KR102267710B1 - Advertising revenue distribution system and method based on contribution profit of user to advertising - Google Patents

Abstract

Disclosed is an advertisement revenue distribution system and method that can be provided to some users by accumulating advertisement expenses set for advertisements as advertisement contribution profits when advertisements are exposed by users or when users watch advertisements. To this end, a member terminal that accesses an Internet service through a communication network to provide member authentication information and outputs a received advertisement, and provides advertisements to a member terminal accessed through the Internet service, and an advertisement output by the member terminal Including an Internet service unit that accumulates the advertising cost set on the website as advertising contribution profit, and distributes the accumulated advertising contribution profit to some of the members who watched the advertisement through the member terminal when the accumulated advertising contribution profit reaches a preset distribution standard Advertisement revenue distribution system is provided. According to the present invention, by providing an opportunity to acquire not only the advertisement contribution profit generated by the member's own advertisement confirmation but also the advertisement contribution profit generated by the advertisement confirmation of another person as revenue, it is possible to motivate the viewing of advertisements. , in return for advertising confirmation, members can expect high profits.

Description

ADVERTISING REVENUE DISTRIBUTION SYSTEM AND METHOD BASED ON CONTRIBUTION PROFIT OF USER TO ADVERTISING

The present invention relates to an advertisement revenue distribution system and method that can provide users with advertisement contribution benefits generated by directly viewing advertisements, and more particularly, to allow users to view advertisements or to generate advertisements by users. It relates to a system and method for distributing advertisement revenue that can be provided to some users by accumulating advertisement expenses set for advertisements as advertisement contribution profits.

As digital becomes common in everyday life, advertising trends are also changing. For example, the era when the four traditional media such as TV, radio, newspapers and magazines were dominant is coming to an end, and the online and mobile era is opening in earnest.

In 2017, global digital advertising spending has already surpassed TV advertising, and mobile advertising is increasingly strong. Specifically, according to eMarketer, a market research firm, mobile accounts for 69.9% of digital advertisements in the US market, and 33.9% of total US advertising spending is counted as mobile advertisements. And it is predicted that mobile advertisements will increase by 47.9% by 2022, surpassing TV advertisements.

This trend is also being followed in Korea. According to the advertising industry, including Cheil Worldwide, in 2017, out of the total domestic advertising expenditure of 11,129.5 billion won, mobile recorded 2.21 trillion won, occupying the first place (19.9%) in market share among all advertising media.

As such, the digital marketing market is rapidly reorganizing due to changes in digital platforms and technologies.

More specifically, one of the most notable trends in 2018 was video marketing. For example, marketing using video, centered on YouTube, is growing rapidly.

In 2018, global consumers watched an average of 67 minutes of online video per day, an increase from the average of 56 minutes in 2017. Video advertising, which accounted for 10% of the TV advertising market in 2015, is expected to grow to 23% of the advertising cost of the TV advertising market in 2020.

In Korea, according to the '2017 Mobile Video and Advertising Market Status Survey Report' released by the National Assembly Science and Technology Information Broadcasting and Communications Committee, consumers are watching an average of 4 advertisements a day. In simple calculations, 1,460 advertisements are watched annually, which is equivalent to 1/5 of the total data used for viewing advertisements.

Video marketing is still a trend in 2019. Specifically, Facebook's social media channels and businesses are changing from news feeds to stories, and videos are becoming the center of Facebook's advertising business. Recently, Forbes also predicted that live video, in particular, will become a top priority for digital marketing.

Meanwhile, one of the key digital advertising trend keywords in 2018 is programmatic advertising. This programmatic advertisement is one of the main adtech technologies, and it is an advertisement technique that analyzes the tendency of Internet users and displays advertisements that the users may need.

In the context of rapidly changing digital advertising, according to e-Marketers, it is predicted that by 2020 in the United States, close to 90% of display advertising will be converted to programmatic advertising.

Such programmatic advertisements are attracting attention not only for mobile advertisements but also for TV advertisements. OTT video applications and markets such as Netflix are emerging as an alternative to the TV advertising market. Currently, about 6% of the North American broadcast advertising market is executed by programmatic TV, and according to the PWC report, it is predicted that about one-third of broadcast advertising will be converted to programmatic advertising by 2021.

According to a recent announcement by the Korea Communications Commission, terrestrial, general and cable TV sales, excluding JTBC, decreased by around 10%. Therefore, the industry is paying attention to programmatic advertising as an alternative to confronting various market environments such as the economic downturn, competition from digital advertising, and the rise of OTT operators such as Netflix.

Rewarded video advertising is a preferred advertising technique in the game industry. For example, it refers to a method in which a game requires watching a short 15-second video to receive rewards such as extra lives or in-game credits. Literally, because 'reward' is given, it is possible to lower the rejection of advertisements and to induce voluntary participation of users, thereby increasing the effectiveness of advertisements, and for this reason, it is popular with both advertisers and users.

According to eMarketer, in the U.S. in 2018, video ad spending increased 61.5% year-over-year in the first half of 2018, and is expected to increase by 22.6% in 2019. In other words, rewarded video advertising is showing the fastest growth in the interactive advertising and industrial video markets.

As such, in recent years, it is a next-generation advertising technique that combines the cost per mile, which is a method of charging for 1,000 impressions, and the cost per click, which is a method in which advertising costs are charged when clicked. CPV (Cost Per View) is adopted.

However, there is a problem in that the general public who has no purpose to acquire game items or to watch a desired video lacks motivation to keep watching a video of about 15 seconds as it is.

Republic of Korea Patent Publication No. 10-2004-0000093 (published on March 3, 2004) Republic of Korea Patent Publication No. 10-2013-0029571 (published on March 25, 2013) Republic of Korea Patent Publication No. 10-2003-0037955 (published on May 16, 2003)

Therefore, the first object of the present invention is to accumulate up to a preset distribution standard instead of paying each user the advertisement contribution profit generated through the user's advertisement confirmation, and then distribute it to some users, up to the advertisement contribution profit formed by other users. It is to provide an advertising revenue distribution system that can be obtained with revenue.

In addition, the second object of the present invention is an advertising revenue distribution method that provides members with an opportunity to acquire not only the advertising contribution profit generated by their own advertisement confirmation, but also the advertisement contribution profit generated by the other member's advertisement viewing. is to provide

In order to achieve the first object of the present invention, in an embodiment of the present invention, a member terminal that provides member authentication information by accessing an Internet service through a communication network and outputs a received advertisement, and through the Internet service Advertisement is provided to the connected member terminal, the advertisement cost set for the advertisement output by the member terminal is accumulated as advertisement contribution profit, and when the accumulated advertisement contribution profit reaches a preset distribution standard, the advertisement is viewed through the member terminal It provides an advertising revenue distribution system including an Internet service unit that distributes the accumulated advertising contribution profits to some of the members.

In addition, in order to achieve the second object of the present invention, in one embodiment of the present invention, a member terminal accesses an Internet service through a communication network to provide member authentication information, and the member terminal accesses the Internet service. an advertisement viewing request step of collecting an advertisement request signal and transmitting it to the Internet service unit; and when the advertisement request signal is received, the Internet service unit transmits the advertisement image stored in the advertisement database to the member terminal that has transmitted the advertisement request signal. When the output of the advertisement image through the member terminal is completed, the Internet service unit accumulates the advertisement cost set for the advertisement image as advertisement contribution profit, and the accumulated advertisement contribution profit is based on a preset distribution standard. Upon arrival, the Internet service unit provides an advertisement revenue distribution method including a profit sharing step of distributing the accumulated advertisement contribution profit to some of the members who have watched the advertisement through the member terminal.

According to the present invention, by providing an opportunity to acquire not only the advertisement contribution profit generated by the member's own advertisement confirmation but also the advertisement contribution profit generated by the advertisement confirmation of another person as revenue, it is possible to motivate the viewing of advertisements. , in return for advertising confirmation, members can expect high profits.

In addition, since the present invention provides an opportunity for distribution of advertising contribution profits only to users who have signed up as members, it is possible to induce general users to join as members.

In addition, the present invention can proceed with a higher level of target advertisement based on the member information induced to join.

In addition, since the present invention can obtain a profit in return for confirming the advertisement, the feeling of rejection for the advertisement can be reduced, thereby facilitating the member's advertisement confirmation.

Furthermore, the present invention provides an opportunity for both Internet operators, content providers, and members to obtain revenue.

1 is a configuration diagram for explaining an advertisement revenue distribution system according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement revenue distribution system according to an embodiment of the present invention.
3 is a block diagram illustrating an advertisement revenue distribution system according to another embodiment of the present invention.
4 is a flowchart for explaining a method for allocating advertising revenue according to the present invention.
5 is a flowchart for explaining an embodiment of a method for distributing advertisement revenue for members according to the present invention.
6 is a flowchart for explaining another embodiment of the member's advertising revenue distribution method according to the present invention.
7 is a flowchart illustrating a method for accumulating advertisement profit for non-members according to the present invention.

Hereinafter, based on the user's advertising contribution profit according to preferred embodiments of the present invention with reference to the accompanying drawings The advertisement revenue distribution system (hereinafter abbreviated as 'advertisement revenue distribution system') will be described in detail.

1 is a configuration diagram for explaining an advertisement revenue distribution system according to an embodiment of the present invention.

1 and 2, the advertisement revenue distribution system according to the present invention is connected to a wired/wireless communication network (hereinafter, abbreviated as 'communication network') to transmit member authentication information and to output advertisements received through the communication network. and an Internet service unit 300 that is connected to a communication network to provide advertisements to the member terminals 200, accumulates advertisement contribution profits obtained from the output advertisements, and distributes them to some members, , It may further include a non-member terminal 100 that is selectively connected to the communication network to output an advertisement received through the communication network, and an advertiser terminal that transmits an advertisement image to the Internet service unit 300 through the communication network. If necessary, the non-member terminal 100 and the member terminal 200 may transmit an advertisement confirmation signal to the Internet service unit 300 .

Here, the advertisement contribution profit means all advertisement profits generated by the member, including the advertisement cost set for the banner advertisement exposed when the member uses the Internet service and the video advertisement cost generated when the member views the video advertisement. If necessary, the advertisement contribution profit may also include advertisement profit generated by non-members.

In addition, the advertisement is preferably a banner advertisement or a video advertisement for which an advertisement fee is set, but is not limited thereto.

Hereinafter, each component will be described in more detail with reference to the drawings.

2 is a block diagram illustrating an advertisement revenue distribution system according to an embodiment of the present invention, and FIG. 3 is a block diagram illustrating an advertisement revenue distribution system according to another embodiment of the present invention.

Referring to FIG. 1 , the advertising revenue distribution system according to the present invention may further include a non-member terminal 100 .

The non-member terminal 100 accesses an Internet service through a communication network, and outputs advertisements received through the Internet service.

The non-member terminal 100 accesses the Internet service unit 300 without a separate authentication procedure, receives advertisements from the Internet service unit 300 through an Internet service such as a website or an online messenger, and outputs it as an image.

In other words, as shown in FIG. 2 , a non-member using the non-member terminal 100 accesses the Internet service unit 300 without a separate authentication procedure through the Internet, and receives advertisements provided by the Internet service unit 300 . watch

In this way, non-members can accumulate advertisement contribution profits in the Internet service unit 300 by checking the advertisement images stored in the Internet service unit 300 in the same way as the members, but do not have the right to receive the accumulated advertisement contribution profits .

The non-member terminal 100 provides an advertisement revenue distribution service through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet 300) It means a means for accessing the , and can use a wireless terminal and a wired terminal. In this case, a smart phone, a tablet PC, a notebook computer, etc. may be used as a wireless terminal, and a personal computer having an Internet connection means, a smart TV, etc. may be used as a wired terminal.

Referring to FIG. 1 , the advertising revenue distribution system according to the present invention includes a member terminal 200 .

The member terminal 200 accesses an Internet service through a communication network, provides member authentication information to the Internet service unit 300 through the Internet service, and outputs advertisements received through the Internet service.

As a first embodiment, the member terminal 200 according to the present invention accesses the affiliate server 310 through the Internet service directly provided by the affiliate server 310 and provides member information to obtain a member's user account. can

Such a user account may be classified by the phone number of the member terminal 200 connected to the Internet service unit 300, or may be classified by the individual identification number (ID) information registered by the user at the time of membership registration. To this end, the member terminal 200 receives ID information from the user to participate in the advertising revenue distribution service, and transmits the ID information to the Internet service unit 300 through a communication network.

The ID information may include at least one member's date of birth, member's address, member's personal phone number, bank account number, ID and password for login, and the like.

As a second embodiment, the member terminal 200 according to the present invention accesses the management server 320 through the Internet service directly provided by the management server 320 and provides member information to obtain a member's user account. can

As a third embodiment, the member terminal 200 according to the present invention may access the management server 320 in a detour through the Internet service provided by the affiliate server 310 affiliated with the management server 320 .

More specifically, the member terminal 200 provides member information to the affiliate server 310 after accessing the affiliate server 310 through portal sites such as Naver, Google, or KakaoTalk messenger, and the affiliate server 310 ) may provide the member information as it is to the management server 320 or provide the management server 320 after converting encrypted identification information. At this time, the management server 320 creates a user account of the member with the member information or encrypted identification information provided from the affiliate server 310 .

In this way, the member terminal 200 may directly access the management server 320 through a website operated by the management server 320 directly, or Internet services such as a portal site or a messenger affiliated with the management server 320 . It is also possible to access the management server 320 by bypassing through the .

On the other hand, the member terminal 200 generates a use request signal of the won distribution application right when a request for use of the winning distribution application right among the distribution application tickets registered in the user account is collected from the user, and transmits the use request signal to the communication network. through the Internet service unit 300 .

When the member terminal 200 accesses the Internet service unit 300, it may receive a video advertisement list from the Internet service unit 300, and a specific video advertisement among the video advertisements included in the video advertisement list from the member. When the selection signal is collected, the selection signal may be transmitted to the Internet service unit 300 .

The member terminal 200 provides an advertisement revenue distribution service through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet 300) It means a means for accessing the , and can use a wireless terminal and a wired terminal. In this case, a smart phone, a tablet PC, a notebook computer, etc. may be used as a wireless terminal, and a personal computer having an Internet connection means, a smart TV, etc. may be used as a wired terminal.

Meanwhile, an advertisement app may be installed in the member terminal 200 . This advertisement app provides a function of easily accessing the Internet service unit 300 to receive and output advertisement images stored in the Internet service unit 300, and according to the member's selection, an advertisement confirmation signal is provided to the Internet service unit 300. and an advertisement image linked to the advertisement confirmation signal is output as an image from the member terminal 200 .

As a specific aspect, the advertisement app according to the present invention outputs a banner advertisement on the screen of the member terminal 200 regardless of the member's request, or outputs a video advertisement on the screen of the member terminal 200 according to the member's request.

Specifically, the advertisement app may be provided with a click button that receives an advertisement request signal from a member on an output screen of an advertisement image for outputting advertisements. In this case, the click button may be displayed so that a symbol such as an arrow is overlapped on the output screen of the advertisement image.

Referring to FIG. 1 , the advertisement revenue distribution system according to the present invention includes an Internet service unit 300 .

The Internet service unit 300 provides advertisements to the member terminals 200 accessed through the communication network, and provides advertisement revenue distribution services to users who have signed up as members.

Specifically, the Internet service unit 300 accumulates the advertisement cost set for the advertisement output by the member terminal 200 as advertisement contribution profit, and when the accumulated advertisement contribution profit reaches a preset distribution standard, the member terminal 200 The accumulated advertising contribution profit is distributed to some of the members who watched the advertisement through In this case, the accumulation period or the accumulation amount may be used as the preset distribution standard.

If necessary, the Internet service unit 300 provides advertisements to the non-member terminal 100 accessed through the communication network. In addition, the Internet service unit 300 may or may not accumulate the advertisement cost set for the advertisement output by the non-member terminal 100 as advertisement contribution profit according to the setting of the administrator.

The accumulation period may be set to 1 day, 1 week, 1 month, 1 year, or the like. For example, the Internet service unit 300 conducts a lottery for N people every month and pays 1/N of the advertisement contribution profit accumulated in the meantime to the user account of the winner as membership points or electronic money, or a member who is a winner sets 1/N of the accumulated advertising contribution profits are automatically transferred to one bank account in cash.

The accumulated amount may be set to 1 million won, 10 million won, 50 million won, 100 million won, or the like. For example, if the Internet service unit 300 designates the distribution standard as 10 million won, when the accumulated advertising contribution profit reaches 10 million won, a lottery is conducted for N people and 10 million won/N is added to the user account of the winner as membership points or electronic money. paid, etc.

When an advertisement request signal is received from the non-member terminal 100 or the member terminal 200, the Internet service unit 300 extracts the advertisement image stored in the advertisement database DB and transmits the advertisement request signal to the non-member terminal 100. I transmit it to the member terminal 200 . In this case, the advertisement DB is embedded in the Internet service unit 300 .

When the advertisement request signal is received, the Internet service unit 300 may extract an advertisement image in which the advertisement fee remains from among the advertisement images stored in the advertisement DB and transmit it to the non-member terminal 100 or the member terminal 200 . More specifically, when the advertisement request signal is collected, the Internet service unit 300 first classifies the advertisement image in which the advertisement cost remains among the advertisement images stored in the advertisement DB, and transmits the advertisement request signal among the classified advertisement images. The advertisement image in which the member's member information and the advertiser's designated target information are matched is secondarily classified and transmitted to the member terminal 200 . At this time, the member information of the member includes age, gender, location, and the like.

In this case, the Internet service unit 300 may set the advertisement contribution profit accumulated through the advertisement confirmation of the member terminal 200 higher than the advertisement contribution profit accumulated through the advertisement confirmation of the non-member terminal 100 . In this case, the advertisement output through the non-member terminal 100 is an advertisement output regardless of the non-member's age, gender, location, etc., whereas the advertisement output through the member terminal 200 is an advertisement matching the advertiser's designated target information. Because.

In other words, the Internet service unit 300 can provide an advertisement image to a member corresponding to the advertisement target (age, gender, location, etc.) requested by the advertiser.

The Internet service unit 300 provides a list of video advertisements selected based on member information of the accessed member terminal 200 . For example, the Internet service unit 300 analyzes the member information of the member, extracts advertisements matching the predetermined selection criteria from the advertisement DB, creates a video advertisement list with the extracted advertisements, and then transfers the video advertisement list to the member terminal. (200).

If necessary, the video advertisement list is configured such that the video advertisements are listed in the order of the highest advertisement cost as a priority. In this case, it is preferable that the video advertisement with a high advertisement cost is arranged at the front end of the video advertisement list.

The Internet service unit 300 accumulates the advertisement contribution profit obtained for each member, and pays one or more distribution application rights with identification information registered in the member's user account for each amount of the accumulated advertisement contribution profit, and the accumulated advertisement When the contribution profit reaches a preset distribution standard, the distribution application right to receive the accumulated advertising contribution profit is drawn by lot.

More specifically, the compensation that the user can contribute to the accumulation of advertisement contribution profit for each advertisement may be set differently. For example, a reward of an advertisement image having a total viewing time of 100 seconds may be determined as 100 points, and a compensation of an advertisement image having a total viewing time of 50 seconds may be determined as 50 points.

In addition, the number of winners selected through the lottery of distribution application tickets may be variously adjusted based on the number of members participating in the advertising revenue distribution service, such as 1 to 1000, and accumulated advertising contribution profits. To this end, the Internet service unit 300 provides the distribution application right when the preset distribution standard is reached, and a notification message to the member's advertising app who has the won distribution application right so that the owner of the distribution application right can recognize the won distribution application right etc. can be provided.

If necessary, the Internet service unit 300 may set a period of use of the won distribution application ticket, and when the period of use elapses, the winning of the distribution application ticket may be invalidated. This is because, if the member does not seek the advertisement contribution profit allocated to the winning distribution application right, it becomes difficult to process the unreceived advertisement contribution profit in corporate accounting.

When the Internet service unit 300 receives a signal for requesting use of the winning distribution application ticket from the member terminal 200 , the user of the member matching the allocated advertisement contribution profit with the member authentication information provided by the member terminal 200 . You can pay membership points or electronic money to the account, or pay cash to the member's bank account.

When the advertisement is output through the member terminal 200, the Internet service unit 300 adds a bingo item to the user account of the member matching the member authentication information provided by the member terminal 200 separately from the accumulation of advertisement contribution profit. You can also register as an additional reward. In this case, the Internet service unit 300 analyzes the occurrence of bingo in the user account, and provides a predetermined reward when bingo occurs.

These bingo items are composed of several pre-selected numbers, pictures, or words, and one of several items that can achieve bingo may be randomly selected and provided as an additional reward. For example, when bingo is achieved with numbers 1, 2, 3, 4, and 5, any one randomly selected bingo item from numbers 1 to 5 is paid to the user account of the member who has finished watching the advertisement. At this time, when the member collects all numbers 1 to 5, the Internet service unit 300 provides preset points to the member's user account.

As such, when the member completes viewing the advertisement image through the member terminal 200 , the Internet service unit 300 may provide a bingo item to the member's user account. The Internet service unit 300 analyzes the bingo items registered in the user account to determine the occurrence of bingo due to the bingo items, and when bingo is generated by the bingo items, a predetermined reward is paid to the user account.

Meanwhile, the aforementioned Internet service unit 300 may be configured as a management server 320 , or may include an affiliate server 310 and a management server 320 .

As a first embodiment, the Internet service unit 300 according to the present invention provides an advertisement to the member terminal 200 accessed through the Internet service, and pays the advertisement fee set for the advertisement output by the member terminal 200 . It accumulates as advertisement contribution profit, and when the accumulated advertisement contribution profit reaches a preset distribution standard, it comprises a management server 320 that distributes the accumulated advertisement contribution profit to some of the members who watched the advertisement through the member terminal. .

In this case, the management server 320 provides the advertisement to the non-member terminal 100 that the Internet service unit 300 accesses through the Internet service, and contributes the advertisement cost determined for the advertisement output by the non-member terminal 100 to the advertisement. It can also be accumulated as a profit.

The management server 320 may be composed of a settlement server 322 and an advertisement server 324 as shown in FIG. 2 .

The settlement server 322 is provided with an advertisement cost DB in which information on the amount of accumulated advertisement contribution profit is stored, and when the output of the advertisement image is completed through the non-member terminal 100 or the member terminal 200, the advertisement cost set for the advertisement image is accumulated as advertising contribution profit, and the accumulated amount information is stored in the advertising cost DB.

In addition, the settlement server 322 distributes the accumulated advertisement contribution profit to some of the members who have viewed the advertisement through the member terminal 200 when the accumulated advertisement contribution profit reaches a preset distribution criterion. At this time, the settlement server 322 automatically transfers cash corresponding to the distributed advertisement contribution profit to the bank account set by the member, or pays membership points or electronic money corresponding to the distributed advertisement contribution profit to the member's user account. can do.

In this way, the settlement server 322 manages the advertisement contribution profits accumulated by members or members and non-members, and serves as the management server 320 for distributing the accumulated advertisement contribution profits to some of the members.

The advertisement server 324 is provided with an advertisement DB in which advertisement images are stored, and when an advertisement request signal is collected from the non-member terminal 100 or the member terminal 200, the advertisement image is transmitted to the corresponding terminal. At this time, the advertisement server 324 first classifies the advertisement image in which the advertisement cost remains among the advertisement images stored in the advertisement DB, and among the classified advertisement images, the member information of the member and the advertiser's designated target information match the advertisement image. It is secondarily classified and transmitted to the member terminal 200 .

In this way, the advertisement server 324 manages the advertisement image and takes charge of the function of the management server 320 for transmitting the matched advertisement image to the member according to the member information of the member.

As a second embodiment, the Internet service unit 300 according to the present invention connects to the affiliate server 310 that provides an Internet service including a hyperlink or banner advertisement, which is an Internet connection address, and the hyperlink or banner advertisement. Advertisement is provided to one member terminal 200, the advertisement cost set for the advertisement output by the member terminal 200 is accumulated as advertisement contribution profit, and when the accumulated advertisement contribution profit reaches a preset distribution standard, the member terminal It is configured to include a management server 320 that distributes the accumulated advertisement contribution profit to some of the members who have watched the advertisement through 200 .

At this time, the management server 320 provides the advertisement to the non-member terminal 100 accessed through a hyperlink or banner advertisement, and accumulates the advertisement cost set for the advertisement output by the non-member terminal 100 as an advertisement contribution profit. may be

In addition, the member terminal provides member information to the affiliate server 310 by accessing the Internet service, and the affiliate server 310 receives member information or member authentication information of the member terminal 200 that clicks a hyperlink or banner advertisement. It may be provided to the management server 310 .

Since the affiliate server 310 secures a number of members in advance through the Internet service, the management server 320, which is urgently needed to secure members, serves to help secure members.

On the other hand, the management server 320, when an advertisement is output by a user of the affiliate server 310 that provides an Internet service, an advertisement platform that operates the management server 320 with the revenue provided from the advertiser who requested the advertisement. A certain ratio may be distributed to the operator, the member who watched the advertisement, and the affiliate who operates the affiliate server 310 . To this end, the management server 320 accumulates the advertisement cost set for the advertisement as an advertisement contribution profit when the advertisement is output by the member terminal 100, and the affiliate server 310 relays the member terminal 100. Affiliate fees set in the above advertisement are paid to affiliates that operate

For example, the management server 320 may distribute the revenue provided from the advertiser to 40% of the advertising platform operator, 30% of the advertising contribution profit, and 30% of the affiliate.

In addition, when an advertisement is output by a user of the affiliate server 310 that provides the Internet service, the management server 320 accumulates the advertisement cost set for the advertisement and relays the advertisement cost between the winning member and the affiliated company. can be distributed in a certain proportion. To this end, the management server 320 accumulates the advertisement cost set for the advertisement as an advertisement contribution profit when an advertisement is output by the member terminal 100, and when the accumulated advertisement contribution profit reaches a preset distribution standard, the member terminal A portion of the accumulated advertising contribution profit is distributed to some of the members who watched the advertisement through , and the remaining portion is distributed to affiliates that operate affiliate servers relaying the members who have received a portion of the advertising contribution profit.

For example, the management server 320 pays 40% of the revenue provided from the advertiser to the advertisement platform operator, and sets the remaining 60% as an advertisement cost and accumulates it as advertisement contribution profit. Then, the management server 320 selects some of the members who watched the advertisement through a lottery or the like when the accumulated advertisement contribution profit reaches a preset distribution standard, and 50% of the advertisement contribution profit accumulated in the selected members (total 30% of revenue) and 50% (30% of total revenue) of accumulated advertising contribution profits to affiliates that relay selected members.

In addition, when an advertisement is output by a user of the affiliate server 310 that provides Internet service, the management server 320 accumulates the advertisement cost set for the advertisement, accumulates the affiliate fee set for the advertisement, and accumulates Advertisement costs may be paid to selected members through lottery, etc., and the accumulated affiliate fee may be paid to affiliates that relayed selected members through lottery, etc. To this end, when the advertisement is output by the member terminal 100, the management server 320 accumulates the advertisement cost set for the advertisement as an advertisement contribution profit, and accumulates the affiliate fee set for the advertisement as the affiliate contribution profit, and accumulates Affiliates operating an affiliate server that distributes the accumulated advertising contribution profit to some of the members who watched the advertisement through the member terminal when the advertisement contribution profit reaches a preset distribution standard, and relays the member who has received the advertisement contribution profit distribution of the accumulated affiliate contribution profits.

For example, the management server 320 pays 40% of the revenue provided from the advertiser to the advertising platform operator, accumulates 30% as advertising contribution profit, and accumulates 30% as affiliate contribution profit. Then, the management server 320 selects some of the members who watched the advertisement through a lottery or the like when the accumulated advertisement contribution profit reaches a preset distribution standard, and distributes the accumulated advertisement contribution profit to the selected members, The accumulated affiliate contribution profits are distributed to the affiliates that relay the members who received the contribution profits.

In addition, when an advertisement is output by a user of the affiliate server 310 that provides the Internet service, the management server 320 accumulates the advertisement cost set for the advertisement, accumulates the affiliate fee set for the advertisement, and the accumulated Advertising expenses may be paid to members selected through lottery, etc., and accumulated affiliate fees may be paid to affiliates selected through lottery, etc. To this end, when the advertisement is output by the member terminal 100, the management server 320 accumulates the advertisement cost set for the advertisement as an advertisement contribution profit, and accumulates the affiliate fee set for the advertisement as the affiliate contribution profit, and accumulates When the accumulated advertising contribution profit reaches the preset distribution standard, some of the members who watched the advertisement are selected through a lottery, etc., and the accumulated advertising contribution profit is distributed to the selected members, and the accumulated affiliate contribution profit is set according to the preset distribution standard When reaching , it is possible to distribute the accumulated advertising contribution profit to some of the affiliates operating the affiliate server. In this case, as the distribution standard of the affiliate contribution profit, any one of the accumulation period, the accumulated amount, or the time when the member to distribute the advertisement contribution profit is selected may be selected.

For example, the management server 320 pays 40% of the revenue provided from the advertiser to the advertising platform operator, accumulates 30% as advertising contribution profit, and accumulates 30% as affiliate contribution profit. Then, the management server 320 selects some of the members who watched the advertisement through a lottery or the like when the accumulated advertisement contribution profit reaches a preset distribution standard, and distributes the accumulated advertisement contribution profit to the selected members. In addition, when the accumulated affiliate contribution profit reaches a preset distribution criterion, the management server 320 selects some of the affiliates through lottery or the like, and distributes the accumulated affiliate contribution profits to the selected affiliates.

In addition, the management server 320 is an advertising platform operator who operates the management server 320, the advertising contribution profit, and the affiliate operating the affiliate server 310, the revenue provided from the advertiser who has primarily requested the promotion of the advertisement. can be distributed In addition, the management server 320 may distribute the secondary accumulated advertising contribution profit to a member selected through a lottery or the like and an affiliate that relayed the member at a certain ratio.

Furthermore, the management server 320 is the advertising platform operator who operates the management server 320 with the revenue provided from the advertiser who has primarily requested the promotion of the advertisement, the advertisement contribution profit, the affiliate contribution profit, and the affiliate server 310 can be distributed to affiliates that operate In addition, the management server 320 may distribute the secondary accumulated affiliate contribution profits to affiliates that relayed the winning member as the target of distribution of advertising contribution profits, or to affiliates selected separately from the member through lottery.

As a third embodiment, the Internet service unit 300 according to the present invention collects an advertisement request signal from the non-member terminal 100 and the member terminal 200 accessed through the Internet service, and the management server 320 through the communication network. ) relay the advertisements stored in the non-member terminal 100 and the member terminal 200, and the affiliate server 310 for storing and transmitting the type of advertisement and the number of exposures output for each non-member terminal and each member terminal; The advertisement is stored and the advertisement is provided to the affiliate server 310 according to the request of the affiliate server 310 accessed through the communication network, and the advertisement cost corresponding to the type of advertisement and the number of exposures transmitted from the affiliate server 310 A management server 320 for accumulating advertisement contribution profit and distributing the accumulated advertisement contribution profit to some of the members who watched the advertisement through the member terminal 200 when the accumulated advertisement contribution profit reaches a preset distribution standard. consists of including

At this time, the affiliate server 310 accesses the management server 320 so that the non-member terminal 100 and the member terminal 200 can check the advertisement even if the non-member terminal 100 and the member terminal 200 do not access the management server 320 and the advertisement stored in the management server 320 . to the non-member terminal 100 and the member terminal 200 .

As a fourth embodiment, when an advertisement request signal is collected from the member terminal 200 accessed through the Internet service, the Internet service unit 300 according to the present invention relays the advertisement through the communication network to the member terminal 200 . , and accumulates the advertisement cost set for the advertisement output by the member terminal 200 as advertisement contribution profit, and when the accumulated advertisement contribution profit reaches a preset distribution criterion, the member terminal 200 views the advertisement An affiliate server 310 that distributes the advertisement contribution profit accumulated to some of one member, and the advertisement is stored and provided to the affiliate server 310 in response to the request of the affiliate server 310 accessed through a communication network. It includes a management server (320). At this time, when an advertisement request signal is collected from the non-member terminal 100 accessed through the Internet service, the affiliate server 310 may relay the advertisement through the communication network and provide it to the non-member terminal 100, and the non-member terminal 100 The advertisement cost set for the advertisement output by ( 100 ) may be accumulated as advertisement contribution profit.

In addition, the management server 320 only performs a function of providing the advertisement according to the request of the affiliate server 310 after storing the advertisement.

The advertisement revenue distribution system according to an embodiment of the present invention may further include an advertiser terminal (not shown).

The advertiser terminal is connected to the Internet service unit 300 through a communication network, and provides advertisement images and advertisement cost information to the Internet service unit 300 . In this case, the advertisement cost information includes information such as an advertisement cost per one viewing of an advertisement image, a total advertisement cost, an advertisement period, and a preferred advertisement target.

In other words, the advertiser terminal provides the advertisement image and advertisement cost information to the management server 310 constituting the Internet service unit 300 .

As such an advertiser terminal, a smartphone, a tablet PC, a notebook computer, a desktop computer, and the like may be used.

4 is a flowchart for explaining an advertising revenue distribution method according to the present invention, FIG. 5 is a flowchart for explaining an embodiment of a member advertising revenue distribution method according to the present invention, and FIG. 6 is a member according to the present invention It is a flowchart for explaining another embodiment of a method for allocating advertising revenue of , and FIG. 7 is a flowchart for explaining a method for tracking advertising profits of non-members according to the present invention.

On the other hand, the advertising revenue distribution method using the advertising revenue distribution system including the above-described components will be described as follows.

Referring to FIG. 4 , the advertising revenue distribution method of the present invention includes a starting step (S100) in which a member accesses an Internet service through a communication network, and an advertisement viewing request step in which the member's advertisement request is transmitted to the Internet service unit (300). (S200), an advertisement sending step (S300) in which the Internet service unit 300 transmits an advertisement image to the member who has requested the advertisement, and the Internet service unit 300 sets the advertisement cost for each advertisement image confirmed by the member as an advertisement contribution profit It includes a profit accumulating step (S400) of accumulating a profit, and a profit sharing step (S500) of distributing, by the Internet service unit 300, the advertisement contribution profit accumulated to some of the members.

If necessary, the advertising revenue distribution method of the present invention may include the activity of non-members in the accumulation of advertising contribution profits.

More specifically, in the starting step, the non-member terminal accesses the Internet service through the communication network, and in the advertisement viewing request step, the non-member terminal accessing the Internet service collects an advertisement request signal and transmits it to the Internet service unit, In the advertisement sending step, when an advertisement request signal is received, the Internet service unit transmits the advertisement image stored in the advertisement database to the non-member terminal that has transmitted the advertisement request signal, and in the profit accumulation step, the output of the advertisement image is completed through the non-member terminal In this case, the Internet service unit can accumulate the advertisement cost set for the advertisement image as advertisement contribution profit.

The advertising revenue distribution method of the present invention may further include a membership registration step before the starting step (S100). The membership registration step is a step of receiving approval for membership registration in the Internet service unit 300 so that the advertisement revenue distribution service can be provided, and the member information and identification information are provided to the Internet service unit 300 through an advertisement app, website, or online messenger. ) to receive approval for membership registration. At this time, when the affiliate server 310 provides the Internet service, the flower garden terminal 200 provides member information and identification information to the affiliate server 310, and when the management server 320 provides the Internet service, the member The terminal 200 provides member information and identification information to the management server 320 .

On the other hand, authentication of member information may use a procedure known in the art. For example, by inputting one's own phone number on the authentication page and the serial number transmitted to the phone number on the authentication page, it is authenticated that the phone number is one's own number.

For example, in the membership registration step, after downloading the advertising app through the Android market, the app store, or a web page, and installing it on the member terminal 200 , the member uses the advertisement app installed on the member terminal 200 to provide member information and identification information may be transmitted to the Internet service unit 300 to receive approval for membership.

In the starting step (S100) of configuring the advertising revenue distribution method according to the present invention, the member terminal 200 provides member authentication information by accessing the Internet service through the communication network, or the non-member terminal 100 provides the member authentication information through the communication network. access the service

In the advertisement viewing request step (S200) constituting the advertisement revenue distribution method according to the present invention, the non-member terminal 100 or the member terminal 200 accessing the Internet service collects the advertisement request signal and sends it to the Internet service unit 300. send.

For example, in the advertisement viewing request step ( S200 ), when the member terminal 200 in which the advertisement app is installed receives a click signal of a click button from the member, the advertisement request signal is transmitted to the Internet service unit 300 .

In the advertisement transmitting step (S300) constituting the advertisement revenue distribution method according to the present invention, when the advertisement request signal is received, the Internet service unit 300 transmits the advertisement image stored in the advertisement DB to the non-member terminal ( 100) or to the member terminal 200 .

More specifically, the advertisement sending step (S300) may include a list sending process, an advertisement image selection process, and an advertisement image sending process.

In the list sending process, when the advertisement request signal is received, the Internet service unit 300 provides the advertisement request signal based on the member information of the member terminal 200. It is a process of analyzing an advertisement target, extracting an advertisement image matched with the advertisement target from an advertisement database, generating a video advertisement list, and providing the video advertisement list to the member terminal 200 .

If necessary, in the list transmission process, the Internet service unit 300 first classifies the advertisement image in which the advertisement cost remains among the advertisement images stored in the advertisement DB, and among the classified advertisement images, member information of the member and the advertiser's designated target A video advertisement list can be generated by secondarily classifying advertisement images with matching information.

The advertisement image selection process is a process in which the member terminal 200 transmits a selection signal of an advertisement image included in the image advertisement list to the Internet service unit 300 after the list transmission process.

The advertisement image transmission process is a process in which the Internet service unit 300 transmits an advertisement image matched with the selection signal to the member terminal 200 after the advertisement image selection process.

In this advertisement image transmission process, a video viewing confirmation process may be further included. In the video viewing confirmation process, the Internet service unit 300 analyzes whether the viewing of the advertisement video by the member terminal 200 is completed.

In the profit accumulation step (S400) constituting the advertising revenue distribution method according to the present invention, when the output of the advertisement image is completed through the non-member terminal 100 or the member terminal 200, the Internet service unit 300 performs the advertisement The advertising cost set for the video is accumulated as advertising contribution profit.

In the profit accumulation step (S400), as shown in FIG. 6, the Internet service unit 300 accumulates the advertisement contribution profit obtained for each member, and the identification information is stored in the member's user account by the amount of the accumulated advertisement contribution profit. Register one or more additional distribution application rights.

For example, if the payment standard for distribution application right is 1,000 won, if the member's accumulated advertising contribution profit is less than 1,000 won, the Internet service unit 300 does not pay the distribution application right to the member's user account, and the member's accumulated advertisement When the contribution profit reaches 1,000 won, the Internet service unit 300 pays a distribution application right to the user account of the member.

And if the member's accumulated advertising contribution profit is 5,000 won, the Internet service unit 300 distributes it to the member's user account whenever the advertising contribution profit reaches 1,000 won, 2,000 won, 3,000 won, 4,000 won, or 5,000 won One entry ticket will be issued. In other words, if the member's accumulated advertising contribution profit is 5,000 won, a total of 5 distribution rights are registered in the member's user account.

If necessary, in the profit accumulation step ( S400 ), when the target of accumulating advertisement contribution profit in the Internet service unit 300 is designated as a member except for a non-member, the advertisement image outputted through the non-member terminal 100 as shown in FIG. advertising expenses are not accumulated as advertising contribution profits.

In the profit sharing step (S500) constituting the advertising revenue distribution method according to the present invention, when the accumulated advertising contribution profit reaches a preset distribution criterion, the Internet service unit 300 sends the member terminal 200 as shown in FIG. ) to distribute the accumulated advertising contribution profit to some of the members who watched the advertisement.

The profit distribution step may include a lottery process, a distribution process, and a post-processing process.

The lottery process is a process in which, as shown in FIGS. 5 and 6 , when the accumulated advertisement contribution profit reaches a preset distribution criterion, the Internet service unit 300 draws a lottery ticket to receive the accumulated advertisement contribution profit distribution.

In the distribution process, when a signal for requesting use of the winning distribution application ticket is received from the member terminal 200 after the lottery process, the Internet service unit 300 sends a member matching the member authentication information provided by the member terminal 200 . This is the process of paying membership points for the advertising contribution profits distributed to the user account.

The post-processing process is a process of invalidating the winning of the distribution application tickets that have been won after the distribution process, and accumulating the corresponding advertisement contribution profit as the advertisement contribution profit of the next distribution cycle.

Although described above with reference to the preferred embodiments of the present invention, those skilled in the art can variously modify and change the present invention within the scope without departing from the spirit and scope of the present invention described in the claims below. You will understand that you can.

100: non-member terminal 200: member terminal
300: Internet service unit 310: affiliate server
320: management server 322: settlement server
324 : ad server

Claims (23)

a member terminal for accessing an Internet service through a communication network, providing member authentication information, and outputting a received advertisement;
a non-member terminal for outputting an advertisement received by accessing an Internet service through a communication network; and
Providing advertisements to member terminals and non-member terminals accessed through the Internet service, accumulating advertising expenses set for advertisements output by the member terminals as advertisement contribution profits, and advertising expenses set for advertisements output by the non-member terminals is accumulated as advertisement contribution profit, but the advertisement contribution profit accumulated through advertisement confirmation of member terminals is set higher than the advertisement contribution profit accumulated through advertisement confirmation of non-member terminals, and the accumulated advertisement contribution profit reaches a preset distribution standard. An Internet service unit that distributes the accumulated advertisement contribution profit to some of the members who watched the advertisement through the member terminal without distributing the advertisement contribution profit to the non-members who watched the advertisement through the non-member terminal;
The Internet service unit accumulates the advertising contribution profits obtained for each member, and pays one or more distribution application rights with identification information registered in the member's user account for each amount of the accumulated advertising contribution profits, and the accumulated advertising contribution profits are pre-recorded. When the set distribution standard is reached, distribution application tickets to receive accumulated advertising contribution profits are drawn by lot, and when a signal for requesting use of the winning distribution application rights is received from the member terminal, the user account of the member matching the member authentication information provided by the member terminal The advertising contribution profits distributed to the company are paid in membership points or electronic money, or in cash to the bank account set by the member,
The Internet service unit secures a number of members in advance so that the management server can help secure members, and when an advertisement request signal is collected from a member terminal accessed through the Internet service, the advertisement is relayed to the member terminal by relaying the advertisement through the communication network. an affiliate server that stores and transmits the type and number of exposures of advertisements output for each member, and provides the advertisement to the affiliate server in response to a request from the affiliate server that stores and accesses the advertisement through a communication network and receives the advertisement from the affiliate server Advertisement cost corresponding to the type and number of impressions sent is accumulated as ad contribution profit, and when the accumulated ad contribution profit reaches a preset distribution standard, the accumulated ad contribution profit is transferred to some of the members who watched the ad through the member terminal. Advertising revenue distribution system, characterized in that it comprises a management server for allocating. delete The method of claim 1, wherein the advertisement
Ad revenue distribution system, characterized in that it is a banner advertisement or a video advertisement with a set advertisement cost. The method of claim 1, wherein the preset distribution criterion is
Advertising revenue distribution system, characterized in that the accumulation period or accumulation amount. According to claim 1,
The member terminal provides member information to the Internet service unit, and the Internet service unit provides a video advertisement list selected based on member information of the accessed member terminal. According to claim 5, wherein the video advertisement list
Ad revenue distribution system, characterized in that the video ads are listed with priority in the order of the highest advertising cost. delete According to claim 1, wherein the Internet service unit
An advertising revenue distribution system, characterized in that a period of use of the winning distribution application ticket is set, and the winning of the distribution application ticket is invalidated when the period of use has elapsed. delete According to claim 1, wherein the Internet service unit
When the advertisement is output through the member terminal, a bingo item is registered in the user account of the member matching the member authentication information provided by the member terminal, the occurrence of bingo is analyzed in the user account, and a predetermined reward is provided when bingo occurs. Advertising revenue distribution system, characterized in that the payment. delete delete delete delete delete delete delete delete delete delete delete delete delete

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