KR20150033823A - Click advertising using the SNS system of ad revenue distribution method - Google Patents
Click advertising using the SNS system of ad revenue distribution method Download PDFInfo
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- KR20150033823A KR20150033823A KR20130113449A KR20130113449A KR20150033823A KR 20150033823 A KR20150033823 A KR 20150033823A KR 20130113449 A KR20130113449 A KR 20130113449A KR 20130113449 A KR20130113449 A KR 20130113449A KR 20150033823 A KR20150033823 A KR 20150033823A
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- South Korea
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- user terminal
- server
- advertisement
- information
- terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0274—Split fees
Abstract
Description
The present invention relates to a method of distributing advertising revenue, and more particularly, to a method and system for distributing advertising revenue, in which ad revenue (compensation based on an ad click) includes coin information that can be exchanged for a certain percentage of cash, The second user terminal having the server access permission authority gives up the connection permission authority to the server, and then the access right to the server is granted again, The server connection ID of the authorized user terminal that is first input to the server is input in order to receive the server connection ID of the authorized user terminal so that the personal connection is strengthened. .
With the rapid spread of wired and wireless information networks worldwide, the culture of providing and enjoying information and services through the mobile market, which is expanding rapidly, is rapidly settling.
Accordingly, the way of providing information and contents through wired and wireless information communication networks and the service forms of advertisements are also being diversified.
First of all, if you look at the types of advertisements that are traditionally provided online, a lot of portal companies and online companies use the information communication network to provide various contents such as search, shopping, reservation, news, broadcasting, (CPM / impression ad) based on the number of members accessing their site and the number of visitors per day (1-day page view), or the advertiser charges an ad (CPC / click advertisement) and a CPA advertisement and a search advertisement method in which the user accesses the site of the advertisement and participates in a specific event or charges the user according to usage, and provides advertisement service.
As a result, companies with the largest number of visitors or visitors (page views) have the highest advertising revenue in terms of sales income of the same size banner or video, and the main determinant of the second and third place is the one, It is a realistic advertising method that is evaluated by the number of page views and memberships in one week or one month.
The saturation of the online market and the unproven advertising companies due to the overheated competition and limited market structure of the companies that provide such methods and forms serve as the distrust and rejection of the advertisement execution by the companies This is a reality that poses a lot of problems with ads that have a low reach rate and effectiveness.
In addition, the way in which the online companies provide the advertisement is similar to that of the advertisement method. Also, the advertiser can not execute the targeted advertisement to maximize the advertisement effect of the advertiser, or the advertisement method . Also, there is a disadvantage that such advertisement method can not specify the amount of advertisement, age, sex, area, time, amount, and the like.
In addition, when users use specific contents and search services provided by online companies, ads that are not related to the use of the service are executed as pop-up advertisements, banners and video advertisements, and one-way advertisements There is a problem that the effect of the advertisement is negative because it stimulates the unpleasantness and rejection of the users.
In this way, there is a desperate need for a breakthrough type advertisement method that is more advanced for the advertiser and the user and unsatisfactory for both the advertiser and the user and satisfies both the advertiser and the user at the same time.
In addition, unlike cable networks which are overheated and saturate, mobile advertising market is expanding due to the rapid development of wireless Internet and the widespread use of mobile terminals. With the increasing demands of various advertisers for mobile advertising, Are being released.
In the conventional types of mobile advertisement methods, there are advertisement methods using SMS and MMS, which are used most frequently. In the case of SMS, illegal spam is caused by unilateral pushing of unwanted advertisement by users, which causes users to reject the mobile advertisement and give a negative impression. Other advertising techniques include a method of providing a banner advertisement in the mobile site in the mobile site in the form of a banner within the mobile site, an advertising method of earning points when purchasing a certain item by accessing the mobile site, For mobile users with a high sense of rejection, there is a form of advertising that provides free calls for a certain amount of time if users agree to receive more than 50 ads per month by combining SMS and free calls in the US. In addition, a number of mobile-related advertising techniques are on the market.
In recent years, as smartphones have spread rapidly, advertising techniques using applications such as 'Apple' and 'Twitter', 'Promot Tweets' advertising techniques of 'Twitter', and 'Behavioral Advertising' Various kinds of advertisements such as mobile advertisement that provides free music source to users and mobile search advertisement such as 'Google' are appearing when watching specific advertisement based on reality and location based (LBS) mobile advertisement technique.
It is an object of the present invention to provide an advertisement revenue distribution method in a click advertisement providing system that provides a social networking service (SNS) including a user terminal connected to a communication network, an advertiser terminal and a server, To provide an advertisement revenue distribution method that enhances the personal connection of the click advertisement providing system using the SNS such that cash information that can be exchanged in cash and gift voucher information that can be used exclusively in the master system of the owner of the advertiser terminal are included have.
Another object of the present invention is to provide a method for connecting a server to a server by inputting an ID of an authorized user terminal permitted to access the server, And the server connection ID of the authorized user terminal, which is initially input to the server, is input in order to receive the permission authority, thereby enhancing the personal connection. The advertisement revenues of the click advertisement providing system using the SNS Method.
The above object of the present invention can be achieved by providing a click
To the
When the second user terminal 11 to access the
(S30) of providing the advertisement collected from the advertiser terminal (20) to the authorized user terminal (10a) or the upper user terminal (10b) and the second user terminal (11) by the server (30);
(S40) of the authorized user terminal 10a or the higher user terminal 10b and the second user terminal 11 clicking on the provided advertisement and acquiring the corresponding compensation from the
When the second user terminal 11 clicks an advertisement provided by the
The compensation includes cash-changeable coin information and voucher information exclusively usable in the master system of the owner of the
The second user terminal 11 gives up access to the
According to the present invention, in particular, coin information, in which advertising revenue (compensation for clicking an advertisement) can be exchanged in cash, and gift certificate information that can be used exclusively in the master system of the owner of the advertiser terminal, The user can receive a portion of the cost paid by the advertiser and use the advertisement to the advertiser's company to induce a virtuous cycle of the advertisement effect, thereby enhancing the continuity of the click advertisement system.
In addition, although a method of downloading an unspecified number of apps and viewing an advertisement has a disadvantage that it can not have human connection, the present invention requires a user to input an ID of the introducer, and a customer can withdraw at any time, When you try to do so, you can sign up with the initial introducer ID, which has the advantage of enhancing your personal connection.
1 to 5 are views showing a flow of information schematically in an advertisement revenue distribution method according to the present invention,
6 to 10 are diagrams illustrating a system for providing a click advertisement using an SNS according to the present invention.
The present invention includes a
The advertisement revenue distribution method (hereinafter, referred to as 'advertisement revenue distribution method') in which the human connection of the click advertisement providing system using the SNS is enhanced is a method in which the
When the second user terminal 11 to access the
(S30) of providing the advertisement collected from the advertiser terminal (20) to the authorized user terminal (10a) or the upper user terminal (10b) and the second user terminal (11) by the server (30);
(S40) of the authorized user terminal 10a or the higher user terminal 10b and the second user terminal 11 clicking on the provided advertisement and acquiring the corresponding compensation from the
When the second user terminal 11 clicks an advertisement provided by the
The compensation includes cash-changeable coin information and voucher information exclusively usable in the master system of the owner of the
The second user terminal 11 gives up access to the
In step S50, the
Further, when the step S40 is completed for the set period or more,
The coin information providing unit may provide lucky coupon information to the authorized user terminal 10a or the upper user terminal 10b and the second user terminal 11,
(S60) of providing voucher information usable exclusively in the master system of the owner of the advertiser terminal (20).
When the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 use the coin information or voucher information in the master system of the owner of the
(S70) of providing the loyalty information to the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 by the
When the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 transmit the advertisement to the user terminal that does not have permission to access the
(S80) of providing the loyalty information to the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 by the
Further, the gift certificate information is characterized by being attributed to the prize money of the lucky coupon information when the available valid period is set, and when the validity period is exceeded and expired.
Before describing the advertising revenue distribution method having such characteristics, a CPC (Cost Per Click) providing system 100 (hereinafter, referred to as a 'CPC') providing a social networking service (SNS) System 100 '),
The
That is, the
Meanwhile, the
The
Specifically, when the
In addition, the confirmation button b is displayed after the advertisement exposure setting time for each advertisement is finished. Here, the advertisement exposure setting time means a predetermined time when the advertisement is exposed, 3 seconds) or set differently for each advertisement (for example, 1 second for advertisement 1, 3 seconds for advertisement 2, 2.5 seconds for advertisement 3, etc.).
In addition, when the
On the other hand, the
However, if the subscription member ID is not input, the subscription process is terminated (S6) without approving membership subscription.
If the
Hereinafter, an advertising revenue distribution method in the
The present invention relates to a method for distributing advertising revenue using the
In steps S10 to S50,
When the
When the
Further, in the present invention, in order to enhance the continuous maintenance of the click advertisement system, if the step S30 is completed for a set period or more (for example, five days or more per week), the authorized user terminal 10a is provided with lucky coupon information Coin information that can be exchanged in cash when winning a prize, and voucher information available exclusively in the master system of the owner of the
When the
The reward in the present invention means cash information that can be exchanged in cash and gift certificate information that can be used exclusively in the master system of the owner of the
Accordingly, when the authorized user terminal 10a clicks on the advertisement registered in the
In the case of the
The second user terminal 11 waits for the access permission to the
In step S50, the
In step S50, the
If the user terminal 10a or the upper user terminal 10b and the second user terminal 11 are provided with lucky coupon information in step S40,
If it is won, cash information that can be exchanged with cash and gift voucher information that can be exclusively used by the master system of the owner of the
When the authorized user terminal 10a, the high-level user terminal 10b and the second user terminal 11 use the coin information or voucher information in the master system of the owner of the
For example, if the master system of the owner of the
That is, if the user terminal uses all of the gift certificate information in one company within the set time, it acquires one piece of the lucky coupon information. If the user terminal uses the gift certificate information and the gift certificate information is used after the set period, When the information is used in a divided manner, it is recognized that each company has used it, and several pieces of lucky-coupon information are acquired. This is to prevent the use of voucher information by a specific vendor and to induce cash use rather than using voucher information only.
If the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 transmit the advertisement to the user terminal having no access permission to the
The gift certificate information of the present invention is preferably set to have an expiration date, and when the expiration date exceeds the usable expiration date, it is attributed to the winning prize of the lucky coupon information.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will readily occur to those skilled in the art without departing from the spirit and scope of the invention. Therefore, it should be understood that the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense, and that the true scope of the invention is indicated by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof, .
10: User terminal 20: Advertiser terminal
30: server 40: communication network
Claims (7)
To the user terminal 10, input of data matching the preset data stored in the server 30 in order to determine whether the user terminal 10 to access the server 30 is an authorized user terminal 10a (S10) allowing the connection of the server (30) if it is requested and matched;
When the second user terminal 11 to access the server 30 inputs the server connection ID of the authorized user terminal 10a, the second user terminal 11 grants access permission to the server 30, 10a) to an upper user terminal (10b) (S20);
(S30) of providing the advertisement collected from the advertiser terminal (20) to the authorized user terminal (10a) or the upper user terminal (10b) and the second user terminal (11) by the server (30);
(S40) of the authorized user terminal 10a or the higher user terminal 10b and the second user terminal 11 clicking on the provided advertisement and acquiring the corresponding compensation from the server 30;
When the second user terminal 11 clicks an advertisement provided by the server 30 and acquires a corresponding compensation from the server 30, the server 30 transmits a part of the compensation to the upper user terminal (Step S50), the method comprising:
The compensation includes cash-changeable coin information and voucher information exclusively usable in the master system of the owner of the advertiser terminal 20,
The second user terminal 11 gives up access to the server 30 after giving up the access permission to the server 30, The user ID of the server (30) of the server (10a) must be input.
In step S50, the server 30 provides a portion of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b in the case where the higher-level user terminal 10b has completed the step S40 And if the second user terminal 11 can not provide a part of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b, the personal linkage of the click advertisement providing system using the SNS, Enhanced Ad Revenue Distribution Method.
In step S50, the server 30 provides a part of the compensation acquired by the second user terminal 11 to the higher-level user terminal 10b as long as the higher-level user terminal 10b receives And the remainder of the reward is attributed to lucky-coupon information. The advertisement re-distribution method according to claim 1,
If the step S40 has been completed for the set period or more,
The coin information providing unit may provide lucky coupon information to the authorized user terminal 10a or the upper user terminal 10b and the second user terminal 11,
(S60) providing voucher information available exclusively in the master system of the owner of the advertiser terminal (20);
The method of claim 1, further comprising the step of:
When the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 use the coin information or voucher information in the master system of the owner of the advertiser terminal 20,
(S70) of providing the loyalty information to the authorized user terminal (10a), the upper user terminal (10b), and the second user terminal (11) by the server (30);
The method of claim 1, further comprising the step of:
When the authorized user terminal 10a, the high-level user terminal 10b, and the second user terminal 11 transmit the advertisement to the user terminal having no access permission to the server 30 more than the preset number of times,
(S80) of providing the loyalty information to the authorized user terminal (10a), the upper user terminal (10b), and the second user terminal (11) by the server (30);
The method of claim 1, further comprising the step of:
Wherein the gift voucher information is attributed to a winning prize of the lucky coupon information when the validity period is set and the validity period exceeds the usable valid period and the advertisement profit distribution is enhanced with the personal connection of the click advertisement providing system using the SNS Way.
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KR20130113449A KR20150033823A (en) | 2013-09-24 | 2013-09-24 | Click advertising using the SNS system of ad revenue distribution method |
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KR20130113449A KR20150033823A (en) | 2013-09-24 | 2013-09-24 | Click advertising using the SNS system of ad revenue distribution method |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
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KR20160139247A (en) | 2015-05-27 | 2016-12-07 | 주식회사 큐큐컴퍼니 | ad revenue distribution system |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20160139247A (en) | 2015-05-27 | 2016-12-07 | 주식회사 큐큐컴퍼니 | ad revenue distribution system |
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