount of time if users agree to receive more than 50 ads per month by combining SMS and free calls in the US. In addition, a number of mobile-related advertising techniques are on the market.

In recent years, as smartphones have spread rapidly, advertising techniques using applications such as 'Apple' and 'Twitter', 'Promot Tweets' advertising techniques of 'Twitter', and 'Behavioral Advertising' Various kinds of advertisements such as mobile advertisement that provides free music source to users and mobile search advertisement such as 'Google' are appearing when watching specific advertisement based on reality and location based (LBS) mobile advertisement technique.

Korean Patent Registration No. 10-0839767 (Date of Publication: June 19, 2008).

It is an object of the present invention to provide an advertisement revenue distribution method in a click advertisement providing system that provides a social networking service (SNS) including a user terminal connected to a communication network, an advertiser terminal and a server, The present invention is to provide a method of distributing advertising revenue of a click advertisement providing system using SNS such that cash information that can be exchanged in cash and gift voucher information that can be used exclusively in the master system of the owner of the advertiser terminal are included.

It is an object of the present invention to provide an advertisement revenue distribution method in a click advertisement providing system that provides a social networking service (SNS) including a user terminal connected to a communication network, an advertiser terminal, and a server,

Requesting the user terminal to input data corresponding to configuration data stored in advance in the server to determine whether the user terminal to access the server is an authorized user terminal;

If the user terminal is an authorized user terminal, the server provides the advertisement collected from the advertiser terminal to the authorized user terminal;

And the authorized user terminal clicking on the provided advertisement to obtain compensation therefrom,

In particular, the reward includes cash-changeable coin information, and gift voucher information that can be used exclusively in the master system of the owner of the advertiser terminal, is achieved by the advertisement revenue distribution method of the click advertisement providing system using the SNS .

According to the present invention, in particular, coin information, in which advertising revenue (compensation for clicking an advertisement) can be exchanged in cash, and gift certificate information that can be used exclusively in the master system of the owner of the advertiser terminal, The user can receive a portion of the cost paid by the advertiser and use the advertisement to the advertiser's company to induce a virtuous cycle of the advertisement effect, thereby enhancing the continuity of the click advertisement system.

1 to 3 are views illustrating a flow of information schematically in an advertisement revenue distribution method of a click advertisement providing system using an SNS according to the present invention;
4 to 8 are diagrams illustrating a click advertisement providing system using an SNS according to the present invention.

The present invention includes a user terminal 10, an advertiser terminal 20 and a server 30 connected to a communication network 40. The advertisement revenue distribution in a click advertisement providing system 100 that provides an SNS (Social Networking Service) In particular, in the method of providing a click advertisement providing system using an SNS such that the advertisement revenue (compensation based on the click of the advertisement) is exchanged in cash, and the gift voucher information usable exclusively in the master system of the owner of the advertiser terminal is included To an advertising revenue distribution method.

The advertisement revenue distribution method of the click advertisement providing system using the SNS (hereinafter referred to as an 'advertisement revenue distribution method') determines whether the user terminal 10 to access the server 30 is the authorized user terminal 10a (S10) requesting the user terminal 10 to input data corresponding to the setting data stored in advance in the server 30 in order to perform the setting;

If the user terminal 10 is an authorized user terminal 10a, the server 30 provides the advertisement collected from the advertiser terminal 20 to the authorized user terminal 10a (S20);

(S30) the authorized user terminal 10a clicking on the provided advertisement and obtaining compensation therefrom from the server 30,

The compensation includes cash-changeable coin information and voucher information that can be exclusively used by the master system of the owner of the advertiser terminal (20).

When the second user terminal 11 inputs the connection ID of the server 30 of the authorized user terminal 10a, the second user terminal 11 permits access to the server 30, A step S40 of promoting to the terminal 10b;

When the second user terminal 11 clicks an advertisement provided by the server 30 and acquires a corresponding compensation from the server 30, the server 30 transmits a part of the compensation to the upper user terminal (Step S50).

In step S50, the server 30 provides a portion of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b. The higher-level user terminal 10b, which has completed the step S30, .

In addition, if the step S30 is completed for a predetermined period of time or longer, the user terminal 10a may be provided with the lucky coupon information, and in case of winning, the coin information which can be exchanged by cash and the master of the owner of the advertiser terminal 20 (S60) of providing voucher information that is exclusively usable in the system.

Before describing the advertising revenue distribution method having such characteristics, a CPC (Cost Per Click) providing system 100 (hereinafter, referred to as a 'CPC') providing a social networking service (SNS) System 100 '),

The system 100 includes a click advertisement providing system 100 including a user terminal 10 connected to a communication network 40, an advertiser terminal 20 and a server 30 and providing a social networking service (SNS) The server 30 continuously provides different advertisements to the user terminal 10, and each time the advertisement is terminated, the server 30 determines the location of the OK button b to be clicked to receive the next advertisement, And randomly provides it to the liquid crystal screen 11 of the user terminal 10.

That is, the system 100 basically provides the SNS in order to induce an interest of an absolute majority of individuals, and provides a click advertisement for returning a part of the advertisement fee to an individual, The position of the confirmation button b to be clicked to be provided for the next advertisement is randomly provided to the liquid crystal screen 11 of the user terminal 10 every time the advertisement is finished so that the user can concentrate on the advertisement screen, Make sure that you do not use advertising fees in a meaningless way.

Meanwhile, the user terminal 10 and the advertiser terminal 20 of the system 100 may be a smart phone, a tablet PC, a mobile device, or a desktop PC. However, it is desirable to use a mobile device that can communicate freely even on the move.

The server 30 can expand a VOD (video on demand) server for providing advertisement contents in addition to the DB server 31 for storing membership information and a plurality of data shown in FIG. 4, As shown in FIG. 6, when different advertisements are continuously provided to the user terminal 10, the position of the confirmation button (b) to be clicked to receive the next advertisement each time the advertisement ends, 10 to the liquid crystal screen 11 at random.

Specifically, when the user terminal 10 normally uses the SNS and clicks the advertisement button a disposed at the bottom of the SNS, the advertisement 1, the advertisement 2, the advertisement 3, ... , And advertisement n are continuously provided. The confirmation button b is provided between each advertisement and the advertisement to confirm whether or not the advertisement has been viewed. The confirmation button b is displayed on the liquid crystal screen 11 of the user terminal 10 (See Figs. 5 and 6).

In addition, the confirmation button b is displayed after the advertisement exposure setting time for each advertisement is finished. Here, the advertisement exposure setting time means a predetermined time when the advertisement is exposed, 3 seconds) or set differently for each advertisement (for example, 1 second for advertisement 1, 3 seconds for advertisement 2, 2.5 seconds for advertisement 3, etc.).

In addition, when the server 30 provides the confirmation button b to the user terminal 10, the confirmation button b is simultaneously provided with the cumulative value of the number of confirmed advertisements as shown in FIG. 7, This allows you to check the number in real time. "3" of the confirmation button (b) of FIG. 7 means that the number of times the advertisement has been viewed so far is three times.

On the other hand, the server 30 permits connection only to the user terminal 10 that inputs data matching the previously stored setting data. This is because the present invention does not provide a service in an open form for an unspecified number of users, This is because it is a system that mainly manages people and provides services mainly for people. To this end, the server 30 requests the user terminal 10 that has completed the normal membership subscription procedure (inputting the mobile number and authentication number S1, etc.) as the subscription member ID already subscribed for final approval (S2). When the user terminal 10 inputs the subscription member ID accordingly, the subscription is approved (S3). When the user terminal logs in (S4), the connection is allowed (S5).

However, if the subscription member ID is not input, the subscription process is terminated (S6) without approving membership subscription.

If the user terminal 10 first joins the server 30 to access the server 30, there is no registered member ID. In this case, the user terminal 10 requests the company ID provided by the company (S2) When the user terminal 10 inputs the company ID, the connection is permitted.

Hereinafter, an advertising revenue distribution method in the system 100 will be described in detail with reference to the drawings.

The advertisement revenue distribution method may include coin information in which advertisement revenue (compensation based on an advertisement click) can be exchanged in cash, and gift certificate information that can be used exclusively in the master system of the owner of the advertiser terminal.

Referring to FIGS. 1 and 4, the advertisement revenue distribution method may be configured to match the setting data stored in advance in the server 30 in order to determine whether the user terminal 10 to access the server 30 is an authorized user terminal 10a (S10) of requesting the user terminal 10 to input data to the advertiser terminal 20 and if the user terminal 10 is an authorized user terminal 10a, (S30) of allowing the authorized user terminal 10a to click on the provided advertisement and acquire the corresponding compensation from the server 30 (S20); and providing the advertisement to the authorized user terminal 10a / RTI >

The reward includes cash-changeable coin information and voucher information that is exclusively usable in the master system of the owner of the advertiser terminal 20,

This is to allow the viewer of the advertisement to receive a part of the cost paid by the advertiser and to use it again in the company of the advertiser to induce a virtuous cycle of the advertisement effect, and at the same time, to continue the click advertisement system continuously.

The user terminal 10 is requested to input data corresponding to the setting data stored in advance in the server 30 in order to determine whether the user terminal 10 to access the server 30 is an authorized user terminal 10a (S10)

As a user authentication procedure, a normal 'login' procedure for confirming to the server 30 whether the user is a member in a legitimate procedure.

Step S20 is a step in which the server 30 provides an advertisement collected from the advertiser terminal 20 to the authorized user terminal 10a if the user terminal 10 is an authorized user terminal 10a.

Step S30 is a step in which the authorized user terminal 10a clicks on the provided advertisement and obtains compensation therefrom from the server 30,

The reward includes cash-changeable coin information and voucher information that is exclusively usable in the master system of the owner of the advertiser terminal 20,

This is to allow the viewer of the advertisement to receive a part of the cost paid by the advertiser and to use it again in the company of the advertiser to induce a virtuous cycle of the advertisement effect, and at the same time, to continue the click advertisement system continuously.

Here, the master system of the owner of the advertiser terminal 20 may be, for example, as follows. The owner of the advertiser terminal 20 is a vendor who sells chicken in the form of a chain store, and the owner's master system can be a system managed by a chain store (online ordering, online payment available).

Accordingly, when the authorized user terminal 10a clicks on the advertisement registered in the server 30 by the vendor who sells the chicken merchandise and watches the advertisements, the reward according to the coin information can be exchanged between the coin- It is the voucher information which can be used only on the management system.

On the other hand, in the case of the user terminal 10 that has viewed different advertisements in a plurality of advertiser terminals 20 separately, the advertiser terminals 20 are all registered in the server 30, The gift certificate information is provided to the user terminal 10 as gift certificate information which can be used by the master system of the owner of all the advertiser terminals 20 registered in the server 30.

2 and 3 include the above process. In addition, when the second user terminal 11 inputs the connection ID of the server 30 of the authorized user terminal 10a, the advertisement revenue distribution method shown in FIG. 2 and FIG. (S40: S41, S42, S43) of allowing the second user terminal 11 to access the server 30 and promoting the authorized user terminal 10a to the upper user terminal 10b; 30), and the server 30 obtains compensation from the server 30, the server 30 further includes a step (S50) of providing a part of the compensation to the upper user terminal 10b In addition, in step S50, the server 30 provides a part of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b in step S30, Subject to the following conditions:

This can be explained by the following process, for example. When B (the second user terminal 11) acquires the system 100 by recommendation of A (user terminal 10), B inputs the connection ID of the server 30 of A, And receives the SNS service and advertisement from the server 30 in the same manner as in the above A. However, a portion of the reward due to the viewing of the advertisement of the advertisement B is paid to the user A, and at this time, the advertisement of the advertisement of the advertisement A is limited to the advertisement of the advertisement of the advertisement A,

Further, in the present invention, in order to enhance the continuous maintenance of the click advertisement system, if the step S30 is completed for a set period or more (for example, five days or more per week), the authorized user terminal 10a is provided with lucky coupon information The coin information which can be exchanged in cash when the winning party has been won, and gift certificate information which can be exclusively used by the master system of the owner of the advertiser terminal 20 (S60).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will readily occur to those skilled in the art without departing from the spirit and scope of the invention. Therefore, it should be understood that the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense, and that the true scope of the invention is indicated by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof, .

10: User terminal 20: Advertiser terminal
30: server 40: communication network

Claims (4)

A click advertisement providing system (100) for providing a social networking service (SNS) including a user terminal (10), an advertiser terminal (20) and a server (30) connected to a communication network (B) to be clicked in order to provide the next advertisement to the user terminal 10 every time the respective advertisements are finished, to the user terminal 10, The method comprising the steps of: (a) providing advertisement advertisement information on a screen;
To the user terminal 10 to input data corresponding to the setting data previously stored in the server 30 to determine whether the user terminal 10 to access the server 30 is an authorized user terminal 10a (S10);
If the user terminal 10 is an authorized user terminal 10a, the server 30 provides the advertisement collected from the advertiser terminal 20 to the authorized user terminal 10a (S20);
(S30) of the authorized user terminal 10a clicking on the provided advertisement and obtaining a corresponding compensation from the server 30;
When the second user terminal 11 inputs the connection ID of the server 30 of the authorized user terminal 10a, the second user terminal 11 permits access to the server 30 and transmits the authorized user terminal 10a to the upper user terminal 10b) (S40);
When the second user terminal 11 clicks an advertisement provided by the server 30 and acquires a corresponding compensation from the server 30, the server 30 transmits a part of the compensation to the upper user terminal (Step S50);
If the lucky luck information is won, the coin exchangeable cash information and the coin information of the advertiser terminal 20a are transmitted to the authorized user terminal 10a, (S60) of providing voucher information that is exclusively usable in the master system of the owner of the voucher,
The compensation includes cash-changeable coin information and voucher information exclusively usable in the master system of the owner of the advertiser terminal 20,
In step S50, the server 30 provides a part of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b in the case where the higher-level user terminal 10b has completed the step S30 The advertisement revenue distribution method of the click advertisement providing system using the SNS.
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